Photo: Chloe Hashemi Chloe Photo:

Welcome to the Fringe 2017 Annual Review. Inside you will find a wealth of information about our most exciting year yet and the work we do year round.

Brighton Fringe is the largest arts festival in England, creating opportunities for everyone to engage in the arts; whatever your background or experience - we are open to all.

In 2017 we enjoyed more than 1,000 events in over 160 venues across Brighton & and beyond. The amount of work that goes into the facilitation of this giant event is monumental and I’d like to pay tribute to our dedicated staff team, including all our volunteers and freelancers, and to our funders and sponsors for your vital contribution. Of course, we would be nothing without our participants, whose work is a continued surprise and delight; astoundingly original and wildly diverse, attracting audiences from near and far.

So thank you, each and every one of you - audiences, participants, staff and supporters for your time and your energy in helping to make Brighton Fringe one of the fastest growing and most important arts festivals in the world!

Heather James Chair “FROM PIER TO PAVILION, BEACH HUTS TO CATHEDRAL, THE WHOLE CITY IS A STAGE!“ Photo: Chloe Hashemi Chloe Photo:

Brighton Fringe 2017 was not just about size – though we did see registered events hit the 1,000 mark for the first time ever this year – but also the continued growth and development of our relationships with organisations both locally and internationally.

We were delighted to have Councillor Pete West, Mayor of Brighton & Hove, streamed live on a big screen from the Eiffel Tower in Paris to launch not only Brighton Fringe but also the Brighton2Paris Charity Cycle Ride 2017. Accompanied by fireworks courtesy of The Warren and a showcase of performances by Brighton Fringe artists, this was just a taste of what was to come over the course of the month.

We enjoyed a particularly strong international offering (including 109 acts from 28 countries), working with Amsterdam Fringe to present the first ever Brighton Fringe Dutch Season. 14 award-winning events direct from the Netherlands took place in Brighton as part of this mini-season across the last two weeks of the festival.

I’m delighted to see the continued appeal of Brighton Fringe to the general public and artists alike. It is a humbling experience to see the sheer scale of work that goes into it from all those involved, at every level, and I can’t thank you enough. It is a very precarious landscape in the arts and the triumph of an event such as Brighton Fringe is that it provides a vital, open platform for everyone.

Consider planning for 2018 well under way. We look forward to seeing you then!

Julian Caddy Managing Director Photo: James Bellorini Photo:

4 1,008 DISTRIBUTION WEEKS EVENTS 100,000 BRIGHTON FRINGE BROCHURES DISTRIBUTED ACROSS , 168 4,601 KENT & LONDON VENUES PERFORMANCES 80,000 FAMILY GUIDES DISTRIBUTED ACROSS EAST & WEST SUSSEX

200+ 329 15,000 FREE EVENTS WORLD PREMIERES POCKET GUIDES DISTRIBUTED ACROSS BRIGHTON & HOVE 555,518 110,000 TOTAL ATTENDANCES FRINGE CITY FOOTFALL WEB STATS 249,483 £2,100,000+ TOTAL TICKETS SOLD OVERALL TICKET VALUE 228,725 UNIQUE VISITORS TO BRIGHTONFRINGE.ORG SOCIAL 51K 4,614 10,800 1,750,802 PAGE VIEWS MEDIA TWITTER INSTAGRAM FACEBOOK Photo: James Bellorini Photo:

%

† Brighton Fringe is a truly 97% of the audience agreed international festival, presenting that Brighton Fringe makes a events from a diverse range of positive contribution to Direct engagement in Brighton Fringe is cultures Brighton’s image* growing, with a 122% audience increase since In 2017 Brighton Fringe hosted 109 2014, demonstrating our commitment to international acts from 28 countries extending the inclusivity and reach of the festival

555K 535K

70% of volunteers participated to meet new 405K Countries with events at Brighton Fringe 2017 people in their community ‡

23 bursaries were offered to participants in 2017

250K

90% of the audience agreed that Brighton Fringe encourages greater Over £25,000 of financial support participation in community 2014 2015 2016 2017 was given to participants in 2017 life and events* † Based on a combination of Brighton Fringe Box Office ticket sales, venue ticket *Stats from our 2017 online audience survey ‡ Stats from our 2017 online volunteers survey sales and attendances at free events “BRIGHTON FRINGE ATTRACTS A BUILT-IN AUDIENCE OF PEOPLE OF ALL AGES WHO ARE GENUINELY OPEN TO SEEING NEW AND EXCITING WORK” Photo: James Bellorini Photo:

All statistics, unless otherwise noted, are derived from our 2017 audience survey, conducted online. CABARET & CIRCUS 75 events COMEDY 322 events 39% Male 66+ 12% Visitors Age* 56-65 8% DANCE & PHYSICAL 25.4% THEATRE 31 events 46-55 22% 36-45 25% 1% Other 76.6% EVENTS & FILM 30 events 26-35 27% KIDS & YOUTH 59 events 60% Female 18-25 6% Brighton Residents MUSIC 110 events

LITERATURE & 57% of visitors spent 1-3 SPOKEN WORD 28 events days in the city

NIGHTLIFE 14 events Average of 4 shows per audience member TOURS 21 events £20 25% of visitors spent 4-7 THEATRE 264 events days in the city 15% of visitors VISUAL ARTS 29 events who stayed in Brighton 110,000 WORKSHOPS 25 events Average amount spent stayed in a attended Fringe City and outside of ticket costs hotel Family Picnics *Romax Data Audit “ADELAIDE, BRIGHTON AND EDINBURGH ARE ... LEADING FRINGE FESTIVALS THAT HAVE RECOGNISED MORE THAN EVER BEFORE THE VITAL ROLE THEY ARE PLAYING IN THE FUTURE OF THE ARTS” Photo: James Bellorini Photo: %

