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f 1r... JULY 15, 1963 _.. , 1) ._.._ -.

Ratings are still the criteria for agency 4A demographic 'white paper' seen as move program decisions 23 toward agency agreement 32

FTC really means business on broadcasters' State broadcasting groups begin Hill lobby use of ratings 26 on time standards 39 COMPLETE INDEX PAGE 7

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PAUL H. RAYMER CO. NATIONAL REPRESENTATIVE City Hall -Baltimore, Md. State Capitol Bldg. -Annapolis, Md. MARYLAND NEWS CENTERS WCBM RADIO legmen cover them best!

Here in Maryland the biggest local total of 32 hours of news every week! and regional news is made every day No wonder the adults in this area - in Baltimore and Annapolis. WCBM's men and women interested in what is staff covers both news centers inten- happening in the world today - prefer sively ... then prepares and delivers WCBM news. the news -in -depth adults prefer! This, plus quality music, person- This kind of intensive local and alities, and interesting features con- regional coverage . . . international sistently delivers the adults . . . the news- services ... CBS news and com- people with the money to spend for mentators ... give WCBM listeners a your products and services!

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BROADCASTING, July 15, 1963 3 W GA L - TV does the BIG-selling job MULTI -CITY TV MARKET This CHANNEL 8 station witto/0,51.0 is more powerful than any other station in

.,,..,0N,. its market, has more viewers in its area ,777. o.,Y._. ,. . . than all other stations combined. Hun- dreds of advertisers rely on its alert ability to create business. So can you. Buy the READING big -selling medium. Advertise on WGAL -TV. HARRISBURG MUCHA

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.r.._;._....,4titia F InlláNl.- l'N ,.,,.,, ...... \ . -...... Y - Channel 8 JEFFERSON , Lancaster, Pa. i3OÚnou ...e. STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, July 15, 1963 Buy the numbers Few if any big -billing agencies in ad- CLOSED CIRCUIT' vertising so far seem inclined to fol- paigns. Commissioner Hyde didn't go fairly certain of approval), ABC Ra- low lead of Foote, Cone & Belding in along with statement, feeling it did not dio plans to schedule 50- minute dra- banning use of local ratings by radio go far enough. FCC majority decided ma- mystery series weekdays in late timebuyers. FC &B has told its staff to stick to its guns on fairness doctrine evening time, starting in fall. that other considerations - power, as generally applicable to editorializ- character of programing, reputation ing, but Mr. Hyde wanted to drop Answer to codes? of station, to name few more -are program guidelines adopted in July When FCC gets to final considera- reliable than ratings. 1960, which he opposed at that time. tion of television programing form, Several big agencies billing total of which isn't likely before August recess, about $60 million in radio told BROAD- FCC touts trumped it may seek way out of its dilemma on CASTING that though they have doubts Chances are slim FCC will adopt, controversy over adoption of NAB about current radio ratings, they'll in anything like present form, its pro- commercial code standards. Proposal, continue to buy on best information posed rulemaking to restrict broad- advanced by Commissioner Fred W. available- including ratings. FC &B's cast of horse racing information. Com- Ford, whereby composite week of pro- embargo on use of ratings extends mission staff has been impressed by graming would be checked off against only to radio. Like most other agen- quantity and quality of adverse com- proposed typical week, conceivably cies, FC &B intends to use television ments received from broadcasters and could provide graceful solution. Mr. ratings to guide network placements horse race interests. But clincher was Ford's proposal is that commercial (see story page 23) . Justice Department's filing on propos- time actually used be checked off al that was intended to prohibit broad- against percentage break -downs in New ownership twist cast of information helpful to gam- various categories at renewal time. Should investment firms and broker- blers (see story page 57). Since Jus- Committee of three commissioners age houses be considered multiple tice was informed during drafting of (Ford, Bartley and Cox). each of whom owners in strict compliance with FCC proposal, its statement that proposed had his own proposal for TV renewal multiple rules when they are involved rule goes too far has effect of leaving forms, has been seeking to reconcile in financing of broadcast properties or commission in lurch. its differences. If Ford proposal is ac- in hold minority interest trusts or sit One provision that will be modified cepted by committee, only one addi- on boards of licensee companies? is that which relies on purse size to tional vote would be required to put Question arose last week at FCC indicate whether race is important it through commission. meeting involving sale of wPOP Hart- enough to be of legitimate interest to ford to WIRE Broadcasting Co., In- sports fans. Commission used figure Daylight spending time dianapolis (Joseph C. Amaturo, 17% of $25,000- which, according to one Television networks claim they've and plus; Walter B. Dunn, 13% plus, agency official, "was pulled out of the scored sales coup in daytime. All three of other associates) for $665,000, air." But many comments point out report "virtual" sold-out status for first fee. which $200,000 is consulting that, whatever its size, purse alone quarter of new TV season, starting in in- Although FCC approved transfer, doesn't determine importance of race. October. NBC -TV says it took in $10 dividual commissioners thought there Last word on clears million in new and renewed business should be clarification of status of in June for next season, ABC -TV brokerage houses and instructed staff Representative Oren Harris (D- places its total on same basis (and to prepare proceeding. It's likely that Ark.) and his House Commerce Corn - same month) at some $15 million and inquiry and possible new regulations mittee don't know what step to take CBS -TV says flatly it's near SRO. On will be forthcoming. next in controversy with FCC over Monday- Friday basis, NBC -TV will Involved in Hartford deal are own- breakdown of some clear channel sta- program 10 a.m. -1 p.m. and 2 -5 p.m. ers of Carl M. Loeb, Rhoades & Co., tions and super powers for others in addition to early- morning Today; which has been active in broadcast (BROADCASTING, July 1, 8). "We won't CBS -TV, 8 -9 a.m., 10 a.m. -1 p.m. and field, having made substantial loans to let the matter rest; that's for sure," I:30 -5 p.m.; ABC -TV I I a.m. -5 p.m. number of licensees and larger entities. committee member said following with some station time in that period. on boards FCC declaration that it intended to Company officials also sit scene of certain licensees. Number of other move forward despite strong opposi- Senate's shifting investment houses also have multiple tion of House committee. Mr. Harris Possible, but not necessarily prob- minority interests. said he was not sure what committee able, is drastic change in makeup of would recommend next, but indicated Senate Commerce Committee follow- FCC on editorializing House would not let FCC proceed ing elections next year. Ten of 17 is that com- FCC will oppose "fairness in edi- with its plans. Best bet senators on committee, unusually high with force torializing" legislation introduced by mittee will favor legislation number, must stand for re- election in ex- Representative John E. Moss (D- of law since, they say, resolution 1964, including Senator John Pastore, didn't stop FCC. Calif.) at hearing this week before pressing House intent chairman of Communications Sub- committee. This fact alone, observers House Commerce Committee's Sub- Shades of the Shadow committee on Communications and feel, leaves little hope that committee Power. At meeting last week, FCC ABC Radio officials are convinced will report out any change in Section approved statement to be presented at time is ripe for revival on radio of 315 of Communications Act beyond tomorrow's session (Tuesday) by drama -mystery programs that were suspension for 1964 presidential and Chairman E. William Henry opposing popular in pre- television era. Network vice presidential races. Full committee Moss bill (HR 7072), which would is polling its affiliates for their reac- has not met on political broadcasting require stations to guarantee equal tion, finds early response overwhelm- since hearing three weeks ago time to opposing viewpoints whenever ingly favorable. If final tally favors (BROADCASTING, July I) and no meet- they editorialize in political cam- proposal (and top network officials are ing on subject is now scheduled. 111=lak Published every Monday, 53d issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS INC.. 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington. D. C.. and additional offices. `IHK 6PgRSONAL TOUCH

300,000 new -car buyers in Illinois, Indiana, Michigan and Wisconsin are receiving personal cards of congratulation from WGN Radio. This is another promotion "first" for WGN ... in Chicago ... and the nation! These cards provide a unique personal touch -another important plus for WGN Radio's audience and advertisers. The personal touch is the key to listener - and brand -loyalty.

WGN IS CHICAGO

6 BROADCASTING, July 15, 1963 WEEK IN BRIEF

Consensus of Madison Avenue is that programs will Broadcasters start pouring it on. March on Washington still live or die depending on how they make out "ratings - has begun, in person and by correspondence, in fight wise" in first few weeks of fall programing. Faltering against FCC time limits proposals. Georgia group de- shows may be given more time, however. See ... scends on Capitol Hill. See .. RATINGS STILL BEACON ... 23 FACTS OF LIFE ... 39

JWT concentrates timebuying in broadcast department. Station profits in 1962 move up again after slump year Seen as discouraging all -media buying, although strategy before. NAB survey shows average TV station made 16.9% still will be concentrated in media departments of top - on over -$1 million revenues; average radio station 7.7%

ranked broadcast agency. See .. . on $11,200 gross. See . JWT SHUFFLES BUYING ... 25 PROFITS MAKE COMEBACK ... 42

If ratings or survey data are used in station promotion, Only three congressmen have accepted invitation to responsibility for accuracy of information used is adver- testify at opening of Rogers probe on broadcast editorial- tiser's. This is obvious from answers by FTC's Sweeny izing. They will be followed by representatives of FCC, to questions. See .. NAB and networks. See . TIGHT REIN ON RATINGS ... 26 EDITORIALIZING HEARING ... 48

AAAA committee tells what it wants from media re- That notorious Charlie Walker case is seen as landmark search. Group issues demographic report and broadcast in battle against FCC's authority on program content. spokesmen say if that's what advertisers want, that's Appeals court is told free speech and no- censorship laws

be See . what they'll try to give 'em. See .. . can't limited. .. DEMOGRAPHIC 'WHITE PAPER' ... 32 FCC AND FREE SPEECH ... 52

Tobacco advertising is in a state of change, primarily AFTRA convention is hammering out demands for new to reduce smoking attractiveness to young people. Allen contracts, but with 500 present it's going to be a problem issues guidelines for use by advertisers as controversy preventing details from leaking out before negotiations continues. See .. . begin next month. See .. . CIGARETTE AD CHANGES ... 36 DISCUSSES NATIONAL CONTRACTS ... 60

411:188111

DEPARTMENTS

AT DEADLINE 9 THE MEDIA 39 BROADCASTING //gip! BROADCAST ADVERTISING 23 MONDAY MEMO 20 /rte%'¢ THE .USIKCS*WEEKCY OF TELEVISION .NC RA BUSINESS BRIEFLY 27 OPEN MIKE 18 Published every Monday, 53d issue (Yearbook Number) published in CHANGING HANDS 44 OUR RESPECTS 81 November by BROADCASTING POBLICA- rtoNs Inc. Second -class postage paid CLOSED CIRCUIT 5 PROGRAMING 60 at Washington, D. C., and additional offices. COMMERCIALS IN PRODUCTION 34 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. DATEBOOK 12 Annual subscription including Year- book Number $13.50. Add $2.00 per EDITORIAL PAGE 82 year for Canada and $4.00 for all other countries. Subscriber's occu- FANFARE 64 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 65 $5.00 per copy. Subscription orders and address FINANCIAL REPORTS 62 changes: Send to BROADCASTING Cir- 11 culation Dept., 1735 DeSales Street, FOR THE RECORD 70 N.W., Washington, D. C., 20036. On a changes, please include both old and GOVERNMENT 48 new addresses plus address label AB( from front cover of magazine. LEAD STORY 23 ULP

BROADCASTING, July 15, 1963 7 Despite the fact that TOTAL AVAILABLE HOMES dropped from 196,350 (March - April) to 170,850 (May -June) and despite the fact that SETS -IN -USE dropped from 24 to 19 (normal for a 4:30 PM time slot for this time of the year) ZANE GREY THEATRE To stations with delivered the following: a late afternoon RATING "strip- slot" INCREASED 20.0% SHARE OF AUDIENCE to program ... INCREASED 52.4% LOOK WHAT'S TOTAL HOMES DELIVERED IN INCREASED 19.5% HAPPENED MEN (18 -39) PITTSBURGH*. INCREASED 46.2% TOTAL MEN INCREASED 84.0% WOMEN (18.39) ARB MARCH /APRIL 1963 -BEFORE ZANE GREY THEATRE INCREASED 45.9%

PITTSBURGH MAR /APR 1963 TOTAL WOMEN L V7 ION AUDIENCE ESTIMATES MONDAY -FRIDAY TOTAL TEENS EMIL INCREASED 162.5% TIME 8 METRO ETR ®MMIEZEMI STATION HOMES 1839 TOTAL 1839 1317 OREN PROGRAM ATINF SHARE TOTAL (00) 100) 1001 MO) (001 1001 KM TEENS 4.30 PM FUNSVILLE /B58L KOKA 482 5 21 144 65 149 99 50 699 INCREASED 356.0% POPEYE /JFK MTAE 1179 13 54 97 77 288 224 217 2045 POPEYE CLUB /JFK 611C 313 4 17 19 13 20 13 60 421 SIU C TOTALS 1974 24 260 155 457 336 327 3165

4.45 PM FUNSVILLE/BSBL KDKA 462 5 21 144 65 136 86 50 657 POPEVE /JFK 6TAE 1163 13 54 97 77 294 231 217 2017 POPEYE CLUB /JFK WIIC 328 4 17 19 13 13 7 54 473 SIU C TOTALS 1.933 24 260 155 443 324 321 3147

ARB MAY /JUNE 1963 -AFTER ZANE GREY THEATRE with the ITT SBURGH NAY/JUN 1963 Compared direct competition.

TOTAL TEENS EMIL TIME d METRO TIRO HOMES ®1.1=EMIE STATION . TOTAL 1839 TOTAL 1839 1317 DREH PROGRAM ATING SHARE (DO) 1007 190) (001 1001 (00) 1e0) ZANE GREY THEATRE

4.30 Pm ZANE GREY THEATRE KOKA 564 6 32 265 95 374 135 228 196 NO. 1 WITH TOTAL MEN POPEYE C KNISH /JFK NTAC 799 7 37 RO 62 102 64 145 1167 POPEYE CLUB /JFK MIIC 333 4 21 70 29 69 37 31 361 SIU G TOTALS 1696 19 415 186 545 236 404 1726 229.2% MORE THAN THE

4.45 PM NEAREST COMPETITION ZANE GREY THEATRE KO K 564 6 32 265 95 374 135 228 198 POPEYE 6 KNISH /JFK ATAS 821 7 37 81 62 103 64 149 1225 POPEYE CLUB /JFK MIIC 336 4 21 70 29 69 37 31 367 NO. 1 WITH TOTAL WOMEN SIU G TOTALS 1721 19 416 186 546 236 408 17114 264.8% MORE THAN THE NEAREST COMPETITION

NO. 1 WITH TEENS 55.1% MORE THAN NEAREST COMPETITION

NO. 1 IN AUDIENCE COMPOSITION BALANCE "PROVEN- PROGRAMMING" FROM Of ZANE GREY THEATRE's total audience 600 FIFTH AVENUE 24.9% were men 35.1% were women NEW YORK were teens and children The very first ARB rating on 20 40.0% ZANE GREY THEATRE when NEW YORK programmed as a late after- DISTRIBUTION CORP What happened in Pittsburgh could noon strip. KDKA, 4:30 -5 PM LT 1-8530 happen in your market. Why not on A SUBSIDIARY OF FOUR STAR TELEVISION i your station? Late news breaks on this page and on page Complete coverage of week begins on page z3 AT DEADLINE

said, in telling industry "we have not NASA TO ORBIT SYNCOM II ON JULY 23 been doing our homework." Noting House hearings beginning today (Mon- If successful, satellite will give continuous coverage day) on broadcast editorials (see page Second Syncom communications sat- tion of regular power supply, and addi- 48), he asked if industry must make fight edict of ellite is scheduled to be sent into 22,- tion of accelerometer to work with against Mayflower 1940's banning editorials all over again 300 -mile high orbit July 23 and Nation- apogee motor. This is rocket which is -but this time with Congress itself. al Aeronautics and Space Administration supposed to "kick" spacecraft into prop- Mr. Howell, who has been broadcast- expects to attain objective -continuous er orbit; its failure on Syncom I is er through terms of every chairman of coverage of at least third of earth. assumed to have been reason correct Federal Radio Commission and FCC, orbit was not achieved. Eighty -six- First synchronous space relay was praised Congress for retaining anticen- lofted last February. It failed pound satellite, like first one, was made to achieve sorship provision in Communications exact by Hughes Aircraft Co. orbit and difficulties with com- Act. Many, he said, have done violence munications equipment have kept it at Because orbit of Syncom 22,300 to this section, with James Lawrence silent (BROADCASTING, Feb. 18). miles high is synchronous with earth's Fly, former FCC chairman and father For Syncom II, new third -stage daily revolutions, it will appear as sta- of Mayflower decision, the major viola- booster, using solid fuel, will be used. tionary object. Thus, continuous com- tor of broadcasters' freedoms. Other changes to improve chances of munications via satellite between U. S. Colorado licensee said he continued success: extra wiring to give each of and Europe and Africa will be possible. to editorialize to I940's while practice communications assemblies two electri- In low-orbit communications satellites, was banned by FCC (Mayflower deci- cal paths, separate silver zinc battery as many as 30 or 40 are needed for sion was rescinded in 1949). for early telemetry regardless of condi- sustained transmissions and reception. ABC -owned TV stations challenged by Representative Walter start fall promotion Corpus Christi VHF Rogers (D- Tex.), chairman of subcom- ABC -owned TV stations start mittee. "Nothing could be further from promotional push Monday with pres- to go to McKinnon the truth," he said in response to charge (today) entation by WABC -TV New York of sta- Channel 3 Corpus Christi, Tex., will committee was aiming at censoring tion's fall schedule to expected gather- go to former Congressman Clinton D. broadcasters. ing of 1,200 advertiser, agency and McKinnon's South Texas Telecasting Mr. Gordon is president and general news representatives. New York event under transaction, subject to FCC ap- manager of xsoo San Diego and KBUz is first of series which will feature in- proval, being negotiated with Trigg - Phoenix, Ariz., and representative of troduction of next season's programing Vaughn group, competing applicant for District 11 of Mutual Broadcasting Sys- plans at each of owned stations: WBKB facility. South Texas will pay Nueces tem affiliates advisory committee. (Tv) Chicago, July 16: WXYZ -TV De- Telecasting Co., Trigg- Vaughn appli- troit, July 17; KABC -TV Los Angeles, cant, its out -of- pocket expenses, leaving 4A `white paper' July 18, and KGO -TV San Francisco, July former company only applicant. South 19. General managers of all five sta- Texas won initial decision. gets ANPA backing tions will attend each presentation. Mr. McKinnon, former principal Bureau of Advertising, American Among plans revealed by WABC -TV is owner of KOAT -TV Albuquerque, N.M., Newspaper Publishers Association, said and KVOA -TV Tucson, Ariz., has no today (Monday) its research advisory council gives formal endorsement to other broadcasting interests, but his sons Band shuffling own KSON San Diego. He is presently "principle of a uniform media data classification system along the lines of stockholder and director in South Texas FCC is making microwave band that released today by the research and has options to acquire approximate- 7050 -7125 me available to tele- committee of the American Association ly 80% of company. Station is ear- vision stations for pick -up, studio - of Advertising Agencies." Newspaper marked for ABC -TV affiliation. transmitter link and intercity -relay group wide adoption noted of suggested purposes. Band was switched Rogers hearing standards by all media "will provide from communications common essential steps for inter -media compari- carrier use in order, released last called `censorship' son" (for detailed story on report, see week, reallocating some micro- page 32). Investigation of broadcast editorial- wave bands for common carrier izing, due to start today (Monday), Congress could be and private mobile services. was called "a form of implied censor- Same order eliminates band ship" by Sherwood R. Gordon, who is strongest regulator 10550 -10680 me from frequen- scheduled to be first broadcaster wit- Radio and TV must more effectively cies available to television. NAB ness before subcommittee (see story, tell their story before Congress and had told FCC broadcasters were page 48). public to improve poor relationship making little use of band. Mr. Gordon, who owns two radio sta- with both, veteran broadcaster Rex In making 7050 -7125 me tions in West, said "radio and television Howell, WREX-AM -TV Grand Junction, band available to television, com- stations must forcefully oppose this lat- Colo., told Idaho State Broadcasters mission overrode objections of est move to deprive the broadcast indus- Association in Moscow Friday (July common carriers. Commission try of the right given to it by the 12). cited apparent need of broadcast- FCC to express opinions freely." Greatest threat to freedom of indus- ers for space in that band. Gordon statement was immediately try lies in Congress, not with FCC, he

more AT DEADLINE page 10

BROADCASTING, July 15, 1963 9 WEEK'S HEADLINERS

Arthur Barri- VP of ABC. Mr. Curran joined ABC post has been increased from $11,200 ault, 18 -year vet- in 1961 as promotion and publicity to $14,000 a year. Lord Hill, first pro- eran of NBC director for ABC -owned radio stations. fessional politician to be appointed to News, assigned He was named general manager of two post, entered Parliament in 1950. He to White House in December 1962. was postmaster-general from 1955 -57 Office of Emer- when commercial network was first gency Planning Crawford H. Greenewalt, chairman, starting. E. I. Du Pont de & Co., to act as liaison Nemours elected officer for broad- chairman, Radio Free Europe John T. Curry casting industry fund. Mr. Greenewalt was elected Jr., account ex- last under new Emer- chairman of Du Pont year. He ecutive at Grey gency Broadcast joined firm in 1922 and was named Adv., appointed Mr. Barriault president in 1948. which oper- System (BROAD- Fund, director of ad- ates Radio Free Europe, is privately CASTING, July 8). Mr. Barriault, whose vertising and pro- financed facility that broadcasts to coun- $20,000 yearly salary is being paid by motion opera- NAB and four broadcast networks, tries behind Iron Curtain. It was form- tions for ABC - erly known as Crusade for Freedom. took over new job July 1. He acts in TV. Donald Fo- is ley is VP in advisory capacity to OEP and chan- Lewis W. Shol- nel through whom requests and infor- charge of adver- lenberger, Wash- tising and promo- mation is funneled to broadcasters on ington director of Mr. Curry emergency and civilian defense activi- tion of ABC's special events and broadcast division. Mr. Curry for Grey ties. Forty- nine -year -old broadcaster news operations been with NBC News in Washing- serviced such broadcast accounts as has of ABC, appoint- Westinghouse 1945 after military service in Broadcasting Co., NBC - ton since ed director of Ra- TV World War II. Before war Mr. Barri- and NBC Radio. He was with Ra- dio Liberty, New dio Advertising ault was on editorial staffs of New Bed- Bureau 1956 -1958, and York (CLOSED with CBS ford (Mass.) Standard -Times and Prov- and CBS -owned stations be- CIRCUIT, July 8). fore that time. idence (R.I.) Journal and Bulletin. Mr. Shollenberg- Walter A. Schwartz, assistant gen- Mr. Shollenberger er takes over post William R. Wilgus, VP and manager eral manager, WINS New York, ap- today (July 15) of Hollywood office, J. Walter Thomp- pointed VP and general manager, WABC and leaves soon for his permanent posi- son Co., named associate director, New York. Mr. Schwartz succeeds tion in Munich. He succeeds Richard broadcasting department. Robert Bu- Harold L. Neal, who became president, Bertrandias, who resigned to become chanan, radio -TV group head, becomes ABC -owned radio stations, on June 4. foreign radio and TV development con- manager, and John F. Ball, program Mr. Schwartz had been with Westing- sultant in New York. Prior to joining executive, appointed director of pro- house Broadcasting Co. since 1959 ABC, Mr. Shollenberger was with CBS grams in newly formed broadcast de- serving as manager of Detroit office for News for 19 years and began career partment (see story, page 25). Ruth AM radio sales and as national sales with United Press in 1941. In 1960 he Jones in realignment becomes respon- manager for WBC, joining WINS in co- produced first Kennedy -Nixon de- sible for all network and station rela- 1962. Don B. Curran, general man- bate. tions including supervision of spot and ager, two San Francisco, also elected network buying for both radio and TV. Lord Hill of Luton, formerly con- servative member of Parliament Dr. Charles Hill, appointed chairman of Independent Television Authority which has regulatory powers over United Kingdom commercial television network. He succeeds Sir Ivone Kirk- patrick whose term ended last Novem- ber. Appointment runs initially until July 1964 when the present Television Act expires. It will be extended to complete five -year term when new tele- Mr. Schwartz Mr. Curran vision bill becomes law. Salary for Miss Jones Mr. Wilgus

For other personnel changes of the week see FATES & FORTUNES agreement with David Susskind to pro- Firestone, vice president and general Dick Powell Theatre, Rifleman and The duce at least six live entertainment manager, reported last Friday (July 12). Tom Ewell Show - into syndication. specials for station. He noted "banner" first year was Mr. Firestone said company plans to re- achieved in IO months of operation lease other series in future. since Four Star began to sell its off - Four E Star year shows network properties last September. &R gets bakery account sales of $5 million Company began with Zane Grey Baker Boy Bakeries has named En- Theatre, Target: The Corruptors, The yart & Rose Advertising, Los Angeles, Four Star Distribution Corp. closed Law and Mr. Jones, Stagecoach West as agency for its nationally distributed its first fiscal year on June 30 with sales and The Detectives. Last April, Four products. Radio, television and other total of more than $5 million, Len Star placed three additional series -The media will be used.

10 BROADCASTING, July 15, 1933 MAXIMUM RESPONSE -that's advertising efficiency.

WBALT, BALTIMORE "MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION"

NATIONALLY REPRESENTED BY EDWARD PETRY & CO INC. DATEBOOK

A calendar of important meetings and tories; "Relay" by Warren Schreiner of BETWEEN RCA; "Syncom" by Dr. Harold A. Rosen of events in the field of communications Hughes Aircraft Co.; "Comsat" by Wilbur L. Pritchard of Aerospace Corp.; "Commer- Indicates first or revised listing cial Communications Satellites" by Beards- ley Graham of Spindletop Research. JULY Aug. 23 -24- Oklahoma Broadcasters As- AVAl l.$ sociation convention, Western Hills State July 15 -House Communications Subcom- mittee hearing on broadcast editorializing. Lodge, Wagoner. Speakers include Okla- homa Governor Henry Bellmon, Ed Bunker, We're out selling between buys *July 15- Organization meeting of Texas president of Radio Advertising Bureau, television stations for proposed state as- and Robert Richardson, special counsel to , . , not just when avails are sociation of TV stations, Houston. the House Subcommittee on Investigations. submitted. We know every July 16 -Fifth annual International Radio Aug. 27 -Board of Broadcast Governors & Television Society fun day at Wykagyl hearing. Ottawa. personality on the stations Country Club in New Rochelle, N. Y. July 16- National Association For Better SEPTEMBER we rep, and why local Radio and Television (NAFBRAT) annual Sept. 5 -8- Annual fall meeting of West awards banquet, Wilshire County Club, Virginia Broadcasters Association, The accounts use them. Los Angeles. Greenbrier, White Sulphur Springs. July 17- Comments are due on FCC rule - Sept. 6 -7 -Fall meeting of Arkansas Broad- making to control development of AM and casters Association, Holiday Inn, North Our salesmen visit our stations. FM radio services. Little Rock. LeRoy Collins, NAB president, July 18- Effective date for FCC's new will be principal speaker. automatic logging rules, requiring daily, Sept. 6 -7- Arkansas AP Broadcasters As- five times a week inspection of trans- sociation. Speaker: AP Assistant General mitter facilities. Manager Louis J. Kramp. July 20-Florida AP Broadcasters annual Sept. 8- 11- Western Association of Broad- meeting, Cape Colony Inn, Cocoa Beach. casters annual meeting, Jasper Park Lodge, Fla. News panels in the morning, a lunch- Jasper, Alberta, Canada. Station Reps eon, afternoon tour of Cape Canaveral and an awards dinner at night. Sept. 9 -12 -New York Premium Show, New York Coliseum. July 20- 23- Twenty -third annual National Audio -Visual Convention, Sherman House, Sept. 10- Premium advertising conference Chicago. Keynote speaker will be George of the Premium Advertising Association of Murphy, vice president of Technicolor Inc. America, New York Coliseum. and former actor, producer and motion Sept. 10 -12 -Fall meeting of Electronic In- BOB picture industry spokesman. dustries Association, Biltmore hotel, New I York City. A S S O C A T E S July 22- Deadline for comments by interested parties in the FCC investigation of Sept. 11 -14- Eighteenth international con- 11 WEST 42nd STREET, NEW YORK 36, N. Y. changed rates for private telegraph and ference and workshop of Radio -Television CHICAGO LOS ANGELES SAN FRANCISCO telephone lines. News Directors Association, Radisson hotel. Minneapolis. July 25- 27- National Broadcast Editorial Conference (NBEC), co- sponsored by Henry Sept. 12-Luncheon meeting, Federal There's Nothing Puzzling About Grady School of Journalism and the Communications Bar Association. FCC Georgia Association of Broadcasters, at the Commissioner Lee Loevinger, speaker. Na- University of Georgia, Athens. Keynote tional Press Club, Washington. WMAL -TV's speaker is Representative Oren Harris (D- Sept. 12 -15- Annual fall convention, Mich- Ark.). Participants include FCC Commis- igan Association of Broadcasters, Hidden sioner Kenneth A. Cox; communications at- Valley. Gaylord, Mich. Hat Plan torney Theodore Pierson of Washington, Straw D. C.: Dr. Mary Ann Cusack, National As- Sept. 13- 22- International Radio, Television It's as simple as compound interest! sociation of Broadcasters; Ralph Renick, & Electronics Exhibition (FIRATO) at the vice president of WTVJ(TV) Miami: George R.A.I. Building in Amsterdam. Live TV pro- From June 2 to Campbell Jr.. executive vice president of grams will be broadcast from a special Peoples Broadcasting Corp., Columbus, studio to be set up at the show. This will August 31 you get a Ohio: and Howard K. Smith of ABC -TV. be carried out by the Netherlands Tele- vision Foundation in cooperation with Dutch July 28 -Aug. 1 -Radio Broadcast Seminar television channels. of Barrington Summer Conference. Bar- 25% BONUS rington College, Barrington, R. I. Lecturer Sept. 14 -15- Southwest Regional Confer- include: Dr. Eugene R. Bertermann. presi- ence, American Women in Radio and Tele- vision, Houston. IN FREE SPOTS dent, National Religious Broadcasters: Ralph Brent, president, Worldwide Broadcasting; Sept. 15 -16 -New York State AP Broad- 0n all spot purchases over Dr. Clarence Jones, chairman of board. casters Association, Gran -View motel, World Radio Missionary Fellowship (HCJB). Ogdensburg. Don Jamieson, president of the $300 per week Canadian Association of Broadcasters, will AUGUST All this plus WMAL -TV's big view- Aug. 4 -6- Atlantic Association of Broad- ing audience all summer long - casters convention, Newfoundlander hotel. additional exposure without ad- St. John's, Newfoundland. NAB conference dates `Aug. Effective ditional cost. Programs figured on 5- date for new Emergency National Association of Broad- the same basis. Frequency Broadcast System, which will eventually casters fall discount allow all radio stations to stay on air conference dates: Oct. 14 -15, rates not affected. Check Harring- during war alert (BROADCASTING, Statler- Hilton hotel, July 8). Hartford, Conn. ton, Righter & Parsons, Inc. for Aug. 11 -15- Second annual NCTA Man- Oct. 17 -18, Leamington hotel, Min- full details. agement Institute, sponsored by National neapolis. Community Television Association in co- Oct. 21 -22, Pittsburgh Hilton hotel, operation with the extension division of Pittsburgh. University of Wisconsin, Madison. Oct. 24 -25, Americana hotel, Miami Beach. Aug. wmal-tv 19- Eighth annual Distributor -Manu- Nov. 14 -15, Dinkier- Andrew Jack- Evening Star Broadcasting Company facturer -Representative conference, Jack son hotel, Nashville. Washington, D. C. Tar hotel, San Francisco. Chairman of the Nov. 18 -19, Texas hotel, Fort conference planners is Elvin W. Feige, Worth. president of Elmar Electronics of Oakland. Nov. 21 -22, Denver Hilton hotel, Represented by: Denver. Aug. 20- 23- Western Electric Show and HARRINGTON, RIGHTER & Convention Nov. 25 -26, Fairmont hotel, San (WESCON), San Francisco's Francisco. PARSONS, INC. Cow Palace. Papers include: "Telstar" by Irwin Welber of Bell Telephone Labora-

12 BROADCASTING, July 15, 1963 The Words of Love and Life. No matter what your wish or need, or the hour, the telephone is always there to serve you -within the reach of your hand. Woven Together by Telephone

Daily, as on a magic loom, the activities of millions of people are woven together by telephone. Home is linked with home. Business to business. Without the telephone, time and space would rush between us and each would be so much alone. And so many things would not get done.

One reason Americans use the telephone so We will continue to grow to meet the needs much is because the service is quick, dependable, of the nation and keep probing for new knowledge reasonably priced and within reach of all. and new ways to serve you better. In just a little more than twelve years the And do it with the courtesy, consideration number of Bell telephones has nearly doubled. and good will that have always been so much The prospects are bright for still further progress. a part of Bell telephone service. BELL TELEPHONE SYSTEM Owned by more than two million Americans

13 BROADCASTING, July 15, 1963 METRO- GOLOWYN -MAYER TELEVISION PRESENTS be the speaker at the Sunday evening BROADCASTING PUBLICATIONS INC. banquet. Sunday afternoon and Monday PRESIDENT SOL TAISHOFF morning will be taken up with business VICE PRESIDENT MAURY LONG sessions, followed by a tour of the St. VICE PRESIDENT EDWIN H. JAMES Lawrence Seaway aboard a U. S. Coast SECRETARY H H. TABR TREASURER B. T. TAISHOFF Guard vessel. COMPTROLLER IRVING C. MILLER Sept. 15- 17- Louisiana Association of ASST. SEC.-TREAS. LAWRENCE B. TAISHOFF Broadcasters convention, Sheraton Charles hotel, New Orleans. INERM BROADCASTING Sept. 17-Annual stockholders meeting, THE BUSINESSWEEKLY OF TELEVISION AND RADIO Rollins Broadcasting Co., Bank of Delaware Building, Wilmington, Del. Executive and publication headquarters: BROADCASTING -TELECASTING Bldg., 1735 DeSalee Sept. 17 -19- American Association of Ad- Street, N.W., Washington, D. C. ZIP code vertising Agencies' western region meeting, 20036. Telephone: 202 Metropolitan 8 -1022. Mark Hopkins hotel, San Francisco. EDITOR AND PUBLISHER ' Sept. 23 -25- Nevada Broadcasters Associa- Sol Taishoff tion first annual convention, Hotel Sahara, Las Vegas. Editorial View trom the Lion's Den OCTOBER VICE PRESIDENT AND EXECUTIVE EDITOR Oct. 1- Advertising Research Foundation's Edwin H. James conference, Hotel Commodore, New York. EDITORIAL DIRECTOR (New York) Rufus Crater International Velvet Oct. 13- 18- Ninety -fourth convention of the Society of Motion Picture and Tele- MANAGING EDITOR Selling made -in- America television provision Engineers, Somerset hotel, Boston. Art King SENIOR EDITORS: grams around the world is becoming a very J. Frank Beatty, Bruce Oct. 14-18- Fifteenth annual fall conven- Robertson (Hollywood), Frederick M. Fitz- busy business. The rough edges in com- tion of Audio Engineering Society, Bar- gerald, Earl B. Abrams, Lawrence Christo - bizon Plaza hotel, New York. pher (Chicago) Dawson Nail; ASSOCIATE munication have been smoothed. Even the EDrrons: of George Darlington, Leonard Zeiden- TV trade papers are rushing Oct. 17- 18- American Association Ad- berg; STAFF Warms: Sid Booth. Sherm out special vertising Agencies (AAAA) central region Brodey, Gary Campbell, Jim deBettencourt, international issues (four here and two meeting, Sheraton hotel, Chicago. Larry Michie; EDITORIAL ASSISTANTS: Tanti overseas have knocked on door in Oman, Judi Sue Robin. Chuck Shaffer; our the °Oct. 18- Indiana AP Radio -TV Associa- SECRETARY TO THE PUBLISHER: Gladys Hall. past month). This is an enlightening exper- tion, French Lick. ience as well as lucrative business. It's Oct. 20 -21- Meeting of Texas Association Business not the same as selling in South Dakota. of Broadcasters, Cabana hotel, Dallas. VICE PRESIDENT AND GENERAL MANAGER Oct. 28- 30- National Electronics Confer- Maury Long MGM -TV programs are now sold in 32 ence, McCormick Place, Chicago. The dead- VICE PRESIDENT AND SALES MANAGER line technical papers countries. Our man in Manila, for the submission of Winfield R. Levi (New York) or Paris, or to the Program Committee is Islay 15. Mexico City, or Tokyo has been busy on H. W. ASSISTANT PUBLISHER Papers should be submitted to Dr. Lawrence B. Taishoff the spot -to say nothing of our sales man- Farris, EE Dept., University of Michigan, Ann Arbor (Telephone: 663 -1511, ext. 3527). SOUTHERN SALES MANAGER: Ed Sellers; PRO- ager in New York, Dick Harper. (We won- DUCTION MANAGER: George L. Dant; TRAFFIC NOVEMBER MANAGER: Harry Stevens; ADVERTISING ASSIST- der if the phone company shouldn't look ANTS: Robert Sandor, Carol Ann Jenkins, into the market for an international Yellow Nov. 1 -2- Oregon Association of Broad- Ken Albright; SECRETARY TO THE GENERAL MANAGER: Doris Kelly. Pages.) But how do you sell your programs casters convention, Hilton hotel, Portland. COMPTROLLER: Irving C. Miller; ASSISTANT world -wide? MGM -TV with its own foreign Nov. 1- 2-Grand Ole Opry 38th anniversary AUDITOR: Eunice Weston. sales force plus the International Division celebration, Nashville. Agenda includes expanded seminar of sales and programing. Publications and Circulation add up to 158 world -wide offices. That's a Nov. 4-5- Central Canadian Brpadcasters DIRECTOR OF PUBLICATIONS good spread in the market place. Also, that Association management and engineering John P. Cosgrove Metro -Goldwyn -Mayer movie image makes convention, Royal York hotel, Toronto. CIRCULATION MANAGER: Frank N. Gentile excellent background music for the televi- *Nov. 6- 7- American Association of Ad- CIRCULATION AssxsTANTs: Edith Liu, Dave (AAAA) Lambert, German Rojas, Joan Chang, Bruce sion era. Add a wide variety vertising Agencies eastern annual of programming meeting, Waldorf- Astoria, New York. Kennedy, Marc Beaulieu. (not counting movies) that's available and *Nov. 10 -12 -ACRTF Convention, Quebec Bureaus it's a world of TV entertainment from which City, Canada. the overseas buyer has to choose. All from New York: 444 Madison Avenue, ZIP code *Nov. 17- 20- National Association of Edu- 10022. Telephone: 212 Plaza 5 -8354. a single source. cational Broadcasters national convention, EDITORIAL DIRECTOR: Rufus Crater; BUREAU Hotel Schroeder, Milwaukee. NEWS MANAGER: David W. Berlyn; ASSOCIATE. Some interesting choices have been EDITOR: Rocco Famighetti; STAFF WRITERS: *Nov. 17 -20- Broadcasters Promotion As- John Gardiner, Phil Grose, Larry Littman, made. Somehow, you can picture National sociation annual convention, Jack Tar Ellen R. McCormick. ASSISTANT: Frances hotel, Velvet jumping across a New Zealand tele- San Francisco. Joseph P. Constantino. Bonovitch. KTVU (TV) Oakland -San Francisco, is VICE PRESIDENT AND SALES MANAGER: Winfield vision screen. And there's a sort of ultimate convention general chairman. R. Levi; EASTERN SALES MANAGER: Don Kuyk. logic in finding Northwest Passage playing INSTITUTIONAL SALES MANAGER: Eleanor R. *Nov. 20-American Association of Adver- Manning; ADVERTISING ASSISTANT: Barbara in the Far East. But how does an unveiled tising Agencies (AAAA) east -central re- Kolar. daughter in Father of the Bride come gion meeting, Stotler Hilton, Cleveland. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6 -4115. through in Bagdad? Do the Italians like Sam Nov. 22- National Academy of Television Arts and Sciences, New York chapter, SENIOR EDrroR: Lawrence Christopher; Mm- Benedict because he works in San Fran- holds "Close -Up" dinner and show lam- WEST SALES MANAGER: Warren W. Middleton; ASSISTANT: Rose Adragna. cisco, the home of Joe DiMaggio? There's pooning comedian Jackie Gleason. Hilton hotel, New York. Hollywood: 1680 North Vine Street. ZIP the interesting case of the Eleventh Hour code 90028. Telephone: 213 Hollywood 3- *Nov. 22 -23- Combined meeting of Wis- in Nigeria. Should the Thin Man series with 3148. consin Associated Press newspaper and Seams EDITOR: Bruce Robertson; WESTERN Peter Lawford be counted as unofficial broadcasting members, Milwaukee. SALES MANAGER: Bill Merritt; ASSISTANT: Gail Peace Corps efforts in Argentina, Peru and Learman. DECEMBER Toronto: 11 Burton Road. Zone 10. Tele- Uruguay? A good sales point was made in Dec. 3-5--Winter conference of Electronic phone: 416 Hudson 9 -2694. ConszseoNENT: selling landlocked Hungary The Islanders. Industries Association, Statler -Hilton hotel, James Montagnes. Los Angeles. Interesting this international TV busi- BROADCASTING Magazine was founded in 1931 *Dec. 5-6--Fourteenth annual conference by Broadcasting Publications Inc., using the ness. Our Gang in Rhodesia. Cero Uno in of the Professional Technical Group on title, BaoADCAssrnrc-The News Vehicular Magazine of Venezuela (that's the Spanish title for a Communications, Adolphus hotel, the Fifth Estate. Broadcast Advertising Dallas. was acquired in 1932, Broadcast Reporter in new series not yet released in the U.S.A.). 1933 and Telecast in 1953. BROADCASTINC- Cartoons in Arabic, German, Japanese and JANUARY 1964 TELECASTING was introduced in 1946. Finnish. Which is a good place to end up. Jan. 21-23--National Religious Broadcasters Reg. U. S. Patent Office convention, Mayflower hotel, Washington, Copyright 1963: Broadcasting Publications Inc.

