TV MARKET SNAPSHOT 2016 Q2 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 AVERAGE DAILY VIEWING TIME PER ATV (minute) 100 150 200 250 300 350 400 A 50 5 0 verage
Q 2
and 201 and
viewing time 271
Total 4+ Total 6
266 Q 2,
significantly Live + Playback 189
dec Age 4-17 Age
reased
2015 Q2 171
in
age 2016 Q2
4 - 17 and 1718 223 Age 18-49 Age
209 - PERSON 49
comparedto201 © Nielsen Audience Measurement Nielsen Audience © 356
Age 50+ Age 5 361
Q 2
.
2
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 LIVE PLAYBACKAND TIME VIEWED PERDAY(ATV) 50+ 18 4 TOTAL4+ TARGET Playback Live - 17 - 6 49
:
Viewing Viewing of
Q Total individuals spent 1
2 :
, Totalday Viewing Viewing of TV broadcasts atthe of transmissiontime actual TV
content
s
recorded and viewed within LIVE MINUTE LIVE .2 % of their totaltheir of time on TVviewing % 357 206 170 263
7
days original of the broadcast time
PLAYBACKMINUTE 3.6 3.2 1.5 3.1
- shifted shifted content.
© Nielsen Audience Measurement Nielsen Audience © PLAYBACK% 1.0% 1.5% 0.9% 1.2%
3
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 CHANNELSHARE OF NETWORKS 5 Q Audience share of public shareAudience of 2
and and 201 4.9 9.0 4.1
6
5.4 Q 5.1 4.1
9.5 2,
2.0 5.7
Total4 2.2
2.6
2.7
4.7
24.6 4.3
2015 Q2 2015
channels channels increasedhas
+,
2.2 2.4 26.6
Live
+ Playback 19.8
19.7 15.0 2.2
19.0 2016 Q2 2016 2.3
the
most
comparedto 201 DVD/video/video game DVD/video/video channels Other channels Music channels Sport channels Documentary channels News children for Channels Movie channels +TV2 Klub RTL channels Public channels Lifestyle channels entertainment General © Nielsen © Audience Measurement Audience 5
Q 2 .
4
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 BROADCAST 100% Consumption rateConsumption Movies of 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% 6
Q 2 ; Total; 4+ EMISSION SHARE EMISSION , 11.5% 10.4% 23.2% 29.7% 8.1% 4.5% 6.0% 2.8% 3.6%
Consolidated AND
0.3 %
and and RECEPTION TYPOLOGYSHARE OF News&Information
data broadcast
RECEPTION SHARE RECEPTION
share 18.2% 28.5% 14.7% 9.2% 3.4% 7.4% 9.1% 4.8% 4.3%
was significantly comparedhigher to their 0.2
.
%
Other (advertising, promo, etc.) Non-musical fiction (series, TV-film, etc.) Non-musical entertainment Music Sport News (political, economic) Information Arts, science, culture Movies Religion © Nielsen Audience Measurement Nielsen Audience ©
5
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2015 Q2 2015 FMCG TOP CLASSES BYGRP 15 14 13 12 11 10 20 19 18 17 16 1 9 8 7 6 5 4 3 2 and and
2016 Q2; Class FOOT CARE CHOCOLATE BAR TOOTHPASTE SHAMPOO MINERAL WATER CARBONATED DRINKS PUDDING, SWEET DAIRY PRODUCT BEER HAIRPRODUCTS CARE YOGHURT, WASHING POWDER/LIQUID QUICK FIXES & CHIPS SWEET BISCUIT/WAFER LACKER, PAINT CHEWING GUM FRUIT JUICE COFFEE FEMALE PERFUME ICE
CREAM
KEFIR
Total(4+)
SPICES
201 5
Q 2 10 538.2 10 613.7 13
3 316.6 3 803.2 4 323.3 1 121.5 2 006.4 2 582.0 4 028.8 4 505.3 4 526.7 4 514.8 5 949.7 5 386.3 5 256.2 3 201.4 7 109.8 4 898.2 3 298.1 4 664.7 8 © Nielsen Audience Measurement Nielsen Audience © GRP
201 6
Q 2 10 425.2 10 926.9 17
3 086.7 3 030.2 4 076.0 4 096.3 4 223.8 4 756.0 4 852.3 4 855.7 4 046.5 5 374.4 5 537.6 5 593.8 5 825.8 5 957.7 5 365.1 6 370.3 6 138.0 7 543.8 9
6
Copyright ©2012 The Nielsen Company. Confidential and proprietary. Variable Product Channel Target Daypart Period FMCG Variable Main TV M Channels Target Daypart Period EMISSION Variable Channel, OzoneNetwork Learning, Disney Black, Explorer Channel Target Daypart Period SHARE Variable Channel Target Daypart Period LIVE Variable Channel 2016 2015 Target Daypart Period AVERAGE NOTES
3 2 , ,
M AND Universal : :
items
Total Total : : AXN : : : : : : : : TOP
4
OF Channel 2015 2016 2015 Total 201 201 201 201 201 : : : : : : : : : :
: : : : : ;
Sport,
