ADAGE.COM/DIGITALFAMILYTREES09 EXPLORE DATABASE: GET DEEPER INFO ON THESE DIGITAL VENTURES, PART OF PREMIUM CONTENT IN ADAGE.COM’S DIGITAL FAMILY TREES 2009 DATACENTER Interactive ventures of top media,web portal and agency companies MEDIA COMPANIES PORTALS/SEARCH AGENCY COMPANIES DIGITAL HOLDINGS OF FIVE MAJOR U.S. MEDIA COMPANIES PROPERTIES OF THE BIG THREE WORLDWIDE DIGITAL PROPERTIES OF THE TOP FOUR AGENCY HOLDING COMPANIES Key digital properties and services. See “About the Digital Family Trees” for more information. Key digital properties and services. Key digital services. Go to AdAge.com/digitalfamilytrees09 to see Aegis Group, Dentsu and Havas. TIME WARNER NEWS CORP. GOOGLE WPP INTERPUBLIC GROUP OF COS. 2 U.S. UNIQUE VISITORS: 114.9 MILLION U.S. UNIQUE VISITORS: 92.6 MILLION U.S. UNIQUE VISITORS: 151.0 MILLION DIGITAL SHARE OF ’08 REVENUE : 15% Ad Age estimate DIGITAL SHARE OF ’08 REVENUE: 14% Ad Age estimate WORLDWIDE REVENUE (‘08): $46.98B U.S. 2007 MEDIA WORLDWIDE REVENUE (YE 6/08): $33.00B U.S. 2007 MEDIA WORLDWIDE REVENUE (‘08): $21.80B U.S. 2007 MEDIA WORLDWIDE REVENUE (‘08): $13.60B HOLDING COMPANY WORLDWIDE REVENUE (‘08): $6.96B HOLDING COMPANY U.S. MEDIA REVENUE (‘07): $35.63B COMPANY RANK: 1 U.S. MEDIA REVENUE (‘07): $15.69B COMPANY RANK: 4 U.S. MEDIA REVENUE (‘07): $6.02B COMPANY RANK: 12 DIGITAL REVENUE (‘08): $2.0B AD AGE ESTIMATE WORLDWIDE REV. RANK: 1 DIGITAL REVENUE (‘08): $1.0B AD AGE ESTIMATE WORLDWIDE REV. RANK: 3 AOL FOX INTERACTIVE MEDIA ADVERTISING SERVICES AGENCIES AGENCIES AD NETWORK: Games.com WalletPop AmericanIdol.com FoxSports.com Photobucket AdSense Google Affiliate Network Dart Enterprise BATESASIA OGILVY GROUP YOUNG & RUBICAM DRAFTFCB McCann Digital DEUTSCH PLATFORM-A Green Daily When.com Ask Men IGN Entertainment Rotten Tomatoes AdSense for Feeds Google Checkout Dart for Advertisers 1010 Beijing Century Harmony BRANDS Area 23 TAG iDeutsch Intimos Winamp Advertising Co. (70%) AdTech AG FIM Mobile MyFox AdWords Google TV Ads Dart for Publishers Evision (majority stake) VML DraftFCB Healthcare MCCANN HEALTHCARE FutureBrand Joystiq WoW Insider Global Strategies WORLDWIDE Advertising.com Flektor MySpace Analytics Google Website Optimizer Dart Sales Manager GT Fuel Advertising Hill Holliday KOL GREY GROUP International McCann Healthcare buy.at SOCIAL MEDIA: Google Ad Manager Dart Search Studiocom (80%) Interface Jack Morton Worldwide DOUBLECLICK G2 Direct & Digital Lee & Jang (70%) Digital Quigo Lemondrop PEOPLE NETWORKS Google Ad Planner DoubleClick Advertising WUNDERMAN Communications Kaleidoscope Luxist Dart Adapt Exchange G2 Interactive Mather Advertures Segal Communications MOMENTUM WORLDWIDE Tacoda AIM CABLE (majority stake) Actis Wunderman Martin Agency Massively OOT (20%) Momentum Phygital Third Screen Media Bebo Neo@Ogilvy (majority stake) LOWE Greenroom@Momentum Mullen Mo Rocca 180 BigTenNetwork.com FoxReality.com National Geographic Rams (majority stake) Agenda Group Rivet DIGITAL PUBLISHING: Goowy Channel GOOGLE APPS OgilvyInteractive Lowe Brindfors MRM