14 (OPEN MIKE) BROADCASTING, July 15, 1963 Only the sunshine covers South Florida better than WTVJ

South Florida's Largest Daily Circulation TV WTVJ A WOMETCO ENTERPRISES, INC. Station KV0 ,-TV

IWF G1-TV Represented Nationally `! ; by Peters, Griffin, Woodward, Inc. 1(Alfi íate) Harlequin- and -Host Chrysler Theatre." Quickly, now, which has more facets -the Hope Not that he has any intention of deserting the Diamond or the Hope Robert? variety programs with which he's so warmly iden- It's no contest, really. And viewers soon will tified. Fact is he'll be doing five of these next sea- be seeing still another side of the fellow who's son, along with two comedy- dramas in which he'll already distinguished himself as a comedian, star and a 90- minute Christmas special. These singer, golfer, political analyst, camp -follower and eight programs are grouped under the title, Crosby- detractor. "Chrysler Presents a Bob Hope Special." For next season Robert will be host of NBC -TV's Even at this stage in its preparation, the brand -new drama series, "Bob Hope Presents the "Chrysler Theatre" shapes up as one of next season's outstanding drama series. Stuart Whitman will head the cast. One of its presentations will star Jason Robards, Obviously, Host Hope will be in pretty good Jr., in "One Day in the Life of Ivan Denisovich," company. We'd say the Chrysler programs will be an adaptation of Alexander Solzhenitsyn's best- in pretty good company, too, for they'll be part of selling novel. For Robards, the performance will a schedule that ranges from established favorites mark a first appearance on film for television. like "The Virginian" and "Sing Along with Mitch" Another of its plays will be Rod Serling's "A to showroom-fresh entries like the "Mr. Killing at Sundial," the author's first television Novak" dramas and Imogene Coca's script in three years this side of "The Twilight "Grindl." It takes no telescopic lens to 13 Zone." Melvyn Douglas, Angie Dickinson and foresee a banner NBC -TV season. Look to NBC for the best combination of news, information and entertainment. RADIO - OPEN MIKE Ability and perception to the affidavit. What other business is

there when . an affidavit must accom- EDrroR: I've had some interesting company a statement, attesting to the state- ANSING ments and notes-very flattering and ment's veracity. This is another prac- Lv much too complimentary (MONDAY tice that came about without anyone 1320 MEMO, July 1). Rather than accepting asking why. -Charles E. Wright, man- your thanks for writing the piece, I ager, wBvs Canton, Ill. want to send you mine, for being given the opportunity. Please accept them. Omitted sponsor I enjoyed doing it. -Helen Moeller, EDITOR: We sell Allen & Reynolds Inc., Omaha, Neb. note an item on the -out of the American Football League games WHOOPING EDITOR: The MONDAY MEMO indicates on ABC-TV and a listing of the spon- that Helen Moeller is a woman of great sors for next season (BROADCASTING, ability and deep perception. How could June 24). You do not, however, include any man disagree with the last two para- our very good client, the American Gas graphs-particularly the final sentence Association.Francis C. Barton Jr., with reference to public taste? Perhaps vice president and general manager, the continual repetition of her ideas radio and television, Lennen & Newell will eventually convey to our friends on Inc., New York. NEW 1963 the FCC that, at least to some degree, the public interest is a matter for the Grateful for accolade public to have a voice in. Bert Fer- EDITOR: Hooray for Marc L. Spector, guson, executive vice president, WDIA U. S. Navy Recruiting Aids Facility, Memphis. U. S. Naval Station, Washington (OPEN Expense paid trip to Maine MIKE, June 24). To my knowledge this is the first time the broadcasting indus- HOOPERM6 EDITOR: RICHARD A. R. PINKHAM (MON- try has been accorded such an accolade. DAY MEMO, July 8) WOULD BENEFIT We cannot help but be grateful that FROM STATION OPERATION EXPERIENCE someone in our nation's capitol is aware TO THE EXTENT THAT ARTICLES SUCH AS that the broadcasting industry really HIS WOULD BE BASED ON REALITY. IF tries to render a public service. Our in- HE IS 'UNNERVED' TO FIND ONE GROUP'S dustry is not nearly as dedicated to "fee PROFIT 68.8*% IN THE FIELD IS 43% . . . HE grabbing" as some of the congressmen, WILL BASE senators More than three times the HIS CONCLUSIONS ON EX- and certain members of the TREMES UNTIL FCC would have you believe. total audience of all other SUCH TIME AS HE GETS Mason AWAY FROM MAD AVENUE AND VISITS Dixon, owner- manager, KFTM Fort commercial Lansing Metro A REAL LIVE STATION. WOAN -TV IS PLEASED Morgan, Colo. Radio stations combined. TO OFFER PINKHAM AND HIS FAMILY AN Mid -South report ALL EXPENSE PAID WEEK IN . . . 14.3 MAINE 10.1 THIS SUMMER DURING WHICH TIME A EDITOR:... [The Mid -South report is] DESK IN OUR OFFICES AND A VOICE IN a pleasant reference document for in- II 3.8 3.0 THE MANAGEMENT OF THE PROPERTY dustrial developments in that area. - WILL BE GIVEN TO HIM CHEERFULLY. Gordon W. McBride, technical coordi- HE MUST BE READY TO PARTICIPATE IN nator, Union Carbide Chemicals Co., Station All Station Station Station ACTUAL STATION OPERATION, AND, IN Washington. WILS A B C Others THIS WAY WE HOPE WILL SHARE IN THE CHALLENGES AND REWARDS OF WORKING EDITOR: I wish to commend you on the * Jan. -Mar. '63 Hooper (Noon to 6 p.m.) WITH OUR 80 DEDICATED BROADCAST EM- accuracy and clarity in the Alabama PLOYES. -Gene Wilken, vice president. article. -Leonard Beard, director, Ala- LANSING Metro (3 counties) WGAN- AM -TV, Guy Gannett Broadcast- bama Planning & Industrial Board, 14th in $ sales per household ing Service, Portland, Me. Montgomery, Ala. State Capitol EDITOR: perhaps Michigan State University Are they really needed? ... the food wasn't Oldsmobile plus other industry exactly to your liking or perhaps it was EDITOR: It is noted that a better proof too warm because you certainly did not MID -MICHIGAN'S BIG of performance is wanted (BROADCAST- do justice towards New Orleans. Any- ING, one who read your article would NO. 1 RADIO BUY July 1). It appears a uniform think billing system would expedite the proc- New Orleans is a hick town instead of being RADIO essing of paper work by agencies. But the largest city in the South... . has anyone ever asked why it should be Fred Berthelson, vice president and gen- necessary to provide an affidavit of per- eral manager, WTIX New Orleans. formance? A statement should be all EDIroR: You have handled a diffi- that an agency should require. ... When cult situation with delicacy and finesse the statement is rendered, there should seldom seen in national publications. be little doubt - on the station's part or Gilbert M. Dorland, president, that Nash- 1320 (5000 WATTS) of the agency, that the advertising ville Bridge Co., Nashville. was rendered accordingly. If a station Representatives: [ Reprints of the Mid -South market study is dishonorable in the rendering of the are available at 35 cents each; 30 cents each Venard, Torbet & McConnell, Inc. in quantities of 100 to 500, and 25 cents each statement, the dishonor will carry over over 500.] 18 BROADCASTING, July 15, 1963 It's Chun-King! The Chun-King Corpora- tion in Duluth, world's largest producer of American-oriental foods. Take a second look at the Duluth-Superior-PLUS market -it's bigger than you think! Bigger be- uause KDAL-TV now delivers Duluth- Superior-plus oovera8e in three states and Canada-through 18 licensed translator stations! lt all adds up to a quarter of a million TV homes in the Duluth-Superior-PLUS area -second largest market in both Minne- sota and Wisconsin-and only KDAL delivers it all! Duluth-Superior-Plus 2nd largest market KDALN in both Minnesota AWGNSTA770N and Wisconsin rp

KDAL-CBS-RADIO-TELEVISION 3 REPRESENTED BY EDW. PETRY & CO., INC. AND IN MINNEAPOLIS/ST. PAUL, BY HARRY S. HYETT CO. MONDAYMEMO from JOHN A. WAITE, Mogul Williams & Saylor, New York

A new approach for informational TV shows

Just about everyone agrees that New- erally true whether the program is to serve as the catalyst in bringing tc ton Minow's "vast wasteland" speech slotted in fringe or prime time periods. gether the three networks in a Publi was one of the most influential and pro- But since the ultimate battleground will Service Programing Time Pool. One c vocative utterances in the annals of be in the hours between 7:30 and 11 more prime hours each week would b mass communications. Unfortunately it p.m., we'll localize our plan to prime set aside by the networks for publi has also become one of the most over- evening time. service programs to be aired simultam worked and over -abused cliches of the Proponents of the public service pro- ously. Each network would develop ii past 15 years. graming concept are quick to dismiss own programing for the period. Perhaps the time has come -now that the uneven match -ups with a shrug. Network competition would not b a new FCC reign is in its infancy -to They will point to the respectable minor- affected in the slightest, to reply in ac bury the metaphor and revive the idea ity of so -many million viewers who for- vane to anticipated criticism. If an behind it. Or at least one facet of the sake the entertainment for the docu- thing, it would be enhanced. But th idea: public service programing on net- mentary. This is either wishful thinking kind of competition that pits Howar work television. or the rankest kind of self- delusion. K. Smith against What's My Line woul As we see it, hypocrisy and segrega- By now it should be apparent that come to an end. The end -result woul tion are two sides of the public service (1) a sizable percentage of the docu- be beneficial in many ways. coin. Of segregation, a TV critic for a mentary viewers would not have tuned The Howard K. Smith program c New York newspaper put it best when in to the entertainment programs under highly personalized news analysis is he wrote several weeks ago: any circumstances. This leads to the case in point. His sponsor obviousl "Television apartheid ... is the sep- obvious conclusion that (2) most of chose to back Smith's program becaus aration of broadcasting time into hours the documentary audience is but a small it seemed to meet the company's coi devoted to entertaining America-the part of the public that should be reached porate image requirements, and was de best peak viewing time -and the mar- by public service programs. The vast signed to reach a discriminating an ginal hours niggardly allotted to inform- majority of the public will choose the specialized audience of "thinking" view ing America." Andy Griffith Show to Winston Chur- ers. ABC's aim was high, if futile, i When the networks schedule a public chill's memoirs every time. slotting the show in prime Sunday nighi service program in fringe time, they are On numerous occasions, network tel- time. Recently, however, Mr. Smit practicing apartheid. But they are also evision has demonstrated that it plays bid his audience adieu with a somc being honest with all concerned. In ef- a vital role in American life. Take the what bitter observation that 4 millio fect, they're saying that informative, Kennedy -Nixon debates and the presi- television viewers are considered fa nonentertainment programs have no dential election as two examples. Both less significant than 4 million reader business competing against Lucille Ball events shared one common condition: of the Soviet house organ, Pravda. or the Beverly Hillbillies. We couldn't three -network coverage. Possibly a por- Bitter or not, Mr. Smith has ever agree more. tion of the public would have preferred right to question a system that place Sop To The FCC However, a sizable entertainment to watching Kennedy de- him opposite John Daly's troupe of well share of all public service programing feat Nixon. But the fact remains that trained quipsters on CBS, and the star does happen to be slotted in peak view- a viewer bent on singing along with studded duPont entertainment on NBC ing hours. And it's precisely at this Mitch while all network cameras were I put it to the house for a vote c point where candor may be pre -empted focused on a major news event would confidence. Isn't it prudent to avoi by hypocrisy. When a network's moti- have had to settle for a phonograph burdensome governmental restriction vation centers on expediency rather record. And that's as it should be. and controls by offering to cooperat than high -mindedness (placating critics We're not suggesting an average pub- now with a sensible plan for publi in high places), the scheduling of an lic service program can be compared service programing? Call it a systemati informative public service vehicle with a presidential election. We do sub- program of pre-emption, if you likc against the opposition's blockbusters un- mit that network unanimity may be the Whatever it's called, Newton Minos fortunately nets down to nothing more only way to expose the public service will be remembered for more than than a sop to public opinion and the type program to the mass TV audience. two -word catch phrase if the network FCC, a sterile exercise in corporate Pool Plan I would call on the FCC would unite on this single issue. imagery, at best. In either case -segregation or hypocrisy-a problem has been created for the broadcasting industry. One doesn't John A. (Jack) Waite is vice president for need a crystal ball to predict with marketing and client services at Mogul equanimity that government interfer- Williams & Saylor agency in New York. ence awaits the networks if a solution is In addition he serves as account group not forthcoming. To avert onerous re- supervisor for Maradel Products, a TV -ori- strictions, we suggest a simple plan ented cosmetics and toiletries account. that would both satisfy the public's need Before joining MW &S earlier this year to be informed, and the governmental he was a vice president at Grey guardian of the public's "interest, con- Advertising venience and necessity." where he supervised accounts of P. Loril- lard and Block Drug. A graduate of Niag- The American public has been spoon - ara University, he has been in fed public service programing as if it advertising since 1948. were castor oil. And like the rebellious child, the public has, for the most part, rejected the stuff. This has been gen-

20 BROADCASTING, July 16, 196; IT TAKES RPM...

TO MOVE

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WELI5000 WATTS THE SOUND OF NEW HAVEN 960 KC

BROADCASTING, July 15, 1963 21 Courtesy of The Detroit Inelituts of Arts

"RIDER" in a class by itself a 10J-áinch tall brou Etruscan figure found on the Adriatic coast of liai, dates from the 5th century Masterpiece - exceptional skill, far-reaching values. This is the quality B. C. Once mounted on a /orle, now last, it closely of WWJ radio -television service -in entertainment, news, sports, information, rernthle figures on the Parthenon fries in and public affairs programming. The results are impressive -in audience loyalty Athens. Sculptor unknown. and community stature, and in sales impact for the advertiser WJaild WWJ-TV on WWJ Radio and Television. THE NEWS STATIONS

Owned and Operated by The Detroit News Affiliated with NBC National Representatives: Peters, Griffin, Woodward, Inc.

22 BROADCASTING, July 15, 1963 SIBROADCASTING THE EUSINESSWEEKLY OF TELEVISION AND RADIO July 15, 1963, Vol. 65, No. 3 RATINGS ARE STILL AGENCY BEACON Most programs will rise or fall by numbers again this year Some new shows may get longer chance to prove their worth Better research may result from Harris hearings on the Hill

The ratings ruckus that's swirled Though there were gradations of Sam Vitt, vice president in charge of about the television industry this year opinion at the agencies concerning the media and programing at the agency, is expected to have little material effect role of ratings in future network pro- examines the effect of the Harris com- on decisions advertising agencies will gram sponsorships, these were the main mittee hearings on the use of rating make next winter in network program points made: services in some detail. The memo says sponsorship. The overwhelming majority of in part: Millions of dollars ride on the deci- agencies feel the importance of ratings "All in all, while these hearings have sions agencies must make for their will continue. Not one agency indicated created quite a stir stemming principally clients on the retention -or abandon - it would entirely discard ratings in from the very nature of the investiga- ment-of program sponsorships. evaluating a program's strength. tion and the fact that several isolated There is a belief rating situations received considerable notorie- in practice, a program's ability to that the services will improve through better ty, we feel that the rating services, on sustain or build an audience, as traced research techniques and data in areas the whole, are doing a reasonably good by the ratings for the first few weeks, not now collected. job for the purpose to be served. If weighs heavily in the decision- making Agencies insist that ratings in the you envision a scale on which 100% process, which also takes in several other factors. There's little doubt that the audience record of most shows early in the fall helps spell their fate for the remainder of the season as well as for future scheduling. Little Change Despite criticisms directed against ratings as a measurement of audience, the agencies, by and large, will continue to rely upon them to nearly the same extent in the coming season as they have in the past. This is the predominant viewpoint found in a sampling last week of leading television agencies. Views representing a cross -section of media and programing executives were collected. Peter Bardach Sam Frey Sam Vitt rec- ratings an important Only one out of every three execu- will not use capri- ... the only track ... tives polled felt that the ratings hulla- ciously . . . ord... tool ... baloo would have any effect on their buying decisions, come next mid -No- vember or early December. future, as in the past, will be used equals the ideal, prior to the hearings, merely as a guideline and will not be we pegged the rating services we utilize This particular segment of agency the sole factor in forming a decision to at about 80 %; we still rate them there. thinking, though in the minority, held drop or continue a show. They cite "Nothing of which we are aware has open the possibility that a faltering TV such other considerations as the pro- occurred in these hearings to change program may now be given a greater gram's prestige value, its qualitative ap- or revise our evaluation of ratings. chance -in terms of time -to demon- peal and its writing and production They have never been perfect (nor strate what it can do to attract audience caliber. have they ever claimed perfection) and over the long pull. A minority opinion is that some they still aren't. But when used proper- One executive went so far as to say programs in the "iffy" area will be ly by competent, experienced personnel, that the ratings situation could eventu- given an opportunity to build up before they can serve as an important tool for ally have a "vital effect" on his agency's being dropped summarily as has hap- effectively and efficiently investing cli- program- buying procedure. pened to some programs in the past. ents' advertising dollars. Should such a feeling spread among Internal Memo The recent Harris "As a result of these hearings, how- more agencies, buying decisions in net- committee hearings into the rating serv- ever, we feel that the industry can ex- work programing could be radically ices have precipitated considerable dis- pect to see significant changes not only altered. But, a substantial majority of cussion and analysis in agency circles. in the existing services but also the buying executives say: "Not a chance An internal memorandum prepared for advent of new competition which will, -what else have we got ?" Doherty Clifford, Steers & Shenfield by hopefully, tend to raise our evaluation

BROADCASTING, July 15, 19E3 23 RATINGS ARE STILL AGENCY BEACON continued been aware of their shortcomings and took their margin of error into consid- of them above the 80% referred to. TV -radio director of a major agency: eration. If anything, we were a bit in Primary Tool "Broadcast ratings, "I think the ratings rumpus is going to surprised at the number of people the who the in our opinion, will remain with us as have a very vital effect -perhaps not in business were surprised at long as advertisers can select individual the next buying period which comes up revelations of the hearings. programs and/or spots both nationally in November -December, but certainly "We use other considerations in eval- and locally. These ratings will serve as in the long run. Agencies are going to uating our program buys -program a primary tool for discriminating among be more inclined to let programs have a content, time of day, compatibility of those individual broadcast elements. In chance to build audiences. This is due program content with commercial mes- the future, however, we anticipate that to the increasing recognition of the fal- sage and still others. Research into ratings will be sharpened through better libility of ratings. A lot of shows hover sales reactions to a specific program is research techniques and amplified around a 25 share figure, often con- almost impossible because there are through data collected in the areas of sidered the cut -off point for a program. hardly any national advertisers which don't use many media-not just TV, and advertise on several TV shows, not just one." Nielsen announces NTI changes Peter Bardach, assistant radio -TV media director at Foote, Cone & Beld- A. C. Nielsen Co. last week an- children by income and occupation ing acknowledged that for the most nounced what it said was a number of head of house. All 11 NTI mar- part, audience size will be the primary of substantial and important changes ket "breaks" will be included in each consideration in weighing the merits of in the Nielsen Television Index complete report. most TV shows. He expressed the (NTI) reports. This data information on TV hope, however, that as a result of events The changes will be effected be- program audiences will be provided of the past few months that ratings will fore the start of the new TV season, three weeks sooner than it was sup- not be used as "capriciously" as in the the Nielsen company said, adding plied in the past because of the es- past. He ventured there was a possi- they will incorporate also suggested tablishment of a new and separate bility that the borderline area will be improvements from NTI users. "fast market -section ratings report." expanded slightly so that several points The company noted that some im- Daytime program ratings will decide the fate of a given program, provements will mean that "rating will be expanded to report a rather than a decimal point. trends for new programs can be audiences on program, James E. vice for established more quickly." or maximum composite Hanna, president & com- To accomplish this, sponsored station lineup, as well as radio -TV of N. W. Ayer Son, Nielsen has rat- changed its nonreporting week the current sponsor or individual mented that the "hullabaloo over that sponsor occurs in October month during lineup basis. ings won't make any difference." He -a said Ayer believes in the rating systems which the fall TV season is well To better alert users of the re- since they are "the best things we have underway -to a week in August be- ports when pre -emptions "have sub- fore the new season's start. (Nielsen stantially reduced a program's line- right now," but added that they are has four nonreportable weeks in the up," ratings based upon these "typi- only part of the agency's evaluation of programs. will used year which permits a catching up in cal" line -ups will be "flagged" on the He said ratings be in processing data. These weeks fall in grid pages. at Ayer as they have the past. `Negligible' Effects Leslie L. December, June and April in addi- Nielsen, it's reported, is also con- Dunier, tion to August.) sidering costs involved in adopting vice president in charge of radio -TV Other changes: still further changes recommended for Mogul, Williams & Saylor, con- in- Demographic data in the full by users, including a more rapid tended that the effect of the ratings NTI service will be expanded by ad- turnover in the national sample as vestigation will be "negligible" insofar ding three new market "breaks," the well as the problem of maximum as programing decisions are concerned. breakdowns to include age of child, time zones. His view is that agencies will continue to make their decisions primarily on the basis of audience as they have in the past. perception, demography and brand us- I think more of these shows will be John Ball, director of programs, age." given a longer chance." broadcast department, J. Walter The range of other advertising agen- Sam Frey, vice president and media Thompson Co., reported that JWT's cy opinion, in the main, did not differ director of Ogilvy, Benson & Mather, attitude toward the basic rating services sharply from that offered by Mr. Vitt did not anticipate any basic changes but has not changed. He indicated they will although certain officials touched on added: "There will be some hedging serve the same role they did in the past other aspects of the ratings situation. and perhaps superficially some people -no more, no less. Mr. Ball said rat- Some of the representative agency will say programs may last longer with ings are only one factor of several con- views: less emphasis on ratings. But speaking sidered by JWT in deciding whether or A vice president and media director practically, it's the only track record not to sponsor a particular TV program. of a medium -sized agency: "I believe the agencies have for the programs. A similar view was voiced by Frank the net effect is going to be an improve- "The ratings hearings pointed out Kemp, senior vice president and media ment in rating service methods and a two things: some sloppiness on the part director of Compton Advertising. He higher accuracy in reports. But I don't of the raters in the method of execution said the future use of ratings has not think the criteria for picking programs and some cases where agencies and ad- been a subject of lengthy discussion at are going to change. We are still going vertisers were too literal in their in- Compton. The agency, he said, has to need something more concrete than terpretation of the ratings." used audience ratings primarily to dis- conjecture and this will be, as always, John Egan, vice president and radio - cern a trend -to ascertain whether a supplied by rating services." TV director of Doyle Dane Bernbach: given program's audience seems to be Longer Chance Typical of the "We are not materially changing our declining or growing. The qualitative minority opinion was the analysis of a approach to ratings. We have always audience of a show, its production (BROADCAST 24 ADVERTISING) BROADCASTING, July 15, 1963 Leslie Dunier Frank Kemp Bern Kanner George Polk ... effect of hearings will be ratings to discern ... programs will get ... many important factors negligible .. . trends . . . chance .. . considered ... value and its prestige appeal and its starting this fall, may consider other dent said his agency intended to use costs are other considerations weighed factors than ratings. He proposed that ratings as a guide as it has done in the by Compton, Mr. Kemp said. agencies conduct studies of their own past. He claimed networks have control Other Factors Bern Kanner, vice to gauge sales reaction to a particular of the programs and "it's up to them president and manager of media at TV show, and added: "perhaps agen- as to how long a show stays on the air." Benton & Bowles, explained advertiser cies and advertisers will be a little more Another program executive at decisions on whether or not to continue tolerant toward their shows in terms another large agency claimed that criti- short -term buys past January depend of giving them more time. I would cism of ratings were on a local and not also on other factors besides ratings. like to think this will come with the on a national level. He said his agency He said most programs on the networks new season." intended to use Nielsen as it has in reach an audience level during the first A radio -TV programing vice presi- the past. five or six weeks and usually this level will not fluctuate during the remainder of the season. But, he said, there's a good possibil- JWT SHUFFLES DEPARTMENTS ity that a program in the so- called "middle ground" of audience share may Integration of network and spot radio -TV buying now survive for a longer period of time. new economic patterns Agencies, he predicted, may not be so based on broadcasting's quick in the future as in the past to Chief effect of a revamp in radio -TV and JWT bills the most radio -TV for discard an investment in a program functions at J. Walter Thompson Co. clients (estimated at more than $130 that is neither a sure hit nor certain will be to discourage all -media buying million in 1962), the Thompson com- miss. by integrating network and spot pur- pany has been noted for its mixed George Polk, vice president in charge chasing under a new broadcast depart- classification of buyers. The agency has of TV -radio programing and planning ment. continued to lean toward the broadcast at BBDO, saw little change in agency Among the major broadcast agencies, specialist, its buying departments sepa- evaluation of network program ratings rated according to media but operating but he said most major agencies are for account groups. careful in the use of such data. Said ARB signs six agencies As formerly practiced, planning for Mr. Polk: "There's nothing better avail- all media had been accomplished at the able. Abuses are not so great as people The American Research Bu- associate media director and upward in Washington think." reau reported last week that six level, although some senior timebuyers Mr. Polk noted that the validity of advertising agencies have signed often were consulted to assist in strategy. national ratings had never been serious- as clients to ARB's expanded au- Strategy and Execution In the newly questioned. He said most criticism dience measurement service. New ly instituted broadcast department, for voiced has been directed chiefly against subscribers are Doherty, Clifford, which top appointments were an- local and radio measurements. He said Steers & Shenfield; Fletcher Rich- nounced last week (WEEK'S HEADLINER, there were many other factors, some ards, Calkins & Holden; Fuller & page 10), the media department will more important than ratings, which Smith & Ross; Ketchum, Mac- continue to formulate media strategy must be considered. Leod & Grove; Morse Interna- and planning. But the buying in broad- Still another agency man said the tional and J. Walter Thompson, cast or execution of the developed ratings situation makes for "conversa- Chicago. strategy will now be concentrated solely tion at tea" in Washington. ARB recently announced plans in the broadcast department. In addition to the agencies identified, for a double sample size in all In practical application, this is what's such network TV advertising majors as market reports, effective Sept. 1, happening at JWT: Timebuyers no William Esty; Cunningham & Walsh; 1963. The bureau claims it now longer will be grouped within the media Geyer, Morey, Ballard; Sullivan, Stauf- has as subscribers 36 of the top department under the supervision of fer, Colwell & Bayles; McCann- Erick- 50 agencies in terms of 1962 TV associate media directors. They now son and Papert, Koenig, Louis were billing and all 10 of the top 10 will serve the broadcast department. also sampled for their views. advertising agencies. Broadcast buying, though making use One media director felt that agencies, of broadcast specialists as well as all-

BROADCASTING, July 15, 1963 25 Now a tight rein on ratings users INSIDE REPORT: WHAT THE FTC'S PROBE MEANS TO BROADCASTERS

How tough does the Federal Trade cease and desist order. If the viola- services, examination of their method- Commission intend to be in policing tion continues, contempt proceedings ology and the manner and form in the use of broadcast ratings? The an- are begun. which their surveys were actually con- swer, to judge by comments of an For broadcasters, troubles may not ducted, for the purpose of determin- FTC official last week, is: tough stop with FTC proceedings. As an- ing whether they were being presented enough to make broadcasters think nounced last month (BROADCASTING, truthfully and without deception to twice before using any ratings for pro- June 17), the trade commission and purchasers and users. The investiga- motional purposes or before making the FCC are exchanging information tions now in progress are intended to any effort to influence a survey on on the use of ratings. If cases come determine whether practices of broad- which ratings are based. originally to the attention of the FCC, casters, as they relate to ratings, are An official description of the FTC's that agency will refer them to the unlawful. plans was obtained by BROADCASTING FTC for investigation. An adverse Q. What practices are you looking from Charles A. Sweeny, the trade finding by the trade commission will for? What practices are unlawful? commission's staff expert on broad- be taken into account by the FCC in A. The answers to these questions casting who is in charge of the investi- determining whether the offending will have to be determined by all of gation into ratings and their use. station is operating "in the public in- the facts in each individual case. If BROADCASTING put 10 questions to Mr. terest." a broadcaster is claiming that a survey Sweeny and got 10 answers-which The FTC -FCC action on the use of proves he has a certain audience share added up to a warning that broadcast- ratings was precipitated by the investi- and investigation discloses substantial ers will be held accountable not only gation of audience measurement serv- errors or other reason to conclude that for the uses they make of ratings but ices by the House Investigations Sub- the survey was so faulty that the re- also for the accuracy of any ratings committee under the chairmanship of sults are worthless, the claim lacks the they use. Representative Oren Harris (D -Ark.) foundation represented. We intend to As justification for the policy, the earlier this year. study the use the broadcaster makes trade commission cites precedents in The questions submitted to the of a rating, carefully examine the the pharmaceutical field. In several FTC's Mr. Sweeny by BROADCASTING survey on which it is based, and report instances, Mr. Sweeny said, the FTC were those that the publication's edi- all of the circumstances in the individ- has held drug manufacturers respon- tors had heard most frequently raised ual case, so that the [Federal Trade] sible when their advertisements were by broadcasters since the announce- Commission can determine whether based on independent laboratory find- ment of the FTC's investigation. there has been deception or other vio- ings that were found questionable by The Policies Here are the ques- lation of the laws administered. FTC investigators. tions and Mr. Sweeny's answers: Q. Will there be further action Right now two FTC investigators Q. Since the Federal Trade Corn- against any of the rating services? are in the field checking ratings data mission has already investigated the A. If evidence is developed to that has been used by broadcasters in rating services, why is this investiga- establish violations of law not now their selling efforts. tion necessary? prohibited by the cease and desist The Penalties If violations are A. Previous investigations were orders, such facts in each case will be found, it is FTC custom to issue a limited to the practices of the rating reported to the commission for appro-

media buyers, was concentrated for the But she had been a member of the network programs has taken its place. most part on the account grouping sys- media department. Though network buying differs from tem. The broadcast department will have national spot placement, the increase in The buying of network time and na- as its associate director, William R. multisponsorship in network has given tional spot in radio -TV had been split Wilgus, who is vice president and man- rise to advertising strategy that is appli- between the media and radio -TV de- ager of JWT's Hollywood office. He cable to combination spot and network partments at JWT. The radio -TV de- will continue to base his office on the buying. partment also was split up according to West Coast. JWT's apparent embrace of the radio - a grouping of accounts. As a result Robert E. Buchanan, who was a TV specialist would appear to contra- many purchases in broadcast were made radio -TV group head in the radio -TV vene to some extent a movement to- by one department in consultation with department, has been named manager ward all -media as opposed to special- another. of the new broadcasting department in ized media handling by timebuyers. The Under the reorganization, as an- New York. John F. Ball, who was a latter drift, over recent years, according nounced by William H. Hylan, former program executive in the radio -TV unit, to a check of major agencies last year CBS-TV sales chief and now vice presi- becomes director of programs in the (BROADCASTING, Aug. 13, 1962), had dent- director of broadcasting of the new department. clearly established a foothold though it agency, Ruth Jones, a broadcast spe- Economics Changed The shift in has been well short of dominance. cialist, becomes responsible for all net- buying emphasis at J. Walter Thompson This BROADCASTING survey had indi- work and station relations including the is seen by agency authorities as having cated that specialized buying systems - supervision of the agency's spot and net- its roots embedded in a change in the separate buyers for broadcast and for work buying. Miss Jones's title at JWT economics of TV -radio themselves. print -outnumbered all -media systems had been associate media director and Sole program sponsorship has about by almost two to one. A number of broadcast -station relations supervisor. disappeared and multisponsorship in agencies, it was found, employed a

26 (BROADCAST ADVERTISING) BROADCASTING, July 15, 1963 priate further attention. (Note: Last Q. On an overall basis, one station year the major rating services signed is undoubtedly number -one station in FTC consent orders requiring them to a city, although not the top station state, in their reports, the nature and for every segment of the rating day limitations of their surveys. It is these (some services report in 15- minute "cease and desist" orders to which segments). May it still take credit for Mr. Sweeney referred.) being number one, if it makes sure Q. What assurances should a the promotion states that this is on broadcaster get from a survey organi- an overall basis? zation to protect himself? A. This question substantially an- A. The cease and desist orders is- swers itself. If there is a disclosure of sued by the commission, and the well - all pertinent information so as to publicized hearings by Congressman avoid deception or misleading impli- Harris, pointed up many of the de- cations, I do not anticipate any basis ficiencies and flaws in the surveys. A for objection to the representation. broadcaster would do well to make an Q. Can a station report in adver- honest effort to satisfy himself to the tising and promotion the standing of best of his ability on these points. all stations in its market with no edi- Q. Like many other radio stations torial comment (although, naturally, in a community, a broadcaster peps its station ranks number one)? The up his promotional efforts and puts on rating service is bona fide, legitimate his best programs during rating week. and upright. Is there anything wróng Since all do this, why is there any in this? question about the validity of the A.. Any reference to a survey or ratings? the results is no more valid than the A. The purpose of a survey is to survey itself, whether confined to data measure the normal listening and from the survey report or editorializ- FTC's Sweeny viewing audience. When programing ing thereon. The ratings watchdog is improved or promotional efforts in- Q. May a station use rating figures creased or usual operations changed to show overall audience in terms of medium. The trail may lead to other in any way, the results of the survey homes, including the spread possible written or even oral representations are suspect. If one station is audited, due to the margin of error? Is this all to timebuyers. hypoing-to the degree that it is suc- right? Q. Aren't you placing an impossi- cessful-distorts the station's share of A. This practice may or may not ble burden on a broadcaster? the total. If all stations in the market be unlawful. If the rating figures are A. The obvious answer is that we engage simultaneously in untypically derived in such a way as to lead to a are simply enforcing the law. The stimulating their audiences, the result false premise, or are falsely or mis- more realistic one is that the broad- may simply be to rate the effective- leadingly stated, the practice would caster is employing an organization ness of the several hypoing efforts. hardly be "all right." to perform a service for him. As in Furthermore, we could expect that Q. In this investigation, are you any other ordinary business transac- under these circumstances there would concerned with trade paper advertis- tion it is up to the broadcaster to be be not only a distortion of the relative ing? sure he is getting what he pays for, audience shares, but of the total au- A. Yes. But our interest is not and that the results are sound enough dience size. limited to that or any other specific to serve their intended purpose.

combination of the two systems -and Sanitary Paper Mills, East Hartford, at the Movies, The Lieutenant, Eleventh it was in this category generally that Conn., has appointed Ingalls Associates, Hour, Mr. Novak and International JWT placed. Boston. Showtime. Advertising agency: Geyer, Morey, Ballard, New York. Health Insurance Institute, which Agency appointments... provides regular public information P. Lorillard Co., Joseph Schlitz Brew- ing Co., and Texaco Inc. have pur- Lincoln Mercury Dealers Association programs to serve groups interested in Foote, chased complete sponsorship of the of Houston, Tex. has appointed Ken- health insurance, has appointed Cone & Belding, New York. Billing is 1964 Summer Olympic Games in To- yon & Eckhardt. estimated at $500,000 for an inaugural kyo on NBC -TV. sailboat Water-Quip Corp., Chicago advertising program by the institute, Wynn Oil Co. became the third adver- distributor, Golden Horse Ranch, a which is supported by some 300 health tiser to buy one -quarter sponsorship in Westfall, Wis., dude ranch, and Butler insurance companies. ABC Radio's coverage of the Sonny Development Co., an Oak Brook, Ill., Liston -Floyd Patterson heavyweight realtor, have named George Ray Hud- championship fight from Las Vegas as adver- Business briefly... son Advertising Co., Chicago, July 22 (10:05 p.m. EDT). The Men- agency. tising Lehn & Fink Products Corp., New nen Co. and Pontiac Motor Division Chemical Corporation of America, York, has purchased sponsorship in of General Motors have other quarters, Tallahassee, Fla., has appointed Bish- nine nighttime programs on NBC -TV leaving one -quarter of the show still opric- Green -Fielden Inc., Miami, as for the 1963 -1964 season. The pro- available. General Cigar Co. will spon- agency for Freewax (insecticide floor grams are Espionage, The Richard sor the pre -fight and post -fight shows. wax). Plans call for a $500,000 cam- Boone Show, The Robert Taylor Show, Wynn Oil's agency is Erwin Wasey, paign. Sing Along With Mitch, Saturday Night Ruthrauff & Ryan Inc.

BROADCASTING, July 15, 1963 27 Broadcasters, New York, as national representative. WQXR -AM -FM New York: Ohland/ Robeck, New York, as national representative. WHNB-TV New Britain, Conn., and KCRG -TV Cedar Rapids, Iowa: Adam Young Inc., New York, as national representative. KSJB Jamestown, N. D.: Roger O'Connor, New York, as exclusive national representative. WTVD(rv) Raleigh-Durham, N. C.: Blair Television, New York, as national representative. Krrv(Tv) and KLAC- AM -FM, both Los Angeles: Metro TV Sales and Metro Radio Sales respectively, as national representatives. ARB survey shows big choice of channels .. maybe grey with orange stripes.' American TV viewers are not lacking for channel choices, according to a COMMERCIAL PREVIEW: Boysen paints national survey conducted by the Ameri- can Research Bureau. An analysis of Animals are a familiar part of the for just a penny more" and the diary information culled from sample world of TV commercials. Dogs customer says, "Fine, I'll take 10 homes in the ARB study shows the and cats are daily commercial per- gallons." average TV- owning family in the U.S. formers, usually in ads for pet foods. "Ten gallons ?," stammers the deal- is able to receive more than sta- Horses also appear regularly, for er. "Yeah," says the customer, "I four tions with clarity. some strange reason most often in got stuck with a real white elephant. Only 3% of U.S. TV families are cigarette commercials. But only I want to fix it up to sell." limited to one-station service, according rarely does one see an elephant When the dealer says, "I see. to ARB. The accounts for TV working in a television commercial. And what colors ?," the camera pulls study signals from all sources; direct pick -up, One of those rare occasions is back to reveal a live white elephant community antenna, coming up in August, when an ele- standing beside the customer as he and translator. phant joins two human performers thoughtfully responds, "I thought A breakdown of the ARB figures: in a 20- second spot for Boyson maybe dudley grey with bittersweet Number of stations Estimated percent paints. The scene is a paint store, orange stripes." able to be received of U.S. TV families with a countercard reading "Boysen The spot was produced by Anima- 1 3% 2 8 Paint 34th Annual 1 c Sale" promi- tion Inc. of Hollywood for Walter ex- N. Boysen 3 26 nently displayed. The dealer Co., through Resor-An- 4 20 plains that "you buy one quart of derson Etc. Inc., Oakland, Calif., for 5 15 Boysen Rubberglo Flat Wall Paint use in the Pacific Coast states where 6 9 for $1.98 and you get another quart Boysen paints are distributed. 7 15 8 2 9 1 10 -12 1 WTOP to again carry Til Dawn, including five CBS -owned Also in advertising ... stations (WCBS -AM -FM New York, `Music TiI Dawn' WBBM -AM -FM Chicago, KCBS -AM -FM P. R. statistics Deti Productions, Rio American Airlines returns its Music San Francisco, KNX -AM-FM Los An- Piedras, P. R., reports it has compiled Til Dawn radio program to WTOP -AM- geles and WEEI -AM -FM Boston), two the first radio monitoring statistics FM Washington tonight (July 15) after CBS affiliates (wroP and KRLD -AM -FM available for the area. Deti plans to a three -year stay on WWDC -AM -FM in Dallas) and two NBC affiliates (wwJ- complete a similar service for the sta- that city. AM-FM Detroit and WLW Cincinnati). tions in the interior of Puerto Rico WTOP was one of the original stations soon. carrying the program when it went on Rep appointments... FC &B moves Foote, Cone & Belding the air in 1953. At the termination of has moved its New York corporate KNOX -Tv Grand Forks, KCND -TV the station's contract in February 1960, headquarters 247 Pembina, KXGO -TV from Park Avenue, the show was moved to wwDc, where it Fargo, all North Dakota; KFRM WMNB which has been the agency's Manhat- remained until June 30 of this year. Salina, Kan., North Adams and WHMP Northampton, tan home for 33 years, to 200 Park The new contract with WTOP will run Avenue, new Am both Massachusetts: Vic Piano Asso- the Pan building. for two years, with Terry Hourigan as The agency will occupy the 35th, 36th announcer for the Monday -Saturday, ciates, New York, as national sales representative. and most of the 37th floor in accom- 11:30 p.m.-6 a.m. broadcast. modating a staff of over 300 people. Nine stations currently carry Music WTAR -FM Norfolk, Va.: Good Music Phone: 973 -2651.

28 (BROADCAST ADVERTISING) BROADCASTING, July 15, 1963 Discretionary Income is spending money, and there's Associated with WSB, WSB -TV, Atlanta, Georgia, 27% (on the national average) more of it in Ohio's WSOC, WSOC -TV, Charlotte, North Carolina affluent Third Market -where more people see, hear, and WIOD, Miami, Florida and heed WHIO -TV, AM, FM than any other me- WHIO dium. Ask George P. Hollingbery. Dayton Additional morsel for thought: II. at Ohio LW Dayton has been Ohio's fastest growing major e metropolitan area during the past 20 years. DAYTON, OHIO WHIO AM FM TV Source: 11. S. Census of Population, 1960.

