Creating a Crisis Communication Plan

the business of international events

Criminal Background Checks and Non-Profit Organizations

Top Ten Tips for Festival and Event Volunteer Managers

2016 IFEA Award Brochures

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the business of international events

Creating a Crisis Communication Plan FEATURES

Criminal Background Checks and Non-Profit Organizations

Top Ten Tips for Festival and Event Volunteer Managers

2016 IFEA Award Brochures

2016 IFEA Webinar Schedule· Criminal Background On the Cover: Two young men 40 Checks and Non-Profit exploring the Sea of People at Kirribilli sculptures which are one of the highlights of Vivid Sydney, Organizations Sydney, Australia. by Pamela Mack DEPARTMENTS 10 President’s Letter Saving for a Rainy Day 12 The Board 42 Adding New Revenue Generating Events 14 Foundation by Michelle Elliott 16 The Digital Life 18 English 101 Being Liked Is 20 “They Said What???” 44 Serious Business 22 The Un-comfort Zone Ten Steps for Repairing 24 Leadership at All Levels and Protecting Your 26 Turnstiles: Marketing for Online Reputation Event Managers by Kate Zabriskie 28 Safely Does It 30 Exhibitor Spotlights Secrets of Successful 32 2015 Pinnacle Winners 46 Festival Entertainment 36 2015 IFEA World Festival & by Shelby Bond Event City Award Winners 38 2015 Volunteer of the Year Award Semi-Finalists Time Changes Everything? 55 2016 IFEA Webinar Series 48 by Wayne Mahar 61 2016 IFEA Awards Applications Top Ten Tips for Festival 100 IFEA Holiday Marketplace 50 and Event Volunteer Winter 2015, Volume 26, Issue 4 “ie” is published quarterly by the Internation- Managers al Festivals & Events Association, 2603 W. Eastover Terrace, Boise, ID 83706, by Jessica Schlimme USA. Permission to quote from material herein is granted provided proper credit is given to IFEA. Criminal Background 40 Checks and Non-Profit Organizations by Pamela Mack

Saving for a Rainy Day 42 Adding New Revenue Generating Events by Michelle Elliott

Being Liked Is 44 Serious Business Ten Steps for Repairing and Protecting Your Online Reputation by Kate Zabriskie

Secrets of Successful 46 Festival Entertainment by Shelby Bond

Time Changes Everything? 48 by Wayne Mahar

Top Ten Tips for Festival 50 and Event Volunteer Managers by Jessica Schlimme PRESIDENT’S LETTER

Steven Wood Schmader, CFEE THE GLOBAL ROLE WE MUST PLAY

We opened our IFEA 60th Anniversary divide us; to strike fear into our hearts; to might work in concert to help reinforce Convention & Expo in Tucson, Arizo- disrupt our communities and homes and and reassure our communities, our cities na - just a few short weeks ago - with a cities; to take away those that we love and and our world. How we might use our centuries old, traditional Native Amer- to dim the light of our celebrations. events to help educate and enhance un- ican ceremony called Mitakuye Oyasin Fortunately, we live in a world that derstanding; to lower barriers and reduce (Mee-tah-koo-yay Oh-yah-seen), a Lakota does not accept that counterbalance as fears; to celebrate our diversity and bond Sioux term literally translated as “All My equal, nor embrace the fear and division those diverse backgrounds together; to Relations.” Mitakuye Oyasin is meant to that those who carried out the attacks in stand as legacies to those whose lives remind us that we are all connected in the Paris and multiple other locations around have been lost so needlessly and to keep intricate web of existence and that each of the world in recent months and years, the light of celebration burning bright in us is affected by the actions of all the oth- would have us do. To be certain, we must every corner of the world. ers. Everything and everyone is interrelat- now take judicious precautions that we As we prepare to celebrate the Thanks- ed and interconnected and nothing exists would rather have no need for, just as we giving holiday here in the United States, in isolation. We chose to highlight that must step beyond our comfort zones to I am thankful to be a part of an industry message and the IFEA’s global outreach, avoid building new walls and barriers out that can have such a global impact. To by inviting representatives from each of of broad-stroked fear. Our world is resil- have friends in many countries and on our global regions to participate in the ient, but needs to be reminded that they every continent who have shown me who ceremony on stage. It was a simple, but are not alone; that they and others like and what the world can be like when we powerful image. Celebration, bringing the them (of every nationality, religious and are at our best…embracing, respecting world together, in so many positive ways. cultural background) stand in solidarity and celebrating our differences. And to Today, as I write this letter, that image as the majority. A role that our industry is understand how we can all affect our stands in stark contrast to the devastat- uniquely equipped to play. common Mitakuye Oyasin, extending ing images that have been broadcasting Mitakuye Oyasin reminds us that we outward, through the events that we around the world following the horrific are affected by the actions of all and create and produce. attacks on Paris, France; the ‘City of Light.’ not only those that we choose. If that As we look to the New Year ahead, on While our gathering at the IFEA Conven- affect ultimately serves to motivate us, to behalf of IFEA World and our friends and tion underlined and celebrated our global strengthen our resolve, and to bring us affiliates around the globe, I wish for each diversity and the many positive events closer together, then it has had a posi- of you…your families, your teams, your that are being and have been produced tive impact. Especially now, I hope that communities and your countries…much to bring our world closer together, the all of those in our industry will use this to be thankful for, much to look forward tragedy in Paris reminded us of the polar moment-in-time to reimagine how our to, much to celebrate and the power of opposite and just how few it takes to events – individually and collectively – events to bring our world closer together.

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In the “Thick” of Things

I am writing my final letter from the rid weather on a festival’s opening day involvement of the student chapters, the seat of an airplane. Normally when I I empathize with the staff and organiz- IFEA/Haas & Wilkerson Pinnacle Award fly I have a book to read or I plan on ing committee, my heart sinks. Program and the IFEA World Festival & taking a quick nap. Today, I was think- Needless to say, we could not take Event City Award Program. I have had ing about what was I doing a year ago. part in the festival due to the inclement the opportunity to meet and exchange A year ago, I was getting ready for a weather and our travel itinerary. As we ideas with so many members, on so trip to Thailand. I have traveled inter- loaded the bus to leave Chaing Mai, many topics. I have been able to form a nationally, but haven't attended a fes- our guide explained we would create stronger sense of community with many tival while traveling with my traveling our own lantern lighting and send our more meaningful relationships. companions (not festival people~). wishes down the river and up into the In January, the chairmanship will be I was so excited to go on this trip as sky. We drove for a while to get back to turned over to Guy LaFlamme. Guy is we were going to participate in the our hotel and as we crossed a bridge, responsible for the planning, develop- Lantern Festival. The Loi Krathong Fes- our guide started singing the festival ment and implementation of Ottawa's tival has been celebrated throughout chant and my travel companions all 2017 Celebrations to commemorate Thailand for centuries, usually to mark joined in. The weather cleared and the 150th Anniversary of Confedera- the end of the rainy season. outside in the distance we could see the tion. We are so fortunate to have Guy Each year, thousands of paper lan- lanterns rise. There were oohs and aahs, chairing the IFEA World Board. His terns are released into the night sky to as we traveled away. creativity and development of top- symbolically ward off bad luck, while The next night we held our own little notch event experiences will ensure a rivers are covered by floating flower lantern lighting. We all had participat- great 61st year for IFEA. lanterns, adorned with candles and joss ed in a piece of the festival. Not the I have been honored and humbled sticks, cast into waterways to wish for way we wanted, but a small piece. to work with the talented board of good luck. With flower and flame, the That little part we did experience directors, both the IFEA World Board city of Chiang Mai comes alive during became one of our fond memories of and IFEA Foundation Board. these festive days each November. The the Thailand trip. It is still something Thank you for all your support. event has been transformed over the my travel partners talk about and at To Steve and the dedicated staff, years from a reverent temple ritual to a times, we break out singing the lantern thank you for all your hard work and rowdy street party that lasts for days. festival song. We still talk of our determination. You rocked it. When we landed and met our guide, disappointment of not being able to At last to the membership, thank he prepared us to what we were going be in the “thick” of the festival, but we you for continuing to be in the “thick” to see and managed our expectations. all are thankful that we shared a small of our industry. Like most festivals there were vendors piece of the lantern festival tradition selling their goods, food specialty and Thailand’s culture. This event ex- Happy Holidays! booths, parades, arts and crafts and perience fostered a sense of communi- lanterns, so many lanterns. Our ty and strengthened our relationships. CINDY LERICK group was excited and engaged in the This past year as IFEA World Board process of purchasing our lanterns. We Chair, I have been honored and thank- 2015 IFEA World were interested in what lantern and ful to be in the “thick” of IFEA. I have Board Chair size each would buy. We learned the been able to experience the dedicated lantern festival song and each day our IFEA staff work tirelessly on creating Executive Director guide started our day with this chant. the 60th Anniversary Convention and Cultural Festivals The opening day of the festival in Expo, the amazing Event Management St. Louis, MO Chiang Mai it was raining, blowing and School at Oglebay, strong Webinar ses- down right miserable. When I see hor- sions, the increasing membership and Email: [email protected]

12 IFEA’s ie: the business of international events Winter 2015 IFEA VISION A globally united industry that touches lives in a positive way through celebration.

Publisher & Editor Steven Wood Schmader, CFEE, President & CEO Assistant Editor Nia Hovde, Vice President/Director of Marketing Advertising Sylvia Allen, Director of Sponsorship Sales and Marketing Advertising Sales & Expo Booking Art Director Craig Sarton, Creative Director Contributing Writers Gail Lowney Alofsin, Shelby Bond, Mark Breen, Michelle Elliott, Jeff English, CFEE, Scott Fraser, Sean King, Pamela Mack, Wayne Mahar, Jessica Schlimme, Robert Wilson, Kendra Wright, Kate Zabriskie

Photography Andrew Rafkind

For association or publication information: IFEA World Headquarters With respect to interactions with members/customers or those applying to be members/customers, the IFEA will not cause or allow conditions, proce- 2603 W. Eastover Terrace • Boise, ID 83706, U.S.A. dures, or decisions which are unsafe, undignified, unnecessarily intrusive, or which fail to provide appropriate confidentiality or privacy. If you believe that +1.208.433.0950 Fax +1.208.433.9812 you have not been accorded a reasonable interpretation of your rights under this policy, please contact the IFEA office at +1-208-433-0950 ext. 18. http://www.ifea.com

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I hope you all have had the chance from Des Moines Art Festival; posters to share the knowledge with your from Addison, Texas; and logos from organization that you obtained while Disney are just a few of the items I have attending the IFEA’s 60th Anniversary “researched” and “confiscated”! Convention & Expo this past Septem- Compensations: The research IFEA ber in Tucson, AZ. I hope you have has done on compensation for event begun the process of not only imple- experts, helped determine my financial experiences with my team in Oshkosh, menting your newfound ideas to your income at each of my careers. Having WI. This time creates an environment events and guest experiences but have the statistics of industry standards for creativity and brainstorming. These also reached out to your new contacts armed me in negotiating my compen- sessions lead to ideas that enhance our and are experiencing opportunities sation and benefit package. This obvi- event and/or our guest experience. It you never thought you would. Person- ously impacted my career and family. helps us find the time to get away from ally, I am very excited about the new Sponsorship and Partnership: the day-to-day “to do list” and problem friends I met and am prioritizing all of The sponsorship and partners IFEA solve around the challenges of another the new enhancements I learned! have secured, on behalf of all of our event. This exercise will ensure we are As my time as Chair of the IFEA organizations, have ensured us quality prepared when similar challenges pres- Foundation Board ends, I reflect on all partnerships. Partnerships including ent themselves at our events. Addition- IFEA has given me during my time as a but not limited to: insurances, flag- ally, this time gives us invaluable team member. I wanted to touch upon a few. ging, fireworks and shipping rates. Use bonding opportunities. Connections and Friendship: Some them often and with the assurance There are numerous other benefits of my best friends I have meet through IFEA has done the research to find us IFEA has not only given me, but to you IFEA and many of which I communi- the best in the industry! too. Therefore, I must ask, what can we cate with weekly. Additionally, my fam- Credentials: Obtaining my Certified do for IFEA? Well, we can help recruit ily has reaped some of the benefits too. Festival Event Executive showed my new members through our connections My daughter, Alex, was able to work sponsors not only did I invest in myself, within our state. Perhaps you or your with the Disney Princesses at the San but gave them the reassurance I was organizations can make a donation Jose Holiday Parade, through Ed Bau- an expert in my field. I am confident it to the Fund for the Future to invest tista; and Devin, my other daughter, raised my proposals to the top of the in future leaders in our industry. Or interned with the Chicago Festivals and pile and opened doors quicker to hear possibly be willing to share our time Events Association with Phil Purevich my pitch first! Additionally, the classes I and talent when it is needed by the as well as having the opportunity to participated in, showed me how to effec- organization. Maybe just find out what share some time with two remarkable tively present and deliver information; the IFEA team or organization needs to women, Jean McFaddin and Susan Falk making me truly an expert in the field! continue to grow and serve the mem- during her summer in New York. Even The Bookstore: Yes, I have my bership and future members of our during this past Convention, I had the own personal event library and a lot industry. Whatever you feel you can do, opportunity to book the IFEA Foun- of it has come from the IFEA online it will enhance the experience for all dation Live Auction Package to Dubai, bookstore. I use these resources daily. of us. It can make a positive impact on UAE with fellow industry professional, They make great gifts and are perfect our communities through the events Cindy Lerick (Cultural Festivals). Lastly, for your staff and interns! we produce. We are all in the business my roommate during the Convention, IFEA Staff: How many of you have of making memories; we are the mem- Pam Sartory (SunFest) is one of the had a question and have turned to the ory makers. With the help of IFEA, let’s only people that has ever seen me IFEA staff? At one point in my career, I make our industry the best it can be! without makeup, scary! These are just was asked to research an opportunity to of few of the endless amount of people produce a jazz festival. I called an expert within the organization that have made at the IFEA World Headquarters to MARY ANN DILLING, CFEE a huge impact on both my professional supply a list of contacts for the best Jazz 2015 IFEA Foundation and personal life. Festivals in the world. After touching Knowledge: How many of my event base and building a case study, I was Board Chair enhancements were “stolen” from able to decide that due to our demo- Director of Business other events? The Sword and Stone and graphic, competition, and resources, Development the Squirt Pad, both from the Boise other opportunities would be a better fit River Festival; box marketing signage for our organization. Their knowledge Experimental Aircraft from the Main St. Fort Worth Arts Festi- and connections are second to none. Association (EAA) val; Point of Sales cash register systems Webinars: Thursday noon Webinars from the IFEA Expo; RFP’s from Mem- (yes, I am central time zone) have giv- Oshkosh, WI phis in May, sponsorship proposals en me an opportunity to share national Email: [email protected]

14 IFEA’s ie: the business of international events Winter 2015 The IFEA would like to thank the following partners for their dedicated support of the association. Association Endorsed Partners have made a commitment to the continued success of our association, our members, and our industry through their umbrella support of all IFEA programs and services. Show your support for these dedicated providers to our industry by getting to know them, and the high quality products and services that they supply, better. THE DIGITAL LIFE By Kendra Wright

Maximizing Your Marketing

This year, it has been my privilege to share some of my favorite apps for improving your work and personal life. But today, we’re going to deep dive into a few tools that we use here at Saffire (and I use personally) to manage our digital marketing. The best part is that all of these tools are absolutely free!

IF (IFTTT – If This, Then That) IF is one of my favorite all-time digital life enhancers. Not only is it great for marketing, but it’s useful in other areas of your life! The essence of IF is that you create rec- ipes – if THIS happens, then make THAT happen. For instance, IF I post a photo to Instagram, THEN also post it to Face- book. Or IF I post a photo to Instagram, THEN also post it to Twitter. (A nerdy note: These posts will all be “native”, meaning; they won’t look like they are copied over. Facebook likes native posts and they look better to users too!) We often recommend IF to customers who want to streamline their social marketing. Another useful recipe is IF I post to Instagram, THEN post to BufferApp. Buffer is another awesome app that lets you “buffer” posts to a time when your followers are most active (more on Buffer below). Now, let’s talk about some fun you can have with IF. It can text you when aller- gens are high, so you know to take an allergy pill. You can also get a nightly text with the next day’s weather. You can even The only reason we can’t recommend There’s a great little tool called Tweriod receive a text when someone enters your Buffer as your sole social streamlining that will tell you exactly when they’re home or office, which is nice for peace of app is that it doesn’t include Instagram. online and active, based on when they mind when you aren’t there. Obviously, Instagram should be in your are posting. You can also use IF for things like marketing mix (Another nerdy note: It’s In combination with IF, BufferApp is concert tickets or Etsy items – IF they go not Buffer’s fault. Instagram requires that a winner (Note: Hootsuite is good too. on sale, THEN you get a text or email. IF you start any rule with them. The way Give their free trial a shot and let me you take a photo with your phone, THEN Buffer works doesn’t allow that.). know what you think!). it can save to Dropbox. There are literally For what it is, Buffer is incredible! At thousands of uses for IF. any time of day you can post, and it will Canva schedule it to go live at just the right Let’s say you’re posting, you’re tweeting BufferApp time. You can even highlight text on any and you’re blogging. However, you aren’t BufferApp is a great tool if you want web page and it will post that text at the thrilled with the results. Could it be that your posts to go out when your followers next best opportunity. your posts aren’t beautiful? Ten percent are active instead of when you think You can also see when your customers of the photos taken in the history of the of them. are online with your Facebook statistics. world were taken in the last 12 months, Continued on page 96 16 IFEA’s ie: the business of international events Winter 2015 Remember All Those Who Helped You Get Where You Are Today?

The IFEA “Fund for the Future” provides critical funding to ensure that the IFEA has reserves in place to protect against future economic shifts and realities in a constantly changing world; to allow the organization to keep pace with new and changing technologies necessary to communicate with and serve our global industry; and to support a continued expansion of our services, resources, programming and outreach around the world.

Pay it Forward With a Gift to IFEA’s ‘sponsor summit.’ Your donation will ensure that our world always has something to celebrate! Contact any IFEA Foundation Board, IFEA World Board, or IFEA Staff Member for more information. Individual and Organizational Contributions are welcomed and encouraged. All contributions are tax-deductible in the United States. For more information go to www.ifea.com. ENGLISH 101 By Jeff English, CFEE A SPIT AND A HANDSHAKE

One of the things that differentiates testing in law school from traditional college tests are the crazy hypothetical questions that have no correct answer. These questions evaluate a student’s ability to identify the legal issue, explain the applicable rule, analyze the question by applying the rule to a set of facts, and defend any conclusion that is reached. The question is never intended to have a “correct” answer, but rather it tests the student’s ability to “think like a lawyer.” Below is a hypothetical question related to a festival & event contract that is very similar to what you’d see in law school.

Let’s Give It a Shot! • Identify the parties – Clearly state who paid. A party seeking remedies can sue The Kentucky Sockeye SalmonFest the Agreement is between for restitution of any benefit that has not landed the big one. They just signed No • Term – There must be a specific length of been conferred. I’d highly recommend, Luck Bait & Tackle to become the title time in which the Agreement is effective however, that you not rely on the spit and sponsor of a festival celebrating a fish • Specifically define what each party a handshake and instead memorialize all that couldn’t find Kentucky swimming promises to do or deliver to the other agreements in writing! upstream or downstream in the mud- party. Now, look, I understand that all of you dy Ohio. J.R. Jayhawk, President of the ❍ When must performance occur? are not lawyers and so writing a com- SalmonFest, memorialized the deal with ❍ Is there a specific form or perfor- plete contract for your festival is a pretty Bait & Tackle in fine Kentucky tradition. mance of delivery? daunting task. More than anything, I’d They spit on their palms, agreed the • Renewal periods like to just encourage you to review the sponsorship was valued $50,000 and ❍ Automatic right of renewal? contracts that you have for sponsors and then shook on it. • Fee vendors to make sure they incorporate As SalmonFest approaches, advertising ❍ Policies for refunding the fee the items listed above and that all details for the event ramps up. Unfortunately, ❍ Policies for late payment are updated. As always, if you have any Emily Wildcat, who coordinates all print • Cancellation questions, please feel free to contact me and media advertising for the SalmonFest, ❍ Who may cancel the event? at [email protected] with any questions. forgot to include Bait & Tackle as the title ❍ What happens if the event is can- sponsor. Further, representatives from Bait celled? & Tackle are not provided tickets for the ❍ Refunds? Note that in the week of Jeff English, CFEE is the Sr. Vice Salmon Launch, the opening ceremony the cancellation, most of a festival’s President of Administration/General and largest event of the SalmonFest. hard expenses have already been Counsel of the Kentucky Derby Festi- Bait & Tackle is furious and claims J.R. realized. Most of the advertising for val. After graduating from Washburn Jayhawk lied to them about what they the event has also happened. University School of Law (Topeka, KS) would receive for the $50K. Jayhawk retorts • Intellectual Property rights - parameters in 2004, Jeff worked in politics and claiming that he didn’t remember tickets or upon which your IP can be used practiced law before joining the KDF signage as part of the deal and that Bait & • Indemnification/Assumption of Risk staff. He is charged with overseeing all Tackle just wanted to be a good corporate ❍ Festival indemnifies sponsors of Festival’s legal issues and serving citizen by supporting the Festival. Bait & ❍ Vendors indemnify the festival as its risk management officer. He also Tackle files suit claiming that the Salmon- • Insurance manages the Merchandise Depart- Fest breached their contract. SalmonFest ❍ Policy limits and additional insured ment and the 501(c)3 not-for-profit responds by saying, “What contract?” language. Kentucky Derby Festival Foundation. What are the essential elements of a contract for Festival and Events? Is there So Was There a Contract a contract? Between Salmonfest and When looking at a contract for festivals Bait & Tackle? & events, here are some basic elements to Yes. In most instances, an oral contract consider (note that the elements in bold is valid. In this case there will be evidence and italics are absolutely essential to any showing Bait & Tackle did not receive contract): the full value of the sponsorship fee

18 IFEA’s ie: the business of international events Winter 2015 TWO PROGRAMS GUARANTEED TO INCREASE YOUR SPONSORSHIP REVENUE!

International Festivals & Events Association

SPONSOR SUMMIT Sponsorship is the fuel for the festival and events industry engine. Strengthen the partnerships you have built with your festival’s sponsors by hosting an IFEA Sponsor Summit. When sponsors have to make difficult resource allocation decisions, they will remember the sponsor properties that gave them the tools and ideas they need to gain even greater value from their sponsorship investment. SPONSOR AUDIT Are you getting the most out of your sponsorship program? Is your sponsorship program performing at its peak or could it be strengthened? Have you identified and valued all of your sponsorable benefits and assets; or is their valuable ‘real estate’ going untapped? Have you been so busy recruiting, servicing and retaining the sponsors you have that you haven’t had time to step back and evaluate your overall sponsorship program to see if there is room for improvement? If all of these questions have left you with even more questions, it may be time for an IFEA Sponsorship Audit!

To set up a Sponsor Summit or Sponsor Audit or for more information about these valuable IFEA programs, please contact: SYLVIA ALLEN, CFEE +1-732-241-1144 • [email protected] International Festivals & Events Association 2603 W. Eastover Terrace • Boise, ID 83706 • USA Phone: +1-208-433-0950 • Fax: +1-208-433-9812 www.ifea.com THEY SAID WHAT??? By Scott Fraser

Creating a Crisis Communication Plan First let me say what a pleasure and honor it was to be invited to present at this year’s IFEA 60th Anniversary Convention and Expo at the JW Marriott in Tucson this past September. For those of you who were able to attend, you know the sessions were jam-packed with great information, the exhibits were informative, the after-session activities were fun, and the location was spectacular. Personally, I was fortunate to make many new friends who either attended one of my sessions or who I may have sat with at general sessions, awards ceremonies or one of the social events.

Then you must decide what you will say. Of course, this will be dictated by the nature of the crisis, but you can list some general guidelines in your plan. For instance, vendors and suppliers will need to know how this will affect their business. The public will need to know how this crisis will affect their plans to attend. The media will need to be updated as often as you can. Social media will of course play an important part in dealing with any crisis. In your crisis communications plan, make sure you have simple instructions on how In any case, if you were not able to at- organization. Depending on the size of to post a message on any of the social tend, here is an abbreviated version of my your organization, you probably want to media platforms in which you participate. presentation on crisis communications. have five or six on your crisis team. Wait, Also, keep a current list of all user names This will be presented in two parts. This you only have three people on staff? Well, and passwords necessary to access these issue’s edition will be about the creation obviously they will all be part of your crisis social media outlets. That way, in case the of your crisis communications plan. In the team, but you should also have some out- person who handles social media in your next installment of this column, I will dis- side help. This can include local police and organization is not available in a crisis, cuss what to do when the crisis hits, and fire personnel and local public relations any member of the team will be able to how best to put your plan into practice. professionals. You must clearly define the post messages. So, what is a crisis? Sure, you can think roles of everyone on the team. Among the You also want to have the contact in- of any number of situations, but can you roles, one person must be designated as formation of everyone on your crisis team define it? The best definition says that a the spokesperson and one person must be listed in your plan. Make sure these are crisis is any situation that has a severe neg- designated as the final decision maker. kept up to date and include all possible ative impact on an organization’s reputa- When creating a crisis communica- ways to reach people. When a crisis hits, tion and/or bottom line. A crisis may place tions plan, one of the first things to do you may not have a lot of time to react. lives, reputation, and/or property at risk. is to define your audiences . . . all of If you have as much spelled out in your So, why don’t you have a plan? No stum- them. Who will be affected by this crisis? plan as possible, it will be that much eas- bling or stammering allowed! If you don’t The community? Your attendees? Your ier to implement. Also, know where you have a crisis plan in place, start the process, vendors? Your suppliers? The media? will meet in times of crisis. Your regular today! If you have not had a crisis involv- Local legislators? And most important of office may not be available, so be sure to ing your event or organization, consider all, make sure you do not leave out your have an alternate location that is accessi- yourself fortunate. And it is not a matter employees as a key audience. ble to all. of “if” but “when” your crisis will happen. Once you have decided who your OK, let’s fast forward a bit and assume Since that is the case, why not follow the audiences are, you have to decide the best you have created your plan or already Boy Scout motto and “Be Prepared.” way to communicate with each. Will you have one in place. Don’t let it just sit in How do you begin? I’m glad you asked. use email, text, mass media, phone calls, a folder (electronic or otherwise) or on First, you have to create a plan. You do news conferences, your website, Facebook, a desk or shelf. Practice! Set aside some that by gathering key personnel of your Twitter, or some combination of these? Continued on page 96 20 IFEA’s ie: the business of international events Winter 2015

THE UN-COMFORT ZONE With Robert Wilson When Stories Work Better Than Facts Recently I was asked by the sales manager of a company if I could reach his staff with a message he had been trying to “beat into their heads for months.” Uh, his words not mine.

He wanted me to accomplish what worse. The client called me multiple Later on, she confessed that her first he failed to do: inspire his sales people times with changes to her order. She was order with me was a test. She wanted to to spend more time pursuing smaller very demanding and had several special see how I would work with her. I passed. I accounts. He said they were all good pro- needs. I complied cordially. I was never was so happy that I had been patient with ducers so he couldn’t threaten them with brusque, but wondered how much more her because she became one of my top job loss, but the company depended on hand-holding this woman was going to customers for a long time. those smaller accounts because they made need. Even my partner got annoyed see- It worked! I could tell that my client’s up the bulk of their business. ing me on the phone so often with her; sales people connected with the story be- His sales staff only wanted to work with and said, “You need to cut your losses on cause it generated a lively discussion where the larger accounts because they generated that account!” several offered similar stories of their own. higher commissions. He said, they com- A few weeks later, the store owner vis- I then reinforced my message of “hidden plained that the small accounts took up ited my showroom at the Atlanta Apparel gold mines” by sharing another story with too much time, and were not worth it. Mart. This time I ended up working with them about a colleague who nurtured his They were cold to his logic. In order to her for several hours. She wanted to see fledgling customers to success by sharing convince them, I knew I needed to trans- everything we had. I was patient and po- his expertise in how to build a business. late the company’s mission into human lite, and did not rush her, but I grew more Because he took the time to help them terms. In short, I needed to come up with irritable by the minute. She took copious grow, they became loyal customers. a story they could personally relate to. notes, thanked me and left. I was furious - As I told each story, the sales people I did some research to find some good all that work and no order to show for it! imagined similar scenarios where they ones. Then I recalled a story of my own, A couple of days later, she dropped might benefit from working with their one I had not thought of since the 1980s off the largest order I had ever received. I own smaller customers. Annette Simmons, when I worked as a wholesale apparel was dumbfounded. My first thought was author of The Story Factor: Inspiration, salesman. Yes, I was a rag rep. One day at that such a small store would not have Influence, and Persuasion through the Art of the Miami Apparel Mart, a clothing store the necessary credit, and the manufac- Storytelling, said, “Story is your opportuni- owner stopped by my showroom to say turers would never ship this amount of ty to create in your listeners' imagination she did not have time to shop with me, merchandise to her. But that was not my an experience that feels real." but asked if I would visit her store on my decision to make. I placed the order and When you need to persuade, forget the way back to Atlanta. I agreed. waited to see what the factors would say. hard facts; instead share a relevant story Having never worked with her before, To my surprise the order went through that touches the heart. I did not know what to expect. When without a hitch. I arrived at her shop, I groaned. It was The clothing was shipped and a week later the smallest store I had ever seen. It was she re-ordered. Again, I was shocked. Com- Robert Evans Wilson, Jr. is an author, maybe 300 square feet. There was barely pletely baffled, I started asking other reps humorist and innovation consultant. He room to show her my samples. As I looked what they knew about her. I soon learned works with companies that want to be around the tiny space, I imagined the tiny that she was a maven. She had hundreds of more competitive and with people who order I might get. Nevertheless, I patiently loyal customers who would not get dressed want to think like innovators. Robert is worked with her. It took over two hours. without her fashion advice. The merchan- also the author of the humorous chil- When it was over - my prediction came dise in her store turned over every week. She dren’s book: The Annoying Ghost Kid. true - I received a mediocre order. had a multi-million dollar business that For more information on Robert, please As I drove away, I grumbled to myself she started out of her home before she ever visit www.jumpstartyourmeeting.com about the time I had wasted. But it got rented space in a commercial building.

22 IFEA’s ie: the business of international events Winter 2015 Time-Slot Reservation Tickets Dynamic Reserved Seating Interface Accurate Real-Time Scanning Encrypted Barcode Security In-Depth Reporting Immediate Access to Revenue LEADERSHIP AT ALL LEVELS With Gail Lowney Alofsin KISS Your Desk and Fall In Love The month of November features Thanksgiving and leads to weeks focused on gratitude. What are you grateful for? Your faith? Your family? Your health, friends, career?

community. So much of our success or failure begins in our minds.

