Selfridges

AW21

Briefing SELFRIDGES AW21 BRIEFING CONTENTS

01 Introduction 05 Project Earth Contents 07 Womenswear 11 Menswear 15 Culture 19 Food & Home 23 Services 25 Brand List 33 Contacts

Bahati Simeons SELFRIDGES AW21 BRIEFING CONTENTS

01 Introduction 05 Project Earth Contents 07 Womenswear 11 Menswear 15 Culture 19 Food & Home 23 Services 25 Brand List 33 Contacts

Bahati Simeons SELFRIDGES AW21 BRIEFING INTRODUCTION

We started this year — like many of our customers — by Like our customers, celebrating the pleasure we can take from the natural world, with our first year-long creative theme. Setting the agenda for we’re understanding the next 12 months, Good Nature will continue to manifest in all- things Selfridges, looking out to the natural world for pleasure What were creative workarounds that what were and inspiration, considering and solutions to contemporary our impact with each project it challenges are now permanent informs. Good Nature intends to factors at Selfridges. Resellfridges bring a lightness inside the stores and our rental service, temporary, reactive and focus on a renewed sense SelfridgesRental.com, are of hopefulness that leans into here to stay, only adding to a restoration and growth as we sustainability-first approach. enter a new chapter. Mirroring all These new pillars are continuing, shifts in our day-to-day that is positive about our natural increasing in scope and possibility “ world, Selfridges and the Good in our buying ecosystem to form Changing Nature campaign will change future-proof innovations we know the way we and adjust as the seasons do, too. our customers are attuned to — are now permanent over half have shared with us that all shop has they’re concerned with living a never been greener existence following the Covid-19 pandemic. This is just changes that are so exciting the next stage of us building a more climate-friendly way to reflect our customers and their shaping a more changing priorities. We know that things have changed, but with that comes the semblance of a fresh start. efficient, more future- Changing the way we all shop has never been so exciting for us, for our community and, most proofed approach. importantly, for our planet.

The Garden Centre at Selfridges London 01 02 SELFRIDGES AW21 BRIEFING INTRODUCTION

We started this year — like many of our customers — by Like our customers, celebrating the pleasure we can take from the natural world, with our first year-long creative theme. Setting the agenda for we’re understanding the next 12 months, Good Nature will continue to manifest in all- things Selfridges, looking out to the natural world for pleasure What were creative workarounds that what were and inspiration, considering and solutions to contemporary our impact with each project it challenges are now permanent informs. Good Nature intends to factors at Selfridges. Resellfridges bring a lightness inside the stores and our rental service, temporary, reactive and focus on a renewed sense SelfridgesRental.com, are of hopefulness that leans into here to stay, only adding to a restoration and growth as we sustainability-first approach. enter a new chapter. Mirroring all These new pillars are continuing, shifts in our day-to-day that is positive about our natural increasing in scope and possibility “ world, Selfridges and the Good in our buying ecosystem to form Changing Nature campaign will change future-proof innovations we know the way we and adjust as the seasons do, too. our customers are attuned to — are now permanent over half have shared with us that all shop has they’re concerned with living a never been greener existence following the Covid-19 pandemic. This is just changes that are so exciting the next stage of us building a more climate-friendly way to reflect our customers and their shaping a more changing priorities. We know that things have changed, but with that comes the semblance of a fresh start. efficient, more future- Changing the way we all shop has never been so exciting for us, for our community and, most proofed approach. importantly, for our planet.

The Garden Centre at Selfridges London 01 02 The Garden Centre at Selfridges London The Garden Centre at Selfridges London SELFRIDGES AW21 BRIEFING PROJECT EARTH “ Repairing, reselling, refilling and renting are now all key to the Selfridges experience Project Repairs Concierge

In the last year, on the back of the launch of our five-year Project Earth commitments in 2020, we’ve Earth become synonymous with a pioneering approach that explores Following the pandemic, we Resellfridges is set to step up this solutions for the fashion industry’s know that 56 per cent of our season with our buying team sustainability challenges. In fact, customers admit to being more hand-picking the best of the sales of items that meet Selfridges’ concerned with climate change best of seasons before with an and sustainability, which has unrivalled edit of bags available Project Earth green-standard informed our buy so that it now for resale in-store and online. labelling regulations increased stands that over 10 per cent of our We’re also inviting our customers by almost 200 per cent from 2019. brands in store are eligible for our to sell their very own pre-loved In 2021, repairing, reselling, refilling Project Earth labelling. Sales of our pieces through Selfridges.com sustainable choices continue to in exchange for store credit. and renting are now all key to the outperform, with sales escalating In addition to the everyday Selfridges experience, leaning into at over 100 per cent uptake. highlights on offer, those that are our long-established quest for a Season after season, we’re inviting set to tie the knot might find a trip kinder, more conscious approach more and more brands that to the Corner Shop come August that our customer is increasingly are eligible for our Project Earth could see them rethink their bridal labelling to come on board. get-up to lace it with sustainability demanding from us. and a one-of-a-kind buy with As things begin to open up, edits from Mon Vintage, Rokit, we’re expecting more and more ReSee Vintage and Bay Garnett. people to lean into the rental revolution in store, where each piece offered through Selfridges Rental is curated by the Selfridges buying team from the new season collections, ranging from well- known names to contemporary Resellfridges Accessories icons from cult brands. 05 06 SELFRIDGES AW21 BRIEFING PROJECT EARTH “ Repairing, reselling, refilling and renting are now all key to the Selfridges experience Project Repairs Concierge

In the last year, on the back of the launch of our five-year Project Earth commitments in 2020, we’ve Earth become synonymous with a pioneering approach that explores Following the pandemic, we Resellfridges is set to step up this solutions for the fashion industry’s know that 56 per cent of our season with our buying team sustainability challenges. In fact, customers admit to being more hand-picking the best of the sales of items that meet Selfridges’ concerned with climate change best of seasons before with an and sustainability, which has unrivalled edit of bags available Project Earth green-standard informed our buy so that it now for resale in-store and online. labelling regulations increased stands that over 10 per cent of our We’re also inviting our customers by almost 200 per cent from 2019. brands in store are eligible for our to sell their very own pre-loved In 2021, repairing, reselling, refilling Project Earth labelling. Sales of our pieces through Selfridges.com sustainable choices continue to in exchange for store credit. and renting are now all key to the outperform, with sales escalating In addition to the everyday Selfridges experience, leaning into at over 100 per cent uptake. highlights on offer, those that are our long-established quest for a Season after season, we’re inviting set to tie the knot might find a trip kinder, more conscious approach more and more brands that to the Corner Shop come August that our customer is increasingly are eligible for our Project Earth could see them rethink their bridal labelling to come on board. get-up to lace it with sustainability demanding from us. and a one-of-a-kind buy with As things begin to open up, edits from Mon Vintage, Rokit, we’re expecting more and more ReSee Vintage and Bay Garnett. people to lean into the rental revolution in store, where each piece offered through Selfridges Rental is curated by the Selfridges buying team from the new season collections, ranging from well- known names to contemporary Resellfridges Accessories icons from cult brands. 05 06 SELFRIDGES AW21 BRIEFING WOMENSWEAR

Witness the arrival of some of the most exciting young designers working today. RCA graduate Supriya Lele’s collection lands in store for the first time this season, offering an elevated take on the trending Y2K aesthetic. So does Central Saint Martins graduate and Nigerian-born multihyphenate Mowalola Ogunlesi’s eponymous brand, Mowalola. Mirror Palais is going “ to be UK exclusive destined to appeal to the engaged We’re putting Instagram followings that await a focus on their every drop. Aune also launches in Selfridges London championing and selfridges.com this year, with the excitement its in-house label set to satiate those desperate to get dressed of discovering up again. These brands will unite fresh fashion with a cohort of contemporaries Mirror Palais we continue to host, including talent, supporting Richard Quinn, KNWLS and Nensi Dojaka. young brands and emerging businesses

Supriya Lele Womenswear Never before has a new season buy been packed with quite so much newness as autumn/winter 2021’s. 142 brands are arriving at Selfridges for the first time, making up 40 per cent of the overall buy, while close to a third are smaller independent businesses. We’re putting a focus on championing the excitement of discovering fresh fashion talent, supporting young brands and emerging businesses.

Aune 07 08 SELFRIDGES AW21 BRIEFING WOMENSWEAR

Witness the arrival of some of the most exciting young designers working today. RCA graduate Supriya Lele’s collection lands in store for the first time this season, offering an elevated take on the trending Y2K aesthetic. So does Central Saint Martins graduate and Nigerian-born multihyphenate Mowalola Ogunlesi’s eponymous brand, Mowalola. Mirror Palais is going “ to be UK exclusive destined to appeal to the engaged We’re putting Instagram followings that await a focus on their every drop. Aune also launches in Selfridges London championing and selfridges.com this year, with the excitement its in-house label set to satiate those desperate to get dressed of discovering up again. These brands will unite fresh fashion with a cohort of contemporaries Mirror Palais we continue to host, including talent, supporting Richard Quinn, KNWLS and Nensi Dojaka. young brands and emerging businesses

Supriya Lele Womenswear Never before has a new season buy been packed with quite so much newness as autumn/winter 2021’s. 142 brands are arriving at Selfridges for the first time, making up 40 per cent of the overall buy, while close to a third are smaller independent businesses. We’re putting a focus on championing the excitement of discovering fresh fashion talent, supporting young brands and emerging businesses.

