We Think We're the No. I Radio Station in New York

Home , Bill Mazer, Joe Pyne, KDET, KHRV, WBAU, WBTA

JUNE 27, 1966 50 CENTS 11110Y, 35TH YEAR

THE BUSINESSWEEKLY OF TELEVISION AND RADIO g

LBJ puts a familiar skipper at helm of FCC. p29 CATV squares off with its problems in Miami. p22 New BMI contract to put radio fees up 12.5%. p54 SPECIAL REPORT: Radio talks its way to the bank. p75

-1 -- (lr COMPLETE INDEX PAGE 7

We think we're the No. i radio station in New York. Pulse says we're No. S.

We say we're No. i because we're first in progress. Our audience is increasing °eipt.. faster than that of any other station in New York. In fact, all 9 of our weekday program periods increased their audiences in March over the previous period. Here they are: Big Wilson, Joe Pyne, Fortune Phone, Mimi Benzell, Lee Leonard, Bill Mazer, New York News Hour, Long John Nebel, Brad Crandall. But rather than talk about our audience size, we want you to consider the audience involvement inherent in our conversation format.We measure it in terms of sales results. So do our advertisers. WNBC Radio 66o The Conversation Station ED

Source: Pulse, 6:00 am- midnight, Monday through Friday. Rank is based on March 1966 share of audience. Program audience comparisons based on March 1966 vs. February 1966 homes delivered. Audience and related data are based on estimates provided by Pulse, and are subject to the qualifications issued by that rating service. Copies of such qualifications available upon request. Come on

... for Jerrold's fabulous fun night on Monday, June 27. Down., ... for relaxation any time when you get together with your friends at Jerrold's Hospitality Suite.

... for a look at what's new and best in CATV at the Jerrold booth.

JERROLD Your Host at the NCTA Conventiot

June 26th through 29th at the AMERICANA, MIAMI BEACH IIFb Game of the Week.Already licensed for full or half sponsorship in the following markets: ALBANY,GA.; 3ANY, N. Y.; ALEXANDRIA; AM ES; MN AUSTIN; BALTIMORE; BANGOR; BATON -ROUGE; BAY Y- SAGINAW; BEAUMONT; BOSTON; 'BUFFALO; CAPE GIRARDEAU; CEDAR RAPIDS; kRLESTON- HUNTINGTON; CHARLOTTE; + CHICAGO; CINCINNATI; CLEVELAND; COLORADO ZINGS; COLUMBUS, GA.; COLUMBUS, OHIO; DETROIT; DULUTH; EAU CLAIRE; EUREKA; \NSVILLE; FRESNO; HARTFORD; HONOLULU; HOUSTON; IDAHO FALLS; C K S O N , MISS . ; . JACKSONVILLE; JOPLIN; KNOXVILLE; LA CROSSE; LITTLE CK; LOS ANGELES; MACON; MERIDIAN; MIAMI; MONTGOMERY; NASHVILLE; VORLEANS; NEWYORK; PEORIA; PHILADELPHIA, PA.; PITTSBURGH; PORTLAND; ME; )VIDENCE; RALEIGH; RAPID CITY; RICHMOND; ROANOKE; ROCHESTER; ;RAMENTO;ST.JOSEPH; ST. LOUIS; SELMA; SOUTH BEND; SPRINGFIELD; SYRACUSE; EDO; TULSA; WAUSAU; WASHINGTON, D.C. Rlso licensed directly to these stations: IWSB -TV Atlanta; WRDW -TV Augusta; KLZ -TV Denver; WANE -TV Ft. Wayne; WFRV -TV Green Bay; WFMY -TV Greensboro; WHAS -TV Louisville; WMTV Madison; WREC -TV Memphis; WTMJ -TV Milwaukee; WKRG -TV Mobile; WTAR -TV Norfolk; WCEE -TV Rockford; KTVU -TV San Francisco. For further details, contact your Screen Gems Representative ..., New York: (212) PL 1 -4432, Bill Hart. LosAngeles: (213) H06 -3141, Robert Newgard. Atlanta: (404) TR 5-1807, Don Bryan. Dallas: (214) RI 8 -3336, A. Frank Parton. Chicago: (312) FR 2 -3696, Paul Weiss. SCREEN GEMS 'Based on Feb, 1966 Nielsen estimates; subject to inherent limitations of sampling techniques and other qualifications issued by Nielsen, available upon request. Channel 8 telecasts more MULTI -CITY TV MARKET color than any other station in Pennsylvania, a_ uKO MOWN including Philadelphia and Pittsburgh; colorcasts all local .U,.i,. programs; affiliate of NBC,

r \ the full color network. "x...... : READ NG X06. \ .N N HARRISBURG ,..

CUxl.t.lAND /0111( WGa1L-TV INNWINNINIG LANCASTER Channel 8 [NM.... lull ,...... r. S Lancaster, Pa. r,..... GeTTTfIBfeG Representative: x. r .o ..°.,r..°.:,. NAwurOWN .,... The MEEKER Company, Inc. .,., ;..,x ...,.. ...,/ New York Los Angeles Chicago San Francisco

Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz

4 BROADCASTING, June 27, 1966 Johnson's Johnson CLOSED CIRCUIT® Is FCC's newest Commissioner - Johnson, 31 -year designate Nicholas Group W's 7 -Up Mandel, research vice president of old 6 -foot 31/4 -inch lawyer, being National Association of Broadcasters, groomed for bigger things in govern- Westinghouse's Group W is now in is expected to come up soon with ment? While that was word around bottling business. Parent Westinghouse glossary, which it'll submit to broad- no official confirmation. town there was Electric has acquired, for $4.5 million, cast rating council for possible adop- It is known, however, that he is held in 7 -Up bottling companies in portion of tion as standard for all rating services. by namesake President high favor Connecticut and all of Puerto Rico Services have been shown draft and if Johnson (no relation) and that things and assigned operations to wholly have submitted comments and sug- break right, he could be in line for owned broadcasting subsidiary. Ven- gestions. It's being put together by FCC chairmanship three years hence. ture is believed pilot in Westinghouse Gerald Glasser, New York University Newly appointed Chairman Rosel H. diversification to ascertain whether statistician and consultant to Coltam Hyde may retire at end of his new position can be established in soft on project, with result that wags are three -year term, June 30, 1969, when drink field and with view toward de- referring to glossary as Glassery. he will be in his 70th year. Seventy is velopment and recruitment of person- mandatory retirement age. Lack of agreement on terms is more nel. Connecticut franchise covers New widespread than one might expect in As for young Mr. Johnson he's said Haven and Waterbury, west to New business that's been going some 35 to have no aspirations other than to York state line. years. For instance: "Cooperation return to campus life. He taught law Rate," meaning extent to which mem- at U. of California Law School at Payola leaks bers of research panels provide in- Berkeley as acting associate professor formation, is calculated by some serv- in administrative law and oil and gas. FCC isn't having much luck con- ices in one way, by others in another He would like to follow in his late ducting payola hearing in Los Angeles -and both ways, according to experts, father's footsteps on faculty of major in "nonpublic manner" it had in mind can have excellent justification. "Share university. Elder Johnson was profes- when it authorized hearings last month of Audience" is even more pertinent sor at U. of Iowa (see page 33). (BROADCASTING, May 23). Persons example: Some services calculate share subpoenaed are proving cooperative, by using total number of tuning homes sometimes eager news sources (see as base; others use total number of NBC's co -op promotion page 63). But supermarket-opening programs mentioned. When homes are type atmosphere in Los Angeles pro- used as base, shares may total more time in history is NBC for first ceeding isn't necessarily going to sur- than 100% simply because of multi - to all making available co-op money round all such hearings. In fact, com- set households being tuned to season's different affiliates for promotion of new mission did manage to conduct payola programs- -situation long prevalent co-op newspaper in TV schedule. In past, hearing in eastern city without word radio and increasingly so in TV. advertising for this purpose at NBC leaking out it was even underway. had been confined to top 30 to 50 That hearing, reportedly, is now in Trouble abroad markets. Decision was made known recess pending success of effort to during regional meetings (New York round up missing witness. TV program on June 17, Houston June 21 and Los syndicators are chal- Angeles June 24) held on promotion, lenged by paradox of foreign market publicity and advertising plans under Payola delays KFWB sale situation. Television activity overseas leadership of NBC's Robert Kasmire, can only grow and that's favorable. vice president, corporate information. Fate of Westinghouse Broadcast- But as foreign countries become more ing's $10,750,000 acquisition of KFWB TV- attuned they tend to do more lo- Los Angeles from Crowell -Collier ob- cal production and that's bad news MM's print expansion viously is hanging on FCC's current for syndicators. West Germany, as an investigation of payola in Southern example, already is heavy producer of Portending expansion in graphic California (see page 63). Papers for its own product and discriminating arts field, Metromedia's John W. Kluge purchase have been on file almost six about what it will buy. Even exotic is expected to name Robert Luce, months but rock 'n' roll -formatted market such as Philippine Islands with Washington journalist and publisher, station figures heavily in probe. J. J. six commercial stations serving 200,- to head MM's Magazine Division ef- (Joe) Bernard, vice president and 000 sets, is shunning foreign product. fective September 1. Metromedia owns general manager of KFWB, will appear Today, more than half of programing monthly Diplomat, acquired last year, as witness at hearings. He'll be joined is locally produced in Tagalog. and recently acquired Raymond by several of station's disc jockeys. Dickie Inc. and O. E. McIntyre Co., Chances are FCC decision on change Scott to ABC -Washington direct mail companies. in station ownership will await evaluation of their testimony. In addition to broadcast properties Top radio news job in Washington it owns Foster & Kleiser Inc., outdoor for ABC will be filled by Kenneth advertising, and Metro Transit Adver- Rating glossary Scott, network radio news editor in tising Inc., Los Angeles and San Fran- New York for ABC during past three cisco. Mr. Luce is now publisher of New push for improvement in years. Mr. Scott is to be named mana- New Republic, has been independent broadcast ratings is aimed at getting ger of radio news for ABC News Wash- book publisher and for decade was agreement on what words mean. Com- ington bureau this week. He succeeds with Kiplinger Washington service in mittee On Local Television Audience Martin Bush, who moves to New York charge of book operations. Measurement, headed by Howard with ABC News.

issue (Yearbook Number) published in January. by BROADCASTING PuBLICArroxa Inc.. Published every Monday, 53rd offices. 1735 DeSales Street, N. W., Washington. D. C.. 20036. Second-class postage paid at Washington. D. C., and additional We've simplified wmca rates so they'll fit on a business card.

You'll be getting yours in the mail. But if you can't wait call Bob Mazur. (212) MU 8 -5716

wmca turns people on.

THE STRAUS BROADCASTING GROUP, 415 MADISON AVENUE, NEW YORK, N.Y. 10017 (212) MU 8.5700.WMCi -NEW YORK -570 KC. REPRESENTED BY ROBERT E. EASTMAN & CO., INC.

6 BROADCASTING, June 27, 1966 WEEK IN BRIEF

President nominates Hyde as FCC chairman. Also ap- Broadcast Music Inc. and radio industry committee points maritime administrator Nicholas Johnson to fill agree on 12.5% increase in rates for BMI music. Each vacancy. Senate confirmation expected soon after nomi- station must make own decision on first rate increase in 26 -year history of BMI. See . nees sail through brief committee hearing. See . . . ..

NOW THE HYDE ERA . . . 29 BMI, RADIO AGREE ... 54

Radio stations find gift of gab builds audience, profits. CBS -TV to offer top prices for original drama scripts in Talk programs now on 80% of outlets, many shift to all - hopes of launching new series of specials. Seeks to talk to stand apart from music- and -news format. Special further drama renaissance begun by 'Death of a Sales- report also analyzes all -news stations. See .. . man' production's success. See ... TURN TO TALK ... 75 TV DRAMA GETS BREAK ... 59

CATV industry gathers in Miami Beach for 16th annual Broadcaster filings with FCC on proposed fairness rul- convention. Seeks to rally forces to meet challenges after ing almost unanimous in opposition. Only one of 17 views recent setbacks of court copyright decision and House filed supports commission proposal. One group seeks to support of FCC regulation over field. See ... test constitutionality all the way to Supreme Court. See ... NCTA PREPARES PLAN ... 36 MORE OPPOSE FAIRNESS RULE ... 58

Dille unanimously re- elected chairman of NAB joint Common carriers win battle with Communications Satel- board as Lee pulls out of race. Board meets on Red Lion lite Corp. FCC rules Comsat cannot lease channels di- appeal, discusses CATV problems, satellite communica- rectly to noncarriers, including government. Commission tions and study of cigarette advertising. See .. . voices displeasure over firm's practices. See .. . DILLE WINS ... 64 CARRIERS WIN BATTLE ... 52

Study by consulting firm retained by station owners In -store technique to test effectiveness of commercials finds no concentration of control or threat of such possi- is developed. Two shopper groups given cents -off cou- bility in TV industry. Report is effort to dissuade FCC pons; one group shown commercials. Ad effectiveness from limiting ownership. See .. . computed by sales results. See ... NO CONCENTRATION ... 68 ADS TESTED IN STORE ... 50

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 29 Ikoaticastinq BROADCAST ADVERTISING 46 THE MEDIA 64 Published every Monday, 53d Issue BUSINESS BRIEFLY 47 MONDAY MEMO 26 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 70 OPEN MIKE 20 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 54 offices. COMMERCIALS IN PRODUCTION 50 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. DATEBOOK 13 WEEK'S PROFILE 121 Annual subscription including Year- book number $13.50. Add $2.00 per EDITORIAL PAGE 122 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 72 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 74 $5.00 per copy. AMERICAN BUSINESS PRfSS, INC. Subscription orders and address FILM SALES 57 changes: Send to BROADCASTING Cir- sieb, culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 73 N.W., Washington, D. C., 20038. On o changes, please include both old and FOR THE RECORD 107 z new addresses plus address label from front cover of magazine. INTERNATIONAL 52 r4 IA

BROADCASTING, June 27, 1966 7 VIRGINIA

Richmond ARB Says .. .

Roanoke Norfolk We have the NORTH CAROLINA Greensboro Winston-Salem cheville High Point Raleigh Charlotte Greenville largest TV Washington New Bern 4, Spartanburg Greenville market in the Columbia SOUTH CAROLINA Carolinas and Charleston Virginia

RANK MARKET TOTAL HOMES 7:30 -11:30 P.M. 1. GREENVILLE- 219,000* SPARTANBURG - ASHEVILLE 2. Norfolk 206,700 * The Giant Share ... 42% ... of 3. Greensboro - Winston - 191,500 Salem - High Point this prime time audience belongs 4. Charlotte 186,300 to WFBC -TV, according to ARB. 5. Richmond 157,800 6. Raleigh - Durham 143,500 7. Roanoke 142,900 For more facts, rates and availabilities, 8. Greenville (N. C.)- 105,100 contact the Station or Avery -Knodel. Washington - New Bern 9. Columbia 80,200 10. Charleston 75,400

(Above figures are ARB estimates only and are subject to the limitations expressed in individual market reports.) wfbc4w GREENVILLE, S. C. CHANNEL 4

SOUTHEASTERN BROADCASTING

Offering advertisers coverage of more than 1- million homes CORPORATION in six southeastern states. Greenville, South Carolina

WBIR-TV WFBC-TV WMAZ-TV Knoxville, Tenn. Greenville, S. C. Macon, Ga. Represented Nationally by AVERY KNODEL, INC.

8 BROADCASTING, June 27, 1966 Late news breaks on this page and on page 10 Complete coverage of week begins on page 29 AT DEADLINE

of engineering and logging require- NAB wants some pros to evaluate building ments (BROADCASTING, May 9). Deci- sion was not opposed by wool( owner, MINORITY CRITICISM PROMPTS HUNT FOR EXPERT HELP Richard Eaton. Wanted: three -member, blue -ribbon ing: "Its ground floor is cramped and panel of architectural experts to go contrived. It is not monumental. It is over plans for National Association of not impressive. It is poorly organized In home stretch Broadcasters new $ l.8- million head- within an awkward shape. Its upper quarters building. By voice vote, NAB floors impose the same difficulty in cre- Senate Commerce Committee joint board told building and executive ating functional office accommodations. Friday (June 24) unanimously committees to find such panel. The exterior design is not intellectually supported nominations of Rosel Decision came at closing session of nor artistically fitting as the national H. Hyde as chairman of FCC and board's Washington meeting Friday home of American broadcasters. It is Nicholas Johnson to fill commis- (June 24) and took more than hour of not an unforgettable building that ling- sion vacancy. Action came less three -hour morning meeting. It was ers in. the memory of the mind." than day after committee held triggered by minority report of Kenneth In other action, board approved sales hearing on nominations (see page Giddens, WKRG Mobile, Ala. member management seminar for 1967; heard 30). Final Senate confirmation is of building committee, who felt struc- status report on NAB's coordination of scheduled for today (June 27). ture (see page 34) was "too ordinary, plan to bring foreign broadcasters to too commonplace, too commercial, too LI. S. for one -month stay at stations pedestrian too mediocre." (cost would be about $1,500 to each Committee's majority view was ex- participating station); heard American Maxon Inc. moves pressed by its chairman Clair McCol- Values committee report, and asked ex- lough, Steinman Stations, Lancaster, Pa., ecutive committee to select site of win- who said "now is the time to do what ter board meeting. into GMB's house we've been talking about for 10 years." Executive committee had recom- He said proceeds from annual NAB mended Palm Springs, Calif., for Jan- Agency merger plan announced Fri- uary 1967 meeting, but action was de- convention would pay financing costs. day (June 24) has Maxon Inc. becom- ferred when Mexican Association of Original timetable set by committee ing Detroit office of Geyer, Morey, Bal- Broadcasters invited NAB board to hold and Washington architectural firm of lard, New York, effective July 1. It will meeting in Mexico City. Cost to NAB Mills, Petticord & Mills, would have had create agency with billings of approxi- would be about same in either city, NAB moving out of present structure $66.5 million, about mil- board was told. mately $20.3 next March and moving into new build- lion in radio -TV. ing in May 1968. Glenn Marshall Jr., waxr(Tv) Jack- Maxon Inc. has been independent If panel of experts approves building sonville, Fla., chairman of American Detroit agency since it chose not to be as best and most practical one for Values committee, said stations will be part of earlier merger which resulted site and purpose, committee feels time- asked to supply editorial and docu- in Clyne Maxon, New York. table would be put off only about mentary material for dissemination, James G. MacPherson, Maxon's chief month. However, board member who without editorial comment, by NAB. executive officer will be GMB senior Committee has been close to plans, said after meet- will also provide written vice president in charge of Detroit office. ing he felt there could be delay of "at summary of audio and video tapes. George Oswald, president of GMB, least nine months" in project. Other members of committee, all who reported merger, announced in- newly named Board's vote called for building and are: Charles Crutchfield, tention to aim new business expansion executive committees to seek consulta- Jefferson Standard Broadcasting Co., program at package goods industry. Charlotte, N. C.; Harold Essex, ws,rs tion from three architectural experts Maxon Inc: s 1965 billing dipped by Winston -Salem, N. E. such as chairman of Washington Fine C.; Carl Lee, estimated $6 million from 1964. Arts committee or dean of architectural Fetzer Stations, Kalamazoo, Mich., and school. Selection of trio will be left to A. Louis Read, WDSU -TV New Orleans. committees. If experts give green light Joint board also voted to ask broad- FCC to look at 1st to building then committee can move casters attending Inter -American Asso- ahead on construction immediately. ciation of Broadcasters meeting in waiver request group Basis for Judgment Mr. Giddens Buenos Aires in November to serve as said broadcasters have become leaders, official representatives of NAB. First batch of CATV requests for asserting "intellectual and positive ac- waiver of top -100 market rule are sched- tion leadership." Buildings, he said. uled for FCC consideration this week. "must be an architectural gem" since WOOK fine, renewal final Five requests on agenda are unop- leaders "of the arts" will use it to "meas- posed; staff recommends complete grant ure our artistic and intellectual ma- FCC hearing examiner's decision in four, partial grant in fifth. turity." granting WOOK Washington, renewal of All told, commission has received Building should be "of beautiful and license but imposing $7,500 forfeiture 55 requests for waiver of rule requir- striking design ... clean of line ...of has become final, commission said Fri- ing CATV to obtain FCC's permission beautiful proportion ... of fine quality day (June 24). in hearing before bringing beyond - ... its plan should be orderly and its Examiner Sol Schildhause in May 4 grade B signal into any of top -100 mar- organization of space should be logical." decision proposed fine on basis of evi- kets. He criticized proposed model, say- dence station was guilty of violations Indications were that staff will recom-

more AT DEADLINE page 10

BROADCASTING, June 27, 1966 9 wego, WALK -AM -FM Patchogue, wan' WEEK'S HEADLINERS Riverhead, WVOR -FM Rochester and WDDS -FM Syracuse. New Jersey $100 fines: WKDN -AM -FM Camden, WTTM -FM Alfred L. Gold- ers joint board. On TV board, Robert WCRV man, senior VP, Ferguson, WTRF -TV Wheeling, W. Va., Trenton and Washington. New member of board elected chairman, and John T. Murphy, Jersey $25 fines: WDHA -FM Dover, and creative di- Avco Broadcasting Corp., elected vice WFMU -FM East Orange and WLVP -FM Franklin. rector, Benton & chairman. On radio board, Grover Bowles, New Cobb, KVGB Great Bend, Kan., elected Broadcasters were advised to file ap- York, elected ex- chairman, and George W. Armstrong, plications in time to allow full 90-day ecutive VP. Mr. WHB Kansas City, Mo., elected vice processing period before expiration of Goldman had chairman (see pages 64, 65, 66). t..eir current licenses. been with several agencies including Reach -McClinton WNJU -TV takes new Mr. Goldman where he had been VP and copy director before look at liquor ads joining B &B in 1959. He continues to serve on board and as creative director of agency. Gilbert T. Walker, agency's Cognizant of "the sensitivity and personnel director, and Robert F. Ly- widespread interest" generated from its man, controller, elected VP's. acceptance of hard liquor advertising, WNJU -TV Linden- Newark, N. J., "will Lawrence R. Nelson, vice chairman not accept any additional liquor adver- of board, Campbell -Ewald Co., Detroit, tising for the Mr. Keating Mr. King length of the present con- becomes chairman and chief executive tract." Rum Superior buy on wNJU -Tv retire- officer of agency this fall upon Joseph F. Keating, VP in charge of will run until end of October. ment of Henry G. Little. Cohn Camp- programs and operations for Mutual, In letter to Vincent Wasilewski, pres- bell, executive VP, becomes vice chair- has resigned, effective July 15, to join ident of National Association of Broad- man of board and will head Chevrolet ABC Radio News as executive pro- casters, made public June 24, Edwin Agency B. account. president Thomas ducer, special events. Charles A. King, Cooperstein, president and general man- Adams also will become chairman of director of news at MBS, will continue ager of station, said between now and newly formed executive committee. in that post and will add responsibili- end of Rum Superior schedule he'll give John F. Dille Jr., Communicana ties as VP in charge of programs and "full and further consideration and study Group of Indiana, re- elected chairman operations. Mr. Keating has been with to the question of liquor advertising on of National Association of Bradcast- MBS for 21 years. television in order to establish our future policy on this matter." Two weeks ago Mr. Wasilewski had written For other personnel changes of the week see FATES & FORTUNES Mr. Cooperstein urging reconsideration of Spanish-language commercials in prime time (BROADCASTING, mend hearings in most cases where e June 20). WNJU -TV is not member of 29 stations feel first CATV waiver requests are opposed. Of NAB or NAB code. 21 opposed petitions that are ripe for crack of lateness whip commission action, hearings are ex- FCC reaffirms stand pected to be recommended in 15. FCC announced Friday (June 24) it has issued fines to 29 New York and on intrastate rates New Jersey stations for failing to sub- Reynolds moving mit renewal applications on time. Ac- FCC is standing firm on decision to tion is first of its kind since commis- assume jurisdiction over rates charged sion created in December 1965, that by common carriers for intrastate serv- Camel out of Esty late renewals are subject to forfeiture ice to CATV systems. (BROADCASTING, Dec. 6, 1965). FCC Commission last week denied peti- Camel cigarette account, foundation said step is being taken to facilitate tions by AT &T and GT &E Service of William Esty agency 33 years ago processing of 300 to 400 renewal ap- Corp. for reconsideration of April 6 and now worth over $10 million in bill- plications filed every two months. action requiring common carriers to file ing, will be moved to another agency. Forfeiture schedule is $25 for 1 -15 tariffs covering such service with com- R. J. Reynolds Tobacco Co. states days late, $100 for 16 -60 days, and mission (BROADCASTING, April 11). move is matter of business judgment $200 for 60 -90 days. After notification, Commission vote was 4 to 1, with and "does not reflect lack of confidence broadcasters have 30 days to pay or Commissioner Robert T. Bartley dis- in Esty." Reynolds says there is ques- contest the fines. New York stations senting and Commissioner Lee Loevin- cited for $200 WBJA -TV tion of how many of company's com- forfeitures: ger not participating. Binghamton, WIRQ -FM Rochester, WNsz AT had peting brands should be handled by &T and GT&E Service Corp. Saranac Lake and WXKW Troy. New argued that rates for service wholly single agency. York $100 forfeitures: WEEE Rens- within boundaries of one state were Company has been marketing Camel selaer, WRNW -FM Mount Kisco and outside commission jurisdiction. filters regionally and is expected to go WSPE -FM Springville. New York $25 Commission said Communications national with this brand. Esty will con- forfeitures: WSEN Baldwinsville, WBTA Act gives it authority over charges for tinue to handle three other Reynolds Batavia, WBUF -FM Buffalo, WOSU -FM use of common carrier lines "in chain brands: Tempo, Winston and Salem. It Genesco, WLEA Hornell, WBAZ King- broadcasting or identical to radio com- has been sole agency for all Reynolds ston, WYBO Massena, WFUV -FM New munication of any kind," regardless of cigarettes since 1933. York, WNDT(TV) New York, wsco Os- whether signals cross state lines.

10 BROADCASTING, June 27, 1966 Washington's most professional and complete local newscasts

at 6:00 p.m.

WMAL -TV has complete color facilities: Norelco Color Cameras Color film and slide chain Color video tape units Our own Color Film Processor

news voice for the Nation's Capital wmal-tv Washington, D.C. The Evening Star Broadcasting Company National Representatives: Harrington, Righter & Parsons, Inc. When WRVA -RADIO asked. "IS THERE A DOCTOR IN THE HOUR

the call was answered from Colorado

Brick Rider, WRVA- Radio's Program Director, spoke

out so convincingly on tiny Tangier Island's critical

need for a physician that NBC's "Monitor"

rebroadcast the plea coast to coast. That's

how the word traveled to Colorado and

so impressed a doctor

there.

WRVA's Trafficopter recently flew Dr.

Watson from Rich-

mond to Tangier

. and for the first

time in almost a year the isolated island

community has a resident physician.

That's public service. flVARADIO

Richmond, Virginia

50,000 Watts AM, 1140 KC

200,000 Watts FM, 94.5 MC National Representative: Peters, Griffin, Woodward, Inc. DATEBOOK is A calendar of important meetings and adventure events in the field of communications. NAB FALL REGIONAL CONFERENCES travel programming Indicates first or revised listing. Oct. 13-14--Statler-Hilton hotel, Dallas Oct. 17 -18 -Mark Hopkins hotel, San JUNE Francisco. in your plans June 24- 30- Annual convention of the Ad- Oct. 20- 21- Hilton hotel, Denver. vertising Association of the West. Spokane, Oct. 24- 25- Radisson hotel, Minne- Wash. apolis. this tall ? June 25 -28 - Annual summer meeting and Nov. 10 -11- Chase -Park Plaza hotel, election of officers of Georgia Association of St. Louis. Broadcasters. Speakers include George Bart- Nov. 14 -15 Waldorf- Astoria hotel, lett, vice president for engineering, National New York. - Association of Broadcasters; FCC Commis- David, Nov. 17 -18 -Queen Charlotte hotel. sioner James Wadsworth; Miles pres- Charlotte, N. C. ident, Radio Advertising Bureau, Jack W. Lee, WSAZ Huntington, W. Va.; William Nov. 21-22- Robert Meyer hotel, Jack- Ray, chief, FCC Complaints and Compliance sonville, Fla. Division; Representative James A. Mackay (D. -Ga.); John H. Battison, consulting engineer. Carriage Inn. Jerkyll Island. June 26- 30- Annual convention, National prevent opposing sides from springing sur- Community Television Association. Ameri- prises. cana hotel, Miami Beach, Fla. (see page 36). July 22- Meeting of the Advertising Club June 27 -28 Annual summer meeting of - Association. of Memphis, featuring Stephen B. Labunski, New York State Broadcasters president, NBC Radio, as guest speaker. Otesaga hotel, Cooperstown. The Summit Club. Memphis. July 24 -Aug. 5-Seminar in marketing man- JULY agement and advertising sponsored by the July 5-New deadline for reply comments Advertising Federation of America. Har- on FCC's proposed rulemaking which would vard Business School, Boston. incorporate into commission rules provisions July 25 -New deadline for submission by of fairness doctrine relating to personal at- pay -TV companies to FCC of detailed speci- tack and to station editorials for or against fications of their present or proposed sys- political candidates. tems for over- the -air subscription TV. July 8 -New deadline for comments on Commission will use information to deter- FCC's proposed rulemaking aimed at in- mine technical standards if it ultimately rules a decides to authorize nationwide over -the- Whether your answer is yes or no you corporating into the commission air pay television. modified version of the rules of discovery should talk to us. Why? Well, to make now employed in all federal courts. The July 28 -30 - Fourth annual National Broad- any programming decision you should rules are designed to shorten hearings and cast Editorial Conference sponsored by the prevent opposing sides from springing sur- have all the facts. And that's what prises. Radio and Television News Directors' As- sociation and the Columbia University we're prepared to give you - July 11-22--Summer session in computer- graduate school of Journalism. Speakers in- ized simulation of market and competitor clude Robert Price, New York deputy all the facts -both pro and con response sponsored by the Massachusetts mayor; Dr. Herta Herzog of Jack Tinker regarding the Adventure -Travel Institute of Technology. M.I.T., Cambridge. and Partners; Clark B. George, WCBS -TV Mass. For information contact Professor New York; Eldon Campbell, WFBM-AM -FM- concept for your station. TV A. Amstutz, Sloan School of Management, Indianapolis; Louis Read, WDSU -TV Olas Corporation produces television's M.I.T., 50 Memorial Drive, Cambridge. New Orleans; Howard Mandel, VP for research, National Association of Broadcasters; leading color -taped Adventure -Travel NBC W. July 12-Annual meeting of stockholders Reuven Frank, News; Fred series LANDS AND SEAS. of Taft Broadcasting Co. to elect eleven Friendly, Journalism professor at Columbia -OF directors and to transact other business. University; FCC Commissioner Kenneth A. We are specialists in this field. All we 1906 Highland Avenue, Cincinnati. Cox, and Theodore Pierson, broadcast attorney. Hilton hotel, New York. ask is the opportunity to share our July 14 - Deadline for comments on experiences with you -who knows, proposed FCC rulemaking to amend part July 29- 30- Annual meeting of the Florida 73 of the commission rules to specify, in AP Broadcasters. Monson Motor Lodge, St. you may agree with us that lieu of the existing MEOV concept for AM Augustine. OF LANDS AND SEAS is the answer. stations, a standard method for calculating radiation for use In evaluating interference, The following stations did! coverage and overlap of mutually prohibited AUGUST contours. The MEOV method is used to measure radiation from directional antennas. Aug. 1- Deadline for comments to FCC on LOS ANGELES KHJ-TV question of whether private entities should, CINCINNATI WLW-T to July 17- 19- Annual summer convention of or legally can, be authorized operate INDIANAPOLIS W LW-I Idaho State Broadcasters Association. Lewis - their own private communications satellite Clark hotel, Lewiston. systems. Comments were invited as a re- DALLAS WFAA-TV sult of ABC's request for permission to put LANSING WJIM-TV July 17 -19 Annual summer convention of its own satellite In sky. SEATTLE KIRO-TV Carolina- Association. South Broadcasters ST. LOUIS KPLR-TV Speakers include Wallace Johnson, assistant Aug. 11 -14 -11th annual convention of the chief, FCC Broadcast Bureau; William Ray, National Association of Radio Announcers. MINNEAPOLIS KSTP-TV chief, FCC Complaints and Compliance Divi- Theme of the convention is: "The New SPOKANE KHQ-TV sion; Charles Stone, manager, National As- Image Means Preparedness." Waldorf -As- BUFFALO WGR-TV sociation of Broadcasters radio code. Ocean toria hotel, New York. Forest hotel, Myrtle Beach. FORT WAYNE WPTA-TV Aug. 12 - Fifth annual Georgia Association TOLEDO WDHO-TV July 20 -24 - National convention of the of Broadcasters TV Day. Marriott hotel, At- American Federation of Television and lanta. Radio Artists. Chicago. Aug. 15- Deadline for reply comments July 22-New deadline for reply comments on proposed .FCC rulemaking to amend part on FCC's proposed rulemaking aimed at in- 73 of the commission rules to specify, in OF LANDS AND SEAS corporating into the commission rules a lieu of the existing MEOV concept for AM modified version of the rules of discovery stations, a standard method for calculating now employed in all federal courts. The radiation for use in evaluating interference, OLAS CORPORATION rules are designed to shorten hearings and coverage and overlap of mutually prohibited 2800 Euclid Ave., Cleveland, Ohio 44115, Phone: 216 /2416660

BROADCASTING, June 27, 1966 13 55ff!Y UHF transmitter

Tw o separate visual power amplifiers in this new UHF the same klystrons used in proven RCA 30KW trans- Tra nsmitter will mean it is never at a loss for power. mitters. They offer high reliability and long life. On e is always ready to back up the other thus providing a ew high order of reliability for the transmitting plant. VAPOR COOLED Thi s is added assurance of uninterrupted operation. Vapor cooling is better than water cooling. Volume for 2V! MILLION WATTS ERP volume, vapor cooling is more efficient resulting in lower transmitter operating expenses. Combined with a TFU -46K antenna, this transmitter provides RCA's most powerful transmitter- antenna package, giving up to 21/2 million watts, ERP. WALK -IN DESIGN Walk -in cabinetry is not only an important factor in KL YSTRON POWERED the reduced size of the TTU -50C, but also of value in its unique integral cavity vapor- cooled klystrons are speeding maintenance and reducing expense. for 21/2 million watts ERP

More Reliable Operation

PI IIIA ANTENNA CHOICES OTHER UHF TRANSMITTERS A choice of three antennas is offered...the TFU -46K, Also in this new line are the 30KW (with integral cav- delivering a gain of 46 and up to 21,4 million watts; the ity, vapor cooled klystrons), a completely air cooled TFU -30J delivering a gain of 27 (vertical with 0.5 elec- 10 KW, and a 2 KW that is easily expanded to a 10 KW. trical beam tilt); the TFU -25G delivering a gain of 25. For more information, call your RCA Broadcast Representative. Or write to RCA Broadcast and Television Equipment, Bldg. 15 -5, Camden, N.J. The Most Trusted Name in Television contours. The MEOV method is used to than three television stations, not more Best of Show - Squash measure radiation from directional antennas. than two of them VHF's in the top -50 tele- 1965 Harris County Vegetable Day vision markets. Michael Sentesi, Houston, Texas Aug. 16 - Annual shareholders meeting of Desilu Production Inc. slOct. 6- 8- Annual fall meeting and election of officers of Alabama Broadcasters Associa- .Aug. 18 - Second annual Communications tion. Stafford motor hotel, Tuscaloosa. Clinic sponsored by the U.S. Housing and Urban Development Dept. Speakers include Oct. 7 -9 - East central area conference of Gordon B. McLendon, president of McLen- the American Women in Radio and Televi- don Corp.; and Fritz Kuler, KRLD -TV sion. Ambassador hotel, Chicago. Dallas -Ft. Worth. Sheraton -Dallas hotel, Dallas. slOct. 10- 11- Annual fall meeting and election of officers of New Jersey Broadcasters Aug. 19 -21- Annual summer meeting of Association. Shelburne hotel, Atlantic City. West Virginia Broadcasters Association. Greenbrier, White Sulphur Springs. Oct. 13- 14- Annual fall meeting of Ohio Association of Broadcasters. Speakers in- Aug. 23-26-Annual Western Electronic clude George W. Bartlett, vice president Show and Convention including a technical for engineering, National Association of exposition at the Sports Arena and Holly- Broadcasters. Christopher Inn, Columbus. wood Park. Biltmore hotel, Los Angeles. Oct. 13- 14-Annual fall meeting and elec- Aug. 26 -27 - Annual fall meeting of Arkan- tion of officers of Indiana Broadcasters Asso- sas Broadcasters Association. Coachman's ciation. Indianapolis. Inn, Little Rock. Oct. 14 -16- Mideastern area conference of the American Women in Radio and Televi- sion. Pocono Manor Inn, Pocono Manor, Pa. SEPTEMBER Oct. 15 -16- Western area conference of the Sept. 1 - New deadline for comments on American Women in Radio and Television. FCC's proposed rulemaking which would Seattle. authorize TV translator operators to use microwave relays to bring in TV signals. Oct. 16 -18 - Annual meeting of the North Dakota Broadcasters Association. Town Sept. 1 - Deadline for comments on pro- House, Fargo. posed FCC rulemaking to provide for a nationwide system of over- the -air pay tele- Oct. 17 -20 - Fall conference of the Elec- vision and for comments on FCC notice of tronic Industries Association. San Francisco inquiry into the possibility of pay TV by Hilton, San Francisco. wire. Oct. 21 -23 - West central area conference Sept. 14- 17- Annual fall meeting and elec- of the American Women in Radio and Tele- tion of officers of Michigan Association of vision. North Star Inn, Minneapolis. Broadcasters. Hidden Valley, Gaylord. 23- Sept. 15 Oct. 25- Annual fall meeting and elec- -New deadline for reply comments tion of officers of North Carolina Associa- on FCC's proposed rulemaking which would tion Grove Inn, Ashe- authorize TV translator operators to use of Broadcasters. Park microwave relays to bring in TV signals. ville. Oct. 23 Annual Associa- Sept. 16 -17- Annual meeting and election -28- convention of of officers of Maine Association of Broad- tion of National Advertisers. Broadmoor casters. Sebasco Lodge, Sebasco Estates. hotel, Colorado Springs. Sept. 16 -18 - Southwestern area conference Oct. 25 -Nov. 2 - Show -and -sell exhibition of the American Women in Radio and Tele- for advanced electronics production equip- vision, Skirvin hotel, Oklahoma City. ment sponsored by the Bureau of Interna- tional Commerce of the Department of Com- aSept. 18- 20- Annual meeting and election merce. U. S. Trade Center, Tokyo. of officers of Nebraska Broadcasters Asso- ciation. Holiday Inn, Norfolk. Oct. 27- 28- Annual meeting of Tennessee Association of Broadcasters. Sheraton -Pea_ Sept. 19 -21 - General membership confer- body, Memphis. ence for 1966 of Institute of Broadcasting Financial Management. Brown Palace hotel, Denver. BEST SQUASH IN THE NOVEMBER Sept. 23 -25 - Southern area conference of the American Women in Radio and Televi- Nov. 9 -12-1966 convention of Sigma Del- HOUSTON sion. Robert E. Lee hotel, Winston -Salem, ta Chi, professional journalistic society. MARKET N. C. Pittsburgh. Squash the NO SALE sign Sept. 28 -Oct. 1-1966 international confer- Nov. 11 - Fall convention of Oregon As- ence of the Radio Television News Directors sociation of Broadcasters and the Washing- Your customer products Association. LaSalle hotel, Chicago. ton State Association of Broadcasters. Port- land, Ore. SQUASH competition Sept. 29 -30- Annual fall meeting of Min- nesota Broadcasters Association. Holiday Nov. 13 -16 - Annual convention of the Buy Inn, Duluth. Broadcasters' Promotion Association. Chase Park Plaza hotel, St. Louis. Sept. 30 -Oct. 2 - Northeastern area conference of the American Women in Radio Nov. 15 -17 -12th annual membership meet- and Television. Pine Tree Point Club, Alex- ing of the Television Bureau of Advertising. KNUZ andria Bay, N. Y. Continental Plaza hotel, Chicago. THE PRODUCER STATION OCTOBER DECEMBER Oct. 1 - Deadline for reply comments on proposed FCC rulemaking to provide for a Dec. 1 -New deadline for reply comments THE KATZ AGENCY, INC. nationwide system of -the -air tele- on FCC's proposed rulemaking that would over pay prohibit group owners from acquiring more National Representatives vision and for reply comments on FCC notice of inquiry into the possibility of pay than three television stations, not more than two of them VHF's in the top -50 tele- TV by wire. vision markets. Former In Houston Call Dave Morris JA 3-2581 deadline was May 2. Oct. 3 - Deadline for comments on FCC's proposed rulemaking that would prohibit group owners from acquiring more Indicates first or revised listing.

16 (DATEB00K) BROADCASTING, June 27, 1966 SWING TO

The Color Labmaster has arrived to meet them! ...The world's largest manufacturer of black and white film processing equipment is leading the swing to color. The Houston Fearless Color Labmaster takes its place in the same quality line of processing equipment that produced the black and white Labmaster. Experience with the most widely used continuous film processing devices in the world provided the know -how for producing the superior Color Labmaster. Modular construction, a feature of the black and white equipment, is also a feature of the Color Labmaster. This "building block" construction concept allows for custom tailoring to any film process; and, the Color Labmaster is easily adaptable to any new requirements. On all of our products, the Houston Fearless name means quality. And, only one 16/35mm color film processor makes quality and performance a byword - only one processor will perform when all other color film processors are outmoded - only the Color Labmaster from Houston Fearless! Write today for complete information.

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BROADCASTING, June 27, 1966 17

Sun, sand and machine guns. In half-hour bursts. Rat Patrol.

In 1942, Tunisia belonged to Rommel's invincible Africa Corps. And everyone knew it. Everyone except the four men of the Rat Patrol. Experts in sneak attacks, surprise raids and sabotage.This is the story of that unusual desert war. Four cocky commandoes on one side. A tenacious German lieutenant assigned the baffling mission of stop- ping Rat Patrol on the other. Chris George, Gary Raymond, Justin Tan, Larry Casey and Hans Goodagas star. Initial as- sault: Monday, September 12, following Iron Horse. Filmed in Spain, Rat Patrol is another of the exciting new ABC television programs now in preparation for Fall '66. ABC Television Network OPEN MIKE®

'Bias against UHF' the mileage limit is a candid admission -Commissioner Robert E. Lee, FCC, of the smaller coverage area of UHF Washington. EDITOR: I read the June 13 article stations." (The comment to which Commissioner Lee is time captioned "Bills Would Reduce UHF It high that your magazine refers came from a UHF station operator.) became aware of the bias against UHF Blackout Areas" in which you describe that is ingrained in your "industry the bills introduced by Representatives sources." A week well -spent in Lincoln Kirwan and Bow of Ohio which would I confidently predict that within 10 liberalize blackouts of sports programs years VHF station operators will be EDITOR: Congratulations to KOLN -TV for UHF stations. You state: "Accord- turning their worn -out interference-rid- Lincoln, Neb., and the broadcast division of the School Journalism, ing to industry sources, the reduction of den channels in for crisp clean UHF .. . of Uni- versity of Nebraska for thinking of and coordinating the first Television Au- dience Measurement Seminar held May 16 -20 on the university campus (BROAD- CASTING, May 23) . This seminar was well worth the week's time and had good attendance. I was one of only five agency people participating - the biggest disappointment of the seminar. There was much to be gained by agency people at the seminar. I hope this will be a yearly event and will draw more agency people in the future. You

ARB Coverage /65 credits us with combine such lecturers as Dr. Seymour NET DAILY VIEWING in 104,000 Banks of Leo Burnett Co.; Howard Man- TV homes -net weekly viewing In del 141,000 homes - in 39 counties. of the National Association of Broadcasters, Joseph Matthews, A. C. Nielsen, and a host of other well -knowns in every phase of the television field and you have a lot to profit from the knowledge put forth. -Ginny Grant, Our daily viewers spend Tracy -Locke Co., Dallas. $3,289,5201` for Curtain calls for Bergin EDITOR: BROADCASTING'S Monday Memo of June 13, a provocative article by John F. Bergin of BBDO on radio, LAUNDRY SUPPLIES. is one of the best articles to date on the medium and I would like your per- But you can't reach this market from mission to reprint it in our bimonthly Lansing or Grand Rapids. publication, The Dial. Detroit, And I wonder if reprints are avail- WWTV /WWUP -TV is the ONLY way. able in quantities of 2500? -Gary R. Posner, director, publicity and promo- YOU'LL miss about 17% of your poten- plies every year -well over a MILLION tion, WGAR Cleveland. tial retail sales in outstate Michigan dollars in dry detergents alone. EDITOR: We found the June 13 Mon- if you put your TV dollars only where Michigan wholesalers need your day Memo by Mr. Bergin of BBDO an your Michigan wholesalers are. advertising support to move your prod- exciting , . . point of view and would like very much to reproduce the arti- Why? Because the retailers in our 39 ucts into our homes. Ask Avery -Knodel cle for sales promotion purposes. counties buy downstate, but they sell up about WWTV /WWUP -TV's intense - James W. Keeler, promotion manager, here! You reach their customers almost coverage and our audience's buying WFLN -AM -FM Philadelphia. exclusively on WWTV/WWTJP-TV - potential. They have the figures for unless you want to use 20 radio stations your industry's products. (Permission granted in both instances) and/or 13 newspapers. 'Statistics on consumer expenditures used by permission of National Industrial Conference Our daily viewers 104,000 of them Board, whose study "Expenditure Patterns of Freeda was the star - the American Family," sponsored by Life Mag- -buy $3,289,520 of home laundry sup- azine, was based on U.S. Dept. of Labor Survey. EDITOR: Thank you for the fine story on Freeda, our computer (BROADCAST- ePJP1 P erFRi1aIPJ ING, June 13). RA1110 SItI NALAMAIGOPIATTLF CREEK Your story was factual and written WILE GRAND RAPIDS WIEN GRAND RAPIDS-KALAMA10D wwzv/wwvr -Tv in a highly entertaining and illuminating WWTV.FM CADILLAC CADILLAC.TRAVERSE CITY SADLT STE. MARIE TELEVISION manner. I was surprised to find my MANIal MANNA 10 -TV WRAO GRAND RAPIDS.RALAMAI00 AeTIMNA 1R IE ROLN a.e.Vanodol,nnr.,fe,l.,l.e Merlanol flop. e,enlellee, actually a picture of Freeda would have kaOLN,LRñXRASxA NEB. 0 SLAND, been more appropriate. After all, the

20 BROADCASTING, June 27, 1966 'MARVEL SUPER - HEROES" are coming your way el n TV! THE GREATEST ARRAY OF COMIC BOOK SUPER STARS EVER TO BLAST THEIR WAY INTO MILLIONS OF TELEVISION HOMES! c pgrlçht 19G6 Marvcl Comics Group All Rights Rcscnul FULL COLOR WINNERS

SEE CAPTAIN AMERICA!

As Steve Rogers -a soldier in the service of his country. In his secret identity as CAPTAIN AMERICA with his shining shield, he's a super -foe of super -villains.

SEE THE MIGHTY THOR! His real name is Dr. Blake - a serious and dedicated doctor. As THOR -he can cause storms and can fly by swinging his enchanted hammer, letting go and holding on.

SEE TkeINCREDIBLE HULK! His real name is Bruce Banner-. but having been belted by gamma rays, he's THE HULK - a sort of Jekyll and Hyde arrangement. The jolly green giant is merely the strongest mortal to walk the earth. tEADY FOR SHOWING!

SEE WB-MARINER!

e is really Prince Namor-half iman and half descendant the underwater kingdom of tlantis. In the water he is rpreme. Strong as a whale. n land, many times stronger ian any human. He can fly mited distances as his tasks smand with his offbeat little ikle wings.

SEE RON MAN! handsome, debonair Tony ark, he's the world's greatest ventive genius, owning the orld's largest armament ctory. Donning his suit of mor, with jet power, he can y and with his transistorized 3dgets -he's as strong s a tank.

* The same superhero artwork as in the MARVEL comic books. * The same authors and stories that have proven themselves with 60 Million readers of MARVEL Comics each year.

Now! 195 six and a half minute color cartoons with openings, closings and bridges to make up 65 half hours. Produced by GRANTRAY- LAWRENCE ANIMATION IN HOLLYWOOD Robert Lawrence - Executive Producer Here's Why "MARVEL SUPER-HEROES" WILL PRACTICALLY CAPTAIN AMERICA SELL THEMSELVES!

STATIONS PRO- GRAMMING MARVEL SUPER-HEROES WILL THE BE PROMOTED IN A FULL INCREDIBLE MARVEL COMICS! RANGE OF HULK LICrNSED WOW-1,= ITEMS WILL CALL ATTENTION TO MARYE SUPER-HEROES-FRO, BUBBLEGUM TO TOYS TO GAMES , ETC.! CHOKE!, THE MARVEL SUPER-HEROES ARE THE SUB- BEST KNOWN TO YOUR MARINER AUDIENCE OF ANY GROUP OF COMIC BOOK CHARACTERS! MARVEL SHEESHÌ SUPERHERO PROMOTION KITS IN GLORIOUS COLOR ARE PART OF THE PACKAGE TO YOUR STATION! IRON MAN UL PI= THE MERRY MARVEL MARCHING SOCIETY- - A CLUB OF MARVEL COMICS FANS- - CAN TIE INTO YOUR STATION'S ØØIII< PROMOTION! THEY'RE (J 1 GASP.! MARVEL- ous. .-. ` ZONE! THE MIGHTY THOR

Proven Audiences

Sensational "MARVEL SUPER - HEROES" Animation distributed by KRANTZ FILMS, INC. Full Color 250 WEST 57th STREET NEW YORK CITY MARVEL -ous Phone (212) 757 -4630 Stories BROADCASTING PUBLICATIONS. INC. computer is the star of the piece. - 'RESIDENT SOL TAISHOrP )ICE PRESIDENT MAURY LONG Robert F. Jamieson, director, station /ice PRESIDENT EDWIN H. JAMES clearances, CBS-TV Network, New ;ECRETARY LAWRENCE B. TAISHOFF TREASURER B. T. TAISHOFF York. 'OMPTROLLER IRVING C. MILLER ,SST. TREASURER ..JOANNE T. COWAN COUGH. .. GAS P Handled machines well ...WHEEZE... H,oahIcastillq EDITOR: Your John Gardiner did a INE BUSINE8M4WO'Or IRE 8105 ANB/NOTO splendid job in his several computer COUGH... 'xecutive and publication headquarters: pieces published in your June 13 issue. IROADCASTING- TELECASTING Bldg., 1735 DeSales itreet, N.W., Washington, D. C. 20036. Tele- Your staff handled an extremely com- ,hone: 202 Metropolitan B -1022. plex subject understandably and com- EDITOR AND PUBLISHER prehensibly.-Eugene Katz, president, Sol Taishoff The Katz Agency, New York. Editorial VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James Liked it, too EDITORIAL DIRECTOR (New York) Rufus Crater EDITOR: I the [computer] story MANAGING EDITOR thought Art King was extremely well -written, comprehen- IENIOR Eorross: Frederick M. Fitzgerald, sive and most timely. My congratula- Carl B. Abrams, Lawrence Christopher Chics o), Leonard Zeidenberg, David Ber - tions.-Kenneth Schonberg, president, yn (New York), Rocco Famighetti (New Central Media Bureau, New York. fork), George W. Darlington. Morris Gel - nan (Hollywood), John Gardiner (New fork), Sherm Brodey; STAFF WRITERS: Sound familiar? fohn Cheeseman, Joseph A. Esser, David UHF Fouquet, Tom Trewin; EDITORIAL ASSISTANTS: Urges caution with 7.amille Grimes, Partin Hargrave; SECRETARY "o THE Post.mcR: Gladys L. Hall. Many people have breathing EDITOR: The May 30 "Week's Profile" Business gave a rundown on D. H. Overmyer problems- shortness of VICE. PRESIDENT AND GENERAL MANAGER and his entry into television via six UHF Maury breath, persistent cough, Long stations in key cities in the U.S. NATIONAL SALES MANAGER I hope Mr. Overmyer ... is prepared too much phlegm -and they Warren W. Middleton (New York) to put a lot of money into his planned brush them off. ADVERTISING DIRECTOR empire. A lot people Ed Sellers UHF of smart have learned the hard way, including They hardly notice -until INSTITUTIONAL SALES MANAGER myself, about UHF. Eleanor Manning fun and PRODUCTION MANAGER: George L. Dant; TRAF- It would be advisable to start with their work are FIC MANAGER: Harry Stevens: ADVERTISING one UHF station, make it a success, and ASSISTANTS: Robert Sandor, Howard Rector, interrupted, their happiness Carol Ann Cunningham, Ruth Simms; SECaE- then move into other cities with UHF TAMY TO THE GENERAL MANAGER: Doris Kelly. operations. - Mel Lucas, Tele -Guard threatened, even their COMPTROLLER: Irving C. Miller; ASSISTANT 493, AUDITOR: Eunice Weston. Corp., P. 0. Box West Sacramento, lives. Calif. Publications and Circulation DIRECTOR OF PUBLICATIONS Don't let it happen to you. John P. Cosgrove Asks help on FM study SUBSCRIPTION MANAGER It might be emphysema or Richard B. Kinsey James J. Bruno, William Criger, David A. EDITOR: On several occasions I have some other respiratory Cusick. Dorothy Hughes, Edith Liu, Roy Mitchell. read articles in your magazine dealing disease. See your doctor. Bureaus with various aspects of FM. I am conducting a study for the de- Use the coupon. New York: 444 Madison Avenue, 10022. Tele- phone: (212) 755 -0610. partment of agricultural information at EDITORIAL DIRECTOR: Rufus Crater; SENIOR the University of Tennessee on agricul- EDrroRS: David Berlyn, Rocco Famighetti. John Gardiner: STAFF WRITERS: James G. ture's place in FM. Paste on postcard Barrett, Phil Fitzell, Judith Ordover; NA- Though primarily concerned with the TIONAL SALES MANAGER: Warren W. Middleton; NTA INSTITUTIONAL SALES MANAGER: R. state of Tennessee, the department is Eleanor GPO, Box 2400 Manning: EASTERN SALES MANAGER: Robert T. seeking all information that Fennimore; ADVERTISING ASSISTANT: Sherry additional New York, N.Y. 10001 Gluck. would supplement and guide its study. Send me the free booklet, "Your Chicago: 360 North Michigan Avenue. 60601. If you know where we might obtain in- Telephone: 312 Central 6 -4115. Breathing Troubles: Understand SENIOR EDITOR: Lawrence Christopher; MID- formation of a general nature that Them, Face Them, Treat Them"* WEST SALES MANAGER: David J. Bailey; As- would give us some idea as to the his- SISTANT: Rose Adragna. Hollywood: 1680 North Vine Street, 90028. tory and development of FM radio in Telephone: 213 Hollywood 3 -3148. SENIOR the U. S. (such as the number of FM NAME F.orroa: Morris Gelman; WESTERN SALES MANAGER: Bill Merritt; ASSISTANT: Stephanie stations now in operation versus past Alexander. years and what do others forsee with ADDRESS ASSISTANT PUBLISHER regard to FM's future growth) . . Lawrence B. Taishoff it would be appreciated very much: CITY STATE ZIP CODE Ralph LePenna, assistant-in-informa- N tion, *Published by BROADCASTING. Magazine was founded in 1931 Cooperative Extension Work, National Tuberculosis Association, by Broadcasting Publications Inc . using the Agriculture and Home Economics, State title, BROADCASTING -The News Magazine of paid for by Christmas Seals. the Fifth Estate. Broadcast Advertising* of Tennessee, P. 0. Box 1071, Knox- was acquired in 1932. Broadcast Reporter in ville. 1933 and Telecast in 1953. BROADCASTING- TELECASTING. was introduced in 1946. (Background information published in Reg. U. S. Patent Office BROADCASTING has been forwarded to Copyright 1966: Broadcasting Publications Inc. Mr. LaPenna.)

BROADCASTING, June 21, 1966 (OPEN MIKE) 25 MONDAY MEMO from MANNING RUBIN, vice president, Grey Advertising, New York

Rubin's rules: How to keep a commercial from being a wild pitch

Next to personal salesmanship, tele- cere, casting that isn't artificial or cial. They can help make the idea mo . vision is the most direct form of selling. caricatured, direction and photography memorable, more palatable and mo And, like the most direct form of sales- that are real and not supersophisticated believable. They don't come easil manship, a good television commercial on the one hand, or dull and stupid on They take time and money and effort must have certain ingredients to be effec- the other. Finally, rule four, be memorabl tive. These ingredients may seem obvi- A sales story and selling claim, of Memorability can be achieved in ous, but all too often they are forgotten course, must also be believable. An number of ways, assuming you have when it comes to selling on TV. overclaim is just as unbelievable as a good product and a good idea. It or (1) Be simple. You can't express phony actor or actress. It is difficult to be accomplished with music, sound e several thoughts at the same be believable. It is disastrous not to be! fects, unusual camera effects, memor time, nor do you want to double - The third rule, be professional, is es- ble talent, graphics, etc. talk or speak at a mile -a- minute pecially important in today's competi- Examples of this rule include tl clip. tive market. How you present yourself Personna blade "bleep- bleeps," Jac (2) Be believable. You don't want can enhance your sales effort 100 %. A Guilford for Cracker Jack, Arler to appear to be insincere, unin- poor spokesman in a drab setting, Francis for Bufferin, the Viking shi terested, overly dramatic, or coupled with a raucous sound track, for Erik and the "Go-Go Goodyear "high -falutin." will make it extremely difficult to sell graphics and music theme. (3) Be tasteful or professional. You your product, especially if your sched- There is another dimension of memo can't afford to be sloppy or dis- ule calls for repeating the commercial rability to consider. How many tim courteous, snobbish or selfish, a number of times. have you, or someone you know, talke uncouth or amateurish. The Today's commercials generally are about a so- called memorable comme more style you radiate, the more more professionally produced than most cial, only to realize that you actual! your customer will be impressed. programs. The lighting, editing, music, couldn't remember the product it wt (4) Be interesting or memorable. A photography and the graphics are better. selling? dull salesman has a dull future, Insist on First Class A large part Van Heusen Does It Memory di but on the other hand, if you're of this is due to the fact that each scene vices that are unrelated to the produc too interesting or exciting, the in a commercial film is preplanned and sale are relatively easy to come by. It customer may concentrate on worked over with a concentration that much more difficult to develop memc you instead of the merchandise. programs and most features simply rability that suggests the product cleat Therefore, excitement should be couldn't afford. The range of talents ly. But, it's worth working for, lik related to the product or you used in commercials is staggering. But, the Van Heusen wash -n -wear shirt com may never get your customer that's an ordinary occurrence in the merciai when the shirt wearer came ui

back to the subject. commercial field. It's expected. When out of the ocean. That way, the do. Obviously, all the visual techniques you consider that each day hundreds of can bark or the baby can cry, and a and tricks available on TV are for commercials appear on TV, you should, the end of the commercial, the viewe naught if used in a commercial that is as an advertiser, insist on a first-class will still know what's being sold an a bad piece of salesmanship. So, you look for your commercials. Your image why to buy. must naturally start with an idea that should be as much a part of your ad- There you have Rubin's Rules o explains a product or service and its vertising as your copy. Order for an effective commercial: benefit and match it to the right cus- There's a saying: "If an idea is good, Be simple tomer. there's nothing you can do in produc- Be believable The first rule of simplicity also might tion to hurt it." Unfortunately, it isn't Be professional be said in another way: Simplicity is true. You can kill it! Bad taste in any Be memorable strength. We all know how hard it is part of a commercial can significantly All of this must be based on havint to rub your stomach and pat your head reduce its effectiveness and its life. a good product and a sound creative at the same time, so how can you ex- Taste, style and craftsmanship are im- strategy to sell it. Until you have those pect a viewer to watch too much action portant ingredients of a good commer- no rules will ever be enough. and retain anything? Further, your commercial may be sandwiched in with two or three others -it may come after a climatic ending to a dramatic se- Manning Rubin, a native of Charleston, quence, or at the same time a dog S. C., is a writer barks at an unseen passerby. i turned commercial producer. He began in commercial produc- Don't Dilute That's why you must tion 11 years make your sale totally and thoroughly, ago and was with Benton & Bowles for several years before joining not just with a quick product shot at Grey Advertising in the end. Search out and create one 1962. The following strong selling idea and make everything year Grey elevated him to vice president work to present it dramatically and in charge of commercial production. Mr. convincingly. Don't dilute the sales Rubin has served as vice chairman of the message with lots of copy points. Be commercial production committee for the simple and direct, and you'll be strong American Association of Advertising in the marketplace. Agencies. Believability comes from many factors-copy that sounds natural and sin-

26 BROADCASTING, June 27, 1966 Don't lose nine counties. Buy WHIO -TV

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AVERAGE DAILY CIRCULATION kc3

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TOTAL WEEK 376,900 321,400 +55,500 csv DAYTIME 242,300 178,800 +63,500

EARLY EVENING 207,200 156,800 +50,400 l(1 fs!:. c> PRIME TIME 247,500 220,600 +26,900 gY. LATE EVENING 80,700 68,200 +12,500

STATION CIRCULATION 42 counties 33 counties +9 counties

Source: ARB Comprehensive Report of TV Circulation. The figures quoted are éstimates and subject to the standard

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29 BROADCASTING, June 27, 1966 ,Broadcasting

June 27, 1966, Vol. 70, No. 26 Now it's the Hyde era at the FCC

LBJ's appointment of veteran as chairman seems to end days of New Frontier; Nicholas Johnson's commission policies are still unknown quantity

The FCC began moving into a new programing area has been limited to they are the AT&T rate investigation cra last week with a familiar skipper what he regards as their failure to fight (for which he bears special responsi- slated to take the helm and a new hand back against government interference. bility as chairman of the commission's on deck. He said last week he sees his job large- telephone committee), space communi- The captain will be Commissioner ly as getting the commission's work cations matters, CATV and spectrum Rose! H. Hyde, a 66- year-old, veteran done -reducing backlogs and breaking allocations (including particularly prob- member of the commission, a conserva- logjams. lems relating to mobile -land radio). tive Republican and a former chairman, His track record in this regard is Those who know him best do not see whom President Johnson reappointed to good. During his first term as chair- him attempting to reverse completely the commission and designated as chairman, in 1953 -54, he was' instrumental commission trends. Policies will be car- man to succeed E. William Henry. The in breaking the procedural bottleneck ried out and rules enforced. But he new hand will be Nicholas Johnson, holding up the grants for television sta- would not be expected to favor any bold for the past two years federal maritime tions, at a time, after the four -year new moves, say, into 'programing or administrator. freeze on grants, when the public was commercial practices. Thus President Johnson formally clamoring for service. With the agree- Bright, Hard- Headed But Mr. brought to an end the New Frontier ment of the competing parties, pro- Johnson, a Democrat, is an unknown era at the FCC-an era that had been cedures were devised for making grants quantity. At 31, he is the youngest marked by controversy and studded on the basis of paper pleadings. The person ever named to the commission; with proposals that would affect the hearing process, involving lengthy de- Mr. Henry was 33; and as maritime foundations of the broadcasting indus- lays, was sidetracked. administrator he won a reputation as a try. He sees the commission's major prob- bright, hard -headed vigorous adminis- The Senate moved swiftly to forma- lems in the years ahead merely keep- trator, who didn't shrink from stepping lize matters. Three days after the nomi- ing on top of issues generated by the on the toes of vested interests. nations were sent to the Hill, on Mon- exploding communications technology. Those who know him were reluctant day, the Senate Commerce Committee As ticked off by the chairman- designate last week to attempt to anticipate his held hearings on them, and was expected to approve them this week (see page 30). Commissioner Hyde, who was first named to the commission in 1946 and whose current term ends June 30, was named to fill out the remainder of Mr. Henry's term, which ends June 30, 1969. Mr. Johnson was appointed to the full seven-year term beginning July 1. That arrangement brings Commis- sioner Hyde to the end of his term 9 months before he turns 70, the mandatory retirement age. Johnson's Policy Question The character of the new Hyde era at the commission remains in some doubt, principally because of uncertainty over the policy line that Mr. Johnson will follow. As for Commissioner Hyde, there is little doubt. After 42 years in government, 38 of them with the FCC and its predecessor agency, the Federal Ra- dio Commission, he is known as one FCC Commissioner -designate Nicho- and Chairman- designate Rosel H who feels broadcasting will improve if las Johnson (I), who at 31 is the Hyde, who at 66 has served the com- the governmental climate is favorable. youngest person ever named to the mission longer (20) years, than any His criticism of broadcasters in the commission, chats with Commissioner other member.

