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TRADE EVENTS LA Textile Emerges as International Destination for Sourcing Through Virtual Event By Dorothy Crouch Managing Editor Building on its momentum from a successful October show, LA Textile was hosted Feb. 24–26 on CMC Upload- ed, the California Market Center’s digital platform. This edition of LA Textile was a testament to the virtual produc- tion’s growth in only five short months. According to the CMC’s senior manager of events, Matthew Mathiasen, atten- dance figures for the show doubled from the October edition. “Key points that we look at, show after show, all showed great improvement,” Mathiasen said. “Last October, which was our first virtual edition of Textile, we had between 700 and 800 attendees come through over the three days. This time we clocked in right around 1,400 over the three days.” The pool of attendees included emerging designers and LA Textile page 13

TRADE EVENTS West Coast Trend Show Generates Solid Business at On-site L.A. Show By Andrew Asch Retail Editor After almost a year of the COVID-19 pandemic, the in-person trade-show format is coming back to life. Last month, in-person trade shows were produced in Orlando, Fla., and at the Dallas Market Center in Dallas. Over Presidents Day weekend, an in-person trade show took place near the Los Angeles International Airport as COVID-19 cases had dipped in Los Angeles County, an area where numbers of COVID-19 cases had been high for much of the past year. The West Coast Trend Show is a biannual trade show for better men’s lines that has taken place at the Embassy Suites near LAX since 2008, said Ken Haruta, the trade Fashion on Film West Coast Trend page 9 INSIDE: In lieu of a New York Fashion Week presentation, Kevan Hall told the Where fashion gets down to business SM story of an optimistic future surrounding his latest collection as he directed a film titled “Together Again,” which premiered Feb. 16 on the Council of Fashion Designers of America’s Runway360 platform. Find 2 4 more looks on page 6. Printful’s L.A. expansion ... p. 2 Novoloop breaks through plastics upcycling ... p. 8 Sustainable underwear from Culprit ... p. 8 Liberty Fairs x LA Men’s Market ... p. 10 Noli Yoga’s deep D2C roots ... p. 11 Resource Guide ... p. 14

www.apparelnews.net EUSEBIO HERNANDEZ

01,8-11,13-cover-tech-sustain-trade.indd 1 3/4/21 7:31 PM OBITUARY Inside the Industry Fred Segal, Retail Innovator, 87 Elevate Textiles, which includes American & Efird, Burlington, Cone By Andrew Asch Retail Editor John Eshaya, owner and designer of the fash- Denim, Gütermann and Safety Compo- ion brand JET, was one of the designers who nents, announced that it has joined the Fred Segal was considered the founder started his career at Fred Segal. Eshaya said Sustainable Apparel Coalition. Through of the specialty-retail approach that ushered that the Fred Segal shops buzzed with new its membership, the global group is com- in an influential Los Angeles and California fashion ideas as well as fresh, new music on mitting to supply-chain sustainability sense of cool. He died Feb. 25 in Providence the shops’ sound systems. “My whole thing within the apparel, footwear and textile Saint John’s Health Center in Santa Mon- was to keep the essence of what Fred started,” industries through providing data and ica, Calif., after complications from a stroke, Eshaya said. He started working at Fred Se- resources to support the Higg Index. “El- according to a statement from his family. gal after graduating high school in 1984. He evate and its brands share a longstanding For decades, Fred Segal’s name has graced later worked as a vice president and women’s commitment to being a leader in the de- a giant sign on the corner of Melrose Avenue buyer for Ron Herman. Segal recruited Es- velopment of sustainable products,” said and Crescent Heights Boulevard in Los An- haya to run Fred Segal Santa Monica in 2008. Jimmy Summers, chief sustainability of- geles, where he first set up shop in 1961. He Eshaya said that Segal was the consum- ficer. “We work with many partners to later developed retail areas in Santa Monica, mate businessman and style influencer. “That continuously identify and lead various Calif., and Malibu, Calif., with his self-named guy always had a tan. He always looked good. initiatives, and we are pleased to add the Fred Segal stores. The specialty shops bear- In addition to developing innovative retail He was always fit,” Eshaya said. “He was al- Sustainable Apparel Coalition to the in- ing his name developed a forum for new, of- concepts, Fred Segal was also known for ways looking for his centers to be beautiful. dustry initiatives in which we take part.” ten untested designers and cultivated a unique helping to launch the careers of other prominent Many landlords don’t care once the bills are nightclub or salon ambiance, which at the fashion influencers. paid.” Pakistan denim company Soorty time was unique for a store. Segal and his family scaled back their revealed its achievement of one GOLD Fred Segal stores were famous for attract- such as JCPenney, Metchek said. “We had fashion-focused businesses in recent years. certification and a core certification sta- ing fashion designers, style influencers and Bullock’s and Broadway. Everything was on In 2016, the Fred Segal compound in Santa tus from the Alliance for Water Stew- a long list of celebrities ranging from Elvis a major store level, and they pretty much all Monica was sold to make way for a mixed- ardship, the global organization that Presley, The Beatles and Diana Ross to So- had the same brands. He was the first to give use development. In 2012, a group of entre- seeks to create greater water security phia Lauren, Jennifer Aniston and Angelina a chance to smaller brands.” preneurs acquired rights to the Fred Segal around the world. Pakistan is one of 17 Jolie. Segal also introduced a unique, European name. In 2017, they opened a Fred Segal flag- countries listed under high-water stress. Segal came to prominence when he style of retail to Los Angeles wherein design- ship in West Hollywood, Calif. Ron Herman Nations that appear on this list are sus- opened a Melrose Avenue store during the ers leased space from him. Segal stepped back is the only Fred Segal retailer that continues ceptible to water scarcity, with more early 1960s. He showcased the right product from working on day-to-day retail around the to run a store on the original site of Melrose than 80 percent of a country’s water and was famous for denim just as the culture mid-1970s. He later focused on managing his Avenue. The brand-licensing company Glob- available for agricultural, domestic and was making a big shift, said Ilse Metchek, store’s real estate and continued to develop al Icons currently has the rights to the Fred industrial use withdrawn annually. The president of the California Fashion Associa- retail concepts. In the 1990s, he proved him- Segal name and runs Fred Segal stores. Alliance for Water Stewardship’s stan- tion trade group. self to be ahead of his time by introducing a Segal is survived by his five children, 10 dards include good water governance, “The time he opened, style was changing. now-shuttered Santa Monica store for sus- grandchildren, two great-grandchildren, his sustainable water balance, good water- He was offering clothing for protest. It was a tainable clothing and goods. wife, Tina, and her two children and grand- quality status, healthy status of impor- protest against rigid, structured clothing. Fred Retailers working with Fred Segal, such as son. To honor Fred Segal’s legacy, the fam- tant water-related areas, and safe water, Segal was very unstructured,” she said. Ron Herman and Ron Robinson, became in- ily requested donating to the Segal Fam- sanitation and hygiene for all. Fred Segal stores also were a big change fluential in their own right. Scores of people ily–United World Foundation at 10960 from the dominant shops at the time, whether who made names for themselves in Califor- Wilshire Blvd., Suite 1100, Los Angeles, CA The Taubman Company LLC an- high-end or family-style department stores nia fashion started their careers at Fred Segal. 90024. ● nounced the promotion of William S. Taubman to president. William S. Taub- man will retain his chief operating offi- NEWS cer position for the outlet-mall manage- ment company, which he has held since 2005, and continue to report to Robert S. Taubman, the firm’s chairman and chief executive officer. “Billy grew up in our business and is a creative, extremely Working Capital well-respected thought leader within the retail-real-estate industry,” Robert S. Taubman said. “He has deep and pro- to Grow Your ductive relationships throughout retailing and particularly with our luxury tenants.” PRINTFUL A 93,000-square-foot Valencia, Calif., facility Mastercard SpendingPulse, a re- Business (shown above) will open this fall to house on- search division of the Mastercard pay- demand-printing and drop-shipping-fulfillment ments network, released U.S. retail business Printful. numbers for sales spent on its network We have designed our in February. It found that U.S. retail On-Demand Printer sales increased 4.6 percent in a year- products with the flexibility to over-year comparison, excluding auto- meet your needs and with the motive and gasoline sales. Apparel sales and Drop-shipper made on digital platforms increased experienced team to ensure we 47.3 percent in a year-over-year com- deliver when you need it. Printful to Open parison. However, overall apparel sales were down 5.3 percent. Valentine’s Day spurred jewelry sales to increase 5.9 • Traditional Factoring Larger L.A. Facility percent during the month. On-demand-printing and drop-shipping- • Asset Based Lending fulfillment business Printful will open a The DJM private-equity real-estate • Seasonal Overadvances 93,000-square-foot Valencia, Calif., facility and development firm announced that this fall, said Dairis Zarins, the company’s it has hired Chief Financial Officer • Direct to Consumer director of operations. Charlie O’Connell and a promotion of “We manufacture product and ship it on the company’s creative director, Chad your behalf,” Zarins said. Cress, to the role of chief creative offi- The company anticipates adding more cer. O’Connell is responsible for over- than 100 people at the new facility, located seeing DJM’s investor relations and approximately 35 miles north of downtown capital transactions in addition to other Los Angeles. More than 220 people will financial activities. In the role of chief work in production development, fulfillment, creative officer, Cress will lead the cre- machine operations and sewing. ative vision for DJM’s properties, as he Printful offers on-demand printing on has done since 2018, and is now respon- T-shirts from companies including Bella + sible for the retail strategy of DJM’s ex- Canvas, Gildan and Champion. More than periential and mixed-use projects. DJM 260 products such as posters, biodegradable also announced the departure of its chief phone cases, flip-flops and towels can be retail officer, Stenn Parton, who will 866.722.4987 • REPUBLICBC.COM • [email protected] printed on-demand. Some products are cut consult with the company. and sewn in-house, Zarins said.—A.A.

