CSIA BC Region Magazine Publication Number 41907024 See What People Are Saying About the Camps… Seriously! Magazine
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Fall/Winter 2012/2013 Anniversary Edition CSIA BC Region magazine Publication Number 41907024 See what people are saying about the Camps… Seriously! www.snowprobc.com/news/kick-ass-camp magazine ProViewCANADIAN SKI INSTRUCTORS' ALLIANCE British Columbia Region 2012-2013 Season contents CSIA BC COURSES & EVENTS Winter 2012-2013 Season Ken's Kickass Level 1 Ski Camp 2 CSIA BC Region AGM Notice Of Meeting & Proxy Vote Form 16 WHISTLER OPENING DAY & CSIA 75th Anniversary Invite 17 Northern Festival 18 City Lights Special 19 WOMEN ONLY WORKSHOP 29 Professional Development Days – PDP Schedule 20 Level 1 Course Conductors' Training – CCT Schedule 22 REPORT from The CHAIR 17 by Josh Foster 9 it’s here INDUSTRY News 26 CSIA Alumni 4 Never Ever Days 6 Back Country Adventures 8 FEATURED RESORTS MOUNT SEYMOUR by Jonathan Mosley 23 KICKING HORSE by Esta Evans 24 CELEBRATE TRAINING – Physical Fitness 75 YEARS of CSIA this STRETCHING OUT - by Majorie Lauzon 10 SEASON RECOVERY by Carl Petersen 12 at a resort TRAINING – Technical near you! 23 Look under BOOT FITTING by Erin Keam 26 EVENTS online INSPIRATION by Kim Fournel 28 www.snowprobc.com TRAINING – Psychological Fitness for updates to our EVENTS listings in this publication SETTING GOALS by Heidi Malo 30 12 DEEP THOUGHTS by Dr KEN RUN THROUGH, NOT TO... 32 TRAINING – Teaching THE ART OF WAR Ralph Forsyth 33 CHAIRMAN of the BARRED by Ken Chaddock 34 EVENTS in Review AGM and Ignition Days Whistler 2011 35 Northern Festival January 2012 36 Women Only Workshop January 2012 38 4 CSIA WHY WHY AlumniNOW The Canadian Ski Instructors Alliance will be celebrating its 75th anniversary in 2013. Over the past 74 years we have certified thousands of aspiring ski instructors, currently have a good working relationship with the Canadian Ski Coaches Federation and were directly involved in the formative years of both the Canadian Association of Snowboard Instructors and the Canadian Association of Nordic Ski Instructors. By some estimates, we have had a hand, either directly or indirectly, in certifying 300,000 to 400,000 instructors. Where are they now? Some, of course, have passed Let’s all seek out our old friends and comrades and find out N E W S INDUSTRY away. Some were in the ski industry and went on to other where they are, arrange to meet, ski, talk, have a few laughs professions. Some have stayed in the industry to become and keep the spirit going! Our aim for the near future is to managers, owners, instructors or part time instructors in amass a contact list of anyone and everyone we can reach their retirement. out to. We have had some success at Silver Star Mountain with weekly meetings and ski sessions and a lot of fun. We want to reach out to all instructors that have gone through our certification system, whether they are active See the CSIA Alumni Facebook page: members or not and keep them in touch and engaged. There http://www.facebook.com/pages/CSIA- will be many celebrations throughout next year, some small Alumni/212958878777469 and some large, celebrating 75 years of success both on our and look out for the Web Page in the future. national level and on the world stage. Norm Crerar Alumni at Silver Star - FRIDAY MARCH 9, 2012 Back row, left to right: Front row, left to right: Bob Moore, John Gillies, Eastern program Director Norman Kreutz, Director of Snow Sports Silver Star Mountain Emmet Weatherhead, Dennis Hunkin Warren Jobbitt, Western program Director Otto Kamstra, Chair CSIA National Committee George Young, Jas Cline, Glenn Wurtele Charles Icline, Martin Olson Elaine Arnot, Pat Mandle, Sandy Cook, Tony Mandle Norm Crerar, Strider Dog 4 ProView | Fall/Winter 2012-2013 from THE CHAIR Josh | FOSTER I’m excited! It’s getting to be about that time again when I scrape off the storage wax and buff the skis up for another season. It’s always mentors who encouraged me and offered with enormous anticipation that I think of opening day, it’s my favourite guidance to challenge and motivate me. You probably have a couple of those in day of the year – to me it’s even bigger than Christmas Day seemed your experience too. I smile and chuckle when I was much younger. when I think of the “partners in crime” To add to the anticipation this is a very, The Canadian Ski Instructors’ Alliance with whom I’ve worked, trained, and spent very special year – it’s our 75th birthday! has been a huge part of my life. Being a countless chairlift rides, laughing. So member has allowed me to create a career many great moments that stick with