Aune 07 08 SELFRIDGES AW21 BRIEFING WOMENSWEAR

For those not quite ready to let go of the laidback ease we’ve taken to over the last 18 months, We’re continuing to support there’s a wealth of stealth pieces brands that trade direct-to- from the likes of Wales Bonner, consumer to offer up a greater Litkovskaya (UK exclusive), platform for these often Blanca Studio and Gabriela independent labels. Miaou, Hearst’s namesake collection Musier Paris, Maison Cleo, (that also comes packed with Image Gang and Joah Brown great green credentials) to offer are set to be highlights here. up a polished finish to louche, laidback dressing arriving. Meanwhile, we’re also expecting to see major excitement for close-contact fashion, including Litkovskaya Musier Paris Amina Muaddi’s collaboration with Wolford and the continued anticipation of another year of drops from genre-defining shapewear brand, Skims. Weddings are looking different right now, and these pivots in celebrations are impacting how the modern bride wants Amina Muaddi x Wolford to dress on her big day. We’re spearheading a contemporary approach to the big white dress with options from Khaite, Self- Portrait, Galvan London and “ Gauge81 that will allow her to More than ever, the Selfridges approach the day with a sense customer is looking for brands which of personality and a welcome mean something to them. Because sense of elegant ease. Those we feel that the freshest ideas are wishing to increase Selfridges’ coming from smaller, independent involvement on the day even Blanca Studio designers we’ve invested heavily in further can wed in store, whether new brands — there’s a purity to the that be a glamour-fueled creative process of young designers affair or a simpler nuptials that that really resonates at Selfridges. highlights the best of Selfridges As much as possible, we try to earth-loving specialties. have a point of difference with our womenswear buy and sustainability, exclusivity, wellness, and culturally relevant storytelling are the pillars Self Portrait we focused on this season.

Skims 09 10 SELFRIDGES AW21 BRIEFING WOMENSWEAR

For those not quite ready to let go of the laidback ease we’ve taken to over the last 18 months, We’re continuing to support there’s a wealth of stealth pieces brands that trade direct-to- from the likes of Wales Bonner, consumer to offer up a greater Litkovskaya (UK exclusive), platform for these often Blanca Studio and Gabriela independent labels. Miaou, Hearst’s namesake collection Musier Paris, Maison Cleo, (that also comes packed with Image Gang and Joah Brown great green credentials) to offer are set to be highlights here. up a polished finish to louche, laidback dressing arriving. Meanwhile, we’re also expecting to see major excitement for close-contact fashion, including Litkovskaya Musier Paris Amina Muaddi’s collaboration with Wolford and the continued anticipation of another year of drops from genre-defining shapewear brand, Skims. Weddings are looking different right now, and these pivots in celebrations are impacting how the modern bride wants Amina Muaddi x Wolford to dress on her big day. We’re spearheading a contemporary approach to the big white dress with options from Khaite, Self- Portrait, Galvan London and “ Gauge81 that will allow her to More than ever, the Selfridges approach the day with a sense customer is looking for brands which of personality and a welcome mean something to them. Because sense of elegant ease. Those we feel that the freshest ideas are wishing to increase Selfridges’ coming from smaller, independent involvement on the day even Blanca Studio designers we’ve invested heavily in further can wed in store, whether new brands — there’s a purity to the that be a glamour-fueled creative process of young designers affair or a simpler nuptials that that really resonates at Selfridges. highlights the best of Selfridges As much as possible, we try to earth-loving specialties. have a point of difference with our womenswear buy and sustainability, exclusivity, wellness, and culturally relevant storytelling are the pillars Self Portrait we focused on this season.

Skims 09 10 SELFRIDGES AW21 BRIEFING MENSWEAR

“ We’re especially excited to back emerging black-owned businesses that

Olubiyi Thomas are redefining the menswear space

Newness is the buzzword over in menswear too, with launches from exciting new-to-Selfridges names taking centre stage and measuring at 25 per cent. We’re especially excited to back emerging black-owned businesses that are redefining the menswear space in London, like Saul Nash, Bianca Saunders, Cold Laundry and Olubiyi Thomas, all Menswear joining the Selfridges menswear fold for autumn/winter 2021. We’re also set to be the first in the UK to exclusively stock trauma nurse Oluwole Olosunde’s anatomy inspired label.

Bianca Saunders 11 12 SELFRIDGES AW21 BRIEFING MENSWEAR

“ We’re especially excited to back emerging black-owned businesses that

Olubiyi Thomas are redefining the menswear space

Newness is the buzzword over in menswear too, with launches from exciting new-to-Selfridges names taking centre stage and measuring at 25 per cent. We’re especially excited to back emerging black-owned businesses that are redefining the menswear space in London, like Saul Nash, Bianca Saunders, Cold Laundry and Olubiyi Thomas, all Menswear joining the Selfridges menswear fold for autumn/winter 2021. We’re also set to be the first in the UK to exclusively stock trauma nurse Oluwole Olosunde’s anatomy inspired label.

Bianca Saunders 11 12 SELFRIDGES AW21 BRIEFING MENSWEAR

There’s much to get the customer coming through the The menswear buy at Selfridges door this season. Fear of God this season is redefining what will have its first space come constitutes streetwear, elevating September, in a prime location at it from the loungewear Selfridges London, while Prada, connotations to enter a sharper Bentgablenits and BAPE are just space that excites our customer some of the brands lining up to to reach for newness. Yet, it’s not transform the iconic Defender in enough to dress the part in 2021. the Designer Street Room. Instead, live the life courtesy of exciting launches that tow the line between art, culture and fashion, by snapping up pieces from Curves by Sean Brown and we’ll also play host to the first UK pop-up for Crosby Studio’s vibrant homewares. Here, expect to get up close and personal with Harry Nuriev’s zeitgeist-defining aesthetic that continues to blur the lines creatively.

SweetLimeJuice Curves by Sean Brown

We’re also playing close attention to the finer details this season with a renewed focus on jewelry. London design graduates Georgia Kemball and “ SweetLimeJuice are key names Over the past year and a half to know when it comes to the we have been thinking of what new diktats for accessorising, we can offer our Menswear while we’re excited to introduce customer that sits outside of Crosby Studio Cerrucci, a brand that finds ready-to-wear. We wanted to inspiration in the capital’s music work on expanding our offering, and culture scene, too. Seb looking at lifestyle and home Brown’s contemporary take edits, providing product that is on signet rings are sure to be beyond ‘fashion’ and tapped headline pieces for our customers, into the wider culture. while Dear Letterman’s talismanic trinkets are for those looking for a more sentimental approach.

Fear of God

13 14 SELFRIDGES AW21 BRIEFING MENSWEAR

There’s much to get the customer coming through the The menswear buy at Selfridges door this season. Fear of God this season is redefining what will have its first space come constitutes streetwear, elevating September, in a prime location at it from the loungewear Selfridges London, while Prada, connotations to enter a sharper Bentgablenits and BAPE are just space that excites our customer some of the brands lining up to to reach for newness. Yet, it’s not transform the iconic Defender in enough to dress the part in 2021. the Designer Street Room. Instead, live the life courtesy of exciting launches that tow the line between art, culture and fashion, by snapping up pieces from Curves by Sean Brown and we’ll also play host to the first UK pop-up for Crosby Studio’s vibrant homewares. Here, expect to get up close and personal with Harry Nuriev’s zeitgeist-defining aesthetic that continues to blur the lines creatively.

SweetLimeJuice Curves by Sean Brown

We’re also playing close attention to the finer details this season with a renewed focus on jewelry. London design graduates Georgia Kemball and “ SweetLimeJuice are key names Over the past year and a half to know when it comes to the we have been thinking of what new diktats for accessorising, we can offer our Menswear while we’re excited to introduce customer that sits outside of Crosby Studio Cerrucci, a brand that finds ready-to-wear. We wanted to inspiration in the capital’s music work on expanding our offering, and culture scene, too. Seb looking at lifestyle and home Brown’s contemporary take edits, providing product that is on signet rings are sure to be beyond ‘fashion’ and tapped headline pieces for our customers, into the wider culture. while Dear Letterman’s talismanic trinkets are for those looking for a more sentimental approach.

Fear of God

13 14 SELFRIDGES AW21 BRIEFING CULTURE

Good

Min Hyun-Woo

Set Designer and Art Director Ibby Njoya has been commissioned to create a Nature window installation, at the corner of Orchard and Oxford Street. "I want people to dance and feel joy when they see Selfridges’ Window 20. The colours are different but come together to make something beautiful, it’s about movement, flow and our connection with Grows one another." he says. Selfridges is set to continue in its commitment to support and platform creative communities, Our 2021 creative theme Good Nature continues to when culture collides with respond to the seasons, with a lens on creativity. Good Nature this autumn. High summer is a celebration of the sun – and the Expect a special series of sense of hope, wonder and escapism it radiates. unexpected events that will further shift what our spaces mean to people. We’ll amplify our Selfridges cultural program through podcasts, digital content and documentaries. Visitors will find pleasure in Charlotte Taylor x Joe Mortell culture, creative expression and connectivity across our physical and digital stores. 15 16 SELFRIDGES AW21 BRIEFING CULTURE

Good

Min Hyun-Woo

Set Designer and Art Director Ibby Njoya has been commissioned to create a Nature window installation, at the corner of Orchard and Oxford Street. "I want people to dance and feel joy when they see Selfridges’ Window 20. The colours are different but come together to make something beautiful, it’s about movement, flow and our connection with Grows one another." he says. Selfridges is set to continue in its commitment to support and platform creative communities, Our 2021 creative theme Good Nature continues to when culture collides with respond to the seasons, with a lens on creativity. Good Nature this autumn. High summer is a celebration of the sun – and the Expect a special series of sense of hope, wonder and escapism it radiates. unexpected events that will further shift what our spaces mean to people. We’ll amplify our Selfridges cultural program through podcasts, digital content and documentaries. Visitors will find pleasure in Charlotte Taylor x Joe Mortell culture, creative expression and connectivity across our physical and digital stores. 15 16 SELFRIDGES AW21 BRIEFING CULTURE

Not set on just allowing our interior spaces to act as creative canvases for the world’s most dynamic creatives, the Birmingham store is set to transform into a large-scale temporary public art installation by Osman Yousefzada. Entitled Infinity Pattern 1, the structure by the Birmingham- born multidisciplinary artist is set to wrap around Selfridges to transform the city’s skyline with a striking colour palette of pink and black, worked in a tessellated sequence. The artwork will see Yousefzada, the son of Aghani and Pakistani immigrant parents, merge autobiographical elements with a narrative that will reflect on Birmingham’s past and present, exploring issues of race, labour and migration and a prosperous idea of a world without borders. Yousefzada’s work is a part Infinity Pattern 1 of Selfridges long-standing commitment to support creativity in the cities that host our stores, our customers and our values.

