Maccabi Australia Visual Identity Standards

maccabi australia visual identity standards

Dedicated in loving memory of Helen Synman, past Maccabi Australia Inc. Board Member, for her vision and contribution to the completion of this branding guide maccabi australia contents

the logo 2 logo size & clearspace 3 logo applications & variations 4 type & font usage 5 state logos - vertical format 6 state logos - horizontal format 7 maccabi australia stationery 8 maccabi state stationery 9 maccabi state stationery & major sponsors 10 maccabi state & club stationery with listed sponsors 11 maccabi australia state & club stationery 12 maccabiah games stationery 13 maccabi australia international games 14 maccabi australia international games stationery 15 junior sports carnival 16 junior sports carnival stationery 17 junior sports carnival stationery with major sponsors & listed sponsors 18 powerpoint presentations 19 advertising 20 contacts 24

1 maccabi australia the logo

Maccabi Australia has two preferred colour logo formats

Vertical logo Horizontal logo

Use of the Maccabi Australia logo The above logos should be used in all colour reproduction. The logos should be used on all internal and external communications and advertising.

The logo text must always appear with the byline and ‘star’.

Maccabi Australia corporate colours

PMS: Light green PMS 376c The logo comprises of two colours: CMYK: C50 M0 Y100 K0 Light green and dark blue. Reproduction of RGB: R140 G198 B63 these colours must be matched as closely as possible to the Pantone (PMS) standards. These colour strengths must be appear as shown above and not reduced in stipple strength or value.

PMS: 30% stippled PMS 376c CMYK: C50 M0 Y100 K0 30% tint RGB: R140 G198 B63 30% tint

PMS: Dark blue 287c CMYK: C100 M68 Y0 K12 RGB: R0 G83 B155 2 maccabi australia logo size & clearspace

Minimum usage

vertical logo horizontal logo The logo size must not be reproduced any smaller than shown. This ensures that the text 22mm text 25mm logo 19mm main text and byline are always legible.

Clearspace around the logo

The logo at any size must have clearspace around it. The minimum space is the height of the ‘m’ letter surrounding all sides of the logo.

x height of m = clearspace

x height of m = clearspace x height of m = clearspace

x height of m = clearspace

3 maccabi australia logo applications & variations

Use of the Maccabi Australia logo on tinted or dark coloured backgrounds

The logo can be reproduced on a colour The logo must be reproduced with a white no darker than shown here. The text clear space around it and not reversed out. ‘Australia’ can reversed out white from the background.

Mono colour reproduction (black and white reproduction)

If reproduced in black and white the logo must be as shown:

Background star 30% stipple of black Front star 70% stipple of black Figure 100% black Text and byline 100% black

4 maccabi australia type & font usage

Frutiger Roman

maccabi: Frutiger Roman, lowercase AUSTRALIA: Frutiger Roman, uppercase. Both lines to be ranged right

Byline: Frutiger Roman italic, lowercase ranged right as shown.

Frutiger Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Where possible the Frutiger font family should be used for any text and correspondence. If the Frutiger font is not availabe then the Verdana font family should used as a substitute.

Verdana Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

5 maccabi australia state logos - vertical format

6 maccabi australia state logos - horizontal format

7 maccabi australia maccabi australia stationery

Letterhead and with compliments slip

With compliments

PO Box 1693 bondi junction NSW 1355

P: 1300maccabi E: [email protected] w: www.maccabi.com.au

PO Box 1693 sponsorship/ sponsorship/ sponsorship/ bondi junction club/affiliate club/affiliate club/affiliate NSW 1355 logo area 1 logo area 2 logo area 3 (box area not (box area not (box area not P: 1300maccabi to be printed) to be printed) to be printed) E: [email protected] w: www.maccabi.com.au

Business card front Email signatures

Harry Procel and reverse President Name Surname title PO Box 1111 suburb state Australia 0000 T: +61 3 0000 0000 M: +61 000 000 000 E: [email protected] w: www.maccabi.com.au

This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. PO Box 1693 Before opening any attachments, check them for viruses or defects. bondi junction Please consider the environment before printing this email. NSW Australia 1355

M: +61 418 548 241 E: [email protected] Envelope stickers w: www.maccabi.com.au

8 maccabi australia maccabi state stationery

State letterhead sample When the state template is used ensure that you save the template as a word document (.doc) onto your hard drive.