Challenges: “Change the way you look at things and the things you look at change.” These are wise words by the late Wayne Dyer. We all face challenges in our personal and professional lives. If you are miserable everyday – is it due to a toxic work environment, a difficult boss or is it your attitude? Why not practice looking at things differently for three weeks and see if your challenges improve. It takes 21 weeks to change a habit In this day and age, we are blessed if we like? Could you envision yourself working which will serve to improve your mindset. have a job that we enjoy and find invigorat- there? Were you ready for a second date? ing. Yet every career has its moments. How Renewal of Vows: do you approach Monday morning? Are you Courting: It is time for a refreshed mindset. How ready for the best day? Sometimes we find You are now enamored with the com- we see ourselves and our lives can make ourselves missing that “spring in our step.” pany, position, career and would do any- us or break us. Liken yourself to a magnet, Think back to when you did not work thing to work there. In one of my first job attracting positivity or negativity. What for your respective company. How did it interviews out of college, I commented do you choose? Wake up and expect look from the outside? Were you attracted that I would “wash dishes” to work there good things to happen to you! The very to the company and career or was it the – I was so impressed with the resort. I got first thing in the morning, set patterns of sole job in the area? Have there been the job and did not have to wash dishes, success - prayer, meditation, yoga, a phone times in the past when you could not yet I truly would have. call with someone upbeat. Make sure you wait to reach your desk? Take a look back carve out at least ten minutes for you. to the time that you felt that way. It is Marriage: time to KISS your desk and “fall in love” You signed your paperwork and now Kiss Your Desk! with your job again. Let’s review a few what? Once I started one of my first careers, My father always guides us to “Accen- steps when falling in love. I found that it was not as glamourous as tuate the positive.” You can always find it looked from the outside. In addition to something to complain about. Counter Crush: this, people could smoke in the office (late each negative with three positives – and Wow! Take a look at that position, look 80’s) and I was not popular when I was KISS YOUR DESK! at that company! What an incredible successful in getting this changed. I decided place to work, I would love to work there. I would “create my own world” with Remember when you felt this way? What clients, colleagues, community, non-profits was it that attracted you to your current and stayed for over two decades by looking Gail Lowney Alofsin is an author, workplace – the people, the aura, the at the positive and creating a department speaker, adjunct professor and ping pong table? Take a look at what you and culture that I wanted to work in. business executive. Her new book, have and write down fifteen things that Your Someday is NOW – What are you appreciate about your company. Ca- Honeymoon: you Waiting For? has raised over maraderie with your co-workers? Flexible Some honeymoons do last forever. $25,000 for non-profit organizations work schedule? A parking spot? Casual That said, no job is perfect. There will be since it was launched in April 2014. dress on Fridays? Challenging projects? A people that you do not like, projects that A lifelong student and humanitarian, sense of stability? Post this list where you are not appealing and clients who are not Gail believes that we all have the ca- can see it and review it before you set out ideal to work with. Focus on the positive. pability to be a leader in our own lives, for the day. Why did you join this industry to begin influencing the lives of others with? Is it one step on your career ladder to positive peak performance and First Date: or do you plan to climb to the top? When success. She can be reached at Perhaps it is a visit to the company or you focus on the things that you do like, 401-640-4418, [email protected], an informational interview. How did this your mindset is focused on success for twitter: @gailalofsin and gailspeaks.com. “first date” feel? What were the people all – clients, coworkers, vendors and

24 IFEA’s ie: the business of international events Winter 2015

panning the globe, Kern Studios creates and produces Sparades in cities in North America, Europe, Asia, and Africa. It all began in 1932, when Kern Studios artists created the company’s first float atop a mule-drawn wagon for New Orleans Mardi Gras. Since then, the company has grown to become the world’s leading maker of floats, sculpture and props.

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www.kernstudios.com | [email protected] | 800.362.8213 Turnstiles: Marketing for Event Managers By Sean King

Five Marketing Questions to Review 2015 & Plan for 2016 For most of us, our events are in the expectations of what your marketing plan rear view mirror for the year 2015. Tents should seek to address and deliver. are down, signage is packed, sponsors are thanked, yet there is still some work to Question #1 be done. Does Your Marketing Reflect Your As we prepare for 2016 and the success- Mission? es to come, this is a great time to take a look back on the basics of your market- A long time ago, in some extended off- ing plan to evaluate its effectiveness in site retreat, leaders of your organization achieving the mission of your event and went on a deep dive of what they wanted your organization. to accomplish through your event or orga- With the advent of big data and nization. Years passed by and the mission analytics, every facet of the mechanics has pretty much remained intact but is it of an organization’s marketing can be still relevant to supporters and attendees? parsed to the narrowest parameter. While No matter if its been months or detailed analytics are possible, for most decades since your mission was last ad- organizations the limited resources of dressed, it is critically important that the time, budget and personnel make it organization pays attention to its most nearly impossible to take on analysis in a basic elements and incorporates them in meaningful way. some way into the marketing plan on an But in this time of reflection and plan- ongoing basis. ning for the New Year, we ask ourselves to The question you and your staff must set aside the daily dashboard to ask what answer is this: “Do we know why we are are the important questions. We need to hosting this event, selling these tickets, take some time to investigate the deep in- and promoting this event?” If you can’t sights that connect our data to our mission. answer that question, it might be a good Where is the heart? Where is the soul in time to start delving into why everyone is what we do? We find ourselves ensconced not singing from the same songbook. in ROI and conversion rates, which all Unless there is a connection between agree are necessary to keep our doors the mission, the marketing and the open and to make payroll. But in the end, members of the team – from paid staff to what are we achieving, and what role does newest volunteers and from all levels of marketing play in forming relationships seniority and responsibility - true success between those who support us and every might be difficult to attain. aspect of our event and our organization? There are FIVE basic questions and Question #2 themes to reflect upon and address in an Does Your Marketing Tell Your Story? upcoming staff meeting or planning session with your volunteers. These are fairly Storytelling in marketing has become universal topics that can be asked by a catch-all for consultants to promote in any large Fortune 500 company or small this instantaneous world of social media. community church, but they are intrinsic But what does it really mean?

26 IFEA’s ie: the business of international events Winter 2015 Time is at a premium for most every- It's the age-old question of measuring the audience, and we cannot waste much one. There are only so many hours in outputs vs. outcomes. Is it more important time on trying to address personal taste. the day for people to digest all of the that we drive the analytics to know that we The phrase “getting the word out” ties inbound sources of news. While news- had 73% of our readers open our emails into not only where and when we are papers, radio and traditional media have and 42% click thru and 5% complete the delivering our message, but what our seen drastic drop-offs in followers, the goal we wanted them to accomplish. message is. Most campaigns are relatively mainstream social media of Facebook, Or is it just as important, or even more benign but lack more for the inability Instagram and YouTube have more than so, to measure what the outcome of that of the message to be sent with enough taken up their space. goal was? And if so, how do we go about frequency and land directly with an creating the new metrics. audience that is impassioned to make an Why? These questions are the real grist for impact on whatever your measurable is. the 21st century mill of marketers. Caring The great thing about festivals and Because social has provided a great job about our followers and measuring the events is that the content essentially of building platforms for storytelling, why’s and what happened’s beyond just generates itself and with proper plan- people have become more connected to the trackable data is where intelligent mar- ning, you should have more than enough one another and to those things that are keters are headed. Are you in that space? content to entertain and delight your important to them. And what is more audience for a long time to come. important than one’s own news feed, Question #4 For those events run by organizations hearing stories from those we know and What is the Status of Your Current who have a busy annual schedule, even love and care about? Marketing and Communication better. There’s more opportunity to create No matter how small the niche, social Channels? content that is relevant to your followers media has been able to align those who and to keep them engaged in the next step are passionate and engaged and connect When was the last time you completed a of their journey through your organization. them to others resulting in solid growth full marketing and communications audit? when the most effective channels are If it hasn’t occurred in the past two to SUMMARY being leveraged for the right audiences. three years, you and your team have some Are these five questions the only ones Tapping into this passion is what it work to do. you need to ask? Of course not, but they means to tell your story. Remember, it’s There are too many changes to count are certainly important ones to get the not necessarily about you generating all of that have affected everything from your conversation started. the content on your own. It’s about having website to your email channels, not to Our hope is that by taking on some of members of your tribe do that for you. mention the explosion of social media these questions at the 20,000 foot level it From selfies at your event to minimal- opportunities including SEO, paid ads will get you and your team’s focus out of ly-produced videos to heartfelt love notes and more. Add in the traditional in-per- the weeds long enough to avoid dis- written to you in celebration of your suc- son touch points and the power of word cussing the actual tactics you employ to cesses, we’re talking about the sum total of of mouth and it’s probably a great time to deliver your marketing messages. the work surrounding your event helping analyze what you are doing, where you’ve We encourage you to take the time to to build the audience for the future. been and where you are headed. block out an hour or two to begin this con- Where do you stand? Are you happy? versation across all members of your team Question #3 Are your stakeholders receiving the infor- in a constructive and creative atmosphere. Are You Measuring the Right Things? mation they need? Are you developing The goal is not to point fingers or cast new audiences and attendees through the blame, nor is it to celebrate successes and There’s so much chatter about big data right channels? slap backs. The real goal is to address the these days. What needs help? Are you wasting higher level of your marketing plan so It’s wonderful to be served with ads of precious resources on elements of social the event and your organization move in things I care about… I think? media without a strategy? Are there other lockstep towards your mission. It’s great to know about the five or areas of opportunity that your team Best of luck on your journey! seven items that an algorithm believes would like to test, but you do not know would make my life more complete since where to begin? If you find yourself in need of assistance in I purchased a related product on Ama- If there’s one thing to put on your to- facilitating the conversation or conducting your zon. Maybe? These tactics are efficient. do list for 2016, it’s to conduct an audit 2016 Marketing Audit, please contact me at your But are they necessary? You decide. of your marketing and communications convenience. I’d be happy to assist with your We can and should harness all this data channels to affect an even more success- plans for event marketing in 2016 and beyond. for good. Marketers love this ability be- ful year ahead. cause we can eliminate wasting resources such as time or budget to concentrate on Question #5 messaging to people who find us relevant. Is Your Marketing (Ir)Relevant? Sean King has been consulting with However, with so many of us program- small businesses and non-profits orga- ming events for the general public, mass Relevance is a scary word and an even nizations for over 20 years. Currently, appeal is still important in building of a scarier topic when it comes to your mar- Sean is the Director of Marketing & larger community than parsing data to keting. Creativity and content develop- Communications for Youth Education exclude rather than include all. ment are difficult issues to address with in the Arts (YEA!), a non-profit organi- One can argue that with limited re- your team. Some marketing professionals zation based in Allentown, PA which sources we must do our best to maximize have spent countless hours of trying to teaches life lessons through music. He our investment in marketing. But with all craft the perfect message only to find it also blogs regularly at www.artsmar- of the opportunities presented, it may be provides only a negligible improvement ketingblog.org. You can follow Sean on in the best interest of us to look at all of in engagement. Twitter @skingaspire or contact him at: the data to understand the qualitative as At some point, we realize a portion of [email protected] much as the quantitative. marketing is art and highly subjective to

Winter 2015 IFEA’s ie: the business of international events 27 SAFELY DOES IT By Mark Breen

17 OVERLOOKED WAYS WEATHER CAN AFFECT YOUR EVENT

I think it’s fair to say that, as event organisers, we don’t always consider the effect that weather can have on our events.

We’re good at considering the weather the wet weather scenario along with the when we’re running an outdoor event as likelihood those teenagers towards the top it’s quite obvious how the weather may of the queue will want to run to get their affect us. What can be less obvious how- spot at the front of the stage. That running ever is the effect the weather can have on is a much bigger risk on a wet floor. ALL events, including indoor ones. Discussions similar to the above and I’ve worked with a range of clients on more have informed the accompanying a variety of events where I’ve raised the infographic entitled ’17 Overlooked Ways weather as an important consideration Weather Can Affect Your Event’. during the planning phase only to be met This is not an exhaustive list, but these with blank stares, challenges and even are the ones I encounter most often. Let’s the occasional laugh. None of the above take a closer look at some of them. bother me as it’s part of my job to work with clients so that they understand why The Sun we consider these things. If I’m effective Sunny and warm weather can sig- in doing that, then that client will likely nificantly impact on your event. In the always consider the weather in future, example outlined above, those queuing whether I’m involved in their event or outside may suffer from sunburn, heat not. stroke and more. They may need fluids. From a duty of care perspective, you may Running the Risk want to provide them with water and / In discussing the effects of the weather or shelter. Remember – they’re only there with clients and stakeholders I often use because of your event. the same scenario The sun can also affect the positioning by way of illustration of some of the of the stage if your event is outdoors. more obvious effects the weather can I’ve seen events where the sun is setting have. I describe an indoor concert event behind the stage. This can make for a very with a headline act popular among pretty photo opportunity but it can also teenagers. We discuss those teenagers that greatly impact your attendees’ enjoyment queue for 6 hours outside the venue to if they’re looking straight into the sun ensure they get up near the stage once while trying to enjoy what’s on stage. the doors open. We then discuss how the Another common issue arising out of situation changes if the weather is (a) good, sunny weather is that of staff not extremely hot or (b) extremely wet. turning up for work. This can often be It generally requires little further input the case with occasional, part time staff in on my part for us all to establish the risks particular. Being down staff in key areas and issues arising out of the situation. like behind the bars, security etc., can Chief among those risks identified is always have a significant impact on your event the resulting wet floor inside the venue in and your attendees’ experiences. Continued on page 99 28 IFEA’s ie: the business of international events Winter 2015 Your Event Has IMPACT… SHOW IT! Commission Your IFEA Economic Impact Study Today

In uncertain times, we must often remind those whose support we depend upon, of the important economic and social value that our festivals and events bring to the communities we serve. Having a credible and current economic impact study can do just this, in addition to increasing credibility with stakeholders, providing quantified data to sponsors, presenting reliable data to base future marketing and programming decisions upon and much, much more.

Unfortunately, this critical resource, especially with credible credentials, is often financially out of reach for most events even in a good economic environment. Recognizing this, the IFEA has created a cost effective, industry credible program to provide Economic Impact Studies at a budget-accessible investment. Call us today to learn more.

GETTING STARTED For more information about this valuable IFEA program, please contact one of our Business Development Directors: Steve Schmader, CFEE • 208-433-0950 Ext: *818 • [email protected] Ira Rosen, CFEE • 732-701-9323 • [email protected] Penny Reeh, CFEE • 830-456-3829 • [email protected] EXHIBITOR SPOTLIGHT

Proudly known as the “First Family of Fire- works,” Zambelli Fireworks is one of the oldest and largest American Fireworks companies. Today the family name is equated with quality, creativity and safety. Zambelli has presented artistic excellence in fireworks displays for over 100 years. George Zambelli, Sr., was the pio- neer of Zambelli Fireworks for over 65 years. His father, Antonio Zambelli, brought the artistry to New Castle, PA from Italy. George’s son, George R. Zambelli, Jr., MD, is now the Chairman of the Board of Zambelli Fireworks. Our year round staff of technicians, designers, office staff and administrators are here to assist and guide their customers in the development and implementation of their specific fireworks event.

How many employees that we have maintained many of our the IFEA for a number of years and are does your company have? customers for 20 or more years. We are proud to be the sponsor of the IFEA/ Zambelli Fireworks employs approxi- proud to bring this fireworks entertain- Zambelli Fireworks Volunteer of the Year mately 50 people year round. During the ment to festivals and events around the Award. Fourth of July period, that number swells country. to over 1,000 people. What is the best sales advice What is your newest product/ you’ve ever received? How has your company service that you have to offer The best sales advice I’ve ever received grown over the years? that attendees need to know is “Always be Honest”. It is the motto that Zambelli has concentrated on growth about? I work by. by region. We have established prior- Attendees need to know that there are ity regions and then concentrated on now products available to enable fire- What is your customer service modern service facilities allowing us to works in many locations that previously philosophy? increase our business while maintaining could not have a display. Close proximity My customer service philosophy is: our service levels. and low level products enable beautiful, Respond to customers immediately, re- safe displays in venues that would previ- member that without the customer there What areas do you serve with ously have been eliminated. is no work to do, and always educate the your product/service? customer so that they are comfortable Zambelli Fireworks serves 35 states and What is different about your with their buying decisions. territories of the United States. product/service vs. Your competitors? CONTACT INFORMATION Give us your ‘Elevator Pitch’ The quality of product that Zambelli about your product/service. can purchase at a good price, due to our Kim Ceyrolles Zambelli is proud to be the oldest and large volume buying power enables us to Project Manager best company in the fireworks display provide very competitive pricing to our Zambelli Fireworks business. We have access to many re- customers. Our staff, with generations 20 South Mercer St. sources and facilities strategically located of knowledge, can assist our clients in New Castle, PA 16101 around the US, allowing us to provide planning fireworks entertainment that [email protected] better service to our customers. Many will thrill their customers. 800-245-0397 of our technicians have been providing www.zambellifireworks.com entertainment for over 20 years. All of How many years have you these things add up to our being able to exhibited at the ifea’s expo? provide our clients the safest and the best We have been exhibiting at IFEA Expo fireworks entertainment. We are proud for many years. We have partnered with

30 IFEA’s ie: the business of international events Winter 2015 Winter 2015 IFEA’s ie: the business of international events 31 CONGRATULATIONS

Gold • Grand Pinnacle • Under $250,000 Sevierville Chamber of Commerce • Bloomin' BBQ & Bluegrass • Sevierville, TN U.S.A.

Sevierville's Bloomin’ Barbeque & Bluegrass is a family oriented event celebrating the beauty of spring, championship barbeque and world class bluegrass music. Bloomin’ Barbeque & Bluegrass takes place during Smoky Mountain Springfest in historic downtown Sevierville, Tennessee. Our Barbeque Cook-Off is an official barbeque championship of the state of Tennessee and is coordinated by the Sevierville Chamber of Commerce. For more information: Click Here

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The Annual Spring into Summer Festival began in 2007 as a very small show of community and military appreciation. It has continually grown throughout the years to include many forms of free entertainment including headlining concerts, carnival rides, stage shows, fireworks and more. The festival is now the largest event in the entire county and brings in over 40,000 people in one weekend. For more information: Click Here

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Gold • Grand Pinnacle • $250,000 to $750,000 BorderFest Association • BorderFest 2015 "Celebrating Korea" • Hidalgo, TX U.S.A.

BorderFest began in 1976 when a committee from the Hidalgo Chamber of Commerce set out to celebrate the American Bicentennial by commemorating the local border culture, the international setting, and the unique community spirit. Now celebrated each year on the first full weekend in March, BorderFest is a four‐ day plus extravaganza staged by the non‐profit BorderFest Association. BorderFest is the largest and oldest music, culture and heritage celebration in South Texas, attended by enthusiastic people of all ages, ethnicities, and tastes from Texas, many of the United States, Canada and Mexico. For more information: Click Here

Silver • Grand Pinnacle • $250,000 to $750,000 Edmonton Heritage Festival Association • Servus Heritage Festival • Edmonton, AB Canada

In the heat of the summer in one of the most northerly cities in the world, over 380,000 people make their way to Hawrelak Park –a 168 acre park on the banks of the North Saskatchewan River – that features a beautiful 12 acre lake, open grassy areas and walking trails. These people come to the park on the August long weekend not just for the sunshine and the beautiful scenery, but also for the 3 day Servus Heritage Festival – an annual tradition since 1974 which celebrates the many cultures of Canada. For more information: Click Here

Bronze • Grand Pinnacle • $250,000 to $750,000 Charlotte Center City Partners • Novant Health Thanksgiving Parade • Charlotte, NC U.S.A.

The Novant Health Thanksgiving Parade is a Charlotte tradition that has entertained and inspired audiences since 1947. Complete with dance and choral performances, marching bands from around the region, larger-than-life floats, balloons and some of your favorite characters. The parade kicks off the holiday season, Charlotte-style! For more information: Click Here

Proud to insure excellence Winter 2015 in the festivals IFEA’s & events ie: the industry business of international events 33 CONGRATULATIONS

Gold • Grand Pinnacle • $750,000 to $1.5 Million Des Moines Arts Festival • Des Moines, IA U.S.A.

The Des Moines Arts Festival®, Iowa’s only free, three-day celebration of the arts, celebrated its 18th-annual Festival June 26-28, 2015 with an exciting line-up of visual art, live entertainment, film, community outreach, interactive activities, eclectic foods, craft beer, and fine wines in Down- town Des Moines’ Western Gateway Park. At the heart of the Festival is the juried art fair. The Festival has truly put Des Moines, Iowa, on the map, drawing more than three million guests to the three-day event during the past 18 years. The Festival has something for everyone to enjoy and it’s all free to attend. For more information: Click Here

Silver • Grand Pinnacle • $750,000 to $1.5 Million Cherry Creek Arts Festival • Denver, CO U.S.A.

The Cherry Creek Arts Festival (CCAF) weekend event is a world‐class and award‐winning celebration of the visual, culinary and performing arts, and enjoys an attendance of 350,000 visitors over the course of the three‐day event. CCAF, since 1991, gives patrons the rare and special opportunity to meet and talk with international juried visual artists, sample fine cuisine, enjoy live musical performances and artist demon- strations, and entertain their families with interactive “ARTivities.” For more information: Click Here

Bronze • Grand Pinnacle • $750,000 to $1.5 Million Boulevardia • Kansas City, MO U.S.A.

Because a desirable society stands on principle and aspires higher, Boulevardia is no everyday experience. It’s a gathering unlike any other, one that elevates and combines the best aspects of beer, food and music festivals to relentlessly reward all who cross over our borders. It honors the rich past of our grounds while setting the agenda for future celebrations and sharing our commitment to important causes. It also highlights our good fortune to be able to regularly drink from our fountain of youth and truth: Boulevard Brewery. For more information: Click Here

Gold • Grand Pinnacle • Over $1.5 Million Kentucky Derby Festival • "The Stories You Tell Happen Here" • Louisville, KY U.S.A.

We stretched a famous two minutes into a month-long party. What the Run for the Roses is to horse racing, Louisville’s Derby Festival is to community celebrations. The Festival is one of the premiere events of its kind in the world and a proud five-time winner of the International Festivals & Events Association award for Best Overall Festival. It brings fun, excitement, international recognition and a spirit that is unmatched anywhere. When 1.5 million people gather to celebrate spring and the unique vitality of their community, the focus is on fun and the whimsical. For more information: Click Here

Silver • Grand Pinnacle • Over $1.5 Million Destination NSW • Vivid Sydney • The Rocks, NSW Australia

Vivid Sydney was first staged in 2009 as a winter festival based in the harbourside precincts of The Rocks and Circular Quay. The first event program included an eclectic lineup of contemporary music at the Sydney Opera House, lighting projections on several buildings around Circular Quay, an outdoor exhibition of light art sculptures and a program of talks and workshops at the Museum of Contemporary Art Australia (MCA) that were largely associated with creativity and digital technology. The first Vivid Sydney festival attracted an audience of 225,000. Vivid Sydney is now streamlined to deliver three clear programs: Vivid Light; Vivid Music and Vivid Ideas. For more information: Click Here

Bronze • Grand Pinnacle • Over $1.5 Million Portland Rose Festival Foundation • Portland Rose Festival • Portland, OR U.S.A.

At the heart of Portland’s popular culture for more than a century, the Rose Festival has its roots in tradition, with inspired programming that embraces both the contemporary and the nostalgic. Visionary city leaders started the festival during the first decade of the 20th Century to put Portland on the map and brand it “the summer capital of the world.” Little did they know that more than a hundred summers later the Rose Festival would be world-famous – both for its remarkable, award-winning events and as a leader in celebrating community values like volunteerism, patriotism and environmentalism. For more information: Click Here

Proud to insure excellence Winter 2015 in the festivals IFEA’s & events ie: the industry business of international events 35 Coffs Harbour Jinju City New South Wales, Australia South Korea

The City of Coffs Harbour is a major Jinju holds various festivals through- regional city on the Mid North Coast out the year including the Jinju of New South Wales, about midway Namgang Yudeung Festival, selected between Sydney and Brisbane. It is the as the Korean honorary representative principal city of the tourism destination festival and global fosterage festival in known as Coffs Coast, which includes addition to the Caecheon Art Festi- the delightful seaside and hinterland val, the first Korean local synthetic art communities of Bellingen, Sawtell, Co- festivals every October. Various other ramba and Woolgoolga. Highly valued festivals include the Jinju Nongae Fes- as a place to live and a popular holiday tival, which succeeds to loyalty and the The International destination, Coffs Harbour continues to independent spirits of 70,000 citizens, Festivals & Events attract people seeking a lifestyle change officials and soldiers as well as Nongae or place to enjoy a diverse and expand- who sacrificed her life for her country in Association announced ing range of festivals and special events. the Japanese Invasion of Korea in 1592 Click Here to view Entry every spring. and recognized the Click Here to view Video Click Here to view Entry 2015 recipients of the Click Here to view Video

“IFEA World Festival Dubai industry; a vibrant hub for knowledge United Arab Emirates and leisure, commerce and trade and a & Event City” award place where optimism, leadership and during the 60th community drive make the impossible happen. This is truly a remarkable city. Anniversary IFEA With an inspiring, diverse and exciting annual calendar of events covering the Convention & Expo genres of gastronomy to sport, music to in Tucson, Arizona, heritage and all that’s in-between, Dubai plays host to world-class events including United States on Dubai World Cup, Dubai Food Festival, Gulfood and Dubai Shopping Festival to September 21, 2015. name a few. Also home to an ever-growing The IFEA would like Events are in the Dubai DNA, woven infrastructure of the very best hotels, venues into the very fabric of Dubai life; they’re and transportation options, the emirate has to congratulate all of our heart and soul. As the second largest become the destination of choice for visi- of the seven United Arab Emirates, Dubai tors from around the world – solidifying its our 2015 IFEA World is one of the world’s fastest growing cities. reputation as an exciting and energetic city In the blink of an eye, the emirate has that its residents are proud to call home. Festival & Event City transformed itself into a modern bustling Click Here to view Entry Award Recipients. metropolis at the forefront of the events Click Here to view Video

36 IFEA’s ie: the business of international events Winter 2015 Philadelphia Newcastle Rotterdam Pennsylvania, United States New South Wales, Australia The Netherlands

Famous as the birthplace of American Australia's second-oldest city, surround- Rotterdam is a young and vibrant city, Independence, the City of Philadelphia ed by a working harbour and glorious surf with more than 170 nationalities living offers much more than cobblestone streets beaches, was forged from coal, timber within its borders. It aims to be a ‘WE’ so- and historical landmarks. Cultural, culi- and sweat. Moving on from its rough- ciety, a community for everyone, regardless nary, artistic and ethnic treasures all weave and-tumble beginnings it has embraced of their origins, religious beliefs or skin together to create the beautiful fabric that a new outlook. Clever transformations of color. A community in which we are look- is Philadelphia and its surrounding coun- heritage buildings have seen former railway ing for what unites us, rather than empha- tryside. Philadelphia is a city of amazing workshops house Newcastle Museum; a sizing the differences. Festivals play an im- diversity and contrast. By day, explore four sandstone bank is now a French-inspired portant role in achieving this. In the words centuries of history and architecture, beau- bar sparkling with chandeliers; a brewery's of one of our visitors: “These festivals are a tiful parks, charming neighborhoods and 19th-century grain and keg warehouse now way of celebrating our unique Rotterdam remarkable museum collections. After the showcases craft beers. Arts projects, festivals identity. They have a great bonding effect sun sets, the city heats up with a vibrant and events have transformed five inner-city and turn us into a community.” performing arts community, adventurous precincts to create distinctive Civic, Cooks Rotterdam’s event calendar is based fine dining and special events of every Hill, East End, West End and the harbour- on the identity of the city and its people, conceivable genre, size and scope. side Honeysuckle development. Their alongside the ideas and creativity of the All this and more attracts more than 39 makeovers are all part of a 25-year plan to many festival producers and cultural million visitors to the Philadelphia region revitalise Newcastle, shoring up its position institutions based here. Events form part each year, sustaining 90,000 jobs in the as a vibrant regional centre and gateway of the city’s DNA and in turn the city is in hospitality sector and generating approx- to Hunter Wine Country. A top ten city the DNA of Rotterdam’s events. Rotter- imately $10 billion in annual economic in Lonely Planet's 'Best in Travel 2011' dammers are justifiably proud of their in- activity. The New York Times ranked and twice winner of the IFEA award for ternational port city, which stands open to Philadelphia #3 on its list of “52 Places to global festival and event city, this is where the world and is, as Wallpaper* magazine Go in 2015” behind only Milan, Italy and bohemian culture co-exists with surf cul- wrote, “fiercely committed to the new”. Cuba. There is no doubt that Philadelphia ture; where hip cafés and award-winning The municipality of Rotterdam, city has arrived on the world stage as an inter- restaurants flank an industrial port; where marketing organizations, festival pro- national destination and a first-class city. events and festivals bring the community ducers, and supporting organizations all Click Here to view Entry and visitors together; and where the land share the same vision. Locals also share Click Here to view Video meets the sea. This is Newcastle – a city of in the festivals and enjoy how Rotterdam contrast, change and endless possibility. – both in the Netherlands and interna- Sydney Click Here to view Entry tionally – is presented as a city with its New South Wales, Australia Click Here to view Video own distinctive identity, a city with an undeniable appeal. The city and its people are the main source of inspiration for Louisville Rotterdam’s events, which together tell Kentucky, United States the fascinating story of Rotterdam. Click Here to view Entry Click Here to view Video

bars, top-flight cultural events and nationally recognized restaurants. Add to that unique architecture, beautiful historic neighborhoods, innumerable Sydney is Australia’s event capital; it parks, family-friendly communities and leads the nation in attracting major new entertainment districts. You’ll come to events and the city calendar is constant- understand why Louisville is becoming ly replenished and enhanced through Louisville is an exceptional place increasingly attractive as not just a place a diverse array of sporting, cultural and infused with the spirit of possibility. to live and work, but a place people lifestyle events. Sydney prides itself In fact, it’s been dubbed “Possibility want to visit and play in. on its capacity to host events of global City.” You can discover one-of-a-kind Click Here to view Entry significance; it shows up for events, par- museums, world-famous bourbon Click Here to view Video ticipates in achieving their success and celebrates the enrichment they bring. Click Here to view Entry Click Here to view Video Winter 2015 IFEA’s ie: the business of international events 37 2015

The IFEA / Zambelli the support of over 4,000 Volunteers, especially volunteers like Sheri Howard. Fireworks Volunteer of Sheri has volunteered with the Festival for the Year Program rewards our member’s supporters who give so unself- 20 years, dedicating hours of service to ishly of their time. Although, annually, one individual must ultimately not just one, but several different events. be named Volunteer of the Year, hundreds are recognized by our mem- Sheri first got involved as a volunteer in 1996, helping with the Republic ber organizations and affiliated associations as the backbone of our Bank Pegasus Parade. Sheri says she was industry. Whether small or large, special events and festivals through- “hooked” from that very first parade. out the world consistently bring to our attention the talents of their Over the years, she’s continued to support the parade as a volunteer, moving up the most committed volunteers. To select one is a daunting task; to learn ranks to become Volunteer Coordina- the stories behind their contributions has been an honor. The follow- tor. Sheri also branched out and began ing outstanding volunteers were selected as Semi-Finalists in the 2015 helping with several other Festival events including the McDonald’s Thunder Pre- IFEA/Zambelli Fireworks Volunteer of the Year Awards Competition. view Party, U.S. Bank Great BalloonFest, Marathon and miniMarathon, and Stock LuAnn Chapman Gatts world and theater world has helped Yards Bank & Trust Company $1 Million Nominated by: Grapevine CVB, provide fun and exciting changes with Dollar Hole-In-One Golf Contest. Grapevine, TX creativity from the arts side for the events. She has worked in many areas of the Dave Roser LuAnn has made festivals over the years holding chair Nominated by: Cultural Festivals, St. a huge contribu- positions for volunteers, gates, food Louis, MO tion to the vendors and the People’s Choice Wine success of many Tasting Classic just to name a few. She Dave Roser has of the festivals is a past Chair of our GrapeFest festival. been at the and events that helm of the happen in Sheri Howard Operations Grapevine, TX. Nominated by: Kentucky Derby Committee for As a take charge Festival, Louisville, KY Cultural kind of person, Festivals for 14 she has volunteered as well as chaired The Kentucky years. This festivals and has always had the attitude of Derby Festival is included the “do what has to be done to get it done” no a not-for-profit Saint Louis Art matter the time and effort involved. She organization Fair (2001-present), St. Louis Jazz and has been a full time volunteer putting in which annually Heritage Festival (2001-2008) and The as many hours as our managers working produces one of Big Read Festival (2006-2010). He has from 7 a.m. until 1 a.m. most nights the world’s taken on this role with pride and selfless making sure we have enough help to premiere diligence. complete the task at hand. She has done community Dave is responsible for managing the this at the Main Street Days and GrapeFest celebrations in operational resources of Cultural Festivals festivals for over twelve years. She always Louisville, Kentucky. Each year in the (Saint Louis Art Fair), overseeing set-up finds a way to work through a variety of spring, the Festival produces nearly 70 and tear-down, and serving as operational opportunities by helping solve and create events during the two weeks leading up support to volunteers, committee chairs, new and different experiences at our to the Kentucky Derby horse race. None city personnel and artists. Dave is the events. Her expertise in the business of those events would happen without staff’s go to person for just about anything.