Osman Yousefzada at Selfridges Birmingham

17 18 SELFRIDGES AW21 BRIEFING CULTURE

Not set on just allowing our interior spaces to act as creative canvases for the world’s most dynamic creatives, the Birmingham store is set to transform into a large-scale temporary public art installation by Osman Yousefzada. Entitled Infinity Pattern 1, the structure by the Birmingham- born multidisciplinary artist is set to wrap around Selfridges to transform the city’s skyline with a striking colour palette of pink and black, worked in a tessellated sequence. The artwork will see Yousefzada, the son of Aghani and Pakistani immigrant parents, merge autobiographical elements with a narrative that will reflect on Birmingham’s past and present, exploring issues of race, labour and migration and a prosperous idea of a world without borders. Yousefzada’s work is a part Infinity Pattern 1 of Selfridges long-standing commitment to support creativity in the cities that host our stores, our customers and our values.

Osman Yousefzada at Selfridges Birmingham

17 18 SELFRIDGES AW21 BRIEFING FOOD & HOME

The London Foodhall introduces sensory experiences to entice Selfridges opens its doors with customers. Upgrade your morning brew with Roasting Plant’s single- the latest grocery essentials and origin coffee, roasted and ground enterprising food innovators both on site and in sight, flying to bring an unrivalled sense of across the concourse to bring flavour to the Foodhall, certifying a sense of theatre to the ritual. Coffee in hand, a new bakery The Selfridges Pop Up Kitchen, it as a one-stop gastro outpost. destination will offer fresh bakes a launch pad for exciting new With Project Earth commitments that are as much of a must have dishes and the best street food in front of mind, a curation of as a Fendi Baguette found at the the capital, introduces Juici Jerk. natural wines, all sourced from side of the London store. Brothers Jarrell and Troy Johnson are set to serve up their enigmatic expert purveyors, leans into Roasting Plant take on contemporary Caribbean the vogue for biodynamic and cuisine, which is sure to attract organic bottles. cult followers and new fans to experience the brothers’ flavours, in store from August. Selfridges presses refresh on its in- store restaurant scene, with new “ destinations for friends to reunite Selfridges together and be inspired. Building on the established reputation of presses the Brasserie of Light and Alto by refresh on San Carlo, a pioneering plant- based restaurant is set to launch its in-store in September, leaning into the Food & restaurant Good Nature campaign with planet-friendly fare at its finest. scene And by the end of the year, the fourth floor restaurant space will be transformed to house new-to- Selfridges food enterprises that Juici Jerk pack as much flavour as they do a joyful approach to food. Home Natural wines 19 20 SELFRIDGES AW21 BRIEFING FOOD & HOME

The London Foodhall introduces sensory experiences to entice Selfridges opens its doors with customers. Upgrade your morning brew with Roasting Plant’s single- the latest grocery essentials and origin coffee, roasted and ground enterprising food innovators both on site and in sight, flying to bring an unrivalled sense of across the concourse to bring flavour to the Foodhall, certifying a sense of theatre to the ritual. Coffee in hand, a new bakery The Selfridges Pop Up Kitchen, it as a one-stop gastro outpost. destination will offer fresh bakes a launch pad for exciting new With Project Earth commitments that are as much of a must have dishes and the best street food in front of mind, a curation of as a Fendi Baguette found at the the capital, introduces Juici Jerk. natural wines, all sourced from side of the London store. Brothers Jarrell and Troy Johnson are set to serve up their enigmatic expert purveyors, leans into Roasting Plant take on contemporary Caribbean the vogue for biodynamic and cuisine, which is sure to attract organic bottles. cult followers and new fans to experience the brothers’ flavours, in store from August. Selfridges presses refresh on its in- store restaurant scene, with new “ destinations for friends to reunite Selfridges together and be inspired. Building on the established reputation of presses the Brasserie of Light and Alto by refresh on San Carlo, a pioneering plant- based restaurant is set to launch its in-store in September, leaning into the Food & restaurant Good Nature campaign with planet-friendly fare at its finest. scene And by the end of the year, the fourth floor restaurant space will be transformed to house new-to- Selfridges food enterprises that Juici Jerk pack as much flavour as they do a joyful approach to food. Home Natural wines 19 20 SELFRIDGES AW21 BRIEFING FOOD & HOME

Magniberg

After too long not being the If one group of people appear case, we’re excited to make our to have been most inspired by homes simply our home once time spent at home over the last again. We’ve invited a whole new 12 months, it’s fashion designers. host of enlivening interior brands We’re excited to bring those “ into the store to enable us to labels beloved in our wardrobe It's time to enjoy celebrate the joy a well-dressed and cosy up on the sofa in their home can bring. Magniberg’s new interior introductions as the our spaces, and Egyptian cotton bed sheets are a season unfolds. From Erdem’s fastpass to a restful night’s sleep, cashmere blankets to Christopher Selfridges has more while Casa by Paboy’s cult frill-trim Kane’s natty More Joy pieces, than a few tempting cushions in a rainbow of shades by way of former Gucci designer make getting up to peruse your George Erdei’s ’70s-inspired tricks in its arsenal to surroundings an occasion in itself. cushions and By Walid’s signature make this a reality Project Earth-approved Kana antique textiles worked over London is the perfect finishing covetable home accessories, touch for those returning dinner fashion is more than finding a parties, as is Ottelenghi’s Serax place in the home. collaboration that, much like the chef’s way with flavour, brings a table to life. It's time to enjoy our spaces, and Selfridges has more Gergei Erdei than a few tempting tricks in its arsenal to make this a reality.

21 22 SELFRIDGES AW21 BRIEFING FOOD & HOME

Magniberg

After too long not being the If one group of people appear case, we’re excited to make our to have been most inspired by homes simply our home once time spent at home over the last again. We’ve invited a whole new 12 months, it’s fashion designers. host of enlivening interior brands We’re excited to bring those “ into the store to enable us to labels beloved in our wardrobe It's time to enjoy celebrate the joy a well-dressed and cosy up on the sofa in their home can bring. Magniberg’s new interior introductions as the our spaces, and Egyptian cotton bed sheets are a season unfolds. From Erdem’s fastpass to a restful night’s sleep, cashmere blankets to Christopher Selfridges has more while Casa by Paboy’s cult frill-trim Kane’s natty More Joy pieces, than a few tempting cushions in a rainbow of shades by way of former Gucci designer make getting up to peruse your George Erdei’s ’70s-inspired tricks in its arsenal to surroundings an occasion in itself. cushions and By Walid’s signature make this a reality Project Earth-approved Kana antique textiles worked over London is the perfect finishing covetable home accessories, touch for those returning dinner fashion is more than finding a parties, as is Ottelenghi’s Serax place in the home. collaboration that, much like the chef’s way with flavour, brings a table to life. It's time to enjoy our spaces, and Selfridges has more Gergei Erdei than a few tempting tricks in its arsenal to make this a reality.

21 22 SELFRIDGES AW21 BRIEFING SERVICES

Services

Even in its opening weeks, 2021 proved itself to be a year like no other. With the doors to all the Selfridges stores closed, the year began with a need for us to search for a renewed sense of self to understand how we, and in particular the experiential nature that Dior at Alto we know our customers love from us, could carry on through these trying times. Soon, customers were invited to virtual appointments to try on pieces from When the time to reopen the Experience is core to Selfridges the Gucci x The North Face Corner Shop and Mother’s stores finally arrived, it was these for the year ahead, with over Day was that little more special with experience special, experiential additions 50 options available for our boxes packed full of special touches. that carried through into bricks customers to come and enjoy, and mortar opportunities. whether that’s a tailor-made Soulcycle arrived on the Mews wedding day, a magical FAO at Selfridges London, al fresco Schwartz shopping trip, or even dining on the roof became one a private skate lesson. Gifting is of the capital’s most coveted big news across the year and Selfridges“ reservations to secure and we anticipate that people won't we launched the Experience wait until the end of the year to is more than Concierge in London, with treat loved ones, or themselves. a shop as it outposts in Manchester and Expect to notice a response to Birmingham set to arrive by the this with our edits for 2021, and continues to end of the year. the launch of our Experience Concierge in Manchester and change the Birmingham. Christmas will also way you see the welcome return of the Elfridges, to ensure that gifts are approach chosen with a knowing, extra- how you buy special service. Experience Concierge

23 Soulcycle 24 SELFRIDGES AW21 BRIEFING SERVICES

Services

Even in its opening weeks, 2021 proved itself to be a year like no other. With the doors to all the Selfridges stores closed, the year began with a need for us to search for a renewed sense of self to understand how we, and in particular the experiential nature that Dior at Alto we know our customers love from us, could carry on through these trying times. Soon, customers were invited to virtual appointments to try on pieces from When the time to reopen the Experience is core to Selfridges the Gucci x The North Face Corner Shop and Mother’s stores finally arrived, it was these for the year ahead, with over Day was that little more special with experience special, experiential additions 50 options available for our boxes packed full of special touches. that carried through into bricks customers to come and enjoy, and mortar opportunities. whether that’s a tailor-made Soulcycle arrived on the Mews wedding day, a magical FAO at Selfridges London, al fresco Schwartz shopping trip, or even dining on the roof became one a private skate lesson. Gifting is of the capital’s most coveted big news across the year and Selfridges“ reservations to secure and we anticipate that people won't we launched the Experience wait until the end of the year to is more than Concierge in London, with treat loved ones, or themselves. a shop as it outposts in Manchester and Expect to notice a response to Birmingham set to arrive by the this with our edits for 2021, and continues to end of the year. the launch of our Experience Concierge in Manchester and change the Birmingham. Christmas will also way you see the welcome return of the Elfridges, to ensure that gifts are approach chosen with a knowing, extra- how you buy special service. Experience Concierge

