SUSTAINABLE COUNTRYSIDE AND COMPETITIVENESS Prof.SZLÁVIK,JÁNOS–CSETE,MÁRIA SUMMARY Sustainability – which is a way of thinking, life, production and consumption – covers all dimensions of human existence, its relation to natural resources, the economy and society. Sustainability can be the solution – beside research and development processes – to global problems like globalising economy and market competition, global warming, poverty and famine. United Nations’ actions from Rio to Johannesburg and EU decisions seem to underpin this. Well-intentioned efforts up to the present have been made on global level with few results. There- fore it is necessary to implement sustainability on regional and local – sub- regional, company – level. Sustainability is getting into the centre of expectations and actions. It is very likely that only regions and sub-regions recognising the importance of sustainability in time, will be successful and competitive as a re- sult of this advantage. Settlements neglecting sustainability will not be able to keep their inhabitants, the countryside around them will not be able to produce enough products meeting food safety standards, and will exhaust its natural re- sources fairly quickly. The competitiveness of a region is largely determined by the state and development pattern of its rural areas and settlements. Therefore research has been focused on sustainable countryside and its important ele- ments, sustainable (liveable) settlements. During our investigations we imple- mented a new indicator and index number set that reflects all dimensions of sus- tainability, the present situation, and supports the bottom-up decision-making process of local governments and NGOs in order to promote development. These investigations highlighted the facts that potential competitiveness of a region can only be based on sustainable settlements, sub-regions and it is essential to elimi- nate deficiencies that restrain present and future development.

INTRODUCTION tematisethepracticalstepsinHungarian circumstances and the measurability of In recent decades both the terms implementationonthelocallevelofsus competitiveness and sustainability have tainability.Weassumethatitistheeas becomequitepopular.Wecanfindsev ierto makeprogressonlocallevel,be eral interpretations of the two terms in cause it is very likely that in a region, theliterature.Theyplaykeyrolesalsoin subregionorsettlementlocalpeopleare thetwomainstrategiesoftheEuropean wellawareoftheurgentneedtoaccom Union. These circumstances motivated plish sustainability in their everyday, ourpaper,dealingwiththeinvestigation practical life and hereby improve com oftherelationshipbetweencompetitive petitiveness and set a solid base for the nessandsustainability,andtryingtosys future. 20

