TEXHUqECKA CnEIJ;HHKAIJ;IDI
aa H3nbJlHCIllHC na OTKpHTa npouenypa C npensserr ,,)1,ocTaBKa na ,l1;aHHHsa
TeJleBH3HOHHa aY,l1;HTOpHHH MOHHTOpHHr na TeJleBH3HOHHa nporpasra H pexnasra H
HHCTaJlaUHH II nO,l1;,l1;pMKKaua codrryep sa ofipafiorxa na ,l1;OCTaBeHHTe,l1;aHHH"
METO)1,HQECKH H TEXHHQECKM H3HCKBAHIDI ]. THn H3CJIE)1,BAHIDI
1. CHcTeMHH peHTHHroBM H3CJIe,1l;BaHH5!na 6ma na IlOCT05!HHa IIHHIlbJIMeTpHqHa
H3Ba,1l;Ka(IlaHeJI)C HaIJ,HOHaJIHanpe,1l;CTaBHTeJIHOCTaa HaCeJIeHHeTOaa ObJIrapH5! na nsspacr nan 4 rO,1l;HHH)lmBYIllo, B ,UOMaKHHCTBaCpaoorem TeJIeBH3HOHeHIlpHeMHHK.
2. CHcTeMeH MOHMTopHHr H perHCTpaIJ,H5! na H3JIbqeHaTa rrporpaxra IlO OCHOBHHTe
TeJIeBH3HOHHHxanana na fiasa ,UeHOHOIllHe(24 saca).
3. CHcTeMeH MOHMTopHHr 11perHCTpaIJ,H5!na H3JIbqeHaTa pexnasta B IlbJIHaTa nporpaxra
(24 -raca) na OCHOBHHTeTeJIeBH3110HHHKaHaJIH.
n. nOKPHTHE/OIiXBA T HA H3CJIE)1,BAHH5IT A
1. OCHOBHI1 xapaxrepacraxa na H3Ba,UKaTa na HaIJ,HOHaJIHO Ilpe,1l;CTaBHTeJIHH5!
IlHHIlbJIMeTpHqeH naaen:
a) MHHHMaJIeH o6eM na H3Ba,UKaTaB,1l;OMaKHHCTBa:950
6) MHHHMaJIeH o6eM na H3Ba,UKaTaBHH,1l;HBH,UH(nam.spacr 4+ r.): 2400
B) MHHHMaJIeH 6pOH HHCTaJIHpaHHIlHHIlbJIMeTpHqHH YCTpoHcTBa: 1250
r) MHHHMaJIeH IlpOIJ,eHTrOJ],HIIIHapOTalJ,H5!na ,1l;OMaKHHCTBaTaBnaaerta: 20%
,U) I1pe,UcTaBI1TeJIHOCTna HHCTaJIHpaHaTaH3Ba,UKa(IlaHeJI): H3Ba,UKaTaCJIe,UBazta6b,Ue
HaIJ,HOHaJIHOnpencrasnrerma IlO CJIe,1l;HHTeOCHOBHHIlOKmaTeJIH: peraon, THIl HaCeJIeHO
M5!CTO,pasaep (6poi~ -meaone) na ,1l;OMaKHHCTBOTOTHIl, na IlpHeMaHH}I CHrHaJI, IlOJI, m.spacr
H ztp.
e) ,il,oIlbJIHHTe.IlHH H3HCKBaH115!KbMHHCTaJIHpaHaTaH3Ba,UKa:
- I1HcTaJIHpaHaTa H3Ba,UKa He Tp5!6Ba na BKJIlOqBa ,UOMaKHHCTBa,B KOHTO HMa
CJIY)lmTeJIna £HT UJIH na npyr ,IJ,OCTaBqHKnaaY,UHO-BH3YaJIHHMe,IJ,HHHHyCJIyrH; peKJIaMHa
HJIH Me,UH5!IlI0Il areauas; KaKTOHCJIY)I(HTeJIna areHI.J:H5!sa COlJ,HOJIOrHqeCKHH/HJIH ztpyrn
MapKeTHHrOBH H3CJII;:,UBaHH5!.
2. OCHOBHHxapaxrepncraxa na IIlIHIlbJIMeTpHLJHOTOH3MepBaHe:
4 a) IhLHnbJIMeTpHYHoTO H3MepBaHe zta 06XBaIlJ,a BCIIYKII TB KaHaJIII, npIIeMaHII B
3aBHCIIMOCT OT rnna CIIrHaJI H a60HaMeHTeH naxer OT BC}lKO e)1,HO OT )1,OMaKIIHCTBaTa, yYaCTBaIlJ,II B rranena.
6) I1H)1,IIBH.nYaJIHH peHTIIHroBH )1,aHHII no TB KaHaJIH )1,a ce panoprysar -rpes KJIIIeHTCKIIcorpryep sa BH3YaJIII3au,II}IHaHaJIII3sa MIIHIIMyM 30 TeJIeBII3IIOHHIIKaHaJIa. B) I1H)1,HBII)1,YaJIHIIpeHTlIHrOBH)1,aHHII no TB KaHaJIII na ce panoprysar -rpea KJIIIeHTCKH CO 3. OCHOBHH xapaKTepHcTIIKII na nposeacnaana MOHIITopIIHr H perHCTpaIJ,II}I na TeJIeBH3HOHHanporpasiaH pexnana: a) Hatimozraaann KaHaIlH KaHaJIH C Ha3eMHO IJ,II HaIJ,IIOHaJIHOxafiernto pasnpocrpaaenae H/IIJIII HaIJ,HOHaJIHOCaTeJIHTHOpasnpocrpaaeaae na TepIITOpII}lTa na crpaaara. 6) MIIHIIMaJIeH 6pOH Ha6mo)1,aBaHHTeJIeBH3HOHHHKaHaJIII:30. B) MOHHTopHHr na rn.nna rrporpava (24 xaca) na nafimoztaaamrre KaHaJIII. r) MOHHTopIUlr aa pexnava B rrsnnara nporpasra (24 xaca) na Ha6JIIO)1,aBaHHTeKaHaJIH. LI,)MOHHTopHHr aa rrsnaa nporpaxra (24 yaca) II pexnaaa B m.naara nporpaxta (24 yaca) na BCHYKII KaHaJIII na Bi.nrapcsara HaIJ,HOHaJIHaTeJIeBH3H}I(noaacroamev: EHT 1, EHT 2, EHT HD, EHT CB}lT). e) OCIIrYP}ls csxpanxsane na apxns MIIHIIMyM 30 KaJIeH)1,apHIILl,HII. III. IIOM'bF'JKAHE nPElI,CT ABHTEJIHOCTT A HA H3CJIElI,BAHIDIT A 1. Flozurspacane na opeLl,C'raBIITeJIHOCTnanapaverpare na II3saLl,KaTana HaIJ,IIOHaJIHO rrpeLl,CTaBIITeJIHII}ITIHHnbJIMeTpl1uenrranen. a) AKTYaJIHOTOCbCTO}lHHena nanenaara II3BaLl,Kacnpano renepanaara csnxyrmocr rpsfiaa zta ce KOHTpOJIIIpaYpe3 nposeacnane na HaIJ,IIOHaJIHOrrpe)1,CTaBIITeJIHIIrrpOYYBaHII}I none eLl,IIHrrsr ro.nrurao (B eLl,HHHCbIlJ,IIBpeMeBHIIHTepBaJI).06eMbT aa II3BaLl,KaTaTp}l6Ba .na Bb3JIH3ana none 3000 peCnOHLI,eHTa(cyxrapno sa enna rOLl,HHa).B npOYYBaHII}lTa ce BKJIIOYBaTBbrrpOCI1"HHLI,IIKaTopHCBbp, 3aHHC 060PYLI,BaHeTOnaLl,OMaKIIHCTBaTaBEbJIrapH}I, npsxo cnspsaao CTeJIeBII3HOHHOrneztane, KaTO: 6pOH, BHLI, H pa3rrOJIO)l(eHIIe aa TeJIeBII3HOHHIITe npIIeMHIIIJ,II, HaYIIH na rrpIIeMaHH}I CIIrHaJI aa BceKII rrpIIeMHHK B )1,OMaKIIHCTBOTO,neHeTpaIJ,II}I na TeJIeBII3HOHHIIKaHaJIII II np. IlbJIHaTa MeTO)1,OJIOrH}III BbrrpOCHIIKbT sa npoaezcnaae ua II3CJIe)1,SaHeTOcenpenocraaar na EHT MHHIIMYM eznra 5 cezrsraua npezta CTapTHpaHeTO ua 'repen. EHT HMa npaso zta rrpennoaor rrpoxreaa B 6po~ If CPOPMYJIlfpOBKaTana m.npocare If cnezrsa .na rronysn nacxren OTrOBOp OT nocras-nnca OTHOCHOlfMlIJIeMeHTlfpaHeTO na aarrpasenare lIpe.uJIO)J{eHI1~npenn CTapTI1paHe na lf3CJIe,ll;BaHeTO.Pesynrarare OT nposeztemrre lIpOY"lfBaHH~ce npenocrasar na EHT nozt cpOpMaTanaeJIeKTpOHeH.uOKJIa.rrl1/lfJIlf npesearanna. 6) 113lIon3BaHlf xparepan npn nonoopa na .uOMaKlfHCTBaTa,K011TOzta Y"lfaCTBaTB rranennara asaanxa -- ,ll;OMaKlfHCTBaTa,KOlfTOY"lfaCTBaTBnncrannpaaara lf3Ba,ll;Ka,cnensa zta ca 1136paHI1noKpIrrepI1I1, KOI1TO):(arapaarapar HeHHaTalIpe.uCTaBI1TeJIHOCT. B) Ilpoxrenn no CTpYKTypaTaaa lIaHeJIHaTaI13Ba.uKa,KaKTO11no npanaramrre 'rernoaa KoecplfUI1eHTI1,cncnsa na ce lf3BbpIIlBaT B Ha"lfaJIOTOna xanennapnara roztaaa, KaTO EHT nonysasa lIl1CMeHO ysenoraneuae sa nnaaapamrre lIpOMeH11 I10He ezran xrecen npensapnrenno, KaKTOIf TeCTOBI1.uaHHI1sa Meceua, nperrxosxnarn Meceua ua BbBe)J{.uaHena lIpOMeHI1Te. 2. OCTOHHocT~BaHena pCKrraMHI1nOCTbI1rreHI1~I1pI1npoaeacnane na MOHI1TOpI1Hrna TerreBI13lfOHHapexnaxra. I1PI1 xanxynapane na pexnaxmare lIOCTbIIneHI1~B narirnoztanamrre B MOHI1TOpMHrna TerreBM3MOHHapexnaua xananu, crreztsa .ua ce npanara 0CPI1UI1aJIHO.ueHcTBaIIJ;aTasa CbOTBeTHM~nepnonTaplfcpasa pexnaxra ua Me.ulf~Ta,6e3 M3"lfMCrr~BaHenaOTCTblIKM(06eMHM, areHTCKMMzrp.). IV. npOBEJI()~AHE HA KOHTPOJIHH npOIJ,E~YPH 3A BEPH .uaHHI1Teaa TB rncnaenocr. 2. I1poUe,ll;YPHna cacrexrara sa nannnapaae na .uaHHI1Te- 113lIbrrHHTerr~Tcnensa zta OlIMIIle npasnnara, lIO KOHTOce rperapa TB rncnaevocrra - sr.acnena JIll e npenernra lIpo.ubrr)J{I1TeJIHOCTaazmesna 6a3a, cnen KO~TO.uaHHI1TeztaHe ce BKJIIOqBaTM,ll;aJII1TOBa11Ma OTHOllleHHeKbM nperernanero; ar.senen JIM e npeztenen nepaon sa ne-rnezraae na TB OT Y"lfaCTHMKBI13Ba,ll;KClTaMKaKTOBace 'rperapa OTCMCTeMaTa. 3. Konrporr na CTpYKTypaTa na rranena rrpn HerOBOTOI13MeHeHMeB pe3YJITaT na pOTaUM~- 06e3lIe1JaBa JIM ce Bb3MO)J{HOCTTaEHT zta nonyxaaa eacesrecenaa OT"lfeTMno OCHOBHMTexapaKTepMCTMKMna 113Ba,ll;KaTaIf CbOTBeTCTBMeTOif C reaepannara CbBKYlIHOCT 6 (CTpYKTypa na nanena), KaKTO 11 CaMOCTO~TenHOzta nposepaaa 11 npocneztasa o6eMa 11 KOHCI1CTeHTHOCTTana 113Ba,ll,KaTa 4. KOHTpon na KalJeCTBOTOna perncrpauaa, 113B'bpllleHaOT ysacrammre B nanena no speue na TeneB1I3110HHOrnenane: EHT llMa npaso zta saztazre ziom.naaremra yK33aHI1~ sa xonrponnpana napaaerpn, no KOl1TOzta ce asm.puraa rexynr KOHTpon. V. 1I3HCKBAHIUI KbM MOHHTOPHHrA HA TEJIEBH3HOHHA TIPOrPAMA H PEKJIAMA 1. MOHlITOpHHr na TeneBlI3lIOHHa nporpaxia. KOHTpon na )JC3HPOBOTOxnacmpnnapaae na npenasaaaara na EHT B 633aTa ,ll,aHHllsa aaanas rro npenasanaa: EHT 11M3npaso zta nOCOlJBaKaK zta 6'b,ll,aTasscneaa B 6a3aTa ,ll,aHHll npenasaaaara OT nporpasmara 11cxexra. Ilpa KOHCTaTllpaHOHeC'bOTBeTCTBlieB113n'blJeHOTO npenasane, B norosopen C EHT CPOK, ztocras-raxt.r cneztsa na OTpa3lI aeofixoznmare xopexuan B enexrpomrara 6a3a nanna, KaTO csmara 6'b,ll,e nonnoseaa na BClIlJKll norperinrena na Cl1CTeMaTa. 2. Moaaropnnr na TeneBlI3UOHHapexnasra. TIPll KOHCTaTHpaHOHeC'bOTBeTCTBlleBlI3n'blJeHaTapexnasra, B ,ll,OrOBOpeHCEHT CPOK, nocras-nncr.r cnensa zia OTp3311neofixonnsurre xopexuaa B enexrporrnara 633a ,ll,aHHll, KaTO csuiara 6'b,ll,enonnoseaa na BCll4Kll norpefiarenn na cacrexrara. VI. H3HCKBAHIDI KbM EJIEKTPOHHATA IiA3A ,l1;AHHH H CO 1. Enexrponna 633a ,ll,aHHH.T5I crrezma ,ll,arr03BOn5lBa: a) E)I{e,ll,HeBHO06HoB~BaHe na 6a3aTa C ,ll,aHHll sa TeneBIl3110HHa ayznrropaa 11 rrporpaxren xronnropmrr 3a npenxoznms nen. 6) Ce,ll,MlllJHO 06HOB~BaHe na 633aTa C nanna OT MOHllTopllHr na TeneB1I3110HHa pexnana. 