Sony Latin America Inc. Professional Solutions Latin America Maximizing customer value by technology & Video Mobile Digital Imaging

Home Entertainment & Medical Sound Sony Semi- conductor Game Group & Component

Entertain- Professional ment

Mobile Financial Phone Vaio Consumer Products & Service & Video Mobile Digital Imaging

Home Entertainment & Medical Sound Sony Semi- conductor Game Group & Component Professional, Entertain- Professional Device & Solutions ment

Mobile Financial Pictures, Music Phone

Financial Services Communications 50-year history of technology leadership

1976 Opened the broadcast ENG era

1985 Achieved high-quality recording/playback of slow motion images 1986 Developed VTR format 1991 Realized compact CCD with high -density, high-sensitivity 1993 Rolled out of Serial Digital Interface (SDI) for broadcast application 1995 Developed Digital Betacam VTR format 2003 Developed 4K SXRD device for projectors 2004 Developed XDCAM system with non-linear production capability 2008 Developed Back-illuminated CMOS image Sensor “ R” Introduced ultra-wide dynamic range shooting technology “View-DR” for security camera 2010 applications 2011 Rolled out 25-inch OLED panel for professional monitors 2012 Introduced F65 based on 8K CMOS sensor development Innovation Hub

Innovation Hub Professional Solutions Group is the innovation hub of Sony

Professional Digital Semiバイス- Imaging Solutions conductorソリューション PSGGroup

System Device & Solution Software

Disk R & D Manufacturing Innovation Hub

バイス PSG ソリューション

Technology

Incubation Mass-production

Professional Consumer Innovation Hub

8K CMOS 4K signal processing, Super resolution 4K “SXRD” Image Sensor video compression 4K upscaler LSI Display Device

CineAlta 4K Home Theater Digital Cinema Projector Digital Motion Picture Projector [SRX-R320] Camera [VPL-VW1000ES] [F65] Expanding 4K experience from professional to high-end consumer categories Expansion

More line ups, more application

ENG/Production

Affordable solution for 4:2:2 50Mbps recording 63rd Emmy Award Technology & Engineering

Since 2003

 Revolutionary file-based workflows for news, sports etc.  Many advantages of tapeless format at an affordable cost  An economical and stable long-term storage medium Expansion XDCAM HD422 Lineup Expansion

Affordable Disc Line-up HD422 Handy

PDW-680 PMW-100 PMW-200 1/3” CMOS 1/2” 3CMOS

PMW-50 SxS Field gear PMW-160 PDW-HD1200 1/3” 3CMOS Expansion

More line ups, more application

Live Production HDC-2500 series State-of-the-Art HD System Camera series with carbon fibre body

Superior image quality using 16 bit A/D and 2/3” Power HAD FX CCD

3G Fibre transmission (max. 4 km) for uncompressed signal output

5 different models (studio & portable types) available to match any budget & production need

Triax & Wireless transmission available via innovative exchangeable side cover technology

New DSP for innovative new feature set (e.g. ALAC-2, OPAC, Adaptive Matrix….)

Wide range of compatible HDC-series Viewfinders and RCPs

15 believe beyond HD HDC2500 wireless solution (R&D)

All in one camera style wireless transmission

Exchangeable side cover of HDC2500 series

Battery adaptor included

RCP and MSU control in system

Flexible design in operation

Integration with third party’s RF module, under development with some of partner companies

16 believe beyond HD HDC-1700 Cost-effective Fibre System Camera

Superb image quality using 16 bit A/D and 2/3” Power HAD CCD

New DSP to enable all HDC-2500 Series operational features

1.5G fibre transmission from camera head to CCU (max. 2000m)

Flexible production at 1080i/50 or 720p/50

Optional 24p and 25p support

Wide range of compatible HDC-series Viewfinders and RCPs

17 believe beyond HD HSC-300 HXC-100 Cost-effective System Camera using digital Triax Transmission

High image quality using 2/3”-POWER HAD CCDs

Flexible production at 1080i/50 or 720p/50

Down conversion to SD supported as standard

Long operational distance up to 1800m (HSC-300)

Compatible with HDLA and MSU (HSC-300)

Wide range of compatible HDC-series Viewfinders and RCPs

Flexible system configuration with cross compatible CCUs

18 believe beyond HD

HXC-D70 professional HD camera High quality HD System Camera at affordable price

Great low light quality using 3x 2/3” CMOS Sensors

Compatible with standard 2/3” Broadcast Lenses

Cost saving 16:9 Upgrade from DXC-D50 using existing CCU-D50

Easy HD Upgrade with new CCU-D70 Camera Control unit

Upgradable with Fibre or digital Triax Adapters

19 believe beyond HD

CA-FB70 optical fibre camera adaptor Optical fibre camera adaptor for studio camera HXC-D70 and PMW-320/350/500

Perfect for extending Studio Cameras with existing for ENG or Studio use

Long operational distance of up to 250 meters (with power) or up to 10 km with single mode fibre

Dedicated Camera Control Unit HXCU-FB70 Optical Fibre CCU

Compact and Lightweight Design V-Mount instant lock system

Interchangeable fibre connectors between Neutrik and Lemo as option

20 believe beyond HD CA-TX70 digital Triax camera adaptor Digital Triax Camera Adaptor for HXC-D70 and PMW- 320/350/500

