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We Think We're the No. I Radio Station in New York

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We Think We're the No. I Radio Station in New York JUNE 27, 1966 50 CENTS 11110Y, 35TH YEAR THE BUSINESSWEEKLY OF TELEVISION AND RADIO g LBJ puts a familiar skipper at helm of FCC. p29 CATV squares off with its problems in Miami. p22 New BMI contract to put radio fees up 12.5%. p54 SPECIAL REPORT: Radio talks its way to the bank. p75 -1 -- (lr COMPLETE INDEX PAGE 7 We think we're the No. i radio station in New York. Pulse says we're No. S. We say we're No. i because we're first in progress. Our audience is increasing °eipt.. faster than that of any other station in New York. In fact, all 9 of our weekday program periods increased their audi- ences in March over the previous period. Here they are: Big Wilson, Joe Pyne, Fortune Phone, Mimi Benzell, Lee Leonard, Bill Mazer, New York News Hour, Long John Nebel, Brad Crandall. But rather than talk about our audience size, we want you to consider the audience involvement inherent in our conversation format.We measure it in terms of sales results. So do our advertisers. WNBC Radio 66o The Conversation Station ED Source: Pulse, 6:00 am- midnight, Monday through Friday. Rank is based on March 1966 share of audience. Program audience comparisons based on March 1966 vs. February 1966 homes delivered. Audience and related data are based on estimates provided by Pulse, and are subject to the qualifications issued by that rating service. Copies of such qualifications available upon request. Come on ... for Jerrold's fabulous fun night on Monday, June 27. Down., ... for relaxation any time when you get together with your friends at Jerrold's Hospitality Suite. ... for a look at what's new and best in CATV at the Jerrold booth. JERROLD Your Host at the NCTA Conventiot June 26th through 29th at the AMERICANA, MIAMI BEACH IIFb Game of the Week.Already licensed for full or half sponsorship in the following markets: ALBANY,GA.; 3ANY, N. Y.; ALEXANDRIA; AM ES; MN AUSTIN; BALTIMORE; BANGOR; BATON -ROUGE; BAY Y- SAGINAW; BEAUMONT; BOSTON; 'BUFFALO; CAPE GIRARDEAU; CEDAR RAPIDS; kRLESTON- HUNTINGTON; CHARLOTTE; + CHICAGO; CINCINNATI; CLEVELAND; COLORADO ZINGS; COLUMBUS, GA.; COLUMBUS, OHIO; DETROIT; DULUTH; EAU CLAIRE; EUREKA; \NSVILLE; FRESNO; HARTFORD; HONOLULU; HOUSTON; IDAHO FALLS; C K S O N , MISS . ; . JACKSONVILLE; JOPLIN; KNOXVILLE; LA CROSSE; LITTLE CK; LOS ANGELES; MACON; MERIDIAN; MIAMI; MONTGOMERY; NASHVILLE; VORLEANS; NEWYORK; PEORIA; PHILADELPHIA, PA.; PITTSBURGH; PORTLAND; ME; )VIDENCE; RALEIGH; RAPID CITY; RICHMOND; ROANOKE; ROCHESTER; ;RAMENTO;ST.JOSEPH; ST. LOUIS; SELMA; SOUTH BEND; SPRINGFIELD; SYRACUSE; EDO; TULSA; WAUSAU; WASHINGTON, D.C. Rlso licensed directly to these stations: IWSB -TV Atlanta; WRDW -TV Augusta; KLZ -TV Denver; WANE -TV Ft. Wayne; WFRV -TV Green Bay; WFMY -TV Greensboro; WHAS -TV Louisville; WMTV Madison; WREC -TV Memphis; WTMJ -TV Milwaukee; WKRG -TV Mobile; WTAR -TV Norfolk; WCEE -TV Rockford; KTVU -TV San Francisco. For further details, contact your Screen Gems Representative ..., New York: (212) PL 1 -4432, Bill Hart. LosAngeles: (213) H06 -3141, Robert Newgard. Atlanta: (404) TR 5-1807, Don Bryan. Dallas: (214) RI 8 -3336, A. Frank Parton. Chicago: (312) FR 2 -3696, Paul Weiss. SCREEN GEMS 'Based on Feb, 1966 Nielsen estimates; subject to inherent limitations of sampling techniques and other qualifications issued by Nielsen, available upon request. Channel 8 telecasts more MULTI -CITY TV MARKET color than any other station in Pennsylvania, a_ uKO MOWN including Philadelphia and Pittsburgh; colorcasts all local .U,.i,. programs; affiliate of NBC, r \ the full color network. "x......: READ NG X06. \ .N N HARRISBURG ,.. CUxl.t.lAND /0111( WGa1L-TV INNWINNINIG LANCASTER Channel 8 [NM.... lull ,......r. S Lancaster, Pa. r,..... GeTTTfIBfeG Representative: x. r .o ..°.,r..°.:,. NAwurOWN .,... The MEEKER Company, Inc. .,., ;..,x ...,.. ...,/ New York Los Angeles Chicago San Francisco Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz 4 BROADCASTING, June 27, 1966 Johnson's Johnson CLOSED CIRCUIT® Is FCC's newest Commissioner - Johnson, 31 -year designate Nicholas Group W's 7 -Up Mandel, research vice president of old 6 -foot 31/4 -inch lawyer, being National Association of Broadcasters, groomed for bigger things in govern- Westinghouse's Group W is now in is expected to come up soon with ment? While that was word around bottling business. Parent Westinghouse glossary, which it'll submit to broad- no official confirmation. town there was Electric has acquired, for $4.5 million, cast rating council for possible adop- It is known, however, that he is held in 7 -Up bottling companies in portion of tion as standard for all rating services. by namesake President high favor Connecticut and all of Puerto Rico Services have been shown draft and if Johnson (no relation) and that