2. Corpryep sa aaamrs ua ,ll,aHHll OT rrllllrr'bnMeTplllJeH naaen, TOll cnezisa na n03BOJI5IBa: a) 113lJlICn~BaHeTona noxasaremr sa ofiexra rr nporpana na ayzraropaara aa BClllJKI1 rrlIllrr'bJIMeTplllJHll q)YHKUllll, B TOBalJllCJIOOCHOBHllTe: - Peirranr, .LI.OCTlIrHaTaayznrropns (B % 11aficomorna CTOllHOCT)11nan OTayznrropaara sa rrpOll3BOJIHO ,ll,eclnUmpaHll lJaCOBlI nnrepaann 11 speaeaa nepaozm - cpezmozmenao, cpennocezma-mo lI:1I1sa ztpyr ,ll,eCpllHllpaHnepnon. 7 - Peiiranr, )lOCTIIrHaTaay)~HTOPII5I(B % II a6COJIIOTHaCTOllHOCT)II ,n5lJIOTay,nIITOpII5ITa rro npenasanaa II »canpoae. - AHaJIII3 na npIIIIOKpIIBaHe aa ay,nIITOpII5ITana IIpe,naBaHII5I(duplication). - 113qIIcJISlBaHI~na KoeqmUHeHTIIsa Pa3JlIIqHIITeueJIeBIIrpyna H ,np. 6) L(ecpHHIIp;me OT IIoTpe6IITeJI5I ua IIo,n-rpyIIII na 6a3a couao-neworpaqicxa rrOKa3aTeJIII. B) Cr.snaaane H sanaasaae na cneUIIcpHQHIIrroTpe6IITeJICKHHaCTpOllKII, CBbp3aHII CbC cszrspacaaaero H BH3YaJIII3aUH5ITana cnpaaxnre OT6a3aTa,naHHII. 3. Cotpryep 3a aHaJIII3 na ,naHHII OT MOHIITopIIHr na TeJIeBH3IIOHHapexnaxra. TOll CJIe,nBanarr03BOJUlBa: a) AHaJIH3IIO KaMIIaHIIII - CJIe,[{KaMIIaHHeH,nOKJIa)l. 6) AHaJIII3 sa 1I3pa3Xo,nBaHHpeKJIaMHH6IO,nlKeTII. B) AHaJIII3 sa H3JIbQeHo/peaJ1II3IIpaHOpeKJIaMHOapesre. r) KOJIIIQeCTBeHaHaJIII3sa 6pOll II TIm II3JIbQeHIIpeKJIaMII. n) Cotpryepi.r sa 06pa60TKa aa IIHcpopMaUII5ITaCJIe,nBazta6b,ne CBbp3aHC 6a3a ,naHHII OT HaUIIOHaJIHOnpe,nCTaBIITenCHrrIIHIIbJIMeTpHQeHIIaHeJI H ,na ocarypasa Bb3MOlKHOCTsa oucnsaane na peKJIaMHaKaMIIaHH5IB 6pYTHII pellTIIHrOBH TOQKIIIIO raprer rpyna ua 6a3a conno-neaorpadicxn IIOKa3aTeJIH(TRP), QeCT01'anaKOHTaKT(frequency) H np, e) AHaJIH3HTCCJIe,[{Bazta 6b,[{aT Bb3MOlKHII rra CJIe,nHII1'eHHBa: npozryxrosa 06JIaC1', IIpO,nyKT,KOMrraHHSI,MapKa, non-vapxa, BepCII51napexnasra II npyrn. VII. OIiYQEHUE HA CJIYJKI1TEJIUTE HA IiHT 3A PAIiOT A CbC CO(J>TYEP A 11 OCUrYPJIBAHE HA nOCTORHHA TEXHlIqECKA nOMPb'}KKA 1. I13IIbJIHHTeJISlTCJIe,nBana ocnrypa BCTbnIITeJIHO06YQeHIIe aa CJIYlKII1'eJIII1'ena EHT, QII5I1'O'[{ellHoc1' e npaxo car.psaaa C H3IIOJI3BaHCna ,naHHIITe 01' rrpoYQBaHII5I1'ana ay,nIITopH5ITaHpexnasrara. I13IIbJIHH1'eJlSITcnensa zta ocnrypn naue aa KOHTaKTH KOHcYJITalJ,HIIIIO,naHHH1'eH codrryepa aa 06pa6oTKa na ,naHHHTe. I13rrbJIHH1'eJlSITCJIe,nBa zia nozurspaca, sa cpoxa na II3IIbJIHeHHe na nops-ncara, npenocrasemra codrryep aa CBOSlCMe1'KaH zta HHcpopMHparrHCMeHOEHT npa BbBe,neHH IIpoMeHH. 8 HaHMeHOBaHHe ua YllaCTHHKa: "rAPJi A}'AHeHCMe~pMeHT Ji'bJirapHB" AJJ: Ceaaname no peracrpauaa: Pbuneapus, ep. Coc/Jwt-I202, yn. "Huoycmpuanua" MIl, em. 9 BIC;IBAN: RZBBBGSF; BGI3~ZBB9l55l005533072 liYJICTaTHOMep/EHK: 203346598 Toxeu anpec sa KopeCnOH,lJ,eHQHH: PBuneapus, ep. Coc/Jwt-I202, yn. "Hnoycmpuanna" MIl, em. 9 TeJIecJ»oHeHHOMep: 0219862638 ~aKC HOMep: JIHQe aa KOHTaKTIl!: H6a H6a JbOO.MWl06aCmosuoea-Tauapu e-mail: [email protected] <, ...... )1:0 libJIr APCKA HA~HOHAJIHA TEJIEBH3IDI HA~HOHAJIEH PMHO- TEJIEBH3HOHEH ~EHTbP rp. COcJ»HH,6yJI."~apHrpa)1.CKOuroce" XI! 111, CAli, eT.2, CTaH218""" TEXHHQECKO IIPE)1:JIO)KEBHE YBA)KAEMH MMH H rOCnO,ll;A, . Cnen sanoanasane C ,llOKYMeHTaU:H,SlTasa yqaCTHe B npouenypara sa Bb3JIaraHe na oomecrseaa nopusxa C npezoaer: ,,)1:ocTaBKa na ,lJ,aHHHsa TeJIeBH3HOHHaay,lJ,HTOpHHH MOHHTopHHrsa TeJIeBH3HOHHanporpassa H pexnasra H HHCTaJIaUHHH nOMp'b:iKKa na codrryep sa 06pa6oTKa aa ,lJ,OCTaBeHHTe,lJ,aHHH",npennarasre na opraaasapasre H H3nbJIHHM nopssxara C'brJIaCHOTeXHHqeCKaTa cneU:HlpHKaU:HSIKaKTOcnensa: 1. Ilpeanoacenae sa H3n'bJIHeHHe aa nopsaxara B C'bOTBeTCTBHe C TeXHHqeCKaTa cneuadiaxauaa H H3HCKBaHHSlTaaa B'b3JIO:>KHTeJISI. 2. CpOK sa 113n'bJIHeHHeaa nopsuxara - 24 Meceu:a. 3. 3MBSlBaMe, qe me H3B'bplIIBaMe: 3.1. CHcTelVlHH peHTHHroBH H3CJIe.llBaHHH na 6a3a aa nOCTOSlHHa nHHn'bJIMeTpHqHa aasaznca (naaen) C BallHOHaJIHa npe.llCTaBHTeJIHOCTsa HaCeJIeHHeTOna D'bJIrapHSI aa B'b3paCTnan 4 rO.llHHH, :>KHBymoB .llOMaKHHCTBaCpafiorem TeJIeBH3HOHeHnpHeMHHK; Page 1 of 3 3.2. CHcTeMeH MOHHTopHHr H perHCTPallIDI aa H3JI'1,qeHaTa nporpaua no OCHOBHHTe TeJIeBH3HOHHHKaH2lJIHna 6a3a ,lI,eHOHoruHe(24 saca): 3.3. CHcTeMeH MOHHTopHHr H perHCTPallIDI na H3JIbqeHaTa pexnaxa B rrsnaara nporpaxa (24 xaca) aa OCHOBHHTeTeJIeBH3HOHHHKaHaJIH; 4. Hasanxara na HallHOHaJ1HOnpe,lI,CTaBHTeJIHIDInHHnbJIMeTPHqeH nane a) MHHHMaJ[eH 06eM na H3Ba,lI,KaTaB,lI,OMaKHHCTBa:950 6) MHHHMaJIeH 06eM na H3Ba,lI,KaTaB HH,lI,HBH,lI,H(sa asspacr 4+ r.): 2400 B) MHHHMaJleH 6POH HHCTaJIHpaHHnHHn'hJIMeTPHqHH YCTPoHcTBa: 1250 ,lI,)MHHHMaJIeH npouear ronauraa porauaa aa ,lI,OMaKHHcTBaTaB nanena: 20% e) IIpe,lI,cTaBHTeJIHocT na HHCTaJIHpaHaTa H3Ba,lI,Ka(naaen): H3Ba,lI,KaTaCJIe,lI,Ba,lI,a6'b,lI,e HallHOHaJIHO npe.n,CTaBHTeJIHano CJIe,lI,HHTeOCHOBHHnOKa3aTeJIH: peraoa, THn HaCeJIeHOM.SICTO, pasnep (6pOH xneaoae) na ,lI,OMaKHHCTBOTO,THn ua npHeMaHIDI CHrHaJI, nOJI, B'b3paCTH ,lI,p. 5. 3a.SlB}lBaM, qe CMe 3an03HaTH H npaevaae na H3n'bJIH.SIBaMeBCHqKH H3HCKBaHH.SI oTPa3eHH B ,lI,OKYMeHTallIDITaaa nacroamara npoueziypa, 6. 3MBSIBaM, qe CMe 3an03HaTH H npaeaaxe TeXHHqeCKaTa cnellHcpHKallIDI ua B'b3JIO)l(HTeJI}lTH B CJIyqaH, qe 6'b,lI,eMH36paHH sa H3nbJIHHTeJI, rue .SIcnasaaae H H3n'bJIH.SIBaMeB SIJIOCT • 7. ,IJ:eKJIapHpaMe,se CMe 3an03HaTH CbM CbC cszrspzcaaaero na npoexra sa ,lI,OrOBOpaH npHeMaMe KJIay3HT~~My. 8. ,[(eKJIapHpaMe, qe H.SIMazta pa3rJIaCSIBaMe H H.SIMa,lI,a ,lI,OnYCKaMepa3rJIaC~lBaHeTO H Y3HaBaHeTO no HHKaK'bB HaqHH OT aeonpasoaoureaa sa TOBa naua aa IPaKTHTe, CBe,lI,eHIDITaH ,lI,OKYMeHTHTe, KOHTO ca HH npe,lI,OCTaBeHH KaTO HHIPOPMallH.SIOT Bb3JIO)l(HTeJISI no nOBO,lI, yqaCTHeTO B HaCTO~IruaTaofimecrseaa nops-nca, 9. ,IJ:eKJIapHpaMe, qe ce CqHTaMe 06Bbp3aHH OT YCJIOBH.SITa,aazrsnaceuaara H orrosopaocnrre, noera C nanpaaeaara OT Hac otpepra H npHJIO)l(eHIDITa K'bM aa CpOK OT 6 Mecella OT KpaHHHSICpOK sa nonasaae aa otpeprara. 10. Jlaue sa KOHTaKT: , IPaKc:•••••.....•.•.••••, e-MaHJI: IIpHJIo)l(eHH.SI: 1. IIpe,lI,JIo~:eHHe sa H3nbJIHeHHe na nopsaxara B C'bOTBeTCTBHe C TeXHHqeCKaTa cneuadiaxaua» H H3HCKBaHIDITaaa Bb3JIO)l(HTeM. Page 2 of 3 2. ,D,oKYMeHT sa ynbJIHOMOmaBaHe, xoraro JIHlleTO, KoeTO nonasa odieprara, He e 3aKOHHH.SlTnpe}],CTaBHTeJIna yaacraaxa. IIo)J.oHCHuesar: ,i1;aTa 24.04.2018 HMe H cIlaMHJlHSI ,i1;JI'b:iKHOCT H3nbJIHHTeJIeH JJ.HpeKTop HaHMeHoBaHHe na Y'IaCTHHKa rAPE AY}]'HeHc Me)KbpMeHT Bsnrapna A,D, Page 3 of 3 ~.~~~~-~~=~==~~~~~~~~~~~~~ =~----• Cb)].bPJKAHHE HA TEXHHqECKO nPE)J,JI I OTHOCHO OTKPHT3 npouenypa C npensrer: ,,)J,OCTaBK3H3 LlaHHHaa TeJleSH3HOHH3aYLlHTopHHH I MOHHTopHHr aa TC.iICBH3HOHuanporpaxra II pexnasra H HHCTaJlaUHHH nOLl.llp'MKKaua coqrryep sa ofipafiorsca aa LlOCTaBeHHTeLlaHHH" I I.THn H1CJIE)l,BAHlUI- CTp.3 1. CHcTeMHH pearanroaa li3CJ1eJ\SaHHSI na fiaaa ua rrOCTOSlHHa rrliiirrbJ1MeTpWma li3BanKa I (nanen) C HallHOHa.1Ha npencrasurenuocr aa HaCeJ1eHlieTO aa DbJ1fapHSI na Bb3paCT Han 4 rOLlHHH, IKHBymo B nOMaKHHCTBa c pafiorem TeJ1eBH3HOHeHrrpueunax - CTp. 3 I 2. CHcTeMeH MOHHTopnHf H perucrpauns ua H3J1bl.JeHaTanporpaaa no OCHOBHHTe TCJIeBI13HOHHH KaHaJIH na oa3a neaouomae (24 -raca) - CTp. 5 I 3. CHcTeMcH MOHHTOPHHf H perucrpanaa na H3J1bl.JeHaTapCKJIal\1aB nr.naara nporpaxa (24 -raca) I na OCHOBHHTe TeJ1eBH3HOHHH KaHaJ1H. - CTp. 5 II. nOKPHTHE/OIiXBAT HA H1CJIE)l,BAHH5IT A - CTp.7 I 1. OCHOBHH xapaxrepacruxn na H3BanKaTa na HallHOHaJ1HO npCnCTaBHTeJIHHSI rrHiinbJ1MeTpHl.JeH nanen - crp, 7 I 2. OCHOBHH xapaxrepacraxa ua rrHilnbJ1MeTpH4HoTO H3MepBaHe - CTp. 12 3. OCHOBHH xapaxrepacrnxa aa rrpOBClKnaHHSI MOHHTopHHr H peracrpauaa na TCJICBH3HOHHa I nporpaxa H pCKJ1aMa- CTp. 15 I III. nO,lJJJ.bPlKAHIE nPE)l,CT ABHTEJIH OCTT A HA H1CJIE)l,BAHU5IT A - CTp. 25 1.Ilozurspxaae na npcncTaBHTeJ1HOCTua napanerpare na H3BMKara na HaUHOHaJIHO I npencTaBHTeJIHIDI nHHrr'bJIMcTpHl.JeH nanen - CTp. 25 2.0CTOiiHocTSlBaHe na peKJ1aMHHrrOCTbnJ1eHHSInpa nposeacaaae aa MOHHTopHHr aa I TeJIeBH3HOHHapexnaaa -- crp. 33 IV. npOBElK)J,AHE HA KOHTPOJIHH npO~E)l,YPH lA BEPHHKAIJ,U5I H I ,LI;AHHHTE OT nHHIIbJIMETPHQHOTO H3MEPBAHE - CTp. I 1. ,ueqmHHUIHI sa TB rnenaeuocr - CTp. 34 poueztypa aa CHCTCMaTasa BaJIHL\HpaHe aa JlaHHHTe - crp. 45 GARB Audience Measurement Bulgaria, 11 Industrialna str. 9th fl, 1202 Sofia,Bulgana Tel +359 29862638: e-mail: [email protected] Page10f86 50 I 4. KOH'IpOJI na