2 CALIFORNIA APPAREL NEWS MARCH 5, 2021 APPARELNEWS.NET

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03,5,7,16-ad-pages.indd 3 3/4/21 7:35 PM ADVERTISEMENT T-SHIRTS Atlanta Apparel shines a spotlight on innovation and integrity in these five lines Navigating the troubled waters of can be worn through every activity, 2020 required some fancy marketing from swim to sleep, was just part of it. footwork by these intrepid brands, along The company’s philanthropic initiatives, with a solid focus on essentials to keep including Share Her Story about front- their businesses vital. line workers and Shop Local, returning 20 percent of customers’ purchases to a local boutique of their choosing, not Brodie Cashmere only served their community but built The luscious hand and brilliant and a stronger customer base, resulting in forward prints and colorations of Brodie a “staggering online growth in 2020.” Cashmere are a Currently showing Immediates, enewton testament to a skillful design believes that bestsellers will partnership between be “meaningful pieces that represent this family-owned personal stories, experiences, and English business reminders of what is truly important.” and its Mongolian counterpart. It is no wonder that Fanco

these 100 percent A brand dedicated to stylish young KINETIX CASUAL LUXURY long-fiber, pure women, Fanco found that the best Known for its luxurious long- and short-sleeved designs in classic and fresh colorways and dye cashmere and way to adjust to applications, Kinetix Casual Luxury is also known for its graphics. cotton-silk creations continued to sell 2020’s changed well during 2020, with 2021 sales circumstances was “well ahead” of last year. Using virtual to “cater to our A Sweet Anniversary of Making marketing with look books and video, [retail] clients with Brodie offers a range of hand-finished key essential pieces styles—all washable, except those with that will keep their Luxurious T-shirts as Kinetix Turns 16 foil embellishment—from updated luxe businesses going. modern to novelty to loungewear that Showing videos and By Dorothy Crouch Managing Editor you can choose from that is well made. The are designed in Yorkshire and produced different views of skilled laborers, the people that are cutting in Mongolia. As a “proud member” of the styling a piece really Looking back on his 16 years in busi- and sewing and in the dye houses,” Siegel Sustainable Fiber Alliance, sustainability helped the clients understand and order ness, Blayne Siegel, president and founder of said, “it’s been going on here forever. Why and improving conditions for its our styles.” With a full-range “classic and Kinetix Casual Luxury, is grateful for his not tap into the knowledge of all these differ- Mongolian partners are key for Brodie. modern” collection from top to bottom, long journey to veteran status in the space of ent resources?” What excites them this season? “The Fanco “is excited to bring essential creating luxurious T-shirts and other relaxed There is also an element of style for which color and the fun.” pieces that all young women need, but styles. Beginning his career in production Kinetix is known that applies to its T-shirts, with unique fabrics plus vibrant colors.” with brands including L.e.i. and Fox Racing, which include core elements such as long- Fanco currently is showing Immediates Siegel received a comprehensive education and short-sleeved designs in classic and fresh Dixie and samples for Fall/Winter. Known for in making clothing before starting Kinetix in colorways and dye applications. The brand “Staying positive and optimistic” its wovens, Fanco is bringing in a new 2005, but reaching the top was no easy feat. is also known for its graphics with relevant and building an online presence has knit line, complementing bestselling “I suffered for about two to three years just messaging such as a design from the recent helped Italian fast-fashion brand Dixie knit sweaters and dresses, as well as selling to anyone that would take the goods New Dawn collection that reads “Good Trou- bodysuits, two-piece sets, and mini successfully steer its way through the and shipped C.O.D.s that would bounce ble” and another with an image of a regal lion difficulties of 2020. dresses. Hot picks include romantic prints and tropical pieces. back to me and not get paid. Then I switched and the words “Lions Don’t Lose Sleep Over Based in Florence, gears,” Siegel explained. “I started to make a the Opinions of Sheep.” For Siegel, one par- the company is higher-end, quality product. I started to use a ticular collection from 2012 stands out from renowned for Musse&Cloud lot of Pima, bamboo, high-end and super-soft the others as his favorite project. refined and retro- French terries, and I got into stores that were “I had a really cool, nostalgic run with inspired garments The Spanish purveyor of exceptional very prestigious—Fred Segal, Lisa Kline, Warner Bros. where we were doing collec- that made it a leather shoewear, Musse&Cloud is global presence in optimistic about M.Fredric and H.Lorenzo.” tions around the Christopher Nolan movie specialty boutiques a return to pre- The shift paid off as Siegel discovered that ‘The Dark Knight Rises.’ I loved working everywhere but pandemic shopping having the appropriate wholesale partners with the studio and doing movie memora- here. With new habits. “We think made all the difference in his brand. To reach bilia. We did windows at the Santa Monica representation in the U.S. through the that more people will a luxury consumer he had to offer a luxurious mall with Kitson using the actual Bane vil- Uncommon Fashion Showroom, that see value in higher- product. lain mask,” Siegel recalled. “That was a has changed, to “great feedback.” Dixie quality purchases.” “Luxury is a mindset. When you feel really cool time. It felt like we really put a was among the first in Europe, and Embracing the digital something that is high quality and you put flag in the ground and were respected as a now the U.S., to develop a fast-fashion space, Musse&Cloud it on, it elicits a great feeling inside of you brand.” immediate resource of made-in-Italy is reopening its and you don’t want to take it off. When I say As Kinetix observes its 16th anniversary goods with weekly capsule collections. direct-to-consumer ‘casual luxury,’ which is the brand’s name— and while the memories of the journey can Dixie’s Fall 2021 collection is “deep sales channel and looking to spur Kinetix Casual Luxury—it’s clothes that are become a bit fuzzy, Siegel keeps fresh in his and warm” with pops of fuchsia and business through drop-ship and open- timeless,” Siegel said. “Casual is more rel- mind important words of advice he was giv- chartreuse combined with earth tones stock offerings in addition to eliminating evant than ever, and we’ve been doing this en long ago by a denim maker. “He told me, “to make them pop.” Anticipated order minimums and case-pack a long time.” ‘Stay true to who you are. If you’re known bestsellers are its “effortless and requirements. New to Musse&Cloud for In addition to sourcing materials that make for one item, and people are going to pull you timeless” dresses, which pair exquisitely Spring/Summer are classic sneakers, his customer feel good wearing his brand, in different directions to work on different with Dixie’s coats. usually the territory of its Emmshu line, Siegel remains committed to domestic pro- items, always stay true to what you do well,’” but these use a rich, genuine nappa duction. For full transparency, he will say that Siegel explained. “That is great advice I got leather and suede. Fall/Winter will 99 percent of the brand is made in the United early on and it’s never been more relevant include boots in “fresh yet subtle” tones enewton design States. Remaining dedicated to producing than now.” 2020 was a “year of reflection” for of expected bestseller cream plus bone and military green, some with robust lug most of his goods in Los Angeles, Siegel en- Available through select retailers and at jewelry maker enewton design. “We joys the accessibility of domestic production kxclothing.com, Kinetix Casual Luxury T- are making better decisions on the soles and new custom tread patterns— “our fresh spin on this hot trend.” and also feels the city’s apparel-making heri- shirts retail from $42 for a graphic to $69 for importance of tage is an excellent fit for his mission. the Cantana long sleeve. Sizing ranges from quality and meaning See these brands and many more “You have a lot of fabric right here that XS through XXL. ● over quantity,” at Atlanta Apparel April 13–17, 2021. the founders Visit Atlanta-Apparel.com/April for say. Designing more information. POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, PO Box 4419, Orlando, elegant necklaces, FL 32802. CALIFORNIA APPAREL NEWS®: (ISSN 0008-0896) Published by TLM PUBLISHING INC. APPAREL NEWS bracelets, rings, and GROUP Publishers of: California Apparel News®, Market Week Magazine®, New Resources®, Water wear®, New York Apparel News®, Dallas Apparel News®, Apparel News South®, Chicago Apparel News®, The Apparel earrings for women, News (National), Bridal Apparel News®, Southwest Images®, Stylist® and MAN (Men’s Apparel News®). Proper- young adults, and ties of TLM PUBLISHING INC., The New Mart, 127 E. Ninth St., Suite 806, Los Angeles, CA 90015, (213) 627-3737. © Copyright 2021 TLM Publishing Inc. All rights reserved. Pub lished weekly except semi-weekly second week of July. children that support Periodicals Postage Paid at Los Angeles, CA, and additional entry offices. The publishers of the paper do not assume busy lifestyles and responsibility for statements made by their advertisers in business competition. Opinions expressed in signed editorial columns or articles do not necessarily reflect the opinions of the publishers. Subscription rates: U.S.: 1 year, $89; 2 years, $140. Foreign: $180 U.S. funds (1-year subscription only). Single-copy price $3.99. Send subscription requests to: California Apparel News, Customer Service, PO Box 4419, Orlando, FL 32802 or visit www.apparelnews.net. For customer service, call (866) 207-1448.