BROADCASTING, June 27, 1966 29 views on communciations regulations. ing new proposals -should calm down. Mr. Henry's resignation May 1) am And Mr. Johnson won't discuss FCC There is substance for that interpre- name him to the short term (CLOSET matters until he has had a chance to tation. The President is said to have told CIRCUIT, May 23), the announcement study them. But one lawyer who had Commissioner Hyde to be independent, when it came on Saturday, June 18 dealings with him said Mr. Johnson Is and to run the commission in his own caught many observers by surprise. "public- interest minded" and could wind manner. Never before had a President names up on the side of the hard -line regu- One expression of broadcasters' feel- a person not of his party to the FCC lators. ing for Commissioner Hyde was given chairmanship. If he did want to appoin Broadcasters generally were delighted last year, when the International Radio from within, as he often does, then with news of the Hyde appointment. and Television Society awarded him its were three loyal and willing Democrat! For while they knew little if anything Gold Medal award for his "many long ready to respond to a call. about Mr. Johnson, they saw in the years of devoted service" as a member Vacant Since February The week. President's selection of Mr. Hyde as of the FCC. end announcement climaxed a personnel chairman a presidential view that the Although there had been some spec- search that began in February, wher commission -after five years of Newton ulation that the President might desig- Mr. Henry notified the White House of N. Minow and E. William Henry lead- nate Commissioner Hyde chairman (he his desire to resign. The President, whc ership, of tough, critical talk and sweep- had been acting in that capacity since is not known for speed in reaching

Committee creates no problems for appointees

Rosei H. Hyde, nominated by full Senate should also occur in the Johnson would give "a new outlook, President Johnson as chairman of near future. energy and intelligence," in his new the FCC, and Nicholas Johnson, also Questions put to the nominees post. tapped to shift to the air waves of touched briefly on some of the is- In questioning, members of the the FCC from the waves he rode as sues presently before the FCC, but committee ranged into the problem Federal maritime administrator, both much of time was spent on corn - of congestion in frequencies for two - sailed a calm sea through a congres- ments of approval by the members way radio users, license fees charged sional hearing on their nominations of the committee and other con- by the FCC on required radios in last Thursday (June 23). gressmen. aircraft and police use, the Com- The hearing on the presidential Hyde Praised Representative munications Satellite Corp., educa- George V. Hansen (R- Idaho) and tional and UHF television and brief- Senator Frank Church (D- Idaho), ly on TV programing. both of Commissioner Hyde's home In answer to questions by Sen. state, appeared before the commit- Bartlett, Commissioner Hyde said tee to praise his past performance on the FCC was "proceeding diligent- the commission and endorse his ly" to meet the problems of two - nomination. Sen. Ralph Yarborough way radio users. (D -Tex.) also appeared on behalf Fees Discussed Commissioner of Mr. Johnson, who attended the Hyde was questioned by Senator University of Texas and its law Peter H. Dominick (R-Colo.) and school. others on the fees the FCC levies Mr. Hyde received praise from on radio use by aircraft, required by committee members Senators Nor- the Federal Aviation Agency, and ris Cotton (R- N.H.), Frank J. police radio. He responded the fees Lausche (D -Ohio) and Hugh Scott were only nominal but some commit- (R -Pa.). Sen. Lausche also said tee members indicated a review of he deeply regretted Mr. Johnson's these charges might be in order. departure from the Maritime Ad- Sen. Dominick also asked Mr. Hyde ministrator's post he has held since to predict when TV viewers might early 1964. He added that Mr. be able to receive signals direct from Johnson had been the only Adminis- satellite and about the growth of trator since Sen. Lausche came to UHF since Congress passed a law Congress who had followed policies requiring all sets to include all - to build a merchant marine worthy channel reception. Mr. Hyde an- of the United States. He told Mr. swered that direct satellite television Nicholas Johnson Johnson, "I hope you again will have was technically feasible but that the public in mind in your new post." there were many economic, political appointments announced the previ- Senator John O. Pastore (D -R.I.) and social problems to be overcome. ous weekend was held by the Sen- said "This is just the kind of man He added that he thought the all - ate Commerce Committee in a ses- we need at the FCC, one who is channel requirement had been a wise sion which lasted barely an hour. willing to stand up and be counted. one which had stimulated interest in Committee approval on the nomina- We don't have enough public serv- UHF television. tions is expected when the commit- ants like that. You are sorely needed Sen. Pastore also told Mr. Hyde tee meets in executive session in at the FCC." Senator E. L. Bartlett the committee expected to hold ex- about a week. Confirmation by the (D- Alaska) chimed in saying Mr. tensive hearings in the near future

30 (LEAD STORY) BROADCASTING, lune 27, 1966 decisions on appointments, is said to rapidly changing communications in- posais to limit network ownership of have taken particular care in the case dustry call for the high talents possessed prime -time programing and to bar mul- of the FCC because of his regard for by these fine public servants." tiple- ownership expansion into the top the importance of the commission work, The appointments mean a boost in 50 markets, both of which have stirred particularly in field of space communi- salary for both. Commissioner Hyde considerable controversy. cations. Some observers last week also will move up from $27,000 to $28,500, He said the proposals would be pointed out the need for care in view as chairman; Mr. Johnson will get a studied in the light of the record made of the President's family's substantial raise to $27,000 from his present $26,- on them. "My function is to carry out interests in broadcasting in Texas. 000 salary as maritime administrator. the will of the majority, not to thwart The President, in his announcement, Members of Congress hailed the it," he said. said: "The combination of Rosei Hyde's Hyde appointment. Senate Minority Commissioner Hyde was informed long FCC experience and Nicholas Leader Everett M. Dirksen (R -I11.) said that he was to be named chairman in a Johnson's demonstrated and creative Commissioner Hyde would "stand out half -hour conference with the President abilities will advance the public interest as one of the outstanding men serving at the White House, on June 14. Until in the critically important work of in the regulatory services." Senator then, the commissioner's principal pre- this agency. John Pastore (D-R. I.), chairman of occupation was concern over his re- "The vital decisions relating to our the Senate Communications Subcom- appointment as commissioner. mittee, called him "a dedicated and de- The appointment caps a career that voted public servant." began in 1924, when Mr. Hyde, a native Mixed at FCC Reaction to the an- of Bannock county, Idaho, entered gov- nouncement inside the commission was ernment service through a competitive mixed. There was a universal expres- Civil Service examination as a member sion of pleasure over the recognition of the staff of the Civil Service Com- given Commissioner Hyde, for he is mission. He attended Utah Agricultural highly regarded and respected by com- College (1920 -1921) and George Wash- n the problems of the regulation missioners and staff members alike. But ington University in Washington (1924- f the Communications Satellite some activist staffers did not attempt 1929), and earned his law degree from ;orp. and the commissioner said the to hide their disappointment. They see GW after he had joined the Federal 7CC would be glad to help. the commission becoming something of Radio Commission in 1928. Mr. Johnson was only asked a a backwater in the affairs of govern- Mr. Hyde was with the commission ew questions, one by Sen. Dominick ment. "With Hyde the feeling is to do when it was absorbed into the newly equesting his feelings on the role less," said one lawyer. "He is no in- created FCC, in 1934, and rose through df the FCC in determining content novator or regulator." the ranks to general counsel. In April d television broadcasting. Mr. As chairman, Commissioner Hyde 1946, President Truman gave him a iohnson answered that it was a very will be in a strong position of leader- merit promotion to commissioner. ship. Although, like other commis- President Eisenhower in 1953 named sioners, he has only one vote, he has him chairman-but, in a departure from far more influence than they over the custom, for only one year. At the end makeup of the agenda of commission of the year, when the President failed meetings and in directing the staff. And to act, the commissioners named Mr. as acting chairman he has shown no Hyde acting chairman, a position he reluctance to use that influence. In ad- held from April 1954 until the follow- dition, he is the commission spokesman, ing October, when George C. McCon- before Congress and on any speaker's naughey was appointed chairman. platform to which he is invited. Long Career Through his career, Another lever he has is in the selec- Commissioner Hyde has seen the de- tion of key staff members. He declined velopment of radio and television, and last week to discuss reports of impend- has participated in the shaping of the ing changes in the Broadcast Bureau, present regulatory mould and in fash- whose chief, James Sheridan, has been ioning the allocations policies dating under sporadic fire from some com- back to 1928. He participated in net- missioners. But he appeared to rule out work investigation of 1938 which re- the likelihood of any change in the gen- sulted in the inauguration of regular eral counsel's office. FM and TV broadcasting in 1941. He He intends to retain as administrative has also represented the U. S. in count- assistant John Cushman, who has held less international telecommunications that post since Mr. Minow's days as conferences. chairman. Arthur Stambler, who was Commissioner Hyde, who is married Mr. Henry's special assistant, has ac- and the father of four grown children, cepted a request by Mr. Hyde to stay has served as a member of the FCC Rosei Hyde on as his legal assistant. The chairman - longer than anyone else, and he is, in designate has not had a legal assistant. his 67th year, carrying a heavier burden complex and sophisticated matter he He will take with him to the chairman's than any of the other commissioners. would be hesitant to comment on office his engineering assistant, C. Phyll But he appears fit, and his only regret without more experience and advice. Home. last week seemed to be that he has only Both Commissioner Hyde and Mr. Won't Thwart Majority However, three more years to serve. The Johnson turned in personal financial he said last week, he doesn't see his President then in office could waive the statements to the committee and said designation as chairman as requiring a mandatory-retirement requirement, per- they had no financial interests which "re- examination" of the sweeping pro- mit him to serve past the age of 70, would be inimical to their duties. posals for rulemaking that the commis- but that is unlikely, and he knows it. sion had put out over his objection. He But if he has to go out, he agreed last had been asked specifically about pro- week, "it's nice to go out as chairman."

BROADCASTING, June 21, 1966 31 University of Iowa, was born in Iowa Logic not City, Sept. 23, 1934, played basketball It runs in the family at University High School there and went on to the University of Texas. emotion Broadcasting is nothing new to where he graduated from undergraduate the family of FCC appointee and law schools. Nicholas Johnson: His younger He was elected to Phi Beta Kappa That's the approach to take sister, Katy, works for CBS News as an undergraduate, and in law school was article editor of the Texas Law Re- Nicholas and in the past has done radio and with Johnson, television work in this country, view and was elected to the Order of Canada and abroad. the Coif. He went on to become a law FCC new appointee to Miss Johnson, described as in clerk to Judge John R. Brown of the her early 20's, joined CBS News U. S. Court of Appeals for the Fifth in May and is currently on the Circuit. Later he clerked for Associate Looking at him, one wouldn't think Justice Hugo Black of the U. S. Su- assignments desk. Last week she . a harsh word could be said of Nicho- preme Court. las Johnson, the new FCC commis- was working the 4 p.m.-to -mid- Law Professor law sioner- designate. Tall (6 feet 31 night shift. He joined the Before faculty at Berkeley in 1960 as an act- inches), slim as a reed, young (31) and joining CBS she was with the Canadian Broadcasting ing associate professor and taught ad- looking, vaguely, like Huck Finn's nice - ministrative law and oil and gas. In looking brother, he calls to mind the Corp. for three years in various Washington law bright kid down the street who played capacities including story editor, 1963 he joined the firm researcher of Covington and Burling, where he basketball in high school and did well and research- inter- viewer, remained until being tapped for the in college. and worked on several Maritime Administration post Nevertheless, plenty of harsh words public -affairs programs including on Feb. This Hour Seven Days, 19, 1964. have been said about him. In the 27 has a widely acclaimed He is married to the former Karen months he has served as maritime ad- TV show. Before Chapman of Iowa City. The couple ministrator he managed somehow to that, while living in has children: Julie, 13; antagonize not only the shippers but the Europe, she had done radio inter- three Sherman, 5, and Gregory, labor unions and some members of the views for NBC, CBS and WMT 2. Maritime Administration staff. Cedar Rapids, and in Iowa had Mr. Johnson declined last week to written and discuss any of issues Engendering that kind of ill- feeling narrated children's the confronting was the price he paid for doing the shows for a number of radio and the commission. He confesses to complete kind of job he was hired to do: de- television stations. She is a gradu- ignorance about them. "I not only ate bring a velop ideas for infusing new life into of the University of Michigan. professionally open mind but the barnacle- encrusted merchant marine one that is practically open to this job" and make it more competitive in world he said. commerce. The communications industry has "virgin territory in me," he said. His ideas involved abandoning some, teaching law there, and who has seen "I want to hear all points of view," and modifying others, of the subsidies him from time to time since, shares this he added. "I want to get as much fac- long enjoyed by U. S. ship builders and view of him. "He's interested in sci- tual information I can and what operators. Those ideas met with fierce ence, new developments, the thoughtful as do I think is in resistence, and his appointment to the exploration of new ideas," said Com- the public interest." FCC was cheered nowhere more lustily missioner Loevinger, who expressed de- At his confirmation hearing before than in the shipping industry. light with Mr. Johnson's appointment. the Senate Commerce Committee he re- For all of that, Mr. Johnson is highly Mr. Johnson is said to feel that the fused flatly to be drawn into a discus- regarded. Those who know him agree shipper's difficulty with him stemmed sion of the commission's authority to that he is bright, even "brilliant," ag- from what he regarded as their per- regulate programing. "That's a most gressive and extremely hardworking. sistence in using emotion rather than sophisticated and involved matter," he Some who have worked with him also logic in their arguments. He considers said, adding, "I would be very hesitant say he is "ambitious" and "publicity himself an "easy mark" for a well- struc- to express any views at this time." oriented." tured, intellectually satisfying argument. He also apparently considers it a sen- Firm Views He is tough- minded, Mr. Johnson's appointment to the sitive matter. Following the hearing he with firm notions of his own about such commission was interpreted in many declined to discuss his television prefer- things as organization and management. quarters as an effort by the President ences, if any, lest the industry interpret One Maritime Administration staff to mollify angry shippers. But it's un- his remarks as constituting any kind member, sounding just a little weary, derstood that the President was im- of direction. "My viewing is irrelevant," said of him: "He's not impressed by pressed by his job at the Maritime Ad- he said. the people who deal with him. He has ministration and persuaded him to ac- However, he is an avid broadcasting a lot of self- confidence. He has a fresh cept the commission appointment after fan. He has a five -inch Sony in his of- outlook. He's not awed by what's been he expressed a desire to return to teach- fice. done before." ing. And while he knows little if anything For all his tough -mindedness, Mr. Hard Job Mr. Johnson, who con- of the communications industry, that Johnson is said to be an imaginative trols an annual budget of $350 million situation should change shortly. He man, one bubbling over with ideas on and supervises the work of 2,500 em- has already begun reading material on improving efficiency and, according to ployes at the Maritime Administration, it. He knew nothing of the maritime one congressional committee staff mem- found the job a difficult one. Only one business when he became administrator ber, "enamored of scientific innova- other administrator has held it longer but he learned fast. In the past two-and- tions." than he since the post was created in a -half years, he said, "I spent 98% of FCC Commissioner Lee Loevinger, 1950. my time directing all my energy to run- who met Mr. Johnson several years ago Mr. Johnson, whose late father taught ning the Maritime Administration. And in Berkeley, when Mr. Johnson was speech and speech correction at the that's what I intend to do about this job."

.2 (LEAD STORY) BROADCASTING, lune 27, 1966 Trtnpn , Florida St. Peterab n,-g'a arty image shown in this air ricer of tea b r/ran f. Why WLCY-T I' Tampa- St.Petersburg bought Volume 9 of Seven Arts "` Films of the 50's"

Says Sam Mahall: President, WLCY -TV, Tampa -St. Petersburg, Florida ka We lookedfeature f0/ film library that we could bank on to continue building upon our new 'Movie 10' success story and attract the greatest share of audience for our sponsors. Volume 9 was the best product to do this job. We wanted to continue producing results and we knew these films would do it. We were especially interested in the fact that 50% of Volume 9 was in color (109 of 215 titles)- that's a sizeable plus for WLCY -TV as well as for our clients.

Of particular interest to us in Volume 9 are the 'Abbott & Costello' (9 titles) 'Francis' (7 titles) and 'Ma and Pa Kettle' (8 titles) feature series which lend themselves perfectly to what we call 'segment programming' or 'day of the week' programming to fill certain specific time slots. We are very much aware of the remarkable rating power of these features programmed at any time during the day.

Last November we premiered our 'Movie 10' strip Monday through Friday 5:00 -6:30 P.M. Four months later, the March A.R.B. report revealed we had more

than tripled our avg. 1/4 -hour Rating across -the -board and nearly quadrupled our Share of Audience. The bottom line is that over 43,000 more viewers are watching WLCY-TV, Mon -Fri 5:00 -6:30 P.M. We look for Seven Arts' Volume 9 'Films of the 50's to help continue our fantastic growth in the Tampa -St. Petersburg market. SevenArts ASSOCIATED CORP

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue, Yukon 6-1717 CHICAGO: 4630 Estes, Lincolnwood, Ill,, ORchard 4 -5105 DALLAS: 5511 Royal Crest Drive, EMerson 3-7331 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif.. STate 8 -8276 TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4 -7193 added, "he has plowed a very straight credentials as he assumes the chairman- Hyde fan club furrow, indeed. One cannot say too ship are overwhelming." much for a man who has given his Pastore Comments Senator John O. all to the public. I think that Rose! Pastore (D -R. I.) added these words extends to Hill Hyde will stand out as one of the out- of praise: "It has been my privilege standing men serving in the regulatory to have been chairman of the subcom- services of the federal government." mittee on communications for a number Senators have nice things Senator Wallace F. Bennett (R -Utah) of years. I have had very close contact pointing with pride at and many relationships with Mr. Hyde. to read into record on Mr. Hyde's Republican party affiliation, commended I have found him a very dedicated and devoted public servant." senior the President for his selection. "This commissioner real champion of free enterprise has "I admire Rosel H. Hyde greatly," built up an impressive record as a commented Senator Jacob K. Javits Rosei H. Hyde received enthusiastic public servant and has made many, (R -N. Y.). "I join senators in the many praise from several senators last week many contributions to the progress of fine tributes which have been paid to after the announcement by President the communications industry." he said. him." Johnson of his nomination as chairman "I have known Rosel ever since I Senator Frank E. Moss (D -Utah) of the FCC. came to Washington, but I knew his said he had known Mr. Hyde for more A bipartisan show of support, led father long before, having sold paint than 30 years and that "during the by Senate Minority Leader Everett M. to the family firm, W. A. Hyde & Co., period of time that he served in the Dirksen of Illinois, was displayed on the in Downey, Idaho," he added. Federal Communications Commission, Senate floor for the long-time FCC "It has been my privilege to watch and when he was an employe of the official. his work and his pioneering efforts on commission, before he became a com- Senator Dirksen commented on Mr. behalf of radio and television ever missioner, he rendered devoted and Hyde's long service with the commission since 1950," he went on. "One of his dedicated service. He certainly deserves and added: "I have known the com- many contributions has been in the the recognition that has now come to missioner almost from the time I first field of educational television which him if he is chosen to be chairman of went to the House of Representatives is now so important to our school sys- the commission." in the early thirties. He has been a very tems throughout the country. This Many other accolades were made on capable, competent and skilled servant dedicated public servant has responded his behalf during the Senate Commerce of the public." to all of the challenges thrown his way hearing that followed last week on his Outstanding "Along with that," he with intelligent performances and his nomination.

What the NAB's new home may look like

the National Association of Broadcasters may move into this seven -story 46,000 square foot building sometime in 1968. The $1,838,- 000 headquarters, designed by Mills, Petticord & Mills, Washington, was authorized by the NAB joint board in January. The building was shown to the board for the first time at last Fri- day's (June 24) meeting (see page 9). A semi -elliptical structure, the building will be erected on the site of the NAB's present headquarters and the adjoining NAB -owned parking lot. The NAB staff could start moving into temporary facilities next March for an expected stay of about 14 months. The proposed building would be faced with Italian travertime marble and will face on a large plaza sur- rounded by broad sidewalks and greenery. NAB would occupy 25,000 square feet on the first, fifth, six and levels of parking beneath the build- committee members are: Joseph Bau - seventh floors. The second, third and ing. dino, Westinghouse Broadcasting Co., fourth floors, 21,000 square feet, Making the status report Friday Washington; Ben Sanders, KICD would be rented out to organizations was the chairman of the building Spencer, Iowa; Kenneth Giddens, meeting the criteria set under special committee Clair McCollough, Stein- wKxc Mobile, Ala., and Ben Strouse, purposes zoning. There would be two man Stations, Lancaster, Pa. Other WWDC -FM Washington.

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Faced with new law, copyright charges and FCC control CATV owners may discard master- antenna concept, originate programs and accept advertising

Buffeted by triple blows during the We may as well be hung for a sheep last six months, the 2,000 CATV own- as for a lamb," is the way Bruce Mer- ers, operators and equipment makers rill, former chairman of NCTA and a attending the 16th annual convention of multiple CATV enterpreneur (manu- the National Community Television As- facturing, systems, microwave relays). sociation in Miami this week are ex- puts it. pected to hold a short wake and, after Even J. Leonard Reinsch, president the proper obsequies, revise the whole of Cox Broadcasting Corp. which is concept of what CATV is. heavily in CATV, predicts "a portent "It's a brand new ball game," NCTA of the future" coming out of the Miami Chairman Benjamin J. Conroy Jr., meeting. "Broadcaster opposition to Uvalde, Tex., said last week. CATV," he added, "is forcing CATV His reaction typifies the feelings of into origination and maybe the sale of many CATV operators who have time." shaken off the despair that enveloped "Our long -time concept [master an- them earlier this month when the tenna] was completely justifiable in the House Commerce Committee reported past," A. J. Malin, Rochester, N. H., out a bill giving the FCC virtually carte broadcaster -CATV operator, observed blanche authority over all CATV's. last week. "Now, I wonder if it isn't This followed by one month a ruling by time for that concept to be reexamined a federal judge in New York that in the light of the industry's position." CATV systems must pay copyright NCTA Chairman Conroy Must Progress A more blunt ap- fees, and the decision earlier this year It's time for reassessment praisal came from a southwestern by the FCC to assert jurisdiction over they could do for themselves if they CATV owner. "Most of us have large all CATV operations. wanted to spend the money. financial investments in CATV," he Mr. Conroy's attitude reflects a More Active Future A number of noted, "based on the assumption of growing sentiment among a significant well- established CATV operators make growth, not stagnation. We cant' sit element of the CATV industry that the no bones about their feeling that it's still." time has come to discard the "master time to begin using their systems more The loyalty of CATV operators to antenna" concept. This view had been actively -to originate their own pro- their industry was best expressed, per- that CATV is only a passive antenna grams and, although this is still only haps, by a mid- Atlantic states multiple service doing for its subscribers what discussed, perhaps sell advertising. owner: "Cable sare still the most logi-

ON TAP AT THE NCTA CONVENTION

Official agenda for the 15 the annual convention of the "Marketing," Fred Gree, president, Cable Promotion National Community Television Association at the Amer- Services: "Comparison of Leaseback and Owner -Con- icana hotel, Bal Harbour, Miami Beach, Fla. Exhibits structed System," Edward Shafer, president, Edward were opened yesterday (Sunday) (see page 42). Shafer & Co.; "The Trend Toward Lang -Term Financ- ing," George Liebowitz, president, Leeder Associates, Monday -June 27 Inc.; "Accounting as a Function of Management," Rob- Buffet Breakfast-All registrants. To honor old -timers ert Sill, CPA, Tizzard, Sill & Plotkin. 10 a.m. and those attending convention for first time. Presiding: Technical Program -- Presiding: Edward P. Whitney. William Heminger, president, Florida CATV Assn. 7:45 New Product Session. The following companies will bring a.m. attention to many new and improved products and sig- Opening Session -All registrants. Welcome to Miami nificant technological advances that have been made in presiding: Terry Lee, convention chairman. Chairman's CATV equipment: Ameco; CAS Mfg. Co.; Cascade; Col- lins Radio; Dynair; Entron; International Good Music; Annual Report-Benjamin J. Conroy Jr. 9 a.m. Jerrold Electronics, Inc.; Kaiser -Cox; Scientific -Atlanta; Management Program - Presiding: Alfred R. Stern. Continues on page 38

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BROADCASTING, lune 21, 1966 37 ON TAP AT NCTA CONVENTION -Cont'd roy Jr. Speaker: Commissioner James J. Wadsworth, FCC. Membership Contest Awards. 12:30 p.m. Spencer -Kennedy Laboratories; TeleMation; Times Wire Tuesday Afternoon open to visit Exhibits. & Cable; and Viking. 10 a.m. Luncheon -All registrants. Presiding: Benjamin J. Con- Wednesday -June 29 roy Jr., NCTA chairman; Speaker: Frederick W. Ford, Management Program -"CATV In Other Nations." Pre- NCTA president. 12:15 p.m. siding: Frank P. Thompson. "International Liaison Ac- Management Program -Presiding: Robert J. Tarlton. tivities," Frank P. Thompson; "Canadian CATV Report," K. J. "Space "Economics of CATV System Design," G. C. Kleycamp, Easton; Broadcasting and CAN," W. R. Kaiser -Cox Corp; "Tax and Economic Aspects of Start- Wilson, technical advisor, Board of Broadcast Governors, "System Vancouver," D. up and Construction," Herbert A. Huene, tax partner, Canada; Promotion in J. Payn- ter, Vancouver, B. C.; "Commercial Progress Under Lybrand, Ross Bros. & Montgomery; "Origination of Government Regulations," Hugh Dundas, executive di- Community Service Programing by CATV," Moderator: rector, Rediffusion "The Technical and Bill Daniels. Panelists: Barry D. Stigers, manager, Pitts- Ltd., London; Economic Aspects," field TV Cable; J. Tennent Hoey, manager, Chillicothe Ralph Gabriel, executive director, Rediffusion - Telcom, Inc.; Richard Evanson, president, Total Tele- Ltd.; "CATV in Argentina," Luis Maria Per filio, president TeleSystema 9 cable, Seattle; Melvin C. Pitts, manager, Southeastern Argentino. a.m. Trans -Video, West Point, Ga.; Richard L. Cox, manager, Technical Program- Presiding: Hubert Schlafly. "Tran- Naples (Fla.) Tel -A -View; Vince P. Wood, Jr., Naples, sient Response Testing of CATV Systems," Gaylord Fla., city manager. 2:15 p.m. Rogness, Ameco Engineering Co.; "System Construction and Operation," Hubbell, Viking Industries; "The Technical Program- Presiding: Archer S. Taylor. "Short Jay in Systems," Range Multichannel Microwave," Hubert Schlafly, Tele- Use of High Gain Amplifiers CATV Brian Electronics, Inc.; "Reducing Reflec- PrompTer Corp.; "Test Equipment and Methods," R. R. L. Jones, C -COR MacMillan, Kaiser -Cox Corp.; "Time Domain Reflecto- tions on CATV Feeders," Kenneth A. Simons, Jerrold metry," I. Switzer; "Importance of Technical Training," Electronics Corp.; "UHF to VHF Converters for CATV," Wuernser, "Spectrum Analyzer," I. S. Blonder, Blonder- Tongue Systems, Inc.; "Use of Edward Entron Inc.; Sideband Analyzer in Maintenance," George Bates, Alan Ross, Nelson Ross Electronics; "New Concepts in Dynair Electronics; "Technical Problems of Non- Dupli- CATV Cable." Allen M. Kushner, Times Wire & Cable cation," Lyle Keyes, TeleMation, Inc. Co.; "Effect, of Cable Length on Return Loss," Clay Mahronic, Amphenol -Borg Electronics Corp. 9 a.m. Jerrold Party -All registrants invited. Informal. 8 p.m. Luncheon -All registrants. Presiding: Benjamin J. Con- roy Jr. Speaker: W. R. Wilson, Board of Broadcast Gov- TUESDAY -June 28 ernors, Canada. 12:15 p.m. Technical Program- Presiding: James Palmer. "Adjust- General Session -NCTA members only. Annual mem- ing Antenna Arrays for Co- channel Rejection," Adrian bership meeting. Presiding: George J. Barco. Election G. Roy Jr., Spencer- Kennedy Laboratories; "Analysis of of officers and directors and other business. 2:30 p.m. CATV Antenna Array Characteristics Utilizing Radiation Pattern Measurements," J. B. Weston, Scientific- Atlanta; Chairman's Reception- Honoring new NCTA Chairman "Advanced CATV System Concepts," Bill Rheinfelder, and wife and President and Mrs. Frederick V. Ford. Anaconda Astrodata Co. 8:30 p.m. 6:30 p.m. General Session -All registrants. Legal Panel. Moder- Annual Banquet -Presiding: Albert J. Ricci. Introduc- ator: Robert D. L'Heureux, NCTA general counsel. tion of new officers. Larry Boggs award -presenter: Bill Panelists: Henry Geller, FCC general counsel; E. Strat- Daniels; Achievement awards -presenters: Albert J. ford Smith, Smith & Pepper; John D. Matthews, Dow Ricci, Edward P. Whitney; CATV Pioneer Recognition Lohnes & Albertson; Bernard Strasberg, Chief, Common -presenter: Stan Searle. Entertainment: Anita Bryant, Carrier Bureau, FCC; Arthur Stambler, Special Assistant Johnny Morgan, Harry Blackstone Jr., and Tanya & Biagi. to Chairman, FCC; Harry Plotkin, Arent, Fox, Kintner, Plotkin & Kahn. 10 p.m. THURSDAY -June 30 Luncheon -All registrants, Presiding: Benjamin J. Con- New board of directors meeting.

cal way to distribute entertainment to the convention. sion's Broadcast Bureau, which they the public," he said, "and you can't The first, dealing with the FCC, is claim, justly or not, is broadcaster ori- quarrel with logic." officially on the agenda. Commissioner ented (CLOSED Ctxcurr, June 20). The movement toward originations James J. Wadsworth is expected to dis- In Air Legislation and copyright was only being talked about last week; cuss it in his luncheon speech. An FCC are not formally on the convention pro- this week there is more talk and per- group, headed by FCC General Coun- gram, but both are due to be promi- haps some action. During the conven- sel Henry Geller, is scheduled to debate nently discussed by many of the speak- tion a panel has been scheduled on the subject in a panel meeting with ers, undoubtedly by Mr. Conroy and originations and the ripple is expected CATV lawyers. Frederick W. Ford, president of the as- to expand in widening circles in Miami One thing the CATV industry would sociation, as well as during the various and thereafter. like to see. This is the establishment general sessions of the five -day meeting. Regulation, legislation and copy- of a CATS/ bureau in the FCC to On legislation, the consensus of most right, however, are undoubtedly the handle CATV matters. CATV'ers don't CATV'ers is to fight. "We will fight to three prime subjects to be discussed at want to be supervised by the commis- the hilt," Robert J. Tarlton, Lansford,

98 INCTA CONVENTION/ BROADCASTING, June 27, 1966 C OPERATORS ONLY: five common problems:

1. How can I get a substantial increase in subscribers?

2. How can I protect myself from disconnects?

3. How can I speed up collections and reduce delinquencies?

4. How can I get relief from anticipated impact of the FCC Second Report and order?

5. How can I increase revenue in the face of impending copyright liabilities? one common answer:

JOHN DOE 1234 ELM STREET HOMETOWN, U.S.A.

This card represents only one of the exclusively for cable systems in the U.S. many copyrighted features of Cable Get the complete CPS story from Promotional Services Inc., the only Ken Knight, Jim House, Denny White, complete marketing service operating or Fred Massey at the convention. BOOTH 411 if you wish write CABLE PROMOTIONAL SERVICES INC. BOX 2701 NASHVILLE, TENNESSEE

BROADCASTING, June 27, 1966 39 Pa., CATV operator and vice chair- is the so -called "white" area. At the man of NCTA, said last week. Mr. other extreme, the Kastenmeier recom- Tarlton is a candidate for the chair- mendation is that CATV's must pay manship of the organization; he is op- royalties where they are picking up posing Alfred R. Stern, Television distant programs, paid for by the dis- Communications Corp., New York, the tant TV station, into the territory of official nominee chosen by the associa- their home TV stations, the so- called tion's nominating committee. "black" areas. In between is the "gray" Although Mr. Tarlton 's words may area where CATV's would be urged to not be echoed exactly by fellow cable negotiate copyright payment on a case- owners, his sentiments certainly are. by-case basis. There is an obvious determination, Mr. Tarlton Mr. Stern CATV copyright experts hope to from the grass roots up to and includ- Vying for chairmanship persuade the congressional copyright ing the national office, to battle the lawmakers, however, to expand the House Commerce bill on the floor- areas falling under the "white" cover. mitred, a either to kill it, or to add amendments final opinion is a year or 18 The attitude of the operating CATV months away. If sufficient to severely limit the FCC's after all that the owner to regulation, legislation and jurisdiction over CATV. court's findings are still adverse, CATV copyright is perhaps best exemplified lawyers note that further is And failing any success on the House litigation by one group- system president, who side, there's required to determine the amount of always the Senate. asked not to be identified: "It's going is damages and other CATV liability. The copyright issue being consid- to add to the complexity and the cost ered on a different plane; there isn't On a second battlefield, CATV as of doing business, but I can live with much bitterness about it. In fact forces are urging congressional action. it." there's an air of resignation and ac- This is directed at the House Judiciary ceptance of what many in the televi- Committee, which has a subcommittee At other levels during the meeting. sion antenna business view as inevitable. working on a revision of the entire CATV'ers are still anxious about tele- Fight Ruling Nevertheless, the op- copyright law. Representative Robert phone companies; especially those sell- position to the New York judge's rul- W. Kastenmeier (D- Wis.), chairman of ing the idea of letting them put up the ing is proceeding along two fronts. The the subcommittee, last month an- distribution facilities and leasing them lawyers for Fortnightly Corp., which nounced a proposed provision dealing to the franchise holder. This has been lost the first round to United Artists, with CATV. It would, in essence, ex- of concern to cable operators for the are appealing the ruling to the U. S. cuse from copyright liability CATV's last several years, ever since the tele- Court of Appeals in New York. If that using programs in the regular, normal phone companies awakened to the po- court upholds the lower judge, they in- service areas of TV stations they are tentials of CATV (see page 45). tend to ask for review by the U. S. picking up, where the TV station al- Pole Lines Allied with this is the Supreme Court. At the least, it is ad- ready has paid the copyright fee. This fear by many cable owners that the telephone companies may raise the price of pole line rights so high that they would be forced into using the telephone companies' facilities. Until a few years ago virtually all CATV systems strung their own cables from tele- What Makes phone. or utility poles. They paid a modest yearly sum to the utility for ROHN CATV this privilege. More recently, however. more and more CATV systems. including some owned by broadcast interests owers Different? moving into CATV as late starters, are leasing telephone facilities. These are Here Are Just A Few Reasons still a minority. Why So Many CATV Owners Are industry has re- Specifying ROHN Towers: Although the CATV ceived setbacks in the realm of regu- EXPERIENCE - ROHN engi- lation, legislation and copyright. the neers have more experience and d number of equipment exhibitors at the are among the pioneers in tower is 25% more construction and design. Miami convention than DESIGN - ROHN towers are the number exhibiting in Denver a year carefully and fully engineered to M. There are 55 individual compa- DO MORE THAN the job for which they are intended. They're proved by thousands of installations for every conceivable type job. COMPLETENESS The line is complete for every- need. All accessories, lighting, and micro- Shown above is a series of 4 special ROHN wave reflectors are available towers for a Jerrold -Taco CATV antenna installation. Towers engineered, manufac- from ONE reliable source. En- tured and installed under complete ROHN tire job can be "turn-key" pro- supervision. duction if desired. Write- Phone -Wire for Prompt Service Box 2000, Peoria, Illinois Phone 309- 637 -8416 ROHN ManufacturingCo. -TWX 309- 697 -1488 "World's Largest EXCLUSIVE Manufacturer of Towers; designers, engineers FCC'S Wadsworth NCTA's Ford and installers of complete communication tower systems." To address convention luncheons

40 INCTA CONVENTION) BROADCASTING. June 21, 1966 Over 1000 key broadcasters saw this show - in the finest live color in television today

It was the first time the new General they left the exhibition in Chicago. about how its live color can excite your Electric PE -250 live color camera was They learned that behind the new audience as it excited over 1000 key seen in action -at the 1966 NAB PE -250's amazing performance are 4 broadcasters, just call your General Convention. new plumbicons*, and G.E.'s leadership Electric broadcasting representative. Many key broadcasters saw the new in 4 pickup tube color cameras - giving He's excited too. camera more than once -in action, and the new PE -250 its brilliant color, its General Electric Com- stripped down in private demonstra- mobility and lightweight (it weighs less pany, Visual Communi- tions. They discussed it in their rooms than 150 lbs. fully equipped). cations Products, 7.315 and hospitality suites. Many of them If you missed seeing the new PE -250 Electronics Park, Syra- even bought the new camera before in action and would like to learn more cuse, NewYork, 13201

GENERAL ELECTRIC

GE-F Who's exhibiting and where they are Aberdeen Co., 3833 Wilshire Cummins -Chicago Corp., Allison Corp., 300 Park Ave., New York, Blvd., Los Angeles, Booth 409. Coupon Co., 4740 Ravenswood Ave., Booth 711. Advance Industries, 705 Douglas Chicago, Booth 103A. The Plastoid Corp., 42 -61 24th St., Sioux City, Iowa, Booth 410. Daniels & Associates Inc., 2930 St., Long Island City 1, N. Y., Booth Ameco Inc., 2949 West Osborn East Third Ave., Denver, Booth 716. 503. Road, Phoenix, Booths 200 -202; 216- Delta Electronics, 70 Ronson Dr., Preformed Line Products Co., 218. Rexdale, Ont., Canada, Booth 404. 5349 St. Clair Ave., Cleveland, American Electronic Labs., P. O. Dynair Electronics, 6360 Federal Booth 306. Box 552, Lansdale, Pa., Booths 508, Blvd., San Diego, Calif., Booths 719, Jack Pruzan Co., 1963 First Ave., 509. 720. South Seattle, Booth 700. American Pamcor, P. O. Box Electroline Television Equipment, R. F. Systems Inc., 155 King St., 1776 Paoli, Pa., Booths 607, 608. 980 N.E. 170 St., Apt. 204 North Cohasset, Mass., Booth 405. Amphenol Cable Division, Am- Miami Beach, Fla, Booth 309. Raytheon Co., 141 Spring St., phenol -Borg Electronics Corp., 2801 Electronic Systems Development, Lexington, Mass., Booths 412, South 25th Ave., Broadview, Ill., 1818 Westlake Ave., North Seattle, 413. Booth 710. Booth 600. Rohn Systems Inc., P. O. Box Anaconda Astrodata, Communica- Entron Inc., 2141 Industrial Park- 2000 Peoria, Ill., Booths 721, 722. tions Products Division, Sycamore, way, Silver Spring, Md., Booths 203- Scientific -Atlanta Inc., P. O. Box Ill., Booths 510 -512; 603 -605. 205; 213 -215. 13654, Atlanta, Booth 310. Benco Television Associates Ltd., Federal Electric Corp., 621 -671 Sigma Industries, 1115 O'Brien 27 Taber Road, Rexdale, Ont., Can- Industrial Ave., Paramus, N. J., Drive, Menlo Park, Calif., Booth ada., Booths 708, 709. Booths 701 -703. 718. Blonder Tongue Systems, 9 Ailing Fort Worth Tower Co., 5201 Stan Socia Corp., 634 Fair Petro- St., Newark, N. J., Booth 717. Bridge St., Fort Worth, Booths 206- leum Bldg., Tyler, Tex., Booth 311. Bumup & Sims, 1020 11th St., 208. Spencer -Kennedy Labs., 1320 Sol- West Palm Beach, Fla., Booth 606. Gabriel Electronics Division Mare - diers Field Road, Boston, Booths Cable Promotional Services, Box mont Corp., P. O. Box 471 - North 209 -211. 2701 Nashville, Tenn., Booth 411. St., Saco, Me., Booth 716B. Superior Cable Corp., P. O. Box Cal -Tel Construction Co., 1698 Gilbert Engineering Co., 3700 489, Hickory, N. C., Booths 513, East 25th St., Signal Hill, Calif., North 36th Ave., Phoenix, Booth 514. Booth 601. 713. Systems Engineering Inc., 135 Canada Wire & Cable Co. Ltd., Henkels & McCoy, 1800 Johnson Belmont Court, Athens, Ga., Booth Postal Station R, Toronto 17, Ont., St., Elkhart, Ind., Booth 716A. 712. Canada, Booth 408. Hewlett- Packard, 1900 Garden of TCA Tower Co., 4325 Bankhead Cas Manufacturing Co., P. O. Box the Gods Road, Colorado Springs, Highway, Route 1, Mableton, Ga., 47066, Dallas, Booth 500. Colo., Booth 704. Booth 406. Cascade Electronics Ltd., Elec- Holan Division Ohio Brass, P. O. Tape -Athon Inc., 523 South Hin- tronic Ave., Port Moody, B. C., Box 118 Griffin, Ga. Parking lot dry, Inglewood, Calif., Booth 403. Canada, Booth 602. across from Americana. Telemation Inc., 2275 South West Channel) Splicing Machine Co., International Good Music, P. O. Temple St., Salt Lake City, Utah, 620 West Foothill Blvd., Glendora, Box 943 Bellingham, Wash., Booth Booths 110 -112. Calif., Booth 502. 507. Telemet Co., 185 Dixon Ave., Collins Radio Co., 820 East Arap- ITT Wire and Cable Division, 172 Amityville, N. Y., Booth 515. aho Road, Dallas, Booths 400 -402. Sterling St., Clinton, Mass., Booths Texas Electronics, P. O. Box Corn -Tel Construction, 1721 West 701 -703. 7151- Inwood Station, Dallas, Booth Monroe, Decatur, Ind., Booth 501. Jerrold Electronics Corp., 401 707. Jack Kent Cooke Inc., 9888 Wil- Walnut St., Philadelphia, Booths Times Wire & Cable Co., 358 Hall shire Blvd., Beverly Hills, Calif., 100 -109. Ave., Wallingford, Conn., Booths Booth 722A. Kaiser -Cox CATV, 2216 West 114 -116. Copperweld Steel Co., Wire and Peoria Ave., Phoenix, Booths 300- Viking Industries, 830 Monroe Cable Division, Glassport, Pa., Booth 302; 317-319. St., Hoboken, N. J., Booths 303 -305; 212. Lenkurt Electric Co., 1105 County 312 -316. Craftsman Electronic Products, Road, San Carlos, Calif., Booths Weather Scan, R. H. Tyler Co., 133 West Seneca St., Manlius, N. Y., 714, 715. 1410 Dallas St., Wellington, Tex., Booths 417 -419. Phelps Dodge Electronic Products Booths 504, 505.

nies exhibiting in Miami, and they are Ameco's third -quarter report is the fled technicians operating CATV sys- occupying more space than ever before first decline attributed to regulation tems. This is the observation of Archer in the NCTA's history. (BROADCASTING, June 20). S. Taylor, Washington consultant, who This indicates, observers believe, that For this convention, three technical is coordinator of the technical events manufacturers are not hurting. On the sessions are scheduled for that many at the convention. other hand there are reports that some, days, compared to the single sessions One other straw in the wind as to if not all, have begun to feel the impact in previous meetings of NCTA. Equip- the future of CATV was the NCTA of the adverse climate for CATV. This ment and the technical papers to be board meeting earlier this month in has taken the form, it's understood, of presented promise a higher sophistica- Chicago. There the board agreed to a slowdown in the rate of orders, not tion, particularly for color TV signals, expand the services of the national or- a cutback in sales or production. than before, and better and more quali- ganization by authorizing the hiring of

42 (NCTA CONVENTION) BROADCASTING, June 27, 1966 Why have so many broadcasters entered CATV?

Broadcasters know the American public has accepted television as the greatest entertainment and information source in the history of mankind. Conse- quently, the viewing public demands more and better television service. More than the scarcity of frequencies and network affiliations allow. Television broadcasters know CATV takes no spectrum space. CATV can offer more reception service to the American television viewer without taking anything away from anyone. Broadcasters consistently demonstrate they are good businessmen. They are used to a good return on their investments - 106% on their depreciated capital investment in 1964. Television broadcasters enter CATV for profit. They profit from selling a superior television reception service. The viewing public profits from improved color reception, a wider choice of channels, and elimination of expensive rooftop antennas. Broadcasters know that the growth of CATV is assured because of its tremendous public acceptance. They have already learned to surmount bureaucratic roadblocks to bring the American public what it wants. Television broadcasters know a good thing when the American public sees it - CATV.

(AD

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BROADCASTING, June 27, 1966 43 an engineering director, public relations tions have been announced: that of Hill -Mt. Carmel, Erwin, Greenville, and counsel, a research staff, and a revision Jefferson Standard Broadcasting Co. the recently acquired Kingsport, all of membership information services. and Carolina Telephone Sc Telegraph Tennessee; Mansfield, Ohio; Hood It was at that meeting, which took Co. and that of Gencoe Inc. River, Ore.; Claysburg, Roaring Spring, place early in the week that the House The first is a combination of a group Martinsburg, Reedsville, all Pennsyl- Commerce Committee reported out its broadcaster and a telephone company vania; Tarkio, Fairfax, Rock Port and bill, that Mr. Ford received a vote of that seems to have blanket coverage Waynesville, all Missouri. confidence. There had been some of the Carolinas in mind, if not farther Franchises -Russell and Hiawatha, criticism of Mr. Ford's administration afield (BROADCASTING, June 13). The Kan.; Galax, Va.; White Salmon, Wash.; of NCTA, following the FCC's as- second is a grouping of purely CATV St. Robert, Warsaw, Warrensburg and sumption of jurisdiction, the copyright operators, backed by the financing of a Lebanon, Missouri. ruling and the action of the House Texas investment firm (BROADCASTING, committee. June 20). But perhaps the best indication of Buckeye gets first the relative optimism of CATV operators is the recent activities of United waiver of CATV rules CATV firms Transmission Inc., a subsidiary of United Utilities Inc., Kansas City. The FCC last week granted a request Untied Utilities is a holding company by Buckeye Cablevision Inc., Toledo, bigger, stronger for independent telephone companies Ohio, for a temporary waiver of the and power companies. commission rule that requires CATV Optimistic view shown Only two weeks ago, United bought systems to obtain FCC permission be- the 3,000- customer Kingsport, Tenn., fore transmitting TV signals beyond in mergers; United cable system for $1.5 million (BROAD- their grade B contour into the grade A CASTING, June 20). Earlier Paul Hen- coverage area of top -100 market TV Utilities adds systems son, president of UUI, announced that stations. The waiver, first of its kind the Kansas City firm planned to spend issued by the commission, will permit $5 million in CATV this year, more Buckeye to carry the signals of WTVS Even as the hour looked darkest for than double its CATV investment in (Tv) Detroit, and educational TV sta- 1965. CATV, some elements of the industry tion, from July 1 to Sept. 6. continued to move forward, notably in Earnings High Mr. Henson's re- The commission said it was making the formation of merged groups that marks on CATV were made at the this exception "in order to maintain in the main constitute more muscle same time he reported that the company continuity of educational telecasting than the individual units had before. had net earnings of $3.5 million on during the period when educational sta- In the last month, two such forma- sales of $24.2 million for the first quar- tion WGTE -TV in Toledo is not on the ter ended March 31. This compares air." to earnings of almost $3 million on The first order calling for a halt to sales of $21.3 million for the corre- violation of the new top -100 market sponding period last year. rule was directed at Buckeye. The T. C. A. In the last two years since UUI CATV last month was ordered to stop entered the CATV field, the company transmitting the signals of WJIM -TV has acquired or built systems serving Lansing, Mich., into Toledo (BROAD- TOWER 18 communities, now having an esti- CASTING, May 30). mated 10,000 subscribers. It also holds MANUFACTURING franchises for eight additional CATV's, with a total potential of about 8,000 Teleprompter starts COMPANY customers. By the end of this year, according its CATV in New York to Mr. Henson, UUI hopes We manufacture & erect CATV to be serving 20,000 subscribers. Community antenna television in New & Microwave towers . . . AM, Where are these systems? Most of York City got its official start last week FM, TV, UHF & VHF to meet them are in areas served by the af- as the Teleprompter Corp. demon- your most exacting needs filiated telephone companies: strated its first installation in an apart- Install CATV systems. Operating - Abingdon, Gate City, ment complex at the northern end of Saltville, all Virginia; Bays Mt., Church Manhattan (BROADCASTING, June 20). Manufacture base insulators, First customers for the Teleprompter lighting equipment, transmission service, about half the apartment dwell- line. For NCTA ers in the first building connected, have delegates been receiving the CATV service for Our towers and installations are two weeks. fully guaranteed, priced right and National Community Television available on terms. Association said last week that a message center has For further in formation been set up L.A. to allow write, call or wire: for delegates to the Miami Beach convention. It is in the lobby of CATV in four areas the Americana hotel and is T. C. A. TOWER CO. operated by airlines' personnel. In The CATV business, in trouble in 4325 Bankhead Highway, Rt. 1 addition, a newsroom has been Washington, got a helping hand in Los Mableton, established in the hotel's Aztec Angeles last week in a plan approved Georgia Room and the adjacent confer- by a 13 -to -0 vote. The Los Angeles City Phone: 948 -3369 ence room. Council voted to draft an ordinance that would allow private companies to

44 (NCTA CONVENTION) BROADCASTING, June 21, 1966 Originating CATV shows is part of the service Stainless

A couple of weeks ago, commence- and originating equipment in our ment exercises for the graduating CATV. class of Chillicothe (Ohio) High That's exactly what they did. The School were held in the school audi- investment in the studio and equip- torium. As usual, hundreds of rela- ment, including a mobile unit, was in tives and friends of the graduates the order of $125,000, about 40% of were turned away; there just isn't the total cost of the cable installa- enough room in the auditorium to tion. The studio, 28 feet by 28 feet, "space saver handle all who want to attend. houses two vidicons, lighting, micro- Instead of the anguish and disap- phones, rear screen projector, 16mm for TV, CATV pointment of former years, however, and 25mm slide projectors, one tape the turn-away crowd -and hundreds recorder, dark room for news film and of others who hadn't even tried to get developing, and associated gear. The microwave" into the commencement - partici- mobile unit, housed in a large van, pated in the ceremonies. contains two image orthicon field The answer was television; more cameras, tape recorder, micro- particularly CATV; and most par- phones, and associated equipment. ticularly the CATV system in Chilli- The whole installation is the cothe which uses one of its 12 chan- equivalent of a small TV station, nels for daily local, live coverage of and runs at an estimated cost of community affairs. Ever since the $5,000 a month, according to J. T. unfettered CATV industry found it- Hoey, manager of the system. There self under shackles, from the FCC, are no special personnel for the from Congress and from copyright originating activity; the whole CATV owners, more and more CATV oper- system is run by six permanent em- ators have been murmuring about ployes, including two newsmen, and "going the Chillicothe way." two to three part -time cameramen, Chillicothe Telcom Inc. has been usually high school students taking operating a CATV system in that a radio-TV course. city of 25,000 since 1964. From the Varied Fare Telcom brings its beginning it has reserved channel 2 subscribers 10 TV signals in addi- on the cable for local originations. tion to the local origination chan- Regularly, five days a week, from nel, which carries the usual CATV 5 p.m. to 7 p.m. -and longer when time -weather -temperature feature as necessary, including weekends -Tel- well as the in- school educational corn has fed its 2,600 subscribers programing during the morning and with local public service TV: the afternoon hours. Chillicothe cable city council, which meets twice a televiewers can watch three commer- month; civic association meetings, cial Columbus TV stations, two from high school sports, garden clubs, Cincinnati, one from Dayton, all elections, drives of all sorts -the Ohio, and two from Huntington, myriad activities that go on in this W. Va., and two educational TV sta- south central area of the state. tions, one from Columbus and one Started With Studio It all started from Athens, Ohio. Subscribers pay when the independent Chillicothe $5 a month. Telephone Co. decided to enter the Chillicothe Telephone Co., prin- CATV business. One factor was the cipally owned by Robert and Thom- Self supporting -no guys UHF allocation to Chillicothe. The as McKell and families, has over Ideal on mountain peaks. time may come, the telephone offi- 21,000 telephone connections in its buildings and city lots cials felt, when it might want to ap- area; it grossed over $2 million and ply for that TV assignment; as a netted, after taxes, over $137,500 Heavy loading capability start, they said, let's include a studio in 1965. Minimum maintenance

Get your provide CATV service to household firms are expected to bid on the renew- free book subscribers in four major areas. able 10 -year franchises, which will re- describing The new franchise areas would in- quire installation of hilltop antennas STAINLESS' clude the Santa Monica mountains, the and service lines. installations. San Fernando Valley, Pacific Palisades It's estimated that between 30,000 to and Eagle Rock. They would be opened 40,000 homes in Los Angeles have poor to bidding after adoption of the ordi- reception because of natural barriers nance within 60 to 90 days. and other interference. It's also esti- Franchises already have been granted mated that the new city franchises could Stainless, Inc. NORTH in the San Pedro and Sunland sections eventually yield more than $100,000 in WALES'. ,t?'.ENNA_,4.9454 _. IN,-CANAab of the city. More than a dozen CATV revenue to the city of Los Angeles. Wálczn. llmlieQ`=Toluola'Dnlaü'

BROADCASTING, June 21, 1966 45 BROADCAST ADVERTISING

ly different efficiency for the same information from all respondents in a A new look at product. sample including "certain ethnic groups The Switchables The best prospects and lower educational levels of the pop- for an advertising message are those ulation." demographics who are brand convertible and suscep- Mediastat described an experiment tible to advertising according to the Kay conducted by it last May in Washington organization, and it says it has devel- and Atlanta among samples of several New Jersey research oped a face -to -face interview that can thousand people. The company's cur- accurately measure these two traits. rent type of diary was run in tandem firm offers service The two attitude factors were vali- with the newly proposed diary and a dated separately with actual consumer third type in which respondents were to media interests behavior the criterion in both cases. asked to comment on their own accu- The research method was reportedly de- racy in diary keeping. The three meth- veloped at an approximate cost of $35,- ods were tested in parallel population A new research service that goes be- 000, without the support of any adver- sampls and concurrently. hind audience demographics and defines tising medium. a sponsor's best national medium in Field work for the first report will be terms of the consumer attitudes of the done next November and December audience it reaches is being sold by Her- using an area probability sample of bert Kay Research, Montclair, N. J. 5,000 women in the mainland U.S. ARB changes dates (CLOSED CIRCUIT, May 9). Dr. Kay says that although the initial NBC is the first subscriber to the new study will be restricted to women and twice -yearly reports. The research is 50 women's products, eventually lower for its fall sweep being offered to media, agencies and ad- usage products and a parallel sample of vertisers. It will cover 170 national men will be introduced. The American Research Bureau an- media vehicles including all prime -time Interviews will cover four weeks of nounced last week that it is changing network TV programs, network radio televiewing, the previous day's radio lis- the dates for its nationwide fall sweep and leading magazines. tening and the last four issues of each to Nov. 2 -22, with portions of the Nov. A premise of the service, called magazine. 6 -8 pre -election and election period to Prime -Prospect, is audience demo- that Cost of the study increases with the be dropped out of the reports. graphics for many sponsored products number of products covered. In addition, ARB said it had sched- are not the best indicators in choosing uled its regular October survey for Oct. an advertising medium and may in fact 5 include all of be misleading. -25 and expanded it to the nearly Preliminary studies, according to Dr. Mediastat plans top-40 markets, representing 70% -TV Herbert Kay, president of the research of national spot expenditures, in order as much early -season company, have proven that susceptibil- research changes to make ity of the audience to advertising and data available as possible. propensity to change brands are often The changes came after the research more important factors in analyzing a Mediastat last week praised the work committee of the Station Representa- medium's effectiveness for a given prod- of the All -Radio Methodology Study and tives Association had formally protested uct category. It was also determined reported that ARMS work and its own ARB's earlier plan to conduct a fall that past brand switching doesn't indi- investigations will result in several sweep, embracing all TV markets, be- - cate anything about the tendency of a changes in Mediastat research tech- tween Sept. 28 and Oct. 25 (BROADCAST consumer to switch again. niques. ING, June 13; CLOSED CIRCUIT, June 6). Dr. Kay notes that two media vehi- The research company said it would The SRA committee had wanted the cles with apparently similar standard shift to a diary method that collects sweep delayed to Nov. 9, the day after audience demographics such as age, sex both radio and television data from the elections, but Melvin Goldberg of John and income may perform with marked- same person but which is presented to Blair & Co., committee chairman, said the respondent as "a basically radio after the new dates were announced diary." The change will be effected with that he thought they were "fine." June /July 1966 reports. The committee had contended that the AFA sets merger date The ARMS report suggested that ra- Sept. 28 -to -Oct. 25 dates would pro- dio -only diaries, personally placed and duce data based on "atypical viewing" The Advertising Federation of collected, are preferable to multi -media due to mixed daylight and standard - Series coverage America has set Jan. 1, 1967, as diaries. time patterns, World the target date for a merger with Mediastat also said it will revamp its and proximity to the start of the net- the Advertising Association of the diary editing procedures on the basis of works' new fall program schedules. West (BROADCASTING, May 9). further experiments conducted by the Dr. Peter Langhoff, president of The AFA board of directors company. These looked into the effects ARB, said in announcing the change in and members present at the or- of omissions by less accurate diary timing that "there are advantages and ganization's annual convention in keepers. disadvantages associated with either Miami June 17 voted unanimous- A special diary will be introduced that date," but that ARB was now convinced ly for the merger. The AAW was is meant for persons in a sample who that the "later date would be in the best to vote on the proposal during its are "normally incapable or unwilling to interests of the industry, and those in- annual meeting June 24-30 in keep a diary." In these instances 24- terests are paramount for ARB." Spokane, Wash. hour recall personal interviews will be He said: "We won't abandon our used in lieu of the regular diary. continuing effort to produce the reports The change is designed to get usable more quickly ", which had been one of

46 BROADCASTING, June 27, 1966 the reasons for ARB's earlier choice of The F &M Schaefer Brewing Co., Brook- Sons, Philadelphia, through Ted Bates September- October sweep dates. lyn, N. Y., through BBDO, New York, & Co., New York, for 16 eastern mar- "The expansion of our October sur- will sponsor two horse races as regional kets. Telecast, on approximately 100 vey is a reflection of our determination specials in the Northeast: The Saranac outlets, is being syndicated by Madison to provide at least a major part of the Handicap on 13 stations July 2, and Square Garden -RKO General Sports industry with the early -season data it the Suburban Handicap on 17 stations Presentations, New York. July 4, both from the 'Aqueduct race desires, while at the same time main- U. S. Suzuki Motor Corp., Santa Ana, taining the benefits of a November track in New York. Calif., motorcycle distributor, and sweep," Dr. Langhoff said. Household Finance Corp., Chicago, Colgate -Palmolive Co., New York, has purchased one- quarter sponsorship for its teen -age facial medication Tackle, Agency appointments in 18 western markets for the sched- are uniting in a national promotion ... uled Emile Griffith -Joey Archer mid- starting July 4 that will use heavy Vita Food Products Inc., New York, dleweight title bout on July 13 in New radio schedules in 138 prime markets. has moved its Mother's Food Products York. Also announced: one -half spon- Drive runs two months and involves division from Hirsch -Tigler-Fried Inc. sorship acquired by C. Schmidt & sweepstakes of 200 Suzukis plus $2 to Solow /Wexton Inc., both New York. This fall S/W begins six -week saturation radio campaign in New York for Mother's gefilte fish and margarine. Hotel Sahara, Las Vegas, has appointed Geyer, Morey, Ballard, New York. Initial billing will be at least $500,000. Media plans are not set. TV -RADIO Wynn's Car Care Products, division of Wynn Oil Co., Azusa, Calif., has appointed Needham, Harper & Steers, AND CATV Los Angeles. Continued emphasis is expected in network radio. Wilkins- Rogers Milling Co., Wash- FINANCING gives you room ington, has moved its Washington label to grow and the products to Richardson, Myers, & Donofrio from Earl Palmer Brown and POWER to expand Associates. Business briefly ... Buys on NBC Radio last week were MONEY for acquisitions RCA, through J. Walter Thompson, both New York, on Monitor; General MONEY for new equipment Mills, Minneapolis, through Needham, Harper & Steers, Chicago, on News MONEY for expansion of the Hour; P. Lorillard, through Lennon & Newell, both New York, on MONEY for modernization News of the Hour; Savings and Loan Foundation, through McCann-Erick- son, both New York, on Monitor, Em- phasis and News of the World; Coca - Our long experience can be helpful. A pioneer Cola Co., Atlanta, through McCann- in cable system financing for many years (we Erickson, New York, on Monitor and have financed over 10% of the industry - in 42 American Motors Corp., Detroit, states), we have since expanded our Communi- through Benton & Bowles, New York, cations Finance Division to include radio and on News of the World, Emphasis and television financing. Let us design a program to Chet Huntley's Perspective on the meet your specific financial needs in any area News. of communications. Call us collect. Ask for Gail Four advertisers, described as major Oldfather or Harold Ewen. AM users by Quality Media Inc. (FM station representative), New York, have purchased spot schedules on FM stations. The advertisers: Ford Divi- ECONOMY Communications sion of Ford Motor Co., through J. Finance Walter Thompson; American Express Co. for Traveler's Cheques, through Division Ogilvy & Mather; P. Lorillard Co., CORPORATION through Grey Advertising, and Bulova Watch Co., through Atwood -Richards, Area Code 317 638-1331 New York. QMI- represented stations 108 East Washington St., Indianapolis, Indiana 46209 used by the advertisers totaled 12 by Ford, 14 by American Express, 11 by Financing the Economy of the nation. Bulova Watch and more than 15 by P. Lorillard.

