week 28 the RTL Group intranet

Newsletter Five family to work shifts Five launches ‘+1’ services for its digital channels

News Full trust in Günther Jauch and RTL superstar Mark Medlock continues on the road to success People France The Netherlands M6 Web launches job Erland Galjaard appointed as exchange for students Programme Director of RTL 4 W9 takes the lead France Spain Bénédicte Tassart appointed RTL Group and Grupo Planeta deputy editor-in-chief and De Agostini renewed their head of RTL's Economic and shareholder agreement Social Department. International awards for RTL Group's Annual Report week 28 the RTL Group intranet

Five Life promotionnal campaign Five increases service in a highly fragmented market Five is to launch ‘+1’ services for its two digital channels, Five Life and Five US, on satellite in early autumn this year. A ‘+1’ service is a repeat of a whole channel, time-shifted by one hour. United Kingdom - 05.07.2007

Viewers will soon have two chances to watch ved to be an effective way of achieving that aim Five Life and Five US programmes, which will in the UK multi-channel market. Additionally, be re-broadcast an hour later on two seconda- the capacity we've secured will allow each of ry digital special-interest channels. our +'1's to sit next to the core channel - we believe that to be a massive commercial Five is expanding its digital family of channels advantage and a real addition to viewer choice. to include a so-called '+1' service, a recent At the end of the day though, it's all about gro- phenomenon in the highly fragmented TV mar- wing audience which in turn will generate more ket. Broadcasts of all the programmes shown revenue to Five." by a channel will be shown again on seconda- ry channels one hour later, to give viewers the For a long time already, the British TV market opportunity to watch the programmes when has been giving viewers a broader choice than they want. This kind of arrangement is particu- is available in any other European country, with larly attractive to working people, who often more than 400 digital channels on offer there. don't manage to get home in time to watch And even though the market shares of the Top their favourite programmes.

Five CEO Jane Lighting explai- ned: "I'm delighted we can offer these new services to our viewers less than a year after so success- fully launching Five US and Five Life".

Talking to Backstage, Mark White, Executive Director Sales said: "Basically we're looking to work our existing programme inventory as hard as we can and '+1' channels have already pro-

Jane Lighting Mark White 2 week 28 the RTL Group intranet

15 digital special-interest channels may seem Five US offers viewers the best American tele- low at first glance, at between 2.6 and 0.7 per vision, including blockbuster films, the CSI cent, it should be borne in mind that even series and also, since recently, Dr. House. Five channels 35 to 40 still attain market shares in US will also soon start exclusive broadcasts of excess of 0.2 per cent. This shows just how the critically acclaimed series Dirt, featuring fragmented the British TV market already is. Friends star Courteney Cox.

Digital TV has been a growth market in Great Five Life is aimed at a young, female audience, Britain for a decade already. The latest study on offering a programme mix of drama, entertain- digital television conducted by British media ment and documentaries. Its programmes watchdog Ofcom, entitled "Digital Television include the popular Australian soap Home and Progress Report", shows that 80 per cent of Away and the documentary series Extraordi- households in Great Britain already receive nary People. their TV broadcasts digitally. A majority of those 80 per cent use digital terrestrial television, According to Five, the secondary channels Five which has enjoyed a massive and very swift Life+1 and Five US+1 will initially only be avai- rise in popularity over the past four years lable by satellite via the pay-TV platform Sky thanks to the success of the Freeview platform. Digital, not yet in the DVB-T Freeview package In the popularity stakes, this mode of digital or over the cable network. Starting in August, reception is followed by digital satellite TV (40 the British Channel 4 will also be launching a per cent) and digital cable TV (15 per cent). '+1' service.

In other European countries, like Germany and France, the numbers for DTT reception are considerably lower, at 25 per cent and 50 per cent respectively. Competition in Great Britain is tough, and most digital channels are dependent Share of viewing by platform on advertising revenue. "It's United Kingdom, jan-apr 2007 become an enormously com- no. homes plex, fragmented market. There are over 400 channels across the three digital platforms - Satellite, Terrestrial and Cable. As a result it's a constant battle for share of viewer attention. Despite this both Five Life and Five US have performed strongly since launch. Over 28 million people have already tuned-in and viewing shares are rising steadily. The launch of these '+1' channels will only add to their success" says Mark White. Source: BARB, Individuals With more than 28 million vie- wers, the digital channels Five Life and Five US, launched in October 2006, have already clai- med a place amongst the Top 15 non-terrestrial channels. Five Life and Five US are freely available via cable, satellite, DSL and Freeview.

