Part III
International Governance, Actors,and Institutions Leadershipand International EnvironmentalPolicy Making
COG N. MURPHY' ln manyways, the international environmental issues ofthe late twentiethcentury demand to betreated as fundafnentally new problemsofpublic policy. While Thomas Malthus worried about thepotential forhuman overpopulation andAlexander vonHum- bo!tpromoted thescientific study of the whole earth in the early nineteenth-century,notuntil after the Second world Var, when theeminent British biologist, Julian Huxley, became UNESCO's f!rstExecutive Director, did environmentalissues became a regular topicof intergovernmental conferences andthe subject of interna- tionalpublic policy making.' Yet, when larger-scale environmental issuesbecame a focus of regularinternational discussion they ini- tiallydid so without widespread comment among students of in- ternationaladministration, and without the partiesinvolved say- ingthat they had engaged in any fundamentally new form of in- tergovernmentalcooperation. Governments fotlnd it easyto in- cludethese new issues in what I havecalled the "meta-regime"un- derwhich most intergovernmental agreements dealing with civil mattershave been createdsince the middle of the nineteenthcen- tury. 256 ~ Pdrr III: Ilrtf'rr>etio>i@IE~ol er>retire,.4rtt'rrc:, and Institwrions
Thischapter begins with the premise that something about the prospectsf'or efFectiveinternational environmental regu1ation can be1earned by considering the process through which intergovern- mentalagreements have been formed in otherrealms over the last cemuryand a half.I beginby identifying the similarities benveen current international environmental issuesand the civil tnatters thathave been the focus of efFectiveintergovernrnerital agreements in thepast. Then! consider the three types of leadership thathave characterizedthemeta-reginie under which these agreements have beenestablished, aswell asthe available sources of eachtype of leadershiprelative tocurrent international environmental issues. i%anyanalysts argue that international regimes which require redistributionof property orproperry rights in orderto be effec- tivewill be particularly dificult to negotiate.!n theterminology of theargu.ment outlined here, this diRiculty should betreated asa likelydeficit ofone of the three types ofleadership: fewpotential benefactorsofintergovernmental cooperationare likely tobe will- ingto bear the burden ofunderwriting newinternationa1 institu- tionsthat provide significant property orproperty rights tothe less advantaged.Thisproblem characterizes manyNorth-South envi- ron.mentalissues. However, in the environmental realm the poten- tialdeficit of this form of leadership canbe mitigated dueto the politicalandtechnologicaI characteristics ofthe issues involved. In fact,many international environmental issuesmay actually be mademore tractable if they are connected to North-South divi- sions.I suggest realand hypothetical examples andthen condude byturning a final lesson from the longer history of'international civilcooperation: weshould not expect widespread, effective agreementorlinternational environmental issueswithout concur- rentagreements tomanage otherconflicts thatarise from indusm- alisrm. INTKRNATIONALEWk IRONMENTM, ISSUES AND GOVERNANCEm THOUT GOVZRNMEN I Policyana1ysts whofocus onenvironmental problemsconfined withinthe boundaries ofa single country donot have toconsider thecentral problem faced bythose trying todevise effective inter- LeadershipancfL'si»ironinental Poh'ry ski rig 257 governmentalenvironmental regulation: theneed to concentrate ondevising relativelv iriexpensive, cooperative instruments. %'ith- ina sovereignstateanalysts can focus on the politics ofconvincing legitimateauthorities tolegislate wiseair, water, land-use, andre- sourcepolicies and then to enforce them using appropriate, legiti- matecoercive sanctions and economic inducements in addition to less-expensivecooperative instruments suchas ! monitoringprior pro-environnientcontracts made among citizens and firms, ! helpingdifFerent social groups recognize interests inpreserving the environmentthat they share, and ! workingwith thesame groupsto design new regimes contracts! that favor the environ- rnent contractsbased on sharedinterests that have already been recognized.Mostintergovernmental activityassociated withthe environmenthas used only these three cooperative instruments. Thedivision of sovereigntyamong states makes the effective useof otherinstruments quite a bitharder. The problem is rtot, as manyanalysts argue, that the international system lacks coercive authorities.