BROADCASTING, June 27, 1966 47 million worth of free rides. Agency for Insurance ad needs million, of which $1.2 million is in TV- both accounts is Stern, Walters & Sim- radio. The account includes Sunsweet mons, Chicago. cited by TVB's Cash prune juice, Mott's apple products and General Foods Corp. (Post division), line of calorie -controlled items. White Plains, N. Y., through Young & By 1976 increased competition in Rubicam, New York, is using one - the property and liability insurance Commercials minute color spots to introduce Top business will open up 30 marketing and Choice dog food in addition to commer- advertising vice in production ... cials in GF shows on CBS -TV. Post, presidencies with through Ogilvy & Mather, New York, $75,000 salaries. Listings include new commercials be- is also using color spots in northern Norman Cash, ing made for national or large regional New York markets for the test- market- president of the radio and television campaigns. Ap- ing of Start, an orange- flavored break- Television Bureau pearing in sequence are names of adver- fast drink. of Advertising, tisers, product, number, length and type this Union Carbide Corp., through Young made predic- of commercials, production manager, tion in a speech & Rubicam, both New York, will spon- agency with its account executive and sor the one -hour color series, The 21st scheduled for producer. Century, which goes on CBS -TV delivery today (Monday) in Wil- Filmfalr, 10920 Ventura Boulevard, Studio City, (Sunday, 6 -6:30 p.m.), starting in the Calif. 91604. fall. Mr. Cash liamsburg, Va., at the 1966 Insur- American Oil Co., Chicago (gasoline serv- DuPont, Wilmington, Del., through ance Advertising Conference. ices); one 60 for TV, animation on film; three BBDO, New York, will sponsor Won- Mr. Cash observed that many insur- 30's for TV, animation on film, color. Ken derful World of Wheels in color on Champin, director. Agency: D'Arcy Advertising, ance companies were among the approx- Chicago. Russ Young, agency producer. 8 CBS-TV Sept. (7:30 -8:30 p.m.). imately 200 U. S. firms a month that General Telephone & Electronics, New York were (institutional); nine 60's for TV, live and anima- General Electric Co.'s housewares merging before the recent stock slump. he said, will in- tion on film, color. Ted Goetz and Iry Ander- division, Bridgeport, Conn., has re- Competition, crease sharply by 1976 when today's son, directors. Agency: Tatham -Laird & Kudner, newed sponsorship for the third NBC - New York. Clair Callihan, agency producer. 1,400 fire, casualty and liability com- TV showing of Rudolph the Red - panies will have merged down to about Pepper Sound Studios Inc., 51 South Florence, Nosed Reindeer and Return to Oz, Memphis, 38104. agency is Clyne Maxon Inc., New 130 national corporations and thriving York. regional organizations. Beneficial Life Insurance Co., Salt Lake City The key to survival, Mr. Cash said, (insurance); one 60 for radio and TV, jingle. will be the use of more sophisticated Gerald Clements, production manager. Agency: W. E. Featherstone Advertising, Salt Lake City. 56% of homes have advertising methods than is current in W. E. Featherstone, account executive. the insurance business. The present ad- American Savings & Loan Association of Cali- FM in top -30 markets vertising -to -sales ratio of all U. S. busi- fornia, San Jose (savings and loan services); one nesses averages seven times as much as 60 for radio, jingle. Hub Atwood, production An FM radio P &L insurance's. manager. Agency: Wenger -Michael Inc., San Fran- penetration study con- cisco. Richard Levine, account executive. ducted by C. E. Hooper in 33 major Midas Inc., Chicago (mufflers); one 60 for markets TV, indicates 56% of households in Also in radio and jingle. Hub Atwood, production those areas are now FM equipped. advertising ... manager. Agency: Simons -Michelson Co., De- troit. Mort Zieve, account Creative shuffle Foote, Cone & Bel- executive. The study was underwritten prin- Hutchinson's Meats, Grand Prairie, Tex. cipally by FM stations in 30 markets ding, New York, is rearranging its (meats); two 60's for radio, jingle. Hub Atwood, represented by Quality Media Inc., New creative department into two units, production manager. Agency: Hemca Agency, York. In those 30 markets, which have language and graphics. The move puts Grand Prairie. Belks Department Store, Columbia, S. C.; one a total print, TV art and TV production of 22.7 million households, about 60 for radio, jingle. Bud Smalley, production 13 million, or 57.5 %, have one or more under Raymond Betuel, vice president manager. Placed direct. FM receivers. and associate creative director. Quartet Films Inc., 5631 Hollywood Boulevard, Highest FM penetration was recorded New studio Studio One, offering TV Hollywood 90028. in Los Angeles where an estimated commercial production and television 66.7% of homes Green Giant Co.; Le Sueur, Minn. (frozen have FM sets. In work film, opened in Hollywood. Lo- vegetables); six 60's for TV, animated on film, second place was Philadelphia at cated at 733 N. Highland Avenue, Hol- color. Stan Walsh, producer. Agency: Leo 66.6 %. lywood, it is headed by Jerry Young, Burnett, Chicago. George Bole and Chet Glassley, Only former supervising engineer for David agency producers. four of the surveyed markets Bank of Wolper Productions. America, San Francisco (Bank Ameri- were reported to have less than 50% card); two 60's for TV, Xerox animation on film, FM penetration color. Arnold Gillespie, producer. and none were under Agency merger H. M. Gross Co. Agency: D'Arcy 45.7 Advertising, San Francisco. Warren Peterson, %. The 30 markets studied by and Elias, Sergey Advertising, both Hooper for QMI- represented agency producer. stations Chicago, are merging through ex- National Brewing Co. of Michigan are New (Altes beer); York; Chicago; Los Angeles; change of stock and are becoming one 60 for TV, animation on film, color. Agency: Philadelphia; W. B. Detroit; San Francisco; Elias, Sergey, Gross Advertising. Ad- Doner, Detroit. Boston; Pittsburgh; Washington; St. dress: 410 North Michigan; phone Louis; Cleveland; Baltimore; Houston; 664 -6140. Rep appointments Minneapolis -St. Paul; Cincinnati; Buf- ... falo, N. Y.; Fort Worth- Dallas; San Duffy -Mott drops agency WNUS Chicago: The Katz Agency, Diego; Seattle; Atlanta; Kansas City, New York. Mo.; Miami; Denver; Portland, Ore.; Duffy -Mott Inc., New York, an- WEEZ, Chester, Pa.: Meeker Columbus, Ohio; San Antonio, Tex.; nounced last week that it is terminat- Radio Rochester, N. Y.; Memphis; Hartford, ing its relationship with Tatham -Laird Inc., New York. Conn., and Omaha. & Kudner, New York, effective Sept. I. WBIE Marietta, Ga.: C. Otis Rawalt Field work was done last May. The account bills approximately $2 Inc.. New York.

4$ (BROADCAST ADVERTISING) BROADCASTING, June 27, 1966 The Hungarian boy with a passion for science... now makes precision tools for General Motors

Louis Simonffy lived in a world of order. his wife, Elizabeth, joined the vast army as a draftsman, and finally, in 1950, a A world of laws and theorems and for- of displaced persons, and for six long job with General Motors. Today, Louis mulas. First as a student of the gym. years they drifted through the rup Simonffy is one of the ablest and most nasium in Miskolc, Hungary... later as tured cities of Europe. respected toolmakers in the Company. a mechanical engineer at Budapest .. . After much difficulty, the Simonffys For him it was a long and arduous and finally as head of his own factory. were able to make their way to the road from Budapest to Detroit. We, at Suddenly this orderly world so full of United States, and the pieces started General Motors, are happy to welcome promise came crashing down in the in to come together again. First came a such talented people aboard. GM turns ferno that was World War II. Louis and job as a drafting clerk, then a better one out superior products because of them.

GM General Motors is People...making better things for you typical teen -ager, Mr. Harper said. Fur- in -store technique tests radio -TV ads ther, they resent being lumped as a group despite their instinct for group- THOSE SEEING COMMERCIALS BUY MORE OF PRODUCT ness, he added. Teen -agers today represent $13 bil- An in -store technique for testing the and of those who saw the "beta" com- lion in disposable income, Mr. Harper relative effectiveness of commercials mercial, 30% did. said, and they control upwards of $30 was reported last week in the June is- A by- product discovered in the tech- billion worth of family purchasing aside sue of the Advertising Research Foun- nique, according to Mr. Jenssen, has from their own spending money. And dation's Journal of Advertising Re- been a finding that the effectiveness of that's really "bad," he observed, explain- search. a commercial is not influenced signifi- ing "bad" means "good" to the teen. Different groups of shoppers are cantly by noncompetitive commercials So, Mr. Advertiser, are you ready to shown different commercials for the shown along with it. Though Mr. Jens- shout to the world your product actual- same product-and one group is shown sen does not pursue this area, there has ly is very "bad ?" no commercials at all. Then all the been a smoldering argument for years shoppers are given cents -off coupons as to whether or not adjacent commer- for a number of products, including cials influence the degree to which New group aims for the one being test- advertised. Research- viewers concentrate on a particular TV ers calculate the relative effectiveness advertisement. medium -sized advertisers of the commercials by seeing which As expressed by Mr. Jenssen, "when group redeems the most coupons for commercials for noncompetitive prod- Advertising Communications Inc., that product. ucts are shown concurrently . . . it New York, has been formed to handle The technique was developed by would appear that they have no sig- specialized needs of medium -budget ad- Tele- Research Inc. and described in nificant interaction effect on each vertisers by offering the services of two the ARF Journal by Ward J. Jensen; other." advertising agencies, a research group, president of that company and of Ward Mr. Jenssen also reported that his a public relations firm and a TV -film J. Jenssen Inc., marketing consulting research found evidence suggesting production company. and consumer-research firm. He said "that the bulk of TV commercials are ACI has set up an executive man- it is useful in testing TV, radio or print relatively ineffective by way of induc- agement team drawn from the affiliates advertising, and that two- and -a -half ing consumers to actually buy the ad- and "coordinated" services. They are years of testing had shown it to have vertised product." He did not elabo- Fred Tobey, William Tracy and James "very good reliability." rate, except to say that commercials Crothers, all advertising agency execu- Mr. Jenssen said his method was de- for new products `often score at the tives; and Henry Dormann (public rela- veloped "to overcome the shortcom- 300 to 500 level," but that those for tion). The firms: advertising agencies ings of basing costly marketing deci- existing products have a median score William I. Tracy Co. and Tobey & sions" on what he calls "substitute of 138 and a mean score of 153. Crothers; public relations firm Dor- measures" -on -air or in- theater test- mann, Auletta & Co.; Marketscope (re- ing as well as the method of "eye - search), and Three Arts Films and camera" which denotes the degree of Teen -age lingo can get Publications (production). Offices of consumer pleasure or interest. These, ACI are at 820 Second Avenue with he said, fall short of the mainstem area ads in cool water affiliated offices in Boston, Chicago, San of actual sales of a product. Francisco, Mexico City, London, Paris It's his contention that one comes Broadcast or print advertising that at- and Rome. closer to the issue by determining the tempts to use the language of the teen- extent to which various marketing in- ager to reach the youth market is tread- KXTV(TV) appeal fails fluences motivate shoppers to spend ing on dangerous ground and can easily their own money for an advertised backfire, Paul C. Harper Jr., president The Supreme Court has upheld a product. and chief executive officer of Needham, decision allowing union appeals to ad- vs Alpha Beta In his article, Mr. Harper & Steers, said last week. vertisers to discontinue patronage of a Jenssen drew up an outline of an actual "Those of us who are required to es- television station during a strike. The test using a control sample of 392 shop- tablish some form decision that the appeals did not vio- pers who were shown no commercials, of communica- late the secondary boycott provision of an "alpha" sample of 387 shoppers tion with teen- the National Labor Relations Act was shown three commercials plus a 60- agers should stick given by the U. S. circuit court in San commercial second for "X" product, to our particular Francisco (BROADCASTING, Feb. 28). and a "beta" viewer sample of 390 idiom of Ameri- The decision had been appealed to the other shoppers who saw the same three can English or Supreme Court by xxTV(TV) Sacra- commercials but a different 60- second risk making fools mento, Calif. The American Federation commercial for "X" product. Gift pack- of ourselves," he of Television and Radio Artists and ets of 10 different cents -off coupons, told the Chicago the National Association of Broadcast including one for the "X" product, Off -the -Street Employes and Technicians were the were to presented the shoppers taking Club on Tuesday two unions involved in a strike with part in the testing. The gift packet Mr. Harper (June 21). The xxTV in 1960. could be used only in the test store club serves under- (food store or drug store) and only privileged children and is supported by on that particular day. the Chicago Federated Advertising Club. New name in Hollywood From that point, the testing firm Young people, he said, "are certainly plotted the rate of redemption of cou- as susceptible to advertising as the rest The Hollywood Advertising Club has pons. Of those who had seen no ad- of us but they are good shoppers who changed its name to the Hollywood vertising, 14.5% redeemed their cou- want to have a good reason why before Radio and Television Society. Reason pons for product X; of those who saw they buy." for change: more than 90% of the club the "alpha" commercial, 21.7% did, Nor is there any such thing as a membership is in radio and TV.

50 (BROADCAST ADVERTISING) BROADCASTING, lune 21, 1966 WLBW -TV IS ON THE MARCH! (CHECK MARCH 1964 - 1965 - 1966)*

ARB SHOWS 51% INCREASE IN PRIME TIME TOTAL HOMES 1964.1966

WLBW -TV HAS RACKED UP A WHOPPING 51% INCREASE IN PRIME TIME TOTAL HOMES, SUNDAY THROUGH SATURDAY OVER THE PAST TWO YEARS! ...CONTACT YOUR NEAREST H -R OFFICE FOR THE FULL WLBW -TV STORY AND COST- EFFICIENT AVAILS!

'SOURCE: ARB MARCH 1964 - MARCH 1966 Audience measurement data are estimates only, subject to defects and limitations of source material and methods, Hence, they may not be accurate measures of the true audience.

MARCH '66 107,700 HOMES MARCH '65 82,400 HOMES MARCH '64 71,300 HOMES

IIwTy FLORIDA .1a.,y WLBW -TV, CHANNEL TEN, MIAMI, AFFILIATED WITH WCKY, 50 KW, CINCINNATI, OHIO TAKE TEN Represented Television, Inc.

51 BROADCASTING, June 27, 1966 INTERNATIONAL

ing and consideration." Economic Questions The commis- Common carriers win sion said that some questions concerning the economic aspects of the proposal remain to be settled. But it also said that the State Department had called "the foreign policy considerations" to Comsat access battle its attention. Accordingly, the commission said it decided to act promptly "and defer FCC decides they're the only ones authorized resolution" of the economic questions until later in the context of appropriate ratemaking or accounting proceedings. to do business with satellite operator The commission stressed it wasn't ap- proving, for ratemaking purposes, the costs of constructing the communica- Last week was a busy one for the public. tions satellites. FCC in international comunications Accordingly, the commission said, it The commission also said that its matters. In one action it handed the would authorize direct service to the action was not intended to prejudge any international common carriers an im- government only in unique circum- future or pending applications for un- portant victory by holding that the stances, such as those involved in the derseas cables or U. S. earth stations. Communications Satellite Corp. may current authorization given Comsat to The commission action was unani- not, except in unique circumstances, deal directly with the government in mous. But Comissioner Kenneth A. lease channels directly to noncommon connection with the Apollo man- on -the- Cox, in a concurring statement, was carriers. The U. S. government is among moon program. more explicitly critical of Comsat than those barred from direct access to the Carrier's Carrier The commission was the official order. He said he recog- space system. said it concluded that Congress had in- nized Comsat has special problems be- In another action, the commission ap- tended Comsat's principal function was cause of its role as a private -enterprise proved a Comsat application to partici- to be that of a carrier's carrier. It company serving as the U. S. repre- pate in the construction of six com- added: "It would be in derogation of sentative to and manager of an inter- munications satellites to be owned by the policy of the act, destructive of national consortium. `But that does not Intelsat, an international consortium, fair competition, and incompatible with excuse it from observing the domestic but delivered a sharp rebuke to the the maintenance of a sound commer- law which binds all our international company in the process. cial telecommunications system for communications carriers," he said. The question of whether entities other Comsat to compete with carriers that He said that instead of following than common carriers should be re- are required to secure international cir- established procedures, Comsat made a garded as "authorized users" of Comsat cuits from it in furnishing communica- proposal to Intelsat "which it had not facilities has been a hotly contested one, tions services to the public and the gov- cleared with its own government, and almost since the date of enactment of ernment." now seeks to speed acceptance of this the legislation that created Comsat, in The commission made the announce- fait accompli without the checks and 1962. ment ahead of the issuance of the text procedures that we would normally re- Some broadcasters, including ABC of the formal decision because of the quire." and CBS, and other companies have considerable interest in the matter "and argued in petitions filed with the corn - desirability of early clarification." The mission that the law permits the com- commission last year had asked for Mexican agreement mission to certify them as "authorized comments on the question of who, be- users" of the communications satellite sides the carriers, should be permitted is extended by Senate system. The carriers, however, argued to deal directly with Comsat. that they would suffer serious economic Six Satellites The Comsat applica- The Senate last week ratified the ex- injury if Comsat were allowed to by- tion approved last week provides for tension of an agreement between the pass them and furnish channels directly the construction of six satellites, at a United States and Mexico on broadcast- to noncommon carriers. cost of $41 million, to be deployed in ing procedures. Economic Argument The commis- a synchronous orbit to provide a global The two countries are currently re- sion decision turned on the economic communications service beginning in negotiating the agreement which expired argument. The commission said that if 1968. Each satellite will have the ca- earlier this month. The Senate action the government or others were to deal pacity of 1,200 voice channels or four would extend the agreement until the directly with Comsat "there would be television channels. end of 1967. serious adverse effects upon the well- But in granting the application, the The agreement originally went into being of the commercial telecommuni- commission made clear it was displeased effect in 1961 and governs relationships cations industry and the general public with the Comsat's procedures and was in the use of radio frequencies in the it serves." giving its blessing only because of pres- standard broadcast band with the aim The commission noted, as an example, sure from the State Department. of minimizing harmful interference to that since the government is a major Comsat, Intelsat's manager and ma- the parties concerned. source of overseas traffic and revenues jority stockholder, applied to participate Because of certain Cuban assignments for the common carriers, "substantial in the project in February after getting on Mexican clear channel frequencies, diversion" of government business to its partner in the International organiza- Mexico has steadfastly refused to as- Comsat could jeopardize the availability tion to agree. The commission in its sociate itself with the North American of those carriers expected to maintain order last week complained that Comsat Regional Broadcasting Agreement whose an efficient network of cable and satel- had not filed its application "in a timely purposes are similar to the agreement lite circuits that will serve the general manner so as to permit orderly process- between the U.S. and Mexico.

52 BROADCASTING, June 27, 1966 Who makes the power that brings most new industries to life?

The electric company people -the folks at your investor -owned electric light and power companies; who work constantly to keep good things happening for you and your community.

*Names of sponsoring companies available through this magazine. PROGRAMING

higher rates in 1964 and again in 1965. This year, however, it was confronted BMI, radio group with the BMI argument not only that radio stations are using more BMI music than ever but also that BMI (whose royalty payments to writers and publishers increase as the use of agree on rate hike BMI music increases) was paying out more than it was taking in (BROADCAST- ING, Dec. 13, 1965, et seq.). New contracts, to take effect Oct. 1, In its letter to stations the committee said that both its own figures and those call for 12.5% increase in music fees submitted by BMI indicated a significant increase in the use of BMI music on local radio. Broadcast Music Inc. and the All - tive Oct. I, will be sent out by BMI BMI figures showed that 36.7% of Industry Radio Station Music License this week. the music played by stations in 1959 Committee have reached agreement on In the past, recommendations of all - was licensed by BMI but that this share a 12.5% increase in rates for the use industry committees, which handle rate had grown to almost one -half, or 47.4 %, of BMI music on radio stations. negotiati'ns with BMI and the Amer- in 1965. BMI also claimed "a very The committee sent letters to all ra- ican Society of Composers, Authors and high percentage of the top hits" in 1965 dio stations late last week recommending Publishers, generally have been almost and 1966. The committee's own figures, that they accept the new BMI contracts uniformly accepted by stations. supplied by ASCAP in the committee's containing the increase. The committee The new contracts are for two years, still -pending court suit for lower ASCAP letter also pointed out, however, that through Sept. 30, 1968. rates, indicated that the amount of non - each station must make its own decision. For BMI, the increase comes on its ASCAP music played on local radio in- Stations that don't accept the new third straight try and represents the first creased from 30.8% in 1959 to 40% contracts will be without a license to in its 26 -year history. in 1963. use BMI music after Sept. 30. Three - Earlier Tries The committee, which "Moreover," the committee's letter month notices cancelling existing con- is headed by Robert T. Mason of wMRN continued, "BMI's rates, which are sub- tracts and offering new ones, effec- Marion, Ohio, staved off BMI bids for stantially lower than the rates of the

There are studios .. . then there are studios .. .

And our Studio 3 in the NorthPark Shopping Center swing with the 'in' crowd ... a showplace for local programmini merchandising and production. Nothing like it anywhere els ... a station within a station.

54 BROADCASTING, June 27, 1966 other major music-licensing organization gram licenses that relate payments to The rates vary according to station [ASCAPI, did not reflect this increased the amount of BMI music used by the income, but apply to this net-receipts use of BMI music." station. base. Under the new blanket- license Authorities have estimated that at Committee authorities doubted that contracts the rate ranges up, in 18 current rates radio stations pay BMI the switching privilege would lead to a steps, from 0.84% of net receipts of approximately $5 million a year and pay significant shift to per -program licenses, stations having not more than $15,000 ASCAP $10 million a year. although it was noted that the latter income, to 1.35% of net receipts for ASCAP Fees The committee's suit might prove desirable for some stations stations whose incomes exceed $100,- against ASCAP seeks a 22% reduction heavily committed to talk programing, 000. In current contracts the compar- in payments to the society. One of its for example. able range is from 0.75% to 1.2 %. principal arguments is that radio station The committee's letter said proposals The 12.5% increase applies to both use of ASCAP music has declined that "would to some extent ease the blanket and per -program license rates significantly over the years. accounting burden of the stations" in and was described in the committee's The committee's letter said that BMI their dealings with BMI had also been letter as follows: called for a 25% increase at the out- discussed and might be worked out. `EMI's blanket license rates for sta- set of the current negotiations. In ac- Deductions "One of these pro- tions with station income in excess of cepting a 12.5% increase "after lengthy posals," the letter said, "is that stations $100,000 would be increased from and protracted negotiations," the letter with low gross billings, instead of itemiz- 1.2% to 1.35% of net receipts from ad- continued, BMI also agreed to cut back ing deductions, could pay a reduced vertisers after deduction, and the blanket on its logging requirements for stations. percentage on their gross receipts. Time license rates for stations with lower No station will be required to pro- has not permitted us to reach an under- station income would be corresponding- vide logs for more than two weeks a standing on this point, although we ly increased. year, as opposed to the present six - hope that an arrangement along these "EMI's commercial per -program li- week maximum. lines can be worked out while the new cense rate for stations with station in- BMI also agreed to permit stations to contract is in effect." come in excess of $100,000 would be switch from a blanket license to a per - The deductions mentioned are items increased from 4.0% to 4.5% of net program license, or from per -program that the station may subtract from gross receipts from advertisers after deduc- to blanket, at the outset of the new two - billings in arriving at a net -receipts tion of programs using BMI music, and year contract and at the end of the first base on which to figure its BMI pay- the per -program rates for stations with year of the contract, provided proper ments. They include 15% sales com- lower station income would be corre- notice is given. mission, up to 15% agency commission, spondingly increased." Virtually all stations currently have receipts from the sale of time for politi- The letter also noted that the new top blanket licenses that permit unlimited cal broadcasts, and time, frequency and BMI rate of 1.35% compares with use of BM! music. Few have per -pro- volume discounts. 2.125% charged by ASCAP and pointed

the W FAA -TV touch The Quality Station serving the Dallas -Fort Worth Market ABC, Channel 8. Communications Center Broadcast Services of The Dallas Morning News Represented by Edward Petry & Co., Inc.

BROADCASTING, June 21, 1966 55 In the BMI negotiations Mr. Mason and his committee have worked closely Now a judge trys ban outside courtroom with their counsel, Emmanuel Dannett of the New York law firm of McGold- A photographer for WLAC -TV rick, Dannett, Horowitz & Golub, who Nashville, Tenn., was jailed for also represents them in the ASCAP four hours on contempt of court litigation. charges after he took pictures out- Other committee members are Elliott side the courtroom of a defendant M. Sanger, WQxn New York; George in a murder trial. Armstrong, Storz Stations; Robert D. Incident occurred June 16 at Enoch, wxl.w Indianapolis; Herbert E. Springfield, Tenn. During the noon Evans, Peoples Broadcasting Stations; recess, according to photographer John J. Heywood, Avco Broadcasting Lew Penuel, the defendant and cir- Co., and Allen Jensen, KID Idaho Falls, cuit Judge Thomas Boyers III, the Idaho. presiding jurist, were going down a The committee is supported by some back stairs. The photographer 1,100 other radio stations. quoted the judge as telling him: "I Chief negotiators for BMI were have talked with the defendant and Robert B. Sour, president; Sydney M. he doesn't want his picture taken. Kaye, chairman and general counsel, Don't take any pictures here." and Justin Bradshaw, vice president in Mr. Penuel said he continued charge of broadcaster relations. taking pictures, reasoning "that if I was going to do my job and get the pictures, I would have to go ahead Radio series sales ... and shoot the pictures and take the consequences." Jimmie Fidler Hollywood News Placed under arrest and told he (Jimmie Fidler in Hollywood Inc.): would have to serve two days in the KTMM Truman, Ark.; WWCH Clarion. Robertson county jail, Mr. Penuel Pa.; KINN Hugo, Okla.; WTMA Charles- was ordered released by the judge town, S. C.; wKYO Caro, Mich., and four hours later. The judge was KcIL Houma, La. quoted as saying he felt Mr. Penuel Buy at Home Series (Broadcasters "had served enough time." Exchange, Dallas): Wcps Tarboro, The camera that had been con- WLAC-TV photographer Penuel be- N. C.; WDAN Danville, Ill.; WHBB Sel- fiscated, in the meantime, had been hind bars in the county jail. ma, Ala.; KNCY Nebraska City, Neb.; turned over to a WLAC -TV reporter. KEYJ Jamestown, N. D., and KSUE The film was intact and was shown Susanville, Calif. on the station's newscast later that ment. The First Christmas Easter The day. The Nashville Tennessean did and Beginning (Woroner Mr. Penuel said that, prior to the comment the next day. Labeling Productions): WEW St. Louis, and KDET Center, Tex. incident, he had been informed that the incident as an "insulting blow Judge Boyers did not allow TV to free press," the newspaper's edi- July 4, 1776 (Woroner Produc- cameras in the courtroom. The torial asked: "If a judge can pre- tions) : WEW Si Louis and KzAK Tyler, photographer added, that while he vent a newsman from doing his duty Tex. this rule, he felt the honored judge in a stairway outside the courtroom, Close -Up (Woroner Productions): did not have authority to prohibit there is no reason why he could not KDET Center, Tex., and KVIP Redding, picture- taking outside the courtroom. attempt to do the same in the street Calif. The jury in the case was sequestered. outside or in a restaurant a block Judge Boyers declined to corn- away." Point of Law (Signal Productions): WccM Lawrence, Mass.; KATY San Luis Obispo, Calif., and KOIN Port- land, Ore. out that the all- industry committee is of music created by the thousands of Sports Close -Up (Signal Produc- trying to get the ASCAP rate reduced. independent copyright owners who have tions) : KOAG Arroyo Grande, Calif. 22% ASCAP Cut Sought The letter chosen BMI to license their performing Doctor's House Call (Signal Produc- didn't say so, but it appeared that the rights.... tions): KICS Hastings, Neb., and WJCD committee hopes to win from ASCAP "Although the renewal will not be- Seymour, Ind. a reduction that will more than offset come effective until Oct. 1, 1966, we the 12.5% increase granted BMI. ask that you return to us as promptly 12 Hours of New Year's (Triangle) : In its own letters to all its radio as possible both copies of the [enclosed] WITY Danville, Ill., and WxvA Charles station licensees this week, BMI reviews renewal agreement properly executed Town, W. Va. the increased use of BMI music that by you so that we may have an ade- Your Green Garden, Points on Pets was pointed up in the all- industry quate opportunity to process it. This and Tips on Tots (Woroner Produc- group's letter. will assure that there will be no inter- tions) : KDET Center, Tex. "The rate increase of 12.5% tendered ruption of your BMI license." The World of Money and Doctor's in the attached license renewal is BMI has given no indication that Vignettes (Signal Productions): WMIx thoroughly justified by the substantial it will seek rate increases from radio Mount Vernon, Ill. increase in the use of music in the BMI networks or television broadcasters, Strangest of All (RadiOzark Enter- repertoire," the BMI letter asserts, presumably because music does not prises Inc.) : Kwoo Boone, Iowa; "and, indeed, it is a recognition in dominate their operations as it does KJNO Juneau, Alaska; wash New Bed- modest measure of this increased use radio -station programing. ford, Mass.; wBLT Bedford, Va.; KOHL

56 (PROGRAMING) BROADCASTING, June 27, 1966 Billings, and KMON Great Falls, both WwLP(Tv) Springfield, Mass., and Montana; WIGS Gouverneur, N. Y.; WHNT -ry Huntsville, Ala. WJMB Brookhaven, Miss.; WLOI Ot- The Discophonic Scene (Seven Arts tawa, Ill., and WCTA Andalusia, Ala. TV) : WwAY -TV Wilmington, N. C., Tennessee Ernie Ford (RadiOzark and KMBC -TV Kansas. City, Mo. Enterprises Inc.): WRCO Richland Big Night Out (Seven Arts TV) : Center, Wis.; WLKM Three Rivers, WNCT -TV Greenville, N. C. Mich.; WSNW Seneca, S. C.; WGSV Guntersville, Ala.; woax Madison, Ind.; WLXN Lexington, N. C., and Senate group plans WSWN Belle Glade, Fla. CATV copyright study Red Foley (RadiOzark Enterprises Inc.): WRCO Richland Center, Wis.. A Senate subcommittee grappling and KWCL. Oak Grove, La. with a complex new copyright law is studying the possibility of considering Film sales ... parts dealing with CATV separately to speed action on this segment. Marine Boy (Seven Arts TV) : The Senate Judiciary Subcommittee WLWT(TV) Cincinnati; WLWD(TV) on Patents, Trademarks and Copyrights, Dayton, Ohio; WFTV(rv) Orlando, which is weighing a revision of the Fla., and wPsD -Tv Paducah, Ky. copyright laws introduced by Senator It's a Great Life, This Is Alice, How John L. McClellan (D -Ark.) identical to Marry a Millionaire, U. S. Marshall, to a House version also being consid- Official Detective, Mantovani, African ered, has sent letters to interested Patrol, Assignment Underwater and parties asking their views. Lilli Palmer Theater (National Tele- The move results from the probability that the group will not be able film Associates) : KTVA(TV) Anchor- age, Alaska. to reach agreement on the entire package before the end of this session Somebody's going Horror Six and Incredibly Strange of Congress. Members feel the CATV Creatures (National Telefilm Associ- question is urgent enough to try to ates): KENS -TV San Antonio, Tex., work out separately. south with my money and WZZM -TV Grand Rapids, Mich. The subcommittee has sent letters to parties that testified in the House said the worried client. Dual in the Sun and Ruby Gentry copyright hearing to ask their comments (National Telefilm Associates): Wvry on such a move. These included the (Tv) Youngstown, Ohio. TV networks, CATV operators, trade Fear no more, sir, said the man as- A Matter of Who (National Tele- groups and others. We at our advertis- film Associates): WzzM -ry Grand Such action was urged on the floor signed to the case. in a speech Senator Rapids, Mich. of the Senate by ing agency have the leak plugged. From Lee Metcalf (D- Mont.) last week. He Secret Agent (Independent Televi- said he was disturbed by the recent now on not one penny of your Madison, sion Corp.): KTvu(rv) Oakland -San New York decision requiring CATV Wisconsin tv allocation will be squand- Francisco; wvTV(Tv) Milwaukee; systems to pay royalties for TV pro- KVOS -Tv Bellingham, Wash.; WLEX -TV grams they transmit (BROADCASTING, ered extravagantly on a lot of duplicated Lexington, Ky.; KHrv(Tv) Houston; May 30). He called this an "undue coverage south of the border in Illinois. WTrv(TV) Bloomington - Indianapolis, and unfair discrimination upon those instead on WEHr(TV) Evansville and WANE -TV people (viewers) who by their pur- We'll put your commercial Fort Wayne, all Indiana, and KoiN -ry chase of the products which are ad- WKOWtv', the Madison station that Portland, Ore. vertised on television have contributed their share of revenues to the adver- feeds it to 200,000 unduplicated homes Lena Horne Specials (Independent tisers which are used to pay the copy- in the Madison /Midwisconsin market. Television Corp.): WBKB -TV Chicago; right fees." He feels that if CATV is the client. Krrrv(Tv) Houston, and wsJV -TV Elk- required to pay royalties, higher fees 48 You said WKOWty? asked hart-South Bend, Ind. might be charged viewers. Yes, replied the man from the ad- If the court decision is upheld by Seaway (Independent Television vertising agency. Great WKOW, said the Supreme Court, he forecasts a e Corp.) : WHEN -TV Syracuse, N. Y., and KHrv(TV) Houston. "chaotic condition will result insofar the client. as television reception in thinly popu- Out of the Inkwell (Seven Arts TV) : lated areas is concerned." He urged WWAY -TV Wilmington, N. C. that the CATV aspects of the copyright *MADISON'S WKOW- LAND -tv bill be considered in a separate special Podrecca Piccoli Theater (Triangle) : bill so that immediate action can be WKOW -tv (interconnected) WAOW -tv WLUK-TV Green Bay, Wis.; KLBK -TV establish "appropriate and fair" taken to Represented by Adam Young Lubbock, Tex., and WLUC -TV Mar- copyright policies for CATV systems. quette, Mich. In the meantime, the House subcom- Action Theater (Independent Televi- mittee studying the same bill held its sion Corp.): KPHO -TV Phoenix. 33d executive session on the subject, but is not considering working on the Man in Space (Seven Arts TV): CATV part separately.

BROADCASTING, June 27, 1966 57 News Directors Association (BROAD- television networks file. comments_ More oppose CASTING, June 20). This particular CBS stated that the "rules come dan- group appears determined to test the gerously close to, if they do not actual- constitutionality of the equal -time rules ly encroach on, the boundary lines of fairness rule (Section 315) of the Communications the First Amendment." Referring to Act and, accordingly, the fairness doc- past FCC pronouncements on the doctrine. Of 17 comments filed, trine, the network noted that the com- The personal- attack ru'e proposes mission once said the licensee must that a broadcaster notify a person or only one, Pacifica, favors have complete discretion to determine group that has been attacked on his sta- "what subjects should be considered, tion and that he offer to his party a adoption of doctrine the particular format of the programs: "reasonable opportunity to respond to be devoted to each subject, the dif- over the licensee's facilities." The edi- ferent shades of opinion to be pre- Broadcasters have made abundantly torial rule would require a licensee, sented, and the spokesmen for each clear their opposition to the FCC's pro- who endorses a candidate, to notify point of view." CBS also suggested that posed rulemaking that would adopt as the opposing candidates and to offer a the private interests of persons who commission rules certain fairness doc- reasonable opportunity for response, may be the subject of personal attacks trine provisions relating to personal at- either by a candidate or his spokesman are protected by the law of defamation tacks and to station editorials for or within 24 hours. and that the protection of individual against political candidates (BROADCAST- The National Association of Broad- interests inherent in the fairness doc- ING, April 11). Of the 17 different casters also opposed the proposed rule trine is not an objective of that doctrine comments filed last week with the FCC, in comments filed last week (BROAD- and, therefore, is not an appropriate only one, that submitted by the Pacifica CASTING, June 20). NAB argued that subject for "rigid administrative regula- Foundation, expressed support for the the proposed fairness -doctrine rules tion." commission's proposal. constitute an abridgement of the broad- NBC argued that the fairness doc- Most ambitious of the various posi- casters' constitutional right of free trine does not apply to personal attacks tions was that provided by the joint speech, and would inhibit rather than on individuals but rather to the discus- effort of 12 broadcast licensees, own- encourage the broadcast of controver- sion of controversial issues of public ers of a total of 49 AM, FM and TV sial programing. importance. It suggested that the pro- stations plus the Radio and Television Network Views Two of the three posed rule would in effect "legislate a

Ross -Gaffney enlarges its `one -stop' studios to keep up with the rush

Ross -Gaffney Inc., New York, has the largest "one- stop" film service of R -G's forte is that it offers a multi- completed an expansion in its studio its kind in the East. They pointed plicity of services under one roof. facilities to meet the growing needs out that some organizations may be R -G's music library consists of 700 of producers of filmed commercials, larger in one specialty (perhaps hours of recorded music, indexed TV programs, features and docu- sound recording or film editing) but with cross -references so that produc- mentaries for film editing, sound ef- ers of commercials and programs fects, music scoring, sound recording can locate the exact mood or sound and dubbing services. required, according to Mr. Gaffney. The company reported that it Its sound effects library is extensive, had invested more than $50,000 covering tens of thousands of differ- to remodel its 21 West 46th Street ent effects. studios and to add to its film edit- Better Than Life "Commercial ing and sound recording equip- producers, for example, use our ef- ment. Ross-Gaffney now has more fects in their commercials to repro- than $250,000 worth of such equip- duce such sounds as a car screech- ment on the premises on several ing to a halt or the opening of a floors, according to company part- can of beer," Mr. Ross pointed out. ners Angelo Ross and James Gaffney. "They are more authentic than the Ross -Gaffney facilities now include sound actually reproduced during 20 cutting rooms, which often are the filming of the commercials." rented by outside companies such R -G is particularly proud of one as networks and program producers. future assignment. A decade ago, The studios are equipped with 20 when TV program production in movieolas, six Ampex machines and New York was at its zenith, the 35 Westrex recorders for transfers. company was involved in projects for Mr. Gaffney noted that the company syndicated and network series. employs a staff of 25, including eight "We're delighted that Screen Gems sound editors. Val Peters, a 10-year Creating a sound effect for a TV has engaged us to handle sound ef- employe with R -G, is chief sound commercial is Angelo Ross, part- fects and music editing on The engineer. ner in Ross -Gaffney, 'one -stop' Hawk, the only weekly network ac- The partners formed the company film service which has completed tion- adventure series to be produced in 1955 with a single cutting room an expansion in its New York in New York next season," Mr. Gaff- and it has grown to what they call studio facilities. ney reported.

58 (PROGRAMING) BROADCASTING, June 27, 1966 requirement that the public broadcast mainder." ters as (a) within what time a person channels be used to afford a private Mission Broadcasting Co. felt the must accept a station's invitation to re- remedy for a private wrong for which proposal left too many questions un- spond to an attack or to a candidate the remedy at law has sufficed for many answered, pointed out that the FCC endorsement or opposition editorial years." The network said that "if re- policy implied the broadcaster is re- and (b) the time or other limitations jected or restricted the rule (a) should lieved of any responsibility for airing a station may impose on a response to under no circumstances apply to state- a personal attack if he complies with a candidate endorsement or opposition ments in any paid political program or the notice and script furnishing pro- editorial. announcement or to any statements by cedure. Regarding political editorials, Sole supporter of the FCC's fairness a candidate or his supporters, and (b) the company said that the FCC has in- doctrine last week was the Pacifica should not require the licensee to take dicated it doesn't have sufficient ex- Foundation, owner and operator of affirmative action in offering time for perience in electioneering, which re- three noncommercial radio stations in reply, except where the attack has been lates to political editorials, to provide California and New York. The foun- made by the licensee or at his direc- detailed answers. Asked Mission: dation urged all broadcasters to support tion, or in the case of a partisan licensee "What is there about political editorials the doctrine "if it actually achieves editorial; and except in either of the that gives the commission confidence fairness," and suggested that the pro- latter situations, the person or group that it has had enough experience to posed rules were not unconstitutional attacked should have a limited time, warrant the adoption of detailed rules ?" or illegal since the constitutional status such as seven days, within which to re- Another Mayflower? Interstate of the FCC and government regarding quest time for a reply." ABC did not Broadcasting Co., a subsidiary of the regulation of broadcasting "is already file comments on the proposed rule - New York Times and licensee of WQXR- firmly established." According to Pa- is Su- making. AM -FM New York, said in recent years cifica "it becoming clear from preme Court cases that broadcasters MutuaFs View The Mutual Broad- the FCC had actually encouraged edi- torialization by its licensees, but that may be regarded as exercising govern- casting System noted the "grave" con- mental power through grant of licenses, raised the the commission's proposed rules would stitutional questions by pro- and, therefore, have some obligations posed why now permit an effective return to the actions. It also wondered of government to treat those who seek the problem of unfairness had arisen days of the Mayflower doctrine. In the famous 1940 Mayflower case the FCC their services without improper dis- since there were so few broadcaster crimination." violations on record. Of primary con- put an outright ban on broadcast edi- cern to the radio network was the com- torials. plexity of network- station relations in Filing separate comments but em- this area. Mutual, which is affiliated ploying the same legal counsel were Drama on TV with over 500 radio stations in the Golden Empire Broadcasting Co., U. S., said that if adopted the rules Wtac Inc., Meredith Broadcasting Co., should provide machinery that would and Trigg- Vaughn Stations Inc. They gets big break allow the network to notify all affiliates all stated that the proposed regulations of the time being offered for reply. would deprive the licensee of "the full Such provisions would enable stations use of its discretion" in solving the CBS -TV offers top prices to determine whether they must carry problems involved and all urged that the response. Without such machinery, the proceeding be terminated without without restrictions in Mutual suggests that some stations, the adoption of any rules. which did not carry the original attack Carroll M. Barringer, licensee of original TV drama project from the network, might inadvertently wLCO Eustis, Fla., said that the FCC's role would be more successful if it im- carry the reply. CBS -TV last week said it was putting posed qualifications on Cape Fear Telecasting Inc. charged more stringent money where its hopes are in reviving that promulgation of the fairness rules license applicants. "The complete re- original drama on the network. would encourage broadcaster "pusilla- sponsibility for program content is li- The hopes: original drama scripts nimity," cause them to play it safe and censee's and flagrant violations could written expressly for TV and, if enough not endanger their licenses or finances be settled in a court of law," she said. materialize, to put some on beginning by broadcasting controversial material. Especially critical of the time limita- next season. They would be specials at The corporation suggested that "if tions in the proposed rule were Griffin- a frequency of no more than one a there is to be a fairness doctrine, then Leake TV Inc., WHEN Inc. and I< BIF month under an umbrella title of CBS its administration can best be handled Inc. in comments filed jointly. They Playhouse. They could run an hour, 90 on an ad hoc basis." A body of case law stated that the time limits for notifica- minutes or two hours and fall within and commission rulings already exists, tion (seven days in cases of p rsonal the 9-11 p.m. time periods. said Cape Fear, and if the FCC "would attacks and 24 hours in editoria's con- The funds: CBS -TV President John then promptly extend further interpre- cerning political candidates) would re- T. Reynolds, who said he has given the tive rulings upon the request of li- quire broadcasters to make practically project a priority since assuming the censees, this would afford a much more spontaneous judgments in an area presidency in February, said the net- feasible alternative." where "answers turn upon complicated work has set aside $500,000 to lure Describing the proposed rules as factual situations and intangible legal writers. Ceiling payment for each script "inflexible," Storer Broadcasting Co. considerations" and that it is "simply commissioned is $25,000, name and stated that Congress recently gave the not realistic to expect a licensee whose much -sought -after writers getting top FCC authority to assess fines and for- talents lie in the specialized area of price and others negotiated at lower feitures for violations of its rules, but broadcasting to also be qualified as a fees. said "it is doubtful that Congress con- legal scholar." Mr. Reynolds and Michael H. Dann, templated the adoption of rules under More comments filed jointly by eight vice president -programs, said that while which a government agency would de- licensees, including Post- Newsweek Sta- they believed the most productive source termine what speech is fair and whose tions and Indiana Broadcasting Corp., for scripts would be New York, home speech is fair, while holding the threat emohasized that the proposed personal- of the legitimate theater, scripts would of immediate penalty over the re- attack rule left unanswered such mat- be sought on both coasts. All of the

BROADCASTING, June 27, 1966 59 productions will be live -on -tape and in to conduct the conferences as he sees Hollywood. News `show' fit. "After all," one top news executive A Top Price Mr. Reynolds said said, "you can hardly tell the President the $25,000 top guarantee represents of the United States that this is un- about twice that paid for a Playhouse draws darts acceptable." He said the simulated con- 90 script when that drama series was ference was an experiment that he on the network several years ago. He hoped would not be repeated. said CBS hoped to return to TV some TV newsmen complain Another said newsmen have general- of the "great writers" who left for other ly been able to work out news -coverage areas and to attract many new writers about staged rehash problems in talks with the White with "challenging ideas." He said the House. But he added: "We can under- network would be amenable to plays of LBJ conference stand the type of conference" the Presi- that deal honestly and convincingly with dent prefers. modern social and cultural problems. Executives also pointed out their Once the program department corn - President Johnson's latest experiment newsmen were free to report what was missions a script, the writer will receive with television coverage of his news said. payment from CBS without restriction conferences succeeded last week in rais- on the drama's length or time limitation ing the hackles on Washington TV news- on the script's completion. Residual men. But 200 miles away. in New York, Heavier burden rights would be negotiated. network executives were less disturbed. The CBS executives, while applaud- At issue was a doubleheader confer- ing the trend toward quality drama on ence, on Saturday, June 18, that Presi- sought for WLBT(TV) all the networks, said advertiser and dent Johnson held in an effort to meet producer enthusiasm had been noted at requests for television coverage -with- The FCC was asked last week to CBS since the May 8 telecast of a out overriding his apparent reluctance place a heavier burden of proof on the Death of a Salesman, a two-hour $450,- to open his conferences to such cover- shoulders of wLBT(rv) Jackson, Miss., 000 production. It was indicated that age. in its license- renewal hearing. the original specials envisioned in CBS First he held a news conference in The request was made by the Office Playhouse would come in at about that the big oval office, from which tele- of Communication of the United level. Though the specials will be of- vision and newsreel cameras were Church of Christ and three co -com- fered for sponsorship, the network is barred. Then he went to the White plainants whose petitions resulted in prepared to show them sustaining. House television studio and submitted a U. S. Court of Appeals decision Rise in Specials Mr. Reynolds noted to questions from three network news- ordering the hearing (BROADCASTING, CBS's upswing in the showing of spe- men, one from each, from among those March 28). cials -and the planning for them in the that had been asked the first time Principally at issue are allegations next season. He saw scheduled produc- around. that the station failed to comply with tion of "The Crucible," "The Glass Robert Fleming, deputy White House the commission's fairness doctrine, had Menagerie," Sir John Gielgud's produc- news secretary, said the arrangement discriminated against Negroes in its tion of "Ivanov" and Emlyn Williams's was designed to meet the requests of programing and had misrepresented it- program of Dickens as adding further television newsmen who have been un- self to the public and the commission to the "drama renaissance" that Sales- happy with the President's continued in connection with programing dealing man began. preference for informal nontelevised with the racial issue (BROADCASTING, Mr. Dann has assigned Barbara news conferences. Mr. Fleming said no May 30). Schultz, a member of the network's decision had been made as to whether The Office of Communication, civil program department since last April the procedure will be repeated. rights leaders Aaron Henry and Robert and associated with The Playwrights Unhappy Newsmen The television L. T. Smith, and the United Church Company for three years, as story ex- newsmen clearly weren't satisfied. Bill of Christ at Tougaloo, Miss., in a petition ecutive for the series. Charles H. Small, director of news for CBS in for reconsideration, asked that the sta- Schultz, who is not related to Miss Washington, said that if the simulated tion bear the burden of proof on all Schultz and who is a program execu- news conference format is used again three. The commission had directed tive on the West Coast, will be in CBS might announce on the air the that the petitioners bear the burden of charge of the project in Hollywood. He circumstances under which the confer- the first two and the commission's served as an associate producer for ence was filmed. Broadcast Bureau, the third. It said the Playhouse 90. "The technique is unsuitable for tele- station would bear the burden of proof In discussing the project, CBS ex- vision and is unfair to the President," as to whether a renewal grant would be ecutives said a two-hour form would he said. "We're not giving adequate in the public interest. be a logical evolution in original drama coverage this way." They also asked the commission to on TV from the one -hour Philco Play- John Lynch, his counterpart at ABC, clarify its order to the hearing examiner house, Studio One or Robert Mont- said: "We'd like cameras in for cover- to admit evidence that "is not unduly gomery Presents to the 90- minute Play- age of the making of any statements remote in time." They noted that the house 90. Guidelines would appear to and the entire question- and -answer commission's opinion granting the one - rule out adaptations, encourage very period. The special arrangement puts year renewal dealt with matters dating few -if any -comedies and seek out us in the position of second -class back to 1955. most of all playwrights who write for citizens." The commission, in addition, was Broadway or off- Broadway. In New York, it was learned that at asked to reconsider its decision to Mr. Dann indicated the network least two networks have authorized their permit evidence of operation after the would be pleased to come up with one Washington personnel to attempt, un- renewal application was filed. "To per- "good" script out of each six commis- officially, to get treatment for television mit subsequent lawful operation to sioned. He said he has talked to such more in line with that given the press. satisfy the public -interest statutory re- producers as Herbert Brodkin, Fred Coe, But the predominant feeling was that, quirement, and cure their 11 -year George Schaeffer and Worthington distasteful as the simulated news con- record of improper operation, is un- Minor. ference is, the President has the right sound," the petitioners said.

BO (PROGRAMING) BROADCASTING, June 27, 1966 was June 1. would meet community needs. Depositions denied The commission had appeared to be The Minimum The action was in- developing a new policy in connection terpreted as indicating a commission de- in ASCAP -TV case with programing when, four weeks ago, termination that 5% of such program- it instructed the staff to defer action ing constituted an acceptable minimum. on the renewal applications for the 27 Several commissioners, however, indi- A bid by television stations to take stations (BROADCASTING, June 6). cated they had not committed them- depositions in their rate -making lawsuit The 19 constituted the group of June selves in acquiescing in the instructions against the American Society of Com- l renewal applicants proposing the to the staff. And in the meetings that posers, Authors and Publishers has been lowest minimum percentage (less than followed, they made clear they would denied by the court. 5 %) of time to be devoted to public vote to approve the stations' license- The bid was made by the All- Indus- affairs and "other" (agricultural, re- renewal applications (CLOSED CIRCUIT, try Television Stations Music License ligious and instructional) programing. June 20, June 13). Committee, which contends that much The commission asked the staff to draft Granting of the applications, how- of the ASCAP music used on television letters asking how such a proposal ever, is being held up pending the filing stations, particularly the music on the soundtracks of old movies, cost little to produce and is of little value to stations. The committee, headed by Charles Tower of Corinthian Broadcasting, has asked the court to set a "reasonable rate for TV stations' use of ASCAP IS BORN music and is trying to show that the A sTAg current rate, which ASCAP offered to continue for five years, is too high. It FILMLINE'S EKTACHROME had wanted to take depositions from two motion -picture producers, Warner PROCESSOR -MODEL FE -50 Brothers and MGM, and three music publishers, Mills Music, Music Pub- Processes 16mm Color Emulsions at 50 FPM. lishers Holding Corp. and Robbins Music. Chief Judge Sylvester J. Ryan of the U. S. southern district court in New York, who is presiding over the case, ruled that, as he had said before, taking depositions would "unnecessarily delay" the trial and decision on rates. Model FE-50 No date has been set for the start of FROM the trial. Still pending are a committee motion for a statement of the issues and for additional information from $18,500 ASCAP's files, and an ASCAP motion F.D.B. for the right to examine a wide range Milford, Conn. of financial and other material in the files of the approximately 375 TV stations represented by the all- industry Who knows more about building film ually while machine is in operation, processors than Filmline ?Nobody. And without breaking film or causing committee (BROADCASTING, Dec. 20, everything we've learned has gone lower film assemblies to rise. 1965. into our newest Ektachrome processor, Provisions for extended develop- the FE -50. It is top quality equipment ment to increase ASA indexes to at a sensible price . . the result of 250 and higher are incorporated. Filmline's productive know -how. De- Machine threadup allows use of FCC changes its signed and engineered to fulfill the standard ASA indexes or acceler- requirements of both large and small ated indexes because of Filmline's TV stations the FE-50 is the most Film transport system features. mind on letters versatile, fully automated Ektachrome EASY-TO-OPERATE--automated con- processor ever built. trols make this an ideal machine EXCLUSIVE OVERDRIVE SYSTEM - for unskilled personnel. The FCC last week officially changed guarantees against breaking or VARIABLE SPEED DRIVE-speed its mind about what had appeared to scratching film. The system is so range of 5 FPM to 60 FPM for be a new move into programing regu- sensitive that film can be held man- Ektachrome emulsions. lation. By a 4 -to -2 vote it decided to ADDITIONAL FILMEINE FEATURES: Now available: Filmline FE -30 Ektachrome Proc- renew the licenses of 19 stations that essor. Speed - 30 FPM. Complete with Replenish- Stainless steel air squeegee Impingement ment System ... $15,750. F.O.B. Milford, Conn. had been tentatively earmarked for let- dry box Torque motor for takeup Leak- For more details write: Dept. BI -66 ters concerning programing proposals. proof pumps for chemical solutions Tem- The commission did, however, vote perature controlled by precision thermistor to send letters of inquiry to applicants controllers Construction - all metal Tanks and component parts are type 316 stainless I for eight other AM and FM stations, steel. 7 I whose answers to a program-form ques- Recent FE -50 Installations: WEAT -TV, WCKT -TV, CORPORATION tion WMAI -TV, NBC, CBS, WTOP -TV, A -1 Labs, Precision on ascertainment of programing Labs, Film Service Lab. MILFORD, CONNECTICUT needs failed to satisfy the commissioners. / All are in New York or New Jersey stations, whose license -renewal date

BROADCASTING, June 27, 1968 61 of a dissent by Commissioner Kenneth have been broadcast during the period to it, Representative Moss said the A. Cox, who with Commissioner James July 1, 1965, through June 30, 1966. bill "has been worked out carefully J. Wadsworth, voted for the letters. Radio stations should send entries to with cooperation of White House offi- The eight stations that will get letters Professor Jack Shelley, Department of cials and representatives of the major submitted answers to question one in the Technical Journalism, Iowa State Uni- government agencies." It has been spec- renewal form, dealing with ascertain- versity, Ames. There is a charge of $3 ulated that President Johnson might ment of community needs, that the per entry. veto the bill. commissioners felt were too general. Television entries should be sent to Court Remedy The House bill, The stations will be asked to supply Professor Baskett Mosse, Medill School identical to one passed by the Senate more specific detail as to what they did of Journalism, Northwestern University, last year, will grant any person the to determine community programing Evanston, Ill. right of access to official records of needs, what suggestions they received, Awards will be announced at the the federal government, with certain what their evaluation of those sugges- 1966 international conference of exceptions, and provides for judicial tions is and what programs they de- RTNDA in Chicago, Sept. 28 -Oct. 1. review of the refusal to grant such veloped as a result of their investigation. access. Any person refused such a Commissioner Robert T. Bartley, who request will be able to seek remedy had originally drafted what some of his FOI in the courts and the burden of proof colleagues considered too tough a letter bill lands will be on the government agency or on the matter, softened it, and got the official denying the request, a reversal votes of all of his fellow commissioners, on LBJ's desk of past policy. except Acting Chairman Rosel H. Hyde, This is accomplished by amending who abstained. the Administrative Procedures Act. It Amid growing The stations that will receive the concern over the permitted withholding of records if "credibility letters are wJRZ Newark, w rwH Prince- gap" in government, Con- secrecy is required "in the public ton, and WTOA -FM Trenton, all New gress, after 10 years of delay, last interest," or if they relate "solely to the Jersey; WWOL -AM -FM Buffalo, wuFo Monday cleared and sent to President internal management of an agency." Amherst, WINR Binghamton and wsYR Johnson a "freedom of information" Government information, under the Syracuse, all New York. bill granting every American access to 20- year-old act, could also be held con- federal records. fidential "for good cause" and made Passage came on a 307 to 0 vote in available only "to persons properly and RTNDA sets deadline the House of Representatives. The ac- directly involved." tion was greeted with immediate ap- The new measure lists nine categories for competition proval by the news media and scores of federal documents that may be with- of congressional supporters. It was also held to protect the national security or acclaimed as achieving a right Ameri- permit effective operation. The bill Entries in this year's news awards cans thought they had gained when the also opens the files to any person, competition of the Radio -Television nation was established and as a per- not just those "properly and directly News Directors Association will be ac- sonal victory for its two chief sponsors, involved." cepted commencing July 1 and must Senator Edward V. Long (D -Mo.) The measure had strong bipartisan be postmarked Before midnight, Aug. 1. and Representative John E. Moss (D- support and many congressmen hailed Awards will be given for both radio Calif. ). it as fulfilling the constitutional guaran- and TV in three categories: (1) docu- Although several government officials tee of the right to know and leading to mentaries, (2) editorials, and (3) on- spoke out against the measure and it a truly free press. Senator Sam J. the -spot news reporting. Entries must was felt the Administration was cool Ervin (D -N. C.) said it "should go far

Convention chaos: Republicans search for remedies

The Republican party is taking a the situation. vided with ample facilities off the close look at its nominating conven- Last week the study shifted to floor, he added. "This recommendation tions with a view toward avoiding a Washington, where the group met with may bring loud protest from some of repetition of the wild scenes witnessed representatives of the working press our public media," he said. "But I by millions of TV viewers in 1964. to hear their views. think it is highly necessary." The Committee on Convention Re- The GOP group is headed by nation- The Democratic party said it has forms, appointed by GOP National al committeeman Harley B. Markham no plans to review its policy on con- Chairman Ray Bliss after former Presi- of Idaho, who is in the outdoor adver- vention coverage. One party staffer said dent Dwight D. Eisenhower criticized tising business. a proposal was once made in jest to convention procedures a year ago, met The problem was also spotlighted have competitive bidding by the TV in Washington last week to study the again by former President Eisenhower networks, with the highest bidder being problem. who, in the July issue of Reader's Di- allowed to cover the convention, in Among the main points discussed gest, urged the barring of "all reporters order to pay off the party debt. were ways to reduce congestion on the -television, press and radio," from A GOP spokesman said all parties, convention floor caused in part by re- the convention floor. including the news media, had ex- porters and radio and television equip- He added that the conventions, as pressed a great desire to eliminate some ment. The committee began its inquiry presently constituted, are "exercises in of the confusion on the floor, but last month when it met in New York chaos and tumult -unmannerly, un- added it was uncertain whether the with TV network officials and viewed dignified, ridiculous." news organizations would be willing to video tapes of the 1964 convention. Press, radio, television reporters, he sacrifice any of their privileges. No At that time it also questioned the said, roam aisles at will, chattering decision on any reform is expected networks on possible ways to relieve into walkie- talkies. They could be pro- soon, he added.

