Newzoo Introduction Matching Your Priorities with Our Services June 2014

GLOBAL COUNTRIES FRANCHISES CUSTOM

Newzoo Introduction Matching Your Priorities With Our Services June 2014

Newzoo: Wybe Schutte | VP Business Development

© 2014 Newzoo www.newzoo.com Who do we serve? Key Clients Newzoo assists in decision making on a strategic, product or marketing level. We provide global overview and deep local insights. Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data.

80% of our clients are global headquarters.

several key clients cannot be disclosed

www.newzoo.com Newzoo Products & Services

SUPPORT REGIONAL SCOPE MARKET SCOPE CLIENT INTERFACE

Global / Regional Revenues Global All Segments

In-Depth Country Insights All Segments

Benchmarking Franchises All Segments

Global Custom Research Projects SUPPORT SUBSCRIPTIONS ANALYSIS / All Segments

Newzoo: Wybe Schutte | VP Business Development

TYPICAL USE REGIONAL SCOPE Strategy: Strategic Decision Making and realistic Global business plans Subregions Sizing: Size the market on gamers and revenues 18 Key Countries

SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA GLOBAL CLIENT INTERFACE Global Games Market Report (PDF) DATA SCOPE Granular Data Add-ons (XLS) Revenues & Gamers 2013-2017

Quarterly updates (PDF & XLS) All Segments

GLOBAL REPORT (JUNE) QUARTERLY UPDATES COUNTRIES

SERVICES PRICING Unlimited #Users Analysis Support Single Report €1,490 ($ 2,100)

PR & Marketing Use Year Service €4,900 ($ 6,700) CUSTOM

DATASETS MORE INFO: www.newzoo.com/global-games-service

Our clients use the Global Games Data for sizing the Global, Regional and Local markets and spot opportunities and trends using the forecasts and insights provided. With Quarterly updates our clients are always up-to- date.

Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data.

several key clients cannot be disclosed www.newzoo.com 2014 Global Games Market Report

Includes projections 2013-2017

Data per Featuring region, 18 key country, countries segment with and additional screen insights

global data Key global & insights trends Launched June 6th www.newzoo.com Global Games Market Service

Global Games Market Report + Data Sets + Quarterly Updates 1. 2014 Global Games Market Report Essential 45-page reference report with 2013 to 2017 projections The service combines our 2014 global games market report and granular 2013- 2017 datasets with 12 months of service including quarterly updates and custom analysis support.

1. 2014 Global Games Data Report (PDF) 2. Global Granular Data Set (XLS) 3. Quarterly Updates & Analysis Support

Our global games market data model that powers our annual report and the add- on datasets is reviewed every quarter. The review is based on our own primary research, transactional app store data, public company performance and 2. Global Granular Data Set secondary research. Clients will receive a brief quarterly update on: Granular data set with forecast per region, sub region and top 100 countries

1. Key trends and changes influencing the global games market 2. Changes in gamer and revenue projections if needed based on our quarterly review

At no additional costs, clients can also request assistance in performing custom analysis based on the data in the report and the granular data add-ons.

Price € 4,900 / $ 6,700

3. Quarterly Updates Key trends and changes influencing the global games market

MORE INFO AT www.newzoo.com/globalreport www.newzoo.com

Global Games Market Service

Global Revenues & Gamer Numbers

1. Forecasts per region: 2013 – 2017 2. Top 100 Country revenues 3. Granular data set 4. PDF Report

MORE INFO AT www.newzoo.com/globalreport www.newzoo.com

Combining Data in the Global Model

Financial results public and non- Public growth public companies KPIs, e.g. online population A continuous An annual research effort report Third party research and service to covering the and Newzoo global our annual Transactional global market analysis data, e.g. mobile subscribers games (Distimo)

5 yrs of primary research in 18 countries, representing 87% of the global market

www.newzoo.com Global Market Data

TYPICAL USE REGIONAL SCOPE Strategy: Strategic Decision Making and realistic Global business plans Subregions Sizing: Size the market on gamers and revenues 18 Key Countries

SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA GLOBAL CLIENT INTERFACE Global Games Market Report (PDF) DATA SCOPE Granular Data Set (XLS) Revenues & Gamers 2013-2017

Quarterly updates (PDF & XLS) All Segments

GLOBAL REPORT (JUNE) QUARTERLY UPDATES COUNTRIES

SERVICES PRICING Unlimited #Users Analysis Support Single Report €1,490 ($ 2,100)

PR & Marketing Use Year Service €4,900 ($ 6,700) CUSTOM

DATASETS MORE INFO: www.newzoo.com/global-games-service

Newzoo: Wybe Schutte | VP Business Development

TYPICAL USE REGIONAL SCOPE Strategy: Sizing Opportunities, Benchmarking Countries 18 Countries Marketing: Profiling Players, Zooming in on Spenders Other at request US CAN UK GER FR BE NL IT ES Product Development: Genre Preferences, Business Models

GLOBAL RU PL BR AUS TR CN KOR VN JP CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer DATA SCOPE Custom Analysis Support by Newzoo Staff 200+ Variables Nation-wide All Segments

All Business Models COUNTRIES

SERVICES PRICING Unlimited #Users 12 Months Access & Support Analysis Support 1 Country €4,000 ($5,500) PR & Marketing Use 8 Countries €18,000 ($24,900)

Feedback on Topics 18 Countries €39,500 ($54,600) CUSTOM

MORE INFO: www.newzoo.com/country-insights

eSports interest and participation: e.g. video, competitions, events, franchises In-depth media behavior across screens: e.g. music & video streaming, ebooks, on-demand & pay TV Social / Chat applications: e.g. Instagram, Twitter, Vine, Pinterest, Snapchat, Whatsapp, Kakao Subscriptions: e.g. Xbox Live Gold, PlayStation Plus, Steam, Spotify, Netflix, HBO Global payment brands: e.g. Visa, MasterCard, PayPal, PaySafe Card Hardware peripheral brands: e.g. Plantronics, Razer, Kingston, Roccat, Madcatz, Steel series Hardware peripheral outlets: e.g. e-tail versus retail, store brands Headsets: e.g. use, buying intention, desired features, brand, budget, e-tail vs retail, platform Source to discover new games: e.g. friends or family, magazines, rankings in app store Customer journey: e.g. reason to start playing games, start spending, reasons to stop Plus 200 “regular” variables: www.newzoo.com/topic-list

www.newzoo.com SIZE AND PROFILE MMO Franchises SPECIFIC . World of Warcraft FRANCHISES IN . League of Legends TERMS OF ITS . Eve Online PLAYERS . Star Wars the Old Republic Topics to (cross-)analyze (I) (SWTOR) . Lord of the Rings Online (LOTRO) . Runescape . World of Tanks Demographics Game behaviour . Dungeons & Dragons Base: Total online population aged 10-65 Base: Total online population / gamers . Lineage . Gender . Total number of (non-)gamers . Darkfall . Allods Online . Age . Players per market segment: . DC Universe Online . Education* . Casual game websites/Social networks: e.g. Pogo, MiniClip, . DotA 2 . Guild Wars . Income King.com, Yahoo, Facebook . Rift . Work situation . Mobile devices: smartphones and tablets . EverQuest . Home situation . MMO games: F2P/P2P . Dofus . Final Fantasy . Hobbies and general interests . Consoles: including Vita and DS . WolfTeam . Age oldest child . PC/Mac: downloaded or boxed . CrossFire . Play frequency per marketsegment Media, Retail & Technology . Time spent playing per market segment Base: Total online population . Genre preferences per market segment • Media usage (print, radio, TV, social networks, internet) . Gamers segmentation • Social network or chat apps preference* . Own a headset (corded vs. wireless) Social Network/Casual Game Site Franchises • Mobile phone brand . Share of time using headset while gaming . FarmVille • Mobile phone provider* . Playing games on TV without a console . CityVille . Diamond Dash • Tablet brands: e.g. iPad, Kindle Fire, Galaxy Tab, Windows: . Candy Crush Saga Microsoft Surface RT/Pro tablet Game spending . Words with Friends • Internet / TV provider* Base: All gamers . Zynga Poker: Texas HoldEm Poker . Dragon City • Preferred TV channels* . Paying players per market segment . Bubble Witch Saga • Preferred generic websites* . Business model preference per market segment (Casual/Social, . Pet Rescue Saga • Preferred retail chains* Mobile, MMO) . Draw Something . Bejeweled Blitz • General use of prepaid cards / gift vouchers / promotional codes . Preferred payment method per market segment (Casual/Social, . War Commander Mobile) . Criminal Case . Farm Heroes Saga . Papa Pear Saga MMO-specific . 8 Ball Pool Base: MMO gamers . Top Eleven . Pepper Panic Saga . Free-to-play (F2P) versus Pay-to-Play (P2P) . Tetris Battle/Blitz . In-game spending in F2P / P2P . Monster Legends . Jelly Splash * Country-specific topics . Preferred MMO type: e.g. RTS, RPG, Shooter, Sports, Battle Arena, . Angry Birds (any game) Resource/Casual . Megapolis . Populair MMO franchises played (see list in box) . Big Fish Casino – FREE slots