WORLDWIDE Moviefone FoxBusiness.com Fuel.TV JWT Aqua Online Wahlstrom Group MEDIAGLOW myAOL ICQ SpeedTV.com OgilvyOne Worldwide Lowe Rivet Populist Socialthing FoxMovieChannel.com FXNetworks.com Blogger Google Friend Connect Google Talk Digit (51%) Blast Radius Lowe Roche GOLINHARRIS AOL.com ParentDish FoxNews.com SunSportsTV.com UNITED GROUP 1 Userplane Gmail Google Latitude Orkut Direct.com (50.5%) Designkitchen MORE AGENCIES Dialogue Other AOL properties Pixcetera Berlin Cameron United Lowe Strateus Google Calendar Google Reader Picasa RMG Connect Kassius (majority stake) CAMPBELL-EWALD WEBER SHANDWICK Asylum PlaySavvy Yedda MCCANN Google Docs Google Sites YouTube Tagora.com (75%) Cole & Weber United These Days Campbell-Ewald Digital Autoblog PopEater PRODUCTS AND DOW JONES Screengrab XM Asia Pacific LDV United Zaaz WORLDGROUP Carmichael Lynch Autoblog Green Propeller TECHNOLOGIES DIV. Barrons.com MarketWatch MCCANN ERICKSON beRed Shoutcast WORLDWIDE AOL Search Factiva WSJ.com GOOGLE SEARCH PRODUCTS Big Download Slashfood Other AOL tools1 MEDIA AGENCIES: GROUP M Black Voices Sphere CityGuide Google.com Google Health Google Sketchup Blogging Buyouts Spinner Digital City FOX BROADCASTING Goog 411 Google Image Search Google SMS GROUP M MINDSHARE LaComunidad Interactive DIGITAL SPECIALISTS Blogging Stocks Streampad MapQuest Google Blog Search Google Maps Google Streetview Group M Interaction Mindshare Interaction and Event Marketing (75%) Cinematical (51%) Ansible Innovations R/GA StyleList Relegence Fox on Demand Fox.com Google Book Search Google News Google Toolbar Group M Search Reddion M80 DIY Life Switched SafetyClicks.com Google Chrome Google Pack Google Translate Outrider Hacker Group Interpublic Emerging Media Lab Download Squad That’s Fit Truveo Google Custom Search Google Patent Search Google Trends MEDIACOM MORE AGENCIES Quisma (75%) Huge (majority stake) Engadget [plus HD, The Boombox Tunome OTHER SITES AND SERVICES Engine Google Product Search Google Video MediaCom Interaction Catalyst Online Mobile] The Boot Google Desktop H-art Sri (90%) Fanaticos NEW VENTURES Beliefnet MyNetworkTV JOINT VENTURES Google Scholar Google Webmaster Tools MEDIAEDGE:CIA TMZ.com (with Warner Bros.) Google Earth Google Search Appliance iGoogle MEC Interaction Invidi Technologies Corp. MEDIA AGENCIES: MEDIABRANDS FanHouse Shortcuts.com Fox Mobile Group New York Post Hulu.com (with NBC Universal) (minority stake) Tour Tracker Google Finance Google Site Search FleaFlicker TUAW ISP FoxHome.com Jamba Magna Gadling INITIATIVE UNIVERSAL MCCANN TV Squad AOL HarperCollins.com Stats Amphibian UMI Media Partnership Corp. GameDaily Urlesque CompuServe WPP DIGITAL Fastbridge MORE AGENCIES Reprise Media Initiative Digital TIME INC.1 YAHOO 24/7 Real Media Johannes Leonardo Schematic ID Media U.S. UNIQUE VISITORS: 146.1 MILLION Blue Interactive JumpTap (2.5%) Spot Runner (3.2%) Allyou.com Golf.com SI.com NBC UNIVERSAL Marketing LiveWorld (14.1%) Syzygy Group (24.8%) Celebrity Baby Blog Health.com SIKids.com Bridge Worldwide DIGITAL