To ensure that the document prints in full, please do the following: - select ‘print ‘ - select ‘properties’ - select ‘advanced’ - under ‘printer features’ MINIMISE MARGINS to ON

There is no need to adjust anything else for the document to print in full.

Names Position and title

sponsorship/ sponsorship/ sponsorship/ 1 name street club/affiliate club/affiliate club/affiliate Name suburb logo area 1 logo area 2 logo area 3 NSW 1355 (box area not (box area not (box area not to be printed) to be printed) to be printed) P: 1300maccabi E: [email protected] w: www.maccabi.com.au

9 maccabi australia maccabi state stationery & major sponsors

State letterhead with major sponsors State letterhead & major sponsor logos

All sponsor logos to be centred under the Maccabi state logo.

Sponsor logos to be slightly smaller than the state logo.

today tomorrow JCA forever

Names Position and title

1 name street Name suburb NSW 1355

P: 1300maccabi E: [email protected] w: www.maccabi.com.au

10 maccabi australia maccabi state stationery & listed sponsors

State letterhead with listed sponsors State letterhead & major sponsor logos

All sponsor logos to be centred under the Maccabi state logo.

Sponsor logos to be slightly smaller than the state logo.

today tomorrow JCA forever Additional sponsors logos to be placed at the foot below by-line in the areas provided.

Second tier sponsors to be written as shown and spaced evenly across the base area. Lining up with the web address on the right.

Names Proudly sponsored by Position and title

Company logo Company logo Company logo Company logo 1 name street Height and area Height and area Height and area Height and area Name suburb Box area not to be printed Box area not to be printed Box area not to be printed Box area not to be printed NSW 1355

P: 1300maccabi Company 1 Business 2 Group 3 Company 5 E: [email protected] Business name Business name Business name Business name w: www.maccabi.com.au

11 maccabi australia maccabi australia state & club stationery

State letterhead samples - Club with logo & text State letterhead samples - Club logo only

55mm All text and logos to drop from a 55mm margin from the head of the letterhead.

northern Maccabi netball club Text to range right, logos to measure slightly smaller and centred under the Maccabi logo.

Maccabi Lawn bowls guild inc. A constituent of Maccabi NSW Inc.

Lauren Savitz President

PO Box 3330 sponsorship/ sponsorship/ sponsorship/ Tamarama NSW 2026 club/affiliate club/affiliate club/affiliate ABN 00 000 000 000 logo area 1 logo area 2 logo area 3 (box area not (box area not (box area not P: 02 9300 0783 to be printed) to be printed) to be printed) F: 02 9130 8707 E: [email protected] w: www.maccabi.com.au Club names/titles: 9pt uppercase ranged right, PMS blue 287

Subhead information: 7pt upper and lowercase

Joe Bloggs Hon Position ranged right, PMS blue 287

1 Name Street sponsorship/ sponsorship/ sponsorship/ Town suburb NSW 2030 club/affiliate club/affiliate club/affiliate ABN 55 555 555 555 logo area 1 logo area 2 logo area 3 (box area not (box area not (box area not P: 03 9000 0000 to be printed) to be printed) to be printed) F: 03 9000 0000 E: [email protected] w: www.maccabi.com.au

Harold Black Hon Secretary

5 Lyons Street sponsorship/ sponsorship/ sponsorship/ dover heights NSW 2030 club/affiliate club/affiliate club/affiliate ABN 55 555 555 555 logo area 1 logo area 2 logo area 3 (box area not (box area not (box area not P: 02 9000 0000 to be printed) to be printed) to be printed) F: 02 9000 0000 E: [email protected] w: www.maccabi.com.au

Email signatures State letterhead samples - Club text

Name Surname title PO Box 1111 Suburb State Australia 0000 T: +61 1 0000 000 M: +61 000 000 000 E:[email protected] w: www.maccabi.com.au

This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects. Please consider the environment before printing this email.