62 (PROGRAMING) BROADCASTING, June 27, 1966 to promote a climate of open govern- being closely guarded, it's believed that NBC News, also announced the con- ment throughout the country, and some 50 disk jockeys, program directors, cept of the "topical special." The new discourage the recent trend toward record promoters and record manufac- format is contrasted to NBC's "instant control of government information by turing and distributing company per- news specials," designed for fast break- public relations and information spe- sonnel have been subpoenaed to appear ing news, and the above -mentioned cialists in the departments and agencies." at the hearing. It also was indicated hour "planned specials," produced over House Minority Leader Gerald Ford that a civil suit filed in Los Angeles a four to 12 month period. (R- Mich.) applauded the measure but two years ago by a former record pro- "The topical special will permit seri- said it falls short since it will not take moter triggered the FCC's latest probe ous examination of a significant happen- effect until a year after it is signed into payola. ing still in the news, a program that into law. "That means the voters can- The promoter, Al Huskey, now studio would take only a week or two at the not feel assured of a full flow of gov- manager in Los Angeles for the com- most to produce," Mr. McAndrew said. ernment information between now and mercial production house of Filmex November." He added the Johnson ad- Inc., and Currie Grant, another ex- ministration has acquired a reputation promoter, reportedly were the first for unnecessary secrecy and a habit witnesses in the opening session of the NAB to dig into of classifying information that in many inquiry. The suit, filed in Los Angeles instances should be made public. Superior Court in 1964, asks $230,000 Many charges have been leveled at the damages and named 25 defendants who editorial practices administration recently accusing it of work for five record companies, three news management, lack of candor or record distributor and rock 'n' roll pro- An in -depth survey is being con- even lying in many areas ranging from gramed radio stations KFWB and KGPJ, ducted by the National Association of the Vietnam war to the state of the both Los Angeles, KDAV Santa Monica, Broadcasters to learn about the editorial economy. Some critics pointed to a KMEN San Bernardino, KDEO El Cajon practices of the nation's broadcasters. recent statement by an assistant secre- and KRLA Pasadena, all California. The Last week the NAB sent out a two - tary of defense that defended an offi- suit contends that bribes were given to pan questionnaire, containing 59 ques- cial's right to lie. radio personnel by record firms through tions, to every commercial licensee, However, the bill would not apply promoters in return for favorable air whether a member or not. Part I covers to information from Congress, to presi- play of recordings. Mr. Huskey claims the personal opinions and attitudes on dential privilege or state governments. that his refusal to become part of the editorializing by top station manage- Thirty -seven states now have "open payola racket caused him to be ostra- ment. Part II attempts to learn the records" laws similar to the one passed cized from the record promotion busi- actual policies and practices of the sta- last week. ness. tion. It appears that action on Mr. Huskey's In an accompanying letter, NAB suit has been held up pending the re- President Vincent Wasilewski notes that sults of the current FCC investigation. although the questionnaire is long, it FCC opens payola The last widespread payola investiga- was designed following a "pilot depth tions were held in 1959 and 1960. After study of broadcast editorial practices revelations that came out of those in- and in consultation with broadcasters." probe in L.A. quiries, the Communications Act was amended to make payola participants subject to a $10,000 fine, one year in After simmering for some six years, jail or both. Program notes .. . payola, broadcasting's personal frying FCC officials in Los Angeles suggest American life Wolper Productions pan, has come to a boil again. In Los that the current hearing is being con- Angeles last week, the FCC, clothed will produce six one -hour color specials ducted behind closed doors "because on life in America for the 1966-67 in the tightest of wraps, began a closed - there might be violations of the law" season. The series, U. S.- That's Us, is door hearing into alleged under -the- and to prevent possible "character as- counter payments or "push" money in- the fifth package of specials Wolper sassinations in the open." The same has scheduled for the coming season. volving Southern California radio ex- officials would not confirm, but still ecutives and disk jockeys and record indicated that similar inquiries may be Three more trustees William R. in- manufacturers and distributors. The held in other parts of the country. McAndrew, president of NBC News; quiry, which got underway on Wednes- Sol Taishoff, president, editor and pub- day (June 22) in the federal courthouse lisher of BROADCASTING and Television in downtown Los Angeles, was ordered Magazine, and John H. Johnson, presi- by the commission in Washington last Over 40 specials dent of Johnson Publishing Co. and May 19. president of Ebony Magazine have The order calls for the inquiry to be in NBC -TV's plans been named as additional trustees of conducted in closed sessions with the the Washington (D. C.) Journalism public and news media barred. The Center. The new center is an educa- hearing is expected to continue into More than 40 TV documentaries tional endeavor sponsoring advanced this week and upon its completion the probing such topics as space, American study and research on problems of record of testimony heard will be sub- morality, Russia and air safety will be reporting national and international mitted to the FCC in Washington. No presented by NBC News in the 1966- affairs. decision will be made by commission 67 season. investigators conducting the session in The specials, the first set for Sept. 11, Meet Señor Dali Seven Arts Tele- Los Angeles. will be divided between prime time on vision and Coty Television Corp., Paris, color TV Jay A. Kyle, assistant chief FCC week nights and the 6:30 -7:30 p.m. will co- produce a one -hour Salvador Dali hearing examiner, is in charge of the NYT time period on Sunday.' All will special on, painter in- Los Angeles inquiry. He is assisted by be one -hour programs and most will be tended for network presentation in the Joseph Stirmer, an FCC attorney. in color. U. S. The program will be produced Although names of witnesses were William R. McAndrew, president of in Spain at Mr. Dali's villa. 63 BROADCASTING. June 27, 1966 THE MEDIA

Dille wins without a shot fired

Lee quits NAB chairmanship race, but maintains stand against self- succession; board meets on

Red Lion appeal, CATV and convention streamlining

John F. Dille Jr. was unanimously board chairman should not succeed radio board, became a rallying call for re- elected chairman of the National himself. NAB unity. Association of Broadcasters joint board Funds for Red Lion In other ac- Harold Essex, ws.rs Winston-Salem, last week after his only opponent, Jack tions at the opening session, the joint N. C., chairman of the selection com- W. Lee, wsAz Huntington, W. Va., de- board approved an appropriation of mittee, told the board that the commit- cided not to run and instead nominated "up to $ I0,000" to support the court tee felt "it would be to the distinct ad- Mr. Dille. appeal of woce Red Lion, Pa., in seek- vantage of the NAB membership to The election took only seven minutes ing to have the FCC enjoined from en- have this man [Mr. Dille] with one from the time the selection committee forcing the fairness doctrine (BROAD- year of experience in the job continue report was read to the applause that CASTING, June 20). for another year. . . Members of the greeted the vote. It heard a report on the CATV- committee agreed that . . . Jack Dille Mr. Dille, Communicana Group of broadcasting problem by Roger W. had performed exceptional services for Indiana, had been the unanimous Clipp, Triangle Stations, Philadelphia; NAB during the past year and had choice of the eight -man selection com- heard the Future of Broadcasting com- gained highly valued experience and mittee for a second term as chairman. mittee report on CATV and satellite knowledge which could benefit the or- In his first year he was a fulltime chair- communications; heard a status report ganization greatly during a second year. man. Under a new concept, adopted on the NAB code authority's study of It appeared to be a 'bonus' for the by the joint board in January, he will cigarette advertising, and was told the NAB, which the committee felt that the spend an average of a week a month 1966 NAB convention brought in organization could not, in good con- at the NAB headquarters. $145,000. science, ignore." Mr. Lee's opposition, which was The election, which many board Mr. Lee's decision to withdraw from called off only hours before the Wash- members had expected to take the form the race was "an agonizing conclusion" ington meeting Tuesday (June 21), of a drawn -out floor fight between Mr. made that morning by the candidate was based on the feeling that a joint Dille and Mr. Lee, chairman of the himself. It was understood he had talked to some of his supporters and some "neutral" board members before deciding nothing would come from a "Mexican standoff" that would not serve the best interests of NAB. How- ever, he said he was still opposed to the principle of a second consecutive term for the chairmanship. He was the first to be recognized following the selection committee report and he asked that it be accepted unanimously by the board. Charles Tower, Corinthian Broadcasting, sec- onded the nomination. CATV Considerations Much of the afternoon's session was spent on CATV: the extensive Triangle study (see page 65) and the Future of Broad- casting committee report. Dwight Martin, wosu -Tv New Or- leans, chairman of the committee, requested no action from the board on either CATV or satellite communications and he received none. He said any NAB position on satellite ownership would be premature and that there is no great rush for the association to John F. Dille Jr. (c), re- elected chair- from chairman's race and nominated decide if it should favor private satel- man of board of National Association Mr. Dille for second term. lite ownership by station or network of Broadcasters gets congratulations The weeklong meeting in Wash- as opposed to public ownership by from NAB President Vincent Wasilew- ington also elected new chairmen and Comsat. ski (r) and Jack W. Lee, outgoing radio vice chairmen for the TV and radio Everett E. Revercomb, NAB secre- board chairman. Mr. Lee withdrew boards (see page 65, 66). tary- treasurer, reported that 5,036

64 BROADCASTING, June 27, 1966 The facts supporting Clipp's CATV proposal

When the 44 board members of NAB station members -225 radio study, based on material prepared the National Association of Broad- and 139 TV. by the American Research Bureau, casters got to the item marked The 548 have 833 franchises with showed, Mr. Clipp said, that people "CATV" on their opening day agen- approximately 501,000 subscribers with CATV watch UHF more than da last Tuesday (June 21) they found and a potential of 1.4 million sub- non -CATV homes. In Binghamton, a 21/4 -pound volume containing a scribers. The 364 NAB members there was an 83.5% increase in view- plethora of facts on the relationship have 538 systems with 305,000 sub- ing in CATV homes compared with of CATV ownership to broadcasters scribers and a potential of 751,000. non -CATV's. and what effect CATV's have had Triangle, a major station owner, is On a station basis, the figures on the weekly circulation of UHF's also one of the larger CATV fran- showed WINR -TV (ch. 40) had a non - in Binghamton, N. Y. chise holders. Its subsidiaries, Em- CATV net weekly circulation of The material was presented by pire Cable TV Co. and Suburban 35.3% and a CATV home circula- Roger Clipp, Triangle Stations, Phila- Cable TV Co., have franchises in tion of 58.5 %, for a 65.7% increase delphia, to show that "broadcasters New York and Pennsylvania, respec- in CATV homes. have a stake in community antenna tively. With Time-Life, Triangle's For WJBA -TV (ch. 34), the circu- television and the extent of that in- Fresno Cable TV Co., is seeking a lation in homes without CATV was terest is likely to broaden." franchise in Fresno, Calif. 36.3% and with CATV it was It preceded by two days his ill - CATV, Mr. Clipp said, is "a child 45.2 %, a 24.5% increase in CATV fated suggestion that the television of broadcasting and our best policy homes. board approve creation of a CATV as broadcasters is to embrace it and These figures, Mr. Clipp said, "in- department within NAB (see below). not put it up for adoption." He said dicate clearly that UHF is benefited, The five-part study, prepared by NAB was wrong to "ask government and greatly so, by CATV rather than Triangle's research department, shows for assistance in thwarting the growth harmed." 548 licensees (WFIL -AM -TV Phila- of what we suspect might be a com- Triangle has asked the FCC to delphia, would be considered two li- petitive force. . . . I do not believe grant a controlled test in the Phila- censees) with CATV interests. Of that CATV represents the economic delphia area to see if UHF's are these, 363 are radio licensees and threat that some think it does." harmed by CATV carriage of distant 185 are TV's. Of the 548, 364 are The Binghamton UHF - CATV signals (BROADCASTING, June 6).

registered for the 1966 Chicago conven- If there are more requests for man- mer; approved TV-code amendments tion, that 50,978 square feet of display agement luncheon tickets than the In- on disparaging advertising and time space at $3.50 per square foot was sold ternational Ballroom capacity of 2,285, standards, and reaffirmed its traditional and that excess income over expenses he suggested serving 1,965 in the ball- stand against pay television, either off - was about $145,000 compared with room, an additional 580 in the Boule- air or via wire. $69,447.13 in 1965. vard Room and then moving the 580 Robert W. Ferguson, WTRF -TV Wheel- The 1966 exhibit space sales, he to assembly type seats in the ballroom, ing, W. Va., vice chairman of the TV said, increased about $44,000 over the creating an audience of 2,545. board, was elected chairman. John T. previous year, while registration sales Murphy, Avco Broadcasting Corp., Cin- went up about $15,000 and expenses cinnati, was elected vice chairman over declined some $17,000. NAB vetoes Joseph S. Sinclair, Outlet Stations, Provi- Proposed Revisions Looking 'to- dence, R. I., on a vote of 8 to 7. ward the 1967 Chicago convention, Mr. Mr. Clipp's request for a CATV di- Revercomb said several recommenda- CATV section vision came two days after he had pre- tions would be offered to the conven- sented a survey of broadcaster -owned tion committee. Among them: increas- CATV's to the joint board (see above). ing the price of exhibit space to $5 per TV board also gives According to his figures, 225 radio square foot; limiting exhibitors to the and 139 TV station members of NAB same amount of space they had this money for multiple -owner have CATV interests. Broadcasters have year; offering two types of registrations, a stake in CATV and that interest is a $30 fee to include luncheon tickets project; UHF set count "likely to broaden," he told the board. and a $15 fee without luncheons; sched- Low Percentage It was argued that ule more sessions at the Pick -Congress the figures were less than 10% of NAB's hotel where some larger rooms are A proposal to create a CATV di- radio membership and less than a third available. vision within the National Association of its TV membership. The room movements would include of Broadcasters was defeated last Thurs- Another part of the Clipp study re- the FM day session from the Waldorf day (June 23) by the NAB television lating to circulation of UHF stations Room (450 capacity) of the Conrad board. The recommendation came from in Binghamton, N. Y. in homes with Hilton to the Great Hall (1,500) of Roger W. Clipp, Triangle Stations, CATV vs. non -CATV homes, did not the Pick -Congress; the engineering ses- Philadelphia, who urged the formation actually show the audience shares of sions from the Crystal Ballroom (600) to serve broadcasters now in CATV or the stations. The shares, it was charged, of the Sheraton -Blackstone to the those who plan to enter the field. show how a station is doing, not just Pick's Gold Room (700) and from the The board allocated $25,000 to help that someone tunes it in once during Grand Ballroom (2,700) of the Hilton sponsor the .research projects of the a week as reflected by circulation figures. to the Great Hall; the Wednesday tele- Council for Television Development; Originally, the proposal to create the vision session from the Hilton's Wal- appropriated $6,600 to help underwrite CATV department was defeated for dorf Room to the Grand Ballroom, a UHF- and -color -set count this sum- lack of a seconding motion. It was

BROADCASTING, June 27, 1966 65 brought up latter as a motion to have paign to put transistor portable AM- the subject studied by the executive FM sets in all homes, and urged radio committee. This was also defeated. audience measurement firms to use find- The allocation of $25,000 to the ings of the All-Radio Methodology CTD came on the same day that the Study. FCC was being briefed on the results The case against superpower stations, of the council's research studies (see those with more than 50 kw, was put page xx). forth by Al Ross, KGEK Sterling, Colo., Sought $50,000 The council, made a freshman member of the board. He up of group operators opposed to the suggested that the Defense Department "purchase, FCC's interim policy on ownership in install and maintain opera- bility of superpower the top -50 markets, had asked NAB for Mr. Murphy Mr. Ferguson equipment" in designated stations or $50,000 to help underwrite its research stations that have applied for efforts. At its January meeting, the TV amendment exempts public service an- such power. This equipment, he board discussed the council's project, nouncements in prime time from being said, "outside of commended it and then asked the ex- counted as commercials. The board, at brief testing at specified times, would be completely ecutive committee to determine if the its January meeting, had turned down inoperative except upon request of the research would be beneficial to all an amendment that would have included emergency defense system broadcasters. PSA's as commercial content and had and never commercially. This would assure superpower signals would be CTD's counsel Theodore Pierson asked the TV -code board to take another look at the subject. available to the general public should briefed the executive committee last the need arise ... at a time of national month (BROADCASTING, May 23). He In other action the board heard Roy Danish, director of the Television In- emergency." showed that the project, being conducted The proposal never came to a formal by United Research Inc., Cambridge, formation Office, say TIO is "adding stations in increasing numbers." The vote. However, Mr. Ross said it was Mass., does have value to the whole designed more to "reactivate thinking" industry. board approved the appointment of Eldon Campbell, WFBM -TV Indianapolis by broadcasters about the problem and The $6,600 special appropriation was to a vacancy the TIO and to get them to work through their state NAB's portion of the $33,000 required on committee was told that Donald Foley would be associations and legislators for legisla- to study UHF and color set penetration the new ABC -TV representative on the tion banning superpower. Thirty-two in a coming Bureau of Census survey. committee. state associations already are on record Traditionally, NAB, the Television Bu- in opposition to such high -power grants reau of Advertising, ABC-TV, CBS -TV by the FCC. and NBC -TV have been appropriating `Where Do We Go ?' The discussion $6,600 every two years to have TV-set of radio and CATV was generated by counts included in a census survey. The Power issue Jack Lemme, KLTF Little Falls, Minn., project is handled by the Advertising one of the radio board's two represen- Research Foundation for the five spon- tatives on the Future of Broadcasting sors. bypassed Committee. He said "this is the proper The last survey in August 1965 was time to receive new instructions . reported by census and ARF in Janu- NAB radio board as to where we should go from here." ary. It showed 23% UHF penetration But the instructions from the board and 7.4% color penetration (BROAD- amends code on were simply to keep watching the situa- CASTING, Jan. 31). tion. The request for an interim survey derogatory ads In his report, Mr. Lemme noted that this summer was generated by FCC "attempts to find" a present adverse Commissioner Robert E. Lee in talks effect on radio as a result of CATV with ARF. It is understood the FCC's Higherpower and CATV took up "have proven unsuccessful and is fur- proposed 1967 budget, which is still much of the Wednesday (June 22) ses- ther complicated by the belief by staff before Congress, contains $30,000 ear- sion of the National Association of and some committee members that marked for the survey. If the FCC Broadcasters radio board meeting in there is no concern for this whole prob- funds are appropriated, the five spon- Washington. In both areas the board did lem on the part of the majority of radio sors will have to put up only $600 each not act. broadcasters" in the country. to get this year's survey and will still The board did elect Grover Cobb, He didn't question this opinion, but have funds to have the regular two -year xvice Great Bend, Kan., chairman and felt the radio board has "an obligation report in 1967. George W. (Bud) Armstrong, wits to lead and in some ways alert the If the FCC money is not forthcom- Kansas City, Mo., vice chairman. It radio broadcasters to problems we fore- ing, there is a possibility that NAB, approved an amendment to the radio see in the future. It is also our respon- TVB and the networks will not under- code on derogation; approved a cam- sibility to act and not always react." write another study until 1968, con- He noted that the NAB's original po- tinuing on the bi- annual plan. sition against any originations by Code Amended Also approved by CCTV "has been softened" to one that the TV board were code amendments feels a ban against time and weather on derogatory advertising claims and boards "is not logically defensible." Mr. time standards. The new language on Lemme also pointed to developments in derogation, which closely parallels the pending copyright legislation that would radio code wording, calls for advertis- also exempt news originations from the ers to offer products or service on "posi- origination ban. tive merits" and not to descredit, dis- In the elections, Mr. Cobb, who has parage or unfairly attack competitors been vice chairman of the radio board by using product names. this year, was unopposed. Mr. Arm- In the area of time standards the Mr. Cobb Mr. Armstrong strong was elected by a 15 -ío-13 vote

66 (THE MEDIA) BROADCASTING, June 27, 1966 Lee answers charges against all- channel law More selling FCC Commissioner Robert E. Lee opportunities for you says the all -channel -set law is succeed- on the West Coast ing. It is increasing the use of UHF channels -and without increasing the THE ALL NEW cost of sets to consumers. KRCR -TV,CHANNEL 7 Commissioner Lee made the corn- ments in a letter, published last week REDDING, CHICO, RED BLUFF, in Home Furnishings Daily, that was a CALIFORNIA reply to critical articles on the all -chan-

nel law written by that newspaper's Portland Earl Lifshey. 300 mi.

Mr. Lifshey had said the law, which Medford KRCR TV7 Klamath became effective two years ago, has Redding-Chico.Cal. Falls These to costs. two radio board members added $15 to $25 consumer KIEM-TV3 -T shattered precedents when they took But, Commissioner Lee said, while those Eureka. Cal. part in their first National Association increases were predicted, they never KOTl-TV2 of Broadcasters board meeting last occurred, despite inflationary factors Klamath Falls, Ore. week. Marianne Campbell, WJEH Gal - pervading all industries. KTVM TV5

Medford, Ore . lipolis, Ohio, is the first woman di- He said the all -channel law has pro- San Francisco rector in NAB history, and Kenneth moted the development of both educa- 300 0, Harwood, KUSC -FM Los Angeles, is tional and commercial television. With- r the first NAB director from a non- out the law, he said, "I know we commercial station. wouldn't have UHF stations in New In the heart York, Los Angeles, Chicago, Philadel- of America's Northern over Dan Kops, WAVZ New Haven, Conn. phia, Boston, Toledo, Detroit, Dayton, Sacramento valley, Jacksonville, Washington and many a Code Amended The board approved bustling Pacific market smaller cities." an amendment to the radio code that of well over strengthens the section on disparaging The commissioner also disputed Mr. $797,090,000 Eßt advertising. The new language, which Lifshey's assertion that the government KRCR -TV,CHANNEL goes into effect Sept. 1, calls for prod- demands more of the manufacturer 7 ucts to be than of the broadcaster in developing advertised on their merits adorn young in . I UHF television. "Will somebody ex- and not discredit, disparage or unfairly New York, Chicago, Atlanta, Boston, Dallas, attack competitors. plain to me what demands are made \ Detroit, Its Angeles, St. louis, San Francisco Howard Mandel, NAB vice president on manufacturers," he said. Added for research, told the board that the costs in set manufacture are passed complete ARMS study should be de- on to the consumer, the commissioner livered by Audits & Surveys this week. said, and set sales in 1965 were the The radio board also adopted a reso- largest in history. lution, essentially identical to one passed The broadcasters' risk, the comis- by the Radio Advertising Bureau board sioner added, "is infinitely greater than last month (BROADCASTING, May 30). the manufacturers', and it often takes Offered by Harold Krelstein, WMPS -FM years of operation to get into the black. Memphis, who is also chairman of the With these considerations it would be RAB board, the resolution urges that a heartless commission that assumed a IN WHEELING - the methods developed by ARMS "be tougher policy than we now pursue." STEUBENVILLE utilized" by ratings firms "since it is He noted that since 1960 the com- We have what you want the most definitive study made to date construction per- comparing mission revoked 65 techniques of measuring ra- mits from holders that could not give COVERAGE! dio validly." assurances that their station would be It also calls on NAB and RAB, co- constructed within a reasonable time. sponsors of ARMS, to "disseminate the findings and the implications" of the Mr. Lifshey, in a reply published in study throughout the radio industry and the trade paper last Wednesday, in- sisted government was making among advertisers and agencies. that the Represented by It was understood that once this ini- demands on the manufacturer without Peters, Griffin Inc. tial project is completed the day-to-day making proportionate demands on the & Woodward, exploitation of the ARMS report to sell broadcasters. The manufacturer, he radio will be left to RAB. said, must build into a set UHF equip- A campaign to promote ownership ment "most new -set owners" can't use, of AM -FM battery- powered radios was without requiring broadcasters to pro- endorsed by the NAB board. The proj- vide their necessary share of the serv- WSTV/TV ect, which will be covered by existing ice." A RUST CRAFT STATION funds, would cover recorded jingles and/ He said the "chickens are starting to or announcements, written continuity for come home to roost," and said Con- local station use, campaign ideas for use gress may soon decide to ask the com- in local communities and suggested mission "some very embarrassing ques- printed material. tions."

BROADCASTING, June 27, 1966 67 No concentration in ownership That's preliminary finding of consultants retained by group owners to study effects of multiple ownership on TV competition

The television industry was pictured hadn't "the vaguest idea where we'll still a healthy number of competitors. last week as one where concentration come out on the rulemaking." The study found that the top three of control doesn't exist and isn't threat- Commissioner Kenneth A. Cox called group owners owned a smaller percen- ened. The one possible danger to that the presentation "interesting" but said tage of the industry (in terms of total state of affairs is an FCC proposed rule he wanted to see the material in writing homes covered) than they did 10 years that is designed to stimulate corn - before attempting to reach any conclu- ago. This was taken as an indication petition. sions as to the validity of the study. that the number of groups has been This was the picture drawn for mem- The report is expected to cost the growing. bers of the FCC last week by consul- group owners more than $300,000. The Lower Average The report also tants to United Research Inc., of Cam- National Association of Broadcasters noted that the average number of sta- bridge, Mass., which has been retained TV Board voted last week to contribute tions owned by the group owners has by the Council for Television Develop- $25,000. actually dropped slightly over the years ment, comprised of 36 corporate owners, The commission issued its proposal from 3.7 in 1956 to 3.3 in 1964. most of them group owners, to do an in a notice that expressed concern over The report further noted that in view exhaustive study of the structure and of the competition within markets, and economics of the television industry the competition that groups face in each (BROADCASTING, Feb. 28). other nationally, there is no chance of The consultants also said that group - collusive activity. UM found only two owned stations don't have an advantage cases of two group owners having sta- over individually owned outlets in major tions in two or more of the same mar- markets, but, on the whole, do a better kets. URI also found only one group job of serving the public. owner whose stations were affiliated with URI was retained by CTD in connec- the same network. tion with its effort to dissuade the com- This kind of structure, UM said, mission from adopting its proposal to would tend to make it impossible for limit broadcasters to ownership of three groups to find the kind of uniform television stations (no more than two situations in all markets that would per- of them VHF's) in the top -50 markets. mit them to engage in collusive activi- The proposed rule wouldn't affect the ties. existing over -all limit of five VHF's and URI found that, in terms of adver- two UHF's, nor would it require di- tising, there is no evidence of anything vestiture of existing holdings. but aggressive competition among all The URI report is not expected to be elements in the industry, group and non- completed until August. But sufficient group. And in programing, UM found progress has been made to permit the that stations were compelled by eco- UM consultants to give the commission nomic considerations to satisfy local a preview and progress report in an needs and interests, regardless of the informal conference last Thursday (June national policies of absentee owners. 23). The research included studying Interviews with station personnel sup- financial and other data on file with ported this view, URI said. the commission and conducting inter- Competition Potential URI also views with personnel from 35 stations, Commissioner Cox concluded that the potential for in- group and nongroup, affiliated and in- Wants time to properly evaluate creased competition in television is tre- dependent. mendous -but not by excluding group Thought Control A section of the "the growing concentration of control" owners from entry into the major mar- report dealing with noneconomic fac- over television stations. The notice was kets. The report saw the lighting up of tors, including the question of whether issued last year on a 4 to 3 vote (BROAD- unused UHF's as the answer to any group ownership poses a threat of CASTING, June 25, 1965). But a major need for increased competition. thought control, is not completed. But URI conclusion was that, if the stand- And group owners, the report said, it is far enough along for the consul- ards spelled out in the Clayton Antitrust have a better chance of putting UHF's tants to state that there is no danger Act and applied to industry generally on the air, and keeping them there, of thought control. are applied to television (exclusive of than do owners without the resources Commissioners were impressed by the the networks, whose situation was not provided by multiple ownership. Con- presentation, but they were withholding covered) no undue concentration of sequently, URI said, the commission judgment. Commissioner Lee Loev- control is found to exist or to be threat- proposal is more anti-competition than inger said the consultants had given a ened. pro. "very sophisticated" presentation based The report notes that 317 separate At the same time, URI found that on "a real understanding of economic entities are in television. This is 12 less group owners do not put singly owned concentration." But he also said he than in 1956 but, according to URI, stations at serious economic disadvan-

611 (THE MEDIA) BRSAICASTIN6, June 27, 1966 tage. In fact, singly owned stations in the FCC (BROADCASTING, March 8, mission to stop the CATV from im- large markets, those with more than 1965). porting Los Angeles signals because the 600,000 homes, are more profitable than Present also at the meeting were Poway system began operating after group -owned stations. One reason was Ward Quaal, WGN Continental Broad- Feb. 15, the effective date of the rules said to be that group owners' expenses casting Chicago, chairman of CTD, and ( BROADCASTING, March 21) . in programing are twice that of singly Hathaway Watson, RKO General Inc., In its cease - and -desist order the com- owned stations. Higher administrative chairman of the research committee, mission stated that it would determine costs are another. The only cost ad- and W. Theodore Pierson, counsel for in a separate hearing upon proper re- vantage for the groups was said to be the organization. quest for waiver whether the public in- in technical operations. Other corporate owners represented terest would be served by carriage of The report concluded that profit- on CTD are Avco Broadcasting Corp., KCET(TV) 's educational signals provided ability of a station in the top -50 mar- Capital Cities Broadcasting Corp., Chris - that Mission -Trans -Video complies with kets depends on whether it's a UHF or Craft Industries Inc., Corinthian Broad- the CATV rule. VHF, on the size of the market and casting Corp., Cox Broadcasting Corp., This was the second cease-and -desist on the age of the station (older ones Evening News Association, Gerity order issued by the commission under do better); not on whether its group Broadcasting Co., General Electric the new top -100 market rules. Last or individually owned. Broadcasting Co., Hearst Radio Inc., May the first FCC order required Buck- Comparison URI based its conclu- Hearst Corp., Houston Post Co., Jeffer- eye Cablevision Inc., Toledo, Ohio, to sion that group -owned stations do a son Standard Broadcasting Co., Kaiser stop importing grade B signals of WJIM- better job than individually owned out- Broadcasting Corp., Metromedia Inc., TV Lansing, Mich., into Toledo (BROAD- lets on five criteria. It found that groups Metropolitan Television Co., Newhouse CASTING. May 30). did better in terms of hours broadcast, Broadcasting Corp., Northwest Publica- nonnetwork program production, and tions Inc., Outlet Co., Royal Street local -live programing. There was no Corp., Scripps-Howard Broadcasting WCIU -TV stockholders "significant difference" in terms of the Co., Storer Broadcasting Co., Taft other two: commercialization and pro- Broadcasting Co., Sarkes Tarzian Inc., gram balance (entertainment vs. non- Time -Life Broadcast Inc., Triangle Pub- deny Schatz charges entertainment). lications Inc., Washington Post Co., In its study of the noneconomic fac- WAVE Inc., WJRT Inc., WKV Television An accusation made by Jay J. G. tors involved in multiple ownership, System Inc., Wometco Enterprises Inc., Schatz, major investor in wctu -TV (ch. URI found that groups neither could, WPIx Inc., WTAR Radio -TV Corp., 26) Chicago, that two principal stock- nor would, attempt to manipulate public WTRF -TV Inc. and Kst. Inc. holders had assumed control of the sta- opinion. tion without prior commission approval, Stations' motivation, the report said, has been denied. John W. O'Connor is profit. And they feel that their money- and Howard Shapiro, who are seeking making potential increases along with California CATV gets control of WCIU -TV, last week filed their charges the respect in which the community oppositions to this and other holds them. Accordingly, URI said, cease and desist order made by Mr. Schatz in his petition to stations won't risk their image by in- deny transfer of control. dulging in propaganda. Messrs. O'Connor and Shapiro claim The FCC last Wednesday (June 22) that options granted to them by the sta- Impossible Job Furthermore, the ordered Mission Cable TV Inc. (owner) tion's shareholders give them the legal study noted that the task of manipu- and Trans -Video Corp. (operator) to right, subject to FCC approval, to pur- lating opinion is beyond the means of cease and desist the importation of sig- chase additional shares bringing their any group owner. It notes that competi- nals from KCET(TV) Los Angeles, an total to 50% or more, but that owner- tion for attention from other stations educational TV station, to their CATV ship of these shares cannot be attributed and the multiplicity of other media, plus system in Poway, Calif. The commis- to them until they exercise the options. the so- called primary relationships sion gave the CATV two days to obey They add that by applying to the FCC (family, church, union, etc.) are too the ruling and stipulated that an addi- for consent to gain control of the sta- great to be overcome. tional 14 days will be provided if the tion "on the basis of exercising options The noneconomic side of the report CATV decides to appeal and seek a to acquire the number of shares to have will also develop the thesis that multi- stay of the order from the U. S. Court control, Messrs. Shapiro and O'Connor ple ownership provides another approach of Appeals. have obviously recognized that they to program diversity, a long- sought Mission-Trans -Video will still be al- must obtain commission approval be- commission goal. The URI consultants lowed to transmit signals from seven fore they can buy additional shares." said that only those who produce pro- other Los Angeles stations because the They also charged that Mr. Schatz grams contribute to diversity of pro- commission has determined that some had not established himself as a party graming -and multiple owners, they say, portion of the Poway system lies with- of interest in the case because of his are performing this function. in their grade B contours. A show - failure to substantiate the claim that he The URI representatives who partic- cause order issued in April by the FCC would suffer direct and immediate eco- ipated in the preview given the com- had questioned the right of the CATV nomic injury if the transfer of control mission were Paul W. Cherington, senior to import any of the eight Los An- was granted. The two applicants stated consultant to URI; Edward M. Glick, geles signals (BROADCASTING, April I1). that the station's business is gradually professor of government and politics at At issue is the commission rule that improving, that WCIU -TV is still on the the University of Maryland; Paul W. requires that CATV systems obtain FCC air only because of their financial con- Cook Jr., associate professor of business permission before transmitting TV sig- tributions. administration at Harvard Business nals beyond their grade B contour into Mr. Schatz had alleged that a transfer School (and president of Wabash Col- the grade A coverage area of TV sta- of control to Messrs. O'Connor and Sha- lege, as of July 1) ; Harvey J. Levin, tions in the top -100 markets. The Mis- piro had already taken place without professor of economics at Hofstra Uni- sion- Trans -Video CATV at Poway is FCC approval and that the two appli- versity, and Martin H. Seiden, economic within the predicted grade A contour of cants lacked the resources to make consultant who directed a study on KFMB -Tv San Diego, the 54th market. wcIU -TV a financially viable operation CATV and the television industry for Last March KFMB -TV asked the corn- (BROADCASTING, May 23).

BROADCASTING, June 27, 1966 69 Lee sees Hill approval years. operate the new station. It was also All the bills also propose that, to determined that approval of the Crest of longer license term avoid needless expenses to applicants for application would permit a better diver- renewals, the commission shall not re- sification of interests in the area. Leroy quire to file any infor- J. Gloger, president of Crest Broadcast- FCC Commissioner Robert E. Lee the applicants furnished not ing, is the owner of KIKK Pasadena, drew cheers from the members of the mation previously or But the com- Tex., which secures some 90% of its Florida Association of Broadcasters material to a decision. mission could any new or ad- business from the Houston market. The last week with bullish comments on require ditional facts it deems necessary. company does not have other broadcast the likelihood of longer license periods final de- interests in Houston. for broadcasters. Pending any hearings and cisions or rehearings the commission Mr. Naumowicz stated that KxYZ did in Jack - The commissioner, speaking shall continue such license in effect. not offer a realistic estimate of con- noted that anville Monday (June 20), They would also allow the commis- struction costs and operating expenses. .t bills to extend the license number of sion to prescribe the period for which According to the examiner there was period had been introduced in Con- such licenses shall be granted and re- doubt that Kxvz would be able to pro- And said: "I think that there gress. he newed, but the FCC could not make vide the funds necessary to operate the is an extremely good chance that the any policy or rule which would pre- UHF during its first year of operation. He said he favored an bills will pass." clude it from granting or renewing He therefore concluded that KxYZ "has "open -end" type of license where the a license for á shorter period if it is failed to establish its financial qualifica- stations would not have to file for deemed in the public interest. tions to construct and operate its pro- renewal unless the commission sought it. posed station." The bills Commissioner Lee referred Initial decision Kxvz's present interests in Houston to were five introduced in the past (lava and KXYZ-FM) were also cited few weeks and now before the House in ch. by the examiner as a primary factor in Interstate and Foreign Commerce Com- 26 Houston the hearing decision. Mr. Naumowicz mittee. The bills were proposed by conchtded that "a grant to Kxvz, while Representative Robert N. C. Nix (D- Hearing Examiner Chester F. Naumo- it would represent a somewhat more Pa.), Arnold Olsen (D- Mont.), John wicz Jr. last week recommended that perfect effectuation of the integration Buchanan (D- Ala.), Paul J. Krebs channel 26 in Houston, be granted to goal, would tend to concentrate, even if (D-N. J.) and John Dowdy (D- Tex.). the Crest Broadcasting Co., Houston. not greatly, the control of mass media All the bills, except the one introduced He would deny the competing applica- in Houston and in Texas. In all the by Rep. Dowdy, which would extend tion of Kxvz Television Inc., Houston. circumstances of this case, the fuller was the license period up to seven years, Mr. Naumowicz said that Crest diversification is to be preferred to the would grant an extension up to six financially qualified to construct and more perfect integration."

Changing hands

prime time in a media ANNOUNCED The following station sales were reported last week subject to transaction begins when FCC approval: WPAC -AM -FM Patchogue and WAPC- AM-FM Riverhead, both Long Island, you consult Blackburn first New York: Sold by Lee, Morton and Herbert Morrison, original builders and The decision of buyer or seller to call on our owners, to the Adams-Getschal Broad- casting Co. for in excess of $700,000. experience and vast knowledge of the market well ahead Principals of Adams -Getschal Broad- casting are Robert F, Adams, president, of actual negotiations is time well spent. Not to Adams Broadcast Services Inc., broadcast consultants; and Budd Getschal, avail yourself of all the facts, both pro and con, president, the Getschal Co., advertising agency. Mr. Adams will be president could result in the loss of much more than time. and Mr. Getschal board chairman of Rely on Blackburn, the reliable broker. Adams- Getschal Broadcasting. WPAC is a daytimer on 1580 kc with 10 kw. WPAC -FM is on 106.1 me with 10 kw.

WAPC operates on 1570 kc with 1 kw daytime, and WAPC -FM is on 103.9 me with 250 kw. Broker: Blackburn & Co. & Company, Inc. BLACKBURN Kxo-AM -TV El Centro, Calif.: Sold RADIO TV NEWSPAPER by Marco Hanan, William J. Ewing, CATV BROKERS Gordon Belson and J. Edgar Snively to NEGOTIATIONS FINANCING APPRAISALS Bruce Merrill for $430,000. Mr. Merrill WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS is licensee of xtvA(TV) Yuma, Ariz. and also owns Ameco Inc., CATV equip- lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph lack V. Harvey William B. Ryan John G. Williams G. Bennett Larson ment manufacturers, and American Ca- Joseph M. Sitrick Hub Jackson Many Building Bank of America Bldg. TV Inc., which owns CATV systems RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. ble 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 in Imperial, Calif., and Christmas, Ariz., 346 -6460 as well as controlling others. Kxo,

70 (THE MEDIA) BROADCASTING, June 27, 1966 founded in 1927, operates fulltime on Co., had purchased the station in 1961 Court upholds denial 1230 kc with 250 w. Kxo-TV (ch. 7) is for $1 million. The price should have not yet on air, but has a CP for 251 been $3 million. of KSHO -TV renewal kw visual to broadcast from a tower 1,469 feet above average terrain and The first FCC decision denying the COMMUNITY TELEVISION 279 feet above ground. renewal of a television license in a contested case was affirmed by the U.S. KBOA -AM -FM Kennett, Mo.: Sold by Highlands Cable Television Corp. Court of Appeals last week. Kennett Broadcasting Corp. to KBOA CATV in Sebring -Avon Park, Fla., has The court, in a brief unsigned judg- Inc., local Kennett and Chicago busi- been sold for $600,000 to W. Clarke ment, ruled against KSHO -TV Las Vegas nessmen, for about $250,000. KBOA Inc. Swanson Jr., New York. The system on the ground it had based its case on is composed of Maurice F. Dunne Jr., is reported to have 1,000 subscribers. arguments that had not been made to Chicago businessman; John Hough, Chi- Broker: LaRue Media Brokers, New the commission. cago attorney, and Charles C. Earls, York. KSHO -TV, which is being operated by vice president and general manager of a receiver in bankruptcy, had told the KTHS Berryville, Ark. KBOA is on 830 court that the commission had treated kc with 1 kw day. KBOA -FM is on 98.9 New TV station the station differently than it had others me with 6.9 kw. Broker: Blackburn in similar circumstances. & Co. KAIL -TV (ch. 53) Fresno, Calif., re- "Since this claim of disparate treat- turned to the air on June 16. The sta- ment was not made to the commission, APPROVED The following transfers tion, which had been black for a month, however, although an opportunity for presently of .station interests were approved by the operates on 15.4 kw visual, doing so . . . was available, it cannot FCC last week (For other commission 2.1 kw aural, from an antenna 350 feet be considered now," the court said. above activities see FOR THE RECORD, page average terrain, and 395 feet The commission had denied the sta- 107). above ground. It has been granted a tion a license renewal last year on the CP to increase to 104 kw visual, 11 kw ground the corporate owner, Nevada KPOL -TV Los Angeles: Sold by Hugh aural, from an antenna 1,897 feet above Broadcasters Fund Inc., had been guilty R. Murchison Sr. and others to Thomas average terrain, and 142 feet above of unauthorized transfer of control, late S. Bunn, Harry E. Straub, Frederick D. ground. There is presently pending be- filings and failure to file reports (BROAD- Custer and Robertson C. Scott for $400,- fore FCC an assignment of license from CASTING, Aug. 2, 1965) . 000. KPOL was owned by Coast Tele- B. L. Golden and Lynn W. Fawns to The commission also killed bids to vision Inc., which in turn was 90% Voice of Fresno, owned by Lewis Food transfer control to a new owner, Arthur owned by Coast Radio Corp. Mr. Co. (85% ), B. L. Golden (10 %) and Powell Williams, an executive of a food Murchison Sr. is 52% owner of Coast L. W. Fawns (5 %). company. Radio, licensee of KPOL -AM -FM which is being sold to Capital Cities Broad- casting Corp. for $7.8 million (BROAD- CASTING, March 7). Buyers are all minority stockholders in Coast Television. EXCLUSIVE BROADCAST PROPERTIES! KPOL -TV, founded in 1963, operates on channel 22. SOUTHWEST -Long time owned, fulltime radio station priced so KKts Pittsburg, Calif.: Sold by W. that it could pay its way out from present profits. Ernst Minor, 100% owner of Major - Total price of $300,000 with $75,000 down and Minor Corp., to Coastal Communications the balance over ten years. Corp. for $350,000. Coastal Communi- Contact -DeWitt cations is 98.77% owned by Wadsworth "Judge" Landis in our Dallas office. Manufacturing Associates Inc., and is licensee of KPTL Carson City, Nev. MIDWEST-Daytimer serving isolated single station market. Price also includes an agreement not to Grossing $75,000 -plus. Land and building in- compete in radio or TV broadcasting for five years within 50 miles of Pitts- cluded in the sale. Total price of $131,250. Con- burg. KKIs, founded in 1949, operates tact- Richard A. Shaheen in our Chicago fulltime on 990 kc with 5 kw. office. WHYE Roanoke, Va.: Sold by Justin Dover, Homer Quann and others (Dove, Doyle and Quann Broadcasting Corp.) to Impact Radio Inc. for $169,000 plus C/7a rPi $5,000 noncompetition agreement for 10 years. Impact Radio is principally ///% ' '! owned by Buford Epperson and Charles & ASSOCIATES, INC. F. Barry who have interests in wBZB John F Nardesty., President Selma, N. C. and WCFV Clifton Forge, Va. WHYE is a daytimer on 910 kc with NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES

1 kw. WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO ., 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. r

Correction: In reporting the owner- 393 -3456 337 -2754 746 -&345 392 -5671 - ship history of ICJEO(Tv) Fresno, Calif., in connection with its acquisition by RADIO TV CATV NEWSPAPERS Subscription Television Inc. (BROAD- CASTING, June 20), it was stated that 1G,.;/ 70 i._-(h e ,(410,64.44 the previous owner, Shasta Telecasting

BROADCASTING, June 27, 1966 71 EQUIPMENT & ENGINEERING

of the receiver enables the subscriber Pay -TV firms submit to view pay -TV signals and conventional Zenith gets patents black -and -white signals with or without technical data commercials. for its FM stereo The commission has extended its deadline for the submission of technical International Telemeter Corp. and Zenith Radio Corp. announced last data by pay -TV systems from June 22 Thomas A. Banning Jr. submitted week that it has received basic patents de- to July 25. tailed specifications present on the stereo FM system now in use of their and In other pay -TV matters the FCC proposed subscription by more 475 FM through- television sys- last week received comments from than stations tems to the FCC last week. The corn - out the country as well as those incor- Skiatron Electronics & Television Corp., mission will use porated in radio-phonograph all such technical data which supported the commission's pro- most sets filed by interested pay-TV operations and FM tuners now in use. posed rules to provide nationwide over- to determine set Zenith said that to "foster the con- a of technical stand- the -air pay television. Skiatron operated ards if it ultimately decides to au- tinuing growth and development of the a closed- circuit subscription TV system thorize FM industry" will licenses nationwide over-the -air pay that provided color and monochrome it issue to television (BROADCASTING, equipment manufacturers "on a reason- March 28). programing to approximately 7000 sub- International able royalty basis." Zenith said its FM Telemeter operated pro- scribers in Los Angeles and San Fran- totype stereo system was approved in 1961 by pay TV systems in Palm Springs, cisco before pay TV was outlawed by Calif., in the FCC minor modifications" 1953 -54 and in Toronto, Can- a referendum. The referendum was "with ada, for general use. Zenith developed its in 1960 -65. For the past four years challenged in the courts, declared un- the corporation has system with the help of its Chicago sta- had experimental constitutional and the case is now being licenses tion, WEFM(FM). for broadcasting its system on appealed to the Supreme Court by the channels 5 The Zenith patent, No. 3,- and 83 in Los Angeles. state of California. In its statement primary 257,511, was issued with 25 claims and In the Telemeter system, both picture Skiatron said that it "asks only for the provides coverage for both and sound components of pay -TV pro- right to compete freely and openly with broad transmitting and Zenith grams are transmitted in such a way advertiser -sponsored television and for receiving systems, that said. Co-inventors of the system are the normal receiver only presents the opportunity to put an economic Carl announcements of Telemeter programs base under the television industry." G. Eilers, chief engineer for both and scrambled pictures. Satisfactory re- Phonevision, Zenith's pay-TV system, ception of the programs themselves is and product circuit engineering; Dr. possible only on a receiver that is Multimillion lab near Adrian J. De Vries, research engineer, equipped with a Telemeter decoder, electronic devices, and Dr. Robert Ad- which attaches to any conventional TV D.C. planned by Comsat ler, vice president -director of research. set, black and white or color, and is Zenith said a companion patent, No. connected only to the antenna terminals The Communications Satellite Corp. 3,257,512, which was granted to Mr. of the subscriber's receiver. last week disclosed plans to build a $7 Eilers, contains eight claims and covers Telemeter has two kinds of decoders: million -$9 million research and de- "a preferred type of stereo FM trans- those that operate for credit and those velopment laboratory in the Washington mitting apparatus." Applications for that operate for cash. The cash sub- suburbs which would eventually house both patents were filed April 18, 1960, scriber must deposit sufficient coins in some 200 workers to work on projects and were assigned to Zenith. his decoder to pay for a program, where- that have been handled by outside con- Zenith recalled that numerous stereo - as the credit subscriber merely has to tractors. system proposals had been submitted to push a button to gain program recep- The space -age communications ven- the FCC but its system prevailed be- tion. The credit decoder produces a bill ture, which is scheduled to shift opera- cause it assured true compatibility with that the subscriber pays at the end of a tions from present leased facilities to the existing monaural FM system. billing period. a new headquarters building in south- In the pay-TV system proposed by west Washington late next year, is re- FCC to seek end to Mr. Banning, who filed for himself, portedly eyeing land in nearby Prince picture and sound components are George's county, Md. land- mobile jam transmitted over a coaxial line (or Joseph V. Charyk revealed the plans equivalent medium), that extends from in an offhand remark before a Space The FCC has told a House subcom- the sending station to each subscriber's Club luncheon in Washington. The firm mittee it will give prompt attention to receiver. This line is accessible only to is currently negotiating for suitable sites developing a program to relieve fre- subscribers and, therefore, forbids the and expects to have the facility ready by quency congestion in the land -mobile reception of pay TV signals on non - mid -1968. It is also actively recruiting radio field. subscriber sets. technical persons to staff the new labo- Rosei H. Hyde, chairman -designate The Banning system would enable ratory. It is expected that about 100 of the commission, in a letter to the subscribers to receive conventional engineers and scientists will be employed House Small Business Subcommittee on black-and -white programing (with or there with about another 100 clerical Regulatory and Enforcement Agencies, without commercials) as well as sub- and administrative persons in support- said that he had directed his staff to scription TV. Reception of regular ing jobs. study the situation. The subcommittee monochrome programing without com- The firm hopes to assume more of the had written Commissioner Hyde re- mercials would be possible when the work of developing and designing questing him to provide "a specific pro- subscriber's set is receiving signals over satellites, stations and equipment, al- gram of the steps which the commission the Banning coaxial cable. A switching though it does not expect to go into the will take to provide appropriate relief unit normally attached to the outside manufacture of satellites. in the form of additional frequency

72 BROADCASTING, lune 27, 1966 spectrum for land -mobile radio users." Equipment lack cited FM stations engaged in stereo program- The subcommittee's interest is a result ing or subcarrier operations to have of a hearing it held. Several witnesses in NAB plea to FCC frequency monitoring devices. told of acute shortages in land-mobile NAB noted that the commission's frequencies. May 27 directive does not spell out a radio The FCC has a rule that goes into Mr. Hyde wrote the group that his requirement that frequency monitors be effect July 5. But hundreds of stations staff would report on the matter in a used, but it does say the licensee must manner "properly responsive" to the affected by the rule don't have the have some means of determining the subcommittee's request, as quickly as equipment needed for compliance. And frequency tolerance measurements. Now possible. odds are they won't be able to get it that the order is on the books, NAB He also gave a similar reply to Rep- for months. said, stations are finding equipment "is resentative Silvio O. Conte (R- Mass.), As a result the National Association not readily available" to make these who wrote to him on behalf of the sub- of Broadcasters has requested a six - measurements and such equipment "is committee minority. month stay of the FCC's rule requiring back -ordered several months."