Ka1.JeCTBOTOuaperucrpauas, H3BbpweHa OT Y1.JaCTHHUHTeBnanena no speve aa I TeJleBH3HOHHOrnenaue - CTp. 60 V. H3lICKBAHIUI KbM MOHlITOPlfHrA HA TEJIEBlI3110HHA npOrPAMA 11 I PE KJIAMA - CTp. 63 1. MOHHTopHHr na Te.f1eBH3HOHHanporpasra - CTp. 63 I 2. MOHHTOPHHf na n:;leBH3HOHHa pexnaaa - crp, 65 I VI. H3lICKBAHMJl KbM EJIEKTPOHHATA IiA3A AAHHIf If CO 1. EJIeKTpOHHa 6a3a llaHHH - CTp. 65 I 2. Codrryep sa aua.ms na ,[laHHH OT mlHnbJIMeTpH1.JeH nanen - CTp. 66 I VII.OliyqEHlIE HA CJ1YIKMTEJIlITE HA 6HT 3A PA60TA CbC CO GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgaria Tel +)59298626 3a: fax +359::: 987 73 15: http il \Nww.Qarb.b~l Page 2 of86 TEXHHQECKO nPE)1,JlOlKEHHE -I OT crpaaa na: rAPS Aynaenc Mexcspaenr EbJIrapH.SIA)], , EI1K (EY J1CTAT) 23346598, CbC I ceztanaute H anpec ua ynpasneaae rp. CO I 1. Tun H3CJIE)1,BAHMH 1. CucTeMHH peihuHroBH UJC.leJJ,BaHUSI na 6aJa na nOCTOSlHHa nUiinbJIMeTpHQHa UJBa,!J,Ka (nane,n) C HaunOHaJIHa npe,!J,cTaBHTeJIHOCT aa HaCeJIeHUeTO ua b'bJIrapnH na I Bb3paCT HaJJ.4 rOJJ,nHH, jlmBYIlI,O B JJ,OMaKHHCTBa C pafio'reiu TeJIeBH3HOHeH rrpuestaax, I )],ecllMHHUH.SITanaTepMHHa "YHHBepcYM aa TeJIeBH3HOHHaTaaynaropas " B CHCTeMaTanarAPE BKJIlOtIBaHaCeJIeHHeTOaaEbJIrapH.SIna Bb3pacT 4+ rOnHHH, :1I sa xopara, KOHTOHe ca 6HJIH npen MaJIKH.SIexpanasnpesn HaJIHtIHeTOna TaKaBa Bb3MO)l{HOCTB I nOMa CH. EpYTHH.SIT06eM aa TI GARB Audience 1'v1easurementBulgaria. 11 Industrialna str .. 9th fI, 1202 Sofia. Bulgaria Tel. +35929862638: e-mail: [email protected] I13Ba)J.KaTaeCTPYKTypupaHano AOMaKHHCKHHHH)lHBM.lIYaJlHIfKpMTepHH,cbrnacyaaHli C TK aa I KDD,uTA (orpanmanaa, K05lTO perynnpaure nHHnbnMeTPHqHaTa )leHHOCT sa 6bnrapCKHjI MeAHeHnasap .lIOcpeztara na 2015 r.) 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ITPl1 BCJflIKHTe3H 6 cnysas 3a6aB.sIHeTO6e npeJl113BHKaHoOT I TeXHl1'IeCKHnpofinesnr na BbHlllHi1 )l.OCTaB':II1UHnaycnyra - M06HnHHoneparopn 11,llOCTaBqHKna eneKT))H':IeCKaeaeprus. i 2. CHCTeMeH MOHHTopHHr It pcrHCTpaUHSI na H3JIbQCHaTanporpasra no OCHOBHHTC I TenCBH3HOHHHxana.ru na 6a3a ilCHOHOlUHC(24 Qaca). I rAPE AY)l.HeHCMe)K1,pMeHT Et.rtrapux A)J, paanorrara CbCc06CTBeHa corpryepna nnarrpopua I (aBTOMaTH3HpaHacncrexta) 3a peruc'rpauas na nporpaMHO cszrspacanae. Ilporpava na HH,llHBH)~yaJIHOpanopryaamrre B peHTHHfOSHTe.uaHHHTB KaHaJIHCa60HaMeHTaa I ycrryrara e HaJIHqHaaa 6bnrapCKH H aHrmilicKI1 e3HK. I )J,aHHH ce rry6JlHKYB2lT C)Ke)l.HeSHOB ,llHl1Te OT noaeztenaax no ner'sx, C H3KnlOQeHHena O(PHUHaJIHHTerrpalHHL(H/Hepa60THH)l.enHHqHH)l.HH,KaKTOcnensa: I Iloneoenuux - rrsnaa nporpava sa npenxonuare ITeThK,Cb60Ta H Heztens I BmopHUK - Ilemtsx - fl'hnHa rrporpaMa 3a "s-repauren neu" (I1oHe)l.enHHK- 4eTBbpThK). I 3. CHCTCMCHMOHIIToplIHrII perncrpauna na H3JIbQCHaTapCKJIaMaB m.nuara nporpasta I (24 xaca) ua OCHOBHUTCTCJIeBII3HOHHHxauana. I rAPE Ayaaenc Me)KbpMeHT Bt.nrapaa A)J, pasnonara CbC c06CTBeHa cotpryepaa nnartpopsra (aBToMaTH3HpaHa CHCTeMa) aa CI1CTeMeHMOHHTopHHrH peracrpauaa na pexnaana I nporpaxaara cxexia na TB KaHaJIHTeCa60naMeHT aa ycnyrnre peHTHHrOBH,llaHHHH nporpaxiea I MOHHTopHHr. OCTOHHOCT}!BaHeTOaaInnbqeHaTa pexnasra e rro uena csrnacao 0 GARB Audience Measuremen: Bulgana, 11 Industrialna str., 9th fI, 1202 Sofia, Bulgaria Tel. +359 ~~986 26 3(3: e-mail [email protected] Pa . ~--....-.-..-- ,UaHllliTe cszrspacar KJIaCl1 I npOnbJI)I(HTeJIHOCT, run aa pexnavnara ¢opMa, qmpMa-peKJIaMOnaTeJI; MapKa! non-srapxa, I rI0311QHH11np. 11ca n]JSlKOCBbp3aHH c peHHIHfOBl1Te naHHH aa TeJIeB113110HHaTaayznrropas. 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Ilpensaparenna ~anllH sa rexyui Meceu ce ny6JIHKYBaT eacenneano B znnrre OT nOHeaeJIHHK no I nert,x, C 113KJIlOI.JeHHCaa orpanaamurre npa3Hl1Ul1/Hepa60THH .neJIHHqHH.nHH, KaKTO CJIe.nBa: I ilOHeOeJlHUK - rrsneu pexnaxren MOHl1TOpl1Hr (peKJIaMHH CPOPMH,113JIbI.JeHHno BCHqKH TB KanaJIH I C a60HaMeHT sa MOHHTOpHHf) sa npenxonen TIeTbK BmopHUK - rrsnen pexnasien MOHHTopHHr aa Cb60Ta I Cpnoa - rrsnen peKJIaMeH MOHHTopHllr aa He.neJIH H TIoHe.neJIHHK 'Iemewpmio: - rn.nen p(:KJIaMeH MOHHTopHHr aa BTOPHHK I Tlemux - rrsneu peKJIaMeH MOHHTOPl-lHf aa Cpszta H 4eTBbpTbK I GARB Audience Measurement Bulgaria. 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgari Tel. +3592986263;3: fax +359298773 15: http:// www.garb.bg Pa II. nOKPHTHE/OE:XBA T HA H3CJIE)UlAHH5IT A I 1. 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I ,[(OMaKHHC1'Ba, B KOHTO lIMa CJIY)KHTeJI ua eJIeKTpOHHa MenHH, peKJIaMHa HJIH Me,llH5I mort I areHUHH HJIH CJIY)I(HTeJI na areHUHH sa COUHOJIOrH4eCKH HiHJIH npyrn MapKeTHHrOBH H3CJIe,ABaHHH,He Y4aCTBaT B I13MepBaHeTO na TeJIeBH3HOHHa1'aaY,AHTOpHH.ITPH BCHKa HOBa I HHCTaJIaUHH 'IJIeH na ,AOMaKHHCTBOTO nonnncaa ,AeKJIapaUHH, CbfJIaCHO K05lTO GARB Audience Measurement Bulgaria. 11 Industrialna str ,9th fl. 1202 Sofia, Bulgaria Tel. +359 2 9862638: e-mail: [email protected] Page 70 npenocraseaa HeBepHH nanna nexaparopsr HOCHOTrOBOpHOCTaa BbBe)l(.llaHe B 3a6nY)I(.lleHHe na I "rAPE Aynaenc Me:>KbpMeHT EbJ1rapHSI."·A,lJ;C Ue-JlI1OJfY'JamtIre-namrorna-ooJtara:- ..- KhM 15 anpun 2018r. nHiim.JIMeTpHqnUSIT nane.n ce CbCTOH OT: I EpYTeH 06eM: 996 .llOMaKHHcTBa/2532 lIH.llHBH,[la HeTeH 06eM: 963 ,[lOl\'laKHHcTBa/2448 UHiJ.HBHiJ.a I in-tab): 946 ,[loMaKHlI!CTBa/2397 IJIliJ.HBHiJ.a KaTeropH3aUHHTa na nanenuara H3BaiJ.Ka cnopen craryca na iJ.OMaKHHCTBaTa B nane.na e I KaKTO cnenna: I Bpyren ooeM - Bxmoxaa fipos aa BCWIKH peKpYTHpaHH H HHCTaJ1HpaHHC nHHnbnMerpHqHa TeXHHKa .llOMaKHHCTBa, KaKTO H BCWIKH aKTHBHH .llOMaKHHCTBa. I CbC CTaTYCpexpymupauu ca BCWIKH OT aapecaara 6a3a 01' ECTa6nHllIMbHT cspsea, C KOHTO e OCbrueCTBeH KOHTaKT, HH I aepadiauapaua HJ1HaicTYaJ1H3HpaHa H pecnoanerrrsr e 3aSIBHJ1)l(enaHHe 01' csoe H 01' HMeTO na I BCHqKH xneacae na ,UOMaKHHCTBOTO,B KoeTO )l(HBee, na yxacraar B H3Cne.llBaHeTO KaTO naHenHCTH. T.e. TOBa ca .llOMaKHHCTBaTa, -raxanra nocemenae sa HHCTaJ1aumI. I CbC CTaTYCUlICmaJIUpaHU ca .llOMaKHHCTBaTa, npa KOHTOHHCTMaUH5ITa na TeXHHKa e ycneuma - KbM BCHqKHTB npHeMHHUH B .llOMaKHHCTBOTOca CBbp3aHH rrHHnbnMerpHqHH YCrpoHCTBa. I 3a BCSl.KO01'TSl.Xsano-ma 30-.rl,HeBeH npHCbe,llHHHTeneH/TeCTOBH nepaon npena rnenaevocrra na naHenHCTHTe, )l(HBeelll.H B THX, zta 6b,lle BKJUOqeHa KbM panopryaanara ofinta TB rneztaeaocr. I Cnezt ycneunroro nparonossane na T03H ennoxecesea TeCTOBH nepaozt Te CTaBaT aKmU611U B CHCTeMaTa na FAPE. I HeTeH ooeM - BKnlOYBa 6poSl. na BCHqKH aKTHBHH .llOMaKHHCTBa. I CTaTYc aKmU611U nonysasar ,llOMaKHHCTBaTa, npeMHHMH 30-,llHeBHHH npacsezranarenea/rccroaa nepaozt cnezi HHCTanaUH5I. I fapaHTHpaHH.SIT 01' rAPI) MHHHMaJ1eH6pOH aKTHBHH nOMaKHHCTBa (HeTeH 06eM) e 950. Pa3J1HqeH 6pOH, HO He nose-re OT enaa ziecera OT THX, ca: I • sa noceuteuae 01' TeXHHK; • TaKHBa, qHHTO -uienone BpeMeHHO ca H3BbH crpaaara; GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 1Of!' 1404 Sofia, Bulgari Tel +35929862638: fax +35929877315: Ilttp/! www garb.bg Pa • He,nOCTHrHaTH no spexe na nOJIHHr (H3TerJUlHe aa ,naHHHTe OT_Y~TP()!iCTJ3~T~ npes I aourra); • C "JIOllIH ,naHHH" (He npeunnaaar BaJIH,nH3aQllOHHHTenpouenypa). I BCH1IKH re He Y'IaCTBaT B nOCJIe,nBalUOTOnperernsne aa ,naHHHTe. H3TerneHH ,naHHH sa npenXO,nHOTO }:{eHOHOmHe H Te3H ,naHHH ca npeMHHaJIH BaJIH,nH3aUHOHHHTe npouenypa aa CHCTeMaTa. )],aHHH He 01Ha~IaBa e,nHHCTBeHO3anHCH na TeJIeBH3HOHHHTe ceCHH (rnenaenocr), a H nuncara aa JKTHBHOCT aa TeneBH3HOHHH.H npHeMHHK npea H3MHHaflOTO I ).{eHOHOmHe (ne-rnenanero e npe).{CTaBHTeJIHO aa xopara, KOHTO He ca 6HJIH 3pHTeJIH aa HHTO e,nHH TB KaHaJI B xonxpereu nell). I BceKH aKTHBeH 'rexeu 'IJIeH (6e3 snaxeune naJIH e 6HJI TB spnren HJIH He) ysacraa B npeTerJI.HHOTO Ha naHHHTe 3a rJIeLlaeMOCTTa (Ha KOJIKO XHJI.H).{HOT yHHBepcyMa OTrOBap.H no at.seneaara TemOBHa crpyxrypa H PHMOBH KOe(pHUHeHTH). Crrezt nonysasane na HH,nHBH).{Ya.JIHO'rerno BceKH naHeJIHCT yxacrsa npa KaJIKYJIHpaHeTO na I peHTHHrOBHTe ).{aHHH sa ,L{eH.H. Bpoxr aa ,nOMaKHHCTBaTa in-tab He e KOHCTaHTeH BceKH ,L{eH, HO sa ny6nHKYBaHe aa I pdiTHHrOBHTe naHHH e He06xo).