Robert Taranto SEMIOTICS of ARTIFICIAL INTELLIGENCE in An
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Notes on Peirce's Semiotics and Epistemology
DIAGRAMMATIC THINKING: NOTES ON PEIRCE’S SEMIOTICS AND EPISTEMOLOGY Luis Radford In this paper, I discuss the role of diagrammatic thinking within the larger context of cognitive activity as framed by Peirce’s semiotic theory of and its underpinning realistic ontology. After a short overview of Kant’s scepticism in its historical context, I examine Peirce’s attempt to rescue perception as a way to reconceptualize the Kantian “manifold of senses”. I argue that Peirce’s redemption of perception led him to a se- ries of problems that are as fundamental as those that Kant encountered. I contend that the understanding of the difficulties of Peirce’s epistemol- ogy allows us to better grasp the limits and possibilities of diagrammatic thinking. Keywords: Culture; Diagrammatic thinking; Kant; Peirce; Perception; Semiotics Pensamiento Diagramático: Notas sobre la Semiótica y la Epistemología de Peirce En este artículo se discute el papel que desempeña el concepto de pen- samiento diagramático en el contexto de la actividad cognitiva, tal y como es concebida dentro del marco de la teoría semiótica de Peirce y su subyacente ontología realista. Luego de presentar una visión general del escepticismo kantiano en su contexto histórico, se examina el esfuer- zo de Peirce por rescatar la percepción, esfuerzo que lo lleva a indagar de manera innovadora el “multiespacio de los sentidos” del que habla- ba Kant. Se mantiene que este esfuerzo lleva a Peirce a una serie de problemas que son tan fundamentales como los que Kant encontró en su propio itinerario epistemológico. Se sostiene que la comprensión de las dificultades intrínsecas a la epistemología de Peirce nos permite cernir mejor los límites y posibilidades de su pensamiento diagramático. -
Semiotics As a Cognitive Science
Elmar Holenstein Semiotics as a Cognitive Science The explanatory turn in the human sciences as well as research in "artifi- cial intelligence" have led to a little discussed revival of the classical Lockean sub-discipline of semiotics dealing with mental representations - aka "ideas" - under the heading of "cognitive science". Intelligent be- haviour is best explained by retuming to such obviously semiotic catego- ries as representation, gmbol, code, program, etc. and by investigations of the format of the mental representations. Pictorial and other "sub-linguisric" representations might be more appropriate than linguistic ones. CORRESPONDENCE: Elmar Holenstein. A-501,3-51-1 Nokendal, Kanazawa-ku Yoko- hama-shl, 236-0057, Japan. EMAIL [email protected] The intfa-semiotic cognitive tum Noam Chomsky's declaration that linguistics is a branch of psychology was understood by traditional linguists as an attack on the autonomous status of their science, a status which older structuralism endorsed by incorporating language (as a special sign system) into semiotics. Semiotics seemed to assure that genuinely linguistic relationships (grammatical and semantic relationships) were not rashly reduced to psychological or biological relationships (such as associations or adaptations). If it is looked at more closely in conjunction with the general development of the sciences in the 20th Century, the difference between Chomsky (1972: 28), who regards linguistics as a subfield of psychol- ogy, and Ferdinand de Saussure (1916: 33), for whom it is primarily a branch of "semiology", comes down to the fact that Saussure assigns linguistics in a descriptive perspective to universal semiotics, whereas Chomsky assigns it in an explanatory perspective to a special semiotics. -
A Semiotic Framework to Understand How Signs in a Collective Design Task Convey Information: a Pilot Study of Design in an Open Crowd Context