FINANCIAL REPORTS million in the same period last year. Outlet Co.'s earnings Shapp sells his For the quarter ended May 31:

1966 1965 up sharply in quarter Jerrold stock Earnings per share $0.53 $0.32 Sales 11,745,622 8,289,144 Net income 1,149,143 691,823 The Outlet Co., Providence, R. I., *Exclusive of federal Income taxes, due to A syndicate headed by a Philadelphia federal tax loss carryover. has reported increased sales and earn- investment banker has been formed to ings for the first quarter ended April buy more than 500,000 shares, or about 30. 25% of the stock outstanding, of the The Outlet Co. owns wJAR -AM -TV Jerrold Corp. It is to be purchased prin- Avco Corp. lists its Providence, WDBO- AM -FM -TV Orlando, cipally from Milton Shapp, who is the Fla., 50% of Salt Lake City Broadcast- Democratic candidate for governor of highest first half ing Corp., one of eight owners of Pennsylvania, and his wife. WNYS -TV Syracuse, N. Y. (an interim plus department stores in The buying syndicate, headed by operation), Avco Corp., parent of Avco Broad- area. Howard Butcher III of the firm of the Providence casting (formerly Crosley), announced For the quarter ended April 30: Butcher & Sherrerd, also includes sev- the highest first-half sales and earnings 1988 1985 eral of the company's present top ex- in the firm's 37 -year history occurred Earnings per share $0.27 80.20 Sales and broadcasting ecutives. These shares, with a current in the six months ended May 31. Net revenue 6,891,959 6,409,921 market value of about $10 million, ara earnings were up 39% and sales were Earnings before Federal taxes 531,603 377,961 the largest block of stock in the firm. up 32% over the same period in 1965. Net earnings 274,140 201,850 Average outstanding Mr. Shapp, the firm's chairman, who Avco owns WLW and WLWT(TV) shares 1,032,563 1,009,216 has not been active in the company's Cincinnati; wt.wc(TV) Columbus; wLwD(Tv) Dayton, all Ohio; WLwl(TV) day-to -day affairs in recent months, his RCA offering sold out wife and the company's legal counsel Indianapolis; WWDC -AM -FM Washing- will resign from the of ton; WOAI -AM -TV San Antonio, Tex., and board directors. A secondary offering of RCA com- There will be no change, however, in has acquired, subject to FCC approval, mon stock, 280,710 shares with a mar- the firm's present KYA and KOIT -FM San Francisco management. Robert ket value of $14,982,896, was sold out H. Beisswenger, president and chief (BROADCASTING, June 20) quickly last week. operating will For the six months ended May 31: officer, become chief ex- The shares, which reach the market ecutive officer as well. Some syndicate 1966 1965 at $53.375, were sold by an under- members will also probably take seats Earnings per share $1.14 $0.83 writing group headed by Bache & Co. on the board of the large CATV equip- Sales 265,914,690 201673,144 Net earnings 15,732,748 11,301,128 Proceeds went to an unidentified group ment manufacturer. Average shares of selling shareholders, not to RCA. It had been reported that such a outstanding 13,785,806 13,693,255 move was imminent but Mr. Shapp had said there would be "a well planned and orderly transition in the turning over of my duties as chairman" (BROADCAST- More than a decade/ o/n/(_.onefructive &p/vice ING, June 20). Meanwhile, Mr. Beisswenger announced that Jerrold's first- quarter con- to 4,roadca3terd and the &oadcadting induetry solidated sales and pretax earnings were at the highest levels for any quarter in the firm's history. E. Sales of CATV equipment and con- HOWARD STARK struction services, residential antennas and master antenna systems all con- Brokers -Consultants tributed to the volume increase, and these activities continue at record rates, Mr. Beisswenger said. He also re- 50 EAST SRN STRUT NEW YORK, N. Y. ELDORADO 5-0405 ported that the backlog of orders remains at $14 million, compared to $5.3

BROADCASTING, June 27, 1966 73 FATES & FORTUNES

BROADCAST ADVERTISING staff in Stamford, Conn., and New manager of operations. York. Marshall Ward Jr., Dick Rakovan, former account exec- account supervisor of Julian Pace, for- utive, WKBW Buffalo, N. Y., ap- Geyer, Morey, Bal- merly VP and creative pointed Midwest sales manager, WPAT lard, New York, supervisor in New Paterson, N. J. York and Paris offices elected senior VP. Robert R. Brady, former controller, of Ted Bates & Co., E. M. (Mard) Leav- Peters, Griffin, Woodward, New York, rejoins BBDO as asso- appointed assistant treasurer. er, VP in charge of ciate creative director marketing, Kellogg in Chicago office. Oliver H. (Pete) Petersen, with Mr. Ward Co., Battle Creek, Bertrand Mangel, TV American Oil Co., Chicago, for more Mich., named execu- Mr. Pace art director /producer, than 30 years in audio -visual, sales tive VP, domestic marketing. He also Leslie W. Collins, senior TV producer, promotion and merchandising capacities, has been president of Kellogg Sales Co. and James K. DeVoe, senior associate retires July 15. since 1956. research director, elected VP's, BBDO, Allan Wikman Jr., with Pepsi -Cola Charles Hendrickson, general sales New York. Co., New York, named associate adver- manager of KARD -TV Wichita, Kan., Alan A. Ragland, account executive tising director. named VP and general sales manager at Continental Broadcasting, Chicago, Jerry Gibbons, VP of Naegele Out- for Kansas State Network. Gene Can- appointed manager of Chicago office. door Advertising, Oakland, Calif., joins field, regional sales manager for KSN, Donato R. Bronzino, senior media Blair Radio, San Francisco, as account VP, named regional sales and stations buyer at Young & Rubicam, New York, executive. relations. Kansas State Network con- joins Firestone & Associates, that city, Lionel L. Schaen, former account sists of KAR.D -TV and KCKT(TV) Great as director of media operations. Bend, KGLD(TV) Garden City, both executive, Harrington, Righter & Par- sons, Kansas; and KoMC(TV) McCook, Neb. Richard N. Hughes, promotion man- New York, appointed account ager for WXYZ -TV Detroit, appointed executive, ABC -TV Spot Sales, same city. to newly created position of director of Richard P. Slade, advertising and community affairs. formerly VP and Walter Cooper, with Dreher Adver- manager of Rogers & tising, New York, appointed director Smith Advertising. and producer of radio and TV. Kansas City, Mo., Ken Keoughan, associate media di- joins Galvin /Lane/ rector at Gardner Advertising Co., New Farris Inc., that city, York, appointed media director. as VP. Mr. Powley Mr. Dorritie Ron Etter, formerly sales manager Mr. Slade George J. Stoltz, Mark Powley and John F. Dorritie, of WKFM(FM) Chicago, named sales assistant advertising account executives at Sudler & Hen- manager of WEFM(FM), that city. manager for Reynold C. Johnson Co., nessey, New York, named VP's and Burlingame, Calif., West Coast Volks- account supervisors. David Russell, creative supervisor wagen distributor, appointed advertising at W. B. Doner and Co., Detroit, ap- and promotion director for KGO San Jacques Wajsfelner, with Arnold & pointed director of radio and television Francisco. Co., Boston, elected VP. production in Baltimore. Barry Wise- man, with Doner in Baltimore, named Richard Lembitz, formerly with Muriel Stone, in production manager of radio and Miller Motors Buick, Baltimore, joins charge of media plan- television department. WBAL -TV, that oity, as account executive. ning at Delehanty, Edward M. Saron, with WYDD(FM) Kurnit & Geller, New Murray Howard, with WNLC New New Kensington, Pa., appointed ac- York, named VP. London, Conn., appointed local sales manager. count executive for KDKA -AM -FM Pitts- Robert J. Lavidge, burgh. president of Chicago John E. Lauer, former radio account David Bradshaw, formerly media research firm of El- executive, wow Philadelphia, appointed sales manager, Spot buyer for Grey Advertising, New York, Mrs. Stone rick & Lavidge, elect- CBS Radio appointed account executive at WJXT- ed president of Ameri- Sales, same city. (TV) Jacksonville, Fla. can Marketing Association, succeeding Chuck Dwyer, assistant general sales Schuyler Otteson of Indiana University. manager for KHJ -TV Los Angeles, ap- David Schaeffer, with Bofinger- pointed general sales manager. He Kaplan Advertising Inc., Glenside, Pa., Stanley Simon, who has been in replaces Don Balsamo who is going named supervisor of production de- charge of radio research at Capital into radio ownership. partment. Cities Broadcasting Corp. since July Wiliam V. of last year, named director of research Otero, former sales execu- David Saxon, former film editor at tive for Grace Lines, appointed inter- Wolper Productions, and sales development for all firm's appointed super- national sales representative for Wynn vising editor for radio and TV stations. He joined Capi- Gerald Schnitzer Oil Co., Azusa, Calif. Jack F. Payne, Productions, tal Cities in March, 1962. Hollywood, producer of Wynn sales executive, appointed district TV commercials. sales manager for Midwest. Alfred Sembrich and Richard B. John C. Miller, formerly with Edwards, with John B. Caldwell Asso- Michael W. Feeley, with Feeley Ad- Greater Philadelphia Magazine, Phila- ciates, named heads of agency's creative vertising Agency, New York, named delphia, appointed account executive

74 BROADCASTING, lune 27, 1966 at WIBG-AM -FM, that city. rector of communications for Califor- nia Sports Inc., organization owned by John .1. McNamara, account executive with Albert Frank -Guenther Law Jack Kent Cooke. Inc., New York, joins Doremus & Co. Clarke W. Davis, there as account executive. formerly operations Cindy Weaver, with Strong Produc- director for Southern tions, Gaithersburg, Md., appointed Broadcasting, named account executive. VP and general manager for WBMO -TV At- Richard E. Jacobson, formerly with lanta, scheduled to go Adam Young Inc., Los Angeles, on air in early fall. "I'LL SEE joins sales department of KBLA Bur- bank, Calif. Mr. Davis Howard B. Hayes, WPIK Alexandria, YOU IN Walter Collins, who most recently named president of Virginia Association headed own production firm, joins of Broadcasters. Other officers named: COURT!" Hixson & Jorgensen Inc., Los Angeles, William R. Preston, WRVA- AM -FM -TV Some suits are in 'deadly earnest'. Others as broadcast copy supervisor in Richmond, VP; and Frank Soden, are nuisance suits, in hope of a settle- ment. Why be victimized by either kind? radio WRNL -AM-FM and TV. Richmond, secretary. Decide on the amount you'll carry William Sudbrook, former account Roger A. Anderson, formerly with The yourself. Cover the excess through Em- Equity Corp., New York, named as- ployers Reinsurance Corporation. Then executive, American Research Bureau, you'll know in advance what the maxi - Chicago, appointed to sales staff of sistant to president of Rollins Inc., imum possible loss can be. Advertising Time Sales, same city. Wilmington, Del. William G. Rhodes, For rates, details without obligation, VP and director of radio and television write or call: Donald W. O'Connor, formerly asso- at Sykes Advertising, Pittsburgh, EMPLOYERS REINSURANCE CORP. ciated with Chubb & Sons Inc., insur- named assistant to executive VP of 21 West 10th, Kansas City, Mo. 64105 ance underwriters, New York and New York, Ill John San Francisco.220 Montgomery media communications for Rollins, Chicago,176 W. Jackson Atlanta, 31 Peachtree, N. E. Chicago, joins television sales staff of Wilmington. Philip D. Marella, pre- Inc., Avery -Knodel Chicago. viously sales manager of WIIC -TV Pitts- Alan A. Appleton, for three years burgh, joins Rollins' WCHS -TV Charles- with Young & Rubicam, Chicago, joins ton, W. Va., as general manager. account service staff of McCann - Don Tener, controller for Kansas Erickson, Detroit. State Network, Wichita, Kan., named Patricia Cory, formerly with Edward VP- controller. H. Weiss & Co., Chicago, joins media John B. Callum, formerly with Mg2.`' `C' .Wü:.«:c.'`"nROZa:á.: r staff of Sander Rodkin Advertising wwAY(TV) Wilmington, N. C., ap there. pointed manager of WKLM, that city. SUBSCRIBER MEDIA Judith Diane Gross, sales research coordinator for KABC -TV Los Angeles, SERVICE

appointed director of research for Please include a BROADCASTING address label KHJ -TV Los Angeles. whenever you write about your subscription. John C. Lee, sales manager of KOB TO SUBSCRIBE mail this form with payment. Albuquerque, N. M., appointed station Mark new subscription or renew present and national sales manager for KRZY, subscription. that city. Subscription rat.. on page 7. Don Karnes, with WCUM -AM -FM Cumberland, Md., named station and e Mr. Kelley Mr. Gietz national sales manager. É d Gaines Kelley, general manager of Bill Kardaley, with wnvR(FM) Phil- WFMY -TV Greensboro, N. C., retires adelphia, named business manager. effective July 15. William A. Gietz, VP and assistant general manager, succeeds Don Atchison, with Ameco Inc., Mr. Kelley. Phoenix, named manager of Decatur Cable TV Inc., Decatur, Ala. Bob McMahan, KREX- AM -FM -TV t Grand Junction, elected president of Mike Dime, formerly with WKAN Colorado Broadcasters Association. Kankakee, Ill., joins WJON St. Cloud, Other officers elected: George Jeffrey, Minn., as assistant manager. KXTV(TV) Colorado Springs -Pueblo, PROGRAMING president-elect; and Cliff Hendrix, KCSJ Pueblo, secretary- treasurer. Kurt E. Kanis, sales manager for m DeLuxe Laboratories Inc. plant in New Darwin D. Tucker, formerly VP and o York, and Albert R. Landers, West director of advertising for Meredith Coast production manager in charge É o Publishing Co., Des Moines, Iowa, óx° of DeLuxe and General Film Labora- o É E elected president. He succeeds Fred tories plants in Hollywood, both Bohen, who continues as board chair- elected VP's. Mr. Landers will be VP, man and chief executive officer. West Coast operations and Mr. Kanis, BROADCASTING Chick Hearn, sports director for VP, New York operations for both 1135 DeSales St.. WasMingtoe, D. C. 20031 KNBC(TV) Los Angeles, appointed di- DeLuxe Labs, and its division, General

BROADCASTING, June 27, 1966 74A Film Labs. Donald E. Quigley, person- appointed research director, 20th Ind., joins WDHO-TV Toledo, Ohio, as nel manager for Carborundum Co. re- Century-Fox TV, same city. news director. Joe Jansen, former news -AM-FM Findlay, Ohio, fractories division, Perth Amboy, N. J., Charles Offutt, promotion manager director, WFIN appointed personnel for joins news department of WDHO-TV. administrator for WCUM -AM -FM Cumberland, Md., DeLuxe Laboratories Inc., New York. named program director. Taylor Brown, formerly with WTAv Perry E. Massey Jr., former Robinson, Ill., appointed news director commer- David C. Groot, formerly with Car- cial producer, NBC -TV's The Tonight son /Roberts/Inc., joins Fraser Pro- of KsHE(PM) Crestwood, Mo. Show Starring Johnny ap- Carson, ductions, San Francisco, as executive Donald J. Brydon, business manager pointed manager, nighttime programs. producer. of southwestern division of United Thomas Kuhn, NBC contract admin- Press International, Dallas, appointed Otis L. (Jerry) Smith, eastern divi- istrator, named manager, live night general manager for Asia at UPI, program sion sales manager for ABC Films, operations, NBC -TV, West Tokyo. James R. Whelan, UPI manager Coast. Alex Quiroga, color film expert New York, also appointed UHF station specialist. for Venezuela at Caracas, named man- for NBC -TV, named manager, film ager of newly created Caribbean divi- technical operations, NBC -TV, West David L. Phillips, formerly produc- sion with headquarters in San Juan, Coast. tion manager at WMBD -TV Peoria, Ill., P. R. Jack G. Brannan, news editor, Theodore M. Wro- joins noncommercial wPSx -TV Clear- Buenos Aires, succeeds him in Caracas. bel, formerly national field, Pa., as producer /director. William W. Hamilton Jr. of UPI's sales manager for Baird Searles, with noncommercial Latin American department, New York, waz-Tv Boston, and WBAI(FM) New York, named drama - appointed news editor succeeding Mr. manager of Metro TV literature director. Brannan. Sales, Philadelphia, Fred Walters, editor with KYW Phila- joins Broadcast Sales Norman Stein, controller for DeLuxe Laboratories Inc., New York, elected delphia, named chief of parent Westing- Inc., New York, as house Broadcasting Co.'s Harrisburg sales manager. assistant secretary. Mr. Wrobel (Pa.) news bureau. Jay Strassburg, C. Wylie Calder, NEWS news writer at KYW, succeeds Mr. formerly southeastern sales manager for Walters. Malcolm Poindexter, reporter Lemuel Tucker, Ziv- United Artists, appointed southern assistant on central at KYW, named news editor. division news desk, NBC News, New York, manager for Independent Tele- James Van Sickle, reporter and vision Corp., New York. appointed assistant to Ron Steinman, NBC News bureau chief in Saigon. newscaster, WABC -TV and wNEw, both Bill Sikes, program director for James E. Harden, supervisor of news, New York, appointed news director of KARD -TV Wichita, Kan., named VP and NBC News, Chicago, appointed field WPAT Paterson, N. J. program director for Kansas State producer for The Huntley -Brinkley Jack Spencer, news director for Network [KARD-Tv and KCKT(Tv) Report in Los Angeles. KIRO -TV Seattle, joins news team at KGLD(TV) Great Bend, Garden City, KW Seattle. both Kansas; and Komc(Tv) McCook, William Peters, writer and producer Neb.]. of several of programs in CBS Reports Lansing Christman, news editor at series, joins staff of ABC's African Klaus A. Werner, wax-WROB(TV) Schenectady, N. Y., New York liaison project as producer. producer for Delta Films International, leaves post July 10 to devote more San Juan, P. R., named VP. Bill Hartnett, formerly with news time to historical work and to free -lance department of WPTA(Tv) Roanoke, writing. Mel Berman, former director of program development, Radio New Douglas G. Poling, with WGAR -AM -FM York Worldwide Inc., named director Cleveland, named night news editor. of programing. Greisen goes to Television Herbert L. Katz, formerly with William A. Redlin, independent mo- WAST(TV) Albany, N. Y., joins WGR -TV tion picture producer, joins Harold Arch B. Greisen, former gen- Buffalo, N. Y., as night and weekend Goldman Associates, Hollywood, as eral manager and account super- news editor. executive producer for coordinating visor for J. Walter Thompson Steve Daily, formerly newscaster and production for all filmed products. in Atlanta and writer for KDKA -AM -FM Pittsburgh, ap- Frank C. Baxter, teacher, and for- Cincinnati, has pointed to news staff of wnvz Miami. been appointed mer Peabody award winner, signed by Irwin Krakowsky, following nine- national s ales KNBC(Tv) Los Angeles to produce and manager of month leave as CBS Foundation News be host of 26 half -hour color pro- Fellow at Columbia University, New grams entitled Milestones of Man. Television magazine. He will York, resumes post as assistant direc- Charles Marquis Warren, creator of headquarter in tor of news and public affairs at wcss, Rawhide series and formerly of The New York City. that city. Virginian and Gunsmoke programs, After 15 years FANFARE named executive producer of The Iron Mr. Greisen with J. Walter Horse, hour Screen Gems series sched- Thompson Mr. Sandra Marshall, assistant director uled to start on ABC -TV in fall. He Greisen held executive sales of advertising and sales promotion for replaces Herb Hirschman, who has positions with Television Age, KTvU(Tv) Oakland -San Francisco, ap- been reassigned to work on new series Advertising Age and Tuesday pointed publicity manager. projects for Screen Gems. Magazine before accepting the Gregg R. Borland, formerly promo- Deane Johnson, program director for Television position. tion writer-producer for NBC, New wTDx New Orleans, named program He is graduate of University York, appointed publicity manager of manager of WKYC -AM -FM Cleveland. of Wisconsin, 46, married and noncommercial wNED-TV Buffalo, N. Y. father of two children. Gerald Feifer, former research co- Charles A. Panama, advertising - ordinator for Screen Gems, New York, publicity director for Arcola Pictures

74B (FATES & FORTUNES) BROADCASTING, June 27, 1966 Co., co-producers with Fespar of 20th ductions, Don Lee Broadcasting net- Century -Fox Television's Daniel Boone Ed Wynn dies at 79 work, KTTV(TV) and KTLA(TV), both series, named West Coast director for Los Angeles and Aladdin TV Produc- John Springer Associates Inc., New Ed Wynn, 79, vaudeville comic tions. He is survived by his wife and York, with headquarters in Los Angeles. who went on to become the daughter. radio and John R. Barrington, Texaco Fire Chief on Chester L. Morrison, 66, died June show on senior associate of later to star on own 21 at Mount Sinai hospital in New Bildersee Public Re- television, died June 19 of cancer York. During World War II, Mr. Mor- lations Inc., New at his Los Angeles apartment. rison was sent by CBS to cover war in York, named execu- Mr. Wynn started in radio in the North Africa. Mr. Morrison had been The tive VP of Richards 1920's broadcasting Perfect senior editor with Look magazine for Fool wJZ New York (now Associates, Washing- over past 15 years. wABC). ton. He began his first regularly Carlo Vinti, 70, Mr. Barrington Bert Snow, former scheduled TV program in Octo- founder and president PR director for Los ber 1949, and in 1950 won both of Vinti Advertising Angeles public library system, named a George Foster Peabody Award Inc., New York, died PR director for noncommercial ICCET- for bringing "the best techniques June 19 of heart at- (Tv) Los Angeles. of stage, screen and radio" to TV tack in his home in Tony Furman, formerly media place- and an Emmy from the Academy New York. Early in ment director with Sydney S. Baron of Television Arts and Sciences. television, Mr. Vinti successful in produced weekly pro- Public Relations, New York, forms own He later became Mr. Vinti PR firm, Anthony M. Furman Inc., TV drama in more serious roles. gram called Opera 527 Madison Ave., New York 10022. In the 1930's Mr. Wynn was Cameos, condensed version of world's connected with the formation of most famous operas. He also conceived Todd Raven, formerly with wiAa the Amalgamated Broadcasting and produced La Grande Famiglia Clarksburg, W. Va., named promotion System, a fifth radio network that (One Big Family) and Bishop Fulton manager for WCUM -AM -FM Cumber- failed. He is survived by his son, J. Sheen Program. Surviving are his land, Md. actor Keenan Wynn. wife, Beatrice, two daughters and two sons. EQUIPMENT & ENGINEERING Julius Rothkopf, 69, Yugoslav eco- Edward J. McGuinness, head of nomics expert and former staff member CATV department at Stromberg- of Radio Free Europe, died June 14 Carlson Corp., Rochester, N. Y., ap- at his home in New York. He worked pointed manager of sales planning for as script writer and as expert on Yugo- firm's telecommunications group. F. slav economic affairs for Radio Free Leo Granger, chief sales engineer of Europe from 1950 until he retired in S-C's CATV department in Rochester, 1963. He is survived by his wife, for- N. Y., succeeds Mr. McGuinness as pro- mer Zora Ilic. gram manager of CATV department. Norman (Red) Benson, 49, star of John M. Richards, chief engineer of nighttime talk show on WPEN Phila- WAGM-AM -TV Presque Isle, Me., ap- delphia, died of apparent heart attack pointed chief engineer of parent Hil- June 19 at his home in Philadelphia. dreth Radio and Television Network, Mr. Benson was master of ceremonies Bangor, Me. in mid- 1950's for NBC -TV's Name James A. Lang, with RCA broadcast That Tune and joined WPEN in 1956. Surviving are his wife, Fleurette, daugh- and communications products division, The last major award to Mr. N. ter and two sons. Camden, J., appointed manager, Wynn was the Gold Meda sales, microwave department. Award presented to him by the Robert B. Griffin, 56, former owner J. G. Sonneborn, general works man- Pennsylvania Association of of KHSJ Hemet, Calif., died May 28 at ager for Aerovox Corp., Olean, N. Y., Broadcasters (BROADCASTING, Hemet Valley hospital. He sold xasJ appointed general manager. March 28). Shown are Mr. Wynn last August and acquired KCIN Victor - (r) and Kenneth W. Stowman, ville, Calif. He had also been assisting Robert J. Ream, with Ameco En- in management of KCAL Redlands, gineering Corp., subsidiary of Ameco WFIL Philadelphia, PAB president. Calif. Surviving are his wife, Alice, and Inc., Phoenix, named administrative three sons. assistant. Eugene Gilbert, 40, president of ALLIED FIELDS Brunswick, N. J., and head of his own Gilbert Marketing Group Inc., died June 18 at Beth Israel hospital in New David Ross, formerly with American firm of communications consultants, named chairman of newly formed York after having suffered heart attack Research Bureau, Beltsville, Md., ap- previous day. His firm specialized in pointed production manager for editorial advisory board of school and college division of Bantam Books Inc. making surveys of college and teen -age Mediastat, Silver Spring, Md. market. He is survived by his wife, Thomas P. Becherer, formerly with DEATHS Nancy, daughter and son. news department xTvI(TV) St. Louis, of Harold Halvenston, 63, TV producer Barbara M. Stewart, 41, wife of joins United Fund of Greater St. Louis for Armed Forces Radio and TV David V. Stewart, TV sales manager Inc. as radio /TV representative. Service on West Coast, died June 14 of and assistant treasurer of WKBN Broad- Richard D. Heffner, university pro- heart attack in Los Angeles. Previously, casting Corp., licensee of WKBN- AM -FM- fessor of communications and public Mr. Halvenston was associated with TV Youngstown, Ohio, died June 20 policy at Rutgers University, New Paramount Pictures, Walt Disney Pro- after long illness.

BROADCASTING, June 27, 1888 74C "When Van talks 40,000,000 people

Mutual Sports Director Van Patrick talks sports a lot.17 times a week. And his 2,500,000 *listeners consider Van something of a spellbinder. Multiply their numbers by Van's frequency-and it all adds up to this:Van Pcitrick is the most -listened -to sportscaster in all network radio. Are you listening, media types? *2,5 million- average audience per program 116 reported time periodsl- Sindlinger, Feb., 1966 mE

MUTUAL BROADCASTING SYSTEM TALK RADIO: A BROADCASTING SPECIAL REPORT

Want to be different? Turn to talk STATIONS TAKING THE STEP FIND RATINGS, PROFITS ON THE RISE

Running a radio station that sounds choice," one station reported, "because on telephone conversations with listen- like all the rest? Got no ratings and not we sounded like all the other music ers who call in; (2) those that mix enough business? Looking for a way to stations in the market. We had no telephone conversations with substan- stand out? image of our own." tial proportions of studio or taped Start talking. That was the nub of the explanations interviews, discussions, advice and That's the solution more and more offered by most of the stations in other talk and information in which stations are turning to. It's nothing BROADCASTING'S study, and the nub of there is no on -air participation by the new. Talk goes back to the beginnings the results they reported was success audience; (3) those, relatively few, of radio, and what today's talkers call -in both audiences and sales. "audience involvement" has probably Big ratings gains from far down on never been surpassed, at least in terms the audience totem pole, in some cases of pure audience effort, since those from so far down that the audiences Talk station programing covers a wide first days when stations discovered the didn't meet the minimum reporting range of subjects. KMOX St. Louis tune -in appeal of setting -up exercises. levels of the rating services, were widely (upper left) broadcasts from the lob- Music -and -news is still by long odds reported, while others said they moved by of a downtown theater interviews the dominant radio station format and up from moderately competitive rating with people concerned with an Ebony seems in not the slightest danger of positions into striking range of the top. Magazine fashion show; Traffic re- losing its grip. Its dominance is so All this didn't happen overnight, of porter Lu Hurley (upper center) takes overwhelming, in fact, that it has been course. In some cases it took a year and off to report traffic conditions for the single biggest force -perhaps the a half -or longer. In at least one case, KG0 San Francisco; Dick Provost and only major force -behind the talk however, it happened fast enough that Paul Benzaquin (upper right) broad- trend. the station, which said it was "dead cast WEEI Boston's high -rated 'Con- The best available estimates indicate last" in the ratings before it switched versation Piece'; KABC Los Angeles that at least 80% of all radio stations to all -talk two and a half years ago, (lower left) airs daily the Paul Condy- regularly carry some talk programing has since put through four rate in- lis interviews, in this case with Tony aside from news, and two dozen or so creases and plans a fifth on July 1. Curtis (I); WNAC Boston's Gus Sand- are fully or almost completely com- Other reported sales gains ranging ers (lower center) autographs his mitted to the talk format. More than from 25% to 250% since moving 'Boston Kitchen' cookbook for two anything else, it was the desire to deeply into talk. Several said sales now fans; WINS New York food editor Pa- be different that led them to take the are running at record high levels. tricia Lahrmer checks fresh vegeta- talk route (for profiles of many of Their formats vary, but may be bles at a supermarket produce coun- these stations, see page 82). grouped roughly into four categories: ter for reports on prices and products Desire to be Different "We had no (1) Those relying heavily or exclusively several times a day.

BROADCASTING, June 27, 1966 75

Can a San Francisco radio station do anything about the "304 ticket to crime" in California?

KGO Radio decided it could.

Following up a news story of a brutal beating by six members of the notorious Hell's Angels, the KGO Radio news staff found the motorcycle gang had traced their victim to his home simply by noting his car license number and paying a 300 fee to obtain his name and address from the Motor Vehicle Department.

On further investigation, the station discovered that such information was requested as many as 2,500 times a day -with no provision for screening the purpose for which the information would be used.

As a result of KGO's on -air exposé, this dangerous loophole in California law was brought to the attention of Assemblyman Pearce Young of Napa, Chairman of the Assembly Committee on Criminal Procedures. Acknowledging the state's debt to KGO news, Assemblyman Young stated that he intends to introduce legislation in the near future to change the law that allows the "300 Ticket To Crime."

This is one more example of how KGO Radio -the news and conversation station of San Francisco - makes its community a better place to live. Like every ABC Owned Radio Station, KGO cares - enough to make things happen.

WABC New York KQV Pittsburgh WXYZ Detroit WLS Chicago KGO San Francisco KABC Los Angeles ABC Radio Stations WANT TO BE DIFFERENT? TURN TO TALK continued more people to support a talk operation than a music operation. They disagreed, however, on whether that have no telephone shows, or vir- pick the ones that the on -air man will disk jockeys can be converted to suc- tually none. take; others let the personality take cessful talk jockeys. Some said their News Important The one common them blind as he comes to them, relying DJ's had made the transition in great denominator in all three categories is only on the tape -delay to avoid unduly style; others contended it could never strong reliance on news -which leads strong language. be done. to the fourth category, made up of all - In various ways, the heavily talk sta- But they agreed that being a talk news stations (see page 100). tions stress the strong community jockey requires a lot more work both Whatever the format, the idea is to identification that talk programing gives on and off the air. The DJ can plan get the listener interested and involved. them. ahead while his records are playing, but The approach of the on -air personality A clue to how extensive this may be the TJ is "on" constantly-and when -interviewer, conversationalist, talk was suggested by CBS Radio, which he's not on the air, the amount of jockey, communicaster, or whatever has six of the seven CBS -owned sta- homework he must do to keep abreast he is called -may be solicitous, in- tions deeply committed to talk and is of all the things he may need to know, sulting, soothing, serious or flip, and the moving the seventh, waits New York, is, as several broadcasters pointed out, subject matter may be almost anything further in that direction. In a single "phenomenal," "incredible" and "back- under the sun. month, CBS Radio officials reported, breaking." The point, most talk experts agree, busy -signal counters recorded more Reward is Great If talk radio is is that the programing must never be than one million attempted phone calls more expensive and more demanding, boring-must be centered on "what to the seven stations. its adherents also find it more reward- people are interested in, not just what Universal Appeal This sort of ing. Those who reported substantial in- you're interested in," and must not run audience involvement is cited by virtu- creases in operating costs took pains to on too long before shifting to another ally all of the talk stations, not only point out that these have been more subject. as proof of listener interest but also than offset by sales gains. Individually, Some stations let the listeners choose as a primary explanation of their image they also described many other "ad- their own subject matter; others pick as stations that, in the words of one vantages" in being a talk station. the subjects and require the listeners, broadcaster, are "at the heart of com- Most of them stem from, or relate if it's a call -in show, to hew to it. The munity life." to, the concept that people who listen callers almost never are permitted to Success in the talk format doesn't to talk radio are consciously listening. identify themselves, and the calls come cheap, however. Almost to a As one advocate put it, "they wouldn't usually are run through a tape ma- man, broadcasters questioned by BROAD- tune in for background talk." This is chine that provides a safety margin of CASTING said their expenses increased- also one of the most forceful sales argu- a few seconds in which to hit the by anywhere from a few percentage ments a talk station can offer an adver- panic button if obscenity or libel turns points to as much as 300% -when tiser, especially in the weeks and up. they switched from music to all talk or months before it has developed a strong Some stations screen the calls and mostly talk. The main reason: It takes rating position. Another "advantage" frequently cited is that the talk audience is "an adult audience," and several stations reported Talk's quality audience helps salesman that surveys also showed this adult the audience to be, in addition, a more What happens to the human fac- numbers, you'll be selling its quali- affluent audience. tor, the station employe trying to tative advantages." Further, they say, the community earn a living, when talk takes over? And George Green found it to involvement that any talk station must Six years ago George Green, a be true. The station has compiled engage in increases the respect in which bright, energetic man in his thirties, numbers that are competitive, but it is held, gives it a rare degree of was a time salesman for KABC Los salesman Green mostly pitches the rapport with the community and adds Angeles. He didn't have much of qualitative characteristics of KABC'S authority to its commercials as well as a sales story to pitch. The station's audience. He points out how at- its news and other programing. music and news format was pretty tentive the audience is. They want to On the basis of findings like these, much nondescript. Yet he was mak- listen, he says. They become involved a study commissioned by the CBS - ing good money and was relatively in the programing. They participate owned radio stations-which have spent content. He certainly didn't want in it. There's no reason for anyone close to half a million dollars on radio anything so drastic it would rock the to tune in talk unless it's to listen. research in the past five years--con- boat. There can't be the same logic to cluded that "a radio advertiser would When told the station was con- background talk as there is to back- be justified in spending up to twice as verting to a talk format, George ground music. much, on a cost -per -thousand basis, Green felt that manager Ben Hober- Advertisers seemingly have lis- for a talk station's audience as he man was out of his mind. "How the tened to this sales line. Almost 40% would for some music stations' hell do you expect us to sell? How of KABC'S total business -both local audience." do you run a radio station without and national -comes from 52 -week Along with the advantages of talk playing records?" he argued. "Don't advertisers. The station prides itself radio go disadvantages. worry," countered Mr. Hoberman. on its repeat business and on the Expense, the problems in finding the "You're going to sell talk on the many different advertisers that buy right talent, the need for more people basis of success stories you're going time. topped most lists. to get from advertisers. Don't even How did George Green make out In addition, however, some operators worry about ratings. Long before through all of this? He's now KABC'S felt the number of prospective adver- you ever sell talk on the basis of general sales manager. tisers was more limited than on a music station (they said that kids' products, for example, would be automatically

78 BROADCASTING, June 27, 1966 Can a news and conversation station succeed in San Francisco?

KGO Radio does!

IN RATINGS The Feb. -Mar., 1966, San Francisco 9- county Pulse places KG0 in the #4 spot, M -F, 6 A.M. -12 Midnight. In the Jan. -Feb., 1966, ARB San Francisco Market Report, KGO ranks 3rd in net weekly circulation.'`

IN TIME SALES 1965 set an all -time station record, as have the first and second quarters of 1966.

How did it all happen? We found out what was missing -full -time "news and conversation" in San Francisco.

So KGO Radio developed a crack local news team, coupled with ABC's fast -moving coverage - and hired the best telephone talk talent available.

It paid off. Big.

We're pretty proud of the progress, but care enough about success to stay on the move - with San Francisco's only "news and conversation station."

Represented nationally by Blair Radio KO() RADIO 810 An ABC Owned Radio Station

°Any figures quoted are estimates only or are based on estimates, and are not accurate to any precise mathematical degree. \ AT E SfE-S z

Hot Line to

Help Trouble strikes a th d miles from home. But this Allstate policyholder's car will be on Its way again -fast. His Insurance coverage will be checked at his home Region via the "hot line" and claim approval will be flashed back on Allstate's Private Wire Communication System.

holder involved will be assured The story of Allstate's 8,000 -mile of personal attention. By the time the news of a major Private Wire Communication System - disaster hits the nation's headlines, Allstate will be speeding special how it keeps any Allstate location claims teams into the stricken area in constant touch with any from Allstate offices all over the U.S. policyholder's records, anywhere Anytime...anywhere...it's there - Fortunately, national disasters don't happen every day. And cov- It could happen anywhere in the and feeds it into Allstate's 8,000 - erage verifications don't keep the United States. Let's say it happens mile Private Wire System. At 100 Private Wire System tied up con- ten miles out of Denver on the words a minute, the message stantly. But Allstate keeps the coldest day of the year. The phone whirls through to St. Petersburg. system busy -normally 12 hours rings at Allstate's Denver office: There, a policy check is made. a day, every business day -serving "Hello. I'm driving through Approval speeds back. A short a wide variety of functions. Actu- from Orlando, Floridá. I just time later, the man's car is on a ally it's available 24 hours a day; had an accident. I'm insured repair rack in Denver. and it's used for a host of other matters much less critical than with Allstate. I have to be in Meanwhile, hundreds more mes- disaster services. Seattle in two days. Can you sages have been swiftly criss-cross- For example, the Allstate Motor Club uses sys- help me get going again ?" ing the country on Allstate's the His records are in the St. Peters- tem for last- minute trip planning Private Wire System. assistance. burg Regional Office which serves If an Allstate Motor "Emergency ! Emergency ! member's trip plan all of Florida -two days away, Club request Get me Allstate! " Whether the even by air-mail many dollars - reaches Allstate's Central Tour Bu- ... next call reports away by telephone. a smashed wind- reau by 4 p.m., it'll be air -mailed to shield or a fire in California, a hur- him that same evening -and it will "Can you help me ? "- Denver ricane in Florida or a tornado in be based on the very latest road takes his name and policy number Oklahoma, every Allstate policy- information.

80 BROADCASTING, June 27, 1966 What's the best route to Cheyenne? Allstate Motor Club members A raging storm pounds inland. And even before the winds subside, get expert trip -planning assistance. This includes the very latest road special Allstate claims crews pour into the area, alerted by the call for Information from any part of the country, gathered with the help of help over Allstate's Private Wire system. Tornado, earthquake-whatever Allstate's Private Wire Communication System. the disaster- Allstate's Hot Line assures fast help for policyholders.

Allstate's Private Wire has close check on departmental ex- a master report, and immediately proved invaluable whenever a pol- penses ... by sending out news fires the national figures back to icyholder changes address. Relo- releases and company announce- the field. cating his policy records is quick ments . . . by saving money on In short ... it lets a big company and easy, thanks to the Private long- distance telephone calls. stay small -Most importantly, Wire Service. With 20% of our It keeps Home Office in constant Allstate has found that its Private population moving every year, touch with all Regional Offices, Wire Communication System this is no small boon. and thus with the activities of keeps the company together. It even cuts down phone bills - thousands of Allstate Agents. It It helps make it possible for The system also helps pay its way brings in weekly sales reports, Allstate to be big enough to have by allowing Home Office to keep waits for them to be compiled into thousands of Agents and millions of policyholders ... yet stay small enough to serve each one as an individual.

The Private Wire Commu- nication System is another reason why we can tell our customers, and mean it ... You're in good hands with Allstate® The master console at Allstate's Home Office in Skokie, Illinois. Messages speed in and out 12 hours a day, linking Allstate Regional offices coast to coast. Allstate is Insurance Companies the industry's largest user of this type of equipment. Hom. Qllice: Skokie, III Founded by Sears

BROADCASTING, June 21, 1966 81 ruled out); that there is less manage- enthusiasts think that stations in mar- If a station finds itself in a market ment control over talent; that it's kets of 10,000 to 15,000 can success- like that, and in addition finds itself harder for a talk station to become the fully offer substantial blocks of talk suffering from an inability to distin- top -rated station in its market and programing -but not all -talk program- guish itself from its competition, the takes longer for it to make the top ing. Others feel that heavy talk com- feeling was that it would be smart to brackets; that no guidelines have been mitments can be sustained only in start talking. Or at least start thinking developed to smooth the way for sta- the bigger markets, where there are about talking. tions going deeply into talk and that, ample resources from which to draw Before making the switch, however, as one talk broadcaster put it, "it's just guests and other program material. there was one last piece of advice: much easier to run record shows." Check some of the other talkers and If there was a consensus in BROAD- see how they do it. There aren't enough Continuing Trend Weighing the CASTING'S findings, it was that the mar- advantages and disadvantages, however, of them yet to make them afraid of ket for a heavily committed talk station more competition, for the most nobody seemed overly disturbed by and should be big enough in population to part the newcomers to the ranks have the balance, and all thought the talk keep long periods of talk programing found the old hands willing to trend would give -and should- continue. going; big enough in program resources advice freely willingness that has Just how far it might go was something -a to provide the experts, specialists and saved more than one new talker six else again. special program material that will be months to a year of mistakes, not to There are all -talk stations in markets needed, and big enough in radio serv- mention money in amounts that can't of a million population and in markets ice to have available, from other sta- even be guessed at. well under a million, as well as in the tions, most, if not all, of the more Profiles of the most heavily com- biggest population centers. Some talk conventional radio program services. mitted talk stations are below. Here's how the all -talk stations do it THESE 18 STATIONS ARE AMONG MOST SUCCESSFUL WITH TALK FORMAT Talk radio is at the same one of the Even the local sponsor picture has audience I've ever dealt with." oldest and one of the newest of the changed. WATV is now getting "pres- The WATV schedule includes 6 -9 programing formats. tige accounts" who don't buy saturation a.m., 11:30 a.m. -12 p.m. and 4 -6 p.m. While nearly every station has its but buy for the long haul. news blocks that are heavy on local own talk programs it has not been un- The rate card has already doubled news actualities. The newsmakers now til comparatively recent years that any from its pretalk days and another in- call WATV with statements, Mr. Moore station has attempted to program virtu- crease is anticipated in the fall. finds, "because if they don't, they know ally the entire broadcast day with talk Costs have also risen for WATV and we'll be calling them for information programs. have gone up almost 300% from the 10 minutes later." Following, in alphabetical order by old format. WATV has a seven-man The morning lineup includes the Bee cities, are profiles of some of the lead- programing staff with five on the air McCutcheon Show, which is aimed at ing stations that are now in this classi- plus three newsmen. women. In the afternoon, Horace fication: If you assemble the right staff, Mr. Pumphrey conducts a two -hour pro- Moore feels, "you can get by with al- gram, Dialogue, which Mr. Moore says WATV found its niche most the same amount of people." He is a "no-holds barred program moni- finds, though, there is an "extreme tored by newspapers and wires for the with talk in Birmingham shortage" of people capable to handle news it makes." a talk format and an equal shortage of The afternoon schedule also includes As a 1 kw daytimer on 900 kc in those "willing to learn how to handle the syndicated one-hour Joe Pyne the 13- station Birmingham, Ala., mar- it." Show, which WATV splits into two sec- ket, WATV was having troubles. It had The average disk jockey, he adds, tions, allowing listeners to call in after never really found its place in the mar- isn't good talent for a talk operation, each guest because when it ran as a ket. because "even if he's intelligent he solid hour, the avalanche of calls It came under new ownership in talks too much. Our people aren't en- clogged the lines. January 1965. The conversion to an tertainers, we leave that to the audi- all -talk station began immediately. It ence." WEEI audience stirred was completed four months later and Mr. Moore studied several talk sta- Buddy Moore, operations manager, tions before switching the WATV for- by talk on `gut' issues says the format was accepted faster mat and found them "most coopera- than WATV thought it would catch on. tive." Now that WATV is firmly in the WEEI Boston has a straightforward As a music and news station, he says, talk arena, he finds that he gets calls reason for going to talk programing: WATV didn't even show up in the rat- daily from other broadcasters inter "Because we had to do something dif- ings books. Today it turns up as one ested in the format. ferent." The station says it "had no of the top three stations in the market, He feels there is a cutoff point for music image -no image at all." depending on the ratings service and talk success. He doubts that this for- When Don Trageser, general mana- the time of day. The audience reac- mat could be successful in a market of ger of the CBS -owned property, came tion to the new format was good from less than 250,000 because the station to WEEI in September, 1963, "ratings the beginning. After six months it had would be unable to charge enough to had reached an all -time low, revenue become "phenomenal," Mr. Moore offset the increase in operating costs. had been steadily declining and the sta- says. At WATV all the programs have topics tion was floundering." With the larger audience has come and guests and the audience response Now with 16 hours of talk daily increased income. Billings have in- apparently supports this decision. Mr. WEEI claims to be vigorous, healthy and creased about 250% he reports. Moore calls it the "most responsive still growing. The station's success with

82 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 talk began early in 1964 when former Boston welcomes new cal, shipping and business community, Boston newspaper reporter Paul Benza- and, talk stations just "seem to do well quin was installed as the host of a pro- talk format on WNAC on both coasts." gram given the title of Conversation The station obviously sought greater identity in a market where it com- Piece. It was inevitable that radio's lusty petes with 13 AM's and 10 FM's (sis- The program gained audience steadily new format would boom in Boston, ter WRKO-FM programs talk). With and WEEI now claims this show is first Back Bay and also which aside from its identity have come sales successes. On in the market from 2 to 6 p.m. with a heritage, is a modern radio Brahmin June 7, an eight -unit $32,000 motel in March -April Hooper report giving it a a careful study of town. WNAC, after Concord, N. H., offered as available 20 share. slipped out of its adult Boston radio, during the afternoon The Classified A four -hour evening telephone show talk mantle last Sep- music and limited Page of the Air quickly got a new (7:30 -11:30 p.m.) was instituted follow- In the nine tember, instituting all -talk. owner. On the same show, Pete Johnson ing the success of the Benzaquin pro- station has been grati- months since, the talked with a caller who had a $450 gram and an hour- and -a -half news show, and sales. fied by increases in audience boat for sale. It sold within the hour. PM Report, was placed at 6 -7:30 p.m. WNAC notes its audience has enjoyed An offer of a $15 breadmaker for The latest Hooper survey shows WEEI a growth that's been "slow and $8 by King Arthur Flour on Gus with an average 16.2 share between 6 steady" chiefly because the new for- Saunders' Boston Kitchen, afternoon and 11 p.m. mat caused a complete turnover in call -up recipe show, was snapped up A conventional morning show at listeners. Along with picking up a plus by more than 1,200 housewives-an WEEI wasn't delivering ratings for the factor of prestige, WNAC states it ac- estimated near $10,000 response. A went to station so manager Trageser complished a change from appeal to brief mention of an industrial non - and features three hours of hard news the 39 -65 age group to "young and home paint marketed by the Shawsheen 9 and the result turned from 6 to a.m. middle -age adults." The scoreboard in Chemical Co., Ballardvale, Mass., higher" ratings. out to be "substantially sales is bright: locally they're up 7% brought in a "windfall" of 50 inquiries WEEI employs 23 people in its pro- and nationally 12 %. But with the new on the Ask Roy Leonard household gram -news department, 13 of them on- programing, costs have gone up, too - hint talk show. an estimated air personalities, a slight increase over 5%. Previously, WNAC's talk programs pretalk days. Perry S. Ury, vice president and gen- were limited to two: Mary's Mail in The station's advice on conversation eral manager, and Robert W. Hena- which Mary Sparks counsels listeners topics: "Steer toward 'gut' areas when bery, program director, are credited as who write in about their personal prob- you can; money, taxes, religion, sex, WNAC'S talk architects. They sought to lems, and Fred Gale's Comment show. marriage, teenagers, politics, race trou- widen appeal while setting a personal These continue on the air but with sev- bles. WEEI claims a vigorous editorial relationship of station and individual eral talk additions: Mary and Jim, in policy, averaging two or three editorials listener-"talk radio, not talk for which Miss Sparks and Jim Dixon hold a week. talk's sake but talk for fun" as well as interviews and report what's new in The station says the busy signals for information. The format that seeks the world of plays, books and the arts; bouncing off its switch board number "total involvement by listeners" is light Boston Forum that features Palmer 20,000 to 25,000 per week. Phone re- on controversy until the later night Payne who interviews guests and in- sponse has indicated that "open forum" periods. But nearly every segment is vites listeners to phone in comments telephone shows are preferred to guest heavy on call -ins, guests, various in- and questions; a Jean Shepherd evening interview programs. terviews and comments and during day- commentary. The Comment show has time hours on hints and tips to home- WEEI claims to have risen from fifth guests and open phones, often bringing makers, hobbyists, pet owners, bird - second place in the Boston market controversy by moving into such sub- to watchers and others of the audience within a year's time. Sales for the first ject matter as LSD, the "God Is Dead" quarter of this year are reported 51% with special interests. movement and draft -card burning. Un- ahead of those reported in 1965's first The right climate helps a talk sta- touched is emphasis on news. News fills quarter. tion, says WNAC. In Boston, several 31 hours of morning drive -time and Will talk radio talk itself out? No, factors are cited: "a higher intelligence two hours in the evening plus 15 min- says Mr. Trageser. "We're convinced level and a greater liberality here in utes every hour on the hour through that radio listeners want more news and expression with less malice and no big the broadcast day. Weekend talk may information and this will be the primary hatreds as in the deep South." Also be a little lighter or brighter as special role of radio." noted is the city's large college, medi- interest shows are slotted.

At WKAT Miami moderator Fred Hall talks to a group of Sol Hurok (I) and San Francisco financier Lou Lurie (r) youngsters on the station's highly rated program 'Young during a fierce debate on San Francisco culture which Miami Speaks.' was heard on KCBS. 83 BROADCASTING, June 27, 1966 NOW, WHAT'S ALL THIS TALK ABOUT CONVERSATION?

r' . µ.Kt1í i MORNING NEWS /WATCH. Don Allen fronts this 3 -hour comprehensive News block, and is backed with the largest radio News operation on the West Coast.

PAMELA MASON's uninhibited conversation on KABC has a phenomenal audience!

EVENING NEWS /WATCH. Pat McGuinness heads up a team of 30 top newsmen for Los Angeles' most complete News round -up -3 full hours of in -depth news, views and commentary.

BOB GRANT continues to be Los Angeles' 11M HEALY sparks excitement and contro- PAUL CONDYLIS airs comedy and most controversial figure on nighttime radio. versy on sports with the listeners at home. exclusive Hollywood interviews The talk -trend on radio is utterly fantastic! People are talking, talking, talking. But, most important of all, people are LISTENING! Conversation radio gives you an ear -conditioned audience, an ATTENTIVE audience that tunes in just tc LISTEN to News, Conversation, controversy, commentary, sports -and, your commercials! KABC Radio was the first total -News and conversation station in the nation (nearly 6 years ago) and is still speaking out with a more far-reaching, money- moving voice than any of its echoes. Our only record is a track record of satisfied advertisers who have found that an ATTENTIVE AUDIENCE IS A RESPONSIVE AUDIENCE THAT PRODUCES RESULTS! More advertisers use KABC Radio than any other station in Los Angeles.* There must be a reason. Let's talk about it. Call your local Katz Repre- sentative or contact KABC direct. KABC RADIO -An ABC Owned Radio Station.

*CREST MONITORING REPORT''

BREAKFAST CLUB with Don WILLIAM THOMAS, full -aime DICK WHITTINGTON, the top "wet" of Los Angeles radic McNeil has been a morning favorite financial editor reports 3 times draws listeners with his zany, daily show. for nearly 33 years on ABC. daily to an affluent audience.

THE NEWS AND CONVERSATION

STATION Of LOS ANGELES

I ALA wCLL.) notas an attentive and responsive audience and sells on "KABC Open Line'.'

gets first -hand ALLIN SLATE A SOUND BUY FOR SOUTHERN CALIFORNIA report from Sandy Kou fax. HERE'S HOW THE ALL -TALK SHOWS DO IT continued market, couldn't go much lower. But the tiger was soon nibbling at the market. A September Pulse gave the Switch to talk at WBBM Since then the sponsor has tripled its station, a daytimer broadcasting from WBBM budget and is expanding via ra- sunrise to sunset, a 2% market share. result of careful study dio elsewhere. Then came a six Pulse and later a One announcement in the "current" nine in November -December. show during the noon hour recently When CBS-owned WBBM Chicago Winning Formula Right now the sold 4,000 pairs of brand -name men's WACE is moving with such gusto made its basic format switch last Sep- tiger socks for a local retailer, WBBM re- that Mr. Ferry and his tribe are doing tember to become the "Talk of Chi- ported. Again the sponsor has in- cago," the move was both evolutionary a victory dance. creased his radio budget substantially sales have reached a and the result of basic policy decision "Our over -all the station said. station's 20 -year by management. record high for the The talk and information format "re- history; national sales have doubled; the Either way, it has paid off in both quires more people and more expensive May -June Pulse pegs us No. 2 in the business and audience, according to E. personnel," WBBM said. market and No. 1 adult and I've H. Shomo, CBS radio vice president ... Of hazards to consider by any station gotten a raise," Mr. Ferry exults. and manager WBBM. The general of thinking of going all talk, Mr. Schlosser "However, not everyone who calls in operating costs achieve this via the to warned that in getting into controversial on our programs is an 'intellectual'; talk route, however, are "substantially issues "you can't win them all and you many callers are average housewives higher," he admitted. leave yourself wide open to be accused and laborers who are just angry or "We felt it was time for a change to of favoring either side of the fence." enjoy trading insults," Mr. Ferry said. a new distinct program format in and WACE broadcasts The Joe Pyne city the of Chicago," he recalled. Confrontation 2-3 p.m. The station As explained by Leon Schlosser, pro- originates Jack Hurley's Viewpoint, a gram director, "we found that infor- phone program on local and national mation broadcasting for radio was a issues (9 -10 a.m.); Bill Maclver's Open natural extension because of the strong House, recipes and household hints news and public service image that (11 a.m.- noon); Dennis Richards, with WBBM radio has always had." phone discussions on controversial WBBM'S initial experiment in talk topics (3 -5 p.m.), and Jon David's programing began in 1963 with a one- sports phone show (5 -6 p.m.). hour nighttime telephone talk show, The phone shows are balanced by Conference Call. Then the station dis- Bill Maclver with news and music at covered a child authority, Dr. Freda 6 -9 a.m. and CBS Radio's Arthur God- Kehm, and she was added at 11:30 a.m. frey, 10-11 a.m. in a new vehicle, Call Dr. Kehm, that Costs rose because of the salaries also proved very popular. needed for higher- caliber performers The talk testing proved out so well (all four on- the -air men have been that WBBM finally made the basic move hired for talk); high telephone bills in September 1965 to "Talk of Chi- and the employment of a full -time cago" format for the 11:30 a.m. to sports man. The programing staff re- 11 p.m. period Monday-through -Fri- mained at four. day. A few months ago Saturday was Joe Pyne used to be 9 p.m. to mid- Climbing sales reflect advertiser made chiefly talk too. night man on KLAC Los Angeles, awareness of the ratings and loyalty There is much information and talk then he was shifted to from 6 to 10 that talk generates in the audience, Mr. in the pre -11:30 a.m. period but also a.m. and was an instant success. Ferry observes. some music and network variety fea- "If you're willing," he noted, "to tures like Arthur Godfrey and Art Link- give your personalities an extra vaca- letter. WACE finds there's a way tion when their nerves wear thin, you'll Sales are not only "excellent" now stay on top." That is, on top of the but significant audience gains also have to tame the talk tiger talk tiger instead of inside. been scored, WBBM reported. Based on the latest Pulse wanes research de- When Richard R. Ferry Jr., general KILN turned partment claims, the "Talk of Chicago" manager of WACE Chicopee, Mass., toward talk is first in total adults (18 and up) Mon- changed from pop music to talk on day -Friday 10 a.m. to 4 p.m. and also June 7, 1965, he caught a tiger by the first with debate format first in women (18 -49) for that period. tail. WBBM is second in the Monday-Friday He lost an $1,800 advertiser; had to The first talk program that KTLN 12 noon -6 p.m. period, up 40% over fire a salesman who wouldn't sell "a Denver broadcast was called Contro- a year ago, the station contends. lot of yak," saw his costs rise 15 %; versy. The station started it in 1958. The 8 -11 p.m. period now featuring experienced blistering criticism from It was programed from 8 to 11 p.m., Jerry Williams, formerly controversial some listeners, and found his on -the -air Sunday with the news director of the conversationalist with WMEX Boston, personalities suffering from incipient station as moderator. It's still on the has jumped from No. 8 to No. 2 in "battle fatigue." air. total adults, WBBM claims. Mr. Ferry himself, he admits, be- The station's real entry into talk came One of talk radio's best sales stories came a trifle shaky inside, though he about five years later, in January 1963, at WBBM is that of Miracle White, a maintained an unflappable exterior for when Joe Finan, KTLN program mana- new national product by Water Spe- the sake of his crew. ger, who was doing a morning show, cialities Co., Chicago, which was One consolation was that WACE, began taking a few calls from people launched in early 1964 with exclusive holding seventh place in the eight - who wanted to express an opinion or full sponsorship of Call Dr. Kehm. station Springfield- Chicopee- Holyoke discuss a particular matter. Gradually

86 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 You say KMOX Radio says KMOX in St. Louis and all the CBS fly is Owned radio stations keep talking. you faster, talk cheap. To keep people involved. It's only friendlier, quieter, Airlines aren't just selling transporta- common sense. and more often than tion anymore. They're zeroed in Now it's more than just common any other airline? on service and convenience. And their sense. A new research study, Mike and profit charts are climbing higher Mike, gives you down -to -earth facts than ever. and figures that show exactly how One reason could be that airline media much more attention people pay to people are right on course when it talk stations ... Audience Involvement comes to spending their $75 million - Radio. Make us prove it. Send for a a -year advertising budget. They copy and convince yourself of the schedule a big hunk of their money simple truth. for the kind of radio stations people Talk is cheap. really listen to. THE CBS OWNED RADIO STATIONS Here's how they chart it. Which is Audience Involvement Radio. wens New York, want Chicago, wuu more likely to hold a person's Philadelphia, 'sect Boston, etoe Sc. Louis, ese Los Angeles, RCM San Francisco. attention: good talk or some back- Represented by CBS Radio Spot Sales. ground music? That's why News/ Talk /Information stations like HERE'S HOW THE ALL -TALK SHOWS DO IT continued program talk it takes a completely aware, articulate and intelligent staff- from the telephone receptionist to the the discussion part of the program was cision that talk should be our basic talk personalities themselves-and that increased in length to an hour and later format we must go with it completely costs money." due to its popularity, was to by devoting our entire expanded broadcast day "The dangerous side of the talk two and then to three hours. to discussion. The transition has been business is self- evident," Mr. Millan Many people very smooth due the -by who could not join in to step -step noted, "since even with tape delay the discussions in method by which we undertook it." the morning asked many things can get on the air which the station to program similar a show cause ulcers." Sponsors become very in the evening. KTLN management felt WTAK finds audience likes much involved in discussion of the there was a need for this kind of pro- programing either with their own cus- gram so it started Denver P.M. in May controversial talk format tomers or with the station when the 1964. It was gradually expanded and controversy heats up, he said. now is heard from 7:30 p.m. to midnight. Detroit's "conversation station," A large market of at least 500,000 WTAK Garden City, Mich., got that way is Over a period of several years, KTLN people required for all -talk to suc- simply because of the fleshed out its programing with other audience demand ceed, Mr. Milian believes. for talk radio, not because of any uni- talk shows. Some are question and an- One typical local success is the West- swer programs such as Housecall, which land Shopping Center account, Mr. features a doctor responding to listener's Milian reported. Westland is owned by medical questions. Another is At Your Detroit's big department store, J. L. Service, which has a recognized au- Hudson Co., and it was having trouble thority on a particular subject to an- with tenants who lease the lower level swer questions. Sportsline is a discus- of Westland. The WTAK campaign, us- sion of sports questions fielded by the ing both humor and straight copy based station's sports director and his guests. on the theme of "When you shop West- In a different vein are KTLN's total land Center, shop 'downstairs' too!" news and information programing such Helped to jump traffic 17 %, brought a as Denver this Morning and Denver WTAK renewal and also demands by this Afternoon. Also programed are "upstairs" tenants for their own promo- straight discussion shows such as Night - tion as well. line (from midnight to 6 a.m.), Feed- Another case is that of a WTAK cam- back and Denver P.M. paign using humor to help a bagel KTLN recently extended its talk to factory crack the gentile market. New include Saturday and the major part of to radio, Samuel Ambender's Detroit Sunday. Thus the station now is virtu- Bagel Factory renewed for a year after ally all talk. the initial test. "The response was tre- KTLN general manager Richard B. mendous, overwhelming," Mr. Am- Wheeler explains the personality bender told wTAK. changes necessary: "We needed per- Long John Nebel and his provocative sonalities who were well- educated, all -night sessions on WNBC New York A listener is a listener, versed in current affairs and who had take up discussion of nearly every- an interest in local problems." thing. not a set in use, at KTRH The change to talk brought KTLN primarily a new audience. The latest The audience is larger, sales have studies show that talk "has brought lateral decision on the part of owner- us never been station is po- higher quality audiences," ship or management. The total talk better, the a says Mr. tent force in the community. Those Wheeler. The format began last January 3. average age has increased facts spell out what has happened at from about 27 to 34. Up until that time WTAK (formerly wEan) had been part music and part KTRH Houston since the station went "Our local billing has increased ma- to a news -talk -information format terially," conversation. "We didn't change just says Mr. Wheeler, "because two- and -a -half years ago. the advertisers found that they could for economic reasons," according to get better results than on music sta- Dave Milian, general manager. From an `old-line CBS station" KTRH tions. National billing has also increased A daytime -only station, WTAK en- found it had become a success "even materially with our increased ratings compasses three basic areas of talk: before we really realized it," says Frank and the interest in talk programing to- controversy, service and news- informa- Stewart, general manager. Under its day." tion. Some syndicated material is used old format, KTRH was "dead last" in the The hazard of making the change each day, including The Joe Pyne Show, ratings, now it's second or third, de- on the ratings report, he says. to talk was very real for KTLN. When The Barry Farber Show and Heloise. pending Feedback was first broadcast in 1963, The Farber program is new from WOR Since the new format began, com- station management was afraid that a New York while the others are nation- mercial rates have gone up four times discussion program would turn over its ally available vehicles. WTAK has its and a fifth increase will be effective audience completely and that it would own strong local air personalities too. July 1. Starting with January, itself a have to be won back again when music Already WTAK has enjoyed improved record month for KTRH, each successive programing was resumed. This ap- positions in both audience ratings and month has set another record and parently didn't happen as extensively as sponsor acceptance, Mr. Milian re- topped its predecessor. was thought. ported. The station has gained the "respect As KTLN has increased its talk seg- However, Mr. Milian continued, "let of civic and business leaders," Mr. ments, it found the audience to be there be no illusions concerning talk Stewart feels. "Instead of just thinking more loyal. Explains station manager programing. It is expensive, demand- of newspaper editors, they also think Wheeler: "We believe that with the de- ing, dangerous and unpredictable. To of us. They're asking each other: 'Have

88 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 H artwest talks ratings

TWO OF THE HARDEST TALKING TWO OF THE LONGEST RUNNING TWO OF THE STRONGEST PULLING

TALK PROGRAMb to build high ratings and sales - in your market two of the exciting programs produced for broadcasters by

HARTWEST... the talk of the town in New York City; Muleshoe, Texas; Los Angeles; Tuscaloosa.; Miami, Oklahoma and Miami, Florida ...Joe Pyne has been bought by well over 200 stations throughtout the United States and Canada... Joe Pine the renewal rate is over 95%. Stations carrying the exciting program consistently report increased ratings with Pyne, plus fantastic telephone and mail response. The Joe Pyne Show has proved compatible with all formats, including: good music, contemporary music, top 40, country and western, middle of the road, talk, news, sports... Because, audiences may agree or disagree with him but they can't turn him off.

He can turn on a sales and rating success program for your market produced by HARTWEST. A pioneer among talk broadcasters, Barry Gray holds a host of radio "firsts" - He has "talked up" more than 20,000 interview hours. Gray He has captured, and held, the largest evening radio Barri audience in the nation's largest city- New York. He has interviewed more guests than anyone else on the air - 30.000 over the course of 19 years. Barry Gray delivers, to his audience, in depth, the "greats" of the world, such as- Vice -President Hubert Humphrey, Senator Robert E Kennedy, Berlin's Willie Brandt, India's Mrs. Nehru, The Rockefellers and the Roosevelts ... as well as the near greats and the notorious.

And, now, at last, this best -rated talk show is ready for your market from HARTWEST. Hariwest laits ratings success

With Joe 6 Pyne Latest rating figures for In it's first month on WNBC, New York, The Barry Gray Show in the The Joe Pyne Show doubled the stations New York market show 50 % more than rating in its morning time period. #2 station and more than the combined ratings of the next three stations. A station in a 4- station market in Virginia reported jumping from third CORONET MAGAZINE with 17% to first with 56% after calls Barry Gray "the man who programming the series from launched the 'talk' shows." 1:00 to 2:00 F M.

LOOK MAGAZINE Other stations have said: calls The Barry Gray Show "the best "We went from last place in the market in the business." to a tie for first in three weeks ... " "tops in the market with a 33% share, a THE NEW YORKER -John Lardner, 50 % lead over the #2 station ... " "There is an eloquence and an easy confidence in Mr. Gray's talk ...The Gray formula has the special flavor, the colorful two -rings- from -the -bull's -eye

quality, that I have associated with the work of this interviewer ever since I began to follow it, several years ago." HARTWEST TELEVISION, INC. gives you the power and rating

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CALL HART WESTand let's talk Facts and Figures on Barry Gray and Joe Pyne - Hartwest, the source for higher ratings and bigger and better audiences for your station.