23 Soulcycle 24 SELFRIDGES AW21 BRIEFING 25 Brand List Alessi Alessandra Rich Alemais Aldo Alchemist Albert Menes Alain Mikli AKT Akira Naka Akashi-Tai Aiaiai Agrapart EtFils Agolde Agnes Sandahl Agent Provocateur AG Aftershokz Afrotouch Design Aesop Aeron Aerolatte Aerin Aduna Adidas Y3 Adidas Stella Adidas Statement Adidas Performance Adidas Originals Mccartney Adidas byStella Adidas Ader Error Aden +Anais Actiph Act N1 Acqua DiParma A-COLD-WALL* Acne Studios Ace Tea Ace OfSpades Acala Absolut Ableforth's Aberlour Abelha Aarke AAPE A BetterFeeling A BathingApe 8 OtherReasons 79hour 7 ForAllMankind 7 DaysActive 64 Audio 5ive Oil 3x1 360 Cashmere 3.1 PhillipLim 24 Bottles 19-69 1882 xBethanGray 1839 Honey 16 Arlington 111SKIN 10seiotto 1017 ALYX 9SM 032c 1882 424 Aquis Aquazzura Aquaplay Aquanova Aquabeads Appleton Apm Monaco Aperol Aperitif &Digestif Aoyama FlowerMarket Anya Hindmarch Anxt Antica Formula Anthony Anova Anni Lu Anna Quan Anna NybyRablabs Anna Jones Anna +Nina Ann Demeulemeester Anissa Kermiche Anine Bing Animal Antics Angostura Andson Android Homme Andriotis Andre Dezat Andion Andersson Bell Andersons Andante And Sisters Ancuta Sarca Ancient Greek Sandals Ancient +Brave Anastasia BeverlyHills Ananda's Amy Lynn Amouroud Amouage Amiri Wolford Amina Muaddix Amina Muaddi Amika American Tourister American Madness Acumen American Crew AMBUSH Amarula Alyx Alsace Alpha-H Alphabet Bags Alpha Industries Alo Yoga Allsorted AllSaints All Fenix Alix NYC Alighieri Alice Peto Alice &Olivia Alexandra Miro Alexander Wang Alexander McQueen

Balmain Ballarini Balenciaga Bala Bakehouse Baijiu Bags OfEthics Baddest SkateShop Baci Baccarat Baby Shark Baby Annabell ba&sh b.tempt'd Azzedine Alaia Azada A-Z Ayame Aya Muse Axia Axel Arigato Awake Organics Awake Avenir Aveda Austria Australia Aune Augustinus Bader Audioquest Audeze Auchentoshan Aubade Au Collection Attirecare Attico ATM Atkinsons Atelier Cologne ASUS Astrid &Miyu Astley Clarke Astell &Kern Assembly Coffee Ass Kickin Ass Blaster Aspinal OfLondon Ask MummyDaddy Asics Ash Asceno Artisan St Artisan duChocolat Arthur Price Art Muria Art Dealer Aromatica Arnette Armani Armagnac Arizona Love etCouleurs Argile Argentina Areaware Area Ardbeg Arc'teryx Archipelago Arabica

Biocol Labs Bio Synergy Bio &Me Billionaire BoysClub Billecart Salmon Billabong xSaltyBlonde Bigjigs Bigi Cravatte Bianca Saunders Bialetti Beyond Retro Beyl Bevza Bethany Williams Betakut Bertie Bees Bermondsey Street Bermondsey Bepi Tosolini Benton Benoit Lahaye Benetton Benefit Belvedere Beluga Belstaff Belly ButtonDesigns Bella Freud Bella Dahl Bell &Ross Bel-Air Athletics Beier Begg xCo Before Breakfast Beer &Cider Bed OfNails Bec &Bridge Beautyblender Beautybio Beauty Kubes Beauty Bakerie Beauty &Go Beaudiani Beatrice Jenkins Bea Bongiasca Be@rbrick Bdk Parfums Baxter OfCalifornia Baume &Mercier Batman Bateel Bassike Bass Weejuns Barts Al Barrie Baron DeSigognac Barker Barkan Barista &Co Bare Minerals Barbour Barbie Barbaresco Produttori BAPE Baobab Bao IsseyMiyake Banwood Bang &Olufsen Balvenie

Black Cork Garcon Black+Blum Black MaskCompany Blanca Studio Blake Kuwahara Bleach Blancpain Blomus Bleusalt Blueair Blopens Bluemarble Bluebella Victorious Boadicea the Bob &Blossom Board Games Bodas Bobbi Brown Bodum Bodegas Lorca Bohns Bogobrush Bollinger Bolin Webb Bon Parfumeur Bombay Sapphire Boneco Bond No.9 Booja Bonnie Mob Bordelle Bordeaux Bose DeNor Borgo Boss Boska Bottega Boss byHugo Boucheron Bottega Veneta Bourbon Boucleme Bowmore Bowers &Wilkins Boy Smells Boy London Brandon Blackwood BOYY Braun Brandy Bravado TheLabel Bravado Designs Breitling Breguet Breathe

Biossance Bioeffect Birkenstock Bird Biscuits Biscuiteers Bitter Truth Bisol Bjorg Jewellery Bjorg Bizkot Black CommeDes Borg Bjorn

Cariuma Carioca WIP Carhartt Roasters Caravan Coffee Caran D'ache Caramel Cape Mentelle Cantino Terlano Canopy Plants Canon Candy Kittens Candy Candice Cuoco Canada Goose Canada Camut Campfire Audio Camper Camilla AndMarc Cambridge Gin Preston Calvin KleinxHeron Calvin Klein Calpak Calle DelMar Call ItSpring Caia Candle Caffarel Cadbury Byredo Bybi Beauty By Wishtrend By Walid By Terry By Nouck By Far Bvlgari Buveur Butlers Business &Pleasure Co. Bushmills Burlington Burgundy Burberry Bunnies ByTheBay Bumblezest Bumble & Buly 1803 Build Your OwnRC Bugatti TraceBuffalo Bucherer FineJewellery Pre Owned Bucherer Certified Bruno Rocca Brunello Cucinelli Bruichladdich Broste Bronzie Brogger Briscoe's Briottet Brio Brinkhaus Brindisa Briggs &Riley Brics Bremont

Christophe Robin Christofle Christian Louboutin Christian Dior Chopard Chocolate Chocolarder Choc On Choc Affair Chloe Baines Chloe Chivas Regal Chinti AndParker Chilewich Chile Chie Mihara Chia HungSu Chi London Cheshire &Wain Chef'n Che Chaumet Chateau Musar Lagnet Chateau Moulinde Chateau Marsyas Rondillon Chateau Dauphine Chase Chartogne Taillet Charlotte Tilbury Charlotte Knowles Charles Heidsieck Charbonnel etWalker Chapel Down Chantelle Chanel Champion Champagne Chalk Jewellery Cha Iracema CGD London Central 23 CELINE Cecilie Bahnsen CD Femme CBD Performance Cave Club Caudalie Catinella Catherine Osti Castore Castello DelTerricio Castaner Casdon Casamigos Casall Casablanca Casa Valduga Casa Raki Carvela Comfort Carvela Cartwright &Butler Cartier Carrs OfSheffield Carrera Caroline Gardner Carolina Herrera Carl FBucherer

Cote D'or CosRX Cosmydor Cosabella Corsair Corneliani Corkcicle Cordova Coravin Copic Ciao Coole Swan Cookplay Converse Conte Collalto Preserves Condiments & Completedworks Compass Box COMO Common Projects Shirt Comme DesGarcons PLAY Comme DesGarcons HommePlus Comme DesGarcons Comme DesGarcons Commando Comfort Zone Combekk Homeware Colville Columbia Sportwear Standard Colorful Collonil Collina Strada Cole Haan Cold Wall Cointreau Cognac Coffee Cocomelon Cocoba Coco deMer Coco Chocolatier Coco &Eve Cocchi Coach Cloudy Bay Cloudnola Cloud Nine Clothsurgeon Clinique Cleo Joffre Cleer Clearspring Claudie Pierlot Clarks Originals Clarks Clarins CK Jeans CK Home Citizens OfHumanity Ciroc Cire Trudon Cipriani Churchill's Church Chrome Hearts Christopher Esber

DKNY DJI Djeco Dizziak Disney Princess Disney Diptyque Diplomatico Dior Backstage Dior Dion Lee Dinoski Digby Diesel Dickies Diane Von Furstenberg Devotion Devialet Deva Designs Dempsey Desmond And Derwent Dermalogica Derek Rose Denon Demobaza Delsey Charcuterie Deli Farm Delamain Del Maguey Deiji Studios Deadwood De Beers Daylesford David Koma Daumas Gassac Daphine Daniel Wellington Daniel Pollitt Daniel Arsham Dalmore Daily Paper Da'bomb D.S. &Durga Cygnett Curve Cupsmith Culti Cult Vinegar Cult Gaia Cuisinart Crystal HeadVodka Crystal Haze Cru8 CRU Kafe Cross Crosbies Croft Creed Create ATreat Crane Cookware Craig Green C.P. Company Cox &Co Courvoisier Counting Stars Cotton Citizen Cotswold Cotopaxi BRAND LIST 26