Avondale College ResearchOnline@Avondale Administration and Research Conference Papers Administration and Research 2013 A Semiotic Framework to Understand How Signs in a Collective Design Task Convey Information: A Pilot Study of Design in an Open Crowd Context Darin Phare University of Newcastle, [email protected] Ning Gu University of Newcastle, [email protected] Anthony Williams Avondale College of Higher Education, [email protected] Carmel Laughland University of Newcastle, [email protected] Follow this and additional works at: https://research.avondale.edu.au/admin_conferences Part of the Architecture Commons Recommended Citation Phare, D., Gu, N., Williams, A. P., & Laughland, C. (2013). A semiotic framework to understand how signs in a collective design task convey information: A pilot study of design in an open crowd context. In M. A. Schnabel (Ed.), Cutting edge: 47th International Conference of the Architectural Science Association. Paper presented at the Architectural Science Association, Chinese University of Hong Kong, Hong Kong, 13-16 November (pp. 473–482). Sydney, Australia: The Architectural Science Association. This Conference Proceeding is brought to you for free and open access by the Administration and Research at ResearchOnline@Avondale. It has been accepted for inclusion in Administration and Research Conference Papers by an authorized administrator of ResearchOnline@Avondale. For more information, please contact [email protected]. M. A. Schnabel (ed.), Cutting Edge: 47th International Conference of the Architectural Science Associa- tion, pp. 473–482. © 2013, The Architectural Science Association (ANZAScA), Australia A SEMIOTIC FRAMEWORK TO UNDERSTAND HOW SIGNS IN A COLLECTIVE DESIGN TASK CONVEY INFORMATION A pilot study of design in an open crowd context DARIN PHARE, NING GU, TONY WILLIAMS and CARMEL LAUGHLAND The University of Newcastle, Newcastle, Australia [email protected], {ning.gu, tony.williams, carmel.laughlan }@newcastlee.edu.au Abstract. -
Media and Emotions
Centre for the Study of Communication and Culture Volume 24 (2005) No. 3 IN THIS ISSUE Media and Emotions Werner Wirth and Holger Schramm Institute for Mass Communication and Media Research University of Zurich AQUARTERLY REVIEW OF COMMUNICATION RESEARCH ISSN: 0144-4646 Communication Research Trends Table of Contents Volume 24 (2005) Number 3 http://cscc.scu.edu Media and Emotions 1. Introduction . 3 Published four times a year by the Centre for the Study of Communication and Culture (CSCC), sponsored by the 2. The nature of emotions: Theoretical approaches California Province of the Society of Jesus. and methodological applications . 4 Copyright 2005. ISSN 0144-4646 A. Emotion theories . 4 B. Genesis of emotions . 5 Editor: William E. Biernatzki, S.J. C. Types of emotions . 6 Managing Editor: Paul A. Soukup, S.J. D. Methods of emotion research . 6 Editorial assistant: Yocupitzia Oseguera 3. Emotions as effects of media exposure . 8 A. Dimensions of media emotions . 8 Subscription: B. Empathy . 8 Annual subscription (Vol. 24) US$45 C. Mood regulation . 9 D. Arousal/Excitation . 10 Payment by check, MasterCard, Visa or US$ preferred. E. Suspense . 10 For payments by MasterCard or Visa, send full account F. Fear/Anxiety . 12 number, expiration date, name on account, and signature. G. Affective involvement . 13 H. Entertainment . 14 Checks and/or International Money Orders (drawn on USA banks; for non-USA banks, add $10 for handling) 4. Effects of emotions in media content . 15 should be made payable to Communication Research A. Emotions and information/news . 15 Trends and sent to the managing editor B. -
Building Communication Theory from Cybersemiotics
Cybernetics and Human Knowing. Vol. 24 (2017), no. 1, pp. 9-32 Building Communication Theory From Cybersemiotics Carlos Vidales1 Since its emergence as an academic field, communication sciences have had a major problem defining what communication is, what communication is about, and what it describes in natural, human and mechanical contexts. The mechanistic view tends to see communication as natural, physical, chemical or biological phenomena and it has defined communication as a process of information exchange, while the humanistic view has proposed more restricted theories that consider communication as defined by human language and meaning production. In this second view, communication is restricted to the human scope. Moreover, communication is a concept that cannot be reduced to one definition, because it seems to explain different phenomena and to describe many things in many different fields. In this sense, despite the clear interest that both perspectives have had in communication, it is possible to identify that in fact, both explain different things. In the mechanistic view, the idea of communication is grounded in Shannon’s proposal of