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L'oréal Paris Signs Influencers Copyright © 2017 HPCiMedia. This publication may not be distributed without prior permission. 20 February 2017 Issue 6 cosmeticsbusiness.com NEWS BUSINESS 2 COMMENT 5 EXPERT ADVICE 7 PEOPLE 11 Coty misses Q2 2017 earnings The Body Shop: P&G talks the future of TRESemmé signs celebrity following P&G deal What went wrong? sustainability hairstylist Justine Marjan © L’Oréal L’ORÉAL PARIS SIGNS INFLUENCERS Church & Dwight Six new influencers have partnered with the brand for its #GotItCovered campaign acquires Viviscal as it launches its new Infallible Total Cover Foundation and Total Concealer Palette The US’ Church & Dwight o promote its latest colour cosmetics The promotional ad features the six influencers has acquired hair growth launches, L’Oréal Paris has teamed up with and text that flags up their main skin concern. A supplements brand Viviscal Tsix new influencers. neon pink strip then crosses the screen presenting from Ireland-based Lifes2good, The line-up includes: Kaushal Beauty, Patricia each influencer wearing the foundation and in a deal worth u150m. Bright, Jamie Genevieve, Jake Jamie, Rady and looking flawless, before the hashtag In 2016, the Viviscal brand Louisa Johnson. The influencers feature in a TV #GotItCovered flashes up. enjoyed a 33% increase in sales ad, and will also appear in print marketing It is the second time that L’Oréal Paris has globally on the back of its including in-store visuals in Superdrug and Boots. signed a male influencer to a campaign. In growing business in the US. L’Oréal is promoting its new Infallible Total September last year, the brand released its Entrepreneur James Murphy, Cover Foundation and Total Concealer Palette #YoursTruly campaign featuring 23 of the UK’s Founder of Lifes2good, said of product launches, which provide full foundation most influential and inspirational individuals. The the sale: “We are delighted that coverage able to mask redness, acne, shine, brand’s first male model Gary Thompson was Church & Dwight... will lead uneven skin tone and tattoos. among those signed, which led to widespread the brand in its next phase of The products come in a variety of shades to press coverage. Jake Jamie, who runs the blog The development.” Viviscal is suit different skin tones, with colours including Beauty Boy, is the latest male ambassador to work currently sold in more than Radiant Beige and Cappuccino. with L’Oréal Paris. 30,000 locations globally. @cb_beautynews Cosmetics Business cosmeticsbusinesss Copyright © 2017 HPCiMedia. This publication may not be distributed without prior permission. BUSINESS MYSHOWCASE REVEALS AMBITIOUS PLANS yShowcase has revealed ambitious plans MyShowcase currently operates with a network NEWS for the £1m it recently secured after of 1,600 stylists who sell products to the general Mrunning a crowdfunding campaign on public by holding Showcase events and through 20 February 2017 Crowdcube. their own websites within myshowcase.com. The company, which sells products via its Cruickshank explained that new stylists are Issue 6 website and network of ‘stylists’, recently offered a kit when they sign up. “The proposition cosmeticsbusiness.com recorded the highest ever beauty related raise via is you spend £149 and we give you about £350 the crowdfunding platform, while simultaneously worth of products, plus marketing materials from becoming the first to close £1m in 2017. a white table cloth to printed beauty books and Editor Talking to Cosmetics Business, Nancy catalogues,” she said. Lucy Tandon Copp Cruickshank, Co-Founder and CEO, said: “The “We will be developing more content. We Reporter really significant new areas that we will invest in develop tonnes of it now, but largely that’s Sarah Parsons is really starting to bring our personal shopping directed at stylists to really build their knowledge Sub Editor service to life digitally.” and they then share with their customers. Austyn King She continued: “Our website today is “But we’ll develop more of that that they can Contributors functionally very robust then pass along but likewise Patricia Mansfield-Devine because one of my business can also be utilised directly by partners is Olivier Beau de customers.” Art Editor Loménie, who is our CTO Stylists are supported with Sibylla Duffy and my Co-Founder, and he content that helps them build Digital Production learned technology at their knowledge of the Nita Salem Ocado. He built the whole products and partner brands, Head of Print & technology there and ran it which now total more than 50 Digital Production for seven years. So he’s a bit including Percy & Reed, Ross Murdoch of a rock star software Neom, Legology, New CID, Managing Director engineer. Face Stockholm, Kure Bazaar Colin Bailey-Wood “But we haven’t spent any and more. Four new brands time really finessing that are due to join MyShowcase consumer experience and I in the coming months, think we are about to