{HMO 06eMbT ua BaJIH,nH3HpaHHTe H nperernemrre OT CHCTeMaTa ,L{ae He rro-xam,x OT 90% OT 06eMa ua HeTHH.Hnanen. I PeHTHHrOBHTe ,L{aHIIH ce KaJIKynHpaT OT KJIHeHTCKHcorpryep, KOHTOnasa HHcpopMaUH.HKaKTO sa 6po.H naHeJIHCTH, nOJIY'ljHJIH HH).{HBHllYa.J1HHrerna H cpopMHpaIIlH YHHBepCYM sa KOHKpeTeH nen, J raxa H aa BC.HKOHHllHBH,L{YaJIHOTerJIO na KOHKpeTeH naaenacr (C YHHKaJIeH HOMep, KOHCTaHTeH I sa uenas nepaozt ua ysacrae B H3CJIellBaHeTO) saenao C .neMorpacpCKaTa HHcpopMaUH.Hsa Hero. OT nOCOqeHHTe B 3aBHCHMOCT OT KaTeropH3aUHHTa Ha naHenHaTa H3BallKa cnopell I cra ryca na lloMaKIIHcTBa 6pOH AOMaKHHcTBa H HHAIIBHAH K'LM 15 anpan 2018r. e BHAHO, I qe H AOMaKHHCTBaT3, qHHTO qneHOBe 'iJopMHpaT TeneBH3HOHHHH YHuBepcYM sa AeHH, H HHAHBHL(HTe,jKHBeeUlH B TSlX, ca 98% OT HeTHHH nane,n. I BCHqKH pa60TeIIlH TeJIeaH3HOHHH npHeMHHUH B HHCTaJIHpaHHTe sa ysacrae B nHHnbnMe1'pHQHH.H naaen aa rAPli ,L{OMaKHHcTBaca 060py.nBaHH C H3MepBaTeJIHH YC1'pOHCTBa.Bposr HM B 6pYTHH.H I naaen e 1308, a OT 1 MapT 2014r. BbBe.nOXMe ztexorparpcxa KpHTepHH "lipOH TeJIeBH30pH GARB Audience Measuremerr Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel +3592 986 26 38; e-mail: office@garb bg .-t· -...-,...... nOMaKHHCTBOTO",Qpe3 KOHTO nOJl3BaTeJ1HTeaa KJ1HeHTCKH5Icodrryep, KOHTO npe.nOCTaB5IMeaa BloYaJIH3alUUl na peHTHHrOBKTe }l,aHHH, MOnIT na npocnezoraar na escenueaaa 6a3a I HH I 3a nOJU{bp)KaHeTOna npe}l,CTaBHTeJlHOCTTaaa nanermara H3Ba}l,Ka(KoeTO 03Ha'IaBa 6anaHCHpaHH KOH!pOJIHH npapauerpa Cnp51MOreuepannara cbBKynHOCT) rAPE npoaexzia Be.llHb)K roztaumo I HaUHOHanHOnpe)lCTaHHTeJ1HOMOHI1TOpHHrOBOH3CJIe)lBaHe(Establishment Survey). Pe3YJ1TaTHTe OT Hero, npererrrenn ira oa3a )laHHI1Te OT HaUHOHanHH5I CTaTHCTI1'IeCKHHHCTHTYT,ce H3nOJI3BaT I sa eT KpHTepHHTe, no KOHTOce crpyxrypnpa H KOH!pOJIHpa nHHllbJ1Me-rpH'IHaTa nanenaa H3Ba)lKa na I fAPE, ca: • peruon (9 rOJIeMH peraona, B KOHTOca pampeneneaa 28-Te a)lMHHHc-rpaTHBHH 06J1aCTHOT I reparopaarmoro nenenae na crpaaara); • run HaCeJIeHOM5ICTO(cTOJ1HUa, rpaaose C naceneuae nan CTO XHJ151.llH)KHTeJ1M,rpanose C I nacenenne rrozi CTOXHJI5I)lH)KllTeJIH H cerra); • ran npneuaa na OCHOBHll51TeJIeB1l3110HeHnpHeMHllK TB CMrHaJI(npa PHMOBOTOnperernane I ce H3ll0J13Ba ztenenae na THllOBeTe TB carnan - etpapea, Ka6eJIeH aHaJIOrOB, Ka6eJ1eH .llHfHTaJIeH, nJIaTeH caremrren H npyr THll); I • 'IJIeHHOCTaa }l,OMaKl1[HCTBOTO(eztan, nsa, rpa, xerapa H ner H 1l0Be'Ie 'IJ1eHa). GARB Audience Measurement Bulgaria, 49 Bulgaria blvd .. 10tl, 1404 :::iotla, Bulgaria Tel. +359298626311 fax +359 2 987 73 15; http:// www.garb.bg Page 1 E)Ke,UHeBHOrrytinaxynaanre peiiranroan ,UaHHIIca na IIH,LlIIBII,LlYaJIl!afiasa, 3aTO,saTeIJIOBHaTa I crpyxrypa, BaJIII,LlHaCIaKaJICH,LlaplIarO,UMHaII O,U06pcHaOTTCXHIIqCCKaTaKOMIICMHaa Knn,nTA (no 2015r. BKnIOqIITe.r1HO),IIOTnOJI3BaTCJUfTenarmiinbJIMCIpRqHMTC ,LlaHHMsa rAPE (OT 2016r. I nacerne), BKmOqBaH IIH'[(IIBII,UyamIMTexapaxrepacrmca: • nOJI(M'b}KCIf )KeHII); I • Bb3paCTOBlirpyrnr (4-17,18-34,35-54,55+). I HepapXH3MpaHeTO aa KpHTCpMMTC npa nonoopa CJIe,LlBa pCmOHaJIHa JIOrHKa - zta ce Bb3npOl13Be,LlaTno pernonn noccnannrara crpyxrypa, nCHcIpaUHHTa na 'nma TeJICBH3HOHeH I ClffHaJI H - na nOC.ne,LlHOM51CTO- 4HCJIeHOCrra Ha ,UOMaKHHCTBaTaKaTOHaH-,LlHHaMHqCH I KPlfTCpMH. Karo KOHIpOJlHHnapaaerpa ce mnOJl3BaT xapaxrepacrmorre OT MH,LlHBM'uYaJIHHHyHIIBcpCyM I Bb3pacT H non, II3Bc.n,eHMna fiasa pe3YJITaHiTe OT npoaezten EC II npererneua no ,LlaHHHOT I HaUHOHaJIHHHCTaTMCTHqCCKIIHHCTI1TYT. Ih6pocHHTe neT xprrrepaa ca T.HUp. "TBbp,LlHnOKa3aTCJm",OTHOCHTCJlHOKOHCTaHTHIIBpaMKHTe I ua KaJICH,LlapHarO,LlMHa,KoeTO e OT CbLUCCTBCHO3HaqeHIIeKaKTO sa peKpYTIIpaHeTO ua HOBlf ,LlOMaKlfHCTBa,KOHTO,Qa 3aMCHHTOTna,LlaLUHTCOT ysacrae, raxa H aa KOHCHCTCHTHocrrana I peHTHHrOBHTC,LlaHHH.Hanpavep aKO B KpHTCpHlUC aa pexpyrnpaae aa ,LlOMaKIIHCTBaHJllf B TCrJlOBHaTacrpyxrypa ce H3n0Jl3Ba KPHTCpHHKaTO 06pa30BaHHe, e,UHHH CbLUMnaHeJlHCT 6H I nonazian lfJllf He B ezma raprer rpyna B 3aBlfClfMOCTOTH3CJlC,LlBaHHHnepaonaa ronanara - nana e 3anOqHaJIa13aBbpUIHJla YQC6HaTa rO,UHHaI,LlaJIlfC B3eJI ,LlMnJlOM sa aaaspureao BHCIlle I 06pa30BaHHe H T.H.; aKO ce H3n0Jl3Ba KpMTepMHTI1KoHoMHlfeCKaaKTMBHOCTrrsx ,LlaHHIITe6IIxa (lmYKryHpaJIli B 3aBMCHMOCTOTCC30HaH OT nepCOHaJIHaTa,UeKJIapaUH51nananenucra - nO,Ll06Ha I HHcpopMaUIiHHe nO,LlJle)KHnaBepHcpHKaU;HHM,LlOCTOBepHOOnpeCH51BaHe). PeKpYTIIpaHe na KOHKpeTeH 6poii HH,LlMBM,Ll1i(Ofipaaoaanne H I1KoHOMIIQeCKII cracyc ca I MH,LlHBH'uYaJIHIIxparepnn) B ezma ,[I0MaKIIHCKaH3Ba,UKaCornezt ira aaarrrapaae KbM renepanaa I csaxymrocr npennonara e.n.IIHCTBeHOKBOTeHnonfiop H npencrasarenaocrra na M3Ba.n.KaTaHee rapaarnpaaa (e,[(HHCTBCHOCJlYlfaHHlUITno.n.6op rapaarnpa npc.n.cTaBIITCJlHOCT). Tel "'359:: 986 26 38: e-mail [email protected] Page 11 of86 B H3MepSaHeTO aa TeJICSH3HOHHaTaaYJJ:HTOpHSIspes HMMIfbJIMeTpWleH nanerr FAPIi sanara I npaauana na JJ:06POBOJIHOTOcsrnacne sa YGaCTHe aa CJJY'IaiiHO nonanaa.nrre B uaaamcara .llOMaKHHCTBa. Ll.oMaKI1HCTBa, B KOHTO HMa cnY)KHTeJI na enCKTpOHHa MeJJ:H.SI,peKJIaMHaHJIH Me)J.H.SIuron I areHUH.SI I1JIH cnY)KHTCJI ua areHUH.SI 3a COUHOnOfHGeCKH H/HJIH )J.PYfH MapKeTHHfOBH H3CJIeJJ:BaHH.SI,HeY'IaCTBaT B H3McpBaHeTO na TeneBH3HOHHaTa aYJJ:HTOpH.SI.OPHBC.SIKaHOBa HHCTanaUH.SI GJIeH ua )J.OMaKHHCTBOTO nOJJ:miCBa )J.eKJIapaUH.SI, CbfJIaCHO KO.SlTO sa npC)J.OCTaBCHHHeBcpHH,naHHHziexapa'ropt.r HOCHOTrOBopHOCTsa BbBC)K,naHeB 3a6JIY'IK,nCHHeaa I "f APIi Aynaeac Mexcspvear EbJIrapH.SI" ALI. C uen nonyuasaae na I1MOTHaofinara, I 2. OCHOBHH xapaxrepucrmca ua nHHm,JIMeTpH'IHOTO H3MepBaHe: I CHCTeMaTa na I'APE 3a eJleKTpoHHO H3MepBaHe na sparencxara rnenaevocr e npHJ10'IKHMa npn I BCH'-IKHBH,nOReTeJIeBH3HOHHHnpHeMHHUH H BceKH THn rrpaevan B ,nOMaKHHCTBaTaTB CHrHaJ1. I TeXHHKaTa, KO.SlTOceHHCTaJIHpasa aBTOMaTHGHOTOH3MepBaHe ua TeJIeBH3HOHHaTarnenaeuocr, H3n0J13Ba)J.BaOCHOBHHTeXHOJIOfH'IHH npauuana: I 1. H3MepBaHe na qeCTOTaTa na H3JIb'IBaHe na KOHKpeTeHTB KaHaJI - H3nOJI3Bace ,nHpeKllioTo CpaBH.SIBaHena peracrpnpanara OT YCTpoikTBOTo qeCTOTa CbC cnacsxa aa BbBeneHH sa BceKH OT)J.eJIeHTB npHeMHHK (npa aHaJIOrOB CHfHaJI) H/HJIH BceKH OT,neJIeHnOCTaBGHKaa TB CHrHaJI (rrpa )J.HfHTaneHcaruan) qeCTOTH,KOHTOMoraT zia 6b,naT Bb3npOH3BeneHH. I 2. I13MepBaHe spes BI13yanHo pasnoaaaaaae na rneztaana TB KaHaJI - pamosaaaaae na nora H/HJlH cepaaaaa HH I 3a cpaauenae, npu TeXHOJIOrH.SITaay,nHO-MaGHHrHe CbmeCTBYBa Bb3MO'IKHOCTsa H3MepBaHe BCHGKHpa3npOClpaH.SIBaHH,npaeuana H fJIe,naHI1B ,nOMaKHHCTBaTaTB KaHaJIH, aKO aa TSIXHe GARB Audience Measurement Bulgaria, 49 Bulgaria blvd .. 10f!. 1404 Sofia, Bulgaria Tel t:159 2 986 26 J<3: fax +359 2 987 73 15; http:// www.garb bg Page -....-.,>.~~------.-~ csxpansaar pepepetrnm 3anHCH. HeB'b3MOIKHOe H pa3n03HaBaHeTO ua OTL{eJIHHTeTB KaHaJIH, I aKO no TSIX ce H3JIb'IBa eL{HO H C'blUO csm.pscaaae (nanpavep npecxoatpepeuuaa, (pYT60JIHH cpeum, KOHuepTH H .apyra ,ll.HpeKTHH BKJ1lO'IBaHH51).He3aBHCHMH TeCTOBe H H3CJ1e,ll.BaHHSIB I CBeTOBeHMalUa6 rrOKa3BaT, 'Ie xoraro ce 113n0J13BaKaTOe,ll.HHCTSeHarexaonoras, ycneaaeuocrra - T.e. ,ll.OCTOBepHOCTTaaa pe3YJITUTa, e non 60%, a npa H3TerAAHe na L{aHHHTe ce ,ll.OnYCKaT I ,,3ary6H" OTHa.D.enna nera OT HHCTaJIHpaHaTaH3BMKa. I B'b3MOiKHOcTHTe,KOHTOnamara CUCTeMaaa nHiin'bJlMeTpH'IHO H3MepBaHe npenocrasa, ca: • Pa3n03HaSaHe ua BCWIKH H3JI'b'ISaHll ua TepHTOpl1S1Ta na crpaaara KaHaJIH, I B'b3npOH3Be,ll.eHI1B,ll.OMaKHHCTBaTa,Y'laCTBalUHB naHeJ1HOTO113CJ1e.D.BaHe; • 113MepsaHe na ElCH'IKHTHnOBe paanpocrpansnaa H npaeuaa B ,ll.OMaKHHCTBaTB CHrHaJI; I • B'h3MOIKHocT:m peractpauas na no 16 'IOBeKa B eznro ,ll.OMaKHHCTBO- ~lJIeHOBeH TeXHH rocrn. Perucrpauaara aa rOCTH e aanazma cnen B'bSelK,ll.aHeaa OCHOBHa,ll.eMorpacpml - I nOJI H B'b3paCTOBa rpyrra, a I1H(pOpMaUlUlTa ce ny6JIHKYBa saenno C nanaare aa rnenaevocrra HM; I • B'b3MOIKHOCT 3a H3MepBaHe na rnenaevocr na BCHqKH TeJ1eBll3ll0HHH npHeMHHUI1 B ,ll.OMaKllHCTBO; I • 113MepBaHe na aKTllBHOCT 6e3 H3n0J13BaHe na TeJ1eBll3HOHHll.SI npHeMHHK aa nsanpoaasessnaae ua TB CHfIlaJI (H3n0J13BaHena nepmpepnu ycrpoacrsa - saneo, ,lJ,B,lJ" I nrpa H np., OTnO)KeHa S'bB BpeMeTO rnenaeuocr) - )J,aHHI1Te ce H3KnlOqBaT OT I peHTHHroBHTe ztanaa aa TeneSH3llOHHa rnenaevocr; I a) I1H)J,llBH,ll.yaJlHll pciiranroaa )l,aHHI1 no TB xanana ,ll.a ce panoprysar xpea I KnlleHTCKH corpryep sa aaayanasauaa 11aHaJIH3 aa MHHHMYM 30 TeneBll3HOHHH KaHaJIa. 