To view information on this year’s winner and past Volunteer of the Year winners, Click Here. For more information about the IFEA/Zambelli Fireworks Volunteer of the Year Award, Click Here

38 IFEA’s ie: the business of international events Winter 2015 Good Great CFEE Maybe it’s Time to be Recognized for What You Bring to the Table.

As a professional in the Festivals & CFEE (Certified Festival & Event Execu- Events Industry, you know the difference tive), the IFEA’s professional certification between Good and Great. You’ve dedi- program, provides the essential difference cated yourself to the “whatever it takes” between good and great among profes- approach that has become your hall- sionals in our industry. It signifies the mark. You understand the importance highest level of achievement. Attainment and value of continuing to hone your of your CFEE certification provides recog- skills, growing your knowledge base, nition of your commitment to excellence, expanding your professional network, experience, and to your career, placing you and surrounding yourself with others in an elite group of the top festival and who have reached the top levels of their event professionals in your field. It’s a state- careers as well. ment of quality that you bring to the table.

For more information about the IFEA’s professional certification program, and our 2015 CFEE FastTrack® Program, contact Cindy Lerick at [email protected] or call +1-314-614-7152.

The CFEE Professional Certification Program is Sponsored by 40 IFEA’s ie: the business of international events Winter 2015 Criminal Background Checks and Non-Profit Organizations By Pamela Mack

Non-profit organizations invest a great potentially damage your reputation? Sex Offender Registry Search – While deal of time, energy and money into their • Will the volunteer provide transportation the National Criminal Database Search reputation in the community. Without or make deliveries for the organization? does have some sex offender records, if community trust and involvement, the sex offender registry information is need- organization may cease to exist. Just like Considering these and other questions ed, a check of the national registry should any business, employees should be screened can help you to make a decision about accompany a database search. for prior criminal records in order to whether to screen, and what particular mitigate the risk of negligent hiring and searches to run. Motor Vehicle Report – State DMV’s to protect your organization. But, what can provide a driving record of your vol- would happen if trust was lost because of How Should I Screen unteer or employee. the actions of a volunteer? What if someone Volunteers? with a known criminal history re-offends, Unfortunately, there is no single search For a thorough check, a combination of while volunteering for your organization? that will provide every bit of information county court records, a national database No one can prevent all bad things from about a volunteer, but there are some search and a sex offender registry check happening, and no one wants to live in a searches to consider to help make you or Motor Vehicle Report when warranted, world of fear and risk avoidance. That be- aware of pertinent information. is the best way to locate records. A back- ing said, there are some steps to consider ground screening provider can help you set which can provide your organization National Criminal Database – This data- up a protocol that meets your needs and with a better level of confidence, based base is a compilation of records from many budget, and should be able to offer you dis- on having some important information sources in most states, and is a good way to counted pricing for your non-profit status. about your volunteers from the start. throw a net over the country and see what In short, perform a background screen you catch. The information is by no means when necessary to rule out any records that Should I Screen My comprehensive or necessarily up-to-date are adversely related to the duties of the vol- Volunteers? and must be confirmed at the county level unteer. Screening will help you know more Criminal background screening for prior to using the information for hiring about your volunteer, mitigate risk and volunteers is a process similar to screen- decisions. Some sex offender records are protect those who serve you, while keeping ing employees, and is treated as such in also included in the database, although not your organization and reputation safe. the industry. Many organizations screen a comprehensive record of all fifty states. all of their volunteers. Even if you feel this is not necessary, there are some key County Court Search –County Courts Pamela Mack is the Vice President volunteers that deserve a closer look. are the best source for records and should of Business Development at Occu- be included in your search. Searching screen, LLC in Vancouver, WA. She • Does your volunteer work with all the counties they have resided in for can be contacted at: pamelam@oc- children? the last seven years will give you a much cuscreen.com or 1-888-833-5304. • Do they have access to financial more accurate result. If that is not feasi- For more information go to: reports, funds, or private information? ble, adding at least the current county of www.occuscreen.com • Do they hold key positions in your residence can be helpful. organization where they could

Winter 2015 IFEA’s ie: the business of international events 41 “Saving for a RAINY DAY” Adding NEW REVENUE Generating EVENTS By Michelle Elliott

42 IFEA’s ie: the business of international events Winter 2015 It is important to understand the ry juice, varietal vinegars and even sour in organized running events. Overtime history behind any event prior to adding beer. The cherry industry has seen a 500% running event participation has increased new programming. You should know increase in sales over the last five years in between both men and women, particu- the demographics of the attendees, the cherry juice and cherry juice concentrate. larly women. In 1990 there were a total surrounding area, and also look at trends. There have been numerous studies done of 4,797,000 running event finishers; The National Cherry Festival is an eight regarding the health benefits of cherries 75% were male and 25% were female. day Festival held annually in Traverse proving that they reduce inflammation, In 2013 there were a total of 19,025,000 City, Michigan. It attracts over 500,000 help ease arthritis and gout, aid in sleep, running event finishers; 43% were male people over the span of the entire week. and could also help athletes reduce mus- and 57% were female. Not only did the The Festival is known for its air shows, cle damage to recover faster from a tough entire population of finishers increase parades, fireworks, amusement rides, workout, according to a growing body of but women were now the dominant Fourth of July celebration and of course research. gender within the running community. its cherries. The Cherry Festival was cre- Once you are ready to begin devel- Aside from the increase in participation, ated from the “Blessing of the Blossoms” oping a concept for an additional way studies also show that more people are festival, which started May 22, 1925. The to generate revenue it is important to participating in longer distances. Women “Blessing of the Blossoms” festival started understand the basic demographic in- also show an increase in participation in when Traverse City businesses partnered formation of the audience. What are the this category. 61% of people that run half with local cherry farmers to promote the spending patterns of these demographic marathons are women. growing industry. The “Blessing of the groups? Are there national or local trends A market assessment concluded that Blossoms” festival was so successful that that will affect the attendance? A success there are three main areas of Michigan in 1930 it was made into a three-day in one town will not guarantee a success that runners are traveling from to attend affair. On July 19, 1928 the first official in another town. Surveying attendees and the Festival of Races. The data shows that “National Cherry Festival” took place. collecting demographic information is the most participants in the Festival of During World War II, the National Cherry extremely important prior to making a Races are from Traverse City. Numbers Festival was suspended for six years. After decision. show it is also heavily concentrated in the its six year suspension, it was held in The National Cherry Festival has always surrounding area of Traverse City. South 1948 and has been held annually since had success with its footraces (Festival of of Traverse City, From Grand Rapids to then. In 1964, it was voted and approved Races). These foot races have been one of Holland is another concentrated area in for the festival to go from a three day the largest revenue centers for the Cherry Michigan where runners are traveling to event to a five day event and again in Festival for the past 40 years. In 1973 a race. Most racers are from Michigan, there 1968 the festival was approved to be an man named George Kuhn, founder of are however racers that are traveling to at- eight day event. The Festival is typically the Traverse City Track Club, established tend the races from Florida and Indiana. held in the first week of July. The mission the Meijer Festival of Races. The Festival Once the decision to add new races of the Festival is to celebrate and proof Races began with only one distance, was finalized it was important to build mote cherries, community involvement a 10K (6.2 miles). In the 1970’s, a board a successful event. The National Cherry and the Grand Traverse Region. Traverse member suggested that a marathon be Festival knew that by adding two new City is known as the ‘Cherry Capital of added to the race, however, Kuhn stated, race distances close to their existing races the World’ producing over 75% of the “Well, there are not many marathoners (5K and 15K) they could inevitably can- nation’s tart cherries. The city is con- around so let’s just do a 10K.” Kuhn is nibalize a race. After doing more market stantly being praised by the media for its a runner himself and still participates research it was clear that the registration natural beauty as it is situated right on in the race today; he has not missed an fee for a half marathon would be twice West Grand Traverse Bay, not too far from event since 1978. In 1979 the first 15K as much as what we were collecting for the Sleeping Bear Sand Dunes on Lake (9.3 miles) was started and had 600 the 15K. Therefore any cannibalization Michigan. runners. In 1983, the 15K reached in of the 15K would in the end be worth it. The strategic plan of the National peak participation with 1650 runners. In There were specific items that we knew we Cherry Festival is to focus on “saving for 1989, the first 5K (3.1 miles) was added. would need to add in order to make the a rainy day”. It was mentioned that with In 2007 there was a large focus in the half marathon appealing to runners. It is any event it is important to recognize that potential the race could have and from important to have accurate timing, a well you only have a certain number of days to 2009 – 2013, under the direction of Lisa thought out race course, a finisher’s med- make your money for the entire year. The Taylor, the race attracted anywhere from al and an upgraded shirt. We knew that goal of the Festival was to look at build- 3,300 – 3,800 runners. we wanted more runners to sign up for ing strategic partnerships and also add Festival of Races participants were the half marathon as it yielded a larger new revenue generating events that might surveyed prior to making any decisions revenue so we strategically marketed the help the funding model. The National and specific demographic information Festival of Races with a focus on the new Cherry Festival works closely with the was collected. The majority of the runners “Half Marathon”. Cherry Marketing Institute to promote were female and the average age was 40. Obviously the addition of another our treasured fruit. In 2013 we decided to While continuing to support the vision event can be an operational burden. It is continue to build our new revenue gen- of the Cherry Industry we knew we could important to analyze the costs associated erating events to promote the health and continue to build new programming that with adding a new event to a Festival’s wellness aspects of the cherry. The Cherry would help move past the “sweet cher- roster. This situation was unique in a Marketing Institute had followed trend ries, baked goods, and treats” that most sense that we already had existing races trackers that predicted that American people associate with the cherry and get that were in place. Most of the operation- dining would move beyond sweet, salting more people focused on the health ben- al expenses were already handled. There and fatty. In the following years, we’d see efits of the fruit. An industry assessment were a few additional expenses incurred. a plethora of tart, acidic and bitter flavors concluded that as health and wellness Additional permits, emergency respond- to choose from, as menus and grocery would become a larger part of today’s ers, timing equipment, race merchandise. stores feature flavors like fermented cher- society, so does running and participating We added a unique element to the race in Continued on page 96

Winter 2015 IFEA’s ie: the business of international events 43 Being LIKED is SERIOUS BUSINESS Ten Steps for Repairing and Protecting Your Online Reputation by Kate Zabriskie

“The worst customer service experience ever! The bed was dirty, and the bathroom had hair on the toilet seat. My dog refused to enter the room. He slept in the car. I don’t know why I didn’t do the same thing. Do not EVER stay here!!!!!!!”

“If you are offered a job at this place, run! Do not walk to the near- est exit. This company is an asylum. I have never worked with a more dysfunctional group of people in my life.”

“There are a lot of fake reviews on this site. Anyone who has ever been here knows there is no possible way on earth a real customer would say this place was anything but a pit. Enter at your own risk. You have been warned.”

44 IFEA’s ie: the business of international events Winter 2015 OUCH! THOSE HURT.

establishment is dirty, clean it. If people focused specifically on techniques for positive- hate working for you, investigate. Unless ly engaging with children.” you are the victim of competitor sabo- Third, ask the person to give you a tage, what you are reading is probably second chance. based in truth. If needed, revisit step two. And there it is, right there in black and “Please celebrate with us again. I believe white for anyone and everyone to see—the Step Six: you will be pleasantly surprised. My name is naked truth: what someone thinks of your Involve your team and communicate Kate. If you ask for me when you make your product, your service, or your organization. your improvement plan. You will reach reservation, I will take care of you personally.” Bad reviews can bite, wound, and sting. your goal faster if everyone in your or- Worst of all, a mountain of them can appear ganization understands what it is and is Resist the urge to be snarky, judgmental, in a matter of seconds. Social media, it’s a working toward it. or to correct your customers. Yes, some wonderful thing, until it turns against you. customers are wrong—however, pointing So, what’s a person to do when his or Step Seven: that out will not help. Lots of people are her online reputation is suffering at the When you are interacting with people, going to be watching how you respond to hands of others? Plenty. ask them what they think. You already others. Take advantage of the opportunity know some of them have no problem to be polite, helpful and solution-focused. Step One: sharing their opinions with the world, so People who rely on the reviews can often Take a deep breath. You can fix it. Not they will probably be willing to candidly tell when other customers are being diffi- overnight, but you can fix it. tell you the good, bad, and ugly. Asking cult. If you are gracious in your dealings your customers or clients for help can with them, you will win in the long run. Step Two: prove extremely beneficial. Get over any hurt feelings or embar- Step Nine: rassment, and do it quickly. The people “We are working hard to improve. Would Ask your happy customers to post who complain have done you a great you be willing to talk to me for a few min- reviews. Over time, your average will favor. It’s now up to you to decide if utes? Thank you. What two or three things improve. Obviously this approach only negative reviews are going to be the kiss could we have done differently in order to works if you are indeed making changes of death or a wakeup call. make your experience with us better?” and removing the causes of bad evalua- tions. If you are not, prepare for more of Step Three: If at all possible, have these conversa- the same reviews you’ve received in the Uncover everything that is being said tions verbally. You may be surprised by past because they’re coming. You simply about you. If you found a bad review in one the quantity and quality of information cannot turn off the social media tap. place, there are probably others. You will you are able to quickly gather. need to spend a few hours researching your- Step Ten: self online. Start Googling, and take notes Step Eight: As tempting as it may be, do not post of what you find and where. A word of cau- Once you have a clear sense of what fake reviews or go to a service to get tion: resist the urge to respond to anything. is going on with your business and are others to do the same. Apart from the fact Be strategic, not impulsive. You will need a on the road to smoothing out the rough that it’s dishonest, it’s also dangerous. If game plan before typing a word. spots, get back to the reviews. It’s time to you get caught, you will look even worse answer them. than you did before. Instead, get busy Step Four: First, thank the reviewer for letting writing more content to post on your site, Automate. Sign yourself up for Google you know about a problem and include press release sites, and other appropriate Alerts at www.google.com/alerts. If new something good about yourself, too. places. The more that’s out there, the less content mentioning your company shows visible a bad comments be. up online and Google sees it, the search en- “Thank you for your feedback, and I’m Followed closely, this 10-step plan for gine will send out an automatic alert letting sorry your son’s birthday experience with us a reputation overhaul could earn you five you know. There are also a variety of free wasn’t what you expected. We’ve hosted over stars. What do you think? and paid services that will monitor online a thousand birthday parties for children in search terms and any major review sites for our five years of business, and we strive to mentions, and will quickly notify you if new delight each of our guests.” Kate Zabriskie is the president information about you is posted. If you are of Business Training Works, Inc., a serious about managing your online reputa- Second, describe what you have done Maryland-based talent development tion, these services are extremely valuable. to prevent the issue from occurring again. firm. She and her team help businesses establish customer service Step Five: “We’ve taken a few steps to prevent what strategies and train their people to Once you have a good picture of your happened to you from happening to another live up to what’s promised. For more online grade, get ready to roll up your parent of a birthday boy or birthday girl. information, visit www.businesstrain- sleeves and start problem solving. If your Since your visit, our staff has taken several ingworks.com employees are rude, train them. If your classes to improve their service skills. They’ve

Winter 2015 IFEA’s ie: the business of international events 45 SECRETS of Successful Festival Entertainment

BY SHELBY BOND

46 IFEA’s ie: the business of international events Winter 2015 Over the past fifteen years I have been Sound & Light pass into the length of their performance. traveling the world performing at festivals Let the performer know if you are using You should also ask them how much clean and events. I have done shows at Con- your own sound system or if they need to up time they need. It is best to leave a bit ventions, Renaissance Faires, Theatre provide their own. Will there be sound/light of a gap between shows for the audience Festivals, State Fairs and pretty much any technicians on hand during the show? If to clear out. Try to never put two “Pass the other type of venue. so, let the performer know how to contact Hat” shows back to back. If you do there I learned my show, my skills and exact- them and if there will be time for a tech run- must be adequate time for the entire audi- ly what I could offer a job well before I through. If there is no projected sound then ence to leave and regenerate. set out onto the road to make my living set the stage a little more off the street and, You can listen to the end of their show this way. What I learned over the years, if possible, build or use natural sound walls. to decide if you feel their request is too however, is what these events can offer pushy, but most performers are knowl- me. That is, how what I bring to the event Stairs edgeable in keeping it causal and friendly. and what the event has going for it can If the stage is raised there should be If you are opposed to a “Pass the Hat” combine to make the most successful stairs at the front of the stage so that the show and the performer is used to this as production. performer can quickly go from the audi- part of their pay, you may request to “buy I have done shows indoors, outdoors, ence to the stage. This is also so that they out their hat” which would mean you on the ground, in the grass, in warehous- can bring audience members up onto the would pay an agreed upon amount to es, TV studios, halls, lodges, hockey are- stage. An added point: if you do not want have them not request these tips. nas, stadiums, restaurants, boats, casinos the performer to use a volunteer or if you and even palaces. My shows are a time- have a specific person you would like Flights and Transportation tested commodity. I know where a laugh them to use let them know in advance. In most cases, it is the festivals respon- is, what the audiences want, and how to sibility to provide travel whether it be air, whip a crowd into a frenzy of laughs and Seating ground or otherwise to the performer. In riotous applause. Why is it, then, that the If the performer is in the street in an many instances, the festivals have many show can go so well at one event and not open area, this is a non-issue. However, performers to book and arranging for all have nearly the same success at another? if you would like to set out seats, this is the travel can be a logistical nightmare, That is what I plan to explore in this what you need to take into account. After and as such, many festivals simply give the article. Based on the thousands of shows I you tell the performer how many people performer a travel budget. This must be have performed I have devised these eight you expect to attend you can ask them sufficient for round trip airfare and basic tips to help you help the performer do how many seats they feel they will need. ground transportation. Remember, if you their best to make your event a hit. They may have a request as to the seating choose to book the travel yourself it must lay out, as well. include round trip airfare, ground transpor- Shade It is best if a seating area is not open on tation to and from the airport and ground I often tell an event that if there are all sides. Using natural or created barriers transportation to and from the festival site. plenty of people at the occasion I’ll fill as at the rear and sides of the theatre helps to I hope these points help you under- much shade as you give me. People will designate more of a stage area and help to stand a performer’s needs so they can not sit in the sun. Not for long at least. If siphon an audience out, which is ideal. assist in making your event a success. it’s hot outside, shade is the number one thing to provide to get a big audience. Lodging Even if it’s not hot, people don’t want the Ask if the performer would rather stay Shelby Bond travels internationally sun in their eyes. in a host home or a hotel. If they would performing as “Cowboy Max” in a like to be hosted, find someone in the comedy, audience participation show Stage community that would like to share their with trick roping and bullwhips. His If you have the performer on a desig- home for a few nights. Generally, both shows have been an international nated stage instead of simply in the street parties feel this is an enriching experience. hit in front of over 700,000 people. on a “pitch” (space in street with ade- The house should be within walking dis- He received his training from “The quate traffic flow that is open enough for tance of the site and have Internet and a Second City” conservatory program the performer to do an impromptu show) washer & drier. The performer will not ex- as well as The Royal Academy of Dra- the stage should be elevated. It should pect to be fed. They may, however, need to matic Arts in London and has been also be offset from the walkway a bit be taken to purchase desired groceries. If a brought in to many events to instruct but always facing it. If there is a turn in a hotel accommodation is desired it should in interactive theater and improv. In street, placing a stage at the bend is great be at a reputable hotel (i.e.: Holiday Inn, addition, Shelby works in film and placement. If it is a prefab stage let the Ramada, or any major chain). television and has numerous credits, performer know this. If you are construct- including many national commercials, ing one then wood is always preferable Pass the Hat appearances in Mona Lisa Smile, to cement. Brown is better than black Many performers request donations at “Home Improvement”, Jay and Silent paint and, if the stage is outdoors, mix the end of the show, which is called “Pass- Bob Strike Back, I Am Sam, and some sand in the paint and it will create ing the Hat.” This composes a large percent even guest hosting “Love Line.” You a surface that will be much less slippery, of their income. When you are scheduling can hear more about Shelby and his especially in the rain. shows, ask the performer if they have in- shows at www.cowboymax.com. cluded their crowd gathering time and hat

Winter 2015 IFEA’s ie: the business of international events 47 TIME CHANGES EVERYTHING? By Wayne Mahar

I think we’ve all heard this saying. Here’s another saying…

"Time changes “They say time everything," changes everything. by Thomas Hardy. But you actually have to change things yourself,” by Andy Warhol.

48 IFEA’s ie: the business of international events Winter 2015 Which quote is more accurate, and first thing, you actually DO have to “change might, or might not be available to help what do these quotes have to do with things yourself” or at least change the way you out when you call them. That’s not severe weather safety? Let me explain… you prepare for your outdoor event. their job, they don’t have a commitment Time does NOT change everything. You Although the peak of summertime se- to you, or a stake in your event. Whoever is DO have to change things yourself. Here’s vere weather season is past, its never a bad in charge of monitoring weather, are they proof. Although it’s been four years since time to review “proper” severe weather constantly monitoring for sudden changes, the tragedies at the Indiana State Fair preparedness procedures. Start planning or just occasionally? Assuming these issues and the Ottawa Bluesfest, weather related for next year. Your severe weather safety are set, lets now deal with the potential for serious injuries and deaths continue. checklist if you will. To some of you read- “increased danger!” What I’m talking about Dateline Wood Dale, Illinois. August 2nd ing this, these safety procedures may seem is actual severe weather approaching or hit- this year. One dead and a dozen seriously obvious, but please read them anyway. At ting your venue at the same time you have injured at Prairie Fest as a storm blew in the least they’re a good reminder. 15,000 people watching your afternoon or causing a tent to collapse onto fairgoers. evening concert at the grandstand. A ton of 24 hours later, Dateline Lancaster, 1. WHAT’S YOUR PLAN? rowdy concert goers packed like sardines New Hampshire. August 3rd. Two dead, First and foremost, you need a Severe into the concert area and a severe thunder- a father and young daughter and many Weather Plan. A proper severe weather safe- storm warning or even tornado warning is injured as a storm hits a circus causing ty plan should begin with long range plan- issued for your area. Think Indiana State another tent collapse onto fairgoers. ning, meeting weeks and even months in Fair, or more recently, three summers ago, "The lawsuit claims that the busi- advance with all key people and discussing the Rogers Sarnia Bayfest in Sarnia, Ontario nesses lacked reasonable and adequate all possible severe weather scenarios. This Canada. Precision Weather Service moni- emergency response plans that would includes everything from different types of tored Doppler Radar and was on the phone ensure the safety of festival attendees in “weather events” to short and long “lead continuously with the Festival Director adverse weather." times” for sending people home or sending tracking the severe storm movement min- That quote was taken from a Chicago them to predetermined locations. ute- by- minute, which by the way came Tribune article dated 8/12/2015 regard- within five miles of the venue. ing the deadly Prairie Fest in Wood Dale, 2. KEY PEOPLE Illinois on August 2nd. Who are your “key people”? Law 5. KEY PERSON Note the phrase "adequate emergency enforcement and security; Emergency BEWARE! Do not mistake this for response plans." This phrase doesn't just Medical; your Public Relations person- #2. WHO is THE key person at your pertain to immediately before the storm nel; your managers; the “Voice of your event? Who is THE decision maker? In fast hits. It also pertains to well before the event”; the Announcer who is in constant breaking weather with large crowds, you storm hits when there is still time to do contact with your guests; and your front don’t have time to find your managers, call something. In both of these recent, tragic office personnel. I can imagine for some a meeting and vote on what to do. You events, it appears there WAS sufficient of these folks, you are saying to yourself MUST have someone, in the know with the warning, sufficient lead time to at least get “Why would I have them at the meeting?” latest information who can make critical people heading to a place of safety. The The answer will become clear later. decisions right now. More so, all your key Lancaster, NH event had a Severe Thun- people, from Law Enforcement to the main derstorm Warning in effect for 22 minutes, 3. PLAN OF ACTION office must acknowledge this individual issued by the National Weather Service. You will want to discuss types of severe as THE key decision maker so there are no Reports on the Wood Dale event say the weather and decide what your “Plan of questions or second guessing taking place National Weather Service had issued a Spe- Action” is for each. There should be a dif- in the midst of severe weather warnings. cial Weather Statement at least a half hour ference in your planning between what to Many fairs, festivals and concerts do not before the storm struck stating that strong do when a tornado threatens vs. simple have ONE key person in place, and this thunderstorms with damaging winds and heavy rains causing localized flooding can be a real issue! Again, the Indiana State hail were heading towards the area. of the grounds. Decide which “types” of Fair. Seven lives were lost, and even to this It’s the same story every year. A fair, weather will require people moving, and day the argument continues between Fair a festival or a concert. 30,000 people by people I mean everyone from patrons officials, Law Enforcement and the band attending or 30 people attending, the fact to vendors. If the weather is that bad, itself, Sugarland, as to WHO had final say is many in the outdoor event and concert where do you direct them to go? Desig- on “calling the concert.” Nobody made the industry are still not properly prepared to nate buildings and shelters ahead of time. call before the severe weather hit and after face severe weather. Since the Indiana State the fact, everyone points fingers at the oth- Fair, I’ve had the opportunity to speak at 4. THE WEATHER er. Designate THE key person well ahead of several major event conventions such as the Deciding on types of severe weather and time and make sure everyone knows who IFEA Convention & Expo and the Festivals contingency plans is generally the easy part. it is, and that key individual MUST have and Events Ontario annual convention. Now it gets tougher. For instance, WHERE direct and immediate access to the latest I’ve moderated panel discussions on severe are you getting your weather information information to make these key decisions. weather preparedness, run hundreds of from? WHO is responsible for monitoring When signing contracts with the bands, event organizers through my Table Top all the latest weather, storm movements, promoters, private security, vendors or severe weather exercise and written articles watches and warnings? Did you hire your anybody on your grounds, make sure they on severe weather preparedness. Unfor- own private meteorologist to work just for know ahead of time WHO the real KEY tunately, weather related tragedies are you and your event, someone you can call decision maker is if push comes to shove. still happening. In fairness, I believe in 24/7 with questions and concerns, even just a general sense, we are slowly becoming to call and say “I’m a little concerned, the 6. KEEP THE MAIN OFFICE better prepared for storms, but nowhere sky seems to be getting dark to our west.” INFORMED! near enough. Mistakes are still being A private weather company you hire works If bad weather develops miles away, made and people are still getting seriously for YOU and is concerned about YOU and chances are fair officials and concert goers injured and killed. What do we do? Well, YOUR event. Government weather services will hear about it. It will begin with a Continued on page 99 Winter 2015 IFEA’s ie: the business of international events 49 BY JESSICA SCHLIMME

TOP TEN

TIPS FOR FESTIVAL AND EVENT VOLUNTEER MANAGERS

50 IFEA’s ie: the business of international events Winter 2015 The 89th National Cherry Festival’s eight day you can get in their hands prior to your event will better the volunteer experience, celebration took place on July 4th, 2015. This was and in turn the guest experience having a trained and ready volunteer assisting my 5th year as the Festival’s Volunteer Manager. them at your event. It is important that Each year it is easier for me to grasp and know volunteers know what to wear, what to bring, where to park, who to check in what to expect based on my personal experience with, etc. This type of information can be of being caught in the heat of battle, planning and created and distributed in your volunteer manual or via email prior to the event. implementing ways that we can make things work Having information accessible to the volunteer prior to their first shift will make on the fly. In 2014, it took over 2,100 volunteers them better prepared and will cut down to help put on the Festival – giving a total of on any day of event confusion. 3. Have a Back-up Plan 20,000 hours to make it a success. The amount As a volunteer manager for the event, of help needed each year keeps growing as we plan for “no-shows.” Although the volunteer signed up or said that they will be add on additional events to our ever growing 8 there, emergencies happen and you are left to find someone to fill their spot, on scene day schedule. - last minute. Be ready for an unexpected gap by having alternate volunteers who can Attracting volunteers is a relatively easy roles tend to be more high stress and fill in when necessary. What happens in a thing to do - with so many options from responsibility. Volunteers keep doing what perfect world when all the volunteers show a variety of events to leadership positions, they are happy doing, and if they aren't up for their event shifts? Think about other there is an opportunity for something happy with their role or feel like they are duties ahead of time that they could do in to fit anyone’s schedule based on the not being utilized to their full potential, case this happens. Some ideas: Organizing time and effort they are willing to put there is a good chance they won't be volunteer t-shirts and nametags, beautifi- in. Retaining volunteers to come back around for your next Festival or Event. If cation of the event space (picking up trash, year after year has been a challenge, we the volunteer is going to be around chil- clearing tables, etc.), or helping write thank don’t have a high turnover rate but we do dren or involved with money handling, you notes to send out post-event. As long lose a handful or so. I have worked with you may want to run a background check as you have not wasted the volunteers time some fabulous volunteers, but lost some on them to make sure you are covered by having them sit around with nothing to excellent ones as well. Sometimes we on your end. All non-profit groups have do, you have achieved a win-win situation learn things the hard way…. My efforts in free access to the ICHAT Michigan State for your Festival gaps! writing this article for you is in hopes that Database, with the ability to run free back- this will help you and your event succeed ground checks on all of your volunteers. 4. Monitor and Evaluate in the 3 R’s of Volunteer Management: Groups Recruitment, Retention and Recognition! 2. Make Them Feel Welcome Just because a volunteer group signs Based on my own experience, and from Volunteering at your Festival or Event up for the same shift year after year, does listening to the wisdom of my colleagues, I should be an enjoyable experience for not mean they do not need interaction or have compiled a list of my top ten tips for the volunteer. This is something that they direction. Thank them, shake their hands, Volunteer Management. This will help you are passionate about and are willing to and let them know they are appreciated. avoid some of the problems of managing give up time out of their busy schedule Don’t take them for granted. Check with your team of volunteers no matter the size. to help with this event. Greet them when the volunteer or team on a regular basis, they arrive, SMILE and thank them. Show and ask the group leaders for feedback 1. Interview Them, Take Notes your appreciation that they showed up to post volunteer shift or after the event. & Do Your Research help. The more your volunteer feels com- You may find out something you really Giving the volunteer an opportunity to fortable and welcome, the more likely needed to know, which allows you to explain their strengths and talents will give they will be around to help at your next make changes accordingly- making their you a better understanding of what would event. If you can, hold an event specific volunteer experience better each year! be a good fit for their volunteer position. training prior to your Festival or Event. Once you have placed the volunteer in By providing this training, your volun- 5. Emergency Preparedness their position, follow up with them to teers will feel comfortable and confident While no one wants to think about make sure that it is indeed the right fit, to know what needs to be done at their emergencies, they do happen. It might especially in a leadership role. Leadership volunteer assignment. Any information be a simple skinned knee that requires a