SincethepublicationofOurCommon "themostcompetitiveanddynamicknowl Future by the Brundtland Commission in edgebasedeconomyintheworld,capable 1997, the principle of sustainable devel ofsustainablegrowthwithmoreandbetter opment has been widely accepted. The jobsandgreatersocialcohesion"(7). AmsterdamTreatyofEUdeclaresthefol TheStrategyofSustainableDevelop lowingprinciple:itistheaimoftheUnion mentwasacceptedinJune,2001inGöte tofostereconomicandsocialdevelopment borg and concrete environmental aspects notonlywithregardtoenvironmentalpro have been incorporated into the Lisbon tectionbutalsoconsideringtheprincipleof process dealing with employment, eco sustainable development (8,12). Despite nomicreformandsocialcohesion. ofdeclaredprinciplesandgoalsincluded Annual Conference of the European inthetreaty,sustainabilityisveryrarely EconomicandSocialCommitteeandthe implementedinpracticeonnationaland Presidents and Secretarygenerals of the regionallevelintheUnion.Accordingto National Economic and Social Commit EUevaluation,thereissomeprogresson teesin2004washeldinLuxemburg(1). locallevel.WithEUaccessiononthe1 st They reaffirmed the importance of han ofMay2004,ithasbecomeaCommu dling economic, social and environ nity requirement to implement sustain mentalproblemsinacommon,harmonic able development also in , and equal way. It is very important to where the countryside is especially rich keepinmindthattheLisbonStrategyis innaturalvaluesofEuropeanimportance a comprehensive plan requiring inter (Nature 2000 network, protected areas, sector cooperation to harmonise various nationalparks,highqualitysoil).There policy fields, action plans and expected forelocalandsubregionalsustainability outcomes Our model introduced here is programs are extremely important. It is meanttosatisfythesecriteria. often a dilemma, how to reconcile sus The concept of sustainable develop tainability and competitiveness in local mentoffersalongtermvisionfortheEU developmentprograms.Furthermore,the highlighting the necessity of a compre LisbonStrategyplaysasignificantrolein hensiveresolutionofenvironmental,eco the processes of the European Union. nomicandsocialproblems.Thishasbeen These processes motivated this study confirmedbythefindingsofthehalfterm dealing with the relationship between reviewoftheLisbonstrategy.Ithasalso competitivenessandsustainability. become popular to emphasize that all Thisinvestigationcanbeconsideredas stakeholdersatalllevels(global,regional a step toward practical realisation of sus andlocal)havetoparticipateactively.We tainabledevelopmentemphasisingtheim would like to analyse local implementa portanceoflocal(subregional,settlement) tionofcompetitivenessandsustainability levelanditsroleinthecompetitivenessof inviewoftheEUstrategies. thewholeregionandcountry.Inourinves tigationswefocusedonfactorsotherthan THE INTERPRETATION OF just economic activity, which is not the SUSTAINABILITY AND onlyfactorinfluencingcompetitiveness. COMPETITIVENESS AT THE LEVEL OF HUNGARIAN REGIONS SUSTAINABILITY AND COMPETI- TIVENESS IN THE EUROPEAN UNION Regionalapproachisasteptowardlo cal implementation. Regional economic The Council of Europe set a new goal development has always been important for the EU in Lisbon in 2000: to become intheeconomicpolicyoftheEU.Itsba Gazdálkodás,Vol.XLIX.SpecialeditionNo.12 21 sic goal is to enable the cooperation be interpretations of the term. The defini tween regions and diminish regional dif tionsoftheEUandOECDmentionsus ferences. This approach is likely to be tainable employment level and sustain comeevenmoredominant.Inourcasewe able income in the context of competi investigate national regions only and ig tivenessandsustainability.Accordingto nore crossborder regions. We assume thesixthRegionalReportoftheEUthe however that sustainability is similarly standardised definition of competitive important for these regions too. Accord nessistheabilityofcompanies,sectors, ing to the spatial statistical system regionsandcrossborderregionstosus (NUTS) introduced by the Eurostat as tain relatively high income (and/or high earlyasin1998,therearesevenNUTSII economicgrowth)andemploymentlevel levelstatisticalregionsinHungary.There while exposed to global competition. In are established regional development our opinion this definition is not com committeesandofficesfortheseregions, plete because it lacks the three dimen as representatives of the necessary new sions of sustainability as basic criteria. approach, while the traditional, county Sustainability is an aim, a basic condi based system still exists in parallel. Re tion of longterm competitiveness and a gional institutions do not play an impor barrieratthesametime. tant role at present, because they cannot The pyramid model (Lengyel I., function the way they are supposed to. 2000) , representing the competitiveness Thesituationistheresultofnewregional ofregions,areasandcitiesisbasedonthe tasks and the way they have been estab abovedescribeddefinition:themaingoal lished.Theregionshavebeenestablished on the top of the pyramid represents the by joining areas of very different envi improvementoflivingstandardandwel ronmental and economic characteristics fareofcitizens.Onthelevelbelowarethe andlevelsofdevelopment. Forexample, basic categories of competitiveness (in theCentralRegionofHungaryconsistsof come, productivity of workforce, em the following areas with very diverse ployment) based on fundamental factors functions,problemsandopportunities:the of direct influence (e.g. R+D, infrastruc capital,itsagglomerationandanagricul ture, foreign investment, SMEs, institu turalarea,thesocalled“goldentriangle”, tional and social capital). Finally, at the CeglédNagykırösAbony.Itisespecially baseofpyramidwefindthesocalledac criticaltointegratethecapitalintothere complishmentfactors,whichdescribethe gion,eventhoughsheinfluencesnotjust social and economic conditions in the Pest County but several other counties. backgroundoftheregion.Oftheeightac Another critical problem is for example complishmentfactorsoneisthequalityof thatthelakeBalatonandsurroundingar theenvironment,whichisoneofthetree eas is not a coherent region. Taking all dimensions or pillars of sustainability. these problems into consideration, it is The balance of accomplishment assess hardly surprising that the rationalisation mentisshiftedtoomuchinfavourofso ofthissystem,theclarificationandmod cialandeconomicfactors.Inouropinion ernisationoffunctionsofdifferentterrito the accomplishment of sustainability is rialcomponentsisalmostcontinuouslyon basedontheharmonyofthethreedimen theagenda. sions,economy,societyandenvironment, Itisnoteasytoinvestigatecompeti inequalconsideration.Thisisalsoessen tiveness either at micro or at macro tial in guaranteeing the longterm com level,becausethereareseveraldifferent petitivenessofregions,areasandcities. 22

