Analytics Everyone Loves Looker brings data and business teams together by making it easy for everyone to find, explore and understand the data that drives their business.

Unlike any other analytics solution, Looker’s unique approach gives data Yahoo analyzes user cohorts teams the tools to curate a self-service to know which data experience for their organization– segments stay engaged. making sure that the entire company is looking at one source of truth – including centralized definitions for all important metrics. Venmo immediately The result? A true data culture where knows how new features are everyone understands what’s working being used. and decisions can be made faster and with confidence. Companies such as eBay, Etsy, and Sony have made this Warby Parker transition using Looker as the catalyst. gives each store a view into their performance.

Product Overview Ready to Explore? Start your Questions

Looker creates a new kind of data Business teams love to: experience. Like an intranet for business OO Access a wide range of business data metrics, business teams can easily access the data they need and then ask and OO Create and share dashboards with a link answer their own questions. No more OO Click to drill into the data behind the dashboards waiting for reports or exploring smaller subsets of data. Looker gives you a view OO Build and filter complex cohort analyses over the entire data warehouse (with OO Export into CSV, text, JSON, Excel or Docs granular permissioning, of course) and the ability to explore, filter, and drill-down OO Build complex rules to create alerts and schedule reports with just a click. OO Embed dashboards into Salesforce and other tools Exploring and analyzing our data through Looker has helped us develop “ strategies to increase charitable donations to schools. By identifying “ giving trends, we can better restructure and target our fundraising. Charles Best, CEO DonorsChoose.org

2 Product Overview The Building Blocks of Analysis

With Looker, data teams can create a Data teams love to: platform for their entire organization to OO Centralize data, metrics & definitions acrossthe organization explore data all on their own. No more long days spent answering a never-ending OO Create reusable business metrics – the building blocks of analysis list of requests. Instead, data teams can OO Build complex analysis faster than ever before focus their time on more complex analysis and use Looker’s unique data modeling OO Work with a flexible, expressive data modeling language layer to create centralized definitions–the OO See the SQL behind everything building blocks of analysis–that the entire organization can agree and rely on. OO Collaborate, iterate and manage the data model using GitHub

OO Deliver data anywhere with the RESTful API With Looker, the people in my organization can explore the “ data we need more quickly and efficiently than ever before. “ It’s become an essential piece of our data architecture. Geoffrey Guerdat, Director of Data

3 Product Overview N = ALL (No really. All the data.)

With Looker, everyone can explore and Looker makes it easy to: analyze all the data. Not just a subset. OO Live connect with any SQL database Looker sits on top of whatever data store you want to analyze - including Hadoop. OO Connect to MPP, in-memory and transactional systems No need for cubing, parameterization, OO Access Hadoop using Spark SQL, Hive, or Impala intermediary servers or additional storage because Looker abstracts and transforms OO Create granular role-based permissions to protect sensitive data the data at query time - schema on read - OO Monitor sharing & reporting activities to keep your data secure thus providing everyone real-time access to all the data. OO Manage performance with detailed query reporting

OO Deploy quickly in the cloud or on premise

What marketing How is our Who are our Which features campaigns pipeline for Q4? happiest customers? increase work best? engagement?

Find, explore and understand all the data

Production Environment Saved and reusable metrics • Active user • ------• Lifetime user • ------

Data Modeling Layer Describe and make sense of all the data

Any SQL Data Warehouse

Ready to Love Your Analytics? About Looker Looker is an inventive software company that’s pioneering the next generation of Come see a live demo business intelligence (BI). We believe in bringing better insights and data-driven and schedule your free decision-making to businesses of all sizes. The company has fast become the catalyst trial. Call 888-960-2331 that is creating data-driven cultures at hundreds of industry-leading companies such as Yahoo!, Gilt, Warby Parker and Sony. or go to: Looker is based in Santa Cruz, CA looker.com/demo Follow @lookerdata or visit www.looker.com

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4 Product Overview