Joint Master Heritage Conservation and Site Management Imprint

JOINT MASTER HERITAGE CONSERVATION AND SITE MANAGEMENT IMPRINT

Publisher: BTU Cottbus - Senftenberg Editors: Susann Harder, Helena Schmiemann Typeset: Public Relations Images: private, shutterstock

February 2020 JOINT MASTER HERITAGE CONSERVATION AND SITE MANAGEMENT › Headframe in Zeche Zollverein

(Germany) Statue of Apollo in Pompeii ›

(Italy) › Porta Nigra, Trier (Germany) JOINT MASTER HERITAGE CONSERVATION AND SITE MANAGEMENT

WELCOME NOTE

The Master Programme Heritage Conservation have already learned from each other in many and Site Management – run jointly by BTU in ways, gaining valuable new insights and experi- Cottbus and Helwan University in Cairo – provi- ence through a closer understanding of alterna- des many new and unusual opportunities: for the tive structures and methods. And the students institutions involved, for the academic staff, but – from Egypt, Germany and many other countries most particularly for the students. The program- – have been gaining first-hand experience of dif- me addresses an important sector of Cultural ferent approaches and circumstances in the fields Heritage, focussing on archaeological sites and of teaching and studies, but also getting to know ruins from a wide range of eras and cultures, on very different kinds of historical sites, their sur- their significance, on the ways of communicating rounding conditions and social significance. significance to visitors and the public and on managing these sites. Students enrol at either of the The programme is still evolving and every new two universities, but they spend one semester at intake of students will contribute to developing the other one. Setting up this unusual structure, and improving it by their input. We look forward with the assistance of the German Academic to welcoming young and ambitious people from Exchange Service (DAAD) and the German Ar- many backgrounds and places who are keen on chaeological Institute (DAI) has deepened the promoting the exchange of know-how and un- commitment of both universities to the field of derstanding of the world’s marvelous archaeolo- Heritage. The academic staff of both institutions gical heritage. OVERVIEW

AIM The Joint Master in Heritage Conservation and do not easily lend themselves to interpretation Site Management is implemented by the Bran- by the untrained eye. Furthermore they are of- denburg University of Technology Cottbus– ten threatened by developments such as urban Senftenberg (Germany) and Helwan University growth and the effects of tourism development, (Egypt). armed conflicts and climate change. Many of these issues are, however, not exclusive to the The idea of joining forces between Helwan region of the Middle East, but need to be ad- University and BTU was initiated by the great dressed in the countries of Europe and other potential of the heritage sites in the Arab Sta- continents as well. tes. As one of the cradles of human civilisation, the Arab States are home to some of the most The programme focusses on transferring know- spectacular heritage places in the world, many ledge and methodologies required for the admi- of them archaeological sites. These sites are nistration and management of cultural heritage not only icons of national and local identity, but sites, particularly archaeological sites and ruins, important resources for scientific research and such as assessment of cultural significance, do- economic advancement. However, in their ne- cumentation of sites, strategies and methods of

cessarily incomplete state, archaeological sites conservation, strategic heritage management › Temple of Bacchus, Baalbek (Lebanon) ›

Red Pyramid of Dahshour (Egypt)

