Mobile Device Ownership: How to Choose the Right Mix

1 Mobile Device Ownership: How to Choose the Right Mix

MOBILE DEVICE OWNERSHIP

How to choose the right mix: BYOD/COPE/CYOD/COBO

Whitepaper Brochure 2 Mobile Device Ownership: How to Choose the Right Mix

BYOD/b-y-o-d/noun Mobile Device Bring Your Own Device. With this approach to enterprise mobility, workers Ownership: How to use devices they own and maintain to conduct work-related computing and communication. There are various Choose the Right Mix flavors of BYOD: employees may or may not be compensated for mobile voice and data costs by the company, Until recently, every second story in enterprise IT news seemed to be about the for example. And IT may or may not ‘Bring Your Own Device’ (BYOD) phenomenon and its ever-increasing stronghold offer support for users’ personal on the enterprise world. And indeed, recent research suggests that roughly 60% devices. of global businesses may have implemented some form of BYOD already.1

COBO/köbö/noun What tends to get glossed over in BYOD coverage is the degree of penetration Corporate-Owned, Business Only. within individual organizations. For example, International Data Group (IDG) In this scenario, organizations own notes that a majority of organizations that allow BYOD permit only 1% to 20% the devices and have a policy that of their employees to conduct work on personally owned devices.2 restricts personal use. In these scenarios, employees often own two So while we tend to think of organizations as either BYOD or not, the fact is that most devices – are running more than one device ownership model. Often, a segment of the workforce one for work and one for personal. is approved for BYOD, while another segment is running Corporate Liable (CL) devices. Also known as CL, for Corporate Liable. What’s challenging for organizations of every type is determining whether to enable BYOD and to what degree. There are many questions that need to be answered. For users COPE/köp/noun who aren’t going to be on BYOD, why not? What ownership model is appropriate for them? Corporate-Owned, Personally Will they remain on the model they may be used to (typically CL – also known as COBO, for Enabled. The organization offers Corporate-Owned, Business Only). Or is it appropriate to move them to a Corporate-Owned, employees smartphones or tablets Personally Enabled (COPE) or Choose Your Own Device (CYOD) scenario? that are owned by the business but configured (via containerization) to allow personal computing and communications activities by employees. FREE 30-DAY TRIAL CYOD/c-y-o-d/noun Interested in trying BES12? Run Choose Your Own Device. Generally, a trial free for 30 days12 – with no linked with COPE. The organization impact on your existing setup. offers a choice of devices rather than Head to blackberry.com/bes12 issuing a single phone or tablet. to learn more and sign up. 3 Mobile Device Ownership: How to Choose the Right Mix

Three critical questions

In a report called “Beyond BYOD: how businesses might COPE with mobility,” research firm Ovum concludes that:

“It is clear that when it comes to planning Looking at your overall mobile-user and implementing a mobility strategy, population, what rubric might you use there is no one-size-fits-all policy that to assess which group should be on which suits all organizations – or even all roles ownership model? What mix of COBO, within a particular organization. Ovum BYOD and COPE is going to give your thinks that we will see the majority business the best balance of security, of firms adopt a mix of BYOD, CYOD, productivity and user satisfaction? Which COPE and COBO strategies, applying approach is going to best advance your different rules to different teams and workforce mobilization initiatives? employees depending on their particular requirements, security profile, risk profile There are a few key questions to weigh up, and the kind of apps and the type of no matter what you ultimately settle on. data that they need access to. Having an EMM solution capable of supporting all For each user or group: scenarios simultaneously would therefore be advantageous to organizations 1. What’s the right security framework? implementing mixed corporate and 2. What makes the most business sense? 3. What do employees want and need? personally owned device deployments.”3

How does your employer provide you with a smartphone to use at work?

For all the press COPE and CYOD have been getting over the last year, few statistics have surfaced on their adoption. Ovum’s research found that CYOD/COPE is being used by approximately 7% of the surveyed workforce. COBO is still at nearly 9%.3

24.3% 24.8% Unrestricted, supported BYOD CYOD/COPE Limited, supported BYOD COBO

8.9% 8.8% Unsupported, unrestricted BYOD Not allowed to use this device

7.1% 26.1% The three flavors of BYOD (per Ovum): Unrestricted, supported BYOD: Employees are allowed to use any personal device they want for work and the company will aim to support it. Restricted, supported BYOD: Employees are allowed to use a personal device for Current spread of enterprise mobile work as long as it is on a list of approved devices that the company will support. 4 provisioning strategies. Unrestricted, unsupported BYOD: Employees are allowed to use any personal device they want for work, but it is left unmanaged and unsupported by the company. 4 Mobile Device Ownership: How to Choose the Right Mix