BROADCASTING, July 15, 1963 29 program's make -believe has the complete convic- That Fine, Fine Line tion of reality... and its slice -of -life documentaries the impact of exciting fiction. We're talking about the slender, shadowy line Half of Du Pont's 14 color dramas next season that separates illusion from reality. will be coming from the Directors Company, the Nowhere on television is it drawn finer than on Franklin Schaffner- Fielder Cook partnership NBC -TV's "Du Pont Show of the Week." which contributed such successes to this year's se- For here is a weekly series that does both the ries as "Big Deal in Laredo" and "The Outpost." fictional play ( "The Forgery ") and the drama - Already completed for the Fall is "The Takers" documentary ( "Comedian Backstage "); and such (see photo), a tale -of- intrigue in which Walter is the artistry applied in both categories that the Matthau and Shirley Knight try to relieve Claude DU PONT SHOW OF THE WEEK

Rains of nearly $2,000,000 in jewels. "Fire Rescue" and "Police Emergency." On next Another seven plays in color will be the respon- season's agenda: Studies of such diverse quarry - sibility of David Susskind's Talent Associates - chasers as a big -game hunter in Africa and an as- Paramount, Ltd. As long-time producer of the pirant for the "Miss America" crown. earlier, "Du Pont Show of the Month," Susskind Thus shuttling between fact and fiction, next served up such first -rate attractions as "The season's "Du Pont Show of the Week" will offer a Bridge of San Luis Rey" and "Ethan Frome." total of 30 broadcasts (including ten repeats). As for the half -dozen drama- documentaries, Once again, meeting its own high they'll again be guided by Irving Gitlin, executive standards will be its biggest challenge; producer of NBC News' Creative Projects. Among for its record is one of the most enviable the unit's most provocative works this season were in all television. Now, that's a reality. Look to NBC for the best combination of news. information and entertainment. AAAA's demographic `white paper'

MOVE TOWARD AGENCY AGREEMENT SEEN IN MEDIA BREAKDOWN

A beachhead has been established in the "final word" but to be used -in the basis of initial drafts prepared by the the prolonged effort toward general words of the AAAA committee-"for subcommittee in recent weeks, the con- agency agreement on the kinds of au- the guidance of media and other data sensus of those close to the report's pre- dience data needed for media buying suppliers in their collecting and tabu- paration was of general optimism that decisions. lating of demographic information." it will ultimately prove beneficial. This was the belief expressed by sev- Data Detailed The AAAA research Norman E. Cash, president of the eral top researchers as word circulated committee, which released the report, Television Bureau of Advertising, felt last week that the American Associa- included a detailed table of recom- the report has managed to get the tion of Advertising Agencies was is- mended data that clarifies breakdowns question of audience data standardiza- suing a detailed recommendation for for households, individuals within tion "off the ground." He considered demographic breakdowns to be used households, household heads, and the report "well- structured and thought in consumer media research. housewives. out." The report, prepared by the AAAA's In addition, the tabular material (see Edmund C. Bunker, president of 'the media research subcommittee, was re- table this page) includes notations Radio Advertising Bureau, said if the leased today (July 15) and entitled, which define county size, geographic report "truly represents what the agen- "Recommended Breakdowns for Con- areas and georgraphic regions. cies want," the recommendations may sumer Media." Some agency researchers pointed out well be helpful in guiding RAB's cur- Reaction was widespread that the last week that the latter definitions may rent radio research project. He thought

AAAA report constitutes a "white pa- prove fundamental for TV . and radio the report was a "leg up" on the prob- per" in this particular field of research. as well as other media in future studies lem of providing comparable demo- Since it is to be applied for all meas- of the report. graphic data for advertising media. urable media, including radio and tele- That careful study will be made was The A. C. Nielsen Co., familiar with vision as well as magazines and news- borne out last week as some agency the AAAA's work, said the committee papers, observers saw the report's is- and radio -TV executives, who from should be "congratulated," noting that suance as a giant stride toward agency time to time have consulted with the "steps to systematize demographic data agreement on data they both want and subcommittee, expressed their interest greatly increase the cumulative power will use. in seeing the final form of the recom- of research by putting its findings in a It was stressed, however, that the mendations before rendering a judg- common language. From a selfish point standards set forth for demographic ment. of view, we also face the problem of material are not to be considered as Optimism Expressed But on the getting agreements from different cli-

Here's how AAAA would break down data on consumers Following are the recommended West Central, South East, South West, county. standard breakdowns for demographic Pacific. Additional data highly de- H. Home Characteristic: Minimum characteristics in surveys of consumer sired -North East, North Central, basic data -Single family dwelling media audiences. South, West. unit, multiple family dwelling unit. I. DATA FOR HOUSEHOLDS: D. Ages of Children: Minimum I. Race: Additional data highly basic data -No child under 18, desired - White, non -white. A. County Size: (see note 1) Min- youngest child 6 -17, youngest child J. Household Possessions: Addi- imum basic data County B -A size, under 6. Additional data highly de- tional data highly desired -Data on County size, C County size, D County sired-Youngest child 12 -17, young- size. household possessions or purchases est child 6 -11, youngest child 2 -5, will presumably be governed by the B. Geographic Area: (see notes youngest child under 2. medium's particular selling needs. 2 and 3) Minimum basic data -Met- E. Family Size: Minimum basic ropolitan area; Non -Metropolitan data -1 or 2 members, 3 or 4 mem- II. DATA FOR INDIVIDUALS: area; Farm, Non farm. Additional bers, 5 or more members. A. Age: Minimum basic data - data highly desired -Urban: Urban- F. Family Income: Minimum ba- Under 6, 6 -11, 12 -17, 18 -34, 35-49, ized areas, Central cities, Urban sic data -Under $5,000, $5,000 -$7,- 50 -64, 65 and over. Additional data fringe; Other urban, Places of 10,000 999, $8,000- $9,999, over $10,000. highly desired- 18 -24, 25 -34. or more, Places of 2,500 to 10,000. Additional data highly desired - B. Sex: Minimum basic data - Rural places of 1,000 to 2,500, Other Under $3,000, $3,000- $4,999, $10,- Male, female. rural. Metropolitan Area: 1,000,000 000- $14,999, $15,000- $24,999, $25,- C. Education: Minimum basic and over, 500,000- 999,999, 250,000- 000 and over. data -Grade school or less (grades 499,999, 100,000- 249,999, 50,000- G. Home Ownership: Minimum 1 -8), some high school, graduated 99,999. basic data -Own home, rent home. high school (grades 9 -12), some col- C. Geographic Region: (see notes Additional data highly desired -Resi- lege, graduated college. 4 and 5) Minimum basic data -New dence five years prior to survey data; D. Marital Status: Minimum basic England, Metro New York, Mid At- Lived in same house, lived in differ- data -Married, single, widowed, di- lantic, East Central, Metro Chicago, ent house, in same county, in different vorced.

32 (BROADCAST ADVERTISING) BROADCASTING, July 15, 1963 ents -all of whom have different prob- research subcommittee -"no single list be issued, particularly as to the reliabil- lems -on how to report various data." of media demographic descriptions can ity of the research processes used to ob- The standards, said Nielsen, should be a completely satisfy everyone concerned." tain the data and as to the "relevance great help in this problem area. This is particularly so, said the report, of these demographic characteristics to There was no question that the need because different brands-even in the marketing decisions." for an attempt to set up a guide or same product category-may require Among the organizations cited as standards for data on audience types different marketing objectives. contributing to the committee's work: has been hastened by the computer age. But the research subcommittee found the Advertising Research Foundation, Several major agencies are now what it called "a fairly tight consensus the Media Directors Council, the RAB, equipped with electronic data process- among agency people" as to what's TvB and the Station Representatives ing or otherwise have access to such wanted in the area of audience types. Association. Several other organiza- machines. To wit: "a scheme of demographic clas- tions representing newspapers, maga- The AAAA in its report recognized sifications which would have as broad zines, outdoor and transit advertising the anticipated increased use of com- applications as possible." also were named. puters in media planning and in an This, the report emphasized, was In an appendix the committee con- "appendix" emphasized specific steps what the group attempted to represent cerned itself with how the recommend- "by which the recommended standards -"a reasonable compromise, recognized standards can be used to advantage can be used to advantage in the gathering that complete unanimity of opinion by suppliers of information: ing and processing of media data." simply cannot be expected." Follow recommended breakdowns It was pointed up that the research An alternative to an achievement of as "basic guide lines" and then produce committee had been working on the standardization, said the AAAA re- more detail within the framework. problem of obtaining a reconciliation of port, would be "chaos." But, the group admitted, the more de- viewpoints among the agencies for about But, at the same time, the group tail supplied, the greater the cost to a year. warned that "standardization" was not the medium in preparing larger samples It's also known that a group of ma- to be construed as inhibiting an indi- and in extra tabulations. jor agencies had initiated a similar or vidual medium "from putting its best Build in a maximum flexibility to related consensus -gathering project foot forward," by drawing attention to permit an ease in retabulating should through the facilities of the media di- and emphasizing special audience char- an agency require certain data that rectors council (BROADCASTING, March acteristics. would appear somewhat different than 4, 1963) . Implicit in the foreward to the report the basic minimums. This can be done The council's suggestions, as well as was an assertion that it would be in the with considerable pre -planning in mind. those of other consumer media and re- "best interest" of audience research Another alternative is to encour- search groups, were meshed with those groups "to follow recommended stand- age advertisers and /or agencies to make of the AAAA group. ards, rather than to pursue divergent their own estimates for data desired How To Satisfy As a quick check courses." using the basic data supplied according last week of agency media planners in- More Reports? The AAAA research to the recommended standards. In dicated -and as reported by the AAAA unit hinted that still further reports may short: Estimates can be made from the

E. Occupation: Minimum basic worker; operative, nonfarm laborer; cities in such C counties. County Size D -All counties not included In Class A, data -Professional, semi-professional; farmer, farm laborer; retired; student; Class B or Class C. proprietor, manager, official; clerical, unemployed. Note 2: As defined by the Bureau of the sales; craftsman, foreman, service Census, U. S. Department of Commerce. IV. DATA FOR HOUSEWIVES: Note 3: As defined by the Bureau of the worker; operative, nonfarm laborer; Census, U. S. Department of Commerce. farmer, farm laborer; retired; student; A. Age: Minimum basic data -34 Note 4: New England includes Maine, unemployed. Vermont, New Hampshire, Massachusetts, and younger, 35-49, 50-64, 65 and Connecticut and Rhode Island. Metro New F. Individual Possessions: Addi- over. Additional data highly desired York includes New York, Kings, Queens, Richmond, Bronx, Westchester, Rockland. tional data highly desired -Data on -18 -24, 25 -34. Nassau and Suffolk counties in New York individual possessions or purchases B. Education: Minimum basic State, and Bergen, Essex, Hudson. Middle- sex, Passaic, Union, Somerset and Morris will presumably be governed by the data -Grade school or less (grades counties in New Jersey. Metro Chicago includes Cook, Du Page, Lake, Kane, Mc- medium's particular selling needs. 1 graduated -8), some high school, Henry and Will counties in Illinois and high school (grades 9 -12), some col- Lake and Porter counties in Indiana. East III. DATA FOR HOUSEHOLD Central includes Michigan, Ohio, Ken- lege, graduated college. tucky, West Virginia, the balance of Indi- HEADS: Minimum basic ana, and Alleghany, Armstrong, Beaver, C. Employment: Butler, Clarion, Crawford, Erie, Fayette, A. Sex: Minimum basic data - data -Not employed outside home, Forest, Green, Indiana, Jefferson, Law- rence, Mercer, Venango, Warren, Wash- Male, female. employed outside home: employed ington and Westmoreland counties in B. Age: Minimum basic data -34 full time (30 hours or more per Pennsylvania. Middle Atlantic includes the balance of New York, New Jersey and and younger, 35-49, 50-64, 65 and week), employed part time (less than Pennsylvania counties, all of Delaware, older. Additional data highly desired week). Maryland, The District of Columbia, and 30 hours per Fairfax county (including Falls Church) -18 -24, 25 -34. The definitions of county size, and Arlington County (including Alexan- dria City) in Virginia. West Central in- C. Education: Minimum basic geographic areas and geographic re- cludes the balance of Illinois, and Wiscon- data -Grade school or less (grades gions follow: sin. Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas, 1 -8), some high school, graduated Note 1: County Size A -All counties be- Montana, Wyoming, and Colorado. South- high school (grades 9 -12), some col- metro- east includes the balance of Virginia, and longing to the twenty -five largest North Carolina, South Carolina, Georgia, lege, college. politan areas. graduated 120 000 population that are notüin Florida, Tennessee, Mississippi and Ala- D. Occupation: Minimum basic Class A plus counties that are a part of bama. Southwest includes Arkansas. Lou- the metropolitan area of cities in such B isiana, Oklahoma, Texas and New Mexico. data -Professional, semi -professional; counties. County Size C-Counties not Pacific includes Washington, Idaho, Utah, proprietor, manager, official; clerical, included in Class A or Class B having Arizona, Nevada, Oregon, and California. over 32,000 population plus counties that Note 5: As defined by the Bureau of the sales; craftsman, foreman, service are a part of the metropolitan area of Census, U. S. Department of Commerce.

BROADCASTING, July 15, 1963 33 dia expert: Agencies receive "breaks" often on age and income which are not Commercials in production .. . comparable so that a valid comparison between, say two or more stations or Listings include new commercials be- Bic Waterman (Bic pens), one 60 for TV, live newspapers is not possible. Standardiza- ing made for national or large regional on film. Les Guthrie, production manager. Agency: Ted Bates. Ed Carroll, agency pro- tion, he said, would be basic and though radio or television campaigns. Appear- ducer. all data cannot be used for individual ing in sequence are names of advertiser, Alcoa Aluminum (aluminum siding), one 60 campaigns, an agency could extract product, number, length and type of for TV. Agency: Fuller & Smith & Ross. George only what it needed. commercial, production manager, agen- Wyland, agency producer. From a top computer- equipped agency with its account executive and pro- Colgate Palmolive (Lustre shampoo), two 60's for TV. Agency: Lennen & Newell. Jim Harelson, cy came this assessment: The AAAA's duction manager. Approximate cost is agency producer. and listed, where given by producer. data "breaks" are quite satisfactory Philip Morris (Marlboro cigarettes), one 60 would appear to fulfill his agency's for TV. Agency: Leo Burnett. Russ Mayberry, Pantomime Pictures Inc., 8961 Sunset Boule- data "in -put" requirements. The spokes- vard, Hollywood 69. agency producer. Colgate Palmolive (Rapid Shave), one 60 for man saw the report as a "mandate" Household Finance Corp. (loans), two 60's for TV. Agency: Ted Bates. Bob Harris, agency agencies for the types of TV, live and animation on film. Fred Cridden from leading producer. and John Marshall, production managers. Agen- demographic information they desire. Brown & Williamson (Viceroy cigarettes), five cy: Needham, Louis & Brorby. Vinton Hall, ac- He said, however, that in the con- and four 8's TV, count executive. Hal Kaufman, agency producer. 60's, two 30's, two 20's for manager. text of buying broadcast, it would be Approximate cost: $12,000. live on film. Les Guthrie, production Agency: Ted Bates. Ray Dietrich, agency pro- desirable if within the framework of Western Federal Savings & Loan Association ducer. (savings), one 60 for TV, live on film. John households additional breaks on indi- Marshall, production manager. Agency: Robin- Brown & Williamson (Kool cigarettes), five viduals are worked out in the future. son & Haynes Inc. E. J. Robinson, account ex- 60's for TV, live on film. Les Guthrie, produc- ecutive. Jerry Mathai, agency producer. Ap- tion manager. Agency: Ted Bales. Henry Hull, proximate cost: $8,000... agency producer. `Branch office' service Schlitz Brewing Co. (Schlitz beer), four 60's, Filmways of California, 4001 Overland Avenue, four 50's and four 20's for TV, live on film. Les formed in New York Culver City, Calif. Guthrie, production manager. Agency: Leo Bur- Continental Baking (Profile bread), two 60's nett. Gordon Minter, agency producer. An advertising service designed to for TV, live on film. Les Guthrie, production Wander Co. (Ovaltine), two 60's for TV, live serve as a New York "branch office" for manager. Agency: Ted Bates. Ed Carroll, agen- on film. Agency: Foote, Cone & Belding. Len foreign and out -of -town agencies has cy producer. Lev, agency producer. been established by two former agency executives -Ralph S. Butler Jr. and Robert Weenolsen -it was announced known data for second breakdown, major agencies intend to use the data. last week. which although prone to some degree Will they all use the data similarly, or The firm, New York Services for of inaccuracy, nevertheless could pro- quite differently? Are agencies -by Advertising Inc., 475 Fifth Avenue, vide a "reasonable alternative" for the these standards -perhaps asking for will supply assistance and supervisory users of the data who feel they need too much data? services in TV, radio and other media, marketing, research and other phases of something different. (This alternate, At least one top agency exec- media advertising on a fee basis. however, was not favored.) utive this was quite possible. thought Mr. Weenolsen was formerly with Another-and still more costly - He noted that some of his agency col- alternative method was suggested: the leagues were far from enthusiastic, and inclusion of a maximum flexibility by that a very large proportion of the ad- pre -planning of the basic data to permit vertising agencies in the country were a "variety of retabulations." Such a ill- equipped to handle the preponder- product, it was admitted, would prob- ance of information. Most do not have ably require individually negotiated computers, and would prefer the "luxury compensation. of custom -designed information," he The AAAA research subcommittee said. that prepared the report is headed by His viewpoint, though perhaps in the William M. Weilbacher of C. J. La minority among the large agencies, was Roche & Co. He also is a vice chair- further expressed in this way: Mr. Weenolsen Mr. Butler man of the full committee on research Margarine & Autos If an agency Foote, Cone & Belding as broadcast which is headed by Donald K. Kanter was preparing a campaign for a mar- supervisor on the Rheingold account for of Tatham- Laird. Other subcommittee garine account, he said, it would not be 10 years and also had experience at members include William T. Moran of interested in people who make over Young & Rubicam. Mr. Butler served Young & Rubicam, and Clark L. Wil- $10,000 a year. On the other hand, the as manager of the Toronto office of son of BBDO. agency would be interested in informa- Benton & Bowles, and had broadcast ex- Some industry leaders expressed curi- tion from media on where to advertise perience at both B &B and Y &R. osity as to the implementation of the a high -priced car in seeking out people standards beyond the point of sheer who make over that amount a year, yet Japanese TV men visit U.S. acceptance. in both instances the campaign may be A group of Japanese television broad- Noted was the absence of any men- for a so- called "mass product." casters last week was briefed on the tion in the report on the expected fre- He also felt the demands of data sug- sales, research, promotion and market quency of data supply. This could well gested by the AAAA unit as burdening development activities of Avery -Knodel open the door to several other questions, media and as a consequence they would Inc., New York station representatives. particularly as to costs. Sentiment was "shoot all the research money into this The group's visit to this country to learn expressed as well that the report, though type of information while prohibiting about American rep practices, was ar- apparently attempting to obtain an "or- them from doing custom research that ranged by Francis Yoshimura, New der" in the design of demographic we-or they -think necessary." York representative of Fuji Telecasting "breaks," neatly avoids mention of how A counter argument by another me- Ltd., Tokyo.

34 (BROADCAST ADVERTISING) BROADCASTING, July 15, 1953 RETURN OF THE FLY

STARRING VINCENT PRICE VOL.7 "FILMS OF THE 50's"-NOW FOR TV S FIFTY OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS

Seven Arts "Films of the 50's" -Mon y makers of the 60's

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue 972.7777 CHICAGO: 4630 Estes, Lincolnwood, Ill. ORrhard 4-5105 V DALLAS: 5641 Charleston Drive Al lams9.2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-6276 For list of TV stations programming úSeven Arts "Fi ms of the 50's" see Third Cover SRDS (Spot TV Rates and Data) TORONTO, ONTARIO: Il Adelaide St. West EMpire 4-7193 Some changes in cigarette ads likely TOBACCO INSTITUTE SAYS THEY SHOULD NOT APPEAL TO YOUTH Changes in the commercial content that the moves were in line with previ- Gray said that he was "in hearty agree- of some cigarette television advertis- ously stated efforts to divorce cigarette ment" with institute proposals and said, ing appeared likely last week following advertising from appeal to youth, and "we intend to follow its suggestions." a statement of principles by the Tobacco had nothing to do with other pressures A Reynolds spokesman said, how- Institute, but the cigarette manufactur- from governmental and medical groups ever, that a current advertising cam- ers refused to regard the move as a seeking to link cigarette smoking to paign on behalf of Winstons, in which chink in their armor. lung cancer. no people are used, should not be con- George V. Allen, president of the The other four major tobacco com- strued as a policy on the part of the Tobacco Institute, "reaffirmed" the in- panies- Liggett & Myers Tobacco, company away from the use of people dustry's position that "it is not the in- American Tobacco, Brown & William- in its commercials. He said the com- tent of the industry to promote or en- son Tobacco and Philip Morris -main- pany would continue trying to make its courage smoking among youths" last tained that institute suggestions did not commercials as attractive as possible Tuesday (July 9) following a meeting conflict with their current advertising "and in good taste." of the institute's executive committee practices, and that they anticipated no Other Comments American To- in Washington. Because there has been changes as a result. All six companies bacco, Philip Morris, L&M and B&W misunderstanding and criticism of the were represented at last Tuesday's insti- discussed the institute recommendations industry on this point, Mr. Allen said tute meeting and are members of the in brief official statements. the institute is making the following executive committee. Joseph F. Cullman, president of suggestions applicable to cigarette ad- Lorillard President Morgan J. Cramer Philip Morris (Marlboro, Philip Morris, vertising in all media: said he was "in full agreement" with Alpine, Parliament, Paxton), said his "Cigarette advertisements should the statement and that the company company's advertising policy "has for be characterized by good judgment and would not try to glamourize smoking some time conformed to the principles good taste. for youngsters. (Lorillard produces suggested by the Tobacco Institute." "In keeping with the position of Kent, Newport, Old Gold, Spring and Robert Walker, president of Ameri- the industry that smoking is a custom York cigarettes). His company would, can Tobacco (Lucky Strike, Pall Mall, for adults, cigarette advertisements he said, "review all of our current com- Dual Filter Tareyton, Herbert Tareyton should not give a contrary impression. mercials and may withdraw some in and Montclair), said "the advertising Persons featured in advertising should keeping with the institute suggestions." policies being followed by the American be, and should appear to be adults. To this end, he said Lorillard would not Tobacco Co. are completely in accord "Television or radio programs and use athletes endorsing cigarettes, and with the suggestions" of the institute. other media whose content is directed would avoid "suggestive romantic" set- Edwin P. Finch, executive vice presi- particularly to youthful audiences tings in its commercials. dent of B &W, said that all of the com- should not be sponsored or used. Thus, The Reynolds Co., which produces pany's advertising already is in accord good judgment in program content, Camel, Salem, Winston and Cavalier with the principles of the Tobacco In- rather than arbitrary restriction of spon- cigarettes, said that it was using "a few stitute statement. "We think it is a fair sorship to certain hours of the listen- athletes" in advertising but that it statement," he said in predicting that ing or viewing day, should be the de- "did not plan to continue in the future." B &W will not have to change any of its termining factor." Reynolds Board Chairman Bowman commercials. The Louisville company, Adverse Reaction The institute's which manufactures Viceroy, Kool, statement had barely been released be- Raleigh, Belair, Life, Wings and du- fore there were two negative reactions Steadfast sponsors Maurier cigarettes, does not presently in Congress. Senator Maurine Neu- An analysis compiled by Mu- use athletes. berger (D -Ore.) took the floor of the tual on the occasion of Fulton Zack Toms, president of Liggett & Senate to denounce the cigarette po- Lewis Jr.'s 25th anniversary as Myers (Chesterfield, L&M, Oasis) sition as an "exercise in futility." And, a news commentator on the net- called the recommendations "good ones in the House, Representative Bernard work reveals that 25 advertisers and ones to which we will continue to Grabowski (D- Conn.), introduced a bill have been sponsoring the Lewis give thoughtful attention." (HR 7476) to require that cigarette broadcasts uninterruptedly for In some circles, the recommendations packages be imprinted with a warning five years or more. The news were seen primarily as clarifications, that the contents may be dangerous to commentary show is offered for rather than stimulants to cause any re- health. local co -op sale. form in cigarette advertising practices. At least two of the industry's "big 6" The most consistent advertiser One industry official, Robert K. Hei- companies -R. J. Reynolds Tobacco has been W. F. Palmer Jewelry mann, assistant to the president of and P. Lorillard -acknowledged that over wart Rock Hill, S. C., which American Tobacco, said he couldn't re- the institute recommendations would has been sponsoring the Lewis call an instance where a cigarette corn - have a direct effect on all their adver- program since March 1946. Com- pany had advertised on a show "direct- tising practices, particularly in the re- panies which have been sponsored particularly to youthful audiences," moval of athletes from commercial en- ing the news show for 15 years nor was he aware of the use of minors dorsement of smoking products. Loril- include Culbertson Chevrolet as models in cigarette commercials. lard went a step further by stating that over ICPDN Pampas, Tex.; S. M. Agencies Quiet Meanwhile, agen- it would review all its current commer- Purcell Pharmacy over WSTP Sal- cies with major tobacco accounts re- cials in light of the institute's sugges- isbury, N. C. and Timken Roller mained close- mouthed about any pos- tions, with the possibility that certain of Bearing Co. over WHBC Canton, sible changes in cigarette advertising the commercials may be withdrawn. Ohio. practices. But each of the companies maintained A top executive at one such agency

36 (BROADCAST ADVERTISING) BROADCASTING, July 15, 1963 is Kansas You're right! Everybody in Kansas does not have 13 kids. So, this is artistic license. The point is - there are more people in Kansas than you might have imagined. And more of them depend on WIBW RADIO for news, entertainment and buying information than on any other single medium, bar none! WIBW RADIO covers 69 counties, dominates in 45 of them. It reaches 330,840 homes. That's more than you will find in many cities recognized as major markets -like Cleveland, Kansas City or Houston. l B Sometimes in market planning and advertising you have to ignore the t IBM machines and just look at people. But we have some figures and RADIO charts, too. When you're ready for them ask Avery -Knodel to show you Topeka, Kansas A division of Stauffer Publications the BIG PICTURE of WIBW. Represented nationally by Avery.Knodet.

BROADCASTING, July 15, 1963 31 said he didn't consider the proposals enunciated are up to individual ciga- damental challenges." unusual, and that there "is no problem." rette companies. "The institute itself Representative Grabowski introduced He said it was just "good marketing does not monitor or regulate the ad- his labeling bill in the House the day sense" to place tobacco commercials vertising of its members," Mr. Allen after the Tobacco Institute statement. during periods when there is a large stressed. The measure would require that the percentage of adult viewing. Robert D. Swezey, director of the outside wrapper of a cigarette package Another, an account executive on a National Association of Broadcasters' be imprinted in clear, legible and plain- Philip Morris brand, said he had re- code authority, has met several times ly visible words with the following: ceived no instructions to change com- with Mr. Allen and leading cigarette "Warning- contents may be dangerous mercial schedules, and a third called manufacturers on the industry's TV ad- to health." the recommendations "a problem for vertising. Last week's statement had the cigarette industry, and not for agen- been anticipated by the NAB as a re- Chicago gets share cies." sult of these talks. of agency mergers An earlier institute recommendation Madam Senator "The tobacco in- Three agency mergers have been an- had suggested removal ad- of cigarette dustry lion has labored and brought nounced in the past week in Chicago. vertising from campus publications and forth a mouse," Senator Neuberger said Griswold -Eshleman Co., Cleveland, broadcast outlets (BROADCASTING, June the Allen statement. She charged of and Aubrey, Finlay, Marley & Hodg- 24) and all members of the "big 6" the industry's position was only "mildly son, Chicago, have merged through except Philip a Morris agreed at the time disapproving" of cigarette advertising stock transaction. The agency will go to comply with the recommendations. directed toward youth. by the name of Griswold -Eshleman Co., At that time, speculation centered The statement, she charged, was an and will have combined billing of an around other possible advertising curbs "ostrich -like action ... motivated by a estimated $25 million. by the tobacco companies such as re- desire to head off government regula- O1ian & Bronner and Robert Haas stricting cigarette advertising on televi- tion. . . Instead, it was a vivid dem- Advertising have also merged. The new sion until late as hours, is the practice onstration of the paralysis of industry agency, which will be known as Bron- in Canada. responsibility." Senator Neuberger said ner & Haas Inc., will have an estimated This idea was flatly rejected by the that it is apparent to all but nonindustry billing of $6 million. tobacco men. Mr. Allen cited the time observers that radical changes must be Two smaller Chicago based agencies differences across the country and main- made in the marketing of cigarettes if -Dordick -Markese Inc., and Presba- tained that it would not be meaningful their sales are to be permitted to con- Muench -are announcing their merger to limit the hours of cigarette advertis- tinue. today (July 15). To be known as ing rather than placing the emphasis on "We do not expect an industry to Presba -Muench Inc., the new agency the content of programing. He said the preside at its own dissolution," she said, will have an estimated billing of $2.5 details of implementing the policies "but we expect realistic answers to fun- million.

They're in the fold

38 (BROADCAST ADVERTISING) BROADCASTING, July 15, 1963 THE MEDIA The broadcasting facts of life STATE ASSOCIATIONS BEGINNING MASS LOBBY ON TIME STANDARDS Members of Congress who are not be stopped and urging them to seek the from specifying a maximum on the now acquainted with the phrase "com- support of their delegations in Congress number of commercials a station could mercial time standards" will find it hard (see page 40). carry. In addition, a senator said last to remain nonconversant with the sub- The Washington State Association week that if the FCC follows through ject in the next few weeks. of Broadcasters has launched a cam- with its threat, legislation may be required to maintain broadcasting in the Individual state associations, inde- paign to enlist the support of powerful free enterprise system. pendently and with the National Asso- Senator Warren Magnuson (D- Wash.), FCC Motives Questioned The GAB ciation of Broadcasters, have launched chairman of the Senate Commerce asked Congress to conduct a "sweeping an all -out campaign to inform the na- Committee, against the FCC. investigation of the FCC and determine tion's lawmakers of the threat to free The North Carolina Association of its motives for proposing to limit enterprise posed by the proposed Broadcasters plans a march on Wash- ... FCC's radio -TV commercials. We urge Con- rulemaking to set a rigid maximum on ington similar to that of Georgia and gress to pass legislation specifically stat- a station's commercial time. already has secured the promises of ing that the FCC is forbidden from several North Carolina congressmen Leading the public portion of the delving into the commercial or pro- that they would oppose the FCC plan. crusade to date has been the Georgia graming policies of any radio or TV Association of Broadcasters, which last The West Virginia Broadcasters station." Tuesday (July 9) descended I5- strong Association has received a more than GAB representatives discussed four on the Georgia congressional delegation "satisfactory" response from members specific FCC "trial balloons" with nine to protest "a constant flow of regula- of that state's congressional delegation. of the 12 -man Georgia delegation. tions, proposals and trial -balloons" Numerous other individual broad- They proposed a Federal Radio -TV emanating from the FCC -with empha- casters and NAB board members have Agency (FRTVA), divorced from the sis on the time standards rulemaking. been actively and, they believe, effec- FCC, to regulate commercial broad- In other developments: tively campaigning with members of casting with the FCC left with non - The NAB sent a fact sheet to all Congress. broadcast communications regulations. radio and TV stations in the U. S. out- Promised this week in the House Discussing the general broadcast reg- lining reasons the FCC proposal must is a bill which would prohibit the FCC ulatory climate, GAB President Ray-

...and we couldn't be happier. KLAC for six (wNEW, New York; KLAC,Los organization designed to sell a se- has a solid reputation among radio Angeles ; wrr, Philadelphia; wax, lect list effectively rather than a stations in Los Angeles; it's the new- Cleveland; wcsm, Baltimore, and random list haphazardly. Our offices: est member of the Metropolitan KMBC, Kansas City). There will be NewYork, Chicago, Philadelphia, Broadcasting Radio group and its more,but we do have a limit:12 se- St.Louis,Detroit,Los Angeles and future is very bright indeed. lect properties in major markets. San Francisco.OurMan at the Top: Now Metro Radio Sales is selling You see,we maintain a highly skilled V.P. &Dir.,H.D. "Bud" Neuwirth.

A DIVISION OF METROMEDIA, INC.

BROADCASTING, July 15, 1963 39 mond Carow of WALB -TV Albany, on the number of commercials is not effective next January. He urged the charged that FCC activities over the under FCC jurisdiction," he said. Georgia delegation to support a bill past three years have done nothing The NAB, however, feels that for it (HR 6697) introduced by Representa- "but reduce the effectiveness of Amer- to propose legislation would be "pre- tive Walter Rogers (D -Tex.) which ican broadcasting." Also, he said, the mature" at this time and that the case would rescind the new FCC rule. commission has acted to "produce fear can be won at the FCC by enlisting On the next broadcasting problem, among all broadcasters and create the the support of the Hill. An NAB offi- the same Representative Rogers was impression that the FCC intends to cial stressed, however, that the associa- attacked by a Georgia broadcaster. dictate programing tastes to the Ameri- tion certainly is not opposed to bills Barry Sherman, WQXI Atlanta, called can people as well as force broadcast- being introduced such as Congressman this week's hearing on broadcast edi- ing into the realm of a public utility." Weltner plans. torials (called by the Texas congress- He said Congress should immediately Mel Burka, WTIP Charleston and man) "disturbing" (see page 68). He question the wisdom of "progressive president of the West Virginia Broad- urged Congress not to restrict and and ever- widening attempts to control casters Association, and other broad- hamper . the freedom of radio -TV to radio-TV programing, the latest and casters from that state have been suc- advocate. most flagrant incursion being the pro- cessfully working with their delegation. Broadcasting has "outgrown" the posed limitations on radio -TV commer- In fact, Senator Jennings Randolph FCC, GAB said in asking Congress to cials." Mr. Carow recommended that (D -W. Va.) said last week that he has establish a new agency independent of Congress pass legislation setting up a a "keen desire" to see that the FCC the FCC to regulate radio and televi- code of conduct which the FCC would does not do violence to the freedom of sion. The proposed FRTVA can "serve be required to adhere to in its investi- broadcasting with a rule such as it has the true needs of today's broadcasters," gative, monitoring and regulatory pro- proposed. Radio and TV must have the association said. "The requirements cedures. leeway to program their commercials of radio and TV are too extensive and Randolph Holder, WGAU Athens, without restrictions and encroachment too important to be further served by made the principal GAB presentation by the FCC, he said. the present FCC." against the FCC's time standard pro- Senator Randolph said he has no GAB asked that the proposed agency posal. He won the nearly unanimous immediate plans to sponsor legislation have a radio administrator and a TV support of the Georgia delegation in but that if the FCC follows through administrator, each empowered to han- explaining how the proposed govern- with its proposal he predicted that a dle all but the "most controversial mat- ment dicta would hurt commercial bill will receive favorable consideration. ters." A special broadcasting court broadcasting. Representative Charles Back To Georgia In the Georgia should be established to handle such Weltner (D -Ga.) said Thursday that he meeting, Charles Doss of WROM Rome controversial items, GAB said, with a planned to introduce a bill to stop the urged Congress not to let the FCC three -man advisory committee setting FCC. "Until Congress decides broad- "usurp the right of Congress to levy FRTVA policy and making long -range casting is a public utility, a limitation taxes" through its planned license fee, plans for broadcasting's future. Such an agency "would end further government control of broadcasting, improve the relationship between NAB's aid to all assured by Collins broadcasters and the government, boost "We are confronted with a grave In his letter, the NAB president the calibre of broadcasting's service threat." urged stations to discuss the issue and provide a sound basis for growth LeRoy Collins, president of the with their delegations in Congress, and development of radio and TV," National Association of Broadcast- an action many individual state as- GAB said. Such an agency would leave ers, so informed every radio and tele- sociations already were taking last the FCC free to deal with other com- vision station in the U.S. last week in week (see page 39). He urged munications matters "from a laundry's the NAB's opening fusillade against broadcasters to contact the NAB's mobile transmitter to telephone calls an FCC rulemaking to limit the government affairs office, under Vice from ships at sea," the association told number of commercials an individ- President Paul Comstock, for fur- its congressmen. ual station may broadcast. The NAB ther help and suggestions. In addition to those mentioned board of directors pledged an all -out Governor Collins noted that com- above, other Georgia broadcasters at- fight against the FCC plan to adopt ments on the FCC rulemaking are tending the Washington meeting in- the industry's own voluntary time due Sept. 16 and asked stations to cluded Ridley Bell, WRBL -TV Colum- standards as government order keep the NAB informed of progress bus; Don Dougald, wwxs Statesboro; (BROADCASTING, July 1). made with members of Congress. W. C. Woodall Jr., WDwD Dawson; Governor Collins told member "We are confident that [the FCC] James Wilder, WBIE Marietta; Kenneth and nonmember stations that the can be shown the wisdom and neces- Bagwell, WAGA-TV Atlanta; James Mur- NAB has a program underway to sity of rejecting the proposal," he phy, WBMK West Point; Ralph Ed- protect broadcasters from the FCC. said. wards, WWGS Tifton; Ben Porter, WBML "This is the fight of everyone con- The NAB staff listed these six rea- Macon; Roy Gaines, WNEG Toccoa, and cerned with broadcasting's free- sons why the FCC should not place GAB Executive Secretary Jack Wil- dom," he said in pledging the NAB's a limit on commercial time: (1) It liams. good offices to stations which are would be contrary to the intent of not members of the association. His Congress; (2) the rule would be un- WOR to move transmitter comments were given in a covering equal and unfair; (3) the rule would WOR -AM -PM New York will move its letter to an NAB position paper on destroy free enterprise in broadcast- transmitter from Cartaret to Lyndhurst, why the ing; "reasons FCC should not (4) the industry's codes would both New Jersey. The move from Car - adopt a rule limiting commercials." be undermined; (5) other factors in taret, where the transmitter has been (Governor Collins currently is in advertising are as important as quan- located since 1935, is part of a plan England and his letter was dictated tity, and (6) it would give the com- to improve reception of the station in last Wednesday by trans -Atlantic mission arbitrary powers over busi- northern New Jersey, according to Rob- telephone.) ness judgment. ert J. Leder, vice president and general manager of WOR.

40 (THE MEDIA) BROADCASTING, July 15, 1963 ----'exc,.cac Zarsaéreonascaep eara , -JS I!

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The Most Trusted Name in Television NAB says profits make comeback BOTH RADIO AND TV STATIONS SHOW GAIN AFTER DROP IN 1961

Profits of both radio and television profit of 7.7% on total revenue of programing. The typical radio station stations in 1962 showed a healthy in- $111,200, compared to a 4.8% profit allocated 28% of its salary budget to crease over 1961, the annual financial in 1961 on revenue of $106,200. Aver- general and administrative, 25% for survey of the National Association of age radio station expenses totaled sales and 10% to technical people. The

Broadcasters discloses. The industry $ 1 02,600. median station allocated over half of made a healthy comeback from the pre- The typical television station's its total expense budget ($57,500 of vious year, when revenues were up over profit was 16.9% on total revenue of $102,600 for salaries). 1960 while profits went down. $1,016,700, the first year average TV In TV, 23% of the salary budget The survey, released Saturday (July revenue has surpassed $1 million. In was for technical services, 17% for 13) , covers all U. S. and Puerto Rican 1961, the profit was 12.6% on total sales and 18% for general and admin- stations, including nonmembers of revenue of $941,400. Expenses for the istrative. The TV salary budget aver- NAB. Results were compiled from past year averaged $844,900 per sta- aged $361,200 per station, 42.8% (an questionnaires sent out by the NAB's tion. increase of 8.6% ) of $844,900 in ex- department of broadcast management' Both radio and TV stations showed penses. under James Hulbert, manager. profit declines of 2.8% in 1961 com- The typical radio station received With 1962's profits before federal pared with 1960. 84% of its 1962 revenue from local taxes reversing the down trend of the New Feature The 1962 survey sales, 16% from national and regional, previous year, revenues and expenses shows for the first time how stations with less than 1% from networks, the of radio and television stations con- allocate their total salary budget. The same breakdown as for 1961. The tinued to rise. In 1962: largest percentage for both radio television station's national and re- The typical radio station earned a (37 %) and TV (40 %) is assigned to gional spot business accounted for 38% of its sales, network 33% and local 29 %. In 1961, 45% of the TV station's Seven -year trends in revenues and expenses for a sales came from national and regional typical TV station spot sales, 28% from local and 27% 11,066,500 from networks. $1,016,700 -REVENUE ®E%PENSE With radio station profit at 7.7% for $ 1,000,000 - $941,400 $ 904,500 1962, the figures for the previous six $ 865,300 years showed a profit of 4.8% in 1961; 7.6% in 1960; 7.7% in 1959; 7.2% in _ $ 779,200 $ 766,400 $ 800,000 1958, and 8.3% in 1957. Profit figures for the typical TV station were 16.9% in 1962; 12.6% in 1961; 15.4% in $ 600,000 1960; 14.3% in 1959; 11.4% in 1958, and 11.5% in 1957. Both $ 400,000 radio and TV divided their expense dollars in 1962 in approximately the same proportion as in previous years. Radio 40 $ 200,000 spent cents of each dollar on general and administrative o expenses, 32 cents for programing, 18 1957 1958 959 1960 1961 1962 1963 cents for sales and 10 cents for tech- 1 E,mY,NI nical costs. For television, the 1962 figures were 35 cents for programing Seven -year trends in revenues and expenses for a expenses compared to 36 cents in 1961: typical radio station 36 cents for general and administrative, an increase of 1 cent over 1961; tech- $125,000 - REVENUE ® EXPENSE nical and sales costs remained the same $ 114,3300 at 16 $110,200 $106,200 1111,200 cents and 13 cents, respectively. $104,000 The typical TV station spent $58,000 100,000 $ (7% ) of its total budget on films in 1962, a drop from the previous year. NAB asked stations to estimate their $ 75,000 1963 revenue, with radio coming up with an average of $114,000, an expected increase of 2.8 expects $ 50,000 %. TV average revenue of $1,066,500 this year, an increase of 4.9% over 1962.