PARTNERSHIPS U.S. UNIQUE VISITORS: 78.3 MILLION WORLDWIDE REVENUE (‘08): $7.21B U.S. 2007 MEDIA NuConomy (minority stake) VideoEgg (minority stake) CNNMoney.com (with TBS) InStyle.com SouthernAccents.com HDT Holdings U.S. MEDIA REVENUE (‘07): $3.84B COMPANY RANK: 20 Technologies Omniture (minority stake) Visible Technologies (25%) BzzAgent Navic Spongecell CoastalLiving.com Life.com SouthernLiving.com WORLDWIDE REVENUE (‘08): $16.97B U.S. 2007 MEDIA Proclivity Systems Visible World (minority stake) Facebook Radian6 Spot Runner HeathWallace (75%) (minority stake) CookingLight.com MyHomeIdeas.com Sunset.com WildTangent (3.4%) Joost SocialVibe U.S. MEDIA REVENUE (‘07): $12.16B COMPANY RANK: 6 Iconmobile Group (40%) Quasar (75%) Essence.com (with Warner Bros.) Myrecipes.com ThisOldHouse.com ADVERTISING SERVICES Yield Software (minority stake) EW.com People.com Time.com InGame Ad Interactive Realtime Worlds Technology (12.8% stake) FanNation.com PeopleenEspanol.com TimeForKids.com NBC UNIVERSAL DIGITAL MEDIA ADVERTISING Yahoo Mobile Ad Services PUBLISHING Fortune.com RealSimple.com TIME INC. STUDIOS Right Media Yahoo Search Marketing BlueLithium Astrology.com iVillage.com TV show content for Yahoo Display Premium publishers wireless devices RESEARCH: KANTAR GROUP PUBLICIS GROUPE GardenWeb.com NBCMobile.com Advertising Yahoo Publisher Network TURNER BROADCASTING SYSTEM Hulu.com (with News Corp.) Petside.com Your Total Health DIGITAL SHARE OF ’08 REVENUE: 19% Dynamic Logic TNS TNS Cymfony AdultSwim.com CNN-IBN Pogo Lightspeed Research TNS Compete TRA (minority stake) WORLDWIDE REVENUE (‘08): $6.90B HOLDING COMPANY CartoonNetwork.com CNNMoney.com (with Time Inc.) TBS.com NBC UNIVERSAL TELEVISION GROUP PROPERTIES CartoonNetworkya.com CNNRadio.com TCM.com DIGITAL REVENUE (‘08): $1.3B WORLDWIDE REV. RANK: 4 CNN en Espanol Nascar.com TheSmokingGun.com NBC.com MSNBC.com (with Microsoft) Telemundo.com COMMERCE Yahoo Toolbar Yahoo Music CNN International NBA.com1 TNT.tv AccessHollywood.com NBCNewsArchives.com TelevisionWithoutPity.com Yahoo Autos Yahoo’s profile service Yahoo TV CNN Mobile Peachtree TV truTV BravoTV.com NBCOlympics.com TheMoreYouKnow.com Yahoo Real Estate Zimbra MOBILE OMNICOM GROUP MEDIA AND DIGITAL AGENCIES: VIVAKI CNN.com PGA.com veryfunnyads.com ChillerTV.com NBCSports.com TodayShow.com Yahoo Shopping Yahoo Mobile CONTENT DIGITAL SHARE OF ’08 REVENUE: 16% Ad Age estimate CNN+ PGATour.com WNBA.com CNBC.com NBCUniversalStore.com UniversalHD.com Yahoo Travel Yahoo Finance SEARCH DIGITAS STARCOM MEDIAVEST Spark Communications CNBCAsia.com OutZoneTV.com USANetwork.com COMMUNICATION Yahoo Food Digitas Health GROUP ZENITHOPTIMEDIA CNBCEurope.com Oxygen.com Weather Channel oneSearch WORLDWIDE REVENUE (‘08): $13.36B HOLDING COMPANY WARNER BROS. ENTERTAINMENT Yahoo.com Yahoo Health Upcoming Prodigious Worldwide SMG Digital Services Moxie Interactive Dvice.com RotoWorld.com Interactive DIGITAL REVENUE (‘08): $2.2B AD AGE ESTIMATE WORLDWIDE REV. RANK: Delicious Yahoo News Yahoo Image Search 2 The Third Act Pixel