Five US promotional campaign 3 week 28 the RTL Group intranet

W9 takes the lead According to the latest Médiamétrie ratings study, W9, the digital channel belonging to Le groupe M6, is now the most popular of the new digital channels. Justin Timberlake concert France - 12.07.2007

W9 Managing Director Frédéric de Vincelles share of 3.9 per cent, making it the leading was delighted with this achievement: "It's a his- French DTT operator. Next came TMC, a chan- toric result. In prime time in particular, W9 has nel jointly run by TF1 and AB Group (3.6 per greatly improved in all areas: music, film, enter- cent), then the youth channel Gulli, run by tainment and sport“, he said. Lagadère and France Télévisions (3.3 per cent). In the previous set of results published In June, in the first ever monthly digital by Médiamétrie, the top slot was occupied by Médiamétrie study, W9 achieved a market Gulli.

“Superstar” Mark Medlock continues on the road to success German Idol (Deutschland sucht den Superstar) winner Mark Medlock is topping the music charts in Germany. His second single You Can Get It shot from nowhere to number one this week. Germany - 11.07.2007

Dieter Bohlen protegé Mark Medlock is current- The new single is already Medlock's second ly dominating the German charts. Not only is number one. The first was his debut single Now his album Mr. Lonely still at number one, for the Or Never. third week running, but his new single You Can Get It rocketed to number one this week, the market research company Media Control announced on Tuesday.

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International awards for RTL Group's Annual Report 2006 RTL Group's latest annual report has garnered three awards bestowed by international juries: two "Vision Awards" and one "Stevie". Luxembourg - 10.07.2007

At the "International Business Awards 2007", Group's annual report maximum points in six RTL Group won the award for Best Annual out of eight categories. The experts were bow- Report. In business circles this award is better led over by the annual report's Creativity, known as a "Stevie". In addition, the report won Report Cover, Report Narrative, Report a gold "Vision Award" from the U.S. League of Financials, Message Clarity and Information American Communications Professionals Accessibility. (LACP). The LACP gave RTL Group's annual report 97 out of a possible 100 points, ranking In another competition, the "International it 32nd amongst the top 100 annual reports of Business Awards 2007", a total of 98 compa- 2006. In the “Media and Communication" cate- nies and corporate executives were honoured gory, RTL Group - together with Bertelsmann in 17 categories. Here, RTL Group won the and Cox - is just behind the advertising agency award for Best Annual Report in the category WPP. In the special category of "Most Engaging "Corporate Literature & Investor Relations". Annual Report", RTL Group also netted a bron- ze award. In all, more than 2,500 annual reports from 21 countries were submitted to a profes- sional jury for scrutiny. The LACP's annual Vision Award is one of the most important inter- national competitions for annual reports.

“This year we improved the structure of our annual report and worked very hard on the story-telling and visual presentation. This great international recognition confirms just how suc- cessfully the team producing the annual report and our agency Ringzwei did their jobs”, said Oliver Herrgesell, RTL Group's Head of Corporate Communications and Marketing. Creativity double-page The jury in LACP's com- petition, whose mem- bers were PR experts from leading U.S. com- panies, awarded RTL

Profit centre Cover 5 week 28 the RTL Group intranet

RTL Television to broad- cast the 2009 Handball World Championship The German national team's World Champion- ship victory early this year triggered off a wave of handball euphoria throughout the country. And now handball fever will continue there in 2009, with RTL providing live coverage of all games featuring the German team. Manfred Loppe Germany - 10.07.2007

RTL has secured the exclusive free-to-air TV delighted that RTL has succeeded in securing rights for the Men's Handball World Champion- the rights to a handball world championship in ship hosted by Croatia in 2009. It has also rea- which Germany will be competing. Once again, ched an agreement with Sportfive regarding our competence in sports coverage and the broadcasts of all games involving the German special staging of major sporting events has team, live coverage of the final, and also high- landed us a great opportunity. Following our lights of other games not featuring the German broadcasts of the Sunday football matches squad. played during the World Cup we will now be able to serve up another top sporting event to RTL Sport Director Manfred Loppe said: "We're our viewers".