$ 25,000 The NAB figures are computed on a median basis, whereas the annual FCC financial compilation of station revenues and expenses uses averages. The 1957 1958 1959 1960 1961 1962 1963 official government figures for 1962 are I Estimated I due late this summer for television and 42 (THE MEDIA) BROADCASTING, July 15, 1963 Look what we did.

In the space of a few seconds, the pictures and sounds that a broadcaster airs can evoke smiles, tears, frowns, gasps, guffaws, or any number of other responses in thousands of living rooms. Such Jacksonville's FULL COLOR Station -TV awesome power naturally carries a great deal of responsibility with it. It's necessary for the broadcaster to follow a set of standards that will insure that news, entertainment, and information aired is kept within the limits of good taste. At WFGA -TV, we accept this WFGA -TV responsibility and do our best to provide the kind of entertain IN FLORIDA ment our audience prefers. The comments from viewers and advertisers alike indicate that our efforts are highly successful! REPRESENTED NATIONALLY BY PETERS, GRIFFIN, W00DWARD,INC. REVENUE AND EXPENSE FOR THE TYPICAL RADIO STATION, REVENUE AND EXPENSE FOR THE TYPICAL TELEVISION STATION, NATIONWIDE, 1962 NATIONWIDE, 1962 Typical Typical Typical Typical dollar percent dollar percent Revenue and expense items figures figures Revenue and expense items figures figures TOTAL BROADCAST REVENUE' $111,200 TOTAL BROADCAST REVENUE° $1,016,700 TOTAL TIME SALES 109,400 100.0% TOTAL TIME SALES 1,064,500 100.0% From: From: Networks 0 0.0 Networks 349,200 32.8 National & regional 17,100 15.6 National & regional 409,800 38.5 Local 92,300 84.4 Local 305,500 28.7 TOTAL BROADCAST EXPENSE $102,600 100.0% TOTAL BROADCAST EXPENSE $ 844,900 100.0% From: From: Technical 10,500 10.2 Technical 133,500 15.8 Program 32,900 32.1 Program 295,700 35.0 Selling° 18,300 17.8 Selling° 109,800 13.0 305,900 General & administrative 40,900 39.9 General & administralive 36.2 SELECTED EXPENSE ITEMS SELECTED EXPENSE ITEMS TOTAL SALARIES' $ 361,200 100.0% TOTAL SALARIES` $ 57,500 100.0% From: From: Technical 84,500 23.4 Technical 5,900 10.2 Program 150,200 41.6 Program 21,300 37.1 Selling 60,000 16.6 Selling 14,200 24.7 General & administrative 66,500 18.4 General & administrative 16,100 28.0 DEPRECIATION & AMORTIZATION 78,600 DEPRECIATION & AMORTIZATION 5,900 FILM EXPENSE 58,900 PROFIT (before federal income tax) $ 8,600 PROFIT (before federal income tax) $ 171,800 ' Time sales plus incidental broadcast revenue minus agency and rep. ' Time sales plus incidental broadcast revenue minus agency and rep. commissions and payments to networks for sale of time. commissions and payments to networks for sale of time. ° Includes all promotion; excludes agency and rep. commissions. ° Includes all promotion; excludes agency and rep. commissions. °Includes salaries, wages, and bonuses of officers and employees. Includes salaries, wages, and bonuses of officers and employees.

in December for radio. Autry group gets inn Field airport, by Gene Autry Hotel Co. Above are "balance sheets" for the has been announced. The inn, which Acquisition of the $7- million Sahara typical radio and TV stations under has been in receivership for the last Inn, Chicago's O'Hare the NAB figures. just south of several months, was acquired from the Marshall Savings & Loan Association, the mortgage holder. Outstanding Values The Gene Autry Hotel Co., which also operates the Hotel Continental, in Radio -TV Properties Hollywood, and the Ocotillo Lodge, Palm Springs, both California, is owned by Mr. Autry, Robert O. Reynolds and Paul A. O'Bryan. Mr. Reynolds is co- owner with Mr. Autry of Golden West This is a profitable network affili- MIDWEST TV Broadcasters (KMPC Los Angeles, KSFO ate in market with over 175,000 San Francisco, KEX -AM -FM Portland TV homes. The price is in line [Ore.) and KV! Seattle). Mr. O'Bryan is with earnings. a senior partner in the Washington law $1,900,000 firm of Dow, Lohnes & Albertson. All three have major interests in the Los Angeles Angels baseball team and the This powerful daytimer is lo- Los Angeles Rams football team. cated in an excellent multiple - MID -ATLANTIC AM Mr. Autry also holds controlling in- station market. It is currently terest in KOOL- AM -FM -TV Phoenix and operating at a profit and show- KOLD -AM -TV Tucson, both Arizona. ing improvement. Has chance of $190,000 fulltime later. Requires $60,000 Changing hands cash down payment. ANNOUNCED The following sales of station interests were reported last week subject to FCC approval: WMAY Springfield, Ill.: Sold by Gor- BLACKBURN & Company, Inc. don Sherman and associates to Stuart RADIO TV CATV NEWSPAPER BROKERS Broadcasting group for $700,000 plus $92,500 for agreement not to compete. NEGOTIATIONS FINANCING APPRAISALS Stuart Stations are KFOR Lincoln, KODY WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS North Platte, and KRGI Grand Island, tames W. Blackburn H. W. Cassin Clifford B. Marshall Colin M. Solyh all Nebraska; KMNS Sioux City and lack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson M. Welt Hub Jackson John G. Williams Bank of Amer. Bldg. KOEL Oelwein, both Iowa, and KSAL JuCÁ%a 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. Salina, Kan. James Stuart, 89% owner, FEderal 3 -9270 Chicago. Illinois JAckson 5 -1576 Beverly Hills, Calif. Financial 6-6460 CRestview 4-8151 is president of Stuart stations. WMAY, founded in 1950, operates fulltime on

44 (THE MEDIA) BROADCASTING, July 15, 1963 970 kc with I kw daytime and 500 w perienced system managers extensive tion and this will enable us to proceed nighttime. involvement and participation in tested immediately with our plans for building management principles, methods and an educational station in this area and WAUX -AM -FM Waukesha, Wis.: Sold techniques," according to William Dal- having it in we by Mig Figi, Charles E. Williams and operation, hope, within ton, president. Professor Nor- a associates to Midwest Broadcasting Co. NCTA few months." man C. Allhiser is director of the insti- for $425,000. Midwest is headed by In May, CTSC announced the filing tute and also will serve as lecturer on Wayne Wright and owns WALM with the FCC of a notice of intent to C. management controls. Albion, Mich., and WFRL Freeport, Ill. apply for UHF channel 28. At the WAUX iS a 10 -kw daytimer on 1510 kc. same time the educational TV group Broker was Blackburn & Co. Metromedia gives also stated: "It continues to be the intention of the corporation to acquire KCLN Clinton, Iowa: Sold by Russell $250,000 to L.A. ETV and operate a VHF television facility G. Salter and group to Valley Broad- for education in the Los Angeles area casting Co. for $140,000 including as- Educational Television in Los An- and it has not diminished its efforts in sumption of obligations. Valley Broad- geles took a long step nearer to reality this direction. Filing of the letter of casting is composed of William H. last week when Metromedia, new own- intent should not be deemed an indica- Moore, Robert Z. Morrison and Cecil er of KTTV(TV) and KLAC -AM -FM Los tion of any lessening of interest or Hamilton. Mr. Moore is a local busi- Angeles made a gift of $250,000 to dimunition of effort on the part of the nessman; Mr. Morrison formerly was Community Television of Southern corporation to acquire a VHF facility. commercial manager of WKBT(TV) La- California. CTSC is a non -profit cor- It is the strong feeling of the board of Crosse, Wis.; Mr. Hamilton is sales poration working to bring an educa- directors that, as experience elsewhere manager of KCLN. KCLN, founded in tional TV station to Los Angeles, only has shown, the growing metropolitan in 1956, operates with 1 kw daytime major city in the U. S. without such a Los Angeles community will require only on 1390 kc. facility. not less than two television stations APPROVED The following transfer Accepting the $250,000 check from devoted to programing of an educa- of station interests was among those John W. Kluge, Metromedia board tional cultural nature." approved by the FCC last week (for chairman and president, Dr. Lee A. In presenting Metromedia's contribu- other commission activities see FOR DuBridge, CTSC's board chairman, ex- tion Mr. Kluge said: "Metromedia is THE RECORD, page 70). pressed gratitude and pleasure "at the proud to help pioneer the drive to pro- support that CTSC is getting under vide Southern California with an edu- WPOP Hartford, Conn.: Sold by Tele- your leadership and, following your cational television outlet. . . We are Broadcasters Inc. to Wire Broadcasting lead, from all the TV stations in the vitally interested in the public welfare, Co. for $465,000 plus $200,000 for Los Angeles area. We expect and are the cultural developments of the cities consulting services and agreement not assured they will match your contribu- in which we operate and in the educa- to compete. Wire Broadcasting is the licensee of WIRE Indianapolis, and is owned by Joseph C. Amaturo, Walter B. Dunn and others. Messrs. Amaturo and Dunn are associated in the owner- EXCLUSIVE BROADCAST PROPERTIES: ship of WFTL -AM -FM Fort Lauderdale, Fla. Other stockholders have interests MIDWEST -Daytime -only radio station with low frequency, good in wESO Southbridge, Mass., and power and assets. Can be purchased with $25,000 WBFM(FM) New York. Tele-Broad- down and a long payout. Contact- Richard A. casters' other stations are KALI San Gabriel and KOFY San Mateo, both Shaheen in our Chicago office. California, and KIDL Kansas City, Mo. Tele- Broadcasters has pending FCC ap- MIDWEST -UHF television station servicing market of 50,000 - proval the $1 million purchase of plus in an area that is all UHF. Doing little better KKTV(TV) and KFMH(FM), both Colo- than break even now but offers good potential for rado Springs, and KGHF Pueblo, all aggressive owner -operator. Priced at $350,000.00 with Colorado. WPOP operates on 1410 kc D. with 5 kw fulltime. Commissioners 29% down and a loan payout. Contact -John Robert T. Bartley and Lee Loevinger Stebbins in our Chicago office. abstained from voting. Write for your FREE copy of "STATIONS BUYER'S CHECK LIST" NCTA sets Wisconsin management institute The National Community TV Asso- ciation announced last week that the second annual NCTA management in- & ASSOCIATES, INC. stitute will be held Aug. 12 -15 at the John F. Hardesty, President University of Wisconsin, Madison. The institute, jointly sponsored by NCTA NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES and the university, is designed to help WASHINGTON, D.C. CHICAGO DALLAS . SAN FRANCISCO management solve specific problems 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. that face community antenna TV sys- EXecutive 3.3456 DElaware 7 -2754 Riverside 8-1175 EXbrook 2 -5671 tems. RADIO TV CATV NEWSPAPERS "A college- accredited course, the management institute offers both sea- .. ~4rú a J ..!gibL (liPix«rr.ccr.ele;7 xcikl soned operating executives and less ex-

BROADCASTING, July 15, 19113 45 tion of all to provide a better informed citizenry." Elden Smith, CTSC president, adding his thanks to those of Dr. DuBridge, welcomed Mr. Kluge to "our community as a good, useful citizen" and told him, "You can't realize how important this is, to have a first contribution of this amount." Denver station to survey audience One of the largest audience preference surveys ever conducted by a radio station, involving 500,000 individual questionnaires, gets under way this morning (July 15) when KBTR Denver starts a three -month campaign to find out just what kind of programing Denver listeners really want. At the end of the 90- day period, KBTR will revise its program format in accordance with listener desires, Larry Buskett, general manager, Smith (r), said last week on the eve of the "Op- John W. Kluge (c), Metromedia board of Technology, and Elden eration: Public Opinion" campaign. chairman and president, presents the president of Community Television of The poll will include 300,000 pro- $250,000 check to Dr. Lee A. DuBridge Southern California, at a brief cere- gram preference questionnaires mailed (I), president of California Institute mony last week. to individual homes, another 100,000 distributed by service stations of the Frontier Oil Co. of Denver and a final of 100,000 enclosed in Royal Crown Cola and Ward L. Quaal, WON Chicago. by the National Association Broad- cartons. Coincidentally with the survey, Two amendments were made to the casters. KBTR is also starting a promotion cam- Broadcast Pioneers constitution. One During the two -week "school," the paign with prizes ranging from $5 in provides that persons who are officers broadcasters will be asked to solve the cash to a jackpot prize of "His" and of the organization may also be mem- case of "Mr. Harley's Letter," dealing "Hers" automobiles to be given to re- bers of the board of directors. The sec- with the FCC's proposal to limit the spondents of questionnaires chosen at ond amendment makes eligible for commercial time on radio and TV sta- random. Survey and contest will be ad- membership in the Pioneers those per- tions. This case was developed especial- vertised with heavy on-air promotion, sons who have had 20 years of associa- ly for this year's seminar because of cards on Royal Crown trucks, news- tion with the radio industry or have had the current controversy centering paper and outdoor ads and personal ap- an association with the TV industry around the commission rulemaking (see pearances of KBTR executives at meet- prior to Aug. 1, 1953. page 40). ings of service clubs and other organi- The key radio -TV executives will at- zations. Chicago Tribune pays tempt to solve actual cases developed The entire campaign, Mr. Buskett $18 million for papers from broadcasting and nonbroadcasting said, is in keeping with the directive of business situations. Broadcasting cases the FCC that radio stations should seek Purchase of two Florida newspapers will include "KAKO Radio," dealing with out the program needs of their com- by the Chicago Tribune has been an- competitive radio programing; "Kno- munities and serve them to the best of nounced. w," a case involving sales problems their ability. The Tribune Co. has bought the Fort and budgeting; "Staff Development at Lauderdale News and the Pompano WPAR," involving the management of Jahncke installed Beach Sun -Sentinel for a reported $18 personnel, and "Jabe Radio," an analy- at Pioneers' meeting million. The News has a daily paid sis of a station manager's performance. circulation of 76,108; the Sun -Sentinel, John Daly, veteran radio -TV news- New officers of the Broadcast Pion- 23,114. man and quizmaster, will deliver the eers were installed at the annual mem- The Chicago Tribune (which owns "commencement" address. Dr. J. Sterl- bership meeting in New York last WON -AM -Tv Chicago and KDAL -AM -TV ing Livingston is academic director of Wednesday (July 10). Ernest Lee Duluth, Minn.) also has cross-owner- the seminar and Dean Richard Chapin Jahncke Jr., NBC, is president of the ship interests with the New York Daily is administrative director. Jim Hulbert, organization. News (wPIx[Tv] New York). It also manager of the NAB department of Other officers who will serve until owns a community antenna system in broadcast management, will supervise July 1, 1964 are Robert L. Burton, Houghton, Mich. the sessions for the NAB. Broadcast Music Inc., first vice president; Joseph Baudino, Westinghouse FCC commercial limit Media reports... Broadcasting Co. and Ben Grauer, NBC, vice presidents; Raymond Guy, plan in school subject Back to ABC WHOO Orlando, Fia., consultant, secretary and Robert J. Sixty -seven broadcasting executives has been reunited with the ABC Radio Higgins, BMI, treasurer. New directors were scheduled to gather in Boston Network after being independent for are Robert Coe, ABC; Walter M. Erick- yesterday (July 14) for the fourth an- the past four years. WHoo is fulltime son, Gray and Rogers; Arthur Hull nual executive development seminar at on 990 kc, 10 kw day and 5 kw night. Hayes, CBS; Paul Mowrey, consultant, the Harvard Business School, sponsored WDOB becomes WMGO WMGO Can - 46 (THE MEDIA) BROADCASTING, July 15, 1963 Continental's 50 kw AM Transmitter uses "Weldon Grounded Grid" high efficiency power amplifier.

It is an efficient, reliable, stable system for high power broadcasting that is free from surge conditions and does not require protection against excessive modulation peaks or transients} Ease and permanency of circuit adjustments assures minimum maintenance time. High -power modulation trans- formers are not required. Grid - swamping resistors are eliminated, allowing most of the driver power to be delivered to the antenna, thereby improving over-all efficiency. Negligible carrier shift assures full utilization of assigned carrier power of the station. Use of over -all feedback from transmitter output to audio input results in very low noise and harmonic distortion. SA End result? The sound of quality. *u. s. Pat. No. 2,836,665

I I:i!e$mimmomoweal

PEAK TUBE ML -6697 GROUNDED CATHODE FROM DRIVE OUTPUT

-90' CARRIER TUBE -90' ML -6697 PHASE LAG PHASE LAG GROUNDED NETWORK GRID NETWORK

MANUFACTURING COMPANY MAILING ADDRESS: BOX 17040 DALLAS 17, TEXAS 4212 S. BUCKNER BLVD. EV 1 -7161 cssrev SUBSIDIARYOF LING-TEMCO-VOUGHT, INC. Designers and Builders of the World's Most Powerful Radio Transmitters

BROADCASTING, July 15, 1963 47 sound -proof ceilings and carpets are being installed, along with a new announcers' booth to be enclosed by a 30 -foot pane of sound -proof glass.

Agency named Recht and Company Inc., Beverly Hills, Calif., will handle advertising for KTLA(TV) Los Angeles. Trade publications, newspapers and other consumer media will be used.

GBB named KGO-AM -FM San Fran- cisco, an ABC -owned outlet, has appointed Guild, Bascom and Bonfigli, that city, as its agency to handle all consumer and trade advertising. Rich- ard Ferber will supervise the account WNBE -TV completes its studio building for GBB. The $200,000 transmitter and Total cost of the building and Format change WHBI(FM) New studio building of WNBE -TV New equipment will be $790,000. The York has undergone a change in its Bern, N.C. has been completed and building has 15,000 square feet of Monday- Friday nighttime "all Spanish" the station will go on the air Sept. working area with a 55 by 40 foot programing to a live and remote "mu- 1, according to Nathan Frank, presi- studio. WNBE -TV (ch. 12) will be an sic-of- all -nations" schedule. The change dent of Piedmont Television Corp., ABC -TV primary affiliate, with all in format, which will be interspersed permittee. equipment by RCA. with interviews of famous personalities in politics and the arts, started June 10.

ton, Miss., last week went on the air, KXOA remodels KXOA -AM -FM Sacra- Extended coverage WFBC -TV Green- replacing WOOB. WMGO, on 1370 kc, mento, Calif., is in the midst of a re- ville, S. C., an NBC affiliate, has in- has opened new studios in downtown modeling program which will eventu- stalled a translator transmission tower Canton. It is a Hook Radio Network ally cost over $20,000, it is estimated. for the viewers in the Tryon, N. C., station. New recording equipment, floors, area.

GOVERNMENT Editorials are now a House topic CONGRESSMEN SLOW TO ACCEPT INVITATIONS TO TESTIFY AT HEARING The past, present and future of state- that several members may seek an op- Broadcasting System. ments of opinion by radio and television portunity to testify at the last minute. Thursday witnesses include Dr. Frank stations will be the focal point of dis- Congressmen who plan to appear Stanton, president of CBS Inc., who on cussion this week as a House subcom- this morning include Representatives occasion has delivered network edi- mittee begins a hearing to explore Robert Hemphill (D- S.C.), Durward G. torials, and Donald McGannon, presi- broadcast editorials. Hall (R -Mo.) and Lionel Van Deerlin dent of Westinghouse Broadcasting Co. Representative Walter Rogers (D- (D- Calif.). Sherwood Gordon, presi- Theodore Shaker and Harold Neal, Tex.), chairman of the Communica- dent of KSDO San Diego, will follow presidents of ABC -owned TV and radio tions Subcommittee of the House Com- Representative Van Deerlin to the stations, respectively, will testify Friday. merce Committee, denied last week stand. NBC, which does not editorialize as that the hearing is in any way an at- Representative John Moss (D- Calif.), a network or on its owned radio and tack upon a cherished freedom of the a member of the subcommittee who in- TV stations, does not plan to testify electronic media (BROADCASTING, July troduced a bill (HR 7072) putting edi- but is expected to submit a statement 1). "Broadcasters who editorialize must torials under the equal time require- for the record. have clearer guidelines for their own ments of Section 315 of the Com- The hearing will adjourn after this protection," he said. munications Act (BROADCASTING, June week until some time in August because The hearing opens today (Monday) 24), has not notified Representative of the July 25 -27 National Broadcast in Room 1334 of the New House Office Rogers if he will testify on behalf of Editorial Conference in Athens, Ga. Building with testimony from members the bill. The Moss measure is expected This conference will be sponsored by of Congress. Only three congressmen to play a prominent role in the testi- the Georgia Association of Broad- had indicated definitely that they would mony regardless of whether the author casters which was in Washington last testify at week's end despite a letter to himself testifies. week attacking the Rogers hearing. all senators and representatives from FCC Tuesday FCC Chairman E. Representative Rogers had been in- Mr. Rogers soliciting their views. The William Henry will lead a commission vited to speak at the conference but subcommittee had hoped that several delegation to the witness stand tomor- said last week that he would not be members who feel that they have been row (Tuesday). Daniel Kops, WAVZ able to accept. Representative Oren personally wronged by a station would New Haven, Conn., and chairman of Harris (D- Ark.), chairman of the testify but apparently this will not be the NAB editorializing committee, will parent House Commerce Committee, the case. testify Wednesday, along with Robert will make a major speech at the GAB However, Representative Rogers said Hurleigh, president of the Mutual meeting and Kurt Borchardt, corn-

48 BROADCASTING, July 15, 1963 WTVOggRALEIGH-DURHAM

appoints BLAIR I TELEVISION

Television Station WTVD, Raleigh- Durham, North Carolina, appoints Blair -TV Division as its national sales representative, effective July 1. WTVD joins the other stations of the Capital Cities Broadcasting Corp. already represented by BLAIR TELEVISION, 717 Fifth Ave., N. Y. 22, N. Y.

BROADCASTING, July 15, 1963 49 the CBS affiliate in Cape Girardeau, Mo. (xuvs -Tv), but incorrectly to WPSD- Tv which is 135 miles from St. Louis. WPSD-TV unsuccessfully has sought, to carry the St. Louis team's home games by accepting the program which the CBS affiliate in Cape Giardeau is prevented from carrying. Two weeks ago WPSD -TV asked the FCC to investigate the CBS refusal to permit it to carry the Cardinals games. In Congress Representative Frank A. Stubblefield (D -Ky.), who represents the district in which Paducah is located, introduced a bill (HR 7365) which would make the 75 -mile rule now ap- A flying squadron of Georgia broad- Elliott Hagan. Standing: Representa- plicable to collegiate games mandatory casters met July 8 with the state's tive J. Russell Tuten; Representative for professional contests. This bill was congressional delegation (all Demo- John W. Davis; Charles Doss, WROM referred to the House Judiciary Com- crats) to discuss regulatory problems. Rome, GAB radio vice president; Rid- mittee. Seated (I to r): Senator Herman E. ley Bell, WRBL -TV Columbus, GAB Talmadge; Raymond E. Carow, WALB- TV vice president; Representative TV Albany, president of Georgia Asso- Phil M. Landrum; Representative FCC turns down ciation of Broadcasters; Representa- Robert E. Stephens. Absent from pho- tive Charles L. Weltner; Barry Sher- to: Senator Richard B. Russell and AMST on more time man, WQXI Atlanta; Representative G. Representative John J. Flynt Jr. The FCC has rejected the request of the Association of Maximum Serv- ice Telecasters for an extension until Aug. 9 in which to oppose petitions munications specialist on the commit- WPSD -TV seeks Justice for reconsideration filed in the drop - tee staff, will be a member of a panel in case (BROADCASTING, July 8). government investigation of NFL on -industry relations. The commission, however, granted Most individual broadcasters and sev- Fighting to get the St. Louis Cardi- AMST's pleading to the extent of set- eral organizations, such as the Ameri- nals pro football games to its viewers, ting single deadline for replies to can Civil Liberties Union, are expected a WPSD -TV Paducah, Ky., last week filed the numerous petitions seeking recon- to testify when the hearing resumes in a complaint with the Department of sideration of the decision to reject short - August. In addition, Representative Justice asking that the National Foot- spaced VHF drop -ins for seven two -sta- Rogers said that some witnesses may be ball League be investigated for antitrust tion markets. added to the list already scheduled to violation (BROADCASTING, July 8). The deadline set by the commission testify before the subcommittee this week. In the complaint, the NBC -affiliated is July 18. Georgia Views Fifteen members of TV station claims that both the NFL the GAB were in Washington last week and CBS have unjustifiably kept NFL Ordinarily, oppositions to petitions to make a protest against several gov- games from being broadcast in the for reconsideration must be filed within ernment encroachments on the "free- Paducah area. Although acknowledg- 10 days. AMST argued this would pre- doms" of broadcasting to the Georgia ing that the NFL 75 -mile home terri- sent an undue hardship, since the peti- congressional delegation (see page 39). tory rule is valid (the teams have tions were filed over a period of several GAB said the Rogers hearing is "dis- agreed to black out TV coverage within weeks. The last was filed on July 5. turbing" to broadcasters. The associa- 75 miles of the home stadium when Commission officials cautioned that tion urged Georgia members of Con- the home team is playing at home), rejection of the AMST request for an gress to support broadcasters' rights to WPSD -Tv claims this applies only to TV extension to Aug. 9 shouldn't be taken editorialize free from any federal re- stations within this radius. The Paducah as an indication that a decision is im- strictions. station says this is applied correctly to minent on the requests for reconsideration. One official said the chance of action before the August recess is "nil." ABC Opposed ABC and a number of would -be applicants for the proposed drop -ins who had requested reconsidera- than a decade o//C,onófrucEive Service tion opposed AMST's petition for an extension. They argued that the drop - to 0-yroadca6ter4 and de Oroadcaeting -9ndudtry in case has been under consideration since January 1960 and that further delays are not justified. Meanwhile, Commissioner Kenneth HOWARD E. STARK A. Cox's dissenting opinion has been seized on by three potential applicants for drop -ins as an additional argument Brokers-Consultants for the commission to reconsider its decision. 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Community First Corp., Buckeye Broadcasting Corp. and Charlotte Tele- casters Inc., in virtually identical corn- 50 (GOVERNMENT) BROADCASTING, July 15, 1963 RIPCORD ...one of 268* syndicated TV film series which use BMI licensed music and were telecast locally during the past year 'out of a total of 390 syndicated TV film series

BROADCAST MUSIC, INC. 589 FIFTH AVENUE NEW YORK 17, NEW YORK

CHICAGO LOS ANGELES NASHVILLE TORONTO MONTREAL

BROADCASTING, July 15, 1963 51 ments, said the dissent, filed two weeks indicated, adopt an anti- drop -in policy Dismissal of Greater Boston was re- ago (BROADCASTING, July 8), "provides in passing the all- channel receiver quested because, according to Boston a new and meaningful development in legislation. That measure, on which the Broadcasters, the company has filed this matter." They also urged the com- commission is counting to promote "repetitious applications." Boston Broad- mission to seek industry reaction to UHF growth, isn't likely to make an casters said that 26 stockholders of Commissioner Cox's views. They said impact for six to eight years, he said. Greater Boston (65% ) are also 73.68% the commission needs such comments Community said it "particularly" owners of a corporation of the same if it is to have "the broadest possible supports the commissioner's proposed al- name which was denied in a former framework within which to reconsider ternative to denial of the drop -ins. This hearing for channel 5. Following a its decision." provided for approving the drop -ins for denial of its petition for reconsideration Community is interested in the drop - a seven -year period, with the require- the older Greater Boston took its case in proposed for Jacksonville; Buckeye, ment that the grantee operate a parallel to the court of appeals and a decision in that proposed for Dayton, Ohio; and UHF station, programed independently is still pending, Boston Broadcasters Charlotte, in that proposed for Char- at least one -third of the time, and then pointed out. lotte, N. C. The other markets involved to shift to all -UHF at the end of seven Boston Broadcasters said this consti- are Johnstown, Pa.; Baton Rouge, La.; years. tutes two applications by the same prin- Birmingham, Ala., and Knoxville, Community said although similar cipals that are in active competition for Tenn. proposals had been advanced, they channel 5, and is in violation of the In the commissioner's statement, they weren't defined with the same precision. rules. It was noted that Greater Boston said "we have for the first time a "Consequently," Community added, had requested a waiver of the rules, concise and well- reasoned summation" "there was no expression of support for but has not given any grounds for the of the arguments against rejection of or opposition to the specific proposal." waiver, Boston Broadcasters main- the drop -in proposal. They added that tained, and is not entitled to a hearing although many of the arguments have Dismissal sought on the matter. been made before, they "take on new of ch. 5 applicant The FCC had set March 26 as the and substantial weight" in the commis- deadline for sure acceptance of new sioner's dissent. Boston Broadcasters Inc. is anxious applications to compete with wmmx-Tv's Cox Views Comissioner Cox argued to see the comparative hearing for renewal bid, since there have been no that the drop -ins are needed as an im- channel 5 in Boston get underway. further applications filed, Boston Broad- mediate remedy of the lack of adequate Boston Broadcasters, one of four ap- casters noted, the comparative hearing television service in the affected mar- plicants, requested last week the dis- could be begun. kets. He also disputed the commission's missal of the application of Greater The history surrounding the present conclusion that the drop -ins would im- Boston TV Co. and that the remaining renewal efforts of wImH -Tv is long and pede the nationwide development of applications of WHDH-TV (which pres- complex (BROADCASTING, April 1). UHF television. ently operates channel 5), Charles River WHnH -TV was given the grant in April He said, in addition, that Congress Civic Television and its own be desig- 1957, and after court appeals and fur- did not, as the commission majority nated for hearing. ther action by the commission had its

must be drawn under the 'most rigor- THE FCC AND FREE SPEECH ous procedural safeguards.' " It even urges the court to re- examine Robinson charges with overstepping its decisions sustaining two earlier FCC commission revocation proceedings involving pro- its duties; cites Section 326 in his defense gram content "in the light of interven- ing Supreme Court pronouncements." A slashing attack on the FCC's right resentations to the FCC in the matter These are the famous 1931 Brinkley to look at programing to any degree (BROADCASTING, July 30, 1962). Mr. case, where a license was revoked be- has been leveled against the commis- Robinson has appealed this decision. cause alleged quack medical advice was sion before a federal court in Washing- In addition to the Robinson brief, a being broadcast; and the 1932 Trinity ton. second attack on the FCC's ruling in Methodist Church, South, case involv- The challenge is contained in a brief the WDKD case is expected in a few ing speeches by the owner, the Rev. submitted July 5 to the U. S. Court of weeks from the American Civil Liber- Bob Shuler, already judged to be in Appeals for the District of Columbia ties Union (BROADCASTING, June 3), contempt of court. by E. L. Robinson Jr. whose license for The Robinson defense charges that The validity of the tape recordings, WDKD Kingstree, S. C., was denied re- the FCC decision violates the free submitted to the FCC by a neighboring newal last year. The 49 -page brief was speech provisions of the First Amend- radio station is questioned. The tapes written by McKenna & Wilkinson, ment, and the no- censorship stricture purport to record Mr. Walker's broad- Washington communications attorneys, of Section 326 of the Communications casts, the Robinson brief says, but there lawyers for Mr. Robinson in the ap- Act. was no way of determining whether peal. New Court Even the U. S. Supreme they were bona fide recordings of the The FCC denied the renewal of Mr. Court in the last 10 years has come broadcast or recordings made of Mr. Robinson's license after a full -scale trial out more strongly for unfettered free- Walker's talks at local "smokers." in Kingstree which attracted national dom of speech, the Robinson brief Examiner Reversed The brief attention. It ruled that Mr. Robinson stresses. It cites a dozen cases involving makes much of the point that Hearing had permitted disc jockey Charlie Wal- books, magazines and motion pictures. Examiner Thomas H. Donahue recom- ker to broadcast programs that were "Although 'obscenity' is not protect- mended penalties against Mr. Robinson "coarse, vulgar [and] suggestive of in- ed by the First Amendment," the brief short of denial. decent double meanings" and that Mr. says, "matters short of obscenity are, Just because a radio station must be Robinson was guilty of making misrep- and the dividing line between the two licensed to take into account electronic

52 (GOVERNMENT) BROADCASTING, July 15, 1963 grant reaffirmed in September 1962. However, the station was given a four - month license only. March 26 was then set as the assured acceptance date for competitors, which gave rise to the present proceeding.

FCC structure is FCBA's main task The special committee of the Federal Communications Bar Association established to consider revisions of the Com- munications Act and the structure of the FCC has been told to forget the first and concentrate on the latter. The committee in a report to the FCBA executive committee last Thurs- day (July 11) said it didn't think it could handle both issues in the short time of its life. The committee runs until the end of this year. Mrs. gets her own farewell This being so, the executive commit- Minow party tee of the bar association at its meeting Jo Minow, wife of former FCC Vice President; Mrs. Florence Lowe, Thursday recommended that the group chairman Newton N. Minow, was coordinator of special projects for concern itself with FCC organization the guest of honor at a going -away wTTO(TV) Washington and hostess and procedures. party held at the National Lawyers' of the luncheon, and Mrs. E. William The special committee was estab- Club in Washington last Thursday Henry, wife of the current FCC lished to follow a similar task force last (July 11). (L-r): Mrs. Minow; chairman. Also at the party were the year which resulted in monographs by Mrs. Lyndon Johnson, wife of the wives of other government figures. leading communications lawyers on several aspects of the Communications Act and the FCC. and recommended the trisection of the policy-making commission (BROADCAST- A dissertation on the FCC organiza- commission-into an administrator, a ING, Jan. 28). tion was written by Leonard H. Marks communications court and a five -man Since then, a further recommenda-

interference considerations, or multiple All of this, the brief says, adds up to used by Mr. Walker when he was first demands for the same facilities, does "the shocking situation of an agency advised of the charges, yet the commis- not mean it loses the protection of the claiming authority not only to proceed sion delayed bringing the action for a First Amendment, the Robinson argu- under a broad 'public interest' standard, year and then found that the licensee ment declares. in a field which can have a particularly had made misrepresentations in his "To so argue," it reads, "would mean inhibiting effect on free speech, but also testimony. The injection of the mis- that lawyers, doctors, engineers and ac- the right to deny license applications on representation issue, the lawyers main- countants could not claim the safe- the basis of broad policy statements tain, was wholly unjustified and unwar- guards embodied in the First and which lay down no specific or ascer- ranted. Fourteenth Amendments, because they tainable norms, in a proceeding in The FCC could have used some too must be 'licensed' in order to prac- which it was the investigator, prosecu- sanction less drastic than denial, the tice their professions." tor, judge and jury." brief argues. WDKD is worth about Even though the "public interest" Devious Practice The Robinson doc- $250,000, the lawyers estimate, but criterion of the Communications Act ument also attacks the FCC for waiting without a license the worth of its as- is broad, the brief continues, it cannot until the WDKD license was up for re- sets, including "used" equipment, would negate Section 326 which expressly for- newal before bringing the charges be about $50,000. This "fine" of $200,- bids the FCC from censoring programs. against the station. The commission 000, the brief declares, appears out of Actually, the Robinson brief says, the learned of the Walker broadcasts in proportion to the dereliction. fact that it is so broad inhibits the FCC April 1960, the brief says, but did not "With Mr. Walker discharged more from adopting rules or policies remote- institute renewal hearings until March than three years ago, with not even a ly touching on such content as too 1961. By delaying proceedings for al- hint that there has been any off -color many commercials, lack of public serv- most a year, it argues, the FCC forced remarks since, with substantially every ice programing, too many westerns, not the burden of proof on the licensee. If organization in Kingstree and Williams- enough religion, etc. it had brought charges immediately in burg county, including some 65 min- In developing this argument, the a revocation proceeding, the commis- isters, school officials, civic leaders, and Robinson lawyers say the FCC already sion would have had to bear the burden governmental officials urging renewal has under consideration such interfer- of proof. . we submit that the commission's ence with program content as the over - The finding of misrepresentation, the refusal to use some less drastic sanction commercialization rulemaking and the brief contends, smacks of "entrap- than the death sentence under the facts proposed new program form for re- ment." Mr. Robinson denied any here disclosed was highly arbitrary and newal applications. knowledge of the purported vulgarisms capricious...

