IDC IIT Bombay

Admission Brochure

1 Contents

Industrial Design Centre 1 Programmes 1 Course Structure 2 Faculty 3 Facilities 4 Work Environment 5 Teaching Assistantship 5 How to reach IDC 6 About IIT 7 Industrial Design Centre

Industrial Design Centre offers degree (M.Des) programmes in Industrial Design, Programmes Visual Communication, Animation Design, Interaction Design & Mobility and Vehicle Design as well as a Ph.D. M.Des in Product Design/ Industrial Design Programme in Design. An Industrial designer is committed to the cause of improving the quality of human environment with The programme is meant to develop skills, knowledge products that are functional and aesthetic. He is a and aptitude among students to become creative ‘systems thinker’ who finds creative solutions by problem solvers who can bring about innovation in correlating technical and ergonomic aspects with human the manufacturing and communication industry. needs. During the programme, students interact with the industry and with institutions and social organizations to Established in the year 1969, the Industrial Design understand, study, analyse and solve various kinds of Centre, has followed an integrated and interdisciplinary existing problems. approach towards design education. The Centre over The choice and outcome of the final degree projects the past years has experimented with different methods reflect the students aspirations to change the Indian in design education to develop a flexible structure to suit product scene. the needs of students. M.Des in Visual Communication The programme develops mature communications professionals who also have a deeper understanding of aesthetic aspects. In addition to finding solutions to communication needs, they also generate methodologies for solving communication problems. The emphasis is to shift from the traditional skills-driven intuitive design to creative problem solving, using appropriate media for effective communication. The students are given opportunities to learn new skills and to advance their level of understanding. The focus is on areas of unmeet demand, such as projects of social and educational relevance rather than purely commercial values. M.Des in Interaction Design The M. Des programme in Interaction Design aims at imparting knowledge and furthering research into the domain of designing interactive experiences in media, products and computer design applications. It will create graduates with good analytical abilities, skilled with specific techniques, creative in their solutions, sensitive in their approach and knowledgeable about current 1 practices of interaction design. The program will have programme leading to the Ph.D degree is broad-based a specific focus on the needs of Indian users and the and involves a minimum course credit requirement with Indian industry. maximum time for research works. The Institute also M.Des in Animation encourages research in interdisciplinary areas through The Animation program in IDC will strive to create people a system of joint supervision and interdepartmental with expertise who will eventually emerge as leaders group activities. The presence of a strong research to influence the future of Animation. IDC expects the oriented faculty provides excellent opportunities for such students to assume direct responsibility for nearly all programme. aspects of the film making process. The students will have access to cutting edge IT capabilities and the Course Structure proximity to other disciplines which would The first two semesters in the first year consist of theory facilitate cross disciplinary and collaborative projects, courses and learning/instruction oriented projects. also new areas for animation applications can be The second year is largely spent on design projects. explored and experimented with. Because of variation in the undergraduate backgrounds, The proposed course content includes all areas of the courses are kept flexible enough to level out the study essential to nurture a well rounded approach to differences and bring all students on a common footing learning and understanding in the field of animation. by the end of the second semester. The project orientation is fully reflected in the course M.Des in Mobility and Vehicle Design structure. The simple projects in Visual Communication, While facing a big challenge in terms of changing life Product Design, Animation and Interaction Design and style, environmental issue and increasing population Mobility and Vehicle Design are introduced in the 1st density and highly competitive environment, the auto semester. Depending on their interest the students companies are strengthening product development choose elective courses in the 3rd semester. In the last function, including design. International auto majors are two semesters the students undertake three application setting up design studios in to meet this challenge. oriented projects of varying duration and complexities. The demand for component design professionals They also undertake a special project oriented towards is to grow many folds to man these studios. The design research. programme envisages developing graduates with skill and knowledge, which will make them competent designers for the auto industry in India. Studies include the understanding and identification of the transportation and mobility issue facing the country along with developments in other countries and finding creative solutions. The course covers a broad spectrum from personal to mass transportation. Lectures are supported by hands on exercises and projects. Ph.D. Programme The broad objectives of the Ph.D Programme in Design is not only to keep pace with the expanding frontiers of knowledge but also to provide research training relevant to the sociocultural and economic factors. The academic 2 Faculty There are 22 faculty members who are supported by technical staff and workshop personnel in their educational, consultancy and research projects. The faculty at IDC comes from backgrounds like Industrial Design, Graphic Design, Architecture, Art, Engineering, Sciences and Ergonomics.

