Welwyn Hatfield Borough Council:
Retail and Town Centre Needs Assessment Update 2016
FINAL REPORT
MAY 2016
Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
QA
Welwyn Hatfield Retail and Town Centre Needs Assessment Update 2016 – Final Report
The signatories below verify that this document has been prepared in accordance with our Quality Manual requirements. These procedures do not affect the content and views expressed by the originator. The document must be treated as a draft unless it has been approved and signed by a Partner.
Date: Originators: Approved:
3rd May 2016
Bláthnaid Duffy Dr Steven Norris
Associate Partner
Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
Contents
EXECUTIVE SUMMARY AND KEY FINDINGS ...... i
SHOPPING PATTERNS & MARKET SHARE ANALYSIS ...... i
RETAIL CAPACITY ASSESSMENT ...... iii
LEISURE NEEDS/ ‘GAP’ ASSESSMENT ...... v
ACCOMMODATING NEW RETAIL DEVELOPMENT ...... vi
WELWYN GARDEN CITY TOWN CENTRE ...... vii
HATFIELD TOWN CENTRE ...... ix
POTENTIAL FOR NEW NEIGHBOURHOOD CENTRES ...... x
POLICY RECOMMENDATIONS ...... xi
1 INTRODUCTION ...... 1
2 PLANNING POLICY CONTEXT ...... 4
NATIONAL PLANNING POLICY FRAMEWORK (NPPF) ...... 4
LOCAL PLANNING POLICY CONTEXT ...... 8
3 NATIONAL RETAIL TRENDS & TOWN CENTRE FUTURES ...... 14
RETAIL DEVELOPMENT PIPELINE ...... 18
RETAILER REQUIREMENTS ...... 19
TOWN CENTRE FUTURES ...... 21
4 SHOPPING PATTERNS & MARKET SHARE ANALYSIS ...... 26
STUDY AREA & ZONES ...... 26
HOUSEHOLD SURVEY ...... 27
CHANGES IN SHOPPING PATTERNS ...... 33
SUMMARY ...... 35
5 TOWN CENTRE HEALTH CHECKS ...... 36
METHODOLOGY & APPROACH ...... 36
WELWYN GARDEN CITY TOWN CENTRE HEALTHCHECK ...... 37
HATFIELD TOWN CENTRE HEALTH CHECK ...... 54
6 LOCAL CENTRES ...... 68
LARGE NEIGHBOURHOOD CENTRES ...... 68
VILLAGES WITH LARGE SERVICE CENTRES ...... 72
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SMALL NEIGHBOURHOOD CENTRES ...... 75
VILLAGES WITH SMALL SERVICE CENTRES ...... 77
7 ECONOMIC CAPACITY METHODOLOGY AND BASELINE ASSUMPTIONS ...... 80
METHODOLOGY OVERVIEW: THE CREATE MODEL ...... 80
POPULATION AND EXPENDITURE FORECASTS ...... 81
FORECAST TURNOVER OF STORES IN THE BOROUGH ...... 83
RETAIL COMMITMENTS ...... 87
PLANNED INVESTMENT IN NEIGHBOURING AUTHORITIES ...... 88
8 RETAIL CAPACITY ASSESSMENT ...... 91
‘BASELINE’ CAPACITY: BOROUGH AREA-WIDE FORECASTS ...... 91
‘BASELINE’ CAPACITY: CENTRE FORECASTS ...... 94
9 LEISURE ‘GAP’ ASSESSMENT ...... 102
LEISURE EXPENDITURE GROWTH ...... 102
CINEMA ...... 105
EATING & DRINKING OUT ...... 108
HEALTH & FITNESS NEED ...... 113
BINGO & GAMBLING ...... 116
TEN-PIN BOWLING ...... 117
CULTURAL ACTIVITIES ...... 118
HOTEL PROVISION ...... 118
SUMMARY ...... 119
10 ACCOMMODATING NEW RETAIL DEVELOPMENT ...... 122
GLOSSARY ......
APPENDIX 1: STUDY AREA AND ZONES ......
APPENDIX 2: CONVENIENCE GOODS MARKET SHARE ANALYSIS INCLUDING SFT ......
APPENDIX 3: COMPARISON GOODS MARKET SHARE ANALYSIS INCLUDING SFT ......
APPENDIX 4: NEIGHBOURHOOD & VILLAGE AUDITS ......
APPENDIX 5: POPULATION AND EXPENDITURE ......
APPENDIX 6: FORECAST CONVENIENCE GOODS TURNOVER EXCLUDING SFT ......
APPENDIX 7: FORECAST COMPARISON GOODS TURNOVER EXCLUDING SFT ......
APPENDIX 8: BENCHMARK TURNOVER OF KEY FOODSTORES ......
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APPENDIX 9: COMMITTED RETAIL FLOORSPACE ......
APPENDIX 10: CONVENIENCE GOODS CAPACITY ......
APPENDIX 11: COMPARISON GOODS CAPACITY ......
APPENDIX 12: COMERICAL LEISURE ASSESSMENT ......
APPENDIX 13: HOUSEHOLD SURVEY METHODOLOGY ......
APPENDIX 14: HOUSEHOLD SURVEY RESULTS (WEIGHTED) ......
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EXECUTIVE SUMMARY AND KEY FINDINGS
Carter Jonas (CJ) was commissioned by Welwyn Hatfield Borough Council (‘the Council’) in October 2015 to update the retail evidence base (i.e. the Retail and Town Centre Needs Assessment 2007) and subsequent updates (November 2010, March 2012 and August 2012) to help inform both plan-making and decision-taking across the Borough.
The findings of the study will be used to inform the preparation of the Welwyn Hatfield Borough Council Local Plan, including the formation of town centre policies. The study also sets out high level advice on how Welwyn Hatfield Borough can effectively plan for, manage and promote the vitality and viability of the main town, neighbourhood and village centres over the development plan period (up to 2029), in accordance with the main requirements of the NPPF (paragraph 23).
Our advice is based on the updated assessment of the quantitative and qualitative need for new retail (comparison and convenience goods) floorspace and commercial leisure uses over the development plan period, up to 2032. The need assessment draws on a robust and up-to-date evidence base and new primary research, including a health check of Welwyn Garden City and Hatfield Town Centres, an audit of the Borough’s smaller centres; and a telephone interview survey of some 1,000 residents in the Borough and a wider defined Study Area to help establish current shopping patterns, leisure preferences and market shares.
SHOPPING PATTERNS & MARKET SHARE ANALYSIS
The Study Area and sub-zones defined for the purpose of this study (Appendix 1) provide the necessary robust framework for the telephone interview survey of some 1,000 households conducted by NEMS Market Research (Appendices 13 and 14).
This survey has helped to establish current shopping patterns and market shares across the Borough and wider Study Area for different types of convenience goods (Appendix 2) and comparison goods (Appendix 3) purchases, including special forms of trading.
In turn, the survey evidence has been used to inform the health checks of the main town centres and smaller neighbourhood and village centres, and the retail capacity assessments for convenience goods (Appendix 10) and comparison goods (Appendix 11).
The survey results are described in more detail in Section 4. It should be noted that, at this stage of the analysis, the market shares include expenditure on Special Forms of Trading1.
In summary the key headlines for convenience goods (food) are as follows:
1 Special Forms of Trading (SFT) comprises all non-store retail sales made via the internet, mail order, stalls and markets, door- to-door and telephone sales. On-line sales by supermarkets, department stores and catalogue companies are also included in the data collected by the Office for National Statistics (ONS). See Section 3 for a more detailed commentary.
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Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
Welwyn Hatfield Borough’s centres and stores are achieving a total market share (or ‘retention level’) for all food shopping across the defined Study Area of 29.2%.
Stores in Welwyn Garden City attract a total market share of 7.4% for the Study Area, but this increases to 36.9% in Zone 1. Stores in Hatfield Town Centre attract a total market share of 5.3% for the Study Area, increasing to 33.1% for Zone 2. The retention level of convenience expenditure is much lower for the Borough’s smaller centres, attracting a combined market share of 7.8% for the Study Area, increasing to 23.1% for Zone 2 and 25.8% for Zone 1.
The ‘leakage’ of expenditure to the competing centre and stores is higher in peripheral study zones. For example Zones 3 and 4 which include part of Welwyn Hatfield and the neighbouring authorities of St Albans and East Hertfordshire have higher levels of leakage (58.6% and 70.5%).
For comparison goods (non-food) the key findings are:
Welwyn Hatfield Borough’s non-food shops and stores are achieving a retention level of 28.8% in the Study Area as a whole (Zones 1-9). The retention level increases for core zones with a 61.8% retention level for Zone 1 (Welwyn Garden City) and 57.2% for Zone 2 (Hatfield)
Welwyn Garden City (19.9%) is achieving the highest market share from within the Study Area and is the main comparison goods shopping destination in the Borough. Hatfield attracts a much smaller market share at 4% for the total Study Area.
The smaller centres combined account for a market share of just 0.6% for the total Study Area which reflects their role and function, to predominately serve the day-to-day convenience and service needs of their local catchment populations.
There is a relatively high ‘leakage’ of comparison goods expenditure from the Study Area to the main competing centres and shopping locations in the region (including St Albans and Stevenage). The relative scale, quality and wider offer in these competing locations is reflected by the fact that, for example, 58.7% of available expenditure on clothing and footwear is being spent in centres and stores outside of the Study Area.
In terms of the impact of Special Forms of Trading (SFT) and principally internet shopping on the market shares, the survey results show that:
For convenience goods, 5.9% of all respondents across the Study Area purchase all their food shopping online. Online shopping for food (i.e. main and top-up) is more popular in more rural zones including Zone 5 (Potters Bar, including a substantial area of countryside around the town)) with 11.5% shopping online. In contrast, online food shopping is less
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popular in more urban zones including Zones 1(5%) and 2 (3%) where major food stores are located.
Experian’s latest Retail Planning Briefing Note 13 (October 2015) shows that the national average market share for non-store (SFT) convenience goods retail sales is higher, at 10% in 2016 (see Section 3). Given that SFT currently accounts for a smaller market share across the wider Study Area and Borough areas, this suggests that there could be potential for SFT, and specifically Internet shopping, to increase its market penetration in the future. If this was to occur, then it would potentially reduce the need (‘capacity’) for new floorspace in the future
For comparison goods SFT accounts for a 17.8% market share of all comparison goods purchases across the Study Area; ranging from 14.4% in Zone 4 (St Albans North) up to 20.6% in Zone 5 (Potters Bar). The SFT market share for the Borough’s core study zones stands at 18.5% for Zone 1 (Welwyn Garden City) and 15.7% for Zone 2 (Hatfield). By comparison Experian’s latest Retail Planning Briefing Note 13 (October 2015) forecasts the national average market share for non-store (SFT) comparison goods retail sales in 2016 at 16.5%.
The survey-derived market share analysis has been used to inform the retail capacity assessment, after making an allowance for SFT at the base year and projected growth up to 2032 based on Experian’s forecasts. The key findings of the retail capacity assessment are described below.
RETAIL CAPACITY ASSESSMENT
Section 10 assessed the overall quantitative need for new (convenience and comparison goods) retail floorspace in Welwyn Hatfield Borough over the development plan period, as well as the main centres and shopping locations in the Borough. This analysis is informed by the CREATe Capacity Model tabulations set out in Appendix 10 for convenience goods and Appendix 11 for comparison goods.
The retail capacity assessment is underpinned by robust evidence and forecasts. It assumes that the retail market is in ‘equilibrium’ at the base year (2016) and that market shares remain constant over the study period. The assessment identified the following capacity for new convenience and comparison goods floorspace in Welwyn Hatfield Borough over five/six year periods (i.e. 2021, 2026 and 2032).
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Table 1 Welwyn Hatfield Borough: Retail Capacity Forecasts (sqm net):
CONVENIENCE GOODS CAPACITY: 2021 2026 2032
Welwyn Garden City Town: Option 1- Foodstore 227 544 897 Option 2- Local Supermarket/Deep Discounter 463 1,111 1,831 Hatfield Town Option 1– Foodstore 217 402 595 Option 2- Local supermarket/Deep Discounter 443 821 1,214 Large Neighbourhood Centres
Option 1- Foodstore -12 188 402 Option 2- Local supermarket/Deep Discounter -24 384 821 Large Village Centres Option 1- Foodstore 31 60 92 Option 2- Local supermarket/Deep Discounter 63 122 188 Small Neighbourhood & Village Centres Option 1- Foodstore 75 150 232 Option 2- Local Supermarket/Deep Discounter 153 305 473 Rest of Borough Option 1- Foodstore 368 717 1,094 Option 2- Local supermarket/Deep Discounter 751 1,463 2,233
TOTAL CONVENIENCE GOODS CAPACITY: Option 1- Foodstore 905 2,060 3,311 Option 2- Local supermarket/Deep Discounter 1,849 4,206 6,760 COMPARISON GOODS CAPACITY: 2021 2026 2032 Welwyn Garden City Town 3,695 8,907 15,414 Hatfield Town 681 1,581 2,684 Large Neighbourhood Centres -467 -458 -447 Large Village Centres 4 123 271 Small Neighbourhood & Village Centres 1 4 6 Rest of Borough -969 296 1,864 TOTAL COMPARISON GOODS CAPACITY: 2,945 10,453 19,793
Source: Tables 1-7, Appendix 10 and Tables 1-7, Appendix 11
For convenience goods there is a considerable forecast capacity Borough-wide over the study period (2016 to 2032) to support new floorspace. The majority of this forecast capacity is associated with the growth in turnover of out of centre foodstores. In contrast, capacity for new convenience floorspace is more limited within town centre locations. In order to rebalance the distribution of convenience goods expenditure, policy should continue to promote convenience development at town centre locations, particularly in Welwyn Garden City and Hatfield Town Centre. Within the Borough’s smaller centres, capacity is also limited, which reflects the role of smaller centres in providing a top-up convenience shopping function rather than for main food
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shopping tips. However, in neighbourhood centres there may be a qualitative need to support new foodstore/ convenience facilities, particularly at centres that are close to or directly serving strategic housing sites.
The assessment identifies a significant quantum of forecast comparison goods capacity for the Borough over the study period, the majority of which is directed to Welwyn Garden City. This is expected given Welwyn Garden City’s role as the principal shopping destination for the Borough and the strength of retail offer in the centre. Forecast capacity for new comparison retail floorspace is more limited in Hatfield and assumes that planned retail accommodated associated with the Hatfield Town Centre East project is not implemented. For the Borough’s smaller centres, comparison capacity is very limited and reflects the limited role of comparison goods retailing.
Notwithstanding the robustness of the capacity forecasts, it is important to restate that retail capacity forecasts beyond five years should be treated with caution, as they are based on various layers of assumptions and forecasts with regard to the trading performance of existing centres and stores, the growth in population and retail spending levels, etc. For example, if the growth in Internet and multi-channel shopping is stronger than current Experian forecasts suggest, then this could reduce the future demand and capacity for new ‘physical’ space over the long term.
LEISURE NEEDS/ ‘GAP’ ASSESSMENT
The needs (‘gap’) assessment detailed in Section 11 has identified the following potential for new commercial leisure floorspace and uses in Welwyn Hatfield Borough based on the latest survey evidence and research.
The Borough has two cinemas; a three screen cinema within the Campus West Theatre (Welwyn Garden City) and Odeon, a modern multiplex located in the Hatfield Galleria Centre. The survey evidence confirms that although the Odeon is popular with local residents, there is a significant ‘leakage’ of cinema trips to larger modern multiplexes located in neighbouring local authority areas (i.e. Stevenage). The quantitative need/’gap’ assessment did not identify any need for new cinema screens in the Borough, suggesting that existing screen provision meets current and forecast need. However, there may be market interest to invest in new cinema provision, particularly where there is potential to attract cinema goers from the study area that are travelling to cinemas in Stevenage and St Albans. This could include upgrading existing cinema venues in the Borough, which may in turn increase patronage. Where there is market interest for new screens or a new cinema facility then it should be provided in Welwyn Garden City or Hatfield Town Centre as a priority. Any potential for a new cinema development could form part of a commercially-led mixed use development comprising a mix of Class A and commercial uses at ground and first floor level, and the potential for new residential units above. However, this will depend on market testing and the identification and allocation of suitable, viable and accessible sites either in or on the edge of the main centres.
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The leisure needs/’gap’ assessment has also identified the capacity for new Class A3-A5 uses in the main town centres to help support and strengthen their daytime and evening economies, by increasing dwell times, footfall and linked trip expenditure. The health check assessment and comments from town centre stakeholders identified an under-provision of restaurants and cafes in in Hatfield Town Centre. Whilst Welwyn Garden City is just above the UK average in regards to A3 restaurant and café provision (despite having a poor leisure provision overall), there is still potential to improve the offer, particularly to improve dwell time in the centre. The table below summarises the overall capacity for new food and beverage uses in the Borough, based on the approach set out in Section 11.
Table 2 Class A3-A5 Floorspace Capacity (gross sqm)
2021 2026 2032
Welwyn Hatfield Borough:
Class A3-A5 Capacity at 15% of comparison goods capacity (m2 gross): 631 2,240 4,241
2 Class A3-A5 Capacity at 20% of comparison goods capacity (m gross): 841 2,986 5,655
Source: Derived from Table 1, Appendix 11.
The table shows high level capacity for 2,240 sqm to 2,986 sqm of Class A3-A5 gross floorspace in the Borough by 2026. Forecast provision increases to between 4,241 sqm to 5,655 sqm by 2032. This forecast need should be directed to the main town centres of Welwyn Garden City and Hatfield first to help increase competition and choice in accordance with national and local policies.
The capacity and demand for new commercial leisure uses such as cinemas, cafés, restaurants and bars in centres is dependent on operator demand and confidence. However, if interest exists from a cinema operator to take space in the Borough’s main centres then this will help to secure investment from other commercial leisure operators and retailers who are dependent on cinemas to generate trips, footfall and expenditure. Apart from cafés, restaurants and bars, this may also include gym and health and fitness operators where a need has been identified over the development plan period to meet the projected population growth.
ACCOMMODATING NEW RETAIL DEVELOPMENT
The following provides a review of the relative health, role and function of the Borough’s main town centres, and a high level assessment of their potential to accommodate some and/or all of the identified need over the short, medium and long term.
Our review of the current performance of the Borough’s main town centres has been informed by the findings of the most up-to-date evidence and research, including the health checks, centre
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audits and household survey. It also takes into account the current policy framework and strategic visions for each centre, including the Local Plan Consultation Document, Emerging Core Strategy, the Welwyn Hatfield District Plan and other material considerations. Our assessment is based on our understanding of the potential availability and suitability of key sites in Welwyn Garden City and Hatfield Town Centres following detailed discussions with key officers in Welwyn Hatfield Council. It also draws on our market knowledge of the current businesses models and requirements of retailers and commercial leisure operators, and the likely scale and format of space that they will be seeking over the development plan period.
WELWYN GARDEN CITY TOWN CENTRE
The following provides a brief summary of Welwyn Hatfield Town Centre’s overall vitality and viability:
It is considered that the town centre is of the highest environmental quality; Howardsgate provides an attractive focal point for the town centre, and the centre as a whole is an attractive shopping location with a distinctive historic character; particularly along Howardsgate. The large quantity of green open space contributes to the distinctive character of the town centre.
The structure of the town centre is considered to encourage footfall across the entire centre.
The centre is well-represented in terms of comparison retail with a good range of national multiple retailers, particularly within the Howard Shopping Centre. The town particularly benefits from having two department stores (John Lewis and Debenhams).
The centre would benefit from attracting more high street comparison brands, particularly high quality multiples and brands that appeal to the younger age market, which would enable it to combat leakage of expenditure to other larger town centres. Attracting high quality independents would also diversify the offer.
Although the town centre is considered to have a convenience offer that is below the national average (only 5% of units are convenience goods stores compared to 8% nationally), there are two large branded stores in or close to the town centre (Waitrose and Sainsbury’s). Additionally, there is an Iceland and a food hall within the Marks and Spencer store located in the Howard Centre.
There are vacancy levels in the town centre, falling below the national average. Despite this there are clusters of vacant units within the Howard Centre where the vast majority of vacancies are located. However it has been confirmed by Welwyn Hatfield Council that a number of these units are currently deliberately vacant to enable the reconfiguration to larger format stores,
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The shop units along Fretherne Road and Church Road may not be ideal for modern retail requirements. In order to prevent vacancy or a rise charity shops, some units in the primary frontage may require increased flexibility of uses; for example to office use, where this can be shown to provide a viable option without affecting the centres vibrancy. This may also help to prevent further increases in the number of charity shops along the primary frontages. The ground floor façades also appear untidy in this area and are not as well maintained as units across the rest of the town centre.
In Welwyn Garden City Town Centre, both retail and finance and business services were in line with national averages (both 14%). In terms of financial services, the centre is well represented by high street banks with six in total (including Halifax, Santander and Natwest).
Leisure service is identified as being significantly below the national average, representing only 13% of provision. The offer is focused on restaurant and café provision. There is a concentration of these units around Howardsgate. The centre has already attracted a number of national multiple brands including Bills, Pizza Express, Costa Coffee and Café Nero however there remains scope to improve the quality and range of the food and beverage offer to help compete with larger centres and encourage footfall across the centre.
The town is served by the Campus West Theatre which includes a three screen cinema. The survey results identified that only 10% of those visiting the cinema in the Borough, used this cinema.
The retail capacity assessment has identified the potential for 897 sqm net of new foodstore format convenience goods floorspace in Welwyn Garden City Town Centre by 2032. Alternatively, forecast capacity could support a new local supermarket (e.g. Budgens, Co-op, etc.) based on a lower sales density. In addition, the capacity assessment identified the potential to support 15,414 sqm net of new comparison goods retail floorspace for the town centre. The Town Centre North site is the only town site currently promoted for development, which could accommodate some of the forecast capacity identified. The SPD for the site identifies the potential to accommodate up to 5,000 sqm gross of retail accommodation. However, we recommend that the Council consider the potential to explore the potential to increase retail floorspace accommodation on the site. The Retail Evolution Report prepared by Colliers in 2011 identified other sites in the town centre that could potentially support new retail development including: Campus East, Cherry Tree Car Park, and the block bounded by Wigmores North, Parkway and Howardsgate. We recommend that further consideration is given to these sites to assess their potential to accommodate forecast capacity for new convenience and comparison floorspace. This would help inform the potential to accommodate forecast retail capacity within the plan period.
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HATFIELD TOWN CENTRE
The following provides a brief summary of Hatfield Town Centre’s overall vitality and viability based on a number of the key retail performance indicators (KPIs) identified by this study:
The Town Centre is underrepresented in terms of comparison retail and provision is below the national average (22% compared to 32%). There is a lack of high street comparison retailers (with only three in the centre) and there is no department store; both are factors which could attract higher footfalls. The retail offer is focused on independent occupiers, however many of these are of a poor quality.
The Hatfield Galleria out of centre designer outlet centre offers a variety of high street fashion brands (outlet stores), including a number of high end fashion brands such as Calvin Klein and Jaeger. This is considered to be something which Hatfield Town Centre lacks and with the Galleria’s close proximity to Hatfield Town Centre, the shopping centre therefore attracts visitors who may otherwise have visited the town centre.
Hatfield Town Centre has a strong convenience provision which is above the national average (11% compared to 8%). The centre is anchored by convenience retailing and is dominated by a larger Asda superstore which attracts visitors to the centre and enhances footfall for neighbouring shops. The Asda store is supplemented by small independent stores.
Vacancy rates are below the national average (10% compared to 11.3%) and there are few vacancies along the primary retail frontage. It should also be noted that seven of the units that are currently vacant in the primary frontage are located in new developments that are either not yet complete or have only recently been completed (No. 88 to 96 and 17 C and D Town Centre).
There is high quality public planting in some areas which enhance the attractiveness of public open spaces in the town centre however additional investment is still required across the town centre to improve the public realm and retail frontages, particularly on the periphery of the town centre such as Market Place.
The leisure offer in the centre also requires improvement, with few restaurants or bars to attract people to visit the centre in the evening and encourage footfall after the shops close. Provision is significantly below the national average (14% compared to 23%). The majority of the leisure offer is situated within the Hatfield Galleria Centre where there is a range of national multiple food and beverage operators. Comparatively, the town centre has failed to attract many multiple brands, with provision being provided by mainly independent operators.
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The roads surrounding the town centre create a barrier, separating the centre from neighbouring areas on all sides. This creates poor legibility for pedestrians particularly moving through to the centre from the railway station and also from the out of centre provision at the Galleria.
Phase one of development plans for the centre have recently been completed and improvement works for the public realm are underway. There are signs that new retailers are being attracted to the centre as a result of this investment.
The retail capacity assessment has identified limited forecast capacity for new convenience floorspace in Hatfield, with up to 595 sqm net identified for foodstore format floorspace over the study period (up to 2032). This could support a small extension to an existing foodstore in the town centre or a new ‘local’ format foodstore (e.g. Tesco Express, Sainsbury’s Local, Little Waitrose, etc.). Alternatively, forecast capacity could support a new local supermarket (e.g. Budgens, Co-op, etc.) based on a lower sales density.
For comparison goods, there is forecast capacity to support up to 1,581 sqm net of new floorspace over the next ten years to 2026, increasing to 2,684 sqm by 2032. It should be noted that for the purpose of this assessment we have not included committed development that forms part of the redevelopment of Hatfield Town Centre East. We understand that the scheme is unlikely to be implemented. However, should a revised scheme come forward this could help to address identified capacity for new comparison floorspace for Hatfield Town Centre.
POTENTIAL FOR NEW NEIGHBOURHOOD CENTRES
Capacity identified for the smaller centres as well as residual capacity (i.e. rest of Borough) could be used to support new neighbourhood centres serving strategic housing growth areas in the Borough. The Council has identified a number of strategic housing sites within and outside of the Borough (East Hertfordshire) that are likely to increase demand for new retail and service offer within Welwyn Hatfield Borough. A number of strategic sites are identified within and close to Welwyn Hatfield that are earmarked for major residential expansion. They include:
1,600 homes - Land north of Hatfield (SHLAA site reference Hat1)
1,200 homes - Birchall Garden Suburb, located south-east of Welwyn Garden City (SHLAA site reference WGC5)
1,700 – Birchall Garden Suburb, East of Welwyn Garden City, sits just within East Hertfordshire District (East Herts Draft Local Plan Consultation site ref EWEL1))
725 - Panshanger Airfield, located north east of Welwyn Garden City (SHLAA site reference WGC4)
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The strategic housing sites identified are not served by existing centres with the closest shopping facilities located in smaller centres. As such, there is likely to be demand for local convenience facilities serving a top up shopping function. However, it should be noted that demand for new convenience offer at planned housing sites or settlements that are subject to planning housing growth will be dependent on market demand from grocery retailers.
POLICY RECOMMENDATIONS
The current retail hierarchy is set out in Policy CS5 of the Emerging Core Strategy, which prioritises new retail development to Welwyn Garden City and Hatfield Town Centre, followed by development at Large Neighbourhood and Village Centres with service, and the Borough’s network of smaller neighbourhood and village centres. The results of the centre audit and market share analysis indicates that the Borough’s centres are performing within their role and function within the hierarchy. The focus for new retail and town centre development should continue to be prioritised to Welwyn Garden City and Hatfield town centres. While Hatfield Galleria is an important retail destination for the Borough and the wider region, we consider that the centre should continue to be treated as an out of centre location and should not be incorporated within the retail hierarchy. In summary, no changes are recommended to the current retail hierarchy.
Finally, in assessing future retail proposals, it is recommended that the council set a local (floorspace-based) impact threshold of 500 sqm gross when considering edge and out of centre sites to Welwyn Garden City and Hatfield town centres. Applications at this floorspace level and above will be required to carry out a retail impact assessment to demonstrate to the Council that the scheme will not impact on the vitality and viability of nearby centres. For the Borough’s network of smaller centres, we recommend a threshold of 300 sqm gross as these centres are more vulnerable to impact, particularly from local convenience operators.
Notwithstanding the adoption of a locally set impact threshold, it is important that the scope of any Retail Impact Assessment (RIA) in support of planning applications is discussed and agreed between the applicants and the Council at an early stage in the pre-application process. The level of detail included within a RIA should be proportionate to the scale and type of retail floorspace proposed, and should be agreed between the Council and applicant on a case-by-case basis.
Furthermore, where new retail floorspace below the identified impact threshold is proposed on the edge of or outside smaller centres that may be vulnerable to impact, it would be reasonable in our judgement for the local planning authorities to request an impact assessment be carried out in accordance with the NPPF.
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1 INTRODUCTION
1.1 Carter Jonas (CJ) was commissioned by Welwyn Hatfield Borough Council (‘the Council’) in October 2015 to update the retail evidence base (i.e. the Retail and Town Centre Needs Assessment 2007) and subsequent updates (November 2010, March 2012 and August 2012) to help inform both plan-making and decision-taking across the Borough. The findings of the study will be used to inform the preparation of the Welwyn Hatfield Local Plan, including the formation of town centre policies.
1.2 The study has been prepared in the context of current and emerging national and development plan policy guidance, as well as other key material considerations; principally the National Planning Policy Framework (NPPF) published in March 2012. Where relevant the study also draws on advice set out in the National Planning Practice Guidance (NPPG), published in March 2014, which still places significant weight on the development of positive plan-led visions and strategies to help ensure the vitality of town centres. The sequential and impact ‘tests’ are also both noted as being key to both plan-making and decision-taking at the local level.
1.3 The assessment of the need (or ‘capacity’) for new retail (convenience and comparison goods) floorspace has been carried out at the strategic Borough-wide level to help inform the likely scale, type, location and phasing of new retail development over the short (0-5 years), medium (6-10 years) and long term (11-15 years).
1.4 The Study Area defined for the purpose of this retail assessment is the same as that used for the Retail and Town Centre Needs Assessment 2007 (RTCNA 2007) and principally covers Welwyn Hatfield Borough, but also a wider area incorporating parts of neighbouring local planning authority areas. This Study Area has been further sub-divided into nine study zones that broadly reflect the local catchments of the Borough’s main centres (see Appendix 1) as well as centres outside the Borough.
1.5 The defined Study Area and zones provide the framework for the new telephone interview survey of some 1,000 households conducted by NEMS Market Research (NEMS) in November 2015. This survey provides the most up-to-date and robust evidence on shopping patterns, leisure preferences and expenditure flows within the Study Area. In turn, this has informed the high level health check assessments for the Borough’s town main centres (i.e. Welwyn Garden City and Hatfield Town Centre), as well as the quantitative (‘capacity’) and qualitative need assessments for new retail (convenience and comparison goods) floorspace. The survey approach adopted by NEMS is explained in some detail in Appendix 13, along with the questionnaire. The full (weighted) survey results are set out in Appendix 14.
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Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
1.6 For ease of reference this report is structured as follows:
Section 2 reviews the national, regional (where relevant) and local planning policy context material to retail planning and town centres.
Section 3 highlights some of the key trends that are driving the dynamic changes in the retail sector at the national and local level, and how this has shaped (and is likely to shape) the UK’s urban and retail landscape.
Section 4 sets out the results of the market share analysis for convenience and comparison goods retailing across the Study Area and nine zones as based on the results of the household telephone interview survey. The market share tabulations for convenience and comparison goods are set out in Appendix 2 and Appendix 3 respectively.
Sections 5-6 provide high-level updates of the health checks for the Borough’s two main centres (Welwyn Garden City and Hatfield Town Centre) and an overview of retail provision in neighbourhood and village centres. A summary of the audit findings for Neighbourhood and Village Centres are set out in Appendix 4. These assessments draw on recent research and the latest town centre audits for the centres, supplemented by site visits and audits of town centre uses and vacancies. The assessment also takes account of consultation with key stakeholders.
Section 7 sets out the methodology of CJ’s in-house CREATe (excel spreadsheet) model including baseline and forecast data as well as key assumptions.
Section 8 describes the key inputs and outputs of the retail (economic) capacity assessment for comparison and convenience goods retailing for the Borough and its main centres. The full tabulations are set out in Appendix 10 for convenience goods and Appendix 11 for comparison goods, which take account of committed retail floorspace in the Borough, as set out in Appendix 9.
Section 9 sets out the findings of the commercial leisure ‘gap’ and need assessment for the main leisure uses, including food and beverage, cinema and gym provision. The assessment tables identifying future capacity is set out in Appendix 12.
Section 10 provides high level advice on where new retail development could be accommodated in the Borough in accordance with the main aims of national and local plan policy. This takes account of forecast capacity at for the Borough’s centres and the physical capacity to support new development in Welwyn Garden City and Hatfield, as well as the potential to expand retail provision at Moors Walk Neighbourhood Centre. Advice is also provided on whether previous recommendations on a local (floorspace-based) impact threshold for edge and out of centre retail proposals are still appropriate.
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1.7 Finally, it is important to state at the outset that, in our experience, capacity forecasts beyond a five year time period should be interpreted with caution as they are subject to increasing margins of error. We therefore advise the Council that although this updated study provides the robust evidence base required to help inform plan-making, site allocations and the determination of planning applications at the local level, the forecasts should be constantly monitored, and updated to take into account any significant new retail development and changes in the retail expenditure and population growth forecasts over time, as well as any potential impacts arising from other key trends in the retail (such as, for example, the growth in internet shopping) and commercial leisure sectors.
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2 PLANNING POLICY CONTEXT
2.1 This section provides a high level overview of the relevant national and local development plan planning policy pertaining to retail and town centre uses, along with other material considerations.
NATIONAL PLANNING POLICY FRAMEWORK (NPPF)
2.2 The NPPF was published in March 2012 and sets out the planning policies for England and how these are expected to be applied. It reinforces the importance of up-to-date plans and strengthens local decision making. The NPPF must be taken into account in the preparation of Local Plans2 and Neighbourhood Plans3. At the heart of the NPPF is a presumption in favour of sustainable development4, which is seen as “a golden thread running through both plan-making and decision-taking” (paragraph 14). The NPPF (paragraph 14) sets out the Government’s view of what sustainable development means in practice for both plan-making and decision-taking at the local level.
2.3 For plan-making the Framework states that local planning authorities should positively seek opportunities to meet the development needs of their area. Local Plans should meet objectively assessed needs, with sufficient flexibility to adapt to rapid change, unless any adverse impacts of doing so would significantly and demonstrably outweigh the benefits. The Framework (paragraph 15) states that policies in Local Plans should follow the approach of the presumption in favour of sustainable development so that “…it is clear that development which is sustainable can be approved without delay”.
2.4 The NPPF (paragraph 17) also sets out twelve core planning principles that underpin both plan- making and decision-taking. Amongst other objectives these principles confirm that planning should be genuinely plan-led; proactively drive and support sustainable economic development to deliver thriving local places; promote mixed use developments; focus significant development in locations which are or can be made sustainable; and deliver sufficient community and cultural facilities and services to meet local needs.
2.5 The Framework (paragraph 150) emphasises that Local Plans are “…the key to delivering sustainable development that reflects the vision and aspirations of local communities”. They should be “aspirational but realistic” and should set out the opportunities for development and clear policies on “…what will or will not be permitted and where” (paragraph 154). Only those
2 Defined by NPPF (Annex 2) as the plan for the future development of the local area, drawn up by the local planning authority in consultation with the community. In law this is described as the development plan documents adopted under the Planning and Compulsory Purchase Act 2004. Current Core Strategies or other planning policies, which under the regulations would be considered to be development plan documents, form part of the Local Plan. The term includes old policies which have been saved under the 2004 Act. 3 A plan prepared by a Parish Council or Neighbourhood Forum for a particular neighbourhood area (made under the Planning and Compulsory Purchase Act 2004). 4 Sustainable development is defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs.
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policies that provide a clear indication of how a decision maker should react to a development proposal should be included in the plan. Any additional DPDs should only be used where clearly justified (paragraph 153).
2.6 The NPPF (paragraph 156) requires strategic priorities for the area covered by the Local Plan to deliver the homes and jobs needed in the area; the provision of retail, leisure and other commercial development; and the provision of health, security, community and cultural infrastructure and other local facilities; etc. Crucially the NPPF (paragraph 157) indicates that Local Plans should, amongst other key requirements:
plan positively for the development and infrastructure required in the area;
be drawn up over an appropriate time scale (preferably 15 years), take account of longer term requirements and be kept up to date;
indicate broad locations for strategic development on a key diagram and land-use designations on a proposals map;
allocate sites to promote development and flexible use of land, bringing forward new land where necessary, and provide detail on form, scale, access and quantum of development where appropriate; and
identify land where development would be inappropriate, for instance because of its environmental or historic significance.
2.7 In terms of the evidence-based approach to planning, the Framework states LPAs should ensure that the Local Plan is based on “…adequate, up-to-date and relevant evidence about the economic, social and environmental characteristics and prospects of the area” (paragraph 158). Furthermore the assessment of, and strategies for housing, employment and other uses should be integrated, and take full account of relevant market and economic signals. LPAs should use this evidence base to:
assess the needs for land or floorspace for economic development, including for retail and leisure development;
examine the role and function of town centres and the relationship between them;
assess the capacity of existing centres to accommodate new town centre development; and
identify locations of deprivation which may benefit from planned remedial action.
2.8 The NPPF is clear that pursuing sustainable development requires “…careful attention to viability and costs in plan-making and decision-taking” (paragraph 173). Plans should be deliverable and, in this context, sites and the scale of development identified in the plan should “…not be subject to
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such a scale of obligations and policy burdens that their ability to be delivered viably is threatened” (paragraph 173).
2.9 The Framework (paragraphs 18-149) sets out thirteen key ‘principles’ for delivering sustainable development, including building a strong, competitive economy; ensuring the vitality of town centres; promoting sustainable transport; delivering a wide choice of high quality homes; requiring good design; promoting healthy communities; protecting Green Belt land; and conserving and enhancing the natural and historic environment.
2.10 In terms of ‘ensuring the vitality of town centres’ the NPPF (paragraph 23) states that planning policies should be positive and promote competitive town centre5 environments, as well as setting out policies for the management and growth of centres over the plan period. When drawing up Local Plans, LPAs should:
recognise town centres as the heart of their communities and pursue policies to support their viability and vitality;
define a network and hierarchy of centres that is resilient to anticipated future economic changes;
define the extent of town centres and primary shopping areas6, based on a clear definition of primary and secondary frontages7 in designated centres, and set policies that make clear which uses will be permitted in such locations;
promote competitive town centres that provide customer choice and a diverse retail offer and which reflect the individuality of town centres;
retain and enhance existing markets and, where appropriate, re-introduce or create new ones, ensuring that markets remain attractive and competitive;
allocate a range of suitable sites to meet the scale and type of retail and leisure development needed in town centres;
ensure that the needs for retail and leisure are “met in full” and “not compromised by limited site availability”. Assessments should therefore be undertaken of the need to expand town centres to ensure a sufficient supply of suitable sites;
allocate appropriate edge of centre sites for main town centre uses that are well connected to the town centre where suitable and viable town centre sites are not available. If sufficient
5 The NPPF (Annex 2) states that references to town centres or centres apply to city centres, town centres, district centres and local centres, but exclude small parades of shops of purely neighbourhood significance. Unless they are identified as centres in Local Plans, existing out-of-centre developments, comprising or including main town centre uses, do not constitute town centres. 6 Primary shopping area is defined by the NPPF (Annex 2) as the defined area where retail development is concentrated (generally comprising the primary and those secondary frontages which are adjoining and closely related to the primary shopping frontage). 7 The NPPF (Annex 2) states that ‘primary frontages’ are likely to include a high proportion of retail uses which may include food, drinks, clothing and household goods. ‘Secondary frontages’ provide greater opportunities for a diversity of uses such as restaurants, cinemas and businesses.
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edge of centre sites cannot be identified, set policies for meeting the identified needs in other accessible locations that are well connected to the town centre;
set policies for the consideration of proposals for main town centre uses which cannot be accommodated in or adjacent to town centres;
recognise that residential development can play an important role in ensuring the vitality of centres and set out policies to encourage residential development on appropriate sites; and
where town centres are in decline, local planning authorities should plan positively for their future to encourage economic activity.
2.11 When assessing and determining applications for main town centre uses8 that are not in an existing centre and not in accordance with an up-to-date Local Plan, the Framework requires that LPAs should:
Apply a sequential test9, which requires applications for main town centre uses to be located in town centres first, then in edge-of-centre locations and only consider out-of- centre locations if suitable sequentially more preferable sites are not available. When considering edge and out of centre proposals, “…preference should be given to accessible sites that are well connected to the town centre” (paragraph 24). Applicants and LPAs should demonstrate flexibility on issues such as format and scale.
Require an impact assessment if the development is over a proportionate, locally set floorspace threshold (if there is no locally set threshold, the default threshold is 2,500m2). The NPPF (paragraph 26) states that this should “include” assessment of the impact of the proposal on existing, committed and planned public and private investment in a centre or centres in the catchment area of the proposal; and on town centre vitality and viability, including local consumer choice and trade in the town centre and wider area, up to five years from the time the application is made. For major schemes where the full impact will not be realised in five years, “…the impact should also be assessed up to ten years from the time the application is made”.
2.12 The NPPF (paragraph 27) states that “…where an application fails to satisfy the sequential test or is likely to have significant adverse impact on one or more of the above factors, it should be refused”.
8 NPPF (Annex 2) defines ‘main town centre uses’ as retail development (including warehouse clubs and factory outlet centres); leisure, entertainment facilities the more intensive sport and recreation uses (including cinemas, restaurants, drive-through restaurants, bars and pubs, night-clubs, casinos, health and fitness centres, indoor bowling centres, and bingo halls); offices; and arts, culture and tourism development (including theatres, museums, galleries and concert halls, hotels and conference facilities).
9 This sequential approach should not be applied to applications for small scale rural offices or other small scale rural development.
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2.13 As previously stated in Section 1, this study also draws on advice set out in the National Planning Practice Guidance (NPPG), published in March 2014. The NPPG has streamlined and replaced the advice previously set out in PPS4 Practice Guidance on Need, Impact and the Sequential Approach. The revised NPPG still places significant weight on the development of positive plan- led visions and strategies for town centres, and has retained the key sequential and ‘impact tests’. Of relevance to this study the NPPG (para 003) states that the assessment of the potential for centres to accommodate new development and different types of development should cover a “three-five year period” but should “also take the lifetime of the Local Plan into account and be regularly reviewed”.
LOCAL PLANNING POLICY CONTEXT
2.14 The council are currently preparing a new Local Plan for Welwyn Hatfield. However there are a number of existing policy documents and evidence base documents that will be relevant to this study. These are set out below.
2.15 The Emerging Core Strategy set out the council’s proposals for guiding the future development of Welwyn Hatfield up to 2029 – the strategic policies within it will now be incorporated into the new Local Plan and amended where appropriate. The Core Strategy addressed key strategic matters including how to support the retail development of the borough’s town and neighbourhood centres, particularly those of Welwyn Garden City and Hatfield. The Emerging Core Strategy presented a strategy for the borough that will be taken into account in the Local Plan, and reflects changes that have occurred since the District Plan was adopted in 2005. Policies for retail and town centre development include:
Policy CS5 (Retail Development): This policy identifies the Council’s support of additional retail floorspace to deliver the functions set out in the retail hierarchy with priority being given to Hatfield and Welwyn Garden City (particularly in regards to comparison floorspace). A range of uses in the two town centres will be promoted and the primary shopping areas and primary and secondary shopping frontages will be designated in both Hatfield and Welwyn Garden City to ensure the vitality of the centres. Any proposals on sites outside of the centres in the retail hierarchy over 1,000 sqm must demonstrate that the development would not have an adverse impact on existing centres.
Policy CS14 (Welwyn Garden City Town Centre): Welwyn Garden City will continue to be the primary retail destination in the Borough. This will be achieved by: providing opportunities for retail development in the town centre to improve its position in both the regional and local shopping hierarchy; ensure the Campus area’s civic and cultural functions are maintained; improve movement and access within the centre; enhance the quality of the environment and public realm; increase the mix of uses within the centre; and encourage opportunities for events to increase footfall across the centre.
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Policy CS16 (Hatfield Town Centre): This policy outlines the Council’s intention to support the redevelopment of Hatfield Town Centre, including the redevelopment of the eastern end of the centre. Key aims include: securing new retail development opportunities to improve the quality of current provision; enhancing the quality of both the environment and public realm; developing better transport links between the town centre, The Galleria and the rail station; improving the supply of car parking; providing long term management and maintenance of the town centre; and ensuring a balance of uses in the town centres is achieved.
The Local Plan Consultation Document follows on from the consultation carried out on the Emerging Core Strategy and considers proposals for the location of new sites including retail. The document also sets out where major changes to the strategic policies included in the Emerging Core Strategy are needed. Proposals for retail and town centre development include retail frontages. Here, the Council has reviewed the retail frontage policy for both Welwyn Garden City and Hatfield Town Centres. In both cases a new ‘anchor’ category has been introduced with the intent to ensure that the loss of anchor stores to non-retail uses is resisted. The frontages set out in the 2005 District Plan have also been reviewed for both town centres with the intention to retain and minimum level of frontage in A1 retail use.
Town Centre Boundaries: The document sets out Hatfield’s revised town centre boundary. Amendments to the boundary set out in the 2005 District Plan include the removal of the land occupied by the Metropolitan Housing Trust and the inclusion of the Link Drive sub area and the three subways that surround and connect the town centre.
Large Neighbourhood Centres: Centre boundaries and retail frontages have now been defines for large neighbourhood centres in both Hatfield and Welwyn Garden City. The boundaries include all shops, services and facilities which would generally be perceived as either being part of or serving the centre. In regards to defining the retail frontage, the approach was to include all retail units which would be perceived as forming the ‘core’ of the centre.
2.16 The Welwyn Hatfield District Plan was adopted in 2005 and a number of policies have been saved until they are gradually replaced by the new Local Plan. Relevant polices include:
Policy TCR1 (Retail Development in Town Centre and Edge of Town Centres): This policy outlines that new retail development must be located in accordance to the sequential approach and government guidance, The preferred location for development is within the District’s town centres on sites discussed in the policies below but additional locations within the primary retail core of Welwyn Garden City and Hatfield will be considered. Development on the edge of the two town centres will only be considered where these is a clear need and there are no suitable sites available in the primary retail core.
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Policy TCR2 (Retail Development in Village and Neighbourhood Centres): The policy sets out that development will only be permitted in village and neighbourhood centres where it would: maintain and enhance the vitality and viability of the centre; enhance the centres local shopping and service function; be in scale with the centre’s size; not harm the vitality and viability of other centre; and would not give rise to any harm environmental impacts.
Policy TCR3 (Out of Centre Retail Development): The criteria which proposals for new retail development in out of centre locations must satisfy are set out in Policy TCR3. Criteria includes: a need for additional retail floorspace which cannot be met within any of the District’s town, village or neighbourhood centres; the sequential test has been applied; it would not harm the vitality or viability of any of the District’s centres; and it would be accessible by a choice of means of transport.
Policy TCR4 (Town Centre North Development Site): This policy refers to the land that has been allocated for major retail development in Welwyn Garden City. It states that development will be required to: preserve and enhance the character of the conservation area; create a new entrance to the town centre on its north side; achieve good pedestrian linkages with the rest of the centre; ensure efficient vehicle movement; and provide a range of retail units to enhance the quality of the retail offer in the town centre. It should be noted that development at this site has yet to have been brought forward.
Policy TCR5 (Campus East Development Site): Land at this site in Welwyn Garden City is identified for mixed use development including retail, in Policy TCR5. The retail element is designated for convenience floorspace only. The policy sets out the council’s requirement for a high standard of development as demonstrated in Policy TCR4 above. The Campus East Development Site has mostly been delivered since the introduction of this policy was adopted which included the expansion of the Waitrose store.
Policy TCR6 (Land at the Southern Side of the Town Centre): The land at the southern side of Welwyn Garden City Town Centre is identified as a development opportunity including additional convenience goods retailing, cafes and restaurants. Since the introduction of this policy in the District Plan, the development site has been delivered through the redevelopment of the Sainsbury’s supermarket.
Retail Frontages in Welwyn Garden City Town Centre (TCR7) and Hatfield Town Centre (TCR16): Both policies referring to retail frontages in each of the two town centres state that within the designated retail frontages in the primary retail cores, a minimum of 70% of any one linear frontage must remain in Class A1 retail use. Therefore, planning permission will be granted for changes of use from Class A1 to Class A2 or A3 uses up to a maximum of 30% of any one linear frontage. In Retail Frontages where already less than 70% of the linear frontage is in Class A1 use, planning permission will not be granted for
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change of use to non-retail uses apart from if the proposal is for A3 use (please note this policy pre-dates the introduction of Use Classes A4 and A5).
Mixed use Frontages in Welwyn Garden City Town Centre (TCR8) and Hatfield Town Centre (TCR17): Both policies referring to mixed use frontages in each of the two town centres state that in the primary retail core planning permission will be granted for changes of use to class A1-A3 and for uses which provide community, leisure and cultural facilities. A minimum of 50% of any one linear frontage must remain in A1 use and a minimum of 80% in uses within Class A. where less than 50% of the linear frontage is in A1 retail use, permission will not be granted for change of use to non-retail.
Policy TCR14 (Redevelopment of Land at Eastern End of Hatfield Town Centre): This policy sets out the identification of this land for redevelopment for a mixed-use retail scheme.
Policy TCR23 (Large Neighbourhood Centres): This policy states that a minimum of 60% of the total frontage of the parade should remain in Class A1 retail use. Where less than 60% of the frontage is in retail use, planning permission will not be granted for the further loss of retail units. Proposals for change of use from retail to Class A2 and A3 will only be permitted if the criteria set out in the policy are met. Again, it should be noted that this policy pre-dates the introduction of Use Classes A4 and A5.
Policy TCR25 (Small Neighbourhood Centres): In reference to small neighbourhood centres, the policy states that change of use from Class A1 retail use to A2 and A3 will not be permitted unless all criteria set out in the policy can be met. Criteria includes: the loss of the shop would not seriously diminish the provision of local shopping facilities; the proposed use would contribute to the vitality and viability of the parade; it can be demonstrated that the unit has remained vacant for over one year and there is evidence to show reasonable attempts to let or sell the premises for its existing use have failed.
Policy TCR26 (Large Village Centres): This policy sets out that in the District’s large village centres, a minimum of 60% of total frontage in each centre should remain in Class A1 retail use. If less than 60% of the frontage is in retail use, planning permission will not be granted. Proposals for change of use from Class A1 use to A2 or A3 will only be permitted if the criteria set out in the policy are all met.
Policy TCR27 (Small Village Centres): In reference to small village centres, the policy states that change of use from Class A1 retail use to A2 and A3 will not be permitted unless all criteria set out in the policy can be met. Criteria includes: the loss of the shop would not seriously diminish the provision of local shopping facilities; the proposed use would contribute to the vitality and viability of the parade; it can be demonstrated that the unit has remained vacant for over one year and there is evidence to show reasonable attempts to let or sell the premises for its existing use have failed.
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2.17 The High View Supplementary Planning Document (2011) sets out the planning framework to guide the sustainable re-development of High View (also known as the Hill Top shops), a large neighbourhood centre in South Hatfield. The masterplan makes provision for the delivery of approximately 1,600 sqm of retail floorspace as part of the redevelopment of the neighbourhood. The SPD expands upon Policy H1 of the District Plan (2005) which identifies the neighbourhood centre as a housing site that is also suitable for mixed use development (including retail). The document sets out the type, mix and amount of development that should be delivered. Any development on this site should be brought forward in line with the SPD.
2.18 Welwyn Garden City Town Centre North SPD (2015) outlines the strategic vision for the development site and provides guidance for the type of development, design, layout constraints and other requirements for the site that lies in the heart of Welwyn Garden City Town Centre. This document supplements Policy TCR4 of the District Local Plan which advises that the Town Centre North development is the preferred site for retail development due to its location within the primary retail core. The SPD outlines land use objectives in regards to retail and states that the site is a key opportunity to accommodate some of the 5,000 sqm of comparison goods floorspace to meet the need identified in previous Retail and Town Centre Needs Assessments up to 2025. The SPD is part of the Council’s planning policy framework and is a material consideration in the determination of planning applications.
2.19 Welwyn Hatfield Economic Development Strategy (August 2015) lists the council’s priorities and actions necessary to help the businesses in the borough thrive. It sets out Welwyn Hatfield’s current economic strengths, explains what the council and its partners do to help businesses and details what the council intends to do to further improve. The purpose of the strategy is to assist all businesses across the borough to thrive and to create a culture that is attractive to new businesses and investment.
2.20 Welwyn Hatfield Sports Facility Strategy assesses the provision of both indoor and outdoor sports facilities within Welwyn Hatfield Borough now and up to 2026. The study’s purpose is to ensure that there is a robust evidence base to inform future decisions regarding the provision and funding of sporting facilities in the borough. This study is relevant to the assessment of additional town centre and leisure uses in the Welwyn Hatfield Retail and Town Centre Needs Assessment Update.
SUMMARY
2.21 In summary, the underlying objective of policy at all levels is to maintain and enhance the vitality and viability of town centres, and to promote new sustainable development and economic growth in town centre locations “first” in accordance with the sequential approach. This policy objective is crucial as town centres are facing increasing economic challenges associated with alternative
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forms of retailing; in particular online shopping and competition from major out-of-centre developments (discussed further in Section 3).
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3 NATIONAL RETAIL TRENDS & TOWN CENTRE FUTURES
3.1 This section summarises some of the key trends that have fuelled the changes in the retail sector over the last three decades, and the impact of these trends on the UK’s town centres. It provides a commentary on the impact of the downturn in the economy since 2007 and the growth of internet (‘multi-channel’) retailing on consumer spending, retail development and retailers’ business strategies. Drawing on the latest research it also describes how these trends may continue to shape changes in the future, and whether and how town centres can respond to help maintain and enhance their overall vitality and viability.
RETAIL TRENDS
Retail Expenditure Growth
3.2 Following an unprecedented period of growth in consumer spending since the mid-1990s, the onset of the economic recession in 2007/08 had a dramatic impact on consumer spending and market demand. Business and consumer confidence was further weakened by public sector cuts, the rise in VAT, increasing unemployment, less expansionary consumer credit and the rising cost of living (including higher energy costs, petrol and housing prices). This has effectively reduced disposable income and retailers’ margins are being squeezed further.
3.3 The table below shows the actual and forecast growth in retail (convenience and comparison goods) spending per head identified by Experian Business Strategies in their latest Retail Planner Briefing Note 13 (October 2015).
Table 3.1 Forecast year-on-year growth in retail expenditure per capita
Vol. Growth per head ------ACTUAL GROWTH------FORECASTS ANNUAL TRENDS
(%):
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018-22* 1997-07* 2008-11* 2012-14* 1997-14*
Total Retail Spend 1.6 -3.3 0.9 -0.6 1.4 2.3 2.7 3.2 2.1 2.0 2.4 5.1 -0.4 2.1 3.3
Convenience -4.9 -5.2 -0.8 -2.7 -0.4 -0.7 -1.8 -0.2 0.1 0.3 0.6 -0.3 -3.4 -1.0 -1.1
Comparison 4.5 -2.6 1.8 0.6 2.5 4.2 5.5 5.3 3.2 2.9 3.3 8.0 1.1 4.1 5.8
Source: Experian Retail Planner Briefing Note 13 (October 2015); Figures 1a and 1b. Notes: The table shows historic growth rates per annum for the period 1997-2007 (the pre-recession period) and for 1997-2014 (the recession and its aftermath). * Annual average (e.g. for 2018-22= (2022 Value/2017 Value)^(1/5)-1)*100
3.4 Although there has been negative annual growth in convenience goods expenditure per capita levels since 2008, the forecasts for 2018-2022 show positive growth of +0.6% per annum on
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average. This is above previous historic trends of -0.3% per annum (1997-2007) and -1.1% per annum (1997-2014).
3.5 For comparison goods Experian forecast that annual growth rates are recovering from a low of -2.6% in 2009, to +4.2% in 2014 and a stronger annual growth of +5.5% for 2015. Experian forecast that growth will average +3.3% per annum for the period 2018-2022, although this is well below historic trends of between 5.8% and 8% per annum.
3.6 In summary there are positive signs of improvement in the UK economy and consumer and business confidence in 2015. Notwithstanding this, it is clear that the retail sector is highly vulnerable to changes in the UK economy (and how it responds in the future to changes in the Eurozone and global economies) and the fact that the forecast growth in retail sales volumes will be much lower and slower than in recent history.
Special Forms of Trading and Internet Shopping
3.7 Special Forms of Trading (SFT) comprises all non-store retail sales made via the internet, mail order, stalls and markets, door-to-door and telephone sales. On-line sales by supermarkets, department stores and catalogue companies are also included in the data collected by the Office for National Statistics (ONS).
3.8 Based on ONS data, Experian Business Strategies (EBS) estimate that the current (2015) value of internet sales is £42.1bn (current prices) and other (non-internet) SFT sales stand at approximately £7.9bn. This results in total SFT sales of £50bn in 2015 (£48.9bn in 2011 prices), which represents a circa 186% increase from £17.1bn recorded in 2006. Overall the market share of SFT as a proportion of total retail sales has increased from 5.6% in 2006 to 13.4% in 2015. This significant growth has been fuelled by internet shopping.
3.9 Up to now, the impact of Internet shopping has been mainly concentrated on certain retail products and services (such as, for example, electrical goods, books, music and travel). In turn, this has resulted in a reduction in the number of retailers selling these types of products and services on the high street (the most recent examples being HMV and Blockbusters). However this does not mean that other comparison goods categories are immune to the impact of the internet, including clothing and footwear.
3.10 The table below sets out Experian’s latest forecasts of the growth in the total market share of SFT between 2016 and 2032, based on retail spending growth assumptions and predictions as to the future take-up and expansion of internet shopping10.
10 Please note that although no official data is available for convenience and comparison goods, EBS have provided their own market share estimates.
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Table 3.2 Forecast growth in SFT’s market share of total retail sales
2016 2021 2026 2032
TOTAL: 14.3% 18.3% 19.1% 19.5%
Comparison 16.5% 20.0% 19.9% 19.3% Convenience 10.0% 14.7% 17.0% 19.9%
Source: Appendix 3 of Experian Retail Planner Briefing Note 13 (October 2015)
3.11 EBS forecast that non-store retailing will continue to grow rapidly over the short to medium term, outpacing traditional forms of spending. They predict that this growth will be sustained by new technology (such as browsing and purchasing through mobile phones) and the development of interactive TV shopping, but will slow after 2020.
3.12 However such forecasts need to be treated with caution, as according to Experian approximately 25% of all SFT sales for comparison goods and some 70% for convenience goods are still sourced through traditional (‘bricks-and-mortar’) retail space, rather than from ‘virtual’ stores and/or distribution warehouses. On this basis Experian has adjusted the SFT market shares to reflect the proportion of internet sales sourced from existing stores.
Table 3.3 Revised forecast growth in SFT’s market share of total retail sales
2016 2021 2026 2032
TOTAL: 9.2% 11.7% 12.2% 12.4%
Comparison 12.4% 15.0% 15.0% 14.5% Convenience 3.0% 4.4% 5.1% 6.0%
Source: Appendix 3 of Experian Retail Planner Briefing Note 13 (October 2015)
3.13 Although the growth in online sales will inevitably continue to impact on the need for traditional shops, some commentators believe that the development of multi-channelling as part of retailers’ business models will result in internet shopping actually driving demand for ‘bricks-and-mortar’ stores. This may be due to the need for ‘click-and-collect’ facilities in easily accessible locations (for example, on the high street, in existing out-of-centre stores or at important transport nodes), or for ‘showrooms’ where customers can view and test products in store before purchasing online. This co-ordinated multi-channel strategy should therefore help to support demand for retail space over time.
Floorspace ‘Productivity’ Growth
3.14 Floorspace ‘productivity’ (or turnover ‘efficiency’) growth represents the ability of retailers to absorb higher than inflation increases in their costs over time (such as rents, rates and service charges) to help maintain their profitability and viability. It is standard practice for retail planning
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assessments to make an allowance for the year-on-year growth in the average sales densities of existing comparison and convenience goods retail floorspace.
3.15 However there is limited evidence detailing actual changes in the turnover and profitability of retailers over time. Furthermore analysis of past data and trends is complicated by the fact that sales density increases have been affected by changes in the use of retail floorspace over the last 20 years; such as, for example, the growth in out-of-centre retailing; Sunday-trading; longer opening hours; and the very strong growth of retail expenditure relative to the growth in floorspace. However following the recession many retailers struggled to increase or even maintain sales density levels and, together with other financial problems, this resulted in some retailers going out of business.
3.16 The table below sets out the latest sales density growth forecasts for comparison and convenience goods floorspace published by Experian Business Strategies (EBS), based on predicted changes in retail floorspace over time and after making an allowance for non-store retailing.
Table 3.4 Experian Forecast ‘productivity’ growth rates
2014 2015 2016 2017 2018-22 2023-35
Convenience -2.0% -0.4% -0.4% -0.1% -0.1% +0.0%
Comparison +5.4% +5.5% +3.1% +2.2% +1.9% +2.0%
Source: Figures 4a and 4b, Experian Retail Planner Briefing Note 13 (October 2015)
3.17 The forecasts show that the scope for sales density growth is very limited for convenience goods retailing. This is mainly due to slow growth in sales volumes and limited additions to the floorspace stock. For comparison goods retailing, the trends towards more modern, higher density stores and the demolition of older inefficient space is forecast to continue, resulting in average growth rates of close to +2.0% per annum over the next two decades. However, this is still well below the rate seen during the boom of the early years of this century11.
3.18 It should be noted that the productivity rates identified by Experian take a national perspective and do not account for local economic factors. For convenience retail sales growth, it is appropriate to apply Experian’s efficiency growth rate on sales turnover from convenience stores in Welwyn Hatfield Borough. This takes account of convenience market trends, including weak sales and limited major foodstore development, which are occurring nationwide.
11 Please note that the floorspace ‘productivity’ growth rates forecast by EBS have been used to inform the retail capacity assessment set out in Section 9 of this study.
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3.19 However, there is greater potential for differences in trading efficiencies at national and local level for comparison goods retailers. Experian’s efficiency rate for comparison retail sales growth takes account of increasing levels of retail floorspace development, reflected in major shopping centre and out of centre schemes across the UK. This is not necessarily the case in smaller sub-regional centres such as Welwyn Garden City and Hatfield Town Centre, where retail development has been limited over the years and limited sites to accommodate growth, and where investment has been directed at improving existing retail accommodation.
3.20 Taking account of the above, the table below sets out revised retail floorspace efficiency rates to reflect likely forecast retail sales growth in the Borough. For comparison goods efficiency growth we have assumed an annual growth rate that is approximately a third higher than Experian’s forecast growth rate, which allows for changes to floorspace. For convenience goods, we have assumed no growth over the forecast period.
Table 3.5 Revised Forecast ‘productivity’ growth rates
Average Annual Growth
2016-2020 2021-2025 2025-32 2016-2032
Convenience 0% 0% 0% 0% Comparison +2.5% +2.5% +2.6% +2.5
Source: CJ estimates
3.21 The above efficiency rates have been used to inform forecast retail turnover for committed retail development and in assessing the benchmark turnover of existing retailers in the Borough over the forecast years.
RETAIL DEVELOPMENT PIPELINE
3.22 The retail development pipeline slowed dramatically during the economic downturn compared with the shopping centre ‘boom’ experienced in the ten year period up to 2007. One of the key impacts has been to ‘weed out’ some of the more expensive and unviable development schemes that were in the pipeline before the economic downturn.
3.23 The latest Shopping Centre Development Pipeline Report published by the British Council of Shopping Centres (BCSC) in 2013 confirms that the quantum of completed new shopping centre floorspace in the UK is currently at its lowest level since the 1990s. Following the development of circa 260,000 sqm in 2009, 232,000 sqm in 2010 and 280,000 sqm in 2011, no new floorspace opened in 2012. The quantum of retail development in the pipeline is also continuing to decline, with shopping centre proposal levels falling by 37% from a peak of 30 million sqm in March 2009
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to 19 million sqm in June 2013 (CBRE data12). This trend is anticipated to continue over the short term at least to 2015/16.
3.24 Notwithstanding this, the BCSC research also identified the first significant signs of new development activity in 2013 following the opening of circa 140,000 sqm of new retail floorspace (including Trinity Leeds). This is set to continue with a number of major schemes opening in 2015, including Grand Central in Birmingham and Old Market in Hereford. There are also positive signs that new investment is returning to the shopping centre market from UK-based and international funds seeking assets in prime and secondary locations that offer the potential for growth.
3.25 Given that it takes on average over ten years for a town centre scheme to be planned and developed, and can take even longer to deliver more complicated sites, then it follows that it will take a number of years for centres to benefit from the economic upturn and renewed investment and development confidence. Furthermore, the more challenging retail environment means that those shopping locations outside the ‘top 100’ centres that missed the previous (pre-recession) development cycle may face a long wait for new town centre development, or require a new approach if they are to secure new shopping centre development in the future. Even then, the scale and type of new retail investment that will emerge in the post-recessionary period could be very different to the last “golden decade” of shopping centre development between 1997 and 2007.
RETAILER REQUIREMENTS
3.26 The economic downturn, in combination with other trends (such as changes in customer requirements, planning legislation and the growth in internet shopping), has created a need for retailers to review and rapidly adapt their business strategies, requirements and store formats. In general terms those retailers with strong brands and loyal customers, trading from the right stores in the right locations, and with a good online facility have managed to weather the economic storm. The following highlights some of the key trends that are occurring in the convenience and comparison goods retail sectors.
Convenience Goods Retailing
3.27 The changes in the food and grocery sector over the last decade illustrate the dynamic changes in the retail industry. Some of the key trends include:
12 CBRE (June 2013) UK Shopping Centres in the Pipeline
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The move by all the major national grocery retailers into the smaller convenience store sector in order to increase market share further, including for example the Tesco ‘Express’, Sainsbury’s ‘Local’ and ‘Little Waitrose’ formats.
The growth of European ‘deep discount’ food operators (such as Aldi and Lidl) has also continued during the economic downturn. In response, this has resulted in the expansion of own-brand ‘value’ ranges by the established grocers.
An increase in the non-food sale areas of larger superstores over the last decade, including the development of own-label clothing. In some of the stores operated by Tesco (i.e. the ‘Extra’ format) and Asda, for example, a significant proportion of sales area (over 50%) is often set aside for non-food retailing.
The ‘race for more space’ and new store openings over the last decade has also resulted in extensions to existing stores and/or new mezzanine space, and the growth of online shopping.
3.28 The impact of the emerging trends highlighted above has resulted in a slowdown of applications for large store formats over the past two years and many extant permissions are not being delivered. For example Tesco and Morrisons are disposing of some of their under-performing superstores, and Tesco is in the process of selling some 49 sites with permissions for new foodstores, including sites in Manningtree, Basingstoke and Dartford. This will inevitably have implications for the scale and type of new floorspace required by foodstore operators across the UK in the future.
Comparison Goods Retailing
3.29 In the non-food sector, those retailers that experienced significant growth up to 2007 have had to adapt to the very different market conditions. The retailers that have not been flexible enough to respond to changing consumer needs, or are being squeezed in the increasingly competitive ‘middle ground’ between high-end and value retailing, have largely struggled to maintain market share over recent years. In some cases, this has resulted in a series of high profile ‘casualties’ and a number of key retailers have either disappeared from our high streets altogether (e.g. Woolworths, TJ Hughes, Jessops and Jane Norman), or have gone into administration and been forced to reduce their representation in centres across the UK (e.g. HMV, Blockbusters, etc.).
3.30 Within town centres, some traditional high street multiple operators are also changing their formats and requirements. For example, key anchor retailers such as Boots, Next, Mothercare, TK Maxx, John Lewis and Marks & Spencer are actively looking for larger format new-build or existing stores in out-of-centre locations to accommodate new retail formats (such as John Lewis at Home) and display their full range of products. These changes in retailer requirements and market demand will continue to have a significant impact on the UK’s town centres and high
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streets, particularly in those cases where retailers make the decision to relocate from town centres to out-of-centre locations, or even out of the area altogether.
3.31 Research also shows that there is an increasing polarisation of development activity and investment interest in the larger regional and sub-regional centres (i.e. the ‘top 100’ centres). This is because these centres usually have large and established catchment areas, and therefore represent less ‘risky’ investments in the current uncertain economic climate. These larger centres have also generally benefitted from recent new shopping centre development and investment over the last decade, and are therefore better placed than smaller and medium sized centres to accommodate retailers’ requirements for modern larger format units. The continuation of these trends will impact on future operator requirements, with retailers looking to satisfy their demand for larger modern premises in prime shopping locations, with strong catchment areas and a good supply of appropriate retail space.
3.32 The out-of-centre sector has also not been immune to change. Since 2007 there has been a notable downturn in the demand from traditional ‘bulky goods’ retailers for new space. For example, during the late 1990s both B&Q (‘Warehouse’) and Homebase were rolling out very large out-of-centre retail warehouses (some exceeding 10,000 sqm gross) in an attempt to dominate market share. However, these same operators are now looking to close or scale down their under-performing stores in certain areas. Other ‘bulky goods’ operators have simply gone out of business (such as Focus DIY). Notwithstanding this, out-of-centre retailing still accounts for a significant proportion of existing and new retail floorspace and sales in the UK. For example recent research has highlighted the fact that of the new retail developments approved since the NPPF was published in March 2012, 72% were in out of town locations, 16% were edge of centre and just 12% were in town centres13.
TOWN CENTRE FUTURES
3.33 A number of high profile research reports have been commissioned over recent years that set out recommendations and guidance on how to maintain and enhance the future vitality and viability of the UK’s town centres. These include:
The Portas Review (2011) reports on the findings and recommendations of research led by Mary Portas into the future of the High Streets. The report presented 28 key recommendations for government, local authorities and businesses to help high streets respond to the current challenges facing them and to prevent further decline.
The Grimsey Review (2013) addresses the continuing decline of many local high streets. The review highlights the dramatic impact that recent technological changes have had on
13 http://www.acs.org.uk/en/research/planning.cfm referenced in Why Our High Streets Still Matter: A Think Piece by Mary Portas, 30th May 2014.
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consumer behaviour and the knock-on effects for high streets. It suggests that the Portas recommendations failed to adequately account for this.
The Distressed Town Centre Property Taskforce (DTCP) report (November 2013) was produced by an industry-led cross sector taskforce, assembled in response to the Portas Review. The report specifically focuses on the role that property ownership, investment, development and occupation can have on town centre viability, and provides recommendations on how the property sector can act to leverage in investment for town centres and support their ongoing viability.
3.34 The table below provides an overview of some of the common themes and recommendations identified by the different research in support of town centre revitalisation, including the Portas Review.
Strategy Description
Reforming the Improving the ways in which town centres are managed was a key recommendation made management of by the Portas Review. In response, the Government has set up 27 ‘Portas Pilots’ and 333 Town town centres Teams, which bring together local councils, retailers and businesses to try out new ideas to drive their local economy. Strategies to deliver change are formulated in recognition of the particular strengths of each local area. It may be too early in the process to comment on the success of these, however a recent thought piece published by Portas (May 2014) has suggested that progress has been slow. There is also increasing financial support for Business Improvement Districts (BIDs), which enable local businesses to take on responsibility for realising improvements in their local area. The Government has launched a BID Loan Fund to help those wishing to set up a BID in their area. Support for local (street) markets is also increasing, as a way to increase footfall and enhance the vibrancy of local centres. This was also a key recommendation in the Portas Review.
Making use of the The planning system is being used in various ways to enhance and protect local centres planning system to where possible. This includes maintaining use of ‘town centres first’ policies (as set out in the protect and enhance NPPF) in order to protect town centres from unnecessary competition from out-of-town town centres developments. Where BIDs are in place, the improved planning conditions may also facilitate development. More stringent protection has been advocated by some sources. The Portas Review included a recommendation to introduce ‘exceptional sign off’ for all new out-of-centre retail development in order to protect existing centres. However, this was one of the few Portas recommendations that was not taken on by the Government. LPAs are also being encouraged to make use of CPOs in order to address issues of fragmented ownership and to facilitate comprehensive development across a centre.
Engaging Encouraging communities to support their local high streets and town centres is essential communities and was a key recommendation in the Portas Review. Recent strategies to promote community participation in the development of local centres have included government support for communities wishing to take on the responsibility for ownership and management of assets of community value, such as their local pub or shop. A £19 million fund has been set up and more than 300 assets have already been listed under the Community Right to Bid.
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Strategy Description
Leveraging There are a number of new sources of public sector investment now available to facilitate investment and improvements to local centres. These include £3.6m of funding via the Town Teams, a High funding Street Innovation Fund worth £10m and High Street renewal awards to date worth £1m. The DTCP suggestion that a workable Tax Increment Finance (TIF) model be put in place has since been actioned by the government. This will allow LPAs to raise finance to fund development and infrastructure based on the projected future increase in business rates resulting from investment. The DTCP report has also recommended greater engagement between LPAs and the private sector in order to tackle the challenges faced by town centres proactively. They support the use of joint venture partnerships between the public and private sector to facilitate development. A recent report by Peter Brett14 suggested a new method that would involve the selection of a Property Company Partner (possibly private sector) who will then fund future investment in the centre. The Property Company would be assisted by the LPA through use of CPOs and restricting leases to de-fragment the ownership of the high street.
Adapting to take on Recent research has highlighted the importance of recognising the threat from increasing the threat from internet retailing as an important trend that will continue over the short term. Some centres are increasing internet adapting better than others for example, the incorporation of Click & Collect (delivery and sales returns) points into centres. Other more general strategies include ensuring adequate parking and accessibility to improve the general accessibility of the centre. The Grimsey Review recommends that town centres focus on their role as a community hub, where retail is just one element, creating a diverse offer which will help local centres to compete more effectively with online retailers. The DTCP recommends adapting retail capacity models in order to account for the erosion of the physical retail space requirement in the face of competition from online retail. LPAs in many secondary town centres will need to actively plan for this future loss of retail space requirement, particularly from the larger retailers.
Encouraging a mix A recent trend has been the growing presence and proportion of food and beverage (F&B) units of uses within shopping centres and high streets. A BCSC report15 suggests that there are various benefits that may result from this, and recommends that shopping centre development include a mix of retail, F&B and leisure which are generally mutually supportive. However, there are also warnings that this is not the whole solution to filling current vacancies left by retail decline. The BCSC recommends that F&B units in retail centres should be targeted appropriately according to the likely consumer profile. Conversion from shops to residential uses is also becoming one way for LPAs to make better use of underused retail space and prevent unwanted vacancy. Increased residential populations living in or near to the town centre will also improve footfall and potentially spend in these areas. However, with high levels of pressure due to national housing shortages, there is a danger that the influx of residential development into town centres could undermine the retail and leisure functions of the centre.
3.35 Although there are positive signs that the UK is finally beginning to emerge from the economic downturn, it is clear that our town centres and high streets post-recession will be very different to the ‘boom’ years of the last decade. Over the short to medium term at least the economy is forecast to experience a sustained period of lower growth in consumer spending, reduced bank lending, limited access to credit and cuts in public sector expenditure. This presents significant challenges for all those involved in town centre management, development and investment.
3.36 The growth of online shopping is also impacting on the vitality and viability of many of Britain’s centres and high streets. This is placing pressures on rental growth and market demand in many centres; particularly the smaller secondary centres and market towns outside the ‘top 100’
14 Peter Brett (2013): Investing in the High Street: Town Centre Investment Management & its role in delivering change
15 BCSC (2014), Food and Beverage: A solution for shopping centres?
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shopping locations. This has been further compounded by rising vacancy levels and the loss of key retailers. As a result, the share of non-food retail sales conducted through town centre shops has declined; from 64% in 2002 to just over 40% by 2013. In our opinion, a far more uncertain future awaits the next wave of new retail investment and development. The evidence suggests that high quality schemes in the strongest prime shopping locations will continue to prosper. In contrast, the weaker secondary centres and shopping locations with a more limited offer, smaller catchments and negligible market demand will struggle to attract market interest and investment.
3.37 Notwithstanding the threat of online shopping, industry experts still predict that the demand from major retailers for new space will continue as it remains the primary mechanism for retailers to ‘reach’ their customers and grow their businesses. Over the short to medium term any increased demand for space from retailers will have to be met by the current retail stock (i.e. existing shopping centres, the high street and out-of-centre facilities), as there is limited new retail floorspace in the pipeline in town centres. With increased demand and the lack of supply over the short to medium term, research for the British Council of Shopping Centres (BCSC) predicts that this will effectively ‘push up’ rental levels for the larger modern desirable units until a significant amount of new development reaches completion. As a result, over the medium term, retailers will be competing for limited available space. Therefore those centres that are able to accommodate and deliver new developments over the next 5-10 years should be in a good position to attract operator interest. However, this will depend on the new retail floorspace being in the right location (i.e. preferably prime shopping locations) and having the right size, format and specification to meet the needs of modern retailers.
3.38 Research by the BCSC has also identified an increased emphasis on asset management, as owners and developers invest in the expansion or refurbishment of existing shopping centres to increase their investment value and turnover. In the current economic climate this investment in existing assets is less risky and financially onerous than new build projects. However, as the supply of suitable units “dry up” in prime locations, so retailers will also look at alternative options for delivering growth, such as through new out-of-centre openings, increasing sales through the internet, and/or expanding internationally.
3.39 Finally, although the NPPF reinforces the longstanding policy objective of promoting development and investment in town centres first, the market appetite for new and extended shopping facilities in out-of-centre locations shows no signs of slowing. The lack of available, suitable and viable sites in town centres to meet the demands of modern retailers and commercial leisure operators for larger format units will inevitably result in an increase in new out-of-centre applications and/or applications to widen ‘bulky conditions’ conditions on existing retail parks.
3.40 In this context, it is clear that the ‘top 50-100’ prime centres and shopping locations in Britain should continue to flourish once the economy recovers. The greatest challenge facing local
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planning authorities will be how to revitalise the fortunes of struggling small and medium sized centres that do not have the critical mass of retail, leisure and other uses to compete for more limited investment and development.
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4 SHOPPING PATTERNS & MARKET SHARE ANALYSIS
4.1 This section first defines the catchment/study area that provides the basis for the quantitative and qualitative needs assessment. It then describes the household telephone interview survey and summarises the key headlines of the survey-derived market share analysis for convenience and comparison goods retailing.
STUDY AREA & ZONES
4.2 The definition of an appropriate study (catchment) area is an important starting point for any retail and town centre assessment. In this case the Study Area has been defined using postcode geography and covers Welwyn Hatfield Borough in full, as well as some outlying areas including Harpenden, St Albans and Stevenage (see Plan 1, Appendix 1). The benefit of using the study area defined in previous studies is that it will enable comparisons of changes in shopping and leisure patterns (market shares) over time. In addition, retaining the same study area and zones will help to identify and monitor the impact of existing and new shopping on market shares both within and outside the study area.