and planning, visitor management, presentati- As heritage consultants and administrators they on and interpretation of sites, as well as gene- are qualified to work for government authorities, ral leadership skills and good knowledge of the local governments, private organisations and tourism sector. The variety of these subjects companies in the development and implemen- will endow graduates with the multidisciplinary tation of conservation and management plans skills required for the assessment of significance for cultural heritage sites, and in particular for as well as the management and protection of archaeological sites. cultural heritage sites. DEGREE BACKGROUND Upon completion of the Master programme in The Master programme Heritage Conservation Heritage Conservation and Site Management, and Site Management was developed and im- graduates will be awarded a Joint Degree as plemented within the framework of the German- »Master of Arts« from both BTU Cottbus–Senf- Arab Transformation Partnership which was set tenberg and Helwan University. up by the German Federal Foreign Office with the intention of supporting the modernisation FEES of higher education, employability of graduates, Applicants who choose BTU as their home uni- scientific innovation and the emergence of de- versity pay no tuition fees, only administration mocracy and the rule of law in Egypt and Tunisia. fees (approximately 300 € per semester). For further information, please visit the following Applicants who choose Helwan University as website: www.changebyexchange.de/en their home university pay 150 LE per Credit Point as tuition fees and bout 2000 LE per se- Temple of Bacchus, Baalbek PROFESSIONAL PERSPECTIVES mester as administration fees. (Lebanon) Graduates of the programme will be qualified for Each applicant chooses either Helwan Univer- a professional career in a broad range of institu- sity or BTU as their home university. The first tions, both in the public and the private sectors. semester will then be taught separately at the › Ruins of Castle Brody (Poland)

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 BTU / Helwan BTU Helwan BTU / Helwan Compulsory Elective Modules Compulsory Elective Modules Mandatory Modules Mandatory Module (3 out of 8) (3 out of 7) HCSM Academic Work 6 HCSM Conservation 6 HCSM History and 6 HCSM Master’s Thesis 30 101 and Research CP 211 of Ruins and CP 311 Civilisation CP 401 CP Methodology Archaeological Sites HCSM Heritage 6 HCSM Building 6 HCSM Human Resources 6 111 Conservation CP 212 Archaeology CP 321 Management CP chosen home university. For the second semes- HCSM Archaeology 6 HCSM Urban and 6 HCSM Event 6 ter, all students come together in Cottbus to be 112 CP 213 Regional CP 331 Management CP taught at BTU whereas the third semester is Planning at Heritage Sites taught for the whole intake in Cairo at Helwan HCSM Introduction to 6 HCSM Strategic 6 HCSM Interpretation and 6 University. Students will then conclude their 121 Heritage Site CP 221 Planning and Site CP 332 Presentation CP master with the fourth semester again at their Management Management Plans respective home university. HCSM Principles of 6 HCSM Heritage 6 HCSM Heritage Marketing 6 131 Tourism and CP 222 Legislation CP 333 CP As a consequence of the programme struc- Visitor ture, every enrolled student participates in one Management mandatory exchange semester at the respec- HCSM Fundraising and 6 HCSM Heritage 6 tive partner university. This specific feature of 223 Financing for CP 334 Information CP Heritage Conservation and Site Management Heritage Technology provides the experience of living and studying abroad whilst continuing one’s academic quali- HCSM Heritage Impact 6 HCSM Introduction to 6 fications. 224 Assessment CP 335 Museology CP HCSM Museum 6 In order to be awarded a degree from the Joint 231 Architecture and CP Master in Heritage Conservation and Site Ma- Exhibition Design nagement, students must complete five man- Mandatory Module Mandatory Module datory modules during their first semester and HCSM Study Project 1 12 HCSM Study Project 2 12 then choose six elective modules among the 15 201 CP 301 CP courses offered, and two study projects. Eventu- 30 30 30 30 ally, students will conclude their study with the Credits Credits Credits Credits CP CP CP CP master thesis. TOTAL CREDITS 120 CP STRUCTURE

The curriculum of the Joint Master in Heritage Principles of Tourism and Visitor Management Conservation and Site Management has been The module provides a comprehensive intro- developed by professors and associated experts duction to the tourism industry and its impact from both BTU and Helwan University, in coope- on economy, community and environment. In ration with the German Archaeological Institute. addition, students will explore different strate- The individual modules are briefly described as gies of visitor management that are implemen- follows. ted at archaeological and other heritage sites.