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Tee Styled Brings Its Formula for Success Into a New Era hen difficulties arise—such categories, Tee Styled is pleased to as the times we’re all living announce its new fleece collection for Wthrough—there are those who 2021. This new category was not entered see terrifying obstacles and those who into lightly but was the result of years see challenges. The former group tends of product development and customer to wither under the circumstances while requests. The fabric is 3END fleece, 9.5 the latter gets stronger. Tee Styled has ounces, with a fine and soft finish that weathered the storm of 2020 and begun is flat with less fuzz, making it easier the new year with fortitude and optimism. for screen printing. Highlights include “It’s been a difficult year for everyone,” heavyweight joggers with elastic-band says Damir Gajiani, the company’s bottoms, fully cover stitched at the waist, president, “but we’ve been holding and true preshrunk. A long draw cord strong, supporting our employees and makes for fashion-forward styling, as customers, and are looking forward to a does a drop crotch and slim fit. Styling better 2021.” on the kangaroo-pouch hoodie features T-shirts may be a ubiquitous side seams, nickel eyelets, and a flat draw commodity, but not all suppliers are cord and slightly oversized fit. And for all created the same. In a crowded and the fleece items, shrinkage is guaranteed fickle industry, only a few players stand at under 5 percent. That’s yet another out, and Tee Styled is committed to reason why Tee Styled can help you make becoming the local Southern California 2021 a year of growth far in excess of a

source for high quality T-shirts and retailer’s dreams. EUSEBIO HERNANDEZ hoodies, headed by a team whose Damir Gajiani grew up in the apparel experience goes back to 1996. “When industry and recalls as a child doing his you come to Tee Styled, you’re dealing homework on the factory floor of Alstyle, with the wholesaler and manufacturer the apparel blanks company his father directly,” says Gajiani, “so you get better started in 1975. He knew even then that Kevan Hall Directs His First service, pricing, and quality. Our slogan is his future was in the family business ‘Perfecting the art of manufacturing.’” and went on to attend the Fashion Tee Styled has perfected a lot of Institute of Design & Merchandising in Fashion Film, ‘Together Again’ other things, too. Its website portal at downtown Los Angeles, graduating in Veteran Los Angeles designer Kevan Hall Leisure. The models try on the clothing and teestyled.com allows new customers to 2014. When Alstyle was acquired by easily open a wholesale account, with new owners, Gajiani founded Tee Styled, released his first fashion film, “Together produce an impromptu runway show by the discounts applied by the dozen. Delivery which operates its 200,000-square- Again,” on Runway360, a website produced poolside, later reviewing footage in the vil- is expedited in just one or two days. And foot manufacturing and dye facility out by the Council of Fashion Designers of la’s screening room. in an environment where competitors of Vernon. Tee Styled has decided to America. Twenty-five looks were shown, including are coming up short when it comes to invest locally and not move overseas The 7-minute, 30-second film was pro- tunics, caftans, maxi dresses and gowns. Re- reliable inventory, Tee Styled is ensuring it and employs more than 150 people in duced in place of Hall’s in-person runway tail price points range from $325 to $1,400 has more than enough to meet demand. the U.S. It employs the latest machinery show during New York Fashion Week. It for the Luxe Leisure capsule collection and A prime example is its best-selling on the global market and underwent debuted Feb. 16 and could be used on several $700 to $4,000 for the Kevan Hall Signature 6-ounce heavyweight T-shirt. “This will be a $2 million upgrade in 2017. The different platforms ranging from Runway360, pieces on the designer’s direct-to-consumer our focus for 2021,” says Gajiani. “We’re company also operates four sewing where it continues to be webcast, to his own channel, kevanhalldesigns.com, and at select going to be having a million-plus inventory facilities in Mexico, accounting for some brand’s social media. independent retailers. on hand at any given time. The demand 2 million units for clients including such “Taking a look at what was going on in Hall’s family comprises a number of cre- is growing, and as the market opens we heavyweights as Target, Walmart, and the world, I was thinking of how I could pres- atives. His brother Vondie Curtis-Hall acted want to have the inventory to support our Kohl’s. “Tee Styled is your local source for ent my collection without going to New York in films including the 2019 epic “Harriet” customers so they can get back into their high quality blank t-shirts and hoodies,” Fashion Week and doing trunk shows,” Hall and “Baz Luhrmann’s Romeo + Juliet” and retail stores, increase their sales, and get says Gajiani. healthy again. We are definitely here to said. on television programs such as “ER.” His help them meet their deadlines.” Hall filmed “Together Again” at a friend’s sister-in-law Kasi Lemmons is a director who Tee Styled’s TS6000 6-ounce classic Tuscan-style villa in Westlake Village, Calif. has led projects including “Eve’s Bayou” and heavyweight T-shirt comes in long- Models of various ages and ethnic back- “Harriet.” sleeve and tank-top versions. It is made grounds were hired to tell a story of how a Hall screened the film for his family and of USA cotton, is certified by WRAP gathering of friends might appear when pan- asked for frank feedback. He was pleased and the United States–Mexico–Canada demic restrictions are eased. “It’s a look for- when the constructive critiques covered only Agreement, and is available in 33 colors ward to a more-optimistic time,” Hall said. sound mixing, which he said gave him the from sizes S to 6XL. The heavyweight In the film, a group of friends play a game confidence to try again. model ideal for the urban market, the of hide-and-seek and stumble upon a closet “I feel like I got the directorial bug,” Hall TS7000 7-ounce super pro heavyweight Tee Styled filled with styles from the Kevan Hall Sig- said. “I want to do it every season.” T-shirt, comes in five colors and sizes teestyled.com nature line and the capsule collection Luxe —Andrew Asch S–5XL, with half a million in inventory at [email protected] any given time. instagram: tee_styled When it comes to expanding facebook: @teestyled

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FRANCIA ITALIA TECHNOLOGY Novoloop Founders Achieve Plastics-Upcycling Breakthrough

By Dorothy Crouch Managing Editor the sustainable space, it provides resources for the materi- als necessary to create XIRC, affording an opportunity for Founded during the college years of friends Miranda Novoloop to illustrate its capabilities. Wang and Jeanny Yao, the Menlo Park, Calif., BioCellec- “The number went up from around 350 million metric tion formed with a goal of developing processes to trans- tons a year before the pandemic to now around 380 mil- form traditionally unrecyclable plastics into materials that lion metric tons [of plastic waste]. It’s a pretty substantial could be upcycled into new products. While they originally increase,” Wang said. “Polyethylene makes up over 100 created a patented Accelerated Thermal Oxidative De- million metric tons of that 350 million to 380 million. It’s composition (ATOD) chemical-recycling process, which a substantial amount, and we target that group of plastics.” turned plastics such as shopping bags and wrap into chemi- Third-party testing that compares traditional thermo- cals to make materials such as polyurethane and nylon to plastic-polyurethane production with ATOD revealed that create apparel, Wang and Yao realized their true eco vision the Novoloop technology reduces up to 45 percent of car- and rebranded the company as Novoloop. bon emissions. The company projects that it will eventu-