BROADCASTING, July 15, 1963 53 meager on the ultimate, issuable facts, Get own face a that mere speculation would be allowed your news or lawsuit to do duty for probative facts, even Broadcasters who think they can In the Pennsylvania case, WPAZ though allowing the most reasonable pick up the local newspaper and Pottstown, was sued in a state court possible inferences to be drawn for the read local stories over the air with- by the Pottstown Mercury. The plaintiff from its evidence." out permission are setting themselves newspaper claims the radio station WNDR had charged that Mr. New - up for a lawsuit. read mercury stories over the air house's newspapers conspired to re- The latest pronouncement on the without permission. WPAZ, denying strain trade through the use of unit ad- property right of newspapers in the the allegation, claimed the action in- vertising rates for morning and after- stories developed and written by their volved copyrights and should have noon newspapers, by discriminating own reporters was made two weeks been brought in federal court. The against WNDR in news radio stories, and ago by the Pennsylvania Supreme state supreme court said that "If in advertising rates, and by publishing Court (BROADCASTING, July 8.) the news company can establish by stories defaming the station. This is the fourth such court deci- proof that the broadcasting company Circuit Judge Leonard P. Moore, sion in the last 18 years. The first has, without authority, used the writing for himself and Judges Henry was the AP vs. INS landmark case local news gathered through spe- J. Friendly and Paul R. Hays, conclud- in 1935: a second was the AP vs. cialized methods and by the trained ed his decision by pointing to the length KVOS Bellingham, Wash., in 1953; personnel of the news company, of time the case has been in litigation: and the third was the Toledo Blade such unauthorized use constitutes a "After close to 12 years of time and vs. woNo Toledo, Ohio, in 1956. violation of a property right" and effort spent by attorneys for both In all cases the courts held that belongs in the state court. parties, two judges in the district court, the use of news stories by compet- One point is made in previous and four panels of this court, the case ing media without authority is unfair cases; that the property right covers as tried was merely a shell of the claims competition. only "fresh" news. made when it originally appeared." He also upheld Judge Foley's conclusion that there were no disputed factual tion -that the FCC be reorganized into those disfavoring the committee prob- issues crucial to the legal merits requir- a single administrator and an appeals ing into "substantive" legislative matters ing the deliberations of a jury in this court (BROADCASTING, June 10) -was was, it's understood, the feeling that case. submitted to President Kennedy by members of FCBA have "diverse" in- The Newhouse stations in Syracuse former FCC Chairman Newton N. terests. This was explained to mean are WSYR- AM- FM -Tv; the newspapers Minow. that the attorneys might be swayed by are the Post- Standard and Herald - One of the reasons expressed by what changes in the Communications Journal. Act may mean to their clients. The executive committee appointed "we work thru lunch "! Harold Mott as the FCBA representa- FOREVER IS TOO LONG tive to the House of Delegates of the Request for clarification American Bar Association. Mr. Mott, the immediate past president of the kills sale of WVIP organization, succeeds Mr. Marks in this post. An FCC policy that looks askance at combination advertising rates where the same owner publishes a newspaper Newhouse victorious and owns a broadcast station -and which has never been tested-has been in federal court spotlighted in a station sale transaction. A federal circuit court has upheld The practice is unwritten and as far as can be learned has never been pro- the dismissal of a I2- year-old antitrust mulgated as a rule or formally adopted suit against S. I. Newhouse and his Syracuse newspaper- broadcasting prop- by the commission. The undeclared erties. tenet holds that anyone connected with In a unanimous, three -judge decision, a newspaper must promise never to indulge the U. S. Court of Appeals in New in selling advertising in radio York affirmed the dismissal last year by or the publication in combination. COPY" U. S. District Judge James T. Foley of The issue has been a common one the antitrust suit filed in 1952 by WNDR in comparative hearings, although no FEATURES Syracuse against Mr. Newhouse. WNDR applicant has ever bucked the FCC on charged that Mr. Newhouse engaged in this point and no applicant has ever PRODUCTION a conspiracy to drive it out of business. been denied because he refused to ac- Three cede to this policy. Even in newspaper HUMOR times the suit has been dismissed in district court as being with- applications where no hearing is in- Write... out foundation. Three times the appeals volved, the commission staff has asked court has remanded it, the last time in for a declaration on combination rates Linmar productions, inc. 1961. The suit went to trial before -and has never been told nay. During Judge Foley, who granted a directed the last 12 months the practice has verdict in favor of the defendants after been introduced in cases where a newspaper principal a 2301 uubnrn ei,e.. tole do G. oh io testimony before a jury, but before the buys radio or TV jury considered the case. Judge Foley station. 'Roquefort Dressing on Copy 25f! Extra held, and the appellate judges agreed, The latest example came in the sale that the evidence submitted was "so of wviP Mt. Kisco, N.Y., to the Patent 54 (GOVERNMENT) BROADCASTING, July 15, 1963 Trader, a Westchester county, N.Y., to an applicant other than the one ship involved between bona fide news- semiweekly. named by the assignor. men and their sources." In announcing last week that the The second bill, proposed by Com- Senator Keating granted that there $350,000 contract to buy the station has missioner Bartley, demands that li- is "another side to this coin." Freedom been allowed to lapse, Carl Tucker Jr., censees prove that a station's sale will of the press, he said, should not "ex- Patent Trader publisher, said that the result in "an improved broadcast struc- empt any reporter from the libel and FCC required a firm commitment from ture." slander laws." He also noted a "general him that there would be no combina- reluctance among legal experts" to tion advertising rates. He said he re- allow more witnesses not to testify. fused to agree to this demand because it Keating bill would Furthermore, he said, many newsmen would mean agreeing "to forego forever themselves want no special privileges. the right to sell combination advertising protect news sources If, however, newsmen deserve the privilege of not revealing their sources, at reduced rates." A bill which would forbid federal he said, "certainly no reporter should Hell With It + It's understood the courts and Congress from demanding be forced to go to jail because of his FCC's Broadcast Bureau first contacted that newsmen reveal their confidential efforts to serve the public interest." the Washington attorney handling the sources was introduced in the Senate Senator Keating admitted that his bill transaction to ask about combination last week by Senator Kenneth B. Keat- is not a "final answer," but he expressed rates. In response to this, Mr. Turner ing (R -N. Y.). hope that it "will serve as a vehicle for a the as submitted statement to FCC Noting that the First Amendment of centering attention on the issue and an amendment to the sale application. the Constitution provides for freedom exploring the possibilities of a fair and He said he had "no present intention" of the press, Senator Keating said his reasonable solution." of using combination rates. This brought bill was "not for the benefit of the news The New York Republican pointed clari- a request from the FCC staff for reporters, or the television and radio out that legislation similar to his bill this point, Mr. de- fication. At Turner commentators who play a similar role, has been enacted in several states. He cided to let the sales contract run out. but for the benefit of the public and the cited Alabama, Arizona, Arkansas, Mr. Turner agreed to buy wvsP last nation." California, Indiana, Kentucky, Mary- year from VIP Radio Inc., the New If newsmen must reveal their sources, land, Michigan, Montana, New Jersey, York Herald Tribune group (BROAD- the senator argued, their problems in Ohio and Pennsylvania. "To the best CASTING, Dec. 3, 1962). digging out "corruption and worse" of my knowledge," he said, "these In the last few months the FCC has would be multiplied and "it is for that statutes have worked well in practice begun the practice of asking licensees reason that I have long favored legal and other states now have similar pro- who are newspaper associated whether recognition of the confidential relation- posals under consideration." they engage in joint rates (BROADCAST- ING, June 17). These letters, sent by the FCC staff, are going to broadcasters as licenses come up for renewal. The commission's current interest in combination advertising rates stems from the hearing PRODUCTS WITH A FUTURE on concentration of ownership of news media held last March by the House GATES TRANSISTOR! ÍE'D Antitrust subcommittee under the chairmanship of Representative Emanuel A R T R I T APE It Monaural/stereo PROFESSION Celler (D -N.Y.) (BROADCASTING, March 18 et seq.) CARTRID, Last February, the FCC warned licensees that joint rates among radio TAPE SY stations not commonly owned but serving "substantially the same areas" raised 1, 2 or antitrust questions. It warned broadcasters to be careful (BROADCASTING, rue tone Feb. 4). Exclusive positive insert opening Harris introduces Delivery from Stock! FCC -requested bills !Separate record /play heads Two Communications Act amend- ug -m modular construction Small -51/2" high ments designed to give the FCC greater power over the sale of radio and tele- by only the system you need now. Gates "second generation'.'. vision stations were introduced in the design, with modular construction and plug -in transistor amplifier House last week by Representative (lows immediate, economical expansion. Reliable? Positively! Oren Harris (D- Ark.), chairman of the House Commerce Committee. Both A six -page brochure tells the whole story, No. A113;;So:does,_ á_ Catalog, No A95. bills were proposed to the Congress . new Broadcast Equipment two weeks ago (BROADCASTING, July 8), NARN,S one by the commission and the other GATES RADIO COMPANY by Robert T. Bartley. Commissioner GATES A Subsidiary of- Häíns- Inlertÿpe Corporation COMMON AT oN The FCC's proposed amendment QUINCY, ILLINOIS would allow the agency, when proces- Offices in: Houston, New York, Los Angeles, Washington, D.C. sing sale and transfer applications, to In Canada: Canadian Marconi Company, Montreal rule that the "public interest" would be Export Sales: Rocke International Corporatior, New York City better served by the sale of the station

55 BROADCASTING, July 15, 1983 FCC grants KWK's request for a stay WWD° BUREAU MAINTAINS OPPOSITION TO LESSER PENALTY The FCC last week granted KWK St. the Communications Act is "flagrantly" Louis a 30 -day stay of the July 29 violated revocation should be invoked. salutes effective date of its license revocation. The bureau termed Kwx's suggestion The commission's Broadcast Bureau, of a cease and desist order "absolutely however, continued its adamant opposi- preposterous" in that it seemed the tion to anything less than revocation of commission should merely order the Washington's KWK's license. station "not to defraud the listening The commission said the stay would public." become effective after its decision on The commission decided correctly in finest the station's petition for reconsideration, reaffirming its policy of holding ab- or after any subsequent court appeals. sentee licensees responsible for the ac- KWK had requested that it be given a tions of their station managers, such 90-day stay, but the FCC concluded as it did in denying renewal of the that the station had not offered evi- license of KRLA Pasadena, Calif., the dence justifying a greater period. The bureau said (see story page 58). The bureau had urged the shorter stay. bureau concluded that this is the only In opposing Kwx's petition for recon- way of protecting the public from sim- sideration of the revocation decision, ilar promotional schemes. the bureau last week told the commis- A Matter Of Intent Kwx had ac- sion that if it chose one of the four cused the commission of violating the alternative sanctions Kwx suggested, it Administrative Procedure Act by not would be making "a mockery of the giving the station notice prior to issu- commission's processes." The bureau ance of the show cause order. The bu- warned the commission that it would reau said this is not necessary when be inviting "other parties to trifle with violations have been willful. For a def- the commission" if the agency should inition of "willfulness," the bureau reconsider in favor of one of the four quoted Judge Learned Hand, who de- lesser punishments proposed by the scribed it as meaning "no more than station. the person charged with the duty knows The St. Louis station has urged the what he is doing. It does not mean commission to lessen the death penalty that in addition, he must suppose that to a short -term renewal, a fine, a cease he is breaking the law." and desist order or a combination of The bureau contended that the fraud- two or more of these (BROADCASTING, ulent character of the Kwx contests July 1). Pleas for reconsideration have was intentional and can be considered been received from numerous KWK lis- "willful" contrary to the station's argu- teners, the Missouri House of Repre- ment that this was never established. Thanks to The National Brewing Co. sentatives and the Wisconsin Broad- Kwx had pleaded that because its and its president Jerold C.Hoffberger, casters Association (the owners of KINK licensee had lost more than $900,000 the nearby "Chesapeake Bay, Land also own WEMP Milwaukee). resulting from adverse publicity the The KINK revocation was decided on of Pleasant Living" is all the nearer case has aroused and as a result had the grounds that the station had con- lost any chance to recoup its invest- and dearer, to the hearts of Washing- ducted "willful and repeated" fraudu- ments in the station, that this should tonians. The Bay Country's gracious lent contests, and that the absentee li- be considered as punishment enough. traditions, rich history, fine foods and censee was to be held responsible for The bureau said, however, that "it is a the actions good fun have all been extolled in, the of former KWK vice presi- basic principle of law that the acts of dent and general manager William distinctive rhythm and rhyme radio a corporate officer [such as Mr. Jones] Jones Jr., who handled the promotional are imputed to the corporation" and jingles of National Beer. These satur- contests (BROADCASTING, June 3). indicated that the financial reversal of ation spots have made for pleasant A Matter Of Jurisdiction The bu- revocation is the burden of the licensee. listening, and they've gone on to do reau backed the commission's decision their job by making pretty music on that the forfeiture provisions of the Los Angeles seeking Communications Act were not available municipal local cash registers. Our thanks to for use since they were enacted Sept. channel National Beer and its agency, W. B. 13, 1960, and the fraudulent contests Los Angeles has petitioned the FCC Doner & Co., for the privilege of play- occurred during June, July and August for the allocation of another TV chan- ing a key part in this sales success of that year. Nor would a waiver by nel to serve the city's municipal needs. over many years. National Beer sells KWK give the commission jurisdiction In a petition signed by Mayor Samuel to fine the station, the bureau said. Yorty, the city asked that either a new to people -and WWDC is "the station "The commission obtains its jurisdic- channel be added to Los Angeles - that keeps people in mind." tion from Congress, not xwK," it add- which it said could be done without ed. The bureau further dismissed conflicting with the 10 existing alloca- Kwx's contentions that Congress, in tions-or channel 40 be reallocated Represented nationally BLAIR enacting forfeiture provisions, intended from Riverside. That channel is not by John Blair d Company GROUP this sanction to be used rather than in operation, although two applications PLAN revocation by citing from the same for it are pending. MEMBER legislative history which states that if The petition noted that all channels

56 (GOVERNMENT) BROADCASTING, July 15, 1963 NOTHING LIKE IT IN BROADCASTING- Lake Charles precedent not valid here anywhere anytime A charge that a TV broadcast of change of venue of a robbery and anyhow! an interview with two convicted murder conviction in a Louisiana murderers prevented a fair trial was court where a Lake Charles, La., TV refused consideration last week by station recorded and broadcast an the U. S. Court of Appeals for the interrogation of the prisoner accused Tenth Circuit. of the crimes by the sheriff of the "50-50 In affirming the conviction and county (BROADCASTING, June 10). death sentences of James Douglas In turning down the plea for a Latham and George Donald York remand because of the TV coverage, for killing seven persons in a cross - the Denver court held that no mo- CLUB" country rampage in 1961, the ap- tion had been made in the trial peals court upheld a Kansas trial and court for a change in the trial site in color sentencing. because of the TV broadcast and In the argument before the ap- therefore it could not consider this peals court in Denver, the attorney viewpoint. It pointed out, also, that on WLW TV for the two men argued that a tele- the trial had been moved from one vision interview broadcast by KCKT Kansas county to another at the re- (TV) Great Bend, Kan., prejudiced quest of the defendants. and WLW Radio the jurors and made a fair trial im- The two men were apprehended possible. The defendants' lawyer in Utah and were interviewed by 12 NOON-1:30 MON. thru FRI. argued that a U. S. Supreme Court newsmen of KUTV(Tv) Salt Lake ruling required a new trial in a dif- City. It was this recording which was ferent city. This was in reference to used by KCKT when the men were the U. S. Supreme Court remand for brought back to Kansas for trial. assigned to Los Angeles are being oper- tions law firm, last week requested that ated except channel 28, which is re- the commission hold a hearing on the served for educational purposes. proposal, charging that the usual procedures of a rulemaking in this case Justice pulls reins are not sufficient to arrive at a meaningful conclusion. on FCC proposal The firm suggested that the hearing The Justice Department told the be held to collect testimony of law en- FCC last Thursday (July 11) that it forcement officers, state officials and didn't have to go as far as it proposed other qualified persons. Broadcasters to keep horse racing information from are not the best source of information gamblers. in this case, it said. In a comment filed by the Criminal The Thoroughbred Racing Associa- Division, the department endorsed the tions has requested an extension of the the show with aim of the FCC's proposal, but said July 23 deadline for reply comments to the Lyons share of there is a need to balance the interests Aug. 23, in order to make a more between law enforcement and free detailed study of the many comments. sponsors and mail! broadcasting. It suggested that the commission FTC says retailer Ruth Lyons sponsors are among the could accomplish its purpose by per- happiest people in the world. And they mitting the broadcasting of racing fea- solicited ad allowances stay happy for years. Prime proof of the tures plus some information -but that The Federal Trade Commission has pudding! Nu -Maid Margarine has been on broadcasts of details on races (full card charged a large Western grocery chain the show for 21 years; Fels soap products scratches, track records, weights of with "knowingly inducing and receiving and Folgers Coffee for 11 years; Frigidaire jockeys and etc.) be banned. It is this discriminatory promotional allowances for 5 years. And the list goes on and on. information, broadcast by the same sta- from suppliers" for advertising cam- A big part of Ruth's 1,726,000 pieces which aids paigns used and TV spots. tion on a regular basis, which radio of mail last year was her fabulously gamblers, it said. In this way the de- Furr's Inc., which owns 63 retail successful Telephone Exchanges for partment said races could be broadcast stores in Texas, New Mexico and Colo- without helping gambling. rado allegedly solicited from $500 to various sponsors with valuable prizes. The commission's rulemaking would $5,000 for promotions from certain Even though audience was not required to prohibit broadcasts of races and racing suppliers but failed to make the same send in sponsors' labels, an overwhelming news other than every two weeks. Twice offer to suppliers of competing prod- 98% did! a year a station also would be permitted ucts carried by the chain. Furr's was to broadcast a full day's racing card, paid $113,120 by selected suppliers, need we say more? provided that the track is located with- the FTC said. CROSLEY COLOR TV NETWORK in 100 miles of the station. A blanket Discrimination among suppliers in WLW -T WLW -D WLW -C WLW -I was is in violation of the exemption from the rules extended such promotions Television Television Television Television to all races with a purse of $25,000 or FTC Act, the agency said, and is in- Cincinnati Dayton Columbus Indianapolis more. jurious to competitors and the public. WLW Radio - Nation's Highest Fidelity Radio Station Scharfeld, Bechhoefer, Baron and Furr's was given 30 days in which CROSLEY BROADCASTING CORPORATION Stambler, a Washington communica- to reply to the FTC's charges. a subsidiary of Arco

BROADCASTING, July 15, 1963 57 They will no longer be permitted to use New logging rules go into effect Thursday holders of restricted radiotelephone operator permits for the routine operation COMMISSION DOESN'T BUDGE FROM DAILY INSPECTION of their transmitters. After Feb. 19, The FCC is standing by its decision arguments and stressed the necessity of 1964, this work will be restricted to to require five -day -a -week inspections of the inspections as a means of improving employes holding at least a third -class the transmitting equipment of AM and technical compliance with the rules. license. most FM stations by first -class radio- However, the commission amended the Original Proposal Both orders have telephone operators. requirement to the extent of exempting been under consideration for a year. In But the commission also announced noncommercial FM stations operating originally proposing the transmitter -in- it is relaxing its rules concerning the on 10 watts or less. spection rule, the commission contem- fulltime employment of such help by Rules Relaxed And, in a separate plated seven inspections a week. But it some AM and FM stations. order, the commission amended its rule modified this proposal after the Nation- In an order adopted last week, the requiring the employment on a full - al Association of Broadcasters and in- commission said the rule requiring five - time basis of supervisory engineers dividual stations protested. day -a -week inspections will become ef- holding first -class radiotelephone opera- In comments filed last week, the fective Thursday (July 18), as an- tor licenses. union representing the men who will do nounced last month. The new rule permits AM stations the work urged the commission to re- It also said rules permitting the use operating on no more than 10 kw of vert to its original seven -day -a -week by AM, FM and TV stations of auto- power and using a nondirectional an- proposal. The National Association of matic equipment for keeping operating tenna to hire such supervisory personnel Broadcast Employes and Technicians, logs and requiring broadcasters to re- on a contract basis. FM stations op- AFL -CIO, said daily inspection is cord technical information in a separate erating on 25 kw or less will also be needed to assure a high standard of maintenance log will become effective permitted to use contract help. The technical operation by stations. the same day. effective date of this change is Aug. 19. The rule permitting broadcasters to The rules were adopted Feb. 20 The order pointed out, however, that take advantage of technological devel- (BROADCASTING, Feb. 25), but their ef- no change was made in the rule requir- opments in keeping their operating logs fective date has been delayed because ing the presence of first -class operators means that they will now be able to re- of petitions for reconsideration. The during operation with a directional an- cord automatically most of the infor- chief objection of those filing was the tenna. Commission officials also noted mation required by the FCC. They transmitter -inspection rule. Many in that stations contracting out their super- have been allowed to use automatic the industry said this requirement would visory work will not be exempt from equipment in keeping program logs be burdensome, particularly on smaller the transmitter-inspection rule. since October 1962. stations. The order, in addition, tightens up The FCC said the new requirement The commission's order rejected these other operator rules for these stations. that broadcasters keep a maintenance log does not mean new information is being requested. Its purpose, the commission said, is to provide a place for recording data on equipment upkeep that licenses are already required to provide. AVE RADIO AND TV KRLA's loss in court under study by lawyers RE Lawyers for KRLA Pasadena, Calif., are studying the decision of the appeals court affirming the FCC's denial of its license. The FCC's action was upheld by the A RIABLY U. S. Court of Appeals in Washington if July 5. The court, in an unsigned opinion, held that the commission's decision was FFECTIVE warranted. The FCC last year refused to renew the license of KRLA because, it held, Donald Cooke, station owner, had not made program proposals in good faith when he bought the station in 1959, the station had engaged in fraudulent contests, and the program logs of the station had been altered to deceive thIî the FCC. It n' A hearing examiner had recommended a one -year extention of the BOTH REPRESENTED BY THE KATZ AGENCY KRLA license. l Antique type trom the In answer to the KRLA contention Robinson -Pforzheimer Collection.) that the FCC should have considered its public service programing, the court said: "The commission need not consider the public service rendered by a station

58 (GOVERNMENT) BROADCASTING, July 15, 1963 Clippings on TV's cutting -room floor interest FTC The Federal Trade Commission is both the FTC and the FCC. An offi- in 1950 on the basis of complaints giving preliminary consideration to cial of the latter agency said "a few that the company failed to disclose complaints about television stations complaints" were received some time that a movie it was distributing to cutting films they present. ago. He added that the FCC's posi- theaters had been cut from 21 An FTC official said last week the tion in such matters is that it has no hours to 1 1/2 hours. This complaint, question that would interest the com- jurisdiction over the manner in which however, was dismissed when the mission is whether the public is be- licensees handle individual programs. company discontinued the advertising misled into believing that films The FTC official said the matter ing which had led to the complaints. are shown in their entirety when, in was "casually" brought to that agen- The FTC official said viewers fact, they have been cut to fit a time cy's attention and the FTC lawyers "probably realize" that films shown slot. are "mulling it over" to decide on television have been edited. But The official didn't identify the whether to pursue it. the test, he said, is whether TV list- source of the complaints, but there He noted, however, that reprints ings and advertising of motion pic- are reports that motion picture di- of books that have been abridged ture presentations deceive the pub- rectors, unhappy over the manner in must be advertised as such. He also lic, either by promoting the films as which their products are edited by recalled that the FTC instituted uncut, or by failing to disclose that television stations, have protested to proceedings against United Artists they have been edited. where the licensee is disqualified by its FTC announces new spelled out matters in greater detail and attempts to deceive the commission..." practices, procedures in some instances have introduced in- The court made no findings as to the novations," Chairman Paul Rand Dixon standing to intervene of Immaculate New rules of general practices and said. "Our continuing objective is to Conception Church of Los Angeles and procedures were announced last week minimize delays in obtaining compli- the Lake Congregational Church of by the Federal Trade Commission set- ance with the laws entrusted to us for Pasadena. Both churches use KRLA for ting guides for both FTC activities and enforcement, while at the same time religious broadcasts. parties doing business with the agency. giving all parties the fullest protection." The new rules become effective Aug. 1. In a major procedural change, the "We have made some refinements, FTC in the future will consider Executive committee of an ap- UHF group to meet FCC Commissioner Robert E. Lee has called a meeting of the executive committee of the Committee For The Full Development of All- channel Broadcasting (CAB). The session will be held July 25. The purpose of the meeting will be to hear status reports from the chair- 11 of the Top 15 Shows men of the three major committees of CAB and to arrive at parliamentary procedures for conducting meetings. in Sioux City are on KTIV The committees are: If you want to reach the big Sioux City market: Buy Committee No. 1 is on technical developments and is headed by Ben KTIV! ARB's March 1963 study reveals that 11 of Adler, president of Adler Electronics Sioux City's top 15 shows will be carried by KTIV Inc., New Rochelle, N. Y. this Summer. This viewership. plus our proven sales Committee No. 2 is led by Sey- ability, makes KTIV the best station for your Sioux - mour Siegel, director of WYNC -AM- land schedule. Tv New York, and is responsible for studying the factors involved in sta- And you can count on KTIV for continuing leadership com- tion operation. The scope of this in Siouxland. From Fall '58 through Spring '63, mittee gave rise to much controversy at CAB's organizational meeting held KTIV ranked first in 10 straight ARB studies! in Washington late last April (BROAD- CASTING, May 6). National Representative: George P. Hollingbery Committee No. 3 headed by James D. Secrest of the Electronics Industries NBC ABC Regional Representatives: Harry S. Hyett Co., is charged with informing Association, K Minneapolis "the public, distributors, dealers, service NNEL4 Soderlund Co., Omaha technicians and manufacturers concern- Sioux City, Iowa Eugene F. Gray Co., ing reception of UHF." Kansas City, Mo. The July 25 meeting will convene at 10 a.m. in the FCC's meeting room (7134) in the New Post Office Build- ing in Washington.

BROADCASTING, July 15, 1963 59 peal from a hearing examiner's initial in attempting to obtain voluntary com- on the CATV system's acceptance of decision in every case requested by a pliance prior to the issuance of a form- some of the restrictions in the commis- party to the proceeding. The former al complaint and expanded its advisory sion's proposed rulemaking on micro- rule provided that review would be functions. Full text of the new rules and wave grants in the business radio serv- granted only if substantial questions procedures may be obtained from the ice. The conditions were challenged as were involved and at least two of the Publications Section, FTC, Washington unconstitutional by Wentronics Inc. five commissioners favored review. 25. (BROADCASTING, July 1). A new procedure repeals the right of The conditions, "voluntarily accepted parties to comment on proposed FTC Austin CATV gets grant by the applicant," require the Austin orders which differ substantially from operator not to duplicate any program an examiner's decision. However, the for microwave relay within a station's Grade A contour commission may ask for additional I he FCC has granted TV Cable of either simultaneously or 30 days before comments before issuing an order and Austin Inc. permission to construct a or after it is broadcast. Furthermore, any party to a case will have the right microwave relay system to serve its the CATV system must, if requested by to petition for reconsideration. community antenna television system in the station, carry the outlet's programs The commission revised its practices Austin, Tex. The grant is conditioned without degradation.

PROGRAMING

persuade the more than 500 AFTRA AFTRA DISCUSSES NEW CONTRACTS members at the convention to keep Will keep demands secret until negotiations begin mum for a month or more, but "we're going to try," he said. Hammering out terms to be sub- tional executive secretary, however, told Delegates from 32 locals and four mitted to employers for new national a news conference on the opening day chapters (groups smaller than locals) contracts for performers on network of the five-day meeting, the union is attended the convention, with five locals television, network radio, electrical not going to divulge its conclusions un- not represented. Two locals, from transcriptions, recorded commercials til they are presented to the 672 signa- Nashville and Omaha -Council Bluffs, for TV and for staff announcers at tories to the various AFTRA codes late were making their first appearance at a radio and television stations owned and in August. "We don't want to telegraph national meeting, Mr. Conaway re- operated by the networks was the chief our Sunday punch," he stated. ported. Also present for the first time task confronting delegates to the na- "If we reveal our demands now, were representatives of the Canadian tional convention of the American Fed- when we meet with the networks, pro- and Mexican broadcast performers eration of Television and Radio Artists, ducers and advertising agencies next unions, the Association of Canadian held last Wednesday through Sunday month and state them over again they'll Television and Radio Artists and the (July 10 -14) at the Ambassador hotel say, 'We read that in July. What's Sindicato de Trabajadores de la Indus - in Los Angeles. The present three -year new?' So we're going to try to keep tria del Radio y Similares de la Repub- contracts expire Nov. 15. them secret until then." Mr. Conaway lica Mexicana. Donald F. Conaway, AFTRA's na- admitted that it would not be easy to Equal Opportunity AFTRA cur-

The beginning of `Town Meetings of the World'

Trans-Atlantic live telecasts, similar to the Town Meeting of the World telecast presented by CBS - TV on July 10 (12:20 -1:25 p.m.) will be continued on a regular quarterly basis beginning next fall, it was announced last week by Richard S. Salant, CBS News president. The experimental program last week, making use of Telstar II, brought together former President Dwight D. Eisenhower in the studios of KLZ -TV Denver, former British Prime Minister Anthony Eden in London, Jean Monnet, architect of the European Common Market in Brussels and Heinrich von Brentano, majority leader of the West German Bundestag in Bonn, in a single telecast. However, the program, which marked the first anniversary of international telecasting via commu- CBS newsman Walter Cronkite hower (I) and Jean Monnet, 'father' nications satellite also marked a ma- (foreground) and on monitors for- of the European Common Market jor and first political setback for such mer President Dwight D. Eisen- during the Telstar programs. international hookups. The Town

80 BROADCASTING, July 15, 1963 rently has about 16,250 members in Donald H. McGannon, president of good standing, Mr. Conaway said, up Group W, said that making public the from 15.370 a year ago. Contributions details of the new contract "would serve to the pension and welfare fund for the no purpose to those involved." first five months indicate that for the The live program spotlights Mike Sunny's full year of 1963 the total earnings of Douglas and has a celebrity guest as a all AFTRA members in various branch- week -long co -host. es of broadcasting will come to approximately $73 million, compared to $69.5 CELEBRATING million for 1962. Time -Life makes Addressing the opening session of the AFTRA convention Wednesday morn- civil rights spots ing, California's attorney general, Stan- Three religious -affiliated organiza- ley Mosk, urged the delegates, individu- tions have endorsed the civil rights an- ally and collectively, "to improve the nouncements being prepared by the 10 YEARS climate for equal opportunity within Time -Life Broadcast stations. your industry." The United Church Women of the National Council of Churches, the Anti - AFTRA, Defamation League of B'nai B'rith and Group W reach the National Council of Catholic Men of Service accord on Douglas show will co- sponsor the series of 60- second public service spots for television and TO Westinghouse Broadcasting Co. radio. (Group W) announced last week it has The bi- racial announcements on entered into an agreement with the "What Can the Individual American TAMPA Cleveland local of the American Feder- Do About Civil Rights" have been ation of Television and Radio Artists made by 15 religious, educational, la- for the showing of The Mike Douglas bor, sports, entertainment and govern- ST. PETERSBURG Show, a 90- minute daily program origi- ment figures (BROADCASTING, June 24). nating on KYW-TV Cleveland, on Group Time -Life, which is making the spots W stations in Boston, Pittsburgh and available to all stations, said arrange- Cleveland. ments for network transmission to affili- Several weeks ago the plan to pre- ates over closed circuit are still in sent tapes of the Douglas show on other progress. Group W outlets was abandoned be- The announcements will be available cause the union would not agree to a by Thursday (July 18) and stations can waiver of fees requested by manage- get copies from Time -Life Broadcast ment (BROADCASTING, June 3). Neither stations, Time & Life Building, Rocke- the union nor Group W officials would feller Center, New York 10020. reveal the conditions of the agreement. Negro subject of several L.A. meets Meeting of the World had to settle for a more modest billing than its The campaign to gain employment title suggested as the French govern- and recognition for Negroes in the pro- ment denied use of its ground station ductions of motion pictures for thea- at Pleumeur Bodou thus preventing ters and television is gaining momentum European reception of the telecast. as various anti- discrimination organi- As planned, the British ground zations focus their attention on the prob- station at Goonhilly Downs was to lem. transmit the signal from Europe to Last Friday (July 12) the arts divi- Telstar II and the signal from the sion of the American Civil Liberties U. S. was to be received at the Union outlined a three -point program to French ground station. Through a members of the motion picture and tele- complicated "hot switching" tech- vision industries at a special evening nique both European and American meeting at the Beverly Hilton hotel in audiences would have seen a simul- Beverly Hills, Calif. James Whitmore, cast of the program and the states- chairman of the arts division, headed men participating would have seen an emergency committee of Marlon each other on monitor screens. Only Brando, Robert Wise, Nate Monaster American viewers saw the live tele- and John Frankenheimer which invited and craft cast. European networks were forced leaders of the creative guilds unions to discuss steps for solving the to wait a day for shipments of the taped program. racial problem. the Hollywood The French government reported- Tomorrow (July 16) Race Relations Bureau is holding a ly felt that the program was po- at the Ambassador SUNaTV tentially too controversial. news conference in Angeles to present its views Tampa - St. Petersburg The show was rebroadcast the hotel Los the Hollywood integration situation. same evening over CBS -TV and CBS on Natl. Rep: VENARD, TORBET 8 McCONNELL Phillip Waddell, spokesman for HRRB, E. Rep: JAMES S. AYERS Radio. S. said that this organization is not in

BROADCASTING, July 15, 1963 61 accord with the views of the National Association for the Advancement of Lincoln Center TV shows Colored People, but believes that the place of the Negro in motion pictures Annual telecasts commemorat- and television has been steadily improving the anniversary of the opening ing and that aggressive measures are of New York's Lincoln Center for not needed to accelerate the pace of the the Performing Arts are planned improvement. by CBS -TV for the next five years. And on Thursday (July 18) officials First anniversary programs, entitled Lincoln Center Day, will be FOR SALE of the NAACP will meet with executives of the labor unions and guilds presented Sept. 22 (8 -9 p.m.). at the Hollywood offices of the Associa- Under the agreement with CBS - Slightly used TV TOWER. Center will Only 10 years old. One owner- tion of Motion Picture Producers. TV, Lincoln appoint a Code Board Member (used producers for the programs from only 19 hours per day). 486 ft. Is different units of the performing tall; 70 ft. antenna thrown in. anything new arts complex as the center de- Priced for quick sale! As standing, come -and -get -it for in summer schedule? velops. $7,777.77. Available August 1. What's actually new in programing Reason for selling: New Tower 964 ft. above average terrain through the off -season? Concern about (740 ft. above ground) delivers the networks' summer scheduling prac- 549,500 TV Homes. Greater tices has been voiced by Senator War- coverage in Wheeling /Steuben- ren G. Magnuson (D- Wash.), chair- ville Market also for sale. For used TV Tower or more TV man of the Senate Commerce Commit- Homes, contact Exec VP Bob tee, who said he had received a number Ferguson, WTRF -TV, Wheel- of complaints about summer repeats ing 7, West Virginia. (CLOSED CIRCUIT, July 8). A review of summer offerings of the three TV networks shows an estimated total of 33 hours a week of original programing based on a count of week- night prime hours and weekend schedules. The networks offer an approxi- Plans are discussed by James mate total of 108 hours of service over T. Aubrey Jr., CBS -TV president the periods taken into account. (I) and Dr. Robert Schuman, Ten replacement shows have been set Lincoln Center president. in prime viewing hours. A like number turned up in last summer's network schedules. America, Tuesday, 10:30 -11 p.m. (doc- Of the 33 hours of actual "new ma- umentaries produced by local stations). SPOTMASfl'ER terial" presented by the networks, 16 CBS-TV Picture This, Tuesday are devoted to sports programing, the 9:30 -10 p.m. (game show) ; Keefe Bras- Tape Cartridge majority of these in baseball telecasts, selle Show, Tuesday, 10 -11 p.m. (mu- Summer replacements for regular sea- sical variety); Talent Scouts, Tuesday, son prime time series have turned prin- 8:30 -9:30 p.m.; Vacation Playhouse, Winder cipally to variety and news formats. Monday 8:30 -9 p.m. (individual situa- Original material in replacement tion comedies, had been filmed as pilots shows offered through this summer in for possible series). prime time: NBC -TV The Lively Ones, Thurs- ABC -TV ABC News Reports, Sun- day, 9:30 -10 p.m. (musical variety) ; day, 10:30-11 p.m. (50% new material, Kraft Mystery Theater, Wednesday, some reruns of Closeup series); Your 9:30 -10 p.m.; Report From, Tuesday Funny Funny Fihns, Monday 8:30 -9 10:30-11 p.m. (documentary reports p.m. (homemade movies); Focus on from world capitals). The new Model TP -1A is a rugged, dependable and field tested unit. It is easy to operate FINANCIAL REPORTS and fills a need in every station using cartridge equipment. Will handle all reel sizes. High speed winding at RCA 2D QUARTER PROFIT UP 27% 22M" per second. Worn tape in old cartridges is easy to replace. New or Gain accomplished on sales increase of only 3% old cartridges may be wound to any length. Tape Timer with minute and A record second -quarter financial Chairman David Sarnoff and President second calibration optional and statement released by RCA last week Elmer Engstrom called the bright finan- extra. Installed on winder or avail- showed profits of $12.1 million, a 27% cial picture "a result of both long -term able as accessory. TP-1A is $94.50, with Tape Timer $119.50. increase over the 1962 second quarter and short -term developments." figure. Write or wire for complete details. Profits for the quarter were During June RCA color TV set accomplished on sales of $441,300,000, sales were reported to be up 48% over a 3% sales gain over the same period the previous high month, September of last year. 1962. And the home instruments di- BROADCAST ELECTRONICS, INC. First half earnings for the corporation vision is said to have had its "best 8800 Brookville Road Silver Spring, Maryland are up 23% over 1962. second quarter and first half in history." A joint statement issued by RCA The statement indicated that no single

62 BROADCASTING, July 15, 1963 product or service was specifically re- pounced that it is considering offering sponsible for the accelerating financial 25% of its shares to the public. National billing rise picture. Six months ended May 13: NBC was said to have its reported by Rollins maintained 1963 1962 rate of progress in sales and profits for Earned per A 40% increase in national advertis- share $ 0.333 $ 0.263 the second quarter and first half. Gross billings 9.371.504.00 6,830,013.00 ing for Rollins Broadcasting Co.'s Con- RCA and consolidated subsidiaries Commission & service fee tinental Broadcasting group (four Rol- earnings statement six months ended income 1,432,608.00 1,095.914.00 lins stations programing to the Negro June 30. Total operating expenses 1,081,817.00 810,655.00 audience) was reported by O. Wayne Net income before Rollins, president of the company in (in millions, federal income except profit his yearend financial report. per share) tax 351,359.00 285,259.00 Federal income are WNJR 1963 1962 tax 180,431.00 150.572..00 The Continental stations Products and services sold $877.3 $853.9 Net income 170.927.00 134,687.00 Newark -New York: KDAY Santa Mon- Cost of operations 816.4 805.3 Profit before federal taxes ica -Los Angeles, WBEE Harvey- Chicago, on income 60.9 48.6 WRAP Federal taxes on income 31.5 24.6 Wometco dividends come Norfolk, Va. Other Rollins sta- Net profit for six months 29.4 24.0 tions are WGEE Indianapolis, WCHS -AM- Net profit per share of on record earnings common stock. $1.60 $1.32 TV Charleston- Huntington, W. Va.; Wometco Enterprises Inc. has report- WAMS Wilmington, Del.; WEAR -TV Pen- Three months ended June 30: ed record earnings and income for the sacola, Fla. -Mobile, Ala., and WPTZ -TV 1963 1962 weeks Products and services sold $441.3 $428.9 first 24 of 1963. The Wometco Plattsburgh, N. Y.- Burlington, Vt. Cost of operations 415.7 409.2 board also declared a regular quarterly Profit before federal taxes Annual stockholders meeting will be on income 25.6 19.7 dividend on both Class A and Class B held Sept. 17 in Wilmington. Federal taxes on income 13.5 10.2 stock; 15 cents to Class A stockholders Net profit for quarter 12.1 9.5 Fiscal year ended April 30: Net profit per share of and 511 cents to B shareholders. Divi- common stock. $0.65 $0.51 dends are payable Sept. 13 to stock- 1963 1962 *Average number of shares during six - Earned per share. S 0.61 $ 0.46 month periods: 1963. 17.375.000 shares: 1962. holders of record Aug. 30. Revenues 7.899.744.00 6,395,312.00 16,936,000 shares. Operating profit Twenty -four weeks 1963: before deprecia- Net profits reported above are based tion and 1963 1962 2,012.468.00 in part on amortization 2.627,336.00 approximations and are sub- Earned per share. $ 0.72 $ 0.64 Depreciation and ject to audit and year -end adjustments. Gross income 9.950,741.00 8,915,101.00 amortization 1,278,900.00 1,087,655.00 Federal income tax 979.000.00 836,200.00 Federal taxes 634,169.00 393,864.00 Net income 1,043.459.00 916,197.00 Net income 580.388.00 437.396.00 Based on 1,448,839 shares outstanding in Based on 957,244 average combined shares Stockholders told 1963; 1,438,128 shares outstanding in 1962. in 1963. and 955,475 in 1962. of new PKL clients Papert, Koenig, Lois Inc., the only advertising agency to sell its stock to the public, has announced the signing of four new clients during'the first six months of its fiscal year, ended May 30, in a report to stockholders last Fred Custer week. mono frone 6/2¢/63 The new clients are National Air- lines, Breakstone Division of National 2adcd Dairy, McGregor -Doniger Sportswear fia/04(: SeaPr:aQ and Simplicity Patterns. Most .t.ftW :, .. The agency also announced that it rva. f"o" aq`1 y uae saKs had opened temporary quarters in st -okay Kvv.r,-z 14(a+ket btcaua2 Miami to service the National Airlines aucli2ucaíJ /We UOKIeriJ and First National Bank of Miami ac- is K'CL h ¢ QeacfP.t counts. As soon as permanent space is cod s C^v _Q ..Prt, Gau available, this office will become per- i.,. wtgt, üK aubuce ' manent, PKL said. Q,,,ot,. KPo Other PKL clients, in addition to the -tkz. S five above: Burlington Industries Inc., Clark Oil & Refining fatdi.-- Pi/44) Corp., Consoli- ra69Ma,rch.lA pAit 63 dated Cigar Corp. (Dutch Masters), C-fadm L.A. stafl, uN Exquisite Form Industries Inc.. Gra- KPoL io lAZ mo.dieA. a7te Ltd. Cokut, nada TV Network (England), whit 6(144,49,1°a1). Magna Motors Inc., LA. tear)* tke 11162) Dolphin Martin 6n L.A. Meta, Marietta Corp., National Sugar Refin- LwVOo 7?OlÜe-TUla, c4w4t ing Co. (Jack Frost and Quaker (sP.Q. Ge 601! sugars), New York Herald Tribune, so Kpa Park & Hagna Inc., Harvey Probber V Inc., Restaurant Associates Inc., Joseph cut b;441(2. E. Seagram & Sons Inc. (Frankfort MO' Distillers, General Wine & Spirits, IKE Pharmacraft Laboratories), Shulton Q. dB-4123 `N wco Technique Division, U. S. Industries n d °veft, EL:^ BLVD...LOS B..Cp (National Mills) and Xerox Corp. 5700 SUNSET PKL first offered its stock publicly last year. Since then another major agency, Foote, Cone & Belding, has an- 63 BROADCASTING, July 15, 1963 FANFARE3

Cassius to compete for `word championship' NAB's speakers guide BOXER AND DJ TO SLUG IT OUT WITH `POETRY' The second edition of the Na- tional Association of Broadcasters' famed pu- his 6 -foot, 5 -inch, 265 -pound opponent. Cassius Clay, Louisville's speakers bureau directory has may meet Sonny In his challenge, Mr. Brown rhymed gilistic poet who been published. It lists 472 promi- heavyweight in part: Liston for the world's nent broadcasters who are avail- in September, boxing championship Cassius Clay -you are a farce, able to speak, without charge, Tuesday (July A loudmouth one to boot. goes after another title before all types of local and state 16), the "heavyweight championship of Maybe in the ring you're great, Although the point is moot.... meetings. The directory, entitled the word." My mike is yours-you talking fool "If You Want a Speaker," is avail- Bruce Brown, WYNR Chicago, who To talk to Windy town able from NAB for distribution refers to himself as the "world's greatest I'll just sit back and listen close by professional, charitable, civic And then I'll rhyme you down.... the disc jockey and rhymer," challenged If you're so great- here's your chance and similar national organizations fighter to meet him behind the mike. Jump on a plane -we'll pay to their local and regional groups. The McLendon Stations (owners of But I'm afraid you're chicken, pal WYNR) stepped into the picture and to With a tongue that's made of clay. make sure the challenge was met hired On Wednesday (July 17), the boxer Mr. Clay to meet Mr. Brown and then will begin his reports from the Las Merchandising plans made do a series of on- the -spot commentaries Vegas training camps, with four to six Syndicate has con- from Las Vegas prior to the Sonny scheduled daily. They will be heard King Features arrange- Liston -Floyd Patterson fight July 22. on the McLendon stations: KLIF -AM- cluded property merchandising 20 for three FM Dallas, KILT and KOST(FM) Hous- ments with manufacturers WYNR said last Thursday (July 11) of its cartoon series-Barney Google it was negotiating for a downtown ton, KTSA San Antonio, WSYL -AM -FM Buffalo WYNR. They will not be and Snuffy Smith, Beetle Bailey, and theater to hold the crowds expected for and broadcast on McLendon's KABL Oak- Krazy Kat. the Brown-Clay. verbal contest, which land -San Francisco. Ideal Toy and Kenner Products, two will during the disc jockey's 5:30- occur The Las Vegas reports also will be of the principal licensees, will have ex- 9 a.m. morning show. offered for syndication. tensive spot schedules on local telecasts Mr. Clay, 6 -feet, 21/2- inches, and 209 Mr. Clay was booked through the of the cartoon series. pounds, will be shorter and lighter than William Morris Agency. Among the other licensees are Milton Bradley Co., Golden Records, Multiple Productions, Colorforms, Sawyer's, Bar - zim, Phoenix Candy, Four Star Candy, NOW! SPECIAL Ben Cooper; Collefeville, Western Print- ing and Louis Marx. COMMERCIAL Products licensed by the companies include dolls, paint sets, jig saw puzzles, RATES FOR games and records.

THE AD INDUSTRY Drumbeats . Happy Unbirthday WNEW New York, AIRWAYS RENT-A-CAR warming up for its 30th anniversary six months ahead of time, will hold a four -hour "Thank You" show in Madi- son Square Garden July 24. Billed as a "musical extravaganza," it will feature a number of name bands and TV and film performers. The station cele- brates its 30th year of broadcasting CHEVROLET IMPALA Feb. 3, 1964. Until now you practically had to be a big corporation to qualify for Fun Day Fare The International Ra- low commercial rent -a -car rates. But Airways has changed all that. You, dio and Television Society will hold its as an individual, can enjoy provided the same fine services by the larg- annual Fun Day Tuesday (July 16), at est systems, yet at considerable savings. Choose from new Chevrolet the Wykagyl Country Club in New Impalas and other fine cars. There are no hidden charges at Airways. Rochelle. Among the prizes donated Rates include gas, oil and insurance. No waiting in line at a rental are a radio -stereo console (NBC -TV), counter... simply call Airways when you land and, by the time you clock radio (Peters, Griffin, Woodward pick up your luggage, the car is there. Take advantage of this special Inc.), golf bag (Metropolitan Broad- commercial rate -rent from Airways! casting), jewel case (BROADCASTING Magazine), wrist watch (w1Ns New For free directory and commercial rate card write York) and a transistor radio (wliN AIRWAYS RENT -A -CAR SYSTEM 5410 W. Imperial Highway, Los Angeles 45, California Offices in over New York). The golf winner will be RENT-A-CAR 90 cities A few select franchiser still available. awarded the IRTS silver golf trophy, the Storer Cup. Other cups will be THE NATION'S FOURTH LARGEST AND FASTEST GROWING RENT -A -CAR SYSTEM donated by wcas's Jack Sterling and by The Bolling Company.