“Being able to identify and 1. What’s the right remediate vulnerabilities on security framework? so many different devices is a gargantuan task. It takes staffing As we’ve discussed, at the company level, Disable the camera. Shut off access and training to do properly. Any regulatory compliance issues mean that to web browsing beyond the intranet. single hardware device is capable some organizations will choose to stick Prevent app downloads. with a strictly COBO model. of running multiple iterations Let’s consider the roles with the highest of the operating system, each If your organization is highly security security needs in any organization. The with its own unique security conscious or operates in a regulated Chief Executive Officer. The Chief Financial issues. Taking the attitude that industry like finance or healthcare, or in Officer. The VP of Human Resources. the end user can and will be government, you may need features that Should they be able to access sensitive responsible for keeping the aren’t readily accessible through most work data on a device they own personally device current is not feasible for BYOD solutions. The issue isn’t always and use for non-work purposes too? one of technical capability, but often, one a multitude of reasons. What if of management effort. If you’re allowing What are the risks? Where do the liabilities a forced OS upgrade breaks a (and attempting to support) a wide range lie if something goes wrong? For IT, this 5 user’s favorite personal app?” of BYOD devices, you’ve got multiple raises a lot of secondary questions. Do you platforms to attend to and multiple trust the security on the device itself? How - Jeffrey Brandt, Editor, potential areas of vulnerability. secure is your containerization approach? Law Technology Daily Digest How well protected is data as it travels Sometimes, BYOD won’t see the light of from the device, behind the firewall to day simply because an organization’s legal various servers and back again? How team doesn’t want to enter into what they solid is your Data Leak Prevention (DLP) might perceive as higher-risk territory. capability? How much are you relying on Personal data is one example, and privacy the user to adhere to your usage policies? laws vary from country to country. If a If you’ve got several systems and solutions company-owned device is lost or stolen, at play, where are the weak links in how IT can, through its MDM/EMM solution, they interact with each other? wipe the device remotely to safeguard sensitive data. But in a number of countries Many senior IT leaders will only feel (including South Korea, Italy and France) comfortable in scenarios where those with it’s illegal for a company to wipe a device the highest security needs don’t own the it doesn’t own. Legal departments device or use it for their personal lives. often default, therefore, to the easiest option, which is to insist on corporate device ownership.

But if you’re not in a regulated environment, are there particular users in your organization who should remain on COBO? Let’s assume that security is the critical driver. With a fully locked- down device, organizations maintain control over granular policies to control every aspect of device use. 5 Mobile Device Ownership: How to Choose the Right Mix

2. What makes the Key considerations in most business sense? BYOD vs COPE planning:

One of the key business drivers for BYOD Consider this anecdote from a 1 COPE VS BYOD originally was, of course, cost savings. Computerworld piece called “Running

You’ll find thousands of articles on this the ROI numbers on BYOD”: “One client COPE: You’ve got a lot of hardware to buy, topic, many of which suggest that those boasted that the average number of deploy, maintain, manage and retire. savings can be realized. There are just tickets its help desk had to handle per BYOD: You've got a lot of administration as many that suggest those savings aren’t month had declined from 0.55 per user to sort out if you’re reimbursing. And no likely to materialize in the way many to 0.44 with the advent of BYOD. But the bargaining power on plans. predicted. It depends on what you client didn’t account for the fact that consider and what you value. the BYOD program had expanded the Businesses can number of users needing support from chop expenses by The most obvious trade-off to consider 10,000 to 23,000. That means the total 70% 70% with pool plans. is having to pay for devices with COPE number of tickets increased from 5,500 a versus not having that hardware capital month to more than 10,000 a month.”7 expenditure with BYOD. 2 SUPPORT Location Can BYOD lower your support costs? BYOD adoption varies widely globally. Maybe. But take care in making these On the other hand, when you supply calculations. BYOD may mean a lot devices and the accompanying voice and “So far, BYOD adoption is most common more employees are now mobile, data plans, you gain the ability to negotiate in companies with between $500 million which can add to the load on your help desks and network. bulk rates for these services, known as and $5 billion in revenue, but there pool plans. Some pundits suggest that are significant differences according businesses can chop those expenses to geography,” according to a recent by up to 70% through negotiation.6 Gartner report. “The U.S. adoption rate is double that of Europe, but the highest 8 Here are a few considerations that rates are in India, China, and Brazil.” sometimes go under the radar when What drives these differences? Corporate enterprises look at business cases culture? Regulatory/legal factors? Costs for BYOD versus COPE for specific and expectations around compensation? user segments. Whatever the reasons, you may find that 3 LOCATION a BYOD model is a natural fit for The U.S. BYOD adoption rate is employees in one country, while COPE double that of Europe, but the highest Support costs rates are in India, China, and Brazil. is better suited to those in another. For BYOD users, you may be able to hand off support issues to the employee to take up with the carrier. In COPE, that may not be the case. What’s the impact on your help desk?