me, As I write, I’m sitting on a plane from that I absolutely love. It’s contributed to a were made possible by my being involved Montreal to Vancouver, heading home lifestyle that most of my childhood friends in this organization. I know you definitely from a couple of days of very productive are jealous of – who wouldn’t be jealous of have some of those moments too. meetings with all of the country’s Regional someone who’s work boots are ski boots? Chairs, National Board Representatives So join us on November 30th and and National Office Staff. A talented group I believe, most importantly, that being a December 1st as we celebrate the CSIA’s of people and it's a real privilege to be a part of the CSIA has put me in touch with 75th Birthday at Whistler Blackcomb with part of it. Every last person is passionate, some of the most wonderful and inspiring our AGM and Ignition Day and relive those enthusiastic and dedicated in their people in the world! experiences as well as start some new commitment to our organization. I found ones. Details are in the following pages. To me that’s it. That’s the best part about myself thinking and reflecting and to be It’s going to be a great event where you our organization – the people involved in honest, feeling a little nostalgic. can reconnect with the people who have it and the people that you meet through been a part of your CSIA experience and I thought about my first year teaching it. That Montreal meeting room full of more than likely meet some new people skiing when the CSIA was 50 that year, and the people who you voted in to represent that share your passion for skiing. I remembered so many really great times your region are just the start, and they’re along the way. Perhaps I’m just sappy and great examples of what a CSIA member is: To paraphrase one of the great people that sentimental, or it could be the smoke meat Dedicated to the sport and the organization I’ve met through this organization, “let’s sandwiches (an absolute requirement that they love. When I think back to make this the best season ever”! when in Montreal)… either way, I get a little some of the most important and impactful See you on the snow, choked up when I think about this stuff. moments of my skiing career I recall the Josh CSIA Official SPONSORS www.snowpro.com CSIA BC | www.snowprobc.com 5 essage M INDUSTRY N E W S ‘never ever Days’ (NED) is a program designed to promote the sport of skiing and snowboarding. the primary purpose is to increase the participation numbers in the ski & snowboard industry. through this promotion, Whistler Blackcomb’s goal for the 2011/12 season was to expose 600 individuals to skiing or snowboarding for the very first time.t he ‘never ever Days’ program is an all-inclusive, FREE day on the mountain. lift ticket, max4 lesson & rental gear as well as morning greeting (muffins & coffee) and après with the instructor were all included for every guest. Why shoulD We Care? Just read the article titled ‘Running to Stand Still: Total Results: The total number of participants Why Growing the Sport Matters Now More that purchased at least one of these products than Ever’ released by the Canadian Ski Council, was 83 (21% retention rate slightly above the November 2011. Not exactly a ‘feel-good-happy- 18.4% current national beginner conversion read’ if you are a ski or snowboard instructor. rate) Note: both of these products resulted in an additional 2-day commitment to skiing or OK. Here are the results from the inaugural NED snowboarding @ WB (Whistler Blackcomb, January 2012): Total sales (rev.) = $12,972 • 600 guests were booked into the Max4 program Note: Revenue generated by retail and food and within 5 days of the promotion launch. beverage sales are not included in the totals nor are • 398 showed up – a 34% attrition rate (This was any additional purchases (lift tickets or EDGE card expected given there was no cost associated with days) outside of the comeback offer. the program and no consequence for ‘no-shows’). Future/ConClusIon: ‘the Dream…’ • 2633 individual users watched the promotional There are approximately 650 ski areas in North video put together by the WB Marketing & Snow America (Canada/US). If each ski area runs a NED- School team for the program. type program and gets 50 new people ‘hooked’ on • 2,865 visits to the page, 90% of those between our sport, that equals 32,500 potential new skiers Jan 10 – Feb 2, 2012.• PR exposure of WB to the or riders per year. “…a converted beginner who regional market. tried skiing or snowboarding at the age of 20 and • PR exposure of skiing and snowboarding to the participates actively for 40 years can conservatively regional market.