6) I1H,ll.HBll,UyaJIHH peHTHHroBH ,ll.aHHH no TB xaaana na ce panoprysar xpea I KJ1HeHTCKHcorpryep aa BH3yanH3alJ,HSIH ananas aa BCHqKH KaHaJ1H na Bsnrapcxara HaUHOHaJIHaTeneBH3HSI (nonacroanreu: EHT 1, EHT 2, EHT HD, EHT CBSH). I Bsnpexn 'Ie CHCTeMaTaH3MepBa H C'bXpaH5IBa,ll.aHHll sa BCl1lJKHrnenana B ,ll.OMaKHHCTBaTaT I KaHaJIH, ziaanare, KOHTOny6JIHKYBaMe sa 6bnrapCKHSI Me,ll.HeHnasap, BKJllOqBaT HH,ll.HBH,ll.Ya (nOHMeHHO) panoprysane casso na TB KaHaJIH,KOllTO llMaT a60HaMeHT sa ycnyrara. GARB Audience Measuren.;enl~ulgarJa, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel. +,)59.c, 986 26 38; e-mail: [email protected] Page 13 of ---_ ...__. ------_ -- _--- KbM 15 anpan 2018r. 6p05lT kIM e 42. Cpea nIX ca BCHtIKM nporpasm na li'DnrapCKaTa I HaUMOWUlHa TeneBH31HI (BHT 1, IiHT 2, BHT HD, BHT Caar). I I'nenacxocrra na OCTamUIHTe TB KaHaJIH, KOHTO He ca aaunr KJIMeHTM, He ce H3KJII()'-lBa OT I ,naHHHTe sa ,neHSI,a ce KyMyJmpa B KaTerOpH5I "Ilpyra TB KaHaJIH". CnMCbK na HHJJ.HBII.llya.llHo panoprynana TB xauana KbM 15 anpnn 2018 r.: I TOTAL BNT 1 I 2 BNT2 3 BNTWORLD 4 BNTHD I 5 BTV 6 BTV ACTION 7 nTVCINEMA I 8 BTVCOMEDY 9 BTVLADY I 10 RING 11 NOVA TV 12 OlEMA I 13 OlEMA FAM ILY 14 KINO NOVA 15 NOVA SPORT I 16 FOXLIFE 17 FOXCRIME 18 FOX I 19 24 KITCHEN 20 NATIONAL GEOGRAPHIC I 21 DISCOVERY CHANNEL 22 Discovery other ch. 23 TLC I 24 DISNEY CHANNEL 25 CARTOON NETWORK 26 NICKELODEON I 27 THE VOICE 28 MAGIC TV I 29 City TV 30 PLANETA TV 31 FEN TV I 32 Balkanika Music TV 33 FolklorTV I GARB Auclience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgari Tel. +:35929862638: fax +359 29877315: http/! W'NW garb bg I Page 14 of86 34 TV EVROPA 35 Channel 3 I 36 BULGARIA ON AIR 37 BIT 38 FINE LIVThfG I 39 TRAVEL CHANNEL 40 FOOD NETWORK 41 AGROTV 42 WNess TV Other 3. OCHOBHH xapaicrepucruxa na npOBe~.I1.aHHSIl'HOHHTOpHHr H perHCTpalJ,HSI H3 I TeJIeBH3HOHHanporpasra H peKJI3l'Ha: I rAPE AY.LUleHCMexcspvear Bt.nrapas A,U pasnonara C'bCC06CTBeHacorpryepua nnanpopva (aBTOMaTH3HpaHa CHcTeMa) aa peracrpauas na nporpaauo cszrspxanae H CHCTeMeH I MOHHTOPHHfH perncrpauaa na pCKIIaMHH I Ta3H codrryepaa nnartpopsra 6e3 aHaJIOrua 6'bIIrapCKHHnasap aa aBTOMaTHQHaperHCTpaUHHH MOHHTopHHrna csrrspacaaae B'bBBH)leO lOeSHlOlIO »".zUJO ao_J.f.S l&ou.a_:u. »-1... "" _,_w »-M<"'- ~4I:n • I ...... ,..._''''',. s. ~ J)• S• J .i , I. It 12 []I)... n : lJ , 16 11 III 1•• n n j~~~~~~~ .-:t-~ ~ 1.8 ~ ~_1 I~j i_~.'i _~: i'~! ~ ;f~j ~~1 '~~'n.-.u _ .:1 I :':"1 i:';i \~( lr11,.-j ~,.·i I GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel +35929862638: e-mail' office@garb bg PagelSof8 I _-- .' ~~• ...... ,b."...... """"""".... ",...u -•,.,-- --- ..... ---...... 'II'" --•~- -- II"''''"'"' - " elTWOHlW. aYNtQhWO'f -- I ...... WVIIII__ ...... ""lOON .... alllfl,M,f...,.., ~- • I ~._ ~.""""K1'WOIII. OOOOM'_ -- -._ I·_·[JJI -r,..__ __ _KlIrr ..... -- , -...... ~- I '=--,... .."__.__ ...... ::--- ~~ -I'lt ...... I I AJIrOpHTbMbT, no KOHTO ce "OTKpHBaT" peKJIaMHHTe H3JIbqBaHH,SInpa CKaHHpaHe na 3anHCHTC I -rpes fingerprint - "B3cMaHe" H c'sxpaaasaae na 6HHapHoTo ct.zrspacanne aa OT):{eJIHHTeeJIeMeHTH, aBTOMaTHQHOCpaBWIB I BceKH OT,n.eJIeHcerMCHT (anneo KInIn na peKJIaMHa (~OpMa) npareacasa onacaane, onpenensuio HerOBHTe xapaKTepHCTHKH - npOH3Bo,n.HTeJI, nponyxrosa 06JIaCT, npoziyxr, MapKa, non-wapsa, I HMe ua KJIHna. OCTOHHOCTSlBaHeTOsa peKJIaMHH'Ie ~OPMH e aBTOMaTHQHO (B 3aBHCHMOCT OT Qaca HM na I H3JIbQBaHe H nporpaxnrara cxexra aa KOHKpeTHHSITB KaHaJI, B KOHTOca H3JIblJeHH) no BbBe,n.eHH B cHCTeMaTa O~HUHaJIHH 'IaPH~H. I, Pe3YJITaTHTe OT aBTOMaTHQHOTO 'rspcene (OTKpHTHTe C'bBna,n.eHHSI)ce npencraaar BH3YaJIHO (rpacpHlJHO H Ta6JIH~1H0), na naesna H nOQaCOBa fiasa, c B'b3MO)l(HOCT sa rrorpefiarencxa I penaxuas. I ~JIaTa HH~opMaUHSI (cazrspzcanae na nporpasnms H peKJIaMHHSI MOHHTopHHr) ce csxpaassa B fiasa ,n.aHHHsa aeorpannsen CpOK OT apeue. I Ilporpaxa na HH,nHBHJlYaJlHOpanoprysaaare B peHTHHrOBHTe ,n.aHHHTB KaHaJlH C a60HaMeHT sa ycnyrara, e HaJIHlJHa na 6bJIrapCKH H aHrJIHHCKH e3HK. I ,[(aHHH ce ny6JIHKYBaT escenaeano B ,n.HHTe OT nOHe,neJIHHK no nersx, C H3KJIlOQeHHe H I O~HUHaJlHHTe npa3HHUH/Hepa6oTHH ,n.eJIHHQHH,n.HH,KaKTO CJIe,n.Ba: GARB Audience Measurement Bulgana. 49 Bulgaria blvd .. 10f!. 1404 Sofia, Bulgaria Tel +15929862638 fax +359298773 15: http:// www.qarb.bq .... - -_ ----. "~------ IToHe,[(eJIHHK-rrsnna nporpava 3a npenxoznnrre ITeTbK, Cb60Ta H Henens I BTOPHHK- ITeTbK- rrsnua rrporpaua aa "axepauten nen" (IToHe)leJIHI1K- 4eTBbpTbK). 1 BNT 1 2 BNT2 3 BNTWORLD 4 BNTHD I 5 BTV 6 BTV ACTION 7 BTVCINEMA I 8 BTVCOMEDY 9 BTVLADY 10 RING I 11 NOVA TV 12 OlEMA I 13 OlEMA FAMILY 14 KINO NOVA 15 NOVA SPORT I 16 FOXLIFE 17 FOXCRLME 18 FOX I 19 24 KITCHEN 20 NATIONAL GEOGRAPHIC 21 DISCOVERY CHANNEL I 22 TLC 23 DISNEY CHANNEL I 24 CARTOON NETWORK 25 NICKELODEON 26 THE VOICE I 27 MAGIC TV 28 PLANETATV 29 FEN TV I 30 TV EVROPA 31 Channel 3 I 32 BULGARIA ON AIR 33 BIT 34 TRAVEL CHANNEL I 35 FINE LIVING 36 FOOD NETWORK I 37 WNessTV GARB Audience Measurement Bulgaria, 11 lnoustrtalna str., 9th fl. 1202 Sofia, Bulgaria Tel +35929862632.: e-mail office@garbbg Page 17 of86 --~------ OCTOHHOCnlBaHeTO aa H3JI'bLJeHaTa pexnasra e no uerra C'brJIa.CHO0 I pexnaaa (6pYTO), BaJIHL\HH sa nepaozta. )J,aHHHTe C'bL\bp:Il cpOpMH: MeL\Ha, L\eH, nara, "lac, npO.Ll,bJI)l(HTeJIHOCT,THn na pexnaxnrara I pexnavonaren; MapKaJ IIOL\-MapKa, n03I1UI1j1 11ztp. H ca npaxo caspsana C perrraaroaare L\aHHH aa TeJleBH3110HHaTaayzurropas, I ITy6Jll1KYBaHI1Te L\aHHH ca c TeKYW CTaTYC ITpeL\BapHTeJlHI1 I1JlI1 ¢I1HaJIHI1. ITpeL\Bapl1TeJlHI1Te .Ll,aHHI1MoraT na 6bL\aT npoaeasau/soparapaaa B fiasara L\aHHI1 L\O 10-To "lI1CJlO aa CJleL\BaLUH51 I KaJIeHL\apeH Meceu. CJleL\ ny6miKYBaHeTO 11MKaTO I Iloueoenuu« - rrsnen peKJIaMeH MOHHTopHHr (peKJlaMHH (POPMI1,113Jlb'IeHH no BCI1'IKH TB KaHaJIH C a60HaMeHT sa MOHHTopHHr) 3a npenxoneu ITeTbK I BmopHUK - IIbJleH peKJIaMeH MOHHTOpl1Hr aa Cb60Ta Cpsoa - rrsnen pexrraven MOHI1TOpl1Hr aa Henens 11ITOl-IeL\eJlHI1K I Hemespmi.« - IIbJleH peKJIaMeH MOHHTOPHHf aa BTOPHl1K I Ilemn« - rrsnen pexnaven MOHHTopHHr aa Cpana H 4eTBbpTbK I BNT 1 I 2 BNT2 3 BNTWORLD I 4 BNTHD 5 BTY 6 BTY ACTIOl\' I 7 BTVCINEMA 8 BTVCOMEDY 9 BTYLADY I 10 RING 11 NOVA TV I 12 DIEMA 13 DIEMA FAMILY 14 KINO NOVA I 15 NOVA SPORT 16 FOXLlFE GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10f!. 1404 Sofia, Bulgaria Tel +35929862638: fax +359 2 9877315, http:// www.garb.bg Page 18 ~• --.----.-~-.-..' ------ 17 FOXCRIME 18 FOX I 19 24 KITCHEN 20 NATIONAL GEOGRAPHIC 21 DISCOVERY CHANNEL I 22 TLC 23 DISNEY CHANNEL 24 CARTOON NETWORK 25 NICKELODEON 26 THE VOICE I 27 MAGIC TV 28 PLANETA TV 29 FEN TV I 30 TV EVROPA 31 Channel 3 I 32 BULGARIA ON AIR 33 BIT 34 TRAVEL CHANNEL I 35 FINE LIVING 36 FOOD NETWORK I 37 WNess TV I HaH-HOBaTa TeXHOJIOnI4Ha paspafio rxa na rAPE AY)l.HeHc Me)KbpMeHT EbJIrapHSI e ye6 6aJHpaH HHTep I PeKJIaMa H Ilporpaxra saezuro c peHTHHroBH naana B peaJIHO apeve. HaJIH'lHHTe B TaJH OHJIaHH I I1JIaT H.H I • MO,nYJILast Week Spots - HHTepaKTHBHH rpadmxa C pasnpeneneaae na fipox peKJIaMH 110 TB xanana H Me)l.HHHH rpyna - na Ce.ll.MH'lHa fiasa H no 'laCOBH HHTepBaJIH, KaKTO H J CI1HCbK C nOCJIe)J,HHTe20 H3JIb'leHH peKJIaMH (ofimo H aa 37 TB KaHaJIa) C anzteo KbM I BCSlKOH3JIb'lBane. GARB Audience ,Vleasurement Bulgaria, 11 Industrialna str., 9th fI, 1202 Sofia, Bulgaria Tel. +35929862638: e-mail: [email protected] Pag '-6-w.;",~-; '~. Cr·llr~;;.~.'b9.:1" Ado Co • HO:...... \'Il, • ",",al) ...... OWNaj •.,.. .C_'__('-" .~I~l'\ .n..-t1 .... .~I""""\U~ • 1__. 1""_111011 • a..-,.("- ,.-r;'~:...u...~~~. '-----; I E- CI.D~,(lMttt>g,1",_.,". a. I :; I _', i,.··I~. . J :. I 1 IIiI ,.