SELFRIDGES AW21 BRIEFING 25 Brand List Alessi Alessandra Rich Alemais Aldo Alchemist Albert Menes Alain Mikli AKT Akira Naka Akashi-Tai Aiaiai Agrapart EtFils Agolde Agnes Sandahl Agent Provocateur AG Aftershokz Afrotouch Design Aesop Aeron Aerolatte Aerin Aduna Adidas Y3 Adidas Stella Adidas Statement Adidas Performance Adidas Originals Mccartney Adidas byStella Adidas Ader Error Aden +Anais Actiph Act N1 Acqua DiParma A-COLD-WALL* Acne Studios Ace Tea Ace OfSpades Acala Absolut Ableforth's Aberlour Abelha Aarke AAPE A BetterFeeling A BathingApe 8 OtherReasons 79hour 7 ForAllMankind 7 DaysActive 64 Audio 5ive Oil 3x1 360 Cashmere 3.1 PhillipLim 24 Bottles 19-69 1882 xBethanGray 1839 Honey 16 Arlington 111SKIN 10seiotto 1017 ALYX 9SM 032c 1882 424 American Crew AMBUSH Amarula Alyx Alsace Alpha-H Alphabet Bags Alpha Industries Alo Yoga Allsorted AllSaints All Fenix Alix NYC Alighieri Alice Peto Alice &Olivia Alexandra Miro Alexander Wang Alexander McQueen Aquis Aquazzura Aquaplay Aquanova Aquabeads Appleton Apm Monaco Aperol Aperitif &Digestif Aoyama FlowerMarket Anya Hindmarch Anxt Antica Formula Anthony Anova Anni Lu Anna Quan Anna NybyRablabs Anna Jones Anna +Nina Ann Demeulemeester Anissa Kermiche Anine Bing Animal Antics Angostura Andson Android Homme Andriotis Andre Dezat Andion Andersson Bell Andersons Andante And Sisters Ancuta Sarca Ancient Greek Sandals Ancient +Brave Anastasia BeverlyHills Ananda's Amy Lynn Amouroud Amouage Amiri Wolford Amina Muaddix Amina Muaddi Amika American Tourister American Madness Acumen

Balmain Ballarini Balenciaga Bala Bakehouse Baijiu Bags OfEthics Baddest SkateShop Baci Baccarat Baby Shark Baby Annabell ba&sh b.tempt'd Azzedine Alaia Azada A-Z Ayame Aya Muse Axia Axel Arigato Awake Organics Awake Avenir Aveda Austria Australia Aune Augustinus Bader Audioquest Audeze Auchentoshan Aubade Au Collection Attirecare Attico ATM Atkinsons Atelier Cologne ASUS Astrid &Miyu Astley Clarke Astell &Kern Assembly Coffee Ass Kickin Ass Blaster Aspinal OfLondon Ask MummyDaddy Asics Ash Asceno Artisan St Artisan duChocolat Arthur Price Art Muria Art Dealer Aromatica Arnette Armani Armagnac Arizona Love etCouleurs Argile Argentina Areaware Area Ardbeg Arc'teryx Archipelago Arabica Biocol Labs Bio Synergy Bio &Me Billionaire BoysClub Billecart Salmon Billabong xSaltyBlonde Bigjigs Bigi Cravatte Bianca Saunders Bialetti Beyond Retro Beyl Bevza Bethany Williams Betakut Bertie Bees Bermondsey Street Bermondsey Bepi Tosolini Benton Benoit Lahaye Benetton Benefit Belvedere Beluga Belstaff Belly ButtonDesigns Bella Freud Bella Dahl Bell &Ross Bel-Air Athletics Beier Begg xCo Before Breakfast Beer &Cider Bed OfNails Bec &Bridge Beautyblender Beautybio Beauty Kubes Beauty Bakerie Beauty &Go Beaudiani Beatrice Jenkins Bea Bongiasca Be@rbrick Bdk Parfums Baxter OfCalifornia Baume &Mercier Batman Bateel Bassike Bass Weejuns Barts Al Barrie Baron DeSigognac Barker Barkan Barista &Co Bare Minerals Barbour Barbie Barbaresco Produttori BAPE Baobab Bao IsseyMiyake Banwood Bang &Olufsen Balvenie

Breitling Breguet Breathe Bravado TheLabel Bravado Designs Braun Brandy Brandon Blackwood BOYY Boy Smells Boy London Bowmore Bowers &Wilkins Bourbon Boucleme Boucheron Bottega Veneta Bottega Boss byHugo Boss Boska Bose DeNor Borgo Bordelle Bordeaux Booja Bonnie Mob Boneco Bond No.9 Bon Parfumeur Bombay Sapphire Bollinger Bolin Webb Bohns Bogobrush Bodum Bodegas Lorca Bodas Bobbi Brown Bob &Blossom Board Games Victorious Boadicea the Bluemarble Bluebella Blueair Blopens Blomus Bleusalt Bleach Blancpain Blanca Studio Blake Kuwahara Black+Blum Black MaskCompany Black Cork Garcon Black CommeDes Borg Bjorn Jewellery Bjorg Bizkot Bitter Truth Bisol Biscuits Biscuiteers Birkenstock Bird Biossance Bioeffect

Bucherer Certified Bruno Rocca Brunello Cucinelli Bruichladdich Broste Bronzie Brogger Briscoe's Briottet Brio Brinkhaus Brindisa Briggs &Riley Brics Bremont Cariuma Carioca WIP Carhartt Roasters Caravan Coffee Caran D'ache Caramel Cape Mentelle Cantino Terlano Canopy Plants Canon Candy Kittens Candy Candice Cuoco Canada Goose Canada Camut Campfire Audio Camper Camilla AndMarc Cambridge Gin Preston Calvin KleinxHeron Calvin Klein Calpak Calle DelMar Call ItSpring Caia Candle Caffarel Cadbury Byredo Bybi Beauty By Wishtrend By Walid By Terry By Nouck By Far Bvlgari Buveur Butlers Business &Pleasure Co. Bushmills Burlington Burgundy Burberry Bunnies ByTheBay Bumblezest Bumble & Buly 1803 Build Your OwnRC Bugatti TraceBuffalo Bucherer FineJewellery Pre Owned

Christophe Robin Christofle Christian Louboutin Christian Dior Chopard Chocolate Chocolarder Choc On Choc Affair Chloe Baines Chloe Chivas Regal Chinti AndParker Chilewich Chile Chie Mihara Chia HungSu Chi London Cheshire &Wain Chef'n Che Chaumet Chateau Musar Lagnet Chateau Moulinde Chateau Marsyas Rondillon Chateau Dauphine Chase Chartogne Taillet Charlotte Tilbury Charlotte Knowles Charles Heidsieck Charbonnel etWalker Chapel Down Chantelle Chanel Champion Champagne Chalk Jewellery Cha Iracema CGD London Central 23 CELINE Cecilie Bahnsen CD Femme CBD Performance Cave Club Caudalie Catinella Catherine Osti Castore Castello DelTerricio Castaner Casdon Casamigos Casall Casablanca Casa Valduga Casa Raki Carvela Comfort Carvela Cartwright &Butler Cartier Carrs OfSheffield Carrera Caroline Gardner Carolina Herrera Carl FBucherer

Cote D'or CosRX Cosmydor Cosabella Corsair Corneliani Corkcicle Cordova Coravin Copic Ciao Coole Swan Cookplay Converse Conte Collalto Preserves Condiments & Completedworks Compass Box COMO Common Projects Shirt Comme DesGarcons PLAY Comme DesGarcons HommePlus Comme DesGarcons Comme DesGarcons Commando Comfort Zone Combekk Homeware Colville Columbia Sportwear Standard Colorful Collonil Collina Strada Cole Haan Cold Wall Cointreau Cognac Coffee Cocomelon Cocoba Coco deMer Coco Chocolatier Coco &Eve Cocchi Coach Cloudy Bay Cloudnola Cloud Nine Clothsurgeon Clinique Cleo Joffre Cleer Clearspring Claudie Pierlot Clarks Originals Clarks Clarins CK Jeans CK Home Citizens OfHumanity Ciroc Cire Trudon Cipriani Churchill's Church Chrome Hearts Christopher Esber

DKNY DJI Djeco Dizziak Disney Princess Disney Diptyque Diplomatico Dior Backstage Dior Dion Lee Dinoski Digby Diesel Dickies Diane Von Furstenberg Devotion Devialet Deva Designs Dempsey Desmond And Derwent Dermalogica Derek Rose Denon Demobaza Delsey Charcuterie Deli Farm Delamain Del Maguey Deiji Studios Deadwood De Beers Daylesford David Koma Daumas Gassac Daphine Daniel Wellington Daniel Pollitt Daniel Arsham Dalmore Daily Paper Da'bomb D.S. &Durga Cygnett Curve Cupsmith Culti Cult Vinegar Cult Gaia Cuisinart Crystal HeadVodka Crystal Haze Cru8 CRU Kafe Cross Crosbies Croft Creed Create ATreat Crane Cookware Craig Green C.P. Company Cox &Co Courvoisier Counting Stars Cotton Citizen Cotswold Cotopaxi BRAND LIST 26