“Novoloop is made up of two parts—novo and loop. ally reduce the impact of 685 million metric tons of CO2 Novo means ‘good as brand new.’ It’s our belief that real NOVOLOOP annually. recycling, where sustainable materials need to be headed, Menlo Park, Calif.’s Novoloop announced on Feb. 23 that it had “For the first time ever, through what we are doing with developed XIRC, a customizable thermoplastic polyure thane is that when we take a material at the end of its life and material comprising up to 50 percent post-consumer poly ethylene our technology and our products, we are delivering both we say, we’re going to recycle it or process it, it really waste, which aids in the reduction of trash from single-use sustainability and performance hand-in-hand. People can needs to be good as new. It can’t be downcycled,” Wang plastics. have the products that they love. Brands can drop in re- explained “In terms of ‘loop,’ that speaks to the fact that placement material for the products that everybody loves,” we strongly believe in creating materials that fit into a cir- and we have seen with aspects such as abrasion and also Wang said. “It’s the product that everybody has been wait- cular economy.” elongation that our material has outstanding performance, ing for.” Wang, with a background in engineering entrepreneur- also in terms of dry and wet grip, which are very important XIRC’s potential includes limitless possibilities for use ship and molecular biology, and Yao, a biochemist and en- properties for keeping a shoe from sliding off a surface.” in the apparel space outside of footwear and beyond. No- vironmental scientist, announced on Feb. 23 the introduc- To sustain its program, Novoloop maintains partner- voloop is currently in discussions for a XIRC partnership tion of their achievement, a material named XIRC. Created ships with the City of San Jose in California and waste with an unnamed activewear and outerwear brand. Wang as a material that is up to 50 percent post-consumer poly- processor GreenWaste Recovery Inc., while it also counts notes that 58 percent of Millennials and members of Gen- ethylene waste, which is made through Novoloop’s ATOD a Southern California organization among its sources for eration Z are demanding recycled content in their goods process, XIRC is a customizable thermoplastic polyure- carbon-rich polyethylene. XIRC provides a solution to a and about 80 percent of brands are on schedule to meet thane that has met or exceeded the capabilities of virgin plastics problem that has only worsened over the course these demands. plastics when studied in third-party testing. It is also more of a year. “Footwear sales are skyrocketing because so many peo- sustainable and higher performing than synthetic rubber or “The extra packaging we’re getting with our takeout, ple are working from home but still trying to stay healthy,” silicone. XIRC is currently used to create footwear soles all of that is single-use plastic, and the majority of that is Wang said. “We believe what we are creating here is not and waterproofing elements for clothing such as seam tape the type of plastic that we target, which is polyethylene,” only a cool material or sustainable material but also really and membranes that are used in thermoregulating water- Wang said. solving a problem that the plastics industry has not been proof apparel. During the COVID-19 pandemic, polyethylene use has able to respond to yet. The way that we’ve been making “All of these critical components that enable the prod- increased as delivery services rely on products comprising these performance materials today from virgin resources ucts are made with this thermoplastic polyurethane,” Wang this material including shopping bags, package wrapping is outdated. People need sustainability today. That is the said. “We were comparing our product with virgin ones, and shipping supplies. While the increase is a setback in future for materials.” ●

SUSTAINABILITY Culprit Underwear Approaches Sustainability With a Touch of Humor

By Andrew Asch Retail Editor

Using sustainable fabrics for jeans, T-shirts and underwear is usually serious business, but the Los Angeles–headquar- tered brand Culprit Underwear has developed a niche using humorous graphics to sell its ecologically sound, made–in– Los Angeles products. Filmmakers Dylan Trussell and David Dinetz started work- ing on the underwear brand in 2019 as a side hustle. They continued to develop Culprit, even as their scripted comedy project, “Florida Man,” was going into production. However, the project went into hiatus when the COVID-19 pandemic shuttered film and television productions. Trussell and Dinetz found that they suddenly had a lot of time for their hobby project, which they believe has some similarities to filmmak- ing. Culprit is the first apparel venture for the duo, which they currently sell on their direct-to-consumer channel,

culpritunderwear.com. “Underwear is the perfect canvas for CULPRIT UNDERWEAR creativity. You can shoot an action movie in your underwear,” What began as an underwear line for men, Culprit Underwear founders quickly realized that women also liked the comfort, fit and fun of Dinetz said. the ecologically sound and made-in-L.A. brand. Trussell further described their creative process. “We ask, ‘Could this pattern be a TV show? Does it tell a story?’” “American-made is something we are very passionate women. Through conversations with the women who buy Humor is the main message they want to deliver. One about,” Dinetz said. “Creating as many U.S. jobs and bring- their products, Dinetz and Trussel found that these customers graphic, called Get It Kraken, shows a woman scuba diver ing back skilled labor is awesome.” were buying boxers to enjoy comfort during the day and to hunting a Kraken sea monster. Another, called Lizard King, About 95 percent of the fabrics used in Culprit garments wear while sleeping. The duo later worked with female de- shows a giant lizard fighting samurai warriors. A design re- are Modal, a sustainable-fabric option because its fibers are signers to make Lady Boxers, which offer a boxer silhouette leased on Feb. 25, called The Pig Short, shows graphics that created from beech-tree pulp. Modal is also a lightweight fab- with a woman’s curves in mind. purport to tell the story of the GameStop retailer’s roller- ric that is breathable, which fits into another feature the film- Culprit also makes thongs, bootie shorts and boxers that coaster ride on the stock market that shook Wall Street this makers wanted for an underwear line—comfort. Trussell and feature graphics made in collaboration with artists and other year. Proceeds from sales will be used to acquire Game Stop Dinetz started their underwear brand with the belief that there brands. Retail price points range from $29 for men’s boxers shares. Trussell and Dinetz will then consult a Reddit forum was less competition for the men’s underwear market than and $24 to $26 for women’s underwear. Collaboration gar- dedicated to the market regarding how to handle the stock other categories. ments cost $39. The website also offers subscriptions that al- later this year. To start work on the brand, they collaborated with a pat- low shoppers to receive discounts. Producing the line in Los Angeles gives Trussell and Di- ternmaker, while Trussell served as a fit model. In 2019, they An important design feature is that the underwear doesn’t netz an opportunity to address timely topics. Dinetz said they released a beta product of black underwear with the Culprit ride up the wearer’s body, Trussell said. The underwear was could release underwear with prints such as the GameStop logo on the waistband. Inventory of the beta pieces sold out in designed to wear on a first date, to give an edge during a busi- story while memories of the news are still fresh in the con- a month, Dinetz said. ness meeting or to send good vibes to a favorite sports team sumer consciousness. They also didn’t have to go through the When they started selling Culprit, Dinetz and Trussell es- during a game. long wait time endured by some brands that produce goods timated that their clientele comprised 95 percent men. Cur- “Everyone has their lucky pair of underwear,” Dinetz said. overseas. rently, they estimate that 70 percent of their customers are “We set out to make a lucky pair of underwear for everyday.” ●

8 CALIFORNIA APPAREL NEWS MARCH 5, 2021 APPARELNEWS.NET

01,8-11,13-cover-tech-sustain-trade.indd 8 3/4/21 7:32 PM TRADE EVENTS FASHIONGO 1,400 vendors exhibited and 756,000 retailers registered for the FashionGo platform, which offers tools for businesses to make more-informed FashionGo Week strives to be the perfect decisions with real-time data and secure payment processes. complement to on-site trade shows, according to Paul Lee, CEO of the show’s parent company. FashionGo Week to Become Biannual Digital Trade Show