<0 ,.,f' ...... I lui20-.., Ado lor Oat. 23,04.2011 AH II13S5S11:r.Ii)..I,lQU 8T'/C\",£"'''' II13 ;0.)11.3 ,lJl 2:;1~ J " '.. .'.. d13'14.46no.c2l)1~ BTl/ClNO .... ) flIUA• .,....~ I • MO,[{YJILatest on the Air - nocnenaare 50 peKJIaMHMKaMnaHMMB etpap C OT,[{eJIHMTe sepcaa na BHneOKJIHnOBeTe.OT,[{eJIHMTeM3JI'b'-IBaHlHIno TB KaHaJIMca BM3YaJIM3MpaHH I rpadiaxao no .nara ua M3JI'bQBaHeH TB KaHaJI, B zteraannara MHcpopMaUH}Inon BC}l BMneo peKJIaMOLlaTeJI}lTMxasrrraaaara ca aKTMBHMM npn M360p sapezcnar cnenaama I MO)],YJI-Visual Campaigns GARB Audience Measurement Bulgaria, 49 Bulgana blvd .. 10fl, 1404 Sofia, Bulgaria Tel +35929862638: fax +359 2 987 7315: http:// www.garb.bg Page 20 of8 '-D';;'~~" f. C .m,,~·9 ••I>.t9· .. -. " .. I I II ~; _"-.""1 t"I.~. 'l'~""'",..- >H~',," f.t~!~\ I till I< ~-'''''~'~''''''""_.''' >!" '~I_',",''~"'r._'''''.'~' I CDii' t.M>f''fI''lJt.P''t._~_'-._~.'''''''''' .• ~''_'''''''-'_''''YO:''_I>''''''''''". fiJI 81816 _1~ "" I ;, :" d" 'II',.'''' '''_ .... 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I(peAMTHMKIpi'M I ~ ." ,.(~ ... co_.o Cll1'''' I " """~".tC*"""._""_""TOe""_''''_.~OttfOII.!'~~''T' ht:ol"," m r.,'tIBGH) )""lOO~ 'Ullin I .'01,.).4·\1 I • MO,nYJITV Audience - npezrcraas rpadraxaa BH3YaJIH3all,H}lua peiiranra (B % H B XHJUI. I xopa) H ayzorropnns MJI na H36paHHTB xaaana sa li36paHli raprer rpynn na KOHKpeT GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgaria Tel +359298626 38 fax +359 2 98773 15; http:// www.qarb.bq Page 22 of8 ------~-----.-..------.~---. ....---_ ---.-~.---.----...------.------ nara OT H36paH nepaon. Hall-MaJIKHjJT HHTepBaJI 3a BH3YaJIH3aUHjJ e 5 MHH., HO I .[(HcKpeTHOCTfa aa BlnYaJIH3aUHR na .[(eHOHOIUHeTOce .[(ecpHHHpa nOTPe6HTencKH H na 15/30/60 MHH, ;Qa.[(eHa e Bb3MO)J(HOCT sa BKnIOQBaHe/H3KmOQBaHe ira nporpaxa H I pexnasma finoicone no H36paHHTe TB KaHaJIH " .. I I I • I I nr,! i.i r',M ""0() )~!)(1 I I • Mo.[(yn Program Scheme - BH3YaJIH3aUHjJna rrporpaxaare cxesta (na .[(HeBHa H cenxasna I 6a3a) ua H36paHH OT nOTPe61ITemi TB KaHaJIH no spexeaa CKaJIa (5, 15, 30 H 60 MHH) C .[(aHHH aa peirraar H ztan na SC~KO npenasane, KaKTO H rpadiaxao npencraasne ua I noxaaaremrre I I I I I GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel. +35929862638: e-mail: office@garb bg ·I_.a=== -• -_ • MO.nYJIProgram Details - nasa Bb3MO'IKHOCTsaH360p aa npenaaaae no HMe B TB xanan, aa BH3yaJIl13aUHHsa cpenea peitranr na BCHqKHH3JIbqBaHH.SIsaH36paH nepaozi H rn.nen I 3anHC ua BC5I.KOnpenaaane. )],aHHHTe cszrspscar - T04eH aaxanea H xpaen sac na npenasaaero: cpeneu peirmar; Haii-BHCOKHH Haii-HHCKHpejrranr H .ll5I.JI(B TOqeH 30- I cexynneu HHTCPBaJI).Lead In/Lead Out, 6poii H3JIb4eHH cnOTOBe, 6poii peKJIaMHH 6JIOKOBe(npeKbCBaHH5I.sapCKJIaMa),cpeziea peiiraur na peKJIaMHTe,6pYTHHHHBeCTHUHH I OT pexnaxia B npenasanero. HaJIHue e H OnUH.SIsa.n06aB.SIHeuanpyr KOHKypeHTeHTB KaHaJIKbM cpaBHHTeJIHarpadiaxa (c BKJII04BaHeH H3KJII04BaHena 3amaBH.SIHpeKJIaMHH 6JIOKoBe). n1,JlHH5I.T3anHCna KOHKpeTHonpeziaaane ztaaa Bb3MO'IKHOCTsanpernen ira np0.llYKTOBOn0311UIIOHllpane - anrepnarnana (pOpMaua pexnasra, KO.SlTOHee npezmer I na KOHBeHUHOHaJIeHpeKJIaMeHMOHHTopHHr. rfl~...vw~---~ ~ c '.'~_~_.~~.!' '"0 I AveraQe Une _.. ~_III A.... I I I - fR9 per LlfOtl GIOUV IOf 11.04.)018 I ,-:::' -~~- IlJ1)I10" i. ·1···.·'.)'· ....:··· I'.' ,;'".. "'.'" J i 8Ml 5 I I C .naHHHTeOT CHCTCMHH.SInporpavea H peKJIaMeH MOHHTOpHHrrAPE nasa Bb3MQ)KHOCTaa I Me.nHeHaHaJIH3aa nporpasrna cxexa H peKJIaMHaKaMnaHUSIna CJIe.neHHTeTeJIeBH3HHBnaxer C peiiTHHrOBHnaana H CTaTHCTHKananOKpHTHeH.nOCTHrHaTaayztaropaa. I IhJIHH 3anHCH na H3JIbqeHOTOnporpaxao Cb,lJ,bp)KaHHeB TB KaHaJIHTeC a60HaMeHT sa YCJIYfHTenporpaxien II peKJIaMeHMOHHTopHHrce CbXpaH.SIBaTMHHHMyM30 xanenaapaa .nHHC 1 I Bb3MO'IKHOCTzto 3 Meceua. GARB Audience Measurement Bulgarra, 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgaria Tel +359298626 38: fax +359 2 987 73 15; ilttp!! www.qarb bg -----_.--_ .._.-- -.~ _"._" --_ .._.------,---- ID. IIO,lJ,lJ,'hPJKAHE IIPE,lJ,Cf ABIITEJIHOCIT AHA Jl3C.JI:.EMAHIDIT A I 1. nO,ll,!l'bpJKaHe na Illpe)1.CTaBHTeJIHOCTuanapasserpure na H3Ba)1.KaTa aa HalJ,HOHanHO I npe)1.CTaBHTenHHH IIUiin'bJIMeTpnqeH naue,n. I KpHTepHHTe,no KOHTOceCTPyKTypHpanHHnbnMeTPlf1lHaTananenna H3Ba,a.KaB Bsnrapas, ca non (Mb)l(e H )KeHH), Bb3pacToBH rpynn (4-17, 18-34, 35-54, 55+), THn aaceneno MHCTO(crornn .ta, I rpanose C nacenenne nan CTOXHJUI,UH)KHTenH,rpanose C nacenenae nozr CTOXHJUI,UH)KHTeJIHH cena), qneHHOCTna ,U0\1aKHHCTBOTO(e,UHH,,UBa,TPH, xerupa H ner H noae-re xnena) H rnrrsr aa I npaevaaaa OTHero CHfHarI (ecpHpeH,Ka6eJIeHaHarIOrOB,Ka6eJIeH,UHrHTarIeH,nnaren caremrreu, ztpyr THn). I CTOHHOCTHTena rrspsare tIeTHpH OT H36poeHHTe napauerpa ce l-13QHCJUlBaTna 6aJa OcpHl..{HaJIHHTe,UaHHH na HaUHOHaJIHH.SICTanfCTHqeCKHHHCTHTYT, a no OTHOllIeHHe na I ,UHHaMHKaTaB rana H xapaKTepHCTHKHTeHa npaesranaa OT TeneBH3HOHHHTerrpHeMHHUHB ,UOMaKHHCTBaTaTBcurtran ce H3fIomBaT pe3YJITaTHTeOT perynapno nposeaciaa HaUHOHaJIHO I npencraaarenen ECTa6.JIHllIMbHTCi.psea (EC) C06eM na H3Ba,a.KaTa3000,UoMaKHHcTBa. Or 2011r. HaCaMH3C.ne,'.\BaHeTOcepeanmapa OTr-n )l(HBKOFeoprnes H COUHOnOrHQeCKaTaMy I areHUHSIG Consulting sa rAPE AY,UHeHcMe)KbpMeHTObJIfapHXA,l1,. Pe3ynTaTHTeOTrO,UHIlIHOnpoaeacaanns ECTa6nHllIMbHT cspsca ce H3rrOJI3BaTsaaxryamnapaae I na naaerta cnpsvo aafimonaaamrrc nposreua B TeneBH3HOHHHSICHrHaJIH TeneBH3HOHHOTO 060pY,UBaHeB reaepa.mara ct.axyrnrocr, a KOHTaKTHTeOTnpOBe,UeHHTeHHTepBlOTa- aa aztpecua I 6aJa npa pexpyrnpaae ua HOBH,UOMaKHHCTBaaaysacrne B nanenaoro ascneztaaae. Ilpanara ce npHHUHnbT aa ,Uo6pOBonHOTOyxacrne na CJIyqaHHOnonannamrre B H3Ba,a.KaTa,UOMaKHHCTBaH I HH,UHBH,UH. Or 2011 r. nacasr YCTaHoBHxMe,U06paTanpaxrnxa csrrspscaaaero aa BCH"4KHBbrrpocHHUHsa EC I rra ce 06Cb)l(,naH csrnacysa rrpenaaparermo C TK. 3aToBa BKnIQ"4eHHTeasnpoca H ceKUHHca npennoxena H/HJIH0,Uo6peHHOT"4neHOBeTenaKOMHCH.XTaHcsrrspzcaaaero HM e anarrrapaao H I csofipaseno CHY)l(AHTena 6bnrapcKHx TeJIeBH3HOHeHnaaap, Cnen npeycraaoaasanero ua AeHHocTTaaa TK OTM.lOHH2015r., He Cbll.{eCTBYBaopraHH3aUHSIna I n01pe6HTenHTe na rrHHI1bJIMeTpH"4HH.naHHH,KOSITOna H3nbJIHSlBaCPYHKUHHTenaKOHTPOJIeHH perynaropea opraa no OTHOllIeHHeaa fIHHnbnMeTPHXTaB Bsnrapas. GARB Audience Measurement Bulgaria, 11 Industnalna str., 9th fl, 1202 Sofia, Bulgaria / Tel. +359~) 986 26 38: e-mail: [email protected] Page 25 3aTOBa,Cne}.lBaHKHnpaxrnxara HH}.lYCTPHSlTanae HHcpOpMHpaHaHanraacapaaa C BCSlKa}.leHHOCT OTcrpaaa na rAPE lIO OTHOllleHHena CHCTeMaTaaaIDMepBaHe na TeneSH3HOHHaTarnezraeaocr, I aazrsnsorrenna lIaCT OT K051.TOe nposexnanero aa ECTa6nHlllMbHT cspaea sa axryanasapaae na I1apaMeTPHTena I1aHeJIHaTaH3Sa)lKa,npozrsnacasaae na asnpauiaae na BCHlIKHnama KnHeHTH I m.npocaaxa, KOtiTO me ce H3n0J13Sasanpoy-rsaaero. Taxa H OT 2015r. nacass CI1a3SaMeYCJIOSHeTOI10JI3SaTellHTeaa nHHnbllMeTPHlIHHTe }.laHHH na I rAPE na ynpasorsnar npxx KOHTpOJlSbPXYOCHOSHHTenpe}.lI10CTaSKHsarapaarapano KalIeCTBO na nony-rasamrre OT '[lOCTaSlIHKapei1THHrOBH}.laHHHH na HMaT Sb3MO)l(HOCTTaztaaztarrrapar I csrrspxaaaero na BbnpOCHHKa KbM penesanrna KbM CbOTBeTHaTaxaneanapaa rozrana TeXHHlIeCKHxapaKTepHCTI1KHuaOCBOBHOTOTB060PY}.lBaHeB}.lOMaKHHCTBaTa. I BCSlKa rozrana OT 201 1r. nacaxr H3I10JI3BaHaTaMeTO}.lOnOrHSIHpesynrarare OT nposenemrre H3CJIe}.lSaHHSI(EC)ce l,nnpalllaT B enexrpouea BapHaHTno BCHlIKHKJIHeHTHnarAPE. I DOCJIe}.lHHSlTpeanmapaa EC e T03HOT2017r. ECTa6JIHlllMbHT cr.paeii 2017 e peanmapaa aa repen -rpes enna m.nna C o6eM OT 3024 I }.lOMaKI1HCTSaBnepnona 28 cerrrestspn - 10 HoeMBpH20 17r.: I MeTO~0J10rHqeCKO onncanae I YHHBepCYM I 113cne}.lSaHeTOe rrpencraamenno aa 06HKHoBeHHTe}.lOMaKHHCTBaBEbJIrapHSIH uacenenaero na crpaaara no ,llaHHI1na HCI1. I ,ll,H3aiiH H3 H3B3)JlK3Ta I DO}.l60PbT aa PSU e peanmapaa lIpe3 MHorOCTeneHHarneaaosa H3Ba}.lKaCJIe}.lnpensaparenna cTpaTH GARB Aucience Measurement Bulgaria, 49 Bulgaria blvd" 10fl, 1404 Sofia, Bulgaria Tel +-35929862633: fax +359298773 15; http:// www.garb.bg Page 26 of8 _.._...._.._...,....._...._._..."...._..~..,...... _.~,.._.. _~._...