informational exchange between a sender and receiver (signals), a proposal that has been considered the foundation of the transmission, or informational model of communication (Craig, 1999) and that continues to dominate contemporary communication research, despite all the critiques that it has received over the years, mainly the consideration of communication as a linear process and the problem this approach has to take into account the meaning making process (Peters, 1986; Carey, 1989; Shepherd, 1993; Ritchie, 1991; Vidales, 2010, 2011). According to this view, communication has been defined as the process of sending and receiving messages or transferring information from one mind to another. -
Why Celebrity Sells: a Dual Entertainment Path Model of Brand Endorsement
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement Kineta Hung Published as Hung, Kineta (2014), “Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement,” Journal of Advertising, 43(2), 155-166. 1 Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement This paper introduces a dual entertainment path model that integrates insights from media entertainment and transportation theory to show how links between entertainment motives (aspirational and playful) and experiences (celebrity fantasy and emotional investment) influence endorsed brand attitude. Results of two studies validate the salience of two paths. Fans, who hold parasocial bond with the celebrity, are driven by both aspirational and playful motives to engage in celebrity-induced entertainment experiences. Non-fans lack aspirational motive and are driven predominately by playful motive. In either situation, celebrity-induced entertainment experiences enhance endorsed brand attitude. This model complements the existing celebrity endorsement literature by positing entertainment as a salient dimension of brand endorser effects. Its findings provide new insights on how advertisers promote their brands. Keywords: Celebrity Endorsement, Entertainment, Non-Fans, China Marketing. 2 Celebrity endorsement is a highly effective strategy to gain consumer interests and brand loyalty in a cluttered marketplace. Pringle (2004) has reported a high rate-of-return (27 times its costs) for this strategy. Studies use various paradigms, including -
Towards a Practical Communication Intervention
University of New Mexico UNM Digital Repository Mathematics and Statistics Faculty and Staff Publications Academic Department Resources 2014 Towards a Practical Communication Intervention Florentin Smarandache Stefan Vladutescu Follow this and additional works at: https://digitalrepository.unm.edu/math_fsp Part of the International and Intercultural Communication Commons, Interpersonal and Small Group Communication Commons, Mathematics Commons, and the Other Communication Commons Revista de cercetare [i interven]ie social\, 2014, vol. 46, pp. 243-254 The online version of this article can be found at: Working together www.rcis.ro, www.doaj.org and www.scopus.com www.rcis.ro Towards a Practical Communication Intervention Florentin SMARANDACHE1, {tefan VL|DU}ESCU2 Abstract The study starts from evidence that several communication acts fail, but nobody is called to intervene and nobody thinks of intervening. Examining diffe- rent branches (specialties) of the communication discipline and focusing on four possible practices, by comparison, differentiation, collating and corroboration, the current study brings arguments for a branch of the communication discipline that has as unique practical aim the communicational intervention, the practical, direct and strict application of communication research. Communication, as disci- pline, must create an instrument of intervention. The discipline which studies communication globally (General Communication Science) has developed a strong component of theoretical and practical research of communication phenomena (Applied Communication Research), and within a niche theory (Grounded Prac- tical Theory – Robert T. Craig & Karen Tracy, 1995) took incidentally into account the direct, practical application of communication research. We propose Practical Communication Intervention, as speciality of communication as an academic discipline. Practical Communication Intervention must be a field specialty in the universe of communication. -