4.3 The Study Area has been sub-divided into nine zones based on postcode geography, and taking into account the location of the main centres and shopping facilities in the Borough. These zones provide the sampling framework for the household telephone interview survey (see Table 4.1). This zone-by- zone approach also enables more detailed analysis of shopping patterns and expenditure flows both within and outside the Study Area for the purpose of the retail capacity assessment, in accordance with good practice.
Table 4.1 Study Area – Zones, Postcode Sectors, Catchments and Population
Broad Geographic/ Zones Postcode Sectors 2016 Population Catchment Areas
1 AL7 1, AL7 2, AL7 3, AL7 4, AL8 6, AL8 7 Welwyn Garden City 50,181
2 AL9 5, AL9 6, AL9 7, AL10 0, AL10 8, AL10 9 Hatfield 48,994 3 AL6 0, AL6 9, SG3 6, SG4 8 Welwyn North 25,679 4 AL4 0, AL4 8, AL4 9 St Albans (Rural) 28,116 5 EN6 1, EN6 2, EN6 3, EN6 4, EN6 5 Potters Bar 30,549 6 SG13 8, SG14 2, SG14 3 Hertford 23,424
SG1 1, SG1 2, SG1 3, SG1 4, SG1 5, SG1 6, SG2 0, 7 Stevenage (Urban) 89,344 SG2 8, SG2 9 8 AL5 1, AL5 2, AL5 4, AL5 5 Harpenden 26,826 AL1 1, AL1 2, AL1 3, AL1 4, AL1 5, AL2 1, AL3 4, AL3 9 St Albans (Urban) 68,604 5, AL3 6
TOTAL: 391,717
Source: 2016 population estimates derived from CJ’s in-house Experian MMG3 Geographic Information System (GIS). Also see retail capacity assessments for convenience goods (Appendix 10) and comparison goods (Appendix 11), Table 1.
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HOUSEHOLD SURVEY
4.4 NEMS Market Research was commissioned to carry out a household telephone interview survey (HTIS) across the defined Study Area and zones between 18th November and 7th December 2015. The questionnaire was designed by Carter Jonas (CJ) in collaboration with Welwyn Hatfield Borough Council. The questionnaire is reproduced in Appendix 13 along with the survey methodology and the full ‘weighted’ survey results are set out in Appendix 14.
4.5 In total, some 1,000 interviews were conducted across nine zones (i.e. a minimum of 100 surveys per zone in accordance with accepted good practice). NEMS carried out structured interviews by telephone with the person responsible for the main household shop. A number of measures were put in place by NEMS to ensure each sample was representative of the profile of the person responsible for shopping in the household. Responses across the Study Area were weighted by the population in each zone to ensure that the results of respondents in more sparsely or heavily populated areas were not under or over represented in terms of the market share assessment. This is a standard approach that helps to ensure the survey results provide a robust and realistic picture of shopping and leisure patterns.
Convenience Goods Shopping Patterns
4.6 Convenience goods16 retailing is generally defined as comprising everyday essential items (including food, drinks, newspapers/magazines and confectionery), as well as an element of non- durable housing goods (such as washing up liquid, kitchen roll, bin bags, etc.). In order to determine and assess current food shopping patterns across the Study Area, the household survey comprised standard questions on:
what store households “normally” carry out their main ‘bulk’ (trolley) food purchases (questions 1), what they like about this store/centre (question 2), and how they normally travel there (question 3);
whether they link their main food shopping trip with any other activities (question 4) and where they go for this (question 5);
whether households also regularly visited any other stores for main ‘bulk’ convenience goods purchases (question 6);
where households carry out more frequent ‘top up’ (basket) purchases (question 7), what they like about this store (question 8), and whether they visit any other stores for this form of shopping (question 10); and
16 For the purpose of this retail assessment ‘convenience goods’ and ‘food’ shopping have the same meaning.
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what proportion of their spend on food and household groceries is spend on main food shopping (question 9).
4.7 The results for main, secondary and top up shopping are then merged through the application of a weighting based on judgements as to the proportion of household expenditure normally accounted for by each type of convenience goods shopping. In this case we have assumed a standard weighting of 65% for main ‘bulk’ shopping, 10% for secondary main ‘bulk’ shopping, 15% for primary top-up shopping, and 10% for secondary top-up shopping. This weighting produces a composite pattern of convenience goods spending and has been applied to identify market shares, expenditure and turnover throughout the remainder of this study.
4.8 The market shares for the different types of food shopping identified are set out in Tables 1-4 of Appendix 2. The tables include expenditure on Special Forms of Trading (SFT17, including internet sales) in the market share analysis, but have removed ‘null’ responses (including ‘don’t knows’, etc.) in accordance with good practice.
4.9 The results of the market share analysis for stores in the Borough are set out in Table 1 (Appendix 2). The headline results are briefly described below.
Welwyn Hatfield Borough’s centres and stores are achieving a total market share (or ‘retention level’) for all food shopping across the defined Study Area of 29.2%. Stores in Welwyn Garden City attract a total market share of 7.4% for the Study Area; increasing to 36.9% in Zone 1. The Sainsbury’s Superstore on Church Road is the most popular store for food shopping accounting for 3.5% and 21.9% of expenditure in the Study Area and Zone 1. Stores in Hatfield Town Centre attract a total market share of 5.3% for the Study Area increasing to 33.1% for Zone 2. The Asda Superstore in the Town Centre is the most popular foodstore and attracts a market share of 4.9% for the Study Area or 30% for Zone 2. The retention level of convenience expenditure is much lower for the Borough’s smaller centres, attracting a combined market share of 7.8% for the Study Area, increasing to 23.1% for Zone 2 and 25.8% for Zone 1. The Aldi store in Parkhouse Court is particularly popular and attracts a market share of 3.2% for the Study Area or 14.3% for Zone 2. Lidl in Moors Walk also supports its local population, attracting a market share of 7% from Zone 1. Out of centre foodstores attract a total market share of 8.7% for the Study Area. The main out- of-centre stores in the Borough identified by the market share analysis are: o Tesco Extra in Mount Pleasant (near Hatfield) is achieving market shares of 6.3% all food shopping across the wider Study Area (increasing to 13.6% and 20.5% from Zones 1 and 2, respectively); and
17 A more detailed explanation of SFT is set out in Section 3.
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o Morrisons at Black Fan Road (near Welwyn Garden City) is achieving a market share of 2.4% across the Study Area, increasing to 14.4% within Zone 1.
The ‘leakage’ of expenditure to the competing centres and stores is higher in peripheral study zones and zones where the boundary overlaps with neighbouring authorities. For example, Zones 3 and 4 with includes part of Welwyn Hatfield and neighbouring authorities (St Albans and East Hertfordshire) have higher levels of leakage (58.6% and 70.5%). Both zones are served by major out of centre foodstores (e.g. Tesco Superstore, Broadwater Retail Park, Stevenage in Zone 3 and Morrisons Hatfield Road, St Albans in Zone 4). Leakage is also particularly high in Zone 5, which includes the southern area of Welwyn Hatfield Borough, but also covers a broad area of neighbouring Hertsmere District. Potters Bar Town Centre sits within the zone and attracts almost two thirds of convenience goods expenditure from Zone 5.
4.10 In summary, the survey-derived market shares indicate that Welwyn Hatfield is currently achieving a strong market share within its core zones (Zones 1 and 2) of food shopping trips and expenditure within its core zones, which is largely supported by major foodstores in Welwyn Garden City and Hatfield Town Centre, as well as out of centre stores. At the same time, the Borough’s smaller centres are helping to retain convenience goods expenditure locally, particularly deep discount foodstores in Parkhouse Court and Moors Walk. Furthermore, the market share analysis confirms that Borough is competing with large superstores in neighbouring authorities and centres (including St Albans, Broad Water Retail Park (in Stevenage), and Potters Bar) that are likely to be more accessible to residents in the Borough’s peripheral areas.
Convenience Goods - Special Forms of Trading
4.11 The key headline trends identified by the market share analysis show that 5.9% of all respondents across the Study Area purchase all their food shopping online (see Table 1, Appendix 2). The proportion is higher for those carrying out main ‘bulk’ food shopping (7.7%) than ‘top-up’ food shopping (0.5%). Based on the zones that lie within (or part of) the Borough area (Zones 1 to 5), online shopping for all food (i.e. main and top-up) is more popular within Zone 5 (Potters Bar) with 11.5% shopping online. This is likely influenced by the area comprising Zone 5 being more rural with limited foodstore provision in this zone and is largely served by one main centre – Potters Bar. In contrast, online food shopping is less popular in more urban zones including Zones 1 (5%) and 2 (3%) where major foodstores are located. In summary, the results on SFT market share indicate a greater reliance on online food shopping in areas that are not as well served or accessible to main food shopping facilities
4.12 Experian’s latest Retail Planning Briefing Note 13 (October 2015) shows that the national average market share for non-store (SFT) convenience goods retail sales is higher, at 10% in 2016 (see Section 3). Given that SFT currently accounts for a smaller market share across the wider Study Area and Borough areas, this suggests that there could be potential for SFT, and specifically Internet
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shopping, to increase its market penetration in the future. If this was to occur, then it would potentially reduce the need (‘capacity’) for new floorspace in the future (see Section 9).
Comparison Goods Shopping Patterns
4.13 Comparison goods18 are generally defined as items not obtained on a frequent basis and include clothing, footwear, household and recreational goods (also see Glossary of Terms). The household survey comprised questions on the following main non-food expenditure categories, as defined by Experian Business Strategies:
‘clothing and footwear’ (question 11); ‘recording media for pictures and sound’ (such as records, pre-recorded and unrecorded CDs & DVDs, unexposed films for photographic use, etc.) (question 14); ‘audio visual, photographic, computer items’ (such as stereos, radios, TVs, software, cameras, kindles, iPads, telephones, etc.) (question 15); ‘all other electrical goods including domestic electrical appliances’ (such as irons, kettles, fans, coffee makers, food mixers), white goods (fridges, freezers, dishwashers) and smaller etc.), (question 16); ‘shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and stationary (incl. writing pads, envelopes pens, diaries, etc.) and drawing materials’, (question 17); ‘games & toys; pets and pet products; hobby items; sport, camping goods and bicycles; and musical instruments’, (question 18); ‘furniture, carpets, other floor coverings and household textiles’ (includes beds, sofas, tables, etc.), (question 19); ‘DIY goods, decorating supplies and garden products’ (such as drills, lawn mowers, hammers, hedge cutters, garden tools, plants, shrubs etc.), (question 18); ‘personal care, including electric and non-electrical appliances, cosmetics, perfume, toothpaste, aftershave, sun tan lotions, etc.’, (question 20); ‘medical goods, other pharmaceutical products and therapeutic appliances / equipment’ (e.g. medical drugs, spectacles, contact lenses, hearing aids, wheelchairs, etc.), (question 21); and ‘all other goods including jewellery & watches; glassware, china, tableware and household utensils; and other personal effects’, (question 22).
4.14 Table 1 (Appendix 3) shows the market shares (%) for all comparison goods shopping purchases made both within and outside the Study Area. These total market shares have been informed by the shopping patterns for the different types of comparison goods expenditure set out in Tables 2-12. It should be noted that the market share analysis (%) takes account of the distribution and weight of
18 Please note that comparison goods and non-food shopping have the same meanings.
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spend (£) by households on the different comparison goods categories. This ensures that that the resultant shares are not skewed by any particular comparison goods expenditure category. This is a standard approach for retail assessments.
Comparison Goods - Special Forms of Trading
4.15 As for the analysis of convenience goods, the comparison goods market share analysis includes expenditure on Special Forms of Trading (SFT) at this stage. The headline patterns and trends identified by the survey show that SFT accounts for 17.8% market share of all comparison goods purchases across the Study Area. Within the zones that sit within or part of Welwyn Hatfield Borough SFT market share ranges from 14.4% in Zone 4 (St Albans North) up to and 20.6% in Zone 5 (Potters Bar). The SFT market share for the Borough’s core study zones stands at 18.5% for Zone 1 (Welwyn Garden City) and 15.7% for Zone 2 (Hatfield). By comparison, Experian’s latest Retail Planning Briefing Note 13 (October 2015) forecasts the national average market share for non-store (SFT) comparison goods retail sales in 2016 at 16.5% (see Section 3).
4.16 Some of the key headlines of the market share analysis for all comparison goods shopping are as follows:
Welwyn Hatfield Borough’s non-food shops and stores are achieving a retention level of 28.8% in the Study Area as a whole (Zones 1-9). The retention level increases for core zones with 61.8% retention level for Zone 1 (Welwyn Garden City) and 57.2% for Zone 2 (Hatfield). In other words 38.2% of expenditure is ‘leaking’ from the Welwyn Garden City’s local catchment area (Zone 1) to competing centres and shopping facilities, with stores in Stevenage accounting for 13.3% of expenditure from Zone 1. Leakage from Hatfield’s local catchment area equates to 62.8% from Zone 2 (Hatfield) with expenditure ‘leaking’ to a variety of competing centres including Stevenage (9.3%), St Albans (4.8%) and London Colney (4.8%). Welwyn Garden City (19.9%) is the main comparison goods shopping destination in the Borough and is achieving the highest market share from the Study Area. The centre attracts more than half of all comparison goods expenditure from its surrounding zone (Zone 1), whilst attracting over a third of expenditure from Zone 3 (Welwyn North). Hatfield is attracts a much smaller market share at 4% for the total Study Area, increasing to 25% for Zone 2. The Borough’s large neighbourhood and village centres combined account for a market share of just 0.6% for the total Study Area. This reflects their relative roles and functions, predominantly serving the day-to-day convenience and service needs of their local catchment populations. The Borough’s out-of-centre floorspace is achieving a 4.3% market share in the Study Area, increasing to 8.4% for Zone 1 and 11.5% for Zone 2. The results show that Hatfield Galleria is the main out of centre shopping destination with a market share of 1.6% for the Study Area (increasing to 3.6% for Zone 2).
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4.17 The figures below summarise the market shares (‘retention levels’) for the different categories of comparison goods retailing and SFT /internet shopping across the Study Area as a whole, and for the zones that sit within or within part of the Borough area (see Tables 1-9, Appendix 3).
4.18 For the Study Area as a whole, Figure 4.1 confirms the high ‘leakage’ of comparison goods expenditure to main competing centres and shopping locations in the region (in particular to St Albans and Stevenage). The relative scale, quality and wider offer in these competing locations is reflected by the fact that, for example, 58.7% of available expenditure on clothing and footwear is being spent in centres and stores outside of the Study Area. After accounting for the market share of SFT (including the internet) of 12.7%, this effectively means that the main centres and stores in Welwyn Hatfield Borough combined are only retaining some 28.6% of available clothing and footwear expenditure in the wider Study Area.
Figure 4.1 Study Area (Zones 1-9): Market Shares for Different Categories of Non-Food Retail
4.19 Figure 4.1 confirms the strong market share of SFT, and principally internet shopping, on certain categories of comparison good expenditure, including recording media (65%); books and stationery (38.2%); toys, games, bikes, pet products, etc. (29.7%) and audio-visual (29.4%). In contrast, the market share of certain non-food categories is more limited, including DIY (0.9%); medical goods (1.2%); furniture and carpets (8.1%); personal care products (8.9%); and clothing and footwear
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(12.7%). However, this does not mean that these specific sectors will be ‘immune’ from the growth in internet shopping over the medium to long term.
‘Click and Collect’
4.20 The household survey examined the role of Click and Collect for non-food shopping. Respondents who carry out online shopping for clothing and footwear goods were also asked whether they used Click and Collect for this type of shopping and the collect point they use most often.
4.21 Of those that carry out online shopping, over a third (35.9%) of respondents from the Study Area use Click and Collect for clothing and footwear goods. Within the core zones (Zones 1 and 2), the proportion that use Click and Collect is slightly lower at 29%.
4.22 The findings show that 22.9% of respondents from the Study Area favour collection points in Welwyn Garden City, in particular John Lewis (11.4%). It is noted that John Lewis is a particularly popular collect location with respondents in more peripheral zones, which highlights the catchment reach of the store. Within the core zones, Marks and Spencer in the Howard Centre is favoured by more respondents from Zone 1 (37.8%) while Tesco Extra at Mount Pleasant attracted the most responses from Zone 2.
4.23 The role of Click and Collect is likely to strengthen as online sales increase their share of the retail market. Whilst the growth in online sales raises concerns about the loss of sales from physical stores, the Click and Collect format helps to bring people back into the town centre and can encourage linked trips with retail and services. Therefore, measures to encourage Click and Collect facilities in town centres should be promoted.
CHANGES IN SHOPPING PATTERNS
4.24 The findings of the market share assessment were compared with the findings of the previous household survey to identify any key changes in shopping patterns, in particular changes to retail expenditure retention and leakage. It should be noted that comparison data excludes SFT.
4.25 For convenience goods expenditure, the analysis shows that the level of expenditure retention for the Borough as a whole fell slightly (by one percentage point), with notable reduction from Zone 3 (Welwyn North) by 19 percentage points (from 56% to 37%). Within the Borough, the performance of major foodstores has varied. The Sainsbury’s store in Welwyn Garden City improved its market share of convenience expenditure across all Study Zones. Notably, the store increased its market share by 15 percentage points in Zone 1 (Welwyn Garden City) from 8% to 23%. This is a result of the store being demolished and rebuilt to a much larger size in 2011. In contrast, Waitrose’s market share from Zone 1 fell by three percentage points from 13% in 2006 to a current market share of 9.1% with market shares fluctuating across other zones. Changes in market shares also fluctuated for the Borough’s neighbourhood and village centres. Within the core study zones, Zones 1 and 2,
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convenience expenditure retained by the Borough’s smaller centres increased by 11 and 13 percentage points, respectively. This may correlate to the opening of foodstores in Moors Walk and Parkhouse Court in the intervening period.
4.26 A review of market shares for the Borough’s two out of centre foodstores (Tesco Mount Pleasant and Morrisons Black Fan Road) identified a notable reduction, particularly within the Borough’s core zones (Zones 1 and 2). Tesco’s market share in Zone 1 and 2 fell by eleven and thirteen percentage points, respectively. For Morrisons, the store’s convenience market share fell by eleven and fourteen percentage points, respectively.
4.27 The review confirmed that stores in Welwyn Garden City increased their market share of comparison goods expenditure across the study area as a whole by three percentage points (from 21% to 24%). The Garden City experienced market share growth across all study zones, with the exception of Zone 2 (Hatfield). This highlights the growing popularity of Welwyn Garden City as a place to shop. In contrast, Hatfield Town Centre’s market share of total Study Area comparison goods expenditure increased by one percentage point only (from 4% to 5%). This is largely attributed to market share growth from its local catchment (nine percentage point increase in Zone 2), while the town’s market share fell across most other study zones. This is likely a result of a number of factors including increasing competition with Welwyn Garden City, the Galleria, and online sales, combined with a lack of investment in comparison retail offer.
4.28 Of note, the assessment indicates that Study Area expenditure to Hatfield Galleria has halved since 2006 from 4% in 2006 to a current market share of 2%. A reduction in market share for the centre was identified across the majority of study zones, in particular in Zone 2 (from 7% in 2006 to 4%). The market share for the Borough’s other out of centre comparison goods facilities (including Oldings Corner Retail Park) remained unchanged based on the Study Area as a whole. However, the analysis shows that market shares reduced for zones within and close to the Borough and increased at peripheral zones (e.g. Zones 6, 8 and 9).
4.29 Notably, the analysis shows that stores in Stevenage have increased their market share of expenditure from the Study Area as a whole, but also from zones that represent the Borough’s core areas. For example, stores in Stevenage (including town centre and out of centre) have increased their market share of expenditure from Zone 1 (Welwyn Garden City) by six percentage points (from 10% to 16%). The centre also increased its market share of expenditure from Zone 3 by eleven percentage points, compared to an increase of ten percentage points by stores in Welwyn Garden City. The analysis also shows that expenditure leakage from core zones to St Albans has fallen; including a two percentage point reduction from Zone 1 and three percentage point reduction from Zone 2.
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SUMMARY
4.30 In summary, the survey-derived market shares show that the main centres and stores in Welwyn Hatfield Borough are attracting a relatively strong market share from core zones (Zones 1 and 2). A review of 2006 and 2015 market shares indicates that Welwyn Garden City has increased its market share of convenience goods expenditure, which correlates to an extension to the Sainsbury’s store. Welwyn Garden City’s market shares have also increased for comparison goods expenditure. Convenience stores in Hatfield have fared less well, with market shares falling for convenience expenditure, even in Zone 2. However, the town centre has seen an improvement in comparison goods expenditure retention, albeit focused in Zone 2. Neighbourhood centres have seen an increase in convenience expenditure, which is likely a combined result of new convenience and foodstore provision and growing popularity of discount foodstore shopping of which two are located in neighbourhood centres (e.g. Lidl in Moors Walk, and Aldi in Parkhouse). At the same time, convenience and comparison market shares achieved by out of centre stores has fallen, which could be a result of residents choosing to shop at town centre locations in the Borough (e.g. Welwyn Garden City) and competing centres (e.g. Stevenage) and online where market shares have increased.
4.31 However, the Borough is facing increasing competition from competing centres in the region, particularly where shopping catchments overlap. Whilst comparison goods retention has increased for Welwyn Garden City, stores in Stevenage have increased their market share in Zones 1 (Welwyn Garden City) as well as other zones in the Study Area. This is likely to be result of investment in new retail offer, such as new out of centre retail floorspace (which is easily accessed by residents in Welwyn Hatfield Borough). At same time the Borough’s main centres and stores are facing intense and growing competition from Internet shopping.
4.32 The challenge for the Borough and its main centres, namely Welwyn Garden City and Hatfield town centres, over the development plan period will be to maintain and strengthen their market shares of convenience and comparison goods retailing in the face of this competition for shoppers and expenditure. Increasing the range, quality and choice of convenience and comparison goods shops in both town centres to help ‘fight back’ against the loss of market share in the future could be an option, but this will depend on whether market demand can be generated and satisfied through new investment and development in the scale and quality of their retail and commercial leisure floorspace.
4.33 We explore this issue in more detail throughout the remainder of this study.
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5 TOWN CENTRE HEALTH CHECKS
METHODOLOGY & APPROACH
5.1 Sections 6, 7 and 8 provide high-level health check updates for the two main centres in Welwyn Hatfield Borough – Welwyn Garden City and Hatfield Town Centre. An audit is also provided on retail provision across the Borough’s network of neighbourhood and village centres, as well as out of centre shopping destinations.
5.2 Health checks are recognised as important planning ‘tools’ for appraising and monitoring the changes in the overall vitality and viability of town centres, and informing both plan-making and decision-taking at the local level.
5.3 In accordance with the PPG (paragraph 005), there are a number of Key Performance Indicators (KPIs) that are widely used (where the information exists) to help assess and monitor the overall health and performance of centres. Some of the KPIs include:
the scale and diversity of uses (e.g. retail and services offer);
retailer representation and demand;
commercial property indicators (such as Prime Zone A Rents);
changes in vacancy levels;
accessibility and parking provision;
the quality of the town centre environment;
pedestrian footfall; and
customers’ views and behaviour.
5.4 In this case the most reliable KPIs have been gathered (where possible) for Welwyn Garden City and Hatfield Town Centre to help inform the assessment of their overall strengths and weaknesses in retail terms, the opportunities for new sustainable development and growth, and any potential current and future threats to their overall vitality and viability.
5.5 The health check assessments of the town centres have been informed by analysis of the Council’s latest Retail Frontage Survey (2015), which provides an audit of A class units in Welwyn Hatfield, collating a variety of information such as type of unit, floorspace and vacancy data. The Council updates this study on a biennial basis. The health checks also provide an effective ‘gap’ analysis tool to help identify retail types and categories that are under or over represented in centres,
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benchmarked against UK averages19 which are based on Experian Goad’s analysis of approximately 1,950 centres and shopping locations in the UK.
5.6 In addition we have also referred to other datasets and research to help assess the relative vitality and viability of the Borough’s main town centres (including CoStar’s published data on retailer requirements and Prime Zone A rental levels). This has been further supplemented by site visits and audits of the Borough’s retail provision carried out by CJ in November 2015.
WELWYN GARDEN CITY TOWN CENTRE HEALTHCHECK
RETAIL CONTEXT
5.7 Welwyn Garden City town centre is described in the 2005 District Plan as the main shopping centre within Welwyn Hatfield Borough. The town centre contains the borough’s main civic and community services and facilities and is also part of the wider garden city conservation area.
5.8 The council’s vision for the town as set out in the emerging core strategy is to maintain and enhance the commercial, social and environmental success of the town centre, building upon its unique heritage and strengths to achieve a vibrant town centre offering a diverse range of activities in an attractive, clean and safe environment. The strategy to deliver this vision will involve providing opportunities for new retail investment in the town centre to increase its retail offer and commercial viability and maintain or improve its position in the regional and local shopping hierarchy.
5.9 Welwyn Garden City is ranked 157th in Javelin’s 2014-2015 Venuescore and is classified as a ‘Regional’ centre. The town faces strong competition from the larger centres of Stevenage, Watford and Milton Keynes, which are all located in close proximity. Both Watford (49th) and Milton Keynes (34th) are placed much higher in the national rankings and are classified by Javelin as ‘Major Regional’ centres.
5.10 The town centre is built on a grid pattern with four main arteries: Howardsgate, Wigmores North and South, Parkway and Fretherne Road/Stonehills. The town centre is bounded by residential areas to the west and south and the railway line to the east. Other than the shops located within the Howard Centre, most retail accommodation is street facing which creates a number of different zones which function in different ways. The two-storey Howard Shopping Centre is the heart of Welwyn Garden City and contains a range of multiple comparison retailers. There are two main supermarkets located on the edge of the centre with Waitrose situated on the northernmost part of the centre along Bridge Road and Sainsbury’s situated in the south-west corner of the centre. There is also a food hall within the Marks and Spencer store. The town centre contains two department stores; Debenhams and John Lewis. This is unique for a town of this size.
19 UK averages are based on Experian Goad’s audit of approximately 1,950 centres, as published in the Experian Goad Centre Category Reports.
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5.11 The Primary Retail Core (set out in the District Plan) is bounded by Church Road, Parkway, the railway line and Bridge Road (but including the Waitrose building and associated carparks immediately to the north of Bridge Road). The following are located within this town centre boundary:
Howardsgate acts as a barrier between the units on the north and south sides, separating the buildings within the Church Road, Parkway, Howardsgate and Fretherne Road block from the remainder of the town centre. Howardsgate is comprised of two linear roads either side of the central green open space that runs for the length of the street. The Coronation Fountain situated at the junction of Parkway and Howardsgate creates a focal point for the centre. Ground floor units are mainly occupied by multiple comparison retailers including Halfords, Waterstones and Superdrug with office accommodation above. There is a concentration of charity shops to the western end and a range of cafes and restaurants such as Costa Coffee, Bills and Pizza Express. Howardsgate also provides a good range of bank and building society services but there are few convenience goods stores. The quality of buildings along Howardsgate is generally very good and there are a number of characteristic and historic buildings which along with the large area of green space, characterises this unique retail area. Howardsgate area is situated along two narrow roads which can become congested due to high levels of on-street parking.
The Howardsgate green space runs to the front of the Howard Shopping Centre, which has been positioned so as to maximise the vista along Howardsgate. The majority of comparison goods stores in Welwyn Garden City are located in the Howard Centre. The centre is two storey with the ground floor units comprising the majority of the national multiples and the centre is anchored by a Marks and Spencer. National multiple retailers include Monsoon, Next, Boots and Clarks. The ground floor has a higher occupancy rate than the first floor. At the time of our visit, the largest concentration of vacancies across the town centre was found to be within the Howard Centre however it should be noted that some of the units in the centre remain deliberately vacant to undergo reconfiguration so larger formats can be attracted. Despite the pockets of vacancy, the centre is generally well-maintained. The centre is relatively small and falls outside of the top 100 and as such, would not be seen as a major draw for residents outside of the immediate catchment area however it is popular with visitors from the local area. The centre is connected to the railway station and entry to the town centre from the station is via the shopping centre.
Fretherne Road has retail units occupying either side of the street and is located to the west of the Howard Shopping Centre. A large vacant unit previously occupied by a clothing store is situated on the corner of the eastern side of the street and another vacant unit on the same side is also vacant to the opposite end of Fretherne Road. Lower quality retailers predominately occupy the street alongside services such as a nail salon. There are also three neighbouring charity shops including British Heart Foundation and Oxfam. The area is tidy
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although some shops fronts along the western side of the street appear tired. Whilst Fretherne Road functions well within the overall offer, it fulfils more of a secondary role within the town centre’s retail provision.
Church Road is characterised by a Sainsbury’s superstore and a parade of shops facing a car park to the front of the Sainsbury’s store. The shops along the parade consist of a discount store (Pound Stretcher), nail salon, charity shop and pay day loan shop. The parade appears outdated and could benefit from an upgrade to shop frontages and to the pavement. The Sainsbury’s store was redeveloped recently to help re-anchor the southern side of the town centre and includes a café, bakery, fish and meat counter and a large range of non-food goods including clothing, small domestic appliances and home textiles. Parking is provided beneath the store
Stonehills is located to the east of the shopping centre and is a continuation of Fretherne Road. There are a number of financial and professional services located along the street including high street banks (Nationwide, NatWest and Lloyds on the corner of Stonehills and Howardsgate), money exchange service and estate agency services. Debenhams department store is located towards the end of the street
Wigmores North is occupied by predominately retail services as well as a book makers and financial and professional services. However a large John Lewis department store anchors the street and the retail to the north of the centre encourages footfall to this area of the town centre. Many of the other units in Wigmores North are situated around John Lewis’s designated carpark. The three-storey department store has an indoor café and provides a click-and-collect service.
5.12 The map below shows the Welwyn Garden City town centre boundary as defined in the District Plan (including saved policies from 2008). The town centre boundary is shown using the red line, the primary retail core is the blue dotted line and the red hatched area represents the retail frontages.
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Figure 5-1 Welwyn Garden City Town Centre Boundary
Source: 2005 District Plan
5.13 There are no proposed changes to the town centre boundary and the primary retail core set out in the Local Plan consultation document. However there are proposed changes to the retail frontage allocations. These changes include a new ‘anchor’ category and some minor changes to the primary and mixed use frontages, as shown in the figure below.
Figure 5-2 Proposed Changes to Welwyn Garden City Boundary and Shopping Frontages
Source: Local Plan Consultation Document, January 2015
5.14 The policies relating to Welwyn Garden City town centre in current policy are as follows:
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The 2005 Welwyn Hatfield District Plan identifies the north of the town centre as a development site in Policy TCR4. This site is identified as a major retail development scheme, with a focus on comparison goods. Land at Campus East (Policy TCR5) is identified for mixed use development (retail, office and residential uses) with the retail element being for convenience goods floorspace only. Policy TCR6 identifies the land at the southern side of the town centre (fronting Church Road) as a development site for additional convenience goods retailing. Since the adoption of the District Plan, the land at Campus East development site has been delivered through the expansion of the Waitrose and the development site at the southern side of the town centre has also been delivered through the redevelopment of Sainsbury’s.
Policy TCR7 of the 2005 District Plan addresses retail frontages in Welwyn Garden City town centre. The policy sets out that a minimum of 70% of any one linear frontage must remain in Class A1 retail use. Permission will therefore only be granted for up to 30% of Class A1 to Class A2 and A3 uses. If less than 70% of the linear frontage is in A1 use, planning permission will be refused for the change of use to non-retail uses. Policy TCR8 sets out that in the mixed use frontage in the primary retail core, planning permission will be granted for change of use to A1, A2 and A3 uses and a minimum of 50% for any one linear frontage must remain in A1 retail use, and a minimum of 80% within Class A.
The Welwyn Garden City Town Centre North SPD sets out the detailed aspirations for the development of this site which is yet to be delivered following the site’s allocation in the 2005 District Plan.
RETAIL COMPOSITION AND DIVERSITY
5.15 The assessment of the current retail and service provision in Welwyn Garden City Town Centre (measured by outlets and floorspace) has been informed by the Council’s 2015 Town centre audit. The vacancy data was then updated using a site visit undertaken by Carter Jonas in December 2015.
5.16 The 2007 Retail and Town Centre Needs Assessment found that Welwyn Garden City Town Centre had an overrepresentation of comparison goods retailers (52.2% of total outlets) compared to the national average whilst convenience provision was underrepresented (5.5% of total outlets). The last update completed in 2012 (table 6.1) identified a decrease in both comparison and convenience goods provision since the 2007 Retail Study (47% and 3% of total outlets). Comparison provision was considered to be above the UK average whereas convenience provision was underrepresented when compared to the UK average.
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5.17 The table below shows the composition and diversity of the town’s retail and service outlets. The representation across the leisure categories (A3-5) is set out in further detail in the leisure needs assessment.
Table 5.1 Welwyn Garden City Retail Composition 2015
Units 2012 Units 2015 % change Category 2012 to UK average Unit Nos. % of total Units Nos. % of total 2015 %
Comparison 73 47% 66 36% 32% -11%
Convenience 6 3% 9 5% 8% +2%
Retail service 26 13% 26 14% 14% +1%
Leisure service 23 11% 23 13% 23% +2%
Finance and business 18 12% 26 14% 11% +2% service
Sui-Generis/ other 8 5% 15 8% 0% +3%
Vacant 15 10% 18.0 10% 11.3% 0%
Total 169 183
Source: WHBC Town Centre Audit 2015
5.18 With regard to comparison goods provision, Welwyn Garden City has a high proportion of units (36% which is equivalent to 66 units). Comparison goods provision is significantly above that of Hatfield Town centre (19%) and is also above the national average (32%). However this figure has fallen by 11% since 2012.
5.19 The town centre has two department stores; a Debenhams and a John Lewis. These stores are both located on the north side of Howardsgate. There is also a Marks and Spencer variety store located inside the Howard Shopping Centre. Unlike Hatfield, the town has a strong representation of high street comparison retailers. The focus of much of the comparison retail, particularly inside the Howard Centre is on national multiple clothing or fashion accessory stores. The ground-floor of the centre includes multiple retailers such as Topshop, New Look, Monsoon, Next, Clarks, Goldsmiths Jewellers and H Samuel Jewellers. The centre has also seen the opening of a new H&M store, which will help improve footfall to the centre and will appeal to younger customers.
5.20 Along the ‘Retail Frontage’ (as defined in the District Plan), which includes Howardsgate and the areas north and south of this, there are fewer national multiples compared to the number present in the shopping centre. Other than the two department stores, those that are present are generally charity shops (including Dogs Trust, Oxfam, British Heart Foundation and Scope) and retail services (such as hairdressers and opticians).
5.21 In terms of convenience goods, provision based on the total number of convenience units (9) is below the national average (5% compared to 8%) and is also significantly below provision in Hatfield
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(12%). However, this does not take account of single units that comprise very large floorplates such as those occupied by Sainsbury’s and Waitrose. In any case, the number of convenience goods units has increased by three (+2%) since the 2012 study. As well as key retail anchors such as John Lewis and Debenhams, the town centre’s foodstores serve as important anchors for attracting footfall to the town centre. Convenience anchors include the large Sainsbury’s (Church Road, in the south- west corner of the centre) and Waitrose (Bridge Road in the northernmost part of the centre). There is also an Iceland store located on Fretherne Road. These large supermarkets are complemented by a number of smaller units including a Costcutter, Simmons Bakery and Martins Newsagents. There is also a food-hall within Marks and Spencer.
5.22 The retail service provision has changed very little since the 2012 survey and there remains to be a total of 26 retail service units throughout the centre (14% of uses). This figure is line with national averages (14%) and is also in line with the figure for Hatfield (16%). These retail services are located predominately along the retail frontages allocated in the Welwyn Hatfield District Plan in Howardsgate and Wigmores North. Services include opticians, hairdressers and dry cleaners. The first floor of the Howard Centre is also based around retail service provision (in contrast to the ground floor which is largely A1 shops).
5.23 Similarly to Hatfield, leisure provision is well below the national average (13% compared to 23%). Restaurant and café provision contributes the most to the total of leisure uses and there is a concentration of these along the designated retail frontage particularly on and around Howardsgate (including Bills, Pizza Express, Costa Coffee, Café Nero and Poppins).
5.24 The centre has a high level of representation of financial and business service occupiers, 14% compared to a national average of 11%. This is equivalent to 26 units. This figure includes seven banks (Halifax, Santander, Natwest, Nationwide, Lloyds, HSBC and Barclays) and a number of estate agents.
VACANCY LEVELS
5.25 Vacancy levels provide one of the key performance indicators (KPIs) for assessing the relative health of centres, and measuring how their attraction and performance may be changing over time. In this case we have drawn on the vacancy levels shown in the Council’s 2015 audit data, which was checked by the site visit conducted by CJ in November 2015. Past data is also shown in the Council’s 2012 retail audit.
5.26 However, it should be noted at the outset that simple assessments of the number and proportion of vacant units in centres have to be interpreted with caution, as there is a natural ‘churn’ of units closing and opening in centres at any one time. For example, some shops may be vacant because they are undergoing refurbishment for immediate occupation, or they may be subject to redevelopment plans. Conversely, although low vacancy levels are often interpreted as a sign that a
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centre is performing strongly, it may also mask the fact that there is a limited supply of new floorspace to meet the needs of retailers and businesses seeking representation in the town centre.
5.27 The current vacancy rate in the town centre is 9.8% which is below the national average of 11.3%. This figure is also below the vacancy rate in Hatfield (11%).
5.28 The site visit in November 2015 confirmed that vacancies have increased by three units since 2012. Vacancies were concentrated within the Howard Centre where 13 of the 18 vacant units were located. In vacancy data collected by the Council in March 2015, there were only 10 vacancies across the Howard Shopping Centre representing a rapid increase in vacant units between these few months. However the Council have confirmed that a number of these units remain deliberately vacant to enable the reconfiguration to larger format stores. Although vacancies are dispersed over both floors of the centre, units that are vacant are generally concentrated together. For example on the ground floor units 21, 22 and 23a are all vacant and on the first floor units 43, 45, 46 and 47 are vacant. There were few vacancies along the primary retail frontage.
Table 5.2 Welwyn Garden City - Vacancy Rates
2012 2015 UK Average 2015 Vacant units – nos. 15 18 -
Vacant units – % 9.6% 9.8% 11.3%
Source: WHBC Town Centre Audit 2015. Updated following the 2015 CJ site visit. Notes: National Benchmarks taken from Experian Centre Category Reports (surveys in 2015)
NEW INVESTMENT AND DEVELOPMENT
5.29 The main development and investment opportunities in Welwyn Garden City include:
The extension and refurbishment of upper levels of existing office accommodation to form a 74 bed 3* hotel at 21 Stonehills was granted planning permission in March 2014, however development is yet to be implemented.
The Welwyn Garden City Town Centre North SPD sets out a site of 1.3 hectares which is identified for retail development. The site is in an important position in relation to the town centre as a whole and is surrounded by a number of key buildings occupied by major retailers including John Lewis, Debenhams and adjacent retailers to the south and Waitrose and council offices to the north across Bridge Road. Whilst the site has no single dominant function, it is well used by pedestrians as part of their route between the Howard Centre and John Lewis. An indicative development approach for the site is set out in the SPD however nothing has yet come forward.
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A site survey of the town centre noted ongoing investment in the Howard Shopping Centre, where shops are being reconfigured to create larger floorplates to meet modern retailer requirements. This has helped to attract new high street fashion retailers to the centre including H&M, which recently opened in one of the reconfigured units.
5.30 In addition, the Welwyn Garden City Town Centre Partnership is currently preparing a Business Improvement District (BID) for the town centre. The BID is currently in its early stages, but emerging objectives include raising the town centre’s profile as a shopping destination, attracting new investment, encouraging more shoppers to visit the town centre, capitalising on the centre’s considerable commuter rail traffic, and developing new commercial sectors. The BID concept seeks to complement other investment initiatives (e.g. Council driven investment, such as Town Centre North) and the vision and objectives will be led by BID members. Funding raised by the BID via a local business tax will be used to deliver investment objectives, which could include public realm improvements such improved signage and street cleaning, promotions and events to raise the centre’s profile and attract new visitors. Other measures could include providing training to retailers and targeted marketing initiatives for retailer and commercial leisure providers. It should be noted that town centre improvements and initiatives will be over and above what the Council already provide.
5.31 A review of Borough’s retail sector in 2011 (Retail Evolution Report, Colliers) highlighted that modern retailer accommodation, such as large floorplates, is lacking in the town centre, which discourages investment from key retailers. The report identified a number of sites in the town centre that could support new retail development including:
Town Centre North – the report recommended intensifying development within the site including on the public gardens, car park, Nat West block and reconfiguring the roundabout to create up to 12,800 sqm gross of accommodation. The subsequent Town Centre North SPD promotes the development of 5,000 sqm gross of new retail floorspace.
The Campus East Site –the site has the potential to accommodate up to 5,000 sqm gross of new retail floorspace suitable bulky goods retail. However, the report raises concern that the site is too disconnected from the town centre and development of the site could displace shoppers away from key shopping areas.
Cherry Tree Car Park – the report highlighted the potential for the site to accommodate an extension to the Waitrose. The site is used as a car park for the Council offices and is open to the public at weekends..
Howardsgate Public Gardens/ Wigmores South – the small infill site located could accommodate up to 600 sqm of new food and beverage floorspace, which could help to improve dwell time in the centre and encourage footfall between Sainsbury’s and retailers north of the gardens.
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Block Bounded by Wigmores North, Parkway and Howardsgate – the report identified the potential to redevelop the existing property, which could provide much needed modern retail units and potentially a new retail anchor. Taking account of existing tenants within the block, the report estimated the potential for additional floorspace of 8,500 sqm.
5.32 In general, further investment in new retail accommodation is crucial in order for the town centre to maintain or enhance its competitive position with other regional centres, particularly Stevenage and its out of centre retail parks. To achieve this, investment in Howardsgate and the development of modern retail accommodation across the town centre is crucial in order to attract new ‘high street’ multiples should be a priority.
RETAILER REQUIREMENTS
5.33 Retailer demand for representation in a shopping location normally provides a good indication of a centre’s overall attraction, health and viability. The CoStar Focus national retailer requirements database is a standard published dataset used to inform retail assessments and provides consistently sourced evidence detailing the changes in retailer requirements over a period of time.
5.34 In November 2015, there were eight retailer requirements for Welwyn Garden City Town Centre. Of these, the majority were from leisure operators including Greene King Plc and Frankie & Benny’s. Of the three retail requirements, two were for major national retail multiples and one was for a hair salon chain.
Table 5.3 Welwyn Garden City: Retailer Requirements
Category Name Max floorspace (sqm)
Retail Lakeland Ltd 557 Majestic Wine 465 Headmasters 186
Leisure Greene King Plc 929 Travelodge 9,290 Roosters Piri Piri 186 Fit4Less 743 Frankie & Benny’s 743
Source: CoStar FOCUS November 2015
5.35 Those operators with a stated interest include national multiple retailers and food and beverage operators. However it should be noted that the majority of the retailers identified will be seeking larger format units.
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5.36 Notwithstanding this high level assessment of current market demand, the Council should be aware that many retailers prefer not to publish their requirements as it could damage their negotiating position where they are seeking representation in new locations. Moreover, such databases can only identify the current level of market demand and do not reflect how demand might change in the future following new development and investment. For example, experience shows that a new scheme that offers retailers modern, well-configured floorspace adjacent to like-minded tenants in a prominent location will generally generate a significant uplift in market interest and demand.
PRIME ZONE A RENTS
5.37 The level of rent that businesses are prepared to pay for retail space and yields achieved in investment transactions in a centre provides a further indication of the relative strength of the centre and its prime retail pitch as a shopping location.
5.38 Information on Zone A (ZA) rents have been obtained from PROMIS, which collect data on commercial indicators from property agents for key centres across the UK. At end 2015, agent sources estimated prime rents in Welwyn Garden City at £115 psf ZA. This represents no change on the mid 2015 level of prime rents in the town with rents now 4.5% above the pre-recession peak of £110 psf ZA. This is particularly positive given that on average, prime rents across the PROMIS 200 Towns remain 28.6% below the pre-recession peak.
Figure 5.3 Changes to Zone A Rents in Welwyn Garden City
Source: PROMIS
5.39 With regard to investment, data collected by PROMIS on transactions placed prime retail yields in Welwyn Garden City at 7.25% at end 2015, showing no change on the level 6 months previous compared to a marginal average inward shift of 16 basis points across the 200 PROMIS Towns. This reflects further inward correction in prime town centre yields since mid 2013, now evident in 88% of
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the 200 PROMIS Towns at end 2015. Prime yields in Welwyn Garden City remain 225 basis points above the pre-recession peak in 2006, compared to a PROMIS average of 187 basis points above peak.
Table 5.4 Changes to Prime Rental Yields in Welwyn Garden City
Source: PROMIS
ACCESSIBILITY
5.40 Welwyn Garden City is located in a strategic location to the north of London. The A1(M) provides access to London and the north whilst the M25 is fewer than 10 miles to the south. Although the town is well located, competing centres dominate the location especially with Stevenage, St Albans and Watford which are easily accessed from the motorway network.
5.41 There are four council-run car parks within and on the periphery of the town centre. The largest of these is Hunters Bridge car park, which has capacity for 638 vehicles and is located at the roundabout between Osborn Way and Bridge Road. This car park also has a direct link into the Marks and Spencer store located in the Howard Centre at first floor level. Campus East car park is located on the northern periphery of the centre with pedestrian links to the town centre via an underpass. The Howard Centre is also served by a large car park and there is a ground surface car park which serves John Lewis and the adjacent retail on Wigmores North. Both the Waitrose and Sainsbury’s supermarkets provide free parking for customers for limited periods however pay and display prices are considered to be generally reasonable.. There is free on-street parking available in the town centre; however this is subject to waiting restrictions.
5.42 Public transport accessibility to the town centre is very good. The railway station is accessed via the Howard Shopping Centre. There is a half-hourly service to London Kings Cross and an hourly service towards Cambridge and Peterborough respectively. Trains also depart every twenty minutes
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to Moorgate in London. There are also many bus routes that travel through Welwyn Garden City town centre. The bus station is well signposted and in close proximity to the Howard Centre.
5.43 The grid pattern of shopping streets in the town centre serves to facilitate pedestrian movement providing a highly legible and easily navigable environment and encourages movement around the centre. Its pattern encourages visitors to walk to the periphery of the centre. The busy roundabout that separates the retail area from the campus and John Lewis is made accessible for pedestrians through the use of underpasses.
5.44 The shopping area to the front of the Howard Shopping Centre is pedestrianised and therefore pedestrian accessibility is very good. Pavements throughout the centre are wide and as a consequence the centre does not feel overly crowded and priority is given to pedestrians. There is also adequate cycle parking provision for those cycling in the centre.
PEDESTRIAN FLOWS
5.45 The Council’s data on pedestrian counts recorded the highest flow within the Howard Centre outside the Carphone Warehouse store which also has frontage on Howardsgate. This was confirmed during our site visit in November 2015 where the highest flows were within and around the perimeter of the Howard Centre and the eastern end of Howardsgate. High levels of activity were also recorded around Debenhams and John Lewis department stores. This is again in line with the Council’s pedestrian counts taken in 2014.
5.46 Pedestrian flows were weaker on the peripheries of the town centre streets where the retail is dominated by independent retailers and service operators and smaller units including along Fretherne Road near to Sainsbury’s and Wigmores South, in between Sainsbury’s and the adjacent parade of stores.
CUSTOMER VIEWS AND PERCEPTIONS
Household Survey
5.47 The household telephone interview survey asked specific questions on respondents’ views and perceptions of Welwyn Garden City town centre as a place to shop and visit for a wide range of uses and attractions. This included identifying key improvements residents would like to see that might encourage them to visit Welwyn Garden City more often for shopping and other purposes.
5.48 The survey results showed that respondents liked the following features of Welwyn Garden City. The most frequently raised themes are shown in the table below.
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Table 5.4 Feature respondents liked about Welwyn Garden City Town Centre
Response Study Area Zone 1 The John Lewis store 27.2% 4.5% Good range of comparison retailers 25.1% 30.9% Attractive environment/ nice place 19.7% 34.7% Close to home 13.5% 44.5% Easy to park 10.2% 8.2% Compact 4.5% 3.9% Good layout 2.3% 8.4% Good foodstores 2.2% 3.3% Good pubs, cafes, restaurants 2.0% 10.9% Good facilities 1.4% 8.1%
Source: HTIS 2015
5.49 A key factor for respondents who visit Welwyn Garden City from the wider Study Area is the attraction of the John Lewis store, followed by the overall good range of comparison goods retail offer serving the town centre. For respondents located in the surrounding local catchment (Zone 1), the town centre’s proximity is considered to be the most important factor followed by the centre’s attractive environment.
5.50 Respondents were also asked what, if anything, they would improve in Welwyn Garden City town centre that would encourage them to visit more. The table below provides a summary of the most frequently raised suggested improvements for the town centre from respondents in the Study Area and Zone 1 (Welwyn Garden City).
Table 5.5 Key Improvements for Welwyn Garden City Town Centre
Response Study Area Zone 1 Nothing 41.8% 36.7% More/ better parking 14.1% 16.7% More national multiple shops/ ‘High Street’ shops 11.7% 19.7% More/ better comparison retailers 9.7% 15.7% Free/ cheaper car parking 6.8% 8.7% Fewer empty shops 3.1% 3.9% More independent shops 2.0% 4.9% More/ better places for eating out (e.g. restaurants and cafes) 1.8% 8.9% More/ better food shops 1.6% 9.4% Fewer charity shops 1.1% 4.8%
Source: HTIS 2015
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5.51 As the table shows, a high proportion of respondents are happy with the town centre as it is. Where improvements are suggested these are focused on providing better parking (both in terms of provision and pricing), more or better comparison retail offer including more ‘high street’ brands.
Stakeholder Consultation
5.52 Consultation was carried out with a number of stakeholders with both commercial and public sector interests in the town centre. The overall theme that emerged from the exercise was that further investment was needed to improve the range of retail offer, particularly for young fashion where it appears to be lacking. The recent opening of H&M in the Howard Centre is a positive step towards improving young fashion offer and attracting teenagers and young adults who may otherwise visit competing centres such as Stevenage or St Albans.
5.53 However, in order to attract new retailers there was a common view that there is a lack of large modern shop units to meet retailer requirements. Whilst there is ongoing investment in the Howard Shopping Centre to accommodate larger units, opportunities to develop new retail accommodation should be promoted. This will be achieved by the proposals for the Town Centre North site, which has been designed to accommodate larger retail floorplates.
5.54 Another key area of improvement highlighted in the consultation was the need to improve the evening time economy in the centre. This would help to increase dwell time in the town centre associated with shoppers, but also encourage the significant number of commuters passing through Welwyn Garden City to use the centre.
ENVIRONMENTAL QUALITY
5.55 Generally, the quality of the buildings within the town centre is good and the historic buildings are a key feature of the centre which enhances its character. However in some areas, the ground floor shop facades appear untidy and are not well-maintained such as those along Fretherne Road and the parade of shops in Church Road. There are some vacant units along the Prime Retail Core, particularly the previous Jacques Vert/Dash store on the corner of Fretherne Road and Howardsgate, which although does not appear to be untidy, it is a large store which contributes to a considerable distance of non-active frontage.
5.56 Alongside the large number of historic buildings, the town centre is also characterised by the abundance of green open space. This is one of the Welwyn Garden City’s town centre’s most distinctive features. The green space around the Campus on the centre’s periphery greatly enhances the appearance of the town centre however pedestrian access to this space is difficult due to the main road and heavy traffic running adjacent to the site. The Howardsgate green space is located in front of the Howard Centre and is surrounded on either side by retail uses. This large linear green space is complemented by heavy planting and landscaping and there is a good provision of street
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furniture including benches and litter bins for those using the open space. The Howardsgate green space meets the Parkway green space at the junction of Parkway and Howardsgate which runs along the length of the western town centre boundary and contains the Coronation Fountain. The fountain creates a focal point for the centre and is visible from a number of vantage points in the centre.
5.57 There is a good provision of street lighting throughout the centre. During the site visit, there was minimal evidence of litter across the centre and there is an adequate provision of litter bins. Seating and bicycle racks/storage is also well distributed throughout the town centre.
5.58 Traffic flow throughout the centre is generally low with the main impediment to pedestrian movement being Bridge Road, making the use of a subway here necessary. The wide pavements and pedestrianisation of the front of the Howard Shopping Centre/Howardsgate encourages pedestrian movement throughout the town centre.
OUT OF CENTRE
5.59 Although there is out of centre retail in Hatfield (Hatfield Galleria and Oldings Corner Retail Park) nearby to Welwyn Garden City, the town itself has a limited out of centre offer consisting of only a B&Q store located in Swallowfields to the east of the centre and a Morrisons supermarket (3,365 sqm net).
SUMMARY
5.60 Overall, the conclusions of this study remain broadly in line with those in the health check of the 2007 retail study. In the short to medium term, the occupation of the vacant units within the Howard Shopping Centre will enhance the appearance and perceptions of visitors to this town centre and decrease the vacancy rate.
5.61 Key strengths identified for Welwyn Garden City Town Centre Include:
The centre is well-represented in regards to comparison retail and has a slightly higher proportion of comparison goods units than the national average. The town centre also has a high number of national multiple retailers, particularly within the Howard Shopping Centre.
The town centre benefits from two department stores (John Lewis and Debenhams). It is considered unusual for a town centre of this size to have two of these stores.
The town is well represented in terms of service facilities including banks and other business services.
Vacancy levels are below the UK average (however there are pockets of vacancies within the Howard Shopping Centre that need to be addressed).
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It is considered that the town centre is of the highest environmental quality, particularly along Howardsgate. The historic buildings are a key feature of the centre as well as the large quantity of green open space.
The structure of the town centre encourages footfall across the entire town during visits to the centre.
5.62 Key weaknesses identified for Welwyn Garden City Town Centre have been identified as follows:
Welwyn Garden City is considered to have a weak convenience offer with only 5% of units selling convenience goods, which is below the national average (8%). However it should be noted that this does not consider floorspace figures and consequently does not recognise the large Waitrose and Sainsbury’s stores that anchor the town centre.
Leisure provision is below the national average (13% compared to 23%) despite there being a number of multiple restaurant and cafés concentrated along Howardsgate. Investment in leisure provision could help to increase visitor numbers and footfall across the centre.
In some areas shop frontages appear untidy and are in need of modernisation, this is a particular problem along Fretherne Road and around Sainsbury’s.
A priority for the town centre is providing more modern retailer accommodation. While a number of units in the Howardsgate are being reconfigured to attract new multiples, further investment is required to attract new retailers. This in part can be achieved through reconfiguration works to Howardsgate, but should be delivered alongside new retail development (e.g. Town Centre North and other potential opportunity sites).
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HATFIELD TOWN CENTRE HEALTH CHECK
RETAIL CONTEXT
5.63 Hatfield is a relatively modern town centre, with the majority of the centre having been constructed in the 1950s which in some areas gives the centre a slightly dated feel. The town centre is in close proximity to the Hatfield Galleria Shopping Centre and therefore competes with it in retail terms.
5.64 The town centre has a modern shopping precinct at the centre, which has been identified as a barrier to passing trade and also a security risk due to its inward-facing nature. The western end of the centre is anchored by a large Asda Superstore.
5.65 The Council have identified that the town centre is declining and that further comprehensive development of the centre is necessary to strengthen its retail offer and maintain its position in the retail hierarchy. The regeneration of this town centre has been a priority for the Council for the past decade, particularly the redevelopment of the eastern end of the town centre.
5.66 Progress to date includes the completion in 2014 of the first phase of development by St Modwen, including seven new retail units and 19 residential apartments. The vision for Hatfield as set out in the Emerging Core Strategy is that by 2029, a more positive image of the town will have been created by building on the strengths of a more diversified economy and through the regeneration of its town and neighbourhood centres.
Town Centre and White Lion Square: White Lion Square is a large paved area of public open space and is a focal point. The largest retailer on the square is Peacocks fashion store, which occupies a whole corner. This unit was until recently taken up by a discount furniture warehouse retailer. Other occupiers tend to be small independent retailers. The public realm here is generally good, though the units themselves would benefit from investment into their frontages. This work is underway, with scaffolding erected over one side of the square when visited in December 2015. New units have been erected at the entrance to The Arcade which also front onto this square. There was a market set up along the route from the Town Centre square to the Asda Superstore on the day of the site visit, which was helping to boost footfall in this part of the town centre. The main occupiers along this stretch are banks and some key services such as Boots opticians. The new block adjacent to the Asda Superstore is only partly let. The Asda Superstore leads directly into the Town Centre. The store offers a full range of goods including a click and collect point and an eat-in diner.
Market Place and Market Square: Hatfield Market Place consists of a separate block of smaller retail units with specialist independent occupiers. Despite being well signposted from the main shopping streets through The Arcade, Market Square faces away from the rest of the
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town centre towards the busy road (Queensway) and therefore has significantly lower footfall. The Market Square itself is large and includes planting and seating areas.
The Arcade: This is a narrow route that leads into Market Square and consists of mainly small independent stores. The paving and cover to The Arcade were undergoing refurbishment at the time of the site visit, and some of the units appeared closed for redevelopment.
The Asda Superstore: The Asda Superstore occupies a significant position at the western end of the town centre. The store and car park represent some of the busiest areas of the town centre and this store is clearly a key anchor for the rest of the town centre.
5.67 The map below shows the Hatfield town centre as set out in the 2005 Welwyn Hatfield District Plan (including saved policies from 2008). The town centre boundary is shown in red, the primary retail area in the blue dotted line and the retail frontages are shown as red hashed areas.
Figure 5.5 Hatfield Town Centre Boundary
Source: 2005 District Plan
5.68 Changes to the town centre boundary and revisions of the shopping frontages set out in the 2005 District Plan are promoted in the Local Plan Consultation document. As figure 7.2 shows, proposals include extending the primary retail core to incorporate retail units at the western end of The Common (Nos. 38 to 54). Primary frontages are also identified along key retail frontages in Town Centre (The Arcade and units west of White Lion Square) with secondary frontages covering other retail areas within the centre. In addition, the Local Plan Consultation Document promotes an ‘anchor frontage’ category for the Asda Superstore; where policy will resist proposals that lead to the store’s loss or closure.
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Figure 5.6 Proposed Changes to Hatfield Town Centre Boundary and Shopping Frontages
Source: Local Plan Consultation document, January 2015
5.69 The policies relating to Hatfield town centre in current policy are as follows:
2005 Welwyn Hatfield District Plan shows the eastern end of the town centre as Development Site TCR14. This policy promotes comprehensive, retail-led mixed use development.
It had been proposed that development in Hatfield is guided by the adopted Hatfield Town Centre Planning Brief (2002). The brief sets out the plan to create modern retail and leisure floorspace in this area, with complementary housing development. Proposals included the creation of a new town square to be the focus of the town centre. A new bus interchange was also proposed at the site of the existing Market Place. The vision set out here has partly been achieved to date by the St Modwen development (delivered in partnership with the HCA), though there has not been a comprehensive redevelopment of outdated retail units in this area.
RETAIL COMPOSITION AND DIVERSITY
5.70 The assessment of the current retail and service provision in Hatfield Town Centre (measured by outlets and floorspace) has been informed by the Council’s 2015 Town centre audit. The vacancy data was then updated using a site visit undertaken by Carter Jonas in December 2015.
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5.71 The 2007 Retail and Town Centre Needs Assessment found that Hatfield town centre had an underrepresentation of comparison goods retailers (34% of total outlets) compared to the national average whilst the convenience provision was slightly higher than the average. The last update completed in 2012 (table 7.1) also identified an underrepresentation of comparison goods units compared to the UK average and an underrepresentation of convenience goods provision. The analysis of 2015 data shows that these trends have continued – as set out below.
The table below shows the composition and diversity of the town’s retail and service outlets. The representation across the leisure categories (A3-5) is set out in further detail in the leisure needs assessment. The updated 2015 audit has been compared with the results of the last update which took place in 2012.
Table 5.6 Hatfield Retail Composition 2015
Units 2012 Units 2015 % Change Category 2012 to Units Nos. % of total Units Nos. % of total UK average % 2015
Comparison 24 23% 25 22% 32% -1%
Convenience 12 12% 13 11% 8% 0
Retail service 15 15% 18 16% 14% 0
Leisure service 11 11% 16 14% 23% +3%
Finance and 18 18% 16 14% 11% -4% business service
Sui-Generis/ other 6 6% 15 13% 0% +7%
Vacant 17 17% 12 10% 11.3% -7%
Total 103 115
Source: WHBC Town Centre Audit 2015
5.72 Hatfield’s comparison retailer provision remains significantly below the national average (22% compared to 32%), and has fallen by 1% since 2012. The town centre lacks a department store and has a poor representation of high street comparison retailers. The focus for much of the comparison provision is on value retailers and independent stores. There are three national multiple clothing or footwear stores in the centre; New Look, Peacocks and Shoe Zone, all of which are located on what the Council has categorised the ‘Retail Frontage’ (ie. the primary frontage). The Peacock store occupies a number of units along one side of White Lion Square and is a recent addition, having previously been occupied by a discount furniture warehouse.
5.73 Hatfield is anchored by convenience retailing and is dominated by a large Asda superstore, supplemented by a number of small independent stores including a newsagent, butchers, mini supermarket, off licence and grocers. The level of convenience provision in relation to units is above the national average (11% compared to 8%).
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5.74 The retail service provision has changed little in recent years and is in line with the national average. Commercial leisure provision remains well below the national average (14% compared to 23%), but has increased moderately since 2012. The centre has a high level of representation of financial and business service occupiers, 14% compared to a national average of 11%, including three banks and a number of estate agents.
VACANCY LEVELS
5.75 Vacancy levels provide one of the key performance indicators (KPIs) for assessing the relative health of centres, and measuring how their attraction and performance may be changing over time. In this case we have drawn on the vacancy levels shown in the Council’s 2015 audit data, which was checked by the site visit conducted by CJ in November 2015. Past data is also shown in the Council’s 2012 retail audit.
5.76 However, it should be noted at the outset that simple assessments of the number and proportion of vacant units in centres have to be interpreted with caution, as there is a natural ‘churn’ of units closing and opening in centres at any one time. For example, some shops may be vacant because they are undergoing refurbishment for immediate occupation, or they may be subject to redevelopment plans. Conversely, although low vacancy levels are often interpreted as a sign that a centre is performing strongly, it may also mask the fact that there is a limited supply of new floorspace to meet the needs of retailers and businesses seeking representation in the town centre.
5.77 The current vacancy rate in the town centre is 10%, which is just below the UK average of 11.3%. The vacancy rate has decreased when compared to the 2012 vacancy rate of 17%.
5.78 The vacancy rate was updated with a reduction of two units in December 2015 following a site visit. It should also be noted that seven of the units that are currently vacant in the primary frontage are located in new developments that are either not yet complete or have only recently been completed (No. 88 to 96 and 17 C and D Town Centre). In addition, two of the vacant units on The Arcade were identified at the time of the survey and we understand are vacant pending redevelopment. The real vacancy rate in the centre following completion of ongoing development work may therefore be much lower than indicated here. Indeed, due to the centre’s relatively small size, the shortage in supply of available units is likely to keep vacancy rates low.
5.79 Aside from these new build and redevelopment sites, there were few vacancies in the primary retail frontage. In the secondary frontage the vacancy rate was higher, with five units currently noted to be vacant. The Council’s survey also noted that five units that were previously vacant had since been reoccupied, indicating some improvement in the town centre.
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Table 5.7 Hatfield Vacancy Rates
2012 2015 UK Average 2015
Vacant units – nos. 17 12 -
Vacant units – % 17% 10% 11.3%
Source: WHBC Town Centre Audit 2015. Updated following the 2015 CJ site visit. Notes: National Benchmarks taken from Experian Centre Category Reports (surveys in 2015)
NEW INVESTMENT AND DEVELOPMENT
5.80 An initial phase of redevelopment of Hatfield Town Centre was completed in summer 2014. Works included a new block constructed adjacent to the existing Asda superstore which includes five new retail and café units with residential apartments above. Two further new buildings have also been completed facing onto White Lion Square to create two new retail units and residential apartments above. Refurbishment works have also taken place along the old St Albans Road including new paving, planting and street furniture to create an improved environment for visitors.
5.81 The Council is undertaking improvement works to rejuvenate White Lion Square, including new canopies at the entrance to the Arcade and White Lion Square, upgraded facades and street lighting and improvements to the Common car park and signs to the town centre.
5.82 Peacocks, a budget female fashion retailer, opened at Nos 16-24 White Lion Squarre in October 2015. It is hoped that this will help towards improving the overall comparison goods retail offer for the town centre as well as stimulate interest from other similar high street retailers to locate in Hatfield.
5.83 The town centre received £100,000 funding as part of the town’s designation as a Portas Pilot town, which under the management of the Hatfield Town Team, was used to fund improvements to the public realm and market, improve signage and promote events, with the purpose of increasing footfall and revitalising the town centre. In addition, there is a further £6million available from the Hertfordshire Local Enterprise Partnership (LEP) to support the creation of new homes and jobs in the town centre to 2021.
RETAILER REQUIREMENTS
5.84 Retailer demand for representation in a shopping location normally provides a good indication of a centre’s overall attraction, health and viability. The CoStar Focus national retailer requirements database is a standard published dataset used to inform retail assessments and provides consistently sourced evidence detailing the changes in retailer requirements over a period of time.
5.85 In November 2015, there were four retailer requirements for Hatfield Town Centre. Of these, two are retail occupiers and two food and beverage operators. All appear to be national multiple brands
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seeking to increase their presence in the area and at a town centre location. This level of interest is relatively low given the centre’s size, and represents a lower level of demand when compared to the larger town centre of Welwyn Garden City.
Table 5.8 Hatfield Retailer Requirements
Category Name Max floorspace (sqm)
Retail The Fragrance Shop 139 Un-named (Substantial Specialist Sports Retailer) 139
Leisure Greene King Plc 929 L'Osteria 929
Source: CoStar Focus 2015
5.86 As highlighted for Welwyn Garden City, many retailers prefer not to publish their requirements as it could damage their negotiating position where they are seeking representation in new locations. Moreover, such databases can only identify the current level of market demand and do not reflect how demand might change in the future following new development and investment. However, we understand that demand for retail accommodation in Hatfield is subdued, partly due to a lack of units suitable for modern retailer requirements.
PRIME ZONE A RENTS
5.87 The level of rent that businesses are prepared to pay for retail space and yields achieved in investment transactions in a centre provides a further indication of the relative strength of the centre and its prime retail pitch as a shopping location.
5.88 Information on Zone A (ZA) rents and yields is more limited for Hatfield Town Centre compared to Welwyn Garden City. This is a result of fewer retailer units and property transactions taking place. However, an analysis of commercial property indicators is identified in the Hatfield Renewal Partnership’s economic baseline report for the centre, Hafield 2030 Baseline Report (September 2015).
5.89 With regard to Zone A (ZA) rents, the report recorded quoting rents for prime retail units in White Lion Square at around £25-30 per square foot (psf) in Summer 2015. This is an increase from 2014 where transactions placed rents closer to £15 psf, although noting that Peacocks paid £9 psf overall for their store in the town centre on the basis that they occupied a large unit (7,000 sqft). The Council’s baseline report highlighted that around the Market Square in the secondary retail areas, rents fall below £10 psf with examples including the occupation of Hatfield Appliance Ltd at 28 Town Centre, which reflected £8.50 psf. Rental values also sit below those achieved for units at Hatfield Galleria. The last recorded deals for the Galleria (2010) placed rental values at circa £30 psf.
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5.90 Yield data is not available for Hatfield Town Centre, but they are likely to fall behind those achieved for Welwyn Garden City and the Galleria.
5.91 On the whole ZA rents and yields for Hatfield Town Centre will lag behind Welwyn Garden City and other competing centres (e.g. St Albans and Stevenage) where the quality and range of retail offer is superior, which in turn increases demand for accommodation in these locations.
ACCESSIBILITY
5.92 Hatfield is well connected by road via the A1 (M), providing access to London and linking to the M25 to the south. This level of connectivity can also be a negative as it provides fast connections into competing centres nearby.
5.93 There are five council run car parks in and around the town centre, all of which are free of charge. These include Link Drive, to the east of the town centre, Lemsford Road to the west of the centre, both on the periphery. The Common car park is located within the town centre to the north of the Asda Superstore. Kennel Wood car park is also located within the town centre, to the rear of The Arcade. Dog Kennel Lane car park is located within the centre, between Town Centre and Market Place. In addition, the Asda Superstore has a large car park off Queensway.
5.94 There is a half-hourly train service to London Kings Cross and an hourly service towards Cambridge and Peterborough respectively. Trains also depart every twenty minutes to Moorgate in London. There is a bus service that runs between the centre and the station. However, the rail station is a considerable distance from the centre and there is poor signage for pedestrians. The Emerging Core Strategy 2012 states that Hertfordshire County Council’s (HCC) Local Transport Plan identifies a number of transport projects for the Borough, particularly in Hatfield. This involves the enhancement of Hatfield rail station, including the bus interchange. The pedestrianised area at the centre of the town allows for free movement within the primary shopping area. However, the roads surrounding the centre carry a high volume of fast moving traffic and arguably present a barrier to movement into and out of the centre. In addition, Hatfield is well served by local bus services that connects the town centre to local communities in the area and beyond.
PEDESTRIAN FLOWS
5.95 Council data on pedestrian footfall recoded the highest flows at the car park entrance to the Asda Superstore on Queensway. This was confirmed during the site visit conducted in December 2015.
5.96 The highest levels of activity in the Town Centre were observed at the main entrance to the Asda Superstore and also on the main route between the Asda Superstore and White Lion Square. There were particularly low footfalls observed on the periphery of the town centre, including to the north of the Town Centre and also around Market Place.
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5.97 The Asda superstore was observed to be far busier than the town centre itself. Although the main entrance to the superstore does not interact well with the routes into the town centre, there is a side entrance which faces the pedestrianised town centre which encourages strong footfall around this area .
CUSTOMER VIEWS AND PERCEPTIONS
Household Survey
5.98 The household telephone interview survey asked specific questions on respondents’ views and perceptions of Hatfield Town Centre as a place to shop and visit for a wide range of uses and attractions. This included identifying key improvements residents would like to see that might encourage them to visit Hatfield Town Centre more often for shopping and other purposes.
5.99 The survey results showed that respondents liked the following features of Hatfield. The most frequently raised themes are shown in the table below.
Table 5.9 Feature respondents liked about Hatfield Town Centre
Response Study Area Zone 2 Close to home 39.9% 42.2% Good range of non-food shops 15.9% 29.7% Attractive environment / nice place 8.6% 4.7% The market 5.1% 11.6% Free / cheap car parking 4.7% 4.2% Good food stores 4.1% 4.5% Close to friends or relatives 2.7% 2.6% Easy to park 2.5% 0.0% The Asda store 2.4% 0.7% Good range of services 2.3% 1.0%
Source: HTIS 2015
5.100 The proximity of Hatfield Town Centre to where respondents live is what respondents from the centre’s local catchment (broadly correlating with Zone 2) and the wider Study Area like best about the centre. The factors that respondents like about the town centre include the good range of comparison goods shops on offer, its attractive environment and the market (particularly for respondents in Zone 2).
5.101 Respondents were also asked what, if anything, they would improve in Hatfield Town Centre that would encourage them to visit more. The table below provides a summary of the most frequently raised suggested improvements for the town centre from respondents in the Study Area and Zone 2 (Hatfield).
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Table 5.10 Key Improvements for Hatfield Town Centre
Response Study Area Zone 2 Nothing 32.7% 10.4% More national multiple shops / High Street shops 15.5% 33.7% More / better comparison retailers (i.e. non-food shops) 13.2% 44.5% Refurbishment / improvement to the environment 6.7% 7.9% Cleaner streets 2.1% 2.4% More / better parking 1.3% 0.0% Better safety / security 1.2% 0.0% Better public transport 1.1% 0.8% Better quality shops 1.0% 4.1% More / better services 0.9% 2.1% More / better food shops (e.g. foodstores, convenience stores) 0.8% 3.5% More / better places for eating out (cafes and restaurants) 0.5% 1.4 Fewer charity shops 0.2% 1.4%
Source: HTIS 2015
5.102 As the table shows, while approximately a third (32.7%) of respondents from the Study Area are happy with the town centre as it is, only 10.4% of respondents from the local catchment (broadly correlating with Zone 2) share this view. Where improvements are suggested these are primarily focused on providing more or better comparison retail offer including more ‘high street’ brands and better quality shops. It is noted that this appears to contradict the view held by respondents on what they like about the centre, where a high proportion liked the range of comparison retail offer. This suggests that comparison retail offer is not meeting the needs of the wider community, Environmental improvements are also highlighted as a suggested improvement.
Stakeholder Consultation
5.103 Consultation was carried out with a number of stakeholders with both commercial and public sector interests in the town centre. One of Hatfield’s key attractions highlighted in discussions was the centre’s mix of shops, which was considered by to be more diverse than Welwyn Garden City. However, there is concern that residents and visitors do not perceive Hatfield Town Centre as a shopping location and rather more as a service centre. This may be partly due to the presence of Hatfield Galleria and out of centre foodstores, with the former benefiting from a good range of high street multiples that are lacking in Hatfield Town Centre.
5.104 The importance of managing investment in the town centre was a highlighted and the need to encourage more retailers to get involved in creating a vision for the town centre, particularly involvement in the town team. Opportunities to train local businesses to maximise their trading position was suggested alongside better publicity and marketing of retail offer in the town centre.
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5.105 In summary there a need for Hatfield Town Centre to raise the centre’s profile as a retail centre. It is acknowledged that the centre cannot compete with Hatfield Galleria, but there is a need to direct investment to the centre for non-retail activities. This includes promoting family entertainment activities and better provision for eating out.
ENVIRONMENTAL QUALITY
5.106 The Town Centre has a generally good standard of public realm, with attractive planting in White Lion Square. However, the shop frontages themselves are in need of investment and modernisation across the Town Centre. This appears to be partly underway, with scaffolding erected around the units along one side of the square.
5.107 The Arcade is also currently undergoing renovation, with a new canopy to be erected and new units constructed at the entrance from the Town Centre.
5.108 Away from the town centre square, the shops towards the northern end on the periphery of the town are generally of poor quality. In these areas, the busy road detracts from the setting.
5.109 The building containing Market Place has shop units distributed across two levels and appears somewhat dated with a number of retail façades in poor condition. Although Market Square presents a large area of public open space it is disadvantaged by the presence of the busy Queensway road that borders it. This main road makes it difficult for pedestrians to cross and detracts from the visual appearance of the centre.
OUT OF CENTRE
5.110 Hatfield Galleria Outlet Centre, known as ‘The Galleria, is located in close proximity to Hatfield Town Centre and therefore competes with it in retail terms. The centre has a reasonably wide catchment area, which is typical of outlet centres and attracts an annual footfall of 4.6 million20. As such the centre functions as key comparison shopping destination for the region.
5.111 According to a Council audit conducted in 2015, the centre contained 86 units, the majority of which are A1 comparison retail occupiers.
20 Sourced from Land Securities website.
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Table 5.11 The Galleria Retail Composition 2015
Category Units Nos. % of total A1 60 70% A3 16 19% Vacant 8 9% Other 2 2% Total 86 100%
Source: WHBC Audit 2015
5.112 As an outlet centre, retail offer at the centre is focused on discount retail goods, which typically includes past-season products, which are not available at high street locations. The centre is anchored by two department store outlets; TK Maxx and a Marks and Spencer. The shopping centre also contains a number of high street fashion brands (mainly outlet stores) which has been noted as something that Hatfield Town Centre by contrast lacks. Retailers include high street fashion brands like French Connection, Austin Reed and Clarks, in addition to a number of premium fashion brands such as Calvin Klein, Pringle and Jaeger.
5.113 The Galleria also has a good provision of leisure facilities, including a range of cafes and restaurants from national multiple occupiers, such as Frankie and Bennies, Nandos and Prezzo. The centre also has a nine screen Odeon cinema.
5.114 The Galleria has a large car park with around 1,700 spaces, which accommodate what is expected to be a predominantly car based customer catchment. Parking charges vary with all day weekend parking costing £3.00 but weekday parking starting at £1.30 for one hour and then increasing to a maximum of £8.00 for over four hours. However evening parking is free of charge throughout the week.
5.115 The Galleria was observed to be moderately busy when visited on a weekday morning in October 2015. There appeared to be little movement between the Galleria and the town centre, despite the close proximity. The reflects CJ’s own research into shopping behaviours for visitors to outlet centres, which indicated that visitors do not tend to carry out linked trips with a nearby town centre location.
5.116 In addition to the Galleria shopping centre, Oldings Corner Retail Park is located to the north of Hatfield town centre and is adjacent to Junction 4 of the A1(M) making it easily accessible to the wider and local catchment. The retail park extends to 5,845 sqm gross with tenants including Homebase, Next, Pets at Home, and Tesco Extra. There are around 290 parking spaces.
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SUMMARY
5.117 Overall, the conclusions of this study remain in line with those of the 2007 retail study health check for Hatfield town centre. However, the health check was carried out at a time of change where investment was beginning to generate key improvements and development in the centre. In the short to medium term, the occupation of the newly built retail units and residential apartments in addition to completion of public realm improvement works will enhance the appearance and perceptions of visitors to this town centre.
5.118 Key strengths identified for Hatfield town centre include:
The Asda superstore, which attracts visitors to the centre and enhances footfall for neighbouring shops. The large car park attached to this store also improves accessibility.
The centre is compact and pedestrianised throughout, creating an attractive environment for pedestrians away from the busy roads.
There is a good level of car parking provision within the centre itself, giving a high level of accessibility for those travelling in by car.
There is high quality public planting in some areas which enhance the attractiveness of public open spaces in the town centre.
Phase one of development plans for the centre has recently been completed and improvement works for the public realm are underway. There are signs that new retailers are being attracted to the centre as a result of this investment.
The revision of shopping frontages within the town centre, including the introduction of the ‘anchor’ category, is a positive step towards protecting retail offer in the town centre, particularly the centre’s key anchor retailer (Asda).
5.119 The weaknesses for Hatfield town centre have been identified as follows:
There is a lack of high street comparison retailers which could attract higher footfalls. The focus of the retail offer remains on independent occupiers, many of which are of poor quality.
