Toronto Star Media Kit 2016 Star

Toronto Star is Canada's largest local daily , with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and today it continues to uphold the highest standards of journalistic integrity. We continue to build the trust and loyalty our readers rightly deserve, each and every day.

Print Tablet 3,622,000 705,000 Weekly Readers Monthly UV

Mobile Toronto 3,130,000 Star Touch Monthly UV 250,000 Downloads Desktop 2,429,000 Monthly UV

Source: Vividata Q1-2016, Total Adults 18+; Read Star Print weekly cume; comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016

2 With over 11 million loyal readers Toronto Star can tell your story to your target audience.

3.6 2.4 3.1 Million+ Million+ Million+ 705,000 967,000 250,000

Print Desktop Mobile Tablet Email Toronto Star Touch

Source: Total Gross Reach - Vividata Q1-2016, Total Adults 18+; Read Star Print weekly cume; comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016 (thestar.com); 2016 SMM Internal Email Stats (Wonderlist, thestar.com, toronto.com, The Kit); Downloads from iTunes & Google Play stores 3 We Reach

Boomers Age 24-54 Multiculturalism Moms Affluent Millennials

2,463,000 2,726,000 2,357,000 1,006,000 1,194,000 1,738,000 Boomers personal This key group Canada is indeed a 18% of mothers We reach 22% of Across all platforms, incomes have kept comprises nearly multicultural society. read our content affluent Canadians a third of Star readers pace with their growth half the Canadian 29% of our audience every week. (household income are Millennials. in the last decade, population, in which were born outside of 125K+). increasing by more 72% are homeowners, of Canada, and than 30%. That makes 61% are parents and 33% speak another engaging with this 45% are families of language. demographic even three or more. more crucial for advertisers.

Source: Vividata Q1-2016, Total Adults 18+; Read Star Print/Digital weekly cume 4 Toronto Star Distribution Weekday 309,000 Saturday 419,000 Sunday 268,000

GTA Cities Listing by County/Region

Toronto: former municipalities of Etobicoke, York, , East York, Scarborough and City of Toronto

Halton Region: Burlington, Oakville, Milton and Halton Hills

Peel Region: Mississauga, and Caledon

York Region: Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, , and Whitchurch-Stouffville

Durham Region: Ajax, Brock, GTA County/Region (CDs) Clarington, Oshawa, Pickering, Scugog, Uxbridge and Whitby County/Regions (CDs)

Source: CCAB-Total Audit,1 2-month ending December 2015 5 Editorial Calendar Toronto Star

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

News News News News News News News

Sports Sports Sports Sports Sports Sports Sports

Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto

Insight Business Business Business Business Business Business

New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life

New York Times Travel Travel Book Review Insight

New in Homes

Wheels

Starweek

Comics

6 Digital Capabilities

5,453,000 Unique visitors per month One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers, sponsorships, native articles and video solutions available across the site.

49% Reach a targeted audience 55% A25-54 1st Party Audience Segments: 3rd Party Targeting: News & Information Hockey Gender Sports Education Household Income Business & Finance Autos Household Size Law & Government Health Intent to Purchase 41% 51% Lifestyle Travel Interests HHI 100K+ Entertainment Theatre (Fine Arts) And More…

Customized 1st party data segments available upon request.

Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016 7 thestar.com Reaches Over 5,453,000 Unique Visitors Per Month

Men Women Families Boomers Millennials

2,699,000 2,754,000 853,000 1,780,000 1,860,000

Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016 8 Email Marketing Capabilities Targeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family

Wonderlist Thestar.com Thestar.com Thestar.com Toronto.com Toronto.com Wonderlist Weekly Extras Dedicated Morning Headlines Daily Sports Weekender 3rd Party 344,491 63,497 43,762 19,764 8,730 44,625 15,606

Source: 2016 SMM Internal Email Stats

9 Digital Capabilities

Toronto at Your fingertips Start your engines! Toronto’s ultimate entertainment destination covers it all with Wheels.ca is Canada’s most comprehensive and trusted up-to-the-minute information and listings. From local festivals, automotive resource online. Offering everything from the concerts and live theatre to movies, events and dining out, latest automotive news and opinions from renowned this continually updated website is your trusted guide for automotive experts to car-comparison tools, car finders, what's going on in Canada’s largest city. a robust used-vehicle section and driving tips, this popular website is the contentengine roars.