things and assigned operations to wholly have submitted comments and sug- break right, he could be in line for owned broadcasting subsidiary. Ven- gestions. It's being put together by FCC chairmanship three years hence. ture is believed pilot in Westinghouse Gerald Glasser, New York University Newly appointed Chairman Rosel H. diversification to ascertain whether statistician and consultant to Coltam Hyde may retire at end of his new position can be established in soft on project, with result that wags are three -year term, June 30, 1969, when drink field and with view toward de- referring to glossary as Glassery. he will be in his 70th year. Seventy is velopment and recruitment of person- mandatory retirement age. Lack of agreement on terms is more nel. Connecticut franchise covers New widespread than one might expect in As for young Mr. Johnson he's said Haven and Waterbury, west to New business that's been going some 35 to have no aspirations other than to York state line. years. For instance: "Cooperation return to campus life. He taught law Rate," meaning extent to which mem- at U. of California Law School at Payola leaks bers of research panels provide in- Berkeley as acting associate professor formation, is calculated by some serv- in administrative law and oil and gas. FCC isn't having much luck con- ices in one way, by others in another He would like to follow in his late ducting payola hearing in Los Angeles -and both ways, according to experts, father's footsteps on faculty of major in "nonpublic manner" it had in mind can have excellent justification. "Share university. Elder Johnson was profes- when it authorized hearings last month of Audience" is even more pertinent sor at U. of Iowa (see page 33). (BROADCASTING, May 23). Persons example: Some services calculate share subpoenaed are proving cooperative, by using total number of tuning homes sometimes eager news sources (see as base; others use total number of NBC's co -op promotion page 63). But supermarket-opening programs mentioned. When homes are type atmosphere in Los Angeles pro- used as base, shares may total more time in history is NBC for first ceeding isn't necessarily going to sur- than 100% simply because of multi - to all making available co-op money round all such hearings. In fact, com- set households being tuned to season's different affiliates for promotion of new mission did manage to conduct payola programs- -situation long prevalent co-op newspaper in TV schedule. In past, hearing in eastern city without word radio and increasingly so in TV. advertising for this purpose at NBC leaking out it was even underway. had been confined to top 30 to 50 That hearing, reportedly, is now in Trouble abroad markets. Decision was made known recess pending success of effort to during regional meetings (New York round up missing witness. TV program on June 17, Houston June 21 and Los syndicators are chal- Angeles June 24) held on promotion, lenged by paradox of foreign market publicity and advertising plans under Payola delays KFWB sale situation. Television activity overseas leadership of NBC's Robert Kasmire, can only grow and that's favorable. vice president, corporate information. Fate of Westinghouse Broadcast- But as foreign countries become more ing's $10,750,000 acquisition of KFWB TV- attuned they tend to do more lo- Los Angeles from Crowell -Collier ob- cal production and that's bad news MM's print expansion viously is hanging on FCC's current for syndicators. West Germany, as an investigation of payola in Southern example, already is heavy producer of Portending expansion in graphic California (see page 63). Papers for its own product and discriminating arts field, Metromedia's John W. Kluge purchase have been on file almost six about what it will buy. Even exotic is expected to name Robert Luce, months but rock 'n' roll -formatted market such as Philippine Islands with Washington journalist and publisher, station figures heavily in probe. J. J. six commercial stations serving 200,- to head MM's Magazine Division ef- (Joe) Bernard, vice president and 000 sets, is shunning foreign product. fective September 1. Metromedia owns general manager of KFWB, will appear Today, more than half of programing monthly Diplomat, acquired last year, as witness at hearings. He'll be joined is locally produced in Tagalog. and recently acquired Raymond by several of station's disc jockeys. Dickie Inc. and O. E. McIntyre Co., Chances are FCC decision on change Scott to ABC -Washington direct mail companies. in station ownership will await evalu- ation of their testimony. In addition to broadcast properties Top radio news job in Washington it owns Foster & Kleiser Inc., outdoor for ABC will be filled by Kenneth advertising, and Metro Transit Adver- Rating glossary Scott, network radio news editor in tising Inc., Los Angeles and San Fran- New York for ABC during past three cisco.
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