The Hearst Women's Travel Group

The Hearst Women’s Travel Group

The Hearst Women’s Travel Group (Country Living, Good Housekeeping, Woman’s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience of 45 million total readers, the group delivers unparalleled reach via in-magazine, online, social, and experiential brand extensions.

The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent more than $17 billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun destinations for themselves and their families. They know, love, and trust our brands, and turn to our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your target travel audience!

Custom Programs Whatever you need to better market your destination, we have the means and ideas. • Regional Co-Op Opportunities • Multi-Page Inserts • Geo-Targeted Digital Packages • Tablet Inclusion and Enhancements • Mobile Programs • Database Access • Sweepstakes and Contests • Event Sponsorship • Multi-Platform Programs • AdMeasure Research • Custom Research

Source: GfK MRI Spring 2015, Adults 18+

For more information, contact your Account Manager. Reach a Mass Audience of Savvy Women Travelers

PRINT Combined Rate Base 8,925,000 Combined Audience (Adults, Gross) 45,256,000 Combined Audience (Women, Gross) 40,224,000 Combined Audience (Women, Net) 28,388,000

ONLINE Combined Unique Visitors 17,140,000 Combined Page Views 112,000,000

SOCIAL MEDIA Facebook 6,203,602 Google+ 1,618,595 Pinterest 1,010,600 Twitter 227,396 Instagram 271,386

In the past year: Women readers spent over 75 million 14.8 million nights in hotels and motels women readers Women readers took over 35 million took a domestic trip domestic round trips 9.5 million women readers took a domestic road trip

Source: In-Magazine GfK MRI Spring 2015; AAM June 2015; Online comScore Multi-Platform August 2015; Social Media September 2015; Reader Research GfK MRI Spring 2015, Women 18+

For more information, contact your Account Manager. Target a Mass Audience of Active Travelers

Who is the HWTG traveler? She is nearly 1 out of every 4 women travelers. • That’s 14.8 million unique women

She is a travel decision maker. • HWTG delivers 12 million women travel influencers, that’s more than Southern Living, Martha Stewart Living, and Sunset combined

She is a frequent traveler. • Combined they took over 35 million domestic round trips in the past year, and spent more than $17 billion on their travels

How does she travel? She is very likely (Index 145) to travel with 3+ family members. • HWTG delivers more family travelers than Travel & Leisure, Family Circle, and FamilyFun combined

She is very likely (Index 175) to be away 7+ nights. • More likely than the readers of Better Homes & Gardens, FamilyFun or National Geographic Traveler

She is very likely (Index 171) to take a road trip. • HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset combined

What does she like to do on vacation? Go to the beach (Index 196) • HWTG delivers more beach goers than Martha Stewart Living, Southern Living, and Coastal Living combined

Go shopping (Index 187) • HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined

Go backpacking/hiking/fishing (Index 166) • HWTG delivers more outdoor enthusiasts than Southern Living, Midwest Living, and FamilyFun combined

Visit a National Park (Index 151) • HWTG delivers more park goers than National Geographic Traveler, Southern Living, and Family Fun combined

Source: GfK MRI Spring 2015

For more information, contact your Account Manager. 2016 Regional Circulation*

WEST & WEST CANADA SOUTHEAST CENTRAL CENTRAL & EAST CANADA Country Living 266,216 Country Living 118,209 COMBINED 111,514 Good Housekeeping 740,342 Good Housekeeping 291,681 INTERNATIONAL, PERSONNEL, Woman’s Day 532,286 Woman’s Day 214,045 OVERSEAS POSSESSIONS, COMBINED 1,538,844 COMBINED 623,935 AND OTHER COMBINED 15,571 CENTRAL NORTHEAST DIGITAL (REPLICA EDITION) Country Living 311,122 Country Living 319,545 Country Living 45,538 Good Housekeeping 771,736 Good Housekeeping 922,515 Good Housekeeping 66,892 Woman’s Day 567,115 Woman’s Day 745,086 Woman’s Day 47,431 COMBINED 1,649,973 COMBINED 1,987,146 COMBINED 159,861 MIDWEST SOUTH ATLANTIC Country Living 292,599 Country Living 250,783 Good Housekeeping 776,569 Good Housekeeping 747,717 Woman’s Day 608,518 Woman’s Day 552,864 COMBINED 1,677,686 COMBINED 1,551,364 TOTAL COMBINED CIRCULATION: 9,315,894

MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI

IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA KY

NC TN AZ OK NM AR SC

MS AL GA

TX LA

Source: AAM June 2015 *Data based on Country Living’s April 2015 issue, Good Housekeeping’s April 2015 issue, and Woman’s Day’s April 2015 issue.