The Galleria out of centre shopping centre offers a good mix of comparison retail and leisure and therefore attracts visitors who may otherwise have visited the town centre.
The leisure offer in the centre also requires improvement, with few restaurants or bars to attract people to visit the centre in the evening and encourage footfall after the shops close.
Investment is still required across the town centre to improve the public realm and retail frontages, particularly on the periphery of the town centre such as the Market Place.
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The road layout creates a barrier, separating the centre from the surrounding area on all sides. This creates poor legibility for pedestrians particularly moving through to the centre from the railway station and also from the out of centre provision at the Galleria.
5.120 With regard to the shopping area, the primary shopping area is defined in the 2005 District Plan and the existing boundary and core shopping area remain as identified in the District Plan. Although new retail units at the end of The Arcade fronting onto White Lion Square and a new block which includes five new retail and café units located adjacent to Asda in the west of the town centre were constructed, there has been less development than was envisaged in the 2005 District Plan.
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6 LOCAL CENTRES
LARGE NEIGHBOURHOOD CENTRES
6.1 Large neighbourhood centres typically contain a small supermarket, newsagents and pharmacy. It is also common for these centres to have additional convenience provision such as a butchers, hairdressers, GP surgery, public house and post office. Welwyn Hatfield has six large neighbourhood centres.
Moors Walk
6.2 Moors Walk neighbourhood centre serves the Panshanger neighbourhood of Welwyn Garden City. The centre consists of a purpose built shopping parade surrounding a car park located off Moors Walk. There are 14 units in the centre and there are no recorded vacancies.
Table 6.1 Moors Walk Composition
Category Unit Nos. %
A1 Convenience 4 28.6%
A1 Comparison 3 21.4%
A1 Service/A2 3 21.4%
A3/A4/A5 2 14.3%
Vacant 0 0
Other 2 14.3%
Total 14 100%
Source: WHBC Audit 2015
6.3 The centre is anchored by a Lidl supermarket, which occupies a large proportion of the frontage on Moor Walk, and is a key footfall generator for the centre. This convenience offer is supplemented by a Tesco Express, a Martin’s Newsagent and a bakery. The remaining retail offer includes a number of hairdressers, a pharmacy and a hardware store. A Post Office outlet is located within Martin’s Newsagent. The leisure provision for the centre includes two fast food take away restaurants.
6.4 The site visit confirmed that there were no vacancies on Moors Walk. The centre appeared to have benefitted from high quality public realm in recent years. The car park was almost full when visited, although many of the shops were closed at 10am on a weekday. Customer activity appears to be focused around the Lidl, the Tesco Express and the bakery.
6.5 There may be some potential to expand the retail area into the public open space to the rear of the parade, either to expand the retail units along the side of the Lidl store into what is currently hard standing with seating. This area appears little used at present. There is also an area of green space
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beyond the parade, which could support development, although this may be protected as public open space.
High View
6.6 High View neighbourhood centre is located in South Hatfield. The Emerging Core Strategy identifies the centre as being run down and in need of regeneration. The High View SPD confirms that the centre comprises of twenty-one retail units which provide both convenience shopping and services to local residents.
Table 6.2 High View Composition 2015
Category Unit Nos. % A1 Convenience 5 22.7% A1 Comparison 7 31.8% A1 Service/A2 2 9.1% A3/A4/A5 4 18.2% Vacant 0 0 Other 4 18.2% Total 22 100%
Source: WHBC Audit 2015
6.7 The key convenience store is a One-Stop shop, which is supplemented by a small independent convenience store and butchers. There is a post office located within the Newsagent, in addition to other services such as a laundrette and hair dresser. In a separate unit at the centre of the car park is the Harrier public house.
6.8 The centre was not busy when visited at 12pm on a weekday. The majority of the trade focussed on the One Stop shop.
6.9 High View is a poor quality, purpose built modern shopping parade located around a car park. The centre would benefit from modernisation and rejuvenation to improve the appearance of the centre and boost footfall. The large area of public open space onto which the units frontis in need of repair and contains areas of paving and poorly maintained public planting. Nonetheless, the centre is recognised as providing an important local service and currently has no recorded vacancies.
Haldens
6.10 The Haldens neighbourhood centre is in the north of Welwyn Garden City. The centre is an attractive, purpose built shopping centre with fifteen retail and service units. Car parking is provided to the front of the units.
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Table 6.3 Haldens Composition 2015
Category Unit Nos. %
A1 Convenience 5 33.3%
A1 Comparison 3 20.0%
A1 Service/A2 2 13.3%
A3/A4/A5 4 26.7%
Vacant 0 0
Other 1 6.7%
Total 15 100%
Source: WHBC Audit 2015
6.11 The key convenience store is the Nisa supermarket. Provision also includes a pharmacy, bakery, newsagent and a hairdresser. The Mayflower public house is located at one end of the parade.
6.12 The site visit confirmed that Haldens currently has no vacancies. The centre appeared to be busy when visited and the car park was almost full. The public planting and street furniture along the parade would benefit from investment.
Woodhall
6.13 Woodhall, the largest neighbourhood centre within the Borough, is located in the south east of Welwyn Garden City. The centre is a large 1930s purpose-built parade of shops with a total of 24 retail and service units. There is a large car park to the front of the units. Residential accommodation is above the units.
Table 6.4 Woodhall Composition
Category Unit Nos. %
A1 Convenience 4 16.7%
A1 Comparison 6 25.0%
A1 Service/A2 5 20.8%
A3/A4/A5 5 20.8%
Vacant 0 0
Other 4 16.7%
Total 24 100%
Source: WHBC Audit 2015
6.14 The key convenience store is a Co-op supermarket which is supplemented by a bakery, Martins Newsagents and Mini Mart. Services include two hairdressers and one laundrette. There is also a Barclays Bank, dental practice and pharmacy.
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6.15 The centre has no vacancies. There is a large area of green open space adjacent to the centre over the main road however the centre itself would benefit from additional planting.
Parkhouse Court
6.16 Parkhouse Court is situated around a large modern residential apartment development (including residential accommodation above the retail and service uses) and is located in the west of Hatfield. The centre is intended to function as a large neighbourhood centre, which serves the whole of the Hatfield Aerodrome area.
6.17 The centre has 17 retail and service units. These units are dispersed between a row of shops facing a large car park and within a courtyard with overlooking apartments above.
Table 6.5 Parkhouse Court Composition
Category Unit Nos. %
A1 Convenience 2 11.8%
A1 Comparison 0 0
A1 Service/A2 3 17.7%
A3/A4/A5 6 35.3%
Vacant 3 17.7%
Other 3 17.7%
Total 17 100%
Source: WHBC Audit 2015
6.18 The centre is anchored by an Aldi store. The only other convenience offer present at the centre is an independent supermarket (Sella Supermarket). There is no comparison representation. In regards to leisure provision, there are four restaurants and cafes and two hot-food takeaways.
6.19 The centre has three vacancies (unit numbers 3b, 6a and 9). However the centre is generally considered to be attractive although an area of green space could benefit the court yard area near to some of the retail units. The introduction of comparison retailers could also assist the centre in fulfilling its role of serving the whole Hatfield Aerodrome area.
Old Hatfield
6.20 Old Hatfield is allocated in the Local Plan Consultation Document as a large neighbourhood centre. Old Hatfield is located to the east of Hatfield Town Centre and most of the retail and service use units are located within Salisbury Square. There are four car parks within the centre and all provide free parking.
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Table 6.6 Old Hatfield Composition
Category Unit Nos. %
A1 Convenience 1 4%
A1 Comparison 0 0%
A1 Service/A2 4 15%
A3/A4/A5 5 19%
Vacant 9 35%
Other 7 27%
Total 26 100%
6.21 The centre has a total of 26 units however retail goods provision is poor with only one convenience goods store (Costcutter) and no comparison goods store. The highest proportions of units, (35%), are currently vacant suggesting a declining centre. There is also a lack of typical community services and facilities found in large neighbourhood centres such as a GP surgery, a pharmacy and a bank.
6.22 There will be an opportunity to improve retail and service offer in the town centre associated with the planned redevelopment of Salisbury Square, while the railway station redevelopment is expected to provide some retail offer.
VILLAGES WITH LARGE SERVICE CENTRES
6.23 Villages with large service centres typically contain shops, services and community facilities providing for day to day needs. Generally these centres have a GP surgery, a small supermarket, post office and a pub. Welwyn Hatfield Borough has four villages with large service centres:
Brookmans Park
6.24 Brookmans Park, the village with the largest service centre in the Borough, is located in the far south of Welwyn Hatfield Borough and is close by to Welham Green. There are a total of 41 units and the majority are situated around a small area of green space on Bradmore Green. All parking is on street (apart from outside Brookmans public house) although some retailers have designated on street parking to the front of the units.
6.25 The key convenience store is a Co-op supermarket. This is supported by a butchers, newsagents, bakery and greengrocers. Convenience provision is very strong. Retail services include a Post Office, hairdressers, dry cleaners and opticians. There is also a dental practice and pharmacy. There are four restaurants/cafes.
6.26 There are no vacancies across the centre and the centre is regarded as meeting the retail and service needs of its local population.
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Table 6.7 Brookmans Park Composition 2015
Category Unit Nos. % A1 Convenience 6 14.6% A1 Comparison 5 12.2% A1 Service/A2 14 34.2% A3/A4/A5 8 19.5% Vacant 0 0 Other 8 19.5% Total 41 100%
Source: WHBC Audit 2015
Cuffley
6.27 Cuffley is located on the southern border of the borough. Retail and service uses are predominately located along Station Road which acts as a linear high street for the village with most units situated on the southern side of the street. There is also a small parade of shops on Maynard Place, just off Station Road, adjacent to the shops on the southern side. There are 39 units across the centre. Parking is on street however there is a small car park to the front of the Tesco Express store. There is one vacant unit.
6.28 Convenience provision is anchored by Tesco Express. There is also a smaller Co-op supermarket, newsagents and bakery. Comparison provision includes a florists, gift shop, kitchen fitting store and charity shop. Retail services include a hairdressers, Post Office and dry cleaners.
Table 6.8 Cuffley Composition 2015
Category Unit Nos. %
A1 Convenience 4 10.3%
A1 Comparison 8 20.5%
A1 Service/A2 10 25.6%
A3/A4/A5 6 15.4%
Vacant 1 2.6%
Other 10 25.6%
Total 39 100%
Source: WHBC Audit 2015
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Welham Green
6.29 Welham Green is situated in the south of the Borough and is a purpose-built shopping parade which is set back from the main road. There are parking spaces available to the front of the units. Residential uses are on the above two floors of the retail and service units.
6.30 The centre has 17 units. Convenience provision is considered to be good with five units including a butchers, Londis supermarket, newsagents and bakery. Retail service provision includes a hairdressers, dry cleaners and Post Office. There is also a pharmacy. There are no vacant units within the centre.
Table 6.9 Welham Green Composition 2015
Category Unit Nos. %
A1 Convenience 5 29.4%
A1 Comparison 1 5.9%
A1 Service/A2 5 29.4%
A3/A4/A5 4 23.5%
Vacant 0 0
Other 2 11.8%
Total 17 100%
Source: WHBC Audit 2015
Welwyn
6.31 Welwyn is located in the north of the Borough and is characterised by its traditional village streetscape and 18th and 19th century (and earlier) red brick buildings. Retail and service uses are concentrated along a linear High Street. There are 40 units in total and no vacancies.
Table 6.10 Welwyn Village Composition 2015
Category Unit Nos. % A1 Convenience 4 10.0%
A1 Comparison 9 22.5%
A1 Service/A2 11 27.5%
A3/A4/A5 9 22.5%
Vacant 0 0
Other 7 17.5%
Total 40 100%
Source: WHBC Audit 2015
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6.32 There are only four convenience goods stores in the centre including two bakeries, Tesco Express and a general store/post office. The centre has a higher provision of comparison and service uses. There are nine comparison goods stores including a florist, charity shop, clothing shop and gift shop/jewellers. Retail services include hairdressers, funeral services and travel agents.
6.33 There is a Barclays Bank located on Church Street. There are four public houses and five restaurants/cafes. A dentist and doctor’s surgery are also located in the centre.
SMALL NEIGHBOURHOOD CENTRES
6.34 Small neighbourhood centres tend to have a smaller range of shops and services than large centres. There is typically a small general store but few additional community facilities. Welwyn Hatfield Borough has small neighbourhood centres.
6.35 The majority of the Borough’s twelve small neighbourhood centres have around eight units with a focus on convenience and service provision. The offer in the twelve centres generally includes a small convenience store, occasionally supplemented by a newsagents or bakery etc. Many of the small neighbourhood centres also contain a hot food takeaway.
Figure 6.1: Small Neighbourhood Centres Composition
The Common
St Albans Road East
Roe Green
Manor Parade/Garden Village
Harpsfield Broadway A1 Convenience
Crawford Road A1 Comparison A1 Service/A2 Birchwood A3/A4/A5 Vacant Shoplands Other
Hollybush
Peartree
Handside
Hall Grove
024681012
Source: WHBC Audit 2015
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6.36 As figure 6.1 shows, the largest of the small neighbourhood centres is The Common with ten units, an additional two units in comparison to the next largest centre (Hall Grove, Shoplands, Crawford Road, Harpsfield Broadway and St Albans Road East all have eight units). The Common’s provision is concentrated on leisure use (A3-A5), particularly takeaway provision (five units) and there is only one small convenience store. The centre is located adjacent to Hatfield Town Centre and consists of a row of shops facing the road with some on-street parking to the front. There is a car park opposite which serves the Asda supermarket. There are no vacant units.It should be noted that the Local Plan Consultation Document proposes the incorporation of the shops in The Common into Hatfield town centre’s primary retail core as it is considered that these units provide additional town centre retail.
6.37 St Albans Road East is located in close proximity of Hatfield town centre and units are situated along a main road. There are eight units within the centre and residential accommodation is situated on the upper two floors. Convenience provision here is one of the highest compared to all the centres with three units including two convenience stores and a bakery. Comparison provision includes a florist and cycle shop. There are no vacancies within the centre. There is some off-street parking available to the front of the units.
6.38 Roe Green neighbourhood centre is situated to the southwest of Hatfield Town Centre and consists of a small parade of four retail and service units and a public house. Provision includes a Co-op convenience store, sandwich bar, beauty salon and funeral parlour. There is an off-street car park which serves the Co-op store. There are no vacancies.
6.39 Manor Parade is located in Hatfield Garden Village. The centre consists of a parade of seven shops which are set back form the main road. There is a car park to the front of the parade. There is only one convenience store within the centre. Additional units are occupied by a dental surgery, hot food takeaway and a veterinary surgery. Manor Parade has two vacant units.
6.40 Harpsfield Broadway is located near to Hatfield Galleria. The centre comprises a purpose built shopping centre with retail and service units on the ground floor and residential accommodation on the upper storeys. There are a total of eight units, only one of which is a convenience store. There are two comparison goods stores and two cafes/restaurants. There are no vacancies within the centre. Parking is available to the front of the units.
6.41 Crawford Road is also comprised of a purpose built shopping parade with residential uses above and on-street parking to the front. There are eight units, including one vacant unit. Convenience provision is strong with an off-licence and greengrocers. Additional units include a laundrette, hairdressers and betting shop.
6.42 Birchwood is located to the north of Hatfield Town Centre. There are six units and there is a strong convenience provision with occupants including Co-op and Simmons Bakery. Other unit occupiers include a hairdressers and a public house. There are no vacant units within the centre.
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6.43 Shoplands is located in the north of Welwyn Garden City . The centre comprises a parade of shops with a large carpark to the front. There are eight units within the centre including a Co-op supermarket, Lloyds Pharmacy, restaurant, hot food takeaway and fancy dress shop. There are no vacant units within the centre.
6.44 Hollybush neighbourhood centre comprises a purpose built parade which has a large car park to the front. There are seven units. There is a public house at one end of the parade. Retail and service provision includes a small convenience store, two takeaways, a veterinary surgery, hairdressers and post office. There are no vacant units.
6.45 Peartree is one of the smaller centres with a total of four units. It is close to Welwyn Garden City Town Centre and is separated by the railway line. Occupants include Boots Pharmacy, a One Stop convenience store (and post office), hot food takeaway and a GP surgery and pharmacy. There is a car park across the road from the units. There are no vacant units within the centre.
6.46 Handside is the smallest of all the neighbourhood centres with only three retail and service units. Provision is comprised of two convenience goods stores (Nisa and Huttons Newsagents and Post Office) and hairdressers. There are no vacant units. On-street parking is available.
VILLAGES WITH SMALL SERVICE CENTRES
6.47 Villages with small service centres have a more limited range of shops and there are usually no other services. There are three villages with small service centres in the borough: Digswell, Oaklands and Mardley Heath and Woolmer Green
Digswell
6.48 Digswell is located in the North of Welwyn Hatfield. Residential properties surround the centre and units are located along a road which has on-street parking. There is no car park available.
6.49 Convenience provision is considered to be limited with only a butchers and no general convenience store. Comparison provision is also limited to a flooring and interiors store. Other units include a holistic therapy clinic, hairdressers and beauty parlour. There are no vacant units within the centre.
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Table 6.11 Digswell Composition 2015
Category Unit Nos. % A1 Convenience 1 20.0% A1 Comparison 1 20.0% A1 Service/A2 1 20.0% A3/A4/A5 0 0.0% Vacant 0 0.0% Other 2 40.0% Total 5 100%
Source: WHBC Audit 2015
Oaklands and Mardley Heath
6.50 Oaklands and Mardley Heath is located in the north of Welwyn Hatfield Borough on a service road off the B197. The centre is composed of seven units which are located along a purpose built parade. Some limited off-street parking is available to the front of the units.
6.51 Convenience provision is good with both a butchers and convenience store. There is also a post office, hairdressers and takeaway. There is a public house (The North Star) adjacent to the parade of shops.
Table 6.12 Oaklands and Mardley Heath Composition 2015
Category Unit Nos. %
A1 Convenience 2 28.6%
A1 Comparison 1 14.2%
A1 Service/A2 2 28.6%
A3/A4/A5 2 28.6%
Vacant 0 0.0%
Other 0 0.0%
Total 7 100%
Source: WHBC Audit 2015
Woolmer Green
6.52 Woolmer Green is located in the very north of the Borough. The centre is located in a residential area along a main road with units distributed either side. Some off-street parking is available to the front of the retail/service units.
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6.53 There is a total of five retail and service units within the centre. There is no convenience provision in the centre therefore Woolmer Green does not sufficiently perform its role as a small service centre. Occupiers include a hairdressers, beauty salon and veterinary centre. In regards to comparison retail, there is only one unit, which stocks furniture goods. There are also two public houses located in the centre.
Table 6.13 Woolmer Green Composition 2015
Category Unit Nos. %
A1 Convenience 0 0.0%
A1 Comparison 1 20.0%
A1 Service/A2 1 40.0%
A3/A4/A5 1 20.0%
Vacant 0 0.0%
Other 2 20.0%
Total 5 100%
Source: WHBC Audit 2015
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7 ECONOMIC CAPACITY METHODOLOGY AND BASELINE ASSUMPTIONS
7.1 This section sets out the methodology and baseline data used to inform the assessment of quantitative need (capacity) for new retail (comparison and convenience goods) floorspace in Welwyn Hatfield Borough.
7.2 In simple terms the quantitative capacity for new retail floorspace is generally derived from the forecast growth in population and expenditure, after making an allowance for new commitments, and the increased ‘productivity’ (or ‘efficiency’) of all existing and new floorspace. Capacity can also occur where there is a clearly identified “imbalance” between the turnover of existing facilities and the current level of expenditure in an area.
METHODOLOGY OVERVIEW: THE CREATE MODEL
7.3 The CREATe model has been specifically developed by Carter Jonas (‘CJ’) over a number of years to assess the capacity for, and impact of new retail (convenience and comparison goods) development and investment. The (Excel-based) model adopts a transparent ‘step-by-step’ approach in which all the key assumptions and forecasts can be easily tested, in accordance with good practice advice. The model draws on the market share analysis derived from the household telephone interview survey to help identify shopping patterns and expenditure flows across the defined Study Area. In turn this helps to inform the assessment of the current turnover and trading performance of existing centres, shops and stores at the base year.
7.4 The capacity assessment is based on CJ’s CREATe model, which takes account of the latest ONS population projections for the study area as informed by ONS’s 2012-based population and the most up to date information on population projections average retail (convenience and comparison goods) expenditure per capita levels derived from the latest Retail Planner Reports produced by Experian (please note all expenditure and turnover figures are expressed in 2014 prices).
7.5 Assuming ‘equilibrium’ at the base year, the forecast residual expenditure capacity within the study area up to 2032 is derived from the differences between the forecast growth in turnover levels, based on applying the constant (survey-derived) market shares to the total growth in available expenditure; and an allowance for the growth in ‘productivity’ (‘efficiency’) in existing and new retail floorspace in accordance with policy and good practice. ‘Productivity’ growth represents the ability of retailers to absorb real increases in their costs (e.g. rents, rates and service charges) by increasing their average sales densities. For all existing and new convenience floorspace we have assumed no ‘productivity’ growth over the forecast period to account of weak sales growth in the convenience sector and a slowdown in major foodstore development. We have assumed an annual ‘productivity’
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growth for comparison floorspace averages at circa 2.5% over the forecast period. These growth rates have been informed by Experian’s latest Briefing Note21 and other research and have been adjusted to take account of local factors, including the quality of existing retail accommodation and its potential to absorb future expenditure, evidence of investment in retail provision, and physical capacity to accommodate new retail development.
7.6 The key steps in the retail capacity assessment, and the main assumptions and forecasts underpinning the CREATe Model are described in more detail below.
POPULATION AND EXPENDITURE FORECASTS
Population Projections
7.7 Table 1 (Appendix 5) sets out the base year (2016) population and projections. It also shows the population projections to 2032 for each study zone based on Experian’s ‘demographic component model’, which takes into account age, gender, birth rates, ageing, net migration and death rates. Experian’s population projections are based on ONS’s 2012-based Sub-National Population Projections which show a +16.1% growth for the Study Area as a whole between 2016 and 2032, from 387,786 to 450,149 (+62,363).
7.8 At study zone level, population growth is highest in Zone 1 (Welwyn Garden City) and Zone 9 (St Albans Urban), with the population of these zones expected to increase by +17.9% and 18.3%, respectively. This reflects the urban nature of these zones, which are increasingly popular locations for London’s work force.
7.9 As highlighted previously, the ONS population projections are not adjusted to take account of local demographic factors. The population projections applied in the Welwyn Hatfield Strategic Housing Market Assessment (SHMA) uses the ONS’s 2012-based SNPP as a starting point which equates to a projected need for 574 dwellings per annum between 2013 and 2032. Population projections are then adjusted to take account of market signals identified in the 2014 Economy Study (e.g. housing demand driven by job growth and population inflow from London). This results in an increase in projected housing need ranging between 664 and 707 per annum for the Borough. However, for the purpose of this study we have applied the unadjusted ONS population projections as this provides a more consistent assessment of population projections for the wider study and zones, which are based on a postal sector boundaries.
Expenditure Per Capita and Special Forms of Trading (SFT)
7.10 The average per capita expenditure rates and expenditure growth forecasts for each study zone are set out in Table 2 (Appendix 5) for convenience and Table 4 (Appendix 5) for comparison goods. The
21 However, it should be noted that individual centres, stores and shopping facilities will be capable of achieving higher and/or lower annual ‘productivity’ growth depending on a range of trading factors (including the size, quality and type of retail floorspace).
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base year average expenditure figures have been derived from our in-house Experian MMG3 Geographic Information System (GIS).
7.11 In identifying expenditure per capita, an allowance has been made for the market share of non-store retail sales (i.e. Special Forms of Trading) at the base year and over the forecast period. This is based on forecasts identified by Experian’s latest Retail Planner Briefing Note 13 (October 2015). SFT forecasts are then ‘adjusted’ to take account of goods sourced from traditional (‘physical’) retail space. In 2016, Experian identify SFT of convenience expenditure at 3% and 12.4% for comparison goods. Taking account of adjustments to SFT, the household survey identified a lower market share for convenience goods expenditure of 1.6%22 and a slightly higher share for comparison goods of 13.2%23.
7.12 Based on Experian’s national forecasts and other research we have made a robust allowance for the growth in SFT for convenience goods from 1.6% to 3.2% between 2016 and 2032, and from 13.2% to 15.4% for comparison goods over the same period.
Average Expenditure Growth Forecasts
7.13 The growth in average expenditure per capita levels up to 2032 has been informed by the forecasts set out in Experian’s latest Retail Planner Brief Note (Figure 1a). As described in more detail in Section 3, Experian’s forecasts show:
convenience goods – growth forecast to peak in 2017 at +0.3%, with year-on-year growth thereafter forecast to average at +0.1% per annum; and
comparison goods - stronger but variable forecast annual growth over the short term (from +3.2% in 2016 to 2.9% in 2017 and 3% by 2018), with growth averaging +3.2% per annum up to 2032. This forecast growth is considerably lower than long-term historic (1997-2014) trends of +5.8%.
Total Available Expenditure
7.14 Total available retail expenditure in the Study Area is derived by multiplying the population and average expenditure per capita levels together. The forecasts show:
a 16% (+£134.6m) growth in total convenience goods expenditure from £839.1m in 2016 to £973.7m by 2032 (Table 3, Appendix 5); and
a 65.1% (+£950.4m) growth in total comparison goods expenditure from £1,235.9m to £2,186.3m between 2016 and 2032 (Table 5, Appendix 5).
22 Adjusted from 6.4% to take account of SFT convenience goods sales sourced from ‘physical’ stores. 23 Adjusted from 18.9% to take account of SFT comparison goods sales sourced from ‘physical’ stores.
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7.15 The growth in comparison goods expenditure significantly outstrips convenience goods spend, which means that there should be greater capacity potential for new comparison goods floorspace over the forecast period than for convenience goods. This assumes no changes in the key forecasts (i.e. expenditure, population and special forms of trading) and before taking into account new commitments and an allowance for the increased ‘productivity’ of all existing and new floorspace.
7.16 Focusing on zones that comprise core areas within the Borough (Zones 1 and 2), Table 3 (Appendix 7 and 8) shows a higher growth in percentage terms in Zone 1 (Welwyn Garden City) convenience (18.1%) and comparison (68.1%) goods expenditure over the study period. The greatest quantum of convenience expenditure growth (£m) is also in Zone 1 while greater in Zone 2 (Hatfield) for comparison expenditure (+£109.2m). The latter is attributed to a higher level in comparison goods expenditure per capita in Zone 2.
FORECAST TURNOVER OF STORES IN THE BOROUGH
7.17 Tables 1 to 8 (Appendix 6) and Tables 1 to 5 (Appendix 7) set out the market shares (%) for convenience and comparison goods shopping, respectively, along with corresponding turnovers (£m) for the base year. This is achieved by adjusting market shares identified in Section 4 to exclude SFT and allocating the revised market shares to total available expenditure over the study period. The following sections briefly reviews the trading performance of Welwyn Garden City, Hatfield Town Centre, key stores in the Borough area, as well as competing centres within and outside the Study Area based on the market share analysis. It should be noted that no allowance is made at this stage for the potential “inflow” (trade draw) of expenditure to centres and stores from outside the defined Study Area.
Convenience Goods
7.18 Tables 1 and 2 (Appendix 6) show that, after stripping out the market shares for SFT, all the food and convenience stores in the Borough are currently achieving a market share of 30.9% across the whole Study Area. This means that they are retaining some £259.1m of all the available expenditure (i.e. £838.9m) in 2016.
7.19 Based on zones that comprise the core areas in the Borough (Zones 1 and 2), convenience expenditure retention increases to 91.7% (£180.5m) of total expenditure for Zones 1 and 2 (£196.9m). Retention is highest in Zone 1 (Welwyn Garden City) at 97.4% (£91.9m), with expenditure mainly directed stores in Welwyn Garden City (£36.6m); particularly the Sainsbury’s Superstore (£21.8m of total Zone 1 expenditure) and Waitrose (£9m). A comparison with benchmark turnovers for both stores in Appendix 8 using company averages indicates that the Sainsbury’s store is over trading marginally (+10% above benchmark turnover), while the Waitrose store appears to be under-trading by a comparable margin (-10%).
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7.20 Convenience expenditure retention is also high in Zone 2 (Hatfield) at 86.3% (£88.6m) of total expenditure for the zone (£102.6m). Here stores in Hatfield Town Centre attract £35m of convenience expenditure from Zone 2, which is primarily generated by the Asda Superstore (£31.8m). The popularity of the Asda store is highlighted when comparing the store’s survey-derived turnover against company averages, which suggest that the store’s turnover is performing 22% above the benchmark level (Appendix 8).
7.21 In Zone 3, convenience expenditure retention is much lower at 37% (£22.8m) due to competition from stores in Stevenage, particularly from Tesco stores at Broadwater Retail Park (£7.1m) and The Forum (£6m).
7.22 The Borough’s smaller centres attract a much smaller market share of convenience, with convenience offer mainly serving a top-up function. However, the only exception is Parkhouse Court Large Neighbourhood Centre which retains £17.8m (9%) of total convenience expenditure from Zones 1 and 2 (196.9m), which is solely attributed to the existing Aldi store. Moors Walk Neighbourhood Centre also attracts a relatively high market share of expenditure of £14.6m (7.4%), which is supported by a Lidl and Tesco Express. It is noted that both discount foodstores are trading considerably above company benchmark levels. This is likely to due to a lack of competition from other deep discount foodstores in the Borough.
7.23 It is noted that out of centre foodstores in the Borough, namely Tesco Extra at Mount Pleasant and Morrisons at Black Fan Road, which combined attract a high proportion of total convenience expenditure particularly from Zone 1 ( £27.9m) and Zone 2 (£22.7m). Unlike foodstores in the town centres, these stores also attract expenditure from other zones in the Study Area (e.g. £7.6m in Zone 6 and £6m in Zone 9), which will be influenced by the foodstores’ out of centre location and connectivity to the surrounding road network. However, as Appendix 8 shows, the Tesco Extra is performing stronger against company benchmark turnover (+33%) compared to Morrisons (-3640%), which is likely due to the greater range of offer provided by the Tesco store.
Comparison Goods
7.24 For comparison goods, Tables 1 and 2 (Appendix 7) show that all the centres and shops within the Borough are retaining some 35% (£447m) of the total available comparison goods expenditure in the Study Area in 2016 (i.e. £1,276.7m). Within the Borough’s core zones (Zones 1 and 2), expenditure retention increases to 71.6% (£203.1m) of total expenditure (i.e. £283.6m).
7.25 The strongest market shares and ‘retention’ levels are achieved by stores in Welwyn Garden City at 24.2% (£310.3m) of total Study Area expenditure or 42.6% (£120.7m) of total expenditure for the core zones (Zones 1 and 2). The centre’s market share increases to 63.7% (£86.1m) based on total expenditure (£135.2m) in Zone 1 (Welwyn Garden City). Stores in Welwyn Garden City also attract a high proportion of expenditure from outer zones in the Study Area, particularly Zone 4 (£27m), Zone
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7 (£28.8m), and Zone 8 (£29.4m). This is influenced by the strong level of comparison goods retail offer in Welwyn Garden City, particularly the presence of John Lewis, which is a key shopping attraction for any town centre.
7.26 Stores in Hatfield Town Centre achieve a smaller market of total Study Area expenditure at 4.9% (£61.2m). Within the core zones, the town centre attracts a higher retention level of 16.1% (£45.8m); increasing further to 29.7% (£44m) based on total expenditure (£148.3m) from Zone 2 (Hatfield). In contrast to Welwyn Garden City, stores in Hatfield command a smaller market share from other zones in the Study Area where the quality and range of comparison offer is more limited by comparison.
7.27 Edge and out of centre stores in the Borough account for 5.2% (£66.4m) of total expenditure in the Study Area, which is largely driven by comparison goods offer at Hatfield Galleria (£24.3m) and Oldings Corner Retail Park (£12.6m). Within the core zones, the market share of edge and out of centre stores increases to 12.1% (£34.2m) of total expenditure (£283.6m) in Zones 1 and 2.
7.28 Other smaller centres and shops in the Borough attract just 0.7% (£8.4m) of total Study Area expenditure. These results are expected and reflect the role and function of smaller centres, which mainly support local convenience and service needs.
7.29 For both convenience and comparison goods the ‘baseline’ turnovers identified for 2016 are projected forward to 2021, 2026, and 2032 assuming no changes in market shares. This ‘constant market share approach’ is a standard approach widely used and accepted for strategic retail assessments. However, the Council will be aware that it is a highly theoretical approach as it does not, for example, take account of the potential impact of new retail investment and development (both within and outside the Borough) on existing shopping patterns and market shares over time.
‘INFLOW’ AND BASE YEAR TURNOVER ESTIMATES
7.30 In order to provide a complete picture of the current trading (turnover) performance of the main centres and stores across the Borough, we have made informed judgements with regard to the likely ‘inflow’ (trade draw) from outside the Study Area. In the absence of detailed turnover and trade draw information for the centres and stores in the Borough, our judgements have been informed by previous studies and retail assessments, as well as the survey and health check evidence24. The ’inflow‘ assumptions also take account of:
the scale, offer and location of all existing centres and stores in the Borough;
the likely extent of their catchment areas;
24 This includes the market share and trade draw pattern identified by the Council’s 2012 RTCNS Update.
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the competition from centres, stores and shopping facilities outside the Borough and the wider Study Area; and
the likely retail expenditure derived from people who live outside the Study Area (including visitors and commuters) to main centres and stores in the Borough.
7.31 Although the assessment of ‘inflow’ is not a straightforward exercise, due to the complex nature of overlapping catchments and shopping patterns, it is reasonable to assume that key town centres and larger out-of-centre shopping parks will draw a certain proportion of their shoppers and trade from outside the a defined Study Area. However, the capacity for expenditure inflow will vary for convenience and comparison shopping.
7.32 For comparison goods expenditure ‘inflow’ we have assumed that stores in Welwyn Garden City will draw 10% of their combined turnover from outside the Study Area. This takes into account the scale and quality of the centres’ shopping offer; particularly the presence of John Lewis, which is a key attraction for shoppers as well as the centre’s wider range of retail offer. The estimate of expenditure inflow also takes account of linked expenditure from tourists/ visitors to Welwyn Garden City and the level of competition from other centres and beyond (e.g. Stevenage, St Albans, etc.). We consider that Hatfield Town Centre and the Borough’s network of smaller centres and local shops will draw the majority of their shoppers and trade from within their more localised catchments. Therefore we have assumed no ’inflow’ from outside the Study Area for these centres.
7.33 We estimate that Hatfield Galleria Designer Outlet will draw a higher proportion of its turnover from outside the Study Area. Based on our knowledge of the trading performance of factory outlet centres elsewhere in the UK, research shows that while these types of facilities typically attract infrequent shopping visits, they generally have wide catchment areas extending beyond a thirty minute drive time, and often draw shoppers and visitors from further afield depending on the scale, quality and mix of their retail offer. As the Study Area for this assessment corresponds to a 20 minute drive time, we have therefore assumed an ‘inflow’ of expenditure to the Hatfield Galleria of 40%. This estimate reflects the inflow estimate applied in the 2012 Update. For other out of centre shopping facilities in the Borough (e.g. Oldings Corner Retail Park) we have assumed expenditure inflow of 5% to take account of the proximity to the wider road network.
7.34 Typically, the potential for convenience goods expenditure ‘inflow’ from outside a defined Study Area is not identified for convenience turnover. This is on the assumption that shoppers are more likely to visit convenience facilities closure to where they live. However, there are exceptions to this rule. In this case, we have assumed that some shoppers visiting Welwyn Garden City from outside of the defined Study Area may undertake convenience shopping at one of the centre’s foodstores (e.g. Sainsbury’s and Waitrose). Therefore we have assumed a net inflow of 5% on the centre’s convenience turnover. Similarly, for out of centre foodstores, we have assumed that the relatively high level of inflow to Hatfield Galleria for comparison shopping may lead to some link trips to out of
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centre foodstores on key routes to the centre area, such as Tesco Extra at Oldings Corner. Again, we have assumed a net inflow of 5% on out of centre foodstores.
7.35 Based on the (survey-derived) market analysis and the ‘inflow’ assumptions, Table 6 (Appendix 6 and 7) sets out the revised convenience and comparison goods turnover estimates for the main centres and stores across the Borough.
RETAIL COMMITMENTS
7.36 In terms of retail commitments, Table 1 (Appendix 9) for convenience goods and Table 2 for comparison goods identify the major foodstores and non-food retail floorspace with planning permission based on information provided by Ashford Borough Council. Our assessment of the size and trading characteristics of these commitments has been informed by the evidence submitted in support of the planning applications, and our own informed judgements. The main commitments are:
Change of use from Employment to Retail, 21 Broadwater Road, Welwyn Garden City (ref: N6/2015/0327/FP): Planning permission was granted for a change of use to accommodate a Majestic Wine store. The unit extends to 268 sqm (gross) which is classed as convenience goods retail. The net sales area is estimated at 214 sqm, equating to a gross to net ratio of 80%. This reflects the trading format of Majestic Wine stores where stock is largely contained on the shop floor. Assuming a sales density derived from Mintel Retail Rankings of £4,500 per sqm in 2016, the store’s turnover is estimated at £0.96m by 2021.
Redevelopment of Salisbury Square, Old Hatfield Centre (ref: S6/2011/1994/MA): Planning permission was granted for the demolition of the existing shopping parade and residential units above to create a new mixed use development. The scheme includes four retail units at ground floor level, which form a total retail floorspace of 1,235 sqm (gross) with an estimated net sales area of 865 sqm. In the absence of any detail on future retail tenants, it is assumed that a half of the total net sale floorspace will be occupied by convenience retailers. Based on an average turnover of £5,000 per sqm to reflect local convenience shopping facilities, forecast turnover is estimated at £2.16m in 2021. The corresponding turnover of the comparison goods floorspace is estimated at £2.67m in 2021 based on an average sales density of £5,500 per sqm in 2016.
Hatfield Railway Station Interchange, Hatfield Railway Station, Old Hatfield (ref: S6/2013/0412/LO): Planning permission was granted to redevelop the railway station buildings and incorporate an upgraded bus interchange. The scheme includes provision for three retail units within the main ticket hall. The combined retail floorspace extends to 233 sqm (gross) equating to a net sales area of 163 sqm (assuming 70% of gross). It is assumed that the majority (75%) of the total floor area will be occupied by a convenience retailer with the remaining floorspace accommodating a cafe. Based on an average sales density for a local convenience retailer (£5,000 per sqm in 2016) this equates to a convenience turnover of
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£0.61m in 2021. The corresponding comparison goods turnover is estimated at £0.25m based on a sales density of £5,000 in 2016.
Redevelopment of 80 Station Road, Cuffley Village (ref: S6/2014/0243/MA): Planning permission was granted to redevelop a former car sales outlet (Turbocentre Car Sales) to create a 151 sqm (gross) retail unit, with a net sale area of 106 sqm (assuming 70% of gross). An end user has not been confirmed for the retail unit. For the purpose of this assessment we have assumed that the unit will be occupied by comparison retailer. Assuming an average sales density of £5,500 per sqm in 2016 for comparison goods, this equates to a turnover of £0.52m by 2021.
Redevelopment of former Homebase unit, Oldings Corner Retail Park (ref: S6/2015/1713/MAJ): Planning permission was to demolish the former Homebase unit and replace with a 1,766 sqm (gross) unit. The Retail Statement prepared in support of the application identifies the net sales area at 1,236 sqm. This includes 883 sqm at ground floor level and 353 sqm of mezzanine floorspace. The new unit is expected to attract a comparison goods retailer. For the purpose of this assessment we have assumed a high street fashion, which reflects the applicant’s retail impact assumptions. Using a sales density of £10,366 per sqm25 in 2016 to reflect a high street fashion retailer (e.g. River Island), the total turnover is estimated at £11.67m in 2021.
PLANNED INVESTMENT IN NEIGHBOURING AUTHORITIES
7.37 Consultation was undertaken with St Albans City and District, North Hertfordshire District, East Hertfordshire District, Broxbourne Borough, Hertsmere Borough and London Borough of Enfield Councils.
7.38 The discussions highlighted a number of key planned developments coming forward over the plan period, set out below. Of those that have been identified, planned retail investment in Broxbourne Borough has the biggest potential to impact on expenditure retention for Welwyn Hatfield Borough. The Borough’s emerging Local Plan identifies the need to accommodate up to 13,200 sqm net of convenience floorspace and up to 45,000 sqm net of comparison floorspace. The scale of new retail floorspace has been informed by the findings of the Broxbourne’s updated retail evidence base (Retail and Leisure Study, July 2015). It is noted that forecast capacity for new comparison floorspace is based on a potential uplift in comparison goods market shares generated from new investment in retail in the Borough.
7.39 With a lack of available sites in town centre locations, Broxbourne Borough Council is seeking to allocate an out of centre site at Brookfield Farm to accommodate the majority of forecast retail need for the Borough. The proposed site allocation is for 28,000 sqm net of comparison floorspace and
25 The sales density is discounted at 50% for mezzanine floorspace.
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7,000 sqm net for convenience floorspace. We understand that Broxbourne Borough Council is undertaking retail impact assessment for the Brookfield Farm, which will include considering the impact of the allocated retail floorspace on Welwyn Garden City and Hatfield Town Centre. Whilst stores in Broxbourne have a limited market share of comparison goods expenditure from Welwyn Hatfield, the scale of development and the out of centre location of Brookfield Farm means any future retail scheme is likely to have some level of impact on retained comparison goods expenditure retention in Welwyn Hatfield Borough.
7.40 Other sites and schemes earmarked for development in neighbouring authorities over the forecast period include the following:
No major retail commitments are identified in Stevenage Borough Council. The emerging Local Plan seeks to promote new retail floorspace across the Borough’s main centres, with particular focus on the regeneration of Stevenage Central. The emerging plan identifies some 4,600 sqm of new comparison goods floorspace for Stevenage Central, which form part of various regeneration schemes. For the Borough as a whole, the emerging Local Plan supports the provision of up to 7,600 sqm (net) of new convenience floorspace up to 2031. Whilst additional convenience goods floorspace is unlikely to impact on convenience expenditure retention for Welwyn Hatfield, the potential for new comparison retail floorspace in Stevenage Central will strengthen the centre’s competitive position against Welwyn Garden City. This is likely to reduce Welwyn Garden City’s comparison goods market share (11.9%) from Zone 7.
East Hertfordshire Council has identified a number of proposals that are aimed at enhancing the District’s main town centres. The Council has recently completed a Town Centre Urban Study for Hertford, which promotes the redevelopment of the Bircherley Green shopping precinct. The planned mixed use scheme includes retail and leisure provision, a new public square, and residential units. The retail offer will be anchored by a 2,040 sqm gross foodstore. It is assumed that the existing Waitrose will occupy the unit. Enhancements to retail offer and the shopping environment are likely to help strengthen expenditure retention for Hertford; particularly from Zone 6. As a consequence, this is likely to reduce expenditure directed to Welwyn Garden City which currently attracts 23.9% of comparison goods expenditure from Zone 6. In addition, the Council is promoting a new neighbourhood centre to serve new housing development to the east of Welwyn Garden City. This is considered further in Section 10 of this report.
A preliminary consultation with St Albans City and District Council confirmed that the Council is promoting regeneration initiatives for St Albans City Centre. The City is a competitor for Welwyn Hatfield, however the market share indicates that competition for expenditure largely confirmed to Zone 4 (34% of total comparison expenditure for this zone), where the shopping catchments for St Albans and Welwyn Garden City would overlap. St Albans benefits from a good range of comparison goods retailing, including a broad range of fashion
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offer. Investment in the city centre may have the potential to increase market share for comparison expenditure. However, it would depend on the level of investment and the scale of new retail development that come forward as part of future regeneration initiatives.
North Hertfordshire District has confirmed that there are no significant large-scale retail developments planned for the District. The two main retail commitments for the Borough include the renewal of a 2009 planning permission to extend the existing Tesco store at Baldock with an additional net floorspace of 1,764 sqm. In addition, planning permission was granted in 2014 for 1,670 sqm net Waitrose store on the edge of Royston. However, the Council do not anticipate the Waitrose store coming forward in the short term. We do not consider that these developments will impact on shopping patterns/ expenditure retention for Welwyn Hatfield Borough.
No major schemes were identified in Hertsmere Borough Council, nor have the Council allocated any sites in the emerging Site Allocations plan for major retail (i.e. over 1,000 sqm gross). A review of Borough’s most recent development plan confirms limited growth for new retail and commercial leisure development.
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8 RETAIL CAPACITY ASSESSMENT
8.1 This section sets out the results of the quantitative need (capacity) assessment for new retail (comparison and convenience goods) floorspace in Welwyn Hatfield Borough over the development plan period (to 2032). This assessment updates and supersedes the findings of the 2012 Update.
8.2 The update is based on CJ’s CREATe model and the most up to date average retail (convenience and comparison goods) expenditure and market shares (excluding SFT) identified in Section 9 and informed by key retail trends detailed in Section 3.
8.3 At the outset we advise that all capacity forecasts beyond a five year period should be treated with caution. This is because long term trends in the economy, consumer demand and retail property market could have a significant impact on the potential capacity and need for new retail floorspace. For example, as discussed previously, a higher growth in non-store retail sales (i.e. Internet sales) than forecast by Experian would reduce the capacity for new retail floorspace over time. Notwithstanding this, it should also be noted that this Borough-wide strategic capacity assessment is based on a standard constant market share approach. It does not therefore take account of any potential uplift in market shares and capacity that could occur within catchment areas due to the ‘claw back’ of expenditure to new retail floorspace in more convenient and sustainable town centre locations
‘BASELINE’ CAPACITY: BOROUGH AREA-WIDE FORECASTS
8.4 The ‘baseline’ Council area-wide (‘global’) capacity forecasts for both convenience and comparison goods is based on the 2012-based Sub-National Population Projections sourced from ONS, along with forecast expenditure derived from Experian. A more detailed breakdown is provided of the potential capacity for new floorspace in Welwyn Garden City, Hatfield Town Centre and smaller centres and shopping facilities in the Borough.
8.5 Overall, the capacity forecasts will enable the Borough’s local planning authority to test the strategic options for the spatial distribution of new retail-led development over the plan period, and make informed policy choices about where any forecast need should be met in accordance with the advice set out in the NPPF (paragraph 23). The allocation of sites to meet any identified need over the next five years and over the lifetime of the development plan will depend on a range of key considerations, including the suitability, viability and availability of sites in or on the edge of existing centres, and the potential to expand existing centres to accommodate the forecast needs.
8.6 It has necessarily been assumed for the purpose of the capacity assessment that the Borough’s (convenience and comparison goods) retail market share is in ‘equilibrium’ at the base year. In other words we assume that the total turnover of existing centres and stores in the Borough are broadly trading in line with ‘benchmark’ turnover levels at the base year. It is also supported by the findings
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of the market share analysis, which shows that market shares for stores in the town centres (based on the Study Area as a whole) have remained largely unchanged since the 2007 RLNA. In any case, we consider that the reliance on surplus expenditure based on stores where there is an indication of over-trading is not a robust basis for identifying capacity. The main reason is that benchmark turnovers, which are compared against survey derived turnover to identify evidence of under and over trading, are based on the average trading levels of stores nationwide. Therefore, stores in areas with greater disposable income are expected to trade above average benchmark levels. This is likely to be the case for foodstores in Welwyn Hatfield Borough.
8.7 For the above reasons, any residual expenditure available to support new retail floorspace within the Study Area over the development plan period is derived from the difference between the forecast growth in ‘current’ (survey-derived) turnover levels; and the growth in ‘benchmark’ turnovers based on applying year-on-year ‘productivity’ (‘efficiency’) growth rates to all existing and new retail floorspace 26.
Convenience Goods ‘Baseline’ Capacity
8.8 Table 1 (Appendix 10) sets out and explains the key steps underpinning the convenience goods capacity assessment. The ‘baseline’ expenditure and floorspace capacity forecasts are summarised in the table below:
Table 8.1 Borough-wide Forecast Convenience Goods Capacity
2021 2026 2032
Residual Expenditure (£m): £11.1 £25.2 £40.6
Floorspace Capacity (m2 net):
Option 1 - Foodstore: 905 2,060 3,311
Option 2 – Local Supermarket/ Deep Discounter: 1,849 4,206 6,760
Source: Table 1, Appendix 10
8.9 In order to convert the residual expenditure into a net sales figure we have assumed that new floorspace occupied by the ‘top 6’ grocers (i.e. Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Marks & Spencer) will achieve an average sales density of circa £12,250 per sqm in 2016 (2014 prices). As the table shows, after taking account of committed floorspace (identified in Table 1, Appendix 9), there is a considerable quantum of convenience floorspace over study period, with 905 sqm net by 2021; and more than doubling to 2,060 sqm by 2026. By the end of the study period,
26 The ‘productivity’ growth rates are based on Experian’s latest Retail Planner Briefing Note, which have been adjusted to take account of local trading factors such the size, quality and type of retail floorspace). The adjusted productivity growth rate equates to an average annual growth rate of 2.5% for comparison retail sales over the forecast period (2016 to 2032). No growth is identified for convenience retail sales.
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there is 3,311 sqm of forecast convenience goods floorspace, which could support a new major foodstore in the Borough.
8.10 Alternatively, based on a lower average sales level of £6,000 per sqm in 2016 the forecast expenditure capacity could accommodate a new supermarket (e.g. Co-Op, Budgens, etc.) and/or discount floorspace (e.g. Aldi, Lidl, Netto, etc.) trading at lower average sales levels. On this basis, forecast convenience goods capacity increases further with 1,849 sqm net identified by 2021, which could support a new deep discount store. By 2026, forecast capacity more than doubles to 4,206 sqm net and in 2026 and increasing to 6,760 sqm net by the end of the study period (2032).
8.11 In summary, with limited pipeline convenience floorspace to absorb forecast convenience expenditure, this results in a considerable quantum of forecast capacity for new floorspace over the study period. The findings identify capacity to support a major foodstore in the Borough. However, with the UK’s major six grocers scaling back on foodstore developments, it is questionable whether a major foodstore could be delivered, particularly in the short to medium term (i.e. up to 2026). Beyond this, there remains uncertainty about foodstore development as shoppers move further towards online grocery shopping and top-up shopping, while the popularity of deep discount foodstores continues to grow. As such the potential to meet forecast capacity is likely to be focused on delivering new deep discount foodstores (e.g. Aldi, Lidl, Netto, etc.) and local format foodstores (e.g. Sainsbury’s Local, Tesco Express, Little Waitrose, etc.) in sustainable and sequentially preferable locations in the Borough over the development plan period. Any new stores or expansion of existing stores should preferably be located within Welwyn Garden City and Hatfield town centres to strengthen footfall in these centres. At the same time, new convenience provision should be supported across the Borough’s smaller centres, albeit appropriate in scale to the centre’s role and function in the retail hierarchy.
Comparison Goods ‘Baseline’ Capacity
8.12 Table 1a (Appendix 11) sets out the detailed steps in the comparison goods capacity assessment. The residual expenditure and floorspace capacity forecasts are summarised in the table below. As for convenience goods this approach assumes ‘equilibrium’ at the base year and constant market shares over the forecast period.
Table 8.2 Borough-wide Forecast Comparison Goods Capacity
2021 2026 2032
Residual Expenditure (£m): £18.2 £73.2 £161.9
2 Floorspace Capacity (m net): 2,945 10,453 19,793
Source: Table 1, Appendix 11 (Steps 5 & 6)
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8.13 As the table shows, after taking into account all the known planned commitments identified in Table 2 (Appendix 9) there is forecast capacity for 2,945 sqm net of new comparison goods floorspace in 2021. Capacity more than triples to 10,453 sqm net by 2026; increasing to 19,973 sqm net by 2032. This could support an extension to existing town centre shopping facilities or support new comparison goods floorspace at available town centre sites. Alternatively, where town centre sites are not available the Council could consider edge of centre sites that support sustainable travel links to Welwyn Garden City and Hatfield town centres. However, any consideration of sites outside the defined town centres should be subject to satisfying the sequential and impact tests (where they breach retail impact floorspace thresholds).
8.14 It should be noted that the forecast expenditure ‘surplus’ has been converted into a net retail sales area based on an assumed average sales density for all new non-food floorspace of circa £5,500 per sqm at 2016. This is broadly equivalent to the average sales density of new comparison goods floorspace trading in prime shopping locations. However, average sales levels will inevitably vary between different locations and different types of operators27, and this will impact on the capacity of new retail floorspace. Local planning authorities will therefore need to take this into account when assessing and determining applications for different operators and different types of retail floorspace.
‘BASELINE’ CAPACITY: CENTRE FORECASTS
8.15 To further help inform the Council’s assessment of the potential scale and optimum location for new retail (convenience and comparison goods) development in the Borough, we have also carried out a more refined (centre-by-centre) capacity assessment for Welwyn Garden City and Hatfield town centres, as well the combined capacity for the Borough’s large village and neighbourhood centres and smaller centres. Further analysis has been provided on capacity for Moors Walk Neighbourhood Centre to help inform whether there is potential capacity to expand the centre’s convenience goods offer.
8.16 It should be noted at the outset that any forecast floorspace capacity identified for a specific centre/area does not necessarily mean that all the retail floorspace can and/or should be provided within that centre per se. For example, there may be a lack of suitable and viable sites available in some centres, or there may be other policy and physical constraints to development. Alternatively it may be more appropriate to locate the floorspace capacity in one centre over another to encourage more sustainable travel patterns and/or help to achieve specific policy, regeneration and/or investment objectives.
27 This includes the type of goods sold by the retailer, the location and quality of the retail floorspace, and the size and affluence of the catchment population. For example, published trading figures show that ‘bulky goods’ retailers in the DIY, carpet and furniture sectors generally achieve lower average sales levels of between £1,500 and £4,000 per m2, whereas large format electrical goods retailers can achieve much higher average sales levels of £7,000 per m2 and above.
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8.17 If sufficient town centre and/or edge of centre sites are not available to meet the forecast capacity over the development plan period, then local planning authorities are required by the NPPF (paragraph 23) to set policies for meeting the identified needs in other accessible and sustainable locations that are well connected to the town centre and are capable of generating benefits for the centre’s overall vitality and viability, such as through linked pedestrian trips and increased footfall. Against this background, the following sets out our approach and retail capacity forecasts for the Borough’s network of centres.
Welwyn Garden City Town Centre
8.18 The convenience goods capacity forecasts for Welwyn Garden City are set out in Table 2 (Appendix 10) and in Table 2 (Appendix 8) for comparison goods. The forecasts are summarised below:
Table 8.3 Welwyn Garden City – Retail Capacity Forecasts
2021 2026 2032
CONVENIENCE GOODS:
Residual Expenditure (£m): £2.8 £6.7 £11.0
Floorspace Capacity (m2 net):
Option 1 – Foodstore 227 544 897
Option 2 – Local Supermarket/ Deep Discount 463 1,111 1,831
COMPARISON GOODS:
Residual Expenditure (£m): £22.8 £62.3 £126.1
Floorspace Capacity (m2 net): 3,695 8,907 15,414
Source: Table 2, Appendix 10 and Appendix 11 (Steps 5 & 6)
8.19 As the table shows, after taking into account all the known planned commitments identified in Table 2 (Appendix 9) there is forecast capacity for 3,695 sqm net of new comparison goods floorspace in 2021. Capacity more than trebles to 8,907 sqm net by 2026; increasing to 15,414 sqm net by 2032. This could support an extension to existing town centre shopping facilities or support new comparison goods floorspace at available town centre sites. Alternatively, where town centre sites are not available the Council could consider edge of centre sites that support sustainable travel links to Welwyn Garden City town centre. However, any consideration of sites outside the defined town centres should be subject to satisfying the sequential and impact tests (where they breach retail impact floorspace thresholds.
8.20 The table also shows that by 2021 there is forecast capacity for 227 sqm net of new foodstore format floorspace, increasing to 544 sqm net by 2026 and 897 sqm net by 2032. This forecast capacity could support up to two local convenience ‘local’ format foodstores (e.g. Tesco Express, Sainsbury’s Local, etc.) over the short to medium term (up to 2026) or a small foodstore by the end of the study
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period (2032). Alternatively, there is capacity support a new deep discount foodstore (e.g. Lidl, Aldi, Netto) or smaller local supermarket facilities (e.g. Co-op, Budgens, etc.) based on total capacity (1,831 sqm net) over the study period (by 2032).
Hatfield Town Centre
8.21 The convenience goods capacity forecasts for Welwyn Garden City are set out in Table 3 (Appendix 10) and in Table 3 (Appendix 11) for comparison goods. The forecasts are summarised below:
Table 8.4 Hatfield Town Centre – Retail Capacity Forecasts
2021 2026 2032
CONVENIENCE GOODS:
Residual Expenditure (£m): £2.7 £4.9 £7.3
Floorspace Capacity (m2 net):
Option 1 – Foodstore 217 402 595
Option 2 – Local Supermarket/ Deep Discount 443 821 1,214
COMPARISON GOODS:
Residual Expenditure (£m): £4.2 £11.1 £22.0
Floorspace Capacity (m2 net): 681 1,581 2,684
Source: Table 3, Appendix 10 and 11 (Steps 5 & 6
8.22 As the table shows, there is limited forecast capacity for new convenience floorspace in Hatfield, with up to 595 sqm net identified for foodstore format floorspace over the study period (up to 2032). This could support a small extension to an existing foodstore in the town centre or a new ‘local’ format foodstore (e.g. Tesco Express, Sainsbury’s Local, Little Waitrose, etc.). Alternatively, forecast capacity could support a new local supermarket (e.g. Budgens, Co-op, etc.) or a deep discount foodstore (e.g. Lidl, Aldi, Netto, etc.) based on a lower sales density.
8.23 For comparison goods, there is forecast capacity to support up to 1,581 sqm net of new floorspace over the next ten years to 2026, increasing to 2,684 sqm by 2032. It should be noted that for the purpose of this assessment we have not included committed development that forms part of the redevelopment of Hatfield Town Centre East. We understand that the scheme is unlikely to be implemented. However, should a revised scheme come forward this could help to address identified capacity for new comparison floorspace for Hatfield Town Centre.
8.24 Alternatively, where town centre sites are not available the Council could consider edge of centre sites that support sustainable travel links to Hatfield town centre. However, any consideration of sites
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outside of the defined town centres should be subject to satisfying the sequential and impact tests (where they breach retail impact floorspace thresholds.
Smaller Centres
8.25 Forecast retail capacity for the Borough’s six large neighbourhood centres and network of smaller centres has been aggregated and is set out in Table 4 (Appendix 10) and in Table 4 (Appendix 11) for comparison goods. The forecasts are summarised below:
Table 8.5 Large Neighbourhood Centres – Retail Capacity Forecasts
2021 2026 2032
CONVENIENCE GOODS:
Residual Expenditure (£m): -£0.1 £2.3 £4.9
Floorspace Capacity (m2 net):
Option 1 – Foodstore -12 188 402
Option 2 – Local Supermarket/ Deep Discount -24 384 821
COMPARISON GOODS:
Residual Expenditure (£m): -£2.9 -£3.2 -£3.7
Floorspace Capacity (m2 net): -467 -458 -447
Source: Table 4, Appendix 10 and 11 (Steps 5 & 6)
Table 8.6 Large Village Centres – Retail Capacity Forecasts
2021 2026 2032
CONVENIENCE GOODS:
Residual Expenditure (£m): -£0.0 £0.7 £1.1
Floorspace Capacity (m2 net):
Option 1 – Foodstore 31 60 92
Option 2 – Local Supermarket/ Deep Discount 63 122 188
COMPARISON GOODS:
Residual Expenditure (£m): £0.0 £0.9 £2.2
Floorspace Capacity (m2 net): - 123 271
Source: Table 5, Appendix 10 and 11 (Steps 5 & 6
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Table 8.7 Small Neighbourhood & Village Centres – Retail Capacity Forecasts
2021 2026 2032
CONVENIENCE GOODS:
Residual Expenditure (£m): £0.9 £1.8 £2.8
Floorspace Capacity (m2 net):
Option 1 – Foodstore 75 150 232
Option 2 – Local Supermarket/ Deep Discount 153 305 473
COMPARISON GOODS:
Residual Expenditure (£m): £0.0 £0.0 £0.1
Floorspace Capacity (m2 net): - 4 6
Source: Table 6, Appendix 10 and 11 (Steps 5 & 6)
8.26 The combined capacity results for the Borough’s network of large neighbourhood and village centres and smaller centres shows limited capacity to support new retail development. This is expected for smaller centres where the main shopping role is focused on meeting day to day convenience shopping and service needs of the local catchment. This corresponds with the capacity findings for comparison goods capacity, which shows no capacity for the Borough’s large village centres. This is due to planned schemes in Old Hatfield, including the redevelopment of the railway station and Salisbury Square, which absorb all residual comparison expenditure identified for larger centres. Even discounting these schemes, capacity is limited. This reflects the limited trading potential for non-food retailers in smaller centres. A small quantum of capacity is identified for the Borough’s larger village centres, with up to 271 sqm net identified over the forecast period. No capacity is identified for smaller neighbourhood and village centres.
8.27 In contrast, the capacity results identify forecast capacity to support new convenience retail floorspace across the Borough’s neighbourhood and village centres. For the Borough’s larger neighbourhood centres, up to 402 sqm net of foodstore format floorspace is identified over the study period, which takes account of new convenience retail development committed as part of the planned schemes at Old Hatfield. They include the redevelopment of the railway station and Salisbury Square. However, we understand that there is uncertainty when these schemes are likely to be delivered. In any case, the identified capacity could support an extension to an existing supermarket or support new ‘local’ format foodstore outlets (e.g. Sainsbury’s Local, Tesco Express, Little Waitrose, etc.). Alternatively, based on a lower sales density there is capacity to support up to 821 sqm net of local supermarket/ deep discount floorspace. Capacity is more limited for the Borough’s large village centres, with up to 92 sqm net of foodstore format floorspace identified over the forecast period. For the Borough’s network of smaller neighbourhood and village centres, the
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assessment identifies up to 232 sqm net by 2032, which could support a local format foodstore or an extension to existing stores.
Rest of Borough
8.28 The capacity assessment quantifies residual forecast capacity for the Borough, which is generated from expenditure generated by edge and out of centre shopping facilities, including Hatfield Galleria. As the tables below shows, on discounting forecast capacity for the Welwyn Garden City town centre, Hatfield town centre, and the local/ village centres, a quantum of residual floorspace over the study period (up to 2032) is identified.
Table 8.8 Summary of Forecast Convenience Goods Capacity (sqm net)
2021 2026 2032
Welwyn Garden City Town Centre:
Option 1- Foodstore 227 544 897 Option 2- Local Supermarket/Deep Discounter 463 1,111 1,831
Hatfield Town Centre
Option 1- Foodstore 217 402 595 Option 2- Local Supermarket/Deep Discounter 443 821 1,214
Large Neighbourhood Centres
Option 1- Foodstore -12 188 402 Option 2- Local Supermarket/Deep Discounter -24 384 821
Large Village Centres
Option 1- Foodstore 31 60 92 Option 2- Local Supermarket/Deep Discounter 63 122 188
Small Neighbourhood & Village Centres
Option 1- Foodstore 75 150 232 Option 2- Local Supermarket/Deep Discounter 153 305 473
Rest of Borough
Option 1- Foodstore 368 717 1,094 Option 2- Local Supermarket/Deep Discounter 751 1,463 2,233
TOTAL BOROUGH :
Option 1- Foodstore 905 2,060 3,311 Option 2- Local Supermarket/Deep Discounter 1,849 4,206 6,760
Source: Tables 1-7, Appendix 10.
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Table 8.9 Summary of Forecast Comparison Goods Capacity (sqm net)
2021 2026 2032
Welwyn Garden City Town Centre 3,695 8,907 15,414
Hatfield Town Centre 681 1,581 2,684
Large Neighbourhood Centres -467 -458 -447
Large Village Centres 4 123 271
Rest of Borough -969 296 1,864
TOTAL BOROUGH: 2,945 10,453 19,793
Source: Tables 1-7, Appendix 11
8.29 The presence of major out of centre foodstores in the Borough (e.g. Tesco Extra Mount Pleasant and Morrisons Black Fan Road) is driving residual capacity for new convenience floorspace with up to 1,094 sqm net of foodstore format floorspace identified up to 2032. For comparison goods, planned new floorspace at Old Corner Retail Park absorbs residual Borough comparison goods expenditure in the short term, with capacity largely emerging towards the end of the study period (2032) for 1,675 sqm net of new floorspace. Much of this capacity will be generated from out of centre offer, particularly Hatfield Galleria. Given that national policy promotes the town centre ‘first’ approach to new town centre uses, this identified floorspace capacity should be used to support new retail development in line with the NPPF’s sequential test. In this case, this any surplus retail capacity in Borough should be directed to Welwyn Garden City and Hatfield town centres followed by the Borough’s smaller centres (subject to market demand).
SUMMARY
8.30 This section has assessed the Borough-wide ‘baseline’ capacity for new (convenience and comparison goods) retail floorspace in the Study Area over the forecast period drawing on the ONS 2012-based Sub-National Population Projections.
8.31 As its starting point, the strategic capacity assessment assumes that the Borough’s (convenience and comparison goods) retail market is in ‘equilibrium’ at the base year and holds market shares constant over the forecast period in accordance with good practice. The capacity forecasts take into account all the known retail floorspace commitments in the Borough at the time of preparing this study.
8.32 For convenience goods there is a considerable forecast capacity Borough-wide over the study period (2016 to 2032) to support new floorspace. The majority of this forecast capacity is associated with the growth in turnover of out of centre foodstores. In contrast, capacity for new convenience floorspace is more limited within town centre locations. In order to rebalance the distribution of
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convenience goods expenditure, policy should continue to promote convenience development at town centre locations, particularly in Welwyn Garden City and Hatfield town centres. Within the Borough’s smaller centres, capacity is also limited, which reflects the role of smaller centres in providing a top-up convenience shopping function rather than for main food shopping tips. However, in neighbourhood centres there may be a qualitative need to support new foodstore/ convenience facilities, particularly at centres that are close to or directly serving strategic housing sites.
8.33 The assessment identifies a significant quantum of forecast comparison goods capacity for the Borough over the study period, the majority of which is directed to Welwyn Garden City. This is expected given Welwyn Garden City’s role as the principal shopping destination for the Borough and the strength of retail offer in the centre. Forecast capacity for new comparison retail floorspace is more limited in Hatfield and assumes that planned retail accommodated associated with the Hatfield Town Centre East project is not implemented. For the Borough’s smaller centres, comparison capacity is very limited and reflects the limited role of comparison goods retailing.
8.34 Against this background meeting the need for the forecast new retail floorspace in full over the next 3-5 years and over the lifetime of the development plan will clearly depend on the Council identifying suitable and viable sites and redevelopment opportunities in the Borough’s town centres that are either available now, or will be available at some point in the next 5, 10 and 15 year periods. If appropriate sites and redevelopment opportunities are not likely to come forward over the development plan period, then consideration should be given by the Council to sites on the edge of these centres that are well connected to the primary shopping areas and are capable of reinforcing the pedestrian retail circuit and generating linked trip expenditure to the benefit of each centre’s overall vitality and viability.
8.35 Finally, it is important to restate that capacity forecasts beyond five years should be treated with caution, as they are based on various layers of assumptions and forecasts with regard to the trading performance of existing centres and stores, the growth in population and retail spending, constant market shares, etc. For example, if the growth in Internet and multi-channel shopping is stronger than current forecasts suggest, then this could reduce the future demand and capacity for new ‘physical’ space over the long term. The Council should take into account these margins for error when assessing the need for new retail floorspace, particularly post 2025.
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9 LEISURE ‘GAP’ ASSESSMENT
9.1 The NPPF (paragraph 23) states that in drawing up Local Plans to ensure the vitality of town centres, local planning authorities should promote competitive town centres that provide customer choice and a diverse retail offer and which reflect the individuality of town centres. Against this background leisure uses can make a significant contribution to a town centre’s vitality and viability. A good provision and choice of leisure facilities and uses can help to increase ‘dwell times’, footfall and turnover in centres, with significant benefits for both daytime and evening economies.
9.2 However, the commercial leisure sector is highly complex and dynamic, as commercial leisure uses are particularly sensitive to changes in economic, population, lifestyle and fashion trends. As a result, forecasting the growth of this sector and identifying the need for new facilities is more complicated than for retailing. Consequently the methods and approaches developed to forecast the need for new commercial leisure floorspace and uses are less sophisticated than for retailing.
9.3 The NPPF recommends that need assessments for new leisure uses and floorspace should take account of both quantitative and qualitative considerations (paragraph 161). In this context our analysis therefore focuses on the following key elements:
a review of the key trends driving market demand in the leisure sector over the last 10-15 years;
an audit of current commercial leisure uses in the Borough (both town and out-of-centre) to help identify any potential ‘gaps’ in provision;
a review of the results of the household survey to understand current commercial leisure participation rates and preferences across the Borough; and
a broad economic assessment of the need for new additional leisure facilities across Welwyn Hatfield based on different approaches.
9.4 For the purpose of our assessment we have necessarily focussed on the main commercial leisure uses that can make a significant contribution to the overall vitality and viability of town centres (i.e. cafés, bars, restaurants, cinemas, health clubs, bowling alleys, hotels etc.).
LEISURE EXPENDITURE GROWTH
9.5 Like the retail market, the commercial leisure sector has experienced significant growth in consumer and market demand since the mid-1990s; fuelled by a buoyant economy, growing disposable income and low unemployment levels. Although the leisure sector has not been immune to the impact of the recent economic downturn, leisure activities remain an important lifestyle choice for many consumers who are prioritising leisure over other areas of spending.
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9.6 The table below shows the UK average expenditure per head on commercial leisure services28 and the average for the defined Study Area based on Experian data. It shows that UK household spending on leisure services is dominated by the restaurant and café category (including pubs). This pattern is broadly repeated across all the zones.
Table 9.1 Estimates of Spending on Leisure Services in 2014 (£ per head)
Hairdressing Recreational Cultural Games of salons & Restaurants Accommodation & sporting services chance personal , cafes, etc. services grooming
Zone 1 £145 £277 £157 £87 £109 £984
Zone 2 £174 £296 £148 £99 £136 £1,275
Zone 3 £237 £402 £170 £152 £189 £1,497
Zone 4 £221 £371 £158 £139 £188 £1,374
Zone 5 £218 £357 £167 £130 £186 £1,333
Zone 6 £202 £346 £165 £126 £160 £1,296
Zone 7 £133 £288 £184 £81 £96 £972
Zone 8 £242 £410 £184 £154 £210 £1,537
Zone 9 £208 £350 £152 £136 £182 £1,447
Study Area Average £198 £344 £165 £123 £162 £1,302
UK Average £156 £300 £171 £91 £123 £1,129
Source: Experian, 2014 prices.
9.7 The table below shows the most recent leisure spend projections by Experian Business Strategies (EBS) as set out in Retail Planner Briefing Note 13 (October 2015). EBS forecasts shows a stronger growth forecast in the short term (2014-2017) before stabilising over the longer term (from 2018) to between +1.3% and 1.4% per annum. This forecast growth is higher than annual average historic growth rates for the period 1983-2013, which showed no growth.
Table 9.2 Actual & Forecast Growth in UK Leisure Spend (% per annum)
2013 2014 2015 2016 2017 2018-2022 2023-2035
Leisure Spend Growth (%) 0.2 1.4 2.7 1.6 1.6 1.3 1.4
Source: Experian Business Strategies, Retail Planner Briefing Note 13 (October 2015).
28 Excludes expenditure on education, insurance, social protection, and ‘other leisure’ as identified by Experian.
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9.8 The base year expenditure per capita levels for leisure (Table 11.1) have been projected forward to 2032 using Experian’s forecast annual growth rates (Table 11.2) and then applied to the projected population for each Study Zones to identify the total available expenditure on leisure and recreation goods and services. As for the retail assessment, we have assessed total available leisure expenditure based on the ONS’s 2012-based Sub-National Population Projections.
9.9 Looking at key zones within the Borough area, the table below shows that available commercial leisure expenditure for Zone 1 (which broadly corresponds to Welwyn Garden City) is forecast to increase to £112.5m by 2021. Between 2016 and 2032 leisure expenditure is forecast to increase by 46.9% to £129.7m. Zone 2 (the Hatfield area), is forecast to increase by 25.2% by 2026 from £104.2m in 2016 to 130.4m in 2026. By 2032, forecast leisure expenditure in Zone 2 will increase by 42.1% (from 2016) to £148.1m (+£43.9m). Zone 3 (which includes the villages of Welwyn and Woolmer Green) is forecast to increase from £68m to £85.3m in 2026 (+£17.4m/ 25.6%). By 2032, total available commercial leisure expenditure in Zone 3 will increase to £97.6m from the 2016 figure (+£29.6m/+43.5%).
Table 9.3 Total Available Commercial Leisure Expenditure: 2016 – 2032 (£m)
Change: Change: 2016 2021 2026 2032 2016-2032 2016-2032 (£ m) (%)
Zone 1 £88.3 £99.5 £112.5 £129.7 £41.4 46.9%
Zone 2 £104.2 £116.6 £130.4 £148.1 £43.9 42.1%
Zone 3 £68.0 £75.9 £85.4 £97.6 £29.6 43.5%
Zone 4 £68.9 £77.3 £86.6 £98.2 £29.3 42.6%
Zone 5 £73.1 £81.8 £91.4 £104.0 £31.0 42.4%
Zone 6 £53.7 £60.4 £67.4 £76.1 £22.4 41.6%
Zone 7 £156.8 £175.3 £195.3 £221.4 £64.6 41.2%
Zone 8 £73.4 £82.2 £91.5 £103.3 £29.9 40.7%
Zone 9 £169.7 £192.7 £217.1 £246.8 £77.1 45.4%
Study Area Average £95.1 £106.8 £119.7 £136.1 £41.0 43.1%
Source: Table 5 (Appendix 12). All monetary figures are expressed in 2014 prices.
9.10 Based on the broad leisure expenditure profile, the majority of the growth in leisure expenditure is likely to be weighted towards eating and drinking out. This highlights the potential to improve the scale and quality of Class A3 uses in the Borough’s two town centres over the development plan period, subject to market demand. The aim should be to strengthen the wider mix of leisure uses
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and attractions in both Welwyn Garden City and Hatfield town centres as a priority to ensure they can compete with other centres and to ensure their competitiveness with the Hatfield Galleria.
9.11 In the context of this forecast growth in leisure spend, the following commentary identifies the potential ‘gaps’ in the commercial leisure offer of the Borough’s main centres and the likely need for new uses and facilities over the forecast period.
CINEMA
Market Overview
9.12 The significant growth in modern multi-screen cinemas over the last three decades has been fuelled by a number of factors; including the increase in Hollywood ‘blockbusters’ and new developments in cinema technology (such as digital ‘surround-sound’ and, most recently, 3-D screen technology). Most multiplexes that opened during the 1990s were located on large out-of-centre and edge-of-town sites, often as part of shopping centres, retail parks or mixed leisure schemes featuring bowling, nightclubs and restaurants (such as, for example, Star City in Birmingham). Cinemas are important anchors for leisure and retail schemes, helping to generate footfall outside shopping hours, linked trips and spin-off expenditure to other shops and facilities, including cafés and restaurants. Multiplexes have also been particularly successful in attracting shoppers and visitors into ‘dead’ areas of shopping centres, such as upper levels or the ends of malls.
9.13 Although cinema audiences grew significantly during the 1990s, the UK cinema market has traditionally been dominated by a handful of operators namely Cineworld, Odeon/UCI; Vue (who operate the multiplexes in Westfield’s Stratford and White City schemes); and Showcase (the UK arm of National Amusements of the USA). There was significant consolidation in the UK market in 2012 when Odeon acquired the BFI Southbank and a site from AMC, Vue acquired the Apollo cinema chain and Cineworld acquired Picturehouse. From its beginnings in 1995 Cineworld now operates over 100 cinemas in the UK (including Picturehouse) and accounts for more than one quarter (25.9%) of the cinema box office market. Its most recent openings include an 11-screen cinema in Telford, a 6 screen site in St Neots and a 9 screen cinema in Wembley (all opened in 2013/14).
9.14 According to research by Dodona (a specialist market research consultancy in the cinema industry) there are 750 cinemas in the UK with a total of 3,909 screens, of which approximately three-quarters are multiplexes. It should be noted that the number of cinemas has fluctuated, and has decreased between 2013 and 14 by six, yet the number of screens has risen by 42 due to the increase in the number of multiplex screens and the loss of ‘traditional’ cinemas. The rest of the market is mainly represented by smaller multiplex operators and independents which tend to operate non-multiplex cinemas (i.e. less than five screens) and screens in mixed-use venues (such as arts centres).
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9.15 The cinema industry has not been immune from the recession and there have been some closures since 2008, although the majority have been smaller art centre venues rather than the larger chains. Notwithstanding this, the industry generally appears to be in good health and the UK is the second largest consumer market for filmed entertainment in the world after the USA. The latest research shows that box office revenue in 2014 in the UK exceeded £1bn for the fourth year in succession, based on 157.2m admissions, which although lower than in 2013 (165.5m admissions), maintained the flat trend that has been apparent since 2002. Overall the cinema sector has remained relatively resilient in the prevailing economic and consumer environment.
9.16 In recent years, cinema operators have also introduced changes to the cinema experience, including premium seating areas and better quality refreshments, such as alcohol and higher quality food. For example, Vue Cinemas introduced their ‘Evolution’ concept which provides a mix of seating types comprising bean bags and sofas, as well as regular seats. Cineworld has also introduced the ‘Screening Room’ concept, characterised by leather chairs and table service. The first 558m2 ‘Screening Room’ cinema opened in June 2011; in the Brewery, Cheltenham.
9.17 Research by Dodona indicates there has been a growth in smaller (Digital) cinemas to serve smaller catchment areas. These Digital cinemas are more flexible and less “space-hungry” as they do not require the large sloping auditoriums needed to accommodate traditional projectors. There are therefore opportunities for the modern cinema offer to be provided in existing buildings. Examples include the HMV in Wimbledon which has a small Curzon cinema above the store.
Existing Provision and Projected Demand
9.18 The results of the household survey show that around two thirds (67%) of the Study Area’s (Zones 1 to 9) population visit the cinema. This equates to 261,393 people, if taken as a percentage of the Study Area’s total population in 2016.