64 BROADCASTING, July 15, 1963 FATES & FORTUNES Here's the Answer BROADCAST ADVERTISING Arlene Raysson, formerly with BBDO and Coleman -Parr, appointed Sandford C. Smith, time and space buyer in media depart- To Libel Suits: formerly vice presi- ment of Nides *Cini *Advertising *Inc., dent and director of Los Angeles. She will work under Mrs. Fletcher Richards, Sharon Vedborg, agency media direc- One slip of the lip, however ac- Calkins & Holden tor. cidental, can bring about court where his accounts in- Robert J. Heller, founder and presi- action -with you as the de- cluded various divi- dent of Guide Publishing Co., West sions of U. S. Rubber Newton, Mass., until its sale earlier this fendant in a libel suit. It can Co. and American Mr. Smith year, and previously with radio stations be costly enough to be disas- Machinery & Foun- in Boston and Richmond, Va., estab- dry, joins Kastor Hilton Chesley Clif- lishes Robert J. Heller Adv. Agency, trous. Now you can hold your ford & Atherton, New York as VP and with headquarters at 25 Huntington loss on any claim to an agreed account executive. Avenue, Boston 16. amount you carry yourself, John C. Arnold, former VP of Roche, Lee Goodman joins let Employers Reinsur- Rickerd, Henri, Hurst Inc., Chicago, Sarra Inc. as VP in and joins Post- Keyes-Gardner there as VP charge of production. ance handle the excess. This and account supervisor on Raleigh cig- Mr. Goodman was specially designed policy pro- arette account. John P. McElroy, VP formerly with Film - with Compton Adv., joins Post agency ways Inc. as executive vides economical protection as account supervisor on Bel Air cig- VP. Jack Grossberg against losses due to libel, slan- arettes. Both are Brown & Williamson also from Filmways, brands. joins Sarra as pro- der, invasion of privacy, piracy, ducer- director. violation of copyright. For de- James F. Schmidt and Carl L. Yager elected VP's of Kenyon & Eckhardt Charles G. Whitchurch, formerly tails and rates, contact: Inc. Mr. Schmidt is creative director at product marketing manager for Baked K &E Chicago. Mr. Yager is account Food Division of Pepperidge Farm Inc., EMPLOYERS REINSURANCE executive in Detroit office of agency. joins Chicago office of Foote, Cone & CORPORATION Belding as a merchandising supervisor. 21 West 10th., KANSAS CITY, MO. NEW YORK. Ill John SAN FRANCISCO, 220 Montgomery Henry Seiden and Arthur H. Hawk- CHICAGO. 175 W. Jackson ATLANTA. 34 Peachtree. N E ins elected VP's of McCann -Marschalk. Morton A. Graham, formerly with Both are associate creative directors at Fuller & Smith & Ross, Chicago, joins agency. Clinton E. Frank Inc., that city, as an art director. Albert Brown retires as advertising Patt, Clay named VP, Best Foods Div., Corn Products Co. Mr. Brown joined Best Foods in John F. Patt, wJR Detroit, and 1924. He was named advertising VP Henry B. Clay, KTHv(Tv) Little in 1947. He will continue to serve Rock, Ark., named co- chairmen company in advisory capacity. of National Association of Broad- Clive Fisher, previously with BBDO, casters' general fund finance com- joins Doyle Dane Bernbach, New York, mittee. They also will serve as as account executive. chairmen of radio and TV finance committees, respectively, of NAB Robert P. Greenlaw named treasurer Autoration with members of these two com- of American Home Products Corp. Mr. mittees composing general fund Greenlaw's election coincides with re- finance committee. tirement of Paul H. Hannum. Mr. Greenlaw was formerly treas- In addition to Mr. Patt, radio assistant Has k helped others? Can is help you? How finance committee members in- urer. many approaches to automation are available? clude Harold Essex, wsJS Win- Albert Chance and Shaun Murphy ston- Salem, N. C.; Rex G. How- named managers of Ohland /Robeck What can IGM offer you? Equipment, straighe KREX ell, Grand Junction, Colo.; San Francisco and Chicago offices, re- music, announced programming, custom program- John H. Lemme, KLTE Little spectively. Mr. Chance formerly head- ming. and over 4 years of experience in produc- Falls, Minn.; Ben Sanders, KICD ed his own West Coast representation tion and WI of automation! Write .for our brochure, "THE WHY AND How OF AUTOMATION." Spencer, Iowa, and Ben Strouse, firm. Mr. Murphy was sales manager wwDC Washington. of KTVI St. Louis. William Gorman Serving with Mr. Clay on the joins OAR New York office as account TV finance committee are Payson executive. He was formerly sales man- Hall, Meredith Broadcasting Co., ager of WOR -TV New York. i-44"-'1024^41-44ti.o-vV Des Moines, Iowa; William B. ® Colgan Schlank, who joined Young Quarton, WMT -Tv Cedar Rapids, Mein Office and Plant In New York City Iowa; James D. Russell, KKTV- & Rubicam in New York in 1955, P.O. Box 943 TELE -MEASUREMENTS, Inc. transferred to Los Angeles office to Bellingham, Wash. 45 W. 45th St. (Tv) Colorado Springs, Colo., 733 -4567 (Area206) 581 -9020 (Area 212) and Robert F. Wright, wTOK -Tv work on TV commercials. Meridian, Miss. Marianne Baers Chambers rejoins Needham, Louis and Brorby, Chicago,

BROADCASTING, July 15, 1963 65 as writer. She was with NL&B from ant, named general manager of WOLF 1957 to 1959 and since then on creative Werner succeeds Lewine Syracuse, N. Y. He succeeds Joel staffs of J. Walter Thompson and Ogil- Fleming, who resigned. vy, Benson and Mather in New York. Mort Werner, Tom Burkhart, local sales manager VP, programs, of wrvJ(TV) Miami, appointed gen- THE MEDIA NBC -TV, elected eral sales manager of WLOS -TV Ashe- president of The Harry H. Averill, ville, N. C. Both are Wometco Enter- National Acad- prises stations. formerly VP of Radio emy of Television Advertising Bureau, Arts and Sci- Robert D. Vieth), formerly general and gen- named VP ences, succeeding manager of WTID Newport News, Va., of eral manager Robert F. Le- named sales manager for FM opera- Thorns Radio -TV En- Mr. Werner wine. Other offi- tions of Northeast Radio Network, terprises. will be He cers elected: Seymour Berns, di- Ithaca, N. Y. resident general man - rector of Red Skelton Hour, ex- Shirley M. Bahns, formerly advertis- ager of WEAM Arling- ecutive VP: Betty Furness, sec- ing director of Davenport, Iowa, shop- ton, Va., and direct retary, and George Bagnall, TV ping center, named director of promo- operations of WAYS Charlotte, wcoa film distributor, treasurer. tion and publicity for WQAD-TV Moline, Greensboro and WKLM Wilmington, all North Carolina. Mr. Averill had 111. been national sales director for Bartell Marvin M. Freeman named promo- Family Radio Group, and assistant to grams since 1961, appointed commit- tion manager of wrvo(Tv) Rockford, president of cKLW Windsor- Detroit. ment administrator, NBC -TV partici- Ill. He was formerly with CKx -AM -TV pating program sales. Brandon, Man. John F. Walsh named to newly created position as manager of NBC's Jeff Kinney, national sales service Charlie Mastin joins WHAS -AM -TV Washington -based unit managers. Mr. manager at WBBM -TV Chicago, pro- Louisville, as sports editor, from sports Walsh has been a network unit man- moted to account executive. Joseph director of WEKY Richmond, both Ken- ager in New York and was formerly a Sullivan, formerly communications con- tucky. production executive with Sextant Inc., sultant for New York Telephone Co., James M. Polston named account film series producers. joins WBBM -TV as national sales service executive at WAVY Portsmouth, Va. manager. Robert L. Gibson appointed mer- Bill Parker named assistant chief en- director wTva(Tv) chandising of Mi- David Kaigler appointed station man- gineer of KM BC- AM -FM -TV Kansas City, ami. ager of WHYY(TV) (noncommercial) Mo. Mr. Parker has been with stations William Muldoon, commitment ad- effective today (July 15). Mr. Kaigler since 1954. leaves wrux (both Wilmington, Del.). ministrator, NBC -TV nighttime pro- Bill Powell, formerly associate pro- Alan F. Lewis, formerly with WUFT- ducer of Megalopolis At Night and (TV) Gainesville ETV, joins WEnu(TV) Story Line at KNX Los Angeles, ap- îoryour tower Tampa ETV as a director (both Flor- pointed publicist of station. ROHN ida). requirements Elizabeth B. Harris, former man- Pat Hall, photographer for Omaha ager of radio research at ABC, joins check SYSTEMS World Herald and KMTV(TV) Omaha, WQxR New York as manager of re- named director of new special projects search. unit at KMTV. Dale Hoaglan, formerly A complete tower Thomas A. Dooley appointed to sales photo director at the station joins spe- erection service staff of WABC New York. He was for- cial projects, and Jay Johnson becomes that has these new photo director. Mr. Hall was special advantages: named "Photographer of the Year" in 1960 and 1962 by National Press Pho- V DEPENDABILITY tographers Assn. V RELIABILITY Florence M. Monroe, WNYE(FM), elected president New York City chap - V COMPLETE ter of American Women in Radio and ENGINEERING Television.

V COAST TO COAST Alan Baker, who joined NBC's press SERVICE department in 1961

Be sure to obtain price quota - as staff writer, ap- lions and engineering assist- pointed director, pro- ance for your complete tower gram publicity. Mr. needs from America's foremost tower erection service. Baker has been manager, business and trade publicity for Mr. Baker NBC. Dick Woollen has resigned as pro- Retarded Children gram director of KTTV(TV) Los An- geles, but will stay in that post until Can Be Helped successor is chosen. Mr. Woollen had Support Your Local Association been with station 11 years. For Retarded Children 6718 W. Plon4-81ad Por.n, Illin. Everett Wren, Denver radio consult-

66 (FATES & FORTUNES) BROADCASTING, July 15, 1963 merly eastern sales manager of Adam TV office, is replaced as manager of Jack Morton, of KMO Tacoma, Young Inc., New York. St. Louis office by Thomas M. Dolan. Wash., joins Kw Seattle as air personal- Peter R. Scott joins sales staff of Charles W. Conrad has been named TV ity. WPAT New York as retail director. Mr. salesman in Young Chicago TV office. William J. Davis, formerly of KoMO He was formerly with Scott was formerly timebuyer at Ted MacFarland, Seattle, joins KOOL -AM -FM Phoenix, Aveyard Adv., a Bates & Co. Chicago, as media Ariz., as disc jockey. account supervisor. Richard P. McCauley appointed to John Pearson joins KMBC Kansas WBZ Boston sales department. He was City, Mo., as air personality and ac- formerly sales manager of WBAL -FM count executive. Baltimore. Skip Caray joins announcing staff of Jim Hawkins named sales manager WSB -FM Atlanta. of KXA Seattle. Mr. Hawkins, formerly Bruce B. Brewer Jr. named pro- on sales staff, replaces John Croghan, motion director of KUDL Kansas City, who joins Feltis /Dove /Cannon Inc., Mo. station representatives. Mr. Peavey Mr. Slocum Mack Owens joins wKY Oklahoma Jack -Warren Ostrode, formerly with City as host of station's Nire Beat pro- Roberts, former chief an- Beckman, Koblitz Adv., Los Angeles, Murray gram. joins KBLA, that city, as head of pro- nouncer and morning personality of gram and promotion department. WCKY joins announcing staff of WKRC- Tom Allison, formerly of WHAR rv, both Cincinnati. Clarksburg, W. Va., joins WETZ New Edythe Fern Melrose, WXYZ -TV. Martinsville, W. Va., as announcer -disc elected president of Detroit chapter of Merle Harmon joins sports depart- jockey. American Women in Radio and Tele- ment KCMG from WDAF, both Kansas vision. She was national president City, Mo. Mr. Harmon will broadcast Dick Biondi, formerly of wts Chi- 1956 -58. Kansas City Chiefs professional foot- cago, joins KRLA Pasadena, Calif., as air personality. William Fisch, former catalogue ball games, and work on radio -TV copywriter with Montgomery Ward, sports shows. Marty McNeeley and Jim Evans join joins wBBM -Tv Chicago, as copywriter. Dave Diamond, program director at WRCV -AM -FM Philadelphia as air personalities. Don Marlowe, Hollywood entertain- WKGN Knoxville, Tenn., joins wit. St. er, joins sales staff of moo Las Vegas. Louis as air personality. Alice C. Potter, formerly of KSOO -TV Mr. Marlowe portrayed "Porky" in old Jess Spier, formerly at MBS, joins Sioux Falls, S. D., joins KAKE -TV Wichi- Kan., as Our Gang comedies. sales staff of WNEW -TV New York as ta, air personality. James Rayburne Lightfoot, formerly account executive. Gertrude B. Katzman, head music at KWK St. Louis, WSAI Cincinnati and WAKY Louisville, Ky., named director of operations at KLAC -AM -FM Los An- geles. Roger Barkley remains in present post of KLAC director of programs. Jane Flanigan, Butler University major in radio and TV who was Miss Indiana 1962, joins WKJG -AM -TV Fort Wayne, Ind., on Aug. 12 as women's director. John R. Heiskell, farm director of WSAZ -AM -TV Huntington, W. Va., also ,42 appointed public service director. aflee Don Brooks, formerly with icon, San wIT1I HERNANDO COU RTRIGI IT Francisco, joins KEX Portland, Ore., as weekend air personality. The discriminating traveler will find at the William J. Fahey newly cosmopolitan Beverly Wilshire Hotel named manager, mer- all the concepts of gracious hospitality for which chandising and sales Hernando Courtright is famous: impeccable, coordinator for WNAC- personalized service, splendid surroundings, and AM-TV Boston and above all, cuisine par excellence. ` Classic Yankee Network in Wilshire New England. Mr. elegance is the heart of the Beverly - Fahey was formerly amplified by subtle luxury and unparalleled with the Boston Her- attention to your comfort and privacy. `V Make Mr. Fahey ald- Traveler handling your next visit to Los Angeles verily a food accounts. return to elegance at the Beverly Wilshire Beverly Hills, William B. Peavey promoted to east- -in the heart of fashionable ern sales manager of Adam Young Inc., where every conceivable convenience New York representative firm. Replac- is at hand or in strolling distance. ing Mr. Peavey as manager of Young's IIEI(NANDO COURTRIGHT S TV division in San Francisco is John M. Slocum, who joined firm as TV ac- 13eaerly Wilshire Hotel count executive earlier in year. Roger BEVERLY HILLS, CALIFORNIA H. Sheldon, transferred to New York

BROADCASTING, July 15, 1963 67 librarian for WPEN -AM -FM Philadelphia, joins WIP- AM -FM, that city, in similar capacity. CBS -TV shuffles N.Y. program department Mike Nardone, production director - air personality at WRIT Milwaukee, has New assignments in been drafted into Armed Forces. New York program department announced by Jim Flood, member of icno-TV San CBS -TV for Marc Mer- Francisco promotion staff, promoted to son, Tom Loeb and Rob- unit publicist on The Jerry Lewis Show ert Milford, plus promo- for ABC -TV out of Hollywood. Jack tion and new titles for Sampson named KOO -TV publicist - others on programing staff. writer, and Bill Davis, film editor, ap- Mr. Merson, now general Merson Mr. Loeb Mr. Milford pointed on- the -air promotion writer - program executive, be- Mr. publicist. comes director of live programing, network program department, to Mike Casey resigns as director of supervising regular live shows and manager, program liaison; Lillian K. publicity and public relations for Para- specials. Mr. Loeb, supervisor of Curtis, from administrator -program mount Television and KTLA(TV) Los live programing, named to new post personnel, to manager, program per- Angeles. of director of program sales, pro- sonnel and services; Maureen Mc- gram department, New York. Mr. Gleave, from supervisor, network Tom Fulton and John Staley join Milford, director of live programing, films, New York, to program super- WFLA-AM -FM Tampa -St. Petersburg, assumes newly created post of direc- visor, network programs, New York. Fla., as continuity director and account tor of program services. Robert Continuing in present positions are executive, respectively. Peyson, assistant production man- Fred Silverman, director of day- Ted Covert, air personality at wATx ager, promoted to production man- time programs; Alan Wagner, direc- Athens, Ohio, for past 13 years, joins ager. Title changes: James Laven- tor of film programing; Larry White, WBNO Bryan, Ohio, in similar capacity. stein, from administrative manager, director of program development.

NEWS Pittsburgh from WBVP Beaver Falls, Emmys, one Christopher, one Peabody, Harry Van Slycke, newsman with Pa., where he was news director. Mr. three Look and three Sylvania awards. KENS -TV San Antonio, named news di- Michaels succeeds Dave Kosick who Dwight Hemion, director; Mitchell rector of KSYD -TV Wichita Falls, both moves to KDKA -TV news department. Ayres, music director, and Ray Charles, Texas. choral director have been resigned for the Como show. James Gregory Jackson joins KTVB- PROGRAMING (Tv) Boise, Idaho, as director of news Bill Watkins joins Don department. Fedderson Marlo Lewis, with Commercial Productions, Hollywood, Dick Neville and Roy Harnish join CBS for past 25 years, as producer- director. He was formerly WQAD -TV Moline, Ill., as chief news named producer of assistant manager in charge of west photographer and newsman, respec- the seven Perry Co- coast production for Dancer- Fitzgerald- tively. Mr. Neville was with wvrv(Tv) mo's Kraft Music Sample, Hollywood. Orlando, Fla., and Mr. Harnish with Hall shows on NBC - xsTT Davenport, Iowa. TV next season. Mr. Paul Monash, executive producer of Lewis was executive dramatic shows for 20th Century -Fox Stan Carmack appointed news direc- producer of comedy Television, has had his option extended wxvr(TV) from sim- tor of Lexington, and variety shows at for another year by studio. He is now ilar position at WINN Louisville, both CBS, original producer of Ed Sullivan developing Peyton Place series for co- Kentucky. series and executive producer of the production with ABC -TV. John Michaels to news staff of KDKA Jackie Gleason Show. He has won two Bruce Anderson, head of Gothic Productions, and Milton Kahn, Holly- wood publicist, will co- produce original screen play by Mr. Anderson, -- SUBSCRIPTION APPLICATION "Tales of a Black Cat," as theatrical picture which will also serve as pilot BROADCASTING The Businessweekly of Television and Radio for mystery-drama TV series. Mr. 1735 DeSales Street, N.W., Washington, D. C., 20036 Anderson produced and directed Low- Please start my subscription immediately for- ell Thomas High Adventure series for 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached television. Cl 52 issues & 1964 Yearbook $13.50 Please bill Donald Lee Lawrence and Rudy R. 1963 Yearbook $5.00 (so long as supply lasts) Wright join Fred A. Niles Communica- tions Centers Inc., Chicago, as TV -film name title /position* directors. Mr. Lawrence formerly was address Business TV producer- writer with Hill, Rogers, Home Mason & Scott, Chicago, and Mr. Wright was VP in charge of production at Ray -Eye Productions, Evanston, Ill. city zone state Albert Johnston, with Columbia Pictures for 10 years as New York company name story editor and for past three years

68 (FATES & FORTUNES) BROADCASTING, July 15, 1963 free lance writing in Florida, appointed town department store in Los Angeles. many in Cologne, West Germany, as eastern story editor for Walt Disney H -R &D, a public relations organization, announcer -writer in North American Productions. He will be in New York has offices in Chicago and New York department. Voice of Germany, inter- office of Buena Vista Distributing Co., as well as Los Angeles. national station, beams three programs Disney subsidiary. daily to North America. INTERNATIONAL Laurence M. Bub, administrator, lit- DEATHS erary rights and contract negotiations, Charles H. Col- NBC West Coast, appointed manager, Lewis H. Happ, 52, VP ledge, division VP and and associate talent and program administration. media director of Geyer, general manager, RCA Morey, Bal- lard Inc., New York, died July 6 Joseph Cotton named as host -nar- Broadcast and Com- at Westbury, L. I., home. Prior rator of Hollywood and the Stars, munications Products to joining GMB in 1954, Mr. Happ was with which starts on NBC -TV Sept. 30 Div., Camden, N. J., Lynn Baker Inc., BBDO, Pedlar & (Mondays, 9:30 -10 p.m.). elected member of Ryan, Federal Advertising Agency and board of directors, Cy Chermak, writer -producer, signed H. C. Bohack Co. Survivors include by Price RCA Victor Co. Ltd., producer Frank as story editor Mr. Colledge his widow, the former Edith Conover; Montreal. Mr. - on The Virginian TV series for Revue Col son, David Richard, and daughter, ledge joined RCA division in 1958 Studios. Edith Lou. from NBC where he served as VP. facilities operations. Helmuth von M. Kiesewetter, 73, EQUIPMENT & ENGINEERING Peter A. Webb and John A. Vernier, founder of former account supervisors at MacLaren Ad- H. M. Kiesewetter H. Ronald Levine appointed VP of vertising Co. Ltd., Toronto, elected Advertising Co., New Hammarlund Manufacturing Co., New VP's. York, makers of communications equip- York, in 1930, died ment for commercial and government Frank Taubes, VP and creative di- July 6 at his South use. Mr. Levine was founder and chief rector with Frankfurt, Germany, office Orange, N. J., home. executive of Polytronics Laboratories of BBDO International, returned to - Firm, later changed Mr. Kiesewetter. Inc. BBDO New York servicing interna- to Kiesewetter, Baker, tional accounts. Hagedorn and Smith Advertising Co., Robert V. Jordan, product manager, was liquidated in 1955 when Mr. Microwave Device Division, appointed Sergio Ramirez named manager of Kiesewetter retired. manager- market planning for Electronic new branch of McCann -Erickson S. A. Tube and Microwave Device Divisions in Concepcion, Chile. Parent company Charles E. Trotta, 56, in recent years of Sylvania Electric Products, Seneca now has 23 offices in Latin America program director of wzox Jacksonville, Falls, N. Y. including branches in Buenos Aires and Fla., died July 4 after brief illness. Mr. Rio de Janeiro. Senior Ramirez has Trotta at one time was a partner with Edward S. Clammer joins Visual been with Chilean affiliate for two bandleader Tony Pastor and subse- Electronics Corp. as government sales years. quently managed singer Rosemary manager. Mr. Clammer joins Visual Clooney. after serving for 20 years in various Ian Trethowan, political editor of sales and engineering capacities with Independent Television News, the unit George Thyssen, 42, Hollywood pro- RCA. which supplies newscasts to the com- ducer and this year winner of a Cannes mercial network, joins BBC -TV on a Film Festival prize for TV commer- three -year contract beginning next Sep - cials, killed in crash of plane he was ALLIED FIELDS tember. He will work on news and piloting on takeoff at Mulege Airport public affairs programs. in Baja California, Mexico. The Rev. Charles Brackbill appointed executive director of United Presby- Louis Legal! named manager of Virginia G. Peters, 16, killed in auto- terian radio-TV division, succeeding French services for BBDO, Canada. mobile accident in Greenwich, Conn., The Rev. Lawrence W. McMaster Jr., Mr. Legali was formerly with Vickers on July 6. She was daughter of H. Preston and Virginia C. division's executive director for past & Benson Adv., Montreal. Peters. Mr. six years, who has been named execu- Peters is president of Peters, Griffin, tive secretary in office of general secre- Bruce Parsons, disc jockey at vari- Woodward Inc., New York station tary of Board of National Missions, ous U. S. stations, joins Voice of Ger- representatives. United Presbyterian Church, U. S. A. Mr. Brackbill had been associate executive director of division. Donald F. Bowdren, formerly senior project director of W. R. Simmons and Associates Research Inc., New York, elected VP. United Press International Martin Codel, consultant in TV -radio-telecommunications fields, has re- Facsimile Newspictures and turned to Washington after five-month study of TV developments in Far East. Bert T. Casey and Marie T. Whelan United Press Movietone Newsfilm join Harshe -Rotman Druck, Los An- geles, as account executives. Mr. Casey was formerly in the public relations de- Build Ratings partment of the Fluor Corp., Los An- geles. Miss Whelan has been division advertising manager of Bullock's down - 69 BROADCASTING, July 15, 1963 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS Existing FM stations ACTION BY FCC As compiled by BROADCASTING July 3 Chevalier owns insurance agency; Mr. Zellmer is employe of KBMO. Action KELE(FM) Phoenix, Ariz.- Granted in- through July 10 and based on filings, June 27. crease in ERP from 18 kw to 100 kw and authorizations and other actions of the Xenia, Ohio- Greene County Radio. ant. height from 115 feet to 1,550 feet, Granted CP for new AM on 1500 kc, 500 continued operation on 95.5 mc and change FCC during that period. w -D. P. O. address c/o R. Roy Stone - trans. site and type trans.; remote control burner. Box 2368, Spring Valley, Ohio. Es- permitted. Action July 3. This department includes data on timated construction cost $15,700; first year new stations, changes in existing sta- operating cost $60,000: revenue $75,000. APPLICATION Principals: Vernon H. Baker (50 %), R. Roy tions, ownership changes, hearing cases, Stoneburner (40 %) and Paul W. Stone - WXRA(FM) Woodbridge, Va. -CP to burner (10 %). Mr. Baker is 60% owner of change ant.- trans. and studio locations and rules and standards changes, routine WESR Tasley, 40% owner of application change station location to Alexandria, Va. roundup of other commission activity. for new AM at Smithfield and 100% owner Ann. July 10. Abbreviations: DA- directional antenna. CP of application for new AM at Chester, all -construction permit. ERP- effective radi- Virginia; Mr. R. R. Stoneburner is farmer; Ownership changes ated power. VHF -very high frequency Mr. P. W. Stoneburner is metal engineer. UHF -ultra high frequency. ant. -antenna. Sept. 17, 1962, initial decision looked to- ACTIONS BY BROADCAST BUREAU aur.- aural. vis.- visual. kw.- kilowatts. w- ward grant. Action July 3. watts. mc- megacycles. D-day. N- night. WJHO Opelika, Ala.- Granted assignment LS sunset. mod. -modification. trans. APPLICATION of license from Mary D. Samford, executrix -local of -transmitter. unl.-unlimited hours. kc- Vidor, Tex. -Woodland Broadcasting Co. estate of Yetta G. Samford, deceased. kilocycles. SCA- subsidiary communica- C. S. Shealy, Aileen M. Samford, executrix 1510 kc, 1 kw-D. P.O. address Box 727, of D. tions authorization. SSA -special service Vidor. Estimated construction cost $23,889; estate of Thomas Samford, deceased, authorization. STA- special temporary au- and Miles H. Ferguson (each 22%%) and first year operating cost $50,000; revenue E. thorization. SH- specified hours. *-educa- $50,000. Principals: Gerald R. Proctor (50 %) John Smollon (10 %), d/b as Opelika - tional. Ann-Announced. Auburn Broadcasting Co., to Yetta G. Satn- and Jerry, Jerrilyn, Sydney Lou, Ann D. ford Jr., C. S. Shealy, Thomas D. Samford and Amy I. Johnson (each 10 %). Mr. III (acting as agent for himself, his brother New TV stations Proctor is 50% owner of KHGM(FM) Beau- his mont, Tex.; Dr. Jerry Johnson is physician; and sister), Miles H. Furguson and APPLICATIONS John E. Smollon (each 20 %), tr /as com- rest of Johnson family are students. Ann. pany of same name. Consideration $10,000. *University Center, Mich.-Delta College. July 10. Action June 27. UHF channel 19 (500 -506 mc); ERP 216 kw WDEL -AM vis.. 114.2 kw aur. Ant. height above aver- Existing AM stations -FM Wilmington Del.- Granted 465 feet, above ground 493 feet. transfer of negative control of licensee age terrain corporation, Delmarva Broadcasting Co.. P. O. address University Center. Estimated APPLICATIONS (50 construction cost $289,000; first year operat- from J. Hale Steinman %), deceased, to ing cost $60,975. Studio and trans. loca- WMOG Brunswick, Ga. -CP to increase Caroline S. Numan, Louise T. Steinman tions both University Center. Geographic daytime power from 250 w to 1 kw and and Douglas R. Armstrong, executors of coordinates 43. 33' 42.7" North latitude, install new trans. Ann. July 5. estate of J. H. Steinman. No financial con- 83" 58' 53.7" West longitude. Type trans. KAKE Wichita, Kan. -CP to change fre- sideration involved. Also see WEST -AM- RCA TTU -12A, type ant. RCA TFU -24DL. quency from 1240 kc to 1210 kc, increase FM Easton, WORK York and WLEV -TV Legal counsel Cohn & Marks, Washington; power from 250 w, 1 kw LS, to 50 kw, Bethlehem, all Pennsylvania. Action June consulting engineer Lappas & Lindberg install DA system (DA -2), install new 27. Co., Chicago. Principals: board of trustees. trans. and change site. Ann. July 5. KPRK Livingston, Mont. -Granted assign- Ann. July 10. WUST Bethesda, Md. -CP to change ant. - ment of license and CP from Paul B. Buffalo -WEBR Inc. UHF channel 29 trans. and studio location and change sta- McAdam (100 %). d/b as Yellowstone (560 -566 mc); ERP 532 kw vis., 266 kw aur. tion location to Washington. Ann. July 5. Amusement Co., to Jack F. Hinman (60 %), Ant. height above average terrain 1,000 REED Springfield-Eugene, Ore. -CP to Roberta F. Hinman (39.23 %) and M. L. feet, above ground 766.5 feet. P. O. address change frequency from 1050 kc to 1120 kc, Smith (.77 %), tr /as KPRK Inc. Considera- c/o Peter C. Andrews, 23 North Street, change hours of operation from D to unl. tion $71,000. Mr. Hinman is sales manager Buffalo 2. Estimated construction cost using power of 50 kw, install DA system of KPRK; Mrs. Hinman is employe of $826,759; year (DA -1) and change ant.- trans. location. bank: Mr. Smith Is accountant. Action Ann. July 5. July 9. revenue Studio location Buffalo, WLSB Tenn. to increase trans. location Boston, N. Y. Geographic Copperhill, -CP WISE Asheville, N. C.- Granted acquis- coordinates 38' 13" North latitude, daytime power from 250 w to 1 kw and 42 install new trans. Ann. July 5. tion of positive control of licensee corpora- 78^ 46' 05" West longitude. Type trans. KSST Tex. to in- tion, Davenport-McGuire Broadcasters Inc.. RCA TTU -25B, type ant. RCA TFU -46K. Sulphur Springs, -CP from (50 crease daytime power from 250 w to 1 kw, Charles J. McGuire %) by John L. Legal counsel Kirkland Ellis, Hodson, Davenport (100 %, 50% before transfer). Chaffetz & Masters, consulting engineer install new trans., change site and studio location. Ann. July 5. Consideration $1,500 and assumption of Keer & Kennedy, both Washington. Ap- debt. Action June 27. plicant is licensee of WEBR -AM -FM Buf- New FM station WLEV -TV Bethlehem, Pa. -G r a n t e d falo. Ann. July 3. transfer of negative control of licensee ACTION BY FCC corporation. Associated Broadcasters Inc., New AM stations from J. Hale Steinman (50 %), deceased, to Hot Springs, S. D. -Fall River Broadcast- Louise T. Steinman, Caroline S. Nunan ACTIONS BY FCC ing Corp. Granted CP for new FM on 96.7 and Douglas R. Armstrong, executors of Shakopee, Minn.- Progress Valley Broad- mc, channel 244, 1 kw. Ant. height above estate of J. H. Steinman. No financial con- casters Co. Granted CP for new AM on average terrain 298 feet. P. O. address Box sideration involved. Also see WDEL -AM- 1530 kc, 500 w -D. P. O. address Box 185. 292, Hot Springs. Estimated construction FM Wilmington, Del., and WORK York and Benson, Minn. Estimated construction cost cost $5,955; first year operating cost $5,000; WEST -AM -TV Easton, both Pennsylvania. $24,505; first year operating cost $42,000: revenue $6.000. Principals: Frederick M. Action June 27. revenue $48,000. Principals: George J. Walgren and Russell M. Stewart (each WEST -AM -FM Easton, Pa. -G ranted McCarthy (50 %) and Robert J. Chevalier 50 %). Applicant owns KOBH Hot Springs. transfer of negative control of licensee and Robert D. Zellmer (each 25 %). Mr. Mr. Stewart is also part owner of KNEE - corporation, Associated Broadcasters Inc., McCarthy owns KBMO Benson; Mr. AM-FM Scottsbluff, Neb. Action July 3. from J. Hale Steinman (50 %), deceased. to Louise T. Steinman, Caroline S. Nunan and Douglas R. Armstrong, executors of estate of J. H. Steinman. No financial consideration Involved. Also see WDEL -AM- FM Wilmington, Del., and WORK York and WLEV -TV Bethlehem, both Penn- sylvania. Action June 27. EDWIN TORNBERG WORK York, Pa.- Granted transfer of negative control of licensee corporation, Associated Broadcasters Inc., from J. Hale & COMPANY, INC. Steinman (50 %), deceased, to Louise T. Steinman, Caroline S. Nunan and Douglas R. Armstrong, executors of estate of J. H. Steinman. No financial consideration involved. Also see WDEL -AM -FM Wilming- ton, Del., and WEST -AM -FM Easton and Negotiators For The Purchase And Sale Of WLEV -TV Bethlehem, both Pennsylvania. Action June 27. Radio And TV Stations KRBE(FM) Houston- Granted acquisition of positive control of licensee corporation, Appraisers Financial Advisors Texas Fine Music Broadcasters Inc., from Victor F. Branch (50 %) by Roland A. Baker (100% after transfer, 50% before). New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Consideration $42,562. Action June 27. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 APPLICATIONS WRIM Pahokee, Fla. -Seeks assignment of license from Jack H. Mann, Peter Taylor, Leroy L. Passmau and Pierre Willis

70 BROADCASTING, July 15, 1963 PROFESSIONAL CARDS

-Established 1926 JANSKY & BAILEY JAMES C. McNARY - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO G TELEVISION National Press Bldg. Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 3 Washington 7, D.C. FEderal 3 STerling -0111 -9800 7 -1205 Laboratories, Great Notch, N. J. Telephone District Washington 4, D. C. .Member A FCCE Me rober AFCCE .Member A FCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 41 Years' Experience in Radio Everett L. Dillard, CONSULTING RADIO ENGINEERS Gen. Mgr. Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. Washington 4, D. C. DI 7 -1319 WASHINGTON 6, D. C. WASHINGTON 4, D. C. .Member d FCCE .Member AFCCE Member A FCC E .Member .I FCCE

L. H. Carr & Associates A. EARL CULLUM, JR. KEAR & KENNEDY GUY C. HUTCHESON Consulting CONSULTING ENGINEERS Radio 0 Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P.O. Box 32 CRestview 4 -8721 Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 6, D. C. Fort Evans MElrose 1 -8360 1000 Conn. Ave. Leesburg, Va. Member AF('C'Ii Member AFCCE ARLINGTON, TEXAS Member A FCC E

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate 1405 G St., N.W. Communications -Electronics George M. Sklom Box 68, International Airport 901 St., N.W. Republic 7-6646 20th San Francisco 28. California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Federal 3 -1116 Riverside, Ill. IA Chicago suburb) Diamond 2 -5208 Member A FCC E Member .I F( ('li Member AFCCE .herber AF(CE

JULES COHEN CARL E. SMITH J. G. ROUNTREE JOHN B. HEFFELFINGER & ASSOCIATES RADIO ENGINEERS CONSULTING CONSULTING ENGINEER 9th Floor, Securities Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 P.O. Box 9044 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Austin 56, Texas KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 Glendale 2 -3073 Member .1 Ft Member A k'l('I'

VIR N. JAMES A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON CONSULTING RADIO ENGINEERS TELEVISION and RADIO Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Applications and Field Engineering ENGINEERING CONSULTANTS 232 5. Jasmine St. Applications-Field Engineering 622 Hoskins Street Phone: (Area Code 3031 333 -5562 420 Taylor St. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas DENVER 22, COLORADO San Francisco 2, Calif. Charleston, W.Va. Dickens 2 -6281 Member AFCCE PR 5 -3100 NEptune 4 -4242 NEptune 4 -9558

WILLIAM B. CARR RAYMOND E. ROHRER E. HAROLD MUNN, JR. JOHN H. MULLANEY & Associates Consulting Engineer BROADCAST ENGINEERING and ASSOCIATES Consulting Radio Engineers A Division of Multronics, Inc. AM -FM -TV CONSULTANT Building 436 Bldg. Multronics Microwave Wyatt Box 220 5712 Frederick Ave. Rockville, Md. P. O. Box 13287 Washington 5, D. C. Coldwater, Michigan (a suburb of Washington) Fort Worth 18, Texas Phone: 347.9061 Phone: 301 427 -4666 Phone: BRoadway 8 -6733 BUtler 1 -1551 .Ilernbe) AFCCE Member AFCCE

PAUL DEAN FORD Broadcast Engineering Consultant Service Directory 4341 South 8th Street Terre Haute, Indiana Wabash 2643

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact BARKLEY & DEXTER LABS., MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE PRECISION FREQUENCY INC. MEASURING SERVICE 1735 DeSales St. N.W. MEASUREMENTS Donald P. Wise lames M. Moran SPECIALISTS FOR AM -FM -TV AM -FM -TV Washington 6, D. C. Consulting, Research Cr 445 Concord Ave., for Broadcasting, 103 S. Market St., for availabilities Development Lee's Summit, Mo. Cambridge 38, Mass. Industry G Government Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: ME 8 -1022 50 Frankfort St. Diamond 3 -3716 Fitchburg, Massachusetts