TV : groups Total Total Total Total Total
Music all Total Total Live GRP EST SHR Live
General
PLAYBACK
DAILY ATV, DIGI CHANNEL AND
White, CLASSES 5 6 5 6 5
- Individuals Individuals of channels spots : : :
% Q Q Q Q Q Individuals
+ %
Total Total Total
and
’Non
Playback
day day day day day , 1 2 2 2 2 Channel TV TV
, Muzsika
, AXN, RECEPTION
( Channel, Animal Consolidated :
VIEWING Spektrum Live and ( and ( and Disney 1 1 Public
entertainment categorized Playback
DIGI / /
( ( ( ( (
Individuals Individuals Individuals April April 02 02 02 02 02 musical
TIME NETWORKS 201 201 201 Cartoon + in - - - - - Playback
26 26 26 26 26 , ( ( Film,
: Universe Universe
ATV Junior, World, Nielsen TV,
Viasat
( 6 6 6 – – Muzsika Universe h) h) M h) h) h)
TIME , VIEWED Q Q Q 3 3
SHARE Viasat 1 ATV 0 0 entertainment’ National
2 2 2
, Film
/ /
RST Network, ( ( (
June June M 3 in 1 1 1 ( ( (
JimJam
Universe Universe Universe data ,
PER / / / DIGI Audience (min),
2 : : Viasat April April April the +, % :
, 8 9 TV, :
History, C ) ) OF
M 8 Film
829 026 8
PERSON
based
following Geographic , 829
3
World,
MTV TYPOLOGY – – –
Comedy , , Playback 6
Comedy + 3 3 3 Megamax 979 542 , M : : :
2 0 0 0 VIVA
979 9 8 9 Measurement
, 4 / / /
Viasat (Music on 026 June 829 026 June June Filmbox
typology Cases Cases
Sport,
Discovery
Cases
Live
sectors Central
542 979 542
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Channel Nature
, : :
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2 2 Minimax , : Duna Playback Cases Cases Cases
: Film 2 531 540
1
,
by 531
.
Cool , Game
Channel, ), , ;
Cool
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, Café, Nielsen : : : TV, 4
Sport
4 Nickelodeon ), 2 2 2 - - 17 ,
,
17 540 531 540 4
Total
Nickelodeon Fem
,
Duna - database
;
SlágerTV
17 Discovery (
Film 2 ( Universe : Universe ), ) ),
.
DIGI
Audience 3 (
Quiz
2016 2016 Universe TV) Discovery ,
Mánia, FixTV World
Sport
show
: : , , in
Total Total : Viva OzoneNetwork Channel
: ,
1 , the ; 1 Galaxy
Nick : 3 FOX, Measurement
Lifestyle ; 235 1 1 ; 4
3
Science, ,
Other given 1 Individuals Individuals
235 . DIGI
474 Entertainment JR
592 HBO, , ,
; Disney PAX 592
News
Sport period : Cases
:
Cases foreign
Digi
HBO Cases Discovery TV, ,
Paramount :
( ( Channel : :
2 Universe Universe
: ATV,
RTL+, 3 Life, baby 2 , 3
67 ,
: Eurosport 49
channels,
HBO 3
), 49 magazine
), EchoTV
Fishing&Hunting
18 care,
PRO 18 ), World, ,
Comedy
- : : Duna 18
- 49 , 8 8 49
4
Pro
- food, 829 829
,
, 49 (
other ,
RTL ( Universe
Eurosport Universe Euronews ;
4 TV,
( 4 DoQ
, Universe 979 979 /HBO .
RTL+, II,
drinks Talk
Duna unidentified
Sorozat+,
, Cases Cases
History - 3 : ,
show :
RTL , 4
2
4 LifeNetwork and World, Paramount
( , : 091
magyar
001 : : Extreme 4
2 2
II, 001
;
beverages,
531 531
5 551
Story RTL 728 Channel, .
Cabaret, Hungarian Fem 728 ) ) ),
Cases
Klub,
Cases
HírTV 4 Sport, ,
3 ,
, Cases
Universal
Story , Spektrum Film+,
:
Sorozat+,
: household ID
; 1
satire
1
Documentary Sport : 1
5 channels,
166 1 Xtra 68 ,
Super 166 Film ),
; ), Channel
1 6 ,
50
50 , Home, . ),
National
+ Sport Circus, Sport
+
50 2 + products, TV
, (
other ( Universe + FOX, Universe 2
( ; , 1
2
Universe :
Children TLC, Viasat ,
, Animal show
Sport
Sport
Galaxy TV Geographic
beauty Travel - : screen
: ; 3 3
2
7 3 ,
Klub,
, : Planet, 593 : Viasat .
, 592
Story 3 Reality Boomerang ID
592
Channel care
51 Xtra
usage 659 Sport
4 6
7
Channel, 659 , ; CBS
, Cases Movie Story show
Cases Life
M Cases , Reality,
,
; TV
Network, 5
: Cartoon Music : , : 1005
1
AMC, Super Nat : Paprika,
016 1
016 D )
:
1
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H!t
AXN, , TV Network,
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, Wild, , Vinci
AXN TLC, M 2 7 ,
About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
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