Prof. U. A. Athavankar Product Design, Product Prof. R. Poovaiah Information Semantics, Cognition & Design,Interaction Imagery Design,Experience Design

Prof. V. P. Bapat Product Innovation, Plastic Prof. A. G. Rao Product Design, Basic Product Design, Rapid Design,Bamboo Craft, Prototyping and Tooling, Creativity Design for Manufacture Prof. G. G. Ray Workstation Ergonomics, Prof. B. K. Chakravarthy New Product Head Automobile, Product Design,Product Form and Ergonomics, Interface Aesthetics, Innovation Design

Prof. A Joshi User studies, Interaction Prof. S Ranade Animation, Illustration Design for Emerging economies, HCI + SE Prof. S. M. Rao Animation, Illustration, Special Effects Prof. R Sandesh Product Design, Form Studies, Craft Based Prof. G. V. Sreekumar Typography, Magazine Design and Livelihood Design, Font Design, Development Information Graphics

Prof. K. Munshi Product Design, Design Prof. N. Sadhu Product and Visual and Design Ergonomics Tools Prof. K. Trivedi Graphic Design, Indian Prof. R. Mohanty Basic Design, Print Media, Design Traditions, Illustration, Exhibition Exhibition Design Design, New Media Prof. N. Sharma Automotive Design, Prof. N. Sabnani Illustration, Animation, Computer-aided Industrial Visual Ethnography, Design, Product Form and Storytelling, Film Studies Aesthetics

3 Prof. P. Tetali Animation, Gaming, Facilities Cartooning, New media in Studios and the labs at IDC provide an excellent Education opportunity for the student to execute and test out their design solutions. IDC has fully equipped Studios for Prof. S. Balan Digital Film-making, metal, wood, plastic, plaster, ceramic with provisions Photography and Digital for making and painting models as well as developing Cinematography prototypes.

Prof. M. Rane Graphic Design Computer facilities The Computer facilities include PCs, Macintosh Prof. P. Joshi Computer Aided Design, computers dedicated work stations suited to work in the Product form and areas of 2D and 3D representations, computer animation aesthetics, Product and interactive media and electronic publishing. prototyping Animation Studio Prof. K. Ramachandran Product Design, Design The animation lab is equipped with high end computers Methodology, Design running software like Maya for 3D animation and Animo Management for 2D animation. The lab also houses a printer and a state of the art scanner. Apart from these, traditional animation equipment like light boxes, a studio punch and a line tester are available. A collection of international animation films is available for viewing. Typography Studio The aim of Typography Studio is to develop a platform for research and facilitate design activities in the area of Font Design, Publication Design and Design for Children. Interaction Design Studio The Interaction Design Studio has facilities for making interaction design prototypes and the Usability Laboratory has facilities for conducting studies and evaluation of user centred design. Ergonomic laboratory IDC has the best product ergonomics research laboratory in India comprising of advanced equipment related to work physiology, anthropometry and behavioural analysis of user. With strong research facilities and conduction of simulated studies, the ergonomics laboratory facilitates to evaluate the interaction and appropriateness behaviour between products, machine 4 and work environment. publications. IDC subscribes to major international Photo and Video Studio design journals and magazines. The range covers The Photo Studio has full fledged facilities for studio product design, graphic design, type design, environment photography by using high-end digital still & video & interaction design, ergonomics, design management, cameras like Mini DV cameras, digital cameras, etc. photography, typography, cinema, Graphics etc. A collection of films, CD ROMs, video cassettes and DVD’s Clay Styling Studio are also available. Form generation and exploring different styles is a very important component of the design education at IDC. Work Environment The Clay Styling Studio is equipped with stocks of styling IDC has an informal work culture. The work load is clay, clay tools and ovens to help generate alternatives heavy but this is balanced by a very open and relaxed for styling in automobiles and products. Clay Styling atmosphere. Having a very good student-teacher ratio helps in; bringing very fine details of form transition. (around 5:1) ensures a great deal of personal interaction. Regular presentations are held of all student projects Product Development Cell with participation of faculty, students and external The Product Development Cell undertakes research examiners to check on the progress and to get feedback. and development projects, culminating into working The Institute is fully net worked with Internet connectivity prototypes. both at classrooms as well as hostel rooms.