M6 Web launches job exchange for students With its new job exchange website Atonservice.fr, M6 aims to bring together students, who are seeking for occasional jobs, and families, who are looking for someone to help them at home. France - 10.07.2007

The website is a simple, functional and efficient check out the students’ profile and only tool designed to help students find odd jobs, contact the most suitable applicants. check out whether helping schoolkids with their studies, looking after children, helping out at home, M6 is deeply involved in this domain and www.atonservice.fr doing basic do-it-yourself or helping out with did a lot of hard thinking before coming up household chores. with what it feels to be the right response to demand for these home services. Families can either place free ads or opt to subscribe to a service that will enable them to 6 week 28 the RTL Group intranet

Full trust in Günther Jauch and Peter Kloeppel RTL's stars did very well in a representative opinion poll entitled "Who do you trust?". In fact, Günther Jauch and Peter Kloeppel clearly beat representatives of other media, including public-service broadcasters. Günther Jauch Germany - 09.07.2007

Günther Jauch is the person whom Among young Germans (aged 14 to 29), Peter trust the most. According to a survey conduc- Kloeppel scored a confidence rating of 80.1%, ted by the Forsa polling institute on behalf of making him the number one for this age group, the weekly Bild am Sonntag, the presenter and ahead of both Günther Jauch (77.6%) and showmaster (who fronts Wer wird Millionär and Joachim Löw (73.4%). Women, too, trust Stern TV) is trusted by 76.9% of the respon- Kloeppel most of all (82%), then Günther Jauch dents. The second most trusted figure was (79%) again and Sweden's Queen Silvia, who Germany's national football trainer Joachim was born in Germany (68.8%). Löw (scoring 70.3%). RTL editor-in-chief Peter Kloeppel was trusted by 69.4% of the respon- The respondents were given a list of 125 promi- dents, ranking him third, ahead of former nent Germans from the world of politics, the German President Richard von Weizsäcker media, business, culture and sport, and asked (66.2%) and current President Horst Köhler to indicate whether they had very great, great, (65.2%). little or no confidence in them by making cros- ses in the appropriate place. The two former anchors of ARD's news magazine , and Anne Will came twelfth and thir- teenth respectively, whereas ZDF stars Maybritt Illner and Johannes B. Kerner occupied places 18 and 19.

Forsa CEO Manfred Güllner told Bild am Sonntag: "Clearly, people who appear regularly on television, like RTL stars Günther Jauch and Peter Kloeppel, command tremendous confidence, quite irrespective of what they do or say“. Professor Güllner even compared RTL's chief editor with a German journalistic legend, saying: "Kloeppel is well on the way to beco- ming something like a new Hanns Joachim Friedrichs“.

Peter Kloeppel

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Continuation of a great campaign Phase two of the Du bist Deutschland (You Are Germany) campaign will set out to make Germany a more child-friendly place. This was decided by media entrepreneurs in the presence of Chancellor . RTL Group CEO Gerhard Zeiler pledged support for the campaign. Germany - 09.07.2007

All the participants attending the high-level Chancellor Merkel welcomed the campaign's meeting held at Bertelsmann AG's head- continuation, saying: "It is in our common inte- quarters on Thursday last week agreed on the rest to promote and support children and success and impact of the first phase of the youngsters and their families. Only in this way campaign, which was launched just under two can our country continue to rise successfully to years ago. any future challenges. If a campaign can help to heighten people's awareness of this issue Bertelsmann CEO Gunter Thielen, who initiated again, I can only support it“. the original campaign, said: "With the Du bist Deutschland campaign, Germany's media ope- Du bist Deutschland was the Federal Republic rators have successfully assumed their corpo- of Germany's biggest ever social marketing rate social responsibility. The campaign has campaign, to which the 25 media companies generated more and lasting self-confidence involved contributed media space worth more and confidence in our country“. than EUR 32 million for free. The core element of the campaign was a TV and cinema adverti- Urged on by this success, last Thursday the sement in which more than 40 VIPs and ordina- creative agencies originally involved in the ry citizens read out a 'manifesto' for Germany. project, Jung von Matt, Kempertrautmann and Fischer Appelt, were assigned to continue developing the concept presented to them. All the media operators at the meeting already agreed to take part in this second phase. In addition, further part- ners will be sought in the private sector.