HARTWEST Productions, Inc. 65 W. 54th Street, New York, NY JU 6 -7272 HERE'S HOW THE ALL -TALK SHOWS DO IT continued regular disk jockeys working for it in the music days, maintains a staff of about eight or nine on -air conversation- KTRHÌ' you talked to the papers and " conversation. The conversation is of alists. Look Around First Before starting the people -to-people kind rather than According to Mr. Hoberman, the a talk station Mr. Stewart advises an a lecture or talk -to approach. Dis- rise in the station's cost of production "to some airplane tickets operator get seminating the talk for the station is was "sizeable," increasing "well over and visit a half dozen" all -talk stations. a lineup of distinctive and strongly 100%." And while the conversational Such visits, he feels, probably saved him opinionated personalities. change took place all at once, the sta- a year of mistakes and "I wouldn't ven- its This has been programing format tion also was gradually changing its ture how much money." 1960. since August news operation. It switched its traffic The talk- news -information format can "What we did in the middle of 1960," time format to three solid hours of make you "absolutely unique" in a ABC Vice President and sta- explains news both between 6 a.m. and 9 a.m. market and gives a station "instant tion General Manager Ben Hoberman, and between 4 p.m. and 7 p.m. KABC image," Mr. Stewart says. long, "is take a good, hard, objective now claims to have the biggest local But an aggressive well -informed news figure look at ourselves and tried to radio news operation in the West, with and programing staff isn't the easiest out where we belonged in the spectrum a staff of more than 20 writers, mobile In switching to thing to find, he adds. of the market. We realized that talk was reporters and on- the -air KTRH contract per- the format, had to get almost an area that was not being filled." formers. personnel. It 54- 100% new now has a There was no dramatic reaction from Special Image Mr. Hoberman feels with 27 on -air man programing staff, that one of talk's most important ad- voices and 10 newsmen. Prior to going vantages is that it has given KABC a eight and talk, it had an on -air staff of unique image, "totally different from newsmen. three any other station in the market." It isn't Newsmen sports announcers, and the kind of format that a lot of stations Mr. Stewart feels, "adapt very well to can do in one market, he points out. a talk while the 'real hard -core format He contends that a preponderance disk jockey' doesn't." of old -age listeners -the complaint most The increased staff has meant in- often voiced by advertisers about talk creased operating costs. stations-have not been attracted to KTRH is all talk Monday through KABC. Certain kinds of talk appeal to Saturday goes to religious activi- and older adults, he claims, and other kinds ties and music on Sunday simply be- will attract younger adults. KABC'S type of and cause of the limitations staff of talk, apparently, has greater meaning ideas. for the silver than for the golden an- Begin with Show KTRH Farm The niversary set. schedule starts 5 -6:45 a.m. daily from It's not a case of blind love with Ben with a farm show and a "good farm Hoberman and talk radio. He sees the who doesn't play records or director pitfalls. To stations contemplating a U. S. read Department of Agriculture switch from music to talk, he has some bulletins; from 6:45 -8:15 a.m. and 4 -7 advice wrought from experience. "The -weather -sports blocks. John A. Gambling, son of John Gam- p.m. it's the news chances are you will be throwing away An hour in the morning is devoted bling, blends conversation, traffic reports and news at the beginning of everything you have built up until to Tradio, a modern version of the now," he offers. is an of news WOR New York's broadcast day. swap shop. There hour Ben Hoberman is convinced there 1 From 1 -2 p.m. from noon to p.m. listeners once KABC switched from mu- will be a lot more stations doing talk Goes, which "has charm it's Anything sic to conversation. in the future. "They'll do it for the format." It's a because it has no Adult Appeal But a drastic change same reason we did," he says. "They World from 2 -3 p.m., Woman's runs in the demographics of the audience have to separate themselves from their guests in a running battle of featuring listening to new KABC format was competition." Ask the Ex- the the sexes. From 3-4 p.m. evidenced. While the results of the new talk pert is carried, and Mr. Stewart recalls "We ended up with an audience that identification can't be assured in KABC's funniest show in the series was the was 98% or 99% adult at any given case, at least, they seemed to have paid the Vice Squad." "Ask moment," Mr. Hoberman says. "We off. Comments station manager Hober- male- oriented infor- In the evening have nothing for children and admit we man: "Talk has given the station a and call -in shows are mation, interview have nothing for them. We're probably reputation and prestige it never enjoyed with a one -hour call -in sports featured heaviest in the 25 -to-45 age group." before. This was exactly what we were show from 10 -11 p.m. And as the people on the outside after when we made the change." With a talk format commercials are listening in changed so, too, did the in the foreground because you have to people at the station. "All the on- the -air listen to the station. "I don't think Pyne's success in talk personnel changed," Mr. Hoberman you can imagine background talk," Mr. recalls, "because the people who had Stewart says, "it's either leave it on or led KLAC into the format been with us were all disk jockeys. You turn it off. With this format a listener just can't take a telephone and put it One of talk radio's most recent and is a listener-not a set in use." in front of a disk jockey and have least equivocal converts is KLAC Los An- him conduct a telephone opinion show. geles. Last February the Metromedia News and conversation are It involves a talent that not a lot of Inc. -owned station began a 24- hour -a- people have. The talent is simple to day, seven- days -a -week telephone -talk popular KABC combination describe and hard to find: that is you've format. It calls its programing "two - got to come up with somebody who way radio." KABC Los Angeles sells only two knows a little bit about a lot of things." Two-way radio at KLAC actually be- program ingredients, news -in -depth and Overall, KABC, which had about six gan last October with Joe Pyne, perhaps

(TALK RADIO: A SPECIAL REPORT) 93 HERE'S HOW THE ALL -TALK SHOWS DO IT continued KLAC augments its two -way radio programing with what it terms "free- form" news and newsmaker calls. The radio's most controversial, flamboyant, tion has picked up about 30% more station has no regularly scheduled practiced and successful talker. (His than local advertising since the change newscasts between 10 a.m. and 4 p.m. talk shows on KLAC are now syndicated went into effect. Whenever news happens -whether it be to WNBC New York and about 165 other But seemingly there's more to KLAC'S a bulletin or a completely new story or stations across the country.) Joe Pyne sales story than percentages can tell. a development in an already reported used to be a 9 p.m. to midnight man. "We have found from our experience," story, the station's news department has Then KLAC Vice President and Gen- notes station manager Jack Thayer, control of the show in progress. drastic "that we now a eral Manager Jack Thayer did a have more attentive Since talk replaced music on the sta- thing: He meddled with success. Joe audience." tion, KLAC has added two people to its Pyne was shifted to 6 -10 a.m., a time Mr. Thayer says that KLAC'S aggre- news staff, plus two copy boys who when gate rating increase there was a serious doubt as to since the coming of help make the newsmaker calls. The whether anyone would listen to him, talk has taken from about the station radio station now numbers 12 people in much less make a phone call. 10th in the 15th bother to market -as low as in its news department including a news But Mr. Pyne had instant success, some areas -to an overall third or director. prompting KLAC to become a full -time fourth position. conversational station. "We're very strong in the morning. Before going this route, KLAC was a KNX reaches sales peak middle-of- the-road, 'personality-type station. Cooking show boosts sales on wings of talk format Explains Mr. Thayer: "Radio stations today are becoming so specific in In 1962, chef Mike Roy joined In the mid -fifties, radio stations de- their broadcasting formats that not to KNx Los Angeles as the cooking pending on full -time network pro- have an individual identity in a mar- expert for the station. He had graming were hurt seriously by the ket, especially in a market as large as just come off of a long career as collapse of radio drama. KNx Los An- Los Angeles, with as many AM stations a performing chef on television. geles was the point of origination for as it has, would be disaster." His half -hour talk program, At CBS from the West Coast; thus the evo- Missing Audience "A rock 'n' roll Your Service with Chef Mike lution of radio programing affected it station," points out Mr. Thayer, "may Roy, has produced one of KNX'S more than most stations. have a tremendous audience and be best sales stories. In 1958, KNx began broadcasting number one but there's a great deal of Inglehoffer's Mustard and Dixie This is Los Angeles, with George Walsh, the audience the advertiser feels he's Fry are made by the Prepared a telephone- oriented show during which missing." Products Co., Pasadena. Using Mr. Walsh called newsmakers and key When making the switchover to talk the Mike Roy program as their news sources and interviewed them programing, KLAC did another unusual only advertising medium, Dixie while on the air. thing: it fitted all of its former disk Fry is said to have increased its Opinion Please, which began in 1959, jockeys into the new format. sales in Los Angeles for the first was believed to be the market's first talk "We called them all in," recalls Jack quarter of 1966, 15% over a program heard during evening hours. Thayer, "and asked them basically to be comparable first quarter in 1965. Story line, with Ralph Story, was de- truthful, that if they didn't know the Inglehoffer's Mustard, again ad- veloped in 1959, beginning for an hour answers they were to tell the audience vertised only on chef Roy's pro- and a half on weekdays, eventually ex- that they didn't know or hadn't formed gram in Southern California, panding to a full four hours. an opinion, but would look into the garnered an impressive 34% in- A New Audience Since the change- question." crease during the same period. over in programing concepts, beginning But the conversion of disk jockeys in 1959, KNX has shown a gradual to radio conversationalists had many changeover in audience, with, it's more ramifications. KLAC had to turn have a weak point around noon and claimed, "ratings that reflect the growth its music library into a reading room pick up again in the early and late eve- of the new talk format." and also found it necessary to stock it ning," he observes. According to the station, its sales with about 30 leading periodicals. Now When a listener calls asking about, say record has increased every year, with all the former disk jockeys, who have Medicare, the show's producer, who will gross sales now higher than at any pre- switched their reading habits from Bill- screen the call before passing it on to vious time in KNX'S history. board to New Republic, spend hours the personality (even then it will be on At KNx, news, sports and programing of research in the reading room before a five -second delay) may say, "We're divisions have been combined "into a and sometimes after broadcasts. conducting a survey at the station. Do unified force in operation." Thus the Business Up According to the sta- you mind telling us how old you are ?" station has 40 people directly concerned tion, audience and sales reactions to the If the answer comes back something with on- the -air material. programing changeover have been both like, "72 years old," the producer will Overall -increased staff being only a immediate and highly encouraging. Jack add, after referring to a nearby file: part answer-the station points out that Thayer says there's been about "a "We suggest you call the social se- "programing costs have risen enormous- 100% improvement in sales since we curity office. The man to talk to is Mr. ly" since it first went talk. However, made the change," as compared to the Johnson. His number is Orange 5- it's stressed, "rising profits have ab- first quarter of last year. National ad- 4231. It may be 20 minutes before you sorbed the increased expenditures." vertisers apparently have recognized the can get on the air and we don't want Still, it's estimated that xxx's production advantages of the talk format first, espe- to hold you up." costs have soared 66% since 1960. cially being aware of the Pyne success. Age Group Control With such Nobody at the station, though, thinks Local sales have been slower to re- tactics, KLAC claims that it has been the price was too much to pay for talk spond, tied down by a "let's wait six able to keep more than 50% of its programing. Frank Goerg, KNx pro- months and see what happens" attitude. listeners focused in the 18 to 49 age gram director, cites three distinct ad- Overall, national advertising at the sta- group. vantages of talk. "First," he says, "there

94 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 WHO'S TALKING ABOUT WNAC TALKING RADIO?

Y &R's Whisper Jet Set, BBDO's Unswitchabtes, McCann's Tigers ... and everyone else who wants to talk to Bostonians! And what's got Madison Avenue so keen for WNAC? Put your product or service aboard and they'll buy A refreshing and revolutionary talk format that actually that, too! integrates radio into the community. You want to talk on WNAC? Call a WNAC -RKO Radio representative ... at LO 4 -8000, in New York. If you Unlike ordinary talk programs, WNAC's unique want to put it in writing, the address is: Companion Radio has listeners doing the bulk of the National Sales 1440 Broadway, New York, New York talking its personalities serving as listening hosts! ... 10019

WNAC's Companion Radio has given the medium the WNAC RADIO 68 21 Brookline Avenue, Boston, Massachusetts 02115 voice that's been missing - the listener's. It's a great idea - and Bostonians have bought it. Your RKO General Station in Boston

BROADCASTING, June 27, 1966 95 HERE'S HOW THE ALL -TALK SHOWS DO IT continued vin says, if a program works somewhere else, there's no guarantee it'll work in Miami, but it might be worth a try. is a believability of product and of pro- months, maybe a year in mistakes." gram content. Second, there is more Ready to Act When the study tour public service, which we feel is a greater was over, WKAT had an idea of which New York seems to like fulfillment of our broadcast license. way to go and it established its sound Third, talk programing tends to increase of live and syndicated shows. "We WNBC's switch to talk listenership as people come to use our make no bones about it," Mr. Levin brand of radio as an open forum for says, "we stole some of the best shows In March 1964, wNsc New York, community affairs and events." in the country from other stations." began pulling the plugs on its record Danger, too With all of this honey, The move to a talk operation has not turntables, gradually silencing a popu- talk programing still has its taste of the been cheap for WKAT where program lar music format and turning to conver- bitter. Says Mr. Goerg about the dis- costs have just about doubled. But the sation programing. advantages of talk on radio: "There is overall sales picture is "phenomenally Previously casting about for a new a monotony, the sameness of topics and ahead" of anything the station had ever identity the station had tried inter- the tendency to allow a subject to con- recorded. The first quarter of 1966 spersing country & western numbers tinue beyond its listenable limit." showed the best gross in the station's between popular tunes. George Skin- KNX officials feel there are five out- 29 -year history. ner, who had served the Katz Agency standing hazards ready to confound the The WKAT programing department as a programing consultant, found this new talk station. It lists them as follows: now has 41 people with 12 of them on eclectic approach in force when he ar- Creating a format of substance the air. In addition the station has a rived on the scene as station manager with a man incapable of handling the nine -man news department. in 1963. subject matter. Unlike many talk operators, Mr. Levin Before long his order was "talk" Hiring a creative man with genuine feels there are many good disk jockeys with the emphasis on telephone shows. talent who cannot handle long periods who fill the bill. Program hosts were encouraged to ex- of talk. The talk format has given WKAT "an press their own opinions and they were Not enough operational engineers unduplicated sales story and a direct soon doing so with a vengeance. on the staff. line of communication with the audi- Brad Crandall, itinerant radio and ad- Talking about a subject instead of ence," he says. Since going to talk, vertising man, was brought in from a looking into a subject. Mr. Levin finds he gets a lot more calls Toronto talk assignment at CKEY to do Going ahead with a talk format from listeners, "who don't know me his outspoken stuff on a nighttime without the necessary production staff at all" with tips, comments, ideas and phone interview show and was quickly to beef it up. gripes. The audience feels it's part of controversial and successful. Former Still, KNX is confident that any mar- the station. opera singer Mimi Benzell was hired ket in the U. S. can support a talk pro- A Team Task Much of the respon- for an afternoon interview program gram or a talk station, providing the sibility for success must rest with the and sports expert Bill Mazur came in management and the on -air staffers have staff, he feels. for early evening over-the -phone sports enough imagination to see what is avail- The schedule, he says, is planned a talk. The morning man was and is able and meaningful for the local popu- month in advance. There are daily Big Wilson who, "very occasionally," lation. meetings to go over it again in at- will spin a record. tempts to stay on top of the news to Added to these early WNBC talkers "anticipate what people are talking have been the syndicated Joe Pyne; Switch from music, news about and get to them first." Sterling Yates, who hosts Fortune WKAT's program lineup includes the Phone, a telephone participation game boosts WKAT's audience morning and afternoon news sections; show with cash and other prizes; Long Tradio, the updated swap shop; the John Nebel with evening and late -night In the spring of 1965 wtcAr Miami Talk of Miami, which brings "two sides talk shows, and Lee Leonard for "light Beach was programing middle-of -the- together and let them scream "; the conversation" over the phone in the road music that everyone loved "except Mayor's Beef Session, with mayors from afternoon. the people. It was not a particularly the communities in the WKAT market WNBC's talk changeover was made in commercial sound." Then the move to answering listeners' questions; At Your several stages and was accomplished a talk -information format began. Service, featuring experts in a field who within six months. From a rating that ran "no worse" field questions from the listeners. Station manager Skinner says 1965 than eighth or "no better" than sixth, Mr. Levin feels WKAT has something billings moved well ahead of the previ- the station reports Mediastat puts them unique in its Young Miami Speaks, ous year's sales with some months run- 4 -5 fourth overall for the week and second a p.m. program covering a different ning as much as 50% ahead. WNBC, in the market between 10 a.m. and topic each day and handled by a differ- which had been Pulse -rated at tenth or 4 p.m. ent teen-age panel daily. eleventh place in New York radio prior WKAT began moving into talk on an Although the show is done by kids, to the change found itself in fifth posi- hour -by -hour basis, Sidney Levin, gen- it is not aimed at the teen -agers, he tion in the latest Pulse report. adds. "It's really adults getting the eral manager, notes. It began with 1 -2 Mr. Skinner says the complexity of word on what the kids p.m., expanded to 12 -2 p.m., then 11 think." the New York market slows down a.m.-2 p.m., then news blocks were The program requires the services of audience reaction to a format change, added on either end and it spread to a fulltime producer, who has been that the station is just beginning to en- 9 a.m.-5 p.m. Today it's all talk. "affectionately dubbed the 'baby sit- joy audience gains. Higher sales pre- Taking advantage of other stations' ter'" since he must deal with the many cede rating advances, he explains, be- success and mistakes, Mr. Levin sent subgroups of the 80- member Youth cause agencies recognize the "reten- his program director, Bill Smith, on a Advisory Panel. This panel, which tion value" of conversation format and three -week trip to 13 markets where changes yearly, actually guides the will buy it in advance of the ratings. workings talk was already established. The trip, of the series. Operating costs at WNBC are up ap- Mr. Levin says, "saved us at least six Always open to new ideas, Mr. Le- proximately 30% according to Mr. 96 (TALK RADIO: A REPORT) SPECIAL BROADCASTING, lune 27, 1966 Skinner, because of the new talent and accent is on books and authors); Jack dio New York, a compendium of news, production expense involved in a talk O'Brian (provocative discussions with interviews and public service announce- format. well -known guests); Fay Henle (tips on ments. WNBC prevents callers on its tele- everyday finance for the American The strength of talk programs, ac- phone shows from identifying them- household); Walter Kiernan (out- cording to Robert Smith, vice president selves for three reasons: to eliminate spoken editorializing by a well -known and station manager of WOR, is in egocentrics who want to hear their own newsman); Barry Farber (in-depth their appeal to a large segment of the names on the air, as protection against interviews over a broad spectrum of public with superior purchasing power. impersonators, and to encourage candid topics); Jean Shepherd (imaginative Mr. Smith notes talk programing comment. story-telling that appeals particularly to is costly in terms of salaries paid to the Mr. Skinner describes the audience the youth); Tex McCrary (discussion large number of on- the -air personalities, participation concept as a "sort of tele- of arts and politics). but WOR has found this to be a worth- phone Russian roulette" that takes a WOR is heavily news -oriented. It while expenditure. He added this note lot of talent to play. maintains a staff of 23 newsmen to of caution: gather, write and broadcast 15- minute "Talk programs must maintain audi- news programs every hour on the air. In ence interest; talk for talk's sake is Successful talk format addition, from 4 -6 p.m., it carries Ra- not enough." at WOR for 20 years

WOR New York, is a pioneer "talk" station, having introduced this format more than 20 years ago. The station maintains it is "the largest grossing radio outlet in the country" and has been at or near the top of the New York ratings race consistently over the years. Approximately 95% of its broadcast time is devoted to talk. The exceptions: Records are played occasionally during the John Gambling early morning program; broadcasts of the Metropoli- tan Opera and the New York Phil- harmonic are carried on Saturday and Sunday respectively in season, and the Martin Block record program is carried for approximately three hours each Saturday and Sunday. The WOR formula is to provide talk over a wide range of interests. The station begins its broadcasts with John A. Gambling, who is continuing a tradition begun 41 years ago by his father, John Gambling. The program blends light- hearted conversation with traffic in -depth "TALK" reports and news, in- RADIO cluding the station's regular 15- minute reports on the hour. This is a seven- in clay -a -week program running about Omaha is exclusively three and a half -hours a day. It often has a waiting list of prospective sponsors. Wox's team of personalities and newsmen extend the talk formula up to midnight. WoR's programing staff totals 50 KBON individuals of whom 30 are on -the- air personnel. One of the long -running shows is the daily, 55- minute program featuring In the big, bustling Omaha market KBON is the only thing Martha Deane. Miss Deane interviews on the dial that's different. Yes, KBON has stopped the music leading statesmen, authors, actors and in favor of more provocative "get- together" radio. This other new names in the news. There have KBON format means that more listeners really hear your been three Martha Deanes, and the commercial messages. It's no idle boast that KBON People current name -holder is Mrs. Marian Know What's Going On. Young Taylor, who has held the assignment for 25 years. Other personalities in the won talk corral are Peter Lind Hayes and Mary Healy (chit -chat and interviews); The KBON 1490 OMAHA McCann (their specialty is food and ABC Network eating places); The Fitzgeralds (the National Representatives: Advertising Time Sales Kansas City Area: Midwest Time Sales BRDADCASTIN9, June 27. 1908 97 HERE'S HOW THE ALL -TALK SHOWS DO IT continued on the answer, only dwells on it long enough to indicate that sales have been good, with "a good chunk of the day" WCAU finds listeners KCBS started down talk having been sold out for the last six months. to its talk attentive path back in the '30's There are 30 people in the KCBS programing department implementing its talk format. Its news department al- The network comes up with some KCBS San Francisco claims to be ways has been large. It now numbers fine programing but it's not a great deal one of the pioneer talk stations. The 12 people, a 25% increase over that of help in building an individual sta- CBS -owned station says it has been of several years ago. tion's position in a large market. in the talk format business since the As the personnel numbers would in- thirties. But -fifties That's the opinion of WCAU Phila- until the mid xcss, dicate the station's operating costs are of course, was heavily programed by the delphia, one of the CBS -owned sta- on the rise. Since 1955 Kcss's total CBS network. When network service tions. cost of operation has gone up about Six years ago WCAU was carrying the gradually declined, the station made 40 %. the transition to local talk programing. network 40 minutes out of every hour. Have the results been worth the costs? In 1959, KCBS started Viewpoint, The programs were "very important," Kass believes that only through a talk said to be San Francisco's first phone says Mike Grant, program director, - format can a radio station become "the in show. Over has fol- but the station was unable to compete the years it been center of its community." with the independent music and news lowed by other talk show concepts. In stations. "We felt it was necessary to May, for example, KCBS started a night- If talk radio has these advantages, develop our own individualistic format." among others, it also has its disadvantages. Koss costs more to operate. Its Gained Stature Since the move talk type of programing needs a larger, to talk, WCAU has come from fifth up more experienced staff than a record - or sixth in the market to a "very playing station. healthy third," Mr. Grant says, and a King series offered large majority of the audience are new Few Changes Koss never made listeners. The audience, once it gets King Features Syndicate is any radical changes to the talk format. hooked on a talk station, is "harder placing its fourth radio series in It had been doing talk all along. Yet to steal than any other kind of audi- syndication over the period of a station officials realize there are hazards ence," he adds. year. KFS reported last week it involved in adopting a talk format. Talk, However, it's not easy to had signed the comedy team of it's emphasized, "requires a care- get the ful big audience. Getting to be number Marty Allen and Steve Rossi to selection of personnel who can field one with a talk format, Mr. Grant feels, star in a one -minute, five -a -week many topics without seeming dull, over- is "more difficult and more of a long series, which will be offered to ly intellectual, or didactic." haul" than with any type of music radio stations for a September What is the type talk programing and news operation. start. KFS began its radio syndi- xcss does? There are basically two The talk format has meant a $50,000 cation operation a year ago, and types of talk programing in San Fran- increase in operating costs, but it has since that time has been produc- cisco. The CBS station's chief competi- not meant any major change in staff ing and selling Here's Heloise, tor broadcasts about nine hours a day size. WCAU has 12 employees in the Starscope and Sports Shorts. of listener -personality conversation. program department; 10 permanent on- KCBS, on the other hand, does very lit- air personalities; three outside person- tle listener -personality conversation. Its alities and a news staff made up of nine emphasis is on bringing famous, knowl- members. edgeable guests from all fields to discuss time game show that the station reports their specialities with listeners. The sta- A responsibility on the staff, Mr. is getting 12,000 calls an hour. tion, for example, has a program about Grant says, is to see that they or the station do not take themselves too ser- What is talk's effect on audiences as raising children, programs on garden- iously. "While acknowledging the re- far as Koss is concerned? Says a sta- ing, a game show, sports commentaries, editorials and a swap -shop, among sponsibility in reporting on a variety tion spokesman: "In a market whose feels this of subjects, do not let yourself fall into music audience is split approximately others. It that type of talk the trap of becoming a be -all and know- 25 different ways, KCBS's talk has natu- programing "is decidedly more ambitious the all, spouting pedagogic profundities in- rally resulted in substantial compara- than other knid," and also "is stead of programs." tive audiences. Recent ratings (subject decidedly more interesting and decided- to qualifications) ly more effective for our advertisers." The talk format, as opposed to the show us in number background music format, creates a one, two and three positions during more attentive listening atmosphere many parts of the day and year. for advertisers, swat: feels and a good "Demographically," he continues, Talk proves answer to talk station can really deliver com- "our audience is made up almost en- mercials with strong impact. This is tirely of adults. Our research shows, ad- KGO's search for format reflected in WCAU'S case with increased ditionally, that these adults are generally more affluent than a cross-section billings which are up 28% in the past When Don Curran was given the as- of the general population." three years. signment of running Kco San Francisco WCAU perhaps differs slightly from Apparently these are participating in December 1962, the station's image other talk operations since listeners can adults, too, for KCBS says it recorded was that of a fine electronic facility phone in their questions and comments 75,000 telephone calls placed to its (50kw, 810 on the dial) with soft to virtually every show, including the programs during the last week in May. ratings. Indeed, Imo ranked number three -hour news report, Evening Edition. Response Good Can this audience eight in the market in the November/ Nine shows on the daily schedule are response be translated into advertiser December 1962 six- county Pulse. The open to call -ins. response? The station does not elaborate station's programing format at the time

98 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 was middle -of-the -road background mu- rating structure at xoo, Mr. Curran allow the listener to advertise unusual sic hosted by staff announcers. This claims, still has been considerable. He items for sale or trade at no cost. policy was backed by approximately points out that the February/March To keep this programing format two hours of evangelical religious pro - nine -county Bay Area Pulse shows xco operating at top efficiency, two employs praming each weekday evening. Satur- to be the fourth station in the market. 23 people in its program department. days and Sundays were virtually filled Says Mr. Curran: "The demo- Of this total, 18 are on -the-air person- with solid commercial religious broad- graphics for a talk format are certainly alities. In the news department, the sta- casts. attractive from an advertiser's point of tion has a complement of 10 people to "It was obvious," says Mr. Curran, view as the great preponderance of the keep it abreast of happenings. Obvi- now vice president and general manager audience is adult men and women." ously, the station's total operating costs of the station, "that to succeed in the Koo's type of talk programing is have gone up since pre -talk days. By highly competitive San Francisco mar- called news and conversation. It con- how much? Don Curran's very exact ket xco had to choose a new program- sists of nine hours a day of news, answer: 36.6 %. nine hours a day of telephone talk ing direction. We noticed there was no Don Curran has a concluding word conversation shows, a one -hour game outstanding radio news operation in the of caution for stations contemplating show and a two -hour remote inter- market. Also, xoo had the only tele- a switch to conversational programing. view show. Koo has followed the phone talk conversation -type show on- "Don't underestimate the responsibili- philosophy of taking the station to the -air with Les Crane from the 'hun- ties," he says, "incurred in terms of ad- the gry i' night club. This program had a people by the technique of every hering to the fairness doctrine." He also day remoting at least five- and -a -half- 12% share of audience for xco at warns against underestimation of the hours of its programing (a three- and -a- 11:30 p.m., the highest share of audi- costs involved and lack of experienced half-hour night -time telephone show ence it had at that time all day." talent as other hazards in changing emanates from the "hungry i," where Talk Made the Difference Accord- to a talk format. ing to the station executive, xoo's sales the now departed Les Crane started it success, once it went to talk radio, "has four years ago). been just short of fantastic." As an Radio for Drivers The station KMOX turn to talk wins example, he points out that 1965 was makes use of its own helicopter and re- the highest year in sales in the station's porter for traffic reports each morning both prestige and profit history and that the first quarter of and evening at commute periods. 1966 set an all -time quarter sales record On the weekends the station once KMOX St. Louis has earned more that far exceeded the same quarter of again concentrates on various talk for- than veteran's stripes for helping to 1965, both locally and nationally. mats including Comedy Time, which pioneer talk and information program- While, perhaps, not as dramatically features recorded comedy albums, and ing. It has earned substantial measures as with sales, talk radio's effect on the Trading Post, a program designed to of audience and sponsor response and

V.P. and Program Manager Joe Finan, Denver's top talk personality. Point of Payoff! ... KTLN ...the only "talk radio" in DENVER

Intermountain Network Affiliate National rep., Edward Petry & Co., Inc.

BROADCASTING, June 21, 1966 99 respect, KMOX feels, which obviously As Mr. Hyland explained, "in our the area served." have resulted in goodly portions of talk programing the spotlight is on the The format's impact on audience profits and prestige as well. expert and his ability to impart infor- "has been to increase KMOX's lead in CBS -owned, xmox began its informa- mation rather than on the host's ability the market," Mr. Hyland said. tion format in February 1960. It had to entertain with reparte. We do not Before the talk format, KMOx claimed been experimenting with increasing permit verbal exchanges between callers an average audience of 90% adults. amounts of talk from 1956 on. Earlier and host but maintain a rapid -fire pace Today it claims the 18- years -old and KMOX had carried the CBS network of questions and answers enabling us up category to range 96% and up with lineup, middle -of- the-road records, to handle more than one call a minute." the bulk of the audience in the 25 -49. heavy local news, play -by -play sports Answers to Queries Six hours daily group. and live variety shows. Sports con- of this sort of "ask the expert" pro- The information format is credited tinue to be an important segment of graming is carried. Other programs with boosting local sales substantially, the KMOX format and the station feeds include drive -time blocks of news, news from 39% of total revenue in 1959 to a 100 -outlet network for the Cardinals. analysis, sports, weather and news fea- 51% in 1965, a record revenue year for "KMOx radio launched its talk and tures. Daily drive -time documentaries KMOx. The talk format also has added information for two basic reasons," ac- include such topics as prisoners' views a new breed of sponsors, both local cording to Robert Hyland, vice presi- of prison riots or descriptions of Ku and national, KMOX notes, "accounts dent of CBS radio and general mana- Klux Klan terrorism. Remotes are ex- previously committed to print media ger of KMOx. These, he said, are "to tensive. strategy." enable our station to fulfill its potential KMOX feels that its style of informa- One big department store tested for community service through broader tion programing does not depend on KMOX's information format with direct scope programing and to meet the grow- market size or geographic location and mail. Of 2,000 letters sent out, the ing needs of adult listeners to be in- could be adapted to any community pull totaled 65. One announcement on formed in our complex modern world." economically able to support a station. KMOX outpulled this result by seven to KMOX chooses to make a a distinction "The biggest single change in require- one, KMOX said. A morning drive time between its brand of "information" pro- ment is closer ties with all segments inspirational message, KMOX added, graming and what is usually conceived of the community," KMOX reported, "a averages 200 responses a week for sav- of as the talk format. minute -by- minute finger on the pulse of ings and loan sponsors. All -news format is winning friends FOUR U.S. STATIONS AND ONE MEXICAN PROVE NEWS SERVICE CAN SUCCEED The urge for a different sound that U. S. are Westinghouse Broadcasting's already turning a profit on operations. has led many radio stations into talk WINS New York and KYW Philadelphia; The oldest, wNUS, which adopted programing has led a few of them to Gordon McLendon's WNUS Chicago, the all -news format Sept. 3, 1964, go one step farther and deal exclusively and Arthur W. Arundel's WAVA Arling- moved past the break-even point this in news. ton, Va. in addition, xTRA Tijuana, Mex- past March. It's a relatively new concept and ico, has been serving Southern Cali - The second oldest, WINS, which there are so few stations in it that one forni with an all -news format since celebrated its first anniversary as an more would increase the total by at 1961. all -news station on April 19, turned least 20 %, but all the basic signs The U. S. all -news stations have been the financial corner after about six indicate that for these stations, at least, all -news for periods ranging from less months and is now "nicely in the all -news is a viable and can be a than two years at the longest to less black." profitable operation -and probably than three months at the shortest. De- KYW, which went all -news last could be for a substantial number of spite their relative newness, however, September 21, hopes to see black ink others as well. all four report promising gains in both before the end of this year. The principal all -news stations in the audience and business, and two are The youngest of the quartet, WAVA, reports sales gains and notes a "higher quality" in its client list after less than three months in the all-news form, "THE CONVERSATION STATION" which it adopted April 1. Westinghouse Broadcasting Co.'s de- WESTERN cision to convert its newly acquired NEW ENGLAND'S WINS from a popular -music to an all - MOST INFLUENTIAL news station hinged on a combination WACE of economic and audience considera- STATION - tions. According to WBC President Donald Better Coverage -More Response - H. McGannon, the audience potential in Lower Cost Per Thousand -More of New York was "the greatest," but the The Right People- Exciting, Many - economic potential was something else RADIO Faceted Radio That Produces Sales again. There were and are more than Results 40 radio signals originating in or reach- SPRINGFIELD, MASS Get the full story from GILL -PERNA, Inc. ing into New York, and it was estimated that popular-music stations, in 730 5000 total, were getting about $7 million KC- WATTS-CBS a year in business. -ANOTHER TELE -MEASUREMENTS STATION- Takes More Thus even if WINS as a popular -music station could get

100 (TALK RADIO. A SPECIAL REPORT) BROADCASTING, June 27, 1966 buy or follow that prescription. They have four mobile units apiece, dispatch their own reporters to cover news events throughout their areas and lard their newscasts liberally with features, EARL depth studies, actualities, and reports from Westinghouse newsmen overseas and in Washington as well as those NIGHTINGALE from their own staffs. They rotate their on-air newscasters IS NOW IN every half -hour but do not confine themselves to rigid schedules although they do try to keep the hard news 550 compact and present several concise summaries every hour "so the listener MARKETS won't have to wait 40 minutes to get a 50 Market increase the news." since May The summaries give the highlights, and then the major stories are developed in greater detail, along with Donald H. McGannon, Westinghouse other news, features, services (weather, The Earl Nightingale Broadcasting president, established time, stock market reports, sports, Radio Program two news stations, WINS New York theater reviews, etc.), commentaries, "Our Changing World" and KYW Philadelphia, in what proved editorials and in -depth studies of issues is broadcast to be a successful effort to earn a and problems of the respective markets. distinctive place in their markets. Complete Coverage "We think in 1 -of- every-4 markets. we're working toward as complete NOW AVAILABLE in these 12 markets: half of all the business placed on pop - electronic coverage of news as can be music stations, its potential would still achieved," says Mr. McGannon. "We Baltimore Ft. Worth be limited to about $3 or $3.5 million. keep our format fluid-not to change Birmingham Honolulu This didn't seem enough "to really do merely for the sake of change or for Buffalo Miami well in New York." lack of discipline, but to be free to Charlotte Oklahoma City The problem, then, became one of adjust our coverage and techniques as Cincinnati Omaha deciding "how to distinguish oneself" we see ways to improve them. The all - Detroit San Francisco and carve out a more profitable niche. news station, after all, is an entirely All -news, Mr. McGannon points out, new art form in the journalism field." Exclusivity Builds Loyalty provided In their approaches to programing innovation, offered "focus The program becomes your exclusive property in programing" and the same time there is little difference between WINS at your market. Your station. your sponsor is the only "gave us a and KYW. "The casual listener would chance to pick up a little station, the only sponsor in your market who can audience from all the other stations hardly notice the difference," according use the Earl Nightingale program and promotions in the market." to Mr. McGannon. For the most part Earl Nightingale helps your station build a larger. Much the same figured in the differences reflect individual ap- reasoning more loyal audience the decision later to convert KYW to proaches by different people, rather all -news, after Westinghouse got the than differences in concept or purpose. Half -Million station back from NBC in the Cleve- Organizationally, they are almost Reprint land- Philadelphia swap-back. identical: WINS has a newsroom of 28 Requests At both WINS, which is under the people of whom 21 are full -time on -air general managership of Joel Chaseman, men, aside from occasional part -time "Our Changing and KYW, under Richard Harris, the reports; KYW has 28 in the newsroom, World" has estab- Westinghouse news operations have with 20 of them full -time on -air men. lished an amazing successfully defied some of the most WINS authorities say studies indicate track record. Local outspoken advice offered them on how that its men listeners tend to listen for ratings are phenom. an all -news station should be run. a total of about an hour a day; women enal. Enthusiastic let- the Mr. McLendon, on the basis of his listeners, about 90 minutes. ters from stations and sponsors alike flood mails daily. Listener action? ... in 1965 alone, experience with WNUS, had said that an The all -news station, according to "Our Chang- all -news station to succeed should con- Westinghouse officials, attracts an au- more than a half- million requests for centrate on hard news, pass up features dience that "ranges across the whole ing World" broadcast reprints socio- and actualities, avoid mobile units like economic spectrum of people." Get exciting facts and SAMPLE E.T. the plague and make itself "monoto- But it is in the daily and weekly with 10 on -air Earl Nightingale broadcasts. There's nous." cumulative audience figures, rather than no cost or obligation. Considering the program's A Service An all -news station is the standard quarter -hour measures, high quality, exclusivity and wide appeal, its cost a service like the telephone time and that the all -news station -presumably, is surprisingly low. We'll give you the complete weather services, he had contended any all -news station -finds one of its details. Just write, wire or phone /collect) shortly before wnsrs went all -news, and most effective sales tools. Don Reeser or Bob Oliver: for maximum results should turn out In unduplicated audience, for ex- one quarter -hour of hard news after ample, WINS says the latest Pulse re- Area Code 312 332 -2303 another, all day long. If WINS succeeded port (March) shows it fourth in the with its plans to do things differently, New York market in weekly cumes- The Earl Nightingale Radio Program he said, "it will mean that less than second among stations with predomi- Nightingale- Conant Corporation the purist form will succeed in New nantly adult audiences, and with a 333 North Michigan Avenue Chicago, Illinois 60601 York" (BROADCASTING, April 19, 1965). larger percentage of younger adults in WINS and KYW didn't-and don't- its audience than the number one 101 BROADCASTING, June 27, 1966 ALL -NEWS FORMAT IS WINNING FRIENDS continued in the market with contests or stunts as easily as a standard music station, Mr. Holt said, but it can do news- station. McLendon Corp. vice president who worthy things to win attention. Cur- Special Salesmen Westinghouse has also is assistant to President McLendon. rently WNUS in cooperation with the set up a special sales force, called All Mr. Holt was assigned to wxus last Lions Club is sending Dr. Richard News Sales, under Alan Henry, to year on a temporary basis when it ap- Kinney around the world to tape his handle both local and national sales peared the station's audience had hit a observations in world capitals. Doctor for WINS, and national sales for KYW. plateau still short of the goal for that Kinney, associate director of the Had- Wlxs, according to officials, not only period. ley School for the Blind, Winnetka, reached the break -even point in the Appeal for Women While the pro- Ill., is both deaf and blind, the only third and fourth quarters last year and file was chiefly adults, it was predomi- person other than Helen Keller to comis "nicely in the black" now, but is nantly male. Mr. Holt's work in build- plete college despite such handicap. continuing to record new gains "month ing up the WNUS staff and personnel Another indication of WNUS' strength after month." competence has been designed to make in the marketplace: There is scarcely KYw is following the same progress the half -hour newscasts better and more a parade or social event of any size in curve that WINS did, according to Mr. attractive to the ladies. any community about Chicago that McGannon, except that KYW started Pulse proves the effort successful, he doesn't request participation of one of all -news from "an extremely depressed the wxus mobile units with its flashing position" -dead last in the Philadelphia news sign. ratings -which is why he thinks it In Arlington, meanwhile, WAVA is may take KYW a little longer to find just getting started down the all -news black ink. But its revenues have tripled route. since last December, and he hopes KYW For several years the station will reach the cross -over point by the had an extensive news schedule, end of this year. particularly in drive times, and it That an all -news station takes per- tossed in a little middle-of- the -road sistence, patience and plenty of cash music to fill out the schedule. But be- can be attested by Gordon McLendon ing across the Potomac River from -who predicted that those attributes Washington, it felt there was a "definite would be vital even before he took need in the news capital of the world" the all -news plunge. for an all -news station. On April 1 WAVA Two Years Old Come September 3, moved to fill the void and went wxus (pronounced W -news) will have to all -news. been on the air two years with nothing John Burgreen, general manager of but news 24 hours a day, seven days the 1 kw daytimer, says "we're still a week serving a distinctly adult learning and fumbling" our way audience. through the format. A successful all - At the present pace of progress his Gordon McLendon sees to it that his news operation, he feels, can't be set up associates confide Mr. McLendon feels WNUS Chicago concentrates on hard in one market and just used in it will still take about another two years news, avoiding features. He also has others, it has to be geared to the com- to establish wxus as solidly in every sales rights for the Mexican station munity. He cites as an example the varying program service and advertising respect XTRA Tijuana. amount of "drive time" in each that he envisions it can be. locality. WAVA has a 20- minute format Already today its present audience claims, with wxus now enjoying better during drive time and 30 minutes the rest and advertiser success is so good, they than a 4% share of audience generally of the day. In other markets a 30- 40- note, "that if you or I were owner we'd and 7% in the morning. In the 6 -9 or minute drive time format might be feel we should give ourselves a nice a.m. spot wxus ranks no. 2 in adult better. vacation in Acapulco right about now." males, he adds. Although WAVA has been all -news for WNUS this year has marked two WNUS began with 15- minute news- only three months, there has been a events significant of the state of its suc- casts each succeeding one updating the noticeable turnover in clients, Mr. cess: In March the station moved out previous. Then a 20- minute format Burgreen says. Business is up and the of the red ink into the black as far as evolved and this since has been replaced sponsors coming on are of a "higher day -to-day operating costs go and last by the 30- minute format. All copy is quality" than those that used to buy month as well as again next month based on "hard news," but done with time. However, he points out that rates are being increased. suitable light touch when possible. selling the all -news format requires The May rate raises applied to cer- Because of its frequency and trans- changing the sponsor's concept 100% tain package combinations. The July mitter location problems, wxus has had and "buyers don't like to change their 1 rate increase is general with the basic "holes" in its coverage of some far minds. He feels a good portion of the open- minute rate going up to $65 from suburban areas, Mr. Holt admitted, but business upswing is coming from the the present $50. the acquisition of WNUS -FM has an- clients themselves who "are becoming Wxus on July 1 will have a new swered this. WNUS -FM duplicates the conscious of us, not from what we tell national representative, the Katz Agen- AM. them, but because they listen" to the cy. The station also has moved its Originally wxus had a total staff of station. Michigan Avenue business offices to 35, including 15 newscasters, eight engi- Operating costs for WAVA have risen new and larger quarters in the Wrigley neers and four salesmen. There were 10 about 30 %, Mr. Burgreen says, because Bldg. (new phone 321 -0001) and wire services at the start, eight today. of the need for more people and extra there have been many days in recent The staff totals 40 today, including nine wire services. WAVA went from a five - weeks when the station is "sold out" newsmen, five writers, four studio news member staff with three on the air to during the 6 a.m. to 10 p.m. period assistants, eight engineers and six sales- a 10- member news staff with five on according to the third general manager men. air as all -news. of wxus since its start, Art Holt, a An all -news station can't be promoted The all -news format, he says, means

102 (TALK RADIO A SPECIAL REPORT) BROADCASTING, June 27, 1966 ing was that one station should and KLAC ON THE MOVE could provide the exclusive service of all news. This was the concept of one of radio's most consistent innovators, Mr. McLendon owner of wNUS Chi- cago. For, although XTRA has Mexican ownership, the station's U. S. sales rights belong to the McLendon group. The programing theory behind XTRA is that it offers the same advantage as a telephone time service: It's there, 24 hours a day, when the listener wants it. According to William J. McDowell, vice president and general manager, an TWO-WAY TRAFFIC reports are provided by all -news radio station forms exactly the KLAC's new Land Air Control units. Fast fly- same type of listening habit that people ing plane coverage is coordinated by colorful Col Worthington, a veteran pilot, while form for their telephone time or "singing" Sam Benson rides the freeways in weather service. "At a single spot on one of KLAC's mobile ground units. Southern the dial," he says, "the news is there California's listeners -on- wheels who are vitally Arthur W. Arundel felt that WAVA constantly, instantly, dependably concerned with traffic conditions find reports a - was in an ideal spot for on KLAC frequent, even Arlington around the clock." accurate...and news station. Covering as it does the entertaining. The basic XTRA news is two "news capital of the world," Washing- format 30- minute newscasts per hour, 24 hours ton he felt that it would win an im- per day. The station tries to present portant audience. 30 different news items during the half - the staff and management have to hour. Sports are given twice, at 10- change their concept of radio. "They minutes and 20- minutes after the half - hour. are offering a news service, not a radio Financial news is given in the station." middle, at the quarter hour. He also feels the audience of such an XTRA maintains strict standards for advertising content and operation is a highly mobile one. "We length. Only 16 get them from 20 to 30 minutes or minutes of commercial time per hour is permitted. Maximum longer then they go back to music. We commercial length is do find they tune in more frequently 60-seconds, and such spots are to all -news because they know we're never put on the air back -to- back. TWO-WAY CONTEST-KLAC listeners were here. When anything happens our invited to design a symbol for TWO -WAY phones light up. We've become the Since switching to an all -news format. RADIO and to suggest an appropriate title news authority and as such people XTRA has found that it's reaching an for the station's telephone -talking personali- expect more of you." audience that's more than 90% adult. ties. Thousands responded with painstakingly It's also heavily male, but says station prepared drawings and lists of names. A com- The new WAVA audience, Mr. Bur - mittee of the Los Angeles Junior Ad Club general Bill green finds, has an average age of manager McDowell, "the judged the entries and selected "communi- about 40 and has a higher socio-eco- longer we're on the air, the more wom- caster" as the most likely to succeed "disc nomic level than before going all -news. en we seem to attract." jockey:' "It's a strictly adult audience, a more But if XTRA'S all -news programing intelligent audience," he adds. has its advantages, Bill McDowell is The difficult area for an all -news the first to concede that there are some operation, he continues, is getting the hazards in making the conversion to "big, big numbers." This type of for- such a format. He says that when the mat is "impossible to measure because station first made the move to news listeners are asked to what station there was a long period before adver- they're tuned, not where do they get tisers were ready to accept the concept. their news." XTRA'S new operation is an expensive Began in 1961 Billed as the world's one. Out of a total staff of 50, the sta- first all -news radio station, XTRA is a tion employs 20 full -time, on- the -air 690 kc, 50kw radio station serving Los newsmen, with a supporting staff of 16. Angeles and San Diego, among other The news staff, except for the men Southern California markets. Actually who are in charge of two mobile news TWO -WAY ADVERTISING -Even as TWO -WAY it's a Mexican station with a Tijuana cruisers in Los Angeles, live in San RADIO ratings rise, KLAC continues to go Diego. after new listeners with multi -media promo- allocation for call letters xETRA. In all tions. Discussing a new design for 30 -sheet of its promotion, indeed, in its entire "Manpower is the big thing," says billboards are KLAC General Sales Manager U. S. thrust, the station simply is station chief Bill McDowell. "Good Hal Knutson, Vice President and General identified as XTRA News. newscasters are tough to find and you Manager Jack G. Thayer, and Advertising - It converted to 24 hours a day of have to be sure you're not getting one Promotion Manager Bob Harris. news on May 6, 1961. Previously, the with a biased point of view. That's People are listening... and talking... station's format was modern music mainly why I don't think you can run more than ever to TWO -WAY RADIO with news given limited importance. an all -news operation in any but a XTRA decided to go all news after sur- major metropolitan area. There's just veying the Southern California radio not enough of a talent draw and prob- market and finding 147 stations spe- ably not enough of an audience avail- KLAC MDIO cializing in music and talk with news able to make such a costly operation METROMEDIA RADIO IN LOS ANGELES only as a marginal service. The feel - pay off." Represented nationally by Metro Radio Sales

BROADCASTING, June 27, 1966 103 Talk keeps syndicators busy Talk radio reprints Drama, sports, interview, discussion and 'how to' A limited number of reprints programs are snapped up by stations with new format Of BROADCASTING'S special report on talk radio will be available -come first-served basis. The thrust toward "talk" programing the radio drama sector is Charles on a first by radio stations is proving to be a Michelson Inc., New York, which Please address your orders to BROADCASTING 1735 De- boon to program syndicators who have handles sales for more than 50 serials. Reprints, been expanding their offerings in the Michelson's best- sellers over the past Sales Street, N.W., Washington, D. C. 20036. radio drama, sports, interview, dis- three years have been revivals of old Prices the 32 -page reprint cussion and "how to" classifications. series, such as The Shadow, The Green for 1 to 100 Distributors are optimistic that the Hornet, Gangbusters, Famous Jury are to 25 40¢ each, 26 over 100 25¢ each. FCC ruling requiring FM stations to be Trials, Dangerous Assignment and 30¢ each, unduplicated half of the time after Night Beat. Jan. 1, 1967 will prove to be a "shot - Many of the dramatic series available in- the -arm" to their industry. They re- in the U. S. emanate from Australia. sparked interest in programs spotlight- port that inquiries are being received A sampling of such series and distribu- ing personalities in interviews or dis- from FM operators in increasing num- tors include Amalgamated Wireless cussions. Among the syndicated talk - bers over the past few months. Ltd., Sydney (Mystery Theatre, The Big fests are The Joe Pyne Show, Jean There's something for everybody in Squeeze, Sealed Orders); Grace Gibson Shepherd Show, Paul Gibson Show and the radio syndication cornucopia. Dis- Radio Productions Pty. Ltd., Sydney recently Barry Gray Show from Hart- tributors tend to break down by special- (Emergency Line, Drama of Medicine, west Productions. ties though some offer programing that Drama of the Courts); Fidelity Radio Hartwest has placed its programs on cuts across various segments of the Pty. Ltd., Sydney (Brand of Justice, over two hundred radio stations in the talk area. Broken Circle). United States and Canada in a two -year Drama is an integral part of radio's Among U. S. distributors with drama period -and most of them are pretalk resurgence. This form encompasses series are Tucker Productions Ltd., sented as hour-long productions on five mystery, romance, adventure and in- New York (To Love and Honour, Be- and six- day -a-week schedules. cludes both original presentations and yond The Green Door); RCA Recorded Other widely used talk programs in- revival of old series. Program Service, New York (Magic clude Our Changing World with Earl. One of the leading distributors in Christmas Window, Dr. Paul); Jewell Nightingale from Earl Nightingale Pro- Radio /TV Productions, Chicago (The ductions, Chicago; William F. Buckley Mounty-Silver Eagle); Alan Sands Jr. News and Comment from Stephens Productions, New York (Great Ameri- Associates, New York; Pamela Mason NOW... can Women) and Triangle Program (an ABC Radio production) from Tri- Sales (Theater Five). angle Program Sales; Joyce Brothers Dramas range in length from five from ABC Radio special program fea- minutes to a half -hour. The highest tures. DIII VEECI( rate in the large markets is reported News commentary and features are to range from $50-$60 for a half -hour available in quantity from the UPI program with $25 -$35 an average for Audio Network and from Triangle Pro- the country as a whole. gram Sales (Window on Washington, SHOW The movement toward "talk" has Word Picture, Anniversaries In Sound), Author, syndicated columnist, 15,000,000 readers follow Bill Veeck's column each week Illegal AM's -a new teen -age fad? in the nation's leading newspapers. The country's most articulate, LSD and protest marches aren't had decided to "air" his problem. A most colorful, most amusing, least the only hobbies that today's teen- "highly unorthodox family situation awed -and soundest -sports agers pursue. Professional quality, drama" was the result, commission authority -Now Available to You if illegal, radio-station operations are investigators reported. for Radio --5 Minute Show, another. Just ask the FCC Field Then there was the case in Buf- 5 Days a Week I Engineering Bureau's monitoring falo, N. Y., of a 19- year-old broad- service. caster and his illegal station, WINO, The commission has reported that on 1600 kc. Investigators said the the Boston district office has un- operator, who was cooperative in an- covered, and closed down, a station swering questions expressed pride in that featured the "live" conversations his well- equipped studio and other of a husband and wife -a sort of facilities. He also said the gumshoes real -life version of The Bickersons. had caught up with him just in time It seems a teen -age son, adept at to avert an "RF war." A friend of electronics, had put a transmitter in his was operating another illegal sta- the basement of the home and con- tion (WCNG /WKRA) on the same Phone, write or wire collect: cealed a microphone under the din- frequency and had refused to enter PROGRAM ASSOCIATES, INC. ing -room table. He was unhappy a time -sharing arrangement. The in- 645 North Michigan Avenue, about his parents' quarreling, and spectors closed that station, too. Chicago, Illinois 60611, Phone 337 -4518

104 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 . II

1P 1

N More Than a Gift Last July, Humble dealers gave 1,800,000 a painting of the historic moment when the small American flags to their customers. song was written. Humble's customers This was the largest single flag order ever were not surprised to receive these pack- received by the manufacturer and it took ages of patriotism from America's leading six months to complete the job. The flag energy company. They have come to ex- was part of a kit that also included the pect such evidences of friendliness and words and music to "The Star -spangled good will. And we hoped the little flags Banner," a history of the song, and a card- would remind them that freedom is more board flag holder on which was reproduced than a gift.

HUMBLEOIL & REFINING COMPANY... THE PEOPLE WHO "PUT A TIGER IN YOUR TANKT"

BROADCASTING, June 27, 1966 105 Soldier interviews from Vietnam comprise two series of syndicated shows being offered by Hotline Productions, Talk gets results for WEEI advertisers Chicago. Program Associates Chicago is producing The Bill Veeck Show, a series featuring the colorful former WEEI Boston has more than one campaign. baseball figure. LaSalle Research Inc., advertiser convinced that its talk Another sponsor pleased with re- Minneapolis, has syndicated a series of format is a good context for a sales sults on WEEI is Water Specialties Co. 260 -minute shows, Adventures in Real message. (Miracle White water additive), Estate. A testimonial from the Wellington Chicago. Water Specialties used a Sears Co. Martex Towel division two-station Boston campaign with Syndicators acknowledge that theirs credits the station as being the most its purpose "to introduce and secure is not the lucrative, glamorous business effective medium for a recent pro- distribution" of the product in that that is TV. But they contend there are motion of its Luxor towels. market. opportunities in radio today on a scale "If we had co -opped with every Miracle White apparently is en- that is considerably more widespread Luxor account in the Boston market amored with talk programing gen- than ten years ago. Many agree that the with a half -page two -color ad, we erally-it has used a number of radio syndication industry has lacked would not have one quarter the talk stations, and talk programs on sufficient sales, promotional and adver- comment we received from our radio stations that also offer a substantial tising support in the past but indicated effort," says a Martex official. schedule of music. Of its results in that the current favorable environment In a two -week campaign Martex Boston the station said consumer is the time for a strengthened effort to used WEEI and three other Boston response was "excellent" and that put radio syndication back on the radio stations, and said WEEI'S adult complete distribution had been se- broadcast map. audience appeal was a major reason cured in every major retail outlet for the success of this particular in the Boston market. Code station list adds 17, loses 34 Radio -TV Roundup Productions, Maple- Inc.; RCA Recorded Program Services wood, N. J. (Radio USA Newsreel) and and ARB Productions, Baltimore. The National Association of Broad- Mark Century Productions with groups Sports programing also is a backbone casters radio code recorded 15 addi- of news documentaries on events and of "talk" syndicated offering and rep- tions and 32 withdrawals from March historical figures. resented with packages in this area, in- 15 to April 15. In the same period the Among the Woroner Productions, cluding coverage of outstanding events, TV code had two additions and two Miami, talk programs are three holi- are Triangle Program Sales; Mark Cen- withdrawals. day spectaculars for Easter, July 4 tury and Tucker Productions. KWGN -TV Denver and KBAK-Tv and Christmas; specialty programs on An upswing in comedy programs is Bakersfield, Calif., were added to the children, pets and gardens; a Viet Nam evident. Mark Century, for example, TV code; KSBW -TV Salinas and KsBY-Tv series and others. Planned are more is syndicating monthly satire shows San Luis Obispo, both California, were major holiday programs. based on current fads, such as Muscle withdrawn. A wide range of "how to" features in Beach and Satan Place. Triangle is Radio additions: WSAP Sarasota, Fla.; segments from one to five minutes distributing a daily ABC Radio comedy WCOA Calhoun, Ga.; WMPP East Chi- and covering sports, household hints, series featuring Coyle and Sharp. cago Heights, Ill.; Waco Jackson, health, gardening, pet care, cooking, Special historical and holiday pro- WQDC(PM) Midland and WUOM(FM) personal finance are available from graming is a staple of conversation Ann Arbor, all Michigan; KWEB Roch- such distributors as Alan Sands Pro- radio. Among distributors active in this ester, Minn.; wcos Columbia, S. C.; ductions Inc., Clarence, N. Y.; Pur- specialized sphere are Triangle; Woro- WJFC Jefferson City and wasp Jones- cell Productions, New York; Enterprise ner Productions; Mark Century; Hard- boro, both Tennessee; WKBA Roanoke, Broadcast Features, New York; Signal man Associates Inc., Pittsburgh and Va.; wxow Madison, WFHR -AM -FM Productions, Hollywood, Calif.; Arnold Ken Gaughran Productions, New Ro- Wisconsin Rapids and WCTJB Manito- Palmer Enterprises Inc.; King Features chelle, N. Y. woc, all Wisconsin. Radio withdrawals: WAGF Dothan, Ala.; KLAN Lemoore, KLBS Los Banos, KSBW -AM -FM Salinas Get 3 Seconds to 1 Hour and tocs Han- ford, all California; wwoo(FM) Boca Raton, Fla.; wwNS Statesboro, Ga.; KRXK Rexburg, Idaho; WJOB Hammond and wNUw New Albany, both Indiana; KROS -AM -FM Clinton, Iowa; WACE with he new SPARTA -MATIC CD -15 . - Springfield and WCAP Lowell, both Massachusetts; KOTE Fergus Falls, TAPE CARTRIDGE UNIT ¡c" Minn.; wcpc Houston, Miss.; KICS -AM- * Separate record, playback and erase FM Hastings and KNEB Scottsbluff, both heads allow time delays for "on the Nebraska; KENM Portales, N. M.; KTJS air" TELEPHONE CONVERSATIONS! Hobart, Okla.; KPAM-AM -FM Portland, Can be used as a "special effects" * Ore.; wcvl Connellsville, Pa.; KDSJ generator to create ECHO CHAMBER Deadwood, S. D.; WYSH Clinton, Tenn.; and REVERBERATION effects. KFMK(FM) Houston, KJBC Midland, 5851 FlorinPerkins Rd. KCOM Comanche, KNow SPA RTA ELECTRONIC CORPORATION Sacramento, California 95828 Austin and Phone (916) 452.5353 KSNY Synder, all Texas.