Many large enterprises are taking an experimental approach to device ownership, acknowledging that ﬁnding the right mix involves some trial and error. 6 Mobile Device Ownership: How to Choose the Right Mix

3. What do employees want, and how much do they care?

BYOD has had so much attention that CIOs Support for your multi-OS have begun to assume that this model is the environment, wherever you need it one employees are clamoring for. In many With mobile solutions driving essential cases that’s absolutely true – after all, it business functions, even the smallest was employee demand that gave BYOD amount of downtime has the potential life in the first place. But it’s unwise to to disrupt productivity and impact leap to conclusions on this subject. Ovum customer satisfaction. BlackBerry® reports that almost 60% agree that being Technical Support Services provides given a device to use for personal as well direct access to technical experts to as work purposes would be a perk, while maximize uptime and ensure your solution only 14.4% disagree with that opinion.3 is performing to your expectations.

Some employees, particularly in certain Your BES12 Annual Subscription comes roles, will view the ability to bring their with world class support delivered by the own device to work a real plus. Others BlackBerry Technical Support Service will see a lot of appeal in their company (BTSS) team. Let us help evolve your EMM providing them with a device. Surveys are strategy and manage your complex and a great way to get a sense of where specific demanding environment with 24x7x365 employee types stand. Make sure to cover Incident Reporting, Self-Service & your bases in terms of demographics, role Diagnostic Tools, Proactive & Optimization types and regions. It’s easy to assume that Services, and Knowledge Tools. the youngest employees in your company will gravitate to BYOD, but your research Further tailor your EMM solution with may tell you they’re just as happy (or additional relationship-based and happier) to be provided with a device and technical services for even greater user not have to worry about reimbursement satisfaction. With the team by your side, or expense claims. By the same token, you can expertly manage change, plan just because your senior executives have proactively, and tame the complexity been on COBO devices for years doesn’t of your enterprise mobility solution. mean they want to continue that way. Some enterprises run a voluntary BYOD For additional information about program and gauge interest that way. BlackBerry Technical Support Services, please visit blackberry.com/btss.

6.0% Employee attitudes to COPE are largely favorable 8.4% 22.5% “If my company provided me with a smartphone or tablet of my choice, to be used for personal as well as work purposes, I would see this as a perk.”9

25.8% Strongly agree Disagree

37.3% Agree Strongly disagree No opinion 7 Mobile Device Ownership: How to Choose the Right Mix

BlackBerry supports all device ownership models

BES12 provides secure, cross-platform BlackBerry® 10 devices running mobility management for organizations BES12, include a Personal Space that of all shapes and sizes and supports is separate from the Work Space on all device ownership models. These the device, and policies can be set as capabilities are consistent across the to what the user is allowed to do within on-premise and cloud versions of BES12. the Personal Space. Other container products do not support such a model.”10 BYOD To really make BYOD work you COBO Manage devices from a single management console with BES12. need the right strategy and company For those organizations and users who usage policy, as well as the right want or need fully locked-down devices: cross-platform Enterprise Mobility BlackBerry is the only integrated end- Management (EMM) solution. to-end smartphone and Enterprise Mobility Management (EMM) platform BlackBerry provides effective management provider offering a real COBO device of BYOD users alongside corporate- and application management option. owned device users, from a single management console, on-premise or in Gold level EMM delivers the optimum the cloud. Whether employees choose a solution for high-security mobility. BlackBerry, iOS, Android™, or Windows® When a BlackBerry 10 device is Phone device, BES12 perfectly balances managed through BES12 with the Gold user and enterprise needs by seamlessly level EMM option, organizations can securing work data and apps while deploy a corporate-only use model where protecting personal usage and privacy. access to device features and capabilities, including social media feeds and public COPE/CYOD application access, can be fully managed BlackBerry’s ability to support a COPE and, if required, prohibited. Alternatively, a environment was documented in a managed Personal Space can be enabled 2014 report from Gartner Inc. entitled on the device through BlackBerry® “Protecting Enterprise Information Balance™, which allows users to make on Mobile Devices, Using Managed the most of their device for personal use Information Containers.” The report while the enterprise retains full device states that “BlackBerry comes closest control and all work related content is to offering a product to support COPE. fully protected within the Work Space.3 8 Mobile Device Ownership: How to Choose the Right Mix