Zed Digital Warner Bros.com Kids’ WB.com TMZ.com (with AOL) GreenisUniversal.com SciFi.com Twelve sites tied to TV stations Flickr Yahoo Shine Yahoo Local SMG Performance DC Comics.com Mom Logic.com WB Shop.com HolaMun2.com SleuthChannel.com DENUO Marketing My Yahoo Yahoo Tech Yahoo Video Harry Potter.com TheWB.com The CW (joint venture with CBS) Yahoo Alerts SPORTS AGENCIES Yahoo Answers SMALL BUSINESS FILM, PARKS AND RESORTS Rivals.com Yahoo Business Email Red Urban DIGITAL TOOLS AND SERVICES: VIVAKI NERVE CENTER Yahoo Buzz Yahoo Sports BBDO WORLDWIDE TBWA WORLDWIDE Yahoo Domains Code of Trade ZAO Agency.com Riot (joint venture) FILM UniversalPictures.com PRODUCTION Yahoo Groups Performics Phonevalley VivaKi Nerve Center ENTERTAINMENT Yahoo HotJobs InterOne Shift (majority stake) Targetbase FocusFeatures.com UniversalStudios.com The Filmmakers Yahoo Mail products WALT DISNEY CO. OMG Yahoo Merchant Media Wise ZAO Tequila Zulu Network On Demand Destination Yahoo Messenger Solutions (Yahoo Store) U S UNIQUE VISITORS MILLION PARKS AND RESORTS Yahoo Games No Media MARKETING ARM . . : 57.0 Universal Studios Home Universal Studios Florida Yahoo Personals Yahoo Web Hosting MORE AGENCIES UniversalOrlando.com Production Group Yahoo Movies Orbital Ipsh AGENCIES Entertainment 180 Amsterdam (majority stake) WORLDWIDE REVENUE (YE 9/08): $37.84B U.S. 2007 MEDIA UniversalStudiosHollywood.com Organic RADIATE GROUP Critical Mass (majority stake) U.S. MEDIA REVENUE (‘07): $17.49B COMPANY RANK: 3 PROXIMITY WORLDWIDE Mango Mobile LEO BURNETT SAATCHI & SAATCHI PUBLICIS EVENTS Element 79 Partners WORLDWIDE WORLDWIDE Atmosphere Proximity EVB PUBLIC RELATIONS PUBLICIS HEALTHCARE Arc Worldwide PBJS MICROSOFT CORP. DDB WORLDWIDE Goodby, Silverstein & AGENCIES COMMUNICATIONS DISNEY INTERACTIVE MEDIA GROUP EmporioAsia Leo Burnett CBS CORP. U.S. UNIQUE VISITORS: 125.6 MILLION Radar DDB Partners Fleishman-Hillard GROUP PUBLICIS DisneyXD.com (with Disney-ABC) World of Cars Online GSD&M Ketchum PUBLICIS WORLDWIDE Healthware CONSULTANTS DISNEY ONLINE U.S. UNIQUE VISITORS: 53.5 MILLION Tribal DDB Disney.com [and Mobile] Disney’s Toontown Online WORLDWIDE REVENUE (YE 6/08): $60.42B U.S. 2007 MEDIA RAPP Millions of Us (minority stake) Porter Novelli Publicis Modem iMed Studios WORLDWIDE DISNEY FAMILY.COM Mobile Behavior Club Penguin Kerpoof.com Disney Family Travel U.S. MEDIA REVENUE (‘07): $1.92B COMPANY RANK: 31 Rapp Digital FreeThinking Melody Healthcare MS&L WORLDWIDE Disney Connection Pirates of the Caribbean WORLDWIDE REVENUE (‘08): $13.95B U.S. 2007 MEDIA Publicis Net Pharmagistics Online FamilyFun.com U.S. MEDIA REVENUE (‘07): $11.90B COMPANY RANK: Disney Fairies Pixie iParenting.com 7 Hollow Playhouse Disney ADVERTISING SERVICES MEDIA AGENCIES: OMNICOM MEDIA GROUP Preschool Time Online DIGITAL INITIATIVES CBS INTERACTIVE MICROSOFT Massive Inc. Rapt Inc. OMD WORLDWIDE PHD MORE AGENCIES DISNEY-ABC TELEVISION GROUP ADVERTISING Microsoft adCenter Razorfish OMD Digital PHD Digital OMG Digital Blogbang OnSpot Digital Network 3dswym