9.19 Of those that visit the cinema in the Study Area, just over half (52%) visit cinema facilities in Welwyn Hatfield, including Odeon in the Hatfield Galleria (40.5%), the only multiplex situated in the Borough. The cinema includes nine screens and is located on the top floor of the shopping centre. Related concessions include a Ben & Jerry’s Ice Cream shop and Costa Coffee shop. Premier seats are also available. The survey also indicated that 11.5% of those that visit the cinema in the Study Area also visit the Garden City Cinema (previously Campus West) in Welwyn Garden City where there are three cinema screens, now with permission to show films immediately as they ar e released, a lounge, café and the Hawthorne Theatre.
9.20 The survey identified a high level of expenditure leakage to the Cineworld in Stevenage (30% of cinema visits were to this location). This mainly included cinema goers from Zone 7 that lies outside the Borough in Stevenage (90% of those vising the cinema in this zone used the Cineworld in Stevenage) and Zone 6 which is also outside the Borough (47%). There was also a loss of
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expenditure from within the Borough as 55% of those living in Zone 3 who visited the cinema, visited the cinema in Stevenage.
9.21 With regard to frequency of visits, across the whole Study Area respondents mainly visited the cinema once a month (35%). Only 11% of respondents in the Study Area visit the cinema on a more frequent basis (e.g. once a week or fortnight).
9.22 In identifying capacity to support new cinema screens in the Borough, the assessment tests the potential for new screens using the latest evidence from Dodona and the British Film Institute (BFI) against the Study Area population. A standard way to gauge the level of cinema provision is by ‘screen density’, i.e. the number of screens per unit of population. The BFI indicates that the average screen density for cinema provision in the East of England is 3.9 screens per 100,000 people29 (British Film Institute, Statistical Yearbook 2014).
9.23 The HTIS showed that the vast majority of respondents from Zones 1, 2, 5, and 8 visit cinema facilities in Welwyn Hatfield. Therefore, we have assumed that the total population of these zones represent a primary cinema catchment. Cinemas in Welwyn Hatfield also attract visitors from Zones 3, 4, 6 and 9, accounting for half (50%) of all cinema visits from these zones. For the purpose of this assessment we have assumed that these zones represent a secondary cinema catchment for the Borough and account for half of the population from Zones 3, 4, 6 and 9.
9.24 Based on this average screen density and the cinema catchment population for the Welwyn Hatfield, the table below shows the requirement for additional cinema screens within the catchment area (Zones 1 to 6, 8 and 9).
Table 9.4 Potential Capacity for New Cinema Screens
2021 2026 2032
Primary Cinema Catchment (Zones 1, 2, 5, and 8) 164,107 171,825 180,332
Secondary Cinema Catchment (Zones 3, 4, and 9) 76,432 80,167 83,803
Total Cinema Catchment 240,539 251,992 264,135
Cinema Screen Density (screens per 100,000 persons) 3.9 3.9 3.9
Cinema Screen Potential 9 10 10
Existing & Planned Screen Provision* 13 13 13
Net Screen Potential -4 -3 -3
Source: Screen density for the East of England derived from British Film Institute Statistical Yearbook 2014 Notes: Forecast population for the Study Area is based on ONS 2012-based Sub-National Population Projections. Screen density is used to measure screen provision in a given area.
29 Statistical Yearbook 2014, British Film Institute and Dodana Research.
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9.25 The results of our assessment indicate that based on population growth and existing cinema provision there is no quantitative capacity for new cinema screens in the Borough. However, demand for new cinema screens is very much market led, particularly as most major cinema operators are currently expanding their venue portfolios. As such, there may be market interest to invest in new cinema provision, particularly where there is potential to attract cinema goers from the study area that are travelling to cinemas in Stevenage and St Albans. This could include upgrading existing cinema venues in the Borough, which may in turn increase patronage. Where there is market interest for new screens or a new cinema facility then it should be provided in Welwyn Garden City or Hatfield Town Centre as a priority.
9.26 It should be noted that investment in competing cinema locations (e.g. Stevenage and St Albans) could impact on demand for new cinema screens. Therefore, it is important that cinema offer in Welwyn Hatfield is preserved or enhanced in order to retain cinema custom, which supports other sectors (e.g. food and drink outlets) and makes an important contribution to the Borough’s family and evening economies.
EATING & DRINKING OUT
9.27 The food and beverage sector, including restaurants, bars and pubs (Class A3, A4 and A5), provide an increasingly important part of a town centre’s wider offer and economy. They also complement other town centres uses, particularly shops, offices and cinemas, helping to lengthen ‘dwell times’ (the time people spend in centres) and increase expenditure as part of the same trip.
Market Overview
9.28 As described previously average household spending on leisure services in the UK is dominated by eating and drinking out. Even in the context of the current economic recession this sector has remained buoyant. In terms of the pub trade, some of the key trends in recent years include:
A move to more flexible opening hours (resulting from licensing reforms implemented in November 2005), combined with pressures arising from lower alcoholic drink prices (particularly in supermarkets), has resulted in a number of pub operators widening their food and non-alcoholic beverage offer and the growth of so-called “gastro-pubs” as eating-out destinations in competition with more established restaurants.
Increased consolidation and closures in the pub industry. According to the Campaign for Real Ale (CAMRA) there have been 5,800 pub closures since 200830. Recent research by CAMRA also suggests that on average around 29 pubs closed every week in the UK between June and December 201431.
30 Source: Article published by CAMRA on 20th March 2013, www.camra.org.uk 31 Source: Published results from the CGA-CAMRA Pub Tracker published in January 2015
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Recent research by CAMRA identifies that there will be a rise in the ‘micro pub’, a pub that strips the pub back to basics with no televisions, loud music or game machines, to instead promote conversation and many have embraced craft beers. In January 2013 there were only 15 of these pubs, almost all in Kent. One year later there were 40 and it is expected that there will be 200 across the country by the end of the year
The sale of pubs for conversion to alternative uses has also increased over recent years, particularly for convenience retailing (e.g. Tesco Express and Sainsbury’s Local).
The Home Office has also introduced a much more aggressive policy towards the pub industry. Powers for local authorities to establish Alcohol Disorder Zones (ADZ) are included in the Violent Crime Reduction Act (2006), which also places a charge on pubs and bars in a designated area to pay for additional policing, environmental and other services in the neighbourhood. This increase in costs is also placing further pressure on the profit margins of some pub operators.
9.29 The restaurant sector has also experienced mixed fortunes during the economic downturn. Some of the key trends driving change in this sector include:
An increase in promotions and discounts by the multiples to attract customers during off-peak periods (e.g. Pizza Express).
More discerning customers who are basing their decisions to eat out on value for money, but not at the expense of quality in terms of service, food and the overall experience. Three successes are Jamie’s Italian, Bill’s and Cote. There has also been a growth in ‘all-you-can- eat’ style restaurants which are aimed at offering value for money (examples include the Taybarns brand owned by Whitbread).
For families in particular, going out for a meal has become more expensive, and many have switched to staying at home with a takeaway which has increased sales for businesses such as Domino’s Pizza.
9.30 The café sector has also experienced strong growth over the last five years, despite the impact of the economic downturn. The branded coffee chains dominate the market with some 6,495 outlets in 2014 and a £3.3bn turnover. Of these, the three leading multiple chains are Costa Coffee (1,821 outlets), Starbucks Coffee Company (824) and Caffè Nero (590), representing a combined 56% of the branded chain market by outlet numbers32. Costa Coffee has a recorded £878m turnover alone. Notwithstanding the rise of the multiples, there has also been growth in independent and specialist cafés and coffee houses, particularly those serving a more luxury or specialist offer (e.g. organic and Fairtrade).
32 Source: Allegra Strategies
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9.31 The strong independent coffee sector has fuelled many new start-up businesses in local centres. While many forecasters considered the café market to be saturated a few years ago, a recent study by management consultancy Allegra Strategies predicts that the total UK coffee shop market still has potential for strong growth, and there is forecast to be over 20,500 outlets by 2018, with a total turnover of £8.7 billion. There would therefore appear to be potential for further growth in the café market, driven mainly by branded coffee chain expansion and non-specialist operator growth.
Existing Provision
9.32 Based on the most recent Council audit and a site visit to the Borough’s two town centres, the current provision of Class A3 (restaurants and cafés), A4 (Pubs, bars etc.) and A5 (hot food takeaways) uses is as follows:
Table 9.5 Current Provision of Leisure Uses (%)
Class A3 Class A4 Class A5 Total A3-A5 Location % No. of Units % of Total
Welwyn Garden City 11% 0.6% 1.1% 23 12.6%
Hatfield Town Centre 7.8% 1.7% 4.4% 16 14%
UK Average 8.5% 1.5% 5.6% - 15.6%
Source: WHBC Town Centre Surveys and CJ Site Visit Survey 2015.
9.33 The table above shows that the main provision of Class A3-A5 uses are concentrated in Hatfield Town Centre and current provision (14%) is significantly under the Experian Goad UK average (22.4%). Welwyn Garden City town centre is identified as the Borough’s primary shopping, leisure and service destination. The figures in Table 11.5 do not reflect this role and instead suggests that additional food and beverage provision is required to fulfil this role as it currently has less provision than the lower order centre of Hatfield and has provision levels which are below the UK average (18.6%).
9.34 Despite the higher proportion of Class A3-A5 uses in Hatfield, the centre has attracted few multiple brands over recent years, with provision being provided by mainly independent operators. The level of choice for visitors to the centre is therefore limited. The Hatfield Galleria has attracted branded food and drink operators such as Bella Italia, Café Nero, McDonalds, Harvester, Frankie & Benny’s, Pizza Express, Nando’s and Costa Coffee. With such a wide provision of multiple food and beverage operators at Galleria, there is therefore a need for the town centre to improve and expand its offer in the future, which will help retain and attract town centre users.
9.35 Welwyn Garden City has a smaller proportion of food and drink operators, despite its role in the retail hierarchy. However, the range and quality of this provision is generally high and is better than that in
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Hatfield Town Centre. Leisure provision is focussed around restaurant and café provision with only two takeaways compared to Hatfield which has five units occupied by takeaways. Therefore the focus of Welwyn Garden City Town Centre is generally retail, with a good level of A3 provision but a low level of A4 and A5 provision. Welwyn Garden City town centre benefits from a number of mid- range national multiple brands including Bills, Costa Coffee, Café Nero, Prezzo and Pizza Express.
9.36 It is important that Hatfield and Welwyn Garden City town centres retain and enhance their food and beverage offer, as it not only supports the daytime economy, but can also drive their evening economy. As such, measures to attract new operators should be promoted where possible in Welwyn Garden City and Hatfield Town Centre. Welwyn Garden City is identified as the Borough’s main shopping centre and location for development therefore the leisure provision should reflect this and must be improved to compete with centres outside of the Borough. For Hatfield Town Centre, in particular there is an identified need to improve food and beverage offer to compete with Hatfield Galleria. This could include, for example, better quality restaurants targeted at families to help draw more people to the town centre and encourage them to stay longer.
9.37 In terms of late night entertainment, there is only one night club located in the Borough. The Forum is situated in Hatfield at the College Lane Campus of the University of Hertfordshire and mainly serves the local student population. There is also one cocktail bar and one public house in Hatfield Town Centre. No nightclub or dance venues were identified in Welwyn Garden City town centre, which is served by only three public houses, The Two Willows, The Doctor’s Tonic and The Parkway Bar.
A high proportion of respondents (88%) visit restaurants and cafés. Of this total, 23% visit a café or restaurant at least once a week.
Based on responses in Welwyn Garden City (Zone 1) only, the majority of respondents normally choose to eat out at restaurants in Welwyn Garden City (73%).
Responses for Zone 2 which covers Hatfield shows that Hatfield was the most frequented by those eating out (37%)
Within the Borough, Welwyn Garden City was the most popular location for visiting restaurants (13%) however centres outside of the Borough were the most popular overall. The main competitor is St Albans (23%) and Stevenage (17%) which combined have a significantly higher proportion than the Borough’s two town centres.
Some 53% of respondents in the Study Area visit pubs, bars and nightclub. In Welwyn Garden City (Zone 1) most chose to visit venues within Welwyn Garden City (70%) and in Hatfield (Zone 2), 40% of respondents visited venues in Hatfield. Across the Study Area, the majority visit St Albans (18%) or Stevenage (13%) and Welwyn Garden City (13%). Other frequently visited locations were Hertford (7%), Potters Bar (6%) and Harpenden (5%). In terms of frequency, 26% go at least once a fortnight.
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Forecast Demand for Eating and Drinking
9.38 In order to assess the potential capacity for new eating and drinking establishments we have adopted a standard and robust approach. The assessment focuses on demand for food and drink floorspace within the Borough’s town centres; Welwyn Garden City and Hatfield.
9.39 The approach is based on the assumption that between 15% and 20% of the forecast capacity for new comparison goods floorspace (as identified in Section 10) could support a mix of new leisure services including cafés, restaurants, takeaways, pubs and wine bars. This assumption is supported by research that specifically identified that the hospitality industry, in its widest sense, “…forms an important and sizeable proportion of premises averaging 24% of ground floor stock”33. Furthermore Experian GOAD’s centre reports show that on average cafe’s, restaurants, bars, pubs and takeaways account for over 14% of floorspace and 18% of outlets in the 2,500 shopping areas that they cover.
9.40 Based on 15% to 20% of the baseline comparison goods capacity forecasts set out in Section 8 we therefore estimate that there is a potential quantitative need for 2,240 sqm to 2,986 sqm of Class A3- A5 gross floorspace in the Borough by 2026. Forecast provision increases to between 4,241 sqm to 5,655 sqm by 2032.
Table 9.6 Eating & Drinking Out - Projected Gross Floorspace (sqm)
2021 2026 2032
Projected Comparison Floorspace 4,207 14,932 28,275
15% of Comparison Floorspace to A3/A4/A5 Uses 631 2,240 4,241
20% of Comparison Floorspace to A3/A4/A5 Uses 841 2,986 5,655
Source: Projected comparison floorspace sourced from Table 1 Appendix 11.
9.41 In summary, the forecast need for new food and beverage uses should be directed to Welwyn Garden City and Hatfield Town Centre first to help increase competition and choice, and to help stimulate the centre’s daytime/evening economies in accordance with national and local policies. Consultation with representatives from both town centres highlights a need for investment in the evening economy, which can in part be achieved by improving the quality and offer of restaurant and café offer. For Welwyn Garden City in particular, improved eating and drinking out options could help to capture commuter traffic passing through the station as well as lengthen the dwell time of shoppers visiting the town centre. Similarly, for Hatfield, improved eating and drinking provision could help to attract new visitors to the centre and encourage longer dwell times for visiting using other services.
33 The Streetscape of major UK cities’, Savills (Winter 2004, pg.3).
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9.42 Meeting any forecast need for new cafés, restaurants and bars is highly dependent on the level of market demand and confidence in the centres as trading locations. In simple terms the more successful, vital and viable a centre is, the more likely it will be that café and restaurant operators will want to locate there. While new investment in Welwyn Garden City Town Centre should be a priority given the centre’s prominence as a shopping destination and commuter hub, the quality of the eating and drinking offer should also be improved in Hatfield Town Centre at an appropriate scale to meet local demand, but subject to market demand.
HEALTH & FITNESS NEED
Market Overview
9.43 The health and fitness market has generally performed well during the economic downturn. The latest statistics from The Leisure Database Company (market research specialist for the leisure industry) show that over the twelve month period to March 2015, the industry has grown its total market value by 5.4% to £4.3 billion, its member base by 5.8% and the total number of facilities by 3.3%. According to the Leisure Database Company (LDC), there were an estimated 6,312 private health clubs and public fitness centres facilities in the UK in 2015, which represented a small net increase from the 6,112 facilities the previous year38. The main operators in the market currently include:
Esporta, Greens & David Lloyd Leisure – at the premium end of the market focus on health, racquet and tennis clubs;
Virgin Active & Nuffield Health (previously Cannons) – dominate the mid-range family-oriented health and fitness market; and
LA Fitness, Fitness First and Bannatyne’s Health Clubs – operate smaller in-town clubs at the more value end of the market.
9.44 However, the most significant growth in the sector in recent years has been fuelled by value and budget operators. The new wave of (“no frills”) fitness clubs includes EasyGym, Pure Gym, Fitness 4 Less, Fitspace, TruGym and SimplyGym. Their business models are based on significantly discounted monthly subscriptions (of between £10 and £20 on average) and 24-hour opening. Although these clubs provide a basic offer (for example, they do not generally include fitness classes, personal trainers, swimming pools, saunas or steam rooms) they appear well suited to the current economic climate and are proving popular. According to LDC, the budget gym sector now accounts for 6% of total private clubs and 14% of private sector membership.
9.45 Overall, the proportion of the population in 2014 with a gym membership was estimated at 13.2%. According to LDC, the average number of members per club in the UK is estimated to be 1,426, which takes into account the average for independent venues (726 per club) and leisure chains (2,198 per club). For the larger fitness chains (e.g. David Lloyds, Virgin, LA Fitness, etc.) the
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average club membership increases to 2,897, while budget chains are even higher at 3,452 members34.
9.46 The rapid growth of this sector has also been characterised by a marked shift in the location of clubs from out-of-centre locations to town centres, often as part of wider mixed use developments. This is helping to create a wider range of attractions and activity in town centres, particularly in the evenings and at weekends. More flexible planning policies will therefore need to be introduced which help to encourage an element of such uses within existing buildings or as part of mixed use schemes.
Existing Provision
9.47 The table below summarises the current representation of national, regional and independent privately-owned health and fitness operators in the Borough, as well as the Council-owned leisure centre.
Table 9.7 Existing Leisure Centres, Fitness Clubs & Gyms in the Borough
Public Sector Facility Location Private Sector (or Trust)
Any Time Fitness Welwyn Garden City Birchwood Leisure Centre Hatfield Curves Hatfield David Lloyd Hatfield Figure Shapers Hatfield Fitness Leisure Centre Panshanger Gosling Sports Park Welwyn Garden City Gymophobics Welwyn Garden City Hatfield Leisure Centre Hatfield Hatfield Swim Centre Hatfield Hertfordshire Sports Village Hatfield Norton Gym Welwyn Garden City Pumps Gym Hatfield 1RM Gym Welwyn Garden City
Source: Various
9.48 Hatfield’s gym and leisure offer include the Hatfield Leisure Centre, a large multi-activity centre (including sports hall, squash courts, all weather pitches and general fitness facilities), which is owned by the Council and run by a not for profit organisation. The same organisation (Fitnesse Leisure Partnership) also manages the Hatfield Swim Centre (offers a choice of three pools, fitness gym and spa). Hertfordshire Sports Village is located on the university campus in Hatfield with
34 Sourced from the 2015 State of the UK Fitness Industry, the Leisure Database Company.
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facilities including a swimming pool, sports hall and gym. There are two public sector gyms/leisure facilities located in Welwyn Garden City (including one located in Panshanger)
9.49 Welwyn Garden City has four privately managed gyms . These include Norton Gym located to the East of the town centre, and 1RM Gym. Private gyms in Hatfield include Pumps Gym and Curves. The Borough has only two branded gyms which include David Lloyd and Any Time Fitness which is located within the Howard Shopping Centre. It is apparent that there is a notable gap in the provision of branded health and fitness clubs; For example, Fitness First, LA Fitness and Virgin Active are not currently represented in the Borough.
9.50 Analysis of the household survey shows that 29.4% of respondents across the Study Area go to a gym or health club. The facilities located in Hatfield (though not necessarily within the town centre) had relatively low retention rates, 8.6% of respondents choosing ‘Hatfield’ generally, David Lloyd (2.5%), Hatfield Leisure Centre (2.5%), Birchwood Leisure Centre (2.0%), Curves (0.2%), Hatfield Swim Centre (1.7%) and Pumps Gym (1.1%). Welwyn Garden City had a slightly lower retention rate with 2.0% choosing ‘Welwyn Garden City’ generally, Any Time Fitness (0.4%), Gosling Sports Park (9.2%), Gymophobics (1.3%). The most frequented facility was Goslings Sport Park in Welwyn Garden City however the highest number of respondents (22.2%) stated that they used facilities in Stevenage in general which is a higher proportion than that of any in the Borough.
9.51 Competitor locations for health and fitness facilities outside the Borough were:
Stevenage (22%); St Albans (10.3%); and Potters Bar (5.4%)
9.52 Investment in health and fitness facilities would help to claw back some of this leakage and also have the potential benefit of improving the current participation rate identified by the survey (29.4%).
Forecast Demand for Health and Fitness
9.53 The need for health and fitness clubs can be linked to the potential demand arising from population growth at the local level. In this case the Study Area population is estimated to increase by 58,432 by 2032. It is likely that existing facilities will absorb some of this demand, and average membership levels will change over time in line with the constant changes in fitness facility formats.
9.54 Notwithstanding this, there would appear to be capacity to support an increase in leisure provision in the Borough over the medium to long-term. Based on the Study Area average participation rate of 29.6%35 and Welwyn Hatfield Borough’s retention rate of 37.1% identified by the household survey, this would potentially result in an additional 6,426 new gym and health and fitness members over the
35 Participation rate identified from the household survey.
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forecast period. Based on average membership rates for private fitness clubs identified earlier in this section, this could support up to two new gym facilities in the Borough.
9.55 As for the other leisure sectors, addressing this forecast capacity will be dependent on the level of market interest and demand. Given that some of the larger chain operators are not represented in the Borough, there may be scope for a new facility. There could also be potential to attract a budget or value operator, as this type of facility would appeal to a wider customer base. In turn this could help to increase participation and/or capture some of the ‘leaked’ trips to health and fitness facilities outside the Borough.
BINGO & GAMBLING
9.56 Gambling represents a significant and growing element of the leisure industry. The main sectors of the gambling industry comprise ‘games of chance’ (i.e. bingo clubs, casinos, betting shops, amusement arcades, etc.). We briefly describe the key trends in this sector and the forecast need/demand for new facilities in the Borough, if any, based on the available evidence.
Market Overview and Current Provision
9.57 The latest research by The Gambling Commission (Industry Statistics November 2014) indicates that there are over 653 licensed bingo premises in operation in the UK, which is a reduction of 25 premises over the last 12-18 months, despite a previous long term trend of increasing numbers of venues. In the 12 months up to June 2011 some 3.4% of UK adults visited bingo venues, but research by Mintel indicates that the industry has experienced a fall in revenues and admissions over recent years as a result of legislative changes (such as the ban on smoking in public places), the impact of the economic downturn and the growth of online gaming.
9.58 In response to falling admissions, bingo operators are increasingly taking advantage of the online market and embracing smart-phone technology through new ‘app’ development. This forms part of a wider trend and growth in ‘remote/online’ gambling, which includes gambling activities through the internet, telephone, radio, etc. Bingo operators are also increasingly looking to diversity their customer profile, and are marketing their clubs at a younger, predominantly female audience. As a result there has been an increase in the number of younger and more affluent bingo players over recent years, particularly as deregulation has enabled clubs to offer bigger (national) prizes.
9.59 In terms of Casinos, research shows that there were some 147 active casinos in the UK in March 2014, which represents an increase by three premises on the previous 12 months. The number of premises has remained fairly static over the past five years36. This sector is dominated by three companies: the Rank Group (incorporating Grosvenor Casinos and Gala Coral Casinos); and
36 Source: Gambling Commission Industry Statistics November 2014.
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Genting UK. There has been consolidation of the sector in the past few years, with acquisitions such as Rank Group’s purchase of Gala Coral Casinos making it the largest operator in the UK. The number of admissions to casinos increased substantially by 25% over the five year period up to 2010/11. This growth is largely explained by larger new casino venues granted licences under the 2005 Gambling Act.
9.60 There is no bingo club located within the Borough.. The survey results reflect that respondents travelled to Mecca Bingo located in Stevenage (53.13% of respondents). There are also no casinos in the Borough. The household survey results indicate that bingo and casino gambling is not a major leisure activity for the majority of respondents living in the Borough, with 2.9% indicating that they frequent bingo clubs or casinos. Of those that do, a high proportion visit a bingo club or casino only once every six months (30.3%). In our judgement, whilst the absence of a bingo hall in the Borough suggests an under provision for this activity, the participation rate is very low and the majority of those travelling to Mecca Bingo in Stevenage were from Zone 7 which is located outside of the Borough near to Stevenage.
9.61 Similarly, there is unlikely to be sufficient demand to accommodate the introduction of a casino venue. Furthermore, there is unlikely to be demand from casino operators who typically focus new outlets in major leisure destinations.
9.62 In summary, there is no demonstrable need to enhance existing provision to improve competition and choice at the local level, although this will be subject to market interest and demand from other bingo and casino operators. If demand arises in the future, we advise that this should be directed to the Borough’s main centres first in accordance with national and local plan policy.
TEN-PIN BOWLING
9.63 Tenpin bowling has been established as a commercial leisure activity in the UK for over 40 years and remains a strong family and group activity. Research shows that there are currently over 321 bowling centres in the UK37.
9.64 This sector benefited from a period of growth from the mid-1990s onwards, fuelled by the development of large entertainment ‘boxes’ and leisure parks at one end of the spectrum, and smaller independent specialist bowling facilities at the other end. A number of the successful bowling facilities opened over the last 15-20 years tend to form part of larger leisure complexes that include multi-screen cinemas, restaurants and nightclubs. It is the critical mass of leisure uses under one roof or as part of leisure parks that helps to underpin the viability of ten-pin bowling centres, which can struggle as standalone attractions. Examples of the smaller specialist operators include All Star Lanes which operates five bowling venues in the UK (four in London and one in Manchester)
37 Tenpin Bowling Market UK, Mintel (November 2012)
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and largely targets the corporate/private hire market. Bloomsbury Bowl Lanes also operates from smaller venues with sites in Bloomsbury (8 lanes) and Bristol (5 lanes). The company offers a 1950’s American-themed bowling venue with ancillary karaoke rooms, venue rooms for hire, DJ booths, bars, small scale cinema and a venue for bands and live performers/comedy nights.
9.65 There is no ten-pin bowling venue located in the Borough. However the household survey indicates that family entertainment (including tenpin bowling) is a reasonably popular leisure activity, with over 31.9% of respondents living in the Study Area indicating that they partake in this activity. The tenpin bowling venue in Stevenage (Hollywood Bowl) captures the majority of trips made by residents in the Borough (41.2%). Hollywood Bowl in Watford also captures 8.0% of trips. Roller City in Welwyn Garden City provides skating facilities however only 1.3% of respondents visited here. Of those in the Study Area that do visit family entertainment facilities, they go relatively infrequently 15% visiting once every two months, 38% visiting once every six months and 28% once a year.
9.66 Although there are existing tenpin bowling facilities outside the Borough, as the economy strengthens and as the population increases there may be a need for an additional facility over the long term. If this is the case and market demand exists, then a new facility should be directed to the Borough’s town centres first to help maintain and strengthen their diversity of offer and evening economies.
CULTURAL ACTIVITIES
9.67 The results of the 2015 household telephone survey show that 55.8% of respondents in the Study Area engage in cultural activities such as visiting the theatre, concerts or a music venue and 44.6% visit museums, galleries or places of historical and/or cultural interest. Participation levels are similar within the Borough’s core zones (Zones 1 and 2). The household survey shows that cultural activities are carried out infrequently with the majority of respondents visiting places of cultural interest once every six months (40.1%) and theatre, concerts or music venues every two months (25.9%). Respondents are also more likely to visit music/ theatre venues and also cultural or historical venues in Central London (43% and 43% respectively). This reflects the city’s draw as the country’s premier leisure and tourist destination, which is easily accessible to residents in Welwyn Hatfield Borough.
9.68 The household survey showed that relatively few visited museums, galleries or places of historical and/or cultural interest in Welwyn Hatfield Borough (1.9%), the majority of which refer to visits to Hatfield generally. Demand for new cultural facilities (such as theatres) is likely to be limited given the draw to major facilities in Central London.
HOTEL PROVISION
9.69 Hotel provision in Welwyn Hatfield Borough includes a range of occupiers, from budget multinationals to niche independents. Provision is distrusted throughout the settlements of both Welwyn Garden City and Hatfield. However, it is noted that there is relatively little provision located
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in the town centre. Hatfield has a high number of national multiple providers (including Ramada, Travelodge, Premier Inn and Mercure), most of which are out of centre and located in close proximity to junctions serving the A1(M) motorway. Welwyn Garden City has a number of providers which are more dispersed across the town in comparison to Hatfield. Branded occupiers include Premier Inn and Best Western. Provision located further out of the centre tends to be occupied by independents including a number of attractive farm and coaching houses. For example Tewin Bury Farm (located to the north east of Welwyn Garden City town centre) and The White Hart Hotel (located in Welwyn).
9.70 Competing centres outside of the borough tend to have a larger offer to Welwyn Garden City and Hatfield. For example, Stevenage has a range of branded providers like Holiday Inn and Premier Inn in addition to smaller independent providers.
9.71 There is scope to expand the Borough’s hotel provision, particularly within Welwyn Garden City Town Centre. The extension and refurbishment of upper levels of existing office accommodation to form a 74 bed 3* hotel at 21 Stonehills was granted planning permission in March 2014, however development is yet to be implemented. This would be a positive addition to the town’s current offer.
SUMMARY
9.72 As for retailing, the commercial leisure industry faces considerable challenges and pressures even as the economy improves. It is clear that consumers are becoming increasingly selective in terms of where and how they spend their discretionary leisure spending. There will also be a continued increase in at-home activities due to the advances in computers, tablets, television, gaming, and audio technology. The challenge for town centres and leisure operators in the future will therefore be to attract customers away from their homes.
9.73 The table below shows the percentage of the Study Area’s respondents to the household survey who indicated that they do not participate in the various leisure activities identified.
Table 9.8 Respondents in Study Area who do not participate in leisure activities Respondents who do not participate in Leisure Activity leisure activities
Eating out in restaurant and/or café 11.7%
Cinema 33.3%
Concert/theatre/music venue 44.2%
Drinking out in pub/bar/nightclub 47.3%
Cultural/historical interest 55.4%
Gym/health club/sports facility 70.6%
Family entertainment (i.e. Ten pin bowling, skating rink) 68.1%
Bingo/casino 97.1%
Source: HTIS 2015
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9.74 The table shows variation in the popularity of particular commercial leisure activities with eating and drinking out, visiting the cinema and going to a concert/ theatre/ music venue the most popular.
9.75 It also shows that the majority of the Study Area’s residents do not normally participate in other commercial leisure activities including going to the gym/health club, visiting a bingo or casino facility or family entertainment such as tenpin bowling.
9.76 Our review of the Borough’s commercial leisure sector and offer, and the results of the household survey, indicate that there is a relatively good level of leisure facilities (for example cinema and food and drink), although there is scope to improve the range and quality of this provision, particularly within Welwyn Garden City town centre. The participation rate for certain leisure activities is particularly high (e.g. restaurants and cinemas) and this offers the potential to enhance the overall offer, subject to market demand. There is clearly potential to improve and strengthen the leisure offer in the Borough’s main centres to help stimulate their evening economies and increase “dwell times” during the day to the benefit of other shops, businesses and facilities.
9.77 The assessment indicates that there is potential to support two branded health and fitness leisure facilities (depending on the size and type) based on projected population growth. A new operator could assist in improving the Borough’s market share of gym/health fitness memberships and increasing participation rates in this particular leisure activity.
9.78 In terms of cinema provision, the assessment found that a high proportion of respondents across the entire study area visit the cinema, and whilst the Odeon in Hatfield Galleria captures a high number of visits (40.5%), there is a high level of expenditure leakage to the nearby Cineworld in Stevenage (30%). While the quantitative assessment identifies no capacity to support new cinema screens there may be market demand from operators who are seeking to expand their venue portfolio. Any potential to support a new cinema facility should be directed as a priority to an in-centre location within either of the Borough’s two town centres.
9.79 Potential demand has been identified for eating and drinking out. There is potential to enhance food and drink offer in both Welwyn Garden City and Hatfield as a means of promoting the Borough’s day to evening time economy. As a priority, new floorspace for food and beverage outlets should be directed to Welwyn Garden City Town Centre, albeit that delivery will be subject to market demand. Similarly, the provision of new hotel accommodation in the borough should focus on Welwyn Garden City, particularly on creating new hotel space in the Town Centre. This will be addressed in part through current proposals for the extension and refurbishment of the upper levels of existing office accommodation to form a 74 bed 3* hotel at 21 Stonehills. This was granted planning permission in March 2014; however development is yet to be implemented. This would be a positive addition to the town’s current offer.
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9.80 For Welwyn Garden City Town Centre in particular, improvements to the range and quality of the food and drink offer are important, given the increasing competition it faces from the Hatfield Galleria and other competing centres outside the borough. Hatfield Town Centre contains a relatively low representation of key national multiple leisure brands, particularly in the food and drink sector. The promotion of quality food and beverage branded operators in the town centre should also be encouraged. In turn, this would strengthen both centres’ profiles as retail and leisure destinations; helping to increase footfall and dwell times in the town centre. It also provides the potential to encourage shoppers who visit Hatfield Town Centre to link their shopping trip to Hatfield Town Centre instead of visiting only the Galleria for branded food and beverage operators. Although Welwyn Garden City has a relatively good level of provision of branded and higher quality operators, for a centre which is the highest within the Borough’s hierarchy, a wider offer is needed, particularly as Hatfield has a higher proportion of leisure uses than Welwyn Garden City.
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10 ACCOMMODATING NEW RETAIL DEVELOPMENT
10.1 This section considers how forecast retail floorspace identified in the capacity assessment (Section 10) can be accommodated in the Borough. This includes reviewing the current retail hierarchy to establish whether there is a need to review the position of over and/ or under-performing centres within the hierarchy. This will help to inform the most appropriate location to accommodate new retail floorspace. Consideration is then given to the potential to direct new retail floorspace at strategic housing sites in the Borough as well as accommodating the expansion of retail offer Moors Walk Neighbourhood Centre. In addition, recommendations are provided on an appropriate floorspace threshold for the requirement of retail impact assessments (RIAs) in respect of retail proposals. This focuses on the proposed thresholds identified in the 2012 Update and whether they are still appropriate to assess new retail development coming forward in the Borough.
RETAIL HIERARCHY REVIEW
10.2 The retail hierarchy review is informed by the findings of the market share analysis (Section 4), the results of the health check assessment for the Borough’s network of centres (Section 6 to 8), and identified forecast retail capacity (Section 10).
10.3 The current retail hierarchy is set out in Policy CS5 of the Emerging Core Strategy, which prioritises new retail development to Welwyn Garden City and Hatfield Town Centre, followed by development at Large Neighbourhood and Village Centres, and the Borough’s network of smaller neighbourhood and village centres.
10.4 We consider that Borough’s two town centres remain the focus for new retail development. While Welwyn Garden City appears to be trading strongly in terms of retaining comparison good expenditure (particularly from study zones that sit within the Borough), there is still a need to ensure that the centre’s position as a regional centre (as defined by Javelin’s 2014-2015 Venuescore Ranking)(is maintained. This is particularly the case as competing centres seek to improve their own position through investment in their centres and wider boroughs.
10.5 For Hatfield Town Centre, there is an even greater need to strengthen retail offer in the town centre as well as promoting wider town centre uses to help generate footfall. While Hatfield is unlikely to compete on the same level as Welwyn Garden City as a regional shopping destination, it has the potential to promote a different retail offer that is catered to the local population. This could include focusing on value led retail.
10.6 A review of market shares for the Borough’s Large Neighbourhood Centres show a varied level of expenditure retention. Centres that benefit from a convenience anchor store are more likely to attract a greater market share, which includes Moors Walk (anchored by Lidl), Woodhall (anchored by Co- op), and Parkhouse Court (anchored by Aldi). The former two centres are trading well based on an
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audit of the centres, which recorded no retail vacancies. Parkhouse Court and Old Hatfield are the only one of the four centres that is experiencing retail vacancies and is less characteristic of a traditional neighbourhood centre. The centre was built as part of an apartment development and serves the Hatfield Aerodrome development. Footfall to the centre is largely supported by the Aldi store, which as the only Aldi store in the Borough it attracts a shopping catchment beyond the centre’s local catchment. This is evident from the market share analysis, which shows that the Aldi attracts convenience expenditure from eight of nine study zones. Haldens does not benefit from an anchor store but appears to be trading well from observations recorded from a site visit of the centre and on the basis that all retail units are fully occupied. In summary, the four centres appear to be adequately meeting the needs of their local catchment. Therefore, we do not recommend any changes to their position in the retail hierarchy. However, we recommend that the Council monitors vacancies at Parkhouse Court and encourages the occupation of units.
10.7 The Borough’s Large Village Centres also appear to be functioning within their role in serving the day to day needs of their local residential catchments; with particular focus on top-up shopping provision. Similarly, the Borough’s network of Small Neighbourhood and Village Centres provide a more limited retail and service function, but nonetheless have an important role within the retail hierarchy. We do not recommend any changes to their position in the retail hierarchy.
10.8 We also consider that the Council should maintain its town centre first approach, with a presumption against out of centre retail development. Hatfield Galleria is an important retail facility and is likely to attract a broad customer catchment that is typical of outlet schemes. However, it is critical that the centre continues to operate as a discount outlet centre, which minimises competition with Hatfield Town Centre. Any future expansion of the centre should be for outlet concepts only, rather than general comparison retailer and dedicated discount brands (e.g. Sports Direct). This would ensure that the centre does not compete with Hatfield Town Centre. We do not consider that the centre is included within the retail hierarchy and it should continue to be treated as an out of centre retail destination.
POTENTIAL FOR NEW NEIGHBOURHOOD CENTRES
10.9 Capacity identified for the smaller centres as well as residual capacity (i.e. rest of Borough) could be used to support new neighbourhood centres serving strategic housing growth areas in the Borough. The Council’s Strategic Housing Land Availability Assessment 2012 (SHLAA) identifies sites across the Borough that could support new housing. Key sites identified in the SHLAA that have the potential to accommodate major residential expansion, include:
Site Hat1 - land north of Hatfield (1,600 homes)
Site WGC5 - Birchaill Garden Suburb (1,200 homes), located south-east of Welwyn Garden City
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Site WGC4 – the former Panshanger Airfield located north east of Welwyn Garden City has the potential to accommodate 725 homes
10.10 In addition, a proposed strategic housing site east of Welwyn Garden City, which sits just within East Hertfordshire District, is identified in the East Hertfordshire Draft District Plan Preferred Options Consultation (2014). The site identified as EWEL1 also forms part of Birchall Garden Suburb and has the potential to accommodate 1,700 new units.
10.11 The above sites are likely to increase demand for local facilities, particularly for convenience shopping. For the larger strategic sites in particular (i.e. SHLAA sites HAT1 and WGC5), the scale of residential development could support a neighbourhood centre to serve the future population of the expansion area, with particular focus on top-up convenience offer and other commercial and community services. This would ensure that local facilities are within walking distance of the new community, with local centres typically serving a walkable catchment of up to 800 metres.
10.12 The potential to support a new local centre as part of proposals coming forward for the strategic housing sites would be dependent on the proximity and accessibility to existing retail centres, and the extent to which these centres can serve the shopping and community needs of the future population. For example, the larger SHLAA sites (i.e. sites HAT1 and WGC5) are relatively isolated from existing centres, particularly in terms of walking distances to local convenience offer. Therefore taking account of this and the scale of housing proposed each site can accommodate there is potential to support a ‘local’ format foodstore or similar as part of a new local centre. This would ensure that future residents have appropriate top up shopping facilities within walking distance while main food offer would be provided by existing major foodstores. At the same time, by limiting retail offer to a local function it will limit the potential for trade diversion from nearby local centres.
10.13 It should be noted that demand for new convenience offer at planned housing sites or settlements that are subject to planning housing growth will be dependent on market demand from grocery retailers.
EXPANSION OF MOORS WALK NEIGHBOURHOOD CENTRE
10.14 The study examined the potential to expand town centre facilities within Moors Walk Neighbourhood Centre, focusing on potential opportunities to support new retail development. The assessment is informed by previous stages of the study which provide a more detailed assessment of retail market shares, current retail provision and deficiencies, and forecast need to support new retail floorspace.
10.15 The market share assessment show that Moors Walk is attracting a very limited market share of retail expenditure based on the Study Area and from Zone 1, within which the centre is located. Based on the results of the household survey the centre is not retaining any comparison goods expenditure, which is expected for a centre of its size. It should be noted that other large
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neighbourhood centres are retaining little or no comparison goods expenditure. Moors Walk attracts a reasonable market share of convenience goods expenditure, retaining 13.1% of expenditure from Zone 1 and 2.3% from Zone 2. This is principally due to the Lidl store and Tesco Express, which account for all convenience expenditure retained in the centre.
10.16 The retail audit observed that Moors Walk is busy, has no vacancies, and has benefited from recent public realm improvements. It also noted that Lidl and Tesco Express stores serve as important anchors and generate footfall in the centre, which is reflected in the findings of the market share analysis. Lidl is attracting a wider catchment beyond the local community, including expenditure from Zone 1. Furthermore, a review of the store’s turnover against the average company benchmark indicates that the store is over-trading by circa 82%.
10.17 An assessment of retail capacity for the centre identifies limited capacity to support new retail floorspace development, particularly for comparison goods. For a centre of its size, there is likely to be limited demand or retailer requirements given that the centre already benefits from a foodstore format ‘local’ convenience outlet (Tesco Express) and a deep discount operator, as well as the centre’s proximity to existing foodstores in Welwyn Garden City and out of centre destinations.
10.18 However, should the Council pursue the potential to expand the existing neighbourhood centre, there may be potential to expand the retail area into the public open space to the rear of the parade, either to expand the retail units along the side of the Lidl store into what is currently hard standing with seating. This area appears little used at present. There is also an area of green space beyond the parade, which could support development, although this may be protected as public open space.
IMPACT ASSESSMENT: LOCAL FLOORSPACE THRESHOLDS
10.19 Local planning authorities are encouraged to set a local (floorspace-based) impact threshold, rather than use the default of 2,500 sqm gross identified by the NPPF (paragraph 26) when considering applications for retail developments outside of town centres, including edge and out of centre sites. The 2010 RTCNA recommended a floorspace threshold of 1,000 sqm gross for retail proposals outside of town centres (i.e. Welwyn Garden City and Hatfield Town Centre) and a lower threshold of 500 sqm gross for neighbourhood and village centres.
10.20 As part of this study we have reviewed whether the 2010 RLNA recommendations are still appropriate, taking account of the findings of the qualitative and quantitative analysis, more up to date retail trends,; demand for edge and out of centre retail units, and changing retail formats. Of particular note, consideration is given to guidance set out in in the Planning Practice Guidance (PPG), which provides advice in setting a locally appropriate threshold. The PPG states that it will be important to consider the:
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scale of proposals relative to town centres;
the existing viability and vitality of town centres;
cumulative effects of recent developments;
whether local town centres are vulnerable;
likely effects of development on any town centre strategy; and
impact on any other planned investment.
10.21 The quantitative and qualitative research evidence shows that the majority of the Borough’s centres are trading well. Focusing on the two town centres, shop vacancies in Welwyn Garden City and Hatfield town centres are below the national average, and have fallen in both centres since 2012. In terms of demand, retailer requirements appear relatively subdued for Welwyn Garden City despite the presence of major retail anchors, while retailer requirements are low for Hatfield. We understand that there is pressure for out of centre retail development, which may be influenced by a lack of modern retail accommodation in both centres.
10.22 A review of unit sizes across the Borough’s centres based on units surveyed by CoStar Suite provided a comparison of average unit sizes, focusing on Welwyn Garden City, Hatfield and the Borough’s large Neighbourhood Centres. As the table below shows, the majority of retail units recorded by CoStar have a floorplate that is less than 300 sqm.
Table 10.1 Unit Sizes by Centre
Average Unit Unit Size (sqm gross) No. Units Centre Size Surveyed (sqm gross) <300 <500 <1,000 >1,000
Welwyn Garden City 35 1,206 17 4 5 5
Hatfield Town Centre 44 560 32 5 4 3
Large Neighbourhood Centres 20 239 12 8 0 0
Source: CoStar Suite
10.23 The average size of units across the different centres varies, with the average unit size higher in Welwyn Garden City (1,206 sqm), which reflects a greater number of anchor retailers with large floorplates (e.g. John Lewis, Marks and Spencer, Sainsbury’s, etc.). The average unit size for stores recorded in Hatfield is 560 sqm. Excluding larger units (i.e. greater than 1,000 sqm) the average unit size for both town centres reduces to 253 sqm and 209 sqm, respectively, which is more line with the average unit size for the Borough’s large neighbourhood centres.
10.24 In terms of the size of units in demand from retailers, a review of committed schemes shows that out of the five identified committed schemes (Tables 1 and 2, Appendix 9), four comprise units that are
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less than 300 sqm. In addition, information on retailer requirements for Welwyn Garden City and Hatfield town centres shows that retail operators are seeking retail units ranging in size from 186 sqm gross to 557 sqm gross.
10.25 The above review of existing retail units and indicators of demand for retail accommodation shows that the Borough’s town centres are characterised by smaller retail floorplates (i.e. less than 300 sqm gross), particularly the Borough’s smaller centres. These smaller centres largely cater for local convenience retail and service needs and are more susceptible to impact from competing offer at edge and out of centre development.
10.26 Larger retail units are important for attracting new retailers to Welwyn Garden City and Hatfield. Both centres would benefit from an increase in larger floorplates to meet retailer requirements, particularly for comparison retail operators. Retail trends show that modern retailers selling a range of comparison goods (including fashion, homestore and ‘bulky’ goods retailers) have requirements for larger format shop units with a minimum floorspace of between 500 sqm and 1,000 sqm gross. This scale of floorspace provides operators with the necessary minimum ‘critical mass’ of sales needed to display their full range of goods in-store and attract customers from a wider catchment area, particularly where they are co-located alongside similar stores in town centre and out-of-centre locations. In general terms larger format non-food stores of over 500 sqm gross are also unlikely to trade as a purely local facility38.
10.27 The assessment of current trends in the food/grocery sector has also highlighted the dynamic growth in smaller convenience stores operated by the major grocers (i.e. Sainsbury’s Local, Tesco Express, Little Waitrose, etc.). Although sizes vary from location-to-location, the main grocers are generally seeking new convenience stores with an average gross floorspace ranging from 200 sqm for Tesco Express stores, 400 sqm for Sainsbury’s Local, and 500 sqm for Little Waitrose. In circumstances where these smaller stores are proposed on the edge of or outside smaller local and village centres, they could have a significant adverse impact on their trading performance, and overall vitality and viability. This will particularly be the case where the existing centres are dependent on convenience (‘top-up’) shopping to help anchor to their retail offer and generate footfall and linked trips/expenditure to the benefit of other shops, services and facilities.
10.28 We therefore conclude in this case that it is reasonable for applicants proposing developments for new comparison and convenience goods retailing of 500 sqm gross and above to demonstrate that they will not have a significant adverse impact on the vitality and viability of Welwyn Garden City and Hatfield town centres, either on their own or cumulatively with other commitments in the area, in accordance with the NPPF. For the Borough’s network of smaller centres, we recommend a
38 According to the Sunday Trading laws a ‘large shop’ is defined as being over 280m2 gross. This provides a broad indication at the national level as to what constitutes a ‘large shop’ capable of generating a reasonable amount of trade (and, therefore, the potential to result in an impact on shopping patterns).
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threshold of 300 sqm gross as these centres are more vulnerable to impact, particularly from local convenience operators.
10.29 In our judgement reducing the recommended thresholds in the 2010 RTCNA from 1,000 sqm to 500 sqm for Welwyn Garden City and Hatfield Town Centre and from 500 sqm to 300 sqm for the Borough’s smaller centres is a reasonable and reflects changing retail formats; particularly in the local convenience sector. The lower impact thresholds will provide the local planning authority with sufficient flexibility to assess the merits and implications of edge and out-of-centre applications that could potentially have significant implications for the viability and delivery of new or extended floorspace in these existing centres. We also advise that this threshold should be applied, where relevant, to change of use applications and applications seeking variations of conditions.
10.30 We also consider that the revised impact thresholds are reasonable in this case based on our experience of advising other local planning authorities, and also drawing on the minimum impact thresholds identified in recently adopted local plans (including, for example, Harrogate Borough, Rushmoor Borough, Richmondshire District Council, Rother District Council, Rotherham Metropolitan Council, Stafford Borough Council, Warrington Borough Council, Norwich City Council and many others.
10.31 Notwithstanding the use of a lower locally set impact threshold, it is important that the scope of any Retail Impact Assessment (RIA) in support of planning applications is discussed and agreed between the applicants and the Council at an early stage in the pre-application process. The level of detail included within a RIA should be proportionate to the scale and type of retail floorspace proposed, and should be agreed between the Council and applicant on a case-by-case basis.
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GLOSSARY
CITY CENTRES: The highest level of centre identified in development plans. In terms of hierarchies, they will often be a regional centre and will serve a wide catchment. The centre may be very large, embracing a wide range of activities and may be distinguished by areas which may perform different main functions.
TOWN CENTRES: Town centres will usually be the second level of centres after city centres and, in many cases, they will be the principal centre or centres in a local authority’s area. In rural areas they are likely to be market towns and other centres of similar size and role which function as important service centres, providing a range of facilities and services for extensive rural catchment areas. In planning the future of town centres, local planning authorities should consider the function of different parts of the centre and how these contribute to its overall vitality and viability.
DISTRICT CENTRES: District centres will usually comprise groups of shops often containing at least one supermarket or superstore, and a range of non-retail services, such as banks, building societies and restaurants, as well as local public facilities such as a library.
LOCAL CENTRES: Local centres include a range of small shops of a local nature, serving a small catchment. Typically, local centres might include, amongst other shops, a small supermarket, a newsagent, a sub-post office and a pharmacy. Other facilities could include a hot-food take-away and launderette.
TOWN CENTRE USES: Main town centre uses are retail development (including warehouse clubs and factory outlet centres); leisure, entertainment facilities the more intensive sport and recreation uses (including cinemas, restaurants, drive-through restaurants, bars and pubs, nightclubs, casinos, health and fitness centres, indoor bowling centres, and bingo halls); offices; and arts, cultural and tourism development (including theatres, museums, galleries and concert halls, hotels and conference facilities).
TOWN CENTRE Defined area, including the primary shopping area and areas of predominantly leisure, business and BOUNDARY: other main town centre uses within or adjacent to the primary shopping area. The extent of the town centre should be defined on a proposals map.
PRIMARY SHOPPING Defined area where retail development is concentrated (generally comprising the primary and those AREA (PSA) secondary frontages which are adjoining and closely related to the primary shopping frontage). The extent of the primary shopping area should be defined on the proposals map. Smaller centres may not have areas of predominantly leisure, business and other main town centre uses adjacent to the primary shopping area, therefore the town centre may not extend beyond the primary shopping area.
PRIMARY & SECONDARY Primary frontages are likely to include a high proportion of retail uses which may include food, FRONTAGES drinks, clothing and household goods. Secondary frontages provide greater opportunities for a diversity of uses, such as restaurants, cinemas and businesses.
EDGE-OF-CENTRE For retail purposes, a location that is well connected up to 300 metres from the primary shopping area. For all other main town centre uses, a location within 300 metres of a town centre boundary. For office development, this includes locations outside the town centre but within 500 metres of a public transport interchange. In determining whether a site falls within the definition of edge-of- centre, account should be taken of local circumstances.
OUT-OF-CENTRE A location which is not in or on the edge of a centre but not necessarily outside the urban area.
OUT-OF-TOWN A location out of centre that is outside the existing urban area.
CONVENIENCE Convenience retailing is the provision of everyday essential items, including food, drinks, SHOPPING newspapers/magazines and confectionery.
SUPERMARKETS Self-service stores selling mainly food, with a trading floorspace less than 2,500 square metres, often with car parking.
SUPERSTORES Self-service stores selling mainly food, or food and non-food goods, usually with more than 2,500 square metres trading floorspace, with supporting car parking.
COMPARISON Comparison retailing is the provision of items not obtained on a frequent basis. These include SHOPPING clothing, footwear, household and recreational goods.
RETAIL WAREHOUSES Large stores specialising in the sale of household goods (such as carpets, furniture and electrical goods), DIY items and other ranges of goods, catering mainly for car-borne customers.
RETAIL PARKS An agglomeration of at least 3 retail warehouses.
WAREHOUSE CLUBS Large businesses specialising in volume sales of reduced priced goods. The operator may limit access to businesses, organisations or classes of individual.
FACTORY OUTLET Groups of shops specialising in selling seconds and end-of-line goods at discounted prices. CENTRES
Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
REGIONAL & SUB- Out-of-centre shopping centres which are generally over shopping centres 50,000 square metres REGIONAL SHOPPING gross retail area, typically comprising a wide variety of comparison goods stores. CENTRES
LEISURE PARKS Leisure parks often feature a mix of leisure facilities, such as a multi-screen cinema, indoor bowling centres, night club, restaurants, bars and fast-food outlets, with car parking.
CONVENIENCE GOODS Expenditure (including VAT as applicable) on goods in COICOP categories: Food and non-alcoholic EXPENDITURE beverages, Tobacco, Alcoholic beverages (off-trade), Newspapers and periodicals, Non-durable household goods.
COMPARISON GOODS Expenditure (including VAT as applicable) on goods in COICOP Categories: Clothing materials & EXPENDITURE garments, Shoes & other footwear, Materials for maintenance & repair of dwellings, Furniture & furnishings; carpets & other floor coverings, Household textiles, Major household appliances, whether electric or not, Small electric household appliances, Tools & miscellaneous accessories, Glassware, tableware & household utensils, Medical goods & other pharmaceutical products, Therapeutic appliances & equipment, Bicycles, Recording media, Games, toys & hobbies; sport & camping equipment; musical instruments, Gardens, plants & flowers, Pets & related products, Books & stationery, Audio-visual, photographic and information processing equipment, Appliances for personal care, Jewellery, watches & clocks, Other personal effects.
SPECIAL FORMS OF All retail sales not in shops and stores; including sales via the internet, mail order, TV shopping, TRADING party plan, vending machines, door-to-door and temporary open market stalls.
GROSS GROUND FLOOR The area shown on the Ordnance Survey map or other plans as being occupied by buildings and FOOTPRINT covered areas measured externally. FLOORSPACE
GROSS RETAIL The total built floor area measured externally which is occupied exclusively by a retailer or retailers; FLOORSPACE excluding open areas used for the storage, display or sale of goods.
NET RETAIL SALES The sales area within a building (i.e. all internal areas accessible to the customer), but excluding AREA checkouts, lobbies, concessions, restaurants, customer toilets and walkways behind the checkouts.
RETAIL SALES DENSITY Convenience goods, comparison goods or all goods retail sales (stated as including or excluding VAT) for a specified year on the price basis indicated, divided by the net retail sales area generating those sales.
The percentage by which a retail sales density is assumed to increase annually in real terms over a FLOORSPACE stated period. The choice of the most appropriate level of growth will depend on individual ‘PRODUCTIVITY’ circumstances, and in particular the capacity of existing floorspace to absorb increased sales. It is (‘EFFICIENCY’ ) also important that selected rates of growth in productivity are compatible with assumptions about GROWTH the growth in per capita expenditure.
QUANTITATIVE NEED Is conventionally measured as expenditure capacity (i.e. the balance between the turnover capacity of existing facilities and available expenditure in any given area). Expenditure capacity, or ‘quantitative need’ can arise as a result of forecast expenditure growth (either through population growth or increase in spending), or by identification of an imbalance between the existing facilities and current level of expenditure available in an area.
QUALITATIVE NEED Includes more subjective measures such as, for example, consumer choice; the appropriate distribution of facilities; and the needs of those living in deprived areas. ‘Over trading’ is also identified as a measure of qualitative need, although evidence of significant over-crowding, etc., may also be an indicator of quantitative need.
OVERTRADING The extent to which the turnover of existing stores significantly exceeds benchmark turnovers may be a qualitative indicator of need, and in some cases inform quantitative need considerations. For example it may be an expression of the poor range of existing facilities or limited choice of stores and a lack of new floorspace within a locality. In certain cases ‘overtrading’ occurs when there is an imbalance between demand (i.e. available spend) and supply (i.e. existing floorspace capacity).
BENCHMARK TURNOVER In the case of specific types of provision (such as foodstores) company average turnover figures are widely available and can provide an indication of a ‘benchmark’ turnover for existing facilities. However, turnover benchmarks should not be used prescriptively or in isolation to indicate a measure of ‘need’. It is important to recognise that a range of factors (such as rental levels and other operating costs) mean that operators are likely to trade at a wide range of turnover levels. Given the inherent margins of error involved in this type of exercise, the use of company averages as benchmarks should be treated with caution unless they are corroborated by other independent evidence of under-performance, or strong trading. Examples might include the results of in-centre health checks, or the extent of congestion in stores and queuing at checkouts.