SELFRIDGES AW21 BRIEFING BRAND LIST

DNM Club & Beloved Emporio Armani FGTEEV Gergei Erdei Hades Hood Ceramics Jacquemus Kid Super Larmandier Bernier Do Vale Meao Energizer Filling Pieces Germany Haeckels Hot Futures Jacques Picard Kids Concept Larq Doers Of London English Tea Shop Filotea Pasta GHD Hai Hot Sauces Jacquesson Kiehl's Larsson & Jennings Dom Perignon Envion Final Audio Design Ghibli Hama Hotch Potch Jade Swim Kilian L'artisan Parfumeur Domaine Gerovassilou Equitare Fiona Cairns Gia Couture Hamilton Hothair Jaeger-LeCoultre Kilner Last Straw Domaine Jasmin Erborian Fiorucci Gianvito Rossi Hande Hotwheels James Perse Kimai Laudemio Frescobaldi Domaine Les Pallieres Erdem First Aid Beauty Gimber Handle Hourglass Jameson Kin Nutrition Launer Domaine Ott ERL Fiskars Gin Hanky Panky House Of Dorchester Jarre Kind Bag Laura Mercier Domaine Oudin Ermanno Gallamini Fit Delis Gina Hanro House Of Sunny Jasper Conran @ Kinetic Sand Laura's Confectionery Domecq Ermenegildo Zegna Fitbit Ginger Ray Hanz De Fuko HSTRY x C2A Wedgwood Kintails Laurastar Dora Larsen Escentric Molecules Five Dollar Shake Gio Bagnara Happi Hublot Jayjun Kinto Lauren Ralph Lauren Dore Dore Esfolio Flare Giorgio Armani Happy Plugs Huda Beauty JBL Kitchenaid Laurent Perrier Dorset Salt Essential Fleur Du Mal Girard-Perregaux Happy Socks Hugo Jelly Belly Klairs Lavish Alice Dr Dennis Gross Estate Tea Co Flik Flak Girlfriend Collective Hario Hugo Boss Jellycat Klevering Lay-N-Go Skincare Esteban Floral Street Gisou Harmony Huishan Zhang Jennifer Gibson Klipsch Lazul Dr Jart+ Estee Lauder Floris Giuliva Heritage Harmur Humade Jewellery Kloris Le Creuset Dr Martens Ester Kubisz Flyte Giuseppe Giusti Hasselblad Humble Warrior Jeroboam Knomo Le Feu Dr Sebagh Etat Libre D'orange Foamie Giuseppe Zanotti Hatchimals Hungry Caterpillar Jersey Hemp Koko Kanu Le Gramme Dr Wills Eton Focal Givenchy Hatley Hunter Jets By Jessika Allen Kokoa Collection Le Kasha Dr. Barbara Sturm Etro Fog Glamglow Hatton Labs Hunter Gather Jiggy Koleda Le Labo Dr. Kerklaan Etudes Fog x Essentials Glenfarclas Havaianas Hunza G Jimmy Choo Koniks Tail Le Specs Therapeutics Eugenia Kim Fonseca Glenfiddich Havana Hurom Jitrois Kooshoo Le Toy Van Dr. Martens Eve Lom For The Ages Glengoyne Hay Husk & Honey Jlab Kooyong Leap Frog Dress Up Eversfield Organic Foreo Glenlivet Hayo'u Huxley Jo Malone London Koral Leapfrog Dries Van Noten Evisu Form Glenmorangie Healthspan Hype Joah Brown Kosher Lebanon Drinkmate Evolve Skateboards Fornasetti Global Heating & Plumbing Hype Rugs Joanna Buchanan Kraken Leblon Delienne Drinks Evy Technology FOUR:FIFTEEN.AM Glow Bar London I Genietti Joanna Laura Krost Lego Dsired Ex Nihilo FPM - Fabbrica Go Travel Heavenly by Icebreaker Constantine Krug Leica Dsquared2 Experimental Perfume Pelletterie Milano Godiva Schottinger Ichendorf John Smedley Ksubi Leksands Dsquared2 Acc Club Fragrance Du Bois Goldbergh Hedene ID Sarrieri Johnnie Walker Kurt Geiger London Lekue Dualit Extrem Puro Frama Golden Goose Heidi Klein Ienki Ienki Johnstons Kusmi Tea Lele Sadoughi Dukes Cupboard Extremadura Frame Golden Grind Heidi Klum Intimates If You Care Jolly Rancher Kuvings Lelli Kelly Dundas Eyeko France Goldfield & Banks Heidsieck Iittala Jonathan Adler Kvadrat Lelo Dune F. Hammann Frank Body Goli Heist Studios Ikawa Jordan Kwai Fee Leonor Greyl Duppy Faber Castell Frankie Shop Gonnelli 1585 Hello Day Il Gusto Jose Cuervo Kylie by Kylie Jenner Leopold Gourmel Duux Fable Yoga Frankies Bikinis Gonzalez Byass Hello Panda Illamasqua Jose Eber L.O.L. Surprise Les Girls Les Boys Dyson Fabric Flavours Frapin Good American Helmut Lang Illy Joseph La Bouche Rouge Paris Les Jardins De La Earl Of East Face Gym Frederic Malle Good Citizens Hendricks I'm A Girly Joseph Joseph La Collection Comtesse Eastpak Face Halo Free People Good Hemp Hennessy Impression Originale Joules La Credenza Les Ottomans EB Denim Factory Records Freitag Good News Henriette von Indie Lee Jugetsudo La Detresse Les Tien Ebbets Field Flannels Fail Fix French Girl Goodio Grunberg Ingersoll Juliette Has A Gun La Fee Lesyanebo Eberjey Faith In Nature Frenckenberger Goodwaste Henschke Initio Junghans La Giaretta Levis E-Cloth Faithfull The Brand Frescobol Carioca Gopro Herboo Inked by Dani Junya Watanabe La Maison Couture Lexon Eco Glitter Falke Frogs Leap Goslings Herby Box Innermost Jusbox La Mer LG Eco Your Skin Falke Ergonomic Sport Frozen II Gosset Hermes Innocent Bones Just Don La Molina Liewood Edas System Fudge Kitchen Grace Hermina Athens Inside Out Denim JW Anderson La Pavoni Life Armour Eddingtons Fantasie Fujifilm Grace & Green Herno Interstate K + M La Perla Lightstim Edge Of Ember FAO Christmas Fulton Grace Souky Heron Preston Irish Whisky K Way La Pochette Ligne Blanche Edinburgh Tea & FAO Plush Funko Graf Von Faber-Castell Herradura Irobot Kaabo La Prairie Lime Crime Coffee FAO Schwarz Furleigh Graham's Herschel Supply Co Isabel KAH La Sablesienne Lind Dna Edmond Fallot FAO Schwarz Discovery Furreal Grass & Co Herve Leger Isabel Benenato Kalda La Soula Linda Farrow Egyptian Magic FAO Schwarz Sharper Fusalp Gravity Hestra Isabel Marant Kana London Labrum London Lindt Eleanor Stuart Image Gabriela Coll G Grecious Higher Nature Isabel Marant Etoile Kangol Lack Of Color Link Nutrition Electric Ink Far Afield Gabriela Hearst Greece Highland Isake Karaway Bakery Lacoste Lipault Elephant & Bamboo Farai London Gaggia Green Toys Hillier Bartley Islay Kassl Editions Ladenac Liquer Elephant Gin Farhi Galvan Greenfibres HiP Chocolate Isle Of Paradise Kate Spade New York Laduree Liquiproof Eleventy Farmassis+ Ganni Greenfield Collection Hive Issey Miyake Katie Leamon Lady A Liquitex Eliou Farrahs Ganor Dominic Grenson HO HO COCO Issey Miyake x United Kazvare Made It Lagavulin Lisa Marie Fernandez Elixseri Farryn Amber Garden Glory Grey Goose Hofats Nude Kedem Lalique Lish Elizabeth D Bakes Farsali Garden Trading Grind Holdsworth IT Cosmetics Keel Lancaster Litkovskaya Ellis Faas Fashion Forms Gauge81 Grlfrnd Holzweiler Italy KENZO Lancer Little Herbs Emanuele Bicocchi Fatboy GCDS Gruffalo Hom It's A 10 Haircare Kepler Lancome Little Live Pets Ember Fear Of God Geneva Grumpy Mule Homme Plisse Issey Ivan Clothing Kevyn Aucoin Laneige Little Pod Emilio Pucci Fekkai Gentle Monster G-Star Miyake IWC Schaffhausen KG by Kurt Geiger Lano Little Tikes Emily Carter Fela & Friends Georg Jensen Gucci Honey IXXI KG Kurt Geiger Lanson Little Yolke Emma Hardie Felicetti Georganics Guerlain Honeywell Biscuit Co IZIPIZI Khaite Lanvin Littlesmith Emma Pake Fendi Geosmartpro Gusbourne Honna J Brand Khali Min Laphroaig Live The Process Emmi FENTY Geox H A Designs Honor The Gift J Fery Kickers Lapp The Brand Livia's Empire Ears Fermob Gerard Boulay Haculla Hood By Air Jack Daniels Kid Made Modern Lara & Ollie Livincool 27 28 SELFRIDGES AW21 BRIEFING BRAND LIST