~ThedifFiculty arises because even when such authori- tiesexist, their actionscan always be treatedas suspect; to some states,those actions are bound to beillegitimate, A preponderant militarypower may be able to forcemany other stares to doits bidding,and so can an intergovernmental organization whose ap- provalisneeded tokeep severely dependent states afloat. In either caseanalysts might argue that the sovereignty of the target states shouldbe understood as"merely juridical." Nevertheless, even the "merelyjuridical" sovereignty of'the many entities that Robert H. Jacksoncalls "quasi-states" assures that the external authority's ac- tionwill beviewed as illegitimate by thoseit commands.This lackof legitimacymakes such iriternational coercive authorities a rathertenuous basis for rhelong-term public policies that most en- vironmentalproblems demand. Moreover,unlike the legitimate political authorities that exist in stateswhere a regularpolitical process assures that the central authorityresponds to some version of thecollective interest, the authoritiesthat existat an internationallevel generally have their ownparticular interests foremost. The U.S.,for example,may speakof theglobal good whenever it replacesa dictatorshipin 258 ' ParIII: Internatio~talGover>tarvia, Actorc,ised In~titutions Panama,but no one would assume that the U.S. wilt use its au- thoritytofoster the global good" by replacing alldictators, in- cludingthose who happen tobe U.S. allies. Similarly, theIMF, likeany successful bank,isdesigned toserve thegood ofthe finan- cialmarkets before any other interest.' Despitethelack of legitimate coercive authority atthe interna- tionallevel, governments havecreated effective and legitimate in- tergovernmentalregulatoryinstitutions ina host offields, from ac- countingtozoology. Typically, theseinstitutions carryoutresearch andhold meetings aimed at discovering andpromoting common interestsamong potentially antagonistic socialforces These have notbeen limited tonational governments, buthave included class, sectoral,and economic-regional interest groups. Vixen govern- rnentsformally agree with one another topursue some form of in- tergovernmentalregulation which usually means pledging that privateinterests within their societies willbe convinced orcorn- pelledtoact in certain ways! international institutions areoften give~thetask ofmonitoring adherence tothe intergovernmental agreements.Occasionally theintergovernmental bodiesaregiven theright to demand thatmember states impose coercive sanctions whenprior agreements areviolated. Much more frequently anin- ternationalexecutive bodyis given the responsibility to provide specificservices tosome orall members, forexample, thetechnical assistancetoTreasury Departments andcentral banks provided by thelMF. ln manycases, the ultimate recipients ofthese services arenot states themselves, buteconomic interests that most nation- algovernments treatas important constituencies. Thus,the oldest of the global-level international institutions, whichdate back to the middle of the nineteenth century, original- lyprovided accounting, security, andtechnical services thatmade it possibleforan international telegraph andrailroad network to becreated. The primary beneficiaries ofthat network were the largefirms involved inthe international saleof industrial goods, Similarly,today some ofthe most active global intergovernmental organizationsprovideservices tothe air transportation andsatellite telecommunicationindustries, which, in turn, create the physical Leadershipand Environmental Policy Making ~ 259 infrastructureof the marketsused by today'sglobal corporations, Veryearly on, global level international institutions also began providingservices that helped manage conflicts between labor and capital,and between newer and older economic sectors. Later, in- ternationalinstitutions concerned with regulatingconflicts be- tweenthe more industrialized, and less industrialized world were added.7 Conflictsdealt with by internationalinstitutions before the Second%'orld %ar resemblemost post-war international environ- mentalproblems of resourcedepletion and pollution in at least fiveways: 1. All areproblems that havebeen caused by, or greatlyexac- erbatedby, the industrialsystem. 2. ln eachcase, decisions about long-term investmentsin in- dustryhave a greatdeal of influence,perhaps a determining influence,over the degreeto which the problemcan be managed. 3. Asa consequence,in each case one productive aim of gov- ernmentaland intergovernmentalregulatory efforts is to shapeinvestment decisions toward more benign ends. 4. The investorswho first move toward thesemore benign endscan become major allies in thelarger regulatory effort becausethey havean interestin imposingsimilar invest- mentcosts on competitors,aslong asthat does not mean thatthe first-movers lose the advantages conferred on them by their earlyinvestment. 5. Oncein place,regimes regulating each of theseproblems may requirelittle enforcement.The stickinessof long-term investmentsmakes the actions requiredby the regimesa matterof habit,at leastuntil replacement investments need to be made. Relativeto the problemof the pollutionof rivers,lakes, and seasthe key large investment decisions include choices among dif-