All statistics, unless otherwise noted, are derived from our 2017 participants survey, conducted online. Including: BURSARIES & FUNDING

OPPORTUNITIES 51% Male 65+ 3% FINANCE & 55-64 16% BUDGETING ADVICE 45-54 21% 26% FRINGE ACADEMY 35-44 27% WORKSHOPS 1% Other 25-34 20-24 6% 90% live 48% Female Age INSURANCE & 16-19 1% in the UK COPYWRITING ADVICE PARTICIPANT RESOURCES & GUIDES 16% increase in Fringe PARTICIPANT NEWSLETTERS Academy attendance in 2017 NEWS PARTICIPANT & REGISTRATION SUPPORT 76% of participants VENUE GUIDANCE & LIAISION 96% of attendees 44% of shows felt being part of described the workshops received Brighton Fringe was a WINDOW (Arts Industry Showcase) as “good” to “excellent” reviews valuable experience Photo: Chloe Hashemi Chloe Photo:

2017 LAUNCH MEDIA • Brighton Fringe launched by the Mayor of Brighton & Hove, • All new Brighton Fringe mobile app incorporating the via a live video stream from Paris, in conjunction with the audience choice award voting system start of the Mayor’s Charity Bike Ride 2017 • New media partnerships with The Big Issue and Heart FRINGE CITY FM • New Fringe City date added on Monday 8 May to celebrate the PARTICIPANT SERVICES end of the Mayor’s Charity Bike Ride from Paris to Brighton • Brighton Spiegeltent hosted both the Participant and • A new Fringe City site at Bartholomew Square, presented exclusive Brighton Fringe hubs for the duration of the in association with Sweet Venues, extended Fringe City’s festival presence from Thursday through Sunday each week BOX OFFICE EVENTS • Brand new Ticket Collection Service introduced at Hove • Brighton Fringe’s first ever Dutch Season presented in Library partnership with Amsterdam Fringe showcasing 14 award- • Box Office presence on New Road extended from March winning events across the last two weeks of the festival onwards • 25 awards given at the Brighton Fringe 2017 award ceremony

CORPORATE DEVELOPMENT INTERNATIONAL FESTIVALS

• Expansion of Brighton Fringe members-only hub along with • A second Dutch Season and a first ever Finnish Season corporate and client entertainment packages confirmed

AUDIENCE DEVELOPMENT DIGITAL DEVELOPMENT

• Continued growth of print distribution and audience • Further development of registration system, website development throughout Sussex, Kent, London and further and mobile app afield; reinforcing Brighton Fringe as a destination festival “BOOK IT. COMEDY, CABARET, CIRCUS, THEATRE, LIVE MUSIC ... [ARE] ALL TO BE FOUND IN A FULL-TO-BURSTING LINE- UP AT THIS YEAR’S BRIGHTON FRINGE ... THERE WILL BE SOMETHING YOU LOVE.” Photo: James Bellorini Photo:

Sponsorship & Advertising: £178,142 (37%)

Artist Registration: £125,422 (26%)

Box Office: £91,836 (19%) Total Income Charitable Grants: £52,500 (11%) £482,514 Public Funding: £13,419 (2.5%)

Friends Scheme & Donations: £17,384 (3.5%)

Other Income: £3,811 (1%)

Staffing Costs: £238,443.00 (50.5%)

Marketing: £138,569.00 (29%)

Events & Arts Industry: £52,753.00 (11%) Total Expenditure

Box Office & Card Charges: £19,011.00 (4%) £473,398

Office Overheads: £13,916.00 (3%)

Professional Fees: £10,706.00 (2.5%)

* The above figures are draft and unaudited “OF COURSE, ONE OF THE MAJOR STARS OF THE FRINGE IS BRIGHTON ITSELF” Photo: James Bellorini Photo:

Here at Brighton Fringe, we are immensely proud of our strong history of maintaining relationships with our sponsors. We tailor each offer according to the partner to make the most of the creative aspects of each partnership. Don’t just take our word for it though, here are testimonials from two of our longest-standing BRIGHTON FRINGE partners, who have been supporting us for seven years now. 2017 HEADLINE SPONSOR

“Citroën has been supporting Brighton Fringe since 2011; every year the Fringe goes from strength to strength and I’m BRIGHTON FRINGE delighted that we’ve maintained 2017 PRINCIPAL FUNDER our link with such a successful, dynamic and creative event. One “We had an amazing time at Brighton Fringe 2017 and of Citroën’s core values is ‘be were particularly delighted to see so many Sussex based different, feel good!’, and through artists applying for the International Touring Bursary. We our relationship with Brighton had great fun judging the entries and are looking forward Fringe, we’ve really managed to to finding out where this year’s winners, Cinebra, will bring this to life.” choose to tour their fantastic show.” NEVILLE STAINES, CITROËN UK LOUISE ARNELL, THE PEBBLE TRUST Photo: Chloe Hashemi Chloe Photo:

FUNDERS KEY MEDIA PARTNERS

MEDIA PARTNERS

PARTNERS

SUPPORTERS Photos, front and back pages: James Bellorini front Photos,

COMPANY & CONTACT DETAILS Brighton Fringe Ltd Charity number: 1116367 Brighton Metropolitan College Company number: 5578256 Pelham Street VAT number: 892 5694 68 Brighton, BN1 4FA Telephone: 01273 764900 @brightonfringe brightonfringe Email: [email protected] Brighton Fringe brightonfringeTV www.brightonfringe.org