12 maccabi australia maccabiah games stationery

Maccabiah letterhead and with compliments - Club with logo & text

With compliments

Head of Delegation Tom Goldman OAM Chef de Mission Harry Procel General Manager Lisa Borowick Open Team Manager John Bineth Masters Team Manager Phil Filler Junior Team Manager Jeff Houseman Executive Administrator sponsorship/ sponsorship/ sponsorship/ Anne Vanden Hogen club/affiliate club/affiliate club/affiliate logo area 1 logo area 2 logo area 3 PO Box A354, (box area not (box area not (box area not Sydney South to be printed) to be printed) to be printed) NSW 1235 Australia E: [email protected]

Email signatures

Name Surname Title Maccabiah title c/o business name Level 1, 000 name St city NSW 000 Australia T: +61 2 0000 0000 F: +61 2 0000 0000 E: [email protected]

This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects. Please consider the environment before printing this email.

13 maccabi australia maccabi australia international games logo

Maccabi Australia Interntional Games corporate colours

PMS: Light green PMS 376c The logo comprises of three colours: CMYK: C50 M0 Y100 K0 Light green, yellow and dark blue. Reproduction of RGB: R140 G198 B63 these colours must be matched as closely as possible to the Pantone (PMS) standards. These colour strengths must be appear as shown above and not reduced in stipple strength or value. PMS: Yellow PMS 1235c CMYK: C0 M29 Y91 K0 RGB: R253 G187 B48

PMS: Dark blue 287c CMYK: C100 M68 Y0 K12 RGB: R0 G83 B155

Maccabi Australia International Games fonts maccabi australia: Frutiger Roman, lowercase, centred International Games, Sydney: Frutiger Roman, uppercase, centred

Where possible the Frutiger font family should be used for any text and correspondence. If the Frutiger font is not availabe then the Verdana font family should used as a substitute. Refer to Maccabi Australia font and type standards on page 5 of this manual

14 maccabi australia maccabi australia - international games stationery

Letterhead and with compliments slip

PO Box 1111 sponsorship/ sponsorship/ sponsorship/ suburb club/affiliate club/affiliate club/affiliate state 0000 logo area 1 logo area 2 logo area 3 (box area not (box area not (box area not to be printed) to be printed) to be printed) P: 1300maccabi E: [email protected] w: www.maccabi.com.au

Email signatures

Name Surname Title Maccabi australia international games c/o business name Level 1, 000 name St city NSW 000 Australia T: +61 2 0000 0000 F: +61 2 0000 0000 E: [email protected]

This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects. Please consider the environment before printing this email.

15 maccabi australia junior carnival

Maccabi Australia Interntional Games corporate colours

PMS: Process Cyan The logo comprises of two colours: CMYK: C100 process cyan and dark blue. Reproduction of RGB: R140 G198 B63 these colours must be matched as closely as possible to the Pantone (PMS) standards. These colour strengths must be appear as shown above and not reduced in stipple strength or value. PMS: Dark blue 287c CMYK: C100 M68 Y0 K12 RGB: R0 G174 B239

PMS: Process Cyan 30% tint CMYK: C100 30% tint RGB: R140 G198 B63 30% tint

Junior Sports Carnival fonts

27th maccabi australia: Frutiger Roman, lowercase, ranged from the middle point of star junior sports carnival: Frutiger Roman, lowercase, ranged left, middle line right Sydney and dates: Frutiger Roman, upper and lowercase, ranging from bottom right point of star

16 maccabi australia junior carnival stationery

Letterhead and with compliments slip

With compliments

Carnival Organiser: Jackie Vilensky Assistant Carnival Organiser: Peter Grunfeld Carnival Patron: Jeff Houseman Social Director: Darren Chait Sports Director: Sharon Philipsohn Junior Carnival c/o Maccabi NSW 61-67 Hall St Bondi Beach NSW 2026 P: 000 0000 F: 000 0000 E: [email protected] w: www.maccabi.com.au

Carnival Patron: Jeff Houseman Carnival Organiser: Jackie Vilensky Assistant Carnival Organiser: Peter Grunfeld Sports Director: Sharon Philipsohn Social Director: Darren Chait

Title of junior carnival sponsorship/ sponsorship/ sponsorship/ subtitle if required club/affiliate club/affiliate club/affiliate Street name and number logo area 1 logo area 1 logo area 1 suburb state postcodE (box area not (box area not (box area not P: 000 0000 to be printed) to be printed) to be printed) F: 000 0000 E: [email protected] w: www.maccabi.com.au

Email signatures

Name Surname Title C/O Maccabi state 61-67 street name suburb state Australia 0000 T: +61 000 000 000 E: [email protected]

This email message and any accompanying attachments may contain information that is confidential and intended only for the use of the addressee named above. It may also be privileged. If you are not the intended recipient do not read, use, disseminate, distribute or copy or take any action in reliance on it. If you have received this message in error please notify the sender immediately and delete this message. Before opening any attachments, check them for viruses or defects. Please consider the environment before printing this email.