› MANDATORY MODULES › STUDY PROJECTS Students are requested to complete five man- Study Projects allow students to apply the datory modules on key subjects in order to knowledge they have gained during the man- strengthen the basic knowledge and understan- datory and the elective modules. These projects ding necessary to successfully complete the are fundamental for the completion of the pro- graduate programme. gramme and many of them offer the chance to participate in excursions and site visits. Some Academic Work and Research Methodology examples of past study projects are: Students will be able to understand the principles of research, its terminology and methodolo- • Ancient Memphis (Mit Rahina) Human- gies; to distinguish between different sources of induced Impact Assessment, Heritage information and make appropriate use of them. Impact Assessment • Management of Islamic Heritage Heritage Conservation • Media Interpretation of Intangible Cultural This course focuses on the analysis of places of Heritage cultural significance in order to assess their va- • Site Design: Mies van der Rohe’s Wolf lues and to understand planning strategies for House Revisited historic buildings and sites. • Traumascape Brandenburg – Following the 1945 Fighting. Archaeology This course will give students fundamental › ELECTIVE MODULES knowledge on archaeological approaches and In addition to the mandatory modules, students methodologies. are also required to choose at least six elective modules depending on their academic and pro- Introduction to Heritage Site Management fessional interests. These modules are grouped This introductory mandatory module aims to into three main study areas: Site and Conser- offer the students a better understanding of the vation, Site Management, Visitor Management professional profile and activities of heritage site and Information. managers. › STUDY AREA 1 – SITE AND CONSERVATION Urban and Regional Planning The modules focus on conservation practices and The course will introduce the main strategic built heritage. The main goal of these courses is concepts, analytical methods and planning tools to understand the connection between the built required in urban and regional planning. It will fabric, the setting and materials of various types enable students to analyse urban structures and of architectural sites, and to place them into their functions, as well as to understand the factors in- wider context. fluencing urban change and the impact of urban development on heritage sites. Conservation of Ruins and Archaeological Sites The module aims to provide an introduction into History and Civilisation the history of perception and appreciation of ru- The module aims at giving students a general ins and archaeological sites in their wide range of understanding on history and civilisations from significance for people, encompassing sites from all over the world. The module studies the social, ancient to modern times. economic, religious and military aspects of each civilisation. Building Archaeology This course will engage students in understan- › STUDY AREA 2 – SITE MANAGEMENT ding the methodologies of the architectural sur- The modules cover many aspects of managing si- vey and the analysis of historical buildings and tes, such as strategic planning, heritage legislati- fabrics. on, assessment of impacts and the development of site management plans. The study area also includes courses on human, financial and resource management.

Archaeological Remains in El-Kef (Tunisia) › › Archaeological Remains in Chimtou (Tunisia)

Strategic Planning and Site Management Plans Heritage Impact Assessment Sustainable use and preservation are two key The course will introduce students to the main terms in achieving a successful management tools and methodologies used to evaluate the of cultural heritage sites. This course wants to impact of development projects on the heritage provide students with the necessary tools to de- significance and values of sites. It will refer to the velop a strategic management framework and consecutive phases required for informed impact management plans for cultural heritage sites at assessments, ranging from screening, scoping the national and international level. and baseline development to the definition of methodologies for impact assessments and eva- Heritage Legislation luation of type, scale and severity of impact. The course aims to allow students to familiarise themselves with standard legal terms, procee- Human Resources Management dings and formulations and how to utilise local, This module will focus on key aspects of the hu- national and international legal instruments for man resources management process that sup- the protection of cultural heritage. The course ports productive, efficient, and effective emplo- will introduce students to the fundamentals of yees. Emphasis will be on how managers select, how to utilise the international legal framework hire, develop, and retain employees. These areas for the protection, promotion and management include recruitment and selection, orientation of heritage sites. and training, development, retention and turno- ver. Fundraising and Financing for Heritage Students will acquire a basic set of skills in › STUDY AREA 3 – VISITOR MANAGEMENT budgeting, financial management and fund- AND INFORMATION raising, which will allow them to estimate and The modules enable students to understand acquire budgets, manage financial processes the fundamentals of visitor management and as part of project management and accompany the interpretation of a heritage site. The goal of their financial audits. In this context, the course these courses is to give students the chance to emphasises standard budgeting and financial investigate the potential that visitors can offer to administration requirements of governmental the site by understanding the process of visitor systems, international organisations and major management, interpretation, communication donor organisations for cultural heritage. and usages of modern IT resources. Museum Architecture and Exhibition Design Heritage Marketing Museums are not only buildings housing ar- Marketing, advertising, communication and so- tefacts; they are also structures functioning as cial media are part of our daily life and they are marketing objects, landmarks or structural ele- a fundamental tool for the promotion of herita- ments reanimating historical quarters or initia- ge sites. Students will understand the basics of ting new urban developments. This course aims marketing and through the course they will fa- at conveying knowledge about different types of miliarise themselves with marketing strategies museums, main architectural concepts and their for cultural heritage sites and the pros and cont- relation to the existing context. ras of different marketing strategies.