106 (TALK RADIO: A SPECIAL REPORT) BROADCASTING, June 27, 1966 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, June trans. both to be located in Erie. Geograph- by Smiles of Monroe Inc., and Old Hickory ic coordinates 42" 02 20" north lat., 80^ 03, Broadcasting Corp. for waiver of Sec. 1.569 16 through June 22, and based on Slings, 45" west long. Type trans. Townsend of rules and accepted for filing their appli- authorizations and other FCC actions. TA25AG; type ant. CO. EL. CO -29. Legal cations for new AM's to operate on 1190 counsel Stratford Smith, Washington. Con- kc, 500 w, D, in Monroe, N. C. Commis- sulting engineer George R. Townsend. sioner Lee abstained from voting. Action Abbreviations: Ann.- announced, ant. -an- Springfield, Mass. To be administered by June 22. tenna, aur.- aural, CATV- community an- board of directors. Commission gives notice that April 29 tenna television. CH-critical hours. CP- initial decision which looked toward deny- construction permit. D -day. DA-direction- Existing TV stations ing application of H. M. Griffith Jr., and al antenna. ERP- effective radiated power. C. V. Lundstedt db /as The Kent -Sussex kc-kilocycles. kw- kilowatts. LS -local sun- New call letters assigned set, megacycles. mod. -modification. N. Broadcasting Co., for renewal of license of mc- WATL -TV Atlanta H. Overmyer WKSB Milford, Del., for lack of financial -night. SCA- subsidiary communications -D. Com- qualifications authorization. SH- specified hours. SSA munications Corp. Assigned WBMO -TV. and violations of various tech- special service authorization. STA- special- nical rules, became effective June 20 pursu- temporary authorization. trans -transmitter. New AM stations ant to Sec. 1.276 of rules. Action June 21. UHF -ultra high frequency. U- unlimited Commission gives notice that April 27 APPLICATIONS initial decision which looked toward grant- hours. VHF -very high frequency. vis.- ing application of Charlottesville Broadcast- visual. w- watts. .-educational. Lineville, Ala. -Clay County Broad- ing Corp. to change facilities of WINA casters 1540 kc, 1 kw D. P. O. address: Box Charlottesville, Va., from 1400 kc, 250 w -N, 143. New TV stations Talladega, Ala. 35160. Estimated con- 1 kw -LS, to 1070 kc, 5 kw, DA -N, U, be- struction cost $24,913; first -year operating ACTION BY FCC came effective June 16 pursuant to Sec. 1.276 cost $25,188: revenue $27,000. Principals: of rules. Action June 21. Omaha, Neb.-Iowa TV Inc. Granted CP Robert E. Haynes, Deny L. Jackson and Members Nelson, Pincock and Kessler for new UHF on channel 39 (620 -626 mc); Jimmy E. Woodard (each 33iá %). Mr. of review board on June 17 adopted deci- ERP 585 kw vis., 87.5 kw aur. Ant. height Haynes is sales manager for WEYY Talla- sion (1) granting application of Flathead above average terrain 448 ft., above ground dega, Ala. Mr. Woodard is 25% owner of Valley Broadcasters to change operation of 468 ft. P.O. address c/o Francis P. Matthews, WEYY Talladega. Mr. Jackson is 20% owner KOFI Kalispell, Mont., from 930 kc, 5 kw, 1145 Omaha National Bank Bldg., Omaha of WEYY, 10% owner of WGSV Gunters- D, to 1180 kc, 10 kw, DA -N, U, and (2) deny- 68102. Estimated construction cost $440,000; ville, and 17% owner of WGAD Gadsden, ing application of Garden City Broadcasting first -year operating cost $256,000; revenue all Alabama. Inc., to change operation of KYSS Missoula, $300,000. Studio and trans. locations both Leominster, Mass.- Nashua Valley Broad- Mont., from 910 kc, 1 kw, D, to 1180 kc, 50 Omaha. Geographic coordinates 41^ 15, 43" cast Inc. 1000 kc, 1 kw D. P.O. address: c/o kw -LS, 25 kw -N, DA -N. Nov. 23, 1965, in- north lat., 96^ 02, 52" west long. Type trans. Clarence O. Allain, 19 Water St., Leominster itial decision looked toward this action. RCA TTU- 30A(LA), type ant. RCA TFU- 01435. Estimated construction cost and first- Commission released memorandum opin- 30J. Legal counsel Welch & Morgan, consult- year cost total $99,784. Principals: ion renewing license of Trans America ing engineer George C. Davis, both Wash- Clarence lancrO. lla (98% , Robert Broadcasting Corp. AM KTYM Inglewood, ington. Principals: Leo A. Daly, Francis P. and Francis S. Wyman (1% each). Messrs. Calif., with comment and explanation in Matthews (each 45 %), W. W. Keenan (10 %). Allain and Wyman are all public accountants view of opposition to renewal by Pacific Mr. Daly is majority owner of Leo A. Daly with no other broadcast interests. Ann. Southwest Regional Office of Anti- Defama- Co., architecture- engineering- planning cor- June 21. tion League of B'Nai B'rith on ground that poration, and is sole owner of Daly Co., real certain broadcasts of Richard Cotten's Con- estate consulting company. Mr. Matthews Existing AM stations servative Viewpoint over KTYM dissemi- is law partner, director of Central National nated anti- Semitic material and contained Insurance Group, and 26% stockholder of ACTIONS BY FCC personal attacks on that organization and Buttercup Foods Inc. Mr. Keenan is vice is By letter, commission denied petition its officers and staff. Action June 17. president of Storz Brewing Co., Action June by Emerald Broadcasting Co. for expedited Commission is advising Semrow Broad- 9. consideration of its application to change casting Co. (WNMP Evanston, Dl.) and Maricopa County Broadcasters Inc. ( KALI' APPLICATIONS operation of KTHO Tahoe Valley, Calif., from daytime to unlimited hours with 500 Mesa, Ariz.) that their petitions for waiver Sarasota, Fla.- Tamiami TV Inc. UHF w -N and change from DA to DA -N, con- of Sec. 73.24 of rules to change operation 34.43 of respective AM's from daytime to channel 40 (626 -632 mc); ERP 229 vis., tinued operation on 590 kc with 1 kw -LS; their kw our. Ant. height above average terrain but advised licensee that, because of diffi- unlimited time were, by reason of tie vote, 573 ft., above ground 593 ft. P. O. address: cult weather conditions at present site, it denied on May 25. Ann. June 16. c/o Ken Hart, 2100 Constitution Blvd., Sara- would process expeditiously application for sota Fla. Estimated construction cost $637,- minor modification to permit change in Existing AM Stations 800; first -year operating cost $200,000; re- transmitter site. Action June 22. venue $200,000. Studio and trans. both to be By letter, commission denied request by NEW CALL LETTERS ASSIGNED located in Sarasota. Geographic coordinates Friendship Broadcasters Inc., for waiver of WPRH Franklinton, La.- Parish Broad- 27^ 21. 19" north lat., 82 29' 14" west long. Sec. 1.569 of rules and returned its applica- casting Co. Assigned WFCG. Type trans. RCA TTU -10A; type ant. RCA tion to change frequency of WUSM Have- TFU -30J. Legal counsel Leo I. Resnick, con- lock, N. C., from 1330 kc to 1130 kc, con- APPLICATIONS sulting engineer George C. Davis, both tinued operation with I kw. D. Commis- KNX Los Angeles -CP to install DA -D. Washington. Principals: Republic Invest- sioner Lee abstained from voting. Action Ann. June 20. ments Inc. (49.8 %), Ray R. Littrell (10 %), June 22. KFAX San Francisco-Construction per- John W. Hasson, W. R. Littrell, George E. By letter, commission denied request by mit to increase night power from 1 kw to Youngberg Sr., Louis H. LaMotte (each 6 %) Boyce J. Hanna for waiver of Sec. 1.569 of 50 kw change from DA -D to DA -1, elimin- and others none over 4 %. Ray Littrell is in rules and returned his application for new ate separate night site and nighttime trans. various real estate businesses. Mr. Hasson AM to operate on 1170 kc, 1 kw, D, in Ann. June 17. -. is lawyer. W. R. Littrell is in concrete prod- Monroe, N. C. Commissioner Lee abstained KRZY Albuquerque, N. M. -CP to increase ucts business. George Youngberg is 40% from voting. Action June 22. daytime power from 250 w to 1 kw. Ann. owner of First National Bank of Venice, By letters, commission granted requests June 9. Fla. Mr. LaMotte is member of board of directors of IBM. Ann. June 22, Newark, N. J.- Clifton S. Greene UHF channel 68 (794 -800 mc), ERP 782 kw vis., 78.2 kw aur. Ant. height above average terrain 1,197 ft., above ground 1,465 ft. P.O. address: 1060 A Sterling Pl., Brooklyn. N.Y. 11213. Estimated construction cost $1,329,262; first -year operating cost $400,000; EDWIN TORNBERG revenue $450,000. Studio to be located in Newark; trans. to be located on Empire State Bldg., New York. Geographic coor- NCTA & COMPANY, INC. dinates 40^ 44, 54" north lat., 73^ 59' 10^ west long. Type trans. RCA TTU5OC1; type ant. RCA TFU 30J Special. Legal counsel Lauren Colby, Washington; consulting engineer Pete Johnson, Charleston, W. Va. Mr. Greene is owner of liquor store, pub- -50 -52 lisher of magazine and in real estate in- Hospitality Suite 548 vestment. He has no other broadcast interests. Ann. June 17. *Erie, Pa.- Educational Television of Northwest Pennsylvania Inc. UHF channel BALMORAL HOTEL 54 (704 -710 mc); ERP 569 kw vis., 58.9 kw aur. Ant. height above average terrain 880 ft., above ground 690 ft. P. O. address: c/o ED TORNBERG Robert J. Chitester, Box 1795, Erie 16507. Estimated construction cost $414,697; first - ED WETTER DOUG KAHLE year operating cost $234,834. To be supplied by various civic groups and individuals as well as state and local funds. Studio and

BROADCASTING, June 27, 1906 107 New FM stations address: c/o O. W. Riegel, Box 1153, Lex- Zola Broadcasting Co. (100% before, none ington 24450. Estimated construction cost after) to W. Earl Dougherty db /as EmErl- ACTIONS BY FCC $4,021; first -year operating cost $2,921. To Ann Broadcasting Co. Mr. Dougherty is Ville Platte, La. -Ville Platte Broadcast- be supported by state funds. To be admin- stockholder and executive of Audrian Broad- ing Co. Granted CP for new FM on 93.5 mc, istered by board of trustees. Ann. June 17. casting Co. (KXEO) Mexico, Mo. Considera- channel 228, 3 kw. Ant. height above aver- tion $80,000. Action June 15. age terrain 219 ft. P.O. address: Box 556. Existing FM Stations WTOA Trenton, N. J.-Granted relinquish- Ville Platte 70586. ment of positive control of licensee cor- Estimated construction poration, Nassau cost $14,125; first-year operating cost $8,000; NEW CALL LETTERS ASSIGNED Broadcasting Co., from revenue $15,000. Principals: Thomas A. De- Mackinaw City. Mich. - Vacationland Herbert W. Hobler (51.89% before, 42.5% Clonet, Paul H. DeClouet (each 20 %), Lionel Radio. Assigned WRIW(FM). after) and others to Herbert W. Hobler B. DeVille, Vincent L. Kiehl, Roland Fink, WYFS(FM) Winston -Salem, N. C.- et al. See above WHWH Princeton. N. J. Joseph Kiehl (each 15 %). Principals have WAAM-FM Inc. Assigned WAAA -FM. WNXT -AM -FM Portsmouth, Ohio- Granted corresponding holdings in KVPI Ville Platte. WJBY -FM Gadsden. Ala. -Gadsden Broad - assignment of license from The Zanesville Messrs DeVille and DeClouet each own casting Co. Assigned WLJM(FM). Publishing Co. to T/R Inc., wholly owned 221Z% of KFRA Franklin, La. Principals, WYAK(FM) Sarasota, Fla. -Pan Florida subsidiary of The Zanesville Publishing Co. with exception of Mr. DeVllle, control 100% Inc. Assigned WSAF -FM. The Zanesville Publishing Co. is owned by of KEUN Eunice, Ala. Action June 20. WJSC -FM Wilberforce, Ohio -Central State Clay Littick and Arthur 8. Littick (47.5% Houston, Miss. -Robin H. Mathis, Ralph C. University. Assigned WCSU -FM. each) and William O. Littick (5 %). Allan Mathis, Red W. Mathis and John B. Skelton KMBC -FM Kansas City, Mo.- Metromedia H. Land, group manager for all stations Jr. db /as WCPC Broadcasting Co. Granted Inc. Assigned KMBR(FM). owned by The Zanesville Publishing Co., CP for new FM on 99.3 mc, channel 227, 100 WIP -FM Philadelphia- Metromedia Inc. will purchase 500 shares of stock of T/R Inc. kw. Ant. height above average terrain 460 Assigned WMMR(FM). for $5,000. Zanesville Publishing Co. Is li- ft. P.O. address Box censee of WNXT -AM -FM Portsmouth. WZIP- 569, Houston 38851. AM-FM Cincinnati, Estimated construction cost $45,393; first - Ownership changes both Ohio; WTAP- year operating cost $14,400; revenue $18,000. AM-FM-TV Parkersburg, W. Va.; is 100% Principals: in combination Mathis brothers ACTIONS BY FCC owner of T/R Inc., licensee of WOMP -AM- and Mr. Skelton have interest in WCPC FM Bellaire, Ohio; owns 60% of stock of Houston, WSJC Magee, application for KPOL -TV Los Angeles- Granted transfer Southeastern Ohio Broadcasting System Inc., WXTN Lexington, WSAO Senatobia, all of control of permittee corporation, Coast licensee of WHIZ -AM -FM Zanesville, and Mississippi, Action June 20. Television Broadcasting Corp., from Coast owns 63% of Southeastern Ohio Television Syracuse, N. Y.- William Price Hillgartner, Radio Broadcasting Corp. (90 %) and Freder- System Inc.. licensee of WHIZ -TV Zanes- Granted CP for new FM on 100.9 mc, chan- ick D. Custer and Robertson C. Scott (each ville, all Ohio. No consideration, Action nel 285, 1.15 kw Ant. height above average 5 %) to Thomas Bunn (none before, 24.375% June 16. terrain 73 ft. P.O. address: 1033 James St., after), Frederick D. Custer (5% before, 10% WHIZ -AM -FM Zanesville, Ohlo- Granted Apt. F -3, Syracuse 13203. Estimated con- after), Joanne I. Custer (none before, 5% assignment of licensee from Southeastern struction coat $6,608; first-year operating after), Edna M. Jones (none before, 7.5% Ohio Broadcasting System Inc., owned by cost $19,000; revenue $20,000. Mr. Hillgart- after), Hugh R. Murchison, Jr. (none before, The Zanesville Publishing Co. (60 %), Ernest Der is member of faculty of Syracuse Uni- 10% after), Straub Family Foundation Inc. B. Graham and Clarence A. Graham (each versity and production director for Com- (none before, 10.9% after) and Robertson C. 20 %) to T/R Inc., 60% owner with Messrs. mercial Concepts Inc., Syracuse. Action Scott (5% before and after) and others. Graham continuing to hold 20% each. For June 20. Coast Radio Broadcasting, licensee of KPOL- further detail see WNXT -AM -FM Ports- Minot, N. D. -Big K Inc. Granted CP for AM-FM, is being sold to Capitol Cities mouth, Ohio, above. new FM on 97.1 mc, channel 246, 30.4 kw. Broadcasting Corp., which does not wish to Ant. height above average terrain 834 ft. purchase Coast Television. Consideration WHIZ -TV Zanesville, Ohio- Granted as- P.O. address: c/o Chester Reiten, Box 1886, $400,000. Action June 17. signment of license from Southeastern Ohio Minot 58702. Estimated construction cost KKIS Pittsburg, Calif.- Granted assignment Television System Inc., owned by The $21,350; first -year operating cost $12,000; rev- of license from Major -Minor Corp., owned Zanesville Publishing Co. (63 %), Southeast- enue $17,000. Principals; Big K owns KCJB by W. Ernst Minor 100 %, to Coastal Commu- ern Ohio Broadcasting System Inc. (20 %). Minot and is owned by KXMC -TV (49.0 %), nications Corp., owned 98.77% by Wads- Ernest B. Graham (11 %) and Clarence A. Chester Reiten (20.4 %), W. L. Hurley worth Manufacturing Associates Inc. Coastal Graham (6 %) to T/R Inc. (63 %) with other (15.3 %), Lloyd R. Amos (15.3 %). Action is licensee of KPTL Carson City, Nev. Con- principals continuing to hold their respec- June 21. sideration $350,000 and five year noncompete tive percentages. For further details see agreement within 50 miles of Pittsburg. WNXT -AM -FM Portsmouth, Ohio, above. APPLICATIONS Action June 20. KHTV Houston- Granted assignment of CP Yazoo City, Miss.-Gateway Broadcasting WRIZ Coral Gables, Fla.- Granted as- from Houston Television Co. to WRY Tele- Co. 92.1 mc, channel 221, 3 kw. Ant. height signment of construction permit from Mis- vision Systems Inc. (parent corporation of above average terrain 38 ft. P.O. address: sion Broadcasting Co. to Mission East Co., Houston Television Co.). Assignment is for 310 Schackelford Dr., Greenville, Miss. a subsidiary of Mission Broadcasting owned liquidation of assignor corporation. No con- 38702. Estimated construction cost $49,455; by Jack Roth, Bob A. Roth (each 41.12 %), sideration. Action June 17. first -year operating cost $25,000; revenue James M. Brown (12.25 %) and Eugene Roth Co. is KDOX Marshall, Tex. -Granted assign- $25,000. Principals: J. P. Sartain (80 %) and (5.51 %). Mission Broadcasting licen- ment of license from Orman L. Kimbrough Joel Netherland (20 %). Mr. Sartain is see of KONO and KITY(FM) and parent of of Mission Telecasting Co., li- and Delwin W. Morton ciblas Gemini En- owner contracting, home building, gen- corporation terprises (50% each before, 25 %% each eral real estate and subdivision development censee of KONO -TV, all San Antonio, Texas. after) to business. Mr. Netherland is presently em- No consideration. Action June 17. Orman L. Kimbrough, Delwin W. ployed with WGVM Greenville, Miss. Ann. WDUV -TV Jacksonville, Fla.-Granted as- Morton and John D. Mitchell (none before, 20. Duval Television Corp. 49% after) db /as Gemini Enterprises II. June signment of CP from Mr. is 25% Springfield, Mo.- Ozarks Broadcasting Co. to Canasta Broadcasting Co. owned by Al Mitchell stockholder in Carroll 98.7 mc. channel 254, 100 kw. Ant. height Lapin Jr., Jerome M. Lapin and Irving A. Broadcasting Co., licensee of KWCL Oak above average terrain 313 ft. P.O. address: Lapin (each 20 %) and others. All are officers Grove, La. Consideration $20,000. Action 1121 S. Glenstone, Springfield 65804. Esti- in restaurant and franchising corporation. June 15. mated construction cost $78,576; first -year Consideration $24,646. Action June 22. KPAR Sweetwater, Tex. -Granted transfer operating cost $27,890; revenue $31,360. Prin- WHWH Princeton, N. J.-Granted relin- of control of licensee corporation Texas Key cipals: Lester E. Cox (49.9 %), Mildred L. quishment of positive control of licensee Broadcasters Inc. from A. R. Elam Jr. and Cox (.1 %), R. D. Foster (33.8 %) and R. D. corporation, Nassau Broadcasting Co., from others to Grayson Enterprises Inc., princi- and Harriet J. Foster as joint tenants Herbert W. Hobler (51.89% before, 42.5% pally owned by Dr. Ellis Carp, Theodore (16.2 %). Mr. Cox is 121% owner of KOAM after) and others to Herbert W. Hobler et al. Shanbaum and Lee Optical and Associated No consideration, result of expansion of Companies Retirement Pension Plan Trust. *Lexington Va.- Washington and Lee Uni- capital base of company. Action June 20. Grayson is licensee of KLBK -TV Lubbock. versity 91.5 mc. channel 218, .01 kw. Ant. KSMO Salem, Mo.- Granted assignment and KWAB(TV) Big Spring, both Texas. height above average terrain 100 ft. P.O. of license from William B. Smith tr /as The Consideration $625,000. Action June 15. WHYE Roanoke, Va.- Granted assignment of licensee from Dove, Doyle and Quann Broadcasting Corp. to Impact Radio Inc. Impact Radio Inc. is principally owned by 1735 DeSales Street, N.W. Buford D. Epperson (40.7 %), Charles F. Barry Jr. (25.93 %) and T. Marshall Thomp- Iroailciistiiiq Washington, D. C. 20036 son (11.11 %) and others. Messrs. Epperson, Barry and Thompson are all executives and stockholders of WCFV Clifton Forge, Va., and WBZB Selma, N. C. Consideration Please start my subscription for( )0 52 issues $8.50 $169,000 plus $5,000 noncompete agreement. CHECK Action June 17. WTAP- AM -FM -TV Parkersburg, W. Va.- 52 issues and Granted assignment from The Zanesville Name Position '66 Yearbook Publishing Co. to T/R Inc., owned 100% by $13.50 The Zanesville Publishing Co. See WNXT- AM-FM Portsmouth, Ohio. above. WSPZ Spencer, W. Va.- Granted assign- Company 1966 Yearbook ment of license from Community Radio Inc. $5.00 to Nubro Broadcasting Co., owned by Jesse D. Newman (75 %), Richard D. Brooks (20 %) Business and Joseph Barker (5 %). Messrs. Newman, El Home Payment Brooks, and Barker are all employed by enclosed Upshur County Broadcasting Co. Buck - hannon, W. Va. Mr. Newman owns 50% of WBUC Buckhannon. Consideration $49,000. Bill ma Action June 17. City State Zip APPLICATIONS KBMX Coalinga, Calif. -Seeks assignment of license from Charles E. Kelly to James

08 (FOR THE RECORD) BROADCASTING, June 27, 1966 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926- GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers National Press Bldg. CONSULTING ENGINEERS RADIO & TELEVISION 2411 - 2419 M St., N.W. Wash. 4, D. C. Box 798, Upper Montclair, N.J.07043 527 Munssy Bldg. STerling 3 -8111 7 Washington 37, D. C. 296 -6400 Telephone District -1205 Phone: (201) 746 -3000 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lehnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering Munay Building 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N. W. 298 -6850 5, D. C. DI 7 Washington -1319 WASHINGTON 6, D. C. Washington 4, D. C. WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE ,ifember AFCCE

A. EARL JR. MOPPET KEAR & KENNEDY CULLUM, GUY C. HUTCHESON SILLIMAN, CONSULTING ENGINEERS 817 CRestview 4 -8721 & KOWALSKI i 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. P. 0. Box 808 WASHINGTON 6, D. C. DALLAS 9, TEXAS Republic 7 -6646 1100 W. Abram M Eirose 1 -8360 5, D. C. Member AFCCE Washington Arlington, Texas 76010 Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS B. CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS JOHN HEFFELFINGER Radio -Television Communications -Electronics Associate Box 68, International Airport George M. Skions 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Diamond 2 -5208 Federal 3 -1116 Riverside, Ill. (A Chicago suburb) KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. RADIO & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCCE Member AFCCE. Member AFCCE PR 5 -3100

PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER CONSULTING RADIO ENGINEER CONSULTING ENGINEERS & Associates Consulting am- fin -tv Engineers Radio Engineers Walker Bldg., 4023 Daley Consulting Applications -Field Engineering 622 Hoskins Street 436 Bldg. Fort Worth, Texas Wyatt P.O. Washington 5, D. C. Box 4318 342 -6281 Lufkin, Texas AT 4 -9311 -9061 West Phone: 347 Charleston, Virginia NEptune 4 -4242 NEptune 4 -9558 Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY E. E. BENHAM JAMES F. LAWRENCE, JR. BROADCAST ENGINEERING and ASSOCIATES & ASSOCIATES FM and TV Engineering Consultant A Division of Multronics, Inc. Construction CONSULTANT Multronics Building Consulting Engineers Applications and Precision Frequency Measurements Boo 220 5712 Frederick Ave., Rockville, Md. 3141 Cahuenga Blvd. la suburb of Washington) TELETRONIX ENGR. CO. Coldwater, Michigan -49036 Los Angeles 28, California Phone: 301 427 -4666 308 Monterey Rd. S. Pasadena, Cal. Phone: 517- 278 -6733 Member AFCCE HO 6 -3227 Phone 213 -682 -2792

I TERRELL W. KIRKSEY ROSNER TELEVISION CONSULTING ENGINEER SYSTEMS ENGINEERS -CONTRACTORS 525 E. Park Valley Drive Service Directory 120 East 56th St. Hopkins, Minnesota 55343 New York, N. Y. 10022 Phone (Area code 612) 935 -7131 (212) 752 -4922

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S NAME HERE PAUL DEAN FORD PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000' Readers MEASUREMENTS Broadcast Engineering Consultant the decision -mak- -FM -amo% them, AM -FM -TV SPECIALISTS FOR AM -TV and R. R. 2, Box 50 ing station owners manag- 103 S. Market St., 445 Concord Ave., ers, chief engineers and techni- Lee's Summit, Mo. Cambridge 38, Mass. West Terre Haute, Indiana 47885 cians- applicants for am, fm, to Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Drexel 8903 and facsimile facilities. °ARB Continuing Readership Study

BROADCASTING, June 27, 1966 109 licensee is the fact that all of these repre- sentations appear to have been made will- SUMMARY OF COMMERCIAL BROADCASTING fully, repeatedly and with a deliberate attempt to conceal from the commission the Compiled by BROADCASTING, June 23 facts developed on the record in this proceeding." Action June 22. Hearing Examiner Chester F. Naumo- ON AIR NOT ON AIR TOTAL APPLICATIONS wicz Jr. issued initial decision looking to- Lic. CP's CP's for new stations ward granting application of Crest Broad- casting Co., for new UHF to operate on AM 4,047 22 77 386 channel 26 in Houston, and denying similar FM 1,478 25 237 236 application of KXYZ Television Inc. Action June 22. TV-VHF 472 21 181' FINAL ACTIONS TV-UHF 90 30 By memorandum opinion and order in proceeding on applications of Saul M. Miller AUTHORIZED TELEVISION STATIONS and A -C Broadcasters for new AM's to operate on 1510 kc in Kutztown and Ann - Compiled by BROADCASTING, June 23 ville -Cleona, both Pennsylvania, respectively, which were denied June 25, 1965. by review board, commission (1) denied Miller's ap- VHF UHF Total plication for review of board's decision and Commercial 516' 214 730 (2) granted A -C Broadcasters application 138 for review of that decision, waived dual - Noncommercial 69 69 city identification requirements of sec. 73.30 - (b) of rules, and granted its application; COMMERCIAL STATION BOXSCORE condition. Commissioner Bartley dissented; Commissioner Cox not participating. Action June 22. Compiled by FCC, April 30, 1966 By memorandum opinion and order in proceeding on applications of Arthur A. AM FM TV Cirilli, trustee in bankruptcy, for renewal Licensed (all on air) 4,042' 1,454 558' of license of WIGL Superior, Wis., and for assignment of license to D.L.K. Broadcast- CP's on air (new stations) 21 33 49' ing Co., and of Quality Radio Inc. for new CP's not on air (new stations) 78 218 106 AM in Superior, commission granted pe- Total authorized stations 4,142 1,705 719 tition by Quality for partial reconsideration of hearing designation order and deleted Applications for new stations (not in hearing) 294 173 123 presunrise conditions which had been speci- Applications for new stations (in hearing) 68 37 56 fied as to Quality's application. Action June Total applications for new stations 362 210 179 22. Applications for major changes (not in hearing) 200 43 29 By order in proceeding on application of Fitzgerald C. /as 1 6 Smith, tr Southington Applicatons for major changes (in hearing) 40 Broadcasters, for new AM in Southington, Total applications for major changes 240 44 35 Conn., commission denied applicant's peti- Licenses deleted 2 1 0 tion for review of May 11 order of review CP's deleted 0 2 0 board dismissing previous petition for reconsideration of March 10 action enlarging issues. Commissioner Lee dissented. Action ' Breakdown on UHF and VHF applications not available. June 22. 'Includes three noncommercial stations operating on commercial channels. By memorandum opinion and order re- In addition, one AM operates on Special Temporary Authority. view board denied motion by H. H. Huntley VHF's and two licensed UHF's are not on the air. to enlarge issues as to Cosmopolitan Enter- ' In addition, two licensed prises Inc. in proceeding on their applica- 'In addition, two VHF's operate with Special Temporary Authority. tions for new AM's in Yoakum and Fdna, both Texas, respectively. Action June 20. By memorandum opinion and order review board denied petition by Ubiquitous Frequency Modulation Inc., for reconsidera- M. Strain. Mr. Strain is TV program syn- (100% before, none after). Consideration tion of decision of March 28 which granted dicator and has no other broadcast inter- application of Nelson Broadcasting Co. for ests. Consideration $52,250. Ann. June 7. $1WLIR(FM) Garden City, N. Y. -Seeks new FM to operate on channel 249(A) in ROL'S Sterling, Colo.-Seeks relinquish- assignment of license from John R. Rieger Kingston, N. Y., and denied Ubiquitous for ment of positive control of licensee corpora- Jr. db /as High Fidelity Music Co. to Stereo same facility in Hyde Park, N. Y. Action tion United Broadcasting Co. by Jack Rogers Broadcasters Inc., owned by John Rieger June 20. (60.9% before, 45.1% after) through sale of (51 %) and Dorothya C. Rieger (49 %). Trans- Members Berkemeyer and Slone, with stock to F. Loren Ellis (none before, 25% fer is from individual to corporation. No Member Nelson concurring in part and dis- after). John Catron, who owned 39.1% of consideration. Ann. June 21. senting in part and issuing statement, on stock before, will now control 29.9 %. Mr. WGHQ-AM -FM Kingston, N. Y. -Seeks June 17 adopted decision denying applica- Ellis was a stockholder in KVOM Riverton, assignment of license from Skylark Corp., tions of Edina Corp. for new AM to operate Wyo. Consideration $7,000. Ann. June 21. subsidiary of VIP Radio Inc., to VIP Radio on 1080 kc, 10 kw, DA -1, U, in Edina, Minn., WABR Winter Park, Fla. -Seeks assign- Inc., owned by Whitney Communications and Tedesco Inc., for new AM on same fre- ment of license from Contemporary Broad- Corp. VIP Radio Inc. was, until several quency with 10 kw -N, 50 kw -LS, DA -2, in casting Co. to Norfolk Broadcasting Corp., weeks ago, licensee of WVIP- AM -FM, which Bloomington, Minn. August 5, 1964, initial owned 100% by Louis H. Peterson. Norfolk was sold to Martin Stone. No consideration decision looked toward this action. Broadcasting is licensee of WNOR -AM -FM as this is merger with parent company. In proceeding on applications of Val- Norfolk, Va., 50% owner of Delta Teleradio Ann. June 21. paraiso Broadcasting Co., Porter County Corp., assignee for assignment of construc- WLAR Athens, Tenn. -Seeks assignment Broadcasting Corp. and Northwestern In- tion permit for KHMA -TV Houma, La. Nor- of license from Helen M. Arterburn tr /as diana Radio Co., for new FM's in Valparaiso, folk Broadcasting is also owner of two out- Athens Broadcasting Co. to Athens Broad- Ind.. review board dismissed as moot peti- door display companies. Consideration casting Co., 90% to be owned by Helen M. tion by Porter County to enlarge issues as $375,000 plus $10,000 for consultation. Ann. Arterburn and 10% by William P. Atkins, to application of Northwestern Indiana June 21. manager of WLAR. Consideration $12,000. Broadcasting Corp., whose application has WNWC(FM) Arlington Heights, DI. -Seeks Ann. June 21. been dismissed. Action June 15. assignment of license and CP from North- KHUL(FM) Houston -Seeks transfer of west Suburban Broadcasters Inc. to WNWC control of licensee corporation Nor -Temp DESIGNATED FOR HEARING Inc., 100% owner of Northwest Suburban, Broadcasting Corp. from Charles Temple, By memorandum opinion and order, owned 100% by Lester Vihon. Transfer is Ted Norman, Howard B. Nisbet and Eliza- commission (1) designated for hearing ap- from one corporation to another. No con- beth Ann Moore (together 100% before, none plication of Black Hawk Broadcasting Co., sideration. Ann. June 21. after) to Industrial Broadcasting Co., owned Waterloo, Iowa, to reduce ERP from 316 WVOB Bel Air, Md. -Seeks transfer of 100% by Leroy J. Gloger. Industrial Broad - kw to 83.1 kw, increase antenna height control of licensee corporation Bel Air casting is licensee of KIKK Pasadena, Tex. from 1,130 ft. to 2,075 ft., change trans. site Broadcasting Co. from Lee L. and Mickey B. Mr. Gloger is also 19% stockholder in Crest to a point 10?; miles southeasterly toward Case, Joint tenants, Frank B. and Susan R. Broadcasting Co., applicant for new TV in Cedar Rapids near present site of tower of Case, joint tenants, LeRoy B. and Jessie M. Houston. Consideration $126,500. Ann. June WMT -TV, Cedar Rapids, directionalize ant. Stokes, joint tenants, John D. Worthington 17, and make other changes; (2) on own motion, m, executor of estate of John Worthington, made WMT -TV and Association of Maxi- John D. Worthington III and Richard W. mum Service Telecasters Inc., which filed Worthington, joint tenants (together 100% Hearing cases objections, parties respondent; and (3) de- before, none after) to John D. Worthington nied Black Hawk's motion for leave to file III, Richard W. Worthington, individually INITIAL DECISIONS additional pleadings and dismissed same, and as trustees with Annie McCurdy Worth- I Hearing Examiner Millard F. French and dismissed as moot related pleadings. ington, under will of John D. Worthington, issued initial decision looking toward re- Action June 22. deceased. Worthington family owns 100% voking license of Palmetto Communications of Shield Press Inc. Stock transfer, no con- Corp. for WIIHL Holly Hill, S. C. Examiner OTHER ACTIONS sideration. Ann. June 17. stated: "The misrepresentations of material In proceeding on applications of Tele- WTYM East Long Meadow, Mass. -Seeks facts to the commission concerning owner- vision San Francisco and Jail Broadcasting acquisition of negative control of New Eng- ship and control, the failure to file financial Co., for new TV's to operate on channel land Radio Corp, 87% owner of licensee reports, and the repeated violations of the 26 in San Francisco, review board granted corporation Executive Broadcasting Corp., technical operating rules of the commission petition by Rill for leave to amend its ap- by Michael Schwartz and Donald L. Wilke are in themselves grounds for revocation plication to reflect new broadcast interests (none before, each 50% after) through pur- of this license. However, more serious and chase of stock from Peter B. Matthews conclusive as to the qualifications of the (Continued on page 118)

110 (FOR THE RECORD) BROADCASTING, June 27, 1966 966 ,¢14 yoo 21, 1 e¢a 1ocsl 3on 2Aaga2lottfoli° ° + rosl 4 s the Gereta gXtbSl a ooT of 1, o i the irn¢¢a ° a 1 sc e tattoo sil-11,,r tg ara yoT 1965 ir 4 tá i.rg a eseo W¢ ate ctote tt`a 1+ ¢ 4 Sog t 9Ue,,statioo ea 4i 1¢t ce ge4 tY`Oe 1966 c ori coo4e se ist s¢ra of ts49¢n ea ¢ a eet. Àslea to to be Yoo togT irf°TT,oT f11 e e t ot ¢aa t!!!. p e 4to issa We fctot tial ras rsfaet om4etfttis oòmssisask stati 7:,:c t- f11 Yleas ¢ sobm at 90o s ai°r ir of Tea 5h°W i4t 9° s4ls l teset, Te c est, trse nataliog' 1°cs ¢ at¢a t t°gtoéaft°tl al Teo tot o0 ex4¢ Wiael sa11r¢ ngtácr er. ae ér tot olote rWa¢ ¢S9 ssi. ecome á a cb-eetWar i n t ¢Y sboT t staff ¢ Lioai aiao marag of 9°°T isso oT °f stettatfoo Ao ea ira1 ce ost etai0r ¢cce4t , T¢ a 'te eotea' coo4 te19, if loa 'Pat be f° T 0 Civ" to . roae i CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date,) SITUATIONS WANTED 25¢ per word-$2.00 minimum HELP WANTED 30¢ per word -$2.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate-$22.50, 52 X rate-$20.00 Display only). 5" or over Billed R.O.B. rate. All other classifications, 35¢ per word-$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1733 DeSales St., N.W., Washington, D. C. 20036. Ann-renters: If tapes, films or packages submitted, 21.00 charge each for handling (Forward remittance separately please) All transcriptions, photos. etc., sent to box numbers are sent at owner's risk. BaoaocaStma expressly repudiates any liability or responsi- blltty for their custody or return.

RADIO Sales- (cont'd) Announcers- (contd) Help Wanted Management Sales manager for aggressive station in Tide.. Announcer for good small market South - water, Virginia area. Excellent salary and Carolina radio station needed at once. Split Operations manager in major market to commission. No limit to opportunities and shift, 9 a.m. to 1 p.m. 7p.m. to 10 p.m., take complete charge of day -to -day opera- earnings. Box F -251, BROADCASTING. six days, 42 hours weekly. Pay in line with tions, activities. Must understand office pro- experience and ability. Send audition tape, cedures, programing and work effectively We will pay $10,000 and up to 215,000 to lete resume. Box F -146, with salesmen. 1st class license required start, for top -notch sales manager for radio BROADCASTING though no regular board time. Must effec- station in southern city of over 600,000 pop tively supervise chief engineer. Salary open ulation. Must have good selling record & Wanted - Mature, authoritative announcer depending on experience, Send complete in- satisfy us on your stability and willingness for general board work, also broadcast en- formation, salary requirements, tape, first to work. Box F-280, BROADCASTING. gineer for transmitter. Ideal community. letter. Box F -221, BROADCASTING. Culturel environment. Box F -159, BROAD- Florida high -powered FM is looking for CASTING. Single market Virginia station needs a high -powered sales manager to take over young man who can announce, do selling complete sales department of newest stereo Fast growing top 40 chain has immediate and take over some management duties. voice on the Gold coast. Experienced, ma- opening for 1st class engineer- announcer. Must be willing to work hard and follow ture person only. Permanent position. Full Get in on ground floor of station with real orders. Good opportunity to move up to details, references first letter. Box F -292, future. New York state swinger. Box F -170, full time manager. Box F -241, BROAD- BROADCASTING. BROADCASTING. CASTING. Salesman/announcer for eastern North Caro- Suburban Cleveland AM needs pro morning Very small Florida full -timer is looking for lina full time network station. Good salary man to keep garden green. First shovel good all- around radio man to manage. An- plus commission. Want only southerner. necessary. Send tape, resume now. Box F- swer only if willing to work hard, long Reply with tape, photo, resume to Box 172, BROADCASTING. hours. Salary $100 to 2125 with commission. F -303, BROADCASTING. No hurry, we may want you to join staff University market with pop standard format a few months before taking over manage- Salesman for top -rated and respected sta- seeks announcer with imaginative approach ment. Selling a must. Write Box F -253, tion who loves selling, good base and active to programing and production. Send photo. BROADCASTING, giving all information- accounts. KOOK radio is in God's Country. tape, and resume. Box F -189, BROADCAST- pis, tape, etc. Send complete resume to manager, Box ING. 2557, Billings, Montana. Accountant: Preferably college graduate - Wanted: Announcer with experience and minimum 2 years experience in field-age New station in single station market needs third class telephone license with an en- to 30 -major L.A. television, radio broad- self starter. Ground floor opportunity. Com- dorsement. Send resume to Box F -226, caster -salary commensurate with experi- plete details to Bob Smith, Tilton Publica- BROADCASTING. ence. Position will entail working in all tions, Rochelle, Ill. areas of accounting and becoming familiar Excellent opportunity for announcer with with station broadcast accounting. Offers Manufacturers representatives for the west limited experience to advance training with fine opportunity for future for individual coast, established in broadcast industry. progressive adult station in western New with proper background. An equal oppor- Interested in product lines for TV -AM -FM York. Send resume -tape. All replies an- tunity employer. Box F -279, BROADCAST- or CATV. Contact McRae Co., 1420 N. Seward swered in confidence. Box F -240, BROAD- ING. Ave., Hollywood 28, California. CASTING. Nelson Boswell program "Challenge and Re- Immediate opening for production- minded Station managers who want a change can sponse" is expanding rapidly and needs rep- disc jockey who can read news. If you do earn money as a Columbia School of Broad- resentatives. This prestige talk program is play -by -play and want to sell, so much casting franchisee. For example: Bob a sure sale and the company that owns the better. This full-timer is in a southern Graham, our franchisee in LaCanada, Cali- the program is setting up a nationwide or- city of 18,000. Contact Box F -252, BROAD- fornia, averages over $3,000 monthly net ganization. This is excellent opportunity for CASTING. profit. And Bob never leaves his office. No teachings the right men. To see if your area is avail- involved. It's audio -visual home able write LordHouse, Inc., Box 22179, Fort Big Ten -play by play sports combined with study program. You'll need $15M investment, Lauderdale, Fla. entertaining adult morning man, working We set you up and get you fully opera- newsman, or aggressive salesman. Salary tional. Well be glad to send you full in- open. Box F -256, BROADCASTING. formation: Write R. V. Good, V. P. Market- Announcers ing, Columbia School of Broadcasting, 4444 Long Island station looking for male, fe- Geary Blvd., San Francisco 94118. (Not af- Looking for a job with a future? This Ohio filiated medium market is offering top pay and male, or man and wife team for morning with CBS, Inc.) excellent facilities. Send tape and resume radio show. Must be capable selling own to Box E -362, BROADCASTING. First phone show. Send resume, photo, tape. (Also Sales necessary. looking for all -night personalities -similar arrangements.) Box F -258, BROADCAST- Detroit -Solid salesman- proven track rec- Announcer for middle road. Bright, fast - ING. ord- management capability -multiple group pace. Midwestern group station. Must have Expanding Michigan regional station looking -good starting salary, plus -Box F -26, mature delivery. Send tape, photo & resume BROADCASTING. for two announcers. One with news back- to Box E -429, BROADCASTING. ground and one with first class license. Starting salary to $600 monthly. Box F- Five figure income for sales pro. Northeast. DJ on the way up. Real opportunity at an 260, BROADCASTING. You could be our number one salesman. important midwest top 40 station for young Good base of active accounts to get you and lively talent. Good salary, plus some Red hot--good rocking dj wanted. Top jock started. Send resume to Box F -110, BROAD- income from hops. All inquiries individual- with at least three years experience and CASTING. ly considered and answered regardless of plenty of life needed now. Our station is experience. Rush recent picture and tape. building new plant now and expanding fa- Los Angeles- Immediate opportunity for Box F-45, BROADCASTING. cilities. Negro appeal programing only. hard hitter. Stable & capable. Management Send air check, picture, resume first reply. timber. Salary plus with a growth station. Drive -time personality for number one Box F -269, BROADCASTING. MMulltiple group. Box F -192, BROADCAST- rated top 40 format. Great Lakes area. Dy- G. namic station with much to offer. For full Top Hudson Valley station has September story tell us what you have to offer. In- opening for professional community-minded Excellent sales opportunity with extremely clude tape and photo. Box F -62, BROAD- announcer, ist ticket preferred. Send re- productive station in western New York. CASTING. sume, tape to Box F -298, BROADCASTING. Solid adult format, outstanding growth pattern. Right man can advance to sales Need now -Top 40 announcer with first-one Attention Ala., Miss., Tenn., Ga., if you manager. Send resume. Will consider trainee, of five most powerful in state- Airmail re- want to stay in this general area yet want Box F -239, BROADCASTING. sume, tape, photo to Box F -132, BROAD- to move up, answer this ad with tape, re- CASTING. sume and photo. Sales ability desirable but For the radio salesman who knows a good not required. Ambition 1s a must in our deal, it's Connecticut. Guarantee and com- Jersey shore resort area, good music sta- organization. Box F -302, BROADCASTING. mission, Good territory. No cut rates. No tion has immediate opening for experienced trade deals. Good future in expanding cor- announcer -newsman. Send tape & resume KBUD Athens, Texas, seeking experienced, poration. Box F -250, BROADCASTING. to Box F -140, BROADCASTING. mature staff announcer. No top 40.

112 BROADCASTING, June 27, 1966 Announcerg-(cont'd) Technical NEWS- (Contd) Wanted by September 1st-Mature announ- Engineer -1st class license for maintenance. Cape Kennedy calls. Highly successful sta- cer for Minnesota resort city and agricul- Some announcing included. New York state tion serving 'Missleland, U.S.A." looking tural community. Opportunity plus. No regional. Top salary Box E -300, BROAD- for man to gather, write and air local news rockers or kids. Send tape and resume to CASTING. on top rated modern format station. Must Detroit Lakes, Minnesota. have nose for news and be aggressive. KDLM Radio, of primary importance. Our announcers average 7 years with the Great Lakes area 5 kw AM -FM stereo sta- Writing ability organization. Openings have resulted from tion seeks first phone engineer with main- Journalism grads looking for opportunity expansion and promotions within the staff. to prove themselves considered. Send tape, tenance background to add to engineering resume, sample stories and salary require- staff. Send complete resume to Chief En- Director, WKKO, Box Openings for 1st phone MOR announcers gineer, Box F -232, BROADCASTING. ments to Program with flair for news, programing, and /or 3188, Cocoa, Fla. production. Send complete details or phone 406- Young first class man who likes to con- and Gene Loftier, KGEZ Kalispell, Montana struct and maintain good equipment. Good New station needs man for airing 756 -4331. work environment with gathering opportunity benefits and growth young person. Resume, top 40 day - opportunity. Strictly engineering. East. Box Morning man for 5,000 watt, F -245, BROADCASTING. to Bob Smith, Tilton Publications, Rochelle, timer in southeastern New Mexico. Must Dl. be family man with good personal and credit background. No drifters or booze Needed immediately -good first class en- hounds wanted. Excellent fringe benefits, gineer that can maintain 1000 watt direc- Production -Programing, Others excellent working conditions, and salary tional night -time transmitter plus other commensurate with ability. No beginners equipment, including outstanding studio and at once. Mature, experienced man please. Send salary requirements, resume, mobile news unit facilities. Enclose all your Needed requirements for radio production, continuity, strong air tape, picture, to Tom Wall, P.D, KHOB first letter. Everything con- volt*, good typist, flair for comedy. South- Hobbs, New Mexico. fidential. Box F -247, BROADCASTING. west Ohio metro market. Salary open. Pre- to move sound- fer man in similar job wanting Experienced announcer. Good mature Will train experienced radio engineer who up. Box F -144, BROADCASTING. ing voice needed. KLVT Levelland, Texas. wants to learn television. Studio tape & color film equipment. Medium sized mid - -engineer for Up to $10,000 per year for a man to pro- Wanted -First class announcer west city. State present salary 1st letter. market, full- timer. middle of the road music station fifty miles Box F -299, BROADCASTING. gram our top 30, medium from New York City. Experienced man pre- You must be a talented person who can ferred. but will consider everyone. Top do the best three -hour show on our station salary. WBNR Beacon, New York. Wanted: Chief engineer for 5,000 watt and be able to motivate a staff of your KLMR Lamar, Colorado. Also companion own choosing to achieve your standard of News director. Professional reporting ability CATV. First phone. Experience determines excellence. If you are able to supervise the with news background required. Salary salary. Announcing ability will be helpful. entire internal operation, write Box F -222, open. WCCW Traverse City, Michigan. 616- Phone 303 -336 -2206. C. A. Denney. BROADCASTING. 946 -6211. First phone man for transmitter. No an- Program director for southern radio station WDBO Radio, Orlando, Florida. We are still nouncing. WAMD, Aberdeen, Md. in city of over 600,000 population. Oppor- looking for the right man. Our station is tunity for capable board man Who has one of the oldest and influential in the knowledge of programing and equipment southeast and we need an experienced di Chief engineer for northwestern Ohio AM. operation. Must have record of stability and who can handle a middle of road music Start July 15. Call 224 -2040. Richard Riggs, success in previous positions. Liberal show. Send tape & resume to Program Di- WCIT Lima. program. Box F -282, BROADCASTING. rector, WDBO, P.O. Box 1833. Opening for morning man capable of news, 1st phone. S kw, AM, Transmitter operat- Instructors, commercial electronics school sports and announcing. Permanent position. ing engineer. No announcing. Good working requires instructors in basic electronics Send tape and resume, WDDY Gloucester, conditions, fringe benefits. Beginners con- transistors, communications and industrial Virginia. sidered. WFMD, Frederick, Maryland. phases. Should have some teaching experience. For information and application form, Losing rock Jock to Army -need announcer 1st phone needed. FM & Manufacturing contact Ben Smith, Institute of Electronic with 1st phone for evening show, excellent helpful. Technology, 205 S. Fifth Street, Paducah, facility. Wonderful living area. Award win- mityWQALPádüpíi Pa. Kentucky. ning station. Call Manager, WEMD Easton, r- Maryland, TA 2-3301. Good opportunity for a boardman who can RADIO Established Mississippi station wants mar- also do production and news. Contact Blair ried first phone announcer. Age 23 -27. Send Eubanks at Radio Station WPAQ Mount tape, resume and photo to Carroll Hines, Airy, North Carolina. Situations Wanted -Management WHNY McComb, Mississippi. The chief engineer at WRAP Norfolk, VW- Ten years radio -four years management - We need another deep voice, no regional is a accents, first phone, air salesman. 135 wk Villa, retiring under company retire- first phone- excellent record-top references. to best man. Rush tape and resume to ment plan in July 1966, Require experienced, Family man-desire manager -general man- WPVL Painesville, Ohio. capable engineer as replacement. Write or ager small- medium market upper midwest. call G. R. Chambers, Director of Engineer- Box F -231, BROADCASTING. mature ing, Rollins, Inc., Wilmington, Delaware, Immediate opening for experience, 302 -0L8 -7127, voiced announcer -board man. No license Family man, 40, progressive. Presently GM necessary. Better than average salary. 5 in top 10 market. Availability due to pend- day week. Hospital and life insurance plus Chief- Immediate opening -Central Florida ing sale. Box F -238, BROADCASTING. retirement benefits and savings opportunity. daytimer. Heavy on maintenance. Relief Multiple radio & TV ownership. Opening air -time. P. O, Box 966 Avon Park, Fla. for sign -on shift. Man we need must be Midwest, 33, college, family. Announcing, reliable and in good health. Prefer married management, sales. Newspaper, radio 9 If you are an experienced engineer with F -249, BROADCAST- man. Strong on commercials. Please send 1st class ticket, and average or better an- successful years. Box complete information of experience, edu- nouncer, here is an outstanding opportunity ING. cation, physical description, plus tape of in an excellent radio station located in one broadcast abilities. Include recent photo. of the most ideal places to live in America. Small market principals. Brother team and Address all inquiries to Hal Barton, Pro- Cody, Wyoming. The man we select will be wives offer complete staff to turn your in- gram Director, WTAD Quincy, Ill. one that enjoys security and outdoor life, vestment into profit maker. Drastic cut in Still looking for the right men to fill an- with a desire to raise a family in wonder- overhead and solid salesmanship can show nouncing positions. Opportunity for televi- ful community. This is one of the highest immediate black. Track record and business sion and /or part -time sales. WTAP Parkers- rated stations in the state. Write resume or savvy. Box F -259, BROADCASTING. burg, W. Va. better still phone area code 307 -587 -2212 Lyle Ellis, Owner, Cody, Wyo. Twenty three successful years. Manager, Immediately- Announcer -some experience salesman, sportscaster, newsman. Prefer -good salary. WVOS Liberty, N. Y. upper -midwest. Available now. Box F -266, NEWS BROADCASTING. One morning man, one afternoon with first ticket for new station, MOR format. Adult Five -man Missouri news department needs sound. Must be versatile. Resume, tape, newsman, or announcer wanting to do Sales photo, to Bob Smith, Tilton Publications, news. Will train. Box E -375, BROADCAST- Rochelle, Ill. ING. Sales manager. Creative. Aggressive. 15 years experience, local and national. Ex- Disc jockeys, announcers, engineers wanted references. for big offshore stations Radio England & Midwest regional offers $150.00 per week to cellent track record and Cur- Britain Radio, 32 Curzon Street, London qualified newsman. News gathering and air rently in executive position with valid rea- WI, England Tele MAYfair 3742. work required. Fringe benefits and oppor- son for change. Available within 30 days. tunity good. Send tape and resume to Box Box F -165, BROADCASTING. Announcer- Minimum 1 year experience, F -153, BROADCASTING. very tight board, wants to swing. Will help Resume and Married, young, 24, radio/TV psychology to move up when ready. tape WINR Binghamton, N. Y. has opening for graduate wants to pick your brain. Be- to Box 966, Avon Park, Florida 33825. experienced, hardworking, aggressive early lieves in radio and working for the client, Immediate opening for: 1st phone announ- morning newsman. Send tape and resume hates newspapers and is creative as heck. cer with play -by-play experience. Call Man- to Program Director, WINR, 70 Henry St., PH: 405 -FR 2 -7662, 913 Lakeridge Drive, ager, mornings 217 -446 -1312. Binghamton, N. Y. Stillwater, Oklahoma.

BROADCASTING, June 27, 1966 113 Situations Wanted - Announcers Announcers-(cout'd) TELEVISION Experienced C &W announcer with nine First phone. Prefer top 40 or C &W. 1 year Help Wanted years broadcast background and excellent experience; willing to learn, No sales. Will musical knowledge in all phases from writ- relocate in southeast. Paul Bowden, P. O. ing through promotion available late June. Box 1183, Clewiston, Fla. 33440. Saks Age 29. Prefer Ohio, Kentucky, Tennessee Local sales manager for VHF in top 15 or Indiana area. Quality voice, outstanding Available immediately, Nashville $120 Call 216- bright, intelligent, market. Needs aggressiveness, good admin- contacts. minimum. announcer with over 2 years experience. istration, and ability to create new business, 452 -9623 or write Box F -180, BROADCAST- Can handle middle -of -road or top 40. Heavy Excellent remuneration and benefits. Send ING. on production. Contact Mike Morris, 4107 picture and full information. Box F -296, N. Tacoma Ave., Chatanooga, Tennessee or BROADCASTING. Contemporary Personality: Nine years. phone 615- 877 -1003. Great ratings. Top markets. Box F -191, BROADCASTING. Management position soon to be available Well -trained gal Ft-May, announcing, news, sales department of Washington, D. C. Tele- Girl di, top 40, tight board, news writing. all types of programing; writes copy, logs; vision station. Need go- getter who knows Box F -217, BROADCASTING. 3rd ticket. Sharon Pearce, 4445''4 N. Paulina, the Washington -Baltimore market and can Chicago 60640. Phone 878 -9430. turn up business, as well as fine service. All replies to Box F -300, BROADCASTING Top 40 dj . third endorsed . tight will board, experienced, Box F -218, BROAD- Immediately: Strong voiced, created jock. be given strictest confidence. CASTING. School trained married, deferred. Call Bill Quirk, 212- WE 3 -9061. Announcer. Experienced top 40 man, delivers authoritative newscast, writes original copy, creates Leading midwestern station needs mature imaginative production spots. Age 29, mar- Technical on- camera and booth announcer, good com- ried. Box F -225, BROADCASTING. mercial presentation, must be capable of Transmitter supervisor mountain top in- handling master control, directing. Box F- Mature, experienced talk type announcer, stallation, seeks relief from this height. 237, BROADCASTING. enjoys interview, 2 -way phone, live pro- Want same or Asst. chief position. 5 years. grams, women's shows. Personal interview Supervisor, 1 year asst. chief, Experienced Help Wanted -Technical audition. Wire or write Box F -233. BROAD- in MW, diesel, FM, AM, TV transmitters CASTING. Box F -282, BROADCASTING. Vacation engineer needed immediately for work in Los Angeles radio station. Must be One of America's top morning personalities, Chief engineer Reasonable hours available for personal interview. Must have No. 1 in major market. wants freedom from $8,000. or top forty and small minds. If you try to overtime. August. No cigarette commercial first class FCC license. Write Box F -198, sell ideas, not music, we need each other. stations. Box F -271, BROADCASTING. BROADCASTING. Box F-235, BROADCASTING. NEWS Working chief with administrative ability. Highly creative and experienced. Can sell Thoroughly experienced in UHF, CATV, promote, produce. Strong on news and writ- microwave, VTR and studio operations. Must Experienced newsman. College graduate be stable, settled, efficient organization man ing. Above all else can do excellent air with radio and television speech degree. show. Married and deferred. College. Box Presently, Washington interested in joining an ETV station plan- F -243, BROADCASTING. correspondent for ning growth into a mobile unit, and color. several newspapers, radio and TV stations, A position with a real future. Progressive a position held for past five years. Would Morning man . top professional. Years community, pleasant climate, execellent of experience. Ten years with present con- like to get back into fulltime electronic facilities, congenial staff, good hours, com- nection. Adult, relaxed, intelligent approach. journalism. Age 31, Box F -229, BROAD- petitive salary scale. Send resume. Box Want permanent connection with large sta- CASTING. F -227, BROADCASTING. tion offering five figure salary, benefits in return for high calibre work and stability. Young man, 25, seeking employment as a Licensed operator with good electronic Box F -248, BROADCASTING. radio station newsman or news -writer any- knowledge, interested in broadcast engi- where. Previous experience on a major neering. Rocky Mountain area, excellent Pro staffer, mature, stable, family, college, Baltimore radio station. Contact John Lutz, hunting, fishing, skiing, and boating. Box excellent salary. Box F -255, BROADCAST- 1642 Northbourne Road, Baltimore, Mary- F -263, BROADCASTING. ING. land, 21212. Studio and transmitter supervisor for UHF Good music Interests. Light announcing, California Nevada, announcer -salesman, 3rd fast -growing ETV station in the northeast. engineering. First phone. Box F -257, phone seeks better opportunity. 4 years ex- Starting salary $7500. Write Box F -267, BROADCASTING. perience in radio & TV. Excellent on news BROADCASTING. delivery and direction. Will consider other Need good music or mid -road personality? areas also. Married, college copywriter; Grow with south Florida VHF. Opening for Need ear -catching production spots? Crea- J.L.H., 41882 Chadbourne Drive, Fremont, studio maintenance. VTR experience es- tive announcer/copywriter, mature, married, Calif. 415- 657 -4411. sential. Salary commensurate with experi- 3rd endorsed, background in writing, music, ence. Box F -283, BROADCASTING. theatre. Leisurely, witty style and tasteful programing Photographer experienced in news and com- boosted my shift to station's mercial B Broadcast studio technician: Immediate per- highest rating ever. Box F -265, BROAD- &W and color. Optical and mag- manent position with Phoenix licensed ETV CASTING. netic SOF and all lab work. Prefer news work. Jon Hill, 518 A Palm Ave., Clear- station KAET. VHF station operated by water, Florida. Phone 446 -9622. University with 20,000 enrollment. Studio Interested in experienced announcer? 13 located on campus 9 miles from downtown years experience -news; sports; play -by- Phoenix, Write Lynn Dryer, Arizona State play; a.m. show. No problems! Debt free. Production- University, Tempe, Arizona. Excellent character references. Box F -268, ProBraming, Others BROADCASTING. Need immediately first phone engineer. Recently displaced FM program director Wonderful opportunity for unexperienced to Negro, drive -time personality dj. Authorita- with AM -FM copy, traffic, manual and auto- gain experience. Contact Chief engineer, tive newscaster. School trained. 3rd phone, mation experience desires position in es- KCND -TV Pembian, North Dakota. 701 -825- middle -of -road, rock, jazz, gospel or C &W. tablished or growing firm. Liberal Arts BA 6292 collect. Box F-270, BROADCASTING. in speech, 1964. Two years experience, in eluding air and Ed. FM. Will consider copy, Engineer with first phone for southwestern Disc -jockey, young, ambitious, tight board, traffic, promotion, PR. Box F -236, BROAD- VHF. Accent on maintenance. Responsibil- happy sounding. Box F -285, BROADCAST- CASTING. ities and compensation commmensurate with ING. training, experience and ability. Send resume, references and salary requirements Ratings slow? Add go. Punch competition Serious business, this radio . and it's to Chief Engineer, KOAT -TV, Box 4156, in Pulse. Top 40 swinger with college awaits. been my serious business for the past ten Albuquerque, New Mexico 87106. Box F -288, BROADCASTING. years, five in this medium market, Even more serious busines have been the mar- Need July 1- Experienced TV engineer, 1st DJ announcer, authoritative newscaster. ket's 15 competing AM's (mostly metro) phone, for maintenance of both studio and Married, Negro. Some experience. No floater. signals. Community envolvement and imag- transmitter equipment. Expanding ETV sta- Box F -289, BROADCASTING. ination have been regarded with consistant tion going full power and local color in #1 ratings, but financial advancement makes new building. Excellent working condi- Authoritative dj /newscaster will do any relocation inevitable. Successful background tions, State benefits, month's paid vacation show. No floater, will settle. Box F -290, in contemporary, middle, and golden. and ideal climate. Contact immediately, BROADCASTING. Sparkling production! 1st A.B. Look for- Chief Engineer, KUAT -TV, Channel 6, ward to your inquiry! Box F -242, BROAD- Radio -TV Bureau, University of Arizona, Negro lady di /announcer, well trained be- CASTING. Tucson. ginner. Bright personality, and "definitely different." Third class endorsement -Will Working PD for growing station. Presently Immediate openings for two experienced en- relocate. Box F -291. BROADCASTING. employed with solid in 300M market. gineers with first class license at new tele- #1 No vision station in central Wisconsin's ideal hurry. All responses answered. References. vacation First phone-combo top forty five years 10 years experience. Box F -244, BROAD- land. Fast growing community. You ... CASTING. will enjoy living and working in this beauti- experience, presently employed as chief ful central Wisconsin area. Salary com- and MD . 24 . . family. Box F -293, BROADCASTING. mensurate _with ability, Liberal vacation, Hilarious spots and promos require a spe- hospitalization and medical plan. Would also cialist. We are specialists! We write them consider AM chief engineer with extensive Negro dj. Strong voice, swinging show. 3rd to fit your requirements. You produce them. construction experience, Contact John Gott, endorsed, will travel right now! Box F -297, "Ideas Unitd. ", 11754 Kiowa Ave., Los An- Chief engineer, WAOW -TV, Telephone A/C BROADCASTING. geles, California 90049. 715 -842 -2251.