After a second run of FashionGo Week, which ran Feb. “Digital shows will coexist with physical shows,” Lee estimated that 95 percent of FashionGo vendors have offices 8–12 on the FashionGo business-to-business wholesale said. “Digital trade shows can offer more tools for busi- or do business in downtown Los Angeles’ Fashion District. online-market platform, the digital trade show anticipates nesses to make more-informed decisions with real-time One point of difference for FashionGo Week is that it has becoming a regular feature on the trade-show calendar. Ac- data and with secure payment processes.” FashionGo had the open feel of an in-person trade show for discovery and cording to Paul Lee, chief executive officer of NHN Global, been planning to produce a digital trade show during the connection between brands and retailers, Lee said. The Fash- FashionGo’s Los Angeles–headquartered parent company, past couple of years, and the COVID-19 pandemic pro- ionGo Week platform gives opportunities to retailers to view this second edition of the show sees the event as an offering pelled the company into producing a digital trade show in and to shop products without having to get vendor approval. that will complement the existing trade-event roster, especial- late 2020, he said. He added that this platform is secure for vendors and that ly during a time when physical expositions are beginning to An inaugural run for FashionGo Week was produced Aug. attendees and vendors are screened during registration onto return to on-site productions. 24–Sept. 6, 2020. For the sophomore run, Lee said 1,400 ven- the platform and that participants must produce documents FashionGo Week will be produced biannually. The next dors exhibited and 756,000 retailers registered for the plat- to confirm that they are legitimate businesspeople. Also, if FashionGo Week probably will run in fall 2021, Lee said. form. Most of the retailers were from the United States and vendors would prefer not to do business with a particular re- While it is a digitally native trade show, FashionGo produced Canada and included independent bricks-and-mortar shops, tailer, they can choose to not fulfill a specific retailer’s orders, a branded in-person activation at the WWDMAGIC trade digital retailers and entrepreneurs working in social media. he said. show in Las Vegas during the period from 2018 to 2020. The Access was complimentary for retailers to register for the During the digital trade show’s second edition, new fea- WWDMAGIC contract for live activations ended last year, FashionGo platform and browse retailers’ goods. tures were unveiled. There was a Join Us Live vendor live- and, while FashionGo does not plan to return to in-person Categories exhibiting comprised young contemporary and streaming experience. Attendees were also able to watch daily shows, Lee believed that it would work hand-in-hand with contemporary misses women’s clothing as well as styles for live shows of vendors exhibiting new styles and could live- in-person shows and provide crucial support. men’s, kids’, footwear, accessories, handbags and beauty. Lee chat with vendors and shop.—Andrew Asch

The novelty of doing a live show attracted some For veteran exhibitor Mario Pasillas of the 7 Kate Wilson and Skylar Harmon showed the Buyers and vendors alike were pleased with WCTS: first-time exhibitors including Gil Gomez of the Diamonds brand, WCTS was a way to show a vote Remo Tulliani brand of accessories dedicated to from left, Arman Ariane and Michelle Goodson join Black Circle Agency. of confidence in the business. protecting the environment. show owner Ken Haruta for a photo op.

Continued from page 1 a couple of new accounts, and we managed to make a few Los Angeles–headquartered Georg Roth also exhibited his West Coast Trend appointments. At this point in time, with all of the stuff that self-named Georg Roth Los Angeles brand’s Pima-cotton show’s owner. WCTS never canceled a show through the has happened with COVID and how the wholesale industry T-shirts, Henleys and polos and four-way-stretch shorts and crisis. Its last show took place in August 2020 after the is a little different due to the pandemic, we’ll take what we pants. Los Angeles County Department of Health allowed for can get.” “Comfort is king,” Roth said. “People are working from some limited in-person interactions, which included small, Gomez exhibited the footwear line Clae, the fashion line home. They don’t wear suits. They wear casual.” hotel suite–style meetings, which WCTS has traditionally Bowie & Co., as well as Commonwealth Provisions, a Roth said that the pandemic, as well as retailer hardships produced. candles, incense and accessories company. from firestorms in Northern California in the past few However, COVID-19 did hurt the trade show’s vendor For veteran exhibitor Mario Pasillas of the 7 Diamonds years, have taken a bite out of business, resulting in fewer and retailer attendance, Haruta said. He estimated that vendor brand, headquartered in Tustin, Calif., the show was a good independent Northern California retailers. “This is a quiet attendance was down more than 50 percent compared to the place to show a vote of confidence in the business. show, but people are coming in and buying,” Roth said. show’s zenith in August 2019, when WCTS occupied six “It’s been beneficial for us to be in the presence of people, One retailer who shopped at WCTS was Reza hotel floors, four for exhibitor rooms and two for retailers just to let them know that we are here and to let them know Shekarchian, co-owner of the better men’s store Avedon, who flew in for the show. that we are supportive,” Pasillas said. 7 Diamonds exhibited which has been based in Beverly Hills, Calif., for the past Since WCTS’s beginning, the better men’s trade show has its Spring 2021 collection as well as Summer and some Fall 13 years. Shekarchian appreciated the regional show’s user- been pitched as a no-frills regional show. Exhibition prices goods. “Business was steady. People have been writing a lot friendliness. “I can hop in a car and go there for a couple of are kept relatively low, with $850 for a hotel room to exhibit of at-once business,” he said. hours,” he said. and $750 for an early-bird rate. Retailers shopping at the show WCTS also represented an opportunity to introduce brands. But due to the pandemic he said that he was ordering less. often stay at the Embassy Suites and pay only $99 for a room, The Danish brand No Nationality made its first West Coast He also noted that vendors were playing it safe. “It’s the same Haruta said. trade-show appearance at WCTS. Its trade-show debut was in concepts as last year with new colorations,” Shekarchian said. While the show’s affordable cost has always attracted Dallas recently, said Jonathan Bernal, a sales representative “At Avedon, people are buying upbeat colors. They’re not exhibitors, it was the novelty of doing a live show that working with the brand. The show was the right place to show going for black and navy. It’s more earth-tone colors than attracted some first-time exhibitors this year including Gil the brand’s relaxed yet stylish looks. dark colors.” Gomez of the Black Circle Agency. “Customers are more value-minded. They want to be more He also forecasted that customers would want to release “Since there are no trade shows going on this season, we comfortable and relaxed but still be dressed well,” Bernal pent-up demand for goods and go shopping in the fall when decided to do it this weekend,” Gomez said. “We secured said. restrictions are further eased. ●

APPARELNEWS.NET MARCH 5, 2021 CALIFORNIA APPAREL NEWS 9

01,8-11,13-cover-tech-sustain-trade.indd 9 3/4/21 7:32 PM TRADE EVENTS

Congratulations on 75 years! LIBERTY FAIRS X LA MEN’S MARKET Liberty Fairs x LAMM was a virtual joint venture between the Liberty Fairs and LA Men’s Market trade shows to afford a platform where goods could be exhibited by brands such as LaVingt (above) and Thrills (below). WORKING CAPITAL SOLUTIONS Liberty Fairs, LA Men’s Market FOR INNOVATIVE BUSINESSES. Find Strength in Numbers Bloodworth, founder of Bloodworth & We’re committed to amplifying the growth of your business with our By Andrew Asch Retail Editor forward-thinking ­nancing services. Get in touch with Merchant today to Company, a Los Angeles–headquartered talk about how we can help you set sail to your dream business. After seven years of running solo in-per- wholesale and public-relations company. “I son trade shows in downtown Los Angeles, want to know that buyers will remember me the LA Men’s Market and Liberty Fairs and also know where I’ll be once we get back tried out their first partnership by co-pro- to in-person events.” ducing the virtual trade show Liberty Fairs Bloodworth represented the knits brand x LA Men’s Market, which will wrap up Velva Sheen as well as Arvin Goods, which March 9 after a month of doing business. makes socks out of recycled cotton and hemp NEW YORK It was a partnership forged by seeking bio fiber. Bloodworth said that business was NEW YORK LOS ANGELES MIAMI opportunity after a year of the COVID-19 solid. “Orders are good. Customers are plac- Ph. (212) 840-7575 Ph. (213) 347-0101 Ph. (954) 440-1453 pandemic, and Sannia Shahid, LAMM’s ing good-size orders. No one is limping in. sales director, said that the collaboration was No one is coming in with small orders,” he