Figure 1

Competitiveness of regions, areas and cities

Source: LengyelI.,2000 With reference to the dimensions of points by mapping competitiveness and sustainability,economicfactorsareusu supporting longterm sustainability un ally represented by comprehensive indi derfavourableconditions. ces, while environmental characteristics aremostlyrepresentedbyseveraldiffer SUSTAINABLE COUNTRYSIDE AND ent indicators. This makes their evalua COMPETITIVENESS tion difficult. The situation is similar in the case of social factors, which are It is very likely that regionalism will qualitative characteristics of the popula come to the forefront as a result of na tion, but detailed and statistically good tionalandEUeffortstoalleviateregional qualitysocialindicatorsareusuallyplen differences. Whatever solution will be tiful.Thequalityofdataandmethodsof chosen, the location of rural areas will calculationusedinfluencethefeasibility have to be taken into consideration, as ofregionalinvestigations,whicharees their development level and potential sential in measuring competitiveness. highly influences regional development Collection of data samples is becoming and potential competitiveness of regions. increasingly popular nowadays (9). To Worseninglivingconditionsinruralareas decreasebias,itisusefultoconsiderset mightthreatentheeconomicdevelopment tlements as units. The following indica of someregionsor the wholecountryor torsystembasedonthisapproachsatis evennationalidentity.Welfareandendur fies modern sustainability requirements ingpublicsafetyisessentialtoguarantee andcanbeusedasatooltofinddevel anattractivewayoflifeinthecountryside opment opportunities and breakout in harmony with European Union at Gazdálkodás,Vol.XLIX.SpecialeditionNo.12 23 temptstoretainthepopulationattheirru dationwilleventuallymakehumanhabi ralresidence.Ifruralareasareunableto tationimpossible. perform all their functions (economic, Natural environment affects the de productive, ecological, social and cul velopment of a whole region, but as an tural) satisfactorily, this can undermine interactiondevelopedregionsmightsup thesocioeconomicbaseoftheregionor portruralareas.Thereisno developed, ofthewholecountry. competitive region without sustainable To sustain innovation and develop rural areas; therefore developed areas mentinaculturallydegradedlandscape,a should in return contribute in creating desolated or overgrown area is possible andmaintainingvitalruralareas. onlyiftheatmosphereisstillfreeofpol WhencomparingEUandHungarian lutionandfoodanddrinkingwaterisim datasincethe1990s,therearesomesub ported from other regions (see Silicon stantialdifferences(Table1). Valley). However, environmental degra Table 1