Perfect for extending Studio Cameras with existing Camcorder for ENG or Studio use

Using existing HXCU-100 Camera Control Unit

Long operational distance of up to 1200 meters

Compact and Lightweight Design V-Mount instant lock system

21 believe beyond HD HDC-P1 3D rig solution HDC-P1 Box camera suitable for 3D rig operation

Seamless integration with Sony camera control system

Same optics as HDC-1500R

MPE-200 integration with Stereotech rig

Semi automated setup idea for live OB use

Unique lens integration for dynamic 3D zoom tracking

22 believe beyond HD Camera Control MSU-1000 / 1500 : Master Setup Unit

RCP-1500 / 1530 / 1000 : Remote Control Panel

Conventional multi-pin cable control and network control by LAN cable

Reactive & Precise Touch Screen

Customisable Menus and Assignable Buttons

Direct Access to Key Functions and Reactive & Precise Touch Screen

23 believe beyond HD MSU & RCP series

HZC-10 : Software MSU on PC

All MSU functions & Overall Camera System Overview

Camera Status & File Management

RCP assignment

HZC-PC5 : Software RCP on PC

All RCP functions Can control up to 5 HXC-D70’s

Camera Status & File Management

24 believe beyond HD CNA-1 Camera Control Network Adaptor

Convert SONY protocol to simple protocol for 3rd vendors

Convert Serial protocol to IP protocol ORIGINAL PROTOCOL ORIGINAL SONY CAMERA NETWORK Work as MASTER gateway in MSU/RCP control system LAN CNA-1

SI Vendor’s control panel SIMPLE PROTOCOL

25 believe beyond HD MVS-7000X multi-format live production switcher Maximise your investment with SD, HD and 1080/50P operation Up to 80 inputs, 48 Outputs with 5 ME busses and 32 keyers Flexible ME Architecture for ultimate adaptability Well proven MVS operation incl. macros and timeline control 4Ch Digital effects units for great on screen effects Custom built and tested to suit exact requirements

26 believe beyond HD MVS-3000 & MVS-6500 series new 2ME & 3ME live production switchers 3 new additions to the MVS Family

MVS-3000 and MVS-6500 Series offer affordable MVS switchers for ALL!

All models offer high-performance features for live production, intuitive control panel operability coupled with a stylish new panel design using OLED mnemonic displays for optimal visibility

27 believe beyond HD MVS-6530 24 button 3ME live production switcher Mid range SD/HD Production switcher with 48 Inputs, 32 Outputs 3ME busses and 16 Keyers Familiar MVS operation with new AUX Mix Transition Primary Colour Correction for every Input and AUX Outputs 3D DME & Format Converter as option Ext device control and clip transitions to enhance operation Easy to handle fixed configuration

28 believe beyond HD MVS-6520 24 button 2ME live production switcher Mid range SD/HD Production switcher with 32 Inputs, 16 Outputs 2ME busses and 16 Keyers Familiar MVS operation with new AUX Mix Transition Primary Colour Correction for every Input and AUX Outputs Full function Keyframe, Snapshot, Shotbox, Macros Ext device control and clip transitions to enhance operation 3D DME & Format Converter as option

29 believe beyond HD MVS-3000 new 2ME compact live production switcher Affordable yet feature packed SD/HD production switcher 32 inputs, 16 outputs with 2ME busses and 8 keyers Powerful feature set incl: Multiviewer & colour correction Familiar operation style with MVS based menu system Ext device control and clip transitions to enhance operation Easy to handle fixed configuration

30 believe beyond HD MCS-8M All in one solution Internal processing based on MVS series Variety of I/O formats Easy integration Simple and easy to use

31 believe beyond HD MCS-8M SD, HD or 3D mode, 8 Inputs, 4 Outputs Single Keyer (Linear/Luminance and Chromakeyer, Key resizer) Single ME bus PST pattern and DME wipes (Shared with key resizer) Aux Mix Frame synchronisation on each input Single channel frame store with 12 image storage (USB Import/export) Multiviewer output display

32 believe beyond HD MCS-8M 6 Channel audio mixer Audio delay mode for lip-syncing De-embedding from video inputs and embedding on Outputs PFL / Mon Output Audio follow video mode

33 believe beyond HD IP live production system - new IP based transmission system for Live Production use

Easy integration of multiple video streams over IP network

Realise multi-camera and audio production system at remote locations

Genlock synchronisation via Network

4x HD Video, genlock, audio and control over single transmission link

Very low (less than 1 field) delay

34 believe beyond HD 2011/2012 Awards

Content Creation Solutions Business Division Emmy Award Genesis, F35, XDCAM Genesis F35 XDCAM Visual Presentation Solutions Business Division Okochi Memorial Production Prize “Practical application of 4K Digital Cinema System” HiVi Grand Prix 2011 Gold Award ”4K Home Theater Projector VPL-VW1000ES” VPL-VW1000ES 4K Digital Cinema System BVM-E250 IABM Peter Wayne Award OLED Master Monitor “BVM-E250”

Visual Security Solutions Business Division Security Industry Association's (SIA) New Product Showcase (NPS) Video Surveillance Cameras HD (Megapixel) category 1st Prize “IPELA HYBRID” Hybrid Camera Hybrid Receiver

FeliCa Business Division Nikkei Superior Products and Services Awards 30th Anniversary Special Award Awarded in conjunction with the East Railway Company FeliCa