CBS.com CNet News.com AdECN Microsoft Media Network ScreenTonic Resolution Media ABC.com ABCNews.com Oscar.com BNet GameSpot Search.com Atlas Navic Networks YaData ABC Mobile DisneyChannel.com PlayhouseDisney.com CBS Audience Network Last.fm StarTrek.com ABC News Now DisneyXD.com Soapnet.com CBS College Sports MaxPreps TechRepublic ABOUT THE DIGITAL FAMILY TREES revenue figures are Ad Age DataCenter estimates. Worldwide revenue for portals (with Disney Interactive) includes traffic acquisition costs for Google and Yahoo. For agency companies, ABCFamily.com Soapnetic Network Metacritic The Insider PROPERTIES PUBLISHED MARCH 30, 2009. CBS Mobile digital share of revenue is worldwide. Some agency networks, such as Saatchi & MoneyWatch.com TV.com ONLINE AUDIENCE WindowsMedia.com HOME AND ORDER AD AGE’S DIGITAL ISSUE (INCLUDING THIS POSTER): 1-888-288-5900. Saatchi, handle digital work as part of their integrated offering. 1. More properties CBSNews.com MP3.com UrbanBaby ESPN BUSINESS GROUP ENTERTAINMENT Ad Age DataCenter asked media, portal/search and agency companies to list digital in AdAge.com’s Digital Trees database. 2. See Digital Trees database for more detail CBSSports.com MySimon ZDNet AD PARTNERSHIPS MSN.com properties and services. Companies may have digitally focused properties and on digital percentages. ESPN.com ESPN Mobile Web ESPNScrum.com Chow NCAA.com CNBC GROUP Live Search Digg.com Xbox Live services not shown. Numbers rounded. Media section excludes two more narrowly Cricinfo.com ESPN.com/action ESPNShop.com focused media players: Comcast Corp. (cable; No. 2 U.S. media firm) and DirecTV Sources: companies; comScore; Ad Age DataCenter estimates and analysis ESPN Insider ESPN.com/video ESPNSoccernet.com WINDOWS/WINDOWS Facebook Zune OTHER CBS CORP. VENTURES Viacom Group (satellite; No. 5). U.S. unique visitors from comScore Media Metrix for January ESPN Mobile TV ESPN360.com ESPNTheMag.com LIVE SERVICES INFORMATION 2009. Unique visitors are rollups by parent company and not comScore defined web SEARCH THE DATABASE, PART OF AD AGE DATACENTER PREMIUM CONTENT: Wall Street Journal ADAGE.COM/DIGITALFAMILYTREES09 ESPN MVP on Verizon ESPNdeportes.com Racing-live.com CBS Local Station Group CBSRadio.com The CW Windows Live Digital Network WORKER GROUP properties for Time Warner, Walt Disney Co., News Corp. and NBC Universal. U.S. media Wireless (joint venture with Time Warner) ESPNRadio.com CBSGames.com Showtime Windows Marketplace Microsoft Office Online This document (published March 30, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

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Source: Program costs – Advertising Age, October 6, 2008; Program audience – Nielsen Media Research, NPOWER, 1/29/09-2/26/09, 5 spot combo, 1 minute spot qualifier; Yahoo! Homepage reach – comScore Media Metrix Reach/Frequency Model, February 2009. © 2009 Yahoo!. All rights reserved. Yahoo!, the Yahoo! logo and Yahoo! purple are trademarks and/or registered trademarks of Yahoo!. :SO`\[]`SObORdS`bWaW\UgOV]]Q][