USE CLASSES A1 - Shops A2 – Financial & professional services A3 – Restaurants & cafés A4 – Drinking establishments A5 – Hot food/ hot food take-away
Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 1: STUDY AREA AND ZONES Welwyn Hatfield Study Area and Zones
HITCHIN
7 STEVENAGE
LUTON
KNEBWORTH
3
WELWYN
WARE 8 HARPENDEN WELWYN GARDEN CITY 6 1 HERTFORD
4
9 HATFIELD
2
ABBOTS LANGLEY 5 POTTERS BAR
RADLETT
Study Zones 1 6 2 7 3 8 4 9 5 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 2: CONVENIENCE GOODS MARKET SHARE ANALYSIS INCLUDING SFT Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Market Shares
TABLE 1: ALL FOOD SHOPPING ‐ 2015 MARKET SHARE ANALYSIS (%)
TOTAL ZONES 1 23456789 STUDY AREA
Welwyn Garden City: Iceland, Fretherne Road 1.0% 0.1% 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Marks & Spencer, Howard Centre 1.9% 0.5% 1.2% 0.0% 0.0% 0.3% 0.2% 0.0% 0.1% 0.5% Sainsbury's Superstore, Church Road 21.9% 0.7% 8.7% 1.5% 0.0% 0.5% 0.2% 1.5% 0.0% 3.5% Waitrose, Bridge Road 9.1% 3.9% 8.0% 4.0% 0.0% 1.1% 0.0% 0.4% 0.1% 2.5% Other stores in Welwyn Garden City 2.9% 0.7% 2.3% 1.2% 0.3% 0.6% 0.5% 0.3% 0.0% 0.9% SUB TOTAL ‐ WELWYN GARDEN CITY 36.9% 6.0% 20.4% 6.7% 0.3% 2.6% 0.9% 2.3% 0.2% 7.4% Hatfield Town Centre: Asda Superstore, 98 Town Centre 1.6% 30.0% 0.0% 3.9% 1.5% 0.3% 0.0% 3.6% 1.8% 4.9% Iceland, 74‐78 Town Centre 0.1% 1.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Other stores in Hatfield Town Centre 0.0% 1.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% SUB TOTAL ‐ HATFIELD TOWN CENTRE 1.8% 33.1% 0.0% 3.9% 1.5% 0.4% 0.0% 3.6% 1.8% 5.3% Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Other stores in Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Aldi, Parkhouse Court 2.7% 14.3% 0.4% 2.4% 3.3% 0.1% 0.0% 0.6% 3.6% 3.2% Other stores in Parkhouse Court 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, Moors Walk 5.4% 0.1% 1.6% 0.6% 0.3% 0.2% 0.0% 0.0% 0.0% 0.8% Lidl, Moors Walk 7.0% 2.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% Other stores in Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres: Brookmans Park 0.4% 1.9% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% 0.3% Cuffley 0.0% 0.0% 0.0% 0.0% 2.4% 0.3% 0.0% 0.0% 0.0% 0.2% Haldens 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Welwyn Village 0.6% 0.0% 1.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Village Centres: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood Centres 8.9% 4.7% 1.2% 0.3% 0.0% 1.7% 0.0% 0.0% 0.0% 1.8% Other 0.0% 0.1% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 0.1% SUB TOTAL ‐ NEIGHBOURHOOD CENTRES AND VILLAGES 25.8% 23.1% 5.3% 3.3% 6.2% 3.9% 0.0% 0.6% 3.6% 7.8% Out of Centre: Tesco Extra, Mount Pleasant, Hatfield 13.6% 20.5% 4.6% 7.6% 0.0% 8.2% 0.0% 8.9% 0.8% 6.3% Marks & Spencer (BP), Welwyn By Pass Road, Welwyn 0.2% 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Morrisons, Black Fan Road, Welwyn Garden City 14.4% 0.9% 3.9% 0.1% 0.3% 5.2% 0.4% 0.0% 0.0% 2.4% SUB TOTAL ‐ OUT OF CENTRE STORES 28.1% 21.5% 8.7% 7.7% 0.3% 13.3% 0.4% 8.9% 0.8% 8.7% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 92.6% 83.8% 34.4% 21.6% 8.3% 20.2% 1.3% 15.4% 6.3% 29.2%
Main Competing Stores and Centres: Stores in Harpenden 0.0% 0.0% 4.2% 10.9% 0.0% 0.0% 0.0% 72.3% 0.0% 6.6% Stores in Hertford 0.1% 0.0% 0.0% 0.4% 0.5% 44.8% 0.0% 0.0% 0.0% 2.9% Sainsbury's Superstore, Colney Fields Shopping Park 0.2% 4.0% 0.5% 11.2% 5.7% 0.2% 0.0% 0.1% 7.9% 3.3% Other stores in London Colney 0.0% 1.0% 0.0% 2.1% 1.4% 0.0% 0.1% 0.0% 3.7% 1.1% Stores in Potters Bar 0.0% 5.8% 0.0% 0.0% 64.9% 0.6% 0.0% 0.0% 0.0% 6.0% Morrisons, Hatfield Road, St Albans 0.0% 0.1% 0.0% 15.7% 0.0% 0.0% 0.0% 0.3% 18.2% 4.6% Sainsbury's Superstore, Everard Close, St Albans 0.0% 0.1% 0.6% 6.6% 0.0% 0.0% 0.1% 0.7% 17.6% 3.9% Other stores in St Albans 0.0% 0.0% 0.0% 11.7% 0.0% 0.0% 0.1% 0.6% 23.7% 5.3% Asda Supercentre, Monkswood Way, Stevenage 1.0% 0.5% 4.5% 0.0% 0.0% 0.0% 10.9% 0.0% 0.0% 2.8% Tesco Superstore, Broadwater Retail Park, Stevenage 0.0% 0.0% 10.7% 0.0% 0.0% 2.1% 14.6% 0.0% 0.0% 4.0% Tesco Extra, The Forum, Stevenage 0.0% 0.0% 9.0% 0.0% 0.0% 0.4% 11.9% 0.0% 0.0% 3.2% Other stores in Stevenage 0.0% 0.0% 9.7% 1.2% 0.0% 3.9% 42.4% 0.0% 0.7% 10.2% All other 1.3% 1.7% 19.3% 10.7% 7.8% 19.9% 16.4% 6.1% 13.2% 10.8% SUB TOTAL ‐ OUTSIDE OF BOROUGH 2.4% 13.2% 58.6% 70.5% 80.2% 71.9% 96.4% 80.2% 85.1% 64.9% INTERNET 5.0% 3.0% 6.9% 7.9% 11.5% 7.9% 2.3% 4.4% 8.6% 5.9% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Market Shares
TABLE 2: MAIN FOOD SHOPPING ‐ 2015 MARKET SHARE ANALYSIS (%)
TOTAL ZONES 1 23456789 STUDY AREA
Welwyn Garden City: Iceland, Fretherne Road 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marks & Spencer, Howard Centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.1% Sainsbury's Superstore, Church Road 30.8% 0.6% 12.3% 2.3% 0.0% 0.0% 0.0% 2.4% 0.0% 4.8% Waitrose, Bridge Road 10.6% 6.1% 12.0% 6.2% 0.0% 1.7% 0.0% 0.7% 0.0% 3.4% Other stores in Welwyn Garden City 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ WELWYN GARDEN CITY 41.4% 6.6% 24.3% 8.5% 0.0% 1.7% 0.3% 3.0% 0.0% 8.2% Hatfield Town Centre: Asda Superstore, 98 Town Centre 2.0% 33.3% 0.0% 4.4% 1.9% 0.4% 0.0% 0.7% 2.4% 5.3% Iceland, 74‐78 Town Centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other stores in Hatfield Town Centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ HATFIELD TOWN CENTRE 2.0% 33.3% 0.0% 4.4% 1.9% 0.4% 0.0% 0.7% 2.4% 5.3% Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other stores in Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Aldi, Parkhouse Court 1.9% 14.9% 0.0% 2.2% 0.6% 0.0% 0.0% 0.7% 4.9% 3.2% Other stores in Parkhouse Court 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Lidl, Moors Walk 9.7% 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.4% Other stores in Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres: Brookmans Park 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Cuffley 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 0.0% 0.0% 0.1% Haldens 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Welwyn Village 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Village Centres: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood Centres 0.8% 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Other 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ NEIGHBOURHOOD CENTRES AND VILLAGES 13.6% 18.4% 0.0% 2.2% 2.4% 0.0% 0.0% 0.7% 4.9% 5.1% Out of Centre: Tesco Extra, Mount Pleasant, Hatfield 13.6% 22.1% 6.4% 10.2% 0.0% 12.1% 0.0% 11.3% 0.5% 7.2% Marks & Spencer (BP), Welwyn By Pass Road, Welwyn 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Morrisons, Black Fan Road, Welwyn Garden City 20.9% 1.2% 5.1% 0.0% 0.0% 7.8% 0.5% 0.0% 0.0% 3.4% SUB TOTAL ‐ OUT OF CENTRE STORES 34.6% 23.3% 11.4% 10.2% 0.0% 19.9% 0.5% 11.3% 0.5% 10.6% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 91.5% 81.6% 35.7% 25.2% 4.3% 22.1% 0.8% 15.6% 7.7% 29.2%
Main Competing Stores and Centres: Stores in Harpenden 0.0% 0.0% 5.1% 13.4% 0.0% 0.0% 0.0% 73.7% 0.0% 7.0% Stores in Hertford 0.0% 0.0% 0.0% 0.7% 0.0% 39.4% 0.0% 0.0% 0.0% 2.5% Sainsbury's Superstore, Colney Fields Shopping Park 0.0% 4.5% 0.8% 16.4% 5.3% 0.0% 0.0% 0.0% 9.2% 3.9% Other stores in London Colney 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% 0.3% Stores in Potters Bar 0.0% 7.7% 0.0% 0.0% 66.6% 0.0% 0.0% 0.0% 0.0% 6.4% Morrisons, Hatfield Road, St Albans 0.0% 0.0% 0.0% 20.2% 0.0% 0.0% 0.0% 0.0% 22.2% 5.6% Sainsbury's Superstore, Everard Close, St Albans 0.0% 0.0% 1.0% 4.1% 0.0% 0.0% 0.0% 0.9% 20.8% 4.3% Other stores in St Albans 0.0% 0.0% 0.0% 8.2% 0.0% 0.0% 0.0% 0.6% 20.9% 4.5% Asda Supercentre, Monkswood Way, Stevenage 1.0% 0.8% 5.8% 0.0% 0.0% 0.0% 13.2% 0.0% 0.0% 3.4% Tesco Superstore, Broadwater Retail Park, Stevenage 0.0% 0.0% 16.0% 0.0% 0.0% 2.2% 17.1% 0.0% 0.0% 5.0% Tesco Extra, The Forum, Stevenage 0.0% 0.0% 7.4% 0.0% 0.0% 0.5% 14.7% 0.0% 0.0% 3.7% Other stores in Stevenage 0.0% 0.0% 11.2% 0.0% 0.0% 5.7% 48.4% 0.0% 0.0% 11.5% All other 0.6% 0.6% 7.3% 0.0% 6.6% 18.8% 2.5% 3.5% 5.0% 4.1% SUB TOTAL ‐ OUTSIDE OF BOROUGH 1.5% 14.7% 54.4% 63.0% 78.5% 66.6% 95.8% 78.7% 79.2% 62.3% INTERNET 6.9% 3.7% 9.9% 11.8% 17.2% 11.2% 3.4% 5.7% 13.1% 8.5%
TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Market Shares
TABLE 3: OTHER MAIN FOOD SHOPPING ‐ 2015 MARKET SHARE ANALYSIS (%)
TOTAL ZONES 1 23456789 STUDY AREA
Welwyn Garden City: Iceland, Fretherne Road 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marks & Spencer, Howard Centre 7.1% 0.0% 1.2% 0.0% 0.0% 3.3% 0.0% 0.0% 0.8% 1.2% Sainsbury's Superstore, Church Road 5.6% 1.8% 2.2% 0.0% 0.0% 5.0% 1.8% 0.0% 0.0% 1.7% Waitrose, Bridge Road 1.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Other stores in Welwyn Garden City 17.6% 1.2% 15.4% 3.3% 3.0% 3.1% 1.6% 2.0% 0.0% 4.4% SUB TOTAL ‐ WELWYN GARDEN CITY 31.7% 2.9% 18.8% 3.3% 3.0% 11.4% 3.4% 2.0% 0.8% 7.5% Hatfield Town Centre: Asda Superstore, 98 Town Centre 3.5% 18.7% 0.0% 1.5% 0.0% 0.0% 0.0% 13.5% 1.1% 4.0% Iceland, 74‐78 Town Centre 0.0% 14.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.7% Other stores in Hatfield Town Centre 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% SUB TOTAL ‐ HATFIELD TOWN CENTRE 3.5% 33.6% 0.0% 1.5% 0.0% 0.0% 0.0% 13.5% 1.1% 5.8% Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other stores in Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% 0.0% 0.0% 0.0% 0.1% Aldi, Parkhouse Court 11.3% 18.8% 0.0% 7.1% 16.7% 1.4% 0.0% 0.0% 3.0% 6.1% Other stores in Parkhouse Court 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, Moors Walk 24.7% 1.2% 7.8% 2.6% 0.0% 1.0% 0.0% 0.0% 0.0% 3.7% Lidl, Moors Walk 0.8% 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Other stores in Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres: Brookmans Park 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Cuffley 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, High Street, Welwyn Village 0.0% 0.0% 1.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Village Centres: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood Centres 0.0% 1.2% 0.0% 1.5% 0.0% 2.0% 0.0% 0.0% 0.0% 0.4% Other 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ NEIGHBOURHOOD CENTRES AND VILLAGES 36.8% 23.2% 8.8% 11.3% 16.7% 5.3% 0.0% 0.0% 3.0% 10.7% Out of Centre: Tesco Extra, Mount Pleasant, Hatfield 18.6% 23.5% 5.1% 6.8% 0.0% 0.7% 0.0% 11.2% 4.4% 7.5% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marks & Spencer, Howard Centre, Welwyn Garden City 1.6% 0.9% 1.1% 0.0% 0.0% 0.7% 0.7% 0.0% 0.0% 0.5% SUB TOTAL ‐ OUT OF CENTRE STORES 20.2% 24.3% 6.1% 6.8% 0.0% 1.3% 0.7% 11.2% 4.4% 8.1% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 92.2% 84.1% 33.7% 22.9% 19.7% 18.0% 4.1% 26.8% 9.3% 32.1% Main Competing Stores and Centres: Stores in Harpenden 0.0% 0.0% 1.2% 4.5% 0.0% 0.0% 0.0% 52.8% 0.0% 4.4% Stores in Hertford 0.8% 0.0% 0.0% 0.0% 0.0% 39.0% 0.0% 0.0% 0.0% 2.5% Sainsbury's Superstore, Colney Fields Shopping Park 0.0% 7.2% 0.0% 3.7% 16.1% 0.0% 0.0% 1.4% 14.4% 5.2% Other stores in London Colney 0.0% 0.9% 0.0% 14.5% 6.3% 0.0% 0.0% 0.0% 4.8% 2.6% Stores in Potters Bar 0.0% 2.9% 0.0% 0.0% 49.0% 2.6% 0.0% 0.0% 0.0% 4.5% Marks & Spencer, St Peter's Street, St Albans 0.0% 0.0% 0.0% 6.6% 0.0% 0.0% 0.0% 1.0% 5.7% 1.6% Morrisons, Hatfield Road, St Albans 0.0% 0.0% 0.0% 14.0% 0.0% 0.0% 0.0% 1.7% 14.2% 3.8% Other stores in St Albans 0.0% 0.0% 0.0% 24.8% 0.0% 0.0% 0.0% 1.1% 45.2% 10.3% Aldi, Fairlands Way, Stevenage 1.1% 0.0% 1.2% 0.0% 0.0% 0.0% 12.8% 0.0% 0.0% 2.9% Sainsbury's Superstore, Magpie Crescent, Poplars, Stevenage 0.0% 0.0% 3.5% 0.0% 0.0% 5.7% 16.7% 0.0% 0.0% 4.2% Tesco Superstore, Broadwater Retail Park, Stevenage 0.0% 0.0% 24.5% 0.0% 0.0% 1.0% 7.6% 0.0% 0.0% 3.5% Other stores in Stevenage 0.0% 0.0% 17.5% 1.5% 0.0% 1.4% 29.2% 0.0% 0.0% 7.7% All other 1.1% 4.0% 15.1% 5.2% 7.7% 26.3% 29.1% 9.2% 6.4% 12.5% SUB TOTAL ‐ OUTSIDE OF BOROUGH 3.0% 15.0% 62.9% 74.8% 79.1% 76.0% 95.3% 67.2% 90.7% 65.8% INTERNET 4.9% 0.9% 3.4% 2.2% 1.2% 5.9% 0.7% 6.0% 0.0% 2.1% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Market Shares
TABLE 4: TOP UP FOOD SHOPPING ‐ 2015 MARKET SHARE ANALYSIS (%)
TOTAL ZONES 1 23456789STUDY AREA
Welwyn Garden City: Iceland, Fretherne Road 5.4% 0.7% 1.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% Marks & Spencer, Howard Centre 2.8% 2.4% 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.7% Sainsbury's Superstore, Church Road 6.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.7% Waitrose, Bridge Road 12.7% 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.7% 1.6% Other stores in Welwyn Garden City 3.0% 3.3% 4.9% 2.1% 0.0% 0.6% 0.0% 0.8% 0.0% 1.3% SUB TOTAL ‐ WELWYN GARDEN CITY 29.9% 6.4% 8.8% 2.1% 0.0% 0.6% 0.0% 0.8% 0.7% 5.1% Hatfield Town Centre: Asda Superstore, 98 Town Centre 0.0% 34.2% 0.0% 5.7% 0.0% 0.0% 0.0% 0.0% 0.0% 4.6% Iceland, 74‐78 Town Centre 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Other stores in Hatfield Town Centre 0.0% 5.2% 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% 0.0% 0.7% SUB TOTAL ‐ HATFIELD TOWN CENTRE 0.8% 39.4% 0.0% 5.7% 0.0% 0.6% 0.0% 0.0% 0.0% 5.4% Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Other stores in Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Aldi, Parkhouse Court 2.3% 6.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% Other stores in Parkhouse Court 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, Moors Walk 12.0% 0.0% 1.8% 0.0% 0.0% 0.6% 0.0% 0.0% 0.0% 1.5% Lidl, Moors Walk 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Other stores in Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres: Brookmans Park 0.0% 11.2% 0.0% 0.0% 1.9% 0.0% 0.0% 0.0% 0.0% 1.5% Cuffley 0.0% 0.0% 0.0% 0.0% 7.8% 0.6% 0.0% 0.0% 0.0% 0.7% Haldens 1.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Tesco Express, High Street, Welwyn Village 3.9% 0.0% 8.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Village Centres: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood Centres 35.8% 22.8% 2.9% 0.9% 0.0% 1.4% 0.0% 0.0% 0.0% 7.1% Other 0.0% 0.7% 0.0% 0.0% 0.0% 8.5% 0.0% 0.0% 0.0% 0.6% SUB TOTAL ‐ NEIGHBOURHOOD CENTRES AND VILLAGES 56.2% 41.1% 14.0% 0.9% 9.7% 11.2% 0.0% 0.0% 0.0% 13.9% Out of Centre: Tesco Extra, Mount Pleasant, Hatfield 5.4% 5.8% 0.0% 1.8% 0.0% 1.5% 0.0% 0.0% 0.0% 1.5% Welham Green 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Marks & Spencer, Howard Centre, Welwyn Garden City 1.4% 0.0% 0.8% 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% SUB TOTAL ‐ OUT OF CENTRE STORES 6.8% 5.8% 2.0% 2.7% 0.0% 1.5% 0.0% 0.0% 0.0% 1.9% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 93.7% 92.6% 24.8% 11.4% 9.7% 13.9% 0.0% 0.8% 0.7% 26.3% Main Competing Stores and Centres: Stores in Harpenden 0.0% 0.0% 2.7% 4.4% 0.0% 0.0% 0.0% 86.1% 0.0% 7.1% Stores in Hertford 0.0% 0.0% 0.0% 0.0% 3.5% 61.0% 0.0% 0.0% 0.0% 4.1% Sainsbury's Superstore, Colney Fields Shopping Park 1.1% 2.5% 0.0% 1.3% 0.0% 0.0% 0.0% 0.0% 3.3% 1.1% Other stores in London Colney 0.0% 1.3% 0.0% 2.1% 3.1% 0.0% 0.4% 0.0% 10.9% 2.7% Stores in Potters Bar 0.0% 1.4% 0.0% 0.0% 74.0% 2.3% 0.0% 0.0% 0.0% 6.4% Marks & Spencer, St Peter's Street, St Albans 0.0% 0.0% 0.0% 1.3% 0.0% 0.0% 0.0% 0.0% 5.9% 1.2% Morrisons, Hatfield Road, St Albans 0.0% 0.7% 0.0% 14.7% 0.0% 0.0% 0.0% 0.0% 11.6% 3.3% Other stores in St Albans 0.0% 0.0% 0.0% 9.2% 0.0% 0.0% 0.4% 0.8% 22.9% 5.1% Aldi, Fairlands Way, Stevenage 0.0% 0.0% 0.8% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 0.7% Sainsbury's Superstore, Magpie Crescent, Poplars, Stevenage 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% 9.6% 0.0% 0.0% 2.1% Tesco Superstore, Broadwater Retail Park, Stevenage 0.0% 0.0% 6.2% 0.0% 0.0% 0.0% 6.8% 0.0% 0.0% 1.9% Other stores in Stevenage 0.0% 0.0% 4.5% 1.0% 0.0% 0.0% 44.2% 0.0% 2.5% 10.3% All other 5.2% 1.4% 59.8% 54.6% 8.3% 22.0% 35.3% 11.6% 42.2% 27.5% SUB TOTAL ‐ OUTSIDE OF BOROUGH 6.3% 7.4% 74.0% 88.6% 89.0% 86.1% 100% 98.5% 99.3% 73.4% INTERNET 0.0% 0.0% 1.2% 0.0% 1.3% 0.0% 0.0% 0.7% 0.0% 0.3% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Market Shares
TABLE 5: OTHER TOP UP FOOD SHOPPING ‐ 2015 MARKET SHARE ANALYSIS (%)
ZONES 1 23456789TOTAL STUDY AREA
Welwyn Garden City: Iceland, Fretherne Road 1.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Marks & Spencer, Howard Centre 8.1% 1.9% 9.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.8% Sainsbury's Superstore, Church Road 4.4% 1.4% 4.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% Waitrose, Bridge Road 1.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Other stores in Welwyn Garden City 7.1% 1.3% 0.0% 5.4% 0.0% 2.4% 3.9% 0.0% 0.0% 2.3% SUB TOTAL ‐ WELWYN GARDEN CITY 22.8% 4.6% 13.7% 5.4% 0.0% 2.4% 3.9% 0.0% 0.0% 5.5% Hatfield Town Centre: Asda Superstore, 98 Town Centre 0.0% 14.2% 0.0% 0.0% 2.8% 0.0% 0.0% 18.1% 1.1% 3.6% Iceland, 74‐78 Town Centre 0.0% 5.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% Other stores in Hatfield Town Centre 0.0% 2.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% SUB TOTAL ‐ HATFIELD TOWN CENTRE 0.0% 22.3% 0.0% 0.0% 2.8% 0.0% 0.0% 18.1% 1.1% 4.5% Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% Other stores in Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Aldi, Parkhouse Court 0.0% 17.6% 4.2% 2.6% 12.5% 0.0% 0.0% 1.4% 1.2% 4.0% Other stores in Parkhouse Court 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, Moors Walk 11.1% 0.0% 5.6% 3.7% 2.6% 0.0% 0.0% 0.0% 0.0% 2.1% Lidl, Moors Walk 5.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% Other stores in Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres: Brookmans Park 0.0% 1.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Cuffley 0.0% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 0.0% 0.1% Haldens 2.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Tesco Express, High Street, Welwyn Village 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Village Centres: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood Centres 30.4% 7.9% 8.1% 0.0% 0.0% 12.8% 0.0% 0.0% 0.0% 5.8% Other 0.0% 0.0% 0.0% 0.0% 0.0% 2.4% 0.0% 0.0% 0.0% 0.1% SUB TOTAL ‐ NEIGHBOURHOOD CENTRES AND VILLAGES 49.2% 26.8% 23.5% 6.3% 15.0% 17.0% 0.0% 1.4% 1.2% 13.6% Out of Centre: Tesco Extra, Mount Pleasant, Hatfield 20.5% 29.0% 0.0% 0.0% 0.0% 0.0% 0.0% 4.9% 0.0% 6.2% Welham Green 1.7% 1.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% Marks & Spencer, Howard Centre, Welwyn Garden City 3.7% 0.0% 3.8% 0.0% 2.6% 0.0% 0.0% 0.0% 0.0% 0.9% SUB TOTAL ‐ OUT OF CENTRE STORES 25.9% 30.4% 3.8% 0.0% 2.6% 0.0% 0.0% 4.9% 0.0% 7.5% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 97.8% 84.1% 41.1% 11.7% 20.4% 19.4% 3.9% 24.5% 2.3% 31.1% Main Competing Stores and Centres: Stores in Harpenden 0.0% 0.0% 3.8% 10.8% 0.0% 0.0% 0.0% 62.4% 0.0% 5.8% Stores in Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 60.9% 0.0% 0.0% 0.0% 3.8% Sainsbury's Superstore, Colney Fields Shopping Park 0.0% 0.0% 0.0% 0.0% 6.3% 1.8% 0.0% 0.0% 0.0% 0.6% Other stores in London Colney 0.0% 0.0% 0.0% 2.8% 2.8% 0.0% 0.0% 0.0% 9.6% 2.2% Stores in Potters Bar 0.0% 2.7% 0.0% 0.0% 55.6% 0.0% 0.0% 0.0% 0.0% 4.9% Marks & Spencer, St Peter's Street, St Albans 0.0% 1.3% 0.0% 17.0% 0.0% 0.0% 0.0% 1.8% 23.3% 5.8% Morrisons, Hatfield Road, St Albans 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 1.2% 0.0% 8.8% 2.1% Other stores in St Albans 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 21.6% 5.8% Aldi, Fairlands Way, Stevenage 2.2% 0.0% 5.6% 0.0% 0.0% 0.0% 5.9% 0.0% 0.0% 1.9% Sainsbury's Superstore, Magpie Crescent, Poplars, Stevenage 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 3.9% 0.0% 0.0% 0.8% Tesco Superstore, Broadwater Retail Park, Stevenage 0.0% 0.0% 8.1% 0.0% 0.0% 0.0% 5.4% 0.0% 0.0% 1.8% Other stores in Stevenage 0.0% 0.0% 0.0% 9.4% 0.0% 0.0% 13.8% 0.0% 3.5% 4.3% All other 0.0% 6.9% 41.4% 19.6% 14.9% 17.9% 66.0% 11.3% 29.8% 28.1% SUB TOTAL ‐ OUTSIDE OF BOROUGH 2.2% 10.9% 58.9% 88.3% 79.6% 80.6% 96.1% 75.5% 96.5% 68.1% INTERNET 0.0% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.2% 0.8% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 3: COMPARISON GOODS MARKET SHARE ANALYSIS INCLUDING SFT Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Market Shares
TABLE 1: ALL COMPARISON GOOODS ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789 STUDY AREA
Welwyn Garden City 51.9% 19.7% 34.8% 22.1% 14.0% 18.9% 9.6% 21.4% 7.6% 19.9% Hatfield Town Centre 1.1% 25.0% 0.9% 1.7% 2.6% 0.5% 0.0% 1.4% 2.2% 4.0% Large Neighbourhood Centres: Wood Hall 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 1.0% 0.7% 0.8% 1.1% 0.1% 1.0% 0.0% 0.0% 0.5% Small Neighbourhood & Village Centres 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.4% 1.0% 0.8% 0.8% 1.1% 0.1% 1.0% 0.0% 0.0% 0.6% Out of Centre: Hatfield Galleria 2.1% 3.6% 0.6% 4.2% 2.1% 1.7% 0.6% 0.6% 0.4% 1.6% Oldings Corner Retail Park 0.4% 2.3% 0.3% 0.8% 0.9% 1.4% 0.0% 0.6% 1.1% 0.8% Other out of centre 5.9% 5.6% 1.2% 0.9% 0.1% 1.6% 0.0% 3.4% 0.3% 1.9% SUB TOTAL ‐ OUT OF CENTRE 8.4% 11.5% 2.1% 5.9% 3.0% 4.7% 0.6% 4.6% 1.8% 4.3% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 61.8% 57.2% 38.5% 30.5% 20.7% 24.2% 11.3% 27.4% 11.6% 28.8% Competing Centres: Hertford 0.1% 0.1% 0.3% 0.0% 0.0% 21.2% 0.0% 0.3% 0.1% 1.5% London Colney 0.6% 4.8% 0.0% 7.5% 8.0% 0.1% 0.9% 0.9% 7.3% 3.6% Potters Bar 0.2% 1.1% 0.0% 0.0% 21.9% 0.0% 0.0% 0.0% 0.1% 2.0% St Albans 1.1% 5.8% 1.3% 34.0% 2.8% 1.1% 0.2% 12.6% 55.1% 15.6% Stevenage 13.3% 9.3% 33.7% 2.1% 3.9% 17.5% 65.0% 0.1% 0.2% 19.2% Watford 0.6% 2.8% 0.2% 1.9% 1.6% 0.5% 0.1% 0.7% 5.9% 1.9% All other 3.8% 3.3% 9.1% 9.5% 20.5% 14.6% 3.3% 36.7% 4.1% 9.6% SUB TOTAL ‐ OUTSIDE OF BOROUGH 19.7% 27.1% 44.7% 55.1% 58.7% 55.0% 69.5% 51.3% 72.8% 53.4% INTERNET 18.5% 15.7% 16.7% 14.4% 20.6% 20.8% 19.2% 21.3% 15.6% 17.8%
TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 2: CLOTHING AND FOOTWEAR ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 49.6% 21.0% 50.4% 18.5% 13.3% 20.7% 12.5% 22.3% 3.0% 20.6% Hatfield Town Centre 0.9% 18.1% 0.8% 0.0% 7.0% 0.0% 0.0% 0.7% 1.0% 3.1% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 4.1% 0.0% 0.0% 0.9% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 4.1% 0.0% 0.0% 0.9% Out of Centre: Hatfield Galleria 7.7% 6.8% 0.0% 2.7% 2.1% 6.7% 2.6% 1.7% 1.1% 3.3% Oldings Corner Retail Park 0.0% 2.2% 0.0% 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% Other out of centre 3.3% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% SUB TOTAL ‐ OUT OF CENTRE 10.9% 9.0% 0.7% 3.5% 2.1% 6.7% 2.6% 1.7% 1.1% 4.0% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 61.4% 48.1% 51.9% 23.4% 22.4% 27.4% 19.2% 24.7% 5.1% 28.6% Competing Centres: Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 10.6% 0.0% 0.0% 0.0% 0.7% London Colney 2.4% 12.1% 0.0% 11.7% 19.1% 0.0% 3.8% 3.2% 15.0% 8.1% Potters Bar 0.0% 0.0% 0.0% 0.0% 3.9% 0.0% 0.0% 0.0% 0.0% 0.3% St Albans 0.7% 4.5% 1.6% 42.2% 4.0% 2.3% 0.5% 34.3% 66.3% 20.2% Stevenage 10.7% 10.5% 26.0% 0.0% 10.3% 9.6% 63.5% 0.0% 0.0% 18.1% Watford 1.6% 4.0% 0.0% 0.8% 3.5% 0.0% 0.0% 0.9% 6.4% 2.3% All other 5.2% 2.5% 10.3% 12.8% 15.0% 24.5% 6.2% 22.2% 2.1% 9.0% SUB TOTAL ‐ OUTSIDE OF BOROUGH 20.5% 33.5% 38.0% 67.4% 55.8% 47.0% 74.0% 60.5% 89.7% 58.7% INTERNET 18.1% 18.4% 10.1% 9.1% 21.8% 25.6% 6.9% 14.8% 5.2% 12.7% TOTAL MARKET SHARE 100.00% 100.00% 100.00% 100.00% 100.01% 100.00% 100.00% 100.00% 100.00% 100.00%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Market Shares
TABLE 3: RECORDING MEDIA ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 11.1% 3.6% 4.6% 1.2% 1.6% 2.4% 0.0% 1.0% 0.0% 2.4% Hatfield Town Centre 1.0% 29.7% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 1.0% 4.0% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Out of Centre: Hatfield Galleria 0.0% 3.3% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 3.1% 1.1% Oldings Corner Retail Park 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other out of centre 5.7% 2.7% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 0.0% 1.2% SUB TOTAL ‐ OUT OF CENTRE 5.7% 6.0% 0.0% 3.1% 0.0% 0.0% 0.0% 1.5% 3.1% 2.3% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 17.8% 39.3% 4.6% 4.3% 2.8% 2.4% 0.0% 2.5% 4.2% 8.8% Competing Centres: Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 7.8% 0.0% 0.0% 0.0% 0.5% London Colney 0.0% 3.3% 0.0% 1.8% 3.9% 0.0% 0.0% 0.0% 6.6% 2.1% Potters Bar 0.0% 0.0% 0.0% 0.0% 24.9% 1.1% 0.0% 0.0% 0.0% 2.1% St Albans 0.0% 0.0% 1.3% 15.1% 13.9% 0.0% 0.0% 3.4% 24.6% 7.5% Stevenage 0.0% 5.4% 11.5% 1.2% 1.1% 3.4% 40.8% 0.0% 0.0% 10.0% Watford 0.0% 3.3% 0.0% 2.7% 1.2% 0.0% 0.0% 1.1% 2.1% 1.2% All other 2.2% 0.0% 1.1% 2.6% 4.9% 4.4% 0.9% 8.2% 4.2% 2.8% SUB TOTAL ‐ OUTSIDE OF BOROUGH 2.2% 11.9% 13.9% 23.4% 49.9% 16.7% 41.7% 12.7% 37.4% 26.2% INTERNET 80.0% 48.8% 81.5% 72.3% 47.2% 80.8% 58.3% 84.8% 58.4% 65.0% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 4: AUDIO VISUAL‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 47.1% 28.5% 33.3% 45.1% 41.3% 32.6% 16.0% 40.1% 18.1% 30.5% Hatfield Town Centre 2.7% 14.0% 0.8% 0.9% 2.2% 0.0% 0.0% 8.8% 3.0% 3.6% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.0% 0.0% 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 0.0% 0.0% 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Out of Centre: Hatfield Galleria 0.0% 0.0% 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.1% Oldings Corner Retail Park 0.0% 0.0% 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.1% Other out of centre 4.9% 1.7% 0.0% 1.0% 0.0% 1.9% 0.0% 1.6% 0.9% 1.2% SUB TOTAL ‐ OUT OF CENTRE 4.9% 1.7% 0.0% 1.0% 1.4% 1.9% 0.0% 1.6% 0.9% 1.3% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 54.8% 44.1% 34.1% 47.9% 44.9% 34.5% 16.0% 50.4% 22.0% 35.5% Competing Centres: Hertford 0.0% 0.0% 0.8% 0.0% 0.0% 11.9% 0.0% 0.0% 0.0% 0.9% London Colney 0.0% 2.6% 0.0% 3.5% 1.5% 0.0% 0.0% 0.0% 1.7% 1.1% Potters Bar 0.0% 0.0% 0.0% 0.0% 7.1% 0.0% 0.0% 0.0% 0.0% 0.6% St Albans 0.0% 5.2% 2.0% 13.3% 1.0% 0.0% 0.0% 0.8% 31.0% 7.9% Stevenage 22.4% 16.5% 37.9% 4.4% 1.8% 19.8% 44.4% 0.0% 0.0% 17.3% Watford 0.9% 6.0% 0.9% 4.1% 1.6% 1.3% 0.0% 2.6% 6.6% 2.9% All other 0.0% 1.0% 4.7% 3.2% 12.8% 6.8% 1.1% 11.7% 4.9% 4.5% SUB TOTAL ‐ OUTSIDE OF BOROUGH 23.3% 31.4% 46.2% 28.5% 25.8% 39.9% 45.5% 15.1% 44.2% 35.1% INTERNET 21.9% 24.5% 19.7% 23.6% 29.2% 25.6% 38.5% 34.5% 33.8% 29.4% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Market Shares
TABLE 5: DOMESTIC ELECTRICAL APPLIANCES ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 52.0% 24.5% 30.9% 46.3% 41.3% 30.7% 15.8% 44.2% 17.1% 30.3% Hatfield Town Centre 1.4% 14.2% 0.8% 0.0% 3.1% 0.0% 0.0% 0.9% 2.2% 2.5% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 1.3% 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% 2.2% 0.6% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 1.3% 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% 2.2% 0.6% Out of Centre: Hatfield Galleria 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Oldings Corner Retail Park 0.0% 1.4% 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.2% Other out of centre 1.4% 4.6% 1.5% 4.3% 0.7% 2.2% 0.0% 3.0% 7.8% 3.0% SUB TOTAL ‐ OUT OF CENTRE 1.4% 5.9% 1.5% 4.3% 1.5% 2.2% 0.0% 3.0% 7.8% 3.2% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 54.8% 46.0% 33.2% 51.5% 45.8% 32.9% 15.8% 48.1% 29.2% 36.5% Competing Centres: Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 7.7% 0.0% 0.0% 0.0% 0.5% London Colney 0.0% 0.0% 0.0% 0.8% 1.1% 0.5% 0.0% 0.0% 1.7% 0.5% Potters Bar 0.0% 0.7% 0.0% 0.0% 7.8% 0.0% 0.0% 0.0% 0.0% 0.7% St Albans 1.7% 10.7% 1.5% 13.2% 4.8% 0.0% 0.3% 1.7% 34.3% 9.2% Stevenage 13.0% 15.2% 52.1% 2.6% 1.1% 27.5% 55.2% 0.0% 0.0% 20.8% Watford 0.0% 5.1% 0.8% 1.4% 3.7% 0.0% 0.0% 1.8% 4.2% 2.0% All other 0.0% 1.0% 1.8% 13.0% 6.7% 7.4% 0.7% 18.1% 2.3% 4.6% SUB TOTAL ‐ OUTSIDE OF BOROUGH 14.6% 32.7% 56.3% 31.1% 25.1% 43.2% 56.3% 21.7% 42.6% 38.2% INTERNET 30.6% 21.3% 10.5% 17.4% 29.1% 23.9% 28.0% 30.2% 28.2% 25.2% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 6: BOOKS AND STATIONARY ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 55.4% 10.7% 12.1% 1.5% 4.5% 8.4% 1.6% 3.0% 0.8% 9.7% Hatfield Town Centre 1.4% 35.0% 0.8% 0.8% 4.8% 0.0% 0.4% 0.7% 0.6% 5.1% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.7% 2.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 0.7% 2.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% Out of Centre: Hatfield Galleria 0.0% 5.5% 1.9% 3.7% 2.6% 0.6% 0.0% 0.0% 0.0% 1.4% Oldings Corner Retail Park 0.0% 0.0% 0.0% 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Other out of centre 2.2% 11.9% 0.8% 2.4% 0.0% 0.6% 0.0% 8.5% 0.0% 2.7% SUB TOTAL ‐ OUT OF CENTRE 2.2% 17.3% 2.8% 6.9% 2.6% 1.2% 0.0% 8.5% 0.0% 4.1% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 59.1% 63.6% 17.9% 9.1% 12.0% 9.6% 2.0% 12.2% 1.4% 19.2% Competing Centres: Hertford 0.0% 2.6% 0.0% 0.0% 0.0% 32.4% 0.0% 0.0% 0.0% 2.4% London Colney 0.0% 0.0% 0.0% 4.8% 0.8% 0.0% 0.0% 0.0% 1.2% 0.7% Potters Bar 0.0% 0.0% 0.0% 0.0% 16.0% 0.0% 0.0% 0.0% 0.0% 1.4% St Albans 0.0% 1.0% 4.6% 42.1% 3.9% 2.2% 0.0% 8.5% 64.3% 18.0% Stevenage 9.7% 4.3% 20.0% 0.0% 0.0% 4.0% 51.9% 0.0% 0.0% 12.6% Watford 0.0% 0.0% 0.0% 1.3% 0.0% 0.0% 0.0% 0.0% 0.8% 0.3% All other 0.0% 2.6% 9.8% 2.3% 11.0% 1.8% 5.8% 38.8% 2.6% 7.3% SUB TOTAL ‐ OUTSIDE OF BOROUGH 9.7% 10.4% 34.4% 50.5% 31.8% 40.4% 57.7% 47.3% 69.0% 42.6% INTERNET 31.2% 25.9% 47.7% 40.3% 56.3% 50.0% 40.3% 40.5% 29.6% 38.2% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Market Shares
TABLE 7: GAMES, TOYS, HOBBIES, PETS, ETC ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 37.9% 16.2% 15.4% 8.4% 4.1% 4.7% 1.8% 4.5% 0.9% 9.6% Hatfield Town Centre 0.8% 33.8% 1.0% 4.0% 0.0% 0.0% 0.0% 0.0% 0.0% 4.3% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 0.0% 0.1% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.8% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 0.0% 0.2% Out of Centre: Hatfield Galleria 1.9% 7.7% 0.0% 22.4% 4.3% 0.7% 0.0% 1.6% 0.0% 3.3% Oldings Corner Retail Park 0.0% 0.8% 0.0% 1.3% 0.0% 2.6% 0.0% 0.0% 0.0% 0.3% Other out of centre 0.8% 7.6% 0.0% 0.0% 0.0% 2.6% 0.0% 13.5% 0.0% 2.1% SUB TOTAL ‐ OUT OF CENTRE 2.7% 16.1% 0.0% 23.7% 4.3% 5.8% 0.0% 15.1% 0.0% 5.8% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 42.3% 66.1% 16.4% 36.1% 9.8% 10.5% 1.8% 19.6% 0.9% 19.9% Competing Centres: Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 11.1% 0.0% 0.0% 0.0% 0.7% London Colney 0.0% 0.9% 0.0% 3.1% 2.0% 0.0% 0.0% 0.0% 6.8% 1.7% Potters Bar 0.0% 0.0% 0.0% 0.0% 22.4% 0.0% 0.0% 0.0% 0.0% 1.8% St Albans 2.0% 4.1% 1.5% 30.3% 0.0% 0.0% 0.0% 2.6% 49.6% 11.8% Stevenage 19.2% 10.7% 44.6% 1.8% 4.0% 29.9% 65.4% 0.0% 0.0% 24.0% Watford 0.0% 0.0% 0.0% 2.2% 0.0% 1.2% 0.0% 0.0% 14.7% 2.8% All other 2.6% 3.0% 3.8% 3.1% 35.1% 11.2% 0.9% 28.8% 3.0% 7.6% SUB TOTAL ‐ OUTSIDE OF BOROUGH 23.8% 18.7% 49.9% 40.5% 63.5% 53.3% 66.3% 31.5% 74.1% 50.4% INTERNET 33.9% 15.2% 33.6% 23.4% 26.8% 36.2% 31.9% 49.0% 25.0% 29.7% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 8: FURNITURE, CARPETS, FLOOR COVERINGS & SOFT FURNISHINGS ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 44.5% 23.0% 39.3% 32.8% 13.2% 20.3% 19.9% 49.3% 25.6% 28.4% Hatfield Town Centre 0.0% 18.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% 2.3% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Out of Centre: Hatfield Galleria 0.0% 2.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% Oldings Corner Retail Park 0.0% 0.7% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 8.7% 1.9% Other out of centre 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% SUB TOTAL ‐ OUT OF CENTRE 3.0% 3.6% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 8.7% 2.5% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 47.5% 44.8% 39.3% 34.0% 14.5% 20.3% 19.9% 49.3% 35.0% 33.3% Competing Centres: Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 16.9% 0.4% 0.0% 0.0% 1.2% London Colney 0.0% 0.7% 0.0% 1.1% 3.1% 0.0% 0.0% 1.4% 2.4% 1.0% Potters Bar 1.9% 4.4% 0.0% 0.0% 32.4% 0.0% 0.0% 0.0% 0.0% 3.6% St Albans 0.0% 14.4% 0.0% 18.5% 0.0% 1.0% 0.0% 1.8% 35.0% 10.1% Stevenage 35.6% 16.1% 45.6% 10.8% 4.3% 44.5% 64.8% 1.3% 1.4% 26.1% Watford 0.0% 2.9% 0.0% 4.3% 0.0% 0.8% 0.0% 0.0% 11.0% 2.8% All other 4.3% 6.0% 11.7% 28.1% 33.1% 9.3% 6.7% 32.4% 10.4% 13.8% SUB TOTAL ‐ OUTSIDE OF BOROUGH 41.8% 44.6% 57.3% 62.8% 72.9% 72.5% 71.9% 36.8% 60.1% 58.6% INTERNET 10.7% 10.6% 3.5% 3.2% 12.6% 7.2% 8.3% 13.9% 4.9% 8.1% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Market Shares
TABLE 9: DIY, GARDENING, ETC ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 29.7% 7.7% 9.8% 2.3% 2.6% 9.0% 0.0% 0.0% 0.0% 6.0% Hatfield Town Centre 0.0% 27.0% 1.6% 0.0% 4.5% 0.0% 0.0% 0.0% 0.0% 3.4% Large Neighbourhood Centres: Wood Hall 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 2.5% 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.6% 2.5% 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% Out of Centre: Hatfield Galleria 0.0% 0.0% 9.8% 13.1% 0.0% 0.0% 0.0% 0.0% 0.6% 2.0% Oldings Corner Retail Park 7.9% 34.1% 5.0% 9.9% 12.4% 20.5% 0.0% 11.8% 2.9% 9.7% Other out of centre 46.6% 3.7% 8.3% 1.1% 0.0% 4.9% 0.0% 3.9% 0.0% 7.0% SUB TOTAL ‐ OUT OF CENTRE 54.5% 37.8% 23.0% 24.2% 12.4% 25.3% 0.0% 15.7% 3.4% 18.8% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 84.8% 75.0% 34.5% 27.3% 19.5% 34.3% 0.0% 15.7% 3.4% 28.5%
Competing Centres: Hertford 0.0% 0.0% 0.0% 0.0% 0.0% 23.2% 0.0% 0.0% 0.0% 1.6% London Colney 0.0% 0.0% 0.0% 0.8% 2.6% 0.0% 0.0% 0.0% 0.8% 0.4% Potters Bar 0.0% 1.3% 0.0% 0.0% 10.0% 0.0% 0.0% 0.0% 0.0% 1.0% St Albans 10.0% 21.8% 0.0% 64.3% 14.5% 0.0% 1.3% 12.6% 90.3% 27.3% Stevenage 4.6% 1.3% 57.2% 0.9% 2.0% 28.6% 96.2% 0.0% 0.0% 26.7% Watford 0.0% 0.0% 0.0% 2.2% 0.9% 0.0% 0.0% 0.0% 2.8% 0.7% All other 0.0% 0.6% 8.2% 3.1% 50.6% 13.0% 2.5% 68.7% 0.6% 12.8% SUB TOTAL ‐ OUTSIDE OF BOROUGH 14.6% 25.0% 65.5% 71.3% 80.5% 64.8% 100.0% 81.3% 94.4% 70.6% INTERNET 0.6% 0.0% 0.0% 1.4% 0.0% 0.9% 0.0% 3.0% 2.2% 0.9%
TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 10: PERSONAL CARE ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 65.7% 18.0% 21.5% 13.4% 1.8% 21.2% 3.4% 2.8% 1.6% 14.5% Hatfield Town Centre 2.0% 41.3% 1.6% 7.1% 0.7% 4.1% 0.0% 0.0% 0.5% 6.5% Large Neighbourhood Centres: Wood Hall 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 1.2% 0.0% 0.8% 1.3% 0.0% 0.0% 0.0% 0.0% 0.3% Small Neighbourhood & Village Centres 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% SUB TOTAL ‐ SMALLER CENTRES 0.8% 1.2% 0.7% 0.8% 1.3% 0.0% 0.0% 0.0% 0.0% 0.5% Out of Centre: Hatfield Galleria 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Oldings Corner Retail Park 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other out of centre 8.7% 16.5% 4.1% 4.1% 0.7% 5.4% 0.0% 8.9% 0.0% 4.7% SUB TOTAL ‐ OUT OF CENTRE 8.7% 16.5% 4.1% 4.1% 0.7% 5.4% 0.0% 8.9% 0.0% 4.7% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 77.2% 77.0% 27.9% 25.4% 4.5% 30.7% 3.4% 11.7% 2.1% 26.2% Competing Centres: Hertford 0.0% 0.0% 0.8% 0.0% 0.0% 46.5% 0.0% 2.5% 0.0% 3.2% London Colney 0.0% 9.1% 0.0% 17.3% 12.9% 0.5% 0.0% 0.0% 11.1% 5.8% Potters Bar 0.0% 2.8% 0.0% 0.0% 59.0% 0.0% 0.0% 0.0% 0.0% 5.3% St Albans 0.0% 0.6% 1.8% 41.5% 0.0% 0.0% 0.0% 1.4% 73.7% 17.9% Stevenage 3.5% 2.1% 42.2% 0.0% 0.0% 8.4% 84.6% 0.0% 0.0% 20.6% Watford 0.0% 4.5% 0.7% 1.2% 0.0% 0.0% 0.5% 0.7% 0.5% 1.0% All other 10.8% 1.3% 9.2% 4.4% 15.3% 10.2% 0.5% 76.2% 2.6% 11.2% SUB TOTAL ‐ OUTSIDE OF BOROUGH 14.3% 20.5% 54.8% 64.4% 87.1% 65.7% 85.7% 80.8% 88.0% 64.9% INTERNET 8.5% 2.5% 17.3% 10.3% 8.4% 3.6% 11.0% 7.5% 9.9% 8.9% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Market Shares
TABLE 11: MEDICAL GOODS ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 77.7% 1.2% 35.5% 7.0% 0.0% 12.6% 0.0% 0.7% 0.0% 12.3% Hatfield Town Centre 1.2% 66.1% 0.0% 6.5% 0.6% 0.5% 0.0% 0.7% 2.0% 9.0% Large Neighbourhood Centres: Wood Hall 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Haldens 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.6% 12.5% 11.4% 0.0% 13.0% 0.9% 0.0% 0.0% 0.0% 3.7% Small Neighbourhood & Village Centres 0.0% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% SUB TOTAL ‐ SMALLER CENTRES 2.6% 12.5% 12.2% 0.0% 13.0% 0.9% 0.0% 0.0% 0.0% 4.0% Out of Centre: Hatfield Galleria 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Oldings Corner Retail Park 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other out of centre 6.3% 11.4% 1.6% 0.0% 0.0% 2.3% 0.0% 3.0% 0.5% 2.6% SUB TOTAL ‐ OUT OF CENTRE 6.3% 11.4% 1.6% 0.0% 0.0% 2.3% 0.0% 3.0% 0.5% 2.6% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 87.8% 91.2% 49.2% 13.5% 13.6% 16.3% 0.0% 4.3% 2.5% 27.9% Competing Centres: Hertford 1.3% 0.0% 0.0% 0.0% 0.0% 56.7% 0.0% 0.0% 2.0% 4.4% London Colney 0.0% 2.4% 0.8% 15.0% 3.8% 0.5% 0.0% 0.0% 11.8% 4.3% Potters Bar 0.0% 0.8% 0.0% 0.0% 73.6% 0.0% 0.0% 0.0% 0.0% 6.8% St Albans 0.8% 2.8% 1.1% 55.0% 1.1% 0.0% 0.0% 0.0% 82.6% 22.0% Stevenage 0.0% 2.2% 13.2% 0.0% 0.7% 5.8% 99.2% 0.0% 0.0% 18.1% Watford 0.0% 0.0% 0.0% 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% All other 10.1% 0.0% 30.7% 14.6% 3.4% 19.7% 0.8% 94.4% 0.6% 15.1% SUB TOTAL ‐ OUTSIDE OF BOROUGH 12.2% 8.2% 45.8% 85.5% 82.6% 82.7% 100.0% 94.4% 96.9% 70.9% INTERNET 0.0% 0.6% 5.0% 1.0% 3.8% 1.0% 0.0% 1.3% 0.6% 1.2% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 12: OTHER COMPARISON GOODS ‐ 2015 MARKET SHARE ANALYSIS (%) Including Internet Shopping and other Special Forms of Trading
TOTAL ZONES 123456789STUDY AREA
Welwyn Garden City 90.6% 31.3% 61.4% 39.3% 22.3% 25.8% 17.4% 31.8% 10.8% 32.3% Hatfield Town Centre 0.0% 6.6% 1.5% 0.0% 0.0% 0.0% 0.0% 0.0% 11.0% 3.3% Large Neighbourhood Centres: Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood & Village Centres 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Out of Centre: Hatfield Galleria 0.0% 4.2% 0.0% 1.1% 8.8% 0.0% 0.0% 0.0% 0.0% 1.4% Oldings Corner Retail Park 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other out of centre 1.3% 11.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% SUB TOTAL ‐ OUT OF CENTRE 1.3% 16.0% 0.0% 1.1% 8.8% 0.0% 0.0% 0.0% 0.0% 2.9% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 91.9% 53.9% 62.9% 40.4% 31.1% 25.8% 17.4% 31.8% 21.9% 38.4% Competing Centres: Hertford 0.0% 0.0% 1.0% 0.0% 0.0% 30.1% 0.0% 0.0% 0.0% 2.0% London Colney 0.0% 0.0% 0.0% 8.3% 7.0% 0.0% 0.0% 0.0% 2.2% 1.8% Potters Bar 0.0% 1.2% 0.0% 0.0% 13.6% 0.0% 0.0% 0.0% 0.9% 1.5% St Albans 0.9% 5.2% 0.0% 36.2% 2.6% 3.5% 0.0% 21.6% 43.1% 15.7% Stevenage 2.0% 6.4% 16.9% 0.0% 0.0% 5.8% 50.9% 0.0% 0.0% 10.8% Watford 1.3% 0.0% 0.0% 0.0% 4.0% 1.3% 0.0% 0.0% 2.8% 1.2% All other 0.0% 13.0% 7.3% 7.9% 23.6% 22.3% 3.8% 39.1% 8.7% 12.5% SUB TOTAL ‐ OUTSIDE OF BOROUGH 4.3% 25.9% 25.2% 52.5% 50.8% 63.0% 54.7% 60.7% 57.7% 45.5% INTERNET 3.8% 20.2% 11.9% 7.1% 18.2% 11.1% 27.9% 7.5% 20.4% 16.2% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 4: CENTRE AUDITS Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 5: POPULATION AND EXPENDITURE Welwyn Hatfield Retail and Leisure Needs Asessment 2016 Population and Expenditure
GROWTH 2016 to 2032: TABLE 1: EXPERIAN BUSINESS STRATEGIES ‐ BASE YEAR (2016) POPULATION & PROJECTIONS (to 2032)
ZONE: 2016 2021 2026 2032 % 2016‐32
Zone 1 Welwyn Garden City 50,181 52,853 55,793 59,186 17.9% 9,005 Zone 2 Hatfield 48,467 51,235 53,520 55,908 15.4% 7,441 Zone 3 Welwyn North 25,462 26,812 28,152 29,597 16.2% 4,135 Zone 4 St Albans (Rural) 27,867 29,489 30,829 32,183 15.5% 4,316 Zone 5 Potters Bar 30,252 31,956 33,347 34,931 15.5% 4,679 Zone 6 Hertford 23,224 24,606 25,630 26,637 14.7% 3,413 Zone 7 Stevenage (Urban) 88,551 93,331 97,119 101,292 14.4% 12,741 Zone 8 Harpenden 26,593 28,063 29,165 30,307 14.0% 3,714 Zone 9 St Albans (Urban) 67,744 72,823 76,606 80,108 18.3% 12,364 Study Area 387,786 411,168 430,161 450,149 16.1% 62,363
Source: The base year (2016) population and projections to 2032 have been sourced directly from Experian's latest'Retail Area Planner' Reports for each study zone using SP's (Experian‐based) MMG3 Geographic Information System (GIS). The base year population estimates are based on 2012 ONS (mid‐year) population figures. The population projections for each Study Zone draw on Experian's revised 'demographic component model'. This takes into account 2012 mid‐year age and gender estimates and projects the population forward year‐on‐year based on Government population projections for local authority areas in England. The yearly components of population change that are taken into account are the birth rate (0‐4 age band); ageing; net migration; and death rate.
TABLE 2: REVISED CONVENIENCE EXPENDITURE PER CAPITA FORECASTS (excluding SFT) % GROWTH: 2016 2016 2021 2026 2032 2016‐32 (incl SFT) EXPERIAN ‐ SPECIAL FORMS OF TRADING (%): 2.8% 4.0% 5.0% 5.8% 107.1% REVISED SPECIAL FORMS OF TRADING (%): 1.5% 2.1% 2.6% 3.0% 107.1% Zone 1 Welwyn Garden City £1,911 £1,881 £1,880 £1,882 £1,884 0.2% Zone 2 Hatfield £2,150 £2,117 £2,116 £2,118 £2,121 0.2% Zone 3 Welwyn North £2,459 £2,421 £2,419 £2,422 £2,425 0.2% Zone 4 St Albans (Rural) £2,276 £2,240 £2,239 £2,241 £2,244 0.2% Zone 5 Potters Bar £2,301 £2,265 £2,263 £2,266 £2,269 0.2% Zone 6 Hertford £2,301 £2,265 £2,264 £2,267 £2,269 0.2% Zone 7 Stevenage (Urban) £2,053 £2,021 £2,020 £2,022 £2,025 0.2% Zone 8 Harpenden £2,436 £2,398 £2,397 £2,400 £2,403 0.2% Zone 9 St Albans (Urban) £2,313 £2,276 £2,275 £2,278 £2,281 0.2% Study Area £2,244 £2,209 £2,208 £2,211 £2,213 0.2%
Source: Average spend per capita estimates (2014 prices) are derived from Experian'Retail Area Planner' Reports using the MMG3 GIS and the year‐on‐year expenditure growth forecasts have been informed by the latest Retail Planner Briefing Note 13 published by Experian Business Strategies (October 2015).
Notes: An allowance has been made for the market share of retail expenditure per capita on non‐store sales (SFT ‐ including mail order and Internet shopping) at the base year using the household survey market shares for SFT. Forecast growth in SFT is based on and over forecasts published by Experian Business Strategies in the most recent Retail Planner Briefing Note 13.
GROWTH: 2016‐32 TABLE 3: TOTAL AVAILABLE CONVENIENCE GOODS EXPENDITURE, BASE YEAR (2016) TO 2032 (£m)
2016 2016 2021 2026 2032 % £m (incl SFT) Zone 1 Welwyn Garden City £95.9 £94.4 £99.4 £105.0 £111.5 18.2% £17.1 Zone 2 Hatfield £104.2 £102.6 £108.4 £113.4 £118.6 15.6% £16.0 Zone 3 Welwyn North £62.6 £61.6 £64.9 £68.2 £71.8 16.5% £10.1 Zone 4 St Albans (Rural) £63.4 £62.4 £66.0 £69.1 £72.2 15.7% £9.8 Zone 5 Potters Bar £69.6 £68.5 £72.3 £75.6 £79.3 15.7% £10.7 Zone 6 Hertford £53.4 £52.6 £55.7 £58.1 £60.4 14.9% £7.8 Zone 7 Stevenage (Urban) £181.8 £179.0 £188.5 £196.4 £205.1 14.6% £26.1 Zone 8 Harpenden £64.8 £63.8 £67.3 £70.0 £72.8 14.2% £9.0 Zone 9 St Albans (Urban) £156.7 £154.2 £165.7 £174.5 £182.7 18.5% £28.5 Study Area £852.5 £839.1 £888.1 £930.3 £974.4 16.1% £135.3
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Asessment 2016 Population and Expenditure
% GROWTH: TABLE 4: REVISED COMPARISON GOODS EXPENDITURE PER CAPITA FORECASTS (excluding SFT)
2016 ZONE: 2016 2021 2026 2032 2016‐32 (incl SFT)
EXPERIAN ‐ SPECIAL FORMS OF TRADING (%): 12.4% 15.0% 15.0% 14.5% 16.9% REVISED SPECIAL FORMS OF TRADING (%): 13.2% 16.0% 16.0% 15.5% 16.9% Zone 1 Welwyn Garden City £3,076 £2,694 £3,028 £3,537 £4,298 59.5% Zone 2 Hatfield £3,494 £3,061 £3,440 £4,019 £4,883 59.5% Zone 3 Welwyn North £4,661 £4,083 £4,589 £5,361 £6,514 59.5% Zone 4 St Albans (Rural) £4,286 £3,755 £4,219 £4,930 £5,990 59.5% Zone 5 Potters Bar £4,134 £3,622 £4,070 £4,755 £5,778 59.5% Zone 6 Hertford £4,058 £3,555 £3,995 £4,667 £5,671 59.5% Zone 7 Stevenage (Urban) £3,112 £2,726 £3,063 £3,579 £4,349 59.5% Zone 8 Harpenden £4,649 £4,072 £4,576 £5,346 £6,497 59.5% Zone 9 St Albans (Urban) £4,091 £3,584 £4,028 £4,706 £5,718 59.5% Study Area £3,951 £3,461 £3,890 £4,544 £5,522 59.5%
Source: Average spend per capita estimates (2014 prices) are derived from Experian'Retail Area Planner' Reports using the MMG3 GIS and the year‐on‐year expenditure growth forecasts have been informed by the latest Retail Planner Briefing Note 13 published by Experian Business Strategies (October 2015).
Notes: An allowance has been made for the market share of retail expenditure per capita on non‐store sales (SFT ‐ including mail order and Internet shopping) at the base year using the household survey market shares for SFT. Forecast growth in SFT is based on and over forecasts published by Experian Business Strategies in the most recent Retail Planner Briefing Note 13.
TABLE 5: TOTAL AVAILABLE COMPARISON GOODS EXPENDITURE, 2016 ‐ 2032 (£m) GROWTH: 2016‐32
2016 ZONE: 2016 2021 2026 2032 % £m (incl SFT)
Zone 1 Welwyn Garden City £154.3 £135.2 £160.0 £197.4 £254.4 74.5% £119.2 Zone 2 Hatfield £169.3 £148.3 £176.2 £215.1 £273.0 70.7% £124.7 Zone 3 Welwyn North £118.7 £104.0 £123.0 £150.9 £192.8 72.2% £88.8 Zone 4 St Albans (Rural) £119.4 £104.6 £124.4 £152.0 £192.8 70.8% £88.1 Zone 5 Potters Bar £125.1 £109.6 £130.1 £158.6 £201.8 70.9% £92.3 Zone 6 Hertford £94.2 £82.6 £98.3 £119.6 £151.1 69.7% £68.5 Zone 7 Stevenage (Urban) £275.5 £241.4 £285.9 £347.6 £440.5 69.6% £199.1 Zone 8 Harpenden £123.6 £108.3 £128.4 £155.9 £196.9 69.0% £88.6 Zone 9 St Albans (Urban) £277.2 £242.8 £293.3 £360.5 £458.1 73.4% £215.3 Study Area £1,457.4 £1,276.7 £1,519.7 £1,857.5 £2,361.3 71.4% £1,084.6
Notes: Table 1 and Table 2
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 6: FORECAST CONVENIENCE GOODS TURNOVER EXCLUDING SFT Welwyn Hatfield Retail and Leisure Needs 2016 Convenience Market Share Analysis
TABLE 1: ALL CONVENIENCE GOODS ‐ 2015 MARKET SHAREANALYSIS (%): EXCLUDING EXPENDITURE ON SPECIAL FORMS OF TRADING
ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9
Welwyn Garden City: Iceland, Fretherne Road 1.0% 0.1% 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marks & Spencer, Howard Centre 2.0% 0.6% 1.3% 0.0% 0.0% 0.4% 0.2% 0.0% 0.1% Sainsbury's Superstore, Church Road 23.1% 0.7% 9.3% 1.6% 0.0% 0.5% 0.2% 1.6% 0.0% Waitrose, Bridge Road 9.6% 4.1% 8.6% 4.3% 0.0% 1.2% 0.0% 0.5% 0.1% Other stores in Welwyn Garden City 3.1% 0.8% 2.4% 1.3% 0.3% 0.7% 0.6% 0.3% 0.0% SUB TOTAL ‐ WELWYN GARDEN CITY 38.8% 6.2% 21.9% 7.3% 0.3% 2.8% 1.0% 2.4% 0.2% Hatfield Town Centre: Asda Superstore, 98 Town Centre 1.7% 31.0% 0.0% 4.2% 1.7% 0.3% 0.0% 3.8% 1.9% Iceland, 74‐78 Town Centre 0.1% 2.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other stores in Hatfield Town Centre 0.0% 1.2% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% SUB TOTAL ‐ HATFIELD TOWN CENTRE 1.8% 34.1% 0.0% 4.2% 1.7% 0.4% 0.0% 3.8% 1.9% Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall 0.0% 0.0% 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other stores in Wood Hall 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Aldi, Parkhouse Court 2.9% 14.7% 0.5% 2.6% 3.7% 0.2% 0.0% 0.6% 3.9% Other stores in Parkhouse Court 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco Express, Moors Walk 5.7% 0.1% 1.7% 0.7% 0.3% 0.2% 0.0% 0.0% 0.0% Lidl, Moors Walk 7.4% 2.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Other stores in Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres: Brookmans Park 0.4% 2.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% Cuffley 0.0% 0.0% 0.0% 0.0% 2.7% 0.3% 0.0% 0.0% 0.0% Haldens 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Welwyn Village 0.6% 0.0% 1.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Welham Green 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Village Centres: 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Small Neighbourhood Centres 9.4% 4.8% 1.3% 0.3% 0.0% 1.8% 0.0% 0.0% 0.0% Other 0.0% 0.1% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 0.0% SUB TOTAL ‐ SMALLER CENTRES 27.2% 23.9% 5.7% 3.6% 7.0% 4.2% 0.0% 0.6% 3.9% Out of Centre: Tesco Extra, Mount Pleasant, Hatfield 14.3% 21.1% 5.0% 8.2% 0.0% 8.9% 0.0% 9.3% 0.8% Marks & Spencer (BP), Welwyn By Pass Road, Welwyn 0.2% 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Morrisons, Black Fan Road, Welwyn Garden City 15.1% 0.9% 4.2% 0.1% 0.3% 5.6% 0.4% 0.0% 0.0% SUB TOTAL ‐ OUT OF CENTRE STORES 29.6% 22.2% 9.4% 8.4% 0.3% 14.5% 0.4% 9.3% 0.8% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 97.4% 86.3% 37.0% 23.4% 9.4% 21.9% 1.3% 16.1% 6.9% Main Competing Stores and Centres: Stores in Harpenden 0.0% 0.0% 4.5% 11.8% 0.0% 0.0% 0.0% 75.7% 0.0% Stores in Hertford 0.1% 0.0% 0.0% 0.5% 0.6% 48.6% 0.0% 0.0% 0.0% Sainsbury's Superstore, Colney Fields Shopping Park 0.2% 4.1% 0.5% 12.2% 6.4% 0.2% 0.0% 0.2% 8.7% Other stores in London Colney 0.0% 1.1% 0.0% 2.2% 1.6% 0.0% 0.1% 0.0% 4.1% Stores in Potters Bar 0.0% 5.9% 0.0% 0.0% 73.3% 0.7% 0.0% 0.0% 0.0% Morrisons, Hatfield Road, St Albans 0.0% 0.1% 0.0% 17.0% 0.0% 0.0% 0.0% 0.3% 20.0% Sainsbury's Superstore, Everard Close, St Albans 0.0% 0.1% 0.7% 7.2% 0.0% 0.0% 0.1% 0.8% 19.2% Other stores in St Albans 0.0% 0.0% 0.0% 12.7% 0.0% 0.0% 0.1% 0.6% 26.0% Asda Supercentre, Monkswood Way, Stevenage 1.0% 0.5% 4.9% 0.0% 0.0% 0.0% 11.2% 0.0% 0.0% Tesco Superstore, Broadwater Retail Park, Stevenage 0.0% 0.0% 11.5% 0.0% 0.0% 2.3% 14.9% 0.0% 0.0% Tesco Extra, The Forum, Stevenage 0.0% 0.0% 9.7% 0.0% 0.0% 0.5% 12.2% 0.0% 0.0% Other stores in Stevenage 0.0% 0.0% 10.4% 1.3% 0.0% 4.2% 43.3% 0.0% 0.8% All other 1.3% 1.7% 20.8% 11.6% 8.8% 21.6% 16.8% 6.4% 14.4% SUB TOTAL ‐ OUTSIDE OF BOROUGH 2.6% 13.7% 63.0% 76.6% 90.6% 78.1% 98.7% 83.9% 93.1%
TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Welwyn Hatfield Retail and Leisure Needs 2016 Convenience Market Share Analysis
TABLE 2: ALL CONVENIENCE GOODS ‐ 2016 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA
TOTAL AVAILABLE EXPENDITURE (£m): £94.4 £102.6 £61.6 £62.4 £68.5 £52.6 £179.0 £63.8 £154.2 £839.1 Welwyn Garden City: Iceland, Fretherne Road £1.0 £0.1 £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.3 Marks & Spencer, Howard Centre £1.9 £0.6 £0.8 £0.0 £0.0 £0.2 £0.4 £0.0 £0.1 £4.0 Sainsbury's Superstore, Church Road £21.8 £0.7 £5.7 £1.0 £0.0 £0.3 £0.3 £1.0 £0.0 £30.9 Waitrose, Bridge Road £9.0 £4.2 £5.3 £2.7 £0.0 £0.6 £0.0 £0.3 £0.2 £22.3 Other stores in Welwyn Garden City £2.9 £0.8 £1.5 £0.8 £0.2 £0.4 £1.0 £0.2 £0.0 £7.8 SUB TOTAL ‐ WELWYN GARDEN CITY £36.6 £6.4 £13.5 £4.5 £0.2 £1.5 £1.7 £1.5 £0.3 £66.2 Hatfield Town Centre: Asda Superstore, 98 Town Centre £1.6 £31.8 £0.0 £2.6 £1.2 £0.2 £0.0 £2.4 £3.0 £42.7 Iceland, 74‐78 Town Centre £0.1 £2.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £2.2 Other stores in Hatfield Town Centre £0.0 £1.2 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £1.3 SUB TOTAL ‐ HATFIELD TOWN CENTRE £1.7 £35.0 £0.0 £2.6 £1.2 £0.2 £0.0 £2.4 £3.0 £46.1 Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall £0.0 £0.0 £0.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Other stores in Wood Hall £0.0 £0.0 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £0.1 Aldi, Parkhouse Court £2.7 £15.1 £0.3 £1.6 £2.6 £0.1 £0.0 £0.4 £6.0 £28.8 Other stores in Parkhouse Court £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Tesco Express, Moors Walk £5.4 £0.1 £1.1 £0.4 £0.2 £0.1 £0.0 £0.0 £0.0 £7.3 Lidl, Moors Walk £7.0 £2.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £9.1 Other stores in Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Stores in High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres: Brookmans Park £0.4 £2.0 £0.0 £0.0 £0.2 £0.0 £0.0 £0.0 £0.0 £2.7 Cuffley £0.0 £0.0 £0.0 £0.0 £1.8 £0.2 £0.0 £0.0 £0.0 £2.0 Haldens £0.8 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.8 Welwyn Village £0.6 £0.0 £0.9 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.5 Welham Green £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Village Centres: £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Neighbourhood Centres £8.9 £5.0 £0.8 £0.2 £0.0 £1.0 £0.0 £0.0 £0.0 £15.8 Other £0.0 £0.1 £0.0 £0.0 £0.0 £0.9 £0.0 £0.0 £0.0 £1.0 SUB TOTAL ‐ SMALLER CENTRES £25.7 £24.5 £3.5 £2.2 £4.8 £2.2 £0.0 £0.4 £6.0 £69.4 Out of Centre: Tesco Extra, Mount Pleasant, Hatfield £13.5 £21.7 £3.1 £5.1 £0.0 £4.7 £0.0 £6.0 £1.3 £55.3 Marks & Spencer (BP), Welwyn By Pass Road, Welwyn £0.2 £0.2 £0.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 Morrisons, Black Fan Road, Welwyn Garden City £14.3 £0.9 £2.6 £0.1 £0.2 £2.9 £0.7 £0.0 £0.0 £21.6 SUB TOTAL ‐ OUT OF CENTRE STORES £27.9 £22.7 £5.8 £5.2 £0.2 £7.6 £0.7 £6.0 £1.3 £77.4 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £91.9 £88.6 £22.8 £14.6 £6.4 £11.5 £2.4 £10.3 £10.6 £259.1 Main Competing Stores and Centres: Stores in Harpenden £0.0 £0.0 £2.8 £7.4 £0.0 £0.0 £0.0 £48.2 £0.0 £58.4 Stores in Hertford £0.1 £0.0 £0.0 £0.3 £0.4 £25.6 £0.0 £0.0 £0.0 £26.3 Sainsbury's Superstore, Colney Fields Shopping Park £0.2 £4.2 £0.3 £7.6 £4.4 £0.1 £0.0 £0.1 £13.4 £30.2 Other stores in London Colney £0.0 £1.1 £0.0 £1.4 £1.1 £0.0 £0.1 £0.0 £6.3 £9.9 Stores in Potters Bar £0.0 £6.1 £0.0 £0.0 £50.2 £0.3 £0.0 £0.0 £0.0 £56.6 Morrisons, Hatfield Road, St Albans £0.0 £0.1 £0.0 £10.6 £0.0 £0.0 £0.0 £0.2 £30.8 £41.7 Sainsbury's Superstore, Everard Close, St Albans £0.0 £0.1 £0.4 £4.5 £0.0 £0.0 £0.2 £0.5 £29.7 £35.4 Other stores in St Albans £0.0 £0.0 £0.0 £7.9 £0.0 £0.0 £0.1 £0.4 £40.1 £48.5 Asda Supercentre, Monkswood Way, Stevenage £1.0 £0.6 £3.0 £0.0 £0.0 £0.0 £20.0 £0.0 £0.0 £24.5 Tesco Superstore, Broadwater Retail Park, Stevenage £0.0 £0.0 £7.1 £0.0 £0.0 £1.2 £26.7 £0.0 £0.0 £35.0 Tesco Extra, The Forum, Stevenage £0.0 £0.0 £6.0 £0.0 £0.0 £0.2 £21.7 £0.0 £0.0 £27.9 Other stores in Stevenage £0.0 £0.0 £6.4 £0.8 £0.0 £2.2 £77.6 £0.0 £1.2 £88.2 All other £1.2 £1.8 £12.8 £7.2 £6.0 £11.4 £30.1 £4.1 £22.3 £96.9 SUB TOTAL ‐ OUTSIDE OF BOROUGH £2.4 £14.0 £38.8 £47.8 £62.1 £41.1 £176.6 £53.5 £143.6 £579.9 TOTAL MARKET SHARE £94.4 £102.6 £61.6 £62.4 £68.5 £52.6 £179.0 £63.8 £154.2 £839.1 Welwyn Hatfield Retail and Leisure Needs 2016 Convenience Market Share Analysis
TABLE 3: ALL CONVENIENCE GOODS ‐ 2021 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA
TOTAL AVAILABLE EXPENDITURE (£m): £99.4 £108.4 £64.9 £66.0 £72.3 £55.7 £188.5 £67.3 £165.7 £888.1 Welwyn Garden City: Iceland, Fretherne Road £1.0 £0.1 £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.3 Marks & Spencer, Howard Centre £2.0 £0.6 £0.8 £0.0 £0.0 £0.2 £0.4 £0.0 £0.1 £4.2 Sainsbury's Superstore, Church Road £22.9 £0.8 £6.0 £1.1 £0.0 £0.3 £0.3 £1.1 £0.0 £32.5 Waitrose, Bridge Road £9.5 £4.4 £5.5 £2.9 £0.0 £0.7 £0.0 £0.3 £0.2 £23.5 Other stores in Welwyn Garden City £3.0 £0.8 £1.6 £0.9 £0.2 £0.4 £1.1 £0.2 £0.0 £8.2 SUB TOTAL ‐ WELWYN GARDEN CITY £38.6 £6.7 £14.2 £4.8 £0.2 £1.6 £1.8 £1.6 £0.3 £69.8 Hatfield Town Centre: Asda Superstore, 98 Town Centre £1.7 £33.6 £0.0 £2.8 £1.2 £0.2 £0.0 £2.5 £3.2 £45.2 Iceland, 74‐78 Town Centre £0.1 £2.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £2.3 Other stores in Hatfield Town Centre £0.0 £1.3 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £1.3 SUB TOTAL ‐ HATFIELD TOWN CENTRE £1.8 £37.0 £0.0 £2.8 £1.2 £0.2 £0.0 £2.5 £3.2 £48.8 Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall £0.0 £0.0 £0.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Other stores in Wood Hall £0.0 £0.0 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £0.1 Aldi, Parkhouse Court £2.8 £16.0 £0.3 £1.7 £2.7 £0.1 £0.0 £0.4 £6.5 £30.5 Other stores in Parkhouse Court £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Tesco Express, Moors Walk £5.6 £0.1 £1.1 £0.5 £0.2 £0.1 £0.0 £0.0 £0.0 £7.7 Lidl, Moors Walk £7.3 £2.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £9.6 Other stores in Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Stores in High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres: Brookmans Park £0.4 £2.2 £0.0 £0.0 £0.2 £0.0 £0.0 £0.0 £0.0 £2.8 Cuffley £0.0 £0.0 £0.0 £0.0 £1.9 £0.2 £0.0 £0.0 £0.0 £2.1 Haldens £0.8 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.8 Welwyn Village £0.6 £0.0 £0.9 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.5 Welham Green £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Village Centres: £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Neighbourhood Centres £9.4 £5.2 £0.9 £0.2 £0.0 £1.0 £0.0 £0.0 £0.0 £16.7 Other £0.0 £0.1 £0.0 £0.0 £0.0 £0.9 £0.0 £0.0 £0.0 £1.0 SUB TOTAL ‐ SMALLER CENTRES £27.0 £25.9 £3.7 £2.4 £5.1 £2.4 £0.0 £0.4 £6.5 £73.3 Out of Centre: Tesco Extra, Mount Pleasant, Hatfield £14.2 £22.9 £3.2 £5.4 £0.0 £4.9 £0.0 £6.3 £1.4 £58.4 Marks & Spencer (BP), Welwyn By Pass Road, Welwyn £0.2 £0.2 £0.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Morrisons, Black Fan Road, Welwyn Garden City £15.0 £1.0 £2.7 £0.1 £0.2 £3.1 £0.7 £0.0 £0.0 £22.8 SUB TOTAL ‐ OUT OF CENTRE STORES £29.4 £24.0 £6.1 £5.5 £0.2 £8.1 £0.7 £6.3 £1.4 £81.7 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £96.8 £93.6 £24.0 £15.5 £6.8 £12.2 £2.5 £10.8 £11.4 £273.5 Main Competing Stores and Centres: Stores in Harpenden £0.0 £0.0 £2.9 £7.8 £0.0 £0.0 £0.0 £50.9 £0.0 £61.7 Stores in Hertford £0.1 £0.0 £0.0 £0.3 £0.4 £27.1 £0.0 £0.0 £0.0 £27.9 Sainsbury's Superstore, Colney Fields Shopping Park £0.2 £4.5 £0.3 £8.0 £4.6 £0.1 £0.0 £0.1 £14.4 £32.2 Other stores in London Colney £0.0 £1.2 £0.0 £1.5 £1.1 £0.0 £0.1 £0.0 £6.7 £10.6 Stores in Potters Bar £0.0 £6.4 £0.0 £0.0 £53.0 £0.4 £0.0 £0.0 £0.0 £59.8 Morrisons, Hatfield Road, St Albans £0.0 £0.1 £0.0 £11.2 £0.0 £0.0 £0.0 £0.2 £33.1 £44.7 Sainsbury's Superstore, Everard Close, St Albans £0.0 £0.1 £0.4 £4.8 £0.0 £0.0 £0.2 £0.5 £31.9 £38.0 Other stores in St Albans £0.0 £0.0 £0.0 £8.4 £0.0 £0.0 £0.1 £0.4 £43.0 £52.0 Asda Supercentre, Monkswood Way, Stevenage £1.0 £0.6 £3.2 £0.0 £0.0 £0.0 £21.1 £0.0 £0.0 £25.8 Tesco Superstore, Broadwater Retail Park, Stevenage £0.0 £0.0 £7.5 £0.0 £0.0 £1.3 £28.1 £0.0 £0.0 £36.9 Tesco Extra, The Forum, Stevenage £0.0 £0.0 £6.3 £0.0 £0.0 £0.3 £22.9 £0.0 £0.0 £29.4 Other stores in Stevenage £0.0 £0.0 £6.7 £0.9 £0.0 £2.3 £81.7 £0.0 £1.3 £93.0 All other £1.3 £1.9 £13.5 £7.7 £6.4 £12.0 £31.7 £4.3 £23.9 £102.6 SUB TOTAL ‐ OUTSIDE OF BOROUGH £2.6 £14.8 £40.9 £50.5 £65.6 £43.5 £186.0 £56.4 £154.3 £614.6 TOTAL MARKET SHARE £99.4 £108.4 £64.9 £66.0 £72.3 £55.7 £188.5 £67.3 £165.7 £888.1 Welwyn Hatfield Retail and Leisure Needs 2016 Convenience Market Share Analysis
TABLE 4: ALL COMPARISON GOODS ‐ 2026 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA
TOTAL AVAILABLE EXPENDITURE (£m): £105.0 £113.4 £68.2 £69.1 £75.6 £58.1 £196.4 £70.0 £174.5 £930.3 Welwyn Garden City: Iceland, Fretherne Road £1.1 £0.1 £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.4 Marks & Spencer, Howard Centre £2.2 £0.6 £0.9 £0.0 £0.0 £0.2 £0.4 £0.0 £0.2 £4.4 Sainsbury's Superstore, Church Road £24.2 £0.8 £6.3 £1.1 £0.0 £0.3 £0.4 £1.1 £0.0 £34.3 Waitrose, Bridge Road £10.1 £4.6 £5.8 £3.0 £0.0 £0.7 £0.0 £0.3 £0.2 £24.7 Other stores in Welwyn Garden City £3.2 £0.9 £1.7 £0.9 £0.3 £0.4 £1.1 £0.2 £0.0 £8.6 SUB TOTAL ‐ WELWYN GARDEN CITY £40.7 £7.0 £14.9 £5.0 £0.3 £1.6 £1.9 £1.7 £0.4 £73.5 Hatfield Town Centre: Asda Superstore, 98 Town Centre £1.8 £35.1 £0.0 £2.9 £1.3 £0.2 £0.0 £2.6 £3.4 £47.3 Iceland, 74‐78 Town Centre £0.1 £2.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £2.4 Other stores in Hatfield Town Centre £0.0 £1.3 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £1.4 SUB TOTAL ‐ HATFIELD TOWN CENTRE £1.9 £38.7 £0.0 £2.9 £1.3 £0.2 £0.0 £2.6 £3.4 £51.1 Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall £0.0 £0.0 £0.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Other stores in Wood Hall £0.0 £0.0 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £0.1 Aldi, Parkhouse Court £3.0 £16.7 £0.3 £1.8 £2.8 £0.1 £0.0 £0.4 £6.8 £32.0 Other stores in Parkhouse Court £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Tesco Express, Moors Walk £6.0 £0.1 £1.2 £0.5 £0.2 £0.1 £0.0 £0.0 £0.0 £8.1 Lidl, Moors Walk £7.7 £2.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £10.1 Other stores in Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Stores in High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres: Brookmans Park £0.4 £2.3 £0.0 £0.0 £0.2 £0.0 £0.0 £0.0 £0.0 £2.9 Cuffley £0.0 £0.0 £0.0 £0.0 £2.0 £0.2 £0.0 £0.0 £0.0 £2.2 Haldens £0.9 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.9 Welwyn Village £0.6 £0.0 £1.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.6 Welham Green £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Village Centres: £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Neighbourhood Centres £9.9 £5.5 £0.9 £0.2 £0.0 £1.1 £0.0 £0.0 £0.0 £17.5 Other £0.0 £0.1 £0.0 £0.0 £0.0 £1.0 £0.0 £0.0 £0.0 £1.1 SUB TOTAL ‐ SMALLER CENTRES £28.6 £27.0 £3.9 £2.5 £5.3 £2.5 £0.0 £0.4 £6.8 £77.0 Out of Centre: £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Tesco Extra, Mount Pleasant, Hatfield £15.0 £24.0 £3.4 £5.7 £0.0 £5.2 £0.0 £6.5 £1.4 £61.2 Marks & Spencer (BP), Welwyn By Pass Road, Welwyn £0.2 £0.2 £0.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Morrisons, Black Fan Road, Welwyn Garden City £15.9 £1.0 £2.9 £0.1 £0.2 £3.3 £0.7 £0.0 £0.0 £24.0 SUB TOTAL ‐ OUT OF CENTRE STORES £31.1 £25.1 £6.4 £5.8 £0.2 £8.4 £0.7 £6.5 £1.4 £85.7 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £102.3 £97.9 £25.2 £16.2 £7.1 £12.7 £2.6 £11.3 £12.0 £287.3
Main Competing Stores and Centres: Stores in Harpenden £0.0 £0.0 £3.1 £8.2 £0.0 £0.0 £0.0 £53.0 £0.0 £64.2 Stores in Hertford £0.1 £0.0 £0.0 £0.3 £0.5 £28.2 £0.0 £0.0 £0.0 £29.1 Sainsbury's Superstore, Colney Fields Shopping Park £0.2 £4.7 £0.4 £8.4 £4.8 £0.1 £0.0 £0.1 £15.1 £33.8 Other stores in London Colney £0.0 £1.2 £0.0 £1.5 £1.2 £0.0 £0.1 £0.0 £7.1 £11.2 Stores in Potters Bar £0.0 £6.7 £0.0 £0.0 £55.4 £0.4 £0.0 £0.0 £0.0 £62.5 Morrisons, Hatfield Road, St Albans £0.0 £0.2 £0.0 £11.8 £0.0 £0.0 £0.0 £0.2 £34.8 £47.0 Sainsbury's Superstore, Everard Close, St Albans £0.0 £0.1 £0.5 £5.0 £0.0 £0.0 £0.2 £0.5 £33.6 £39.9 Other stores in St Albans £0.0 £0.0 £0.0 £8.8 £0.0 £0.0 £0.1 £0.5 £45.3 £54.7 Asda Supercentre, Monkswood Way, Stevenage £1.1 £0.6 £3.3 £0.0 £0.0 £0.0 £22.0 £0.0 £0.0 £27.0 Tesco Superstore, Broadwater Retail Park, Stevenage £0.0 £0.0 £7.9 £0.0 £0.0 £1.4 £29.3 £0.0 £0.0 £38.5 Tesco Extra, The Forum, Stevenage £0.0 £0.0 £6.6 £0.0 £0.0 £0.3 £23.9 £0.0 £0.0 £30.7 Other stores in Stevenage £0.0 £0.0 £7.1 £0.9 £0.0 £2.4 £85.1 £0.0 £1.4 £97.0 All other £1.4 £2.0 £14.2 £8.0 £6.7 £12.6 £33.0 £4.5 £25.2 £107.4 SUB TOTAL ‐ OUTSIDE OF BOROUGH £2.7 £15.5 £43.0 £52.9 £68.5 £45.3 £193.8 £58.7 £162.5 £643.0 TOTAL MARKET SHARE £105.0 £113.4 £68.2 £69.1 £75.6 £58.1 £196.4 £70.0 £174.5 £930.3 Welwyn Hatfield Retail and Leisure Needs 2016 Convenience Market Share Analysis
TABLE 5: ALL CONVENIENCE GOODS ‐ 2032 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA
TOTAL AVAILABLE EXPENDITURE (£m): £111.5 £118.6 £71.8 £72.2 £79.3 £60.4 £205.1 £72.8 £182.7 £974.4 Welwyn Garden City: Iceland, Fretherne Road £1.1 £0.1 £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.5 Marks & Spencer, Howard Centre £2.3 £0.7 £0.9 £0.0 £0.0 £0.2 £0.4 £0.0 £0.2 £4.7 Sainsbury's Superstore, Church Road £25.8 £0.8 £6.7 £1.2 £0.0 £0.3 £0.4 £1.2 £0.0 £36.3 Waitrose, Bridge Road £10.7 £4.8 £6.1 £3.1 £0.0 £0.7 £0.0 £0.3 £0.2 £26.1 Other stores in Welwyn Garden City £3.4 £0.9 £1.8 £0.9 £0.3 £0.4 £1.1 £0.2 £0.0 £9.1 SUB TOTAL ‐ WELWYN GARDEN CITY £43.3 £7.3 £15.7 £5.2 £0.3 £1.7 £2.0 £1.7 £0.4 £77.6 Hatfield Town Centre: £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Asda Superstore, 98 Town Centre £1.9 £36.7 £0.0 £3.0 £1.4 £0.2 £0.0 £2.7 £3.5 £49.5 Iceland, 74‐78 Town Centre £0.1 £2.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £2.5 Other stores in Hatfield Town Centre £0.0 £1.4 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £1.5 SUB TOTAL ‐ HATFIELD TOWN CENTRE £2.1 £40.5 £0.0 £3.0 £1.4 £0.3 £0.0 £2.7 £3.5 £53.4 Large Neighbourhood Centres: Co‐op, 13/15 Cole Green Lane, Wood Hall £0.0 £0.0 £0.6 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.6 Other stores in Wood Hall £0.0 £0.0 £0.0 £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £0.1 Aldi, Parkhouse Court £3.2 £17.5 £0.3 £1.9 £3.0 £0.1 £0.0 £0.4 £7.1 £33.5 Other stores in Parkhouse Court £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Tesco Express, Moors Walk £6.3 £0.1 £1.2 £0.5 £0.2 £0.1 £0.0 £0.0 £0.0 £8.6 Lidl, Moors Walk £8.2 £2.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £10.7 Other stores in Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Stores in High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres: Brookmans Park £0.5 £2.4 £0.0 £0.0 £0.3 £0.0 £0.0 £0.0 £0.0 £3.1 Cuffley £0.0 £0.0 £0.0 £0.0 £2.1 £0.2 £0.0 £0.0 £0.0 £2.3 Haldens £0.9 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.9 Welwyn Village £0.7 £0.0 £1.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £1.7 Welham Green £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Village Centres: £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Small Neighbourhood Centres £10.5 £5.7 £1.0 £0.2 £0.0 £1.1 £0.0 £0.0 £0.0 £18.5 Other £0.0 £0.1 £0.0 £0.0 £0.0 £1.0 £0.0 £0.0 £0.0 £1.1 SUB TOTAL ‐ SMALLER CENTRES £30.3 £28.3 £4.1 £2.6 £5.6 £2.6 £0.0 £0.4 £7.1 £81.0 Out of Centre: Tesco Extra, Mount Pleasant, Hatfield £16.0 £25.1 £3.6 £5.9 £0.0 £5.4 £0.0 £6.8 £1.5 £64.2 Marks & Spencer (BP), Welwyn By Pass Road, Welwyn £0.2 £0.2 £0.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Morrisons, Black Fan Road, Welwyn Garden City £16.8 £1.0 £3.0 £0.1 £0.2 £3.4 £0.8 £0.0 £0.0 £25.4 SUB TOTAL ‐ OUT OF CENTRE STORES £33.0 £26.3 £6.7 £6.0 £0.2 £8.7 £0.8 £6.8 £1.5 £90.1 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £108.7 £102.4 £26.5 £16.9 £7.4 £13.3 £2.7 £11.7 £12.6 £302.2 Main Competing Stores and Centres: Stores in Harpenden £0.0 £0.0 £3.3 £8.5 £0.0 £0.0 £0.0 £55.1 £0.0 £66.9 Stores in Hertford £0.1 £0.0 £0.0 £0.3 £0.5 £29.4 £0.0 £0.0 £0.0 £30.3 Sainsbury's Superstore, Colney Fields Shopping Park £0.2 £4.9 £0.4 £8.8 £5.1 £0.1 £0.0 £0.1 £15.8 £35.4 Other stores in London Colney £0.0 £1.3 £0.0 £1.6 £1.2 £0.0 £0.1 £0.0 £7.4 £11.7 Stores in Potters Bar £0.0 £7.0 £0.0 £0.0 £58.1 £0.4 £0.0 £0.0 £0.0 £65.5 Morrisons, Hatfield Road, St Albans £0.0 £0.2 £0.0 £12.3 £0.0 £0.0 £0.0 £0.2 £36.5 £49.1 Sainsbury's Superstore, Everard Close, St Albans £0.0 £0.1 £0.5 £5.2 £0.0 £0.0 £0.3 £0.6 £35.2 £41.8 Other stores in St Albans £0.0 £0.0 £0.0 £9.2 £0.0 £0.0 £0.1 £0.5 £47.5 £57.2 Asda Supercentre, Monkswood Way, Stevenage £1.1 £0.6 £3.5 £0.0 £0.0 £0.0 £22.9 £0.0 £0.0 £28.2 Tesco Superstore, Broadwater Retail Park, Stevenage £0.0 £0.0 £8.3 £0.0 £0.0 £1.4 £30.6 £0.0 £0.0 £40.3 Tesco Extra, The Forum, Stevenage £0.0 £0.0 £6.9 £0.0 £0.0 £0.3 £24.9 £0.0 £0.0 £32.1 Other stores in Stevenage £0.0 £0.0 £7.5 £1.0 £0.0 £2.5 £88.9 £0.0 £1.4 £101.3 All other £1.5 £2.0 £14.9 £8.4 £7.0 £13.1 £34.5 £4.6 £26.4 £112.3 SUB TOTAL ‐ OUTSIDE OF BOROUGH £2.9 £16.2 £45.2 £55.3 £71.8 £47.2 £202.4 £61.1 £170.1 £672.2 TOTAL MARKET SHARE £111.5 £118.6 £71.8 £72.2 £79.3 £60.4 £205.1 £72.8 £182.7 £974.4
TABLE 6: ESTIMATED 'INFLOW' (TRADE DRAW) FROM OUTSIDE STUDY AREA & TOTAL FORECAST TURNOVERS
Estimated 'Inflow' from 2016 2021 2026 2032 Outside Study Area
Welwyn Garden City 5% £69.7 £73.5 £77.4 £81.7
Hatfield Town Centre 0% £46.1 £48.8 £51.1 £53.4
Large Neighbourhood Centres 0% £45.7 £48.3 £50.8 £53.4
Large Village Centres 0% £6.9 £7.3 £7.6 £8.0
Out of Centre 5% £81.4 £86.0 £90.2 £94.8
TOTAL: £266.7 £281.5 £295.7 £311.0
'Inflow' (trade draw) represents the potential expenditure from commuters, tourists and visitors to shops and stores in the Borough who live outside the defined study area (i.e. beyond Zones 1‐9). Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 7: FORECAST COMPARISON GOODS TURNOVER EXCLUDING SFT Welwyn Hatfield Retail and Leisure Needsd Assessment 2016 Forecast Comparison Goods Turnover
TABLE 1: ALL COMPARISON GOODS ‐ 2015 MARKET SHARE ANALYSIS (%): EXCLUDING EXPENDITURE ON SPECIAL FORMS OF TRADING
ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9
Welwyn Garden City 63.7% 23.3% 41.7% 25.8% 17.7% 23.9% 11.9% 27.2% 9.0% Hatfield Town Centre 1.3% 29.7% 1.0% 2.0% 3.3% 0.6% 0.0% 1.8% 2.6% Large Neighbourhood Centres: Wood Hall 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Haldens 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Parkhouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Moors Walk 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% High View 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Large Village Centres 0.0% 1.2% 0.9% 0.9% 1.3% 0.1% 1.3% 0.0% 0.1% Small Neighbourhood & Village Centres 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% SUB‐TOTAL ‐ SMALLER CENTRES 0.4% 1.2% 1.0% 0.9% 1.3% 0.1% 1.3% 0.0% 0.1% Out of Centre: Hatfield Galleria 2.6% 4.3% 0.7% 4.9% 2.6% 2.2% 0.8% 0.8% 0.4% Oldings Corner Retail Park 0.5% 2.7% 0.3% 1.0% 1.1% 1.8% 0.0% 0.7% 1.3% Other out of centre 7.2% 6.6% 1.4% 1.0% 0.1% 2.0% 0.0% 4.3% 0.4% SUB TOTAL ‐ OUT OF CENTRE 10.4% 13.6% 2.5% 6.9% 3.8% 5.9% 0.8% 5.8% 2.1% SUB TOTAL ‐ WELWYN HATFIELD BOROUGH 75.8% 67.8% 46.3% 35.6% 26.1% 30.5% 14.0% 34.8% 13.7% Competing Centres: Hertford 0.1% 0.1% 0.3% 0.0% 0.0% 26.7% 0.1% 0.3% 0.1% London Colney 0.7% 5.7% 0.1% 8.8% 10.0% 0.1% 1.2% 1.2% 8.7% Potters Bar 0.2% 1.2% 0.0% 0.0% 27.6% 0.0% 0.0% 0.0% 0.1% St Albans 1.4% 6.9% 1.6% 39.7% 3.5% 1.4% 0.2% 16.0% 65.3% Stevenage 16.3% 11.1% 40.5% 2.4% 4.9% 22.1% 80.4% 0.2% 0.2% Watford 0.7% 3.3% 0.2% 2.2% 2.0% 0.7% 0.1% 0.9% 7.0% All other 4.7% 3.9% 11.0% 11.1% 25.8% 18.4% 4.1% 46.6% 4.9% SUB TOTAL ‐ OUTSIDE OF BOROUGH 24.2% 32.2% 53.7% 64.4% 73.9% 69.5% 86.0% 65.2% 86.3% TOTAL MARKET SHARE 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE 2: ALL COMPARISON GOODS ‐ 2016 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA TOTAL AVAILABLE EXPENDITURE(£m): £135.2 £148.3 £104.0 £104.6 £109.6 £82.6 £241.4 £108.3 £242.8 £1,276.7
Welwyn Garden City £86.1 £34.6 £43.4 £27.0 £19.4 £19.8 £28.8 £29.4 £21.8 £310.3 Hatfield Town Centre £1.8 £44.0 £1.1 £2.1 £3.6 £0.5 £0.0 £1.9 £6.2 £61.2 Large Neighbourhood Centres: Wood Hall £0.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.3 Haldens £0.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.3 Parkhouse £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres £0.05 £1.8 £0.9 £0.9 £1.5 £0.1 £3.0 £0.0 £0.1 £8.3 Small Neighbourhood & Village Centres £0.0 £0.0 £0.1 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.1 SUB‐TOTAL ‐ SMALLER CENTRES £0.6 £1.8 £1.0 £0.9 £1.5 £0.1 £3.0 £0.0 £0.1 £9.0 Out of Centre: Hatfield Galleria £3.5 £6.4 £0.8 £5.1 £2.9 £1.8 £1.9 £0.9 £1.1 £24.3 Oldings Corner Retail Park £0.7 £4.0 £0.3 £1.0 £1.2 £1.5 £0.0 £0.8 £3.1 £12.6 Other out of centre £9.8 £9.8 £1.5 £1.1 £0.1 £1.6 £0.0 £4.6 £0.9 £29.5 SUB TOTAL ‐ OUT OF CENTRE £14.00 £20.2 £2.6 £7.2 £4.2 £4.9 £1.9 £6.3 £5.08 £66.4 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £102.5 £100.6 £48.1 £37.3 £28.6 £25.2 £33.7 £37.7 £33.3 £447.0 Competing Centres: Hertford £0.1 £0.2 £0.3 £0.0 £0.0 £22.1 £0.1 £0.4 £0.3 £23.5 London Colney £1.0 £8.4 £0.1 £9.2 £11.0 £0.1 £2.8 £1.3 £21.1 £55.0 Potters Bar £0.3 £1.8 £0.0 £0.0 £30.3 £0.0 £0.0 £0.0 £0.3 £32.8 St Albans £1.8 £10.2 £1.7 £41.6 £3.8 £1.1 £0.6 £17.3 £158.5 £236.6 Stevenage £22.1 £16.4 £42.1 £2.6 £5.4 £18.3 £194.1 £0.2 £0.4 £301.6 Watford £1.0 £4.9 £0.3 £2.3 £2.2 £0.5 £0.2 £1.0 £16.9 £29.3 All other £6.4 £5.8 £11.4 £11.7 £28.3 £15.2 £9.9 £50.5 £11.9 £151.0 SUB TOTAL ‐ OUTSIDE OF BOROUGH £32.7 £47.8 £55.9 £67.3 £81.0 £57.4 £207.6 £70.6 £209.5 £829.8 TOTAL MARKET SHARE £135.2 £148.3 £104.0 £104.6 £109.6 £82.6 £241.4 £108.3 £242.8 £1,276.7
03/05/2016 Welwyn Hatfield Retail and Leisure Needsd Assessment 2016 Forecast Comparison Goods Turnover
TABLE 3: ALL COMPARISON GOODS ‐ 2021 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA
TOTAL AVAILABLE EXPENDITURE(£m): £160.0 £176.2 £123.0 £124.4 £130.1 £98.3 £285.9 £128.4 £293.3 £1,519.7
Welwyn Garden City £101.9 £41.1 £51.4 £32.1 £23.0 £23.5 £34.1 £34.9 £26.4 £368.4 Hatfield Town Centre £2.1 £52.3 £1.3 £2.5 £4.3 £0.6 £0.0 £2.3 £7.5 £72.9 Large Neighbourhood Centres: Wood Hall £0.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.3 Haldens £0.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.3 Parkhouse £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres £0.06 £2.1 £1.1 £1.1 £1.7 £0.1 £3.6 £0.0 £0.2 £9.8 Small Neighbourhood & Village Centres £0.00 £0.0 £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.2 SUB‐TOTAL ‐ SMALLER CENTRES £0.7 £2.1 £1.2 £1.1 £1.7 £0.1 £3.6 £0.0 £0.2 £10.7 Out of Centre: Hatfield Galleria £4.2 £7.6 £0.9 £6.1 £3.4 £2.2 £2.3 £1.0 £1.3 £28.9 Oldings Corner Retail Park £0.8 £4.8 £0.4 £1.2 £1.4 £1.7 £0.0 £0.9 £3.8 £15.0 Other out of centre £11.6 £11.7 £1.8 £1.3 £0.1 £2.0 £0.0 £5.5 £1.0 £35.0 SUB TOTAL ‐ OUT OF CENTRE £16.6 £24.0 £3.1 £8.6 £5.0 £5.8 £2.3 £7.5 £6.1 £78.9 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £121.3 £119.5 £56.9 £44.4 £34.0 £30.0 £40.0 £44.7 £40.2 £530.9 Competing Centres: Hertford £0.1 £0.2 £0.4 £0.0 £0.0 £26.3 £0.2 £0.4 £0.4 £28.0 London Colney £1.2 £10.0 £0.1 £11.0 £13.1 £0.1 £3.3 £1.5 £25.5 £65.7 Potters Bar £0.4 £2.2 £0.0 £0.0 £35.9 £0.0 £0.0 £0.0 £0.3 £38.9 St Albans £2.2 £12.1 £2.0 £49.4 £4.5 £1.4 £0.7 £20.5 £191.5 £284.3 Stevenage £26.1 £19.5 £49.9 £3.0 £6.4 £21.7 £229.9 £0.2 £0.5 £357.3 Watford £1.2 £5.8 £0.3 £2.8 £2.6 £0.7 £0.2 £1.1 £20.4 £35.1 All other £7.5 £6.9 £13.5 £13.9 £33.6 £18.1 £11.7 £59.9 £14.4 £179.5 SUB TOTAL ‐ OUTSIDE OF BOROUGH £38.7 £56.7 £66.1 £80.1 £96.1 £68.3 £245.9 £83.8 £253.1 £988.8 TOTAL MARKET SHARE £160.0 £176.2 £123.0 £124.4 £130.1 £98.3 £285.9 £128.4 £293.3 £1,519.7
TABLE 4: ALL COMPARISON GOODS ‐ 2026 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA TOTAL AVAILABLE EXPENDITURE (£m): £197.4 £215.1 £150.9 £152.0 £158.6 £119.6 £347.6 £155.9 £360.5 £1,857.5 Welwyn Garden City £125.7 £50.2 £63.0 £39.3 £28.0 £28.6 £41.4 £42.4 £32.4 £451.0 Hatfield Town Centre £2.6 £63.8 £1.6 £3.1 £5.2 £0.7 £0.1 £2.8 £9.3 £89.0 Large Neighbourhood Centres: Wood Hall £0.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 Haldens £0.4 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.4 Parkhouse £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres £0.1 £2.5 £1.3 £1.4 £2.1 £0.1 £4.4 £0.0 £0.2 £12.0 Small Neighbourhood & Village Centres £0.0 £0.0 £0.2 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.2 SUB‐TOTAL ‐ SMALLER CENTRES £0.9 £2.5 £1.5 £1.4 £2.1 £0.1 £4.4 £0.0 £0.2 £13.0 Out of Centre: Hatfield Galleria £5.2 £9.3 £1.1 £7.4 £4.1 £2.6 £2.7 £1.3 £1.6 £35.3 Oldings Corner Retail Park £1.0 £5.8 £0.5 £1.5 £1.7 £2.1 £0.0 £1.1 £4.6 £18.4 Other out of centre £14.3 £14.3 £2.2 £1.6 £0.2 £2.4 £0.0 £6.6 £1.3 £42.8 SUB TOTAL ‐ OUT OF CENTRE £20.4 £29.3 £3.8 £10.5 £6.0 £7.1 £2.7 £9.1 £7.5 £96.5 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £149.6 £145.8 £69.8 £54.2 £41.4 £36.5 £48.6 £54.2 £49.4 £649.6 Competing Centres: Hertford £0.2 £0.3 £0.5 £0.0 £0.0 £32.0 £0.2 £0.5 £0.5 £34.1 London Colney £1.4 £12.2 £0.1 £13.4 £15.9 £0.1 £4.0 £1.9 £31.4 £80.4 Potters Bar £0.5 £2.7 £0.0 £0.0 £43.8 £0.0 £0.0 £0.0 £0.4 £47.4 St Albans £2.7 £14.8 £2.4 £60.4 £5.5 £1.6 £0.8 £24.9 £235.3 £348.5 Stevenage £32.2 £23.8 £61.2 £3.7 £7.8 £26.5 £279.4 £0.3 £0.7 £435.6 Watford £1.5 £7.1 £0.4 £3.4 £3.2 £0.8 £0.2 £1.4 £25.1 £43.0 All other £9.3 £8.4 £16.5 £16.9 £40.9 £22.0 £14.2 £72.7 £17.7 £218.8 SUB TOTAL ‐ OUTSIDE OF BOROUGH £47.8 £69.2 £81.1 £97.8 £117.2 £83.1 £299.0 £101.7 £311.1 £1,207.9 TOTAL MARKET SHARE £197.4 £215.1 £150.9 £152.0 £158.6 £119.6 £347.6 £155.9 £360.5 £1,857.5
03/05/2016 Welwyn Hatfield Retail and Leisure Needsd Assessment 2016 Forecast Comparison Goods Turnover
TABLE 5: ALL COMPARISON GOODS ‐ 2032 MARKET SHARE ANALYSIS OF EXPENDITURE FLOWS (£M) TOTAL ZONE 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 STUDY AREA TOTAL AVAILABLE EXPENDITURE (£m): £254.4 £273.0 £192.8 £192.8 £201.8 £151.1 £440.5 £196.9 £458.1 £2,361.3 Welwyn Garden City £162.0 £63.7 £80.5 £49.8 £35.7 £36.1 £52.5 £53.5 £41.2 £575.0 Hatfield Town Centre £3.3 £81.0 £2.0 £3.9 £6.6 £0.9 £0.1 £3.5 £11.8 £113.1 Large Neighbourhood Centres: Wood Hall £0.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Haldens £0.5 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.5 Parkhouse £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Moors Walk £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 High View £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 Large Village Centres £0.1 £3.2 £1.6 £1.7 £2.7 £0.1 £5.5 £0.0 £0.2 £15.2 Small Neighbourhood & Village Centres £0.0 £0.0 £0.3 £0.0 £0.0 £0.0 £0.0 £0.0 £0.0 £0.3 SUB‐TOTAL ‐ SMALLER CENTRES £1.1 £3.2 £1.9 £1.7 £2.7 £0.1 £5.5 £0.0 £0.2 £16.5 Out of Centre: Hatfield Galleria £6.6 £11.8 £1.4 £9.4 £5.3 £3.3 £3.5 £1.6 £2.1 £44.9 Oldings Corner Retail Park £1.3 £7.4 £0.6 £1.9 £2.2 £2.7 £0.0 £1.4 £5.9 £23.4 Other out of centre £18.4 £18.1 £2.8 £2.0 £0.2 £3.0 £0.0 £8.4 £1.6 £54.6 SUB TOTAL ‐ OUT OF CENTRE £26.3 £37.3 £4.8 £13.3 £7.7 £9.0 £3.5 £11.4 £9.6 £122.9 SUB TOTAL ‐ WELWYN HATFIELD BOROUGH £192.8 £185.1 £89.2 £68.7 £52.7 £46.1 £61.6 £68.5 £62.8 £827.5 Competing Centres: Hertford £0.2 £0.3 £0.6 £0.0 £0.0 £40.4 £0.3 £0.7 £0.6 £43.1 London Colney £1.9 £15.5 £0.1 £17.0 £20.3 £0.2 £5.1 £2.3 £39.9 £102.2 Potters Bar £0.6 £3.4 £0.0 £0.0 £55.7 £0.1 £0.0 £0.0 £0.5 £60.4 St Albans £3.5 £18.8 £3.1 £76.6 £7.0 £2.1 £1.0 £31.5 £299.0 £442.6 Stevenage £41.6 £30.2 £78.1 £4.7 £9.9 £33.4 £354.1 £0.3 £0.8 £553.3 Watford £1.9 £9.0 £0.5 £4.3 £4.1 £1.0 £0.3 £1.8 £31.9 £54.7 All other £12.0 £10.7 £21.1 £21.5 £52.1 £27.8 £18.0 £91.8 £22.5 £277.6 SUB TOTAL ‐ OUTSIDE OF BOROUGH £61.6 £87.9 £103.6 £124.1 £149.1 £105.0 £378.9 £128.4 £395.3 £1,533.8 TOTAL MARKET SHARE £254.4 £273.0 £192.8 £192.8 £201.8 £151.1 £440.5 £196.9 £458.1 £2,361.3
TABLE 6: ESTIMATED 'INFLOW' (TRADE DRAW) FROM OUTSIDE STUDY AREA & TOTAL FORECAST TURNOVERS
Estimated 'Inflow' from 2016 2021 2026 2032 Outside Study Area
Welwlyn Garden City 10% £344.8 £409.3 £501.1 £638.9 Hatfield Town Centre 0% £61.2 £72.9 £89.0 £113.1 Large Neighbourhood Centres 0% £0.5 £0.7 £0.8 £1.0 Large Village Centres 0% £8.3 £9.8 £12.0 £15.2 Small Neighbourhood & Village Centres 0% £0.1 £0.2 £0.2 £0.3 Hatfield Galleria 40% £40.6 £48.2 £58.9 £74.9 Other edge and out of centre 5% £44.3 £52.7 £64.4 £82.0 TOTAL: £499.9 £593.7 £726.4 £925.5 Notes: 'Inflow' (trade draw) represents the potential expenditure from commuters, tourists and visitors to the Borough's main centres, shops and stores who live outside the defined study area (i.e. beyond Zones 1‐9).