Gerhard Zeiler with Bernd Kundrun (left) and Nikolaus Brender

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RTL Group and Grupo Planeta De Agostini have renewed their sha- reholder agreement The two leading shareholders of the Spanish commercial broadcaster Antena 3 have rene- wed their agreement on the corporate gover- nance of the company. Elmar Heggen Spain - 09.07.2007

According to a filing sent to the Spanish stock Agostini has four board seats and RTL Group market regulator CNMV, both parties agreed to has two. RTL Group CFO Elmar Heggen chairs extend the agreement “indefinitely”, although the Audit Committee and M6 CEO Nicolas de both companies can terminate the agreement Tavernost sits on both the Executive after 30 June 2009 with a 180 days notice Committee and the Compensation Committee. period. RTL Group holds a 19 per cent stake in Antena The pact stipulates a right of first refusal for 3. Grupo Planeta De Agostini is the company’s both shareholders in case either one of them biggest shareholder with a 43.5 per cent share- decides to sell its Antena 3 shares. Under the holding. terms of the agreement, Grupo Planeta de

Beckham on and off the field with Five Five will follow David Beckham’s new high- profile career playing for LA Galaxy in the United States in a weekly magazine show. David Beckham United Kingdom - 07.07.2007

Five will have exclusive access to the North America both on and off the field. Five Beckhams and hear first-hand what the former will kick off its coverage of Beckham in the US England captain thinks of his new life. when he takes the field for the first time state- side as part of the MLS Allstars against Gordon David Beckham’s Soccer USA will also be sho- Stracham's Celtic on Thursday, 19 July. wing live coverage of his matches from Major League Soccer. The series starts on Tuesday, Beckham, who is joining from Spanish giants 24 July at 7.15 P.M. and will follow the league Real Madrid halfway through the MLS season, winner in both England and Spain with will make his debut for LA Galaxy against United and Real Madrid and his Toronto live on Five at midnight on Sunday, 5 family as they adapt to a very different life in August.

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RTL launches new training series For several weeks, RTL news bulletins will cover reports on training and apprenticeships. Daniel Detambel Germany - 06.07.2007

Around 650,000 young people are looking for a All RTL news bulletins will report regularly on training placement in Germany this year and so the progress made by young people. The far only about half of them have been success- RTLaktuell.de website has a special section ful. RTL wants to help these young people. with extensive reports and background infor- mation. Interested young people can also use it The project aims to link up as many applicants to find out which apprenticeships are on offer as possible with companies that still have trai- and apply for specific positions. ning places available. Around 90 companies across Germany are already supporting the ini- RTL’s editor-in-chief Peter Kloeppel said: "The tiative and have provided just under 850 trai- objective of this project is to successfully help ning places for RTL's project. Trailers have young people find a training placement. We been aired on the channel and the Internet hope that as many companies as possible will (www.rtlaktuell.de) since the start of July. get involved and offer additional training pla- ces. Our programmes will also cover a variety The initiative will also coach young people on of issues connected with training and offer how to target their applications and prepare for practical tips for job applications." interviews. RTL will also follow six young people with a camera team as they search for an apprenticeship.

RTL coach Daniel Detambel will help six youngsters to find an apprenticeship.

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News on the mobile phone RTL News can now be downloaded anywhere. RTL’s editor-in-chief Peter Kloeppel and his team offer a short, compact overview of all important events in videos that last for approximately one minute. Germany - 06.07.2007

News bulletins for mobile phones are updated times a day and always have the latest version four times a day. The service can be downloa- of the video news bulletin on their mobile ded onto almost all phones, even those without phone. UMTS. Users simply send a text message containing the word 'news' to the abbreviated RTL News is also available on three other plat- number 4949. The service costs 29 Cent plus forms. Visitors to the RTL news website text message and download charges payable RTLaktuell.de and the RTLnow.de Internet por- to the network provider. tal can watch news summaries free of charge. News bulletins are also available as video pod- In return, users receive a link they can use to cast. Users can download short news bulletins download the news bulletin. The link is valid for in genuine TV quality from well-know portals, one day, allowing customers to use it several such as iTunes.

Grundy Light Entertainment most success- ful producer during season 2006/2007 Each year German trade magazine Kress lists the Top 100 most regularly broadcas- ted TV shows. The most successful producer of television films for 2006/2007 was UFA subsidiary Grundy Light Entertainment with four productions ranked in the Top 100. Germany - 06.07.2007

The German Idols version Deutschland sucht UFA was also represented by Zuhause im den Superstar (DSDS) ranked second place, Glück (number 90) which is produced by UFA the DSDS show presenting the voting results Entertainment for RTL II. sixth and weekend repeats of DSDS came in at number 89. Gameshow Marathon (ProSieben) This year's list is based on the period between ranked number 72 and You can Dance (Sat.1) September 2006 and the start of June 2007. at 80.