DNM Club & Beloved Emporio Armani FGTEEV Gergei Erdei Hades Hood Ceramics Jacquemus Kid Super Larmandier Bernier Do Vale Meao Energizer Filling Pieces Germany Haeckels Hot Futures Jacques Picard Kids Concept Larq Doers Of London English Tea Shop Filotea Pasta GHD Hai Hot Sauces Jacquesson Kiehl's Larsson & Jennings Dom Perignon Envion Final Audio Design Ghibli Hama Hotch Potch Jade Swim Kilian L'artisan Parfumeur Domaine Gerovassilou Equitare Fiona Cairns Gia Couture Hamilton Hothair Jaeger-LeCoultre Kilner Last Straw Domaine Jasmin Erborian Fiorucci Gianvito Rossi Hande Hotwheels James Perse Kimai Laudemio Frescobaldi Domaine Les Pallieres Erdem First Aid Beauty Gimber Handle Hourglass Jameson Kin Nutrition Launer Domaine Ott ERL Fiskars Gin Hanky Panky House Of Dorchester Jarre Kind Bag Laura Mercier Domaine Oudin Ermanno Gallamini Fit Delis Gina Hanro House Of Sunny Jasper Conran @ Kinetic Sand Laura's Confectionery Domecq Ermenegildo Zegna Fitbit Ginger Ray Hanz De Fuko HSTRY x C2A Wedgwood Kintails Laurastar Dora Larsen Escentric Molecules Five Dollar Shake Gio Bagnara Happi Hublot Jayjun Kinto Lauren Ralph Lauren Dore Dore Esfolio Flare Giorgio Armani Happy Plugs Huda Beauty JBL Kitchenaid Laurent Perrier Dorset Salt Essential Fleur Du Mal Girard-Perregaux Happy Socks Hugo Jelly Belly Klairs Lavish Alice Dr Dennis Gross Estate Tea Co Flik Flak Girlfriend Collective Hario Hugo Boss Jellycat Klevering Lay-N-Go Skincare Esteban Floral Street Gisou Harmony Huishan Zhang Jennifer Gibson Klipsch Lazul Dr Jart+ Estee Lauder Floris Giuliva Heritage Harmur Humade Jewellery Kloris Le Creuset Dr Martens Ester Kubisz Flyte Giuseppe Giusti Hasselblad Humble Warrior Jeroboam Knomo Le Feu Dr Sebagh Etat Libre D'orange Foamie Giuseppe Zanotti Hatchimals Hungry Caterpillar Jersey Hemp Koko Kanu Le Gramme Dr Wills Eton Focal Givenchy Hatley Hunter Jets By Jessika Allen Kokoa Collection Le Kasha Dr. Barbara Sturm Etro Fog Glamglow Hatton Labs Hunter Gather Jiggy Koleda Le Labo Dr. Kerklaan Etudes Fog x Essentials Glenfarclas Havaianas Hunza G Jimmy Choo Koniks Tail Le Specs Therapeutics Eugenia Kim Fonseca Glenfiddich Havana Hurom Jitrois Kooshoo Le Toy Van Dr. Martens Eve Lom For The Ages Glengoyne Hay Husk & Honey Jlab Kooyong Leap Frog Dress Up Eversfield Organic Foreo Glenlivet Hayo'u Huxley Jo Malone London Koral Leapfrog Dries Van Noten Evisu Form Glenmorangie Healthspan Hype Joah Brown Kosher Lebanon Drinkmate Evolve Skateboards Fornasetti Global Heating & Plumbing Hype Rugs Joanna Buchanan Kraken Leblon Delienne Drinks Evy Technology FOUR:FIFTEEN.AM Glow Bar London I Genietti Joanna Laura Krost Lego Dsired Ex Nihilo FPM - Fabbrica Go Travel Heavenly by Icebreaker Constantine Krug Leica Dsquared2 Experimental Perfume Pelletterie Milano Godiva Schottinger Ichendorf John Smedley Ksubi Leksands Dsquared2 Acc Club Fragrance Du Bois Goldbergh Hedene ID Sarrieri Johnnie Walker Kurt Geiger London Lekue Dualit Extrem Puro Frama Golden Goose Heidi Klein Ienki Ienki Johnstons Kusmi Tea Lele Sadoughi Dukes Cupboard Extremadura Frame Golden Grind Heidi Klum Intimates If You Care Jolly Rancher Kuvings Lelli Kelly Dundas Eyeko France Goldfield & Banks Heidsieck Iittala Jonathan Adler Kvadrat Lelo Dune F. 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By Bendon Monograph Nensi Dojaka Odolls Collection Panerai Pineider Radley + Co Ricco Madeleine Thompson Medea Monoware Neogen Of The Bea Pangaia Pinko Rado Richard Brendon Maekake Medicom Monreal London Neom Office Pango Pioneer Raeburn Rick Owens Magda Butrym Medicom x Pacman Monse Neous Office Girl/Office Pantherella Pioneer DJ Raf Simons Rick Owens DRKSHDW Magimix Meerlust Monster Jam Nerds London Pantys Pippins Denim Rag & Bone Rico Design Magnanni Mega Blox Montale Nerf Officine Creative Paper Collective Pistola Rag And Bone Riedel Magniberg Melissa Odabash Montblanc Nespresso Offwhite Paper Dreams Pixi Rails Riley Studio Maharishi Melrose & Morgan Montegrappa Nette Off-White c/o Virgil Paper London Pixie Market Rainbocorns Rimauresq Maison Dada Memoize London Moose Knuckles Neuhaus Abloh Papermate Pizza Pilgrims Rainbow High Ringside Boxing Maison De La Truffe Mercer Mophie Neuw Oils Paperways Plaay? Ltd Rainmaker Rioja Maison Francis Meri Meri More Joy Never Fully Dressed Olaplex Parfums De Marly Planeta Rains Rise And Fall Kurkdjian Merlet Moreau Paris New Balance Old English Company Paris Texas Plant Apothecary Ralph Lauren Rita Hazan New York Maison Lejaby Merlette Morgassi New Era Oliver Desforges Parker Plantation Ralph Lauren Home Riversalt Maison Margiela Merrell Moro Dabron New Ground Oliver Peoples Parker Pens Platinum Ralph Lauren Purple Rixo Maison Michel Messika Moroccanoil New Zealand Olivia Parle Moi De Parfum Play For Future Label Ro Smit Maisoncleo Mette Ditmer Morphe Newby Teas UK Olivia Burton Parley For The Oceans Playdoh Ramos Pinto Roasting Plant Majan Mezcal Morrow Soft Goods Nice Seats Olivia Rubin Partner In Wine Playforever Randy Cow Robert Piguet Majani Meze Audio Mortier Pilon Nicholas Daley Olivia Von Halle Paso Playmobil Raspberry Blossom Roberts Maje Miansai Moschino Nicole Benisti Olubiyi Thomas Passionata Pleats Please Issey Raspberry Plum Roblox Malhadinha Nova Miaou Mother Nicomede Oma The Label Pat Mcgrath Labs Miyake Ratio Robots 29 30 SELFRIDGES AW21 BRIEFING BRAND LIST

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The Drinks Bakery Thom Browne Ultrasun Vogue Y/Project Royal Doulton Seoulista Spanx Supernature The East India Thomas Sabo U'Luvka Volcano Coffee Y3 Royal Mail Serax Spanx Active Supernova Living Company Three Peaks Manuka Umbra Voss Yalumba Royal Mail at Selfridges Serge Denimes Spark Supraya Lele The Face x Fragment Honey Uncommon Matters Vout Vintage Yatay Royal Scot Crystal Serienumerica Sparkling Wine Suqqu Design Throwback Under Armour Voxos Yay For Earth RTA Served Speyside Susan Caplan The Fine Cheese Co Tiba + Marl Undercover Vtech Yeti Ruark Audio Shangpree Spiderman Susana Balbo The Fine Truffle Co Tiffany & Co Underprotection Vyrao Yinka Ilori Rubik's Cube Sharpie Spirit Susanne Kaufmann The Fresh Olive Tiger Of Sweden Union W&P Design Yohji Yamamoto Rude Health Shaun Leane Spirit Gifting Swarovski Company Tigerlily Unseen Footwear Wacaco Yoko London Ruinart Shoreditch Ski Club Spirograph Swatch The Gratitude List Tilly Sveaas UNTTLD Wacoal Yolke Rum Shortbread House Of Splits59 Sweaty Betty The Great British Timberland Uoma Beauty Wahl Young Soles Rumpl Edinburgh Sportmax Sweet Revolution Porridge Co Time Concept.inc. Urban Decay w'air Your London Florist Rustico Stoneware Show Beauty Sporty & Rich Sweets In The City The Great Frog Timeless Truth Mask Urbanears Wakaya Yourzooki S Max Mara Shure Spotlight Oral Care Swell The Inkey List Tiptree USA Wald Berlin Youths In Balaclava S.T.Dupont Siberia Hills Squishmallows Swissvax The Inoue Brothers Tissot Vacheron Constantin Wales Bonner You've Got Pen On Sacai Sigma St Germain Sylvanian Families The Kitchen Pantry Tiziana Terenzi Vagabond Walkers Your Face Sachajuan Simone Perele St Giles Symetria The Kooples Toast Living Valdespino Walnut Tree Yves Delorme Saint Fragrance Simone Rocha Stampd Szepsy The Kooples Sport Toastie Valentino Walter Van Yves Saint Laurent London Simple Human Stance T3 The Lab Co Toblerone Valentino Beauty Beirendonck Yvonne Leon Saint Laurent Sinum Stand Tabasco The Laundress Tods Valentino Garavani Wardrobe.NYC Z Zegna Sainted Sisters Sipsmith Starskin Tag Heuer The Light Salon Tom Dixon Valeria Vasi Waterford Zadig&Voltaire Sake Sir Start Rite Tahi The Line by K Tom Ford Valrhona Waterman Zeiss Saks Potts Sir The Label Stasher Taittinger The Little Tailor Tom Wood Valstar Waterpik Zelens Salter Sisley State Of Escape Takenaka The Little White Tombow Van Cleef & Arpels Wave Spas Zenii Saltwater Sandals Sister Jane Staub Talis Chains Company Tommy Hilfiger Vans We Are Hah Zenith Salvatore Ferragamo Skandinavisk Staud Talisker The London Honey Tommy Jeans Vans Anaheim Wedgwood Zero Waste Club Sam Mcknight Skechers Stay Wild Swim Talking Tables Company Tomorrow Vans Vault Welleco Zero Waste Club x Samaria Leah Skims Stealth Tangle Teezer The Merchant Of Toms Varley Wen Pan Selfridges Sambonet Skin Steamery Tan-Luxe Venice Tomy Varsity Headwear Wendy Jones Blackett Zimmerli Samsoe Samsoe Skin Gym Steiff Tap Galleries The Naked Tonies Vashi West Garments Zimmermann Samsonite Skin Sapiens Steiner Tapper Marshmallow Tony Moly Veilance Western Digital Zizi Donohoe Samsung Skin79 Stelar Tata Harper The Napco Tony's Veja Westman Atelier Zoeva Samuel Groves Skinni V Stella McCartney Tateossian The Natural Deodorant Too Faced Venchi Weworewhat Zuny San Pietro Skyflite Stelton Taylors Co Toogood Ventolera When Zwilling J.A Henckels Sand & Sky Skyline Chess Stemar Tea The North Face Tori Murphy Vera Wang @ Whirly Pop Sandqvist Sleeper Stenstroms Tea Forte The Odder Side Torres Wedgwood Whisky And Bourbon Sandro Sleepy Doe Step2wo Teac The Olive Oil Co Tory Burch Veramar Barbeito Whispering Angel Sangvigilio Slip Steve Madden Teapigs The Oozoo Touch In Sol Vergelegen Whistles Santoni Sloggi Stila Teas The Ordinary Toy Story Veritable Whitley Neill Sarah Chapman Slovenia Stine Goya Ted Baker The Organic Company Trading Desk Veronica Beard Who Decides War By Saulnash Slow Down Studio Stitch & Story Teeling The Organic Pharmacy Trailhead Versace Ev Bravado Savanna M-Eat Slowear Stitch With Skye Teeny Greeny The Paper Party Bag Tramontina Vesture Who Gives A Crap Butchery Smartech Stojo Teixidors Shop Trapstar Veuve Clicquot Who What Wear Savini Tartufi Smeg Stolichnaya Tekla The Proper Marmalade Travalo Victoria Beckham Whoop Ass Scalextric Smiggle Stone Island Tekzone Company Travelpro Victoria Miro Wicked Scence Smile Makers Stone Island Shadow Tempo The Range Tribe Victoria Beckham Wild One Schleich Smith Cosmetics Project Tequila The Real Flower Trijol Victorinox Wildflower Schmincke Smoby Stories Of Italy Terra Di Limoni Company Trip Vieux Telegraphe Wilhelmina Garcia 31 32 SELFRIDGES AW21 BRIEFING BRAND LIST