114 BROADCASTING, June 27, 1966 Technical -- (Coned) Production -Programing. Others WANTED TO BUY Wanted -Experienced engineer for major continued Equipment maket UHF station. Must be technically qualified and experienced master control Station in top eastern market has immediate Should We need used 250, 500, 1 kw as 10 kw All switcher. $140.00 weekly. Contact Tom Slee- opening for an experienced switcher. RNe- man, WBMG -TV, P. 0. Box 6146, Birming- be young, aggressive, quick witted, and transmitters, no funk. Broadcast ham, Ala. have the ability to make clean crisp station tronia Corp., 1314 Iturbide St.. Laredo, breaks. Send resume to Box F -295, BROAD- Texas 78040. Immediate opening control room engineer CASTING. transmitter 10 in progressive full color operation. Color Producer /director for ETV station in north- Equipment Wanted: U.H.F. experience desirable. Promising graduates or 12 kw. Box E -131, BROADCASTING. of east. Must be able to produce as well as Electronic Technology Vocational courses direct. $8,000. Box F -304, BROADCAST- will be considered. Contact Chief Engineer, ING. Wanted TV 5 kw equipment, channel 4, WJBF -TV, Augusta, Ga. price. trademark. Homero Rios D., P. O. Box Film editor -immediate opening for experi- 1324, Mexico City, Mexico. Immedate opening for 1 more 1st phone enced man. Send resume and expected engineer. Radio /TV operation and mainte- starting salary to Art Michaud, Film Di- Used Filmline model R -15 TC 16mm Re- nance. Salary to $130 depending upon ex- rector, WTOL -TV, Toledo, Ohio. versal processor or Houston Fearless L 16R perience. Air mail full details first letter. Reversal Labmaster. Five full description Pat Finnegan C. E., WLBC AM/FM/TV, Traffic manager -We haVe an opening for and price -WSAV -TV, Savannah, Georgia. Muncie, Indana 47302. a person who has served at least three to five years as a TV Traffic Manager and has Immediate opening for engineer with first - demonstrated his ability to establish and FOR SALE class license. Experience not necessary. Call administer an efficient traffic operation and Jack Schuster, WSBA -TV, York, Pennsyl- train and supervise subordinates. We offer Equipment vania, 717- 843 -0043. top pay, excellent fringe benefits, and opportunity for growth in our expanding radio transmitters. monitors. Broadcast engineer looking for opportunity broadcast activities. Send a complete con- Television to join top -rated WSBT & TV and outstand- tubes, microwave. cameras. audio. Electro- fidential resume to the Personnel Office, flnd. 440 Columbus Ave. N.Y.C. ing technical staff. Prefer midwesterner with Avco Broadcasting Corporation. 140 West some experience but still consider recent Ninth Street, Cincinnati, Ohio 45202. An tech school graduate with first class license employer, m /f. Co -axial cable -Hellax, Styroflex. Spiroline. and military obligation satisfied. Progressive equal opportunity etc. Also rigid and RG types in stock. New operation with many industry firsts, latest Wanted material. Write for list. Sierra -Western Elec- equipment and attractive benefits. Send res- TELEVISiON-Situations tric Co.. Willow and 24th Streets. Oakland, ume to Personnel Director, South Bend Management Calif. Phone 415- 832 -3521. Tribune, South Bend, Indiana 46626. General manager /General sales manager. Ampex VR1000B videotape recorder and ac- a elevision recording engineer -to supervise In depth experience national /regional/local cessories. Excellent conditions, now in net- operation and maintenance of television sales. Proven professional and executive work use. Affiliated TV. 164 East 38th Street. tape recorders. Experience in video, ability all phases. Box F -160, BROADCAST- N.Y.C. and videotape necessary. Con- ING. tact Indiana University Personnel Division, UHF television equipment. Enough te put 1000 East 17th Street, Bloomington, Indiana. General sales manager. Prefer medium or station on air from camera to antenna. major market. Experience includes local $50,000.00 cash. Box F -22, BROADCASTING. Broadcasting engineer: Outstanding oppor- sales, national rep. Over 7 years in broad- tunity with a pioneer, educational radio cast sales. Currently employed. Married, Whatever your equipment needs. Check first and television station. Western university 3 children. Will relocate. Box F -161, with Broadcast Equipment and Supply Co., with small town atmosphere. Wonderful BROADCASTING. Box 3141, Bristol, Tennessee. family community. Salary commensurate with experience. Write office of Staff Per- Sales sonnel, Washington State University, Pull- RCA 50 kw BTA -500 now in service will man, Washington. An equal opportunity Available immediately. Sales manager with be available in approximately six months employer. over 10 years television sales and program- due to change in sites. If interested at $22,- ing background wishes larger market. Cre- 500 complete, write Box F -142, BROAD- ative, hard -working, college graduate with CASTING. NEWS sales facts and figures that speak for themselves. Excellent references, superior sales Ampex VR -1001 video tape recorder Midwest NBC affiliate needs news reporter record of suc- One who can knowledge, exceptional sales in excellent condition. Mounted in 66" racks gather, write and compile. TV cesa. Double your dollar income tomorrow. for mobile operation. Full monitoring background not vital. If you are a reliable -175. BROADCASTING. radio man, would like to hear from you Write today! Box F equipment included and equipped with also. Or is there a woman journalist in 17 years of top local, regional and national Allen mod-demod for color recording. Make the audience? Let's hear from you too. sales and management available in July. offer. Contact Chief Engineer, WJBF -TV, Box F -168, BROADCASTING. Box F -264, BROADCASTING. Augusta, Ga. Announcers Newsreporter for midwest NBC full color Gates ST101 spot tape recorder. 1961 model. group owned TV station. Announcing ability Radio announcer and news broadcaster de- Excellent used conditions. $375 at WBKV, desired but not essential if experienced in sires graduate to TV. Hard working, in- West Bend, Wisconsin. reporting and writing. Will also consider telligent, mature. Salary no object. Box radio announcer willing to learn TV news. F -286, BROADCASTING. RCA 96A limiter, RCA 66A modulation mon - Well equipped growing news operation in itor-no cover, RCA Power Max (as new), medium size city. Send picture, job history Technical Schafer Automatic-Model #60-2 Seeburg and audio tape (if announcer) to Box F- record changers-model 200, Fairchild cutting 223, BROADCASTING. Ten years experience in UHF, VHF, AM, lathe with one head and equalizing amplifier FM and microwave. Currently employed in and speaker, General Radio -400 cycle noise in Iowa's the field by a large eastern corp. Technical and distortion meter-type 732A -Serial TV -Radio news operation second college graduate. Interested in chief or #309, Langevin -model 119 -Guardian ampli largest city needs sharp man to handle supervising position in Alaska, but will con- fier. Box F -246, BROADCASTING. night TV news spot. Must write well and all offers. Box F -261, BROADCAST- look good on the air. Send resume, photo, sider tape and financial requirements to: Dave ING. Sparta a -500 studio control units, near new, Carter, News Director, KCRG -TV, Cedar $550 and $750. Galen Gilbert, GL 1 -1420, Rapids, Iowa 52404. Production -Programing, Others Neosho, Mo. TV program- operations director - experi- Newscaster /newswriter for professional enced, creative. Seeking professional chal- MISCELLANEOUS news staff of group -owned station. Chal- lenge. Midwest or west. Box F -102, BROAD- lenging opportunity for man with mature CASTING. 10.600 Professional Comedy LInest Topical on -air delivery who is also a proficient laugh service featuring deejay comment writer. Send resume, photo and audio tape Producer -director -with five years experi- Introductions. Free catalog. Orben Comedy to John North, News director, Fetzer Tele- ence in major market wanting to relocate. Books. Atlantic Beach. N. Y. vision, Box 627, Cadillac, Michigan. Dial Strong in creative areas. Box F -147, 616 -775 -3478. BROADCASTING. Instant gags for deejayst Hundreds of One Career minded young director seeks posi- Liners on Weather, Traffic, Radio. Music Production- Programing, Others tion with quality oriented station. College etc. 55.00 -Write for free "Broadcast Com- graduate- Broadcast major-Theater back- edy" catalog. Show -Biz Comedy Service. 1735 26th Street, Brooklyn, N.Y. 11229. has im- ground. Now employed medium market. E. New station in top eastern market Willing to wait for right opportunity. Please mediate opening for experienced TV artist. $4.001 for a man from a write if you have present opening, or want DEEJAYS! 4.000 classified gag-lines, Excellent opportunity my resume for your files. Box F -230, Comedy catalogue free. Ed Orrin. 8034 smaller market, or No. 2 man ready to Hollywood. Calif_ 91805. move up. You will enjoy the creative chal- BROADCASTING. Gentry. No lenge offered by this position. Send sample Director . Year experience all phases your correspondence the Photo of work and resume to Box F -278, BROAD- production, desires better chance to pro- Personalize CASTING. Stamp way! $3 /100. D. E. Scutt Enterprises, gress. Box F -284, BROADCASTING. Box 2367. Philadelphia, Pa. 19103. Top eastern independent station with heavy TV executive looking to move up. Ten years offers creative potential to of experience as Operations, programing and Have you got a musical Fungus? Exclusive live schedule, in LYN Publica- experienced producer /director. Send com- production - manager in sales oriented me- one- liners your market. plete details to Box F -287. BROADCAST- dium markets. Available this summer. Box tions, 2100 Divisadero, #4, San Francisco. ING. F -294, BROADCASTING. California. Free sample.

BROADCASTING, June 27, 1966 115 INSTRUCTIONS RADIO Announcers-(Cont'd) FCC license and A.S.E.E. degree program. Help Wanted by home study and resident instruction. -Management Resident FCC courses available in Washing- ton, D. C.; Seattle. Wash., and Hollywood Top 100 market Station Calif. Home study conducted from Holly- wood. Write for Contemporary Format -Seeks man free catalog. Dept. 5-11 , with Grantham Schools, 1505 N. Western Ave., able to deliver adult sound Hollywood, Calif. 90027. personality. No news. Pleasant locale. GENERAL MANAGER right Learn Radio Adequate monetary reward for -TV announcing, programing, man. Send tape to production, newscasting, sportscasting, console operation, disc-Jockeying, and all- Box F-163, Broadcasting, phases of broadcasting on the nation's only commercial station, fully operated for for top station in major mar- training purposes by a private school KEIR -FM. Highly qualified professional- teachers. Country's finest practice studios. ket, with top 40 experience. ANNOUNCER WANTED Elkins Institute, 2603 Inwood Road, Dallas, 1 Smart, established Illinois' regional fulitimer Texas 75235. Send complete resume with picture. will pay attractive salary, plus bonus and other extras, for versatile, creative di who nn gather, The masters. Elkins Radio License School i write news. Best working conditions, sparkling. of Minneapolis offers the unmatched suc- i up-bent programing, permanent future with cess of the Famous Elkins generous increases, prosperous community. Ste- Laboratory and Box F -306, Broadcasting. : lion part of prestige group. Send details, Theory Classes in preparation for the First experience, reference. Class FCC license. Elkins Radio License Write: WKAN, Kankakee, Ill. School, 4119 East Lake Minnesota. Street, Minneapolis, }- q. Be prepared. First class FCC license in six weeks Top quality theory and labora- Help Wanted -Sales tory training. Elkins Radio License School WHATEVER YOU'RE FIGHTING of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. Forget it. Come settle down and really in most beautiful area. Are 4 It's Time to Think of the Future live Florida's The nationally known 6 weeks Elkins train- you 50kw caliber? Come work for one of ing for an FCC First Class License. Out- Florida's great stations. If you're young, standing theory and laboratory instructions. Are you managing or selling for a small bright, run tight board, like adult con- Elkins Radio License School of radio station, a small television station, or temporary sounds, you'll like working our 333 New Orleans, Saint Charles, New Orleans, Louisiana. a small newspaper? How long have you i afternoon show. worked in a small market? How long since We pay well. Offer full benefits. Send FCC first phone license in six week*. your last raise? Have you come as tar as complete resume, photo, tape fr salary Guaranteed instruction In theory and you can in your field? Why not make a ti requirements. laboratory methods by master teachers, change? Box F -273, Broadcasting. G.I. approved. Request free Elkins brochure. Outdoor advertising is on the move. In the Radio License School, 2603 Inwood next 10 years, outdoor advertising will have Ai,M.MN.11111msyi9ks Road, Dallas, Texas. the largest business increase of any media. Why don't you get in on the ground floor? Elkins Radio License School of Chicago Six weeks quality instruction in laboratory- Send your complete resume, salary re- Technical methods and theory leading to the FCC quirements, and a recent picture to: First Class License. 14 East Jackson St., Chicago 4, Illinois. Box E-123, BROADCASTING ; Since 1946. Original course for FCC first P1'l'.W: . s.Y.VL-.Y.Y1L':: phone operator license In six weeks. Over ti.'.': : RADIO 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting ENGINEERS August 17, October 19. For information, references and reservation, write William RADIO SALES MANAGER WMCA, NEW YORK B. Ogden Radio Operational Engineering School, 5075 Warner Ave., Needs engineer, experienced with 'ast Calif. Huntington Beach, 92647. Formerly of Burbank, Calif. UP TO paced board work. Must know care and maintenance of equipment. First class America's pioneer. 1st In announcing since 1934. National Academy of Broadcasting, $15,000 + phone license is required. Send resume 814 H St. NW. Washington 1, D. C. to WMCA, New York, N.Y., 10017 or call Mike Peshkur, MU 8 -5700. ',It's RBI and Here's Why l" First phone KBTR- DENVER, COLO. license in (5) weeks we -and guarantee R. An Equal Opportunity Employer Tuition only $295. Rooms $6 -$13 per week. Classes begin every 5 ABC -H -R Sarasota weeks in beautiful by the sea, on Aug. 1 -Sept. 5 -Oct. 10 -Nov. 14. Call or write Radio Engi- neering Institute, 1336 Main St., Sarasota, TOP 40 FORMAT Fla. Acquisition- minded group NEWS Announcing, programing, first phone, all phases electronics. Thorough, Intensive ownership of radio, television practical training. Methods and results proved many times. Free placement serv- and outdoor promises great EXPERIENCED ice. Allied Technical Schools, 207 Madi- person. NEWS DIRECTOR son, Memphis, Tennessee. opportunity for right WRITE Mature man who wants to settle down and become a Train now in N.Y.C. for FCC first phone OR Ev Wren part of grow- license. Proven methods, proven results, ing community and a community - day and evening classes. Placement assist- GALL: Gen. Mgr. minded station. Tape and resume ance. Announcer Training Studios, 25 W. 43rd, N. Y. OX 5 -9245. to Arthur L. Martin, WMRN, See our display ad under Instructions. Don Announcers Marion, Ohio Martin School of Radio & TV. IIII 1111 IIII 1111.! III IlilIlllllll 1111 1!11 IIIIBTIIIIBIII Be sure to write, BROADCASTING INSTI- TUTE, Box 6071, New Orleans, for radio ATTENTION TOP FORTY announcing careers. JOCKS AND NEWSMEN! WMCA NEW YORK Your 1st Class License in six weeks or less iGrowing chain of large market format STAFF NEWSCASTER at America's foremost school of broadcast stations has immediate openings for II training, the Don Martin School of Radio Mus+ be strong writer, dynamic reader. and Television (serving the entire Broad- capable people! We want only pro's, casting Industry since 1937). Make your not beginners or floaters. Starting r- Extensive radio news experience. Prefer reservations now for our Accelerated i working New York City newsman. Theory salaries from $175.00 fo $300.00. Class starting August 1st. Most experienced I Send tapes, and resume to Barrie personalized Send tape and resume today. Beere, instruction and methods. Low- News Director, WMCA, 415 est costs -finest accomodations available Byron Holton -Suite 600 Madison Ave., New York, N.Y. close -by. Call or write: Don Martin School, 645 North Michigan, Chicago, Ill. 1 1653 N. Cherokee, Hollywood, Calif. (213) All will he HO 2 -3281. replies answered - An Equal Opportunity Employer l11U1111U1111 IIII IIIIIIII111111!1 1111 1111 1111 1111 IIII 116 BROADCASTING, June 27, 1966 RADIO Production- Programing, Others EMPLOYMENT SERVICE Situations Wanted Announcers Position available now ANNOUNCERS -1st at NBC affiliate for experienced NEWSMEN- ENGINEERS WANTED: STATION IN NEED OF television director in new, modern DJ's -SALESMEN for "A SPECIAL KIND OF MAN" facilities; no switching or other If you need a job. we have one you! Maier market middle road air personality with duties. Address resume, snapshot, C.B.I. PLACEMENTS group operation desires relocation. Air slot or requirements to 1615 California St., Denver. Colo. 80202 programing position. II year pre with eaeallent Phone 303 -292 -3730 references. plus solid radio background. Intel- Program Director, WOC -TV ligent-Responsible--Family man. Don't under estimate this ad, there's a good man behind It. Daccnport, Iowa Box F -276, Broadcasting.

TELEVISION ALL JOBS FREE ART DIRECTOR RADIO -TV Help Wanted One of largest VHF stations in upstate PERSONNEL New York needs experienced man to CONSULTANTS Management run one -man department. Apply only if 645 North Michigan Ave., Chicago, Ill. you are now working in TV and can Phone area cods 912 537 -7075 RON CURTIS President handle all phases of TV art, including -- set design and construction and pro- CATV MANAGER motion material. Salary in vicinity of $7500. Send samples only if you don't 527 Madison Ave., New York, N.Y. 10022 Excellent opportunity with want them returned. Box F -234, Broadcasting. expanding operation in suburbs of large midwestern city. Proven sales and administra - TELEVISION t ive experience essential. BROADCAST PERSONNEL AGENCY Write in confidence to Situations Wanted Sherlee Barish, Director Management Box F -272, Broadcasting. BUSINESS OPPORTUNITY Our people know of this ad. ,,,,,,,..,,,,,,,,,,, .., ,,,,,,,,,,,,,,,,,,,,,,,, ATTENTION STATION MANAGERS with an eye on future growth. ASSISTANT TO THE MANAGER available immediately. College Help Wanted Technical Television graduate. I1 years production and - 1 sales experience. Managerial background. Excel- lent references from toast to cast! Over a mil. $ DOLLARS $ lien and one half dollars In local sales to my credit. Complete production background es well. Put yew CASH back in your business. Fer a man with proven ability, drive and or- BROADCAST FIELD ganiratlonal ability, contact Box F -174, Broadcasting. Sell us your land & tower and we ENGINEERS will lease it back to you. Long term leases arranged RCA EXPERIENCED BROADCASTER WRITE: Career opportunities for field engineers BROAD TV & RADIO BACKGROUND TOWERS UNLIMITED experienced in the maintenance of tape AVAILABLE 120 Flamingo Rd, and camera color studio equipment. for negotiation. Last five years SUCCESS- Las Vegas, Nevada Positions are in the East, South and FUL SALES AND MANAGEMENT OF WPEG, Midwest. Winston -Salem. Call or write Charles R. 40. Manager -Sales Manager, RCA offers outstanding benefits, includ- Mitchell, age WPEG, Winston-Salem, N.C., P.O. Box ing liberal vacation, 8 paid holidays, life insurance, retirement plan. Plus free 4168 (zip 27105). Phone WPEG, (919) INSTRUCTIONS medical insurance for you and your 723 -9627; Night 767 -4509. CURRENT POSI- family. TION SECURE PENDING FCC approval of purchase of WPEG by new owners. PRE- Your 1st Class Ticket Write: D. K. Thorne, RCA Service Com- VIOUS BACKGROUND includes 8 years in 6 weeks or Less pany, Bldg. 201 -1, Cherry Hill, Camden, radio PLUS 6 years TELEVISION WITH at America's Foremost N. J. 08101. JEFFERSON ..STANDARD ..BROADCASTING An Equal Opportunity Employer M&F STATIONS in the Carolinas: TELEVISION SCHOOL OF BROADCASTING ANNOUNCING, HEAVY ON NEWSCASTING, the RADIO CORPORATION OF AMERICA WRITING & RE- WRITE; also former staff DON MARTIN SCHOOL OF RADIO & TV announcer on 50,000 watt WPFT, Raleigh. Register now for Aug. 1st or Oct. All inquiries INVITED & ACKNOWLEDGED. 3rd CLASSES. For additional informa- Radio or TELEVISION: management, sales tion call or write to: TV ENGINEER NEWS or RESPONSIBLE ANNOUNCING. Opening with Calif. major market TV QUALIFIED REFERENCES ASSURED. DON MARTIN SCHOOL station. Applicant must have broad ex- & perience in BW & Color operation. Salary Feel free to contact: W. B. Reisen- OF RADIO TV commensurate with experience. Excellent weaver, Current Owner & President 1653 N. Cherokee HO 2 -3281 benefits. Position to be filled in early of WPEG, Inc. Hollywood, Calif. 90028 July. Inquiries confidential. An Equal Opportunity Employer. f Box F -254, Broadcasting. MISCELLANEOUS NEWS NEWS ...... ,.,...,,,,,...,,,.,,, I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I J I III I II I III I I II III I I II I I II IIII I:I I!I II II IIII I I I II II IIII JI I I I I I II II_ PROGRAM MANAGER South Atlantic, Florida, Gulf coast Top 50 market Does Your Money Manage You? News Cr Public Affairs Specialist Radio -TV operation in the northeast Excellent voice t camera presence. 15 year. Bring the big names from the money world R into homes via an interview needs newsman with news editor quali- /TV. Writer-r.porter-produeereinematolrapher- your listener's talent. Many awards for news 6 deeuments show that woos listeners in major metro- fications and on camera experience. ries. Now heading large, Washington, D.C. politan market. Good public service plus bureau of international news agency. Want entertainment. Specify Length rates Send tape and resume fo station or group that believes In high duality -For and sample tape. Box F -305, Broadcasting. - news 6 publie affairs. Box F -277, Broadcasting. Box F-274, Broadcasting.

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BROADCASTING, June 27, 1966 117 (Continued from page I10) In proceeding on applications of Kansas MISCELLANEOUS -(Coned) recently acquired by its stockholders. Ac- State Network Inc., and Highwood Service tion June 22. Inc., for new UHF's on channel 29 in Topeka, Kan., review board -c ** *** * * * * * * * * * * * * * * * * * * * In Southington, Conn.. limited consoli- granted motion by Kan- ** dated proceeding in Does. 15871 et al., re- sas State to extent of extending tune to * OFFER 539,000 CASH PRIZES view board granted petition by Cedar June 22 to file responses to petition to en- With exciting new "LUCKY INITIALS" pro Broadcasters to extend time to June 24 to large and delete issues. Action June 16. * tram in 13 weeks. No Risk to Station. We respond In proceeding on * (not you) pay all prises to local residents who to oppositions and comments di- applications of La * hear their initials broadcast. Winners Guaran- * rected to its motion to strike. Member Fiesta Broadcasting Co. and Mid -Cities * teed. Low Cost. Boosts Ratings. Boosts Time * Nelson not participating. Action June 22. Broadcasting Corp. for new AM's in Lub- it Sales. Proven Successful. For details write or * In Syracuse, N. Y., TV channel 9 pro- bock, Tex., review board granted petition * phone collect, * ceeding in Docs. 14368 et al., review board by Mid- Cities and rescheduled oral argu- * Dept. B, Azrael Productions, 913 N. Charles * granted petition by seven of eight appli- ment from June 21 to July 7. Action June cants to extent of extending time to June 16. ****isìr4<ìs *-Kis4 ***ìgì,4 * * * * *ìr -1i* 30 to file replies to oppositions to petition In proceeding on applications of Ocean by Syracuse Television Inc. to enlarge is- County Radio Broadcasting Co. and Sea- FOR sues. Action June 22. shore Broadcasting Corp. for new FM's on SALE By memorandum opinion and order in Toms River, N. J., review board granted proceeding on applications of James L. motion by Ocean County and rescheduled Equipment Hutchens for new AM in Central Point, Ore., oral argument from June 28 to July 8. Ac- and Faith Tabernacle Inc., to change fre- tion June 16. .titiY.Y.Y.LYr'1 quency, power, etc. of KRVC Ashland. in Review board granted petition by : Docs. 16525 -6, review board held in abeyance Broadcast Bureau for extension of time to RCA BTA -50G, 50KW petition by KRVC to determine (a) nature of June 24 to file reply briefs in proceeding on program service proposed by it and need application of West Central Ohio Broad- AMPLIPHASE AM TRANSMITTER for such service within its proposed service casters Inc., for new AM in Xenia, Ohio. area, (b) extent to which programing of Action June 15. existing stations in in Medford and nearby Review board granted petition by daily operation and in excellent cities meets needs and interests of Central Broadcast Bureau for extension time to condition. This fine value available Point; and denied in all other respects its June 24 to file response to petition by petition to enlarge issues. Action June 20. Norristown Broadcasting Co., Norristown, only because a site move necessi- In proceeding on applications of D. H. Pa., for leave to amend its application and tates installation of transmitter at Overmyer Communications Co. and Max- return to processing line. Action June 15. well Electronics Corp. for new UHF's on new location before shutting down channel 29 in Dallas, review board granted old. Less request by Maxwell to extent of extending Routine Roundup than 1/3 original price to time to June 21 to file opposition to supple- first qualified buyer. Available about Ps ment to petition by Overmyer to enlarge ACTIONS ON MOTIONS issues. Member Nelson not participating. Ac- By the Office of Opinions and Review Jan. 1. : tion June 16. In Syracuse. N. Y., TV channel 9 proceeding in Docs. 14368 et al., granted request Box F -307, Broadcasting. FOR SALE-Stations by seven of the eight applicants to extend time to June 30 to file reply to oppositions continued of Syracuse Television Inc. and Broadcast Bureau to petition and petition for leave WANTED TO BUY -Stations lllnllllllll111101111111111IIrlllllllllllllrllllllllllll It1111111111111011111111II II r- to amend and joint request for approval of agreement and consideration to be paid. PACIFIC NORTHWEST Action June 21. Fs REGIONAL In proceeding on liability for forfeiture of McLendon Pacific Corp. Oakland, Calif., in Doc. 16214, granted petition by Broad- Single market I KW fulltime facility CATV E cast Bureau to extend time to July B to located in a lovely community of nearly ó file reply briefs to KABL's exceptions to a 10,000. Ideal suburban living within easy =_ initial decision. Action June 21. Soundly financed and experi- commuting distance of major city. Lo- Granted petition by Broadcast Bureau 24 enced CATV operating com- cated on five acres of valuable land, to extend time to June to reply to peti- iI tion by Star Stations of Indiana Inc. for pany desires to increase their the combination studios, offices and reconsideration in proceeding on its appli- investment in CATV. Will kl transmitter building is a showplace of cation for renewal of license of WIFE -AM- 2,500 square feet. All new equipment FM. Indianapolis. Action June 20. purchase joint venture or fi- O within last two years. Grossing $80,000 By Chief Hearing Examiner nance existing systems or and needs sales oriented owner -mana- James D. Cunningham undeveloped franchises. ger to develop full potential. Priced at c Designated Examiner Forest L. Mc- d $150,000 with $75,000 down required. Clenning to preside at hearing in proceeding Balance over six years. on application of Island Broadcasting Sys- Box F -150, Broadcasting. tem Inc., for new TV to operate on chan- a Box F -301, Broadcasting. is nel 55 in Riverhead, N. Y.; scheduled pre - Frimnunnnmrnuunnnnmmimnn amiamntnunnumn iliii °; hearing conference for July 19 and hearing for Sept. 20. Action June 20. Designated Examiner David I. Kraus - f WILL TRADE haar to preside at hearing in proceeding on FOR TV 50% of AM applications by WUST Inc. (now Atlantic or Nebraska Broadcasting Co.) to increase power of METROPOLITAN Grossing 80M WUST, Atlantic Broadcasting Co. for renewal of license of WUST and Bethesda - RADIO STATION $60,000 cash Chevy Chase Inc. for AM, Going subdivision in large Southern city. Broadcasters new 165 lots with all utilities and both Bethesda, Md.; scheduled prehearing 195 ad- Box F -281, 18 Joining acres. Near schools, shopping Broadcasting. conference for July and hearing for cert. Sept. 14. Action June 20. tern. Finest addition in city. Write Designated Examiner Herbert Sharfman Box F -228, Broadcasting. to preside at hearing in proceeding on applications of Tri -State Broadcasters Inc. and Emmet Radio Corp. for new AM's in Sioux S Center and Estherville, both Iowa, respec- Uue ebitt gßrokers Ohtc. tively; scheduled prehearing conference for Seeking Profitable West 1tt i July 19 and hearing for Sept. 20. Action Coast, Ariz., Nev., AM-PMs 116 CENTRAL PARK. SOUTH June 20. 100M to 1,000M. NEW YORK, N. Y. By Hearing Examiner Basil P. Cooper 265 -3430 In proceeding on AM applications of Box F -275, Broadcasting. Sawnee Broadcasting Co., Cumming, and Hall County Broadcasting Co., Gainesville, both Georgia, granted petition by latter for leave to amend its application concerning financial qualifications, more detailed basis FOR SALE -Stations for estimates of revenues, show change in Ind. single daytime $ 60M $15M type of equipment, etc. Action June 17. In proceeding on applications of Theo- N.Y. surburb daytime 500M terms dore Granik, All American Television Fea- VHF TELEVISION STATION tures Inc. and T.C.A. Broadcasting Inc., for FOR SALE M.W. metro FM 150M terms new UHF's on channel 50 in Washington, granted petition by Granik for continuance Now available half- interest in es- South metro AM &FM 160M 29% of further hearing from June 20 to June 23. tablished Action June 14. VHF station in Southeast. N.E. major daytime 200M assume Over 350,000 TV homes and Net- By Hearing Examiner Thomas H. Donahue work affiliated. Full details avail- In proceeding on applications of Board- able. CHAPMAN ASSOCIATES man Broadcasting Co., and Daniel Enter- prises Inc., for new AM's in Boardman and Box E -447, Broadcasting. 2045 PEACHTReE. ATLANTA. GA. 30309 Warren, both O 'io, respectively, granted petition by B ^arriman for leave to amend

118 (FOR THE RECORD) BROADCASTING, June 27, 1966 its program segment of application. Action as moot motion by Overmyer to postpone ERP 3 kw, ant. height 275 ft.; remote con- June 14. hearing and related dates. Action June 14. trol permitted; condition. Granted renewal of licenses of following By Hearing Examiner Walther W. Guenther By Hearing Examiner Forest L. McCleaning stations and co- pending auxiliaries: KPOI In proceeding on applications of Brown Formalized by order certain procedural Los Angeles; WNYE(FM) Brooklyn, N. Y.; Broadcasting Co., and Dixie Broadcasting dates reached at prehearing conference of WKCR -FM New York; WRPI(FM) Troy. Corp. for new AM's in Jacksonville and June 20 and continued hearing from July N. Y. Aurora, both North Carolina, respectively, 13 to Sept. 20 in proceeding on applications granted request by Dixie for further pre - of American Colonial Broadcasting Corp. for Actions of June 20 hearing conference on June 22. Action June new FM in Caguas, P. R., et al. Action WTTR -FM Westminster, Md.- Granted Cl. 15. June 20. to install new type trans. and ant.; increase By Hearing Examiner Charles J. Frederick In Costa Mesa-Newport Beach, Calif., ERP to 20 kw and ant. height to 350 ft. AM consolidated proceeding in Docs. 15752 WAVO -FM Decatur, Ga.- Granted CP to In proceeding on applications of Gordon type trans. and ant.; increase and Omicron Television Corp. for et al., denied request by Robert Burdette install new Sherman to extend time for filing motion to limit ERP to 97 kw, and decrease ant. height to new TV's to operate on channel 35 in Or- 130 ft.; remote control permitted; condition. lando, Fla., granted request by applicants the scope of examination of Burdette. Ac- to tion June 17. WWL -TV New Orleans- Granted CP and continued date for exchange of ex- install alternate main trans. at main trans. hibits from June 15 to July 7 Ind hearing In proceeding on revocation of licenses and ant. location. from June 22 to July 12. Action June 20. of Quality Broadcasting Corp. for WKYN mod. of CP and WFQM(FM) San Juan, and Radio Amer- KCCN Honolulu- Granted By Hearing Examiner Millard F. French to change ant.-trans. location, specify studio icas Corp. for WORA -FM Mayaguez, both and remote control point and make changes In proceeding on application of Dwight Puerto Rico, granted request by George A. in ant. system. L. Brown tr /as Brown Radio & Television Mayoral to reopen record and admit into WXTV(TV) Paterson, N.J. -Approved en- Co. for renewal of license of WBVL Bar- evidence his Exhibit 1, and again closed gineering data submitted pursuant to order bourville. Ky., and Barbourville- Community record. Action June 14. 28, 1965, in Doc. 15092 with respect for new AM in city, of May Broadcasting Co. that By Hearing Examiner Herbert Sharfman to construction of station on channel 41. issued order which formalized ruling made Remote control operation permitted WRSC at hearing of May 31 which, among other Granted petition by James J. B. Scanlon State College, Pa.; condition; and granted things, granted petition by Barbourville - for leave to amend his application to show control authority to Community for leave to amend its appli- ground system in use at KCAT Pine Bluff. change of remote cation so as to designate existing 950 kc Ark., in proceeding on his AM application WRSC-FM radio station presently operated by Brown and that of George T. Hernreich, Hot Actions of June 17 as to trans., ant., studio, equipment and Springs. Action June 16. KUAM -FM Agana, Guam-Granted mod. other elements of the physically operating In Boston, TV channel 5 proceeding in of CP to change ant.- trans. and studio lo- plant of WBVL in lieu of constructing new Docs. 8739 et al., reopened record of hearing cation; change type trans. and type ant.; station. Action June 21. and scheduled conference session for June increase ERP to 370 w.; and decrease ant. By Hearing Examiner Walther W. Guenther 30 to consider stipulation of counsel on cor- height to 77 ft.; condition. rections to transcript of hearing. By separ- Granted change of remote control author- Pursuant to mandate of commission of ate action, granted request by WHDH Inc., ity for following stations: WAIL Baton May 13, certified to commission record of to extend from June 30 to July 18 time to Rouge, La.; and KCON Conway, Ark. hearing which was closed on June 17 in file Step IV reply findings. Action June 16. WFSO Pinellas Park, Fla. -Granted li- proceeding on order to Muskegon Television cense for AM station; condition. System and Booth Communications Co. to By Hearing Examiner Elizabeth C. Smith KOAG Arroyo Grande, Calif.- Granted show cause why they should not be ordered In proceeding on applications of The license covering change in hours of opera- to cease and desist from further operation Tidewater Broadcasting Co., and Edwin R. tion; ant.- trans. location; installation of DA of CATV system in Muskegon, Mich., in Fischer for new AM's in Smithfield and system and new trans.; condition. violation of sec. 74.1107 of CATV rules. By Newport News, both Virginia, respectively, KTLA(TV) Los Angeles- Granted CP to separate action, on examiner's own motion, by separate actions (1) granted requests by change type trans.; condition. corrected in various respects transcript of Big T Corp., Newport News, and WTAR *KASU(FM) Jonesboro, Ark. -Granted CP record. Action June 20. Inc., Norfolk, to extend time to July 15 to change ant.- trans. and studio location; By Hearing Examiner Isadore A. Honig to file answers to written interrogatories; install new ant.; increase ERP to 3.6 kw; and (2) granted petition by The Tidewater ant. height to 185 ft.; remote control per- Pursuant to agreement reached at June Broadcasting Co. to continue hearing from mitted. 17 prehearing conference, continued hearing June 20 to June 21. Actions June 17 and 16. WRIZ Coral Gables, Fla.-Waived Sec. from July 12 to July 13 in proceeding on Inc.. BROADCAST ACTIONS 73.30(a) of rules and granted mod. of CP application of Haddox Enterprises for to the extent of permitting establishment of new FM in Columbia, Miss. Action June 17. By Commission main studio beyond corporate limits of Pursuant to agreements reached at June Commission, by Commissioners Hyde, Coral Gables; and change type trans.; con- 17 further prehearing conference in pro- Bartley, Lee, Cox and Loevinger, on June dition. Coral Gables station identification ceeding on applications of Arthur A. Cirilli, 22 granted request by Buckeye Cablevision to be followed when operation is com- trustee in bankruptcy, for renewal of license Inc., for temporary waiver of sec. 74.1107 menced. of WIGL Superior, Wis., et al., scheduled of rules to permit carriage of noncommer- Granted renewal of licenses of following certain procedural dates and continued hear- cial educational TV WTVS(TV) Detroit, on stations and co- pending auxiliaries: WDHA_ ing from June 21 to Sept. 7, and scheduled its CATV system in Toledo, Ohio, commenc- FM and SCA Dover, N. J., WLIR(FM) and further prehearing conference for June 29. ing July 1 and terminating Sept. 6, in order SCA Garden City, N. Y., WNYR Rochester, By separate action, granted petitions by to maintain continuity of educational tele- N. Y. WIGL and D.L.K. for waiver of sec. 1.594 casting during period when educational June 16 of rules and accepted their certification of WGTE -TV in Toledo Is not on the air. Com- Actions of publication. Actions June 17 and 16. missioner Bartley voted to grant, without WEHT(TV) Evansville, Ina. - Approved condition. engineering data to specify operation on By Hearing Examiner H. Gifford Irion By decision, commission ordered Mis- channel 25 in lieu of channel 50 and change In proceeding on applications of Iowa sion Cable TV Inc., and Trans -Video Corp. type ant. State University of Science and Technology, to cease and desist within two days from WPIX(TV) New York -Granted CP to Ames, Iowa, continued further hearing in operation of their CATV system at Poway, make change in transmission line. Des Moines, from June 27 to July 25. Action Calif., in such way as to extend signals of WAEO -TV Rhinelander, Wis. - Granted June 20. any TV station beyond its grade B contour mod. of CP to change type trans. and make In proceeding on applications of KWEN in violation of sec. 74.1107 of rules, and other equipment changes. to from WSPA -TV Spartanburg, S. C.- Granted Broadcasting Co. and Woodland Broadcast- specifically cease and desist supply- CP to change ing Co. for new AM's in Port Arthur and ing to its subscribers signal of Los Angeles mod. Vidor, both Texas. respectively, granted noncommercial educational TV KCET. Com- *WHKW(FM) Chilton, Wis.- Granted certain pro- mission stated it would determine whether of SCA to change subcarrier frequencies to motion by latter to change 22 kc and 67 kc. cedural dates, and, on examiner's own mo- public interest would be served by carriage WQAL(FM) Philadelphia- Granted mod. tion, cancelled hearing of July 6 and sched- of the distant educational UHF signal in for separate proceeding upon proper request for of SCA to change subcarrier frequency to uled further hearing conference June 67 kc. 24. Action June 17. waiver, but only If respondents are in compliance with rule. Action June 22. KDKO Littleton, Colo. -Granted mod. of By Hearing Examiner Jay A. Kyle license to operate trans. by remote control. Continued without date hearing con- BROADCAST ACTIONS WNXT -FM Portsmouth, Ohio WTAP -FM 27 in By Broadcast Bureau Parkersburg, W. Va.- Granted licenses for ference of June proceeding on appli- FM's. cations of WMGS Inc. for renewal of license Actions of June 21 new of WMGS Bowling Green, Ohio, and Ohio Granted extension of completion dates as Radio Inc., for new AM In that city. Action KTYM -FM Inglewood, Calif.- Granted li- shown: WSEB -FM Sebring, Fla., Dec. 21: June 20. cense covering use of old main trans. as KCER Redding, Calif., Nov. 1; KCEE -FM auxiliary trans.; granted renewal of licenses, Tucson, Ariz., Dec. 20; KACO St. Louis, Granted request by Broadcast Bureau including auxiliaries. Dec. 20. to continue from June 17 to June 24 time WSIX Nashville -Granted mod. of license to file proposed findings and from June 24 to operate trans. by remote control. Actions of June 15 to July 1 for replies in proceeding on appli- *WJRH(FM) Easton, Pa.- Granted CP to Granted remote control authority to KVSO cations of Elyria-Lorain Broadcasting Co. make changes in ant. system; ant. height Ardmore, Okla., and KATZ St. Louis; and for renewal of licenses of WEOL- AIJ -FM 67 ft. change of remote control authority to WSJS Elyria, Ohio, et al. Action June 14. KLYR Clarksville, Ark.- Granted CP to Winston -Salem, N. C. Rescheduled prehearing conference from change ant.-trans. and studio location and Regents of University of California River- June 29 to July 6 in proceeding on applica- install new type trans. side, Calif.- Granted mod. of CP for new tions of Lamar Life Broadcasting Co. for KRFM(FM) Phoenix Ariz. -Granted Cl' noncommercial educational FM to change renewal of license of WLBT(TV) Jackson, to install dual output type trans. and ant.; type ant. and frequency to channel 201. Miss. Action June 15. ERP 100 kw, ant. height 1,550 ft.; remote KFMW(FM) San Bernardino, Calif.- Pursuant to hearing conference, can- control permitted. Granted mod. of license to change studio celled date for exchange of exhibits and WVOX -FM New Rochelle, N.Y.- Granted location and remote control point; condi- continued without dates hearing conference CP to install new ant.; increase ERP to tion. and hearing in proceeding nu applications 3 kw, and decrease ant, height to 145 ft.; KBOE Truckee, Calif.-Granted renewal of D. H. Overmyer Communications Co. remote control permitted; condition. of license, without prejudice to whatever and Maxwell Electronics Corp. for new WOVE -FM Welch, W. Va.- Granted mod. action commission may deem appropriate UHF's on channel 29 in Dallas; dismissed of CP to change type trans., install ant.; as result of its decision in Does. 16676 -7.

BROADCASTING, June 27, 1966 119 Action of June 13 The Graphic Printing Co., Portland, Ind. - WWTV (TV) Cadillac, Mich. Granted change of remote control author- Requests issuance of notice of proposed Long Island Cable Vision Corp., Riverhead, ity for WGBB Freeport, N.Y. rulemaking looking toward addition of Sag Harbor, Bridgehampton, Southampton channel 265A to Portland to FM table of and Greenport, all New York, requests assignments. Received June 10. waiver to carry WNHB -TV New Britan- Rulemakings Commonwealth Telecasting Corp. Utnado, Hartford Conn.; WABC -TV WCBS -TV, DENIED P. R.- Requests institution of rulemaking WNBC -TV, WNDT(TV), WNYi -TV, WNEW- proceedings to provide first unreserved UHF TV, WOR -TV, WPIX(TV), WDHT(TV) all Commission denied by memorandum New York, and R. I. opinion and order petition by WGCM Gulf- assignment for Utuado. Received June 9. WPRO -TV Providence, port, Miss., to initiate proposed rulemaking D. H. Overmyer Communications Corp., looking toward amendment of FM table Dallas -Requests study looking toward re- New call letters requested of assignments by adding channel 270C to vision of assignments to Dallas in TV allo- Gulfport, and deleting 270C from New Or- cation table by deleting channel 27 from Rochelle, I11.- Tilton Publications Inc. Re- leans. Action June 15. Tyler, Tex., and channel 29 from Dallas and quests WAHL. adding channels 27 and 33 to Dallas. Re- Pensacola, Fla.- Pensacola Junior College. PETITIONS FOR RULEMAKING FILED ceived June 1 and 3. Requests WSRE(TV) KSLN -TV Salina, Kan. -Requests (1) in- Ithaca, N. Y.-Ceracche Television Corp. stitution of rulemaking proceedings look- CATV requests for waiver Requests WCIC(TV). ing toward amendment of rules to reassign Holly City Cable TV Inc., Millville, N. J., Burnsville, N. C. -James B. Childress. channel 9, Lincoln Center, Kan., which is requests waiver to carry WCMC -TV Wild - Requests WKYK, reserved for educational use, to Salina, for wood, N. J.; WBAL -TV, WMAR -TV, WJZ- Holland, Ohio-Maumee Valley Broadcast - commercial use and reserve channel 34, TV, all Baltimore; WPIX(TV), WNEW -TV ing Association. Requests WSTT-FM. currently allocated to Salina as commercial and WOR -TV, all New York. Buffalo, N. Y. -Beta Television Corp. Re- assignment, for educational use; and, (2) Multi -Channel Cable Co., Whitehall, Ohio, quests WBAU -TV. issue order directing petitioner to show requests waiver to carry WKEF(TV), Fortuna, Calif.-Dale A. Owens, Requests cause why order of license modification WHIO -TV, WLWO(TV), all Dayton; and KIXF should not be issued to KRAC Alamogordo, N. M. -Radio Alamo- require operation WHIZ -TV Zanesville. all Ohio. gordo Inc. of KSLN on channel 9 in lieu of channel 34. Booth American Requests KINN. Received June 13. Co., North Muskegon, WSPZ Spencer, W. Va.- Community Ra- Muskegon, Muskegon twp., Muskegon dio Inc. Requests WVRC. Kenneth E. Lawrence, Cullman, Ala. -Re- Heights, Norton twp. and Roosevelt Park, Gallatin, Tenn. -Ellis F. Jones Jr. Re- quests amendment of FM table of assign- all Michigan, requests waiver to carry quests WAMG. ments so as to add channel 221A to Cullman. WMAQ -TV Chicago; WTMJ -TV, WMVS-TV, KSHD(TV) Spokane, Wash.- Spokane Received June 10. WISN -TV, WITI(TV), all Milwaukee, and School District No. 81. Requests KSPS -TV. COMMUNITY ANTENNA ACTIVITIES

The following are activities in com- rado Television Co. (Jerry Fitch, manager, to pay for the referendum. KLGN Glenwood Springs, president) has munity antenna television reported to been granted a Haverstraw Village, N.Y. Rockland franchise. Subscribers will Cable Vision Inc. has been granted- a fran- BROADCASTING through June 22. Re- pay $10.95 for installation plus a $5.95 monthly service charge. The city will re- chise. Other applicants are High Tor Cable ports include applications for permis- ceive 2!Z% of the firm's Vision Inc., Good -Vue CATV Inc., and yearly gross. Glen- Haverstraw -Stony Point Cable Vision Co. sion wood Cablevision Inc. also has applied. to install and operate CATV's, Albany, Ga. -The Albany Herald Pub- Manlius, N.Y.-WSYR -TV. Syracuse, N.Y., grants of CATV franchises and sales of lishing Co. has been granted a franchise. has applied for a franchise. The system will be known as Gray Cable Miliport, N.Y.- Elmira Video, Elmira, N.Y. existing installations. Vision. (a subsidiary of Teleprompter Inc.), is seek- Elkhart, Ind. -The Board of Public Works ing a franchise. Indicates franchise has been granted. and Safety denied franchise applications of Community Teleception Inc. (group CATV South Corning, N.Y.- Corning Commun- Glenwood Springs, Colo.-Western Colo- owner, Indianapolis; attorney D. Russell ity Television (Charles W. Fribley, owner) Bontrager, representative), and G. T. & E. belatedly was awarded a franchise after the Communications Inc., New York. A franchise village council realized that the firm had application by Valley Cablevision Corp. was paid a $25 franchise fee last November. The approved, subject to changes in the applica- issue was raised when the new owner, New tion. Teleception attorney Bontrager re- Channels Corp. (Newhouse Broadcasting WHY DOESN'T KAISER -COX portedly will "probably" contest if Valley Co.), represented by Charles Brayton, El- Cablevision is awarded a franchise on the mira, N. Y., and Albert Eicholzer, chief engi- BUILD SOME OF ITS ground that the latter has a "virtual monop- neer of WSYR -TV Syracuse, N. Y., appeared oly" of the area news before the council. Mr. Eicholzer announced media. Valley Cable- 12- replacing CIRCUITS RIGHT INTO vision is formed by WNDU -TV, WSBT -TV, that the new channel system, both South Bend, and WSJV(TV), Elkhart- the five channels, will entail a $1 increase in South Bend, Ind. the monthly fee. THE CASE? Kokomo, Ind.- Kokomo Television System Raleigh, N.C. -A joint application has been (Booth Broadcasting Inc., Detroit) is seek- filed by Jefferson Standard Broadcasting Co., ing a nonexclusive franchise. Booth had Charlotte. and Carolina Communications been selected about a year ago to receive Corp., Tarboro, both North Carolina. The an exclusive franchise, but following an system would be owned and operated by a opinion by the Indiana attorney general to new corporation formed between the two the effect that a city council could not companies. Southeastern Cablevision Co., award an exclusive franchise, the contract Raleigh, had applied previously. was never completed. Kokomo CATV Inc. Reynoldsburg, Ohio-Multi- Channel Cable (Time -Life Inc., Indianapolis) previously TV Co., Portsmouth, Ohio (Edward Glock- had applied. ner, president) is seeking a 15 -year fran- Warsaw (Kosciusko county), Ind. - Val- chise. Taft Broadcasting Corp., Peoples ley Cablevision Corp. (Louis C. Chapleau, Broadcasting Corp., WBNS-TV, Columbus, representative), has been granted a fran- Ohio, Avco Broadcasting Co., and a spokes- chise, which additionally permits the corn- man for the Ohio Independent Theater Own- pany to provide service outside the town ers based opposition on the New York court and city limits. Valley Cablevision is owned ruling that Fortnightly Corp. had infringed by WNDU -TV, WSBT -TV, both South Bend, on copyrights held by United Artists Corp. and WSJV(TV), Elkhart -South Bend, Ind., (BROADCASTING, May 30), and whether also is seeking a franchise in Warsaw, Ind. CATV is "needed." Multi- Channel is pro- Des Moines, Iowa -All- Channel Cable Tele- posing eight nonlocal channels. vision Corp. and Stewart Broadcasting Co. (KMNS Sioux City, Iowa) have applied for Conneautvllle, Pa.-- George K. Kerr. franchises. Sioux City Cablevision Co. Inc. Butler, Pa., has been awarded a 10 -year exclusive franchise at a fee of $1 per year. If you ever climbed a pole you'd know! (KVTV[TV] and KTIVETV] Sioux City) and KTRI Sioux City applied previously. No installation and service rates have been All 4 firms seek exclusive franchises. set. The franchise cannot be sold or trans- But we'll tell you anyhow, if you write, Somerset, Ky. -Chuck Dunbar, Aspen, ferred without the borough council's approval. Mr. Kerr recently acquired Valley wire or phone collect for more Colo., has offered the city $10,000 for a fran- details chise plus 2!Z% of the yearly gross profits Master Cable Inc. from Charles Shuster, although he refused to identify the firm Kittanning, Pa. he represents. The finance committee has Lititz, Pa.-Peoples Broadcasting Co., Lan- KA/SER-COX advised the city council to rescind the caster, Pa., has applied for a franchise. franchise it granted previously to TV Re- ception Corp. which would pay the city The borough council reportedly is expected $600 annually plus 6% of the gross revenue. to draw up a nonexclusive franchise. Other Comex Cable Co. also applied. applicants include Television Community Services of WGAL-TV Lancaster, Pa., and KAISER -COX CORPORATION Batesville, Miss.- Batesville Cable Vision Denver and Inc. has applied for a franchise. The firm Ephrata Telephone Co. P. O. Box 9728, Phoenix, Ariz. 85020 proposes to pay 2% of its gross receipts South Greensburg, Pa. -WHJB Inc., Phone (602) 944.4411 to the city. Greensburg, has been granted a 25 -year Cape Girardeau, Mo. -Cape Telecable Inc. franchise. The borough will receive $500 of When you install KaiserCox equipment, you never (Edward L. Downs, representative) has ap- gross annual rental receipts, or a percentage wonder what's new in CATV you know! plied for a 20 -year exclusive franchise. The ranging from 3% to 13 %, whichever is - firm asked that its proposition be put to greater, depending on the number of sub- the voters and is prepared to submit $1,200 scribers.

120 (FOR THE RECORD) BROADCASTING, June 27, 1966 HEN James S. Gilmore Jr., a their news coverage activities as part W successful young Michigan busi- Community of the overall project of enhancing the nessman, faced the decision to go deep- programs and physical facilities of the er into politics or venture into radio - stations. Present partial color facilities TV a few years ago, it didn't take him need a mandate are being expanded to full local live long to cast his ballot for broadcasting. color capability, he says, since color is Three things largely influenced him so important to TV advertising's impact. to found his growing station group, radio -TV When he concluded his term as mayor, Gilmore Broadcasting Corp. to Mr. Gilmore explains, his interest in One was the fine public service per- broadcasting had become so stimulated formance of The Fetzer Group's wtczo- development of the city's unusual down- he began serious research of the radio- AM-ry Kalamazoo, Mich., which he town shopping mall. The latter is one TV field at the local library and else- came to appreciate when mayor of of many civic improvement projects of where. In meetings with Mr. Russell, that city. Another was the friendship which he is most proud to have been now his Washington counsel, he be- and example of a veteran broadcaster, a part. These events obviously made came convinced of broadcasting's po- wxzo's Carl E. Lee. The third was news, he relates, and so he opened the tential and gave up further political the advice of a Washington communi- city council meetings to broadcast as ventures. The KODE properties were the cations attorney, Percy Russell, whose well as print -media coverage. first obtained. candid reviews of the FCC and the "Carl Lee and the Fetzer Stations Taking Part Mr. Gilmore indicates broadcaster's broad public responsibili- came in first," he remembers, "and that during two trips abroad, one as a ties especially challenged Mr. Gilmore they did it so professionally and so state director for Radio Free Europe when he saw great opportunities there gentlemanly that it has enhanced our and another as a mayor-delegate chosen rather than problems. city meetings ever since. I believe good by the U. S. State Department, he has Mr. Gilmore in the past few years broadcast coverage actually can stimu- been able to appreciate more fully the has evidenced his faith in broadcasting late better civic performance by our role of communication in both world by investments of nearly $8 million public officials." and personal affairs. Thus he sees the for the acquisition of station properties. Mr. Gilmore and his group station importance of station staffs being work- These have included KODE -AM-TV managers are endeavoring to enlarge ers as well as members of local organi- Joplin, Mo.; KGUN -TV Tucson, Ariz.; zations. He has given them consider- wet-tr(Tv) Evansville, Ind., and WSVA- WEEK'S PROFILE able example, being active in numerous AM-FM-TV Harrisonburg, Va. "Event- church, hospital, charitable, education- ually we hope to expand our radio and al and civic groups as well as Michi- television properties to the full limit," gan's Republican Party. Mr. Gilmore says, but this is a long - In all of his business ventures both range plan. in and out of the broadcasting field, Political Surprise Mr. Gilmore still Mr. Gilmore places particular emphasis recalls the "great shock and the sud- upon people and their personal con- den confrontation of reality of the tributions to the growth and stability grave responsibility one has" when he of any organization. D. T. Knight of learned he had been chosen mayor of the KODE stations and Hamilton Shea Kalamazoo in 1959. "I started getting of the WSVA properties are typical of gray that first night" he says, because broadcasters who have become key lead- it was something he never dreamed ers in their communities, he notes. would occur. Mr. Gilmore makes a fetish of spar- He had been one of 18 candidates ing no effort to brighten and improve running for seven offices of city com- the working surroundings for his em- missioner. The commissioner having ployes whenever he acquires a business. the plurality of ballots automatically "I am also a great believer in business becomes mayor. He made history on systems that are practical," he says, two points: Becoming the city's young- and he enjoys converting work-saving est mayor and being elected by the most techniques from other fields to station votes to date. operation. He feels that this experience, how- Growth Cycle Apart from boost- ever, apart from his extensive other ing morale, he feels, more efficient sys- business interests, helped especially to James Stanley Gilmore Jr-president- tems and tools help to free people from give him a maturity in determining the owner Gilmore Broadcasting Group (KODE- dull detail so they can be more cre- public need and working to fulfill it. AM -TV Joplin, Mo.; WEHT(TV) Evansville, ative and have more time to get out Ind.; KGUN -TV Tucson, Ariz.; WSVA -AM- a Such sense of responsiveness to the FM-TV Harrisonburg, Va.; b. Kalamazoo, into their community for contact in community is at the very heart of suc- Mich., June 14, 1926; attended Culver selling or service. "We are adding cessful station operation, Mr. Gilmore Military Academy, Western Michigan people all the time," he notes. Such believes. He also gives much credit University and Kalamazoo College; Air partial automation doesn't mean less to the guidance of his father during his Force overseas service 1943 -45; active people but more since greater efficiency in family-owned Gilmore Bros. Depart- nearly dozen years of work in department Store, Kalamazoo, 1947.58 when produces greater effectiveness and this ment store retailing, including adver- he resigned to enter politics; mayor of in turn means more business, requiring tising. This face -to -face dealing with Kalamazoo, 1959-61; VP -major owner, added personnel, he indicates. the customer is vital in learning how McLain & Associates Advertising, Kala- Mr. Gilmore is reserved about CATV mazoo; president, General Enterprises on is the to build sales and profits based serv- and Jim Gilmore Cadillac- Pontiac Inc., but now entering field to protect ive, he explains, and in keeping in tune both Kalamazoo; m. Diana Holdenred his TV investments. His chief concern with the public pulse. Fell of Kalamazoo May 21, 1949; chil- for TV itself: Will the industry awake Newsmaker As mayor, Mr. Gil- dren- Bethany 16, Sydney 14, James S. from its so rich -so-suon apathy and en- more recalls, he quickly became the III 12, Elizabeth 9 and Ruthie 6; chief deavor to fulfill its greatest destiny be- hobby, enjoying water sports and other focal point for many controversies over activities with family at summer home, fore some Ralph Nader-type captures such issues as public housing and the Gull Lake, Mich. the headlines?

BROADCASTING, June 27, 1988 121 EDITORIALS

The new FCC being, ethnic programing has expanded and-in what may be the ultimate commercial refinement of specialization- PRESIDENT Johnson's selection of Rosel H. Hyde for the FCC has been asked to approve a station that would the FCC chairmanship is a clear manifestation of the carry nothing but want ads. chief executive's desire to have that agency assert its inde- In this issue we present a detailed study of talk and pendence in what is the most vital period in the history of conversation programing, one of the fastest growing trends mass communications. Satellites and other developments in radio, and the related phenomenon of all -news stations. that have contributed to the communications revolution In future issues we will examine other significant elements pose new problems of national and international importance of specialty radio. They deserve close attention. that affect public policy. For many radio stations, specialization in one form or Mr. Hyde is the FCC's dean, having served since 1946 - another, to one degree or another, is or will become an longer than any other commissioner. He is the first to economic necessity. The simple multiplicity of stations serve as chairman during two separate administrations. He makes it inevitable. As our study of talk radio demonstrates, now becomes the first chairman to cross party lines -a the need to stand out from the crowd, the desire for a Republican in a Democratic administration. "different" image, is imperative for many stations. Although Mr. Hyde's appointment had been the subject Whether they do it and how they do it will be up to the of speculation (BROADCASTING, May 23, et. seq.) there stations individually. The decision depends on many factors were those who thought the President too practical a poli- -the market, the competition, the stations' position in the tician to name a Republican to head an important agency. market. Whatever the decision in specific cases, however, But if Mr. Hyde's appointment was not a genuine surprise, specialization is growing and is one of the forces giving the naming of 31 -year old Nicholas Johnson, maritime ad- all radio a new liveliness, its listeners a more exciting choice ministrator, a brilliant lawyer with good credentials, to the of services and its advertisers a better buy. It may not be seven -year term, certainly was a typical Johnsonian scoop. radio's wave of the future, but it has shown that, given Nick Johnson is described as no "crack-down artist" but he the right circumstances and handling, it can help to im- has been far from a docile figure during his two years -plus prove on the past. as the maritime Administrator -a post he planned to leave to return to teaching law until intercepted by the President. News isn't show biz There is deep significance for broadcasters in Mr. Hyde's appointment. He has the confidence of most of his col- PRESIDENT Johnson is having a difficult time making leagues and is respected by licensees. The FCC is in deep up his mind about how to handle news conferences, trouble because of the genius of its erstwhile ultra -liberal meaning live pick-ups as well as the pencil -and -pad method. majority for creating issues that did not exist and invading He is still experimenting, it seems, but his last such attempt areas of program and economic controls that legally are to find a formula was not only a fiasco but a delusion as far none of its business. Whether the Hyde -directed commis- as the broadcast media are concerned. sion can undo the mischief is doubtful. He faces an al- At his most recent sudden Saturday conference (at which most insuperable task. he announced the Rosel Hyde -Nick Johnson appointments In his first tenure as chairman in 1953 -1954 Mr. Hyde to the FCC among others) the President tried a double- accomplished the bureaucratic impossible by clearing tele- header. First the regular news conference and, immediate- vision allocations in less than a year when the allotted time ly afterward, ostensibly to satisfy radio -TV, he moved into was four to five years. And he accomplished this without his seldom -used, expensively outfitted and network -main- using funds appropriated by Congress to expedite action. tained studio and answered three questions that had been No one should be misled. There is no soft era ahead. asked at the off -the -cuff session. While Mr. Hyde is not a headline hunter or a phrase- This was no news conference at all. It was a show that turner he is and always has been one who believes in en- had already been rehearsed. News is something that hap- forcing the letter of the law. Obviously he was selected pens spontaneously. We respectfully suggest that as far as after long deliberation because the President regarded him broadcast journalists are concerned they can live without the best man for the job, based on integrity, maturity and this latest innovation. the utter impartiality of his judgments. The talk of radio RADIO is enjoying a lively upturn in business. As this magazine has reported in some detail in the past few weeks, both national spot and network sales are moving at a rate unmatched in recent years -and local business, of course, never really- faltered. There are undoubtedly many reasons for the surge, but one of them, and a basic one, has to be programing. That's what gets the audience that makes radio a superior buy, and the listener has never had so many different kinds of programs literally at his fingertips as he has today. Along with this diversity, and contributing to it, has come the "specialized" station. The original and still over- whelmingly dominant "specialty" format, of course, is music -and -news, which itself has long since been further stratified into sub -specialties concentrating on specific types of music. In more recent years, music specialization has Drawn for BROADCASTING by Sid Hfr been refined still further, "talk" programing in various "A special little treat, dear ... I found a dove in my formats has proliferated, the all -news station has come into kitchen!"

122 BROADCASTING, June 27, 1966 IN PORTLAND, OREGON...

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