MERCHANTFINANCIAL.COM a success. “We wanted to give buyers and said. Another advantage to doing a show on- brands both shows at once. We wanted to line is that a trade show can turn into a global make things as easy as possible. The solution forum. He noted that he did business with re- was one digital show. There was strength in tailers from New York, Seattle and Salt Lake numbers,” Shahid said. City and also received orders from retailers The shows have a similar focus on high- headquartered in Scotland, Germany, Swe- end men’s fashion and lifestyle; however, den and Paris. they have different strengths. LAMM serves brands selling off-season col- Get lections such as Summer and Holi- day, while Liberty focuses on Fall and Spring. With their technology partner, Inspired! Joor, the collaboration hosted a digital trade show for 81 vendors. Attendance was calculated according to page visits on the platform. There were an estimat- ed 7,000 event- and profile-page visits, said Edwina Kulego, Liberty Fairs’ vice president. Vendors were divided into eight cat- egories or Style Stories, as the show di- rectors named separate sections for the event. They included streetwear, new- to-show, women’s athleisure, accesso- ries, contemporary, apothecary/groom- ing and tailored. Attendees could view vendors by neighborhood or look for a Hundreds of Stocked Novelty Knits, specific brand in the search engine. Vendors Kulego said that another milestone for the exhibiting at the show included Levi’s, eye- digital trade show was increasing participa- Wovens, Linings and More! wear line Garrett Leight, European brand tion from global retailers from East Asia, the Le Bonnet, Los Angeles streetwear brand Middle East and Latin America. LaVingt and shoe-care brand Reshoeven8. While both trade shows are eager to re- One Roll Minimum. Kulego said that show attendance in- turn to producing in-person events, future creased compared to Liberty’s first digital collaborations between the shows are being show in August 2020, and the caliber of discussed, Kulego said. retailers also increased. Those making big “It’s been such a great experience work- orders were prominent retailers Neiman ing with Sannia and her team. There al- Marcus, Shopbop and East Dane, Saks ways has been synergy with the brands Fifth Avenue, Urban Outfitters, Brooklyn that attend LAMM and Liberty in Vegas. Tailors, and American Rag. Other retailers There’s a lot of brands that do both of our shopping the show included Fred Segal and shows. Because we exhibited at differ- South Moon Under. ent times, our brands have been able to do Mark Werts, the founder of American each show,” Kulego said. “The best reac- Rag, said that working a digital show was tion is to not have various retailers look necessary for doing business during the pan- for brands on various platforms. That was www.cinergytextiles.com demic. one of the intentions of the collaboration. “If you have one choice, you take it. You Look, it’s been a really tough year. Every- Tel: 213-748-4400 participate digitally or you don’t participate,” one is having a really hard time. Let’s not Werts said. make anything harder for our community. [email protected] Making a brand statement during the pan- Let’s support the community and work to- demic is important for vendors, said Grant gether, and it’s been wonderful.” ●

10 CALIFORNIA APPAREL NEWS MARCH 5, 2021 APPARELNEWS.NET

01,8-11,13-cover-tech-sustain-trade.indd 10 3/4/21 7:33 PM ACTIVEWEAR INDUSTRY VOICES: FINANCE

Three Financing Must-Dos to Navigate Supply-Chain Disruptions

By Gino N. Clark Contributing Writer significant upfront efforts and costs to gener- ate future returns, including in-person visits As global supply-chain disruptions con- to those manufacturers to establish relation- tinue to impact the bottom line of businesses ships critical to your success. across the U.S., the need for apparel compa- nies to be creative, resourceful, and nimble Maintain a Strong Balance Sheet carries unprecedented weight. The industry This allows you the flexibility to control needs to be diligent in maintaining its cus- your own destiny. Ample working capital en- tomer base and business partnerships while ables you to overcome almost any obstacle sustaining longer payment terms, a shortage and take advantage of opportunities. This can of available materials, and higher costs. be achieved by strictly monitoring your asset performance and maintaining a solid capital- ization structure. Staying fully apprised of COVID-19 industry impacts your liquidity, accounts receivable, and in- Today’s supply-chain struggles were exac- ventories will help you make well-informed NOLI YOGA erbated last spring when the pandemic caused decisions on funding your operations and in- Made in the U.S.A. and dedicated to its clients through a direct-to-consumer business, Noli Yoga also is committed to color, comfort and performance excellence. a precipitous drop in manufacturing orders vesting in growth. that quickly rebounded in response to strong con- Arrange Flexible In the Evolving D2C World, Noli Yoga sumer demand, which Financing With Your continues to this day. Lender Shortly thereafter, the Market disturbances Is a Pioneer in the Active Space law of supply and demand are as certain to happen took center stage as as they are unpredictable, By Dorothy Crouch Managing Editor sured that their purchasing power is going to- manufacturers repurposed and knowing that you ward ethical wages, sustainable fabrics and is their operations for have access to fast and Built on customer trust and forging re- in support of the local economy,” Furman said. highly profitable PPE. reliable capital is essen- lationships directly with consumers, Noli “Our customers know that since our products When raw and finished tial to making confident Yoga was founded according to a mis- are made in California they come with a high materials became scarce business decisions. Use sion that afforded a fashion-driven active- level of craftsmanship and quality.” and coupled with the your lender as a sounding wear product through connections with the When designing its Spring 2021 collec- global incoordination of board for important initia- brand’s clients. What started as a side proj- tion, Noli Yoga’s focus was to remain true shipping containers and tives you are considering, ect for Chief Executive Officer and Creative to its brand yet speak to trends in fashion. backlogs at U.S. ports, a especially one who takes Director Slava Furman, who was working in The result was a collection of uplifting piec- perfect storm occurred. Gino N. Clark, managing director of the time to understand a corporate role when the label launched in es in bright colors that, in addition to being But what today’s crisis White Oak Commercial Finance your business model and 2015, Noli Yoga began as a labor of pas- comfortable, perform well for the active has most glaringly industry and explore the sion. Working with bright colors for the col- customer. exposed is our over-reliance on sourcing suitable financing options for your situa- lections, Furman recognized the connection “For Spring 2021, we wanted to stay on from a single country, namely China. tion. For example, if you communicate that between striking hues and success selling the pulse of fashion and trends without com- you are diversifying your supplier network, through social media. promising our core vision,” Furman said. a credible and established lender will be able “From the start I had a vision to create su- “Our collection draws from the popularity of Financing best practices to provide functional guidance based on its perior-quality pieces that combined luxe style classic Noli staples—bold prints and ultra- While the thought of making material industry expertise and trends it sees with like with topnotch comfort and performance,” flattering silhouettes—while incorporating changes to your business during a time of borrowers. In the end, your lender should Furman said. “Ensuring the line was front current trends like monochromatic sets and volatility may seem daunting, we believe view your success as its own, so engage with and center, we were one of the pioneers in pastels. Specifically, we are working with these three financing must-dos will help you your lender as you would a trusted business the direct-to-consumer model on social me- bonded garments for the ultimate second- to navigate—and evolve with—what looks to partner. dia. We saw that people were drawn to bold skin fit and feel.” be the new normal in disrupted supply chains: As a lender with extensive apparel-in- and bright designs when shopping online, so The vision Furman has for Noli Yoga is dustry experience, we have confidence in we continued to push the boundaries on our to become the industry’s No. 1 activewear 1. Diversify your suppliers. the future of the industry based on the ac- pieces while making sure they remained cut- brand through a constantly evolving design 2. Maintain a strong balance sheet. complishments of the dedicated and resil- ting edge and on-trend.” focus and relying on technological innova- 3. Arrange flexible financing that can ad- ient entrepreneurs with whom we partner. The dedication to the Noli Yoga customer tions. While Furman looks toward a success- just to meet your company’s short- and long- We hope this short-but-important list of fi- also led Furman to create product in Califor- ful future with Noli Yoga, the focus remains term goals. nancing must-dos will serve your company nia as the popularity rose for domestically on where the brand has been in addition to well and act as a cornerstone for long-term made products from the United States. The where it wants to go. Diversify Your Suppliers success. ● brand also incorporates a sustainable angle in “At Noli, we are always progressing and We suggest not having concentrations its fabrications through the use of bamboo, elevating our standards. The fashion industry of over 30 percent in any single supplier. Gino N. Clark, managing director of White recycled polyester, modal and cupro. While can be brutal—you have to be ever-evolving, Furthermore, we recommend not limiting Oak Commercial Finance, oversees origina- the aesthetics of Noli Yoga are aimed at mak- pushing boundaries and taking risks. With sourcing to any single country. This varia- tions, underwriting and servicing for White ing customers feel good, Furman believes every collection, we look back and think tion will help to reduce the impact of future Oak Commercial Finance on the West Coast. that the foundation of the brand’s domestic about how we can improve to deliver the disruptions. Many businesses have already He has worked in the commercial financing production is another factor that allows her best possible product. Dedication and atten- begun expanding their networks by manufac- industry since 1993 and is active in profes- clients to remain positive when buying the tion are the heart of Noli and what our brand turer and region to include Southeast-Asian sional trade groups including the International label. represents.” countries such as Vietnam, Bangladesh, and Factoring Association, the California Fashion “Every day we see a growing demand for Available at noliyoga.com, retail price Thailand, as well as the Americas, including Association and The Professional Club. He ethically made products, especially products points range from $20 for masks to $138 for Brazil, Peru, Guatemala, and Mexico. It is earned his MBA from Pepperdine University made in the U.S. It is important that our con- leggings. The brand is available in sizes XS– important to note that changing suppliers and and his bachelors in Business Finance from sumers feel proud of their spending and are as- XL. ● countries can be a long process that requires California State University, Long Beach.