Event Management at Heritage Sites Heritage Information Technology The course will familiarise students with the This module aims at providing students with field of event management in relation to cultu- skills that support the possible promotion of ral heritage sites. Students will gain insights into cultural heritage by using advanced digital tech- the complex work of event management and its nologies. The development of ICT (Information variables from managerial planning to logistic and Communication Technology) and compute- and procedural implementation of the events, rised systems has opened hitherto unimagina- conferences, exhibitions and festivals. ble possibilities of transmission of knowledge, to make available, amongst other things, virtual Interpretation and Presentation art exhibitions, 3D reconstructions of historical This course will allow students to understand sites, data bases of assets heritage. the best practices in delivering presentations and public speaking. The course will address Introduction to Museology the basics of audience behavior and leadership This module introduces students to the field of skills. As part of the course students will be- museology and to the contemporary museolo- come familiar with the topic of interpretation gical discourse. It covers a variety of topics such and cultural sensitivity. as early history of museum formation, types of museum exhibitions and collections, the social and economic functions of museums and the theories of art and history that structure muse-

ums today. Cliff dwellings in Mesa Verde › (USA) BTU COTTBUS - SENFTENBERG

Brandenburg University of Technology (BTU) is BTU offers a variety of housing possibilities to the second largest university and the only tech- students. The university itself provides dormi- nical university in the federal state of Branden- tories nearby the Main Campus (via Studenten- burg. With its 7,000 students, BTU is a small werk Frankfurt/Oder). In addition, there are also campus university that prides itself in offering a several privately run dormitories offering private high degree of interaction between professors, and shared rooms as well as flats (e.g. T1 Cam- the teaching staff and the students. At BTU, ex- pus Cottbus, Gästehaus Uni GmbH). cellent teaching is based on equally excellent research and successful transfer of knowledge and COTTBUS technology into society and the professional environment. It is the aim of BTU to foster national Cottbus is located in the federal state of Bran- and international cooperation in order to create denburg, close to the Polish border. The city lies an attractive environment for young researchers at the river Spree and is famous for its parks and and to allow students to achieve their academic green areas, but also for the small yet diverse and professional development. historic city centre. Cottbus has a population of The Joint Master in Heritage Conservation and about 100,000 inhabitants and is well connec- Site Management is based at the Faculty for Ar- ted by train with major cities like Berlin, Leipzig chitecture, Civil Engineering and Urban Planning. and Dresden. The city is small but lively and it As a result of the strong cooperation between is a perfect town for students. Several cultural the different departments of the faculty, the uni- events are often organised in town: folkloristic versity has developed a wellknown competence celebrations, festivals, markets, student festivi- in the field of heritage conservation, in particular ties and other activities. regarding cultural heritage. Key to this success Due to its location, Cottbus has a history as an are the many collaborations in both teaching intersection of trading routes between Germa- and research that BTU actively pursues not only ny, the Czech Republic and Poland. In the 19th with other universities and research institutions century the city specialised in the production of but also with many international governmental textiles and afterwards in coal mining and ener- and nongovernmental organisations. gy generation. Cottbus belongs to the region of the Lausitz, the home of one of Germany’s officially recognised minorities, the Sorbs. The Sorb culture has enriched the area of the nearby Spreewald since the 8th century which was recognised as an UNESCO Man and Biosphere