17 maccabi australia junior carnival stationery - major sponsors & listed sponsors Letterhead with major sponsors and listed sponsors

Carnival Patron: Jeff Houseman Carnival Organiser: Jackie Vilensky Assistant Carnival Organiser: Peter Grunfeld Sports Director: Sharon Philipsohn Social Director: Darren Chait

Proudly sponsored by Title of junior carnival subtitle if required Company logo Company logo Company logo Company logo Street name and number Height and area Height and area Height and area Height and area suburb state postcodE Box area not to be printed Box area not to be printed Box area not to be printed Box area not to be printed P: 000 0000 F: 000 0000 Company 1 Business 2 Group 3 Company 5 E: [email protected] Business name Business name Business name Business name w: www.maccabi.com.au

If there are more than three sponsors to be placed on the letterhead, then logos should not exceed the boxed areas indicated at the foot of the letterhead. Other businesses should be listed in order of sponsorship underneath. Major sponsors: 10pt uppercase PMS 287c Minor sponsors: 8pt lowercase, with double spacing between each written listing in PMS 287c The last line to align with the ‘web’ listing on the right at the base. 18 maccabi australia powerpoint presentations

Powerpoint presentation samples

Templates are provided for the powerpoint presentation samples seen below. All presentations must maintain a consistent blue patterned background as shown, with the Maccabi Australia logo positioned in the upper right corner. Font used must be Verdana roman and bold, ranged left. All headings should be in Verdana bold, black or reversed out white.

19 maccabi australia advertising

Single column colour advertisements connecting our Jewish community through sport connecting our Jewish community through sport Summer 08-09 Summer 08-09 Basketball Season Basketball Season On-line Registration On-line Registration From 28 July From 28 July

For information and For information and registration go to registration go to www.macvic.com.au (basketball) www.macvic.com.au (basketball) For those unable to register online, please attend the For those unable to register Registration Day on online, please attend the Sunday 10 August from Registration Day on 10am - 12noon Sunday 10 August from at the Maccabi Victoria office, 10am - 12noon 1st floor, Beth Weizzmann at the Maccabi Victoria office, Community Centre, 1st floor, Beth Weizzmann 123 Hawthorn Road Community Centre, Caulfield South 123 Hawthorn Road Caulfield South Registrations must be received no later than 14 August 2008 Registrations must be received Late registrations will no later than 14 August 2008 not be accepted Late registrations will not be accepted Email queries: Email queries: [email protected] [email protected]

connecting our Jewish community through sport Font used: Verdana bold and roman Summer 08-09 Byline: Verdana bold italic Basketball Season Colours used: PMS 287c blue On-line Registration PMS 376c green From 28 July Black The Maccabi Australia logo is used For information and registration go to www.macvic.com.au (basketball) without the byline in advertising at this size. The logo is always positioned in the For those unable to register online, please attend the Registration Day bottom righthand corner. on Sunday 10 August from 10am - 12noon at the The byline is used in either PMS blue Maccabi Victoria office, 1st floor, Beth Weizzmann or green running vertically down the Community Centre, advertisement to fill the entire length 123 Hawthorn Road Caulfield South of the ad - so that it is read at the larger size. Registrations must be received no later than 14 August 2008 Late registrations will not be accepted. All information is ranged left. Email queries: There is no capitalisation of headings. [email protected]

20 maccabi australia advertising

Single column mono advertisements connecting our Jewish community through sport connecting our Jewish community through sport Maccabi Ajax Summer 08-09 Junior Cricket Club Basketball Season Registration for On-line Registration Season 2008-09 From 28 July

For information and registration go to www.macvic.com.au (basketball) Please log onto For those unable to register www.majcc.com.au online, please attend the and register online. Registration Day on Sunday 10 August from 10am - 12noon Registration closes at the Maccabi Victoria office, 7 September 2008 1st floor, Beth Weizzmann Community Centre, 123 Hawthorn Road Caulfield South Enquiries: Sam Gamsu Registrations must be received 0416 063 322 no later than 14 August 2008 Late registrations will not be accepted Mark Shapiro Email queries: 0402 221 869 [email protected]

Font used: Verdana bold and roman Byline: Verdana bold italic

The Maccabi Australia logo is used without the byline in advertising at this size. The logo is always positioned in the bottom righthand corner.