Desktop Mobile Tablet Desktop Mobile Tablet 245,000 228,000 44,000 118,000 91,000 24,000 Monthly UV Monthly UV Monthly UV Monthly UV Monthly UV Monthly UV

Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016 10 startouch.thestar.com Toronto Star Touch

Bringing a world of information right to consumers’ fingertips. Users touch, tap and swipe to discover rich daily coverage, emerging stories and a fresh look at compelling Toronto Star features. Since its launch, Toronto Star Touch is the number 1 news app, as it reaches a new audience of younger, wealthier and connected readers.

Downloads: 250,000 Unique Devices: 60,000 weekly

Available platforms:

Source: Downloads from iTunes & Google Play stores; Localytics- Avg. Weekly Unique Devices, Feb-Apr 2016

11 The Kit and thekit.ca Engaging Beauty & Fashion The Kit’s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And every Thursday in Toronto Star Touch, Le Kit French, South Asian Kit and Kit Chinese providing access to key demographics within Canada’s major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice. Print Tablet Web 687,000+ 12,500 UV Weekly Readers Mobile Email Subscribers 87,500 UV 70,000+ Desktop 25,000 UV Vividata Q1-2016, Total Adults 18, Combined CMA Markets – Toronto, Ottawa, Montreal, , Edmonton, Vancouver (*In house model based on Vividata Q1-2016 factored for fashion/lifestyle content readership and circulation); Google Analytics, 2016 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2016

12 Toronto Star Consumer Opt-Ins

Print products The ART of Consumer Opt-Ins offered to • Active readership keen to read the product Toronto Star subscribers each week that wish to enhance • Requested readership who pay a premium to their subscription with receive the product specific content • Targeted readership that meets advertiser’s needs

Leverage The Star brand The Star currently With cost-effective advertising solutions: offers the following • Staying power for your ads opt-in products: • Various and unique ad positions available Starweek, That’s Puzzling • Custom content opportunities and New York Times • Add mass & domination to your campaign supplement

13 New York Times International & Book Review

Thought-provoking, insightful and entertaining. and Book Review attracts an affluent, educated and mature audience.

Home delivery subscribers to Saturday edition of & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times Sections at a cost of only $1.50 per week.

Print Total •60,550 Toronto Weekly 80,800+ •15,850 Hamilton Distribution •4,424 Waterloo

The NYT Audience*

42% 76% 94% 89% 53% 47% 78%

HHI $100K+ Educated Adults 50+ Home Owners Male Female Readers have a University or read all of the college education past 4 issues

*Source: Toronto Star New York Times Supplement Subscriber Online Survey, January 2015 14 Starweek Weekly Television Listings Magazine

Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content, including: detailed show listings by ½ 126,500 hour time blocks; a daily “Worth Watching” feature; TV-based weekly puzzles and games; and more. Starweek is available as an opt-in distribution* subscription, as well as in single copy editions, of The Saturday Star. 680,000 Loyal: 68% read 3 or 4 out of 4 Starweek editions readers every week Committed: Subscribers pay an additional $0.75 to receive a copy of Starweek with their Saturday Star subscription

Engaged: More than one-half of Starweek readers read an edition 3+ times

44% 56% 47% 78% 64% 37% $82.5K

Men Women Adults 65+ Home Married/Living Bachelor’s Average Owners Together Degree+ HHI

Source: Vividata Q1-2016, Adults 18+, Starweek AIR; *Internal Distribution Stats, 2015 15 That’s Puzzling 40 Page Puzzle Book

THAT’S PUZZLING is a fun and exciting puzzle book with over 40 pages with more than 20 diverse puzzles with a variety of difficulty levels, many unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword.

THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available.