www.newzoo.com Mobile Franchises SIZE AND PROFILE . FarmVille . CityVille SPECIFIC . Diamond Dash FRANCHISES IN . Candy Crush Saga TERMS OF ITS . Words with Friends PLAYERS . Zynga Poker: Texas HoldEm Poker Topics to (cross-)analyze (II) . Dragon City . Bubble Witch Saga . Pet Rescue Saga . Draw Something . Bejeweled Blitz Social/Casual-specific New topics in 2014 . Farm Heroes Saga Base: All online casual or social gamers . Papa Pear Saga . Share of time spent reading/listening music/watching TV – allocated . 8 Ball Pool . Preferred online game destinations (social networks, Casual game to various activities . Top Eleven sites)* . Tetris Battle/Blitz . Device used reading digital books, magazines, news(papers) & blogs . Monster Legends . Social franchises played (see list in box) . Device used listening broadcast radio vs. music stored on a device . Jelly Splash . Angry Birds (any game) vs. music streamed over internet . Clash of Clans Mobile-specific . Device used watching broadcast TV vs. demand films or TV . Hay Day . The Simpsons: Tapped Out Base: All tablet and (smart)phone gamers programs vs. online video vs. live video streams . Kingdoms of Camelot: . Mobile device used to play: e.g. tablet, smartphone, iPod . FIFA . Type of mobile games played (Intense graphic, Casual, other) . Minecraft – Pocket Edition . Share of spending on multiple devices . Active use of PC/Apple Mac laptop vs. desktop to play PC games . The Hobbit: Kingdoms of Middle Earth . Puzzle & Dragons . Popularity of mobile browser games . Share of money spend on games paid via prepaid card . Plants vs. Zombies 2 . Popularity of pre-installed games . Brand considered when buying a new headset . Real Racing 3 . Megapolis . Popularity of download / app store games . Budget for new headset . Game of War – Fire Age . Download source for mobile games . Big Fish Casino – FREE slots . Most important features when buying a new headset . Infinity Blade . App stores used . Gaming platform headset is/will be used for . Mobile franchises played (see list in box) . Ownership accessory or gaming peripheral of various brands . Source accessory or gaming peripheral PC/Mac and Console-specific . Subscription: Xbox Live Gold, PlayStation Network, PlayStation Plus, PC/Mac/Console Franchises Base: All PC/Mac and/or Console gamers Steam Subscription Plan, Spotify, Netflix, HBO . Need for Speed . Boxed vs. Downloaded PC/Mac games . Battlefield . Payment provider per market segment (Casual/Social, MMOs, . Sims . Console used & owned PC/Mac) . Medal of Honor . Dragon Age . Console franchises played + own or play (see list in box) . Source to discover new games . Far Cry . Download source PC/Mac games: e.g. Steam, Origin, Filesharing . Main reason to start playing games . Mario (any game) . SimCity . Share of pre-owned in total spending . Main reason to start paying for games . Assassins Creed . Share of digital downloads in total spending . Just Dance . Main reason to stop playing games . Call of Duty . Importance of game extensions as buying reason . eSports awareness and involvement . Mass Effect . Pro Evolution Soccer . Source console or pc/mac boxed games . General gaming statement: Eat or drink while playing video games . Gran Turismo (GT) . General gaming statement: Make use of gamer community services . Forza Motorsport . Crysis . General gaming statement: View add or participated in brand- . Grand Theft Auto (GTA) * Country-specific topics . Halo sponsored promotions to unlock content or advance . Bioshock . General gaming statement: View video game content . NHL . Madden NFL . Magic the Gathering . Destiny . The Witcher . Bioshock . Watch_Dogs . Batham: Arkham . The Elder Scrolls www.newzoo.com

