GREAT BRITISH BRANDS 2018 | ICONIC DESTINATIONS The Ritz has a long-standing relationship with Jermyn Street

JERMYN STREET Where fine quality, excellent service and top-notch craftsmanship are never out of style

ucked among the gentlemen’s clubs of Pall Mall and However, it wasn’t just gentlemen’s outfitters who set up St James’s, Jermyn Street has long been a bastion shop on Jermyn Street in the early years – the wealthy clientele of good taste. Reflecting its strength of tradition who frequented the street could also buy a whole a range of and heritage, a great many great British brands have goods from around the world, many of which were considered called this thoroughfare home for some 300 years. exotic at the time. TThe history of the street dates back to 1661, when Henry Floris, the oldest independent family perfumers in the world, Jermyn, Earl of St Albans, obtained land from Charles II and the only one with a Royal Warrant from HM the Queen, to develop a residential neighbourhood. established itself at 89 Jermyn Street in 1730. Once completed, the area flourished, The history of the street The magnificent Fortnum & Mason, by becoming ’s most fashionable address, dates back to 1661. The appointment to both HM The Queen and dominated by the beautiful St James’s HRH The Prince of Wales, has been at the Church, designed by Sir Christopher Wren. area flourished, becoming heart of life in St James’s since its foundation Just as Savile Row is synonymous with London’s most fashionable in 1705. Paxton & Whitfield, Britain’s bespoke suiting, so Jermyn Street is where address, dominated by leading cheesemonger for over 200 years, the gentleman about town has always bought has had a base on Jermyn Street since his shirts. All the best shirtmakers are the beautiful St James’s the mid-1700s, becoming cheesemonger here, including Turnbull & Asser, Harvie & Church, designed by Sir to HM Queen Victoria in 1850. In fact, Hudson, Emma Willis, Hilditch & Key, Hawes Christopher Wren so popular are the stiltons at Paxton & & Curtis, Thomas Pink, Charles Tyrwhitt Whitfield today that, at Christmas, the and Emmett London. But it’s not just about shirts: stores also hold customers’ fitting details for formalwear, gloves and even hats. Britain’s oldest and most reputable shoe and bootmakers, from John Lobb and Foster & Son to Tricker’s and Crockett & Jones, have long-established bases on Jermyn Street, too. Meanwhile, on Arcade, which runs between Piccadilly and Jermyn Street, you’ll find both Budd Shirts and Benson & Clegg, offering a staggering wealth of goods, including Benson & Clegg’s unrivalled collection of military, academic and club ties. queue to buy them snakes all the way down Jermyn Street. A gentleman needs to eat and Jermyn Street has a number of iconic restaurants: Wiltons, established in 1742, is famed for the finest oysters, wild fish and game; Rowley’s, at 113 Jermyn Street, is an institution known for its delicious steaks; 45 Jermyn St offers a glamorous but contemporary experience; while The Ritz, with whom Jermyn Street has had a longstanding relationship, New & Lingwood and Wiltons restaurant serves the most famous afternoon tea in the world. Jermyn Street has served world leaders, royalty, politicians, authors, poets, sports stars, film stars and rock stars alike, and it looks to the future knowing that although fashion and etiquette change, an appreciation of fine quality, Tricker’s shoes service and craftsmanship never goes out of style.

Paxton & Whitfield storefront Harvie & Hudson THE JERMYN STREET ASSOCIATION 50 JERMYN STREET, LONDON SW1Y 6LX +44 (0)20 7293 0922 JERMYNSTREET.NET

2 | COUNTRYANDTOWNHOUSE.CO.UK /GBB COUNTRYANDTOWNHOUSE.CO.UK /GBB | 3