For more information, contact your Account Manager. 9/28/15 WA

MT ND ME VT OR MN NH NY ID SD WI MA MI WY CT RI

2016 Regional Gross Rates IA PA CA NV NE NJ OH IL IN DE UT CO WV MD KS MO VA The following issues feature KY NC TN travel sections: AZ OK NM AR SC

MS AL • March 2016 GA • April 2016 TX LA

• May 2016 FL • October 2016

Regional fractional ads are only permitted in travel sections. The following rates apply:

WEST & CENTRAL MIDWEST SOUTHEAST NORTHEAST SOUTH WEST CANADA CENTRAL ATLANTIC

3 MAGAZINE BUY P4C $34,120 $36,580 $37,195 $13,830 $50,650 $34,395 1/2 P4C $17,910 $19,205 $19,525 $7,260 $26,590 $18,060 1/3rd $12,515 $13,410 $13,640 $5,075 $18,575 $12,610 1/6th $6,540 $7,015 $7,125 $2,650 $9,705 $6,595 COUNTRY LIVING P4C $7,445 $8,620 $8,105 $3,275 $10,185 $6,950 1/2 P4C $3,910 $4,530 $4,255 $1,715 $5,350 $3,650 1/3rd $2,735 $3,160 $2,970 $1,200 $3,730 $2,550 1/6th $1,425 $1,660 $1,555 $630 $1,950 $1,335 GOOD HOUSEKEEPING P4C $20,520 $20,370 $21,520 $7,410 $29,400 $20,720 1/2 P4C $10,770 $10,695 $11,295 $3,890 $15,435 $10,875 1/3rd $7,525 $7,470 $7,890 $2,715 $10,785 $7,600 1/6th $3,925 $3,910 $4,125 $1,420 $5,635 $3,970 WOMAN’S DAY P4C $14,755 $15,720 $16,860 $5,935 $23,750 $15,320 1/2 P4C $7,745 $8,255 $8,850 $3,115 $12,470 $8,040 1/3rd $5,410 $5,765 $6,180 $2,170 $8,710 $5,615 1/6th $2,825 $3,010 $3,235 $1,135 $4,555 $2,940

For more information, contact your Account Manager. 9/28/15 2016 HWTG Closing & On-Sale Dates

ISSUE CLOSING ON-SALE DATES

January 10/08/15 N/A* 12/15/15 N/A

February 11/06/15 01/05/16 01/19/16 1/12/16

March 12/10/15 02/02/16 02/16/16 2/9/16

April 01/7/16 03/01/16 03/15/16 03/8/16

May 02/11/16 04/05/16 04/19/16 04/12/16

June 03/17/16 05/17/16 05/17/16 05/17/16

July 04/14/16 06/21/16 06/14/16 6/28/16

August 05/12/16 N/A* 07/19/16 N/A

September 06/09/16 08/02/16 8/16/16 8/9/16

October 07/07/16 09/06/16 9/13/16 9/6/16

November 08/11/16 10/11/16 10/18/16 10/11/16

December 09/08/16 11/15/16 11/15/16 11/22/16

Country Living runs a double issue in January/February and July/August. Woman’s Day runs a double issue in July/August and December/January.

For more information, contact your Account Manager.

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Enter the “Add Sparkle to Your Spring with Tennessee and JTV” sweepstakes at www.tnvacation.com. No purchase is necessary to win the sweepstakes sponsored by Jewelry TV (“JTV”) and the Tennessee Department of Tourist Development beginning on Thursday, March 28, 2013 Country Living, Good Housekeeping, and Woman’s Day have come together to create at 12:01 pm (CT) and ending on Thursday, May 2, 2013 at 11:59 am (CT). Entrants must be 21 years of age at the time of entry, a legal resident of the United States and shall be subject to the complete ofﬁ cial rules of the sweepstakes available at www.tnvacation.com. Great Getaways Guide, a reader service program that runs across all three brands. Designed to engage our 45 million total readers, participation in Great Getaways Guide will build awareness and generate qualified leads for advertisers.

READER SERVICE PROGRAM DETAILS In-Magazine: The Great Getaways Guide reader service page will run in all three magazines, coinciding with each magazine’s regional travel section.

2016 Schedule: March, April, May, and October

BRC: A BRC runs adjacent to the Great Getaways Guide page, coinciding with each magazine’s regional travel section.

Online: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers can learn more about the travel advertisers, request information, and enter sweepstakes.

ADDED VALUE OPPORTUNITIES The Great Getaways Guide reader service program provides a variety of opportunities for participating travel advertisers. Paging commitments apply.

Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more information.

Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing awareness and driving more leads.

Sweepstakes Sponsorship: An advertiser’s sweepstakes is promoted with a large promotional call out in-magazine and online, garnering significant leads for the advertising sponsor.

Co-Op Partnerships: Advertiser’s participating co-op partners will receive a Standard Listing within the magazine in which they are running, as well as inclusion within a travel BRC already scheduled to run.