Market Sizing & Profiling Data Endless Analysis

We provide access to all primary US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR VN JP CAN research results through our Newzoo Data Explorer. Clients can analyze over 200 variables (see next two slides) in endless combinations, comparing 18 countries and all market segments and business models. Results are directly shown (as absolute and relative numbers) in graphs and tables that can be exported to powerpoint and excel.

MORE INFO www.newzoo.com/subscriptions

www.newzoo.com Typical Examples from the Explorer

Franchises: size markets, profile players, franchise/screen overlap Cross-media behaviour: efficient marketing, targeting payers

Payment methods: maximize ROI, effective localization Demographics: who are your gamers? What sets paying players apart,

www.newzoo.com In-depth Country Insights

GLOBAL RU PL BR AUS TR CN KOR VN JP CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer DATA SCOPE Custom Analysis Support by Newzoo Staff 200+ Variables Nation-wide All Segments

All Business Models COUNTRIES

SERVICES PRICING Unlimited #Users 12 Months Access & Support Analysis Support 1 Country €4,000 ($5,500) PR & Marketing Use 8 Countries €18,000 ($24,900)

Feedback on Topics 18 Countries €39,500 ($54,600) CUSTOM

MORE INFO: www.newzoo.com/country-insights

Newzoo: Wybe Schutte | VP Business Development

TYPICAL USE REGIONAL SCOPE Profiling: Franchise Gamers Profiles In-Depth: US, UK, GER, FR DEEP DIVE Marketing: Zooming in on Spenders and platforms High-Level: 12 countries Quality Development: Experience of the Franchises US UK GER FR

EXTRA: BROAD WAVE GLOBAL CLIENT INTERFACE BE NL PL TR CN KOR VN JP Data set, Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff DATA SCOPE

100 Franchises

100 Variables Nation-wide

All Segments COUNTRIES

SERVICES PRICING Unlimited #Users Price per Franchises per year

Analysis Support 10 - 29 Franchises €1,100 ($1,500) PR & Marketing Use 30 – 49 Franchises € 900 ($1,200)

CUSTOM 50 – 99 Franchises € 750 ($1,000) All 100 Franchises € 600 ($ 800)

MORE INFO: www.newzoo.com/franchises

Newzoo’s franchise profile service offers continuous insight into the popularity of 100 key global game franchises and the gamers that play them. It also assists in understanding the success factors behind each individual franchise.