The byline is used vertically down the advertisement to fill the entire length of the ad. Either reversed out of a black band or positive.

All information is ranged left. There is no capitalisation of headings.

21 maccabi australia advertising

Larger colour and mono advertisements

Notice is hereby given that the

ANNUAL GENERAL MEETING Annual General Meeting of Maccabi New South Wales Inc. will be held on

Wednesday 17 September 2008, 7pm Hakoah Club, 61 - 67 Hall Street, Bondi

For all relevant documents go to www.maccabi.com.au Click on the NSW section of the map, then the AGM link. The constitution of Maccabi NSW Inc. is also available on the website

Maccabi NSW is sponsored by The Hakoah Club Maccabi NSW is a member of the JCA family of Organisations

Font used: Verdana bold

Maccabi Victoria seeks an Administrative Assistant and roman Administrative Assistant Side heading: Verdana bold on a permanent part time basis Colours used: PMS 287c blue 20 hours per week over 4 days PMS 376c green The successful applicant will be the key frontline person of Maccabi, PMS 390c lime with a range of administrative and secretarial tasks. The job will Black involve considerable interaction and liaison with key Maccabi and communal stakeholders (incl. parents, clubs and communal organisations), working collaboratively with other staff and The Maccabi Australia logo volunteers. Some evening work will be required. is always positioned in the Essential skills for this position include: bottom righthand corner l highly computer literate with the byline. l experience with data bases l proven organizational ability The heading running l excellent verbal and writing skills l attention to detail vertically indicate the l initiative and a ‘can do’ approach advertisement title. l the ability to liaise with people in a friendly professional manner All information is ranged left. Applicants and requests for further information should be directed to: Jacquie Lerner, Executive Officer, Maccabi Victoria 306 Hawthorn Rd, Caulfield South 3162 Space below a rule is Ph: 9272 5660 admin @macvic.com.au Applications close Friday 15 August 2008 provided for sponsor logos and contact information.

22 maccabi australia advertising

Larger colour advertisements

Font used: Verdana bold and roman

Colours used: Maccabi Round PMS 287c blue PMS 376c green the Lake PMS 390c lime PMS 284c light blue Communal walk l Games l Sports l Fun for all ages Black

Open to all members of the community, this FREE event is an The Maccabi Australia logo ideal opportunity to get together with family and friends for some is always positioned in the healthy activities and lots of fun. bottom righthand corner Enjoy a walk or run around the lake, learn new skills in your with the byline. favourite sports and try your hand at games. Whatever your age or fitness, there’s an activity to suit you. Main information is ranged left. l 2km or 4.5km communal walk l sports clinics in basketball, tennis and more... Secondary information l games & activities such as dates and locations l lucky dips & raffles ranged right to match logo. l kosher food (for purchase)

Sunday 14 September 2008 11am - 2pm Albert Park Lake and Melbourne Sports & Aquatic Centre (meet at Pams Lawn adjacent to Bob Jane Stadium & main car park, Melways ref 2K E6) Walk /run registration from 11am - 11.30am, MSAC acitivities from 12.30pm -2pm

Get active. Have fun. Ages 1 - 100

23 maccabi australia contacts

For further information concerning the visual identity standards for the following organisations:

l Maccabi Australia

l Maccabi States

l Maccabiah Games

l Maccabi Australia International Games

l Junior Sports Carnival

Please contact: Joanne Marchese Marchese Design 7 Carinda Road Canterbury Vic 3126 Ph/fax: 03 9836 2694 Email: [email protected] or Tom Goldman Suite 1803 Level 18, Westfield Tower One 520 Oxford Street Bondi Junction NSW 2022

T: 02 8333 7700 M: 0417 099 998 E: [email protected]