APPARELNEWS.NET MARCH 5, 2021 CALIFORNIA APPAREL NEWS 11

01,8-11,13-cover-tech-sustain-trade.indd 11 3/4/21 7:33 PM TRADE EVENTS Curve Connect Sets Its Sights Beyond a Virtual Event, Seeks Status as a Social Medium The Comexposium Group’s virtual trade event Curve Connect was hosted Feb. 16–28 as the second edition of this digital production. The platform, which is powered by Grip, will be available for the remainder of the year as Curve Con- nect organizers seek to transform the trade show into a perma- nent online destination for its clients. Curve Connect’s visitor promotion director, Kirsten Griffin, compared it to a social network for the lingerie and foundationwear market. “We want it to be a really important resource for buyers and brands to network, meet each other and make connec- tions,” Griffin said. “Our intention is to keep the platform open all year-round and then we’ll have specific market weeks. We’ll have another market week in May, which fol- lows the traditional lingerie schedule when we had physical PANTY PROMISE events and traditional market weeks.” CURVE CONNECT Jessica Krupa of Panty Promise, who won Curve Connect’s Brand During its Feb. 16-28 event, Curve Connect evolved, as Due to the necessity of the categories served by Curve Pitch Up in October, shared her line sheets in an effort to meet it incorporated attendee feedback to produce a lingerie, Connect, the brand is positioned to achieve its goal. From with potential partners. foundationwear and loungewear show that will serve as an loungewear to lingerie, Curve Chief Executive Officer Ra- important social resource for the industry. phael Camp noted that the market remains strong and will continue to perform. “People stay home and stay in their PJs all day long, or tique, a single-door store and digital shop that has been in brand that relies on organic cotton. Krupa also retains the they’re out walking and wearing support bras, or Millenni- business since 2007. services of gynecologist Alyssa Dweck to inform her de- als and skateboarders in California are wearing bralettes to “The resources that Curve has put together are to really try cision-making to create underwear that promotes feminine complement their hoodies,” Camp said. “It’s a very versatile and help us. Participate in as much as you can and provide wellness. The brand won Curve Connect’s Brand Pitch Up industry, and this time shows it. People are going to continue feedback where you think something isn’t relevant because in October and returned during this edition to meet with to wear bras and bralettes. It’s not going anywhere.” Curve wants to be relevant to us,” Masucci said. “The big dif- potential partners. While the industry has been waiting to return to on-site ference between the first Curve Connect and this Curve Con- “I spent the majority of my time during the show seeing events, which Griffin and Camp have planned for Aug. nect is dramatic. They’ve incorporated a lot of our feedback, who was just a good fit for Panty Promise, seeing the types 1–3 in New York and yet-to-be-determined August dates so it’s important to give them feedback and to participate of product they carry and going at them and getting to them in Los Angeles, the Curve Connect platform can serve as whenever you can to benefit from it.” in that way,” Krupa said. “What I like that Curve is doing is an alternative for industry professionals who are reluctant As an emerging brand in the underwear space, Panty that they are making it a yearlong thing versus just the two to travel. The Curve Connect producers have been listen- Promise of Union City,Panty N.J., has enteredPromise the market af- weeks. This is ongoing, so I am curious to see how it works ing to their customers, which has resonated with attendees ter founder and lingerie-design veteran Jessica Krupa out for myself as I continue to pitch people.” such as Judy Masucci of Wexford, Penn.’s Levana Bra- launched her label in 2020 as a feminine-wellness panty —Dorothy Crouch

CMC Uploaded Offers L.A. Market Week Preview

For the fifth run of CMC Uploaded, the virtual trade show enue in 2021” on March 5. produced by the California Market Center in downtown Los Dan Jablons of the Retail Smart Guys consultancy Angeles, new seminar speakers and new exhibitors were on gave the March 3 seminar “Three Tweaks to Improve Cash the roster for an L.A. Market Week Preview. Flow.” “Right now we need to turn super fast while plan- Included were retail consultants from The Boutique ning for great growth. I’m predicting we’ll see growth in the Hub, a network of shop owners who offer educational op- second half of the second quarter all the way to the end of portunities as well as discounts on supplies and services for the year,” he said. members. Ashley Alderson, Boutique Hub’s founder and Showrooms were also invited to make video presentations chief executive officer, spoke March 3 on developing cus- during the show. New exhibitors included Chakra Girl, an tomer engagement through social media and live video. Sara active-lifestyle brand for women and kids; SofftShoe Co., a Burks, Boutique Hub’s director of education, held a session, footwear brand; as well as the kids’ line Bella Bliss. “Only the Strong Survive—5 Tips to Thrive in 2021!” on Sharon Koshet of Sharon Koshet Sales made her return March 4. to CMC Uploaded with a presentation on March 5. “We go

Returning speakers included Janine Mix, founder of The over styles and the best colors. We go over each line and tell CMC UPLOADED Complete Boutique, also a retailer network, presenting the their story. It’s a great way of getting new accounts,” Koshet During CMC Uploaded, Boutique Hub founder Ashley Alderson advised viewers regarding developing customer engagement seminar “How to Increase Sales and Make Up for Lost Rev- said.—Andrew Asch through the use of social media and live video.

NEW LINES AND SHOWROOMS

SHARON KOSHET SALES Limeapple Children’s apparel COLLECTIVE SHOWROOM KLA/KAREN L. ANDERSON California Market Center Suite C401 Swimwear and activewear for girls Boardies Suite 306 SHOWROOM Barok Paris sizes 4–16 Children’s swim Suite 704 110 E. Ninth St. KATHLEEN KEYES SALES Contemporary boho chic wear Lola + The Boys Ro’j cmcdtla.com AB SPOON Suite 306 Impulse Children’s apparel Suite C534 CORINA COLLECTIONS NEW SHOWROOMS Women’s sportswear Grech + Co FIVE THIRTEEN Suite 705 Suite 513 DL1961 PREMIUM DENIM FERN LIBERSON & CO Conscious and ever-evolving lifestyle Cooper Design Space Native Gem Jewelry Suite C215 Suite C410 brand for kids 860 S. Los Angeles St. Save The Faith Young Soles London SHOWROOM SHIFT DL1961 Premium Denim Kids’ cooperdesignspace.com The New Mart Suite 708 Novelty reversible mesh items U.K.-based brand of classic-but-edgy DL1961 Premium Denim Men’s Kontatto leather kids’ footwear 127 E. Ninth St. DL1961 Premium Denim Women’s SANDRA LOULAKIS NEW SHOWROOM newmart.net JOKEN STYLE JUNKIE CLOTHING Suite C420 IN PLAY SHOWROOM KATHLEEN MILNE COMPANY One Essence Suite C537 Suite 808 Suite C430 Suite 212 NEW SHOWROOM Capitana Plant-based eco collection People Footwear Body-Conscious Hipanema Smita Fashions Modern, comfy, casual lifestyle FAVORITE DAUGHTER Glam apparel GUEST SHOWROOMS Leo Lua Unique handmade plant-based footwear for adults and kids Suite 900 Monica Nera ALL WIN ONE colors, eco-friendly fashions NOTHING TO WEAR/SUBTLE THE DRESSING ROOM Zavi Suite C841 LUXURY NEW LINES SYLVIA GILL CHILDRENSWEAR Suite C545 All Win One Lobby G BARBARA JAMES SHOWROOM Suite C501 Two Sisters Spa WESTSIDE SALES E-commerce platform Suite 907 Companie Fantastica Bath bombs BACI SHOWROOM Suite 505 Fanco NEW LINES Contemporary, unique collection for Mezzanine 3, Room 1 Breezy WENDY’S CLOSET Softth girls 4–12 Burnside Suite C546 HM SHOWROOM SEASON AFTER SEASON Truce Finch SUE GOODMAN SHOWROOM Halo Mezzanine 3, Room 3 Suite C395 Trendy, edgy collection for girls 7-14 Icon Denim Los Angeles Suite 909 Baby products Koi Koi Kokun Cashmere REBECCA R EBERSHOFF INC. Rockahula Kids QUENNA AND COMPANY SHOWROOM FIVE21 Men’s casual collection Mezzanine 3, Room 9 Red Haute Rietveld Suite C502 Accessories from England Suite 600 Cotton Kids Forever Unique Men’s art-driven graphic tees RANDEE’S SHOWROOM TRIP SALES INC. BAHH COLLECTIVE A collection for girls and boys Suite 1005 Smash & Tess Suite C579 Mezzanine 3, Room 13 HASSON COSTA with unique embroideries and Blu Ice Leathers Women’s knit-fashion rompers/ Bizz x Siss Suite 700 appliqués sizes infant–10 MARILYN MCCORMICK jumpers Baby/kids’ organic apparel Mezzanine 3, Conference Room Every Day Ritual Stonefield LOLA JO SALES Serra by Joie Rucker Men’s and women’s price-conscious Suite C504 NICKY ROSE KIDS BLACK HALO Unreal Fur premium denim and non-denim Baby Clue Chic Suite C580 Suite 306 Blu & Blue collection Layette for babies