Our approach differs from other suppliers on the following points:

Topics and franchises alligned to the ever-changing market in terms of screens, genres and business models. Deep dives into key markets in combination with annual updates across a wider range of countries reflecting the globalization of the games market. Data presented in easy-to-understand franchise dashboards as well as available in raw format (Excel) to perform additional custom analysis. Subscriptions include 12 months of custom analysis support by Newzoo data analysts.

www.newzoo.com Franchises

1. Age of Empires 26. Fallout 51. Lego Franchise 76. Sim City 2. Angry Birds 27. Far Cry 52. LittleBigPlanet 77. Skylanders 3. Assassin´s Creed 28. Farmville 53. Madden NFL 78. Skyrim 4. Batman (not Lego) 29. FIFA 54. Mario Kart 79. Sonic 5. Battlefield 30. Final Fantasy 55. Mario Party 80. Star Wars (not Lego) 6. Battlefield Heroes 31. Flight Simulator 56. Mass Effect 81. Star Wars the Old Republic 7. BioShock 32. Football Manager 57. Max Payne 82. StarCraft 8. Borderlands 33. Forza Motorsport 58. Medal of Honor 83. State of Decay 9. Call of Duty 34. Game of War – Fire Age 59. Minecraft 84. Street Fighter 10. Candy Crush Saga 35. Gears of War 60. Monster Hunter 85. Super Mario (Galaxy) 11. CityVille 36. God of War 61. NBA2K 86. Super Mario Bros 12. Civilization 37. Gran Turismo 62. Need for Speed (not NFS World) 87. Team Fortress 13. Clash of Clans 38. Grand Theft Auto 63. NHL 88. The Last of Us 14. Crysis 39. Guild Wars 64. Peggle 89. The Settlers 15. Dance Central 40. Halo 65. Persona 90. The Simpsons: Tapped Out 16. Dark Souls 41. Infamous 66. Planetside 91. The Sims 17. Dead Space 42. Infinity Blade 67. Plants vs. Zombies 92. Total War 18. Deus Ex 43. Just Dance 68. Pokemon 93. UFC 19. Devil May Cry 44. Killzone 69. Pro Evolution Soccer 94. Uncharted 20. Diablo 45. Kinect Sports 70. Ratchet & Clank 95. Warface 21. Dishonored 46. Kinect Zumba 71. Raving Rabbids 96. Warframe 22. Disney Infinity 47. Kinectimals 72. Rayman 97. Wii Sports 23. DOTA 2 48. Kingdom Hearts 73. Red Dead Redemption 98. World of Tanks 24. Dragon Quest 49. Lara Croft – Tomb Raider 74. Resident Evil 99. World of Warcraft 25. Fable 50. League of Legends 75. Saints Row 100.Zelda

www.newzoo.com Game Franchise Data

EXTRA: BROAD WAVE GLOBAL CLIENT INTERFACE BE NL PL TR CN KOR VN JP Data set, Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff DATA SCOPE

100 Franchises

100 Variables Nation-wide

All Segments COUNTRIES

SERVICES PRICING Unlimited #Users Price per Franchises per year

Analysis Support 10 - 29 Franchises €1,100 ($1,500) PR & Marketing Use 30 – 49 Franchises € 900 ($1,200)

CUSTOM 50 – 99 Franchises € 750 ($1,000) All 100 Franchises € 600 ($ 800)

MORE INFO: www.newzoo.com/franchises

Newzoo: Peter Warman | CEO Wybe Schutte | Manager New Business

TYPICAL USE REGIONAL SCOPE Strategy: Sizing Opportunities, Benchmarking Countries Global Marketing: Motivation of Players, Spending Behavious Qualitative: US, EU Product Development: Functionalities, Business Models

US CAN UK GER FR BE NL IT ES GLOBAL CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer DATA SCOPE Custom Variables Nation-wide Focus groups

All Segments COUNTRIES

SERVICES PRICING Quantitative At request

Qualitative At request CUSTOM

MORE INFO: www.newzoo.com/country-insights

Newzoo offers quantitative custom research through online and/or mobile surveying of consumers in practically any country in the world. Research results are not only delivered as relative data but also in absolute number of people, based on our nation-wide research in eighteen key countries and global census data. In this way we do not only profile behavior but also size the results and opportunities.