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 8: BENCHMARK TURNOVER OF KEY FOODSTORES Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Benchmark and Survey Derived Turnover
Table 1: Convenience Benchmark Turnover and Survey‐Derived Turnovers
Conv Plus Performance Net Sales Sales Density (£ Benchmark Survey Difference Conv % Floorspace Inflow Expenditure against (sqm) per sqm) Turnover (£m) Turnover (£m) (£m) (sqm) Inflow (£m) Benchmark Welwyn Garden City: Iceland, Fretherne Road 500 100% 500 £7,500 £3.8 £1.3 5% £1.3 ‐£2.4 ‐185% Marks & Spencer, Howard Centre 943 100% 943 £11,000 £10.4 £4.0 5% £4.2 ‐£6.2 ‐146% Sainsbury's Superstore, Church Road 3200 70% 2240 £13,000 £29.1 £30.9 5% £32.5 £3.4 10% Waitrose, Bridge Road 2300 90% 2070 £12,500 £25.9 £22.3 5% £23.5 ‐£2.4 ‐10% Other stores in Welwyn Garden City 900 100% 900 £5,000 £4.5 £7.8 5% £8.2 £3.7 45% Total Welwyn Garden City ‐ ‐ ‐ ‐ £73.6 £66.2 ‐ £69.7 ‐£3.9 ‐6% Hatfield Town Centre: Asda Superstore, 98 Town Centre 4146 60% 2487.6 £13,100 £32.6 £42.7 0% £42.7 £10.1 24% Iceland, 74‐78 Town Centre 530 95% 503.5 £7,500 £3.8 £2.2 0% £2.2 ‐£1.6 ‐75% Other stores in Hatfield 735 100% 735 £5,000 £3.7 £1.3 0% £1.3 ‐£2.4 ‐191% Total Hatfield Town Centre ‐ ‐ ‐ ‐ £113.7 £112.4 ‐ £115.9 £2.2 2% Other Key Foodstores: Aldi, Parkhouse Court 780 80% 624 £8,100 £5.1 £28.8 0% £28.8 £23.7 82% Lidl, Moors Walk 790 85% 672 £4,000 £2.7 £9.1 0% £9.1 £6.4 70% Tesco Extra, Mount Pleasant, Hatfield 5889 60% 3533 £11,100 £39.2 £55.3 5% £58.2 £19.0 33% Morrisons, Black Fan Road, Welwyn Garden City 2926 85% 2487 £12,500 £31.1 £21.6 5% £22.8 ‐£8.3 ‐36%
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 9: COMMITTED RETAIL FLOORSPACE Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Committed Retail Floorspace
TABLE 1: COMMITTED RETAIL FLOORSPACE
Turnover (£m) Gross Floorspace Gross to Net Floorspace 2016 Sales Density LPA Ref: (sqm) Net Ratio (sqm) (£ per sqm) 2016 2021 2026 2032
Convenience Goods Floorspace: N6/2015/0327/FP Change of use (Employment to A1) ‐ 21 Broadwater Road, Welwyn Garden City 268 80% 214 £4,500 £0.96 £0.96 £0.96 £0.96
S6/2011/1994/MA Redevelopment of Salisbury Square, Old Hatfield 618 70% 432 £5,000 £2.16 £2.16 £2.16 £2.16
S6/2013/0412/LO Redevelopment of Hatfield Railway Station, Old Hatfield 175 70% 122 £5,000 £0.61 £0.61 £0.61 £0.61
Comparison Goods Floorspace: S6/2011/1994/MA Redevelopment of Salisbury Square, Old Hatfield 618 70% 432 £5,500 £2.38 £2.67 £3.03 £3.54 S6/2013/0412/LO Redevelopment of Hatfield Railway Station, Old Hatfield 58 70% 41 £5,500 £0.22 £0.25 £0.29 £0.33
6/2015/1713/MAJ Redevelopment of former Homebase unit, Oldings Corner Retail Park Total Floorspace: 1,766 ‐ 1236 ‐ £10.41 £11.67 £13.25 £15.49
Ground floor: 883 100% 883 £9,829 £8.68 £9.73 £11.04 £12.91
Mezzanine: 883 70% 353 £4,914 £1.73 £1.94 £2.21 £2.58
S6/2014/0243/MA Redevelopment of the former Trubocentre Car Sales, 80 Station Road, Cuffley 151 70% 106 £5,500 £0.58 £0.52 £0.59 £0.69
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 10: CONVENIENCE GOODS CAPACITY Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Goods Capacity
TABLE 1: WELWYN HATFIELD BOROUGH ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN BOROUGH (£m): £266.7 £281.5 £295.7 £311.0
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN BOROUGH (£m) (1): £266.7 £266.7 £266.7 £266.7
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £14.8 £29.0 £44.3
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) ‐ £3.7 £3.7 £3.7
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £11.1 £25.2 £40.6
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Option 1: Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐ 905 2,060 3,311 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 1,294 2,943 4,730
Option 2: Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐ 1,849 4,206 6,760 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): 2,641 6,008 9,657
STEP 1: The (survey‐derived) 'current' turnovers assume constant market shares over the forecast period (derived from Table 4). STEP 2: Assumed no growth in floorspace efficiency/ productivity over the forecast period. STEP 3: The forecast residual expenditure capacity (pre commitments) has been derived from Steps 1 and 2. STEP 4: The turnover of all known commitments has been derived from Table 9. It is assumed for the purpose of this assessment that all commitments will be opened by 2020 and will have reached 'mature' trading conditions. STEP 5: The 'net' residual expenditure capacity makes an allowance for the forecast turnover of all known commitments (Step 4).
STEP 6: The 'net' residual expenditure is converted into a net/gross floorspace capacity estimate based on the assumed average sales performance of new (prime) retail floorspace. It should be noted that different comparison goods retailers trade at different average sales levels and this will need to be taken into account when assessing the relative merits and need for different types of retail floorspace.
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Goods Capacity
TABLE 2: WELWYN GARDEN CITY ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN WELWYN GARDEN CITY (£m): £69.7 £73.5 £77.4 £81.7
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN WELWYN GARDEN CITY (£m): £69.7 £69.7 £69.7 £69.7
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £3.7 £7.6 £12.0
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £1.0 £1.0 £1.0 £1.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £2.8 £6.7 £11.0
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Option 1: Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐ 227 544 897 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 324 777 1,281
Option 2: Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐ 463 1,111 1,831 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): 662 1,587 2,616
TABLE 3: HATFIELD TOWN CENTRE ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN HATFIELD TOWN CENTRE (£m): £46.1 £48.8 £51.1 £53.4
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN HATFIELD TOWN CENTRE (£m): £46.1 £46.1 £46.1 £46.1
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £2.7 £4.9 £7.3
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £2.7 £4.9 £7.3
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Option 1: Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐ 217 402 595 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 310 574 850
Option 2: Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐ 443 821 1,214 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): 632 1,173 1,735
TABLE 4: LARGE NEIGHBOURHOOD CENTRES ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares 2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN LARGE N'HOOD CENTRES (£m): £45.7 £48.3 £50.8 £53.4
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN LARGE N'HOOD CENTRES (£m): £45.7 £45.7 £45.7 £45.7
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £2.6 £5.1 £7.7
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £2.8 £2.8 £2.8 £2.8
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: £0.0 ‐£0.1 £2.3 £4.9
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Option 1: Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐‐12 188 402 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐‐17 268 574
Option 2: Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐‐24 384 821 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐34 548 1,172
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Convenience Goods Capacity
TABLE 5: LARGE VILLAGE CENTRES ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares 2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN LARGE VILLAGE CENTRES (£m): £6.9 £7.3 £7.6 £8.0
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN LARGE VILLAGE CENTRES (£m): £6.9 £6.9 £6.9 £6.9
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £0.4 £0.7 £1.1
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: £0.0 £0.4 £0.7 £1.1
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Option 1: Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐ 31 60 92 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 44 85 131
Option 2: Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐ 63 122 188 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): 90 175 268
TABLE 6: SMALLER NEIGHBOURHOOD & VILLAGE CENTRES ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares 2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN SMALLER CENTRES (£m): £16.8 £17.7 £18.6 £19.6
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN SMALLER CENTRES (£m): £16.8 £16.8 £16.8 £16.8
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £0.9 £1.8 £2.8
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: £0.0 £0.9 £1.8 £2.8
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Option 1: Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐ 75 150 232 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 107 214 331
Option 2: Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐ 153 305 473 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): 218 436 676
TABLE 7: REST OF BOROUGH ‐ CONVENIENCE GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares 2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN REST OF BOROUGH (£m): £81.4 £86.0 £90.2 £94.8
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN REST OF BOROUGH (£m): £81.4 £81.4 £81.4 £81.4
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £4.5 £8.8 £13.4
STEP 4: CONVENIENCE GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: £0.0 £4.5 £8.8 £13.4
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE:
Foodstore Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £12,250 £12,250 £12,250 £12,250 (ii) Net Floorspace Capacity (sq m): ‐ 368 717 1,094 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 526 1,024 1,563
Local Supermarket/ Deep Discounter Format (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £6,000 £6,000 £6,000 £6,000 (ii) Net Floorspace Capacity (sq m): ‐ 751 1,463 2,233 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): 1,073 2,090 3,190
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APPENDIX 11: COMPARISON GOODS CAPACITY Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Capacity
TABLE 1: WELWYN HATFIELD BOROUGH ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN BOROUGH (£m): £499.9 £593.7 £726.4 £925.5
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN BOROUGH (£m) (1): £499.9 £560.4 £636.1 £743.5
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £33.3 £90.3 £182.0
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £13.6 £15.1 £17.2 £20.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £18.2 £73.2 £161.9
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): ‐ 2,945 10,453 19,793 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 4,207 14,932 28,275
STEP 1: The (survey‐derived) 'current' turnovers assume constant market shares over the forecast period (derived from Table 4).
STEP 2: An allowance has been made for the growth in 'productivity' ('efficiency') of all existing and new comparison goods floorspace of approximately 2.5% per annum over the forecast period (2016 to 2032). STEP 3: The forecast residual expenditure capacity (pre commitments) has been derived from Steps 1 and 2.
STEP 4: The turnover of all known commitments has been derived from Table 2 Appendix 9. It is assumed for the purpose of this assessment that all commitments will be opened by 2021 and will have reached 'mature' trading conditions.
STEP 5: The 'net' residual expenditure capacity makes an allowance for the forecast turnover of all known commitments (Step 4).
STEP 6: The 'net' residual expenditure is converted into a net/gross floorspace capacity estimate based on the assumed average sales performance of new (prime) retail floorspace. It should be noted that different comparison goods retailers trade at different average sales levels and this will need to be taken into account when assessing the relative merits and need for different types of retail floorspace.
03/05/2016 Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Comparison Goods Capacity
TABLE 2: WELWYN GARDEN CITY ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN WELWYN GARDEN CITY (£m): £344.8 £409.3 £501.1 £638.9
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN WELWYN GARDEN CITY (£m): £344.8 £386.5 £438.8 £512.8
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £22.8 £62.3 £126.1
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £22.8 £62.3 £126.1
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): ‐ 3,695 8,907 15,414 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 5,278 12,725 22,020
TABLE 3: HATFIELD TOWN CENTRE ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN HATFIELD TOWN CENTRE (£m): £61.2 £72.9 £89.0 £113.1
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN HATFIELD TOWN CENTRE (£m): £61.2 £68.7 £77.9 £91.1
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £4.2 £11.1 £22.0
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: £4.2 £11.1 £22.0
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): 0 681 1,581 2,684 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 973 2,259 3,834
TABLE 4: LARGE NEIGHBOURHOOD CENTRES ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN LARGE N'HOOD CENTRES (£m): £0.5 £0.7 £0.8 £1.0
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN LARGE N'HOOD CENTRES (£m): £0.5 £0.6 £0.7 £0.8
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £0.0 £0.1 £0.2
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £2.6 £2.9 £3.3 £3.9
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐‐£2.9 ‐£3.2 ‐£3.7
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): ‐‐467 ‐458 ‐447 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐‐668 ‐655 ‐638
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TABLE 5: LARGE VILLAGE CENTRES ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN LARGE VILLAGE CENTRES (£m): £8.3 £9.8 £12.0 £15.2
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN LARGE VILLAGE CENTRES (£m): £8.3 £9.3 £10.6 £12.3
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £0.5 £1.4 £2.9
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.6 £0.5 £0.6 £0.7
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £0.0 £0.9 £2.2
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): ‐ 4 123 271 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 6 175 387
TABLE 6: SMALL NEIGHBOURHOOD & VILLAGE CENTRES ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN SMALLER CENTRES (£m): £0.1 £0.2 £0.2 £0.3
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN SMALLER CENTRES (£m): £0.1 £0.2 £0.2 £0.2
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £0.0 £0.0 £0.1
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £0.0 £0.0 £0.0 £0.0
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐ £0.0 £0.0 £0.1
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): ‐ 146 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐ 259
TABLE 7: REST OF BOROUGH ‐ COMPARISON GOODS CAPACITY ASSESSMENT Assume Equilibrium at Base Year and Constant Market Shares
2016 2021 2026 2032
STEP 1: TOTAL FORECAST 'CURRENT' TURNOVER OF ALL FLOORSPACE IN REST OF BOROUGH (£m): £84.9 £100.8 £123.3 £157.0
STEP 2: TOTAL FORECAST 'BENCHMARK' TURNOVER OF ALL FLOORSPACE IN REST OF BOROUGH (£m): £84.9 £95.1 £108.0 £126.2
STEP 3: NET RESIDUAL EXPENDITURE ‐ EXCLUDING ANY COMMITMENTS (£m): £0.0 £5.7 £15.3 £30.7
STEP 4: COMPARISON GOODS TURNOVER OF ALL COMMITED FLOORSPACE (£m) £10.4 £11.7 £13.3 £15.5
STEP 5: NET RESIDUAL EXPENDITURE AFTER COMMITMENTS: ‐‐£6.0 £2.1 £15.2
STEP 6: FORECAST CAPACITY FOR NEW COMPARISON GOODS FLOORSPACE: (i) Estimated Average Sales Density of New Floorspace (£ per sq m): £5,500 £6,166 £6,999 £8,181 (ii) Net Floorspace Capacity (sq m): ‐‐969 296 1,864 (iii) Assumed Net / Gross Floorspace Ratio: 70% 70% 70% 70% (iv) Gross Floorspace Capacity (sq m): ‐‐1,384 423 2,662
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APPENDIX 12: COMERICAL LEISURE ASSESSMENT Welwyn Hatfield Retail and Leisure Needs Assessment 2016 Commercial Leisure Assessment
TABLE 1: POPULATION PROJECTIONS BY ZONE Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Study Area 2016 50,181 48,994 25,679 28,116 30,549 23,424 89,344 26,826 68,604 391,717 2021 52,853 51,235 26,812 29,489 31,956 24,606 93,331 28,063 72,823 411,168 2026 55,793 53,520 28,152 30,829 33,347 25,630 97,119 29,165 76,606 430,161 2032 59,186 55,908 29,597 32,183 34,931 26,637 101,292 30,307 80,108 450,149
Source: Population projections based on ONS 2012‐based Sub National Population Projections
TABLE 2: COMMERCIAL LEISURE EXPENDITURE PER HEAD BY ZONE (£) in 2016 Study Area Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Average Accommodation services £145 £174 £237 £221 £218 £202 £133 £242 £208 £198 Cultural services £277 £296 £402 £371 £357 £346 £288 £410 £350 £344 Games of chance £157 £148 £170 £158 £167 £165 £184 £184 £152 £165 Hairdressing & personal grooming £87 £99 £152 £139 £130 £126 £81 £154 £136 £123 Recreational & sporting services £109 £136 £189 £188 £186 £160 £96 £210 £182 £162 Restaurants, cafes etc £984 £1,275 £1,497 £1,374 £1,333 £1,296 £972 £1,537 £1,447 £1,302 Total Commercial Leisure £1,759 £2,127 £2,647 £2,451 £2,391 £2,294 £1,755 £2,737 £2,474 £2,293 Source: Average spend per capita estimates for each zone are derived from Experian 'Retail Area Planner' Reports .
TABLE 3: TOTAL LEISURE EXPENDITURE GROWTH 2013‐2035 (%) 2013 2014 2015 2016 2017 2018‐22 2023‐35 Expenditure growth per head (%) 0.20% 1.40% 2.70% 1.60% 1.60% 1.30% 1.40%
Notes: Annual expenditure growth forecasts are informed by Experian's Retail Planner Briefing Note 13 (October 2015).
TABLE 4: COMMERCIAL LEISURE EXPENDITURE PER HEAD BY ZONE (£) Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 2016 £1,759 £2,127 £2,647 £2,451 £2,391 £2,294 £1,755 £2,737 £2,474 2021 £1,882 £2,276 £2,832 £2,622 £2,558 £2,454 £1,878 £2,929 £2,646 2026 £2,016 £2,437 £3,033 £2,808 £2,740 £2,628 £2,011 £3,136 £2,834 2032 £2,191 £2,649 £3,297 £3,053 £2,978 £2,857 £2,186 £3,409 £3,081
Source: Experian Business Strategies 'Retail Area Planner' Report for each study zone. Commercial leisure expenditure includes spend on accommodation, cultural services, eating and drinking, hairdressing & personal grooming, Notes: sports/health, and games of chance.
TABLE 5: TOTAL COMMERCIAL LEISURE EXPENDITURE BY ZONE (£M)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Study Area
2016 £88.3 £104.2 £68.0 £68.9 £73.1 £53.7 £156.8 £73.4 £169.7 £95.1 2021 £99.5 £116.6 £75.9 £77.3 £81.8 £60.4 £175.3 £82.2 £192.7 £106.8 2026 £112.5 £130.4 £85.4 £86.6 £91.4 £67.4 £195.3 £91.5 £217.1 £119.7 2032 £129.7 £148.1 £97.6 £98.2 £104.0 £76.1 £221.4 £103.3 £246.8 £136.1 Growth 2016‐2032 (£m) £41.4 £43.9 £29.6 £29.3 £31.0 £22.4 £64.6 £29.9 £77.1 £41.0 Growth 2016‐2032 (%) 46.9% 42.1% 43.5% 42.6% 42.4% 41.6% 41.2% 40.7% 45.4% 43.1%
Source: Expenditure calculated from Tables 1 and 4.
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TABLE 6: EATING AND DRINKING OUT EXPENDITURE PER HEAD BY ZONE (£) Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Study Area 2016 £984 £1,275 £1,497 £1,374 £1,333 £1,296 £972 £1,537 £1,447 £1,302 2021 £1,053 £1,364 £1,601 £1,470 £1,428 £1,388 £1,041 £1,646 £1,549 £1,393 2026 £1,128 £1,460 £1,715 £1,575 £1,529 £1,486 £1,115 £1,762 £1,659 £1,492 2032 £1,226 £1,587 £1,864 £1,712 £1,662 £1,616 £1,212 £1,916 £1,804 £1,622
Source: Experian Business Strategies 'Retail Area Planner' Report for each study zone.
TABLE 7: TOTAL EATING AND DRINKING OUT EXPENDITURE BY ZONE (£M) Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Study Area 2016 £49.4 £62.4 £38.4 £38.6 £40.7 £30.4 £86.9 £41.2 £99.3 £54.2 2021 £55.7 £69.9 £42.9 £43.4 £45.6 £34.2 £97.2 £46.2 £112.8 £60.9 2026 £62.9 £78.2 £48.3 £48.5 £51.0 £38.1 £108.3 £51.4 £127.1 £68.2 2032 £72.6 £88.7 £55.2 £55.1 £58.1 £43.0 £122.8 £58.1 £144.5 £77.6 Growth 2016‐2032 (£m) £23.2 £26.3 £16.7 £16.4 £17.3 £12.7 £35.9 £16.8 £45.2 £23.4 Growth 2016‐2032 (%) £0.5 £0.4 £0.4 £0.4 £0.4 £0.4 £0.4 £0.4 £0.5 43.2%
Source: Calculated from Table 1 and 6.
TABLE 8: CAPACITY FOR NEW HEALTH AND FITNESS FACILITIES Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Study Area Population Growth 2016‐2032 9,005 6,914 3,918 4,067 4,382 3,213 11,948 3,481 11,504 58,432 Participation Rate (%) 35.1% 23.1% 34.2% 38.6% 17.9% 26.4% 32.3% 26.6% 28.0% 29.6% Participation ‐ persons 3,161 1,595 1,339 1,569 786 847 3,860 925 3,222 17,306 Borough Retention Rate (%) 94% 85% 15% 28% 4% 9% 5% 3% 35% 37.1% Borough Retention ‐ persons 2,984 1,351 196 447 28 75 187 23 1,136 6,426 Capacity Option 1 ‐ Key Chain Gym 1.0 0.5 0.1 0.2 0.0 0.0 0.1 0.0 0.4 2.2 Capacity Option 2 ‐ Budget Gym 0.9 0.4 0.1 0.1 0.0 0.0 0.1 0.0 0.3 1.9
Source: Population derived from Table 1. Participation rate identified from the Household Telephone Interview Survey, November 2015.
Notes: Capacity for a new key chain gym(s) is based on an average membership of 2,897 persons per venue. Capacity for a new budget gym(s) is based on an average membership of 3,452 persons per venue.
03/05/2016 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 13: THRESHOLDS FOR ASSESSING RETAIL IMPACT Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 13: HOUSEHOLD SURVEY METHODOLOGY NEMS market research 22-23 Manor Way Belasis Hall Technology Park Billingham TS23 4HN Tel 01642 37 33 55 www.nemsmr.co.uk
Welwyn Hatfield Retail & Town Centre Needs Assessment for Carter Jonas
December 2015
Job Ref: 061115
This market research and the design of material used to obtain this survey information have been originated by and belong to NEMS market research, and may not be used or reproduced in whole or part without the company's written consent, or that of the Client. Introduction
1.1 Research Background & Objectives To conduct a survey amongst residents in the Welwyn Hatfield area to assess shopping habits for main food and grocery, top-up, non- food shopping and leisure activities.
1.2 Research Methodology A total of 1,000 telephone interviews were conducted between Wednesday 18th November 2015 and Monday 7th December 2015. Interviews were conducted using NEMS in-house CATI (Computer Assisted Telephone Interviewing) Unit. Respondents were contacted during the day and in the evening. All respondents were the main shopper in the household, determined using a preliminary filter question.
1.3 Sampling
1.3.1 Survey Area The survey area was segmented into 9 zones, defined using postcode sectors. The zone details were:
Zone Postcode Sectors Number of Interviews
1 AL7 1, AL7 2, AL7 3, AL7 4, AL7 6, AL7 7, AL8 6, AL8 7 100
2 AL9 5, AL9 6, AL9 7, AL10 0, AL10 8, AL10 9 100
3 SG4 8, AL6 0, AL6 9, SG3 6, 100
4 AL4 0, AL4 8, AL4 9 100
5 EN6 1, EN6 2, EN6 3, EN6 4, EN6 5 100
6 SG13 8, SG14 2, SG14 3 100
7 SG1 1, SG1 2, SG1 3, SG1 4, SG1 5, SG1 6, SG2 0, SG2 8, SG2 9 171
8 AL5 1, AL5 2, AL5 4, AL5 5 100
9 AL1 1, AL1 2, AL1 3, AL1 4, AL1 5, AL2 1, AL3 4, AL3 5, AL3 6 129
Total 1,000
NEMS market research 3 Welwyn Hatfield Retail & Town Centre Needs Assessment December 2015 1.3.2 Telephone Numbers All available telephone numbers are used to obtain the sample of interviews. This includes published telephone numbers (land-lines and some mobile numbers) but is supplemented with ex-directory numbers as the demographic profile of this sub-set is different to the demographics of the published numbers sample. Ex-directory numbers are randomly generated using the published numbers as a ‘seed’. Business numbers are de-duped and excluded. We don’t screen against the TPS (Telephone Preference Service) database, again because the demographic profile of TPS registered numbers is slightly different to the rest of the population. In addition, there is no legal requirement to screen against TPS registered numbers; market research is not classified as unsolicited sales and marketing.
1.3.3 Sample Profile It should be noted that as per the survey’s requirements, the profile of respondents is that of the main shopper / person responsible for most of the food shopping in the household. As such it will always differ from the demographic profile of all adults within the survey area. With any survey among the main shopper / person responsible for most of the food shopping in the household the profile is typically biased more towards females and older people. The age of the main shopper / person responsible for most of the food shopping in the household is becoming older due to the financial constraints on young people setting up home. A number of measures are put in place to ensure the sample is representative of the profile of the person responsible for most of the food / shopping in the household. First of all interviewing is normally spread over a relatively long period of time, certainly longer than the theoretical minimum time it would take. This allows us time to call back people who weren't in when we made the first phone call. If we only interview people who are at home the first time we call we over-represent people who stay at home the most; these people tend to be older / less economically active. We also control the age profile of respondents; this is a two-stage process. First of all we look at the age profile of the survey area according to the latest Census figures. Using a by-product from additional data we collect from a weekly telephone survey of a representative sample of all adults across the country we know the NEMS market research 4 Welwyn Hatfield Retail & Town Centre Needs Assessment December 2015 age profile of the main-shopper in any given area. This information is from data based on in excess of 100,000 interviews and is regularly updated and is therefore probably the most accurate and up to date information of its kind. Stratified random sampling helps ensure that the sample is as representative as possible. While the system dials the next random selected number for interviewers, all calls are made by interviewers; no automated call handling systems are used.
1.3.4 Time of Interviewing Approximately two-thirds of all calls are made outside normal working hours.
1.3.5 Monitoring of Calls At least 5% of telephone interviews are randomly and remotely monitored by Team Leaders to ensure the interviewing is conducted to the requisite standard. Both the dialogue and on-screen entries are monitored and evaluated. Interviewers are offered re-training should these standards not be met.
1.4 Weightings To correct the small differences between the sample profile and population profile, the data was weighted. The population is of the main shopper in the household. Weightings have been applied to age bands based on an estimated age profile of main shoppers (see section 1.3.3 for details). The weighted totals differ occasionally from the adjusted population due to rounding error. Details of the age weightings are given in the table below:
Age Main Shopper Interviews Age Profile (%) Achieved Weightings
18-34 22.95% 31 7.1719
35-44 19.74% 86 2.2242
45-54 18.24% 280 0.6312
55-64 16.85% 196 0.8330
65+ 22.22% 376 0.5726
(Refused) n/a 31 1.0000
Total 1,000
NEMS market research 5 Welwyn Hatfield Retail & Town Centre Needs Assessment December 2015 Further weightings were then applied to adjust zone samples to be representative by population. Details of those weightings are given in the table below:
Zone Population * Interviews Interviews Zone Achieved Achieved Weightings (Weighted by Age)
1 37,253 100 103 1.2096
2 39,069 100 105 1.2489
3 20,357 100 84 0.8125
4 21,380 100 87 0.8285
5 24,011 100 94 0.8555
6 17,686 100 130 0.4574
7 67,738 171 183 1.2430
8 19,627 100 97 0.6810
9 50,944 129 118 1.4525
Total 298,065 1,000
* Source: Census 2011
NEMS market research 6 Welwyn Hatfield Retail & Town Centre Needs Assessment December 2015 1.5 Statistical Accuracy As with any data collection where a sample is being drawn to represent a population, there is potentially a difference between the response from the sample and the true situation in the population as a whole. Many steps have been taken to help minimise this difference (e.g. random sample selection, questionnaire construction etc) but there is always potentially a difference between the sample and population – this is known as the standard error. The standard error can be estimated using statistical calculations based on the sample size, the population size and the level of response measured (as you would expect you can potentially get a larger error in a 50% response than say a 10% response simply because of the magnitude of the numbers). To help understand the significance of this error, it is normally expressed as a confidence interval for the results. Clearly to have 100% accuracy of the results would require you to sample the entire population. The usual confidence interval used is 95% - this means that you can be confident that in 19 out of 20 instances the actual population behaviour will be within the confidence interval range. For example, if 50% of a sample of 1,000 answers “Yes” to a question, we can be 95% sure that between 46.9% and 53.1% of the population holds the same opinion (i.e. +/- 3.1%). The following is a guide showing confidence intervals attached to various sample sizes from the study:
%ge Response 95% confidence interval
10% ±1.9%
20% ±2.5%
30% ±2.8%
40% ±3.0%
50% ±3.1%
NEMS market research 7 Welwyn Hatfield Retail & Town Centre Needs Assessment December 2015 1.6 Data Tables Tables are presented in question order with the question number analysed shown at the top of the table. Those questions where the respondent is prompted with a list of possible answers are indicated in the question text with a suffix of [PR]. The sample size for each question and corresponding column criteria is shown at the base of each table. A description of the criteria determining to whom the question applies is shown in italics directly below the question text; if there is no such text evident then the question base is the full study sample. If the tabulated data is weighted (indicated in the header of the tabulations), in addition to the sample base, the weighted base is also shown at the bottom of each table. Unless indicated otherwise in the footer of the tabulations, all percentages are calculated down the column. Arithmetic rounding to whole numbers may mean that columns of percentages do not sum to exactly 100%. Zero per cent denotes a percentage of less than 0.05%. Percentages are calculated on the number of respondents and not the number of responses. This means that where more than one answer can be given to a question the sum of percentages may exceed 100%. All such multi-response questions are indicated in the tabulated by a suffix of [MR] on the question text. Where appropriate to the question, means are shown at the bottom of response tables. These are calculated in one of two ways: if the data is captured to a coded response a weighted mean is calculated and the code weightings are shown as a prefix above the question text; if actual specific values were captured from respondents these individual numbers are used to calculate the mean.
NEMS market research 8 Welwyn Hatfield Retail & Town Centre Needs Assessment December 2015 Welwyn Hatfield District Council Retail and Leisure Needs Assessment 2016 Final Report
APPENDIX 14: HOUSEHOLD SURVEY RESULTS (WEIGHTED) by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 101 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q01 In which store or shopping centre do you NORMALLY shop at for all your household’s main food and grocery shopping needs (i.e. primarily bulk trolley purchases)?
Aldi, Parkhouse Court, 3.2% 32 1.9% 2 14.6% 19 0.0% 0 2.2% 2 0.6% 0 0.0% 0 0.0% 0 0.7% 0 4.9% 8 Hatfield Aldi, Taverners Way, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 Hoddesdon Aldi, Fairlands Way, 3.3% 33 0.0% 0 0.0% 0 8.5% 6 0.0% 0 0.0% 0 2.9% 2 11.0% 25 0.0% 0 0.0% 0 Stevenage Asda Superstore, Town 5.5% 55 2.0% 2 32.6% 43 0.0% 0 4.3% 3 1.9% 2 0.4% 0 0.0% 0 0.7% 0 2.4% 4 Centre, Hatfield Asda Supercentre, 3.6% 36 1.0% 1 0.8% 1 5.8% 4 0.0% 0 0.0% 0 0.0% 0 13.2% 30 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Wigmore 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Hall Shopping Centre, Luton Asda Superstore, Watton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 Road, Ware Asda Supermarket, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Street, Conduit Lane, Hoddesdon Budgens, The Quadrant, St 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Albans Co-op, Roe Green Centre, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Co-op, Birchwood, Hatfield 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Southdown Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.9% 3 0.0% 0 Harpenden Co-op, Station Road, Cuffley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, 37-39 Bradmore 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Green, Brookmans Park Co-op, London Road, 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth Iceland, The Forum, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage Iceland, Victoria Street, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Albans Lidl, Moors Walk, Welwyn 1.6% 16 9.7% 12 2.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Lidl, Shopping Park, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 5.5% 3 0.0% 0 0.0% 0 0.0% 0 Borehamwood Marks & Spencer, Barnet 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Colney Marks & Spencer, St Peter's 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 7 Street, St Albans Marks & Spencer, Howard 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Centre, Welwyn Garden
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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
City Morrisons, Broadway, 0.2% 2 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Letchworth Garden City Morrisons, Hatfield Road, St 5.2% 52 0.0% 0 0.0% 0 0.0% 0 20.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 38 Albans Morrisons, Black Fan Road, 3.7% 37 20.9% 26 1.1% 2 5.1% 3 0.0% 0 0.0% 0 7.7% 5 0.5% 1 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, High 3.4% 34 0.0% 0 0.0% 0 2.9% 2 9.0% 6 0.0% 0 0.0% 0 0.0% 0 38.6% 25 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.9% 9 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Brewery Road, Hoddeston Sainsbury's Superstore, 3.8% 38 0.0% 0 4.4% 6 0.8% 1 16.2% 12 5.3% 4 0.0% 0 0.0% 0 0.0% 0 9.2% 16 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 1.8% 18 0.0% 0 1.3% 2 0.0% 0 0.0% 0 20.1% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 4.0% 40 0.0% 0 0.0% 0 1.0% 1 4.0% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 20.8% 36 Everard Close, St Albans Sainsbury's Superstore, 2.8% 28 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 11.9% 27 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 4.0% 40 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 2.3% 1 16.4% 37 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 5.1% 51 30.8% 38 0.5% 1 12.3% 8 2.3% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Church Road, Welwyn Garden City Tesco Superstore, 5.1% 51 0.0% 0 0.0% 0 16.0% 11 0.0% 0 0.0% 0 2.2% 1 17.0% 39 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.4% 12 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 3.8% 38 0.0% 0 4.8% 6 0.0% 0 0.0% 0 39.3% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Tesco Metro, St Peters 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 Street, St Albans Tesco Express, Beech Rod, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 St Albans Tesco Express, High Street, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 London Colney, St Albans Tesco Express, Stockbridge 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close, Waltham Cross, Hertfordshire Tesco Express, Orchard 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parade, Mutton Lane, Potters Bar
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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Tesco Express, Station Road, 0.3% 3 0.0% 0 1.4% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cuffley, Potters Bar Tesco Extra, Watling Street, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bletchley, Milton Keynes Tesco Extra, Lower High 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Street, Watford Tesco Extra, Mount Pleasant, 7.2% 72 13.6% 17 21.7% 28 6.4% 4 10.1% 7 0.0% 0 12.0% 7 0.0% 0 11.0% 7 0.5% 1 Hatfield Tesco Extra, The Forum, 3.9% 39 0.0% 0 0.0% 0 7.4% 5 0.0% 0 0.0% 0 0.5% 0 14.7% 33 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.4% 4 0.0% 0 0.5% 1 0.0% 0 0.0% 0 3.4% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Extra, Shenley Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Borehamwood Waitrose, Leyton Road, 2.3% 23 0.0% 0 0.0% 0 2.2% 1 3.3% 2 0.0% 0 0.0% 0 0.0% 0 29.0% 19 0.0% 0 Harpenden Waitrose, Bircherley Green 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Waitrose, Ermine Close, St 2.4% 24 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 0 12.6% 22 Albans Waitrose, Bridge Road, 3.5% 35 10.6% 13 5.9% 8 12.0% 8 6.1% 4 0.0% 0 1.7% 1 0.0% 0 0.7% 0 0.0% 0 Welwyn Garden City Haldens 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Letchworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 London Colney 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Stevenage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Aldi, Redbourn Road, Hemel 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 Hempstead Asda, The Water Gardens, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Southgate, Harlow Costco, Hartspring Lane, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford Costco, Shadbolt Avenue, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Off Harbet Road, Chingford Iceland, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Waltham Cross Lidl, Jubilee Road, 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 Letchworth Garden City Marks & Spencer, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Brookfield Centre, Halfhide Lane, Cheshunt Radlett 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Sainsbury's Superstore, Third 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Avenue, Letchworth
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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Sainsbury's, Whinbush Road, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin Tesco Extra, Skimpot Road, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dunstable Tesco Metro, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 West Malling Waitrose, High Street, 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 19 0.0% 0 0.0% 0 Stevenage Waitrose, The Lairage, 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bedford Road, Hitchin Internet / delivered 8.3% 83 6.9% 9 3.6% 5 9.9% 7 11.7% 8 17.2% 14 11.1% 7 3.4% 8 5.6% 4 13.1% 22 (Don’tknow) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 (Varies) 0.5% 5 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.3% 1 1.2% 1 0.0% 0 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
Q01AWhich retailer do you purchase your main food Internet / home delivery shopping from? Those who shop online at Q01
Asda 4.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 046.0% 4 0.0% 0 0.0% 0 Morrisons 11.2% 931.0% 3 0.0% 0 6.9% 0 0.0% 044.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocado 43.9% 3648.6% 453.4% 315.2% 1 40.7% 344.0% 630.9% 210.2% 1 23.5% 1 68.5% 15 Sainsbury’s 14.2% 12 11.6% 1 0.0% 0 34.4% 2 22.1% 2 0.0% 0 0.0% 0 0.0% 0 11.7% 0 27.4% 6 Tesco 24.0% 20 8.8% 1 46.6% 2 36.6% 2 37.2% 3 11.7% 2 59.4% 4 43.9% 3 64.8% 2 0.0% 0 Waitrose 1.0% 1 0.0% 0 0.0% 0 6.9% 0 0.0% 0 0.0% 0 5.8% 0 0.0% 0 0.0% 0 0.0% 0 Abel& Cole 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 1 (Don't know / varies) 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 0 0.0% 0 0.0% 0 0.0% 0 Weightedbase: 83 9 5 7 8 14 7 8 4 22 Sample: 78 6 6 11 12 10 10 7 6 10
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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q02 What do you like about this store / town centre? [MR] Those who specified a location at Q01
Nothing / very little 3.8% 34 2.1% 2 4.3% 5 4.5% 3 0.8% 0 3.3% 2 1.3% 1 2.3% 5 4.1% 2 8.6% 13 Attractive environment / nice 1.9% 17 4.3% 5 0.6% 1 3.7% 2 0.0% 0 0.8% 1 1.8% 1 1.3% 3 0.6% 0 2.9% 4 place Close to friends or relatives 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 Close to home 50.0% 455 41.5% 48 53.4% 66 32.3% 20 47.7% 30 63.5% 42 28.4% 15 56.2% 123 43.9% 27 57.0% 85 Close towork 3.2% 29 0.7% 112.6% 16 4.6% 3 3.0% 2 1.1% 1 0.0% 0 2.1% 5 4.7% 3 0.0% 0 Compact 2.5% 23 1.0% 1 2.9% 4 1.6% 1 0.8% 1 0.0% 0 3.6% 2 5.2% 11 2.2% 1 1.2% 2 Easy toget tobybike 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy toget tobybus 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 Easy toget toby car 1.1% 10 4.1% 5 0.6% 1 2.3% 1 1.9% 1 0.0% 0 0.0% 0 0.7% 1 1.3% 1 0.0% 0 Easy topark 6.0% 5516.4% 19 2.4% 3 6.5% 4 5.9% 4 5.6% 4 3.8% 2 3.7% 8 10.6% 6 3.4% 5 Goodfacilities 1.7% 15 3.3% 4 1.2% 1 0.8% 1 0.8% 1 0.7% 0 0.5% 0 2.1% 5 1.3% 1 1.9% 3 Good food stores 3.3% 30 6.7% 8 0.6% 1 13.0% 8 2.4% 1 1.5% 1 0.7% 0 0.7% 1 3.1% 2 4.9% 7 Good pubs, cafés or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 restaurants Good range of non-food 2.2% 20 2.7% 3 2.1% 3 1.9% 1 5.0% 3 2.2% 1 0.6% 0 2.1% 5 0.0% 0 2.6% 4 shops Makes a change from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 places Quiet 1.6% 14 2.7% 3 0.0% 0 1.5% 1 1.9% 1 0.0% 011.2% 6 1.1% 2 0.0% 0 0.6% 1 Safe andsecure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The market (food / farmers 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 market, other markets) Traditional 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Traffic free shopping centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other, including specific 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shop or attraction Good prices / value for 13.6% 124 14.2% 17 17.1% 21 18.1% 11 10.2% 6 15.1% 10 25.8% 13 11.7% 26 5.8% 4 10.6% 16 money Good range of non-food 9.0% 82 9.1% 11 9.5% 12 5.5% 3 17.8% 11 10.4% 7 14.5% 8 4.2% 9 18.4% 11 6.7% 10 shops Goodquality 7.7% 70 2.5% 3 6.0% 7 9.8% 610.1% 6 2.1% 1 4.3% 210.9% 24 10.6% 6 8.9% 13 Goodlayout 2.5% 22 0.7% 1 5.7% 7 1.5% 1 0.8% 0 0.7% 0 0.7% 0 4.4% 10 0.0% 0 1.8% 3 Free carparking 1.7% 15 7.5% 9 1.0% 1 1.1% 1 0.0% 0 1.1% 1 0.0% 0 1.3% 3 0.0% 0 0.8% 1 Familiarity 4.5% 41 4.4% 5 1.7% 2 4.4% 3 7.0% 4 2.2% 1 0.6% 0 3.9% 9 9.6% 6 7.0% 10 Good staff / customer service 2.1% 19 1.8% 2 0.6% 1 1.5% 1 4.9% 3 1.5% 1 2.0% 1 1.3% 3 3.3% 2 3.4% 5 Goodloyaltyscheme 0.9% 8 2.3% 3 0.0% 0 0.8% 1 0.0% 0 0.0% 0 4.5% 2 0.4% 1 0.0% 0 1.4% 2 Not too big 0.3% 3 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Goodopeninghours 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 3 0.0% 0 0.0% 0 0.0% 0 (Don'tknow) 3.6% 33 9.9% 12 3.5% 4 4.9% 3 1.7% 1 1.8% 1 3.5% 2 3.4% 8 3.3% 2 0.6% 1 Weighted base: 911 116 124 62 63 67 52 219 61 148 Sample: 914 94 93 89 87 90 88 163 91 119
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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q03 How do you normally travel to (STORE MENTIONED AT Q01)? Those who specified a location at Q01
Car / van (as driver) 72.7% 662 67.4% 78 81.1% 100 89.4% 55 77.3% 48 66.6% 44 86.3% 45 61.5% 134 78.7% 48 73.3% 109 Car / van (as passenger) 11.7% 106 15.8% 18 8.4% 10 8.2% 5 15.6% 10 17.7% 12 1.9% 1 15.5% 34 2.7% 2 9.6% 14 Bus,minibusorcoach 3.8% 34 1.2% 1 2.0% 2 0.0% 0 2.4% 1 0.7% 0 0.0% 0 11.3% 25 1.6% 1 2.0% 3 Usingpark&ridefacility 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 10.1% 9213.5% 16 7.3% 9 1.6% 1 3.7% 215.0% 1011.3% 6 9.1% 20 14.9% 9 12.9% 19 Taxi 0.3% 2 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.6% 1 Train 0.1% 1 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.2% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Mobilityscooter / wheelchair 0.2% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.6% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’tknow) 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 3 0.0% 0 0.0% 0 (Varies) 0.7% 6 0.9% 1 0.6% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.4% 1 2.1% 1 1.1% 2 Weighted base: 911 116 124 62 63 67 52 219 61 148 Sample: 914 94 93 89 87 90 88 163 91 119
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 107 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q04 When you visit (STORE MENTIONED AT Q01) for your main food shopping, do you combine your shopping with other activities (for example non-food shopping, leisure / entertainment, visiting restaurants, bars, banks, etc.)? [MR] Those who specified a location at Q01
Yes - non-food shopping 12.8% 116 18.2% 21 15.7% 19 16.8% 10 21.2% 13 6.0% 4 8.6% 4 11.0% 24 19.7% 12 5.2% 8 Yes - other food shopping 6.3% 58 8.9% 10 4.6% 6 4.9% 3 17.3% 11 5.0% 3 4.8% 2 2.0% 4 19.2% 12 4.0% 6 Yes-bars/pubs 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 Yes-bingo 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes- cafés 2.2% 20 8.1% 9 0.6% 1 0.8% 0 0.8% 0 2.2% 1 1.1% 1 1.5% 3 2.0% 1 1.7% 2 Yes- cinemas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes-get petrol 2.6% 24 2.3% 3 6.9% 8 0.0% 0 1.5% 1 4.4% 3 0.0% 0 1.1% 2 8.7% 5 0.6% 1 Yes-go topark 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes - gyms / health and 1.2% 11 0.6% 1 2.2% 3 0.8% 0 0.8% 1 1.9% 1 3.2% 2 0.0% 0 3.2% 2 0.8% 1 fitness Yes-library 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 3.3% 2 0.0% 0 Yes-markets 1.4% 13 0.0% 0 2.1% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.4% 10 0.0% 0 0.0% 0 Yes-meetingfamily 1.0% 9 0.6% 1 0.0% 0 0.8% 1 5.1% 3 0.7% 0 0.7% 0 0.3% 1 0.0% 0 1.8% 3 Yes-meetingfriends 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.3% 1 1.3% 1 0.0% 0 Yes-museums/ artgallery 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes - other service (e.g. 0.5% 4 0.0% 0 0.8% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.3% 1 2.3% 1 0.0% 0 travel agent, estate agent etc.) Yes - personal service (e.g. 0.5% 4 0.9% 1 0.0% 0 0.0% 0 1.1% 1 0.7% 0 0.5% 0 0.7% 1 0.6% 0 0.0% 0 hairdressers, beauty salon etc.) Yes-restaurants 0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.5% 1 1.1% 1 0.3% 1 0.0% 0 0.0% 0 Yes-swimming 0.2% 2 0.0% 0 1.4% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes- theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yes - visiting services such 4.0% 37 2.1% 2 6.2% 8 1.5% 1 7.7% 5 3.0% 2 2.4% 1 2.2% 5 17.0% 10 1.6% 2 as banks and other financial institutions Yes-work 3.9% 35 3.0% 412.4% 15 8.2% 5 2.8% 2 3.2% 2 0.0% 0 0.5% 1 3.9% 2 2.7% 4 Yes-other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 65.0% 592 59.3% 69 51.6% 64 66.5% 41 46.6% 29 70.9% 47 80.7% 42 76.9% 168 26.3% 16 77.6% 115 Other leisure activity 2.2% 20 0.6% 1 2.6% 3 0.8% 0 11.0% 7 0.0% 0 0.6% 0 1.6% 3 0.9% 1 2.7% 4 Schoolrun 0.9% 9 0.7% 1 2.2% 3 0.8% 1 0.8% 1 0.8% 1 2.0% 1 0.0% 0 3.9% 2 0.0% 0 (Don’tknow) 3.2% 29 7.5% 9 0.6% 1 2.2% 1 1.7% 1 2.6% 2 0.6% 0 0.7% 1 11.4% 7 4.7% 7 Weighted base: 911 116 124 62 63 67 52 219 61 148 Sample: 914 94 93 89 87 90 88 163 91 119
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 108 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q05 When you combine your trip with other activities, where do you normally go? Those who link their trip at Q04
Borehamwood 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 Cheshunt 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 2.7% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 12.7% 37 0.0% 0 0.0% 0 7.7% 124.8% 8 0.0% 0 0.0% 0 0.0% 0 72.0% 27 0.0% 0 Hatfield 17.6% 5110.1% 453.9% 32 2.4% 0 7.5% 2 2.8% 0 2.7% 0 0.0% 0 14.0% 5 24.6% 6 HemelHempstead 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 Hertford 2.2% 6 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 044.0% 4 0.0% 0 4.0% 2 0.0% 0 Hitchin 0.5% 1 0.0% 0 0.0% 0 7.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hoddeston 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 010.4% 1 0.0% 0 0.0% 0 0.0% 0 Letchworth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 London 0.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 6.9% 20 0.0% 0 5.9% 3 2.7% 1 25.5% 8 17.2% 3 0.0% 0 0.0% 0 0.0% 0 17.9% 5 Luton 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 MiltonKeynes 0.2% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Potters Bar 5.6% 16 0.0% 0 9.6% 6 0.0% 0 0.0% 060.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 8.9% 26 0.0% 0 1.2% 1 3.5% 128.2% 9 0.0% 0 0.0% 0 0.0% 0 2.6% 1 54.3% 14 Stevenage 18.4% 53 3.1% 1 3.1% 225.5% 5 0.0% 0 0.0% 018.1% 289.2% 44 0.0% 0 0.0% 0 Ware 0.6% 2 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 010.4% 1 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 21.5% 62 81.0% 31 25.0% 15 42.7% 8 10.9% 4 0.0% 0 7.8% 1 3.6% 2 5.0% 2 0.0% 0 BrookmansPark 0.2% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cuffley 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dunstable 0.2% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 Radlett 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royston 0.2% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shenley 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Malling 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 (Don't know / varies) 0.8% 2 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 Weightedbase: 290 39 59 19 32 18 10 49 38 26 Sample: 322 35 43 37 36 32 24 38 55 22
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 109 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q06 In addition to (STORE MENTIONED AT Q01), is there any other store that you regularly use for your main-food shopping?
Aldi, Parkhouse Court, 4.1% 41 8.3% 10 12.8% 17 0.0% 0 4.4% 3 8.3% 7 0.9% 1 0.0% 0 0.0% 0 2.0% 3 Hatfield Aldi, Fairlands Way, 2.1% 21 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 8.7% 20 0.0% 0 0.0% 0 Stevenage Asda Superstore, Town 2.7% 27 2.6% 3 12.7% 17 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 8.1% 5 0.7% 1 Centre, Hatfield Asda Supercentre, 2.2% 22 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 9.0% 20 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Wigmore 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hall Shopping Centre, Luton Asda Superstore, Watton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ware Co-op, Southdown Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Harpenden Co-op, Hydean Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Co-op, Symonds Green, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Co-op, The Oval, Pin Green, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 9 0.0% 0 0.0% 0 Stevenage Co-op, Cell Barnes Lane, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Albans Co-op, Haseldine Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 London Colney Co-op, London Road, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth Iceland, The Forum, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Iceland, Fretherne Road, 0.1% 1 0.6% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Iceland, Town Centre, 1.2% 12 0.0% 0 9.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Lidl, Moors Walk, Welwyn 0.9% 9 5.2% 7 0.0% 0 0.8% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.5% 1 Garden City Lidl, Shopping Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Borehamwood Marks & Spencer Simply 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 2 0.0% 0 Food, Church Green, Harpenden Marks & Spencer Simply 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Food, Fore Street, Hertford Marks&Spencer, Barnet 1.3% 13 0.0% 0 0.6% 1 0.0% 0 9.0% 6 3.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 3
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 110 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Road, London Colney Marks & Spencer, St Peter's 1.0% 10 0.0% 0 0.0% 0 0.0% 0 4.1% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 0 3.8% 7 Street, St Albans Marks & Spencer, High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Street, Watford Marks & Spencer, Howard 0.4% 4 1.2% 1 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.4% 0 0.5% 1 0.0% 0 0.0% 0 Centre, Welwyn Garden City Morrisons, Stirling Way, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood Morrisons, Amwell Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Hoddesdon Morrisons, Broadway, 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth Garden City Morrisons, Hatfield Road, St 2.3% 23 0.0% 0 0.0% 0 0.0% 0 8.7% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 9.5% 16 Albans Morrisons, Black Fan Road, 1.2% 12 4.1% 5 1.2% 2 1.4% 1 0.0% 0 0.0% 0 3.3% 2 1.2% 3 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, High 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 17.0% 11 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.8% 9 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Brewery Road, Hoddeston Sainsbury's Superstore, 3.2% 32 0.0% 0 4.9% 6 0.0% 0 2.3% 2 8.0% 6 0.0% 0 0.0% 0 0.9% 1 9.7% 17 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 1.1% 11 0.0% 0 1.1% 2 0.0% 0 0.0% 0 12.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 3.8% 38 0.0% 0 0.0% 0 0.0% 0 9.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 31 Everard Close, St Albans Sainsbury's Superstore, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 9 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 2.9% 29 0.0% 0 0.0% 0 2.3% 2 0.0% 0 0.0% 0 3.8% 2 11.3% 26 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 2.9% 29 18.1% 23 0.8% 1 5.0% 3 1.6% 1 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Superstore, 2.3% 23 0.0% 0 0.0% 0 15.7% 11 0.0% 0 0.0% 0 0.6% 0 5.1% 12 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.4% 4 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 3 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 0.8% 8 0.0% 0 0.8% 1 0.0% 0 0.0% 0 8.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Tesco Metro, St Peters 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 5
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 111 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Street, St Albans Tesco Express, Moors Walk, 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Tesco Express, High Street, 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Village Tesco Express, St Bredlades 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Place, Jersey Farm Estate, St Albans Tesco Express, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Road, St Albans Tesco Express, Orchard 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parade, Mutton Lane, Potters Bar Tesco Express, Lower Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Road, Batford, Harpenden Tesco Express, Station Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Cuffley, Potters Bar Tesco Express, Luton Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden, Hertfordshire Tesco Extra, Mount Pleasant, 5.3% 53 13.6% 17 15.9% 21 3.2% 2 4.2% 3 0.0% 0 0.4% 0 0.0% 0 6.7% 4 3.0% 5 Hatfield Tesco Extra, The Forum, 3.3% 33 0.0% 0 0.0% 0 11.2% 8 0.0% 0 0.0% 0 0.9% 1 10.9% 25 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 7 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt TescoExtra, Baldock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Waitrose, Leyton Road, 0.5% 5 0.0% 0 0.0% 0 0.8% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 6.2% 4 0.0% 0 Harpenden Waitrose, Bircherley Green 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Waitrose, Ermine Close, St 2.5% 25 0.0% 0 0.0% 0 0.0% 0 5.6% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 0 11.9% 20 Albans Waitrose, Bridge Road, 3.1% 31 12.9% 16 0.8% 1 9.8% 7 2.1% 1 1.5% 1 2.0% 1 1.1% 2 1.2% 1 0.0% 0 Welwyn Garden City BrookmansPark 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Hatfield 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Potters Bar 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage 0.3% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 WelwynGardenCity 0.2% 2 0.0% 0 0.8% 1 0.0% 0 1.0% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Aldi, Redbourn Road, Hemel 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 Hempstead AstonEnd 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Co- op, Broadwater Crescent, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 112 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mary Mead, Stevenage Costco, Hartspring Lane, 0.5% 5 0.0% 0 2.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Watford Costco, Shadbolt Avenue, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Off Harbet Road, Chingford Farmfoods, Park Place, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Lidl, High Street, Waltham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Cross Lidl, Jubilee Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 Letchworth Garden City Marks & Spencer, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Brookfield Centre, Halfhide Lane, Cheshunt Morrisons, Uxbridge Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatch End Sainsbury's Local, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marshalswick Lane, St Albans Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Greens Lane, Winchmoor Hill Sainsbury's, Whinbush Road, 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin Waitrose, High Street, 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 17 0.0% 0 0.0% 0 Stevenage Waitrose, The Lairage, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bedford Road, Hitchin Waitrose, The Spires 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Barnet Internet / delivered 1.4% 14 3.6% 4 0.6% 1 2.2% 1 1.4% 1 0.6% 0 3.9% 2 0.5% 1 3.6% 2 0.0% 0 (Don’tknow) 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.4% 4 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.6% 0 0.6% 0 0.3% 1 0.0% 0 0.0% 0 (Nowhere else) 33.9% 339 26.2% 33 30.0% 39 35.9% 25 37.9% 27 49.2% 40 33.5% 20 32.1% 73 40.3% 27 32.9% 56 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 113 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q06AWhich Internet / home delivery retailer do you also use for your main food shopping? Those who shop online at Q06
Asda 7.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 043.8% 1 0.0% 0 0.0% 0 0.0% 0 Morrisons 3.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 018.1% 0 0.0% 0 Ocado 46.8% 777.4% 3100.0% 1 0.0% 0 0.0% 0100.0% 012.4% 0 0.0% 0 63.8% 2 0.0% 0 Sainsbury’s 7.1% 1 0.0% 0 0.0% 0 34.4% 1 47.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco 25.3% 422.6% 1 0.0% 065.6% 152.4% 1 0.0% 043.8% 1 0.0% 0 0.0% 0 0.0% 0 Waitrose 3.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 018.1% 0 0.0% 0 (Don't know / varies) 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 Weightedbase: 14 4 1 1 1 0 2 1 2 0 Sample: 17 3 1 3 2 1 3 1 3 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 114 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q07 In addition to your main food shopping, where do you normally do most of your household's small scale top-up food shopping (i.e. the store you visit regularly (2+ times a week to buy bread, milk, etc., on a day-to-day basis)?
Aldi, Parkhouse Court, 0.9% 9 1.8% 2 5.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Aldi, Fairlands Way, 0.6% 6 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 5 0.0% 0 0.0% 0 Stevenage Asda Superstore, Town 4.1% 41 0.0% 0 28.6% 37 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Asda Supercentre, 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 8 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Wigmore 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hall Shopping Centre, Luton Budgens, The Quadrant, St 0.6% 6 0.6% 1 0.0% 0 0.0% 0 4.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Albans Co-op, Roe Green Centre, 1.6% 16 0.8% 1 11.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Co-op, Birchwood, Hatfield 1.0% 10 0.0% 0 7.8% 10 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Benego Street, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.8% 9 0.0% 0 0.0% 0 0.0% 0 Hertford Co-op, Fleming Crescent, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 4 0.0% 0 0.0% 0 0.0% 0 Hertford Co-op, Southdown Road, 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.4% 8 0.0% 0 Harpenden Co-op, Batford, Harpenden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Co-op, Hydean Way, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 9 0.0% 0 0.0% 0 Stevenage Co-op, Shephall, Stevenage 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 3 0.0% 0 0.0% 0 Co-op, Symonds Green, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Stevenage Co-op, The Oval, Pin Green, 2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 21 0.0% 0 0.0% 0 Stevenage Co-op, New Greens, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Albans Co-op, Cell Barnes Lane, St 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 6 Albans Co-op, Goffs Lane, Goffs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Oak Co-op, Station Road, Cuffley 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Haseldine Road, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 6 London Colney Co-op, 37-39 Bradmore 1.0% 10 0.0% 0 7.0% 9 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Green, Brookmans Park Co-op, High Street, Potters 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bar
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 115 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Co-op, London Road, 1.4% 14 0.0% 0 0.0% 0 20.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth Co-op, 13/15 Cole Green 1.8% 18 14.6% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Welwyn Garden City Co-op, Ludwick, Welwyn 0.2% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Co-op, Knightsfield, 0.7% 7 4.1% 5 0.6% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Iceland, The Forum, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Stevenage Iceland, Victoria Street, St 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 Albans Iceland, Fretherne Road, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Iceland, Town Centre, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Lidl, Moors Walk, Welwyn 0.6% 6 2.2% 3 2.0% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Marks & Spencer Simply 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 Food, Church Green, Harpenden Marks & Spencer Simply 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 5 0.0% 0 0.0% 0 0.0% 0 Food, Fore Street, Hertford Marks & Spencer, Barnet 0.5% 5 0.0% 0 1.1% 1 0.0% 0 0.7% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Road, London Colney Marks & Spencer, St Peter's 0.8% 8 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 8 Street, St Albans Marks & Spencer, Howard 0.2% 2 1.1% 1 0.0% 0 0.7% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Welwyn Garden City Morrisons, Amwell Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Hoddesdon Morrisons, Hatfield Road, St 2.4% 24 0.0% 0 0.6% 1 0.0% 0 11.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.8% 15 Albans Morrisons, Black Fan Road, 0.6% 6 4.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, High 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 25.2% 17 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Brewery Road, Hoddeston Sainsbury's Superstore, 0.9% 9 0.8% 1 2.1% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 Colney Fields Shopping Park, London Colney
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 116 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Sainsbury's Superstore, 1.4% 14 0.0% 0 1.1% 2 0.0% 0 0.0% 0 15.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 1.0% 10 0.0% 0 0.0% 0 0.0% 0 3.7% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 0 4.1% 7 Everard Close, St Albans Sainsbury's Superstore, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 6.7% 15 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 1.3% 13 9.2% 12 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Superstore, 1.4% 14 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 4.8% 11 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 6.3% 4 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.0% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Tesco Metro, St Peters 2.9% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 29 Street, St Albans Tesco Express, High Street, 1.9% 19 0.0% 0 0.0% 0 1.4% 1 17.9% 13 0.0% 0 0.0% 0 0.0% 0 7.4% 5 0.0% 0 Wheathampstead, Hertfordshire Tesco Express, Moors Walk, 1.4% 14 9.7% 12 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Welwyn Garden City Tesco Express, High Street, 0.5% 5 0.0% 0 0.0% 0 6.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Village Tesco Express, St Bredlades 0.4% 4 0.0% 0 0.0% 0 0.0% 0 5.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Place, Jersey Farm Estate, St Albans Tesco Express, Beech Rod, 0.7% 7 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 6 St Albans Tesco Express, Hatfield 0.7% 7 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 6 Road, St Albans Tesco Express, High Street, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 5 London Colney, St Albans Tesco Express, Orchard 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parade, Mutton Lane, Potters Bar Tesco Express, Lower Luton 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.8% 9 0.0% 0 Road, Batford, Harpenden Tesco Express, Station Road, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Cuffley, Potters Bar Tesco Express, Luton Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Harpenden, Hertfordshire Tesco Extra, Mount Pleasant, 1.3% 13 4.1% 5 4.8% 6 0.0% 0 1.4% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 117 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Hatfield Tesco Extra, The Forum, 2.3% 23 0.0% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 0.0% 0 9.2% 21 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Waitrose, Leyton Road, 1.2% 12 0.0% 0 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 16.0% 11 0.0% 0 Harpenden Waitrose, Bircherley Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Waitrose, Ermine Close, St 0.9% 9 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 7 Albans Waitrose, Bridge Road, 1.1% 11 2.3% 3 2.7% 4 4.0% 3 1.6% 1 0.0% 0 0.4% 0 0.0% 0 0.7% 0 0.0% 0 Welwyn Garden City BrookmansPark 0.4% 4 0.0% 0 2.4% 3 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.2% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Cuffley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Haldens 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Hatfield 0.6% 6 0.0% 0 4.4% 6 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 HemelHempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Letchworth 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Potters Bar 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 2.1% 21 0.0% 0 0.0% 0 0.0% 0 9.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.1% 14 Stevenage 2.1% 21 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 8.7% 20 0.0% 0 0.0% 0 WelwynGardenCity 1.4% 14 10.3% 13 0.0% 0 0.7% 0 0.7% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) WelhamGreen 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda Supercentre, Bletcham 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Milton Keynes Co- op, Broadwater Crescent, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 3 0.0% 0 0.0% 0 Mary Mead, Stevenage Co- op, Hall Grove, Ludwick, 0.4% 4 3.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Co-op, High Oaks, St Albans 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Co-op, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Snodland Co-op, Homestead Road, 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birchwood Co-op, Lower Luton Road, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden Co-op, North Road, Islington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 118 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Co-op, The Hyde, Stevenage 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 10 0.0% 0 0.0% 0 Cockfosters 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Codicote 0.3% 3 0.0% 0 0.0% 0 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colney Fields Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Hertfordshire Costco, Hartspring Lane, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford Digswell 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kimpton 0.2% 2 0.0% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.7% 7 0.0% 0 0.0% 0 9.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Little Berkhamsted 0.5% 5 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 6.5% 4 0.0% 0 0.0% 0 0.0% 0 Londis, High Street, Watton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 0.0% 0 0.0% 0 at Stone Londis, Sandridge Road, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Albans Marks & Spencer (BP), 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Verulam Road, St Albans Marks & Spencer, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Brookfield Centre, Halfhide Lane, Cheshunt Marks & Spencer, Midland 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Road, Bedford Marshalswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Oakland,Welwyn 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's Local, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Marshalswick Lane, St Albans Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, Third 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avenue, Letchworth Sandridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Express, High Street, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 4 0.0% 0 0.0% 0 Stevenage Tesco Express, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Waltham Cross Tesco Express, Mobbsbury 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 Way, Stevenage Tesco Extra, Wellington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Street, Slough Tesco Metro, Caledonian 0.3% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Tesco Metro, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berkhamsted Tewin 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose, High Street, 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 14 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 119 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Stevenage Waitrose, Sycamore Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amersham Waitrose, The Rosebird 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Centre / Shipston Road, Stratford-upon-Avon Waitrose, The Spires 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Barnet Waitrose, Windmill Hill, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Enfield Chase, Enfield Watton-at-Stone 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 3 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwell 0.1% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 (Don’tknow) 0.8% 8 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.7% 1 1.9% 4 0.0% 0 0.0% 0 (Varies) 2.0% 20 0.6% 1 0.5% 1 0.0% 0 2.2% 2 0.6% 0 1.9% 1 4.9% 11 1.2% 1 1.9% 3 (Don't do this type of 21.4% 214 21.4% 27 15.9% 21 18.3% 12 21.3% 15 31.8% 26 20.6% 12 23.2% 53 15.2% 10 22.4% 38 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
Q07AWhich retailer do you purchase your top-up food Internet / home delivery shopping from? Those who shop online at Q07
LocalMilkman 21.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 0 0.0% 0 (Don't know / varies) 78.1% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 100.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weightedbase: 2 0 0 1 0 1 0 0 0 0 Sample: 3 0 0 1 0 1 0 0 1 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 120 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q08 What do you like about this store / wider town centre? [MR] Those who specified a location at Q07
Nothing / very little 1.9% 15 0.7% 1 0.0% 0 6.8% 4 0.9% 0 0.0% 0 1.3% 1 3.2% 5 1.4% 1 2.5% 3 Attractive environment / nice 1.4% 10 0.0% 0 1.7% 2 0.0% 0 2.1% 1 0.9% 0 3.0% 1 2.2% 4 0.0% 0 1.6% 2 place Close to friends or relatives 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.7% 1 Close to home 70.0% 530 63.3% 61 59.6% 65 75.0% 41 74.2% 41 73.1% 39 77.2% 35 71.3% 113 69.8% 38 74.7% 97 Close towork 4.6% 35 8.8% 8 6.5% 7 3.7% 2 3.2% 2 5.9% 3 6.7% 3 2.9% 5 1.8% 1 2.8% 4 Compact 0.7% 5 0.0% 0 0.7% 1 1.8% 1 0.0% 0 0.0% 0 0.8% 0 0.4% 1 0.8% 0 1.4% 2 Easy toget tobybike 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy toget tobybus 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Easy toget toby car 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Easy topark 3.4% 26 5.5% 5 0.7% 1 0.8% 0 0.0% 0 8.5% 5 4.3% 2 1.8% 3 11.8% 6 2.8% 4 Goodfacilities 0.9% 7 2.5% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 1.7% 3 0.0% 0 0.6% 1 Goodfoodstores 1.3% 10 2.5% 2 0.9% 1 0.8% 0 2.7% 1 0.9% 0 0.0% 0 0.4% 1 2.8% 2 1.3% 2 Good pubs, cafés or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 restaurants Good range of non-food 1.6% 12 4.6% 4 1.7% 2 3.4% 2 7.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Makes a change from other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 places Quiet 0.6% 5 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.4% 1 1.0% 1 1.4% 2 Safe andsecure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The market (food / farmers 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.4% 1 0.0% 0 0.6% 1 market, other markets) Traditional 0.7% 5 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 7.9% 4 0.0% 0 0.0% 0 0.0% 0 Traffic free shopping centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other, including specific 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shop or attraction Good prices / value for 6.0% 45 3.7% 4 17.0% 19 2.2% 1 8.5% 5 1.3% 1 1.5% 1 4.6% 7 1.5% 1 5.8% 8 money Good range of non-food 6.0% 45 6.4% 6 11.0% 12 3.8% 2 10.1% 6 8.5% 5 2.1% 1 1.5% 2 5.6% 3 6.6% 9 shops Goodquality 4.8% 36 0.7% 1 2.1% 2 5.0% 3 8.0% 4 4.5% 2 5.2% 2 6.1% 10 4.4% 2 7.1% 9 Goodlayout 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 9 0.0% 0 1.4% 2 Free carparking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Familiarity 1.0% 8 0.7% 1 1.3% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 4 0.0% 0 0.6% 1 Good staff / customer service 2.0% 15 0.0% 0 4.8% 5 0.0% 0 3.6% 2 0.9% 0 1.2% 1 0.9% 1 0.0% 0 4.1% 5 Goodopeninghours 2.3% 17 1.8% 2 0.7% 1 1.7% 1 0.0% 0 0.9% 0 0.6% 0 8.0% 13 0.8% 0 0.0% 0 (Don'tknow) 3.7% 2810.6% 10 5.4% 6 0.0% 0 0.0% 0 4.2% 2 1.9% 1 4.1% 7 3.1% 2 0.6% 1 Weightedbase: 757 96 110 55 55 53 45 159 55 129 Sample: 740 75 81 74 73 70 78 111 79 99
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 121 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mean score [%]:
Q09 Of all the money you spend on your main and top-up food shopping, what share goes to your main food shopping? Those who do top-up shopping at Q07
1-10% 0.8% 6 0.0% 0 0.7% 1 5.3% 3 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 11-20% 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.8% 0 0.0% 0 21-30% 2.1% 17 0.0% 0 8.1% 9 0.8% 0 2.1% 1 1.8% 1 0.0% 0 0.4% 1 1.8% 1 2.5% 3 31-40% 2.6% 20 1.8% 212.1% 13 2.1% 1 0.0% 0 4.4% 2 0.0% 0 0.5% 1 0.0% 0 0.7% 1 41-50% 7.0% 55 5.2% 5 0.7% 1 2.1% 111.1% 6 6.3% 3 5.7% 3 5.2% 9 8.8% 5 16.1% 21 51-60% 7.2% 56 7.8% 8 3.9% 4 6.1% 316.9% 10 8.6% 5 4.2% 2 9.3% 16 4.0% 2 4.6% 6 61-70% 14.5% 114 7.3% 7 14.9% 16 18.0% 10 14.8% 8 5.7% 3 7.2% 3 21.5% 38 13.8% 8 15.2% 20 71-80% 32.4% 255 35.0% 34 31.7% 35 30.7% 17 36.3% 20 27.0% 15 41.8% 20 31.9% 56 29.0% 16 31.1% 41 81-90% 16.4% 129 22.7% 22 13.7% 15 13.5% 8 9.6% 5 27.2% 15 28.0% 13 13.2% 23 24.6% 14 10.2% 14 91-100% 5.3% 42 2.9% 3 8.6% 10 4.5% 3 5.4% 3 8.8% 5 4.1% 2 4.4% 811.5% 6 2.0% 3 (Don't know) 11.5% 90 17.3% 17 5.6% 6 15.8% 9 3.9% 2 8.3% 5 8.9% 4 13.0% 23 5.7% 3 16.0% 21 (Refused) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Mean: 73.41 77.18 70.02 70.97 72.16 75.38 79.51 74.49 77.48 68.82 Weightedbase: 786 98 110 56 56 55 47 175 56 133 Sample: 768 78 82 75 76 73 82 120 82 100
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 122 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q10 In addition to (STORE MENTIONED AT Q07), is there any other store that you regularly use for your household's small scale top-up food shopping? Those who do top-up shopping at Q07
Aldi, Parkhouse Court, 1.8% 14 0.0% 0 8.8% 10 0.9% 1 0.8% 0 4.4% 2 0.0% 0 0.0% 0 0.8% 0 0.7% 1 Hatfield Aldi, Fairlands Way, 0.7% 6 1.0% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 Stevenage Asda Superstore, Town 1.9% 15 0.0% 0 7.1% 8 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 10.0% 6 0.6% 1 Centre, Hatfield Asda Supercentre, 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 4 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Wigmore 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Hall Shopping Centre, Luton Asda Superstore, Watton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ware Budgens, The Quadrant, St 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Albans Co-op, Roe Green Centre, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Co-op, Birchwood, Hatfield 0.5% 4 0.7% 1 3.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Fleming Crescent, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Hertford Co-op, Southdown Road, 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 11.7% 7 0.0% 0 Harpenden Co-op, Batford, Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Co-op, Hydean Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Stevenage Co-op, Symonds Green, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0 Stevenage Co-op, The Oval, Pin Green, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Stevenage Co-op, Cell Barnes Lane, St 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 Albans Co-op, High Street, Potters 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bar Co-op, London Road, 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth Co-op, 13/15 Cole Green 0.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Lane, Welwyn Garden City Co-op, Ludwick, Welwyn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Garden City Co-op, Knightsfield, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Iceland,VictoriaStreet,St 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 123 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Albans Iceland, Fretherne Road, 0.3% 2 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Iceland, Town Centre, 0.4% 3 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Lidl, Moors Walk, Welwyn 0.7% 6 3.8% 4 0.9% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Lidl, Shopping Park, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood Marks & Spencer Simply 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 2 0.0% 0 Food, Church Green, Harpenden Marks & Spencer Simply 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Food, Fore Street, Hertford Marks & Spencer, Barnet 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Road, London Colney Marks & Spencer, St Peter's 2.8% 22 0.0% 0 0.6% 1 0.0% 0 5.6% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 13.4% 18 Street, St Albans Marks & Spencer, Howard 0.3% 3 1.7% 2 0.0% 0 0.8% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Welwyn Garden City Morrisons, Broadway, 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 9 0.0% 0 0.0% 0 Letchworth Garden City Morrisons, Hatfield Road, St 1.0% 8 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 5.0% 7 Albans Morrisons, Black Fan Road, 0.4% 3 2.1% 2 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, High 0.5% 4 0.0% 0 0.0% 0 0.8% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 4 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Brewery Road, Hoddeston Sainsbury's Superstore, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.9% 7 0.0% 0 0.6% 1 0.0% 0 0.0% 0 11.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 0.7% 6 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 5 Everard Close, St Albans Sainsbury's Superstore, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.9% 7 5.2% 5 0.0% 0 1.2% 1 1.2% 1 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 124 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Church Road, Welwyn Garden City Tesco Superstore, 0.6% 5 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 0.3% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Tesco Superstore, West 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Street, Ware Tesco Metro, St Peters 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 3 Street, St Albans Tesco Express, High Street, 0.3% 3 0.0% 0 0.0% 0 1.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Wheathampstead, Hertfordshire Tesco Express, Moors Walk, 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Tesco Express, Beech Rod, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 St Albans Tesco Express, Hatfield 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 6 Road, St Albans Tesco Express, High Street, 0.7% 5 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 4 London Colney, St Albans Tesco Express, Lower Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Road, Batford, Harpenden Tesco Express, Station Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cuffley, Potters Bar Tesco Express, Luton Road, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Harpenden, Hertfordshire Tesco Extra, Mount Pleasant, 3.4% 27 9.5% 9 14.5% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Hatfield Tesco Extra, The Forum, 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 4 0.0% 0 0.0% 0 Stevenage Waitrose, Leyton Road, 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 4 0.0% 0 Harpenden Waitrose, Bircherley Green 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 3 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Waitrose, Ermine Close, St 0.9% 7 0.0% 0 0.0% 0 0.0% 0 5.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 4 Albans Waitrose, Bridge Road, 1.0% 8 3.3% 3 0.6% 1 0.0% 0 1.8% 1 0.0% 0 0.8% 0 1.5% 3 0.0% 0 0.0% 0 Welwyn Garden City BrookmansPark 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Cuffley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Haldens 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 125 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Hatfield 0.2% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.2% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.4% 3 0.0% 0 2.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Potters Bar 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 2.2% 17 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.7% 17 Stevenage 1.4% 11 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 10 0.0% 0 0.0% 0 WelwynGardenCity 1.6% 13 12.8% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Village (Different 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) WelhamGreen 0.2% 2 0.8% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broxbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Digswell 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Farmfoods, Park Place, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Stevenage Kimpton 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lidl, Jubilee Road, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 Letchworth Garden City Little Berkhamsted 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer (BP), 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn By Pass Road, Welwyn Marks & Spencer, 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 Brookfield Centre, Halfhide Lane, Cheshunt Oakland,Welwyn 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's Local, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 Marshalswick Lane, St Albans Sainsbury's Superstore, Third 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 9 0.0% 0 0.0% 0 Avenue, Letchworth Tewin 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose, High Street, 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 0.0% 0 Stevenage Watton-at-Stone 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 0.5% 4 0.0% 0 2.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 (Don’tknow) 0.8% 7 0.0% 0 0.0% 0 1.2% 1 0.8% 0 1.0% 1 0.6% 0 2.6% 5 0.0% 0 0.0% 0 (Varies) 4.9% 38 0.7% 1 3.5% 4 1.8% 1 4.2% 2 0.9% 0 3.1% 1 9.1% 16 5.0% 3 7.4% 10 (Nowhere else) 51.1% 401 52.8% 52 46.4% 51 75.3% 42 62.1% 35 63.2% 35 62.1% 29 50.7% 88 40.0% 22 34.9% 46 Weightedbase: 786 98 110 56 56 55 47 175 56 133 Sample: 768 78 82 75 76 73 82 120 82 100
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 126 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q10AWhich Internet / home delivery retailer do you also use for your top-up food shopping? Those who shop online at Q10
Morrisons 75.2% 3 0.0% 0100.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LocalMilkman 24.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 Weightedbase: 4 0 3 0 0 0 0 0 0 1 Sample: 2 0 1 0 0 0 0 0 0 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 127 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q11 In which ONE town centre, freestanding store or retail park do you do most of your household's shopping for mens, womens, childrens and baby clothing and footwear (fashion items - not sports clothing and footwear)?