Lcaders1ii~>andEn viroii>neiita1 PoIicy Mnkivq 26f advocate that all other firms be held to the same, or stricter, envi- ronmental standards.This interest is characteristicof all the corn- paniesthat have become "first movers" on environmentalissues, the firms that have been the first to make massive investments in technologiesthat may reduce environmental damage. Recentpolicy innovations triggered by the Business Council on SustainableDevelopment BCSD! exemplify this process.The BCSDbrings together the leadersof a hostof theworld's largest firms,including Shell, Dow Chemical Company, Nippon Steel, India'sgiant TAIA, and Volkswagen.These companies have learnedfrom experience that it canpay to bean environinental first-mover.Generalizing from their individualexperiences, they haveconvinced the International Organization for Standardization ISO' to establisha StrategicAdvisory Group on the Environrrient whidi,like mostISO groups,essentially represents key compa- nies!to prepareinternational standards for the"eco-efficiency" of industrialproducts and services. The aim is to assurethat products havestandard "eco-labeling" and that publicentities purchasing goodsand products look at life-cycleanalyses and environmental audits.The self-interest of theBCSD firms is transparent, but it is enlightened.They believe that in a globalmarket of Greencon- sumersand af governmentsincreasingly influenced by theenvi- ronmerttalconcerns of their pubjics,ISO standardslabeling the environmentaldesirability of everyproduct an J servicewill benefit environmentalfirst moversover a}l their competitors. ISO standardsthat play to greenconsumer preferences repre- sentonly one of manyways that the self-'interest of firms actingas environmentalfirst moverscan be enlistedto extendthe impactof cooperativeinternational institutions involved in environmental regulation.'Perhaps most significantly, the first largeinvestors in progressiveenvironmental practices have every interest in becorn- ingthe eyes and ears of theregulators, thus strengthening the typi- callyinadequate monitoring systems established through intergov- ernnientalagreement. Moreover, the longerhistory of internation- al indijstrialregulaoon suggests that oncethe investment costs as- sociatedwith a newregulation have been absorbed, the needfor 262 ' PartIll: JriteniationalGoi creance,.4crors, airclI>b.ritutiotis morutoringandfor taking sanctions against. violators diminishes. Conformingwiththe regulations becomes a rnatter ofhabit; aher aH,the major decisions, thedecisions tomake large investments in thecleaner af theavailable technologies, have to bemack very rarely.Even ifa periodof economic stagnation givesfirms ternpo- raryincentives tocut costs hycutting corners, theolder kabit of investmentin conformity with "high cost" regulations islikely to returnalong with the prosperity thatwould make anew round of biginvestments possible. Thereinforcing process of intergovernmental cooperation in- fluencirigthelarge investmcnt decisions ofcorporate first-movers whoin turnbecome the advocates, eyes, and ears of the interria- tionalregulators hasbeen central tomany even more effective formsof intergovernmental regulation forover a century.The c,re- ationof internationaltransportation and communication net- wotkshave convinced firms to investin plantslarge enough to servethe newmarket areas, and to becomeadvocates of interna- tionalagreements onindustrial standards, intellectual property, andrules of tradethat facilitate trade within themarket area just asinternational agreement onhigh labor stan Jards have convincerl companiesto invest in plantsthat roake adherence tothase stari- dardspossible, and they have helped assure that the companies thatbecame first-movers on higher labor standards pushed to see themextended to all theirinternational competitors. The very ex- istenceofthe BCSD suggests that this same process hasbegun in thearea of internationalenvironmental standards aswell.
INTKLLEcTUAL LKADERsHIP Intergovernmentalcooperation canconvince investors to choose cleanertechnologies either through incentives, disincentives, or outrightbans. Most international environmerital regulations ban someactions or restupon the possibility that action.s can be banned.Asmany scholars, perhaps most notably Peter h1. Haas, havepointed out natural scientists haveplayed a key role in the formationof all internationalenvironmental regimes. j l xvrLVviaether theproblem athand isthe depletion ofthe "living resources oEthe
264 ' PartM; Jqteriiatio>ialGoi>ernance, Actor~, and 1ristiti