Ovum on COBO The lowest Total Cost of Ownership (TCO) “In terms of data security and BES12 has been designed to be flexible management, COBO should be the to meet every scenario enterprises least risky model. Organizations can may choose or encounter. Whatever install whatever solutions they deem mix of device ownership models you relevant on the devices and keep start with or end up settling on, BES12, complete control over what can and on premise, in the cloud or a hybrid of can’t be accessed on them – they both, provides the lowest cost cross- can lock devices down as much as platform solution on the market. required.

This means that using COBO devices More specifically, BES12 Cloud is can be the safest option, but the risk cost-effective, scalable, secure, simple is in providing a poor user experience business enablement for organizations BES12 provides the lowest Total Cost of Ownership. and restricting access to desired of all sizes. There is no hardware or applications, driving employees to servers to install and low monthly or find ways around the system and annual subscriptions means no on- finding other ways to do their job i.e. prem data center operating costs. turning them back to BYOD. The Advantage level technical support Having an end-to-end EMM solution included with every BES12 subscription for COBO – e.g. one that supplies comes with Software Assurance so the device, secure infrastructure and upgrades and updates don’t cost the management software – would anything and your software is always enable a consistent experience and current with the latest service pack. also allow for newly released devices to be supported easily. BlackBerry is the originator and most prominent vendor offering this all-inclusive hardware and software package for COBO deployments, and remains the leader in terms of end-to-end device security and management.”3 9 Mobile Device Ownership: How to Choose the Right Mix

To sign up for a free 30-day BES12 trial12, head to blackberry.com/bes12.

1 http://www.zdnet.com/unavoidable-62-percent-of-companies-to-allow-byod-by-years-end-7000010703/ 2 http://www.cio.co.uk/whitepapers/mobile/5-answers-to-top-byod-challenges/ 3 http://blackberryresourcecenter.virtualevents365.com/bbrc/resources/content/e8d72e44-1eda-48b6-977b- a6a47f11f817/Beyond%20BYOD%20BlackberryOvum.pdf 4 Ovum Multi-market BYOD survey 2013, N=4371 5 http://www.legalitprofessionals.com/legal-it-columns/jeffrey-brandt/5010-byod-vs-cope-or-two-sides-of-the- same-coin] 6 http://business.financialpost.com/2014/02/03/beyond-byod-welcome-to-the-era-of-cope-corporate-owned- personally-enabled-devices/?__lsa=149c-5a67 7 http://www.computerworld.com/s/article/9237999/Running_the_ROI_numbers_on_BYOD?pageNumber=3 8 http://www.pcworld.com/article/2036980/half-of-companies-will-require-byod-by-2017-gartner-says.html

9 Ovum Multi-market BYOD survey 2013, N=4371 10 https://www.gartner.com/doc/2657022/protecting-enterprise-information-mobile-devices 11 http://el.blackberry.com/tco?utm_source=blackberry_blogs_biz&utm_medium=social&utm_ campaign=en|TCO_report|downloads|ww|TCO_Social_Global| 12 60-day Free Trial Offer: Limited time offer; subject to change. Limit 1 per customer. Trial starts upon activation and is limited to 50 Gold BlackBerry subscriptions and 50 Secure Work Space for iOS and Android subscriptions. Gold BlackBerry subscriptions can be interchangeably used for Silver level activation of BlackBerry 10, iOS, Android, Samsung KNOX and Windows Phone devices. Following trial, customer must purchase subscriptions to continue use of product. Not available in all countries. Subscriptions can be purchased direct or from authorized resellers. When a system is upgraded to production, the trial subscriptions will no longer be available. This Offer is void where prohibited and is subject to modification, extension or early termination at BlackBerry’s sole discretion.

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