Thinking of Others: Effects of Implicit and Explicit Media Cues on Climate of Opinion Perceptions
Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2015 Thinking of others: effects of implicit and explicit media cues on climate of opinion perceptions Zerback, Thomas ; Koch, Thomas ; Krämer, Benjamin Abstract: Media contain various cues to opinions of others and therefore serve as an important source of information about the climate of opinion. We distinguish explicit cues directly describing opinion distributions in society, from implicit cues lacking such a direct reference. In an experiment, we examined the relative impact of survey data (explicit cue) and arguments (implicit cue) on climate of opinion judgments. While survey results strongly affected assessments, argumentation had an effect only when no survey information was available. However, arguments produced an indirect effect, as they strongly affected personal opinions, which in turn influenced climate of opinion judgments (projection). DOI: https://doi.org/10.1177/1077699015574481 Posted at the Zurich Open Repository and Archive, University of Zurich ZORA URL: https://doi.org/10.5167/uzh-201508 Journal Article Accepted Version Originally published at: Zerback, Thomas; Koch, Thomas; Krämer, Benjamin (2015). Thinking of others: effects of implicit and explicit media cues on climate of opinion perceptions. Journalism and Mass Communication Quarterly, 92(2):421-443. DOI: https://doi.org/10.1177/1077699015574481 THINKING OF OTHERS 1 Thinking of Others. Effects of Implicit and Explicit Media Cues on Climate of Opinion Perceptions. What do Americans think of Barack Obama? Do they oppose or favor the government’s foreign policy? When asked to assess the way others think about certain people or issues, indi- viduals can use various sources of information. -
The Semiotics of Contemporary Visual Texts: a Study in New Rhetorical Analysis
BM ISSN 2350-8868 JThe Journal of Business and Management Volume V | Issue I | December 2018 The Semiotics of Contemporary Visual Texts: A Study in New Rhetorical Analysis Bishwo Raj Parajuli1 Abstract This paper explores the semiotics of selected typical visual texts of our time and their implicatures. Some theoretical and conceptual tools for textual interpretation with regards to textual elements exist. However, contemporary visual texts are still prospective area of study. Considering such gap, I have chosen the visual texts that we encounter in our day to day and professional life. For delimitation purposes, only three types of visual communication events have been discussed, selected brochures of academic institutions, selected printed advertisements, and selected billboard advertisements. The analytical tools are predominantly critical discourse of the various motifs, images, structures and persuasive strategies used in the texts. The basic architecture of the discussion part is based on thick descriptions of the textual contents highlighting the semiotics of each. Findings of the study focus on semiotic implications and connotations of the key rhetorical elements. The major finding of the study is most of the visual texts principally try to glorify, glamorize and even exoticize the product or service. The conclusion derived is nothing like absolute conclusion. It is just an array of possible interpretations that pave path for a new discourse like– should we take them for granted? All in all, this is a new rhetorical analysis by outlook. Keywords: New Rhetorical Analysis, Semiotics, Visual Texts, 1. Introduction us towards a menacing age of mechanization. We are Semiotics is the study of sign system in popular arts bound to destroy the role of human work force and human and other contemporary forms of communication. -
The Object of Signs in Charles S. Peirce's Semiotic Theory