Grundy UFA had three shows in the Top 100 and was therefore ranked seventh in producer ratings. In addition to the daily soap Gute Zeiten - Schlechte Zeiten (num- ber 19) and prison drama Hinter Gittern (number 43), the new daily soap Alles was zählt came in at number 70. These four DSDS shows are all broadcast by RTL.

GZSZ

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Fine cooking, English style – Nigella Lawson exclusively on RTL Living RTL has secured the broadcasting rights to several cookery program- mes featuring that voluptuous British cooking phenomenon, Nigella Lawson, for its digital special-interest channel RTL Living. Germany - 11.07.2007

RTL.de and LeGuide.com team up for e-commerce RTL.de and LeGuide.com launch an e-commerce offensive check out 's largest shopping portal and RTL.de are offering www.RTLshopping.de shoppers new opportunities for the German market. Germany - 11.07.2007

More viewers are tuning in to M6's news programmes The latest editions of the magazines Enquête Exclusive and Capital scored record ratings at the weekend. France - 10.07.2007

Knock-out ratings for Klitschko victory RTL Television’s live broadcast of world champion ’s title defense late Saturday evening was watched by up to 11.86 million fans. Germany - 09.07.2007

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People Bénédicte Tassart has been appointed deputy editor-in-chief and head of RTL's Economic and Social Department. France – 11.07.2007

Bénédicte Tassart has returned to RTL as a brief spell at RTL as a reporter and assistant deputy editor-in-chief and head of RTL's to Jean-Jacques Bourdin, who presented the Economic and Social Department. She will be 13.00 news. So it was a very natural step for backed up in both capacities by Eric Vagnier, her to come back to RTL again now. deputy editor-in-chief and deputy head of RTL's Economic and Social Department. At the same time, Jean-Marie Lefebvre has been appointed editorial advisor to the news Bénédicte Tassart is 41 years old and gradua- management team. Jean-Marie Lefebvre joined ted from the High College of Journalism in Lille RTL in 1992, serving first as chief editor of the in 1989. Since then she has devoted her career 18.00 news (1992-2002), then as head of RTL's exclusively to radio. Before coming back to Foreign Affairs Department (2003-2004) before RTL, she ran the Economic and Social presenting RTL's 07.00 to 08.00 weekend news Department at France Info, a post she took up (2004-2007). in 2001. Between 1990 and 1991, she enjoyed

People Erland Galjaard has been appointed as Programme Director of RTL 4 Erland Galjaard The Netherlands – 10.07.2007

Erland Galjaard, 40, has been working for RTL Bart in ’t Hout, General Manager Television of Nederland since 1997. He started his career at RTL Nederland said: “Erland has already been RTL Nederland at RTL Nieuws. Previous to successfully working at RTL 5 and it was just working as Programme Director of RTL 5, he about time to entrust him with a major assi- was Programme Director of Yorin (today RTL 7) gnment. I am convinced that he is the right man in 2002. for right position at the right time.”

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Editor, Design, Production RTL Group Corporate Communications and Marketing week 28 the RTL Group intranet

Knock-out ratings on RTL: Klitschko victory watched by up to 11.86 million viewers RTL Television’s live broadcast of world heavy- weight champion Wladimir Klitschko’s title defense late Saturday evening was watched by up to 11.86 million boxing fans. Klitschko suc- cessfully defended his title, beating American boxer with a technical after six rounds. Wladimir Klitschko Germany - 09.07.2007

Viewership peaked at the end of the sixth RTL Sports Director Manfred Loppe said: round, immediately before the challenger’s trai- “Saturday’s ratings showed once more how ner slapped Brewster’s towel on the canvas popular Wladimir Klitschko is in Germany. The and the fight was called before the 7th round name says it all, and we are proud to now have, could start. The RTL broadcast averaged 11.21 in the person of Wladimir and now Vitali, the million viewers, for a total audience share of crème de la crème of boxing in our program- 56.8 percent and a 53.7 percent share of the ming as well.” younger demographic (14-49 years).

Vitali Klitschko’s comeback was announ- ced during the evening event. On 22 September 2007, the Ukrainian will fight a warm-up bout against the American boxer Jameel Mc Cline. The comeback match will take place in and will also be broadcast on RTL.

Lamon Brewster

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