Location and Context

Region Map The Central Business District (CBD) is the regions premier business and cultural district, the focal point of the region’s = Suburban Centers transportation system, and is extremely important to Metro * core job space supply. 40 KM -City of Vancouver: Metro Core Jobs & Economy Land Use Plan 20 KM

West Vancouver Project Location 10 KM The project’s location at the corner of Pender St. and Howe St. was once the heart of Vancouver’s financial district. Though still called the “financial district” this area’s commercial prestige has North Vancouver been usurped by new areas. Today, the area remains a vibrant commercial zone containing many buildings of architectural and * Coquitlam historical significance and a diverse assortment of retail and service * enterprises. Port Moody LOCATION + CONTEXT LOCATION The site enjoys many beneficial proximities including transportation * hubs, vibrant shopping areas, financial and business services, Downtown Vancouver cultural amenities, and waterfront parks. * Maple Ridge The financial district at present is a transition zone linking the “golden Port Coquitlam triangle” to Gastown, and the central core to the waterfront. As such, Vancouver *Burnaby it also at present is experiencing the pressure and potential to be a * Pit Meadows zone in transition. The Exchange is one project that may be seen as a catalyst in the future revitalization of the financial district, exposing * * the inherent opportunities that exist in a zone that connects some of Vancouver’s most recognizable and desirable civic attributes. New Westminster*

fUll ColoUr loGo 1. * Richmond * 2. Delta * BlACk + WHite oPtioN Surrey

* Langley 3. Ladner *

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BrAND eleMeNtS 28 Tranportation Hubs Commerce Centers Sea Plane Terminal 800 M Radius * * Public Amenity Green Space * W AT 800 M Radius * ER F Site RO NT Site BIK E R OU Financial District TE Vancouver Convention Center Roads Historic District * Public Transit Residential Distict Central Shopping District Bike Route World Trade Center * Residential District Cultural District

Financial District 400 M Radius 400 M Radius Sea Bus Station Bentall Center * * * Helijet Terminal

The Exchange The Exchange Skytrain Station Waterfront Station WE ST Pacific Center CO W GEORGIA ST * AS * T E XP W GEORGIA ST RE * SS HOWE ST Harbour Center Shopping District BURRARD ST PENDER ST Skytrain Station + CONTEXT LOCATION HOWE ST PENDER ST * BURRARD ST Central Shopping District * Hotel Vancouver

* Historic Gastown Vancouver Art Gallery & Restaurant District * Skytrain Station The Bay * Robson Square * Canada Line Station * * ROBSON ST ROBSON ST DUNSMUIR BIKE ROUTE

GRANVILLE ST HORNBY BIKE ROUTE

GRANVILLE ST

SKYTRAIN LINE Cultural District Queen Elizabeth Theatre

Vancouver Public Library* fUll ColoUr loGo * CANADA LINE Orpheum Theatre * 1. District Adjacency Map Transportation Map

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BrAND eleMeNtS 28 * Jameson Tower

* The Exchange LOCATION + CONTEXT LOCATION

Aerial View from South

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1. * The Exchange

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3. * Jameson Tower