BROADCASTING, July 15, 1963 71 control determinations. Action July 10. Stanley Hellman, Fontana, Calif. -Des- ignated for hearing application for new SUMMARY OF COMMERCIAL BROADCASTING daytime AM on 1470 kc, 500 w, DA; made KWIZ Santa Ana, KTYM Inglewood and Compiled by BROADCASTING, July 10 Federal Aviation Agency parties to proceeding. Action July 3. ON AIR TOTAL APPLICATIONS KTYM Inglewood, Calif. -Designated for ON AIR NOT hearing application for change of operation Lic. CP's CP's for new stations on 1460 kc from 5 kw -D, DA, to 500 w -N, AM 3,807 47 145 363 5 kw -LS, DA -2. Comrs. Hyde and Lee dissented Action July 3. FM 1,094 23 95 _90 i'27 WGUN Decatur, Ga.- Designated for TV 519 59 85 hearing application for mod. of license to change designation of station and studio location to Atlanta. Comrs. Hyde and Lee dissented, former with statement. Action June 26. OPERATING TELEVISION STATIONS OTHER ACTIONS Compiled by BROADCASTING, July 10 By order, commission granted in part petition by KWK Radio Inc. for stay of TOTAL effective date of May 29 decision which re- VHF UHF TV voked license for KWK St. Louis. Stay is for 30 days after disposition of KWK's peti- Commercial 486 92 578 tion for reconsideration, and if judicial re- Non -commercial 47 21 68' view of such decision is sought, until 30 days after final court order. KWK had requested 90 -day extension. Action July 10. Granted joint motion by Seven Locks Broadcasting Co. and Tenth District Broad- COMMERCIAL STATION BOXSCORE casting Co. for extension of time to July 26 to file exceptions to supplemental initial Compiled by FCC, May 31 decision in proceeding on applications for new AM stations in Potomac -Cabin John, AM TY Md., and McLean, Va., respectively. Action July 5. Licensed (all on air) 3,801 1,088 518 Inc. CP's on Granted motion by KATV for ex- air (new stations) 53 29 60 tension of time to July 19 to file exceptions CP's not on air (new stations) 130 91 85 to initial decision in proceeding on its ap- Total authorized stations 3,984 plication for mod. of CP to change trans. 8 663 location Applications for new stations (not in hearing) 223 181 and increase ant. height for KATV (TV) Little Rock, Ark. Action July 5. Applications for new stations (in hearing) 151 13 54 By decision, commission adopted May Total applications for new stations 194 121 29, 1962, initial decision, with certain mod., Applications for major changes (not in hearing) 255 92 46 and (1) granted application of Hubbard Applications for major changes hearing) 50 Broadcasting Inc. (formerly KSTP Inc.), (in 7 for mod. of CP for KOB, Albuquerque. Total applications for major changes 305 95 53 N. M., so as to permit it to operate full Licenses deleted 0 0 0 time on 770 kc with 50 kw power, using CP's deleted 0 specified DA at night, and (2) denied ap- 2 2 plication of American Broadcasting -Para- 'Includes 3 stations operating on unreserved channels mount Theatres Inc. for renewal of present license of WABC New York, which author- izes unl., nondirectional operation on same frequency with like power, denial of renewal to be without prejudice to right of ABC to file, within 30 days, application for mod. of facilities on 770 kc with nighttime Jr. (each 25 %), d/b as WRIM Inc., to of license from James B. Goetz (50 %) and directional pattern in conformity with pa- John N. Trailer and Alvera M. Traxler. Merlin J. Meythaler and Rex N. Eyler rameters specified in commission's Septem- Consideration $23.000. Mr. and Mrs. Trailer (each 25 %), d/b as Winona Broadcasting ber 1958 decision. Action July 3. are in drapery business and have broad- Co., to same persons in same percentages By memorandum opinion and order, cast background. Ann. July 9. tr /as company of same name; only change commission (1) denied petition by applicant WGIG Brunswick, Ga.-Seeks assign- is from corporation to partnership. No parties for reconsideration and grant with- ment of license from H. K. (45% plus), financial consideration involved. Ann. out hearing applications of Harry Waller - R. L. (12% plus) and J. L. (25 %) Tollison July 3. stein, receiver, Television Co. of America and E. M. Champion Sr. (13% plus) and WKNY Kingston, N. Y. -Seeks assign- Inc., for renewal of license, assignment of Jr. (3% plus), d/b as Brunswick Broad- ment of license from Kingston Broadcast- license and transfer of control of KSHO -TV casting Corp., to Charles J. Thornquest ing Corp. to William H. Rich and Alastair Las Vegas, and (2) enlarged issues to deter- (39 %) and others, tr /as Golden Isles Broad- B. Martin (each 50 %). tr /as Tri- County mine whether proposed assignee. Television casting Corp. Consideration $250,000. Mr. Broadcasters Inc. Consideration $171,000. Co. of America Inc., possesses requisite Thornquest has interest in KLEM LeMars, Mr. Rich has interests in WMGW-AM -FM qualifications to be licensee. Comrs. Hyde Iowa. Ann. July 10. Meadville and WPIC -AM -FM Sharon, both and Lee dissented; Comr. Cox abstained from voting. Action July 3. KFXD Nampa, Idaho -Seeks relinquish- Pennsylvania, and WTRU Muskegon and ment of negative control of licensee corp- WGRD Grand Rapids, both Michigan; Mr. At request of Channel 2 Corp. (former- oration, Fletcher Mitchell Corp., by Martin is investor. Ann. July 10. ly Gotham Broadcasting Corp.), commission Jonathan M. Fletcher (25% after transfer, WXRA(FM) Woodbridge, Va. -Seeks as- extended for additional three months, from 50% before) to Wayne C. Cornils (25 %). signment of license from Howard B. Hayes July 3, time for commencement of trial of Consideration $7,500. Mr. Cornils is KFXD (25 %), Carl L. Lindberg (25 %) and others, subscription programing by company's station manager. Ann. July 9. d/b as WBVA Inc., to Mr. Lindberg (100 %), KCTO (formerly KTVR) on channel 2 at Denver. Action July 3. WAFM(FM) Anderson, Ind tr /as Potomac Broadcasting Corp. Consid- -Seeks as- eration $15,000. Ann. July 8. By memorandum opinion and order, signment of license from Alfred B. Smith commission (1) (66 % %) and Loren F. Bridges (33 !V %), KMCS Seattle -Seeks transfer of con- granted applications of d/b as Continental Broadcasting Corp., to trol of licensee corporation, Market - Merrimac Broadcasting Inc. for increased Casters Inc., from J. G. Talbot (51 %) to daytime power of main (Lowell) and syn- William J. O'Connor (91 %) and Edward chronous Ballantine (9 %), tr /as Radio WBOW Inc. Talbot Co. (100% after transfer, 49% be- (Lawrence) amplifiers of WLLH Consideration $90,000. Assignee is licensee before), in which Mr. Talbot has con- Lowell, Mass., on 1400 kc, unl., from 500 w of WBOW Terre Haute, Ind., and WHUT trolling interest. Consideration $33,300. Ann. to 1 kw, continued nighttime operation with Anderson. Mr. also has in July 5. 250 w; remote control permitted for syn- O'Connor interest chronous amplifier; conditions: and (2) dis- WCVS Springfield, WPEO Peoria and missed opposing petition by WCAP Lowell. WGSB Geneva, all Illinois, and KASK- Hearing cases Cu.mr, Cox AM-FM Ontario, Calif. Ann. July 9. dissented. Action July 3. KANB Shreveport, La. -Seeks transfer INITIAL DECISION Granted request by Broadcast Bureau Hearing Examiner Jay A. Kyle issued for extension of time to July 8 to respond of control of licensee corporation, Kenwil to motion for order to require amendment Inc., from Leon S. Walton (100% before initial decision looking toward (1) granting and to 49% E. application of Connecticut Coast Broadcast- motion to modify order of designa- transfer, after) to Paul Barbatoe tion in Paterson, N. J., TV 37 (51 %). Consideration $19,500. Mr. Barbatoe ing Co. for new AM on 1530 kc, 10 kw, DA, channel pro- D. Bridgeport, ceeding; further ordered that parties wish- is manager of department store. Ann in Conn., conditions include ing to respond and who July 3. precluding pre- sunrise operation with day- have not already time facilities pending final decision in done so shall file separate pleadings respon- WERX Wyoming, Mich.-Seeks assign- Doc. 14419, and (2) denying application of sive to two motions. Action July 2. ment of CP from John C. Lane, Elizabeth Caro W. Ray for new station on same Granted joint petition by South Texas B. Barrett and Edward Fitzgerald, d/b as frequency with 250 w -D in Seymour, Conn. Telecasting Inc. (KVDO) and Nueces Tele- Wolverine Broadcasting Co., to Mr. Fitz- Action July 5. casting Co. for postponement, until further gerald and Mr. Lane (each 15 %) and others, order, of July 1 oral argument in proceed- tr /as Radio WERX Inc. Consideration $12,- DESIGNATED FOR HEARING ing on applications for TV channel 3 in 000. retains 11.25% Mrs. Barrett interest; Clay Service Corp., Ashland, Ala. -Des- Corpus Christi, Tex. Action June 27. assignment is to bring more people into Granted ownership. Ann. July 8. ignated for hearing application for new AM petition by Portage County on 1500 kc, 500 w -D; issues include Sect. 3.35 Broadcasting Corp. for extension of time to KAGE Winona, Minn.-Seeks assignment multiple ownership and concentration of June 28 to file exceptions in Kent- Canton-

72 (FOR THE RECORD) BROADCASTING, July 15, 1963 Kent- Ravena, Ohio, AM proceeding. Action By Hearing Examiner Basil P. Cooper file proposed findings in proceeding on its 27. application for new AM in Brunswick, Ga., June Granted petition by Broadcast Bureau in Doc. 13338; on own motion, extended By memorandum opinion and order. to extend time from July 8 to July 18 to file time from July 15 to July 26 for replies. commission (1) waived Sect. 3.610(c) of findings on AM Action July 2. rules with respect to channel 3 reference plica tion of WKYR Inc. (WKYR), Cumber- Broadcast Bureau point in Salem, Ore., and granted applica- land, Md., in Doc. 14972. Action July 2. Granted petition by tion of Fisher Broadcasting Co. to change for extension of time from July 3 to July 2) Reopened record in proceeding on AM 24 to file proposed findings in proceeding trans. site of KATU (TV) (ch. Portland of 1360 Broadcasting Inc. - from about 14 miles northeast of city on application on AM application of Brainerd Broadcast near Camas, Wash., (WEBB), Baltimore, in Doc. 14906, and ing Co. (KLIZ), Brainerd, Minn., in Doc. Livingston Mountain, scheduled further hearing for July 10 on 14958; on own motion, extended from July to site in Portland, and increase ant. height on to 1,550 feet; conditions in- financial issue added by Review Board 13 to Aug. 5 time to file reply pleadings. from 1,090 feet June 26; set aside presently specified dates Action June 28. clude acceptance of any interference caused for filing proposed findings and replies with KATU by subsequent establishment of TV new dates to be determined later. Action By Hearing Examiner Annie Neal Huntting station on channel 3 in Salem with trans. June 27. and ant. located less than 60 miles from Scheduled conference for July 10 to trans. site here approved; and (2) denied By Hearing Examiner James D. discuss matter as to what findings and con- related pleadings by Association of Maxi- Cunningham clusions (if Broadcast Bureau is willing to mum Service Telecasters Inc. Comrs. Bart- file findings and conclusions) examiner ley and Lee dissented. Action June 26. Granted petition by Carol Music Inc. to should make with reference to issue No. 5, extend time from July 8 to July 22 to file determination as to whether Rochester Area proposed findings and from July 22 to Aug. Educational Television Association Inc. is Routine roundup 5 for replies in proceeding on revocation financially qualified to construct and oper- of license and SCA for WCLM (FM) Chicago. ate proposed TV station in Rochester, N. Y., ACTIONS BY REVIEW BOARD Action July 9. TV channel 13 proceeding. Action June 26. Granted petition by Broadcast Bureau By Hearing Examiner Thomas H. Donahue By Hearing Examiner H. Gifford Irion to extend to July 22 time to file response to supplement to joint petition for approval Granted request by James S. Rivers Inc. Granted motion by Helix Broadcasting of merger and dismissal of application in (WJAZ), Albany, Ga., to extend time for Co., applicant for new AM in La Mesa. proceeding on applications of Kansas Broad- exchange of direct written presentation in Calif., in Doc. 14701, to correct transcript of casters Inc. and Salina Radio Inc. for new proceeding on AM application in Doc. 15080; hearing; transcript corrected as requested AM stations in Salina, Kan., in Docs. 12680 -1. extended time from July 19 to July 22. Ac- plus two additional corrections made by Action July 8. tion July 5. examiner. Action July 2. Granted motion by Bootheel Broadcast- In consolidated proceeding on applica- On request by Van Wert Broadcasting ing Co. to correct transcript of June 11 oral tions of Automated Electronics Inc., Arling- Co. continued July 2 hearing to July 29 in argument in proceeding on its application ton, Va., and Capital Broadcasting Co., proceeding on its application for new AM for new AM in Kennett, Me., in Doc. 14595. Washington, for new TV stations on channel in Plymouth, Ind., in Doc. 15002. Action Action July 8. 20. granted Capital's petition to continue June 27. By memorandum opinion and order July 1 prehearing Conference to July 30; Granted motion by Miami Television 15 3. by R. M. Chamberlin for continued July hearing to Sept. Action Corp. for extension of time from July 1 to granted petition 1. waiver of Sect. 1.362 of rules insofar as it July July 8 to file its proposed findings, with all requires publication and broadcast another dates remaining same as previously nouncement immediately after designation By Hearing Examiner Charles J. Frederick agreed upon in Miami, Fla., TV channel 10 for hearing in proceeding on its application proceeding in Does. 14775 -8. Action June 26. for renewal of license of WAXE, Vero On petition by respondent Wisconsin Beach, Fla., in Doc. 14900; accepted tend- Citizens' Committee for Educational Tele- By Hearing Examiner David L. Kraushaar Inc., 1 ered notice. Action July 5. vision extended time from July to July 11 to file proposed findings and from On own motion, corrected transcripts Granted petition by Broadcast Bureau July 15 to July 26 for replies in Wausau, of prehearing conference and hearing in to extend time to July 8 to file replies to Wis., TV channel 9 proceeding In Docs. proceeding on AM application of KPLT Inc. certain interlocutory pleadings in Paterson, 14933 -4. Action June 26. (KPLT), Paris, Tex., in Doc. 15039. Action N. J., TV channel 37 proceeding in Docs. July 2. 15089 et al. Action June 28. By Hearing Examiner Millard F. French It Granted petition by LaFiesta Broadcast - By Hearing Examiner Jay A. Kyle ing Co. to extend time to July 5 to file re- Granted petition by Broadcast Bureau plies to exceptions to April 19 initial deci- to reschedule July 2 prehearing conference a Granted request by Northern California sion in proceeding on its application and in proceeding on applications of Harry Educational Television Association Inc. to that of Mid- Cities Broadcasting Corp. for Wallerstein, receiver, Television Co. of continue July 8 hearing to July 30 in pro- AM Lubbock, Tex., in Docs. America Inc., for renewal of license, assign- ceeding on application for new TV on new stations in 9 in Action 5. 14411 -2. Action June 28. ment of license and transfer of control of channel Redding, Calif. July KSHO -TV Las Vegas in Docs. 15006 -8; con- Granted petition by Broadcast Bureau ACTIONS ON MOTIONS tinued July 2 prehearing conference to July to extend time to file proposed findings in 18. Action July 1. proceeding on AM application of Geoffrey Commission, by Office of Opinions and A. Lapping, Blythe, Calif., in Doc. 14691; P. Review, granted petition by Joseph By Hearing Examiner Arthur A. Gladstone extended time from July 3 to July 17 for Wardlaw Jr. to extend time from July 11 proposed findings and replies for July 31. to July 22 to file replies to exceptions in Scheduled hearing for July 17 in pro- Action July 2. Kent -Canton-Kent -Ravenna, Ohio, AM proceeding on AM applications of Service In consolidated proceeding on AM ap- ceeding. Action July 9. Broadcasting Corp.. Kenosha, Wis., and plications of Calhio Broadcasters, Seven Commission granted joint motion by Z -B Broadcasting Co., Zion, Ill., in Docs. Hills, Salem Broadcasting Co., Salem, and applicants to extend time from July 8 to 14794 -5. Action July 8. Tele- Sonics Inc., Parma, all Ohio, in Docs. Aug. 9 to file replies to exceptions to initial Pursuant to agreements reached by 14973 -5, granted joint motion to extend time decision in Syracuse, N. Y., TV channel 9 July 8 prehearing conference in Paterson, from July 3 to Sept. 3 for exchange of comparative proceeding. Action July 8. N. J., TV channel 37 proceeding in Docs. exhibits; continued July 22 hearing to Sept. Commission granted petition on behalf 15089 et al., directed parties to meet in- 23. Action July 2. of State of Kansas Committee on Education formally with view to agreeing upon proof Legislative Council to extend from June cedures to be followed and suitable sched- By Hearing Examiner Forest L. McClenning 24 to Sept. 24 time to file opposition to ule of procedural dates, and report inform- petition by Tulsa Broadcasting Co.g (KTUL- ally to examiner on July 19 agreements Granted request to extend time to file TV) Tulsa, Okla., for reconsideration of reached and any unresolved problems; proposed findings in proceeding on AM ap- Nov. 8, 1962, report and order in Doc. 13860 scheduled further prehearing conference for plication of Port Chester Broadcasting Co.. which assigned educational channel 8 to July 24 for purpose of formalizing agree- Port Chester, N. Y., in Doc. 14212; extended Hutchinson, Kan., and replies by Oct. 7. ments and procedures and for resolving any time from July 8 to July 12. Action July 3. Action July 26. remaining problems. Action July 8. On own motion, scheduled further pre - Commission granted petitions by Asso- hearing conference for July 11 in proceed- ciation on Broadcasting Standards Inc. and By Hearing Examiner Walther W. Guenther ing on AM applications of Ponce Broadcast - ing Corp., Cayey, and Abacoa Radio Corp. National Association of FM Broadcasters to advanced July 31 pre - extent of extending from July 17 to Sept. On own motion, (WMIA), Arecibo, both Puerto Rico. Ac- hearing conference to July 26 in proceeding tion July 3. 16 time to file comments and from Aug. 17 on AM application of Northland Radio to Oct. 16 for replies in matter of amend- Rochester, Minn., in Doc. ment of part 3 of rules, AM assignment Corp. (KWEB), By Hearing Examiner standards and relationship between AM and 15115. Action July 8. Chester F. Naumowicz Jr. FM broadcast services. Action June 26. Granted petition by Hudson Valley Broadcasting Corp. (WEOK), Poughkeepsie, Granted petition by Broadcast Bureau By Chief Hearing Examiner N. Y., to reopen record and receive into to extend time to file proposed findings in James D. Cunningham evidence its proffered testimony and exhibit proceeding on AM application of South- 7 (affidavit of Edward F. Lorentz), and western Broadcasting Co. of Mississippi Designated Examiner Walther W. Guen- closed record in proceeding on WEOK's AM (WAPF), McComb, Miss., in Doc. 14839; ther to preside at hearing in proceeding on application. Action July 2. extended time from July 5 to July 26. Ac- AM application of Northland Radio Corp. tion July 5. (KWEB), Rochester, Minn., in Doc. 15115; By Hearing Examiner Isadore A. Honig Granted request by Broadcast Bureau scheduled prehearing conference for July 31 to extend time to file proposed findings in and hearing for Sept. 16. Action July 2. On own motion, directed that Verne M. proceeding on application of Pinellas Radio Designated Examiner Sol Schildhause Miller shall submit further progress report Co. for new AM in Pinellas Park, Fla., in to preside at hearing in proceeding on AM with regard to taking of measurements by Doc. 14692; extended time to July 8 for application of WGUN Inc. (WGUN), Deca- Aug 1, together with proposal of date for proposed findings and to July 23 for replies. tur. Ga. in Doc. 15116; scheduled prehear- further hearing conference, with service of Action July 1. ing conference for July 31 and hearing for ccpies thereof to be made on counsel for 11. Action 2. all other parties in proceeding on applica- Sept. July Bay, Nev., in By Hearing Examiner Herbert Sharf man Granted petition by O. L. Withers, ap- tion for new AM in Crystal Ore. in Doc. 14841. Action July 5. Granted petition by K BAR J Inc., plicant for new AM in Woodburn, Inc. Doc. 15081, for acceptance of his late filed Granted petition by Dixie Radio Continued on page 78 notice of appearance. Action July 1. to extend time from July 3 to July 12 to

BROADCASTING, July 15, 1963 73 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20t per word -42.00 minimum HELP WANTED 25t per word -42.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN. CIES advertising requires display space. All other classifications 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. APPLICAN1I: If transcriptions or bulk oackages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Baraucxerrom expressly repudiates any liability or responsibility for their custody or return

RADIO Help Wanted- (Cont'd) Help Wanted-- (Cout'd) Help Wanted- Management Sales Announcers Southern California, immediate opening for Salesman wanted for midwest- one -station Five -station radio -tv group seeking bright, solid salesman, capable of management, market. Interested in man that wants to fast -paced d -j. Send resume, tape, picture with top station multiple chain. Good grow with organization. New General Man- to Box J -175, BROADCASTING. starting salary. Box G -12, BROADCAST- ager call or write Tom Butts. WHLT, 3404, ING. Huntington, Indiana. Seeking top- quality sports play -by -play man for radio -tv group in midwest. Must Management opportunity. Wanted: A sales - Live -wire salesman wanted! One who can be bright and fast. Send resume, picture partner, with experience in sales field sell . has plenty of good ideas and tape to Box J -177, BROADCASTING. proven. Preferably family man. Must have to take over good account list. Call WLOH cash to invest. 20% stock available to . . Princeton, W. Va. . Area code 304 Adult good music format station in Penn- right party, with possibility of 50%. Station . . 425 -2151 . . . for details. sylvania's Lehigh valley needs good staff value $75,000.00 in market of 3 other locals. announcer with first phone. No mainten- Located in Utah in 2nd largest metropolitan Opportunity knocks! Salesman resigned to ance, strong on announcing. Box J -193, area. 125,000 population. Box J -3, BROAD- BROADCASTING. CASTING. accept sales management position at smaller station. We were just at the brink of Can adding a third salesman -so here is the you do a good job of play -by -play Wanted ... top flight assistant to manage- opportunity if you can sell, can become high school football, and basketball? Settled ment of group radio stations programing part of the community, can get along with announcer with sports and general staff foreign languages and religion. Necessitates the staff, and are ready for a first rate oper- experience should apply to Box J -198, some traveling for supervision. Salary and ation. We have a group hospital plan, and BROADCASTING. bonus. Send photo and all information in a pension plan. Staff doesn't have much Morning first letter covering operational background turnover -two have been here 15 years. man to start July 22 . . . Must be and sales experience. Your letter will be New man will have a protected account able to wake up big audience ith mature held in strict confidence. Box J -50, BROAD- list already billing in excess of guarantee though humorous personality. Adult station CASTING. but guarantee's there too. Management one- with pop music format and full commercial of the nation's most active in broadcast load. Age 25 -35. Send tape and complete Wanted manager for aggressive Illinois sta- circles. Our town is a quad city area of resume Including salary requirements. Part tion with metropolitan service areas popu- more than 35,000 located 75 miles from time sales to add income if desired. Your lation in excess of 200,000. Must be capable Chicago. Great place to live, great people - references will be checked thoroughly. of directing sales, news and programing this may be your opportunity. Send photo Write Redd Gardner, G.M. KCRG, Cedar departments and be good at promotion. and resume to Bill Dahlsten, General Man- Rapids, Iowa. ager, WLPO, LaSalle, Illinois. Well established operation. Middle of the First phone announcers, some engineering. road music, fine news reputation. Salary WAMD, Aberdeen, open. Write Box J -131, BROADCASTING. CBS outlet needs aggressive salesman -an- Maryland. nouncer. Salary and commission. Call Expanding southeastern group needs an- Wanted: assistant manager for station in Pierce Lackey, WPAD, Paducah, Kentucky, nouncer-newsman, announcer -salesman, and large Illinois city. Should be strong in pro- 442 -8231. announcer. Send photo, complete resume, graming, promotion and news. Salary in tape first letter. Bill Murchison, WBCA Ra- accord with ability and experience. Fine One application opens 600 station contacts. dio, Bay Minette, Ala. opportunity for sharp, competent broad- Dozens of jobs for qualified men. Write. caster. Write Box J -132, BROADCASTING. Broadcast Employment Service, 4825 Tenth Leading all-negro station looking for best Avenue South, Minneapolis 17, Minnesota. dj's in the nation for 24 -hour operation. Must be considered best in the field or no North Carolina competitive small market need to apply. Send letter and tape to daytimer needs working manager. Good Charlie Parish, WCLS, Box 887, Columbus, salary -commission arrangement for depend- Announcers Georgia. able, sober man desiring to join growing organization. Management experience not Capable deejay newsman. Illinois adult Well established negro operation looking necessary but must know all phases of music kilowatt. Fine opportunity for quali- for negro combination announcer -first class radio and be willing to learn. Sales ability fied announcer who can gather, write and engineer. Apply letter and tape to Charlie essential, Write Box J -168, BROADCAST- deliver news in professional manner, Parish, WCLS, Box 887, Columbus, Georgia. ING. present bright music shows. Excellent pay, many fringe benefits. Send tape, complete Immediate opening for announcer with first resume. Box H -138, BROADCASTING. ticket at one of Maryland's great stations Sales WDMV, Pocomoke -fishing, hunting, ocean- Midwest chain operation has several open- beach paradise! Send tape to Dick Newman Columbus, Ohio . Immediate opening for ings for 1st phone personalities and news- at once! good salesman, management experience or men. Security and opportunity for ad- ready. Top independent. Growing chain, vancement are both available. Send tape Needed two announcers for our operation good salary plus. Please write fully. Box and resume to Box J -120, BROADCAST- in Henderson, N. C. Present announcers G -13, BROADCASTING. ING. going to our television tsation. Write Nathan Frank, WHNC, P.O.B. 1041, Hender- Sales promotion writer, strong on research, Modern radio group seeks dj's and news- son, N. C. sales presentation and ideas in top five mar- men. Stations 411 in competitive midwest ket. Box H -128, BROADCASTING. medium markets. Experience desired, but Mature, experienced announcer for per- talented newcomers considered. Positions manent position that pays well. WICY, now open so send tape /resume today to Malone, N. Y. Sales Manager wanted. Top opportunity in Box J -124, BROADCASTING. 100,000 market. Midwest. Need idea man who New major fulltimer needs combo an- is real driver. Must be experienced and Classical music man with solid combo nouncer. First phone required. No main- have good pact record. Write fully. Box operate- announce commercial experience. tenance. Send resume, photo, tape to WISZ, J -43, BROADCASTING. Smooth delivery and voice, must be so- 2113 N. Charles St., Baltimore, Md. phisticated in classical music programing Salesman with some announcing ability. References and resume only. Box J -158, Announcer, ist phone -5,000 watt midwest Outstanding local station in southeast has BROADCASTING. independent has immediate opening. Em- immediate opening. Good music operation. phasis on air work, little maintenance Fulltime outlet in good small market. Box Church -operated Florida station seeking an- Run own board. Send tape, photo, refer- J -197, BROADCASTING. nouncer- salesman. Good -music, Gospel for- ences, complete resume, first letter, WMIX, mat. Box J -173, BROADCASTING. Mt. Vernon, Illinois. California KCHJ, Delano. 5000 watts, 1010 Immediate opening for morning announcer Country music dj . . . good opportunity kc. 54 millivolt 244 miles. Serving 1,300,000. in $500 guarantee, 25% commission. Send ex- with pleasant, mature voice and 1st class Atlanta market for mature announcer perience, photo. license. Good opportunity for man who can able to hard -sell, ad -lib commercials, en- follow tight format on good music station tertain on c &w. Must have thorough back- located in major Michigan market. No ground in all these phases. No drunks or Experienced salesman for WCLW am and rock and rollers or drifters. Rush tape and floaters. Send tape & letter to Wm. B. fm. Send replies direct to WCLW, 771 resume immediately, Box J -174, BROAD- Hill, radio station WTJH, East Point, McPherson, Mansfield. Ohio. CASTING. Georgia.

74 BROADCASTING, July 15, 1963 Help Wanted -(Cont'd) Situations Wanted -(Coned) Situations Wanted -(Cont'd) Announcers Management Announcers It's a fact -First phone announcers earn more money. Secure your future With an General Manager. Sales background. First Announcer dj effective newscaster. Experi- FCC first class license. Five (5) weeks. phone. 17 years broadcasting. Top refer- enced, college grad., good voice. Willing Guarenteed. Free Placement for graduates ences. Box J -163, BROADCASTING. to travel. Box J -160, BROADCASTING. of Radio Engineering Institute of Florida Inc., 135 Pineapple Ave., P. O. B. 1058, Professional broadcaster, white, with man- Experienced announcer /dj dependable, ver- Sarasota, Florida. agement experience. Available negro sta- satile, young single. Authoritative news, One application opens 600 station contacts. tion management. Knowledgeable in negro knows top 40 and middle of road. Prefer Dozens of jobs for qualified men. Write: market sales, research, motivation, agency midwest but will consider all. Box J -161, Broadcast Employment Service. 4825 Tenth contacts. Presently employed upper five BROADCASTING. Avenue South, Minneapolis 17, Minnesota. market. Box J -186, BROADCASTING. Allention midwest: DJ announcer, young, Technical Award winning and Money -Making Man- experienced. $90 per week. Modern bright ager /sales manager. Aggressive but not sound. Prefer nighttime. Strong on news. Proficient radio engineer for Southwest re- obnoxious. 15 years strong sales and com- Box J -162, BROADCASTING. sort city. Box J -98. BROADCASTING. munity leadership. Cost conscious. Not looking for retirement berth, have one Chief engineer for directional am in major now -but challenge in medium or major Night personality . 15 years experience midwest market, who knows all phases of market. Able to invest. Salary? Let's dis- . . . seeking major market all night show. maintenance. Prefer one who is good an- cuss it. Highest trade, community and Good mic format only. . . . Box nouncer, and can do some production. Box personal references. Box J -188, BROAD- J -165, O ADusCA STING. J -105, BROADCASTING. CASTING. Wide awake morning man. Versatile, de- Immediate opening 1st radio telephone Working manager, former experi- pendable. willing to follow directions. Box engineer. Some board work. Ideal work owner, -167, BROADCASTING. conditions. 40 -hour week. Good starting enced all phases, sales, programing, admin- J salary. Contact Norman Bauer. KSPT, istration, "launching CP's." Small or medi Sandpoint, Idaho. Phone Congress 3 -2179. um market. Bob Brown, 701 Monroe. Pt. Am a fish in a very large pond ... doing Personal interview necessary. Atkinson, Wisconsin, JOrdan 3 -6179. & writing news, beeps, S.O.F., phone- shows. Am of the old school . mature, slower Engineer-announcer wanted. No mainten- & deep, not this bright- bright -bright and ance required. Must have good voice, and Situation Wanted -Sales robustly youthful sound. Any medium /large furnish references, photo, and audition ponds like a new, grown -up fish. Also, my tape, plus salary requirements for a 40 hour audition tape will be bad lifeless. Hire week. First letter to WTIK, Box 1571, Salesman -first license -minor announcing. me anyhow. You'll be glad you did. Box Durham, North Carolina. All new broadcast Excellent references -progressive station J -170, BROADCASTING. equipment 5.000 watts power, located in anywhere. Box J -152, BROADCASTING. new radio building. Excellent working conditions. Need immediately. Personality, jock, experienced. Authorita- Desire position with good future. 18 years tive newscaster. Not prima donna, or in broadcasting, 4 years on sales. 42, fam- floater. Dependable. Box J -172, BROAD- One application opens 600 station contacts. ily. Prefer west -southwest. Box J -179, CASTING. Dozens of jobs for qualified men. Write: BROADCASTING. Broadcast Employment Service, 4825 Tenth Avenue South, Minneapolis 17, Minnesota. Creating a new humorous morning per- 8 years experience -Ist phone, prefer south- sonality was tought, but I've been num- west Ohio area. Personal interview. Box J- Production- Programing, Others ber one ever since. For good sized yearly 196, BROADCASTING. income and you may take advantage of Sports director for radio -tv in big ten city. this creation. Box .7-180, BROADCASTING. Authentic authoritative announcer. Two Accurate and authoritative play -by -play a years broadcasting, limited newspaper, sales, must. Also experience in writing and ag- Sales manager available soon for your mar- college. Box J -205, BROADCASTING. gressively covering local sports for daily ket. Resume on request. Box J -200, BROAD- radio and tv shows. Send resume, photo CASTING. Giant killer looking for a beanstalk. No. 1 and football play -by -play tape to Box April '63 Hooper rated night time jock in J -96, BROADCASTING. major market, beating the big one. I'm the College graduate (business administration). the golden Announcer -engineer, married, age 23, now magic harp which produces Wanted: Live wire newsman not afraid to in or goose (to your ratings) and brings in the make contacts and work. Must be able to employed but want sales management big bag of gold. Contact Jack: Box J -208, write as well as report news. Excellent or combo -sales. With present 5 kw direc- BROADCASTING. salary and opportunity for advancement. tional 2', years. David Shaver, 54 Anderson Send full particulars lst letter Box J -129, Place, Morgantown, W. Va. BROADCASTING. Swingin dj-news -production -ideas and programing. Want metro market. 7 years ex- Veteran disc jockey (Cue) 10 years ex- 2 For informa- perience. Available now! 174 W. Pine, Mt. perience. Married. children. News editor wanted for nl. kilowatt metro- tion call 503 -382 -9569. politan, strong in news coverage. Progres- Airy, North Carolina. sive, long established station with 3 professional newsmen. Salary excellent, merit Announcer with first phone, would like to Graduation class of twelve first phone - raises. Give full details of experience and relocate within 150 to 200 miles of Chicago. announcers experienced and non experi- references in 1st letter to Box J -133. Box J -183, BROADCASTING. enced available for all parts of U. S. Box BROADCASTING. 1058, Sarasota. Fla. 955 -0320. Have top 40 disc -jockey ready for im- If you deliver news in bright, authorita- mediate employment. Young, extremely D.J. /announcer, excellent on news. Grad- tive style, send tape, resume and picture eager, and conscientious. Please contact me uate Midwestern Broadcasting School. to midwest five- station radio -tv chain. Box if interested. Charles F. Walker; Program Young, married, dependable. ambitious. J -176, BROADCASTING. Manager; Radio Station WKDA, Nashville, Prefers midwest area, but will locate any- Tennessee. where. tapes available. Bud Bartels, Route Top flight newsman wanted by top rated Michigan. Phone independent radio station. Two radio equip- It1 Box 19, Eau Claire ment- beepers etc. Heavy emphasis on local HO 1 -5354. news. Excellent salary plus talent, paid Announcers vacation, retirement benefits etc. Opport- Ex- program director, music director, an- unity for advancement with chain opera- Boston Area. Announcer /dj with first phone nouncer looking for position with stable tion. Send full particulars and tape to P.D., seeks part -time work while attending col- facility. Good. rich versatile voice, college WAMS, Wilmington, Delaware. lege. Box J -19. BROADCASTING. graduate, with in ither Cleveland. Washington, Situations Wanted Management C. or California areas. Send inquiries - DJ year middle of road experience. 22, D. -1 to Bob Arnold, 22 Manchester Pl. Silver single. Wants to swing. Box J -39, BROAD- Spring. Md. Need a manager? Employed in Florida's CASTING. largest market willing to learn and work diligently for small or medium market. First phone. some experience, age 19, avail- Disc -Jockey -newsman- experienced -top 40 H -245, BROADCAST- Florida preferred but consideration of format -bright happy sound. Box J -102, able immediately. Box others. Box J -135, BROADCASTING. BROADCASTING. ING. I'd sooner radio. Mature, dependable broad- 13 am experi- caster with Master's degree in tv seeks 5 years experience --dj, announcer, morn- Engineer, 1st phone. years -fm position of responsibility with solid, well - ing man. Northeast, 31, family. Box J -119. ence. Chief engineer A!ie years. Mainten- equipped am, network affiliate, medium BROADCASTING. ance, construction. production, technician. market, pleasant climate. 6 years experi- Box J -87, BROADCASTING. ence, 3 as P. D., New York state. Pleasant or tv. Straight staff voice, authoritative delivery. Production - Staff announcer -radio announcer -wants to minded, detail conscious. Thorough knowl- work. No personality Joe or deep voiced Chief engineer and golden boy. Light friendly voice. Old relocate. Preference country. 3 years ex- edge of music. Station management my in announcing, engineering and 1 child. Box H -286, fashioned type. No drifter. Box J -157, perience BROADCASTITINNG BROADCASTING. sales. Box J -128, BROADCASTING. 75 BROADCASTING, July 15, 1963 Situations Wanted -(Coned) TELEVISION Situations Wanted -(Coned) Technical Announcers Management Engineer /Announcer wants more than just Network affiliated station, southeastern a job. Ably performs chief's duties, pulls market, has opening for tv announcer with Opportunity . . is what I am seeking. The good board shift, writes copy, supervise good background as MC. Must also be profi- opportunity to pit my skills and experience entire inside operation. Call Johnny Jay; cient in news, weather, and editorial writ- against the challenge of making more profit Bakersfield, California FA 4 -3615. ing. Send resume, picture, references and for your station. I am a young family man, tape. Box J -22, BROADCASTING. have more than a decade of experience in First phone engineer with experience, ref- every phase of station operation. Currently erences. Relocate Michigan, Ohio, Indiana Major eastern market network affiliate has I am assistant sales manager in a major area. All replys answered, Rogoff, 641 E. opening for experienced radio -tv staff an- eastern station. But I want more challenge. 96th St., Brooklyn, N. Y. nouncer. Good tv booth work a necessity. What are the problems facing your station? Send resume, photo, tape or film to Box Sales not rising as quickly as they should. Chief engineer available immediately. 20 J -201, BROADCASTING. . Not getting your share of local or na- years experience. AM fm directionals. Con- tional . rates not competitive? Let's sulting type. First class stations only. Ex- Technical talk. Box J -187, BROADCASTING. change reference. Box J -185, BROADCAST- ING. Qualified tv engineer trainee with first phone Sales for Texas vhf. Box J -99, BROADCASTING. SITUATIONS WANTED Proven television sales record in local and Engineer of good character, best technical regional. Other successful previous media Production q01, Texas vhf. Box J- background. Seek sales management or na- -Programing, Others BROADCASTINGh tional opportunity. Box J -169, BROAD- CASTING. Family man. 40, can do varied duties from Top market station looking for negro per- pushing broom to administrative job. Tact- sonnel experienced in programing and engi- Announcers ful with people. P.D. music librarian, pub- neering, both radio and television. College lic service, sports -good references. Box degree J -155, BROADCASTING. desired. 1st class license required Television /radio experienced announcer. for engineering. Box J -203, BROADCAST- Let my tape do the talking. Box J -171, Is there an angel in or around angel town? ING. BROADCASTING. Willing to gamble on a long shot? Left Television transmitter operator, first pphone media but needs break to get back, ex- license required. Send full details to KMVI- Experienced announcer all types television perienced at p.d., music librarian, sports, TV, Box 550, Wailuku, Hawaii. air work plus radio. Currently top per- operations, staffman, married, 40. Bondable sonality in small market. Earned $8,700 last and hungry. You can't do a good deed year, but have reached peak. Will consider when you're dead -do it now! Box J -158, Qualified studio engineer with Ampex VTR initial cut for right potential. Box J -191, BROADCASTING. experience. Large new studios. Full power BROADCASTING. channel two. Phone collect Chief Engineer, Newsman wants position in southern or Hobart Paine, 252 -5611. KOOK -TV, Billings Currently employed versatile, creative tele- midwestern market. One year's experience Montana. vision announcer. Top voice quality. Four including editorial writing. Have college years experience. If you have a job with a degree. Box J -164, BROADCASTING. Immediate opening for experienced tv di- future, check my qualifications. Box J -192, rector in Salt Lake market. Call or send BROADCASTING. News or program directors position resume, references to Lamar Smith, KUTV- also do sports play -by -play. . Young, TV. TV newscaster. Twelve years radio and aggressive, family man . . 10 years ex- television experience. Mature, reliable. Box -209, perience, finest refer ences . . small or TV J BROADCASTING. medium market. B ox J178, B.ROADCSTING. director -will consider radio man who is strong on board. Send resume, and Announcer -S years experience, booth, salary requirements to WSYE-TV, Box 314, camera. Dependable, versatile. Prefer north- Wanted: Medium market, $600 monthly, and Elmira, New York. east. Bill Gallagher, 4098 Garland Drive, p.d. position. Well qualified! Box J -182, Jackson, Michigan. 517- 787 -2498. BROADCASTING. Experienced technicians for permanent positions beginning September. Apply now. Triangle alumnus. Top chain, plus major Aggressive newsman seeking medium to Salary to $9,000. Send resume and refer- tv ad agency are best references. Seasoned large market with strong news operation. ences. Chief Engineer, WTTW, 1761 E. Mu- announcer. Incomparable background all Experienced in gathering, writing, editing, seum Dr., Chicago 37, Illinois. phases, including journalism. Pennsylvania's and airing news plus sports, editorials, spe- major markets desired. Call Gil Fryer, 814 - cial events, interviews, public relations. OW 54395. For SOF & tape write P. O. B. College degree -radio -tv. Excellent refer- Production- Programing, Others 113, Hollidaysburg, Pennsylvania. ences including present employer. Box J- 190, BROADCASTING. Top market station looking for negro per- Technical News -Top delivery, editing, copy, able, ex- sonnel experienced in programing and engi- perienced and literate. Experienced panel neering, both radio and television. College Transmitter engineer desires job-8 years and participation work. Larger market, degree desired. 1st class license required experience in radio-5 years in tv. Box J- northeast preferred. Box J -194, BROAD- for engineering. Box J -204, BROADCAST- 159, BROADCASTING. CASTING. ING. phone, Triangle alumnus. Top First available immediately. TV chain, plus major Dedicated news director for vhp radio experience. Willing to relocate. Box tv ad agency are best references. Seasoned midwest J -199 BROADCASTING. announcer. Incomparable background all located in state capitol . . . must be good phases, including journalism. Pennsylvania's administrator who can oranize his staff major markets desired. Fryer, and stringers into an efficient, hard hitting First phone, excellent Call Gil 814 - department. Public affairs documentaries, engineering back- OW 54395. For SOF & tape write P. O. B. creative ground. Need experience at TV level, hence 113, Hollidaysburg, Pennsylvania. writer and top on- the -air perform- wages are not big item. Age 35, will re- ance necessities. If this is you, send resume, locate. Dave Davis 26 Central Ave., Shelby, photo and audition tape to Box J -97, TELEVISION BROADCASTING. Ohio.

Help Wanted Managerial Newsman, Radio and television, capable leg Production- Programing, Others - and airman with small market station ex- Seeking general perience, who can gather, write and air Director manager for tv and radio news; producer- writer, 7 years experi- stations in midwest. Person perhaps sales journalism education background ence looking for progressive station. Avail- manager now looking for general preferred; married; veteran; stable and able July 1st. Box H -129, BROADCASTING. position. manager dependable with good references; salary Production background helpful but commensurate not necessary. Excellent opportunity. Box with experience and ability. J -195, BROADCASTING. Write or phone W. P. Williamson, Sr., Award -winning news director, editor, re- WKBN, Youngstown, Ohio, Sterling 2-1145. porter, writer, announcer. Nine years Opening August 1st for enterprising radio, television, newspaper. Local, regional, citizen solid major -metropolitan. Special events, docu- who can sell and who has enough TELEVISION mentaries. Formerly experience to manage full time 1,000 -250 w Time -Life Broadcast Texas station serving market and WNAX -KVTV. College, family, 25. De- exclusively. sire solid radio or tv permanence. Among Good salary commission and ultimately Situations quality ownership participation if right man. Prefer Wanted -Management references, current employer will someone now living in southwest. Wire explain pending lay -off. Tom Houghton write or (Edwards), WPBC, Minneapolis. Phone 612- Burton Bishop, 17 South 3rd St.. General and /or sales manager... 10 years 789 Temple, Texas. top tv management in medium or major -4356. market. .. Excellent record of organization, Help sales and profits. . . Box J -119, BROAD- WANTED TO BUY Wanted -Sales CASTING. Immediate opening for an experienced tv Equipment time salesman in a fast growing tv market. 15 years highly successful TV & radio Network affiliated station. Salary plus com- sales experience, top network O &O sta- mission. The right man can expect a five - tions major midwest markets. 10 years TV- Wanted: 150 foot tower console, micro- figure gross income. Reply To: Harry C. all categories, 5 years radio. Excellent phones and other related equipment. Build - Barfield, Station Mgr., WLEX -TV, Lexing- references. Relocate. Box J -154, BROAD- ingGnew station, Box H -149, BROADCAST- ton, Ky, CASTING.