Winter 2015 IFEA’s ie: the business of international events 51 Don’t over-use your volunteers by giving them too to know that there will be a party after to celebrate their hard work and dedication. many shifts, hours or positions. Watch for signs that a volunteer has over-committed, to avoid 9. YOUR Brand Ambassadors Volunteers like to be a part of an organi- burn-out. Talk to them and see if they would like zation that is known for their great work. Get them organization-identified nametags, to be on-call or a backup for some shifts. Try to be certificates, shirts or jackets. If your organi- flexible and find a schedule that works for each zation or event has limited funds, ask a local business to sponsor these shirts or nametags individual volunteer. to help cover the cost and in return, include their logo on the volunteer merchandise so Band-Aid or it might be something more it caused an issue at the last event. Having the community can see their support and serious like a thunderstorm. No matter well-rested and engaged volunteers is key to partnership of your Festival or event. Pub- the emergency, a plan should always be in the success of your event! lish photos of volunteers at work on your place. Most organizations have emergency website or social media page with shout plans and or evacuation procedures but 7. Always Look for Ways to outs (make sure to request their permission they are broad and long. An Emergency Improve prior to posting their picture.) Publish a Action Plan (EAP) gets the word out to the There are many volunteer management roster list of all volunteers that helped out at most important group of the volunteers. blogs, books and free resource websites your Festival or event in your event program A volunteer needs clear communication that you can access to share ideas and or post-event in your local newspaper. Peo- about who, what and when and a simple learn about the new and upcoming trends ple like to see their names and get recogni- clear action plan that can give them that in volunteerism. Another way to get great tion for being a part of a successful event. information. EAPs can be tailored to any ideas and see how your volunteer program event and can be changed as often as compares to other events out there is to 10. Get Feedback needed. They are detailed with a contact volunteer yourself! How were you treated? Survey your volunteers. Hear what they list for the event, which includes Event Did you feel welcome? How was their have to say. You can’t be everywhere at Staff, Fire Department, EMS, Police and training? Were you thanked? Sometimes the same time so it is nice to have some- the Community Emergency Manager. An having a first-hand experience, good or one provide the feedback that was right EAP can also have a list of procedures for bad, gives you the ideas and feedback to in the middle of the action. Asking a va- the event such as, lost child procedures, better your organization’s volunteer pro- riety of questions pertaining not only to event evacuation procedures, event can- gram. Sometimes you may find that you their volunteer involvement but also in- cellation information and event layouts are doing things pretty well compared to clude questions about the overall Festival showing the location of first aid equip- other organizations and events. and Event. Ask them for their feedback ment and fire extinguishers. Every volun- on how you could have improved their teer should have a copy of the Festival’s 8. The Power of “Thank You” volunteer experience. Surveys can be sent EAP in their volunteer handbook. The best way to keep your volunteers is out post Festival via free survey platforms to frequently acknowledge their help and such as Survey Monkey or Survey Gizmo. 6. Overtaxing Your Help contributions to your event or organiza- This will give you the information you Don’t over-use your volunteers by giving tion. The importance of a verbal thank need in order to see what changes need to them too many shifts, hours or posi- you cannot be overstated. Did you know be made for your next Festival or Event. tions. Watch for signs that a volunteer has that April is National Volunteer Month? Make sure you implement this into your over-committed, to avoid burn-out. Talk to Show your appreciation of their volun- post-event plans as this is an important them and see if they would like to be on-call teerism! Formal types of recognition thing to do after every event. or a backup for some shifts. Try to be flexi- such as awards or certificates are an easy And remember…. No volunteers = No ble and find a schedule that works for each and affordable way for you to demon- Festivals! individual volunteer. If they still feel obligat- strate your gratitude. Get in the habit of ed to help, put them in a position that is not also sending post event thank you cards Jessica Schlimme is the Volunteer so fast paced. Be sure to take note of this in or emails. Host volunteer appreciation and Corporate Membership Manager their volunteer profile. Knowing this about events if you can. A great way to recognize for the National Cherry Festival. Have questions about Volunteer Manage- a volunteer ahead of time can help you plan and thank your entire volunteer base is to ment? Need some advice or ideas for accordingly. It is possible that you might hold a post- event thank you party strictly your program? Feel free to contact have to remind them that signing up to help for the volunteers. This gives them own- Jessica at [email protected]. everyday might be too much for them since ership in your event and the excitement

52 IFEA’s ie: the business of international events Winter 2015

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For IFEA sponsorship opportunities, contact Steve Schmader, President & CEO at (208) 433-0950 ext. 818 or [email protected] 2016 IFEA WEBINAR SCHEDULE THURSDAY, APRIL 21, 2016 Live Online Festival & Event Website Audit Doug Rasch, Director of Online Marketing, Edgeworks Group, Irvine, CA THURSDAY, APRIL 28, 2016 Event Marketing from A-Z Sean King, Principle, Aspire Consulting Group, Allentown, PA THURSDAY, MAY 5, 2016 Is Your Event Ready for Severe Weather? Take the Test and See 2 016 Wayne Mahar, President, Precision Weather Service, Syracuse, NY THURSDAY, MAY 12, 2016 IFEA Webinar Secrets to Successful Sponsorship Retention Bruce Erley, CFEE, APR, President/CEO, Creative Strategies Group Denver, CO THURSDAY, MAY 19, 2016 Series Media Relations- Staying Cool When the Heat Is On Scott Fraser, Principal, Fraser Communications Group, N. Scituate, RI IFEA is pleased to present our 2016 Webinar Series! THURSDAY, MAY 26, 2016 Why Didn’t You Tell Me That Was Excluded Offering online educational sessions hosted by indus- Andrew Vandepopulier, Producer try leaders and special guests, the IFEA Webinar series Mike Rae, Recreation Sales Manager Carol Porter, Producer covers a wide variety of topics important to your Haas & Wilkerson Insurance, Fairway, KS organization’s success. THURSDAY, JUNE 2, 2016 Webinars are easy to attend . . . just view and listen to the presentation online Thinking About Cashless? Take a Strategic Approach from the comfort of your own computer - without even leaving your desk! No Jim Shanklin, Senior Consultant, Contratto, Inc., Seattle, WA Travel Expense Required. Can’t make the live presentation of the Webinar? THURSDAY, OCTOBER 13, 2016 All Live webinars are recorded and are available for purchase to watch at your A Spit and A Handshake leisure. What better way to receive great educational information by great pre- Jeff English, CFEE, Senior Vice President of Administration/ senters while saving both time and travel expenses! General Counsel, Kentucky Derby Festival, Louisville, KY

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THURSDAY, DECEMBER 1, 2016 • $59 - IFEA Members Contact: Nia Hovde, Director of Market- 16 Sensational Event Ideas and Trends from 2016 • $59 - Association Alliance Members ing & Communications at: [email protected] Ted Baroody, President, Norfolk Festevents, Norfolk, VA • $99 - Non-IFEA Members THURSDAY, DECEMBER 8, 2016 © Copyright 2016. The presentation, materials and content of these Webinars are the intellectual property of the Inter- Keeping Your Event Fresh – The Creative Process national Festivals & Events Association (IFEA) and the specific presenter for each webinar. They are presented for the Ira Rosen, CFEE, Assistant Professor, Temple University School of educational use of each paying customer to the IFEA. Any reproduction, rebroadcast or reselling of this webinar, or the Tourism and Hospitality Management, Point Pleasant, NJ content contained within, by an outside party, without the expressed written consent of the IFEA is strictly prohibited. Thursday, April 21, 2016 Sean on Twitter @skingaspire or contact sponsorship expert for the festivals indus- 11:00 a.m. – 12:00 p.m. Mountain Time him at: [email protected]. try. He founded Creative Strategies Group (CSG) in 1995. Prior to that time, Bruce Live Online Thursday, May 5, 2016 was the Vice President for Marketing and Festival & Event 11:00 a.m. – 12:00 p.m. Mountain Time Sales for the International, education- Website Audit al and cultural organization, Up with Doug Rasch, Director of Is Your Event People, where he directed sponsor sales, Online Marketing Ready for Severe entertainment marketing and merchan- Edgeworks Group, Weather? Take dising operations. At Creative Strate- Irvine, CA the Test and See gies Group, Bruce conducts all general Wayne Mahar, President consultation, including the development Having a user-friendly and Search opti- Precision Weather of property audits, sponsorship plans, mized website is key to successful events and Service, Syracuse, NY corporate sponsorship programs and festivals. Join us for an in-depth analysis training, as well as directs CSG’s ongoing by online marketing and SEO professionals This Webinar will feature a unique Table operations. Erley is widely acclaimed as into Event Industry websites. Don’t miss out Top severe weather exercise geared to outdoor a top presenter on sponsorship topics for on the chance to pick up practical online events. This exercise features developing se- the festivals and events industry. marketing tips, SEO best practices, and tools vere weather on a typical outdoor fair, festival to evaluate your own event’s website. or concert timeline. The clock is ticking. Your Thursday, May 19, 2016 If you would like your website to be decisions will be critical. The Webinar will be 11:00 a.m. – 12:00 p.m. Mountain Time part of the live audit, submit your Festival followed by a quick review of severe weather or Event’s URL to [email protected] by April safety for outdoor events and a few minutes Media Relations - 14th, 2016; up to 5 websites will be selected for Q & A at the end. Staying Cool for this live website audit. Wayne Mahar is the President of Pre- When the Heat Doug Rasch is a Google Certified cision Weather Service, a private weather Is On Advertising Professional. Doug began his consulting firm based in Syracuse, NY Scott Fraser, Principal internet Marketing and SEO Career in and the leaders in forecasting and safety Fraser Communications 2000, promoting Events and Live Theater for events in North America. Clients in- Group, N. Scituate, RI in Southern California, before joining clude The Academy Awards, MLB All Star Edgeworks Group. Doug is currently the Gala, Super Bowl concerts, San Francisco We’ve all said things we wish we could Director of Online Marketing at Edge- to LA AIDS Bike Ride, Oklahoma City take back, but when it comes to speaking with works Group. Heart Walk, most Hollywood red carpet the media you always have to be on your “A” events, Coachella, high profile weddings, game. There is no room for slips of the tongue Thursday, April 28, 2016 major concerts, New York State Fair, Los or stumbles. This session will give you some of 11:00 a.m. – 12:00 p.m. Mountain Time Angeles St. Patrick’s Day Festival, Toronto the basic “Whos, Whats and Hows” of media Nuit Blanche Festival, Boots and hearts relations. We will also discuss some Very Event Marketing Country Music Festival and many more... Important Points that all who deal with the from A-Z media should know. You will learn the proper Sean King, Principle Thursday, May 12, 2016 techniques for preparing for and taking part Aspire Consulting 11:00 a.m. – 12:00 p.m. Mountain Time in a media interview—what to wear, how to Group, Allentown, PA sit, etc. Remember it is not just what you say, Secrets to Suc- how you say it is equally as important. Twenty-six letters in cessful Sponsor- Scott Fraser is a veteran communi- the alphabet. The Event Marketing from A-Z ship Retention cations professional with more than webinar explores 26 ideas and concepts, one Bruce Erley, CFEE, APR, 30 years of experience. As principal of for each letter, to make your 2016 Festival President/CEO Fraser Communications Group (FCG), he and Event marketing more effective. Updated Creative Strategies provides public relations, media relations, for the 2016 event season, the A-Z session Group, Denver, CO crisis communications, government affairs reviews the basics and introduces the latest and voiceover talent for his clients who trends in advertising, marketing, social Finding sponsors is one thing. Keeping range from small non-profits, to interna- media, sponsorships and more. Marketing them is another. What are some of the secrets tional corporations. He has been hired to changes in the blink of an eye. Spend this to sponsor retention as well as generating protect the reputations of companies in fast-paced, informative hour to gain insight interest to upgrade a level. Bruce Erley will crisis, and gain positive public exposure on what will make your 2016 event market- share some of the secrets they use at CSG to for clients ranging from an emerging high ing plan a success. keep sponsors coming back from setting expec- tech company to established organi- Sean King is a Principle at Aspire tations, assuring successful engagement, inte- zations in healthcare. Sought after as a Consulting Group in Allentown, PA and grating the sponsorship into their organization public speaker, Fraser also is an adjunct has been consulting with small business- and creates incentives for future upgrades. professor at Salve Regina University in es and non-profit organizations for over Bruce Erley, CFEE, APR is a 30-year Newport, RI, teaching courses in Crisis 20 years. He also blogs regularly at www. veteran of the event marketing and spon- Communications and Public Relations. artsmarketingblog.org. You can follow sorship field and is regarded as a leading

56 IFEA’s ie: the business of international events Winter 2015 Thursday, May 26, 2016 Thursday, June 2, 2016 Department. He’s a 2004 graduate of 11:00 a.m. – 12:00 p.m. Mountain Time 11:00 a.m. – 12:00 p.m. Mountain Time Washburn University School of Law in Topeka, KS and received his CFEE certifi- Why Didn’t You Thinking About cation in 2013. Tell Me That Was Cashless? Excluded Take a Strategic Thursday, October 20, 2016 Andrew Vandepopulier, Approach 11:00 a.m. – 12:00 p.m. Mountain Time Producer Jim Shanklin, Senior Mike Rae, Recreation Consultant Catering is Sales Manager Contratto, Inc., for Show, Carol Porter, Producer Seattle, WA Concessions Haas & Wilkerson Insurance, Fairway, KS are for Dough: Now that all US consumers have “em- The Keys to a The biggest misconception about event lia- bedded-chip” credit and debit cards, and all Successful Food bility insurance is that there’s little difference retailers are required to use chip-reading/NFC and Beverage from one general liability policy to another. (Near-Field Communications) Point of Sale Program It’s a dangerous assumption and could lead devices, cashless transactions are inevitable for Mary Ann Dilling, Director of Business to catastrophic consequences for you and your festivals and events. Your visitors will expect Development event. In this session we’ll review some of the and demand non-cash transactions from all of Experimental Aircraft Association, standard and specialty exclusions that could your points of sale. Join Jim Shanklin, CFEE Oshkosh, WI lead to an uninsured claim and show you for ideas on how to strategically` address the how to find them before it’s too late. inevitable changes, minimize the “push-back” Come and take part in a fun filled ed- After graduating from the University from board members and vendors and avoid ucational Webinar on everything you ever of Central Missouri with a degree in other pitfalls of moving to a cashless event. wanted to know about the Food and Beverage Business and Education Andrew Vande- Jim Shanklin founded Festivals.com in industry. Menus, accountability, commission populier began working in the disaster 1995 and has been a 20-year IFEA mem- structure, and commemorative pieces are just and catastrophe claims field for Farmers ber. Now with his new company, Contrat- a few of the topics that will be covered in this Insurance. He spent 3 years working to, Inc. he is working with IFEA members Webinar. around the Midwest handling all types of in cashless and sponsorship projects. Mary Ann L. Dilling, CFEE is currently claims from hail to wildfires. In 2010, An- the Director of Business Development drew joined Haas & Wilkerson’s Fair and Thursday, October 13, 2016 for the Experimental Aircraft Association Festival division and has been serving the 11:00 a.m. – 12:00 p.m. Mountain Time (EAA) in Oshkosh, WI. As the Director insurance and risk management needs of of Business Development, Mary Ann’s the event world ever since. With Clients A Spit and A team encompasses three areas: Exhib- all over the country ranging from the Handshake its, Advertising and Sponsorship. The largest fairs in the nation to the smallest Jeff English, CFEE, team currently recruits more than 800 festivals, we have a product for all types Senior Vice President of exhibitors during its fly in AirVenture. of events. Administration/ Before November 2015, Mary Ann was General Counsel the Director of Events and Hospitality at Kentucky Derby Festival, EAA for the past 3 festivals seasons where Louisville, KY her department was for responsible the F&B program; the Sales Program for EAA’s The list of complex legal issues facing the venues; the Housing Program that secures festival and event industry continues to grow the over 2400 room nights for their annu- each year! Let’s spend an hour discussing al event AirVenture; the Event Admin- your event’s legal standing on issues such as istration Program ; and A/V Program. protestors, waivers, personal copyrights, risk Previously she served as the Executive management, drones, and conceal & carry Director of Fond du Lac Festivals for the laws. We’ll also answer the age-old ques- past eleven festivals seasons. tion of whether contracts agreed to the old fashioned way – with a spit and a handshake – are legally enforceable! There will be plenty of time for Q&A to help save money on some of those legal bills. Jeff English is the Senior Vice President of Administration and General Counsel for the Kentucky Derby Festival. For eight years he’s managed KDF’s legal work, along with serving as the Executive Di- rector of the non-profit KDF Foundation and supervising the KDF Merchandise

Winter 2015 IFEA’s ie: the business of international events 57 Thursday, October 27, 2016 Thursday, November 10, 2016 Thursday, November 17, 2016 11:00 a.m. – 12:00 p.m. Mountain Time 11:00 a.m. – 12:00 p.m. Mountain Time 11:00 a.m. – 12:00 p.m. Mountain Time

Maximizing Your Capital Ideas: C’mon, Get Revenue Through Identifying, Appy: How Online Sales Securing and Mobile Gamifi- Kendra Wright, President Retaining Quality cation Inspires Saffire, Austin, TX Sponsors People to Diana Mayhew, CFEE, Emotionally Are you getting the most President Invest in bang out of your digital buck? There’s more National Cherry Blossom Festival, Wash- Your Event to ecommerce than just “selling stuff”! You ington, D.C. Kevin Bridges, Technology Director can utilize your website to facilitate business Stephanie Young, Editorial Strategist with sponsors, vendors, renters, and more. This important Webinar will focus on Elizabeth Paolini, Marketing Director When you do sell online, you can also learn topics that are critical to sponsorship success: Event Quest, Kansas City, MO how to maximize your revenue per sale! Join Expanding your prospect base and keep- us as we cover the ins and outs of increasing ing the pipeline filled; Creating assets and Join the team from Event Quest, a start-up the value of your online presence based on benefits beyond the “norm”; Understanding/ business living inside Hallmark Cards, Inc. our 15+ years’ experience selling online. identifying motivating factors that attract in Kansas City, MO, as they share how cre- Kendra Wright has spent the last 20 years potential sponsors; and Making that “electric” ative uses of technology can create a sense of in online marketing, working with clients connection between sponsors and your event, community within events, integrate sponsors like Nike, KEEN Footwear, Jeep, Chrysler, focusing on the value of strategic activation. into the experience and engage attendees in a Intel, Panasonic and Frito Lay. Six years ago, Diana Mayhew became Executive truly meaningful way. she gave it all up to launch Saffire, integrat- Director of the National Cherry Blossom Event Quest is a start-up business that ed online marketing and ticketing for hun- Festival in 2000, and has been President lives inside a big corporation. This team dreds of events, venues and destinations. of the National Cherry Blossom Festival combines 100+ years’ worth of connect- since 2007. Her success as a “connector” ing knowledge from Hallmark Cards Inc., Thursday, November 3, 2016 has led to developing strong partnerships with the nimble freedom to create mobile 11:00 a.m. – 12:00 p.m. Mountain Time with business, media, government and adventures. Event Quest has created scav- industry leaders, resulting in the Festival’s enger hunt experiences for events large From Volunteers growth in programming, funding, and and small, from Kansas City’s Irish Fest to Super- staff support. Today, the strengthened to Harvesters’ brand-new “friendraising” Volunteers brand of the National Cherry Blossom event, Fed-up Fest. Florence May, President Festival receives local, national and & Managing Member international recognition, attracting more Thursday, December 1, 2016 The Registration System, than 1.5 million attendees each year and 11:00 a.m. – 12:00 p.m. Mountain Time Fishers, IN generating over $150 million for the nation’s capital annually. 16 Sensational Turning your volunteers into a strong mo- Diana currently serves on the World Event Ideas and tivated team has never been easier. Identify Board and the Foundation Board of the Trends from 2016 your volunteer program’s strengths, weak- International Festivals & Events Associa- Ted Baroody, President nesses and alarming pitfalls in five easy steps tion (IFEA) and is a member of Leader- Norfolk Festevents, from: Volunteer Training, Job Descriptions ship Greater Washington, the Destination Norfolk, VA and Risk Controls to Volunteer Management DC Marketing Advisory Committee, and Technology and Evaluation. Volunteers can the Woman’s Leadership Group of the Join us for this idea inspiring Webinar be your greatest event assets – the better you Boys & Girls Club of Greater Washington. where the 16 best ideas and trends that took prepare, the better return you can receive on She was recognized by the Washington place at festivals & events in 2016 will be your volunteer investment. Business Journal as one of the 2012 presented. Covering different areas of the Florence May led the TRS online regis- Women Who Mean Business. event industry from sales, operations and tration system development project in 2000 programming this Webinar will not only be to support her event planning company, a great recap of 2016 – but hopefully ignite Simply Hospitality. She conceived the soft- some ideas for your events for 2017. Good ware based on 15 years of sport and event ideas can be and should be a win-win-win management working with clients includ- partnership - Good for the guest, your part- ing National League of Cities, American ners and for you! Association of Museums, NCAA Final Four Ted Baroody is a graduate of North Host Committees, and the Indianapolis Carolina State University, Raleigh, North Motor Speedway’s USGP. Flory is a national Carolina, USA. After college he moved to speaker and author on topics including Norfolk, Virginia to start his own small professional event management, volunteer sports marketing company, Victory Pro- best practices and top technical trends. motions. After a couple of years of power

58 IFEA’s ie: the business of international events Winter 2015 boat racing production under Victory Promotions, he served as Marketing Di- Webinars On Demand be viewed on virtually any rector for a group of local radio stations in Virginia Beach, Virginia for 5 years. Looking for a different computer with a high-speed From 1996 to 2011 he was the Director of webinar topic – don’t forget internet connection. Development of the not-for-profit event to check out our Webinars 2. Listening To The Webi- marketing company, Norfolk Festevents, OnDemand – previously nar: After you’ve logged in Ltd. known as “Festevents,” and is now recorded webinars that are and gained access to the the President of Festevents. Ted also now available for download. Website, you have two op- works with many non-profit organizations as a volunteer, event coordinator For a complete list of available tions to listen to the audio and as a board member and is on the Webinars On Demand, just go portion. You can either dial IFEA Foundation Board of Directors. to the IFEA Store. the telephone number provided to hear the webinar Thursday, December 8, 2016 How Webinars Work via a conference call, or if 11:00 a.m. – 12:00 p.m. Mountain Time IFEA Webinars are Web- you have computer speak- Keeping Your site-enabled seminars that ers, you may listen via your Event Fresh – function much like a telecon- computer speakers. (The The Creative ference. They use your com- phone number provided Process puter’s Website browser to will not be an 800 number, Ira Rosen, CFEE, display presentation materials so all costs for the call will Assistant Professor Temple University School and other applications im- be incurred by the regis- of Tourism and portant to the Webinar topic, trant.) Hospitality Management with the audio portion of the 3. Sit Back and Learn: Once Point Pleasant, NJ presentation provided either you are logged in, all you through your computer speak- need to do is sit back and With everything going on in the world today, and the rapid pace of change, if your ers or over the phone. learn! It’s just like any event isn’t constantly growing, changing and Once your registration has other seminar, except you’re keeping up with times, you may soon start to been submitted, you will sitting comfortably at your see it dwindle! During this important session, receive an email from the IFEA own desk! Throughout the you will learn about the many tools and confirming that you have been webinar, you are able to ask techniques that you need to be aware of to registered for the Webinar. questions to the presenter keep the excitement in… and attendees at… your festival. The day before the scheduled using the online Question/ Ira Rosen is an Assistant Professor with Webinar, you will receive an Answer messaging system Temple University’s School of Tourism email with specific instruc- that is part of the Webinar and Hospitality Management. He teaches tions on how to log in for the screen. The Webinar Orga- several event management courses and Webinar. You will receive this nizer will view your ques- directs the School’s award-winning Event Leadership Executive Certificate Program. email again, the day of the tion and present it to the Additionally, he is President and Chief Webinar. speaker at the end of the Executive Officer of Entertainment On Once this information has presentation. Location, Inc. (EOL), a full-service event been received, joining a We- Along with the Webinar production and consulting company binar is as easy as 1, 2, 3! itself, all registered attendees based in Point Pleasant, New Jersey. 1. Log In To The Webinar: To will receive a copy of the pre- start the Webinar, log in to sentation used for the webinar the specific website address prior to the webinar start time that you received for the in addition to the recorded Webinar and connect to the copy of the webinar after the presentation. Webinars can webinar presentation.

Winter 2015 IFEA’s ie: the business of international events 59

Call for Inductees 2016 Please submit the following information for your nomination:

A. INDIVIDUAL SUBMITTING NOMINEE 1. Name • Organization • Address • City • State Zip • Phone • Fax • Email 2. If your nominee is selected, will you be willing to help ensure that they attend the luncheon? 3. If your nominee is selected, will you be willing to assist the IFEA and the inductee in gathering materials to prepare their induction video?

B. NOMINEE INFORMATION 1. Name • Position • Address • City • State • Zip Phone • Fax • Email

C. NOMINATION QUESTIONS • Please answer each of the following questions citing specific examples. Points will be awarded for each question. Points awarded are listed below. • Please provide up to a 1 (one) page response (single sided) for each of the below questions, for a maximum total of 4 (four) pages. Known as the 1. Explain how your nominee has made a associations most difference to the festivals & events industry. prestigious honor, the (25 points) IFEA Hall of Fame recogniz- 2. Submit a general overview of your nominee’s es those outstanding individu- career, including organizations they have als who, through their exceptional worked for, positions held, titles, awards, etc. work and achievements, have made a (25 points) significant contribution to the Festivals 3. Describe the level of involvement your nominee and Events Industry. The International Fes- has had with the IFEA during their career. tivals & Events Association is now accepting (25 points) nominations from its members for those 4. What void would there be if he/she were not individuals who meet this standard for the an event professional? (25 points) 2016 Induction Ceremony. The Hall of Fame Committee will review all D. ENTRY FORMAT: nominations and select one or more indi- Please EMAIL your nomination in a Word document. viduals to be honored in to the IFEA Hall of Fame. The Honoree (s) will be the guest (s) of E. SUBMIT ENTRIES TO: the IFEA on an all-expense* paid trip to the Nia Hovde, Director of Marketing & Communications 61st Annual IFEA Convention & Expo, Date & at [email protected] Location TBD, where they will be inducted at a reception, in their honor. F. QUESTIONS: Please contact: Nia Hovde – [email protected] NOMINATION CRITERIA +1-208-433-0950 ext: 3 Nominations must represent a current or past To view a complete list of past inductees and their stories IFEA member who has made substantial go to the Industry Awards / Hall of Fame section on achievements and/or contributions to www.ifea.com. the festivals and events industry. Nominees can be retired and represent any facet of our industry (i.e. vendor, supporter, senior professional, etc.). Nominations should be (Current IFEA Board of submitted no later than 5:00 PM Directors and Staff Mem- (MST) Monday, June 20th, 2016 bers are not eligible to be nominated). Includes 2 nights hotel, airfare and Convention registration. The importance of volunteers to our industry cannot be overestimated.

Whether the individual acts as a volunteer admin- istrator of an event or contributes his or her time and resources in support of a larger, multi-event organization with a paid staff, the efforts that are put forth deserve our heartiest congratulations and recognition. It is for that reason that the IFEA/Zambelli Fireworks Volunteer of the Year Award was created. Nominations are currently being accepted for the 2016 IFEA/Zambelli Fireworks Volunteer of the Year Award. The award recognizes those outstanding event volunteers whose unselfish and dedicated service to a member festival or event has made a significant difference in their community and mirrors the commitment to success in our professional ranks. A panel of impartial judges from within the IFEA organization will select the Volunteer of the Year winner from all of the candidates submitted. That individual will be honored at the 61st Annual IFEA Convention & Expo, Date & Location TBD. As the guest of the IFEA the winner will receive an all expense* paid trip to the convention to accept their award. All participants in the program will be promoted through local and national media releases, available on request. The finalist will be featured in a future issue of “ie” magazine, and each semi-finalist will receive a certificate of recognition. Volunteer nominations submitted for the 2015 Award may be carried over into the 2016 competition with the permission of the nominator. The nominator will have the option to re-write the nomination if desired. Please direct all nomination materials and questions to Nia Hovde, Director of Marketing & Communications at [email protected] or +1-208-433-0950 ext. 3.

*Includes 2 nights hotel, airfare and Convention registration.

To view a complete list of past winners and their nominations, go to the Industry Honors section on www.ifea.com NOMINATION CRITERIA 2016 CALL FOR NOMINATIONS Please submit the following To be eligible for consider- information for your nomination. ation for the IFEA/Zambelli

A. INDIVIDUAL SUBMITTING NOMINATION INFORMATION: Fireworks Volunteer of the Name • Organization • Address • City • State • Zip • Phone • Fax • Email Year Award, the nominee B. NOMINATION INFORMATION: shall: Name • Address • City • State • Zip • Phone • Fax • Email C. NOMINATION QUESTIONS: • Be a current volunteer of an Please provide a 2 paragraph response for each of the questions below, indicating which question you are answering. Please include specific examples for IFEA member organization each. Points will be awarded for each question. Points awarded are listed below. 1. Explain your volunteer’s significant depth of involvement. (20 points) • Have provided significant

2. Show specific examples of your volunteers roles and responsibilities. (10 points) enthusiasm, organizational

3. Describe how your volunteer has provided significant enthusiasm, organizational assistance and specific assistance and specific expertise. (10 points) expertise 4. Explain how your volunteer has shown initiative and leadership in his or her efforts. (20 points) • Be a volunteer of the nomi- 5. Tell how your volunteer has exemplified his or her dependability. (10 points) nating festival or event for at 6. Describe your volunteer’s positive attitude. (10 points) least 3 years

7. Describe how your volunteer has made a difference to the festival or event. What impact has your volunteer had on your festival/event? What void would there be • Have shown initiative and without him or her as a volunteer? (20 points) leadership in his or her D. ADDITIONAL INFORMATION: If your nominee is selected, we will need the following information for marketing the 2015 efforts Volunteer of the Year. Please submit the following with your nomination. (Not required at time of nomination). • Have a positive attitude 1. A photograph of the volunteer you are nominating. 2. A local media list (up to 15 contacts) in order for IFEA to send Press Releases to • Have exemplified his or her your media. dependability • The preferred media list submission is in an Excel format. • Please include: Name; Organization; Address; City; State; Zip; Phone; Fax; Email • Have a significant depth of E. ENTRY FORMAT: involvement • Please email your nomination in a Word document. F. SUBMIT ENTRIES TO: • Have made a difference to Nia Hovde, Director of Marketing & Communications at [email protected] the festival or event G. QUESTIONS: Please contact Nia Hovde, [email protected], +1-208-433-0950 ext. 3 • Have received no remu- Nominations should be submitted no later neration for services directly than Monday 5:00 PM (MST) June 20th, 2016 associated with his or her volunteer duties * Pixels Per Inch ** Pixels Per Centimeter LEGACY SCHOLARSHIPS Supporting and Educating the Festivals & Events Industry Since 1993.