Asda Superstore, Town 1.5% 15 0.8% 1 9.3% 12 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Centre, Hatfield Asda Supercentre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Monkswood Way, Stevenage BHS, The Forum, Stevenage 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 John Lewis, Bridge Road, 3.5% 35 7.5% 9 0.0% 0 14.2% 10 6.2% 4 0.6% 0 3.3% 2 2.0% 5 3.5% 2 1.4% 2 Welwyn Garden City Marks & Spencer, Howard 1.2% 12 5.5% 7 0.5% 1 0.7% 0 0.0% 0 1.2% 1 0.0% 0 1.1% 3 0.6% 0 0.0% 0 Centre, Welwyn Garden City Marks & Spencer Outlet, 0.2% 2 0.0% 0 1.0% 1 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Galleria Marks & Spencer, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.5% 1 0.0% 0 0.0% 0 Queensway, Stevenage Next, Howard Centre, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Primark, Town Square, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.4% 4 0.0% 0 2.1% 3 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Everard Close, St Albans Sainsbury's Superstore, 0.3% 3 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 0.4% 4 3.0% 4 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Tesco Superstore, Mutton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Colney Fields Retail Park, 1.4% 14 0.0% 0 0.5% 1 0.0% 0 2.0% 1 1.2% 1 0.0% 0 1.5% 3 0.0% 0 4.4% 7 London Colney Hatfield Galleria, Hatfield 1.8% 18 6.9% 9 0.6% 1 0.0% 0 2.0% 1 1.3% 1 0.5% 0 1.3% 3 1.7% 1 1.0% 2 MK1 Shopping Park, Milton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Keynes Oldings Corner Retail Park, 0.3% 3 0.0% 0 2.1% 3 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield St Albans Retail Park, St 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Albans Barnet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrentCross 1.1% 11 0.0% 0 0.5% 1 0.8% 1 8.9% 6 2.2% 2 2.2% 1 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 128 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.5% 1 0.0% 0 0.0% 0 CentralLondon 1.2% 12 0.0% 0 0.6% 1 2.4% 2 0.7% 0 1.5% 1 1.6% 1 1.7% 4 4.5% 3 0.0% 0 Cheshunt 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3 4.5% 3 0.0% 0 0.0% 0 0.0% 0 Galleria 1.3% 13 0.0% 0 4.8% 6 0.0% 0 0.0% 0 0.6% 0 6.0% 4 1.2% 3 0.0% 0 0.0% 0 Harlow 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.6% 5 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 Hatfield 1.6% 16 0.0% 0 7.7% 10 0.8% 1 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 2 HemelHempstead 0.6% 6 1.4% 2 0.0% 0 0.0% 0 1.7% 1 1.8% 1 0.0% 0 0.0% 0 1.3% 1 0.5% 1 Hertford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 5 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.2% 2 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hoddeston 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 Letchworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 London 0.7% 7 0.0% 0 1.2% 2 1.4% 1 0.0% 0 0.0% 0 1.3% 1 0.5% 1 2.0% 1 1.0% 2 London Colney 5.5% 55 2.2% 3 8.7% 11 0.0% 0 8.4% 6 14.9% 12 0.0% 0 2.1% 5 3.1% 2 9.5% 16 Luton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 6.1% 4 0.0% 0 MiltonKeynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Potters Bar 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 17.1% 171 0.6% 1 4.2% 6 1.5% 139.7% 28 3.5% 3 2.2% 1 0.5% 1 33.2% 22 63.3% 108 Stevenage 18.7% 187 9.7% 12 9.9% 13 23.8% 16 0.0% 0 9.1% 7 8.8% 5 58.7% 133 0.0% 0 0.0% 0 Watford 2.1% 21 1.4% 2 3.8% 5 0.0% 0 0.7% 1 3.1% 2 0.0% 0 0.0% 0 0.9% 1 6.1% 10 Welwyn Garden City 14.3% 143 28.8% 36 19.3% 25 31.2% 21 11.8% 8 9.9% 8 16.6% 10 8.8% 20 17.5% 12 1.4% 2 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) WelhamGreen 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 9 0.0% 0 0.0% 0 Abroad 0.5% 5 2.2% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 Aldeburgh 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Brookfield Retail Park, 0.4% 4 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 3.1% 2 0.5% 1 0.0% 0 0.0% 0 Halfhide Lane, Cheshunt Canterbury 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chichester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Enfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lakeside Shopping Centre, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 West Thurrock Way, Grays London Colney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Maidstone 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stamford 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WoodGreen 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 11.9% 119 16.4% 20 17.4% 23 9.2% 6 8.9% 6 19.2% 15 24.5% 15 6.6% 15 14.3% 9 5.0% 9 (Don’tknow) 1.7% 17 0.8% 1 0.5% 1 4.0% 3 0.0% 010.1% 8 0.6% 0 1.4% 3 0.0% 0 0.7% 1 (Varies) 2.1% 21 3.3% 4 3.4% 5 2.6% 2 2.1% 2 1.9% 2 2.2% 1 0.9% 2 2.4% 2 1.4% 2 (Don't do this type of 2.0% 20 5.3% 7 1.6% 2 1.9% 1 0.7% 0 0.0% 0 1.2% 1 1.8% 4 0.7% 0 2.3% 4 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 129 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q11AWhich Internet / home delivery retailer do you use for your household's shopping for mens, womens, childrens and baby clothing and footwear (fashion items - not sports clothing and footwear)? Those who shop online at Q11
Amazon 4.9% 6 3.7% 1 0.0% 0 8.2% 113.0% 1 8.1% 1 1.8% 0 4.8% 1 0.0% 0 17.0% 1 Debenhams 5.9% 7 3.7% 112.2% 3 0.0% 0 0.0% 0 4.6% 1 0.0% 018.5% 3 0.0% 0 0.0% 0 Ebay 7.1% 8 0.0% 0 8.0% 2 7.4% 0 0.0% 039.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 JohnLewis 4.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 012.3% 2 2.0% 0 5.3% 129.8% 3 0.0% 0 Marks&Spencer 6.1% 7 3.7% 1 3.1% 1 0.0% 0 14.9% 1 8.1% 1 2.0% 0 10.0% 1 10.6% 1 9.7% 1 Next 8.8% 10 4.9% 1 15.6% 4 18.9% 1 0.0% 0 7.0% 1 2.6% 0 18.6% 3 4.6% 0 0.0% 0 Afibel 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BHS 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 0 0.0% 0 Boden 0.9% 1 0.0% 0 0.0% 0 0.0% 010.8% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 0 0.0% 0 Boohoo 0.7% 1 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrookTaverner 0.6% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brora 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 0 0.0% 0 0.0% 0 0.0% 0 Chums 0.6% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CottonTraders 1.4% 2 5.9% 1 0.0% 0 0.0% 0 7.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Damart 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Evans 1.5% 2 0.0% 0 0.0% 0 0.0% 010.8% 1 0.0% 0 0.0% 0 6.9% 1 0.0% 0 0.0% 0 FashionWorld 2.3% 3 0.0% 012.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 FootAsylum 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GAP 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hobbs 0.8% 1 4.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HotterShoes 1.0% 1 0.0% 0 0.0% 0 7.4% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 JDWilliams 1.8% 2 0.0% 0 3.1% 1 0.0% 010.8% 1 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 Jacamo 0.9% 1 0.0% 0 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Jolliman 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 JosephTurner 0.4% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kettlewell Colours 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 LongTallSally 0.4% 1 0.0% 0 0.0% 0 0.0% 0 8.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MandMDirect 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.7% 1 New Look 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 1 0.0% 0 0.0% 0 0.0% 0 Office 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TKMaxx 0.6% 1 0.0% 0 0.0% 010.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ThomasPink 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 1 0.0% 0 VanMildert 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 1 0.0% 0 0.0% 0 0.0% 0 WhiteStuff 0.7% 1 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woolovers 0.4% 1 0.0% 0 0.0% 0 0.0% 0 8.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 40.4% 48 69.7% 14 31.1% 7 47.4% 3 8.2% 1 3.5% 1 75.0% 11 16.9% 3 39.9% 4 63.6% 5 Weightedbase: 119 20 23 6 6 15 15 15 9 9 Sample: 126 13 18 12 11 15 16 16 16 9
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 130 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q12 How do you normally travel to (STORE OR CENTRE MENTIONED AT Q11)? Those who specified a location at Q11
Car / van (as driver) 67.0% 551 73.4% 68 67.3% 68 86.7% 49 75.1% 48 71.5% 40 83.5% 35 60.2% 122 81.3% 44 50.3% 78 Car/van(aspassenger) 5.6% 46 8.5% 8 13.4% 14 5.1% 3 3.6% 2 9.2% 5 1.9% 1 4.0% 8 2.2% 1 2.7% 4 Bus,minibusorcoach 11.5% 94 6.1% 6 13.2% 13 2.5% 1 16.5% 10 11.6% 6 1.9% 1 22.5% 46 2.5% 1 6.0% 9 Usingpark&ridefacility 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 3 0.0% 0 0.0% 0 0.0% 0 moped Walk 11.0% 90 6.5% 6 4.6% 5 0.0% 0 4.0% 3 3.4% 2 0.9% 0 8.2% 17 2.2% 1 36.8% 57 Taxi 0.7% 5 0.7% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 2.1% 3 Train 2.3% 19 0.0% 0 0.8% 1 4.2% 2 0.7% 0 4.3% 2 4.1% 2 2.7% 6 8.0% 4 1.1% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mobilityscooter / wheelchair 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aeroplane 0.5% 4 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 (Don’tknow) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.9% 7 1.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 4 1.0% 1 0.5% 1 Weightedbase: 823 93 101 56 63 55 42 203 54 155 Sample: 807 78 73 78 86 77 79 144 79 113
Q13 Do you ever use 'click and collect' facilities for online clothing and footwear (i.e mens, womens, childrens and baby clothing and footwear; excluding sports clothing and footwear) purchases? Those who specified a location at Q11
Yes 35.9% 296 37.0% 34 22.9% 23 34.4% 19 37.1% 24 14.7% 8 34.8% 15 44.4% 90 52.7% 29 34.9% 54 No 58.8% 484 52.8% 49 72.0% 73 64.8% 36 59.1% 37 79.0% 44 64.6% 27 52.8% 107 47.3% 26 54.5% 84 (Don’tknow) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do this type of 5.3% 43 10.2% 9 5.2% 5 0.8% 0 3.8% 2 6.3% 3 0.6% 0 2.8% 6 0.0% 0 10.6% 16 shopping online) Weightedbase: 823 93 101 56 63 55 42 203 54 155 Sample: 807 78 73 78 86 77 79 144 79 113
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 131 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q13AWhich centre, store or collection point location do you normally use to collect your 'click and collect' purchases? Those who use 'click and collect' facilities at Q13
Argos, Longcroft House, 0.8% 2 7.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Argos, Roaring Meg Retail 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 0.8% 2 2.2% 1 6.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Asda Supercentre, 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Supermarket, High 1.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 1 3.1% 3 0.0% 0 0.0% 0 Street, Conduit Lane, Hoddesdon Debenhams, Stonehills, 0.6% 2 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Welwyn Garden City John Lewis, Bridge Road, 11.4% 34 18.8% 6 18.6% 4 47.7% 9 14.4% 3 6.0% 0 14.8% 2 2.8% 3 9.6% 3 4.5% 2 Welwyn Garden City Marks & Spencer, Howard 5.6% 17 37.8% 13 3.4% 1 2.4% 0 0.0% 0 0.0% 0 4.5% 1 1.6% 1 1.4% 0 0.0% 0 Centre, Welwyn Garden City Marks & Spencer, 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Queensway, Stevenage Monsoon, Howard Centre, 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Welwyn Garden City Next, Howard Centre, 1.4% 4 7.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2 0.0% 0 Welwyn Garden City Sainsbury's Superstore, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Hitchin Road, Stevenage Tesco Extra, Mount Pleasant, 6.4% 19 16.0% 5 27.5% 6 2.4% 0 2.0% 0 0.0% 0 1.8% 0 0.0% 0 17.0% 5 1.7% 1 Hatfield Tesco Extra, The Forum, 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Superstore, 0.9% 3 0.0% 0 0.0% 0 9.4% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Mutton 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Waitrose, Leyton Road, 2.0% 6 0.0% 0 0.0% 0 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.2% 6 0.0% 0 Harpenden Waitrose, Bircherley Green 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 132 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Shopping Centre, Hertford Waitrose, Ermine Close, St 5.1% 15 0.0% 0 0.0% 0 0.0% 0 10.1% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 0 22.7% 12 Albans Colney Fields Retail Park, 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 London Colney Oldings Corner Retail Park, 0.6% 2 0.0% 0 0.0% 0 9.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Roaring Meg Retail Park, 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 0.9% 3 0.0% 0 0.0% 0 0.0% 0 7.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Albans Watford Arches Retail Park, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 Watford Borehamwood 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 014.7% 1 2.0% 0 0.0% 0 0.0% 0 2.2% 1 BrookmansPark 0.2% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 1.1% 3 0.0% 0 3.4% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Cheshunt 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 1 0.0% 0 0.0% 0 0.0% 0 Cuffley 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 3.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 033.4% 10 0.0% 0 Hatfield 1.1% 3 0.0% 012.4% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0 0.0% 0 0.0% 0 HemelHempstead 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Hertford 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 024.8% 4 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.3% 1 0.0% 0 0.0% 0 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 3.5% 10 0.0% 0 0.0% 0 0.0% 0 2.9% 1 35.3% 3 0.0% 0 0.0% 0 8.1% 2 8.2% 4 Luton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 StAlbans 12.1% 36 0.0% 0 0.0% 0 0.0% 039.3% 9 0.0% 0 0.0% 0 0.0% 0 1.5% 0 48.5% 26 Stevenage 16.6% 49 0.0% 0 0.0% 0 5.1% 1 0.0% 0 0.0% 0 2.0% 053.1% 48 0.0% 0 0.0% 0 WelwynGardenCity 4.5% 13 7.4% 3 6.5% 2 12.8% 2 9.9% 2 0.0% 0 16.4% 2 0.8% 1 0.0% 0 2.2% 1 Welwyn Village (Different 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) Egham 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Internet / delivered 0.2% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’tknow) 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 (Varies) 9.3% 28 0.0% 015.5% 4 3.5% 1 4.0% 1 0.0% 0 0.0% 022.9% 21 0.0% 0 3.4% 2 Weightedbase: 296 34 23 19 24 8 15 90 29 54 Sample: 262 28 19 27 26 10 26 49 37 40
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 133 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q14 Where do you normally do most of your household's shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs, unexposed films for photographic use, etc.) (Excluding video games)?
Argos, Roaring Meg Retail 0.2% 2 0.0% 0 0.8% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 1.1% 11 0.6% 1 7.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Asda Supercentre, 1.5% 15 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 5.7% 13 0.0% 0 0.0% 0 Monkswood Way, Stevenage Monsoon, Howard Centre, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.9% 9 0.0% 0 2.1% 3 0.0% 0 1.0% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 4 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 1.4% 14 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 12 Everard Close, St Albans Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 3 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.4% 3 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.6% 6 3.9% 5 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 0.8% 8 3.5% 4 1.7% 2 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Tesco Extra, The Forum, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 5 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Superstore, 0.5% 5 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.4% 0 1.7% 4 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Waitrose, Leyton Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Harpenden Waitrose, Bridge Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 134 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Welwyn Garden City Hatfield Galleria, Hatfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.5% 2 Roaring Meg Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage CentralLondon 0.4% 4 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.5% 0 0.0% 0 0.0% 0 1.5% 2 Cheshunt 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Galleria 0.3% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Hatfield 1.6% 16 0.0% 011.4% 15 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Hertford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Letchworth 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.5% 1 London Colney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 MiltonKeynes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Potters Bar 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 2.0% 20 0.0% 0 0.0% 0 0.8% 1 6.2% 4 7.6% 6 0.0% 0 0.0% 0 2.0% 1 4.4% 7 Stevenage 3.7% 37 0.0% 0 2.7% 3 2.1% 1 0.0% 0 0.6% 0 0.5% 013.6% 31 0.0% 0 0.0% 0 Watford 0.6% 6 0.0% 0 2.1% 3 0.0% 0 1.5% 1 0.7% 1 0.0% 0 0.0% 0 0.7% 0 1.0% 2 WelwynGardenCity 0.9% 9 2.3% 3 1.7% 2 2.7% 2 0.7% 0 0.9% 1 0.5% 0 0.0% 0 0.6% 0 0.0% 0 Friern Barnet Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pegasus Way, Friern Barnet Wheathampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 37.0% 370 49.4% 62 31.5% 41 48.6% 33 39.3% 28 26.0% 21 37.4% 22 36.6% 83 49.4% 33 27.2% 46 (Don’tknow) 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.5% 0 2.1% 5 0.0% 0 1.0% 2 (Varies) 0.9% 9 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 1.1% 1 1.2% 3 2.1% 1 2.1% 4 (Don't do this type of 40.9% 409 38.2% 48 35.5% 46 40.4% 28 44.5% 32 44.3% 36 52.1% 31 33.9% 77 39.7% 26 50.3% 86 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 135 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q14AWhich Internet / home delivery retailer do you use for your household's shopping for recording media for pictures and sound (e.g. records, pre-recorded and unrecorded CDs & DVDs, unexposed films for photographic use, etc. ) (Excluding video games)? Those who shop online at Q14
Amazon 84.7% 313 81.4% 50 82.1% 34 94.5% 31 88.6% 25 83.9% 18 84.0% 19 84.1% 70 78.1% 25 88.1% 41 Ebay 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Apple 6.4% 24 5.5% 3 6.7% 3 4.1% 1 4.9% 113.7% 3 8.9% 2 8.1% 7 7.3% 2 1.8% 1 Maestro Records 0.2% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Presto Classical 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Rakuten 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 Spotify 0.4% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 1.3% 0 0.0% 0 (Don't know / varies) 7.6% 28 10.8% 7 11.2% 5 1.4% 0 4.6% 1 2.3% 0 5.9% 1 6.6% 5 12.1% 4 8.3% 4 Weightedbase: 370 62 41 33 28 21 22 83 33 46 Sample: 334 38 28 37 35 24 37 50 44 41
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 136 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q15 Where do you normally do most of your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras, Kindles, iPads, telephones, etc.)?
Argos, Longcroft House, 0.6% 6 1.1% 1 3.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Argos, Roaring Meg Retail 0.6% 6 0.0% 0 0.0% 0 0.8% 1 1.0% 1 0.0% 0 1.7% 1 1.9% 4 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 1.2% 12 2.0% 2 2.5% 3 0.0% 0 0.7% 0 0.6% 0 0.0% 0 0.0% 0 7.4% 5 0.5% 1 Centre, Hatfield Asda Supercentre, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 3 0.0% 0 0.0% 0 Monkswood Way, Stevenage Homebase, Oldings Corner 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Hatfield John Lewis, Bridge Road, 20.0% 200 31.0% 39 13.0% 17 24.5% 17 26.8% 19 34.2% 28 26.0% 15 10.1% 23 28.7% 19 13.6% 23 Welwyn Garden City JohnLewis,Intu,Watford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 1.7% 3 PC World, Roaring Meg 1.1% 11 1.6% 2 0.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 7 0.0% 0 0.0% 0 Retail Park, Stevenage Sainsbury's Superstore, 0.5% 5 0.0% 0 2.1% 3 0.0% 0 2.6% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.6% 11 Everard Close, St Albans Sainsbury's Superstore, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 1.0% 10 3.5% 4 1.3% 2 0.0% 0 0.7% 1 0.0% 0 1.7% 1 0.0% 0 1.3% 1 0.7% 1 Hatfield Tesco Extra, The Forum, 1.4% 14 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 14 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Extra, Shenley Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood TescoExtra, Baldock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Tesco Superstore, 0.2% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Waitrose, Bircherley Green 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 3 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Broadwater RetailPark, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 137 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Stevenage Century Retail Park, Watford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 Colney Fields Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney Gateway Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beckton Harlow Retail Park, Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Hatfield Galleria, Hatfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Monkswood Retail Park, 0.5% 5 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 Stevenage Roaring Meg Retail Park, 7.6% 76 11.0% 14 1.7% 2 13.6% 9 1.3% 1 0.9% 1 14.7% 9 17.6% 40 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 1.6% 16 0.0% 0 0.0% 0 0.8% 1 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 13 Albans Watford Arches Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 Watford Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrentCross 0.4% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 CentralLondon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Hatfield 1.6% 16 0.0% 0 8.8% 12 0.7% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 3 HemelHempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.5% 1 Hertford 0.2% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 Luton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 1.1% 2 Potters Bar 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 2.8% 28 0.0% 0 4.2% 6 1.0% 1 5.3% 4 0.9% 1 0.0% 0 0.0% 0 0.7% 0 10.0% 17 Stevenage 4.2% 42 0.6% 110.5% 1415.8% 11 1.0% 1 0.7% 1 1.5% 1 6.4% 15 0.0% 0 0.0% 0 Watford 1.0% 10 0.6% 1 2.7% 4 0.8% 1 0.7% 1 1.3% 1 1.2% 1 0.0% 0 1.5% 1 1.1% 2 WelwynGardenCity 3.3% 33 1.2% 1 6.8% 9 4.8% 3 6.6% 5 0.6% 0 3.4% 2 3.4% 8 5.1% 3 0.5% 1 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Apsley Mill Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 London Road, Hemel Hempstead Aylesford Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Maidstone Chichester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 138 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Costco, Hartspring Lane, 0.4% 4 0.0% 0 2.1% 3 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford De Mandeville Gate Retail 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Park, Southbury Road, Enfield Enfield 0.2% 2 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Southbury Road, Enfield Executive Park, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, St Albans Friern Barnet Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pegasus Way, Friern Barnet Ikea, Drury Way, North 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Circular Road, Wembley Knebworth 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton Retail Park, Gipsy 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Lane, Luton Internet / delivered 24.2% 242 15.7% 20 19.8% 26 17.4% 12 17.5% 13 24.7% 20 23.0% 14 32.4% 74 29.1% 19 26.4% 45 (Don’tknow) 2.5% 25 3.0% 4 1.9% 2 2.3% 2 1.3% 1 4.4% 4 0.4% 0 1.5% 3 1.8% 1 4.6% 8 (Varies) 3.2% 3211.2% 14 3.1% 4 0.0% 0 3.3% 2 1.2% 1 0.6% 0 2.0% 4 3.7% 2 1.9% 3 (Don't do this type of 13.2% 132 13.9% 17 14.0% 18 9.8% 7 21.3% 15 9.9% 8 8.8% 5 12.3% 28 10.1% 7 15.4% 26 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 139 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q15AWhich Internet / home delivery retailer do you use for your household's shopping for audio visual, photographic, computer items (such as stereos, radios, TVs, software, cameras, Kindles, iPads, telephones, etc.)? Those who shop online at Q15
Amazon 31.6% 76 67.6% 13 14.3% 4 87.0% 10 27.3% 3 18.7% 4 45.2% 6 17.8% 13 41.4% 8 32.6% 15 AO.com 1.8% 4 0.0% 0 7.0% 2 4.3% 1 5.5% 1 3.6% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Argos 6.3% 15 7.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 013.2% 10 7.9% 2 3.9% 2 Currys 14.3% 35 0.0% 013.4% 3 0.0% 018.8% 2 2.5% 0 0.0% 014.6% 11 7.9% 2 35.6% 16 Ebay 5.5% 13 0.0% 010.7% 3 0.0% 0 0.0% 030.9% 626.1% 4 0.0% 0 0.0% 0 2.0% 1 JohnLewis 4.2% 10 0.0% 010.7% 3 0.0% 0 4.2% 1 8.1% 2 7.4% 1 1.7% 1 2.2% 0 5.7% 3 PCWorld 0.3% 1 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco 4.2% 10 0.0% 0 0.0% 0 0.0% 0 5.5% 133.6% 7 0.0% 0 2.0% 1 0.0% 0 2.7% 1 Apple 0.9% 2 0.0% 0 6.1% 2 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CarphoneWarehouse 1.1% 3 13.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0 Dell 0.3% 1 3.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morphy Richards 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0 Very 1.6% 4 0.0% 010.7% 3 0.0% 0 0.0% 0 0.0% 0 7.4% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 27.4% 66 7.4% 1 21.1% 5 8.7% 1 38.7% 5 0.0% 0 13.8% 2 49.8% 37 36.5% 7 17.5% 8 Weightedbase: 242 20 26 12 13 20 14 74 19 45 Sample: 173 13 21 10 17 15 14 32 20 31
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 140 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q16 Where do you normally do most of your household's shopping for all other domestic electrical goods including small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers) and white goods (fridges, freezers, dishwashers) and smaller etc)?
Argos, Longcroft House, 0.6% 6 3.3% 4 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Argos, Roaring Meg Retail 2.0% 20 0.0% 0 0.0% 0 10.0% 7 0.7% 1 0.0% 0 0.0% 0 5.6% 13 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 1.1% 11 1.2% 1 4.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Centre, Hatfield Asda Supercentre, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Wigmore 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Hall Shopping Centre, Luton John Lewis, Bridge Road, 21.4% 214 34.3% 43 14.5% 19 23.7% 16 36.0% 26 34.0% 27 29.0% 17 11.7% 27 26.9% 18 12.6% 21 Welwyn Garden City JohnLewis,Intu,Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.5% 1 PC World, Roaring Meg 0.6% 6 1.2% 1 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Retail Park, Stevenage Sainsbury's Superstore, High 0.6% 6 0.0% 0 0.0% 0 0.0% 0 8.3% 6 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Everard Close, St Albans Sainsbury's Superstore, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 4 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.3% 3 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 2.4% 24 0.6% 1 3.8% 5 1.4% 1 3.4% 2 0.6% 0 2.2% 1 0.0% 0 2.2% 1 6.8% 12 Hatfield Tesco Extra, The Forum, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.3% 5 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Superstore, 0.4% 4 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.5% 0 1.5% 3 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 141 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Road, Hertford Tesco Superstore, Mutton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Broadwater Retail Park, 0.4% 4 0.6% 1 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage Century Retail Park, Watford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 5 Colney Fields Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney Harlow Retail Park, Harlow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 Monkswood Retail Park, 0.6% 6 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 3 0.0% 0 0.0% 0 Stevenage Oldings Corner Retail Park, 0.2% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Queensgate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Harlow Roaring Meg Retail Park, 9.1% 91 4.2% 5 7.7% 10 19.2% 13 1.3% 1 0.9% 1 21.0% 12 21.2% 48 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 1.0% 10 0.8% 1 0.8% 1 0.8% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 7 Albans Watford Arches Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Watford Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrentCross 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 BrookmansPark 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Harpenden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.9% 1 0.0% 0 Hatfield 1.2% 12 0.0% 0 7.1% 9 0.8% 1 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 HemelHempstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Hertford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 4 0.0% 0 0.0% 0 0.0% 0 London Colney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.5% 1 Luton 0.7% 7 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 5 0.5% 1 MiltonKeynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Potters Bar 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 6.3% 63 0.6% 1 8.0% 11 0.7% 0 8.9% 6 3.9% 3 0.0% 0 0.3% 1 1.2% 1 23.8% 41 Stevenage 4.8% 48 1.1% 1 2.2% 317.9% 12 0.0% 0 0.0% 0 3.7% 212.8% 29 0.0% 0 0.0% 0 Watford 0.5% 5 0.0% 0 2.1% 3 0.8% 1 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 WelwynGardenCity 2.5% 25 1.9% 2 4.4% 6 5.0% 3 1.0% 1 0.0% 0 0.4% 0 2.6% 6 4.6% 3 2.3% 4 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) Welham Green 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Alban Park Estate, Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, St Albans ApsleyMill RetailPark, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 142 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
London Road, Hemel Hempstead Aylesford Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Maidstone B&Q, Swallowfields, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Baldock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Brookfield Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Halfhide Lane, Cheshunt Chingford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Costco, Hartspring Lane, 0.4% 4 0.0% 0 2.1% 3 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford De Mandeville Gate Retail 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Park, Southbury Road, Enfield Dunstable 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dunstable Road Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Luton Enfield 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 21.8% 218 24.9% 31 17.6% 23 9.8% 7 13.9% 10 24.0% 19 23.3% 14 25.5% 58 21.5% 14 24.5% 42 (Don’tknow) 3.1% 31 8.1% 10 6.8% 9 0.8% 1 3.5% 3 1.9% 2 0.4% 0 0.3% 1 1.2% 1 3.0% 5 (Varies) 3.2% 32 2.2% 3 6.2% 8 1.4% 1 5.4% 4 1.5% 1 1.0% 1 3.9% 9 3.8% 2 1.7% 3 (Don't do this type of 8.0% 80 8.5% 11 4.4% 6 4.8% 3 11.3% 8 14.2% 11 1.1% 1 4.6% 11 23.7% 16 8.3% 14 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 143 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q16AWhich Internet / home delivery retailer do you use for your household's shopping for all other domestic electrical goods including small domestic electrical appliances (such as irons, kettles, fans, coffee makers, food mixers) and white goods (fridges, freezers, dishwashers) and smaller etc)? Those who shop online at Q16
Amazon 16.3% 36 2.5% 111.0% 3 6.9% 013.6% 1 6.5% 1 7.4% 119.7% 11 3.0% 0 38.9% 16 AO.com 23.4% 51 61.3% 19 29.5% 7 33.1% 2 39.3% 4 22.8% 4 18.9% 3 7.0% 4 21.5% 3 11.7% 5 Argos 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 Boots 0.4% 1 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys 11.8% 26 0.0% 027.5% 6 0.0% 0 0.0% 0 5.6% 1 0.0% 021.5% 12 3.0% 0 12.8% 5 Ebay 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 2 JohnLewis 16.8% 37 4.7% 1 16.5% 4 17.8% 1 10.5% 1 43.5% 8 7.4% 1 20.6% 12 35.2% 5 6.9% 3 Littlewoods 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Next 1.2% 3 8.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PCWorld 0.2% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 2.1% 0 1.4% 1 0.0% 0 0.0% 0 Co-op 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 0.0% 0 (Don't know / varies) 27.0% 59 20.5% 6 15.4% 4 34.6% 2 36.6% 4 18.0% 3 64.3% 9 28.6% 17 34.5% 5 21.8% 9 Weightedbase: 218 31 23 7 10 19 14 58 14 42 Sample: 165 15 18 10 14 19 14 30 17 28
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 144 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q17 Where do you normally do most of your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and stationary (incl. writing pads, envelopes pens, diaries, etc.) and drawing materials?
Argos, Roaring Meg Retail 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 1.9% 19 0.6% 1 13.7% 18 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Asda Supercentre, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 2 0.0% 0 0.0% 0 Monkswood Way, Stevenage John Lewis, Bridge Road, 0.3% 3 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Welwyn Garden City Sainsbury's Superstore, High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 1.3% 13 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 12 Everard Close, St Albans Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.3% 3 2.2% 3 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 2.3% 23 1.9% 2 9.7% 13 0.8% 1 2.1% 2 0.0% 0 0.5% 0 0.0% 0 8.1% 5 0.0% 0 Hatfield Tesco Extra, The Forum, 1.2% 12 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.5% 0 4.2% 10 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Superstore, 0.5% 5 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 4 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.3% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Colney Fields Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney Hatfield Galleria, Hatfield 0.6% 6 0.0% 0 1.7% 2 0.8% 1 3.2% 2 0.6% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Oldings Corner Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 145 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Roaring Meg Retail Park, 0.5% 5 0.6% 1 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0 Stevenage Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrentCross 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrookmansPark 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.7% 0 0.7% 1 Galleria 0.5% 5 0.0% 0 2.7% 4 1.0% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 2.3% 23 0.0% 0 0.0% 0 0.7% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 032.3% 21 0.0% 0 Hatfield 2.6% 26 0.6% 115.0% 20 0.7% 0 0.0% 0 3.9% 3 0.0% 0 0.3% 1 0.7% 0 0.5% 1 HemelHempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Hertford 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 024.6% 15 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.5% 5 0.0% 0 0.0% 0 5.8% 4 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 London 1.2% 12 0.0% 0 2.1% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.9% 9 0.0% 0 0.0% 0 Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Potters Bar 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 11.9% 119 0.0% 0 0.8% 1 4.1% 335.4% 25 3.1% 2 1.7% 1 0.0% 0 8.1% 5 47.2% 81 Stevenage 10.4% 104 7.7% 10 2.7% 411.4% 8 0.0% 0 0.0% 0 2.7% 235.7% 81 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 WelwynGardenCity 8.7% 87 45.5% 57 8.2% 11 9.6% 7 1.3% 1 3.0% 2 6.7% 4 1.4% 3 2.9% 2 0.0% 0 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) Costco, Hartspring Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford Enfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harrogate 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marshalswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Snodland 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 WalthamCross 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 32.4% 324 26.8% 33 21.3% 28 43.2% 30 35.3% 25 44.8% 36 39.9% 24 35.1% 80 38.6% 25 25.0% 43 (Don’tknow) 0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.2% 1 0.5% 0 0.0% 0 0.0% 0 0.9% 1 (Varies) 1.3% 13 1.4% 2 2.1% 3 1.7% 1 2.1% 1 0.0% 0 3.5% 2 0.8% 2 1.8% 1 0.5% 1 (Don't do this type of 12.7% 127 12.7% 16 15.9% 21 7.7% 5 9.0% 6 19.2% 15 16.4% 10 12.1% 28 2.8% 2 14.3% 24 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 146 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q17AWhich Internet / home delivery retailer do you use for your household's shopping for books (incl. dictionaries, encyclopaedias, text books, guidebooks and musical scores) and stationery (incl. writing pads, envelopes pens, diaries, etc.) and drawing materials? Those who shop online at Q17
Amazon 79.7% 258 62.4% 21 90.0% 25 89.0% 26 89.6% 23 89.8% 32 89.1% 21 71.7% 57 93.4% 24 67.6% 29 Ebay 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 Staples 0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WHSmith 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Heffers 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Rakuten 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SocietyforAllArtists 0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 The BookPeople 1.3% 4 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.6% 2 1.9% 1 0.0% 0 0.0% 0 Waterstones 1.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.2% 0 1.3% 1 2.2% 1 3.9% 2 (Don't know / varies) 16.3% 53 33.3% 11 10.0% 3 11.0% 3 3.7% 1 5.7% 2 0.0% 0 24.2% 19 4.4% 1 28.5% 12 Weightedbase: 324 33 28 30 25 36 24 80 25 43 Sample: 300 23 22 32 32 36 39 48 39 29
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 147 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q18 Where do you normally do most of your household’s shopping for games & toys; pets and pet products; hobby items; sport clothing / footwear and equipment; camping goods; bicycles; and musical instruments?
Argos, Longcroft House, 0.5% 5 1.4% 2 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Argos, Roaring Meg Retail 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.6% 4 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 1.5% 15 0.0% 0 11.7% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Asda Supercentre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Watton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Road, Ware Homebase, Oldings Corner 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Hatfield John Lewis, Bridge Road, 1.8% 18 4.1% 5 2.7% 4 4.7% 3 2.1% 1 1.2% 1 0.5% 0 0.5% 1 2.5% 2 0.5% 1 Welwyn Garden City JohnLewis,Intu,Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 5 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 1.4% 14 0.0% 0 0.0% 0 1.0% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 12 Everard Close, St Albans Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.6% 1 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.3% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 1.4% 14 0.6% 1 5.4% 7 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 7.4% 5 0.0% 0 Hatfield Tesco Extra, The Forum, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 2 0.0% 0 0.0% 0 Stevenage Tesco Superstore, 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Mutton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Waitrose, Leyton Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Harpenden
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 148 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Waitrose, Bridge Road, 0.1% 1 0.6% 1 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Biggleswade Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Biggleswade Colney Fields Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney Harlow Retail Park, Harlow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 Hatfield Galleria, Hatfield 1.8% 18 0.6% 1 5.4% 7 0.0% 0 11.8% 8 1.3% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Monkswood Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.1% 3 0.0% 0 0.0% 0 Stevenage Oldings Corner Retail Park, 0.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Hatfield Roaring Meg Retail Park, 6.1% 61 4.2% 5 2.3% 3 3.5% 2 1.0% 1 1.8% 1 14.2% 8 17.6% 40 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Albans Watford Arches Retail Park, 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 10 Watford Borehamwood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cuffley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Galleria 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Haldens 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 Hatfield 1.9% 19 0.6% 112.1% 16 0.7% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HemelHempstead 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.1% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.4% 4 0.0% 0 2.1% 3 1.0% 1 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.6% 0 0.0% 0 London Colney 0.2% 2 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 MiltonKeynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Potters Bar 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 5.1% 51 1.4% 2 2.9% 4 0.0% 012.0% 9 0.0% 0 0.0% 0 0.0% 0 1.5% 1 21.2% 36 Stevenage 9.3% 93 9.0% 11 5.3% 724.8% 17 0.0% 0 0.0% 0 2.8% 224.9% 57 0.0% 0 0.0% 0 Ware 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 1.9% 3 WelwynGardenCity 4.1% 41 19.3% 24 6.5% 9 4.6% 3 2.4% 2 0.6% 0 2.6% 2 0.8% 2 0.0% 0 0.0% 0 Aylesford Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Maidstone Brookfield Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Halfhide Lane, Cheshunt Chichester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Costco, Hartspring Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 149 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
De Mandeville Gate Retail 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Southbury Road, Enfield Enfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southbury Road, Enfield Ikea, Drury Way, North 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Circular Road, Wembley Luton Retail Park, Gipsy 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 4 0.7% 1 Lane, Luton Madford Retail Park, Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Southampton 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WalthamCross 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.5% 0 0.0% 0 0.7% 0 0.0% 0 Internet / delivered 18.8% 188 24.7% 31 10.7% 14 21.8% 15 12.3% 9 11.9% 10 24.2% 14 23.3% 53 26.9% 18 14.3% 25 (Don’tknow) 1.8% 18 4.9% 6 1.7% 2 1.7% 1 0.0% 0 0.0% 0 1.1% 1 0.9% 2 0.6% 0 3.1% 5 (Varies) 3.4% 34 2.3% 3 0.0% 0 0.0% 0 2.4% 2 9.0% 7 3.1% 2 5.9% 14 5.1% 3 1.7% 3 (Don't do this type of 30.7% 307 20.1% 25 27.8% 36 33.4% 23 44.9% 32 46.7% 38 28.9% 17 19.9% 45 39.4% 26 37.7% 64 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 150 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q18AWhich Internet / home delivery retailer do you use for your household’s shopping for games & toys; pets and pet products; hobby items; sport clothing / footwear and equipment; camping goods; bicycles; and musical instruments? Those who shop online at Q18
Amazon 44.8% 84 35.4% 11 60.4% 8 25.6% 4 73.7% 7 64.8% 6 60.9% 9 40.8% 22 59.1% 10 30.1% 7 Argos 2.1% 4 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1 1.3% 1 8.5% 2 0.0% 0 Ebay 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 JohnLewis 1.1% 2 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 2.2% 0 0.0% 0 Tesco 4.4% 8 0.0% 039.6% 6 3.4% 1 0.0% 0 5.1% 0 0.0% 0 1.5% 1 4.9% 1 0.0% 0 Toys R Us 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 011.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 118Golf 0.4% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BeadsDirect 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 ChemistDirect 0.2% 0 0.0% 0 0.0% 0 3.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fetch 5.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 42.5% 10 Game 1.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 0.0% 0 0.0% 0 MedicAnimal 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 Morrant 0.4% 1 0.0% 0 0.0% 0 0.0% 0 7.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nike 0.8% 1 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 Rakuten 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Sony 0.3% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SportsDirect 2.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 022.9% 3 2.0% 1 2.4% 0 0.0% 0 StartFitness 0.3% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wiggle 1.0% 2 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 Zavvi 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 32.0% 60 53.6% 17 0.0% 0 59.9% 9 13.2% 1 13.1% 1 2.0% 0 41.7% 22 22.9% 4 23.7% 6 Weightedbase: 188 31 14 15 9 10 14 53 18 25 Sample: 149 14 9 16 13 14 16 26 28 13
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 151 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q19 Where do you normally do most of your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)?
Argos, Roaring Meg Retail 0.2% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield BHS, The Forum, Stevenage 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Roaring Meg Retail 1.6% 16 0.0% 0 0.8% 1 0.0% 0 2.6% 2 2.4% 2 8.4% 5 2.9% 7 0.0% 0 0.0% 0 Park, Stevenage Homebase, Oldings Corner 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Hatfield John Lewis, Bridge Road, 13.2% 132 19.5% 24 5.0% 7 23.2% 16 18.2% 13 8.8% 7 10.9% 6 12.5% 28 18.9% 12 10.2% 17 Welwyn Garden City JohnLewis,Intu,Watford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 Laura Ashley, Market Place, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 St Albans Marks & Spencer, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway, Stevenage Next, Oldings Corner Retail 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 10 Park, Hatfield Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Everard Close, St Albans Century Retail Park, Watford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 Harlow Retail Park, Harlow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 Hatfield Galleria, Hatfield 0.3% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MK1 Shopping Park, Milton 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 4 0.0% 0 0.0% 0 Keynes Monkswood Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.4% 0 0.8% 2 0.0% 0 0.0% 0 Stevenage Roaring Meg Retail Park, 11.0% 110 20.1% 25 6.0% 8 14.5% 10 1.3% 1 0.7% 1 16.4% 10 24.2% 55 0.0% 0 0.5% 1 Stevenage Roebuck Retail Park, 0.5% 5 3.0% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 1.0% 10 0.0% 0 3.3% 4 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 5 Albans Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrentCross 0.8% 8 0.0% 0 0.0% 0 0.0% 0 8.3% 6 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 CentralLondon 0.7% 7 0.6% 1 0.6% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 1.6% 3 Cheshunt 0.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.5% 1 0.0% 0 0.0% 0 Harpenden 0.8% 8 0.0% 0 0.0% 0 0.8% 1 3.2% 2 0.0% 0 0.0% 0 0.0% 0 8.5% 6 0.0% 0 Hatfield 1.8% 18 0.0% 012.9% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 HemelHempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.7% 1 Hertford 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 010.4% 6 0.3% 1 0.0% 0 0.0% 0 Hitchin 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Letchworth 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.3% 3 0.0% 0 0.6% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.5% 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 152 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
London Colney 0.6% 6 0.0% 0 0.5% 1 0.0% 0 0.7% 0 2.2% 2 0.0% 0 0.0% 0 0.7% 0 1.7% 3 Luton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 MiltonKeynes 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 Potters Bar 2.5% 25 1.4% 2 3.3% 4 0.0% 0 0.0% 023.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 4.6% 46 0.0% 0 1.3% 2 0.0% 010.5% 8 0.0% 0 0.0% 0 0.0% 0 0.9% 1 21.3% 36 Stevenage 6.2% 62 2.0% 2 3.9% 514.8% 10 1.9% 1 0.0% 0 1.5% 118.2% 41 0.6% 0 0.5% 1 WalthamAbbey 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 1.2% 3 0.0% 0 0.0% 0 Watford 1.0% 10 0.0% 0 2.1% 3 0.0% 0 0.7% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 3.9% 7 WelwynGardenCity 5.7% 57 12.4% 16 12.0% 16 3.5% 2 1.7% 1 0.6% 0 1.6% 1 1.7% 4 4.4% 3 7.9% 13 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) Alban Park Estate, Hatfield 0.8% 8 0.0% 0 6.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, St Albans B&Q, Dearsley Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield B&Q, Swallowfields, 0.3% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Berkhamsted 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Costco, Hartspring Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford De Mandeville Gate Retail 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Park, Southbury Road, Enfield Enfield 0.2% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Friern Barnet Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Pegasus Way, Friern Barnet Ikea, Drury Way, North 1.0% 10 0.6% 1 2.7% 4 0.8% 1 2.1% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 Circular Road, Wembley Knebworth 0.3% 3 0.6% 1 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton Retail Park, Gipsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Lane, Luton Marshalswick 0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 WalthamCross 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 010.7% 9 1.5% 1 0.0% 0 0.0% 0 0.0% 0 Weston-super-Mare 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Internet / delivered 5.6% 56 7.7% 10 7.8% 10 2.4% 2 1.9% 1 9.0% 7 4.4% 3 5.9% 13 6.6% 4 3.4% 6 (Don’tknow) 4.4% 44 2.2% 3 3.0% 415.2% 10 3.0% 2 5.1% 4 3.0% 2 4.6% 10 6.4% 4 2.4% 4 (Varies) 7.7% 77 7.2% 9 4.4% 6 0.7% 0 8.4% 6 3.9% 3 6.5% 411.5% 26 7.7% 5 10.4% 18 (Don't do this type of 19.5% 195 18.8% 23 18.6% 24 16.0% 11 28.0% 20 20.2% 16 29.0% 17 12.4% 28 38.7% 25 16.8% 29 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 153 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q19AWhich Internet / home delivery retailer do you use for your household's shopping for furniture, carpets, other floor coverings and household textiles (includes beds, sofas, tables, etc)? Those who shop online at Q19
Amazon 2.6% 1 0.0% 0 7.7% 1 0.0% 050.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Argos 2.6% 1 7.2% 1 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ebay 13.3% 8 0.0% 0 7.7% 1 0.0% 0 0.0% 085.0% 622.1% 1 0.0% 0 0.0% 0 0.0% 0 Habitat 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 035.1% 2 0.0% 0 JohnLewis 4.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 1 0.0% 0 0.0% 045.0% 2 0.0% 0 Marks&Spencer 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.8% 1 Next 12.5% 7 28.0% 3 27.0% 3 0.0% 0 0.0% 0 7.5% 1 38.9% 1 0.0% 0 0.0% 0 0.0% 0 Carpetright 1.2% 1 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS 2.6% 1 7.2% 1 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Damart 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.2% 1 FlooringUK 1.2% 1 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 FurnitureVillage 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 1 0.0% 0 0.0% 0 Harveys 4.9% 3 0.0% 027.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Made 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 (Don't know / varies) 44.6% 25 43.2% 4 15.3% 2 100.0% 2 50.0% 1 0.0% 0 38.9% 1 86.5% 12 19.9% 1 61.0% 4 Weightedbase: 56 10 10 2 1 7 3 13 4 6 Sample: 44 8 8 3 2 3 4 6 5 5
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 154 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q20 Where do you normally do most of your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers, hedge cutters, garden tools, plants, shrubs etc)?
Asda Superstore, Town 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Homebase, Oldings Corner 8.0% 80 5.7% 7 29.6% 39 1.7% 1 8.4% 6 9.2% 7 18.0% 11 0.0% 0 6.6% 4 2.5% 4 Retail Park, Hatfield John Lewis, Bridge Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Everard Close, St Albans Tesco Extra, Mount Pleasant, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Hatfield Broadwater Retail Park, 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 11 0.0% 0 0.0% 0 Stevenage Century Retail Park, Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Colney Fields Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney Harlow Retail Park, Harlow 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.2% 3 0.0% 0 0.0% 0 Hatfield Galleria, Hatfield 1.5% 15 0.0% 0 0.0% 0 8.5% 6 11.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Monkswood Retail Park, 1.5% 15 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.9% 1 2.8% 2 5.4% 12 0.0% 0 0.0% 0 Stevenage Oldings Corner Retail Park, 0.5% 5 1.4% 2 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Hatfield Roaring Meg Retail Park, 9.4% 94 0.6% 1 0.0% 0 17.2% 12 0.7% 1 0.0% 0 17.6% 10 31.2% 71 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.3% 3 0.6% 1 0.5% 1 0.7% 0 0.0% 0 0.0% 0 0.6% 0 0.5% 1 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 10.6% 106 0.8% 1 8.3% 11 0.0% 0 25.0% 18 7.5% 6 0.0% 0 0.0% 0 7.2% 5 38.4% 66 Albans Borehamwood 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrookmansPark 0.3% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.7% 0 0.0% 0 Harpenden 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 4 0.0% 0 Hatfield 3.4% 34 0.0% 023.0% 30 1.4% 1 0.0% 0 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HemelHempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.5% 1 Hertford 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 019.2% 11 0.0% 0 0.0% 0 0.0% 0 London Colney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Luton 1.4% 14 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 018.7% 12 0.0% 0 Potters Bar 0.7% 7 0.0% 0 1.1% 1 0.0% 0 0.0% 0 7.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 4.3% 43 0.0% 0 3.4% 4 0.0% 011.2% 8 0.9% 1 0.0% 0 0.0% 0 1.7% 1 16.7% 29 Stevenage 7.1% 71 0.8% 1 0.6% 126.0% 18 0.0% 0 0.6% 0 2.9% 221.5% 49 0.0% 0 0.0% 0 Watford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 3 WelwynGardenCity 5.5% 55 26.4% 33 6.7% 9 8.6% 6 1.9% 1 1.9% 2 7.3% 4 0.0% 0 0.0% 0 0.0% 0 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 155 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
City) Woodhall 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Acrewood Park, Hatfield 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 1.2% 3 0.7% 0 1.9% 3 Road, St Albans Alban Park Estate, Hatfield 6.6% 66 7.5% 9 6.7% 9 0.0% 0 16.1% 12 2.4% 2 0.0% 0 0.0% 0 0.0% 0 20.0% 34 Road, St Albans Amwell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Aylett Nurseries Limited, 0.4% 4 0.6% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 North Orbital Road, St Albans B&Q, Dearsley Road, 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.5% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield B&Q, Hatfield Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Hatfield B&Q,HighRoad,Whetstone 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, London Road, 6.4% 64 2.2% 3 0.0% 0 5.2% 4 0.0% 0 0.0% 0 1.1% 1 25.2% 57 0.0% 0 0.0% 0 Stevenage B&Q, Swallowfields, 6.3% 63 41.0% 51 3.2% 4 6.5% 4 1.0% 1 0.0% 0 2.1% 1 0.0% 0 2.3% 2 0.0% 0 Welwyn Garden City Bramingham Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Enterprise Way, Luton Burrowfield Industrial 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Welwyn Garden City Codicote 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Costco, Hartspring Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford Dutch Nursery, Great North 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Road, Hatfield Enfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Enfield Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southbury Road, Enfield Ikea, Glover Drive, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Tottenham Knebworth 0.2% 2 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton Retail Park, Gipsy 2.0% 20 0.0% 0 0.0% 0 1.4% 1 2.6% 2 0.0% 0 0.0% 0 0.0% 0 25.4% 17 0.0% 0 Lane, Luton Madford Retail Park, Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Notcutts Garden Centre, 0.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Hatfield Road, St Albans Quadrant Park, Welwyn 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Van Hage Garden Centre, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Ware WalthamCross 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 4 6.0% 4 0.0% 0 0.0% 0 0.0% 0 Whetstone 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 156 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Wyevale Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 North Road / Graveley Road, Stevenage Internet / delivered 0.7% 7 0.6% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.8% 0 0.0% 0 2.3% 2 2.0% 3 (Don’tknow) 1.5% 15 1.7% 2 2.7% 4 0.7% 0 0.7% 0 1.2% 1 1.5% 1 0.7% 1 1.2% 1 2.8% 5 (Varies) 1.7% 17 2.4% 3 1.1% 2 0.7% 0 5.9% 4 2.2% 2 0.0% 0 0.8% 2 4.4% 3 1.0% 2 (Don't do this type of 9.9% 99 6.8% 9 9.1% 12 11.6% 8 9.1% 6 22.6% 18 10.7% 6 6.1% 14 18.3% 12 8.1% 14 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
Q20AWhich Internet / home delivery retailer do you use for your household's shopping for DIY goods, decorating supplies and garden products (such as drills, lawn mowers, hammers, hedge cutters, garden tools, plants, shrubs etc)? Those who shop online at Q20
Amazon 41.0% 3 0.0% 0 0.0% 0 0.0% 0100.1% 1 0.0% 099.9% 0 0.0% 0100.0% 2 0.0% 0 Argos 10.1% 1100.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ebay 35.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 72.5% 2 Halfords 13.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.5% 1 Weightedbase: 7 1 0 0 1 0 0 0 2 3 Sample: 7 1 0 0 1 0 1 0 1 3
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 157 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q21 Where do you normally do most of your household's shopping on all goods for personal care, including electric appliances (e.g. electric razors, hair dryers, curling tongs, electric toothbrishes), non-electric appliances (e.g. scissors, hand razors, bathroom scales), cosmetics, perfume, toothpaste, aftershave, sun tan lotions, etc.
Argos, Longcroft House, 0.2% 2 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Argos, Roaring Meg Retail 2.0% 20 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 8.2% 19 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 3.0% 30 1.4% 2 19.0% 25 0.0% 0 3.4% 2 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.5% 1 Centre, Hatfield Asda Supercentre, 1.1% 11 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 9 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Watton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Road, Ware John Lewis, Bridge Road, 3.7% 36 5.2% 6 4.0% 5 4.0% 3 6.7% 5 1.7% 1 11.5% 7 2.2% 5 2.6% 2 1.4% 2 Welwyn Garden City JohnLewis,Intu,Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Marks & Spencer, Howard 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Welwyn Garden City PC World, Roaring Meg 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Stevenage Sainsbury's Superstore, High 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.2% 7 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Brewery Road, Hoddeston Sainsbury's Superstore, 1.4% 14 0.0% 0 0.5% 1 0.0% 0 3.2% 2 4.3% 3 0.0% 0 0.0% 0 0.0% 0 4.3% 7 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 1.4% 14 0.0% 0 1.3% 2 0.0% 0 0.0% 0 15.1% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 2.0% 20 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.3% 19 Everard Close, St Albans Sainsbury's Superstore, 0.7% 7 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.6% 0 2.8% 6 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.9% 9 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.6% 0 3.5% 8 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 1.4% 14 9.2% 11 0.0% 0 2.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 4.5% 45 8.4% 10 15.6% 20 3.9% 3 3.9% 3 0.6% 0 5.0% 3 0.0% 0 8.1% 5 0.0% 0 Hatfield Tesco Extra, The Forum, 0.8% 8 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 6 0.0% 0 0.0% 0 Stevenage
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 158 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Tesco Extra, Brookfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Superstore, 0.5% 5 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 Road, Hertford Tesco Superstore, Mutton 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 35.2% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Waitrose, Leyton Road, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 4 0.0% 0 Harpenden Waitrose, Bircherley Green 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 4 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Waitrose, Ermine Close, St 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 3 Albans Waitrose, Bridge Road, 0.8% 8 4.0% 5 0.0% 0 3.1% 2 1.0% 1 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Zara,IntuWatford 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Broadwater Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Colney Fields Retail Park, 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 3 London Colney Monkswood Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 Stevenage Roaring Meg Retail Park, 2.0% 20 0.0% 0 0.0% 0 7.0% 5 0.0% 0 0.0% 0 1.7% 1 6.3% 14 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.3% 3 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.4% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrookmansPark 0.2% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 1.1% 11 6.9% 9 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.9% 1 0.5% 1 Cheshunt 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Cuffley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 3.5% 35 0.0% 0 0.0% 0 1.4% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 049.7% 33 0.0% 0 Hatfield 3.3% 33 0.6% 119.8% 26 1.5% 1 3.2% 2 0.7% 1 3.4% 2 0.0% 0 0.0% 0 0.0% 0 Hertford 2.0% 20 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 029.6% 18 0.0% 0 2.3% 2 0.0% 0 Hitchin 0.3% 3 0.0% 0 0.0% 0 4.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hoddeston 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 London 0.3% 3 0.0% 0 0.6% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 London Colney 3.2% 32 0.0% 0 8.0% 11 0.0% 0 13.0% 9 5.3% 4 0.5% 0 0.0% 0 0.0% 0 4.3% 7 Luton 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Potters Bar 0.6% 6 0.0% 0 1.3% 2 0.0% 0 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 12.2% 122 0.0% 0 0.6% 1 1.7% 136.8% 26 0.0% 0 0.0% 0 0.0% 0 1.2% 1 54.4% 93 Stevenage 12.2% 122 1.6% 2 2.0% 320.8% 14 0.0% 0 0.0% 0 4.4% 344.2% 100 0.0% 0 0.0% 0 Watford 0.5% 5 0.0% 0 2.1% 3 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.7% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 159 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Welwyn Garden City 8.6% 86 42.6% 53 12.9% 17 11.2% 8 3.0% 2 0.0% 0 7.7% 5 0.8% 2 0.0% 0 0.0% 0 Welwyn Village (Different 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) Woodhall 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brookfield Retail Park, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 6 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Halfhide Lane, Cheshunt Costco, Hartspring Lane, 0.4% 4 0.0% 0 2.1% 3 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford Digswell 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield 0.3% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.2% 2 0.6% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton Retail Park, Gipsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Lane, Luton Reading 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Turnford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 WalthamCross 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 8.2% 82 8.2% 10 2.3% 3 16.4% 11 9.6% 7 7.9% 6 3.3% 2 9.6% 22 6.8% 4 9.1% 16 (Don’tknow) 1.2% 12 1.5% 2 1.9% 2 1.0% 1 0.0% 0 0.7% 1 0.9% 1 1.1% 2 2.3% 2 1.0% 2 (Varies) 2.8% 28 0.6% 1 2.1% 3 1.4% 1 1.4% 1 0.6% 0 1.4% 1 6.9% 16 5.7% 4 1.4% 2 (Don't do this type of 3.7% 37 1.4% 2 1.9% 3 2.7% 2 4.6% 3 5.1% 4 4.4% 3 4.2% 10 1.3% 1 6.3% 11 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 160 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q21AWhich Internet / home delivery retailer do you use for your household's shopping on all goods for personal care, including electric appliances (e.g. electric razors, hair dryers, curling tongs, electric toothbrishes), non-electric appliances (e.g. scissors, hand razors, bathroom scales), cosmetics, perfume, toothpaste, aftershave, sun tan lotions, etc. Those who shop online at Q21
Amazon 32.5% 27 7.5% 140.6% 152.0% 6 28.8% 2 0.0% 019.3% 014.2% 3 9.6% 0 82.3% 13 AO.com 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 Boots 5.5% 4 0.0% 033.8% 1 4.6% 1 0.0% 0 8.5% 151.5% 1 0.0% 0 9.6% 0 5.9% 1 Debenhams 0.8% 1 0.0% 0 0.0% 0 0.0% 010.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 JohnLewis 2.2% 2 0.0% 0 0.0% 0 0.0% 0 7.6% 1 0.0% 0 0.0% 0 5.7% 1 0.0% 0 0.0% 0 Littlewoods 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 Sainsbury’s 2.7% 2 0.0% 0 0.0% 016.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.6% 0 0.0% 0 Tesco 8.8% 7 7.5% 125.6% 1 0.0% 020.0% 119.7% 114.6% 0 3.6% 143.4% 2 0.0% 0 Avon 5.7% 5 0.0% 0 0.0% 0 0.0% 016.8% 1 0.0% 0 0.0% 0 8.0% 218.3% 1 5.9% 1 BeautyFlash 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MAC cosmetics 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 014.6% 0 0.0% 0 0.0% 0 0.0% 0 Mankind 0.6% 0 0.0% 0 0.0% 0 4.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MoltonBrown 0.8% 1 0.0% 0 0.0% 0 6.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocado 4.2% 3 0.0% 0 0.0% 0 4.6% 1 0.0% 038.5% 2 0.0% 0 0.0% 0 9.6% 0 0.0% 0 The English Shaving 0.8% 1 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Company Waitrose 0.6% 0 0.0% 0 0.0% 0 4.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 32.1% 26 85.0% 9 0.0% 0 8.3% 1 6.9% 0 25.5% 2 0.0% 0 62.0% 14 0.0% 0 5.9% 1 Weightedbase: 82 10 3 11 7 6 2 22 4 16 Sample: 68 3 3 9 11 9 4 15 8 6
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 161 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q22 Where do you normally do most of your household's shopping for medical goods (e.g. drugs, medicine), other pharmaceutical products (e.g. vitamins, plasters, thermometers, bandages, syringes); and therapeutic appliances / equipment (e.g. spectacles, contact lenses, hearing aids, wheelchairs, etc.).
Argos, Roaring Meg Retail 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 2.9% 29 0.6% 1 19.1% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 1.9% 3 Centre, Hatfield Asda Supercentre, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 Monkswood Way, Stevenage Asda Superstore, Watton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Road, Ware John Lewis, Bridge Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Sainsbury's Superstore, High 0.2% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 Street, Harpenden Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Hartham Lane, Hertford Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Brewery Road, Hoddeston Sainsbury's Superstore, 0.9% 9 0.0% 0 1.7% 2 0.8% 1 1.9% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 3 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Darkes Lane, Potters Bar Sainsbury's Superstore, 1.4% 14 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 13 Everard Close, St Albans Sainsbury's Superstore, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0 Hitchin Road, Stevenage Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.2% 3 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.8% 8 5.8% 7 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 2.7% 27 6.1% 8 11.1% 15 1.4% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 3.0% 2 0.5% 1 Hatfield Tesco Extra, The Forum, 2.4% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.5% 24 0.0% 0 0.0% 0 Stevenage Tesco Extra, Brookfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Cheshunt Tesco Superstore, 1.4% 14 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.4% 0 5.4% 12 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Ware 0.7% 7 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 3 0.0% 0 0.0% 0 1.9% 3 Road, Hertford Tesco Superstore, Mutton 2.6% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 32.2% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 162 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Lane, Potters Bar Waitrose, Leyton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Harpenden Waitrose, Bircherley Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Hertford Waitrose, Ermine Close, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Albans Waitrose, Bridge Road, 0.9% 9 5.2% 7 0.0% 0 1.4% 1 1.7% 1 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Broadwater Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Colney Fields Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney Roaring Meg Retail Park, 1.0% 10 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.7% 1 0.0% 0 3.7% 8 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 Stevenage Barnet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrookmansPark 1.0% 10 0.0% 0 7.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 1.0% 10 6.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Cheshunt 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 8.2% 5 0.0% 0 0.0% 0 0.0% 0 Cuffley 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 012.8% 10 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Haldens 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 5.7% 57 0.0% 0 0.0% 0 2.2% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 082.6% 54 0.0% 0 Hatfield 6.5% 65 0.6% 145.4% 59 0.0% 0 6.2% 4 0.6% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 047.9% 28 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.2% 2 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hoddeston 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 London 0.2% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 London Colney 2.6% 26 0.0% 0 0.6% 1 0.0% 0 12.3% 9 0.7% 1 0.5% 0 0.0% 0 0.0% 0 9.3% 16 Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Potters Bar 2.3% 23 0.0% 0 0.8% 1 0.0% 0 0.0% 027.5% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 16.1% 161 0.8% 1 2.7% 4 1.0% 149.9% 36 1.1% 1 0.0% 0 0.0% 0 0.0% 0 69.7% 119 Stevenage 16.2% 162 0.0% 0 1.4% 2 7.9% 5 0.0% 0 0.0% 0 4.4% 366.8% 152 0.0% 0 0.0% 0 Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 11.1% 111 63.6% 79 1.1% 2 29.3% 20 4.9% 4 0.0% 0 9.7% 6 0.0% 0 0.7% 0 0.0% 0 Welwyn Village (Different 0.8% 8 0.6% 1 0.0% 0 10.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 from Welwyn Garden City) WelhamGreen 0.6% 6 0.0% 0 4.3% 6 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Woodhall 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aylesford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Codicote 0.2% 2 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Digswell 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 163 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Dunstable 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield 0.3% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 1.2% 12 0.0% 0 0.0% 017.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marshalswick 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shenley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tewin 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Turnford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 WalthamCross 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Watton-at-Stone 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 1.1% 11 0.0% 0 0.0% 0 0.0% 0 8.5% 6 0.0% 0 0.0% 0 0.0% 0 7.4% 5 0.0% 0 Internet / delivered 1.0% 10 0.0% 0 0.6% 1 4.6% 3 1.0% 1 3.7% 3 0.9% 1 0.0% 0 1.3% 1 0.5% 1 (Don’tknow) 0.7% 7 0.0% 0 0.0% 0 1.9% 1 0.7% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.2% 4 (Varies) 0.8% 8 0.8% 1 0.6% 1 1.4% 1 1.2% 1 0.9% 1 2.1% 1 0.3% 1 0.9% 1 0.5% 1 (Don't do this type of 3.2% 32 3.1% 4 1.9% 2 5.4% 4 3.3% 2 0.9% 1 0.4% 0 5.5% 12 0.6% 0 3.1% 5 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
Q22AWhich Internet / home delivery retailer do you use for your household's shopping for medical goods (e.g. drugs, medicine), other pharmaceutical products (e.g. vitamins, plasters, thermometers, bandages, syringes); and therapeutic appliances / equipment (e.g. spectacles, contact lenses, hearing aids, wheelchairs, etc.). Those who shop online at Q22
Amazon 2.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 047.6% 0 0.0% 0 0.0% 0 0.0% 0 Boots 9.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 Tesco 37.3% 4 0.0% 0100.0% 1 0.0% 0100.0% 136.2% 152.5% 0 0.0% 0 100.0% 1 0.0% 0 Avon 5.2% 1 0.0% 0 0.0% 016.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ChemistDirect 4.7% 0 0.0% 0 0.0% 014.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lamberts 4.7% 0 0.0% 0 0.0% 014.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LloydsPharmacy 6.8% 1 0.0% 0 0.0% 0 21.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocado 24.3% 2 0.0% 0 0.0% 016.3% 1 0.0% 063.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Specsavers 5.2% 1 0.0% 0 0.0% 016.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weightedbase: 10 0 1 3 1 3 1 0 1 1 Sample: 16 0 1 6 1 3 2 0 2 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 164 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q23 Where do you normally do most of your household's shopping on all other goods including jewellery & watches; glassware, china, tableware and household utensils; and other personal effects (e.g. travel goods, suitcases, prams, sunglasses);
Argos, Roaring Meg Retail 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.6% 15 0.0% 0 0.0% 0 Park, Stevenage Asda Superstore, Town 0.3% 3 0.0% 0 2.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Hatfield Debenhams, Stonehills, 0.2% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City John Lewis, Bridge Road, 11.3% 113 27.5% 34 3.3% 4 25.0% 17 16.2% 12 4.0% 3 8.7% 5 8.9% 20 14.8% 10 4.4% 7 Welwyn Garden City JohnLewis,Intu,Watford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Sainsbury's Superstore, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Colney Fields Shopping Park, London Colney Sainsbury's Superstore, 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 13 Everard Close, St Albans Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Magpie Crescent, Poplars, Stevenage Sainsbury's Superstore, 0.9% 9 6.9% 9 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Church Road, Welwyn Garden City Tesco Extra, Mount Pleasant, 1.1% 11 0.8% 1 7.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Tesco Extra, The Forum, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Stevenage Tesco Superstore, 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 10 0.0% 0 0.0% 0 Broadwater Retail Park, Stevenage Tesco Superstore, Mutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Potters Bar Broadwater Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Stevenage Colney Fields Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 London Colney Hatfield Galleria, Hatfield 0.4% 4 0.0% 0 2.1% 3 0.0% 0 0.7% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MK1 Shopping Park, Milton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 Keynes Roaring Meg Retail Park, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage Roebuck Retail Park, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage St Albans Retail Park, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Albans Barnet 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 165 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
BrentCross 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 2.2% 1 0.0% 0 0.0% 0 0.0% 0 CentralLondon 1.2% 12 0.0% 0 1.1% 1 1.4% 1 0.7% 0 2.2% 2 0.0% 0 0.3% 1 6.8% 4 1.0% 2 Cheshunt 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 3 0.0% 0 0.0% 0 0.0% 0 Galleria 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.6% 6 0.0% 0 Hatfield 1.3% 13 0.0% 0 1.7% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 10 HemelHempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Hertford 0.9% 9 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 014.7% 9 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.5% 0 0.3% 1 0.0% 0 0.0% 0 London 0.6% 6 0.0% 0 2.7% 4 1.0% 1 0.0% 0 0.9% 1 0.5% 0 0.3% 1 0.7% 0 0.0% 0 London Colney 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.6% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 MiltonKeynes 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 1.9% 3 Potters Bar 0.5% 5 0.0% 0 0.8% 1 0.0% 0 0.0% 0 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.5% 1 StAlbans 5.6% 56 0.6% 1 2.8% 4 0.0% 022.4% 16 0.9% 1 1.7% 1 0.0% 0 11.0% 7 15.7% 27 Stevenage 6.6% 66 1.2% 2 4.1% 5 9.3% 6 0.0% 0 0.0% 0 2.8% 222.7% 52 0.0% 0 0.0% 0 Watford 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.6% 0 0.0% 0 0.0% 0 0.5% 1 Welwyn Garden City 7.7% 77 19.5% 24 16.7% 22 15.9% 11 7.1% 5 3.6% 3 2.2% 1 2.9% 7 1.3% 1 1.6% 3 Abroad 0.4% 4 0.0% 0 2.1% 3 0.0% 0 0.7% 0 0.6% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Alban Park Estate, Hatfield 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, St Albans Bristol 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Huntingdon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Ikea, Glover Drive, 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Tottenham Lakeside Shopping Centre, 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Thurrock Way, Grays Luton Retail Park, Gipsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Lane, Luton Marshalswick 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Nailsworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Uxbridge 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WalthamCross 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 10.1% 101 2.3% 3 12.9% 17 7.9% 5 4.4% 3 6.1% 5 5.4% 3 19.0% 43 3.8% 3 11.3% 19 (Don’tknow) 2.2% 22 3.0% 4 0.5% 1 0.8% 1 2.6% 2 4.1% 3 2.7% 2 2.2% 5 1.5% 1 2.8% 5 (Varies) 7.7% 7713.3% 17 6.5% 9 5.0% 3 7.9% 6 5.1% 4 4.0% 2 8.4% 19 10.9% 7 5.6% 9 (Don't do this type of 31.4% 314 23.6% 30 29.3% 38 27.6% 19 27.7% 20 56.9% 46 44.5% 26 21.4% 49 36.9% 24 36.5% 62 shopping) Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 166 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q23AWhich Internet / home delivery retailer do you use for your household's shopping on all other goods including jewellery & watches; glassware, china, tableware and household utensils; and other personal effects (e.g. travel goods, suitcases, prams, sunglasses); Those who shop online at Q23
Amazon 13.5% 14 0.0% 016.5% 3 9.5% 1 36.9% 125.3% 148.6% 212.8% 6 0.0% 0 4.8% 1 Ebay 2.7% 3 0.0% 0 0.0% 0 0.0% 015.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 6.3% 1 JohnLewis 3.4% 324.4% 116.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks&Spencer 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 17.1% 0 0.0% 0 Tesco 0.7% 1 0.0% 0 0.0% 0 0.0% 021.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clogau 1.8% 2 0.0% 0 0.0% 033.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costco 0.8% 1 0.0% 0 0.0% 0 0.0% 026.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Etsy 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 014.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gemondo 0.5% 0 0.0% 0 0.0% 0 8.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HSamuel 8.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 020.7% 9 0.0% 0 0.0% 0 IconicWatches 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 031.5% 1 0.0% 0 0.0% 0 0.0% 0 Pandora 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 QVC 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Squiggly 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 Very 8.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 020.7% 9 0.0% 0 0.0% 0 WatchShop 9.4% 9 0.0% 053.1% 9 0.0% 0 0.0% 010.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 44.1% 45 75.6% 2 14.0% 2 48.6% 3 0.0% 0 49.4% 2 19.9% 1 38.2% 16 82.9% 2 82.7% 16 Weightedbase: 101 3 17 5 3 5 3 43 3 19 Sample: 62 4 6 8 5 6 6 17 3 7
Mean score [Times a week, those who go]: Daily (7 days a week) = 7, 4 - 6 days a week = 5, 2 - 3days a week = 2.5, One daya week = 1, Everytwo weeks = 0.5, Monthly = 0.25, Once every two months = 0.125 ,Three - four times a year = 0.067, Once a year = 0.019, Less often = 0.01
Q24 How often do you or your household visit Welwyn Garden City town centre for your non food shopping?
