THE COURIER-MAIL – SMASHING THE BLUES

MULTI-PLATFORM

PRINT MARKETING More from the legends Origin legends Gorden Tallis, and tackle the big issues in the lead up to Game One.

couriermail.com.au/smashingtheblues Don’t miss a moment of Origin news with our mobile-friendly site featuring galleries, match centre, social media feed and your latest Origin news and analysis.

facebook.com.au/smashingtheblues This is the place where fans come together to share one simple pleasure — watching Queensland The all important announcement of the team The mighty Maroons had won a record seven in a row smash New South Wales. is the topic of hot debate before every game. but that didn’t quenched our thirst to smash the Blues again. The Many readers spend a lot of time on this Courier-Mail invited fans to get behind the Maroons and join in conversation page digesting all the player analysis. with a panel of experts every day in The Sunday Mail and The Courier-Mail. State against State. You agains In 2013 there were even more ways to get up close and personal with the your mates. game that gets Queensland fired up. From Tuesday you can sign up today to Nissan SuperCoach Origin where you choose your team from the real Origin squads.

Go to couriermail.com.au/supercoach

WRAP Free* State of Origin Big-Screen Event Join your fellow Queenslanders at The Courier-Mail Piazza, South Bank on Wednesday 5 June, for this big-screen TEAM POSTER experience featuring a live band, cheer squad and free giveaways.

Secure your free tickets today at couriermail.com.au

*This is a strictly ticketed event.

On each game day there was a wrap of the paper, a comprehensive guide, housing all the latest on the teams, markets, predictions and more! SMASHING THE BLUES – BIG SCREEN EVENT

For the first time, The Courier-Mail FREE* STATE OF ORIGIN BIG-SCREEN EVENT AT THE COURIER-MAIL PIAZZA, SOUTH BANK brought Smashing the Blues to life at The Courier-Mail Piazza. Stadium themed WE’RE FOR imagery, astro turf, goal posts and live entertainment was built around live SMASHING THE BLUES screenings of all three State of Origin Queensland, it’s time to come together and show your support for the Mighty Maroons as they games. On screen social media engagement play to Smash the Blues in the deciding game of State of Origin. between fans and Smashing the Blues. Join your fellow Queenslanders at The Courier-Mail Piazza, South Bank and cheer on the Maroons in front of the big screen. Book your ticket today to enjoy this free event featuring live band, cheer Tickets were free, with the first offer to squad and giveaways on the night. “Smashing the Blues” Facebook followers. To secure tickets to the FREE* big-screen event at The Courier-Mail Piazza on Wednesday 17 July, go to couriermail.com.au today.

Follow us on Facebook for all the latest Smashing the Blues news * This is a strictly ticketed event. Free tickets must be booked via Moshtix to gain entry into the event. Maximum of five facebook.com/smashingtheblues tickets per household.

FREE* PROMOTIONAL ADS big-scREEn EvEnT ToMoRRow STADIUM THEMING nighT

Queensland, your team needs you! Come and show your support for the mighty maroons and watch Game Two of the 2013 State of Origin series in the fantastic atmosphere of The Courier-Mail Piazza at South Bank. Enjoy the big-screen experience, live band, cheer squad and free giveaways on the night.

Plus, come dressed in your maroon-fan gear for the chance to get whisked away to the actual game at Suncorp Stadium on the night.

To secure tickets to the FREE* big-screen event at The Courier-Mail Piazza tomorrow night from 6pm, go to couriermail.com.au today.

* This is a strictly ticketed event. Free tickets must be booked via Moshtix to gain entry into the event. Maximum of five tickets per household. SMASHING THE BLUES – BIG SCREEN EVENT

Each game brought more fans

GAME 1 GAME 2 GAME 3 LIVE BAND 575 760 1,200

VENUE SPONSORS

CHEER SQUAD

ON SCREEN SOCIAL MEDIA BEST DRESSED FAN / T-SHIRT PROMOS

MAJOR PRIZE: One lucky winner and up to four friends were offered tickets and a private car over to the State of Origin game at Suncorp Stadium. RUNNER UPS: Ten great prize packs from AMART SPORTS with great Origin merchandise.

ON SCREEN PROMO

BEST DRESSED WINNER BEANBAGS

STATE OF ORIGIN BIG-SCREEN EVENT AT THE COURIER-MAIL PIAZZA, SOUTH BANK FREE* SMASHING THE BLUES T-SHIRT Queensland, it’s time to come together and show your support for the Mighty Maroons as they play to Smash the Blues in the deciding game of State of Origin. Join your fellow Queenslanders at The Courier-Mail Piazza, South Bank and cheer on the Maroons in front of the big screen. The first 200 ticket holders through the gates on the night will receive a FREE# Smashing the Blues t-shirt. Book today.

To secure tickets to the FREE* big-screen event at The Courier-Mail Piazza tomorrow night, go to couriermail.com.au

* This is a strictly ticketed event. Free tickets must be booked via Moshtix to gain entry into the event. Maximum of five tickets per household. #Limited t-shirt sizes available. ONLINE / SOCIAL MEDIA ENGAGEMENT

FACEBOOK PAGES COVER PHOTO

There were two key Facebook pages: SIDE SKIN 1. Smashing the Blues (QLD) 2. Smashing the Toads (NSW)

The Courier-Mail/Daily Telegraph and State of Origin section or ‘match centre’ was under CM/DT Sport. Website worked on all platforms (desktop/mobile) and featured the following content: • Links to live match chats – one oriented to each state • Post-match highlights as well as all the content from each paper in the Origin sites • All-day chat on match day • Player profiles • FoxSports video previews • Player ratings post-match MOBILE-FRIENDLY SITE • State specific gallery section

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