University of Rhode Island DigitalCommons@URI Open Access Master's Theses 1977 The Object of Signs in Charles S. Peirce's Semiotic Theory William W. West University of Rhode Island Follow this and additional works at: https://digitalcommons.uri.edu/theses Recommended Citation West, William W., "The Object of Signs in Charles S. Peirce's Semiotic Theory" (1977). Open Access Master's Theses. Paper 1559. https://digitalcommons.uri.edu/theses/1559 This Thesis is brought to you for free and open access by DigitalCommons@URI. It has been accepted for inclusion in Open Access Master's Theses by an authorized administrator of DigitalCommons@URI. For more information, please contact [email protected]. THE OBJECT OF SIGNS IN CHARLESS. PEIRCE'S SEMIOTIC THEORY OF WILLIAMW. WEST THESIS SUBMITTEDIN PARTIAL FULFILLMENTOF THE REQUIREMENTSFOR THE DEGREEOF MASTEROF ARTS IN PHILOSOPHY UNIVERSITYOF RHODEISLAND 1977 TABLE OF CONTENTS Page . I INTRODUCTION. • • • • • • • • • • • • . .. • • • 1 Chapter I THE CATEGORIES• . .. •· .... 4 II SIGNS EXPLAINED 8 • • • • • • • • • • • • • • • • The First Trichotomy: The Sign Itself . ~ • • 15 Qualisign • • • • • • • • • • •• • • • • • 15 Sinsign • • • • • • • • • • • • • • • • 16 Legisign. • • • • • • • • • • • . • • • • 17 The Second Trichotomy: The Sign-Object Relation ••••• . • ....... • • 18 Icon. • • • • • • • • • • • • • • • • • 19 Index • • • • • • • • • • • • • • • • • 24 Symbol • • • • • • • • • • • • • • • • • 28 The Third Trichotomy: Ho~ the Interpretant Represents th~ Object • • • • • • • • • -
Pragmatism and Semiotics: the Third Way
PRAGMATISM AND SEMIOTICS: THE THIRD WAY. ROSSELLA FABBRICHESI The many faces of Pragmatism provide wide enough evidence of the multifarious inspiration of the Pragmatist attitude of thought: I would define it precisely in this way, namely as an attitude – or a method, as Peirce preferred to look at it – and not properly as a theory, because the Pragmatist inspiration in the field of intellectual practice, on the whole, sums up some features which keep it neatly distinct from other conceptual elaborations and make it an unicum in the twentieth‐century cultural landscape, and in the present one. In this paper I shall briefly try to clarify its most prominent aspects, those which I take to be particularly stimulating and, most importantly, those which maximally deal with the themes of this session. First and foremost, the central element bears on the concern addressed to the outcome of actions, whether practical or theoretical, with respect to the first causes, the origins, or principles. By their fruits you will recognize them, as Peirce used to say by appealing to an evangelical maxim. Which is tantamount to saying: what really matters are the effects of truth, not the truths discovered thanks to the patient labor of reason. The effects are patently “in the way” ‐ in the long run, as Peirce said – and their final destination cannot be seen by any of us. Misrecognition of the importance of origins –for the origin is always, so to speak, a retroactive effect of the thought which authoritatively situates it within a given time and a given place ‐ means to defuse as much as possible intentionality, responsibility, will and, generally speaking, the whole equipment of conscience and subjective introspection. -
STRUCTURE and STRUCTURALISM in PHILOSOPHY of LANGUAGE and SEMIOTICS by Susan Petrilli
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by ESE - Salento University Publishing STRUCTURE AND STRUCTURALISM IN PHILOSOPHY OF LANGUAGE AND SEMIOTICS by Susan Petrilli Abstract Structuralism covers a broad range of different tendencies in different disciplines over the entire twentieth century. The term structuralism is plurivocal: it is used for different trends from a variety of different scientific fields and may even diverge on the theoretical and methodological levels. This essay examines some of the main trends in structuralism not only in linguistics, but beyond in other areas of research on language and signs, including philosophy of language through to latest developments in semiotics, and most recently biosemiotics. A critical approach to structuralism is proposed for the development of critical structuralism involving such problematics as Marxian proto-structuralism; the intersemiotic transposition of semiotic approaches to linguistic and socio-cultural structures; ontological structuralism and methodological structuralism; the human being as a semiotic animal and a structuralist animal. Le structuralisme couvre un large éventail de tendances différentes dans les différentes disciplines pendant le XXe siècle. Le terme structuralisme est plurivoque: se réfère à des orientations différentes de différents domaines scientifiques, même sur le 44 plan théorique et méthodologique. Cet article examine quelques-unes des principales tendances du structuralisme, non seulement en linguistique,