Comparison of EU and Hungarian territory data EU-15 Hungary Territory(1000km 2) 3231 93 Population(1000) 372000 10135 Populationdensity(person/km 2) 115,1 108,9 Urbanareas(%) 15,6 3,9 Countrysideareas(%) 37,4 34,6 Ruralareas(%) 47,0 61,5 Source :CseteL.–LángI.,2004 WecanseefromTable1thatthere The City Construction and Planning are big differences in the level of Institution has prepared a study for the urbanisation between Hungary and the Ministry of Agriculture and Rural De EU, even though several settlements velopmentthatshowedthat90(60%)out have received the title of every of 150 statistical subregions may be year in the past decades. The ratio of consideredassocioeconomicallyunder urban areas in the EU is four times as developed.TheInstitutionsuggestedim much as in Hungary. Actually, the plementingaruraldevelopmentprogram number of middlesized is very in 67 subregions. These data indicate lowinthiscountry.Thecountrysideand that rural development is especially im ruralareasconstituteexactly96%ofthe portantinHungaryandconcentrationsof whole territory of Hungary. Differences underdeveloped areas within a region inpopulationdensitydonotseemtobe placeapotentialbarrierforthedevelop high according to Table 1; there are mentofthewholeregion. however large variations within the country. One third of the population SUSTAINABLE COUNTRYSIDE AND lives in and surrounding SETTLEMENT settlementswherethepopulationdensity is quite high, while the density is very Thus the role of rural area and set lowinsomeotherregionsofthecountry. tlement development in improving re 24 gional and national competitiveness is The level of knowledge and educa particularly important in Hungary, be tionisimproving causeofthehighproportionofruralar Health, cultural and information eascomparedwiththeEU.Hopefullyru needsoflocalpeoplecanbemet ralareassatisfyingsustainabilitycriteria Our investigations so far have been not only influence the region positively basedontwoapproaches:theabovede asa wholebutalso generate incomeby scribed sustainable countryside concept producingproductsforconsumerswithin andtheBellagioprinciples(11). and outside of the region and can con Hungarian Central Statistical Office tribute to regional competitiveness in has applied a complex index number this way. It can be simply stated that a consistedof19indicatorstomeasurethe product is competitive if it can be sold, development level of settlements since anenterpriseiscompetitiveifitcansur 1999. It would be necessary to modify viveontheopenmarketorevenimprove thissystemtoincludealsosustainability its trading position and a settlement is aspects. The criteria system, our indica competitiveifitishabitable. tors and index numbers satisfying the Of course, the meaning of competi abovementioned criteria has to fit also tiveness changes all the time but pre thefollowingconditions: sumably activities and areas producing It has to reflect local sustainability highqualitygoods with highereffective criteria nessandusinglessresourceswillremain It has to be useful for development competitive on the long run. Sustainable planningofthesettlements ruraldevelopmentcouldachievethisend. Indicatorshavetobeavailableorde Sustainabilityisanewwayofthink duciblefromavailabledatabases ing, of life and of economic activity, a Indicatorshavetobecomparablewith basically new dimension to the people indicatorsofotherresearch nature relationship. The role of sustain Considering these criteria we man able countryside and settlement is even agedtocreateanindexnumberandindi clearer if we consider the situation of cator system that proved capable of Hungariancountryside.Wecanconclude measuringsustainabilityanditschanges, thesimplebutimportantfactthatarural preferableimprovementsandenabledthe area or settlement is sustainable if it is comparison of settlements. The subject habitable. The determining characteris ofourinvestigationisaspecialarea,in ticsofa habitablesettlementareas fol cluding six settlements by Lake : lows (Csete L. – Láng I., 3) : Poroszló, Újlırincfalva, Sarud, Tisza Living conditions are preferable, nána, Kisköre and Pély . These settle peopleliketoliveinthesettlement ments are seriously disadvantaged but The settlement is financially sustain are situated in a valuable holiday area. able,thatistherearenoliquidityprob Anotherspecialconditionisthatpartsof lems and it has the necessary resources this region belong to two statistical re toachievestrategicobjectives gions, four counties and five sub The income level is high enough to regions. eliminatedifferencesbetweenurbanand The following elements have been ruralincome investigated and analysed at settlements Agricultural production and land use levelaccordingtoindicatorsofthethree issustainable dimensionsofsustainability. Gazdálkodás,Vol.XLIX.SpecialeditionNo.12 25

1. Natural resources, state of natural formation and indicator system measur environmentandlandscape. ing sustainability proved appropriate. 2. Social development of the settle Thesourcesofinformationwerediverse ment, living conditions, social status, ranging from statistical database, expert culture,traditions. consultations,onsitevisitstointerviews. 3. Economicandinfrastructuraldevel Wegainedonaverage98indexnumbers opment, organisational and institutional or indicators for all settlements. We background. coulddrawsomegeneralconclusionsby Main elements of the three groups comparing and analysing settlement arelistedinTable2.Thehypotheticin data. Table 2

Simplified structure of sustainability indicator system

I. State of the environment, natural resources and landscape

1. Naturalvalues,sights,parks,arboretums,valuesofbuiltenvironment,etc. 2. Characteristicsofbiodiversity 3. Naturalresourcesutilisedtosatisfyhumanneeds 4. Hydrography,drinkingwatersupply 5. Characteristicsofagriculturalareas 6. Characteristicsofweather 7. Generalcharacterisationofenvironment II. Living conditions, culture, traditions

1. Characteristicsofthepopulation 2. Characteristicsoffamilies 3. StateofRomapopulation 4. Conditionsoflivingonthesettlement 5. Culture,traditions III. State of infrastructure and economy on the settlement