Daily(7days a week) 0.5% 5 1.9% 2 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4-6days a week 1.1% 11 7.3% 9 0.6% 1 1.7% 1 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 2-3days a week 3.2% 32 15.3% 19 2.2% 3 1.4% 1 2.0% 1 0.9% 1 7.2% 4 1.2% 3 0.0% 0 0.0% 0 Oneday a week 8.1% 81 32.8% 41 7.1% 9 13.3% 9 6.0% 4 4.6% 4 3.8% 2 4.3% 10 0.7% 0 0.5% 1 Everytwoweeks 11.9% 119 25.9% 32 9.6% 13 22.7% 15 15.4% 11 4.9% 4 14.3% 8 9.7% 22 10.4% 7 3.9% 7 Monthly 18.8% 188 10.2% 13 29.6% 39 16.5% 11 22.7% 16 11.9% 10 20.8% 12 22.6% 51 21.7% 14 12.3% 21 Onceeverytwomonths 10.7% 107 2.7% 3 9.0% 12 9.5% 7 14.9% 11 21.3% 17 20.0% 12 4.5% 10 23.4% 15 11.9% 20 Three - four times a year 15.4% 154 1.9% 2 19.3% 25 8.5% 6 14.8% 11 34.6% 28 6.5% 4 16.7% 38 18.1% 12 16.7% 29 Once a year 9.8% 98 0.0% 0 6.0% 8 3.5% 2 5.6% 4 6.3% 5 9.9% 621.9% 50 3.7% 2 12.3% 21 Lessoften 2.1% 21 0.0% 0 2.7% 4 1.7% 1 1.0% 1 3.2% 3 4.1% 2 1.1% 3 0.7% 0 4.8% 8 Never 16.1% 161 0.6% 1 13.3% 17 16.8% 11 17.1% 12 12.2% 10 11.1% 7 17.3% 39 20.8% 14 29.1% 50 (Don’tknow) 0.3% 3 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.6% 0 1.0% 2 (Varies) 1.8% 18 1.4% 2 0.5% 1 0.0% 0 0.7% 0 0.0% 0 1.3% 1 0.8% 2 0.0% 0 7.4% 13 Mean: 0.48 1.40 0.38 0.81 0.35 0.21 0.46 0.26 0.21 0.15 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 167 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q25 What do you like about Welwyn Garden City town centre? [MR] Those who visit Welwyn Garden City at Q24
Nothing / very little 9.1% 77 8.1% 10 21.9% 25 16.6% 9 2.6% 2 8.8% 6 17.3% 9 5.1% 10 4.5% 2 3.0% 4 Attractive environment / nice 19.7% 165 34.7% 43 12.2% 14 26.4% 15 9.2% 5 20.8% 15 21.9% 12 22.5% 42 11.0% 6 11.1% 13 place Close to friends or relatives 0.7% 6 0.6% 1 2.0% 2 0.0% 0 1.2% 1 0.8% 1 0.0% 0 0.6% 1 0.8% 0 0.0% 0 Close tohome 13.5% 113 44.5% 55 6.1% 7 14.9% 8 14.9% 9 4.4% 3 10.5% 6 4.0% 8 9.3% 5 10.6% 13 Close towork 1.0% 9 2.0% 2 2.4% 3 1.6% 1 0.8% 0 0.0% 0 0.5% 0 1.0% 2 0.0% 0 0.0% 0 Compact 4.5% 37 3.9% 5 6.2% 7 4.2% 2 8.2% 5 6.6% 5 4.6% 2 1.6% 3 6.5% 3 4.0% 5 Easy toget tobybike 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy toget tobybus 1.2% 10 0.0% 0 0.0% 0 0.0% 0 10.0% 6 0.0% 0 1.3% 1 1.8% 3 0.7% 0 0.0% 0 Easy toget toby car 1.3% 11 1.9% 2 1.6% 2 0.0% 0 2.8% 2 2.5% 2 0.0% 0 0.0% 0 3.7% 2 1.0% 1 Easy topark 10.2% 86 8.2% 10 6.1% 7 11.1% 6 20.4% 12 24.1% 17 8.1% 4 2.1% 4 19.3% 10 12.3% 15 Goodfacilities 1.4% 12 8.1% 10 0.0% 0 1.8% 1 0.8% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Goodfoodstores 2.2% 18 3.3% 4 0.0% 0 5.7% 3 1.2% 1 0.7% 0 8.0% 4 1.9% 3 1.5% 1 1.0% 1 Good pubs, cafés or 2.0% 17 10.9% 14 0.0% 0 0.0% 0 0.8% 0 0.0% 0 2.4% 1 0.0% 0 0.8% 0 0.8% 1 restaurants Good range of non-food 25.1% 210 30.9% 38 35.3% 40 20.6% 12 12.0% 7 24.8% 18 25.4% 13 25.6% 48 25.5% 13 17.2% 21 shops Makes a change from other 1.5% 12 0.0% 0 2.4% 3 0.0% 0 1.8% 1 0.8% 1 1.2% 1 2.7% 5 0.0% 0 2.1% 2 places Quiet 2.2% 19 3.3% 4 2.4% 3 0.8% 0 0.8% 0 6.0% 4 6.2% 3 0.8% 1 1.8% 1 0.8% 1 Safe andsecure 0.3% 3 0.8% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Themarket 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Traditional 0.8% 6 0.6% 1 1.3% 1 0.0% 0 0.9% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 3 Traffic free shopping centre 0.4% 3 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 Other, including specific 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shop or attraction The John Lewis store 27.2% 228 4.5% 6 10.1% 11 14.2% 8 35.3% 21 22.3% 16 20.8% 11 38.5% 72 44.8% 23 49.3% 60 TheMarks&Spencerstore 1.8% 15 0.0% 0 0.9% 1 2.0% 1 4.0% 2 1.4% 1 0.0% 0 4.9% 9 0.8% 0 0.0% 0 Goodlayout 2.3% 19 8.4% 10 1.4% 2 5.1% 3 3.2% 2 0.0% 0 1.1% 1 0.0% 0 1.6% 1 1.0% 1 Free carparking 0.7% 6 0.6% 1 0.7% 1 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.6% 1 0.7% 0 2.4% 3 Familiarity 1.5% 12 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 5.1% 10 0.0% 0 0.0% 0 TheDebenhamsstore 0.4% 4 0.6% 1 0.7% 1 1.2% 1 0.0% 0 1.0% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Undercover / sheltered areas 1.5% 13 0.0% 0 3.7% 4 0.8% 0 0.9% 1 1.7% 1 0.5% 0 1.8% 3 1.1% 1 1.7% 2 TheHoward Centre 0.6% 5 0.0% 0 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.8% 0 0.7% 1 Good public transport links 0.5% 4 0.6% 1 1.4% 2 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Goodleisurefacilities 0.3% 2 0.0% 0 0.6% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Goodqualityshops 0.4% 3 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0 Easy topark 10.2% 86 8.2% 10 6.1% 7 11.1% 6 20.4% 12 24.1% 17 8.1% 4 2.1% 4 19.3% 10 12.3% 15 (Don'tknow) 3.0% 26 2.2% 3 3.5% 4 2.4% 1 0.0% 0 3.4% 2 9.2% 5 1.4% 3 5.3% 3 4.1% 5 Weighted base: 839 124 114 57 59 71 53 188 52 121 Sample: 845 99 91 89 82 83 86 136 85 94
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 168 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q26 What could be improved about Welwyn Garden City town centre that would make you visit more often? [MR]
Nothing 41.8% 418 36.7% 46 49.3% 65 32.6% 22 46.9% 34 42.2% 34 34.0% 20 38.9% 88 36.8% 24 49.9% 85 Better accessbyroad 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.9% 1 1.2% 2 Betterpublictransport 1.1% 11 0.0% 0 2.9% 4 0.0% 0 0.0% 0 1.1% 1 2.2% 1 1.0% 2 0.9% 1 1.2% 2 Bettersignposting 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Cleanerstreets 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Facilities which would assist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 you if shopping with children Free / cheapercarparking 6.8% 68 8.7% 11 7.2% 9 10.7% 7 4.5% 3 6.3% 5 5.9% 3 6.8% 15 4.9% 3 5.9% 10 Jewellery / food markets / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 other events More / better comparison 9.7% 97 15.7% 20 17.4% 23 5.7% 4 23.6% 17 9.2% 7 2.1% 1 8.8% 20 3.8% 3 1.6% 3 retailers (i.e. non-food shops) More / better entertainment 0.3% 3 0.8% 1 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better places for 1.1% 11 4.8% 6 0.0% 0 1.5% 1 0.0% 0 0.0% 0 2.2% 1 1.1% 3 0.9% 1 0.0% 0 eating out (e.g. cafes and restaurants) More / better food shops 1.8% 18 8.9% 11 0.0% 0 1.7% 1 0.0% 0 4.5% 4 0.0% 0 0.8% 2 0.7% 0 0.0% 0 More / better parking 14.1% 141 16.7% 21 9.0% 12 10.9% 7 8.0% 6 12.3% 10 22.2% 13 15.2% 35 13.5% 9 16.8% 29 More / better pedestrianised 0.3% 3 0.6% 1 0.0% 0 2.6% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 streets More / better public 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 conveniences More / better seats / flower 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 displays More / better services 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More advertising 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More national multiple shops 11.7% 117 19.7% 25 11.9% 16 9.0% 6 14.0% 10 9.9% 8 7.1% 4 10.4% 24 14.8% 10 8.7% 15 / High Street shops Protection from the weather 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (ie. covered shopping malls) Shops / services open on 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sundays Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fewer charityshops 1.6% 16 9.4% 12 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 1.0% 2 Feweremptyshops 3.1% 31 3.9% 5 0.5% 1 12.9% 9 10.9% 8 2.4% 2 8.2% 5 0.6% 1 0.0% 0 0.5% 1 More independent shops 2.0% 20 4.9% 6 0.5% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 4.5% 10 0.7% 0 0.7% 1 Improve theenvironment 1.8% 18 0.6% 1 1.1% 2 1.0% 1 1.7% 1 7.6% 6 0.0% 0 0.3% 1 3.8% 3 2.4% 4 Deduce traffic congestions 0.3% 3 0.6% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 Betterqualityshops 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 (Don’t know) 14.3% 143 2.0% 2 6.3% 8 19.9% 14 10.4% 7 15.5% 13 18.8% 11 20.1% 46 20.8% 14 16.5% 28 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 169 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mean score [Times a week, those who go]: Daily (7 days a week) = 7, 4 - 6 days a week = 5, 2 - 3days a week = 2.5, One daya week = 1, Everytwo weeks = 0.5, Monthly = 0.25, Once every two months = 0.125 ,Three - four times a year = 0.067, Once a year = 0.019, Less often = 0.01
Q27 How often do you or your household visit Hatfield town centre for your non-food shopping?
Daily(7days a week) 0.6% 6 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 4-6days a week 0.4% 4 0.8% 1 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2-3days a week 1.1% 11 0.6% 1 7.3% 10 0.0% 0 1.3% 1 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 Oneday a week 1.8% 18 1.8% 2 10.8% 14 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Everytwoweeks 3.0% 30 2.2% 3 8.2% 11 0.7% 0 3.7% 3 1.9% 2 1.7% 1 0.0% 0 0.6% 0 6.1% 10 Monthly 5.9% 59 3.9% 521.1% 28 8.5% 6 0.7% 0 4.0% 3 0.0% 0 4.4% 10 0.0% 0 4.1% 7 Onceeverytwomonths 3.5% 35 1.7% 2 4.5% 6 1.7% 1 0.7% 0 3.6% 3 1.7% 1 7.8% 18 0.0% 0 2.1% 4 Three-four timesayear 6.0% 60 4.7% 6 11.0% 14 10.3% 7 11.1% 8 11.6% 9 2.2% 1 2.4% 5 5.3% 3 3.0% 5 Once a year 2.8% 28 2.5% 3 8.8% 12 1.4% 1 1.6% 1 0.6% 0 0.5% 0 1.9% 4 3.7% 2 2.2% 4 Lessoften 2.3% 23 1.1% 1 4.8% 6 1.7% 1 0.0% 0 2.1% 2 2.3% 1 2.3% 5 1.9% 1 2.7% 5 Never 71.8% 718 79.8% 100 17.9% 23 73.8% 50 80.2% 58 76.2% 61 90.7% 54 80.2% 182 87.9% 58 77.0% 132 (Don’tknow) 0.6% 6 1.0% 1 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.4% 0 0.7% 1 0.7% 0 0.9% 1 (Varies) 0.2% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 0.55 0.53 0.82 0.20 0.34 0.15 0.27 0.14 0.07 0.81 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 170 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q28 What do you like about Hatfield town centre? [MR] Those who visit Hatfield town centre at Q27
Nothing / very little 39.9% 113 53.5% 14 42.2% 45 23.7% 4 20.7% 3 53.9% 10 18.6% 1 30.7% 14 10.8% 1 52.0% 20 Attractive environment / nice 5.1% 14 4.0% 1 11.6% 13 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 4.9% 0 0.0% 0 place Close to friends or relatives 2.5% 7 0.0% 0 0.0% 0 32.5% 6 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close tohome 15.9% 45 0.0% 0 29.7% 32 32.5% 6 3.3% 0 5.6% 1 41.8% 2 0.0% 0 0.0% 0 8.2% 3 Close towork 2.1% 6 0.0% 0 0.0% 0 0.0% 041.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Compact 0.7% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Easy toget tobybike 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy toget tobybus 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 Easy toget toby car 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy topark 2.4% 7 3.0% 1 0.7% 1 0.0% 0 3.3% 0 6.3% 1 0.0% 0 0.0% 0 4.9% 0 8.5% 3 Goodfacilities 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goodfoodstores 2.7% 8 6.7% 2 2.6% 3 3.8% 1 3.3% 0 0.0% 0 0.0% 0 0.0% 0 23.9% 2 0.0% 0 Good pubs, cafés or 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 restaurants Good range of non-food 8.6% 24 16.8% 4 4.7% 5 7.6% 1 8.5% 1 11.7% 2 5.3% 0 3.2% 1 36.8% 3 14.1% 6 shops Makes a change from other 0.5% 2 2.7% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 5.3% 0 0.0% 0 0.0% 0 0.0% 0 places Quiet 1.4% 4 0.0% 0 2.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 Safe andsecure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Themarket 4.7% 13 8.5% 2 4.2% 5 0.0% 0 7.0% 116.2% 3 0.0% 0 1.6% 1 0.0% 0 4.5% 2 Traditional 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Traffic free shopping centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Other, including specific 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shop or attraction Free / cheap carparking 4.1% 12 9.1% 2 4.5% 5 0.0% 0 3.3% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 0 9.2% 4 TheAsdastore 2.3% 7 8.0% 2 1.0% 1 0.0% 0 9.7% 1 0.0% 0 6.9% 0 2.3% 1 8.5% 1 0.0% 0 Goodleisurefacilities 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Goodrangeofservices 2.2% 6 2.7% 1 3.3% 4 0.0% 0 4.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1 Familiarity 0.5% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Undercover / sheltered areas 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 2.3% 1 Goodprices 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 0 0.0% 0 0.0% 024.4% 2 0.0% 0 (Don'tknow) 11.1% 31 0.0% 0 3.2% 3 0.0% 0 3.7% 1 0.0% 022.2% 154.5% 25 10.3% 1 2.1% 1 Weightedbase: 282 25 108 18 14 19 5 45 8 39 Sample: 235 31 76 13 17 22 13 21 13 29
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 171 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q29 What could be improved about Hatfield town centre that would make you visit more often? [MR]
Nothing 32.7% 327 43.4% 54 10.4% 14 34.1% 23 27.2% 20 38.9% 31 13.8% 8 33.9% 77 12.9% 8 53.5% 92 Better accessbyroad 0.4% 4 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Betterpublictransport 1.1% 11 0.0% 0 0.8% 1 0.0% 0 8.3% 6 0.9% 1 0.4% 0 0.5% 1 1.7% 1 0.7% 1 Bettersignposting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cleanerstreets 2.1% 21 1.2% 1 2.4% 3 1.4% 1 3.7% 3 0.0% 0 0.5% 0 5.6% 13 0.0% 0 0.0% 0 Facilities which would assist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 you if shopping with children Free / cheapercarparking 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.3% 1 3.0% 2 2.4% 4 Jewellery / food markets / 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 other events More / better comparison 13.2% 132 6.1% 8 44.5% 58 4.5% 3 24.6% 18 15.9% 13 1.6% 1 1.8% 4 1.9% 1 15.2% 26 retailers (i.e. non-food shops) More / better entertainment 0.2% 2 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 More / better places for 0.5% 5 0.0% 0 1.4% 2 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 eating out (e.g. cafes and restaurants) More / better food shops 0.8% 8 0.6% 1 3.5% 5 1.0% 1 0.7% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.5% 1 More / betterparking 1.3% 13 1.9% 2 0.0% 0 0.0% 0 2.5% 2 3.2% 3 0.6% 0 0.0% 0 3.0% 2 2.0% 3 More / better pedestrianised 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 streets More / better public 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 conveniences More / better seats / flower 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 displays More / better services 0.9% 9 0.6% 1 2.1% 3 0.0% 0 8.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More advertising 0.2% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 More national multiple shops 15.5% 155 12.9% 16 33.7% 44 9.5% 7 26.5% 19 20.1% 16 2.7% 2 11.7% 27 3.8% 2 12.8% 22 / High Street shops Protection from the weather 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 (ie. covered shopping malls) Shops / services open on 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sundays Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Refurbishment / 6.7% 67 6.8% 9 7.9% 10 6.1% 4 6.5% 5 11.9% 10 3.3% 2 5.5% 12 6.0% 4 6.8% 12 improvement to the environment Betterqualityshops 1.0% 10 0.6% 1 4.1% 5 0.7% 0 1.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 Fewer charityshops 0.2% 2 0.0% 0 1.4% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More independent shops 0.7% 7 1.2% 1 0.5% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.3% 1 0.0% 0 2.0% 3 Bettersafety / security 1.2% 12 3.3% 4 0.0% 0 0.8% 1 0.0% 0 0.9% 1 5.5% 3 0.0% 0 0.7% 0 1.9% 3 (Don’t know) 31.8% 318 28.5% 36 11.0% 14 42.5% 29 24.1% 17 15.6% 13 72.0% 43 43.7% 99 70.6% 47 12.3% 21 Weighted base: 1000 125 131 68 72 81 59 227 66 171
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 172 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Sample: 1000 100 100 100 100 100 100 171 100 129
Q30 Do you or your household visit or use the following leisure facilities? [MR/PR]
Bingo /casino/bookmaker 2.9% 29 2.0% 2 5.1% 7 2.2% 1 1.3% 1 1.8% 1 0.5% 0 6.7% 15 0.0% 0 0.5% 1 Cinema 66.7% 667 62.5% 78 58.9% 77 72.8% 50 72.8% 52 68.8% 55 57.5% 34 67.5% 153 78.8% 52 67.4% 115 Gym / health club / sports 29.4% 294 35.1% 44 23.1% 30 34.2% 23 38.6% 28 17.9% 14 26.4% 16 32.3% 73 26.6% 17 28.0% 48 facility Theatre/ concert / music 55.8% 558 53.7% 67 54.9% 72 58.2% 40 62.5% 45 65.8% 53 42.8% 25 56.9% 129 61.0% 40 50.3% 86 venue Museum / gallery or place of 44.6% 446 42.0% 53 37.8% 50 43.8% 30 44.9% 32 40.6% 33 43.5% 26 44.6% 101 47.4% 31 53.1% 91 historical / cultural interest Pub / bar / nightclub 52.7% 527 55.6% 69 65.3% 86 72.6% 50 51.2% 37 49.9% 40 63.1% 37 49.6% 113 52.7% 35 35.5% 61 Restaurant / café 88.3% 883 90.0% 112 92.3% 121 88.3% 60 88.9% 64 89.4% 72 89.8% 53 86.0% 195 84.1% 55 87.6% 150 Order food for takeaway 67.7% 677 64.7% 81 80.6% 106 53.7% 37 65.8% 47 54.0% 44 72.1% 43 69.8% 159 79.2% 52 64.2% 110 (including delivery or collection) Family entertainment (e.g. 31.9% 319 30.7% 38 31.6% 41 29.9% 20 15.6% 11 22.6% 18 30.6% 18 44.2% 100 34.4% 23 28.2% 48 tenpin bowling, skating rink) (None) 4.8% 48 2.2% 3 2.2% 3 3.5% 2 4.1% 3 4.3% 3 6.9% 4 7.8% 18 4.0% 3 5.0% 9 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q31 How often do you or your household visit the bingo / casino / bookmaker? Those who visit the bingo / casino / bookmaker at Q30
More thanonceaweek 5.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 1 0.0% 0 100.0% 1 Once a week 16.1% 5 69.0% 2 15.6% 1 0.0% 0 50.0% 0 33.3% 0 0.0% 0 6.8% 1 0.0% 0 0.0% 0 Once a fortnight 7.7% 2 0.0% 0 0.0% 0 34.4% 1 50.0% 0 33.3% 0 0.0% 0 5.1% 1 0.0% 0 0.0% 0 Once amonth 18.2% 5 31.0% 1 57.1% 4 0.0% 0 0.0% 0 33.3% 0100.1% 0 0.0% 0 0.0% 0 0.0% 0 Onceeverytwomonths 14.5% 4 0.0% 0 15.6% 1 31.2% 0 0.0% 0 0.0% 0 0.0% 0 18.1% 3 0.0% 0 0.0% 0 Onceeverysixmonths 30.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 58.5% 9 0.0% 0 0.0% 0 Once a year 7.9% 2 0.0% 011.8% 134.4% 1 0.0% 0 0.0% 0 0.0% 0 6.8% 1 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 19.57 39.60 15.99 11.16 39.00 30.00 12.00 12.05 0.00 104.00 Weightedbase: 29 2 7 1 1 1 0 15 0 1 Sample: 24 3 5 3 2 3 1 6 0 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 173 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q32 Where do you or members of your household normally go to play bingo or visit casinos or bookmakers? Those who visit the bingo / casino / bookmaker at Q30
Mecca Bingo, Stevenage 53.1% 16 0.0% 0 41.5% 3 31.2% 0 0.0% 0 0.0% 0 0.0% 0 81.3% 12 0.0% 0 0.0% 0 Borehamwood 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 1 0.0% 0 0.0% 0 Hatfield 7.8% 2 0.0% 027.4% 2 0.0% 050.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 Luton 1.7% 1 0.0% 0 0.0% 034.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MiltonKeynes 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 1 0.0% 0 0.0% 0 Potters Bar 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 033.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 5.1% 2 0.0% 015.6% 1 0.0% 050.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage 2.6% 131.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 9.3% 3 69.0% 2 15.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Biggleswade 1.7% 1 0.0% 0 0.0% 034.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.1% 0 0.0% 0 0.0% 0 0.0% 0 Gala Bingo, Dearsley Road, 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield GoffsOak 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 033.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 1 0.0% 0 0.0% 0 Weightedbase: 29 2 7 1 1 1 0 15 0 1 Sample: 24 3 5 3 2 3 1 6 0 1
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q33 How often do you or your household visit the cinema? Those who visit the cinema at Q30
More thanonceaweek 0.4% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.9% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Once a week 4.3% 28 3.4% 3 0.0% 0 2.4% 1 4.6% 2 0.0% 0 0.0% 010.4% 16 3.3% 2 3.9% 4 Once a fortnight 6.5% 44 4.8% 4 10.3% 8 7.7% 4 3.2% 2 6.6% 4 7.8% 3 3.3% 5 8.6% 4 9.2% 11 Once amonth 34.6% 231 19.8% 15 37.2% 29 46.0% 23 27.3% 14 18.6% 10 25.0% 9 40.5% 62 32.0% 17 45.1% 52 Onceeverytwomonths 28.9% 193 24.2% 19 26.8% 21 24.5% 12 27.5% 14 57.9% 32 32.5% 11 30.2% 46 24.9% 13 20.9% 24 Onceeverysixmonths 16.2% 108 30.5% 24 22.7% 18 9.6% 5 15.5% 8 8.3% 5 27.8% 9 8.2% 13 25.6% 13 12.1% 14 Once a year 4.3% 29 4.4% 3 1.9% 2 7.8% 4 9.6% 5 5.0% 3 1.7% 1 3.1% 5 2.2% 1 5.0% 6 (Don't know / varies) 4.8% 32 12.9% 10 0.0% 0 0.9% 0 12.4% 6 2.7% 2 5.3% 2 3.6% 6 3.4% 2 3.8% 4 Mean: 11.14 8.62 10.28 11.69 9.75 8.79 7.96 14.38 10.16 11.81 Weightedbase: 667 78 77 50 52 55 34 153 52 115 Sample: 644 65 57 66 65 60 65 106 73 87
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 174 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q34 Where do you or members of your household normally go to the cinema? Those who visit the cinema at Q30
Broadway,Letchworth 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 Campus West Theatre, 10.1% 68 45.2% 35 3.9% 3 19.6% 10 9.6% 5 6.9% 4 4.9% 2 0.7% 1 10.8% 6 2.2% 2 Welwyn Garden City Cineworld,Luton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 Cineworld,MiltonKeynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Cineworld, Stevenage 29.6% 197 14.9% 12 5.6% 4 54.6% 27 0.9% 0 1.0% 1 47.1% 16 89.5% 137 0.0% 0 0.0% 0 Empire Cinema, Hemel 2.4% 16 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 12.7% 15 Hempstead Odeon, Hatfield Galleria 34.5% 230 31.9% 25 64.9% 50 12.7% 6 56.4% 29 71.4% 40 25.7% 9 1.3% 2 63.2% 33 31.6% 36 The Odyssey Cinema, St 5.9% 40 0.0% 0 0.0% 0 0.0% 0 12.8% 7 0.0% 0 0.0% 0 0.0% 0 4.1% 2 26.6% 31 Albans Vue,Watford 2.2% 15 0.0% 0 0.0% 0 0.0% 014.6% 8 0.0% 0 0.0% 0 0.0% 0 2.9% 2 5.0% 6 Barnet 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 CentralLondon 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Galleria 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 1.1% 1 0.0% 0 Harlow 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 3 0.0% 0 0.0% 0 0.0% 0 Harpenden 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 Hatfield 5.3% 35 1.3% 117.5% 13 0.0% 0 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 17.2% 20 HemelHempstead 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 Hertford 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 3 0.0% 0 0.0% 0 0.0% 0 Letchworth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 London 0.7% 5 1.0% 1 3.6% 3 0.0% 0 0.9% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Potters Bar 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.9% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Stevenage 1.3% 9 0.9% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 7 0.0% 0 0.0% 0 Watford 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 WelwynGardenCity 1.1% 8 3.6% 3 0.0% 0 7.7% 4 0.0% 0 0.9% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Alban Arena, Civic Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 St Albans Berkhamsted 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 Cardiff 0.1% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cineworld, Southbury 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Southbury Road, Enfield Enfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Everyman, Holly Bush Vale, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hampstead Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Vue, Chichester Gate, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Chichester Vue, O2 Centre, Finchley 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London (Don't know / varies) 1.8% 12 1.3% 1 4.6% 4 1.4% 1 1.0% 1 0.9% 0 3.6% 1 1.4% 2 2.7% 1 0.7% 1
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 175 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Weightedbase: 667 78 77 50 52 55 34 153 52 115 Sample: 644 65 57 66 65 60 65 106 73 87
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q35 How often do you or your household visit a gym / health club / sports facility? Those who visit a gym / health club / sports facility at Q30
More than once a week 64.4% 189 76.5% 34 77.2% 23 45.1% 11 55.3% 15 85.8% 12 69.6% 11 63.7% 47 73.8% 13 49.4% 24 Once a week 20.7% 61 10.5% 5 14.2% 4 11.2% 3 40.9% 11 3.7% 1 11.5% 2 31.8% 23 18.8% 3 19.1% 9 Once a fortnight 1.7% 5 0.0% 0 2.6% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 6.2% 3 Once amonth 5.1% 15 5.1% 2 2.6% 127.2% 6 3.8% 1 0.0% 0 6.5% 1 2.5% 2 4.9% 1 1.7% 1 Onceeverytwomonths 0.4% 1 1.7% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Onceeverysixmonths 0.8% 2 0.0% 0 0.0% 0 2.2% 1 0.0% 0 3.4% 0 1.8% 0 0.0% 0 0.0% 0 1.9% 1 Once a year 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 6.7% 20 6.2% 3 3.4% 1 9.9% 2 0.0% 0 3.7% 1 10.6% 2 1.0% 1 2.5% 0 21.8% 10 Mean: 84.54 91.40 91.79 62.98 79.27 94.77 88.52 84.16 89.34 80.63 Weightedbase: 294 44 30 23 28 14 16 73 17 48 Sample: 269 34 27 27 29 21 29 40 27 35
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 176 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q36 Where do you or members of your household normally go to use a gym / healthclub / sports facility? Those who visit a gym / health club / sports facility at Q30
Any Time Fitness, Welwyn 0.4% 1 1.7% 1 0.0% 0 0.0% 0 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Birchwood Leisure Centre, 2.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.0% 0 6.8% 3 Hatfield Curves,Hatfield 0.2% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 David Lloyd, Hatfield 2.5% 7 0.0% 0 11.6% 3 2.2% 1 10.4% 3 0.0% 0 0.0% 0 0.0% 0 2.5% 0 0.0% 0 David Lloyd, Stevenage 5.1% 15 0.0% 0 0.0% 0 30.1% 7 0.0% 0 0.0% 0 0.0% 0 11.0% 8 0.0% 0 0.0% 0 FitnessFirst,StAlbans 2.7% 8 0.0% 0 0.0% 0 0.0% 0 21.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 2 Gosling Sports Park, 9.2% 27 57.9% 25 0.0% 0 4.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City Gymophobics, Welwyn 1.3% 4 7.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 Garden City Hatfield Leisure Centre, 2.5% 7 8.4% 4 11.6% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Hatfield Swim Centre, 1.7% 5 3.3% 1 10.2% 3 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Hertfordshire Sports Village, 2.6% 8 6.3% 3 11.8% 4 0.0% 0 1.9% 1 3.4% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Nuffield Health, Fitness and 1.8% 5 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 8.4% 1 0.0% 0 8.7% 2 3.8% 2 Wellbeing, Letchworth PumpGyms,Hatfield 1.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 3 Borehamwood 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 0 0.0% 0 Harpenden 4.4% 13 0.0% 0 0.0% 0 2.2% 1 3.6% 1 0.0% 0 0.0% 0 0.0% 064.9% 11 0.0% 0 Hatfield 8.6% 25 1.6% 134.7% 10 2.9% 1 6.7% 2 0.0% 0 2.4% 0 1.1% 1 0.0% 0 21.8% 10 HemelHempstead 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 0 0.0% 0 Hertford 3.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 065.3% 10 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Hoddeston 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 1 0.0% 0 0.0% 0 0.0% 0 Letchworth 1.4% 4 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 3.8% 2 London Colney 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2 Luton 0.8% 2 0.0% 0 0.0% 0 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 011.1% 2 0.0% 0 Potters Bar 5.4% 16 0.0% 012.9% 4 0.0% 0 0.0% 082.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 10.3% 30 2.3% 1 0.0% 0 0.0% 038.8% 11 0.0% 0 0.0% 0 0.0% 0 5.5% 1 36.8% 18 Stevenage 22.2% 65 1.6% 1 0.0% 028.5% 7 0.0% 0 0.0% 0 0.0% 079.0% 58 0.0% 0 0.0% 0 Ware 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 0 0.0% 0 0.0% 0 0.0% 0 WelwynGardenCity 2.0% 6 7.2% 3 5.0% 2 3.5% 1 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broxbourne 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goodwood 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 Henlow 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 1.5% 4 1.7% 1 0.0% 016.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Trugym, Roaring Meg Retail 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 Park, Great North Road, Stevenage
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 177 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Westminster Lodge, 1.9% 6 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.3% 5 Holywell Hill, St Albans (Don't know / varies) 1.6% 5 0.0% 0 0.0% 0 7.7% 2 1.9% 1 3.7% 1 9.4% 1 0.0% 0 2.5% 0 0.0% 0 Weightedbase: 294 44 30 23 28 14 16 73 17 48 Sample: 269 34 27 27 29 21 29 40 27 35
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q37 How often do you or your household visit theatres, concerts and / or music venues? Those who visit theatres, concerts and / or music venues at Q30
More thanonceaweek 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 Once a week 1.7% 10 0.0% 0 1.4% 1 0.0% 0 1.1% 011.6% 6 0.0% 0 0.8% 1 0.0% 0 1.0% 1 Once a fortnight 1.1% 6 0.0% 0 0.0% 0 0.0% 0 2.6% 1 3.9% 2 0.0% 0 0.0% 0 2.0% 1 2.4% 2 Once amonth 11.6% 65 8.5% 6 4.6% 3 22.0% 9 7.5% 3 5.6% 3 11.0% 3 16.6% 21 13.0% 5 13.0% 11 Onceeverytwomonths 25.9% 144 19.9% 13 27.6% 20 28.1% 11 21.6% 10 21.0% 11 29.4% 7 21.7% 28 28.7% 12 37.4% 32 Onceeverysixmonths 34.8% 194 27.3% 18 32.7% 24 37.9% 15 45.9% 21 45.8% 24 36.4% 9 32.9% 43 36.8% 15 29.7% 26 Once a year 19.6% 109 40.3% 27 24.2% 17 9.6% 4 5.9% 3 10.1% 5 15.2% 4 25.6% 33 18.3% 7 10.1% 9 (Don't know / varies) 5.1% 28 4.0% 3 9.4% 7 2.3% 1 15.5% 7 2.0% 1 4.0% 1 2.4% 3 1.1% 0 6.4% 6 Mean: 5.48 3.29 4.26 5.30 5.21 10.18 8.47 4.74 4.79 6.01 Weightedbase: 558 67 72 40 45 53 25 129 40 86 Sample: 587 58 57 60 57 57 58 97 67 76
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 178 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q38 Where do you or members of your household normally go to visit the theatre, watch a concert or watch live music? Those who visit theatres, concerts and / or music venues at Q30
AlbanArena,StAlbans 6.2% 34 0.0% 0 6.9% 5 0.0% 0 18.7% 8 0.0% 0 1.1% 0 0.6% 1 6.6% 3 20.2% 17 Barn Theatre, Welwyn 1.5% 8 9.4% 6 1.0% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Garden City Campus West Theatre, 2.7% 15 11.4% 8 6.0% 4 2.5% 1 2.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Welwyn Garden City Gordon Craig Theatre, 5.0% 28 2.6% 2 3.1% 2 12.9% 5 0.0% 0 0.0% 0 2.2% 1 14.3% 18 0.0% 0 0.0% 0 Stevenage MiltonKeynesTheatre 0.6% 3 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 Old Town Hall Arts Centre, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 Hemel Hempstead Wyllotts Centre, Potters Bar 1.3% 7 0.0% 0 1.0% 1 0.0% 0 0.0% 0 12.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borehamwood 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrentCross 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.0% 0 0.0% 0 Cambridge 0.2% 1 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 CentralLondon 43.4% 242 41.0% 28 28.6% 21 43.4% 17 54.4% 24 34.6% 18 39.1% 10 47.5% 61 57.5% 23 46.0% 40 Harpenden 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 Hertford 1.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 025.5% 6 0.0% 0 0.0% 0 0.0% 0 Letchworth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 London 26.1% 145 25.9% 17 42.9% 31 27.1% 11 13.5% 6 45.1% 24 23.5% 6 20.6% 27 19.6% 8 18.7% 16 MiltonKeynes 0.6% 3 0.0% 0 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Potters Bar 1.0% 6 0.0% 0 1.4% 1 0.0% 0 0.0% 0 7.1% 4 0.0% 0 0.6% 1 0.0% 0 0.0% 0 StAlbans 2.3% 13 1.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 4.0% 1 0.6% 1 1.9% 1 10.1% 9 Stevenage 1.5% 9 1.0% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 7 0.0% 0 0.0% 0 WelwynGardenCity 0.7% 4 0.0% 0 0.0% 0 5.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2 0.0% 0 Bournemouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Chichester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Royal Shakespeare 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Company, Clapham High Street, London (Don't know / varies) 4.1% 23 5.6% 4 3.6% 3 4.3% 2 9.0% 4 1.0% 1 2.2% 1 4.4% 6 5.7% 2 2.0% 2 Weightedbase: 558 67 72 40 45 53 25 129 40 86 Sample: 587 58 57 60 57 57 58 97 67 76
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 179 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q39 How often do you or your household visit museums, galleries or other places of historical / cultural interest? Those who visit museums, galleries or other places of historical / cultural interest at Q30
More thanonceaweek 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.9% 1 Once a fortnight 0.7% 3 1.3% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 1.2% 0 1.0% 1 Once amonth 12.2% 54 7.5% 4 11.2% 6 19.0% 6 32.8% 11 8.2% 3 1.1% 0 10.5% 11 10.7% 3 12.9% 12 Onceeverytwomonths 21.9% 98 21.3% 11 11.8% 6 35.4% 11 17.8% 6 21.9% 7 17.0% 4 29.4% 30 33.4% 10 13.8% 13 Once every six months 40.1% 179 33.7% 18 50.5% 25 17.6% 5 29.9% 10 50.5% 17 48.2% 12 41.7% 42 26.3% 8 46.1% 42 Once a year 19.0% 85 30.6% 16 22.9% 11 20.4% 6 18.1% 6 10.8% 4 27.7% 7 14.2% 14 22.2% 7 14.9% 13 (Don't know / varies) 5.7% 25 5.5% 3 3.5% 2 7.5% 2 1.5% 0 4.1% 1 6.0% 2 3.5% 4 6.2% 2 10.4% 9 Mean: 4.49 3.70 3.42 5.37 5.86 6.00 2.55 4.53 4.64 4.67 Weightedbase: 446 53 50 30 32 33 26 101 31 91 Sample: 450 50 34 51 41 43 46 75 43 67
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 180 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q40 Where do you or members of your household normally go to a museum, gallery, or other place of historical / cultural interest? Those who visit museums, galleries or other places of historical / cultural interest at Q30
De Havilland Aircraft 0.2% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Museum, London Colney HertfordMuseum 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 Mill Green Museum, 0.2% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield Museum of St Albans, St 3.1% 14 0.0% 0 2.1% 1 0.0% 0 1.6% 1 1.7% 1 0.0% 0 0.0% 0 23.6% 7 4.8% 4 Albans Verulamium Museum, St 1.2% 6 1.3% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 4 Albans Welwyn Roman Baths, 0.3% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Hatfield Cambridge 2.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 011.2% 11 0.0% 0 0.0% 0 CentralLondon 42.9% 191 38.5% 20 37.9% 19 50.3% 15 40.0% 13 36.4% 12 41.1% 11 36.8% 37 38.7% 12 57.9% 53 Hatfield 1.2% 6 0.0% 011.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0 London 28.7% 128 37.6% 20 27.6% 14 27.5% 8 31.1% 10 48.8% 16 45.6% 12 25.1% 25 20.2% 6 18.4% 17 London Colney 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Potters Bar 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Stevenage 1.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 7.4% 8 0.0% 0 0.0% 0 WelwynGardenCity 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 Cardiff 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Oxford 0.2% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 15.8% 71 16.4% 9 19.5% 10 22.2% 7 23.7% 8 7.1% 2 2.8% 1 19.5% 20 17.6% 5 10.6% 10 Weightedbase: 446 53 50 30 32 33 26 101 31 91 Sample: 450 50 34 51 41 43 46 75 43 67
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 181 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q41 How often do you or your household visit pubs / bars / nightclubs / music venues? Those who visit pubs / bars / nightclubs / music venues at Q30
More thanonceaweek 8.4% 44 1.1% 1 8.5% 7 7.1% 4 3.9% 1 5.5% 2 24.4% 9 7.2% 8 2.9% 1 18.0% 11 Once a week 19.8% 104 15.4% 11 15.6% 13 15.0% 7 15.6% 6 38.3% 15 25.5% 10 17.4% 20 31.7% 11 19.0% 12 Once a fortnight 26.3% 138 28.6% 20 24.9% 21 35.9% 18 30.4% 11 15.0% 6 22.0% 8 27.4% 31 24.5% 9 24.1% 15 Once a month 24.7% 130 29.2% 20 30.0% 26 24.7% 12 24.0% 9 28.9% 12 16.3% 6 30.2% 34 7.4% 3 14.7% 9 Onceeverytwomonths 12.0% 63 5.6% 4 17.9% 15 12.0% 6 8.6% 3 3.7% 1 7.3% 3 12.4% 14 25.2% 9 13.1% 8 Onceeverysixmonths 4.7% 25 18.2% 13 2.1% 2 1.9% 1 0.0% 0 6.1% 2 1.0% 0 1.3% 1 2.9% 1 6.3% 4 Once a year 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 4.4% 2 0.0% 0 (Don't know / varies) 3.7% 20 1.7% 1 0.9% 1 3.5% 2 17.6% 6 2.6% 1 0.7% 0 4.2% 5 1.1% 0 4.9% 3 Mean: 30.79 21.19 28.42 29.24 28.44 34.25 47.18 29.23 28.65 39.43 Weightedbase: 527 69 86 50 37 40 37 113 35 61 Sample: 500 45 56 64 41 49 61 82 48 54
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 182 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q42 What location (e.g. town centre, shopping centre, retail / leisure park) do you or members of your household normally go to for pub / bar / nightclub / music venue? Those who visit pubs / bars / nightclubs / music venues at Q30
Barnet 0.2% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CentralLondon 0.8% 4 2.5% 2 0.0% 0 0.0% 0 4.6% 2 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 4.9% 26 0.0% 0 0.0% 0 2.1% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 070.8% 25 0.0% 0 Hatfield 7.2% 38 2.5% 240.4% 35 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 1.4% 1 Hertford 7.4% 39 0.0% 0 0.0% 0 2.1% 1 0.0% 0 1.3% 175.7% 28 7.9% 9 0.0% 0 0.0% 0 Hitchin 2.4% 13 0.0% 0 0.0% 0 5.7% 3 0.0% 0 0.0% 0 0.0% 0 8.6% 10 0.0% 0 0.0% 0 London 4.6% 2412.5% 9 8.3% 7 1.4% 1 6.3% 2 3.1% 1 0.0% 0 2.5% 3 1.2% 0 2.0% 1 London Colney 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Potters Bar 5.5% 29 0.0% 0 0.9% 1 0.0% 0 0.0% 070.0% 28 0.8% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 18.8% 99 1.5% 125.3% 2212.8% 6 48.7% 18 6.5% 3 0.0% 0 0.0% 0 4.4% 2 79.0% 48 Stevenage 13.2% 69 3.9% 3 0.0% 0 6.9% 3 0.0% 0 0.0% 0 0.0% 056.1% 63 0.0% 0 0.0% 0 WalthamAbbey 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Ware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Watford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Welwyn Garden City 13.1% 69 70.3% 49 1.8% 2 32.7% 16 1.9% 1 1.2% 0 1.0% 0 0.6% 1 1.1% 0 0.0% 0 Baldock 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Ball'sGreen 0.1% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berkhamstead 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 Bramfield 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 BreachwoodGreen 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BrookmansPark 0.3% 2 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bushey 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Codicote 0.9% 5 1.1% 1 0.0% 0 7.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ColneyHeath 0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cuffley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Datchworth 0.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Digswell 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EppingGreen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 GoffsOak 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kimpton 0.3% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 KingstonuponThames 1.1% 6 0.0% 0 0.0% 0 0.0% 0 16.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 0.5% 3 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Little Berkhampstead 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 LittleHeath 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandridge 0.2% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shillington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Tewin 0.1% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watton-at-Stone 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 3 0.0% 0 0.0% 0 0.0% 0 WelhamGreen 0.4% 2 0.0% 0 1.7% 1 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WelwynVillage 0.3% 2 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 1.5% 8 0.0% 0 0.0% 0 0.9% 0 6.7% 2 0.0% 0 0.0% 0 0.0% 0 14.1% 5 0.0% 0 Whitwell 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WinchmoreHill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 183 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Woodmansterne 0.2% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WoolmerGreen 0.1% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 12.7% 67 4.3% 3 17.0% 15 8.3% 4 9.9% 4 9.9% 4 4.9% 2 21.8% 25 6.7% 2 14.6% 9 Weightedbase: 527 69 86 50 37 40 37 113 35 61 Sample: 500 45 56 64 41 49 61 82 48 54
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q43 How often do you or your household visit cafes and restaurants? Those who visit cafes and restaurants at Q30
More thanonceaweek 8.0% 71 4.1% 5 6.2% 8 4.7% 3 2.6% 2 2.1% 2 17.5% 9 2.2% 4 15.2% 8 20.4% 30 Once a week 23.0% 203 33.4% 38 15.1% 18 19.6% 12 30.1% 19 33.3% 24 15.1% 8 23.5% 46 14.8% 8 20.0% 30 Once a fortnight 21.1% 187 23.5% 26 20.9% 25 26.6% 16 26.0% 17 17.6% 13 16.6% 9 15.2% 30 30.3% 17 22.9% 34 Once amonth 25.5% 225 13.0% 15 26.9% 33 31.9% 19 25.6% 16 14.1% 10 31.8% 17 39.8% 78 23.4% 13 16.5% 25 Once every two months 15.6% 138 21.3% 24 25.5% 31 12.3% 7 11.4% 7 13.0% 9 12.3% 7 13.4% 26 9.8% 5 14.0% 21 Onceeverysixmonths 3.9% 35 1.5% 2 3.3% 4 0.0% 0 2.6% 2 17.8% 13 2.1% 1 2.3% 5 5.0% 3 4.2% 6 Once a year 0.6% 5 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.9% 1 0.8% 1 0.0% 0 0.6% 1 (Don't know / varies) 2.2% 20 2.5% 3 2.1% 3 4.9% 3 1.6% 1 0.7% 0 2.8% 1 2.8% 5 1.5% 1 1.5% 2 Mean: 30.53 31.42 25.08 27.96 29.47 27.14 35.94 24.76 35.45 41.04 Weighted base: 883 112 121 60 64 72 53 195 55 150 Sample: 865 87 89 85 86 84 92 145 87 110
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 184 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q44 What location (e.g. town centre, shopping centre, retail / leisure park) do you or members of your household normally go to for eating out (e.g. cafes and restaurants)? Those who visit cafes and restaurants at Q30
Barnet 0.5% 5 0.0% 0 0.7% 1 0.0% 0 0.0% 0 5.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BishopStortford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Borehamwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 CentralLondon 2.9% 26 3.0% 3 1.3% 2 1.9% 1 2.9% 2 14.0% 10 0.0% 0 0.4% 1 2.8% 2 3.6% 5 Cheshunt 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Galleria 0.8% 7 0.0% 0 5.2% 6 0.0% 0 0.7% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 5.9% 52 0.6% 1 0.0% 0 7.3% 4 3.5% 2 0.0% 0 0.0% 0 0.0% 078.3% 43 0.8% 1 Hatfield 5.4% 47 0.0% 036.5% 44 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Hertford 4.1% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 068.7% 37 0.0% 0 0.0% 0 0.0% 0 Hitchin 2.2% 19 0.0% 0 0.0% 010.8% 6 0.0% 0 1.0% 1 0.0% 0 6.3% 12 0.0% 0 0.0% 0 Hoddeston 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 London 2.6% 23 7.7% 9 4.0% 5 1.1% 1 0.7% 0 3.2% 2 3.9% 2 0.0% 0 0.7% 0 2.2% 3 London Colney 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Potters Bar 3.4% 30 0.0% 0 3.3% 4 0.0% 0 0.0% 035.6% 26 0.5% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 22.6% 200 4.5% 5 10.1% 12 9.7% 6 68.6% 44 13.6% 10 0.0% 0 0.4% 1 0.0% 0 81.5% 122 Stevenage 17.3% 153 1.2% 1 2.9% 3 9.7% 6 0.0% 0 0.0% 0 8.4% 470.4% 138 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Welwyn Garden City 13.0% 115 72.9% 82 4.5% 5 32.8% 20 2.4% 2 1.4% 1 4.5% 2 0.7% 1 2.5% 1 0.0% 0 Baldock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 BrookmansPark 0.5% 5 0.0% 0 3.0% 4 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BurnhamGreen 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cardington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Cuffley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Datchworth 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Digswell 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Enfield 0.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 011.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EppingGreen 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Graveley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Knebworth 0.4% 3 0.0% 0 0.0% 0 5.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lancaster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Melbourn 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Northampton 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Redbourn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Seaford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Stamford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Tewin 0.1% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watton-at-Stone 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 2 0.4% 1 0.0% 0 0.0% 0 WelhamGreen 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WelwynVillage 0.1% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 0.7% 6 0.0% 0 0.0% 0 0.0% 0 7.3% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.6% 1 Whitwell 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.0% 124 8.5% 10 27.8% 34 17.0% 10 13.1% 8 7.8% 6 7.2% 4 18.6% 36 14.2% 8 5.4% 8
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 185 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Weighted base: 883 112 121 60 64 72 53 195 55 150 Sample: 865 87 89 85 86 84 92 145 87 110
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q45 How often do you or your household order takeaway food (including food that is delivered)? Those who order takeaway food at Q30
More thanonceaweek 1.0% 7 0.0% 0 1.7% 2 0.0% 0 0.0% 0 1.6% 1 8.3% 4 0.0% 0 0.0% 0 0.8% 1 Once a week 21.8% 148 9.7% 8 35.4% 37 14.7% 5 32.0% 15 15.8% 7 15.9% 7 16.7% 26 15.0% 8 30.9% 34 Once a fortnight 27.2% 184 34.6% 28 23.0% 24 29.1% 11 11.5% 5 28.8% 13 32.3% 14 26.8% 42 30.1% 16 28.2% 31 Once a month 28.4% 192 31.3% 25 21.7% 23 33.5% 12 15.0% 7 33.2% 14 26.7% 11 39.8% 63 34.2% 18 16.3% 18 Onceeverytwomonths 14.2% 96 22.1% 18 10.1% 11 16.4% 6 13.5% 6 16.1% 7 10.5% 5 13.2% 21 14.8% 8 13.6% 15 Onceeverysixmonths 2.9% 20 0.0% 0 4.4% 5 0.0% 0 7.5% 4 1.1% 0 6.3% 3 1.6% 3 0.8% 0 5.0% 6 Once a year 0.7% 5 1.2% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 1.1% 1 (Don't know / varies) 3.8% 26 0.9% 1 2.9% 3 6.4% 2 20.6% 10 3.3% 1 0.0% 0 0.8% 1 5.1% 3 4.2% 5 Mean: 24.73 19.35 30.40 21.58 28.15 23.16 29.28 21.44 21.74 28.22 Weightedbase: 677 81 106 37 47 44 43 159 52 110 Sample: 582 50 74 49 55 53 65 97 71 68
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 186 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q46 What location (e.g. town centre, shopping centre, retail / leisure park) do you or members of your household normally order takeaway food (e.g. cafes and restaurants) from? Including takeaway food that is home delivered. Those who order takeaway food at Q30
CentralLondon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheshunt 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harpenden 7.1% 48 0.0% 0 0.0% 0 7.7% 3 4.0% 2 0.0% 0 0.0% 0 0.0% 082.6% 43 0.0% 0 Hatfield 13.3% 90 1.2% 183.0% 88 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 4.8% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 076.4% 33 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Colney 1.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 9 Potters Bar 6.4% 43 0.0% 0 2.7% 3 0.0% 0 0.0% 092.0% 40 0.6% 0 0.0% 0 0.0% 0 0.0% 0 StAlbans 19.1% 129 0.0% 0 0.0% 0 0.0% 064.8% 31 0.0% 0 0.0% 0 0.0% 0 0.8% 0 89.3% 98 Stevenage 25.0% 169 0.0% 0 0.0% 027.1% 10 1.0% 0 0.0% 0 6.7% 398.3% 156 0.0% 0 0.0% 0 Ware 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Welwyn Garden City 12.5% 85 88.0% 71 2.5% 3 21.4% 8 0.0% 0 0.0% 0 7.7% 3 0.0% 0 0.0% 0 0.0% 0 BrookmansPark 1.5% 10 0.0% 0 8.4% 9 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Codicote 0.5% 3 0.0% 0 0.0% 0 9.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cuffley 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kimpton 0.1% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knebworth 1.3% 9 0.0% 0 0.0% 020.7% 8 0.0% 0 0.0% 0 0.7% 0 0.4% 1 0.0% 0 0.0% 0 Radlett 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WalthamCross 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Watton-at-Stone 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 0.0% 0 WelhamGreen 0.2% 1 0.0% 0 0.7% 1 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WelwynVillage 0.2% 2 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wheathampstead 2.7% 18 0.0% 0 0.0% 0 4.2% 2 20.5% 10 0.0% 0 0.0% 0 0.0% 0 13.1% 7 0.0% 0 (Don't know / varies) 3.5% 24 10.7% 9 2.7% 3 2.7% 1 5.1% 2 1.6% 1 3.1% 1 1.3% 2 3.5% 2 2.8% 3 Weightedbase: 677 81 106 37 47 44 43 159 52 110 Sample: 582 50 74 49 55 53 65 97 71 68
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 187 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mean score [Times a year]: More than once a week = 104, Once a week = 52, Once a fortnight = 26, Once a month = 12, Once every two months = 6, Once every six months = 2, Once a year = 1
Q47 How often do you or your household visit family entertainment facilities? Those who visit family entertainment facilities at Q30
More thanonceaweek 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.8% 2 0.0% 0 1.7% 1 0.0% 0 4.2% 0 0.0% 0 7.0% 1 0.0% 0 0.0% 0 0.0% 0 Once a fortnight 2.9% 9 2.0% 1 8.6% 4 5.8% 1 0.0% 0 0.0% 0 5.6% 1 2.8% 3 0.0% 0 0.0% 0 Once amonth 9.7% 31 9.6% 4 12.4% 5 51.3% 10 0.0% 0 0.0% 0 7.2% 1 5.7% 6 6.7% 2 6.3% 3 Onceeverytwomonths 15.0% 48 24.6% 9 3.8% 2 7.3% 1 25.8% 3 23.9% 4 27.2% 5 14.9% 15 14.1% 3 10.3% 5 Once every six months 37.9% 121 21.0% 8 36.9% 15 25.2% 5 30.5% 3 13.4% 2 22.6% 4 46.3% 46 38.7% 9 56.4% 27 Once a year 28.5% 91 42.8% 16 32.7% 14 4.8% 1 39.5% 4 28.9% 5 24.8% 5 26.6% 27 36.7% 8 22.1% 11 (Don't know / varies) 5.3% 17 0.0% 0 3.8% 2 5.6% 1 0.0% 0 33.7% 6 5.6% 1 3.8% 4 3.8% 1 4.9% 2 Mean: 4.50 4.00 6.15 9.17 4.76 3.01 8.81 3.62 2.90 2.87 Weightedbase: 319 38 41 20 11 18 18 100 23 48 Sample: 219 23 24 19 16 13 32 43 26 23
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 188 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q48 Where do you or members of your household normally go for family entertainment? Those who visit family entertainment facilities at Q30
Hollywood Bowl, Stevenage 41.2% 132 65.8% 25 55.0% 23 49.7% 10 19.7% 2 27.5% 5 73.1% 13 40.3% 40 8.6% 2 21.6% 10 Hollywood Bowl, Watford 8.0% 26 22.6% 9 0.0% 0 0.0% 0 43.6% 5 0.0% 0 0.0% 0 0.0% 0 3.8% 1 23.1% 11 Planet Ice, Hemel 4.5% 14 0.0% 0 0.0% 0 0.0% 0 10.8% 1 0.0% 0 5.6% 1 9.7% 10 1.9% 0 4.2% 2 Hempstead PlanetIce,MiltonKeynes 2.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 9 0.0% 0 0.0% 0 Roller City, Welwyn Garden 1.3% 4 7.0% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 City CentralLondon 0.1% 0 0.0% 0 0.0% 0 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield 6.6% 21 0.0% 0 1.9% 1 2.5% 1 0.0% 0 3.0% 1 0.0% 0 8.9% 9 0.0% 0 21.6% 10 HemelHempstead 1.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 1 6.7% 3 Hertford 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 011.2% 2 0.0% 0 0.0% 0 0.0% 0 Hitchin 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 5.9% 19 0.0% 0 1.9% 131.8% 7 0.0% 0 0.0% 0 0.0% 011.6% 12 0.0% 0 0.0% 0 Luton 2.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 033.7% 8 0.0% 0 StAlbans 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 2 Stevenage 8.1% 26 4.6% 221.6% 9 2.5% 1 0.0% 0 0.0% 0 1.4% 013.9% 14 1.9% 0 0.0% 0 Ware 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 Watford 1.2% 4 0.0% 0 0.0% 0 0.0% 0 4.7% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 5.7% 3 WelwynGardenCity 1.5% 5 0.0% 0 0.0% 0 8.8% 2 21.1% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 Dunstable 2.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 035.7% 8 0.0% 0 Enfield 0.5% 2 0.0% 0 2.5% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley 1.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 023.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GObowling, Grove Park, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0 Court Drive, Dunstable MFA Bowl, The Galaxy 1.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 3 Centre, Bridge Street Luton North Finchley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Van Hage Garden Centre, 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 1 2.8% 3 0.0% 0 0.0% 0 Ware Winchester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 (Don't know / varies) 6.3% 20 0.0% 0 15.3% 6 2.3% 0 0.0% 0 33.7% 6 1.6% 0 3.3% 3 5.7% 1 4.7% 2 Weightedbase: 319 38 41 20 11 18 18 100 23 48 Sample: 219 23 24 19 16 13 32 43 26 23
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 189 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Q51 What improvements could be made to Welwyn Hatfield Borough's leisure offer that would make you visit / partake in leisure activities more often? [MR]
Nothing 49.6% 496 42.4% 53 48.7% 64 50.0% 34 50.8% 36 59.5% 48 56.3% 33 36.4% 83 50.6% 33 65.3% 112 A casino 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aswimmingpool 5.6% 56 25.9% 32 6.4% 8 1.7% 1 1.4% 1 3.6% 3 0.0% 0 0.3% 1 10.4% 7 1.5% 3 A theatre 0.9% 9 0.6% 1 0.6% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.8% 2 0.9% 1 3.0% 5 Amulti-screen cinema 1.4% 14 1.4% 2 0.6% 1 1.7% 1 0.7% 0 3.9% 3 1.1% 1 0.5% 1 1.2% 1 2.4% 4 An arthousecinema 0.2% 2 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 Bingo 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheaperprices 2.4% 24 0.0% 0 9.5% 12 4.9% 3 6.0% 4 1.3% 1 2.6% 2 0.3% 1 1.5% 1 0.0% 0 Improved access by foot and 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 cycle Improved public transport 0.9% 9 0.8% 1 0.0% 0 0.7% 0 0.0% 0 3.3% 3 0.0% 0 0.8% 2 0.9% 1 1.2% 2 Improvedsecurity /CCTV 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improved street furniture 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improvements in the built 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.7% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 environment More / better carparking 1.0% 10 1.4% 2 0.0% 0 1.7% 1 0.7% 0 0.6% 0 1.3% 1 1.0% 2 1.8% 1 1.2% 2 More / better cultural 1.2% 12 0.0% 0 0.0% 0 1.0% 1 0.0% 0 8.3% 7 6.0% 4 0.0% 0 0.6% 0 0.5% 1 facilities More / better disabled access 0.4% 4 1.1% 1 0.6% 1 0.0% 0 0.7% 1 0.6% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 More / better health clubs / 1.9% 19 9.1% 11 2.1% 3 1.5% 1 0.7% 1 1.3% 1 0.0% 0 0.0% 0 3.6% 2 0.0% 0 gyms More / betterpolicing 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better public houses 0.2% 2 0.8% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / betterseats 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better signposting and 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 2.4% 4 information More better parks / green 0.3% 3 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.9% 2 0.5% 0 0.5% 1 0.0% 0 0.0% 0 spaces Morefor children 5.0% 50 3.6% 4 17.9% 23 1.4% 1 2.6% 2 4.9% 4 1.7% 1 4.3% 10 7.4% 5 0.0% 0 More local sports & 3.6% 36 8.4% 10 2.1% 3 3.3% 2 2.4% 2 1.2% 1 12.8% 8 3.9% 9 1.3% 1 0.5% 1 recreation facilities Morenightclubs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morepavementcafes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Morequalityrestaurants 2.5% 25 8.9% 11 2.1% 3 4.8% 3 2.4% 2 1.5% 1 0.0% 0 1.1% 3 0.7% 0 1.0% 2 Morestreet cleaning 0.4% 4 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.3% 1 0.5% 1 Provision of public toilets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ten-pinbowling 1.6% 16 3.3% 4 3.3% 4 2.6% 2 0.0% 0 0.9% 1 3.3% 2 0.0% 0 0.0% 0 1.9% 3 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More for teenagers to do 0.6% 6 0.0% 0 0.0% 0 1.4% 1 0.7% 0 2.4% 2 0.0% 0 0.0% 0 2.8% 2 0.5% 1 More advertising / promotion 1.9% 19 0.6% 1 0.6% 1 1.0% 1 1.7% 1 2.0% 2 0.0% 0 1.9% 4 1.3% 1 5.2% 9 of what's available Bettershoppingfacilities 0.3% 3 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.2% 1 0.6% 0 0.3% 1 0.0% 0 0.0% 0 Icerink 0.7% 7 0.0% 0 0.0% 0 3.4% 2 2.6% 2 0.7% 1 0.0% 0 0.8% 2 0.6% 0 0.0% 0 More choice ingeneral 0.9% 9 2.8% 3 2.1% 3 0.0% 0 0.0% 0 0.9% 1 2.7% 2 0.0% 0 0.0% 0 0.0% 0 New music venue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 190 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
New bowling green 0.2% 2 0.6% 1 0.5% 1 0.7% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freeparking 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Indoorskicentre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 New library 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.5% 1 Moreforolderpeople todo 0.2% 2 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New skate park 0.3% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do leisure activities) 2.6% 26 1.1% 1 1.3% 2 3.1% 2 2.5% 2 1.9% 2 2.9% 2 2.9% 7 2.9% 2 4.3% 7 (Don’t know) 20.4% 204 12.2% 15 8.5% 11 15.7% 11 22.3% 16 6.0% 5 15.9% 9 44.7% 102 15.7% 10 14.2% 24 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
GEN Gender of respondent:
Male 35.3% 353 34.0% 42 27.4% 36 30.0% 21 32.2% 23 43.0% 35 39.5% 23 38.9% 88 40.6% 27 34.1% 58 Female 64.7% 647 66.0% 82 72.6% 95 70.0% 48 67.8% 49 57.0% 46 60.5% 36 61.1% 139 59.4% 39 65.9% 113 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
AGE Could I ask how old you are please?
18-24 6.1% 6113.9% 17 0.0% 0 8.5% 6 8.3% 6 7.6% 6 5.5% 3 7.8% 18 7.4% 5 0.0% 0 25-34 16.2% 162 13.9% 17 13.7% 18 8.5% 6 8.3% 6 15.2% 12 22.1% 13 23.5% 53 7.4% 5 18.3% 31 35-44 18.2% 182 15.1% 19 36.0% 47 10.6% 7 10.3% 7 14.2% 11 32.6% 19 12.2% 28 25.3% 17 15.1% 26 45-54 16.8% 168 14.1% 18 18.6% 24 21.8% 15 20.4% 15 18.8% 15 17.5% 10 10.4% 24 28.1% 18 17.2% 29 55-64 16.7% 167 16.9% 21 12.7% 17 16.8% 12 21.2% 15 15.9% 13 11.6% 7 18.2% 41 15.5% 10 18.4% 31 65+ 22.7% 227 23.3% 29 18.0% 24 31.3% 21 25.8% 19 26.2% 21 8.4% 5 23.5% 53 14.2% 9 26.8% 46 (Refused) 3.2% 32 2.9% 4 1.0% 1 2.4% 2 5.8% 4 2.1% 2 2.3% 1 4.4% 10 2.1% 1 4.3% 7 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
EMP Which of the following best describes the chief wage earner of your household's current employment situation? [PR]
Working full time 58.5% 584 60.4% 75 58.2% 76 47.1% 32 52.2% 37 51.5% 41 75.6% 45 58.4% 133 67.0% 44 58.5% 100 Workingparttime 6.1% 61 6.7% 8 12.5% 16 7.0% 5 6.3% 4 6.8% 6 3.9% 2 3.3% 7 2.6% 2 5.8% 10 Unemployed 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Retired 26.6% 266 25.0% 31 20.9% 27 39.4% 27 27.1% 19 32.0% 26 11.8% 7 28.2% 64 20.5% 14 29.9% 51 Ahousewife 0.2% 2 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Astudent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Selfemployed 3.5% 35 4.7% 6 3.3% 4 3.2% 2 2.7% 2 9.6% 8 5.6% 3 1.5% 3 6.5% 4 1.0% 2 Sick/disabled 0.4% 4 0.0% 0 2.2% 3 1.0% 1 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 4.5% 45 3.3% 4 2.1% 3 2.4% 2 7.5% 5 0.0% 0 1.7% 1 8.6% 20 3.4% 2 4.8% 8 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 191 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
HOM How many people live in your home including yourself and children?
One 13.2% 132 13.4% 17 13.0% 17 11.4% 8 10.6% 8 13.4% 11 6.0% 4 16.7% 38 7.4% 5 14.9% 25 Two 30.7% 307 25.6% 32 31.0% 41 40.8% 28 29.9% 21 34.0% 27 20.6% 12 36.1% 82 15.6% 10 31.0% 53 Three 20.6% 206 20.3% 25 11.8% 15 18.7% 13 20.1% 14 30.5% 25 30.9% 18 22.1% 50 21.6% 14 18.2% 31 Four 20.4% 204 36.2% 45 22.1% 29 18.2% 12 12.0% 9 18.1% 15 23.8% 14 10.2% 23 32.7% 22 20.6% 35 Five 9.2% 92 1.4% 219.2% 25 6.1% 417.0% 12 3.9% 316.9% 10 4.8% 11 12.0% 8 9.5% 16 Six 0.7% 7 0.6% 1 0.8% 1 1.7% 1 1.7% 1 0.0% 0 0.5% 0 0.0% 0 2.3% 2 0.5% 1 Sevenormore 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.9% 1 0.0% 0 (Refused) 5.1% 51 2.5% 3 2.1% 3 3.1% 2 8.8% 6 0.0% 0 1.3% 1 9.7% 22 7.5% 5 5.3% 9 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
ADU How many adults aged 16 years and over, including yourself, live in your household?
One 15.8% 158 20.3% 25 13.0% 17 12.2% 8 10.6% 8 23.4% 19 6.5% 4 17.4% 39 15.4% 10 16.0% 27 Two 48.1% 481 41.2% 51 62.7% 82 54.7% 37 36.8% 26 47.8% 39 57.3% 34 41.5% 94 37.6% 25 53.6% 92 Three 20.3% 203 21.8% 27 17.2% 23 18.7% 13 24.3% 17 21.7% 18 31.3% 19 23.1% 53 21.9% 14 11.8% 20 Fourormore 10.7% 107 14.2% 18 5.0% 7 11.4% 8 19.5% 14 7.0% 6 3.7% 2 8.2% 19 17.5% 12 13.4% 23 (Refused) 5.1% 51 2.5% 3 2.1% 3 3.1% 2 8.8% 6 0.0% 0 1.3% 1 9.7% 22 7.5% 5 5.3% 9 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
CHI How many children aged 15 years and under, live in your household?
None 67.4% 674 65.9% 82 55.4% 73 78.2% 53 73.6% 53 59.0% 48 52.7% 31 81.5% 185 52.1% 34 67.1% 115 One 7.4% 74 9.1% 11 8.0% 11 4.7% 3 5.3% 419.9% 16 8.9% 5 2.7% 610.8% 7 6.0% 10 Two 16.1% 161 21.2% 27 21.2% 28 10.6% 7 9.7% 7 21.1% 17 28.1% 17 4.2% 9 25.8% 17 18.7% 32 Three 3.8% 38 1.2% 213.2% 17 3.4% 2 3.3% 2 0.0% 0 8.6% 5 1.6% 4 0.7% 0 3.0% 5 Fourormore 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.5% 1 3.2% 2 0.0% 0 (Refused) 5.1% 51 2.5% 3 2.1% 3 3.1% 2 8.1% 6 0.0% 0 1.3% 1 9.7% 22 7.5% 5 5.3% 9 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 192 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
Mean score [£1k]: £0 - £15,000 = 8, £15,001 - £20,000 = 18, £20,001 - £30,000 = 25, £30,001 - £40,000 = 35, £40,001 - £50,000 = 45, £50,001 - £60,000 = 55, £60,001 - £70,000 = 65, £70,001 - £80,000 = 75, £80,001 - £90,000 = 85, £90,001 - £100,000 = 95, £100,001 - £150,000 = 125, £150,001+ = 200
INC Approximately what is your total household income?
£0-£15,000 2.5% 25 3.8% 5 1.6% 2 0.0% 0 6.8% 5 4.0% 3 0.5% 0 3.4% 8 0.6% 0 1.0% 2 £15,001-£20,000 2.8% 28 1.2% 1 2.7% 3 0.7% 0 0.7% 0 3.0% 2 8.2% 5 2.6% 6 7.4% 5 2.2% 4 £20,001-£30,000 4.4% 44 3.1% 4 8.0% 11 9.2% 6 4.3% 3 1.2% 1 0.5% 0 5.8% 13 1.2% 1 3.0% 5 £30,001-£40,000 2.9% 29 3.7% 5 3.3% 4 2.1% 1 0.0% 0 3.9% 3 7.6% 5 3.0% 7 0.9% 1 2.2% 4 £40,001-£50,000 5.5% 55 6.7% 8 5.7% 8 3.6% 2 3.0% 2 4.7% 4 9.0% 5 2.2% 5 6.1% 4 9.5% 16 £50,001-£60,000 5.4% 54 5.5% 7 0.6% 1 3.9% 3 5.7% 4 8.9% 7 7.4% 4 7.0% 16 3.6% 2 5.5% 9 £60,001-£70,000 2.6% 26 1.4% 2 6.0% 8 0.8% 1 2.7% 2 1.5% 1 0.6% 0 2.3% 5 0.0% 0 4.1% 7 £70,001-£80,000 3.5% 35 3.8% 5 0.0% 0 1.0% 1 0.7% 1 0.7% 1 0.0% 0 5.5% 12 3.0% 2 8.4% 14 £80,001-£90,000 1.2% 12 0.0% 0 2.7% 4 2.7% 2 0.7% 1 0.7% 1 2.4% 1 0.0% 0 2.2% 1 1.6% 3 £90,001-£100,000 1.2% 12 0.0% 0 0.6% 1 3.6% 2 2.7% 2 3.0% 2 0.5% 0 0.0% 0 1.5% 1 1.6% 3 £100,001-£150,000 2.7% 27 3.4% 4 0.0% 0 4.0% 3 0.7% 1 3.6% 3 9.7% 6 1.6% 4 4.9% 3 2.1% 4 £150,001+ 2.0% 20 0.0% 0 0.0% 0 1.7% 110.9% 8 0.0% 0 0.5% 0 1.7% 4 7.2% 5 1.1% 2 (Don't know / refused) 63.4% 634 67.4% 84 68.6% 90 66.6% 46 61.1% 44 64.9% 52 53.2% 32 65.0% 148 61.4% 40 57.8% 99 Mean: 60.00 50.98 43.06 67.22 88.26 53.80 60.59 54.12 85.02 61.39 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
CAR How many cars does your household own or have the use of?
None 7.6% 76 7.4% 9 10.2% 13 5.1% 4 5.5% 4 6.8% 5 1.4% 1 10.2% 23 2.4% 2 8.9% 15 One 35.6% 356 42.4% 53 42.9% 56 22.5% 15 24.3% 17 37.6% 30 30.7% 18 33.3% 76 27.3% 18 42.0% 72 Two 37.3% 373 32.7% 41 33.6% 44 49.2% 34 38.2% 27 48.6% 39 48.0% 28 30.8% 70 38.4% 25 37.4% 64 Threeormore 14.1% 141 15.0% 19 9.6% 13 20.1% 14 21.7% 16 6.2% 5 19.5% 12 15.8% 36 26.5% 17 5.9% 10 (Refused) 5.5% 55 2.5% 3 3.7% 5 3.1% 210.3% 7 0.9% 1 0.5% 010.0% 23 5.5% 4 5.8% 10 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
FUT Would you be willing to be recontacted for future quality control purposes?
Yes 52.2% 522 57.0% 71 59.4% 78 56.2% 38 58.4% 42 58.7% 47 65.3% 39 38.2% 87 54.4% 36 49.0% 84 No 47.8% 478 43.0% 54 40.6% 53 43.8% 30 41.6% 30 41.3% 33 34.7% 21 61.8% 140 45.6% 30 51.0% 87 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 193 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
QUOTA Zone:
Zone1 12.5% 125100.0% 125 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone2 13.1% 131 0.0% 0100.0% 131 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone3 6.8% 68 0.0% 0 0.0% 0100.0% 68 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone4 7.2% 72 0.0% 0 0.0% 0 0.0% 0100.0% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone5 8.1% 81 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 81 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone6 5.9% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 59 0.0% 0 0.0% 0 0.0% 0 Zone7 22.7% 227 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 227 0.0% 0 0.0% 0 Zone8 6.6% 66 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 66 0.0% 0 Zone9 17.1% 171 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 171 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 194 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
PC Postcode sector:
AL11 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 10 AL12 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 9 AL13 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 7 AL14 4.0% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.3% 40 AL15 3.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.7% 35 AL100 2.4% 24 0.0% 018.5% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL108 2.0% 20 0.0% 015.2% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL109 6.3% 63 0.0% 048.0% 63 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL21 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.3% 19 AL34 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 11 AL35 3.2% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.6% 32 AL36 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 7 AL40 2.7% 27 0.0% 0 0.0% 0 0.0% 037.7% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL48 2.2% 22 0.0% 0 0.0% 0 0.0% 030.1% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL49 2.3% 23 0.0% 0 0.0% 0 0.0% 032.2% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL51 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 022.1% 15 0.0% 0 AL52 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 018.5% 12 0.0% 0 AL54 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 026.3% 17 0.0% 0 AL55 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 033.1% 22 0.0% 0 AL60 1.3% 13 0.0% 0 0.0% 018.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL69 0.8% 8 0.0% 0 0.0% 012.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL71 0.7% 7 5.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL72 2.8% 2822.7% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL73 1.7% 1713.3% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL74 3.6% 3629.0% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL86 1.9% 1915.2% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL87 1.8% 1814.2% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL95 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL96 0.2% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 AL97 2.1% 21 0.0% 015.8% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN61 2.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 028.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN62 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 020.5% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN63 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 019.7% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN64 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 020.8% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN65 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 010.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG11 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 19 0.0% 0 0.0% 0 SG12 2.5% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 010.9% 25 0.0% 0 0.0% 0 SG13 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 012.1% 28 0.0% 0 0.0% 0 SG14 2.6% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 011.4% 26 0.0% 0 0.0% 0 SG15 3.3% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 014.3% 33 0.0% 0 0.0% 0 SG16 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 11 0.0% 0 0.0% 0 SG138 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 026.0% 15 0.0% 0 0.0% 0 0.0% 0 SG142 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 028.9% 17 0.0% 0 0.0% 0 0.0% 0 SG143 2.7% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 045.1% 27 0.0% 0 0.0% 0 0.0% 0 SG20 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 18 0.0% 0 0.0% 0
061115 NEMS market research by Zone Welwyn Hatfield Retail & Town Centre Needs Assessment Page 195 Weighted: for Carter Jonas December 2015
Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9
SG28 2.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 010.2% 23 0.0% 0 0.0% 0 SG29 4.6% 46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 020.0% 46 0.0% 0 0.0% 0 SG36 3.0% 30 0.0% 0 0.0% 044.5% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG48 1.7% 17 0.0% 0 0.0% 024.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 1000 125 131 68 72 81 59 227 66 171 Sample: 1000 100 100 100 100 100 100 171 100 129
061115 NEMS market research