start to including one make-up brand see that change on the site.” and three skin care brands. Cosmetics Business HPCi Media Limited Natraj Building COTY MISSES Q2 2017 EARNINGS Alibaba opens Australian and The Tanneries, FOLLOWING P&G DEAL 55 Bermondsey St, Coty reported net revenues of $2.29bn in Q2 New Zealand headquarters London SE1 3XG 2017, up 90% compared to the prior year period. Alibaba Group, the operator of e-commerce +44 20 7193 1279 The results are the first to be released since the platform Tmall and Taobao, has opened its [email protected] completion of Coty’s takeover of P&G’s beauty Australian and New Zealand headquarters in Subscriptions business. The deal involved a handover of 41 Melbourne, Australia. +44 20 7193 1279 brands for approximately $12.5bn. Tmall, Alibaba’s consumer retail website, is [email protected] However, Coty’s Q2 EPS fell short of the mark home to more than 1,300 Australian and 400 New at $0.30, coming in under the $0.33 that analysts Zealand brands. Founder and Executive Chairman Editorial predicted. As a result, shares in the company Jack Ma said: “Australia will always have a special +44 20 7193 9502 plummeted in the days after the announcement. place in my heart and that’s why I am so pleased [email protected] Coty put this down to short term transitional to come back to contribute to supporting impacts including higher-than-expected Australian businesses to create opportunities and inventory levels in the market on the P&G jobs in a country that has meant so much for me. beauty business, as well as “Whether a large company with existing links to competitive pressure in the China or a mum-and-dad-run exporter operating consumer beauty division and out of a garage, Alibaba Group is here to make it “distraction” due to the easy to do business anywhere.” ©HPCi Media Limited merger. The new HQ is on Collins Street and the team Articles published in this publication may only be reproduced with permission. The In an earnings call, CEO will be headed up by Maggie Zhou, Australian publisher accepts no responsibility for any Camillo Pane said: “Although and New Zealand Managing Director. At the statements made in signed contributions or opening, Ma also signed a memorandum of in those reproduced from any other source. fiscal 2017 is a transitional ISSN 2057-1984 year, we have already started understanding with Australia Post to help to tackle the growth Australian businesses grow their international challenges of our business.” presence. The agreement will see Alibaba work Pane also said he expected with Australia Post to develop the first Australian the net revenue decline to slow marketplace within the Lazada e-commerce down in H2 of fiscal 2017. network in Southeast Asia. 2 cosmetics business 20 February 2017 Copyright © 2017 HPCiMedia. This publication may not be distributed without prior permission. BUSINESS CODE BEAUTIFUL ENTERS NEW MARKETS NEWS IN BRIEF ODE Beautiful, a UK- EUROFRAGANCE, the based beauty brand, has Catalan fragrance design C revealed plans to expand and creation company, saw into Europe, appointing turnover grow by 9% in 2016 distributors in four new to reach u68.8m. The territories: Spain, Sweden, company saw significant Denmark and France. growth in areas of The brand has chosen its local expansion. This included distributors carefully in the hope sales boosts in Asia Pacific and America, both areas that the expansion will further its where Eurofragance is goal of “pushing manufacturing making heavy investment. boundaries to create products that The company recently are better than anything out opened a new plant in there”. Channels include: fashion Singapore, while increasing retailers, high end pharmacies production capacity at its and independent beauty salons. Mexico factory. Eurofragance Co-Founder Sarah Cross explained: “Part of Cross added that the expansion is expected to be has grown its workforce by 14.4% to 254 employees. the reason we’ve been so selective about our “a huge success”. stockists and brand collaborations is because we The brand is hoping to build on the positive believe CODE Beautiful should remain focused word-of-mouth and social media buzz generated on originality and independence, ensuring we by its launch in the UK and Ireland, and has maintain our authenticity. We see 2017 as a key chosen key partners across Europe who will work year for the brand and will continue to drive new with beauty influencers or ‘seeders’ to promote its product development and our global presence.” products to the public. WALMART CEO MEETS TRUMP L'ORÉAL recently celebrated AMOREPACIFIC, the Korean cosmetics TO TALK ECONOMY AND JOBS the 20th anniversary of its company behind brands including Etude, Walmart’s CEO Doug McMillon recently met launch into China, announcing Laneige and innisfree, has confirmed with President Trump as part of the first business plans to become more Chinese overall sales growth of 18.3% in 2016.
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