Each of the following IFEA Foundation Legacy Scholarships serve a selected audience(s) within our industry, as identified, by providing an annual scholarship to the IFEA Annual Convention & Expo (registration only). We invite you to look through the opportunities, take a moment to learn a little more about the special individuals and groups attached to each, and apply for those that you may qualify for. For more information, go to: www.ifea.com. The Nick Corda The Richard Nicholls Memorial Scholarship Memorial Scholarship Providing support to young/new professionals Providing support to a deserving High School senior currently completing their education or with less or College Student with a history of commitment to than three years in the industry. participating or volunteering in non-profit events / organizations; someone who is well-rounded in extra-curricular The Carolyn and Lee Crayton activities in and outside of campus life and who has a passion for Legacy Scholarship helping others and/or supporting a cause that enhances the quality Providing support to a deserving individual/organi- of life for individuals or the community at large. zation from a smaller market, with grand visions for helping their community through events, but not yet The Bruce & Kathy Skinner Scholarship a budget to match those visions. Providing support to young/new professionals currently completing their education or with less than three The Judy Flanagan Scholarship years in the industry. Providing support to a deserving individual/ organization whose event involves a parade. The John Stewart Memorial Scholarship Providing support to a deserving individual working with technology responsibilities supporting an event(s). The Georgia Festivals & Events Association Scholarship Providing support to a deserving individual/organization from Georgia. The Tennessee Festival & Event Professionals Scholarship Providing support to a deserving individual/organi- The Bill & Gretchen Lofthouse zation from Tennessee. Memorial Scholarship Providing support to a deserving individual/organization currently struggling with short-term economic The Pete Van de Putte Scholarship or start-up challenges. Providing support to a deserving individual/organization from Texas. The Mampre Media International Scholarship Providing support to a deserving individual working with media/marketing responsibilities for an event. The Joe & Gloria Vera Scholarship Providing support to a deserving individual/organization from Texas. The Jean McFaddin Legacy Scholarship Providing support to a deserving individual/organization who has had at least 2 years active involvement, either as staff or volunteer, in producing a multi-dimen- The Don E. Whitely Memorial sional event and whose career/lives have been inspired Scholarship or touched by the Macy*s Thanksgiving Day Parade. Providing support to a deserving individual/organization whose event involves a parade. The Daniel A. Mangeot Memorial Scholarship Providing support to a deserving individual/organi- The Kay Wolf Scholarship zation seeking advanced education and professional Providing support to a deserving individual/organi- certification. This scholarship provides core curriculum zation from Texas. registration fees toward the attainment of the IFEA’s Certified Festi- val & Event Executive (CFEE) designation.

The Mid-Atlantic Festival & Event The George Zambelli, Sr. Professionals Scholarship Memorial Scholarship Providing support to a deserving individual/organization Providing support to a deserving volunteer who has within the Mid-Atlantic United States. given their time and energies to their community festival/event.

For more information about how you can sponsor an IFEA Foundation Legacy Scholarship, call +1-208-433-0950 or email [email protected]. For more details about each Legacy Scholarship, go to www.ifea.com LEGACY SCHOLARSHIPS Supporting and Educating the Festivals & Events Industry Since 1993.

2016 IFEA / Haas & Wilkerson Pinnacle Awards Competition Call for Entries Gain the recognition your event deserves…

ach year, the International Festivals & Events Association recognizes outstanding accomplishments and top quality creative, promotional, operational and community outreach programs and materials produced by festivals and events around the world, with the Haas & Wilkerson Pinnacle Awards ECompetition. This prestigious awards competition strives for the highest degree of excellence in festival and event promotions and operations, and in doing so, has raised the standards and quality of the festivals & events industry to new levels. From events large or small, cities, festivals, chambers, universities, parks & recreation departments, vendors & suppliers, and everything in between, events and promotions of nearly every type and size will have the opportunity to be recognized, as entries are categorized into organizations with similar sized budgets. From best Event Poster, T-Shirt, Hat, Promotional Brochure, Website, TV Promotion and Social Media site to best Volunteer Program, Green Program, Sponsor Follow-Up Report and Media Relations Campaign, there’s a place for almost every element of your event to be recognized. The IFEA / Haas & Wilkerson Pinnacle Awards have provided many outstanding examples of how event producers can use innovation and creativity to achieve a higher level of success. One of the goals of the IFEA is to promote the professionalism of our members and the festivals and events industry as a whole. Therefore, to add further impact to the winning organizations, the IFEA will provide your organization with a press release template for you to distribute to your media list explaining the award and the competition. Your organization will be recognized for taking part in raising the level of professionalism throughout the industry, while at the same time improving your community. So what are you waiting for, gather your items, fill out the entry form, and send them off to be judged against the best of the best, in the festivals and events industry. Then get ready to hear your organization’s name announced at the 61st Annual IFEA Convention & Expo, Date & Location TBD. For more information about how you can sponsor an IFEA Foundation Legacy Scholarship, call +1-208-433-0950 or email [email protected]. Winter 2015 IFEA’s ie: the business of international events 65 For more details about each Legacy Scholarship, go to www.ifea.com THE CONTEST

DEADLINES A HOW TO GUIDE • EARLY BIRD ENTRY DEADLINE: 5:00 p.m. (MST), MON- • All categories are listed on the left side of each page DAY, JUNE 20, 2016 • Entry information required for each category is listed under the ❍ Entries received on or prior to June 20, 2016 will receive the specific category on the left (if applicable). This information is Member early bird rate of $30 per entry or $75 per Grand unique to that specific category. Pinnacle entry or the Non-Member early bird rate of $60 per • Any supporting questions and supporting material requirements entry or $150 per Grand Pinnacle entry depending on IFEA needed for each category or group of categories, is listed on the Membership status. right side of each page (if applicable.)

• FINAL ENTRY DEADLINE: 5:00 p.m. (MST), MONDAY, THE JUDGES JULY 18, 2016 The judges are recognized professionals in the areas of graphic ❍ Entries received between Tuesday, June 21, 2016 and design, promotions and public relations; broadcast, print and on- Monday, July 18, 2016 will receive the Member final entry line media; and special event planning and management. rate of $35 per entry or $100 per Grand Pinnacle entry; or the Non-Member final entry rate of $75 per entry or $200 SCORING SYSTEM per Grand Pinnacle entry depending on IFEA Membership • Categories 1, 38-68 will be judged using a point system for status. each individual entry. Each entry is scored separately. Scores will not be combined. ELIGIBILITY • A possible total of 100 points may be awarded to each entry. • Entries must have been produced and / or used for the first time • Be sure to answer and include all necessary information for each between July 21, 2015 and July 18, 2016. entry. • Entries must be submitted in their original format unless previously • If a required element within an entry is not applicable to your approved. For Questions Contact: Nia Hovde, [email protected]. event, please state so within your entry to avoid being marked • Payment in full must be received with entries for entries to be down on points or indicate what element you have instead. deemed eligible. • The scoring system is not applicable to TV, Radio, Multimedia, • Entries and entry forms must be submitted in English. Print & some Merchandising categories. • Font size for any written text must not be smaller than 11pt. • We are unable to provide you with the points awarded for each • To receive the member rate for Pinnacle entries you must be an of your entries. IFEA member in good standing. • Failure to meet all requirements or answer / provide all neces- • Each entry form submitted must be completed in its entirety in sary information will result in a deduction of points. order for items to be judged eligible. • Entry must be received at the IFEA Office by the above dates to THE WINNERS be eligible. • All finalists for the IFEA / Haas & Wilkerson Pinnacle Awards will • Please consider the processing of your credit card or the be notified by email the last week of August, 2016. Notification cashing of your check for your Pinnacle entries, notice that will go to the primary IFEA Member in addition to the contact your entries were received and processed. listed on the Awards entry form. If you have not received a notification email, please contact [email protected]. IMPORTANT NOTES • The 2016 IFEA/Haas & Wilkerson Pinnacle Award winners will • Items submitted are NOT able to be returned. be announced at the 61st Annual IFEA Convention & Expo, • Judges will not refer to items in other categories, nor will they Location/Date TBA. All winners will receive an email on the eve- transfer items already judged in other categories (the number ning of the Awards Presentation which will include a complete of entries must equal the number of categories entered). list of winners, press release, logos, etc. This email will go to • A separate entry form must be submitted for each entry the primary IFEA Member and the contact person listed on the (copy as necessary). Pinnacle Awards Entry Form. A complete list of winners will • Multiple entries or categories on a single form will not be accepted. also be posted on the IFEA Website the evening of the Awards • For all entries, please paper clip/bull clip entry form to item. Presentation. Please do not glue or tape form to item. • If you are not able to be present at the IFEA Awards Presen- • Multiple entries within the same notebook/ bound format/ CD/ tation to accept your award(s), they will be mailed to you 3-4 USB Drive, will not be accepted. Please separate entries. weeks after the IFEA Annual Convention. • Entries required to be submitted in a “notebook” (Categories 1, • Awards will be shipped via USPS and make take up to 3-4 38-68) means that the entry should be submitted in some sort weeks to arrive at their destination (depending on location). If of bound format in order to keep all the materials together. For you would like us to ship your awards via UPS/FedEx, please example, a 3 ring binder; spiral bound; in a report cover or a provide your UPS/FedEx account number or a credit card for us bound publication with hard/soft covers. Please do not staple or to charge the shipping fees. paper clip your entries together. • Organizations submitting entries for the Grand Pinnacle cate- • UPDATED: If submitting categories 1 or 38-68, in addition to gory must register at least one person for the 61st Annual IFEA the printed entry being submitted, please also submit each entry Convention & Expo, Date & Location TBD or arrange for a repre- as a single pdf document (including all supporting materials sentative to accept any award won on your behalf. within that single document.) Please submit PDF on a USB • Gold winning entries will be on display during the 61st Annual ThumbDrive or Disk. If submitting one or more entries from cat- IFEA Convention & Expo. egories 1 or 38-68, please include all entries on a single USB • Winning entries will also be available to view at www.ifea.com Thumbdrive/Disk and attach to overall payment form. shortly after the 61st Annual IFEA Convention & Expo. • After submitting your entries, please also submit a high resolution copy of your organization or event logo. Please email to [email protected] – subject “Logo for 2016 Pinnacle Entry – and your event/organization name.”

66 IFEA’s ie: the business of international events Winter 2015 RELEASE & USAGE TIPS AND POINTERS • By submitting your entry to the IFEA / Haas & Wilkerson Pin- Never participated in the Pinnacle Awards Program before? Look- nacle Award Competition, you automatically grant the IFEA the ing for some helpful tips and pointers on how to enter? Below are right to use any materials and / or photos from your entries for just a few tips to hopefully point you in the right direction. Be sure editorial, analytical, promotional or any other purpose without to also review the Pinnacle FAQ’s and the Pinnacle Packing Tips. additional compensation or permission. In addition, you ac- • Start Early! knowledge your entry/ies are not returnable. Your entry into the • Don’t wait until the deadlines are almost here to get your entries competition is acknowledgment of these terms. submitted! If you have time to work on your entries early, do so and then get them in early! SHIP ENTRIES TO: • We will start accepting entries as soon as you want to start IFEA Pinnacle Awards Competition sending them in! International Festivals & Events Association • Do not mount any of the merchandise on poster board/foam 2603 W Eastover Terrace, Boise, ID 83706, USA core/card board etc. It’s much easier for the judges to pick up, Phone: +1-208-433-0950 ext: 3 look at and perhaps try the items on, if they are standing alone. • Please try to avoid using packing peanuts/popcorn when ship- • Be sure to read and follow all the criteria and requirements for ping your entry. each entry. The criteria and requirements are always being up- • For packing tips, go to www.ifea.com and then Industry Awards / dated, so be sure to review the changes before you start. Pinnacle Awards / 2016 Pinnacle Awards • For categories 1, 38-68, that require written information and are also required to be put into a ‘notebook’ or ‘bound format’ be sure to submit the information in that category in the order that FREQUENTLY ASKED QUESTIONS it is asked so it’s easier for the judges to compare one entry to As you prepare your entries, you will have many questions. To help another. answer many of your questions, we have posted our most frequent- • When saving your entry to a disk or Thumbdrive to go along side ly asked questions on the IFEA website at www.ifea.com / Awards your individual entry, be sure to save your entry as one document / Pinnacle Awards / 2016 Pinnacle Awards, check back often as – instead of multiple documents. we’ll continue to post questions and answers as they come in. • When putting together categories 1, 38-68 that require a lot of If you have any further questions about the IFEA/Haas & Wilkerson work to create . . . if you have time, make 2 copies! What better Pinnacle Awards, please contact Nia Hovde at +1-208-433-0950 way to keep a record of what you did each year not only at your Ext 3 or [email protected]. event, but also for the next year’s Pinnacles! • Remember the eligibility period for the pinnacles. Entries must Go to www.ifea.com to find answers to common questions such as: have been produced and/or used for the first time between June • When you ask for entries in the original format, what does that 21, 2015 and July 18, 2016. So if you produced an event during apply to? that time, or any materials for your event were produced during • What do you mean when you say, please provide entries in a that time (even if the actual event was outside of that time frame) ‘notebook’ or ‘bound format’? it’s eligible! • For the more in depth entries (categories 1, 38-68) do I have • If you are required to write something for your entry, make sure it to answer or provide information for all the criteria and require- is well written and easy to read. ments listed under the category? • The more organized your entries are, the easier it is to under- • Referring to the above question, what if something in a specific stand your message. category that is required, either does not apply to our event, or • With all entries, guide the judges to what you want them to see. we are unable to provide the information required. Highlight the important parts. • Certain entries ask for budget information, however we aren’t • Don’t overwhelm the judges with too much information. Sum- able to reveal certain elements of that information as it is not marize the statistics and only display your best footage/news public knowledge. How can I answer the required information if clippings. Quantity is not always quality. I’m not able to provide it? • On categories 1, 38-68 (categories that have a lot of require- • On certain entries, it says we can only provide 5 examples ments), be sure to have someone that is not closely tied to your of supporting materials . . . how can I possibly only provide 5 event read through your entry to see if everything makes sense. examples!? Sometimes you may be too close to your event and you may not • Why do we need to provide certain entries on disk or Thumbdrive? include certain information, since it may be too obvious to you. • Referring to the above question, am I able to save all of the But it may be a vital piece of information. If your entry makes entries I’m submitting on one disk/Thumbdrive, instead of saving sense to an outsider to your event, it should make sense to the each individually? judges. • Are we able to enter the same event into multiple categories? • Many of the judges may not know anything about your event, so • Are we able to enter multiple items (that are different) in the make sure your explanations are clear enough so they feel like same category, for the same event? they have just attended/participated in your program. • I’m not a member of the IFEA, am I still able to enter? • Proof, Proof, Proof!! Yes, we do mark you down for typos! • Can I pay for my entries via a wire transfer? • When in doubt – ASK. If you’re not sure on something, please • How are the Pinnacle Award Entries Judged? contact Nia Hovde +1-208-433-0950 ext: 3 or [email protected]. • Why do you not publish the points awarded for each entry in the list of winning entries? QUESTIONS? • Contact: Nia Hovde, Director of Marketing & Communications at • Who judges the Pinnacle Entries? Phone: +1-208-433-0950 ext: 3 or Email: [email protected] • Why aren’t we able to know the names of the judges? • For additional information and FAQ’s, go to www.ifea.com/ Indus- • It looks like there’s even more requirements for some categories try Awards / Pinnacle Awards . . what specifically do I need to answer for categories 1, 38-68? • For the above listed categories . . . what order should I list my entry in, in response to the requirements?

Winter 2015 IFEA’s ie: the business of international events 67 THE GRAND PINNACLE

1) GRAND PINNACLE • Educational Program The Grand Pinnacle is the highest award given by the IFEA in recognition • Children’s Program of those Festivals and Events* who have a balance of all the elements • Food & Beverage Program necessary to ensure a successful event. • Entertainment Program (music, artists, theatre, (*Of those events who enter and judged within each of the four separate performers etc.) budget categories.) • Merchandise Program • Community Outreach Program ENTRY INFORMATION: • Emergency Preparedness Program For entry, please provide a detailed description to each section e. Descriptions of any other Special Programs unique to your event. requested within: 1. Introductory Information 3. Supporting Materials: (10 Points) 2. Additional Requirements • Please also include any necessary supporting materials for the fes- 3. Supporting Materials tival/event - limiting materials to no more than 5 examples for each 4. Supporting Questions area in the 2.) Additional Requirements section (if applicable) (a-e). • Submit entire Grand Pinnacle Entry within one (1) notebook (2 or 3 • Supporting materials may be placed within a specific section of the ring binder; spiral bound; report cover; bound publication etc.) entry, or at the end. • In addition to the required printed entry, please also provide a pdf document of your entire entry (as 1 (one) document) on a CD or 4. Supporting Questions: (10 points) Thumbdrive. Attach CD or Thumbdrive to overall payment form. Please answer the following questions. (Okay to submit all of your Pinnacle entries on 1 (one) CD or (Maximum of 1 page per question) Thumbdrive.) a. What did you do to update / change the event from the year • Please submit your entry in the order listed here. before? Were your updates / changes successful? • Points will be awarded to the individual sections of your entry, in ❍ If the event is a new event, please answer the following addition to the overall Judges Criteria points. question instead: • “What challenges / obstacles did you foresee / encounter 1. Introductory Information: (10 points) in creating the event, and how did you handle them?” Within a maximum of 4 pages (total), provide an overview of your b. Please provide measurable results / examples for question (a). event, stating your event’s: c. What makes the event stand out as an internationally recog- a. Event Dates nized event? b. Purpose / Mission d. Why should the event win the IFEA / Haas & Wilkerson Grand c. History/Description of Event Pinnacle Award? d. Types of Activities Included Under the Festival / Event Umbrella e. Overall Revenue and Expense Budget Judging Criteria: (30 points) f. Estimated Economic Impact The Grand Pinnacle Entry will be judged based on the following g. Attendance Numbers & Demographics criteria. Please refer to the Entry Information for further details. The h. Volunteer Count & Demographics following Judging Criteria is applicable to both the individual entry and i. Staffing Numbers and Positions the overall event. j. Founding / Incorporation Date and Management System (i.e.: • Is the entry / event well organized? 501(c)3 non-profit staff & volunteer board; city managed; prof- • Is the content professional? it-making partnership, etc.) • Is the message clear? • Is the entry / event designed and laid out well? 2. Additional Requirements: (40 Points) • Is the event creative and / or unique? Include a detailed overview of each of the sections listed below (a-e*) • Does the entry relay the image of the event? for your festival / event, using no more than two (2) pages for each • What is the overall impression? section. • Have all supporting materials and measurable results been provid- • Make each section a separate tab in entry in order for the judges ed? to clearly identify them. • Does the entry match the purpose / mission for the event? • If your festival/event does not include one or more of the sections • Have all requirements been met? listed below, please provide an overview as to why your event does not include that element, or what you provide instead, so as not to Additional Notes: lose points. • Be sure to answer and provide information for every section and a. Promotional/Marketing Campaign & Media Outreach area listed in the entry requirements. Failure to provide information (Includes but not limited to: What was your overall message/ for each section / element will result in a deduction of points. If a re- slogan/image that you projected for your event this year? What quired element is not applicable to your event, please state as such was your target population, who received the message, what and/or what your festival/event has in its place. types of mediums did you utilize and who promoted your mes- • This entry is separate from all other categories and divisions. sage. ) Judges will not refer to, or transfer items from other categories. b. Website / Social Media / Multi-Media Program /Campaign • Organizations submitting entries for the Grand Pinnacle category c. Overall Sponsorship Program (Provide an overview of your must register at least one person for the 61st Annual IFEA overall sponsorship program – how many sponsors, who are they Convention & Expo, Date and Location TBD. and what do they sponsor and total sponsorship funds.) or arrange for a representative to accept any award your behalf. d. Critical Component Programs *Provide up to a one (1) page description for each of the following programs (if not applicable, please state as such and/or what your festival/event has in its place.) • Volunteer Program • Green Program

68 IFEA’s ie: the business of international events Winter 2015 CATEGORIES TELEVISION & RADIO ENTRIES

2) BEST TV PROMOTION ENTRY INFORMATION FOR CATEGORIES 2-7: (Ad Spot or PSA) • Submit TV/Video entries (Categories 2-5) each individually on a either a DVD or Thumbdrive. 3) BEST FULL LENGTH TV PROMOTION • Entry should be viewable in Windows Media Player or QuickTime. (Local Programming) • All TV/video entries should be encoded for Region 1 or Region 0 DVD capabilities. 4) BEST FULL LENGTH TV PROGRAM • (Please do not submit Blu-Ray Disks.) (National Promotion / Syndication) • All Radio entries should be submitted on a CD or Thumbdrive (not a DVD) • Entry should preferably be submitted as a wave file, MP3 file or WMA. 5) BEST EVENT VIDEO • Please clearly label each DVD / CD / Thumbdrive and attach entry form. (For Sale) • Only one video/radio spot per DVD / CD / Thumbdrive. • Submit EACH entry SEPARATELY. 6) BEST RADIO PROMOTION • DO NOT combine multiple entries on DVD / CD / Thumbdrive. (Ad Spot or PSA) • These are standalone items and no written information is required. • Make all DVD’s / CD’s set to Auto Play.

Judging Criteria: • Does the entry relay the image of the event? • Is the item creative and / or unique? • Is the message clear? • Is the item organized? • What is the “Usability” factor? • What is the overall impression?

MULTIMEDIA ENTRIES

7) BEST EVENT WEBSITE ENTRY INFORMATION FOR CATEGORIES 7-12: (Submit web address only – clearly print or type • For categories 7-12, entries will be reviewed online by judges. website address on entry form under section 3.) • Be sure to make the website link goes to exactly where you wish the judges to go first. 8) BEST ORGANIZATION WEBSITE • Refer to any additional entry information listed next to each (Submit web address only – clearly print or type category. website address on entry form under section 3.) • These are standalone items and no written information is required. 9) BEST EVENT / ORGANIZATION E-NEWSLETTER Judging Criteria: (Clearly print or type a link to download materials on entry • Does the entry / item relay the image of the event? form under Section 3. Submit 3 consecutive issues.) • Is the item creative and / or unique? • Is the message clear? 10) BEST MISCELLANEOUS • Is the entry / item organized? MULTIMEDIA • What is the “Usability” factor? (Includes, but is not limited to items such as: Screen • What is the overall impression? Savers, Live Web-casts, Electronic Billboards, etc.) • Submit in format used. • Preferable method for Videos is a YouTube link. • Only one multimedia item per entry. • Clearly print or type link on entry form under Section 3 or on separate sheet of paper if necessary. 11) BEST SOCIAL MEDIA SITE (Submit Social Media Site Address – clearly print address on entry form under section 3.) 12) BEST FESTIVAL / EVENT MOBILE APPLICATION (Submit web address or instructions on how to obtain the App, clearly print address on entry form under Section 3.) CATEGORIES PROMOTIONAL PRINTED ENTRIES

13) BEST EVENT PROGRAM ENTRY INFORMATION FOR CATEGORIES 13-17: • These are stand alone items and no written information is 14) BEST NEWSPAPER INSERT / SUPPLEMENT required. • Submit each entry in original format if possible 15) BEST PROMOTIONAL BROCHURE • Submit categories 13-17 with the entry form securely paper 16) BEST EVENT / ORGANIZATION clipped/bull clipped to the back. NEWSLETTER • Do not mount on display board. (Submit three consecutive issues.) Judging Criteria 17) BEST MISCELLANEOUS PRINTED • Does the entry relay the image of the event? MATERIALS (MULTIPLE PAGE) • Is the item creative and / or unique? (Includes but not limited to: direct mail brochures, • Is the item designed / laid out well? cookbooks, annual reports, etc.) • Is the message clear? • One item per entry. • Is the item organized? 18) BEST MISCELLANEOUS PRINTED • Is the item usable / functional? MATERIALS (SINGLE PAGE) • What is the overall impression? (Includes but not limited to direct mail pieces, rack cards, fliers, maps, etc.) ENTRY INFORMATION FOR CATEGORIES 18-28: • Only one item per entry. • Submit categories 18-23, 26-27 each mounted on a single, black • Mounting on Poster board, optional for this entry. display board with a maximum of 2 inch margins. • Submit categories 24-25 each rolled up in a poster mailing 19) BEST COMPANY IMAGE PIECES tube. Do not fold the poster. Do not mount the poster on (Includes but is not limited to: Letterhead, envelopes, logo, poster board. business cards, notecards, etc.) • Only one entry per board. • One item per entry. • These are standalone items and no written information is required. 20) BEST COVER DESIGN (Includes covers from items such as Magazines, Newspapers, Judging Criteria Brochures, Programs etc.) • Does the item / entry relay the image of the event? • Submit cover only – mounted on poster board. • Is the item creative and / or unique? 21) BEST SINGLE NEWSPAPER DISPLAY AD • Is the item designed / laid out well? (Submit entry mounted on poster board.) • Is the message clear? • Is the item organized? 22) BEST SINGLE MAGAZINE DISPLAY AD • Is the item usable / functional? (Submit ad mounted on poster board.) • What is the overall impression? 23) BEST AD SERIES (Submit a maximum of 5 ads.) (If possible, mount all ads one same poster board.) 24) BEST PROMOTIONAL POSTER (For posters not for sale at Festival or Event but used for promotional purposes to promote event) (Do not mount. Submit in poster tube.) 25) BEST COMMEMORATIVE POSTER (For posters specifically for sale at festival or event.) (Do not mount. Submit in poster tube.) 26) BEST EVENT PROMOTIONAL PHOTOGRAPH (Promotional photograph for your event) (Photo Dimensions: 8 inches x 10 inches. Submit photo mounted on Poster board - 2 inch margins.) 27) BEST OUTDOOR BILLBOARD (Submit photo or print out of billboard, mounted on poster board.) 28) BEST EVENT INVITATION (Single or Multiple Page. Do NOT mount this category on poster board.)

70 IFEA’s ie: the business of international events Winter 2015 CATEGORIES EVENT DÉCOR & AMBIANCE ENTRIES 29) BEST STREET BANNER ENTRY INFORMATION FOR CATEGORIES 29-30: (Submit photo or printouts of banner only, • Submit categories 29-30 each mounted on a single, black mounted on poster board. Do not send actual display board with a maximum of 2 inch margins. banner.) • Only one entry per board. • These are standalone items and no written information is 30) BEST MISCELLANEOUS ON-SITE required. DECOR (Includes but is not limited to: directional signage, Judging Criteria: stage backdrops, entryways, flags, inflatables, etc.) • Does the item / entry relay the image of the event? (Submit only one decor item per entry.) • Is the item creative and / or unique? (Submit photo of decor, mounted on poster • Is the item designed / laid out well? board.) • Is the message clear? • Is the item organized? • Is the item usable / functional? • What is the overall impression?

MERCHANDISE ENTRIES For merchandise sold at Festival / Event / Organization.

31) BEST T-SHIRT DESIGN ENTRY INFORMATION FOR CATEGORIES 31-37: (Does not include Tank Tops, Long-Sleeve • Submit actual merchandise items for categories 31- 37 T-Shirts or Collared/Polo Shirts) as is. • These are standalone items and no written information is 32) BEST PIN OR BUTTON required. (Please mount pin on poster board with 2 inch mar- • Do not mount merchandise items on poster board – gins maximum.) (For single pins only, no pin sets.) except Best Pin or Button.

33) BEST HAT Judging Criteria: • Does the entry / item relay the image of the event? 34) BEST OTHER MERCHANDISE • Is the item creative and / or unique? (For merchandise other than T-shirts, pins, hats • Is the message clear? etc. that you have for sale at your festival/event.) • Is the entry / item organized? • What is the “Usability” factor? 35) BEST MISCELLANEOUS CLOTHING • What is the overall impression? (i.e. - jackets, sweatshirts, long-sleeve t-shirts, polo shirts, tank tops, socks, scarves, etc.) 36) BEST NEW MERCHANDISE (New merchandise to your festival/event/ organization) 37) BEST SPONSOR GIFT (A gift a festival/event gives to a sponsor of their festival/event.)

Winter 2015 IFEA’s ie: the business of international events 71 CATEGORIES SPONSORSHIP ENTRIES 38) BEST TARGETED SPONSOR ENTRY INFORMATION FOR CATEGORIES 38-39: SOLICITATION PROPOSAL • Submit category 38-39 each within one (1) notebook (2 or 3 ring (Actual Sponsorship Proposal that was used to target a specific binder; spiral bound; report cover; bound publication etc.) • Please submit your entry in the order listed. sponsor for your festival/event.) • In addition to the required printed entry, please also provide a pdf 1. Overview Information: document of your entire entry (as one (1) document) on a CD or Please provide a detailed overview explaining the following using no Thumbdrive. Attach to overall payment form. (Okay to submit all of more than one (1) page per section: your Pinnacle entries on one (1) CD or Thumbdrive.) a. Introduction and description of main event. b. Name of Sponsor For each entry, please provide detailed information to the c. Introduction, effectiveness and success of Sponsor following: solicitation package 1. Overview Information (20 points) 2. Supporting Materials: Please provide the required information listed under the specific cate- a. Please provide a sponsor solicitation package that was gory to the left. actually used to target a specific sponsor. • Provide in the format used to present to the sponsor and with any 2. Supporting Materials: (50 points) other additional materials that were sent with the proposal. (Okay Please provide materials listed under the specific category to the left. to substitute name of sponsor for generic name for confidentiality, Supporting materials should be placed at the end of the entry. however please make it clear on your entry you are doing this.) 3. Judging Criteria: (30 points) 39) BEST INDIVIDUAL SPONSOR No information required. Your entry will also be judged based on the FOLLOW-UP REPORT below criteria. (Actual Follow-Up Report that was generated for a specific • Is the item / entry well organized? sponsor for your festival/event.) • Is the content professional? 1. Overview Information: • Is the message clear? Please provide a detailed overview explaining the following using no • What is the overall impression? more than one(1) page per section: • Have all supporting materials and measurable results been provid- a. Introduction and description of main event. ed? b. Name of Sponsor • Have all requirements been met? c. Introduction and effectiveness of Sponsor follow-up report • Would you recommend or support this opportunity if in a position to do so? 2. Supporting Materials: a. Please provide a sponsor follow-up report that was actually sent to a specific sponsor. • Provide in the format used to present to the sponsor and with any other additional materials that were sent with the report. (Okay to substitute name of sponsor for generic name for confidentiality, however please make it clear on your entry you are doing this.)

40) BEST SPONSOR PARTNER • Please submit your entry in the order listed. (Entry should highlight a specific sponsor that stands out above • In addition to the required printed entry, please also provide a pdf all others.) document of your entire entry (as one (1) document) on a CD or Thumbdrive. Attach to overall payment form. (Okay to submit all of 1. Overview Information: your Pinnacle entries on one (1) CD or Thumbdrive.) Please provide a detailed overview explaining the following using no more than one (1) page per section: For each entry, please provide detailed information to the a. Introduction & description of main event following: b. Name of Sponsor c. Description of sponsor; level of sponsorship (cash/in-kind); details of 1. Overview Information (70 points) benefit package and length of sponsorship/ partnership Please provide the required information listed under the d. Quantity and quality of support to event by sponsor specific category to the left. e. Goals and success of relationships for both event and sponsor f. How the sponsor stands out over all other sponsors. 2. Judging Criteria: (30 points) g. Activation of Sponsorship by Sponsor No information required. Your entry will also be judged based on the below criteria. ENTRY INFORMATION FOR CATEGORY 40: • Is the entry well organized? • Submit category 40 within one (1) notebook (2 or 3 ring binder; • Is the content professional? spiral bound; report cover; bound publication etc.) • Is the message clear? • What is the overall impression? • Have all requirements been met?