Rococo Schneid Studio Smythson Stripe & Stare Terre Ducali The Row Trish Mcevoy Viktor & Rolf Williamson Tea Rodial Science & Play Snacks Stuart Weitzman Teva The S Thing Triumph Viktoria & Woods Willy's Acv Roger Vivier Science Museum Sneakers ER Studio Alch Thameen The Skateroom Triumph & Disaster Vilebrequin Wine Case Roidmi Seafolly Snow Peak Studio Carta Thames The Smokey Carter Trolls Villeroy & Boch Winix Roja Parfums Sealand So Oud Studio Formata That Boutique-Y Whisky The Soloist True Religion Vince Winnie The Pooh ROKH Seaweed Soho Home Studio Nicholson Company The Spring Oven Truff Hot Sauce Vinegar Winsor & Newton Rokit Secrid Sokol Blosser Stuff The Alkemistry The Tech Bar Trufflehunter Viron Wizarding World Roksanda See by Chloe Sol De Janeiro Stussy The Art Of Ping Pong The True Honey Tudor Virtue Wolford Rokus Seedbom Solid & Striped SUBU The Beautiful Mind Company Tumi Viseart Woodford Roland Mouret Seedlip Song For The Mute Sudio Series The Uncommon Tuscany Viso Woods Roll Wrap Seggiano Sonicare Summer Fridays The Beauty Chef The Upside Tutu Du Monde Vita Liberata Wool And The Gang Ron Zacapa Selamlique Sonos Summerill And Bishop The Big Cheese Making The Urban Botanist Tweezerman Vitajuwel World Other Roop Seletti Sony Sundarbay Kit The Wedding Shop Twinings Vitamix World Whiskey Rosantica Self-Portrait SOP Sunday Riley The Botanist The White Company Two Birds Super Seed Vivienne Westwood Worn Rosetta Getty Selfridges Sophie The Giraffe Sunnylife The Bubble Theory Cereals Vivienne Westwood Wouf Ross & Ross Foods Selfridges Selection Sorel Sunspel The Chocolate Society Therabody TY Jewellery Write To Me Rotate Birger Selfridges x Pantherella Sorelle Bronca Sunuva The Chocolatier Therapie Roques Oneil U Beauty Vivienne Westwood Wunder Workshop Christensen Seltzer Soul By Soulcycle Supalabs The Clay Club Thie Workshop UGG Watches Xerjoff Rotate Sunday Sendero Sound Magic Super U The Completist Thierry Lasry UK Vix Xiaomi Rowing Blazers Sennelier South Africa Super Wings The Dan Life Thinx Ullo VK Cashmere Xochitl Roxanne First Sennheiser Spacemasks Superfood Bakery The Den Kit Company This Works Ultracor Vodka XOXOGOODBOY Royal Albert Sensori+ Spain Supergoop! The Drinks Bakery Thom Browne Ultrasun Vogue Y/Project Royal Doulton Seoulista Spanx Supernature The East India Thomas Sabo U'Luvka Volcano Coffee Y3 Royal Mail Serax Spanx Active Supernova Living Company Three Peaks Manuka Umbra Voss Yalumba Royal Mail at Selfridges Serge Denimes Spark Supraya Lele The Face x Fragment Honey Uncommon Matters Vout Vintage Yatay Royal Scot Crystal Serienumerica Sparkling Wine Suqqu Design Throwback Under Armour Voxos Yay For Earth RTA Served Speyside Susan Caplan The Fine Cheese Co Tiba + Marl Undercover Vtech Yeti Ruark Audio Shangpree Spiderman Susana Balbo The Fine Truffle Co Tiffany & Co Underprotection Vyrao Yinka Ilori Rubik's Cube Sharpie Spirit Susanne Kaufmann The Fresh Olive Tiger Of Sweden Union W&P Design Yohji Yamamoto Rude Health Shaun Leane Spirit Gifting Swarovski Company Tigerlily Unseen Footwear Wacaco Yoko London Ruinart Shoreditch Ski Club Spirograph Swatch The Gratitude List Tilly Sveaas UNTTLD Wacoal Yolke Rum Shortbread House Of Splits59 Sweaty Betty The Great British Timberland Uoma Beauty Wahl Young Soles Rumpl Edinburgh Sportmax Sweet Revolution Porridge Co Time Concept.inc. Urban Decay w'air Your London Florist Rustico Stoneware Show Beauty Sporty & Rich Sweets In The City The Great Frog Timeless Truth Mask Urbanears Wakaya Yourzooki S Max Mara Shure Spotlight Oral Care Swell The Inkey List Tiptree USA Wald Berlin Youths In Balaclava S.T.Dupont Siberia Hills Squishmallows Swissvax The Inoue Brothers Tissot Vacheron Constantin Wales Bonner You've Got Pen On Sacai Sigma St Germain Sylvanian Families The Kitchen Pantry Tiziana Terenzi Vagabond Walkers Your Face Sachajuan Simone Perele St Giles Symetria The Kooples Toast Living Valdespino Walnut Tree Yves Delorme Saint Fragrance Simone Rocha Stampd Szepsy The Kooples Sport Toastie Valentino Walter Van Yves Saint Laurent London Simple Human Stance T3 The Lab Co Toblerone Valentino Beauty Beirendonck Yvonne Leon Saint Laurent Sinum Stand Tabasco The Laundress Tods Valentino Garavani Wardrobe.NYC Z Zegna Sainted Sisters Sipsmith Starskin Tag Heuer The Light Salon Tom Dixon Valeria Vasi Waterford Zadig&Voltaire Sake Sir Start Rite Tahi The Line by K Tom Ford Valrhona Waterman Zeiss Saks Potts Sir The Label Stasher Taittinger The Little Tailor Tom Wood Valstar Waterpik Zelens Salter Sisley State Of Escape Takenaka The Little White Tombow Van Cleef & Arpels Wave Spas Zenii Saltwater Sandals Sister Jane Staub Talis Chains Company Tommy Hilfiger Vans We Are Hah Zenith Salvatore Ferragamo Skandinavisk Staud Talisker The London Honey Tommy Jeans Vans Anaheim Wedgwood Zero Waste Club Sam Mcknight Skechers Stay Wild Swim Talking Tables Company Tomorrow Vans Vault Welleco Zero Waste Club x Samaria Leah Skims Stealth Tangle Teezer The Merchant Of Toms Varley Wen Pan Selfridges Sambonet Skin Steamery Tan-Luxe Venice Tomy Varsity Headwear Wendy Jones Blackett Zimmerli Samsoe Samsoe Skin Gym Steiff Tap Galleries The Naked Tonies Vashi West Garments Zimmermann Samsonite Skin Sapiens Steiner Tapper Marshmallow Tony Moly Veilance Western Digital Zizi Donohoe Samsung Skin79 Stelar Tata Harper The Napco Tony's Veja Westman Atelier Zoeva Samuel Groves Skinni V Stella McCartney Tateossian The Natural Deodorant Too Faced Venchi Weworewhat Zuny San Pietro Skyflite Stelton Taylors Co Toogood Ventolera When Zwilling J.A Henckels Sand & Sky Skyline Chess Stemar Tea The North Face Tori Murphy Vera Wang @ Whirly Pop Sandqvist Sleeper Stenstroms Tea Forte The Odder Side Torres Wedgwood Whisky And Bourbon Sandro Sleepy Doe Step2wo Teac The Olive Oil Co Tory Burch Veramar Barbeito Whispering Angel Sangvigilio Slip Steve Madden Teapigs The Oozoo Touch In Sol Vergelegen Whistles Santoni Sloggi Stila Teas The Ordinary Toy Story Veritable Whitley Neill Sarah Chapman Slovenia Stine Goya Ted Baker The Organic Company Trading Desk Veronica Beard Who Decides War By Saulnash Slow Down Studio Stitch & Story Teeling The Organic Pharmacy Trailhead Versace Ev Bravado Savanna M-Eat Slowear Stitch With Skye Teeny Greeny The Paper Party Bag Tramontina Vesture Who Gives A Crap Butchery Smartech Stojo Teixidors Shop Trapstar Veuve Clicquot Who What Wear Savini Tartufi Smeg Stolichnaya Tekla The Proper Marmalade Travalo Victoria Beckham Whoop Ass Scalextric Smiggle Stone Island Tekzone Company Travelpro Victoria Miro Wicked Scence Smile Makers Stone Island Shadow Tempo The Range Tribe Victoria Beckham Wild One Schleich Smith Cosmetics Project Tequila The Real Flower Trijol Victorinox Wildflower Schmincke Smoby Stories Of Italy Terra Di Limoni Company Trip Vieux Telegraphe Wilhelmina Garcia 31 32 SELFRIDGES AW21 BRIEFING CONTACTS

Press Office

Lucy Willis Head of PR [email protected]

Antonio Pignone Senior PR Manager (Fashion & Beauty) [email protected]

Bruno Barba Senior PR Manager (Brand) [email protected]

Laura Watt Senior PR Manager (Lifestyle & Experiences) [email protected] Contacts

33 34 SELFRIDGES AW21 BRIEFING CONTACTS

Press Office

Lucy Willis Head of PR [email protected]

Antonio Pignone Senior PR Manager (Fashion & Beauty) [email protected]

Bruno Barba Senior PR Manager (Brand) [email protected]

Laura Watt Senior PR Manager (Lifestyle & Experiences) [email protected] Contacts

33 34 Selfridges

AW21

Briefing