Shenoy Innovation Studio Teaching Assistantship Shenoy innovation studio to showcase creative academic The Institute believes that young graduates need to be journeys along with knowledge flow towards industries. encouraged to take up postgraduate studies. On the The studio has a mandate to humanize technology by basis of merit, limited number of students are provided coming out with innovative product & strategies. The monthly assistantships of Rs. 8000 for helping in various studio undertakes research in the design domain for types of academic activities like teaching & research at innovation & also has a mandate to train SME industries the institute. on their way to innovative. The financial assistance for setting up this studio was received from Alumni - The students will be considered for assistantships based Mr. Sudhakar Shenoy (B. Tech (Hons) 1970 Batch) & on the following norms: Mr. Suresh Shenoy(B.Tech - 1972 Batch) 1. Students who have a valid CEED score. 2. The students who join the institute will be interviewed Bamboo Studio by a departmental committee at the start of the session Bamboo, the fastest growing biomass, is eco friendly and then will be allotted either teaching and a future material for designers. Bamboo craft with or research assignment which will require 8 hours its unique traditions opens up new possibilities in ‘design of work per week. expression’ with woven forms. Bamboo Studio intends 3. The assistantship will be revived at the beginning to nurture the bamboo craft to create new products of each semester and will be extended, based on made of craft with industrial discipline and appropriate performance of assistance of individual students. technologies. 4. The assistantship will also be subject to satisfactory academic performance of the students. IDC Library 5. The assistantships will be available for a maximum IDC library is well stocked with books and design 5 period of 23 months for M.Des students. IDC, IIT Bombay How do I reach IDC? Kanjur marg From CST Station/ Dadar: Vikhroli Take a slow local train on the Central line to Thane/ Sahar  West  Kalyan. Get down at Vikhroli or station. Santacruz Take an auto to IIT, Powai (Fare upto Rs. 25.) Enter Bandra Kurla the campus from the Main gate (the 2nd gate you come across near SBI bank) Drive straight in to reach IDC. Dadar From Central /Churchgate:

Take a fast or slow local train on the Western line to Mumbai Central Andheri/ Borivali/ Virar. Get down at Dadar, change over platform to the Central line. Take a slow local train on the Central line to Thane/ Kalyan. Get down at Vikhroli or CST Kanjurmarg station. Take an auto to IIT Powai (fare upto Rs. 25/-). Enter the campus from the Market gate (the first gate you come across). Drive straight in to reach IDC. Alternatively you can get down at Andheri Station on Western Railway and take bus routes from East side. Auto charges from Andheri Station to IIT would be H4 H3 around Rs. 80/- H12 H2 H1 H6 H9 H13 H5 If you come by Air: H7 Grounds

International flights land at Sahara Airport which is about H8 Main H11 8 kms from IIT. The Domestic Airport- at SantaCruz is Bldg. Staff about 12 kms. Its’ best to take a Prepaid taxi (costs about Hostel Rs. 300 from Airport to IIT Bombay, Powai) available at West the Airport to come to IIT. Auto rickshaws and regular CEP taxis are also available at both the airports for reaching G House H10 to Vikhroli Institute Guest House Market Gate

Main Gate

to Andheri

Location of IDC in IIT campus

6 IDC at IIT, Powai. About IITB The Indian Bombay is one of the twelve higher Institutes of technology in the country set up with the objectives of making available facilities for higher education, research & training in various fields of Science & Technology. The institute, established in 1958, is located at Powai in a campus extending over 220 hectares amidst Vihar and Powai lakes on either side.

Undergraduate, postgraduate and doctoral programmes are offered by Aerospace, Chemical, Civil, Computer Science and Engineering, Earth Sciences, Electrical, Mechanical and Metallurgical Engineering & Materials Science Departments as well as by certain Interdisciplinary groups.