72 IFEA’s ie: the business of international events Winter 2015 CATEGORIES SPONSORSHIP ENTRIES 41) BEST SINGLE NEW SPONSOR- ENTRY INFORMATION FOR CATEGORIES 41-43: SHIP OPPORTUNITY • Submit category 41-43 each within one (1) notebook (2 or 3 (New activity / program within an Event created specifically ring binder; spiral bound; report cover; bound publication etc.) • Please submit your entry in the order listed. to recruit a new sponsor or created after a new sponsor • In addition to the required printed entry, please also provide a came on board.) pdf document of your entire entry (as one (1) document) on a 1. Overview Information: CD or Thumbdrive. Attach to overall payment form. (Okay to Please provide a detailed overview explaining the following, using submit all of your Pinnacle entries on one (1) CD or Thumb- no more than one (1) page to explain each section: drive.) a. Introduction & description of main event b. Name of Opportunity and Sponsor For each entry, please provide detailed information to the c. Description and purpose of New Sponsorship Opportunity following: d. Description of the targeted sponsor for the opportunity and why the sponsor was targeted 1. Overview Information (50 points) e. Explain the synergy between the event and sponsor Please provide the required information listed under the specific f. Overall effectiveness / success of the sponsorship category to the left. 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry. 2. Supporting Question: (10 points) • What did you do to update / change this program from the 42) BEST SPONSORSHIP PROGRAM year before? Were your updates / changes successful? Please FOR INDIVIDUAL SPONSOR provide measurable results / examples. (Activity or program within a Festival or Event created for a • If the program is a new program, please answer the following specific sponsor.) question instead: “What challenges / obstacles did you foresee 1. Overview Information: / encounter in creating the program, and how did you handle Please provide a detailed overview explaining the following, using them?” no more than one (1) page to explain each section: a. Introduction & description of main event 3. Supporting Materials: (10 points) b. Name of Program and Sponsor Please also include any necessary supporting materials for the c. Description and purpose of event/program being sponsored program. Supporting materials should be placed at the end of the d. Description of sponsor; level of sponsorship (cash/in-kind); de- entry. Please limit your supporting materials to those actually sent tails of benefit package and length of sponsorship/ partnership / used with sponsor: e. Overall effectiveness / success of the program • Printed materials (brochures / programs etc.) 2. Supporting Question - Answer question listed to the right, here • Promotion / marketing / media materials 3. Supporting Materials - Place at the end of the entry. • Supporting photographs • Measurable results: tangible & intangible 43) BEST OVERALL SPONSORSHIP PROGRAM 4. Judging Criteria: (30 points) (Entry should focus on the entire sponsorship program for No information required. Your entry will also be judged based on all sponsors for the entire event.) the below criteria. • Is the program / entry well organized? 1. Overview Information: • Is the content professional? Is the message clear? Please provide a detailed overview explaining the following, using • Is the program / entry designed and laid out well? no more than one (1) page to explain each section: • Is the program creative and / or unique? a. Introduction & description of main event • What is the overall impression? b. Description of overall Sponsorship Program • Have all supporting materials and measurable results been c. List of all current sponsors for event; levels of support; longev- provided? ity of each • Have all requirements been met? d. Available benefit packages and valuation formulas • Would you recommend or support this opportunity if in a e. Description of sponsor research targeting and sales process position to do so? f. Description of sponsor service team and steps taken when new agreement is signed. g. Describe current sponsor renewal process & retention rate h. Overall effectiveness / success of the program i. Supporting Materials: Please provide a copy of Sponsor Agreement Sales Packet / Proposal; a copy of Sponsorship Follow Up Report and a sample of Sponsor Agreement 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry.

Winter 2015 IFEA’s ie: the business of international events 73 CATEGORIES FESTIVAL & EVENT CRITICAL COMPONENT ENTRIES 44) BEST VOLUNTEER PROGRAM ENTRY INFORMATION FOR CATEGORIES 44-45: (For overall Volunteer Programs at an Event/Festival/ • Submit categories 44 & 45 each within one (1) notebook (2 or 3 ring binder; spiral bound; report cover; bound publication etc.) Organization) • Please submit your entry in the order listed. 1. Overview Information: • In addition to the required printed entry, please also provide a pdf Please provide a detailed overview explaining the following, using document of your entire entry (as one (1) document) on a CD or no more than one (1) page to explain each section, together with Thumbdrive. Attach to overall payment form. (Okay to submit all of applicable examples: your Pinnacle entries on one (1) CD or Thumbdrive.) a. Introduction and background of main event b. Description and purpose / objective of Volunteer Program For each entry, please provide detailed information to the c. Target audience / attendance / number of participants following: d. Duration of program (start to finish) and years program has been part of event 1. Overview Information (50 points) e. Volunteer demographics (age, gender, individuals, charities, Please provide the required information listed under the specific schools etc.) category to the left. f. Volunteer job descriptions g. Recruitment methods / materials / applications 2. Supporting Question: (10 points) h. Communication methods / materials • What did you do to update / change this program from the year i. Training guides / programs / handbooks / materials before? Were your updates / changes successful? Please provide j. Organization & schedule information / materials measurable results / examples. k. Volunteer perks / benefits • If the program is a new program, please answer the following l. Appreciation / recognition methods/ materials question instead. m. Retention methods / materials • “What challenges / obstacles did you foresee / encounter in creat- n. Description of sponsor / charity / volunteer / school / other group ing the program, and how did you handle them?” involvement with program and benefits to each (if applicable) o. Overall revenue/expense budget of program 3. Supporting Materials: (10 points) p. Overall effectiveness / success of program Please also include any necessary supporting materials for the q. Measurable results: ratio of volunteers to guests; # of volunteers; program - limiting materials to no more than 5 examples for each area # of volunteer hours; # of volunteers in database; estimate of the listed below (if applicable). Supporting materials should be placed at financial value of your volunteers. the end of the entry. 2. Supporting Question - Answer question listed to the right, here • Printed materials (brochures, handbooks, Recruiting materials, 3. Supporting Materials - Place at the end of the entry. evaluation forms, signage, etc.) • Promotional / marketing / media materials 45) BEST GREEN PROGRAM • Merchandise materials (photographs accepted) (For festivals/events with implemented green/recycling pro- • Information provided to participants / volunteers / sponsors / grams at their event.) students / charities etc. 1. Overview Information: • Supporting photographs Please provide a detailed overview explaining the following, using no • Measurable results: tangible & intangible more than one (1) page to explain each section: a. Introduction and background of main event 4. Judging Criteria: (30 points) b. Description and purpose / objective of Green Program No information required. Your entry will also be judged based on the c. Target audience / attendance / number of participants below criteria. d. What “Green” initiatives were used at event (i.e. – recycling; alter- • Is the entry / program well organized? native methods of transportation; renewable energy etc.) • Is the content professional? Is the message clear? e. How were initiatives promoted to the public? Include marketing • Is the entry / program designed and laid out well? materials. • Is the program creative and / or unique? f. Education programs pertaining to green program (for public, spon- • What is the overall impression? sors, volunteers etc.) • Have all supporting materials and measurable results been provid- g. How was green program enforced / encouraged, tracked, and ed? staffed? • Have all requirements been met? h. Who assisted green program (vendors, volunteers etc.) i. Measurable results – how much was recycled; savings / cost of Green program; carbon footprint reduction j. Non-tangible results: education; awareness; involvement etc. k. Duration of program (start to finish) and years program has been part of event l. Description of sponsor / charity / volunteer / school / other group involvement with program and benefits to each (if applicable) m. Tie-in of program to main event n. Overall revenue/expense budget of program o. Overall effectiveness / success of program 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry.

74 IFEA’s ie: the business of international events Winter 2015 FESTIVAL & EVENT CRITICAL COMPONENT ENTRIES 46) BEST EDUCATIONAL PROGRAM ENTRY INFORMATION FOR (For festivals/events who have a specific educational component built into their CATEGORIES 46-48: programming.) • Submit categories 46, 47, 48 each within one (1) 1. Overview Information: notebook (2 or 3 ring binder; spiral bound; report Please provide a detailed overview explaining the following, using no more than one cover; bound publication etc.) (1) page to explain each section: • Please submit your entry in the order listed. a. Introduction and background of main event • In addition to the required printed entry, please b. Description and purpose / objective of Educational Program also provide a pdf document of your entire entry c. Target audience / attendance / number of participants (as one (1) document) on a CD or Thumbdrive. d. Provide a detailed description of the education program / curriculum Attach to overall payment form. (Okay to submit e. Who provided the education and in what setting all of your Pinnacle entries on one (1) CD or f. Involvement by local educational institutions and professional education (if any) Thumbdrive.) g. What was the take-away for attendees / participants? h. Duration of program (start to finish) and years program has been part of event For each entry, please provide detailed infor- i. Tie-in of program to main event mation to the following: j. Overall revenue/expense budget of program k. Description of sponsor / charity / volunteer / school / other group involvement 1. Overview Information (50 points) with program and benefits to each (if applicable) Please provide the required information listed under l. Overall effectiveness / success of program the specific category to the left. 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry. 2. Supporting Question: (10 points) • What did you do to update / change this program 47) BEST CHILDREN’S PROGRAMMING from the year before? Were your updates / changes successful? Please provide measurable results (For festivals/events who have specific programming for Children) / examples. 1. Overview Information: • If the program is a new program, please answer Please provide a detailed overview explaining the following, using no more than one the following question instead. (1) page to explain each section: • “What challenges / obstacles did you foresee / a. Introduction and background of main event encounter in creating the program, and how did b. Description and purpose / objective of Children’s Program you handle them?” c. Target Audience / main target age group d. Attendance / number of participants 3. Supporting Materials: (10 points) e. Activities /entertainment provided Please also include any necessary supporting f. Local School involvement materials for the program - limiting materials to no g. Tie-in of program to main event more than 5 examples for each area listed below (if h. Overall revenue and expense budget of specific program / event applicable). Supporting materials should be placed at i. Description of sponsor / charity / volunteer / school / other group involvement the end of the entry. with event / program and benefits to each (if applicable) • Printed materials (brochures, handbooks, Recruiting j. Duration of program (start to finish) and years program has been part of event materials, evaluation forms, signage, etc.) k. What makes the program unique and creative? • Promotional / marketing / media materials l. Overall effectiveness / success of program • Merchandise materials (photographs accepted) 2. Supporting Question - Answer question listed to the right, here • Information provided to participants / volunteers / 3. Supporting Materials - Place at the end of the entry. sponsors / students / charities etc. • Supporting photographs 48) BEST COMMUNITY OUTREACH PROGRAM • Measurable results: tangible & intangible (Programming done throughout the year to benefit and help include all parts of the community, while enhancing the image and brand of your event/organization 4. Judging Criteria: (30 points) throughout the year.) No information required. Your entry will also be 1. Overview Information: judged based on the below criteria. Please provide a detailed overview explaining the following, using no more than one • Is the entry / program well organized? (1) page to explain each section: • Is the content professional? Is the message clear? a. Introduction and background of main event • Is the entry / program designed and laid out well? b. Description and purpose / objective of Outreach Program • Is the program creative and / or unique? c. Target audience / attendance / number of participants • What is the overall impression? d. Impact program had on the community • Have all supporting materials and measurable e. Tie-in of program to main event results been provided? f. Duration of program (start to finish) and years program has been part of event • Have all requirements been met? g. Overall revenue/expense budget of specific program h. Description of sponsor / charity / volunteer / school / other group involvement with program and benefits to each (if applicable) i. Overall effectiveness / success of program 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry.

Winter 2015 IFEA’s ie: the business of international events 75 FESTIVAL & EVENT CRITICAL COMPONENT ENTRIES

49 BEST EVENT / PROGRAM WITHIN AN EVENT TO BENEFIT A CAUSE ENTRY INFORMATION FOR CATEGORIES 49-52: (Entry may include fundraising programs as well as awareness programs.) • Submit categories 49, 50, 51, 52 each within one (1) 1. Overview Information: notebook (2 or 3 ring binder; spiral bound; report cover; Please provide a detailed overview explaining the following, using no more than one (1) page bound publication etc.) to explain each section: • Please submit your entry in the order listed. a. Introduction and background of main event • In addition to the required printed entry, please also b. Description and purpose / objective of Event/Program provide a pdf document of your entire entry (as one (1) c. Description of selected cause and why/how it was selected document) on a CD or Thumbdrive. Attach to overall pay- d. Target audience / attendance / number of participants ment form. (Okay to submit all of your Pinnacle entries on e. Tie-in of program to main event one (1) CD or Thumbdrive.) f. Duration of program (start to finish) and years program has been part of event g. Overall revenue/expense budget of specific event/program For each entry, please provide detailed information h. Description of sponsor / charity / volunteer / school / other group involvement with event / to the following: program and benefits to each (if applicable) i. Overall effectiveness / success of program 1. Overview Information (50 points) 2. Supporting Question - Answer question listed to the right, here Please provide the required information listed under the 3. Supporting Materials - Place at the end of the entry. specific category to the left.

50) BEST EVENT (WITHIN AN EXISTING FESTIVAL) 2. Supporting Question: (10 points) • What did you do to update / change this program from (Entry to highlight a specific event that is held during the course of a larger festival/event.) the year before? Were your updates / changes success- 1. Overview Information: ful? Please provide measurable results / examples. Please provide a detailed overview explaining the following, using no more than one (1) page • If the program is a new program, please answer the to explain each section: following question instead. a. Introduction and background of main event ❍ “What challenges / obstacles did you foresee / b. Description and purpose / objective of Event within Festival encounter in creating the program, and how did you c. Target audience and attendance / number of participants handle them?” d. Overall revenue/expense budget of event e. Tie-in of program to main festival 3. Supporting Materials: (10 points) f. Duration of program (start to finish) and years program has been part of event Please also include any necessary supporting materials for g. Description of sponsor / charity / volunteer / school / other group involvement with event the program - limiting materials to no more than 5 examples and benefits to each (if applicable) for each area listed below (if applicable). Supporting materi- h. What makes the event unique & creative? als should be placed at the end of the entry. i. Overall effectiveness / success of program ❍ Printed materials (brochures, handbooks, Recruiting 2. Supporting Question - Answer question listed to the right, here materials, evaluation forms, signage, etc.) 3. Supporting Materials - Place at the end of the entry. ❍ Promotional / marketing / media materials ❍ 51) BEST EMERGENCY PREPAREDNESS & RISK Merchandise materials (photographs accepted) ❍ Information provided to participants / volunteers / MANAGEMENT PLAN FOR AN EVENT sponsors / students / charities etc. (Entry to focus on the overall risk management / emergency preparedness plan for a specific ❍ Supporting photographs festival/event.) ❍ Measurable results: tangible & intangible 1. Overview Information: Please provide a detailed overview explaining the following, using no more than one (1) page 4. Judging Criteria: (30 points) to explain each section: No information required. Your entry will also be judged a. Introduction and background of main event based on the below criteria. b. Description and purpose / objective of Risk Management Plan • Is the entry / program well organized? c. Target audience / attendance / number of participants • Is the content professional? Is the message clear? d. Overall revenue and expense budget of specific program / event • Is the entry / program designed and laid out well? e. Duration of program (start to finish) and years program has been part of event • Is the program creative and / or unique? f. Description of sponsor / charity / volunteer / school / other group involvement with event / • What is the overall impression? program and benefits to each (if applicable) • Have all supporting materials and measurable results g. Overall effectiveness / success of program been provided? 2. Supporting Question - Answer question listed to the right, here • Have all requirements been met? 3. Supporting Materials - Place at the end of the entry. ❍ Please submit a detailed documentation of the security plan used at your event

52) BEST FOOD & BEVERAGE PROGRAM (Entry to focus on the overall food and beverage opportunities available during the course of a specific festival/event.) 1. Overview Information: Please provide a detailed overview explaining the following, using no more than one (1) pages to explain each section: a. Introduction and background of main event b. Description and purpose / objective of Food & Beverage Program c. Number and types of vendors d. Site Plan (i.e.: Food Courts, Crowd Flow etc.) e. Cash Management Process f. Fee Structures g. Alcohol Beverage Training/Control h. Vendor Application Process i. Festival/Event Controlled Products & Services (i.e.: Festival-only controlled product sales, Vendor required product use, etc.) j. Promotional activities to drive business k. Power/Water Access l. Waste Disposal 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry. CATEGORIES FESTIVAL & EVENT CRITICAL COMPONENT ENTRIES

53) BEST NEW EVENT ENTRY INFORMATION FOR CATEGORIES 53-56: (For festival or event created from scratch within the past year.) • Submit categories 53, 54, 55, 56 each within one 1. Overview Information: (1) notebook (2 or 3 ring binder; spiral bound; report Please provide a detailed overview explaining the following, using no more than one (1) page cover; bound publication etc.) to explain each section: • Please submit your entry in the order listed. a. Introduction and background of main event • In addition to the required printed entry, please also b. Description and purpose / objective of New Event provide a pdf document of your entire entry (as one c. Target audience and attendance / number of participants (1) document) on a CD or Thumbdrive. Attach to d. Overall revenue/ expense budget of event overall payment form. (Okay to submit all of your e. Duration of program (start to finish) Pinnacle entries on one (1) CD or Thumbdrive.) f. Description of sponsor / charity / volunteer / school / other group involvement with event and benefits to each (if applicable) For each entry, please provide detailed informa- g. What makes the event unique & creative? tion to the following: h. Overall effectiveness / success of event 2. Supporting Question - Anwser question listed to the right, here. 1. Overview Information (50 points) 3. Supporting Materials - Place at the end of the entry. Please provide the required information listed under the specific category to the left. 54) BEST NEW PROMOTION ACTIVITY 2. Supporting Question (10 points) (Entry should focus on a specific promotion done by festival/event/vendor/supplier to pro- • What challenges/obstacles did you foresee/encoun- mote a product, service, event, company, entertainment etc.) ter in creating the program/activity/idea, and how did 1. Overview Information: you handle them? Please provide a detailed overview explaining the following, using no more than one (1) page to explain each section: a. Introduction and background of main event/organization 3. Supporting Materials: (10 points) b. Description and purpose / objective of Promotion Please also include any necessary supporting materials c. Description of what was being promoted (merchandise, event, company, entertainment; for the program - limiting materials to no more than etc.) 5 examples for each area listed below (if applicable). d. What makes this promotion different from any other promotions? Supporting materials should be placed at the end of e. Target audience for promotion the entry. f. Attendance / number of participants (if applicable) • Printed materials (brochures, handbooks, signage, g. Tie-in of promotion to main event/organization etc.) h. Overall revenue and expense budget of specific promotion • Promotional / marketing / media materials i. Duration of promotion (start to finish) • Merchandise materials (photographs accepted) j. Description of sponsor / charity / volunteer / school / other group involvement with event/ • Information provided to participants organization and promotion and benefits to each (if applicable) • Supporting photographs k. Overall effectiveness / success of promotion • Measurable results: tangible & intangible 2. Supporting Question - Anwser question listed to the right, here. 3. Supporting Materials - Place at the end of the entry. 3. Judging Criteria: (30 points) No information required. Your entry will also be judged 55) BEST NEW ATTENDEE SERVICE based on the below criteria. • Is the entry / program well organized? (Any product or service designed with the intent of enhancing the attendee experience at a • Is the content professional? Is the message clear? festival or event.) • Is the entry / program designed and laid out well? 1. Overview Information: • Is the program creative and / or unique? Please provide a detailed overview explaining the following, using no more than one (1) • What is the overall impression? pages to explain each section: • Have all supporting materials and measurable results a. Description of new product or service been provided? b. Goals & objectives of product or service • Have all requirements been met? c. Application of product or service at an event d. Overall effectiveness of product or services e. Target market for product or service f. Measurable results: tangible & intangible 2. Supporting Question - Anwser question listed to the right, here. 3. Supporting Materials - Place at the end of the entry.

56) BEST MONEY-MAKING IDEA (Entry should focus on a specific idea implemented at a festival/event that generated revenue.) 1. Overview Information: Please provide a detailed overview explaining the following, using no more than one (1) page to explain each section: a. Introduction & description of main event b. Description of money-making idea c. Target audience (if applicable) d. Attendance / number of participants (if applicable) e. Mediums used to promote idea (if applicable) f. Tie-in of promotion to main event/organization g. Overall revenue and expense budget of specific idea h. Overall effectiveness / success of idea 2. Supporting Question - Anwser question listed to the right, here. 3. Supporting Materials - Place at the end of the entry. CATEGORIES FESTIVAL & EVENT CRITICAL COMPONENT ENTRIES 57) BEST OVERALL MERCHANDISING For entry, please provide detailed information to the PROGRAM following: (Entry should focus on the entire merchandising program for 1. Overview Information (50 points) the entire festival/event/organization.) Please provide the required information listed under the specific 1. Overview Information: category to the left. Please provide a detailed overview explaining the following, using no more than one (1) page to explain each section: 2. Supporting Question: (10 points) a. Introduction & background of event • What did you do to update / change this program from the b. Description of merchandising program year before? Were your updates / changes successful? Please c. Overall revenue and expense budget for merchandise lines provide measurable results / examples. d. Target market for merchandise program (population / location) • If the program is a new program, please answer the following e. Marketing efforts tied to merchandise program question instead: “What challenges / obstacles did you foresee / f. Community support in selling / distributing merchandise encounter in creating the program, and how did you handle them?” g. Measurable results (Including number / variety of items; number of outlets selling items, etc.) 3. Supporting Materials: (10 points) h. Overall effectiveness of merchandise program Please include a sample selection of actual merchandise items 2. Supporting Question - Answer question listed to the right, here available. 3. Supporting Materials - Place at the end of the entry. • Also include photographs of all merchandise items available in your merchandise program. ENTRY INFORMATION FOR CATEGORY 57: • Supporting materials should be placed at the end of the entry. • Submit category 57 within one (1) notebook (2 or 3 ring binder; spiral bound; report cover; bound publication etc.) 4. Judging Criteria: (30 points) • Please submit your entry in the order listed. No information required. Your entry will also be judged based on • In addition to the required printed entry, please also provide a pdf the below criteria. document of your entire entry (as one (1) document) on a CD or • Is the entry / program well organized? Thumbdrive. Attach to overall payment form. (Okay to submit all of • Is the content professional? your Pinnacle entries on one (1) CD or Thumbdrive.) • Is the message clear? • Is the entry / program designed and laid out well? • Is the program creative and / or unique? • What is the overall impression? • Have all supporting materials and measurable results been provided? • Have all requirements been met?

58) BEST VENDOR / SUPPLIER For entry, please provide detailed information to the (Entry should highlight a specific vendor or supplier to the following: festival/event that stands out above all others.) 1. Overview Information (70 points) (Festival or Event must submit this entry) Please provide the required information listed under the specific 1. Overview Information: category to the left. Please provide a detailed overview explaining the following, using no more than one (1) pages to explain each section: 2. Judging Criteria: (30 points) a. Description of vendor / supplier No information required. Your entry will also be judged based on b. How the vendor / supplier stands out over all other vendor / the below criteria. suppliers • Is the entry well organized? c. Quantity and quality of service and support to event by Vendor • Is the content professional? / Supplier • Is the message clear? d. Length of relationship between vendor and event • What is the overall impression? e. Tangible benefits of relationship to both event and vendor. • Have all requirements been met? ENTRY INFORMATION FOR CATEGORY 58: • Submit category 58 within one (1) notebook (2 or 3 ring binder; spiral bound; report cover; bound publication etc.) • Please submit your entry in the order listed. • In addition to the required printed entry, please also provide a pdf document of your entire entry (as one (1) document) on a CD or Thumbdrive. Attach to overall payment form. (Okay to submit all of your Pinnacle entries on one (1) CD or Thumbdrive.)

78 IFEA’s ie: the business of international events Winter 2015 CATEGORIES MEDIA RELATIONS ENTRIES For effective media campaigns that generated news coverage, instead of paid or donated advertising time. 59) BEST PRESS / MEDIA KIT ENTRY INFORMATION FOR CATEGORIES 59-61: (For festivals/events/organizations to demonstrate the • Submit categories 59, 60, 61 each within one (1) notebook (2 or 3 effectiveness and use of their Press/Media Kit.) ring binder; spiral bound; report cover; bound publication etc.) • Please submit your entry in the order listed. • Provide information for questions listed below in addition to • In addition to the required printed entry, please also provide a pdf providing your actual press/media kit. document of your entire entry (as one (1) document) on a CD or 1. Overview Information: Thumbdrive. Attach to overall payment form. (Okay to submit all Please provide a detailed overview explaining the following, using no of your Pinnacle entries on one (1) CD or Thumbdrive.) more than one (1) page to explain each section: a. Introduction & background of campaign / event For entry, please provide detailed information to the following: b. Provide actual media kit used to send out for your event c. Target audience / demographics for the media 1. Overview Information (50 points) d. Target location (communities / cities / states) for media Please provide the required information listed under the specific e. Types of mediums used for media outreach category to the left. f. Measurable results indicating: • Number of publications / cities / states targeted 2. Supporting Question: (10 points) • Percent of distribution that covered news • What did you do to update / change this promotion from the • Longevity of media coverage year before? Were your updates / changes successful? Please • Increase / decrease in media from previous years provide measurable results / examples. 2. Supporting Question - Answer question listed to the right, here • If the promotion is a new promotion, please answer the following 3. Supporting Materials - Place at the end of the entry. question instead. • “What challenges / obstacles did you foresee / encounter in 60) MOST CREATIVE / EFFECTIVE NEWS STUNT creating the promotion, and how did you handle them?” (For Festivals/Events/Organizations who generated publicity through a media stunt to promote their event/cause etc.) 3. Supporting Materials: (10 points) 1. Overview Information: Please also include any necessary supporting materials for the pro- Please provide a detailed overview explaining the following, using no gram - limiting materials to no more than 5 examples for each area more than one (1) page to explain each section: listed below (if applicable). Supporting materials should be placed a. Introduction & background of campaign / event at the end of the entry. b. A detailed description of the news stunt • Printed materials (press releases, news clippings, etc.) c. How did the news stunt fit in to the overall media campaign for • Promotional materials your event? • Video / audio documentation (Please limit to 1 example – d. Sponsor / charity involvement (if any) and why provide written explanation of further examples) e. Was there an increase in media coverage for your event as a • Supporting photographs result of the stunt? 2. Supporting Question - Answer question listed to the right, here 4. Judging Criteria: (30 points) 3. Supporting Materials - Place at the end of the entry. No information required. Your entry will also be judged based on the below criteria. 61) BEST MEDIA RELATIONS CAMPAIGN • Is the entry / campaign well organized? (Entry should focus on the entire media relations campaign • Is the content professional? for a specific festival or event.) • Is the message clear? 1. Overview Information: • Is the entry / campaign designed and laid out well? Please provide a detailed overview explaining the following, using no • Is the campaign creative and / or unique? more than one (1) page to explain each section: • What is the overall impression? a. Introduction & background of campaign / event • Have all supporting materials and measurable results been b. Purpose / objective of the media relations campaign provided? c. A detailed outline of your entire media relations campaign for • Have all requirements been met? your event. d. Target audience / demographics for the media e. Target location (communities / cities / states) for media f. Types of mediums used for media outreach g. Measurable results indicating: ❍ Number of publications / cities / states targeted ❍ Percent of distribution that covered news ❍ Attendance results based on media outreach / campaign ❍ Income results based on media outreach / campaign ❍ Longevity of media coverage ❍ Increase / decrease in media from previous years. h. Overall effectiveness of the campaign 2. Supporting Question - Answer question listed to the right, here 3. Supporting Materials - Place at the end of the entry.