Reserve in 1991. › Historic City Hall of Bamberg (Germany) HELWAN UNIVERSITY

Helwan University was founded in 1975 and is and the scientific committee for the project of a member of the Egyptian Supreme Council of the Grand Egyptian Museum. Universities. Today, the institution comprises The students enrolled in Heritage Conservation 21 faculties, 58 selfsponsored units and other and Site Management will receive their lessons associated facilities. Since its foundation, Hel- at the university campus on Zamalek. In addi- wan University has grown to become one of the tion, the Faculty of Tourism and Hotel Manage- major state universities in Cairo. In that role, the ment offers housing facilities on their main cam- university considers it its responsibility to train pus at El–Manyal, an island directly to the south a cadre of highly qualified graduates who can of Zamalek. Both campus are situated at the contribute to the comprehensive development heart of Cairo and provide for all possible needs. in Egypt. Considering the high density of glo- bally significant heritage sites and the equally CAIRO high relevance of heritage tourism in the country and the wider region, Helwan University wants Cairo is the bustling capital of the Arab Repu- to respond to the need for welltrained experts blic of Egypt and famous for hosting one of the knowledgeable in the fields of tourism and heri- seven Wonders of the Ancient World, the Great tage conservation. Pyramids of Giza. With over 18 million inhabi- Heritage Conservation and Site Management tants in its urban area, Cairo is the largest city is incorporated into the Faculty of Tourism and in the Middle Eastern region and the second Hotel Management. This faculty was the first largest metropolis in Africa. The city further faculty of its kind in Egypt and the Middle East, includes one of the oldest Islamic cities in the and is the main national centre to provide trai- world and its historical monuments have been ning for tour guides. The faculty comprises three inscribed on the UNESCO World Heritage List departments: Hospitality, Tourism Studies and as »Historic Cairo« in 1979. Tourism Guidance. The Tourism Guidance De- Cairo and its inhabitants provide for an exciting partment, which has a variety of faculty mem- experience in living abroad. Egypt is a country bers specialised in Egyptology, Archaeology and rich in cultural heritage and traditions, thereby History, also offers courses on the preservation providing the students with the perfect environ- and management of cultural heritage. Its aims ment to observe and study the challenges and are to prepare qualified managers of heritage si- rewards in managing cultural heritage sites. The tes, ensuring sustainable usage of such sites as exchange semester is guided by excellent local tourism attractions, providing the best possible partners such as the German Academic Ex- service to visitors, while at the same time pre- change Service and the German Archaeological serving the site for future generations. The Fa- Institute. Students will benefit from the multi- culty of Tourism and Hotel Management works tude of perspectives and professional experien- closely with the Ministry of Antiquities. It is re- ces of our partners. presented on the Board of the Egyptian Museum STUDENTS EXPERIENCES

MOUSTAFA ALI ›

»This program has been elaborated by two universities of credibility, BTU Cottbus–Senften- berg (Germany) and Helwan University (Egypt). The knowledge and methodologies provided are indispensable for managing heritage sites worldwide. It is a must for heritage employees and students in the developing countries to have such study, in order to be able to manage their heritage in an appropriate and scientific way.«

› AHMED SULEIMAN

»After obtaining a bachelor degree in Architec- ture, I was interested in building an academic as well as professional career in Architectural/ urban treatments of built heritage. The program offered me an opportunity to explore the varied theories, concepts and policies for conservation and management of Architectural and Urban heritage worldwide. Personally, I benefited from the cultural exchange that the program promo- tes and allows for.«