Source: GfK MRI Spring 2015, Adults 18+

GreatGetawaysGuide.com

For more information, contact your Account Manager. Great Getaways Guide Lead Delivery & Promotional Channels

advertisement FREE TRAVEL INFORMATION GREATgetawaysGUIDE greatgetawaysguide.com

FEATURED DESTINATIONS ALASKA NEW YORK 4 Alaska Tourism 22 Erie Canal Boat Charters 1 Alabama Gulf Shores 5 Alaska Railroad Find everything your family needs from NORTH CAROLINA 32 miles of sugar-white sand beaches, IDAHO 23 The Outer Banks of North Carolina 6 Idaho Travel Council fresh seafood, and endless family fun. PENNSYLVANIA KENTUCKY 24 Central PA 7 Bardstown-Nelson County 25 Gettysburg Tourist & Convention Commission TENNESSEE 8 Bowling Green Area CVB 26 Cleveland/Bradley County CVB 9 Danville/Boyle County 27 Elvis Presley’s Graceland Convention and Visitors Bureau 28 Pigeon Forge 10 Elizabethtown 29 Upper Cumberland Tourism 2 There’s Only One Kentucky 11 Harrodsburg Request your free visitor’s guide of 12 Kentucky Southern TRAVEL EXPERIENCES adventures you can’t ﬁ nd anywhere else. Shorelines Region 30 Go RVing 13 Kentucky’s Caves, Lakes & Corvettes VIRGINIA 14 Lake Barkley Tourism 31 Chesapeake Bay Bridge-Tunnel 15 Lexington CVB 32 Jamestown Settlement & 3 Take a Tour of Texas 16 Lexington’s Bluegrass Region Yorktown Victory Center Texas...It’s like a whole other country 17 North Kentucky River Region 33 Newport News Tourism that’s miles away from ordinary. Plan 18 Richmond 34 Stay & Play Stauton your trip at TravelTex.com and pick up 19 Visit Eastern Kentucky! 35 Thomas Jefferson’s Poplar Forest your FREE Texas State Travel Guide. 36 Virginia Tourism MARYLAND 37 Virginia Beach 20 Conf erence and Visitors Bureau 38 Woodrow Wilson of Montgomery County Presidential Library NEBRASKA 21 Nebraska Tourism

Go to GreatGetawaysGuide.com starting March 28th, for a chance to WIN!

GREAT GETAWAYS GUIDE GREATGETAWAYSGUIDE.COM IN-MAGAZINE READER RESOURCE PAGE ONLINE READER RESOURCE WEBSITE & BRC

CUSTOM SWEEPSTAKES DIGITAL IN-MAGAZINE & ONLINE PROMOTIONAL LISTINGS ON PROMOTIONAL WEBSITES

For more information, contact your Account Manager. Access a Mass Audience of Online Enthusiasts

The Hearst Women Travel Group reaches, on average, over 17 million unique visitors monthly, delivering a mass online audience of women who are actively engaged with the websites. CountryLiving.com, GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and each covers travel in an editorial voice that is unique to its individual brand and audience. A digital campaign with Hearst Women’s Travel Group represents an opportunity to align with these valued online environments.

Online Combined Unique Visitors 17,140,000 Combined Page Views 112,000,000

Social Media Facebook 6,203,602 Google+ 1,618,595 Pinterest 1,010,600 Twitter 227,396 Instagram 271,386

Online Opportunities The Hearst Women’s Travel Group offers a wide array of digital packages. • Geo-Targeted Digital Buys • Travel Content Targeting • Social Media • Custom Advertorial Content • Sweepstakes and Contests • Videos

Source: Online: Online comScore Multi-Platform August 2015; Social Media September 2015

For more information, contact your Account Manager. 2016 Production Specs

For production questions, SIZE please reach out to the following contact: One-sixth vertical 2 3/8” x 4 5/8” 2 1/8” x 4 1/4” 2 3/16” x 4 5/8”

One-third vertical 2 3/8” x 9 7/16” 2 1/8” x 8 5/8” 2 3/16” x 9” HEARST WOMEN’S TRAVEL GROUP One-third square 5” x 4 15/16” 4 3/8” x 4 1/4” 4 ½” x 4 7/16” Chris Hertwig [email protected] One-half horizontal 7 ½” x 4 5/8” 6 5/8” x 4 1/4” 6 7/8” x 4 7/16” 212.649.3290

Full-page bleed 8 5/8” x 10 ¾” 8 1/8” x 10 ¾” 8” x 10 ¾”

Full-page non-bleed 7 7/8” x 10” 7 3/8” x 10” 7 1/4” x 10”

Full-page trim 8 3/8” x 10 ½” 7 7/8” x 10 ½” 7 3/4” x 10 ½”

For printing specification, please visit http://ads.hearst.com Upload all materials to: http://ads.hearst.com Acceptable file format: PDF/x-1a, 1 SWP proof

For more information, contact your Account Manager.