Winter 2015 IFEA’s ie: the business of international events 79 CATEGORIES EDUCATIONAL INSTITUTIONS OFFERING EVENT MANAGEMENT PROGRAMS 62) BEST EVENT MANAGEMENT ENTRY INFORMATION FOR CATEGORIES 62-64: ASSOCIATE DEGREE • Submit categories 62, 63, 64 each within one (1) notebook (2 or 1. Overview Information: 3 ring binder; spiral bound; report cover; bound publication etc.) Please provide a detailed overview explaining the following, using • Please submit your entry in the order listed. no more than one (1) page to explain each section: • In addition to the required printed entry, please also provide a a. Introduction & History of School/University pdf document of your entire entry (as one (1) document) on a b. Purpose / objective of Event Management Associate Degree CD or Thumbdrive. Attach to overall payment form. (Okay to c. Date degree/program was founded & time frame the course is submit all of your Pinnacle entries on one (1) CD or Thumb- offered drive.) d. Number of staff members & student to staff ratio e. Number of students enrolled / number graduated For entry, please provide detailed information to the f. Tuition costs / Financial assistance offered following: g. Overall revenue and expense budget of program h. Writing/Speaking/Testing/Research requirements for students 1. Overview Information (50 points) i. Practical event experience required (internships/assigned Please provide the required information listed under the specific event management etc.) category to the left. j. Overall effectiveness of degree/program - Alumni success (what are alumni of program doing now?) 2. Supporting Question (10 points) 2. Supporting Question - Anwser question listed to the right, here. • What did you do to update/change the Degree from the year 3. Supporting Materials - Place at the end of the entry. before? Were your updates/changes successful? Please providw measurable results/examples. 63) BEST EVENT MANAGEMENT • If the Degree is a new program, please answer the following BACHELOR DEGREE questions instead: • What challenges/obstacles did you foresee/encounter in 1. Overview Information: creating the program and how did you handle them? Please provide a detailed overview explaining the following, using no more than one (1) page to explain each section: a. Introduction & History of School/University 3. Supporting Materials: (10 points) b. Purpose / objective of Event Management Bachelor Degree Please also include any and all of the following Supporting Materials. c. Date degree/program was founded & time frame the course is Supporting materials should be placed at the end of the entry. offered • Student recruiting materials d. Number of staff members & student to staff ratio • Student application materials e. Number of students enrolled / number graduated • Marketing materials for program f. Tuition costs / Financial assistance offered • Complete outline and syllabus of course(s) g. Overall revenue and expense budget of program • Reading requirements list for students • Sample testing Materials h. Writing/Speaking/Testing/Research requirements for students i. Practical event experience required (internships/assigned 4. Judging Criteria: (30 points) event management etc.) No information required. Your entry will also be judged based on j. Overall effectiveness of degree/program - Alumni success the below criteria. (what are alumni of program doing now?) 2. Supporting Question - Anwser question listed to the right, here. • Is the entry / program well organized? 3. Supporting Materials - Place at the end of the entry. • Is the content professional? • Is the message clear? 64) BEST EVENT MANAGEMENT • Is the entry / program designed and laid out well? CERTIFICATION PROGRAM • Is the program creative and / or unique? • What is the overall impression? 1. Overview Information: • Have all supporting materials and measurable results been Please provide a detailed overview explaining the following, using provided? no more than one (1) page to explain each section: • Have all requirements been met? a. Introduction & History of School/University b. Purpose / objective of Event Management Certification Program c. Date degree/program was founded & time frame the course is offered d. Number of staff members & student to staff ratio e. Number of students enrolled / number graduated f. Tuition costs / Financial assistance offered g. Overall revenue and expense budget of program h. Writing/Speaking/Testing/Research requirements for students i. Practical event experience required (internships/assigned event management etc.) j. Overall effectiveness of degree/program - Alumni success (what are alumni of program doing now?) 2. Supporting Question - Anwser question listed to the right, here. 3. Supporting Materials - Place at the end of the entry. CATEGORIES EDUCATIONAL INSTITUTIONS OFFERING EVENT MANAGEMENT PROGRAMS EDUCATIONAL INSTITUTIONS OFFERING EVENT MANAGEMENT PROGRAMS 65) BEST ONLINE EVENT MANAGEMENT ENTRY INFORMATION FOR CATEGORIES 65-67: TRAINING PROGRAM • Submit categories 65, 66, 67 each within one (1) notebook (2 or 1. Overview Information: 3 ring binder; spiral bound; report cover; bound publication etc.) Please provide a detailed overview explaining the following, using • Please submit your entry in the order listed. no more than one (1) page to explain each section: • In addition to the required printed entry, please also provide a a. Introduction & History of School/University pdf document of your entire entry (as one (1) document) on a b. Purpose / objective of Online Event Management Training Program CD or Thumbdrive. Attach to overall payment form. (Okay to c. Date degree/program was founded & time frame the course is submit all of your Pinnacle entries on one (1) CD or Thumb- offered drive.) d. Number of staff members & student to staff ratio e. Number of students enrolled / number graduated For entry, please provide detailed information to the f. Tuition costs / Financial assistance offered following: g. Overall revenue and expense budget of program h. Writing/Speaking/Testing/Research requirements for students 1. Overview Information (50 points) i. Practical event experience required (internships/assigned Please provide the required information listed under the specific event management etc.) category to the left. j. Overall effectiveness of degree/program - Alumni success (what are alumni of program doing now?) 2. Supporting Question (10 points) 2. Supporting Question - Anwser question listed to the right, here. • What did you do to update/change the Degree from the year 3. Supporting Materials - Place at the end of the entry. before? Were your updates/changes successful? Please providw measurable results/examples. 66) BEST FESTIVAL & EVENT • If the Degree is a new program, please answer the following MANAGEMENT MASTERS PROGRAM questions instead: 1. Overview Information: • What challenges/obstacles did you foresee/encounter in Please provide a detailed overview explaining the following, using creating the program and how did you handle them? no more than one (1) page to explain each section: a. Introduction & History of School/University 3. Supporting Materials: (10 points) b. Purpose / objective of Festival & Event Management Please also include any and all of the following Supporting Materials. Masters Program • Supporting materials should be placed at the end of the entry. c. Date degree/program was founded & time frame the course is • Student recruiting materials offered • Student application materials d. Number of staff members & student to staff ratio • Marketing materials for program e. Number of students enrolled / number graduated • Complete outline and syllabus of course(s) f. Tuition costs / Financial assistance offered • Reading requirements list for students g. Overall revenue and expense budget of program • Sample testing Materials h. Writing/Speaking/Testing/Research requirements for students i. Practical event experience required (internships/assigned 4. Judging Criteria: (30 points) event management etc.) • Is the entry / program well organized? j. Overall effectiveness of degree/program - Alumni success • Is the content professional? (what are alumni of program doing now?) • Is the message clear? 2. Supporting Question - Anwser question listed to the right, here. • Is the entry / program designed and laid out well? 3. Supporting Materials - Place at the end of the entry. • Is the program creative and / or unique? • What is the overall impression? 67) BEST FESTIVAL & EVENT • Have all supporting materials and measurable results been MANAGEMENT PHD PROGRAM provided? 1. Overview Information: • Have all requirements been met? Please provide a detailed overview explaining the following, using no more than one (1) page to explain each section: a. Introduction & History of School/University b. Purpose / objective of Festival & Event Management PhD Program c. Date degree/program was founded & time frame the course is offered d. Number of staff members & student to staff ratio e. Number of students enrolled / number graduated f. Tuition costs / Financial assistance offered g. Overall revenue and expense budget of program h. Writing/Speaking/Testing/Research requirements for students i. Practical event experience required (internships/assigned event management etc.) j. Overall effectiveness of degree/program - Alumni success (what are alumni of program doing now?) 2. Supporting Question - Anwser question listed to the right, here. 3. Supporting Materials - Place at the end of the entry. CATEGORIES JUST FOR FUN 68) BEST PROMOTION PUBLICIZING ENTRY INFORMATION FOR CATEGORY 68: AN IFEA / HAAS & WILKERSON • Submit category 68 within one (1) notebook (2 or 3 ring bind- PINNACLE AWARD WIN er; spiral bound; report cover; bound publication etc.) • Please submit your entry in the order listed. (No Charge to enter this Category) • In addition to the required printed entry, please also provide a Were you recognized for your outstanding accomplishments pdf document of your entire entry (as one (1) document) on a with an IFEA/Haas & Wilkerson Pinnacle Award last year? CD or Thumbdrive. Attach to overall payment form. (Okay to Gain further recognition for your award and event by promoting submit all of your Pinnacle entries on one (1) CD or Thumb- your Pinnacle Win, and then share with us what you did! drive.)

1. Overview Information: For entry, please provide detailed information to the Please provide a detailed overview explaining the following, using following: no more than one (1) page to explain each section: a. Describe the promotion that took place to celebrate your 1. Overview Information (50 points) IFEA/Haas & Wilkerson Pinnacle Award win. Please provide the required information listed under the specific category to the left. 2. Supporting Questions: Please answer the following supporting questions, using no more 2. Supporting Question: (10 points) than one (1) page for each question: Please answer questions listed under specific category to the left. a. What has winning an IFEA / Haas & Wilkerson Pinnacle Award meant to your event? 3. Supporting Materials: (10 points) b. How have you used winning an award(s) to your advantage? Please provide materials listed under the specific category to c. How has winning an award(s) enhanced your presence within the left. Supporting materials should be placed at the end of the your community? entry. d. How has winning an award(s) increased leverage / funding / sponsorship for your event? 4. Judging Criteria: (30 points) No information required. Your entry will also be judged based on 3. Supporting Materials: the below criteria. Please also include any and all of the following supporting materials • Is the entry / promotion well organized? – limiting it to no more than 5 examples of each: • Is the content professional? • Promotion materials used to promote award • Is the message clear? • Media clippings from promotion • Is the entry / promotion designed and laid out well? • Examples of IFEA / Haas & Wilkerson Pinnacle Winner logo • Is the promotion creative and / or unique? placement • What is the overall impression? • Have all supporting materials and measurable results been provided? • Have all requirements been met?

82 IFEA’s ie: the business of international events Winter 2015 ENTRY FORM REQUIREMENTS • Please submit one overall entry form with total payment - list all en- 2016 tries submitted on this form. (Be sure to complete sections 1 & 4.) • Please also submit TWO copies of each individual entry form JUST FOR FUN – one to be attached to each individual entry – and one to be submitted with payment and overall entry form. (Complete sections 1, 2, 3 on each entry form.) Be sure payment information is NOT filled out on these copies. • If one organization is entering items for multiple events produced, please submit a separate payment form / overall entry form for AWARDSRELEASE AND USAGE each event to allow for proper credit to be given to that event. By submitting your entry to the IFEA / Haas & Wilkerson Pinnacle Awards, you auto- • Please be sure to PRINT your organization, event, sponsor or matically grant the IFEA the right to use any materials from your entries for editorial, program name clearly and correctly - as this is how it will appear analytical, promotional or any other purpose without additional compensation. In on any award if won. addition, you acknowledge your entry / ies are not returnable. Your entry into the • NEW - Please email a high resolution copy of either your organi- competition is acknowledgment of these terms. zation or event logo (Only one logo will be used.) to [email protected] - subject “2016 Pinnacle Entry Logo” & Your Event / Logo Name. Sections 1, 2 and 3 must be completed twice for each entry. One copy attached to each individual entry, and one copy attached to payment form. 1. ENTRANT INFORMATION (Required for each entry) (Tip: Complete Section 1. Then make copies to complete form for each entry.) How you list your organization / event name will be how it is listed on any award won. PLEASE PRINT CLEARLY. Organization: ______Membership #: ______Name of Event (if different from organization): ______Name of Program and/or Program Sponsor for specific category (applies to Categories 28-68): ______Address (Do not list P.O. Box): ______City: ______State: _____ Zip Code: ______Country: ______Contact Person (This person will receive all email notifications regarding your Pinnacle entries.): ______Phone:______E-mail: ______Website: ______

2. BUDGET INFORMATION (Required for each entry) Organization’s Event Expense Budget: (USD, include all cash outflows). Each entry category is divided into the budget categories below. Gold, Silver and Bronze Awards will be given in each budget category unless the number of entries warrants budgets to be combined, or as determined by the judges. under $250,000 $250,000 - $750,000 $750,000 - $1.5 million over $1.5 million

3. ENTRY INFORMATION (Required for each entry) Category Name (required): ______Category Number (required): ______

Entry Description: ______(Provide brief identifying description for each entry - helps to identify if you enter 2 or more entries for the same category. Also list links for categories 7-12 here.)

4. PAYMENT INFORMATION Complete section 4 ONCE. Attach payment for all entries combined. Total Categories Entered: List which categories you are entering and how many of each. This is so we can account for all of your entries when they arrive. (e.g. 1, 2, 2, 3, 5, 7…): ______Entries received with payment by 5:00 p.m. June 20, 2016 (MST) will receive the Member early bird rate of $30 per entry or $100 per Grand Pinnacle Entry; or the Non-Member early bird rate of $60 per entry or $150 per Grand Pinnacle entry, depending on IFEA Membership Status. Entries received between June 21, 2016 and July 18, 2016 will receive the Member final entry rate of $35 per entry or $100 per Grand Pinnacle entry; or the Non-Member final entry rate of $75 per entry or $200 per Grand Pinnacle entry, depending on IFEA Membership Status. Questions: Contact [email protected]. Early Bird Final Entry Early Bird Final Entry Member Rates Member Rates Non-Member Rates Non-Member Rates (Before June 20, 2016) (June 21 - July 18, 2016) (June 20, 2016) (June 21 - July 18, 2016) Grand Pinnacle: $75 x _____= $______$100 x _____= $______$150 x _____= $______$200 x _____= $______Pinnacle Entries: $30 x _____= $______$35 x _____= $______$60 x ______= $______$75 x ______= $ ______(Categories 2-67)

Category #68: $ 0 x _____ = $______(Just for Fun Category) TOTAL NUMBER OF ENTRIES: ______TOTAL AMOUNT ENCLOSED: $ ______

Check (Make checks payable to IFEA) Visa MasterCard American Express Print Cardholder Name: ______Signature: ______Credit Card Number: ______

Expiration Date: ______CVN Code: ______(MC / VISA-3 digit code back) (AMX-4 digit code front)

DID YOU REMEMBER TO Include your payment for total entries along with 1 overall entry form listing each category number entered Include 2 individual entry forms for each item – one with item, one with payment, do not list payment details on these forms Include each entry (as requested) on one disk or Thumbdrive attached to payment form. Email organization or event logo to [email protected] Review all rules for entry submission – go to: Pinnacle Awards section at www.ifea.com for more info. International Festivals & Events Association • 2603 W Eastover Terrace • Boise, ID 83706 U.S.A. • phone: +1.208.433.0950 • fax: +1.208.433.9812 • web: www.ifea.com Wishing you Happy Holidays and a Happy New Year IFEA WORLD FESTIVAL & EVENT CITY© AWARD PROGRAM “Recognizing the best in city-event leadership and partnerships around the world.” ABOUT THE IFEA WORLD FESTIVAL & EVENT CITY AWARD© The IFEA World Festival & Event City Award © was designed and created as a way for the global festivals and events industry to openly encourage, support, learn from and recognize positive local environments for festivals and events worldwide. If you are considering applying for this prestigious award, you already understand the important role that festivals and events play in your community by: • Adding to the quality of life for local residents; • Driving tourism; • Showcasing a positive community brand and image to the media, business community, and visitors; • Creating economic impact that translates into jobs, tax revenues and enhanced infrastructure improvements; • Providing enhanced exposure opportunities for the arts, not-for-profit causes and other community programs and venues; • Promoting volunteerism and bonding the many elements of the community together; • Encouraging community investment, participation, creativity and vision; and • Building irreplaceable ‘community capital’ for the future.

To achieve and maximize these important returns for the markets that they serve, we must clearly understand their direct correlation to the partnerships with and support from the local community, at all levels, that is critical to the success and sustainability of existing festivals and events, as well as the ability to attract and encourage new events. Through this special award the IFEA is pleased to recognize those cities and markets who have worked, through concerted efforts, to provide an environment conducive to successful festivals and events. For each year’s selected cities, the IFEA World Festival & Event City Award © provides: • A strong platform from which to recognize the success of current and on-going efforts by every component of your community; • A clear positioning statement to encourage continued infrastructure, policy and process enhancement and expansion; and • A powerful marketing statement for use in recruiting and encouraging new festivals, events and businesses.

We look forward to working with you, your city and community partners to recognize the quality efforts and support that you have successfully developed over the years and should be rightfully proud of. Thank you for your continued support of, and partnership with, the festivals and events industry. Best of Luck with your entry!

86 IFEA’s ie: the business of international events Winter 2015 RECIPIENT CITIES INCLUDE: IFEA World Festival & Event Award recipients cities come from all over the globe including such cities as: Sydney, Australia; Dubai, United Arab Emirates; São Paulo, Brazil; Rotterdam, The Netherlands; Jinju City, Gyeonsangnam-do, South Korea; Philadelphia, Pennsylvania, USA; Ottawa - Ontario, Canada; Boston - Massachusetts, USA; Maribor, Slovenia; Taupo - New Zealand; Ballito-KwaDukuza, KwaZulu-Natal, South Africa and much, much more. A complete list of winning cities and details about each can be found at www.ifea.com.

Winter 2015 IFEA’s ie: the business of international events 87 aged to strengthen or make adjustments to selected components of their entry criteria ENTRY INFORMATION for reconsideration in future years. SCORING SYSTEM • A possible total of 100 points may be Quick Reference Guide awarded to each entry based upon the individual components listed under DEADLINES Sections 1-6 of the overall entry. • Entry Deadline: 5:00 p.m. (Mountain • Failure to meet all requirements or answer/ Time Zone) – Monday, July 18th, 2016 provide all necessary information may • Entry must include completed entry, impact judging decisions and will result in additional requested details and a deduction of points. application form with payment • If a section or element does not apply to • Due to time constraints in judging, late your City, please state this within your entries cannot be accepted. entry (explaining why it does not apply) in FEES order to avoid losing points. The total cost to enter the IFEA World Festival SELECTION AND NOTIFICATION © & Event City Award is $695 (U.S. Dollars) for • Award Recipients will be notified via email IFEA Members and $895 (U.S. Dollars) for by August 22st, 2016. Notification will go non-IFEA Members per entry. Payment may be to the primary contact listed on the entry made using a Visa, MasterCard or American application. Express credit card or by Check (made • The 2016 IFEA World Festival & Event payable to the IFEA) or by Wire Transfer. For City Award © will be presented during the more information on Wire Transfers and transfer IFEA’s 61st Annual Convention & Expo, fees, please contact IFEA at +1-208-433-0950. Date and Location TBD. Each recipient city will be highlighted in a brief video presen- ELIGIBILITY tation at the award ceremony and on-site Applications for the IFEA World Festival throughout the convention. © & Event City Award may be submitted by • If you are unable to attend the IFEA’s 61st the City itself or by an event(s) on behalf of Annual Convention & Expo to accept your their City. It is our hope that the application award, please arrange for a representative process itself will result in an even closer to accept on your behalf. working partnership and dialogue between • IIf you are not present at the awards the Applicant City and the festivals and presentation to accept your award, it will be events who serve that market. mailed to you 3-4 weeks after the convention concludes. Please provide a UPS or FedEx Applicants may re-apply for the IFEA World account number to charge shipping fees © Festival & Event City Award each year. to, or a credit card number to charge for JUDGING shipping fees. Judging of the IFEA World Festival & Event MAXIMIZING YOUR AWARD City entries is done by an international panel Being selected as an IFEA World Festival & of respected event professionals, who have Event City is only the beginning of the benefits been pleased to discover that there are many to be gained from this special honor. The IFEA amazing programs happening around the will help each recipient with ideas on how to world that will help us all to raise the bar for maximize and leverage your award, with our own communities, showing us what is specific examples from previous recipients. possible – at every level – when vision and leadership combine. • Each winning recipient of the IFEA World Festival & Event City Award © will receive an The IFEA World Festival & Event City engraved award suitable for indoor display © Award are presented on an individual basis and a personal letter of congratulations. to exemplary cities around the world that we • Duplicate IFEA World Festival & Event hope others will emulate. The awards are not City awards, flags (for display or flying) designed as a competition of one city against and other recognition items are available another, but rather to recognize those individu- for purchase by award recipients wishing al cities that have ‘raised the bar’ for everyone, to share their honor with the many partners taking into account the cultural, economic who helped them to win. and geographic challenges that they have • Winning recipients will be provided with met, mastered and often changed along the the rights to use the 2016 IFEA World way. For that reason, we may present multiple Festival & Event City Award© Winner logo awards each year, while some will be encour-

88 IFEA’s ie: the business of international events Winter 2015 on their websites, press releases and other 2. A one (1) paragraph description of your disk or USB Drive, please submit video as appropriate City letterhead, brochures, city (to be used for promotional purposes an MPF, WMF, MOV. (DVD’s should be marketing materials, etc. by the IFEA). encoded for Region 1 or Region 0 DVD • The IFEA will announce all IFEA World 3. An email list of your local media contacts capabilities.) Festival & Event City Award© recipients in Excel format for IFEA for use in an- • Entries over one Meg must be provided in an international press release to the nouncing the selected recipients. as a link to a fixed site with no expiration world’s leading media sources, including 4. A representative photograph highlighting timeframe. all local market media contacts provided your City and/or events. (A least 300 dpi to the IFEA by selected applicants. in size) TIPS & POINTERS • IFEA World Festival & Event City Award© 5. A three (3) minute video presentation • Not all components under a specific recipients will be featured in a special representing your City. (Refer to Important section will pertain to everyone. Don’t on-line tribute section at www.ifea.com in Details section below for video format.) worry; there are no ‘right’ or ‘wrong’ perpetuity and in a special section of ie: 6. A one (1) page introductory letter answers and our international judging the business of international events, the stating why your City should be selected panel will base their decisions on overall IFEA’s industry-leading magazine. to receive the IFEA World Festival & impressions after reviewing all of the • Each winning recipient will receive a one- Event City Award. submitted information. We are all learning year complimentary IFEA membership. 7. Your overall completed IFEA World Festival from each other, with the goal of strength- & Event City Award© Entry providing ening the partnerships, benefits and returns RELEASE & USAGE responses and supporting information for to our respective communities from the • By submitting your entry to the IFEA the following sections. Refer to pages 6-9 festivals and events that are such an World Festival & Event City Award, you for detailed descriptions required for each important part of the community fabric and automatically grant the IFEA the right to section. This part of your entry must be we hope to find additional new ideas being use any materials from your entry for submitted as one (1) singular entry piece/ implemented from within all of the award editorial, analytical, promotional or any document/PowerPoint/Pdf, etc.: entries that we can share in the future. other purpose without additional permis- ❍ Section 1: Community Overview • Responses to the requested information sion or compensation. All materials and ❍ Section 2: Community Festivals & Events may require a straight-forward numerical photos submitted as part of the application ❍ Section 3: City/Government Support answer, or a more descriptive definition. will become the property of the IFEA. of Festivals & Events While we have placed no limits on length, • Entries submitted are not able to be ❍ Section 4: Non-Governmental we encourage you to provide the most returned. Copies should be made prior to Community Support of Festivals & Events succinct answers possible that clearly submitting your entry, as desired. Note: ❍ Section 5: Leveraging ‘Community make your point. Proprietary or sensitive information will Capital’ Created by Festivals & Events • If you have any questions or need clarifica- not be shared if identified clearly. ❍ Section 6: Extra Credit tion on any criteria, please do not hesitate • Winning applicants agree that the IFEA to contact us. may use their City name and represen- To view examples of past IFEA World Festi- • Support materials, photos, videos, bro- tative photos in all press releases and val & Event City Award© recipient entries, go chures, copies, etc. should be inserted program marketing materials, both hard to: www.ifea.com / Industry Awards / World following the responses to each section. copy and electronic versions. Festival & Event City Award / Recipients. • As needed, we may communicate with • Your entry into the competition is the primary contact on the application to acknowledgement of these terms. IMPORTANT DETAILS clarify any questions that may arise. • Please submit your main entry (as listed ENTRY REQUIREMENTS in components 6-7 under Entry Require- SEND ENTRIES TO Working in partnership with local community ments above), as one (1) singular entry Please email completed entries, application leadership, festivals, events, organizations piece/document/ PowerPoint/Pdf, etc. form and payment to: [email protected]. and businesses, please provide a clear Components 1-5 listed under Entry overview and understanding of the festival Requirements may be submitted as Entry, payment and application form may be and event environment in your City/Market separate pieces from the main entry, but mailed if necessary. Be sure to provide entry through your responses to each defined must be submitted at the same time. on a disk or a USB Flash Drive in a word, section. The application process in itself is • All entry information should be provided in PowerPoint, PDF or other standard format. a great opportunity to evaluate internally the English and typed using 10-point Arial font. Please mail to: areas where your City excels and other areas • Please submit your overall entry via Email IFEA World Festival & Event City Award where you may be able to strengthen your (preferred method of submitting entry.) 2603 W. Eastover Terrace efforts and further support local programs. Please create entry in a Word, Power- Boise, ID 83706 Point, PDF document, tif, jpg or other U.S.A. Cities interested in being considered for the standard format. If entry must be mailed, annual IFEA World Festival & Event City please submit your overall entry on a CD, QUESTIONS? Award© must submit and include the or USB flash drive to the IFEA World Contact: following information: Headquarters in the format listed above. • Steve Schmader at [email protected] 1. A completed entry form providing contact • To submit Video portion of entry, please • Nia Hovde at [email protected] and payment information. email video file as an MP4, WMF, MOV - • Phone: +1-208-433-0950 ext:3 or provide a link to an online video location such as YouTube. If mailing video on a

Winter 2015 IFEA’s ie: the business of international events 89 IFEA World Festival & Event City Award© ENTRY REQUIREMENTS

Working in partnership with local community leadership, festivals, events, organizations and businesses, please provide a clear overview and understanding of the festival and event environment in your City/Market through responses to each of the following sections. The application process in itself is a great opportunity to evaluate internally the areas where your City excels and other areas where you may be able to strengthen your efforts and further support local programs.

Please submit the following information: 1. A completed entry form providing contact and payment information. 2. A one (1) paragraph description of your city (to be used for promotional purposes by the IFEA) 3. An email list of your local media in Excel format for IFEA to use to announce the selected recipients. 4. An individual photograph representing your city. (A least 300 dpi in size). 5. A three (3) minute video presentation representing your city. (Refer to Important Details section for video format.) 6. A one (1) page introductory letter stating why your City should be selected to receive the IFEA World Festival & Event City Award. 7. Your overall completed IFEA World Festival & Event City Award© Entry providing responses and supporting information for Sections 1-6 below. This part of your entry must be submitted as one (1) singular entry piece/document/PowerPoint/Pdf, etc. Please refer to the Entry Requirements and Important Details sections for specific entry formats and details. To view examples of past IFEA World Festival & Event City Award© recipient entries, go to: www.ifea.com / Industry Awards / World Festival & Event City Award / Recipients Section 1. Community Overview Goal: The information in this section should help provide us with a better understanding of your community and the infrastructure in place to host and/or support those producing and attending festivals and events. • Please provide an overview of your community that will provide us with as many elements as possible, such as:

a. Current City Population b. Current SMSA or LUZ Population (Standard Metropolitan Statistical Area or Large Urban Zone) c. Population within a 50 Mile Radius of Applicant City d. Primary Festival and Event Venues Available (Indoor and Outdoor. For example: Theatres, Plazas, Bandshells, Parks, Stadiums, Fair- grounds, Sport Facilities, Convention Centers, etc., including those facilities planned for completion within the next two years. Include Estimated Capacities for each. For outdoor venues, use a formula of 1 person per 3 square feet if no other total capacity numbers are available.) e. Water and Power Accessibility in Outdoor Venues f. Hospital and Emergency Response Availability g. Total Number of Hotel Rooms Available h. Public Transportation Options i. Parking Availability (Paid lots, meters, and free) j. Walking Paths, Bicycle Lanes k. Estimated City Visitors Annually Attributed to Festivals and Events Section 2. Community Festivals and Events Goal: The information in this section should provide us with an understanding of the diversity and success of current festivals and events that serve your city residents and visitors throughout the year. • Please provide us with a good overview of the leading festivals and events currently operating in your market. A full-year calendar of events is very helpful as we consider this area.

Please provide the following for the ‘Top 10’ festivals or events in your market: a. Festival or Event Name b. Top Executive Contact Information c. Number of Years Festival or Event has been Produced d. Event Dates (Minimally the month held, with days if clearly defined – For example: the last weekend in June. If the event is a series, list the starting and ending dates – For example: Every Wednesday, June through August.) e. Primary Target Audience (For example: Families; Young Adults; Seniors; Children; Specific Cultural Heritage Groups; All Community Segments; Out-of-Market Visitors, etc.) f. Recurrence Cycle (Annually, Every 5 Years, etc.) g. Estimated Combined Aggregate Attendance Section 3. City/Governmental Support of Festivals and Events Goal: The information in this section should help us to understand the strength and depth of support by the applicant City and other area governmental bodies (County, State, taxing districts, etc.) and demonstrate a clear awareness of event support needs by government agencies and officials. • Please define or describe each of the following elements (a-i) below, as completely and accurately as possible. • Where available and appropriate, please provide examples and copies. • If a section or element does not apply to your city, please state this within your entry and why it does not apply and/or what you may have/use instead. a. Defined and Accessible Public Objectives and Support Statements for Festivals and Events by the City and Other Local Govern- ment Agencies b. Direct Funding Support Provided to and/or Budgeted for Festivals and Events from the City or Other Government Agencies c. In-Kind Services Support Provided to and/or Budgeted for Festivals and Events from the City or Other Government Agencies d. Defined Role of the City in Festival and Event Approval e. City-Provided Festival and Event Process Coordination and Assistance Systems (For example: Existence of a City Events Department; ‘One-Stop Shopping’ for Permitting and Municipal Service Needs; Shared Resource Programs for Volunteer Recruitment/Management, Non-Proprietary Equipment Usage/Maintenance, Insurance/Music Licensing Provisions, etc.) f. Participation in Official Capacity by City Department Representatives on Boards and Planning Committees of Local Festivals and Events g. Local Laws, Ordinances, Regulations, Permits and Policies Impacting and Supportive of Festivals and Events (For example: noise ordinances, traffic regulations, curfews, parking fees, fireworks regulations, ambush marketing control, alcohol service requirements, taxes, food safety, insurance requirements, etc.) h. City Provided Festival and Event Training Programs (For example: Marketing, Planning, Budgeting, Risk Management, Alcohol Service, City Department Introductions, Professional Certification, etc.) i. Direct Industry Involvement / Memberships by Any of the Above

Winter 2015 IFEA’s ie: the business of international events 91 Section 4. Non-Governmental Community Support of Festivals and Events Goal: The information in this section should help us to understand the commitment to festivals and events and direct support provided by community individuals and non-governmental organizations. Without this type of support most festivals and events could not achieve the level of success that these important partnerships help to build. • Please define or describe how each of the following elements/organizations (a-l) below (if applicable) lends their support to ensure the success and outreach of local festivals and events completely and accurately as possible. • Answers should be provided as an overview reflective of the entire community versus an individual event/organization, with enough detail to provide a clear picture of support. • If a section or element does not apply to your city, please state this within your entry and why it does not apply and/or what you may have/use instead.

a. Volunteer Involvement b. Sponsorship Support (include in your answer a list of the ten (10) most prominent corporate sponsors in your market) c. Media Support d. Chamber of Commerce / Convention & Visitors Bureau Support (Promotion and marketing activities, familiarization tours, travel writer access, material creation, information distribution, grant funding, visitor hosting, etc.) e. Downtown Associations (Support by Downtown merchants and businesses) f. Organizations to Assist Individuals with Disabilities g. Local Event Cooperatives h. Sports Commissions i. Educational Institution Support j. Special Incentives/Discounts Provided to Festivals and Events by Local Venues k. Access to Industry Suppliers in the Local Market (For example: banners and decorations; generators; portable toilets; merchandise; generators; stage, lights & sound; golf carts; security; chairs; barricades; ATM’s; communication services; etc.) l. Direct Industry Involvement / Memberships by Any of the Above

Section 5. Leveraging ‘Community Capital’ Created by Festivals & Events Goal: The information in this section should help us to understand how the City and its non-governmental partners maximize the ‘community capital’ created by festivals and events in your market. • Please define or describe how your City uses the branding and marketing images/ opportunities provided by your local festivals and events to leverage return in other areas. • These may include, the items below, among others. • If a section or element does not apply to your city, please state this within your entry and why it does not apply and/or what you may have/use instead.

a. Community Branding (How are local festivals and events used to promote and build upon the positive image of the city?) b. Promoting Tourism (How are local festivals and events used to promote tourism visits?) c. Convention Marketing (How are local festivals and events used to recruit conventions to the city during the times that festival or event activities may serve as an extra incentive for choosing a destination?) d. Corporate Recruiting Efforts (How are local festivals and events used by Economic Development efforts to recruit new businesses to consider choosing your market for their operations?)