The Industrial Design Centre (IDC) of the Institute offers a two year M.Des Programme in Industrial Design, Visual Communication, Animation, Interaction Design & Mobility and Vehicle Design. It also offers Ph.D programme in design. The IITB offers M.Sc and Ph.D. Programmes in Applied Geology, Biotechnology, , Mathematics, , Applied Statistics, Informatics & many other programmes pertaining to other departments. The Institute has a and Social Sciences Department which offers doctoral programmes and has started 3 semester M. Phil programme from 1993. The School of Management offers a 2 years Master of Management programme and also a doctoral programme.

The Institute on an average admits about 900 candidates for the undergraduate programmes & different postgraduate programmes every year. In addition to these, the CEP cell (Continuing Education Programme) organizes short courses in specialized topics both for practising engineers as well as for teachers from engg. Colleges; and conducts seminars on scientific and technological developments. Under Quality Improvement programme, teachers from various 7 engineering colleges are trained to obtain their Masters/ technologies for the Konkan Region. Ph.D. Degrees. Computer Aided Design Centre (CAD Centre) Has been established with an aim to inculcate CAD Research Facilities culture in the Indian Chemical and Metallurgical Industry. All the departments of the Institute have well equipped The Institute has a variety of computing systems in research laboratories & workshop facilities. In addition, support of academic and research activities. These there are a number of central facilities which include include DEC ALPHA, SUN SPARC, SGI Power Indigo Computer Centre, Central Library and Workshop, centre 2, and DRS 6000 systems. All these systems are for nanotechnology etc. The Central Library has over interconnected via a campus-wide Ethernet and are the years acquired a very large collection of books, back being used as file and computer servers. volumes of periodicals, standards of specifications & Student hostels have computing setups connected other literature. The Library has now more than three to the campus network using dedicated serial lakh books and volumes and subscribes to over 1500 connections provided by our telephone exchange. There current journals in Science, Engineering, Humanities are X window terminals available in many departments to and Social Sciences. support visual computing. This local network is hooked onto the nation-wide ERNET WAN via leased circuit. Department of Science and Technology (DST) We also have satellite WAN connection for reliability. Has sponsored the setting of a Regional Sophisticated Through these WAN links, the Institute has full Internet Instrumentation Centre (RSIC) to provide a wide range access. of modern analytical Instruments for use in advanced The location of IIT Bombay in close proximity to research. several leading R & D Centres and major Industrial establishments offers excellent opportunities for research Centre of Studies in Resources Engineering (CSRE) programmes in collaboration with them. The Industrial Sponsored by the Department of Education, Ministry Research and Consultancy Centre (IRCC) coordinates of Human Resources Development, Govt. Of India is collaborative projects with Industry and other research concerned with the area of Remote Sensing organizations such as BARC, TIFR ,CSIR & DST. pertaining to resource identification, exploitation and management. Student Amenities The Institute is fully residential and has 13 hostels Advanced Centre for Research in Electronics (ACRE) for students. Each hostel is an independent entity Which has been set up in collaboration with the Defence with its own mess facilities, recreation areas, etc. R and D organization is engaged in research and However students may be permitted to have their own development of electronic components. arrangements for accommodation. Extra curricular activities are provided by the students gymkhana. Centre for Environmental Science and Engineering These activities include sports, cultural programmes, (CESE) funded by the Department of Education is social service and the NCC. Various clubs of the concerned with air and water quality management, gymkhana encourage individual talents like painting, computer aided design for waste water engineering modelling, music, photography etc. A swimming pool systems, low waste techniques etc. and multiworkstation gym are additional recreation facilities. A well planned Student Activities Centre (SAC) Centre for Technology Alternatives for Rural is functioning. Areas (CTARA) is concerned with the development of 8 Industrial Design Centre Indian Institute Of Technology, Bombay, Powai, Mumbai 400076, India.

Phone: 022-25767801/25767802/ 25722545- ext:7801/7802 Fax: 022-25767803/25723480 Web: http://www.idc.iitb.ac.in E-mail: [email protected]

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