Material Deadlines Booking Deadline: Mondays 5pm (12 days prior) 20,000 Material Deadline: Thursdays 5pm (12 days prior) weekly distribution*

16 Toronto Star Solutions

Print Digital Content Print & Distribution Experiential

• Custom Publishing • Programmatic • Articles and videos • Print & distribution • Street teams • Special Sections • Native advertising • Infographics • Inserts • Reach an intimate • Impact Ad Executions • Digital ads • Custom magazines • Glossy wraps vip group or an entire • Die-cut wraps stadium of participants • Zoning Opportunities • Site takeover • Corporate sampling newsletters • Hi-brite wraps • Local or National • Sponsored content • Outdoor - campaign • Brand videos • Tag-ons • Mobile geo-targeting • Exhibits - opportunities • Company profiles • Polybags • Toronto Star Touch ads • Activations • Events coverage • Post-it notes • Sponsored e-blasts • Augmented reality • Daily newsletter • Product sampling

17 Content Solutions

We are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments.

18 Inserts

Our turn key print and distribution product offers marketers a one stop shop for the development, printing and distribution of advertising messaging our team can reach your targeted audience. Toronto Star Distribution Available Thursday & Saturday

Thursday: Home Delivery and Provincial Saturday: Home Delivery, Single copy, Provincial

Flexible delivery by FSA to all or selected zones within the GTA • Access to new homes and condo developments • Volume CPM discounts Distribution Locations by Zone (Activity pro-rated to ROP contract) Zone 3: GTA North • Delivery by adult carriers Zone 1: Central • Guaranteed AM delivery Zone 2: GTA East Zone 4: GTA West • Munimum quantity 10,000 per drop 19 Custom Printing & Distribution Solutions

Our turn key print and distribution product offers marketers a one stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts and custom magazines our team can reach yourtargeted audience in the GTA, Ontario and across Canada.

Our Business Geomatics team provides advanced distribution analytics which can leverage geographical and demographic as well as client proprietary data to make the best possible insert distribution recommendations. We license a variety of datasets from Environics Analytics to suggest customized distribution targeting such as:

• Geo-Target radius from client locations, custom territories, etc.

• Demographic/expenditure based targeting with such factors as age, income, education, PRISM, spend, etc.

• Proprietary Customer data (we are fully compliant with privacy requirements) 20 Toronto Star Booking & Material Deadlines

Change to Classified & Press Run Sections Booking Booking Set & Proof Camera Ready Set & Proof Vitals Deadlines News, Sports, GTA, Monday Edition Business, Classified, Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm Monday Classified - 4:00pm Saturday Life, Entertainment Monday Vitals - 3:15pm Sunday News, Sports, GTA, Tuesday Edition Business, Classified, Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm Tuesday Classified - Noon Monday Life, Entertainment Tuesday Vitals - 3:15 Monday News, Sports, GTA, Wednesday Edition Business, Classified, Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm Wednesday Classified – Noon Tuesday Life, Entertainment Wednesday Vitals - 3:15 Tuesday News, Sports, GTA, Thursday Edition Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm Business, Classified Thursday Classified – Noon Wednesday

Thursday Preprint Life, Entainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm Thursday Vitals - 3:15 Wednesday Friday Classified – Noon Thursday News, Sports, GTA, Friday Edition Business, Classified, Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm Friday Vitals - 3:15 Thursday Life, Entertainment Saturday Classified - 10:00am Friday News, Sports, GTA, Saturday Edition Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm Business, Classified Saturday Vitals - 11:00am Friday Sunday Classified – Noon Saturday Saturday Preprint #1 Comics Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm Sunday Vitals - 3:15 Saturday New in Homes, Life, Saturday Preprint #2 Tuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am Entertainment, Travel Wednesday 4:30pm

Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm

News, Sports, Life, Sunday Edition Thursday 4:30pm Thursday 4:30pm Friday 11:00am Entertainment, Insight Friday 4:30pm

Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm

21 Contact Us

Advertising [email protected]

High Impact Executions starmetromedia.com

Our Sites thestar.com thekit.ca toronto.com wheels.ca wonderlist.ca Specs & Deadlines Specs & Deadlines