92 IFEA’s ie: the business of international events Winter 2015 e. Relocation Packets and Information (How are local festivals and events used in information designed to entice individuals / organizations to relocate to your city?) f. Familiarization Tours (How are local festivals and events used by your City and Convention & Visitors Bureau as part of ‘Familiarization Tours’ for visiting meeting planners, VIP’s, etc.) g. Out-of-Market Media Coverage (How are local festivals and events used to secure interest in coverage from out-of-market media sources, travel writers, etc.?) h. Enhancing Exposure to the Arts and Other Causes (How are local festivals and events used to feature, highlight, expose new audiences to, or drive support for the arts and other causes?) i. Creating Highly Visible Public Relations Campaigns for City Facilities and Services (How are local festivals and events used to drive positive public relations campaigns for things like police image, parks usage, fire safety, EMT roles and support needs, use of local transportation options, marketing of/exposure to local venues, support of local bond issues, etc.?) j. Encouraging Community Bonding, Participation, and Celebration (How are local festivals and events used by the City to bond all of the diverse elements of the community together, encourage community involvement and support, and celebrate who we are when we are at our best?) k. Highlighting or Developing Underused Venues or Sections of the Community (How are local festivals and events used to encourage usage of or exposure to underused venues or city neighborhoods, underdeveloped sections of the City, etc.?) l. Creating Legacies and Images Beyond the Event (How are local festivals and events used to create lasting legacies (venues, programs, infrastructures and images of the City after and in-between events?) Section 6. Extra Credit This section provides an opportunity to highlight any other programs, services, resources, activities, etc., that may not have been included or covered in the previous sections. Some examples may include the items below, among others, a. Skills Development - Availability of Certificate or Degree Programs in Festival & Event Management through a Local University or Private Provider b. Members of Your Event Community Who Currently Hold a Certified Festival & Event Executive (CFEE) Designation c. Secondary School System Graduation Requirements that Encourage Volunteerism and Community Service during Festivals and Events d. A Festival and Event Shared Resource Program in Your City (For example: shared warehousing, office space, equipment, staff, etc.) e. Efforts to Actively Recruit New Events to Your City (Please include reference to any applications made/secured if this area pertains) f. Other Creative Endeavors Past IFEA World Festival & Event Cities Each year, the International Festivals & Events Association announces the recipients of the IFEA World Festival & Event City Award, at the Annual IFEA Convention & Expo. The IFEA would like to congratulate each winning city. For more information about each winning city - go to: www.ifea.com / Industry Awards / IFEA World Festival & Event City Awards / Past Event Cities

2015 IFEA World Festival & Event City Award Recipients 2011 IFEA World Festival & Event City Award Recipients • Coffs Harbour, New South Wales, Australia • Dubai, United Arab Emirates • Dubai, United Arab Emirates • Gimje-si, Jeollabuk-do, South Korea • Jinju City, Gyeonsangnam-do, South Korea • Indianapolis, Indiana, United States • Louisville, Kentucky, United States • Johannesburg, Gauteng, South Africa • Newcastle, New South Wales, Australia • Joinville, Santa Catarina, Brazil • Philadelphia, Pennsylvania, United States • Meizhou Island of Putian City, Fujian Province, China • Rotterdam, The Netherlands • Reykjavik, Iceland • Sydney, New South Wales, Australia • São Paulo, São Paulo, Brazil • Shanghai, China 2014 IFEA World Festival & Event City Award Recipients • Sydney, New South Wales, Australia • Dubai, United Arab Emirates 2010 IFEA World Festival & Event City Award Recipients • Dublin, Ohio, United States • Boryeong-si, Chungcheongnam-do, Korea • Newcastle, New South Wales, Australia • Edinburgh, Scotland • Philadelphia, Pennsylvania, United States • Geumsan-gun, Chungcheongnam-do, Korea • São Paulo, Brazil • Hidalgo, Texas, United States • Sydney, New South Wales, Australia • Jinju-si, Gyeongsangnam-do, Korea 2013 IFEA World Festival & Event City Award Recipients • Louisville, Kentucky, United States • Norfolk, Virginia, United States • Boston, Massachusetts, United States • Ottawa, Ontario, Canada • Hwacheon-Gun, Gangwon-do, South Korea • Rotterdam, The Netherlands • Nice, Côte d’Azur, France • Sydney, New South Wales, Australia • Ottawa, Ontario, Canada • Salvador, Bahia, Brasil • Rotorua, Bay of Plenty, New Zealand • Taupo, New Zealand • Salvador, Bahia, Brazil • Sydney, New South Wales, Australia 2012 IFEA World Festival & Event City Awards Recipients • Ballito-KwaDukuza, KwaZulu-Natal, South Africa • Campos do Jordão, São Paulo, Brazil • Denver, Colorado, United States of America • Dubai, United Arab Emirates • Dublin, Ohio, United States of America • Grapevine, Texas, United States of America • Hampyeong-gun, Jeonlanam-do, Korea • Lhasa, Tibet Autonomous Region, People’s Republic of China • London, England • Maribor, Slovenia • Newcastle, New South Wales, Australia • Republic of Trinidad and Tobago, The • Sydney, New South Wales, Australia

94 IFEA’s ie: the business of international events Winter 2015 IFEA World Festival & Event City Award© APPLICATION Entry Deadline: 5:00 p.m. (MST) Monday, July 28th, 2016 Submit Entries, Entry Form and Payment to: Email: [email protected] (preferred method of receiving entry.) If shipping entry, send to: IFEA World Festival & Event City Award© • 2603 Eastover Terrace, Boise, ID 83706 USA Phone: +1-208-433-0950 ext: 3 – [email protected]

CITY APPLICANT INFORMATION (Please print clearly) Applicant City Name (If including information from surrounding market or suburb communities, please note those in parenthesis): ______State / Province or Territory: ______Country: ______Global Region: (Choose one) ❍ Africa ❍ Asia ❍ Australia / New Zealand ❍ Europe ❍ Latin America ❍ The Middle East (MENASA) ❍ North America Note: Politically connected islands and territories should choose the region of their most direct affiliation. ❍ Other (If you choose ‘Other’ please clearly specify location below.) ______Population Level (select one): ❍ Under 1 million ❍ Over 1 million PRIMARY CONTACT INFORMATION (Please print clearly) The following information should pertain to the primary individual with whom the IFEA should communicate with, as necessary, throughout the award judging and selection process. Name: ______Title: ______Organization: ______Mailing Address: ______City, State, Country, Postal Code: ______Phone (Business): ______Phone (Mobile): ______Fax: ______E-Mail: ______

Note: The Recipient City will receive a complimentary membership for one year in IFEA through our appropriate global affiliate. If different from the Primary Contact please let us know who should receive this membership. RELEASE & USAGE • By submitting your entry to the IFEA World Festival & Event City Award©, • Winning applicants agree that the IFEA may use their City name you automatically grant the IFEA the right to use any materials from your and representative photos in all press releases and program entries for editorial, analytical, promotional or any other purpose without marketing materials, both hard copy and electronic versions. additional compensation. All materials and photos submitted as part of • Your entry into the competition is acknowledgement of these terms. the application will become the property of the IFEA.

PAYMENT TOTAL IFEA Member Non IFEA Member IFEA World Festival & Event City Award©: Number of Entries:______x ❍ $695 USD Per Entry ❍ $895 USD Per Entry = $______PAYMENT INFORMATION Please select your method of payment: ❍ VISA ❍ MasterCard ❍ American Express ❍ Check (Made payable to the IFEA) ❍ Wire Transfers: (Contact Leslie McFarlane at [email protected] for details) Print Cardholder Name: ______Signature: ______Credit Card Number: ______Expiration Date: ______CVN Code: ______(VISA/MC-3 digit code back) (AMX-4 digit code front)

DID YOU REMEMBER TO: ❍ Complete the entry form providing contact and payment information? ❍ Submit a three (3) minute video presentation representing your city? ❍ Submit a one (1) paragraph description of your city (to be used for ❍ Submit a one (1) page introductory letter stating why your City should promotional purposes by the IFEA)? be selected to receive the IFEA World Festival & Event City Award©? © ❍ Submit an email list of your local media in Excel format for IFEA to ❍ Submit your overall completed IFEA World Festival & Event City Award use to announce the selected recipients? Entry providing responses and supporting information for Sections 1-6? Is this entry submitted as one (1) singular entry piece/document/ ❍ Submit an individual photograph representing your city. (A least 300 dpi in size)? PowerPoint/Pdf, etc.? Is this entry provided on a disk, USB Flash Drive or electronically in a Word, PowerPoint, PDF or other standard format? Continued from page 16 Continued from page 20 so the bar is really high for great imagery. they have helped save you time and will time every few months and practice how If you aren’t a graphic designer, but make your life better. But most of all, I you will react when a crisis hits. This is a mere mortal, you need Canva. Canva wish you peace, whether you’re a closet the time to expect the unexpected. Re- gives you everything you need to design nerd or just getting comfortable with member, a crisis may not be of your own beautiful graphics for your posts, website, technology. Here’s to using technology to making. You may be the victim, but will presentations, posters and more… all in a enhance, not control, our lives! still have to deal with your audiences. few easy steps. And, as you are conducting these practice First, you can tell Canva what your sessions, make sure all of the information in designing needs are – let’s say you’d like Kendra Wright started her career your plan (names, addresses, phone num- to create a Facebook cover image (since managing non-profit fundraising events. bers, emails, passwords, etc.) is up to date. we all need to change those more often!). Then in an “about face,” she took a job While we are on the subject of your Then, Canva gives you lots of Facebook managing global Internet strategies at actual plan, once completed, create hard cover layout options, which consist of im- a Fortune 1000 company in 1995, just copies as well as electronic files. I know ages with overlaid text. Pick a layout and as the Internet came to being. She left that sounds a bit “old school” but if the cri- get to editing. Upload your own photo that company in 1998 to found Wright sis includes loss of access to your computer background by using its beautiful, flexible Strategies, working with clients like or files, you will want to be able to access a filters to get it just right. Then, edit your KEEN Footwear, Nike, Jeep, Chrysler, hard copy and put your plan into action. text (and even the font, color and size), Intel and Panasonic. Then in 2009, All right, this is probably enough infor- placing it wherever it works best on the Kendra launched Saffire to do integrat- mation to get you started on the creation image. ed online marketing and ticketing for of your crisis communications plan. In the Inspired? I hope so! Of all the things hundreds of events, venues and des- next installment, I will give you some tips I speak about, Canva is the tool people tinations. It’s been a wild ride! Kendra on what to do when the crisis hits. In the write to me about the most, saying how can be reached at [email protected], meantime, if you have any questions, or life changing it is. and more information about Saffire can need further advice, please let me know. Thanks for allowing me to share some be found at www.saffire.com. Good luck! digital tools with you this year. I hope Scott Fraser is a veteran communications professional with more than 30 years’ experience. As principal of Fras- er Communications Group, he provides public relations, media relations and Continued from page 43 crisis communications advice for his cli- order to differentiate it from other races any new programming. Non-sponsorship ents who range from small non-profits, in town. We ran the first 2 miles of the revenue is important and can also help to international corporations. He has course through a working cherry orchard an event sustain longevity. Analyzing the been hired to protect the reputations of connecting the runners back to the fruit different elements of an organization and companies in crisis, and gain positive of the Festival. We focused on the farm understanding basic information is an public exposure for clients ranging to Festival aspect and it really connected important step. Once the demographics from an emerging high tech company the runner to the mission of the Cherry of the audience are determined it is easier to established organizations in industry Festival. The new operational expenses to narrow down different types of pro- and healthcare. Sought after as a pub- were minor once you analyzed the entire gramming options. Industry, national and lic speaker, Fraser also is an adjunct picture. local trends are crucial to track and ana- professor at Salve Regina University in Once registration was open it was lyze. Although races had been successful Newport, RI, teaching courses in Crisis clear that the market demanded the half in the Traverse City area it was important Communications and Public Relations. marathon race distance. Due to local gov- to identify a unique component to help You can reach Scott at: sfraser@fraser- ernment regulations we capped the half the race stand out. Overall the Festival comm.com, (401) 647-3444 and follow marathon at 500 participants. The total has continued to see improvements with him @frasercomm on Twitter. number of people that ran the Festival of the Festival of Races and the new half Races was 3,230 which was very similar marathon has continued to yield new to previous years. Of the 3,230 runners, revenue for the entire Festival. 56% were female and 44% were male. The largest race (according to the number of runners) was the 5K with 1,988 run- Michelle Elliott is the Business ners making it 61% of the participants. Development Manager for the The second largest was the half marathon National Cherry Festival. She is an with 487 runners making it 15% of the avid outdoor enthusiast who enjoys runners. Third, the 10K had 408 runners spending time in Northern Michigan making it 12% and lastly the 15K had with her friends and family. She grad- 343 runners making up 10%. Although uated Central Michigan University in the overall number of runners stayed con- 2009 with her Bachelors of Applied sistent with previous years the total reg- Arts and is grateful she gets to go to istration revenue increased almost 20% work each day planning an event that compared to 2013. The addition of the puts a smile on thousands of faces! half marathon was extremely successful. She can be reached at: melliott@ Overall it is important to analyze every cherryfestival.org. different aspect of an event prior to making any decisions on changing or adding

96 IFEA’s ie: the business of international events Winter 2015 Is Your Online Marketing PLUGGED IN? Let the IFEA Take a Look with our New Online Marketing Audit Program

If you are like most events/organizations, your on-line marketing presence and visibility is really just a sum- mation of non-related, often outdated, components and links and access to miscellaneous tools/ toys that someone in a seminar somewhere said that you should be using, with no real ‘plan’ to it at all. You may not even be sure anymore just what you have or what it should do, let alone having a plan for strengthening / upgrading it. If this sounds like you, it’s probably time for an online tune-up. We’ll make sure your Online Marketing is Plugged In! Working with some of the most experienced professionals in the field, IFEA is pleased to offer our new “IFEA Online Marketing Audit.” The Audit includes a formal evaluation of a festival/ event’s online visibility by an expert team from Edge- works Group that includes web developers, social media consultants and online marketers. This broad To learn more about the assessment – a starting point for defining both a IFEA’s Online Marketing Audit, short-and-long term roadmap for creating a powerful online presence covers your event/ organization’s: please contact: • Online reputation Nia Hovde, Vice President • Social and mobile integrations • Search optimization & Director of Marketing • Website usability & Communications • Social media efforts. • Installation of tracking tools at [email protected] • Updates and customizations to existing or +1-208-433-0950 ext: 3 tracking programs • Verification of Webmaster tools for both or Click Here Bing and Google MARKETPLACE BANNERS/FLAGS INTERNET dfest® - DIXIE FLAG EVENT SERVICES TEAM - The ONE source for creative POINTSMAP® - PointsMap® has proven to be an effective and useful software design, custom decorations, street banners, mascots, video marketing for Festivals and Events. Create custom points at their exact location on your & installation for events. All services tailored to fit your unique needs. PointsMap with photos, descriptions, website links, multi-media, PDF’s and even Contact: Pete Van de Putte Jr., CFEE, President; Address: 1930 N. Pan Am “inside maps”. Your visitors can “PLAN” before the festival using their desktop Expressway, San Antonio, TX 78208; Phone: (800) 356-4085; Fax: 210-227-5920; computer, and then “NAVIGATE” the festival using their Smartphone. Visit www. Email: [email protected]; Website: www.dixieflag.com. PointsMap.com/SLAF and http://www.PointsMap.com/WichitaRiverFest/ to see how PointsMap is being used. It’s easy to use and extremely affordable. FIREWORKS Contact: Jerry Waddell Address: 1100 Riverfront Pkwy, Chattanooga, TN 37402- LANTIS FIREWORKS AND LASERS - Provides display fireworks and laser 2171; Phone: 423-894-2677; Email: [email protected]; specialists, computerized, choreographed fireworks, indoor/outdoor programs, Website: www.pointsmap.com. special effects. Fully licensed and insured in Nevada, Arizona, Utah, Wyoming, Idaho, Colorado, Texas and Alaska. Contact: PO Box 491, Draper, UT 84020-0491; QUICKEDGE™ (EDGEWORKS GROUP LLC) - Since 1994 our mission has been Phone: 800-443-3040; Email: [email protected]; Website: http://www. to drive more business through your website. We plan, design, build, and market lantisfireworks.com/v3/. successful websites by integrating customized online strategies including search engine optimization, affiliate marketing, email marketing, and more. If this kind of FLOATS/SCULPTURE/PROPS experience and approach is what you’re looking for, we’d love to hear from you. KERN STUDIOS AT MARDI GRAS WORLD - Since 1932, Kern Studios has Address: 26361 Crown Valley Parkway, Suite 203, Mission Viejo CA 92691; been creating New Orleans Mardi Gras parades from concept through completion. Phone: 866-888-7313 x701; Email: [email protected]; Today we are proud to be the world’s leading makers of floats, sculpture and Website: www.edgeworksgroup.com. props. Contact: Barry Kern; Address: 1380 Port of New Orleans Place, New Orleans, LA 70130; Phone: 800-362-8213; Fax 504-366-0245; Email: barry@ SAFFIRE EVENTS - Saffire is award-winning software providing events & venues kernstudios.com; Website: www.kernstudios.com/ with beautifully designed, online event destinations, including integrated content management, mobile, social, ecommerce, email and more. Contact: INFLATABLES Kendra Wright; Address: 248 Addie Roy Rd, Ste B-106, Austin TX 78746-4133; DYNAMIC DISPLAYS, FABULOUS INFLATABLES - Designs, manufacturers, Phone: 512-430-1123; Email: [email protected]; for rent or purchase – costumes, props, floats, helium balloons, event entry ways Website: www.saffireevents.com. and décor. Offers complete and flexible service packages for small towns and large international events. 50+ years of parade/event experience. Contact: Steve PINS Thomson; Address: 6470 Wyoming St. Ste #2024, Dearborn MI 48126; Phone: CUSTOM PIN & DESIGN - Supplying festivals & events with lapel pins and other 800-411-6200 Fax 519-258-0767; Email: [email protected]; Website: novelty items since 1980. Highest Quality-Lowest Prices! Many well-known clients. www.fabulousinflatables.com Contact: John Stevenson; Address: 245 Ivanhoe Street, Denver CO 80220; Phone: 877-307-7467 Fax 720-524-7376; Email: [email protected]; INSURANCE Website: www.custompin.com. HAAS & WILKERSON INSURANCE – Over 50 years experience in the entertainment industry, providing insurance programs designed to meet the specific PUBLICATIONS needs of your event. Clients throughout the US include festivals, parades, carnivals TRIPINFO.COM - Their widely recognized database drives their reference media, and more. Contact: Carol Porter, CPCU, Broker; Address: 4300 Shawnee constantly updated by travel destinations who submit their information updates Mission Parkway, Fairway, KS 66205; Phone: 800-821-7703; Fax: 913-676-9293; online. Publishes website, print atlas & handbook, newsletters, and road maps. Ad- Email: [email protected]; Website: www.hwins.com. dress: 3103 Medlock Bridge Rd, Norcross, GA 30071-5401; Phone: 770-825-0220; Email: [email protected]; Website: www.tripinfo.com. KALIFF INSURANCE - Founded in 1917, Kaliff Insurance provides specialty insurance for festivals, fairs, parades, rodeos, carnivals and more. We insure the SPONSORSHIP serious side of fun! Contact: Bruce Smiley-Kaliff; Address: 1250 NE Loop 410 IEG - The leading provider of consulting, valuation, research, published infor- Ste 920, San Antonio TX 78209; Phone: 210-829-7634 Fax: 210-829-7636; mation and training in the global sponsorship industry. Address: 640 N LaSalle Email: [email protected]; Website: www.kaliff.com. Ste 450, Chicago, IL 60654-3186; Phone: 312-944-1727; Website: http://www. sponsorship.com. K & K INSURANCE – For 60 years, K & K insurance has been recognized as the leading provider of SPORTS-LEISURE & ENTERTAINMENT insurance products. TICKETING Contact: Mark Herberger; Address: 1712 Magnavox Way, Fort Wayne, IN 46804; INTERACTIVE TICKETING - is an industry leader in online and onsite ticketing, Call: 1-866-554-4636; Email: [email protected]. providing a comprehensive ticketing solution with dynamic online sales tools, Website: KandKinsurance.com. innovative mobile scanning options and secure onsite point of sale. Contact: Paul Lauterjung, Sales Manager; Address: 93 S Jackson St #20360, Seattle, WA 98104; Phone: 877-253-5676; Email: [email protected]; Website: http://www.interactiveticketing.com/online-sales

98 IFEA’s ie: the business of international events Winter 2015 Continued from page 28 Your medical resources can find them- The Wind experienced the world over, and can be selves under pressure as a consequence of In extreme circumstances, the wind powerful. Let’s all keep them in mind. warm weather too. Dehydration, sunburn can result in temporary structures being and exhaustion are typical issues resulting compromised and potentially collapsing. from warm weather. Dealing with these, Wind speeds and effects need to be mon- Mark Breen is Co-Founder & Senior usually minor issues, can be a significant itored closely. Partner of Cuckoo Events based in drain on your medical cover. On the less extreme end of the spec- Dublin, Ireland. He is an award- win- You can never have enough water or trum, the wind can wreak havoc with ning event Safety Officer and one of access to water at most events. This be- the sound at events, even indoor ones. I the most experienced and qualified comes all the more important when the worked on an event that was housed in a event safety practitioners in Ireland. weather is particularly warm. large warehouse and the wind hitting the He has worked at the London 2012 building caused a loud noise internally, Olympics as well as on some of The Rain which made the audio engineers’ lives Ireland’s largest outdoor events. He Wet weather puts people in a bad quite difficult. writes and speaks regularly on all mood. Bad moods can lead to a wide High or swirling winds can create things event-related, particularly event range of knock-on effects at events. serious problems for pyrotechnic shows safety. He is a Graduate Member Rain can mean that your attendees will too. Professional pyro operators calculate of the Marketing Institute of Ireland turn up later than you’d like or, poten- where the fireworks fallout will land and and holds a Postgraduate Diploma tially, earlier than you’d like in order to this can be affected by wind. Worst case in PR & Events. He has specialist avoid the chance they’ll have to queue scenario, it can mean the cancellation of qualifications in Spectator Safety outside in the rain. This can affect your pyro shows for safety reasons. Management as well as Crowd plans in a variety of ways. Science. He is also soon to begin an With rain can come cold and this can The Bottom Line MSc in Crowd Safety & Risk Analysis. cause your attendees to be cold and con- This infographic includes 17 over- Mark and the Team at Cuckoo are tract pneumonia and / looked ways weather can affect your passionate about helping people run or hypothermia. This can be especially events but I’m sure there are more. What safer events and devote a lot of time likely in outdoor sports events and multi- I’m hoping to achieve here is to maybe to doing so. Mark is very active on day festivals. help us, as event organisers, be more cog- Twitter @mark_breen and @Cuckoo- Umbrellas tend to feature in wet weath- nisant of some of these potential issues. Events. The multiple award-winning er and these can block people’s views as Many of these effects are in themselves Cuckoo Events website can be found well as have the potential to be used as safety issues or can quickly lead to knock- at cuckoo.ie weapons. on safety issues. These are universal,

Continued from page 49 watch being issued, meaning the chance of understand the procedures. Let them help may have been torn apart, nails showing, severe weather, then could be upgraded to you and help everyone with clear and con- and thrown around the grounds. a warning, meaning severe weather is likely. cise information over the loud speakers. There are countless other rules and Maybe there has already been damage an things to watch out for. These ten are just hour west of you. As patrons, vendors and 8. EMERGENCY PERSONNEL a start, but an important start in being even the bands themselves hear of this, Make sure you, your managers, Law able to “handle the pressure” for severe they begin wondering and want to know Enforcement/Security on the grounds and weather at your outdoor event. more, and in most instances, they call your main office all have cell phone and/or two main office.Keep your office personnel in the way radio contact with Emergency per- know. Everyone from vendors to the band sonnel. If there is a medical emergency, in Wayne Mahar is the President of should be clear and reminded when they severe weather or not, chances are it will Precision Weather Service, a private check in that any emergency decisions of come through Security or the Main Office. weather consulting firm based in any type come through your main office, Syracuse, NY and the leaders in possibly coordinated with Law Enforce- 9. CELL PHONES forecasting and safety for events in ment! If you have one or two key office In emergency times, everyone is on their North America. Clients include The personnel to field inquiries, all the better! cell phones, and normal cell phone signals Academy Awards, MLB All Star Gala, could be an issue. If possible, try switching Super Bowl concerts, San Francisco 7. SPREADING THE WORD your cell phone(s) to analog. You may to LA AIDS Bike Ride, Oklahoma If and when the time comes and a critical well find that old method less crowded. City Heart Walk, most Hollywood red decision is made to move fair goers, vendors carpet events, Coachella, high profile and workers, how do you spread the word? 10. AFTER THE STORM weddings, major concerts, New York For your managers, your handful of key The storm is over. Hopefully you have State Fair, Los Angeles St. Patrick's people, cell phone is typically the quickest. no serious injuries. Your safety concerns Day Festival, Toronto Nuit Blanche For most everyone else, this is where your may not be done yet. While your remain- Festival, Boots and hearts Country Public Address Announcer becomes very ing patrons and workers begin touring Music Festival and many more... important and the reason they should have the grounds, watch for hazards, especially WEB SITE: www.precisionweather.com been in on your initial severe weather plan downed power lines or power cables run- TWITTER @PrecisionWeathr meetings. They can help spread the word in ning through water. Keep an eye out for PH: 315 638-1666 an informed and clear way if THEY already building material and even furniture that

Winter 2015 IFEA’s ie: the business of international events 99 IFEA HOLIDAY MARKETPLACE

TOUCH-A-PRIZE Turn a Festival Survey into an exciting interactive experience for festival attendees who can win valuable prizes while gaining higher visibility for your sponsor and generating revenue at no cost to you. Call by January 1st for complete details and get a 10% discount on this amazing opportunity.

P 414-321-0874 • E [email protected] www.TouchAPrize.com

100 IFEA’s ie: the business of international events Winter 2015 IFEA MEMBERSHIP BEST ENTERTAINERS December 2015 Best Entertainers IFEA NEW creates panoptic Membership Entertainment Special Experiences throughout the great State of Texas. During the month of December 2015 join From international the IFEA as a new IFEA celebrity acts that have Member and receive 2 graced the stages of years of IFEA Member- America’s Got Talent ship for the price of 1 to acts that have year. performed over 5,000 events to date. OFFER ENDS: 2 Years December 31, 2015 We don’t just “do” entertainment for events, for the we CREATE Entertain- ment Experiences that Price of 1 will set your event apart from all others. That’s why Best Entertainers has P 208-433-0950-4085 Ext 816 • E [email protected] sustained its business www.ifea.com for OVER 30 years. Make YOUR Event A BEST Event Today! dfest® “At dfest®, we design banners, signage, and custom décor so that it has the flexibility to be updated and re-used year-after-year. Instead of throwing away and reprinting your banners each time an element changes, in our designs, variable information, like sponsors and dates, can be removed and added.”

P 713-773-2378 • E [email protected] P 800-356-4085 • E [email protected] [email protected] www.dixieflag.com www.bestentertainers.com

Winter 2015 IFEA’s ie: the business of international events 101 IFEA HOLIDAY MARKETPLACE

SAFFIRE KERN STUDIOS Shine Online Discover Where With Saffire Magic is Made Saffire empowers hundreds of clients with beautiful, unique and engaging websites, and Based in New Orleans, integrated SaffireTix ticketing. The platform Kern Studios is the includes online, advance and gate sales, world’s leading maker all with comprehensive, up-to-the-minute of parades, floats, cus- reporting. Saffire’s Spark content management tom props, spectaculars, system makes it easy to control it all yourself and themed environ- and get unlimited help when you need it. It’s ments since 1932. imperative for our festivals to attract younger, more tech-savvy audiences to thrive. With over We create most Mardi 15 years in this business, the Saffire team Gras parades, but the is your expert on all the pieces to the digital magic doesn’t stop puzzle and we’re dedicated to helping you there! Our work can be with everything your organization needs to be found in advertising, successful online! We've come a long way theme parks, and casi- since our first rodeo. From our success working nos around the globe. with hundreds of events, venues & destinations Come see what we’re across the country, we are happy to call this capable of and get in- industry home. We have big plans to continue spired! We’d gladly make to grow, and we'd love to have you join the some magic for you! Saffire movement. P 512-430-1123 P + 1-504-362-8211 • E [email protected] www.saffire.com www.kernstudios.com

ZAMBELLI FIREWORKS GATHERBOARD Zambelli Fireworks GatherBoard is the On- works to “wow” the line Event Calendar That audiences of our clients Puts You in Charge. This with creative shows that customizable software appeal to all the senses has app-quality design and enable audiences with built-in search- to feel the power of the engine optimization display. We have offices and easy interface, and operation facili- ideal for mid-sized com- ties around the US. To munities. GatherBoard assure that your display easily integrates into is handled safely and your existing site or can professionally we have be launched as a stand- staff available around alone initiative. This is a the country. great solution for your City or County, Multi- day Festival, Chamber or Downtown Associa- tion, or Tourism District. GatherBoard Connects Communities - One Calendar at a Time. P 406-880-0880 P 406-880-0880 www.zambellifireworks.com www.GatherBoard.com

102 IFEA’s ie: the business of international events Winter 2015 B:9.5” HAAS & WILKERSON T:9” LANTIS FIREWORKS S:8.5” Over 50 years experience in the Lantis Fireworks & entertainment industry, Lasers provides display providing insurance fireworks and laser programs designed specialists, computer- Don’t let an accident ruin your day. ized, choreographed to meet the specific fireworks, indoor/ needs of your event. hwins.comoutdoor programs, Clients throughout special effects. Fully the US include licensed and insured festivals, parades, in Nevada, Arizona, Utah, carnivals and more. Don’t let an accident Wyoming, Idaho, Colora- ruin your day. do, Texas and Alaska. B:11.5” S:10.5” T:11”

Take a proactive approach instead. Our event experts can help identify your risks P 800-821-7703 • E [email protected] provide creative solutions that protect your organization from accidents.P 800-443-3040 • E [email protected] For a comprehensive review of your coverage and exposure, call 1-800-821-7703. Independent agent representing ACE Group Programs Division. Most insurance products are underwritten by www.hwins.cominsurers within the ACE Group of Insurance Companies. www.lantisfireworks.com

HAASWGEN2407_FairFestivalAd_9x11_RUN.indd R SAVED 8-24-2012 12:31 PM | BY Randy Green | PREVIOUSLY BY David Terrill | FILES SENT VIA None » Contact Diane Straughen · None · [email protected] ROUND

JOB INFO APPROVAL & NOTES FONTS & IMAGES

Job HAASWGEN2407 Creative Director None Fonts » Univers (55 Roman, 45 Light), Times (Regular), Adobe Jenson Pro Client Haas & Wilkerson Fair & Festival Ad Designer Lane Nelson (Semibold Subhead) Brand Navigator Diane 100% POINTSMAP Built At Studio Artist Randy Green Images » 80489031_Punchstock_icecreamV2.tifIEG (CMYK; 447 ppi, -448 ppi; Output At 100% Print Production None 67.03%, -67.03%) Proofreader Scale 1” = 1” None Inks » Bleed 9.5” x 11.5” 9.5” x 11.5” 4C Trim 9” x 11” 9” x 11” Production & Design Notes » Cyan, Magenta, Yellow, BlackIEG’s 33rd Annual Live 8.5” x 10.5” 8.5” x 10.5” VIDEO IDEAS None Publication None Sponsorship Conference PointsMap® is an on-line, April 17 - 20, 2016 interactive software that allows Chicago you to add your own Points of Interest on a unique Google® Register before Dec. 15, map and custom maps. Your map 2015 and take advantage Use special order code: is accessible to anyone with an of special early bird rates. IEG2016IFEA Internet connection - even on a Join us in Chicago to smartphone or tablet. Beyond learn from and network finding a specific Point, Points- with more than 1,200 Map® specializes in providing marketers representing detailed information, directions, the biggest brands, videos, pictures and even the coolest properties and ability to "Go Inside" Points smartest agencies from and view custom interior maps. around the globe, PointsMap®even offers INTER- NAL NAVIGATION and Turn by Don’t miss your only Turn Directions inside buildings opportunity to get togeth- without any external hardware. er with influential partner- PointsMap is now available as an ship decision-makers and App. This App can be "custom- thought-leaders at IEG ized" for your PointsMap. 2016. P 423-894-2677 • E [email protected] P 312-944 1727 • E [email protected] www.pointsmap.com www.IEG2016.com

Winter 2015 IFEA’s ie: the business of international events 103 IFEA HOLIDAY MARKETPLACE

TRIPINFO SCHED Travel Professionals SCHED* is a provider of Spend More Time On interactive event calen- TRIPinfo.com Than Any dars, personal agenda Travel Site. builders and social net- working tools that make Grow group visits for as it easy to plan, share little as $500/year! and access your event's schedule via web, mo- Go to tripinfo.com/preview bile, print ready and to learn more. "offline" formats including an iPhone application.

P 770-825-0220 • E [email protected] P 262-724-6278 • E [email protected] www.tripinfo.com sched.org

ATOMIC RENTAL FABULOUS INFLATABLES Atomic Rental. Packs DYNAMIC DISPLAYS Small - Plays Big. Easy Designs, manufacturers, to Order - Easy to Re- for rent or purchase – ceive - Easy to Return costumes, props, - Easy to Light - Easy floats, helium balloons, to Look Brilliant - It’s event entry ways and ATOMIC. décor. Offers complete and flexible service packages for small towns and large international events. 50+ years of parade/ event experience.

P (+1) 717-626-4408 • E [email protected] P 800-411-6200 • E [email protected] www.atomicdesign.tv/rental/ www.fabulousinflatables.com

104 IFEA’s ie: the business of international events Winter 2015