Clients benefit from Our expertise being a games market specialist. A strict requirement in our ever-changing market, especially when defining objectives, setting up surveys and interpreting results. The ability to benchmark results with our syndicated primary research, putting results in perspective. Our best-of-breed partner network, required for survey programming, translation & respondent sampling. Our unique ability to present results in an understandable, attractive and actionable manner. The possibility to cross-analyze all results endlessly using our online tool, the Newzoo Data Explorer. The competitive prices we have negotiated with partners based on our continuous research effort. Our speed of service valued highly by our clients.

Every custom research project is different in scope; in terms of research objectives as well as our involvement in the various steps of the process. To provide a competitive quote and planning we will need to know the objective, target group, geographical focus and the desired end deliverable. In brief, the following key factors determine budget and planning:

Target Group; e.g. online population aged 15-50, MMO gamers. Number of Respondents; also determined by selectiveness of target group Geographical Focus; localization and pricing of field work can differ per country Number of Topics; this influences programming, localization and field work effort Type of Reporting; e.g. custom reports, availability in the Newzoo Data Explorer Additional Analysis; e.g. comparison with Newzoo research and data Newzoo Responsibility; e.g. setting up complete survey based on objectives

From start to end, quantitative custom research projects will generally have a duration between 3 and 12 weeks depending on the scope as mentioned above. Each project will typically go through the following phases

Kick-off Call / Meeting Survey Set Up Survey Localization, Programming and Testing Field Work and Respondent Quality Assurance Data Collection, Processing and Validation Report Development / Newzoo Data Explorer Import Delivery Report & Presentation / Direct Data Access

Together with its partners, Newzoo offers qualitative custom research solutions delivering insights that can be difficult to gather through quantitative research. The research project can involve in-person interviews or game testing on location as well as online research. Typically, this research approach is used for game (concept) testing and understanding personal motivations of gamers. Depending on your objectives and desired end deliverables, we will work together with one or both of our our specialist research partners Insights Meta and VG Market.

Clients benefit from Our and our partners’ expertise of being a games market specialist. A strict requirement in our ever-changing market, especially when defining objectives, setting up surveys and interpreting results. The ability to benchmark results with our syndicated primary research, putting results in perspective. The fact that game-specific results can be benchmarked against a normative database of competitive mobile, social, PC or console titles. The extensive experience of our qualitative research partners who have worked the majority of game publishers and developers. Crucial for prioritizing and interpretation of results. Newzoo The direct availability of any type of gamer from a unique invitation-only database that is continuously screened and Qualitative updated. Research Our unique ability to present results in an understandable, attractive and actionable manner. Partners Competitive pricing maintaining a high quality standard. Our speed of service valued highly by our clients.

Every custom research project is different in scope; in terms of research objectives as well as the desired execution of and reporting on the research . To provide a competitive quote and planning we will need to know the objective, target group, geographical focus and the desired end deliverable. In-person research can be set-up at our clients’ location or in-house in our facilities. In brief, the following key factors determine budget and planning:

Number of Respondents; in general n=30-200 respondents for in-person research Research Approach; e.g. interviews versus game testing Target Group; e.g. Male 18-34 playing PS3/PS4 or Xbox360/Xbox One, no industry affiliation Number of Games; e.g. in-depth feedback on single game versus comparison of five competing games Sensitivity of Materials; e.g. testing of highly-confidential material can only be done on client location Number of Topics; obviously the extent of topics to be researched influences time and budget Type of Reporting; e.g. level of interpretation by experts, highly designed reports / infographics Newzoo Qualitative Research Partners

From start to end, qualitative custom research projects will generally have a duration between 3 and 7 weeks depending on the scope as mentioned above. Each project will typically go through the following phases:

Kick-off Call / Meeting Research Set-Up Planning & Recruiting Execution On Location / Online Data Collection, Processing and Interpretation Report Development Delivery Report & Presentation

Newzoo Qualitative Research Partners

US CAN UK GER FR BE NL IT ES GLOBAL CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer DATA SCOPE Custom Variables Nation-wide Focus groups

All Segments COUNTRIES

SERVICES PRICING Quantitative At request

Qualitative At request CUSTOM

MORE INFO: www.newzoo.com/country-insights