YULIA LIM ›

»Meeting people from all over the world, getting acquainted with different cultures, studying in two countries – all these sound like an adven- ture! And in fact it is.« SHAHIDUL ISLAM ›

»The master course is fully designed as a multidisciplinary field of study, with the task of conservation as its core part. I wish HCSM will keep continuing the journey of educating students for saving our heritage.«

› JUDITH ANGL

»Since heritage of various origins is presented and discussed throughout the courses, new knowledge and fields of interest are acquired on a daily basis. Furthermore, each student can de- cide individually on a specialisation after the first introductory semester due to the fact that the following modules are elective, numerous and thematically very diverse. An excellent learning atmosphere is guaranteed through the adequa- te number of students. The multinational nature of HCSM is a tremendous advantage in terms of student contributions – that are made during lectures – and exchange in general. The study semester in Egypt adds to this experience.«

APPLICATION Interior of Jabrin Castle › (Oman)

APPLICATION IN COTTBUS

International Candidates German Candidates Deadline: 15th July Deadline: 31st August

All candidates with a university degree Applicants with a degree from a German awarded by a foreign university must apply university have to fill out the »online form for via Uni-Assist. study programmes without admission limits«.

Please find more information at Please find more information at: www.uni-assist.de www.b-tu.de/en/study/applications-and- admissions Uni-Assist might take up to six weeks to analyse your application. We strongly suggest international students apply as soon as possible and

not wait until shortly before the deadline. The Royal Observatory, Edinburgh › (United Kingdom) APPLICATION IN CAIRO CHECKLIST FOR ALL APPLICANTS

All candidates must send their applications to 1. online application form the Faculty of Tourism at Helwan University: 2. highschool leaving certificate (A-levels) Helwan University Faculty of Tourism and Hotel Management 3. first university Bachelor’s degree in one of 1, Abdel Aziz Al-Soud Str. the following majors: Archaeology, Tourism, El-Manial, Orman-Post, Cairo 11521 Architecture, Conservation or History or Egypt equivalent qualifications

Please find more information at: 4. Transcript of Records from the first www.heritage.edu.eg university degree

5. certificate of proficiency in English such as: • TOEFL iBT min. 80 points VISA APPLICATION • IELTS min. 6.5 • Cambridge Certificate in Advanced English If Helwan University is your home university, min. grade »B« you need a visa for Egypt before the start of the • Cambridge Certificate of Proficiency in first semester and a visa for Germany for the English min. grade »C« or equivalent second semester. If BTU Cottbus–Senftenberg • UniCert certificate, minimum grade II is your home university, you need the visa for Germany before the start of the first semester 6. curriculum vitae detailing the candidate’s as well as a visa for Egypt for the third semester. academic and professional career as well as The visa process for the second or third semes- research and work interests ter can usually only be started after enrolment (through the German embassy in Egypt respec- 7. letter of motivation tively the Egyptian embassy in Germany). It is recommended to inform yourself about the 8. two letters of recommendation or references visa requirements at the Egyptian and German Embassy in your home country before your application. CONTACTS

Dr. Britta Rudolff Prof. Dr. Hosam Refai Head of the Study Programme Head of the Study Programme

Maria Helena Schmiemann Prof. Dr. Rasha Metawi Programme Coordinator Programme Registrar E [email protected] E [email protected] P +49 (0)355 69 4880 P +202 23628690

BTU Cottbus - Senftenberg Helwan University Faculty of Architecture, Faculty of Tourism and Hotel Management Civil Engineering and Urban Planning 1, Abdel Aziz Al-Soud Str. Platz der Deutschen Einheit 1 Manial, Orman-Post 12612, Cairo 03046 Cottbus Egypt Germany www.b-tu.de/en/heritageconservation-ma www.heritage.edu.eg

IN COOPERATION WITH ESTABLISHMENT OF THE PROGRAMME FUNDED BY