12 CALIFORNIA APPAREL NEWS MARCH 5, 2021 APPARELNEWS.NET

12-tradeevents-newlines-active.indd 12 3/4/21 7:38 PM TRADE EVENTS

biggest takeaway because it’s special to me.” LA Textile Continued from page 1 The demand for sustainable sourcing was also noted by Pat Tabassi, product develop- new brands as well as larger, corporate labels. ment and marketing manager for the Los An- This blend of designers from every career geles–based fabric mill Design Knit. As part stage provided a similar composition of at- of LA Textile’s Exhibitor Spotlight Sessions, tendees as the on-site event. Tabassi led viewers through Studio DK, a “The attendees included everyone, from line of textiles that is offered at smaller mini- the small kids who are just starting—LA Tex- mums but also affords a luxurious hand and tile has always been a home for them,” Mathi- ecologically sound options. asen said. “We also saw our key big corporate “It’s constantly of interest and something brands show up. Even in an age of virtual, that is important to us as well. There was a these corporate design firms are still showing huge interest in sustainability and the offer- up to our show, coming in, supporting exhibi- ings that we have. More so than specific fab- tors, meeting with them, writing orders and ric, it was a lot of ‘How do you work?’ ‘What driving the ball forward.” is the process?’” Tabassi said. “We are happy This February edition of LA Textile com- to connect clients with the supply chain.” prised brands from 40 states and 13 coun- While Tabassi looks forward to returning tries, which is extraordinary for a show that to on-site trade events, attending the virtual typically sees 70 percent of its visitors from edition of LA Textile for the second time was the local area during the on-site production. an enjoyable experience. She looks forward This global expansion was a pleasant surprise to being offered a model that is a hybrid of for show organizers, who also revealed that on-site and virtual shows as she views digi- within the mix of 28 exhibiting companies, tal events as an opportunity to serve multiple 10 countries were represented. While LA partners at once. Textile will continue to utilize a digital offer- “There may be times when I can’t be in an- CMC Senior Manager of Events Matthew Mathiasen hosted this virtual edition of LA Textile, which ing, show organizers are planning to return doubled the number of attendees over the October show. other location or it depends on what your bud- with an on-site show Sept. 29–Oct. 1 if local get is,” Tabassi said. “Even though you can’t safety guidelines allow. be somewhere in person doesn’t mean that “Even after a year of this, talking with so many different “My goal is to get someone to show up all three days and you’re limited regarding how you can contact potential clients. brands, buyers and exhibitors across the board and other trade- visit all the exhibitors and really explore the entire show,” I like this format very much. It feels like a conversation. It’s a show producers, we’re all saying that virtual isn’t going to re- Mathiasen said. “We thought about this time with the semi- very friendly format. It’s relatable. It doesn’t feel intimidating, place live,” said CMC Events Director Moriah Robinson. “Buy- nars each day being a component of the full process of being especially to a new brand.” ers and brands have found ways to communicate better, which is a designer.” Searching for knit vendors in Los Angeles, Magnus Alpha great, but in-person is still everybody’s goal.” Another milestone that the show reached during this edition co-founder and Creative Director Hommy Diaz felt the virtual Information sessions were organized to take attendees was found within the event’s group of exhibitors, 100 percent edition was an expertly produced alternative that he would wel- through the different stages of bringing a collection to life of which offered a sustainable or ecologically sound product. come as a complement to the on-site show in the future. through trend reporting, sourcing through a responsible sup- While providing sustainable products is not a requirement to “The virtual edition was extremely well done in regards to ply chain and a workshop on designing. Amid presentations exhibit at the show, Mathiasen cited a growing adoption of eco allowing designers to get a better understanding of the people from exhibitors who showcased their offerings, LA Textile practices by textile and notions producers. behind the textile brands that exhibited there before and get a also included a trend presentation from Peclers Paris on the “Somehow we ended up with 100 percent of our exhibitors good breakdown of what a vendor offers,” Diaz said. “The ad- first day, continued into the second day with Fashiondex’s with some form of an eco or sustainable offering in their col- vantage of this is that there were certain vendors that crossed Sustainable Fashion Forum and ended with a design-coach- lections,” Mathiasen said. “Even if it’s small, we’re seeing it over with what they offered and there were vendors that com- ing workshop from Perspective Design on the final day. grow and grow and grow in every single offering. That was my plemented each other.” ●

CAL POLY POMONA ANNOUNCES NEW MASTER’S DEGREE IN INTERNATIONAL APPAREL MANAGEMENT

The program provides a high level perspective The program consists of 30 semester units. on the emerging technologies, consumer trends, The core curriculum (18 units) embraces global companies and social issues reshaping the apparel markets and competitive dynamics, emerging technologies, information and global apparel sector. The program focuses on quantitative reasoning skills, international consumer behavior, and management insights the development of analytical and management from industry executives and thinkers in the eld. Electives (6 units) include brand skills to identify and evaluate business problems, management; product innovation; and international retail strategy. A research project (6 units) is the culminating experience, and focuses on development of advanced and to communicate and implement effective critical thinking and problem-solving skills. solutions. The objective is to equip graduates The program is taught by our international faculty team who hold advanced degrees to navigate the complex and changing business from top universities in the US, Europe and Asia. Their backgrounds combine extensive landscape, and be prepared for leadership. research with signi cant industry experience in management and consulting roles. The GRE/GMAT requirement for Fall 2021 Admission has been waived

www.ceu.cpp.edu/iam Contact Chitra S. Dabas (909) 869-5431 | [email protected]

APPARELNEWS.NET MARCH 5, 2021 CALIFORNIA APPAREL NEWS 13

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Apparel News Group WEB PRODUCTION MORGAN WESSLER PUBLISHED BY CREATIVE MARKETING DIRECTOR TLM PUBLISHING INC. LOUISE DAMBERG APPAREL NEWS GROUP DIRECTOR OF SALES AND MARKETING Publishers of: TERRY MARTINEZ California Apparel News 761945-2021 SENIOR ACCOUNT EXECUTIVE Waterwear Seventy-six years of news, fashion and information AMY VALENCIA EXECUTIVE OFFICE ACCOUNT EXECUTIVE The New Mart LYNNE KASCH 127 E. Ninth St., Suite 806 CEO/PUBLISHER BUSINESS DEVELOPMENT Los Angeles, CA 90015 TERRY MARTINEZ MOLLY RHODES (213) 627-3737 ADMINISTRATIVE ASSISTANTS www.apparelnews.net MANAGING EDITOR CHRIS MARTIN [email protected] DOROTHY CROUCH RACHEL MARTINEZ RETAIL EDITOR SALES ASSISTANT PRINTED IN THE U.S.A. ANDREW ASCH WESLEY IN CONTRIBUTORS CLASSIFIED ACCOUNT EXECUTIVE Apparel News Group VOLKER CORELL JEFFERY YOUNGER KEVAN HALL PRODUCTION MANAGER The New Mart ILSE METCHEK KENDALL IN TIM REGAS 127 E. Ninth St., Ste. 806 ROXY STARR FINANCE Los Angeles, CA 90015 NICK VERREOS DAVID MARTINEZ www.apparelnews.net

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