1. Financialsustainabilityoflocalgovernment 2. Stateofenterprises 3. Levelofselfsufficiencyofthesettlement 4. Infrastructure Source :SzlávikJ.–CseteM.,2004 The systematised data and informa valuable holiday area) would be a very tionwasadditional,newinformationfor longprocess.Inadditiontosupportfrom local governments proved useful for fu thesocietythereisalsoaneedfor own ture decisionmaking. Without any sup initiatives, self-organisation and self- port from the society, the resolution of support withinthesettlements.The“Set contradictions (these settlements are se tlements mirrors” investigated serve as riously disadvantaged but situated in an anaidfortheseinitiatives. 26

The realistic base of sustainable of potential for successful tendering, the countrysideandsettlementscouldbethe lack of successful handling of the Roma sustainable management of natural re issue and the lack of an integrated pro sources, the improvement of habatility, gramforsustainablemanagementofnatu tourism especially health tourism and ral resources. Solving or softening these sustainableagriculturalproduction. problems would mean a progress toward However,forthesakeofdevelopment competitiveness and would contribute to it is essential to eliminate deficiencies , the rise of the region in harmony with the namely the lack of cooperation, the lack modern concept of sustainability .

REFERENCES (1) Annual Conference of the European Economic and Social Committee and the Presidents and Secretariesgeneral of the National Economic and Social Committees, Luxemburg,2004–(2)BotosJ.(2000):Versenyképességelemzés:fogalmikörüljárás, hazai esélyek. In: Farkas B. – Lengyel I. (szerk.): Versenyképesség – regionális ver senyképesség.SZTEGazdaságtudományiKarKözleményei,JATEPress,Szeged,218 234.pp.–(3)CseteL.–LángI.(2004):Afenntarthatóagrárgazdaságésvidékfejlesz tés.MTATársadalomkutatóKözpont,Budapest–(4)FaluvégiA.(2000):Azelmara dott,illetveazországosátlagotmeghaladómunkanélküliséggelsújtotttelepüléseklistá jánakfelülvizsgálata.TerületiStatisztika,KSH,Budapest–(5)Hungary:Basicfeatures and indicators of social, environmental and economic changes and planning for sustainability, Hungarian Commission on Sustainable Development National informationtotheWorldSummitonSustainableDevelopment,Johannesburg,2002.– (6)LengyelI.(2000):Aregionálisversenyképességrıl. KözgazdaságiSzemle,XLVII. évf.,dec.,962987.pp.–(7)Nemzetköziegyüttmőködésafenntarthatófejlıdésjegyé benésazEurópaiUnióFenntarthatóFejlıdésiStratégiája.FenntarthatóFejlıdésBizott ság,Budapest,2002.–(8)OurCommonFuture.OxfordNewYorkOxfordUniversity Press, 1987 – (9)Pukli P. (2000): A gazdaságstatisztika regionális mutatószámai. In: FarkasB.–LengyelI.(szerk.):Versenyképesség–regionálisversenyképesség.SZTE GazdaságtudományiKarKözleményei,JATEPress,Szeged,235244.pp.–(10)Szlávik J.–CseteM.(2004):Afenntarthatóságérvényrejuttatásaésmérhetıségetelepülési– kistérségiszinten. Gazdálkodás,XLVIII.évf.4.szám–(11)SzlávikJ.(2005):Fenn tarthatókörnyezetéserıforrásgazdálkodás.KJKKerszöv,Budapest–(12)Treatyof AmsterdamOfficialPublicationsoftheEuropeanCommunities,Luxemburg,1997.In: AzEurópaiUniókörnyezetvédelmiszabályozása.BándiGyula,KJKKerszöv,2001 ADDRESS: Dr. Szlávik János egyetemitanár,tanszékvezetı BudapestiMőszakiésGazdaságtudományiEgyetem GazdaságésTársadalomtudományiKar KörnyezetgazdaságtanTanszék 1111Budapest,Sztoczeku.2.IV.em. Tel:4631941,Fax:4631149 Email:[email protected] Gazdálkodás,Vol.XLIX.SpecialeditionNo.12 27

Csete Mária PhDhallgató BudapestiMőszakiésGazdaságtudományiEgyetem GazdaságésTársadalomtudományiKar KörnyezetgazdaságtanTanszék 1111Budapest,Sztoczeku.2.IV.em. Tel:4631941,Fax:4631149 Email:[email protected]