76 BROADCASTING, July 15, 1963 WANTED TO BUY- (Cont'd) Miscellaneous INSTRUCTIONS- (Cont'd) Equipment 30,000 Professional Comedy Lines! Topical Announcing, programing, first phone, all laugh service featuring deejay comment, phases electronics. Thorough, Intensive introductions. Free catalog. Orben Comedy practical training. Methods and results Want to buy W. E. 506 -B -2 fm transmitter Books, Atlantic Beach, N. Y. proved many times. Free placement serv- for spare parts, in particular the three ice. Allied Technical Schools, 207 Madi- tubular tuning assemblies in D- 153823 power son, Memphis, Tennessee. amplifier unit. J -20, BROADCASTING. Jockey Joker is a new series of one line gags for deejays. This publication will be Special accelerated schedule. The Los habit forming. First issue $2.50. Show -Biz Angeles Division of Grantham Schools is Wanted used microwave towers to support Comedy Service (Dept BJ) 65 Parkway now offering the proven Grantham first two 10 foot parabolic antennas. 150 foot self- Court, Brooklyn 35, New York. class license course in a special accelerated supporting, 200 and 300 foot guyed models. schedule. Taught by a top notch instructor, Box J -103, BROADCASTING. Sportscassting- Significant book of principles this class is success tested" for the man essential to who must get his first phone in a hurry. 15 to 18 foot Clothbound. TSCASTs The next starting date for this acceleratetd Wanted: Mobile trailer about class is September 9th. For free brochure for remotes . should be in good condi- ERS, 1381 e Dr., Logan SUtah. for Michigan. Box J -181, BROAD- write: Dept. 3 -B, Grantham School of tion Electronics, 1505 N. Western Ave., Los CASTING. Radio Stations: Tell the importance of radio Angeles 27, California. with your own monthly Newsletter. Per- Wanted -all microwave equipment needed sonalized with your call letters. A great Jobs waiting for first phone men. Six weeks for local remotes, vidicon camera chain, local promotion, low as $39.50 monthly. gets you license in only school with operat- two RCA -TP -16 projectors. Send age, Write: Radio Reports Newsletter, 1186 ing 5 kw station. One price includes every- condition, price and photographs if possible Arlington Lane, San Jose 29, Calif. thing, even room and board. Can be Box J -189, BROADCASTING. financed. American Academy of Elec- tronics, WLIQ, Sheraton Battle House, Mobile, Alabama. Raytheon or RCA microwave STL wanted INSTRUCTIONS immediately. Box J -202. BROADCASTING FCC license in six weeks. Total cost $285. or call EN 2 -5680, N.Y.C. Our graduates get their licenses and they FCC first phone license preparation by know electronics. Houston Institute of Elec- correspondence or in resident classes. tronics, 652 M and M Building, Houston, Wanted to buy: Used Gates "yard" con- in Texas. CA 7 -0529. sole, or equivalent make, in good operat- Grantham Schools are located Hollywood, ing condition, no modifications, also, used Seattle, Kansas City and Washington. Write Train now in N.Y.C. for FCC first phone 327 22nd for our free 40 -page brochure. Grantham consolette. Chief engineer, KDIA, School of Electronics, 1505 N. Western Ave., license. Proven methods, proven results. St., Oakland, Calif. 27, Day and evening classes. Placement assist- Hollywood California. ance. Announcer Training Studios, 25 W. 93rd, N. Y. 5 Wanted: Used Western Electric 1126 C OX -9245. limiter or used Progar limiter. State price Elkins training now in New Orleans for FCC and condition. WLBK, DeKalb, Ill. First Class License in 6 weeks. Nationally DISPLAY known for top quality theory and laboratory instructions. Elkins Radio School, 333 Situations Wanted -Management Non -profit, non -commercial Michigan State Saint Charles, New Orleans, Louisiana. University student radio station desires used tape cartridge units now, or in near Moller, future, send information to Tom class FCC in 953 Los Felize Dr. Santa Barbara, Calif. Be prepared. First license FORMER AM STATION OWNER six weeks. Top quality theory and labora- READY FOR NEW CHALLENGE! tory training. Elkins Radio License School RED OR SLACK INK . FULLTI ME OR For Sale of Atlanta, 1139 Spring St., N.W., Atlanta, DAYTIME . WHATEVER YOUR STATION Georgia. LETs TALK. MIDWEST PREFERRED Equipment FINANCIALLY QUALIFIED. YOUR REPLY KEPT IN CONFIDENCE. 192 -A. FCC first phone license in six weeks. BOX J -tee, BROADCASTING. Federal 3 kw transmitter fm model in theory and $1500 cash. Will demonstrate operation. Bob Guaranteed instruction 217 W. Broadway, Glendale laboratory methods by master teachers. Adams, KUTE, G. I. approved. Request free brochure. 4, Calif. Elkins Radio License School, 2603 Inwood Announcers Road, Dallas, Texas. Schafer Spotter with memory unit. Records 200 commercials and selects next scheduled spot at random. First quality equipment, Elkins Radio License School of Chicago- SPORTSCASTER tape deck is by Ampex -finest made. Re- Six weeks quality instruction in laboratory mote control unit permits announcer to methods and theory leading to the FCC IS YRS.. NOW FREELANCE N.Y. AVAILABLE by -pass memory unit and select any of the First Class License. 14 East Jackson St., COLLEGE FOOTBALL. BASKETALL. ASE 200 commercials. Perfect alone, or as first Chicago 4, Illinois. BALL .1. RADIO TV OP. GOOD MARKET. step to automation. Make an offer. Bill INT. OWN EXPENSE. AIRCHECK. TOP REFS. Dahlsten, WLPO, LaSalle, Ill. 5200 WK. Announcing programing, console opera- Box -1531, practical J BROADCASTING. 2 DUMONT TV camera chains -TA 124A tion. Twelve weeks intensive, complete with viewfinders, cable, etc. Con- training. Finest, most modern equipment offers. Station Manager, Box available. G. I. approved. Elkins School of sider all Broadcasting, 2603 Inwood Road, Dallas 35, TELEVISION 7158, Austin 12, Tex. Texas.

Used UHF 1 kw RCA Transmitter excellent Situations Wanted -Management Since 1937 Hollywood's oldest school de condition, immediate delivery, a bargain. uwnumuuln nnwumnuun mmnwnnnnmmtinnlnunnlos Street, Cincinnati voted exclusively to Radio and Telecom- ni umun imiu immi E WCET, 2222 Chickasaw munications. Graduates on more than 1000 19, Ohio. stations. Ratio of jobs to graduates approxi- AT HOME on Madison Avenue, Mich- mately six to one. Day and night classes. = gen Blvd., Montgomery Street and WII- Five kilowatt RCA transmitter, now tuned Write for 40 page brochure and Graduate shire Blvd. Five years VP National TV to 1250 ke. Model 5 -C water cooled WRYT. placement list. Don Martin School of Radio Rep. firm. Five years national Sales Inc., Pittsburgh 30. Pa. and Television Arts & Sciences, 1653 North i. Manager, General Manager, Major Mar- R Cherokee, Hollywood, California. ket NBC -TV station. Eight years Major = motion picture studio executive. Ran Xmission Line; Teflon insulated, 1%" rigid, 50,000 watt AM station. Sales Director 51.5 Ohm flanged with bullets and all hard- San Francisco's Chris Borden School teaches transcription company and allied as- ware. New -unused. 20 foot length for you what you want: 1st phone and "mod- signed. Thorough knowledge all station a $40.00. Quantity discounts. Stock list avail- em" sound. Jobs a plenty. Free placement. _ functions including programing, news, Sierra- Western Electric, 1401 Middle brochure. 259 Geary Street. able. Tern- Illustrated union negotiations, merchandising, public ri Harbor Road, Oakland 20, California. service and sales. _ plebar 2-3527. Save time! Save money! You get an FCC BOX J -207, BROADCASTING. with first class license in just five (5) weeks i11nn11nmm1111111n11111111111mn1111m11m11n1111111111111111111111211111112111111111111111t111111111111111111112s Television /radio transmitters, cameras, mi- R. E. I. training in beautiful Sarasota. Affi- crowave, tubes, audio, monitors. Electrofind, liated with modern, commercial station. WANTED TO BUY 440 Columbus Ave., N.Y.C. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave., Stations Will trade Magnecord PT6A Transport and P. O. B. 1058, Sarasota, Florida. case for PT6V record playback amplifier or $135.00 KVTV, Sioux City, Iowa. sell for Since 1946. Original course for FCC first phone operator license in six weeks. Over OWNERSHIP OR ACTIVE CONTROL Business Opportunities 420 hours instruction and over 200 hours Station within 100 miles New York City. guided discussion at school. Reservations Financially responsible broadcasters seek required. Enrolling now for classes starting to acquire another property. Small or Syndicator salesmen calling on radio, tv July 10, October 9. For information, refer- large, am or fm, winnernner or loser, all stations. Sales representation in exclusive ences and reservations, write William B. Confidence assured territories available. Excellent commissions, Ogden Radio Operational Engineering considered. including renewals. Box J -130, BROAD- School, 1150 West Olive Ave., Burbank, BOX J -184, BROADCASTING. CASTING, California.

BROADCASTING, July 15, 1963 77 Continued from page 73 Business Opportunity For Sale- (Cont'd) applicant for new AM In Hastings, Neb., for leave to amend application with respect to Stations financial showing. Action June 27, BROADCAST ACTIONS UNIQUE Li UNLEIVIIUKFLI.t by Broadcast Bureau BROADCAST FRANCHISE RIZUNA- 820,000 down for FÜLLTIMER Actions of July 9 aid, real catare asking 589,500. "A WTAO Cambridge Mass. -Granted re- OPPORTUNITY r:UNZF,NDOR£ER Esclusive. newal of license, including alternate main. WASHINGTON- FULI.TIMRR asking $35,. K71BD, K77BE, K83AS Lakeport, Calif. - in history 000. With 815,000 down. "Easy payout." Granted licenses for UHF TV translator For the first time the "A CUNZ &VDORFER Esclusive." stations. of the broadcasting industry, a CALIFORNIA- DAMTIMER Good Mkt. Re- KENS -TV San Antonio, Tex. -Granted quires 852,200 down. Esclusive CP to change aux. trans. and ant. location, franchise offer is being made in type ant., ERP to 8.8 kw vis. and 4.4 kw and vital TV -West Mkt. Asking 8115,500. Down aur., and ant. height to 290 feet (aux. trans. one of the most basic $60,000. and ant.). facets of the business -never be- WILT GUNZENDORFER KREM -TV Spokane. Wash. -Granted CP fore opened to outsiders. The to replace expired permit to make changes. AND ASSOCIATES WPTZ(TV) North Pole, N. Y.- Granted franchiser is one of the best Licensed Brokers Phone Oh 2 -8800 extension of completion date to Sept. 1. known companies in our field; 864 So. Robertson, Los Angeles 35, Calif. Granted licenses for following VHF TV translator stations: KO6CW, Intermountain the name will be instantly rec- Television Ltd., Fall River Mills and Adin; ognizable to you. Qualified fran- K13FJ, Central California Communications Corp., San Ardo; KO8EE, K1OEQ, K12DV, chisees will have an immediate Potter Valley Television Association, Potter NORTHEAST Valley; K12DU, Standard Radio & Television assured income following a most Co., Saratoga -Los Gatos, all California; modest investment, and the cher- Profitable dayti,ner grossing over S85,000 KO3BS, Bill Hoover, McAlester, Okla.; under absentee management. Can be in. WO5AC, Skyway Broadcasting Co., Tryon, ished opportunity to be in business proved greatly with owner-operator. Price N. C., and Landrum, S. C.; WO6AC, W10AC, must 8100,000 cash or $125,000 with good W12AF, Claremont Television Inc., Clare- for themselves. Applicants terns. mont, N. H.; KO6CN, Pinos Altos TV Asso- be responsible members of their BOX J -109. BROADCASTING ciation, Silver City and surrounding area; K11FT Rodeo Television Association, Ro- communities and broadcast pro- deo; I09DZ, Mora Questa Translator Co -op, fessional, heavy in sales back- Mora; KO7FH, Mimbres TV Association, San Lorenzo; KO6DG, Community TV Associa- ground. Only 13 men in the nation Co -op, Red River; K1OCG, Aztec Non - Profit 'TV Association Inc., Aztec and Cedar tion will qualify-one each in the Hill; KO9FR, K11CD, Zuni Tribe TV, Zuni following major markets: Boston, MOUNTAIN STATE Pueblo; KI1FD, Cliff -Gila TV Club, Cliff - Gila, all New Mexico; KO7EV, St. Johns TV Minneapolis, Dallas, Memphis, 5 kw low dial fulltimer, 1962 gross over Committee, St. Johns; KO7DX, York -Shel- $130,000. $21,000 down will handle. Balance don Television Association, York -Sheldon; San Francisco, Seattle, Pitts- on easy terms. Golden opportunity for K02BX, R.V.T.V. Repeater Association, burgh, Atlanta, St. Louis, Denver, owner- operator. Round Valley; K10EO, Kayenta TV Asso- Box 1.138, BROADCASTING ciation, Northern Chinle Valley and Kay - Houston, Richmond, Kansas City. enta; KO4AI, KO6AE, KO7AP, Prescott TV Reply today; this is the oppor- Booster Club, Prescott, all Arizona. tunity of a lifetime. Actions of July 8 W77AB, W80AE, W83AD Athol, Mass. - Box H -81, BROADCASTING Granted licenses for UHF TV translator sta- MAJOR MIDWEST MARKETS < tions. K78AW, K82AN Carroll, Iowa- Granted a. Daytimes with low dial position and f licenses covering changes in UHF TV trans- ;a fixed sign on. Good earnings; Ex- ., lator stations. s¡ cellent potential $225,000 down with : K77BC Porterville, Calif.- Granted mod. of license to For Sale :a long terms on balance. { increase ant. height to 29 feet Box J -151, BROADCASTING for UHF TV translator station. KICU -TV Visalia, Calif.- Granted CP to :aaaaaaaaaaaemer...... : eeme?... change ERP to 441 kw (DA) vis. and 153 Stations kw (DA) aur.; ant. height to 840 feet; change type trans. and type ant., and make changes in ant. system; condition. THE PIONEER FIRM OF TELE- K7OCF, K74BF, K78AT Canadian, Higgins and Lipscomb, all Texas- Granted CP's VISION AND RADIO MANAGE- to include Arnett, Okla. in principal com- Mid -West Major Regional Priced $600,- MENT CONSULTANTS munity, change trans. location to Canadian, ESTABLISHED 1946 Tex., and make changes in ant. system for 000-Fla. medium 5 Kw. $150,000 with UHF TV translator stations. Negotiations Management $17,500 down-Oregon single regional KO9EC Ferry, Wash. -Granted mod. of Appraisals Financing CP to change primary TV station $87,500 -New Mexico medium regional to KXLY- HOWARD S. FRAZIER, INC. TV (ch. 4) Spokane, Wash., for VHF TV $87,500-Washington metro regional 1736 Wisconsin Ave., N.W. translator station. Washington 7, D. C. Granted licenses for following VHF TV $115,000 -Ark. medium regional $150,- translator stations: K13EX, Bridgeport Pub- 000-Texas single regional money -maker lic Utility District, Bridgeport, Calif., and specify trans. location as 21¡ miles south- $115,000. Many others! west of Bridgeport; KO8BT, City of Manitou STATIONS FOR SALE Springs, Manitou Springs, Colo., and chan e - primary station ra l to -TV; K1OCV, PATT McDONALD CO. -Daytime serving of 150,000. station market ValleyKOAA P. 0. BOX 9266 - CL 3 -8080 Non -radio owners anxious to sell. Priced at South Pahranag at Valley V and cAlamo; 578,500. Down payment and terms to be KO6CO, K1OEE, Moapa Valley TV Mainte- AUSTIN 17, TEXAS agreed upon. nance District, Overton and Moapa; KO2CI, KO3BI, KO7CM, K11CN, Lincoln County JACK L. STOLL ASSOCS. Television District No. 1, Pioche, Ursine, & Panaca and Caliente; KO6BL, K1OCO, Pion- Suite 600 -601 6381 Hollyw'd Blvd. eer Television Association, Indian Springs; Los Angeles 28, HO 4 -7279 K12DN, Beatty Television Maintenance Dis- Calif. trict, County of Nye, Beatty; K1OEI, Hur- -WESTERN schel C. McKenzie, Mercury; KO7DV, MID KO7DU, KO9DW, KO9EA, K13ED, K11EE, DAYTIME STATION White Pine Television District No. 1, Ruth, N. E. small fulltime $100M 29% Canyon area of Ely and Ely, all Nevada, Ideal for owner- operator. New building, Ala. single daytime 75M terms and specify type trans. and transmitting ant.; WO2AB, Community TV Service, Wil- equipment, towers and own considerable S. E. small profitable 90M cash liamsburg, Ky., and specify type acreage, also, which could be sold off as Tenn. single daytime 48M terms trans.; S. E. small local 23M SOLD WO8AG, WO5AB, WIIC Inc., Uniontown and building lots, if desired. A steal if you're Mass. medium regional 185M 29% Washington, Pa.; KO4AT, St. Francis Cham- capable of cash, or will consider terms to a Pa. suburb daytime 120M terms ber of Commerce, St. Francis, Kan.; ROBED, And others. Topeka Broadcasting Association Inc., financially stable individual or firm. Reply to Marysville, Kan.; KO8DH, KO6CG, Clifton BOX .1-206, BROADCASTING. C H A P M A N C O M P A N Y Chamber of Commerce, Clifton, Kan.; 2045 Peachtree Rd. N.E., Atlanta 9, Gs. WO8AD, W1OAB, Tri City Improvement Corp., Bessemer, Ramsey and Wakefield, all

78 (FOR THE RECORD) BROADCASTING, July 15, 1963 Michigan; WO7AE, WDEF Broadcasting Co., sey Mountain Television Association, Lemhi, Vista, Salida and Poncha Springs, all Colo- Lookout Mountain, Tenn. and Fairyland, Baker and Lemhi Valley, all Idaho; KO3AY, rado; KO9AM, K1IAK, K13AK, Wasatch Ga.; W13AH, Homestead Television Trans- Ridgway T.V. Association, Ridgway, Colo.; County Commissioners, Heber, Utah; KO7AL, lators Inc., Midland and Lonaconing, both KO3BD, Baca TV Co., Two Buttes Resort, K13AC, Fort Benton TV Club, Fort Benton. Maryland; WO9AC, W11AF, W13AE, Barton Springfield and Elder, both Colorado; Mont.; KO6DE, Rex M. Shirts, Hailey, Idaho; Television Translators Inc., Barton, Md.; KO3BP Springer Community TV Club, KO9CW, Midnight Sun Broadcasters Inc., W13AD, Flintstone Community Television Springer, N. M. Usioelli and Suntranna and Healy, all Inc., Flintstone, Md.; W11AB, W13AC, Mor- Alaska. gan County Television Translators Inc., Actions of 3 Granted licenses covering changes for Berkeley Springs, W. Va. July UHF TV translator stations: K71AQ, K79AK, WNBC New York- Granted licenses Citizens T. V. Inc., Milton -Freewater, Ore.; Actions of July 5 covering increase in power, installation of K73AX, San Luis Valley Television Inc., KAYE Puyallup, Wash.-Granted renew aux. trans., change to non -DA and Romeo, LaJara, Manassa, Antonito and Ala - newal of license including alternate main change in ant. -trans. location; redescribe mosa all Colorado; W77AA, Richard E. trans. location (aux.); conditions; change Abraham. Iron Mountain, Mich.; K77AY, and aux. in ant.- trans. location, change to non -DA, Valley T.V. Club Inc., Nashua, Mont. Granted renewal of licenses for follow- changes in ant. and ground system, installa- ing VHF TV translator stations: K04AH, tion of new trans. and specify type trans. KO6AT, K11BP, K13BO, Antenna Booster (main); conditions. Action of June 26 Association, Story, Sheridan and Fort Mac- K72BM Kenzie, all Wyoming; KO9EH, K11EO, Baker Granted licenses for following VHF TV Olympia, Wash.-Granted li- Electric Cooperative Inc., Cando, N. D.; translator stations: KO3AN, KO7CJ, Daggett cense for UHF TV translator station. KO8AG, Buffalo T.V. Association. Buffalo; County T.V. Department, Dutch John, Ma- KO6AZ, K11BZ, Cody TV Club, Cody, both nila and Green Lake; KO8DP, K1OEB, Fines Wyoming; K1OAG, Hettinger TV Associa- K12DH, Millard County, Scipio and Holden; tion, Hettinger, N. D.; K13AI, Hulett TV KO9FM, K11FP, K13FF, Manti City Corp., By memorandum opinion and order, Club, Hulett; KO4AA, Lovell Byron Cowley Manti and Ephraim; KO2CL, KO4CH, KO6CQ, commission granted application by Paul TV, Lovell; K1OBC, K13BK Tongue River KO8CE, KÎOCK, K12CD, Iron County, Mo- A. Stewart Enterprises Inc. insofar as Association, Acme; KO7AC, dena and Beryl Junction, Kanarraville and reducing from $500 Translator New Harmony; KO2BU, KO4BR, KO5BK, to $50 forfeiture KO9AD, Newcastle TV Association Inc., ordered by commission on May 1 for un- Newcastle, all Wyoming. Green River Community TV Inc., Green authorized assignment of license of WRVB- River; KO4BL, Escalante TV Association, FM Madison, Wis. Granted renewal of licenses for follow- Escalante, all Utah; KO5BY, Gillette TV Comrs. Bartley and Ford ing UHF TV translator stations: K7OAK, abstained from voting; Comr. Cox not par- Association, Gillette, Wyo.; KO3BF, KO5BU, ticipating. Action Saratoga Television Co., Saratoga; K7OAX, KO7ED Enterprise T.V. Association, Enter - July 3. Town of Pinedale, Pinedale; K74AF, K82AE, prise; KI1DO K13DI, Emery Town, Emery; By memorandum opinion and order, K78AB, Translator T.V. Broadcasting Co- KO8CF, K1OCL, K12CE, Carbon County, commission affirmed April 10 action in operative Inc., Rock Springs, all Wyoming. Scofield; KO3BC, KO6CC, K09BO, K11BW, holding Camellia Broadcasting Inc. and K83AU Spencer Iowa-Granted license K13BX, Antimony Town Inc., Antimony, Radio Lafayette Inc. liable to forfeitures station. all Utah, and specify type of $1,000 and $250, respectively, for violat- for UHF TV translator trans. for K11BW ing KBLA Burbank, Calif.-Granted CP to and K13BX. sponsorship identification rules in con- install aux. trans. at main trans. location. Following TV stations were granted nection with "teaser" announcements over extensions of completion as Lafayette, La., stations KLFY -TV and K11EI Ferry, Wash.- Granted mod. of dates shown: KPEL, respectively. Comr. Cox not par - CP to change primary TV station to KREM- KMSO -TV (main trans. and ant.) Missoula, ticipating. (Third Lafayette Mont., to Jan. 3, 1964; WGAN -TV (aux. station -Gen- TV (ch. 2) Spokane, Wash., for VHF TV trans.) Portland, eral Communications Inc.'s KXKW, paid translator station. Me., to Sept. 5. $250 forfeiture after receiving like April KO4CS, KO9FK, KO9FL Panaca, Ursine and WTUP Tupelo, Miss.- Granted CP to re- 10 liability notice.) Action July 3. Caliente all Nevada- Granted extension place expired permit to install alternate of completion dates to Jan. 5, 1964, for VHF main trans. TV translator stations. License revocation Actions of July 2 Granted licenses for following VHF TV By memorandum opinion and order, translator stations: KO2BD, K13CE, Verdigre K7OCU, K73BE, K76BN, all Logan, Utah - commission revoked license of Eugene and TV Booster Committee Verdigre, and speci- Granted licenses for UHF TV translator sta- David P. Slatkin, d/b as Mountain View fy type trans.; KO2AQ, K13BY, Plainview tions. Plainview, and spec- Broadcasting Co., for WBMT Black Moun- TV Booster Committee, KPTV(TV) Portland, Ore. -Granted CP tain, N. C. (1350 kw, 500 w -D), and deleted ify type trans.; KO4CN McCook Chamber call letters; revocation not to become McCook; k02CF, KO8DR, City to change trans. location, type ant., ant. ef- of Commerce height to 1750 feet, and make changes in fective until Aug. 25 in order to provide of Burwell, Burwell; KO9FH, City of Ains- ant. structure and equipment (main trans. licensee opportunity to wind up affairs. worth, Ainsworth; K12DD, Chadron TV Action June 26. Improvement Association, Chadron, and and ant.); condition. specify type trans.; K13FE, Junior Chamber KGW -TV Portland, Ore. -Granted CP to Commission, upon reconsideration and of Commerce, Neligh; K13EB City of Bas- change aur. ERP to 158 kw, type trans., on its own motion, amended its June 26 sett, Bassett, all Nebraska; ItO2DF, KOBEF ant. height to 1770 feet, and make changes memorandum opinion and order which Chamber of Commerce, Grafton, N. D., and in ant. structure and equipment, install revoked license of Eugene and David P. specify name as Grafton Chamber of Com- new ant. system approximately 90 feet Slatkin, d/b as Mountain View Broadcast- merce; KO2CW, K13EY, City of Creighton, from original site, and redescribe trans. ing Co., for WBMT Black Mountain, N. C., Creighton, Neb.; KO4CW, Cowles Magazines location; condition. so as to extend effectiveness of revocation & Broadcasting Inc., Marshalltown, Iowa; WZRH Zephyrhills, Fla.- Granted exten- order from Aug. 25 to Sept. 1 in order to KO7EI, Hettinger TV Association, Hettinger; sion of authority to operate sign -off at 8 provide licensee with opportunity to wind KO2DD WDAY Inc., Jamestown; KO4CK, p.m. for period ending July 31. up its affairs. Comr. Cox not participating. Beach Booster Club, Beach; KO7BJ, K11BE, Granted licenses for following VHF TV Action July 3. Bowman T.V. Booster Inc., Bowman, all translator stations: KO3AS, KO6BQ, KO7CQ, North Dakota; KO6CP, K11ES, Dell Valley KO8CL, K08CM, K1OCU, K1OCT, K12CJ, TV Association, Dell City, Tex.; KO9EG, K12CT, Sevier County, Richfield, Elsinore, Rule makings Mott TV Booster Club, Mott, N. D.; KO7EZ, Sevier, Koosharem, Sigurd KO9EZ, Beulah Chamber of Commerce, and Salina; FINALIZED Beulah, N. D.; KI1FN, High Point TV Asso- K1OBS, Thompson TV Association, Thomp- ciation, Rural area southwest of Fort Davis, son; KO7CY, KO9CY, K11DF, Uintah County, By report and order, commission Tex.; KO6DF, Texas State Network Inc., Redwash and Bonanza and Vernal; K13EF, finalized rulemaking in Doc. 14992 and re- Pampa, Tex.; K11FO, Presidio TV Co., Weber County School District, Huntsville; served channel 17 (now commercial) for Shafter, Tex.; KO8BW, Saddle Butte TV KO2BN, KO5AU, K05BB, Panguitch Lions noncommercial educational use in Minnea- Club, Panguitch; K13EK, KO5BH, Piute polis-St. Paul. Twin City Area Educational Association, Trail City, Glencross and Tim- County, Circleville and Marysvale; ber Lake all South Dakota; KEJ,11 K13EC, KO4BC, Television Corp.. which presently operates KOSAT, Minersville Television Committee, KCTA-TV on channel 2, cited plans of El Paso N atural Gas Co., El Paso Natural KO8CC, K1OCH, K12CC, Gas Co. Terrell Plant, Tex.; KO7FG, KO9FG Minersville; Mount several educational institutions, boards, and Lemmon TV Association Inc., Lemmon, and Pleasant City, Mount Pleasant; KO8DI, public and private school systems as evi- specify type trans.; KO7FJ KSOO -TV Inc., KIODT, K12DK, Ogden Valley T.V. Repeater dence of growing potential and need for Sioux Falls; KI2DF, K1ODU, Deadwood TV Association, Huntsville, Liberty and Eden, second educational TV facility in area. Club, Deadwood, and specify type trans.; all Utah, and specify type trans. Channel 23 is still open for commercial K12CY, Martin TV Club, Martin. all South operation in Twin Cities. Action July 10. Dakota; K11AE, K13CU, Newcastle TV Asso- Actions of June 27 and order, commission ciation Inc., New Castle; KO7CR, Seminoe By report Seminoe and Kortes KO7AZ Hoven, S. D.- Granted license finalized rulemaking in Doc. 14981 and Kortes TV Association, covering operation of VHF TV translator 1 VHF and 4 UHF channels for edu- Dam Camps; KO5AI, Ranchester TV Associa- added and specify type trans.; station on channel 7, Hoven. cational use in Pennsylvania, as petitioned tion. Ranchester, Lake, Moses Lake for by state's Educational Network Study KO2CP, KO9EX, K11AI, Moorcroft Communi- KO8CN Ephrata, Soap Department of Public Instruc- ty TV Inc., Moorcroft; K08AJ K13AS, Lusk and Larson Air Force Base, all Washing- on behalf of license for VHF TV translator tion. It reserved channel 39 (now coin - TV Club, Lusk; K12AR, Lander Valley TV ton- Granted mercial) in Allentown and assigned edu- Association, Lander Valley; KO6BR, KO8CP, station. cational channels 36 to Altoona, '3 to K11ER, K12CM, KI3EI, Elk Mountain TV WJDX -FM Jackson, Miss. -Granted CP Clearfield, 65 to Harrisburg, and *68 to Co. Encampment, Saratoga and rural area to install old aux. trans. as main trans. and Scranton. Necessitated substituting com- and Elk Mountain rural area, all Wyoming, increase ERP to 77 kw. mercial channel 71 for channel 65 in and specify type trans. for KO8CP, K11ER, WGEM -FM Quincy, Ill.- Granted CP to Shamokin. Required concurrence of as- KI2CM, Kl3EI; KO9CS, K11CX, K13CV, increase ERP to 27.5 kw and install new signments was obtained from Canadian Beaver Lions Club Television Committee, trans. and ant. authorities. Comrs. Ford and Cox dissented. North Creek area, Adamsvllle, and Beaver, Action July 3. both Utah; KO9EU, K11FA, K13ET, Millard WSPA -TV Spartanburg, S. C.- Granted County, Oak City, Leamington and Lynndyl, extension of time to construct on Hogback all Utah; KO3AO, KO6BI, City of Manitou Mountain to Dec. 27. PETITION FOR RULEMAKING FILED Springs, Manitou Springs, Colo. Granted licenses covering changes for TV translator stations: KO5AJ, K13BH, *WXGA-TV Waycross, Ga.- Requests Granted CP's to replace expired permits VHF amendment of rules to reserve channel 8, for following new VHF TV translator sta- Hct Springs TV Club, Hot Springs, S. D.; use. Received W12AD, Alex Radio & TV, Monticello, Ky.; Waycross, for educational tions: KO8CO, South Platte Valley T.V. 28. Association, Julesburg, Colo.; KO5BE, Ram- K1IFL, Buena Vista Television Inc., Buena June 79 BROADCASTING, July 15, 1963 College graduates are penetrating more and financial squeeze. Some face serious shortages more into industry. Now 58% of the graduates in classrooms, laboratories, libraries and, of men's colleges land jobs directly on the above all, in competent teachers. corporate payroll. Corporate support of higher education in ten Business gets the lion's share of the college years has risen substantially to more than product because business needs it and can pro- $200 million for 1962. By 1970 this investment vide challenge and opportunity to the oncom- in educated manpower will need to reach $500 ing classes. About 88% of executive posts in million annually if business wishes to insure business are held by college alumni, according the continued effective operation of the to a recent study of the 100 largest corpora- sources of supply. tions. College is business' best friend, certainly. But Business always will need the college-trained business recognizes that it must give as well mind for the brainpower that management re- as get. Higher education needs financial help quires and the brainwork that research and and needs it now. Business should re- examine development demand. Competition by busi- its needs and plan its support accordingly. ness for the ablest graduates grows sharper every year. If you would like factual data on what the college But the cost of leadership is going up. The up- crisis means to you, to business and to the nation, write ward surge in our birthrate, plus a rapid rise for the free booklet: "COLLEGE IS AMERICA'S BEST in the percentage of high school students go- FRIEND ", c/o Higher Education, Box 36, Times Square ing on to college, has caught colleges in a Station, New York 36, N. Y.

SUPPORT THE COLLEGE OF YOUR CHOICE Published as a service in cooperation with The Advertising Council °cauc and the Council for Financial Aid to Education. sEasW K. IT iGMT

80 BROADCASTING, July 15, 1963 OUR RESPECTS to Homer Logan Lane

A vacation visit turned into a career

A father's advice and a next door Besides the editorials that he delivers blocks to the free flow of information neighbor's talk about his job led Homer every night, Mr. Lane is well known for between the governed and the govern- Lane, vice president and general man- his description of the first atomic ex- ing" and in his opinion they "must be ager of KooL Radio & Television Inc., plosion in the U. S. to be witnessed by removed." He contends that there "is Phoenix, Ariz., into broadcasting. newsmen (CBS sent tapes of it to high no legitimate reason why the electronic The father's advice: If you want to schools and colleges), his coverage of press should be any more restricted be a success in life, you must enjoy the Phoenix Open Golf Tournament than the printed press in covering the your work. and his election night reports. news, whether it be political campaign, The neighbor's job: CBS pageboy. Mr. Lane's climb to vice president congressional hearing or debate, city Homer Logan Lane was then 19 and general manager of the KooL sta- council meeting or courtroom trial." years old (he was born June 21, 1923, in tions followed a steady path. He be- "History has proven," he concludes, Brooklyn), fresh out of Brooklyn Tech- came program director of KOOL in "that freedom dies when the people's nical High School (he was graduated in 1952; station manager in 1953; assist- right to know is denied or restricted." January 1942) and working for $60 a ant manager of KOOL -AM -TV in 1956; Mr. Lane and KooL Radio- Televi- week in a machine shop. vice president in 1958, and general sion Inc. (whose majority owner is He hated his job. So, following his manager of KOOL -AM -TV in 1961. Gene Autry) have great faith in the ra- father's advice, he quit. His neighbor's In 1953, while program director of dio medium and foresee a bright future stories about his CBS job and the type the radio station, he established the for it. They are currently showing, in of people he met on it, led Mr. Lane Know Your Candidate series. Every a material way, their optimism about to decide he too would be a CBS page. election year since, between the primary radio's future by building new offices Pay Cut When he journeyed into and general elections, the candidates of and studios for KOOL -AM -FM in Phoe- Manhattan to apply for the job, how- the major political parties appear on nix's Thomas Mall Shopping Center. ever, he ended up at Rockefeller Cen- both radio and television to give the Television isn't being neglected, either, ter instead of on Madison Avenue. But citizens of Phoenix and the rest of Ari- as KOOL -TV facilities are being expanded he walked out of Radio City that after- zona a chance to really get to know with the purchase of an additional noon in the uniform of an NBC page. their candidates for elective office. building. His salary: $14 a week. Two Needed Steps Mr. Lane thinks (Mr. Autry's other broadcast inter- Mr. Lane's fledgling radio career was there are two important steps which ests are the Golden West Broadcasters interrupted in December 1942 when he must be taken for broadcasting "to -KMPC Los Angeles; KSFO San Fran- entered the Army. While in the service, realize its full potential as an instru- cisco; KEX -AM -FM Portland, Ore.; Kvt he met Doris Lanoue of Marshall, ment for making representative self - Seattle -and KOLD -AM -TV Tucson, Ariz. Minn. They were married on Dec. 5, government more efficient and more He owns a majority interest in all ex- 1943. He was honorably discharged in workable." They are repeal of Section cept KOLD- AM -TV.) July 1944. 315 of the Communications Act (the In 1960, Mr. Lane's name was sent Upon his return to civilian life, Mr. equal-time law) and abolishment of to President Eisenhower as a potential Lane knew 485 Madison Avenue from Canon 35 (an American Bar Associa- member of the Federal Communica- 30 Rockefeller Plaza. He went to work tion canon which calls for the banning tions Commission. The San Francisco at CBS as assistant to the supervisor of of all microphones and cameras from Radio Broadcasters Association made network operations. court trials). the recommendation and followed it up In May 1946, Mr. Lane's network Mr. Lane calls these two rules "road- with an endorsement backed by a for- career came to an end as the big city mal resolution. The association's 13 boy and his family headed to the Mid- member stations resolved, in part, that west and his wife's hometown. For the "Mr. Lane has had broad experience next five years he was program director with small stations and large networks; at KMHL Marshall. Mr. Lane has made contributions as a Vacation Move In the spring of civic as well as an industry leader; and 1951, Mr. Lane took his family on a the association believes that Mr. Lane vacation trip to Phoenix. One day, out is well qualified to be a federal com- of professional curiosity, he visited the munications commissioner. . " city's radio stations. When he returned A resume of his civic and industry to his hotel that afternoon, he asked activities includes participation in over his wife how she liked Phoenix. She a dozen civic groups and almost as replied that she liked it. many broadcaster organizations, in- "That's good," he said. "We're mov- cluding his post as vice president of the ing here next month." Arizona Broadcasters Association. So in April 1951, Mrs. Lane again Mr. Lane's first love, after his family left her home town and Mr. Lane be- (Mrs. Lane; daughter Barbara [Mrs. came a salesman- announcer for KotL. Warren Cays of Los Angeles]; Steven And, though he has risen through the Homer, 16; Mary Alice, 12; and Thom- ranks from his first position to his pres- as Harvey, 11) and his job, is flying ent status of vice president and general his Cessna airplane, which he uses for manager of KooL Radio -Television Inc., both business and pleasure trips. Mr. Lane is still carrying on his love Social organizations of which he is affair with the microphone. a member include the Arizona Country "There's still enough ham in me," he Club, the Aircraft Owners and Pilots says, "that I can't stay completely Association and the National Pilots away." Mr. Lane Association.

BROADCASTING, July 15, 1963 81 EDITORIALS Hot line tional facts it deems necessary to make its findings." The congressional intent is clear. Congress did not want HE internationally broadcast CBS -TV Town Meeting the FCC to burden stations with paper work and costly of the World made two bits of history last week. It was procedures every three years when renewals were due. It the first use of a satellite relay for a meaningful discussion did not want stations harassed. program featuring international leaders. It was the first Because five members of the FCC have been appointed instance of satellite censorship by a government that ob- since the 1952 amendments were enacted, we respectfully jected in advance to what it feared would be said. suggest, without rancor or histrionics, that these members Both bits of history will be repeated. take another look (it may be the first for some of them) As a technical exercise, the broadcast firmly established at the law. the utility of international transmission. Pictures and sound originating in New York, Denver, London, Brussels Recognition and Bonn were mixed as deftly as if they had all come from NETHER it ever becomes law, the bill introduced last a single studio. In content the broadcast showed how great week by Senator Kenneth B. Keating (R -N.Y.) to is the promise of live discussion between nations and con- protect the confidentiality of newsmen's sources has already tinents. The naturalness and ease of the exchanges among served one important purpose for radio and television the four world figures -Dwight Eisenhower, Anthony Eden, journalists. It gives them, by name, parity with reporters Jean Monnet and Heinrich von Brentano -were impressive. for other media. Although no new solutions to the vexing problems of Senator Keating, in specifying that broadcasting and international relations were offered, the problems were publishing are both parts of the journalism of illuminated and the need for settling them underscored by apparatus contemporary America, has implied that both are entitled the comments and the attitudes of the participants. to be treated alike in the making of laws. So also, we It was an open discussion of a kind that precipitates suggest, are they entitled to the protection of the First further discussion among those who witness it. As such, Amendment. Perhaps that enlightened view will eventually of course, it was destined to be rejected by those who favor be accepted by some of Senator Keating's colleagues in thought control. That France of all countries would elect the government who persist in chivying away at broad- to deny the use of its facilities was an indication of the casting's right to be as free as the press. extent to which that nation has turned its back upon the principles of free discussion that made it the haven of On Wisconsin those who felt censored elsewhere. Yet the compulsion to censor television transmissions such as Town Meeting of WE admire the spirit and the tenacity of the Wisconsin the World is bound to be indulged by other governments at Broadcasters Association. other times. The more the Telstars and the Relays are used In going after Senator William Proxmire (D -Wis.) for for free exchanges of ideas, the more they will be resented his mouthings against radio and TV, the WBA in effect told by those who wish their own opinions to be dominant. him to put up or shut up. (The senator in a speech on the This is all the more reason for American broadcasters to floor of the Senate had described radio and TV as "a stulti- exploit to their technical limits the new facilities for live fied, overcommercialized bog" and television as being char- telecasting across the seas. The Town Meeting of the acterized by "planned corruption of public taste. ") World is only the beginning of a new era of free discussion The WBA president, Bruce Wallace, WTMJ- AM -FM -TV among different cultures and conditions of man. If satellites Milwaukee, twice has asked the senator to document his perform no other service. their cost will be justified. charges or admit they were merely expressions of his opinion and not based on fact. Mr. Wallace has reported little Concerning renewals progress but has said that WBA won't give up. Mr. Proxmire, like many of his colleagues, has found IT has come to our attention that the FCC, which con- headline pay -dirt in eye -poking at broadcasters. stantly points its accusing finger at broadcasters, is the violating the law every working day. If all, or even half, of the broadcasters followed Wallace -WBA lead and called to book those in public The FCC is flouting the law in the handling of license Bruce life who slander broadcasting with irresponsible utterances, renewals. The last count, as of July 1, showed that nearly 500 stations were under the stigma of deferred renewals for the fad would soon die. various reasons, including promise versus performance, local live programing in prime time, failure to advertise their renewal applications, purported technical infractions and scrutiny of complaints, crack -pot or otherwise. As of June 1 -when the last batch of renewals came up covering New York and New Jersey -there were 269 applications for AM, FM and TV stations processed. Of these, 124 were "deferred" on various grounds. That's nearly 50 %. How is the FCC violating the law? Read Section 307 (d) of the Communications Act of 1934, as amended in 1952. This section deals with renewals. We quote, verbatim: "In order to expedite action on applications for renewal of broadcasting station licenses and in order to avoid needless expense to applicants for such renewals, the commission shall not require any such applicant to file any information which previously has been furnished to the commission or which is not directly material to the con- Drawn for BROADCASTING by Sid Hix siderations that affect the granting or denial of such appli- "I don't remember the brand name, but on TV the pack- cation, but the commission may require any new or addi- age does a little dance like this!"

82 BROADCASTING, July 15, 1963 A symbol of quality,..

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