-.-o_._~_.~,_-'. lJYBCTBHTeJIHOCuaT H3Ba)lKaTaKbM ,neCeTKHTeMaJIKHoneparopa aa nJIaTeHHTB H I1HTepHeT I yCJIyrH. ITO,n60PbTaa ,nOMaKHHCTBaTaBbB BCjjKOPSU e CHCTeMaTHlJeHCJIYlJaeHno CJIyqaHHOnonfipaa I CTapTOBHanpecH cn.nxa. B )l{HJIHmaTa,Kb,neTOHe e peaJIH3HpaHKOHTaKT,ce OCbllJ,eCTB.SmaTTPHBH3HTH,npezm zta 6b,naT I OTnHcaHHKaTOHe,nOCTbnHHe.llHHHUII. Iloztfiop aa pecnonneura - JIHue OT ,nOMaKHHCTBOTOnaBb3paCT 18+r., HaH-KOMneTeHTHO I TeXHHlJeCKH(no TeMHTe THn TB CHfRaJI, THn TB npHeMHHK H CBbp3aHOC TeJIeBH3HOHHOTO rnenaae ofiopynsane, LlOCTbnno I1HTepHeTH T.H.). AKO npn nbpBOTOnocemeane OTCbCTBaJIHue, I .llOCTaTblJHOKOMneTeHTHOno reuara aa H3CJ1e,nBaHeTO6e, aanpaaeua aropa BH3HTa (no 3 BH3HTH). I MeTO}l na perncrpauna I 113nOJI3BaH6e MeTOL[bT na CTPYKTypHpaHo face-to-face HHTepBIO no asnpocunx, csrnacysan CKJIHeHTHTena rAPE. I Ilpena crapra 6e nposenen nOJIeBHTeCTaa HHcTPYMeHTapHYMa,CJIe,nKoeTOBbnpocHHKbT 6e IPHHaJIHOpeztaxrapaa H norrsnaen C Heo6xoL[HMHTe aa pecnoaneura TeXHHlJeCKH I paascaeaas I BbnpOCHHKbTsa Establishment Survey 2017 e aHaJIOrHqeHCT03HOT2016r. TepeH I Hacnensaaero 6e nposeneao B nepuozta 28 cerrresrapa - 10 HoeMBpH20 17r., KaTO6)lxa nocereaa 6756 aapeca H OCbmeCTBeHH4441 KOHTaKTa. I OT T)lX: 3030 e¢eKTHBiHHHHTepBIOTa I 1280 OTKaJa(n T.lJ. 52 qaCTHlJHH- orrosopeno e na MaJIKalJaCTOTasnpocare H 3aTOBa aayrrnpaaa) I 131 - HeCbCTO)lJIOce HHTepBIO nopann npeKJIOHHaasspacr/ 60JIeCT, rrpofineva CbC cnyxa/ 3peHHeTOHJIHpecnoanerrn.r He paafiapa 6bnrapCKH e3HK I PaBHHmeTOna OTKaJHTenpn Ee 2017 e 29.5% I KOHTPOJI B'hPXy f.aqeCTBOTO GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel. +359::: 9862638 e-mail: [email protected] Page 2 J .. I=---c. .. •..... _- BbPXY 20% OT e(peKTHBHaTa H3Ba,uKa(606 ,UoMaKHHcTBa)6e OCbIIleCTBeH KOHTpOJI OrTHX • 437 no renerpoaa • 165 no MeCTO'lKHBeeHe •B pesynrar ua nposepxare 27 anreparora fisxa nOBTopeHH B lJaCTTa ca C uern.naa llJlH nnncaauia llHcpopMaUlUl, a ezmo rneszto - aHYJlHpaHO I OPH ueacna llJIB npOTlIBOpe4HBa llHcpopMaUll.sl ce ll3BbpllIll BaJIH,UH3aumI xpea BTOp"lJeH KOHTaKTC AOMaKHHCTBOTOyUIllxpea desk research aa ,UOCTaBlJHUHTena nnarena reneaasaa I II I1HTepHeT II npennaranare 01' T.sIXrnrrone cnrnan H rraxera OT ycnyrn I Ilperernaue I ,l],aHHllTe ca nperernena B CbOTBeTCTBHeC ouemorre na HeM sa HaCeJIeHlleTO ua crpaaara Ternosa KOe(}HfuneHTH ca H3non3BaHH sa TBbP,[lH nOKa3aTeJlHKaTO I -/ pernon -/ ran naceneno M.sICTO I ./ lJHCJIeHOCTna .ll.OMaKHHCTBOTO -/ non I ./ Bb3pacT Taxa H3CJIe.uBaHeTOe npencrasarenao sa KJIaCHlJeCKHTe,[loMaKllHcTBa H -rneaoaere HM. I PerHOHaJIHaTa II cenaumara crpyxrypa aa cb6paHaTa HmpOpMaUH.R:nsarrpoaaaexna CTpYKTypaTa no MeCTQ)KHBeene(a He no 'lKHTenCTBo,nOCTO.smeHHJIH aacrosur anpec). I MaKCHMaJIHO nonycravara CTOXaCTlllJHa rpeunca npa H3Ba,u.KaC TaKbB o6eM e KaKTO cnensa: I • npH50% OTHOCHTeJIeH)UlJI- ± 1.8% I • npH40/ 60% - ± 1.75% I • npH30/ 70% - ± 1.6% • npH20/ 80% - ± 1,4~o 1 • npa 10/ 90% - ± 1.1 % GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404.S0fia. Bulgaria Tel +3592986262'3: fax +359298773 15; http!! www.garb.bg Page 28 o J ·-··. t···_-_ ..-.-- • npH51 95% - ± 0.8% I OCHOBHHpe3YJlTaTHOTEC 2017 I no OTHOmeHH4! na yuanepcysra - cpennara Bb3paCT na uacerteaaero B Bsnrapas I npozrs.nsaaa .ll.Jce ysenn-raaa H B MOMeHTae 47r. B cpaaaenne c npennuraa TerneHHSIna pesyrrrartrre HMaTeH.ll.eHLI,HSIJleKOna cnana ztcrrs'r na 15-24 ronmunare, MaJlKOe uapacnan I ztena na 5-14 rOLlHllIHl:ITe,narimonasa ee H PbCTCoxono 3% npn m.apacroaa rpyrra 35-44r. Ilpezrann .ll.eMOrpa I no OTHomeHHe ua TB ofiopynaaue H TeJleBH3HOHeHcarnan - ysenaxaaa ce 6pORT na .ll.OMaKHHCTBaTacnose-re OT e.ll.l:IHTB npHeMHl:IK.Pe3ynTaTHTeOT ascnenaaaero nOKa3BaT I cepaosea, HO " O'IaKBaHcnan ua nenerpanasra na ecpHpeHH Ka6eJIeHaHaJlOfOBCHfHaJlH 3HaQHTenHOYBeJlHlJaBaHeaa nenerpauaara ua BCSIKaKbB.ll.HfllTaJleHCHfHaJl (xafienen, I nnaren CaTeJIHTeH,DTH, cnccea). 3a nopezrna roznma ce narimonaaa npepaanpenenenae na nasapaua .ll.$lJlnpa .ll.OCTaBlJl:ILI,llTeaaTB CHrHaJI- Vivacom H oT6enSI3aBacepaosea PbCT I na a60HaTH KaKTOaa IPTV, 'raxa H aa DTH CHrHaJl,Mtel csuto ysemoraaa nena Cll npa IPTV. TeH,lleHUIUITana KOHCOJIH.ll.aLl,llRrrpaMaJlKHTe.ll.OCTaBqllUHaannarena TeneBll3H.SIOT npenxozunrre rO,llHHHnponsrosaaa H npes 2017r. I no OTHomeHHe ua TeXHHQeCKO 060pY.llBaHe H UHTepHeT - aapacrsa 6pO.SlTna ,llOMaKl1HCTBaTa,pecneKTHBHOxopara, C HOBll MO,lleJIHTeneBH3l10HHllrrpaesmaua. Eznra I seraspr OTpecnonneurare nOCOqBaT,lJerenesaaopare HMpasnonarar c srpanea TYHep aa Bb3np0l13Be')l(.ll.aHeaaecpHpeHUllCPPOBcaruan, HO asnpexa TOBano-ronsvara QaCTOTT.SIX I ca atiouara aa TIJIaTeHaTeJIeBI1311.S1KbMoneparop aa TB caraan, Hapacrsa II nenerpauasra na I1HTepHeTzio 59.6% - cnopen )l{l1BKOFeopraes PbCTme ce uafimoaasa .ll.OKaTOzrem,rira I .ll.OMaKI1HCTBaTa,J.OCTl1fHeKbM 60%, CJIe,nKoeTOme ce YCTaHOBI1nnnca na nexorparpcxa J nOTeHUl1aJl. B Audience Measurement Bulgaria. 11 lndustrialna str., 9th fl. 1202 Sofia. Bulgaria Tel. +35929862638 e-mail [email protected] Page 29 J no OTHomeHHe na J1aHcI>CTaHJ1UMet:{UHHO noaeneaae na asa ce pscr na pecnonneurtrre. KOHTO rneztar TB acexa nen If crran B 6po.Sl aa Te3H, KOHTO I rneziar 3-4 nbTH B ceznontara H HHKOfa. Xopara na Bb3pacT 18+, KOHTO lleKJIapHpaT, 'Ie He rneztar BceKH L~eH TB B ,J,OMa CH, He rnenar TB H HaBbH (aanpasrep na rOCTH), I csureapeuenno ce uafirnoztasa YBeJIH'IeHHe na fipox aa pecnoaneurare, H3nOJI3Balll.H BceKH zrea HHTepHeT. YBeJIH'IaBa CC H 6pO.SlTna xopara, H3BbpillBalllH csrrsrcrsama lleHHOCTH B I HHTepHeT )J,OKaTO rneziar TB, OCHOBHOaKTHBHOCTTa HM B COIlHaJIHHTe Mpe)f(H. DPH I H3n0JI3BaHHTe sa IleJITa ycrpojicraa napacraa ynorpefiara na CMapTcpOHH H Ta6JIeTH CbnOCTaBeHOC JIanTOnH H KOMnIOTpH. I no omoureuae na pe3YJ1TaTHTe OT ES 2017 B cpasueuae c nponopuaare B TeJcyUluH nUHD'I.JIMeTpUl.IeK naae,n H pe3YJITaTUTe OT ES 2016 - aKTYaJIHaTa KbM nepaona aa I H3CJIe,llBaHeTOnanemra assanxa ( xpas na M.HoeMBpH 2017r.) e anarrrapaaa B MaKCHMaJIna Bb3MO)f(Ha crenen KbM pe3YJITaTHTe na EC 2016 (paxncara, no KO.SlTOpa60THxMe U.SlJIaTa I 2017r.). H.SIMaHlITO ezma KaTefOpH.SI,B KO.SITOpa3JIHKaTa aa np0I10pUl1HTe rta aaaxnspns HHBaTa aa CTaTliICTWIeCKa'ra rpeunca npa CJIY'laHHH.SInonfiop, Csmespeaeuao, HoceHKH xapaKTepHCTHKHTe na )f(HBa assanxa - peaJIHH llOMaKHHCTBa H xopa, )f(UBeelUH B T.SIX, nanerrsr I10Ka3B2l csuurre reuneauna, KOHTO oneprasar H pe3YJITaTHTe OT EC 2017r. - I HaMaJI.SIBaHeaa fipoa xopa OT Bb3paCTOBarpyna 18-34, I1pHpaCT na HaCeJIeHHeTOB COCPH.SI aa CMeTKa na MaJIKHTe rpanose, YBeJIH'IaBaHe ua 4-'IJIenHHTe ,llOMaKHHCTBa I1pe,LJ,BH,LJ, I napacrsanero na Gpoa na zieuara 4-17 (zreuara He )f(HBe}lT B enao-menna ,llOMaKHHCTBa), cnazt na ecpHpHH1{H Ka6eJIHH.SIaHaJIOrOBCHfHaJI H YBeJIH'laBaHe aa ,llHfHTaJIHH.SITaKbB B I OCTaHaJIHTeTpH xareropan. I CTPYKTypupaKe ua nUHD'I.J1MeTpUl.IKHH nanen I KpHTepHHTe, no KOHTOce crpyxrypnpa H KOHrpOJIHpa I1HHI1bJIMerpH'lHaTa nanerma H3Ba,UKaaa fAPE, ca: I • peraoa (9 rOJIeMH peraoaa, B KOHTOca pa3I1pe,LJ,eJIeHH28-Tea,llMHHHcrpaTlfBHH 06JIaCTlf OT TepHTOpHaJIHOTOnenenae na crpanara); I • THn HaCeJIeHOM}lCTO (cTOJIHua, rpanoae C HaCeJIeHHe Han CTO XHJI.SI,LJ,H)f(HTeJIH,rpaztose C HaCeJIeHHenon CTOXI1JI.SI,LJ,11)f(HTeJIH11cena); GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl. 1404 Sofia, Bulgaria Tel. +3592986263.:3: fax +359298773 15; http:// www.garb.bg Page 30 -t~~• • run npaexan ua OCHOBHHji TeneBH3HOHeH npHeMHHK TB CHrHaJI (npn PHMOBOTOnperernaae I ce H3nOmBa neneaue ua HmOBeTe TB caruan - erpapen, xafierren aHaJIOrOB, xafiertea nHrHTaJIeH, nnaren CaTenHTeH H npar THn); I • 4neHHOCT aa nOMaKHHCTBOTO(ezmu, nsa, rpa, -rerapn H ner H rrosese xnesa). I E)l(e.l1.HeBHOny6miKYBaHHTe PCHTHHfOBH .l1.aHHHca aa HHnHBHnYaJIHa fiasa, 3aTOBa rernoaaara crpyxrypa, BaJTH.l1.Haaaxaneunapna rO.l1.HHaH0.l1.06peHa OT TeXHH4eCKaTa KOMHCHjf na KlIfl Il'I A, I H OT nonasaremrre ua nIfHnb)lMerpH4HHTe naHHH na rAPE (sa 2018r.), BKJIKlqBa If HH.l1.HBHnYaJIHHTexapaxrepacrnxa: I • non (Ml,)Ke If )KeHH); • asapacroaa rpynn (4-17,18-34,35-54,55+). I HepapXH3HpaHeTO na KpHTepHHTc npa nonfiopa cnenaa pernonanna normca - na ce I Bb3npOIf3Be.l1.aT no peruoua rrOCe11HI..UHaTacrpyxrypa, nenerpanasra na rnna TeneBH3HOHeH cnrnan H - ua nocneznro MjiCTO - qHCneHOCTTa aa .l1.0MaKHHCTBaTa KaTO HaH-nHHaMH'leH I KpHTepHH. Karo KOHrponHH napaaerpu ce H3f10mBaT xapaxrepacraxare OT HH.l1.HBHnyanHHji yaaaepcyv I Bb3pacT H non, H3Ben(:!HH na fiaaa pesyrrranrre OT rrposeztea EC H nperernena no .l1.aHHHOT HaUHOHaJIHHji CTaTHCTHqeCKHHHCTI1TYT. I 1136poeHHTe rter xparepas ca .r.uap. "raspnn rroxasarena", OTHOCHTe11HOKOHCTaHTHHB paMKHTe na xaneaztapaa ronana, KoeTO e OT CbIUeCTBeHO aaasenae KaKTO sa peKpYTHpaHeTO aa HOBH I .l1.0MaKHHCTBa,KOHTO zia saveaar OTfla.l1.aI..UHTeOT yxacrae, .raxa H sa KOHCHCTeHTHOCTTana peHTHHrOBHTe .l1.aHHH.Hanpnxep aKO B ce asnomsa KpHTepHH KaTO 06paJOBaHHe enaa H CbIIlH 1 nanenacr 6H norrazian H11HHe B ezura 'raprer rpyna B 3aBHCHMOCTOT ascneztaaaaa nepaon aa rO.l1.HHaTa- naJIH e sano-mana/saaspmana YQe6HaTa rO.l1.HHaJnana e B3eJI nHllJIOM aa saespureao I BHCllIe 06pa30BaHHe H T.H.; aKO ce H3n0J13Ba KpHTepHHT I1KoHOMH'leCKa aKTHBHOCTrrsx naHHHTe 6Hxa cpnYKTYHpanH B 3aBHCHMOCTOT cesoaa H OT nepCOHaJTHaTanexnapanas na rraHeJIHCTa - I nonofiaa HHcpopMa~HH He nozrneacn ira BepHcpHKaUHjI H .l1.0CTOBepHOorrpecaasaae). PeKpYTHpaHe na KOHKpeTeH 6pOH HHnHBHnH (06paJOBaHHe H HKOHOMH4eCKH cracyc ca I HHnHBHnyanHH KpHTepHH) B enaa nOMaKHHCKa H3BanKa C ornen na aaarrrapane KbM reaepanna CbBKYllHOCT npezmonara enHHCTBeHO KBOTeH nozuiop H rrpe.l1.CTaBHTeJIHOCTTaaaH3Ba.l1.KaTaHe e I rapanmpana (e.l1.HHCTBCHOcnY4aHHHjiT nO.l1.60prapaarnpa npencraaarenuocr). GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel +35929862638: e-mail: [email protected] Page 31 o ~r:'~-::_:_:B~ M3MepBaHeTO na TeJIeBM3MOHHaTa aynaropns spes nMHn'bJIMeTpMlfeH nanen rAPE sanara npanuana na ,lJ,06POBOJIHOTOC'bfJ1aCHe sa ysacrae na ceytJaiiHO nonannamrre B H3BaJ):KaTa I J):OMaKHHCToa. I TerJIOBHHTe npouenypa B cacreuara na rAPE ce M3B'bpWBaT C 'r.nap. PMMOBH xoediauaeirra, KOHTO 6aJIaHCMpaT OTJ(JIOHeHH~Tas M3Ba.LT.KaTacrrpavo Yaaaepcyua no OTHoweHMe na pasuepa I My M OCHOBHMTeMy COUMaJIHO-.LT.eMOrpacpCKMxapaKTepMCTMKM. I1pH PUMOBOTOnperernsae ce nOJIYl.{aSaT.LT.HeBHMTererna ua MH.LT.UBH.LT.HTe(BceKMe.LT.HHOTT~X aa I KOJIKOxopa OT yaaaepcyva OTrOBap~) B 3aBMCHMOCTOTH~KOJIKOPa3JIH'-IHHKpl1TepMSI, KOMTOca: 1. I10JI I 2. B'b3paCTOBMrpyna 3. THn HaCeJIeHOM~CTO I 4. l.JHCJIeHocT/pa3Mep ua .LT.OMaKHHCTBOTO,BKoeTO )Kl1Be~T (01' KOJIKO'-IJIeHa ce C'bCTOH) 5. THn npneaaa 1B CHrHaJI I Te3H xparepan ca H napasierpare, no KOHTO ce crpyxrypapa H anarrrnpa HaUHOHaJIHO npe.LT.CTaBMTeJIHaTananenna H3Ba;1.Ka. Ilponopunare B TSIX ca na 6a3a pe3YJITaTHTe OT I npOBe)K.LT.aHOTOBCSlKarO.LT.HHaC06eM 01' 3000 e.LT.HHHu.HHau.HOHaJIHOnpe.LT.CTaBHTeJIHOH3CJIe.LT.BaHe ECTa6JIMWM'bHT cspaef (EC), npererneua cnpaxo .LT.aHHHTena HeM. B TerJIOSHMTe CTPYKTYPH OT I 2012r. aacau ,nOMaKHHCTBaTa C -rneaoae (BCMlIKH '-IJIeHoBe) HM 80r. He ce BKJIlO'-IBaT (npouenrnre ce npeaa-racnsaar). 3Ha'-IeHHeTO ua TOBa npeKaJIKYJIHpaHe e, '-Ie no peureaae ua I naaapa rAPE He pexpyrapa HOBH .LT.OMaKHHCTBa,B KOHTO HSIMa none e.LT.HHHHJJ.HBH,[lnozt npenerma B'b3paCT 80r. Tosa peurenae 6e B3eTO CJIe,n ny6JIHKYBaHe na ,[laHHHTe OT nOCJIe,[lHOTO I npefipoaaaae aa JJ.OMaKHHCTBaTa11 HH,lJ,HBH,[lHTenpea 2011r., xoraro pe3YJITaTHTe noxasaxa orpossea pscr aa e.LT.H04JIeHHHTe.LT.OMaKHHCTBa80+. C'bOTBeTHO 06a'-Ie TOBa He 03HaQaBa, '-Ie B I nanena He Y'-IaCTSaT Bl>3paCTHH xopa, a '-Ie HOBHTe naHeJIHCTl1 OT HOBOHHCTaJIHpaHll 1- II 2- '-IJIeHHH,lJ,OMaKHHCTBacaC ropna rpaaaua 79. I B KpaSI na BCSIKaKaJIeH.LT.apHarO.LT.HHa'-IJIeHOBeTena Texaasecxara KOMHCHSlK'bM KOMHTeTa na nOJI3BaTeJIlfTe na m:dln'bJlMeTpHl.{HH .LT.aHHH(,lJ,0 2015r.) 06c'b)K,[laxa H penrasaxa KaKBH I xoerpauaeara sa nperernsae aa peHTMHroBMTe .LT.aHHH.LT.a6'b,n:aTB'bBe,n:eHH OT 01 SIHyapH. 3a 2018r. CTOHHocTMTe na napauerpare 6SIxa npencraseaa na BCH'-IKHKJlHeHTM na rAPli npeznr na I 6'b,[laT asaezteaa KaTO TeCTOBH. GARB Aucience Measurement Bulgaria, 49 Bulgaria blvd., 1OfI, 1404 Sofia, Bulgaria I Tel. +35929862638: fax +35929877315; http:// www.garb.bg Page 32 of I == r HOBHTeTemOBHaCTpyKTypa H PHMOBHKoe(lHlUHeHTHce BbBe)l()],aTKaTOTeCTOBHaaCpOKOTe)],HH I MeCeu - OT 1 )],0 31 )],eKeMBpH I-Ia resyuiara fO)],HHa, sa )],a ce npOCJIe)]'H)],aJIHrernara na naHeJIHCTHTe ca B OnTHMaJIHH rpaHHUH H )],aJIH ca Bb3MO)l(HH qmYKTyaUHH/pa3JIHKH B I TeH)],eHUHHTeH CTOHHOCTHTena peMTHHfoBHTe .uaHHH CJIe.u0CPHUHaJIHOTOHMBbBe:lK.uaHeH npOM5IHaTa aa Ynaaepcyxra na HH)l,HBH)],HTe4+, :lKHBeelllH B .uOMaKHHCTBac aKTHBeH TB I npHeMHHK. TOBa npOCJIeMBaHe e -rpea CbrIOCTaB.HHena .uaHHHTe aa znreaua 6a3a - 0CPHUHaJIHO I ny6JIHKYBaHHTepeiirunroaa )l,aHHH, npererneua na fiasa cTPYKTypaTa, asaeneaa OT 01.01. na rexyuiara fO)],HHa,C peHTHHfoBHTe .uaHHH,KOHTOrAPE uanpauta .uonbJIHHTeJIHOaarrepnozt OT I 30 KaJIeH.uapHH)l,HHH ca na 6a3a 0)]'06peHaTa aa TeCTOBarernosaa CTPyKTypa, KO.HTOnpencron )l,a6b)]'e at.seneaa KaTOO(pHUHaJIHaOT01.01. aa cnenaauiara xanennapna ronana, I 2. OCTOHHocTHBaHe ua peKJlaMHH noc'ri.nneuna UpH nponesenane ua MOIIHTOPHHI" na TeJleBH3HOHHa pexnasra. I 3a KaJIKYJIHpaHeTo na peKJIaMHHTe nOCTbnJIeHH.HB aafimonasaaare TeJIeBH3HOHHHxanana peracrpapamrre peKJIaMHl1 CPOPMHce BbBe)l()l,aTc ueaa cnopezt 0cpHUHaJIHO)]'eHcTBamaTaaa I CbOTBeTHH.Hnepnon peKJIaMHa TapHcpa aa CbOTBeTHaTaTeJIeBH3H.H,6e3 H3tIHCJI.HBaHena OTCTbnKH(06eMHH, areHTCKH H np.). I AKo TeJIeBH3HSlTaHMa KOe(pHUHeHTH sa HT'IHCJISmaHeua peKJIaMH C npO)l,bJI)I(HTeJIHOCT paana-ma OT 30 ceKYH)l,H, TO 're ce B3HMaT npenann npa KaJIKYJIHpaHeTOaa KOHKpeTHaTa I uena na peKJIaMHH.Herror. I I I I GARB Audience Measurement Bulgana. 11 lndustrialna str.. 9th fl. 1202 Sofia. Bulgaria Tel -'-359:2 986 26 38: e-mail: office@garb bg Pa KOHTPO~HH npOQE~YPH 3 I ~AHHHTE OT HlIiinbJIMETPHQHOTO 1I3MEPBAHE 1. ~C~HHHUHH sa TB fJ1C..'laCMOCT-onacaaae ua nHHn'bJlMCTpHqHOTO H1MepBaHC, I paanosuaaane na TB KaHaJlH, KaKBO CCBKJllOqBa B Hcpa3n03HaTH TB KaHaJlH, HaH-MaJl'bK HHTepBaJl aa paanoanaaane na TB xaua,n, nan-MaJl'bK HHTepBaJl na rnenane na pa3n03HaT I TB xaaan, aa na ti'b.llC BKJlIO'.CH B peHTHHfoBHTe nanna, naH-MaJl'bK HHTepBaJl aa panOPTYBaHCua naumrre aa TB f.lC.llaCMOCT C¥lCTeMaTa sa eneKTpOHHO 113MepBaHe ira 3pWTenCKaTa r nenaewocr na rAPE e npmlO)I(¥lMa npa BCI1'-IKHBH,llOBeTeneBl13WOHHl1rrpweMHwu.w H BceKH nm npaesran B ,llOMaKI1HCTBaTa TB cnrnan. I OCHOBeH HeWH KOMIIOHeHT e nnrerpapaanar MO,llyneH codrryep Ilaaen MeHI1.n;)I('bp, xoiiro KOOp.n;HHl1pa ynpaBJIeHHeTO na BCH'-IKH npouecn na nHHn'bnMeTpH'-IHaTa CHCTeMa - OT I TeXHH'-IeCKaTaHHCTal1au.H5I.(BKn. DJIaHHpaHe na TeXHH'-IeCKWpecypcn) ¥l a~MwHHcTpHpaHe na ,llOMaKHHCTBa H HH,llHBW,llH ,ll0 06pa60TKaTa (aanazmsapaae H nperernxae) na cypoaare I .n;aHHHH excnopra HM B'bB cpopMaTH aa KJIHeHTCKHTecodrryepu. Hmpopsranaara ce C'bXpaH5I.BaB UeHTpaJIHa fiaaa .n;aHHH, KoeTO n03BOJI5I.Bacrpyxrypapan H I u.~JIOCTeH MOHHTopHHr ua KaqeCTBOTO aa nponyunpauare peHTHHrOBI1 ziaana aa .n;'bJIfH nepaonn OT apeue. I ~c4»HHHUHHTa aa TB r JIC.llaeMOCT,no KOHTO pa60TH r API) B m.nno C'bOTBeTCTBHeC npennncanna'ra aa GGT AM, e npHC'bCTBHeB CTaHCpa60TCIU TB npHcMHHK. I BC¥l'-IKI1Y'-IaCTHHUHB W3CJIe,llBaHeTOcanO,llp06HO I1HCTpYKTHpaHHH 06Y'-IeHH xora Tp~6Ba zia ce peracrpnpar/orperncrpapar KaTO TeJIeBH3HOHHH3pHTeJIH (C'bOTBeTHo- npa BJIH3aHe B CT~ C I pafiorem npHeMHHK H rrpn nanycxanero H, He3aB¥lCHMO .n;aJIH no apesse na npecros ce OC'bIUeCTB5I.Banpax3pHTt!JIeH¥lJHJIHcnyxoa KOHTaKTCH3JI'b'-IBaHOTOnporpasmo c'b,ll'bp)I(aHHe). I no T03H Ha'-IHH ce H3iKJIIO'-IBaBC5I.KaB'b3MO)l(HOCTsa cy6eKTHBHa rrpeuenxa OT crpaaa ua naHenHCHITe nann ca TEl 3pHTeJIHHIm He - B 3aBHCl1MOCTOTTOBa,llaJIHH3B'bpUIBaTC'bn'bTCTBalUH I ,lleHHOCTH,,llOKaTOTeJIeBH3HOHHHHTnpHeMHHK pa60TH, B 3aBHCHMOCTOT CHJIaTa na 3BYKa, B 3aBHCHMOCT01'Ka'-IeCTBOTOna asanpoaasecsnaaara KapTHHa, B 3aB¥lCHMOCTOTcpH3H'-IeCKOTOca I C'bCTO.SlHHeB CJIyqaHTe na '-IJIeHOBe na .n;OMaKHHCTBaTaC'bC 3,llpaBOCJIOBHHnp06JIeMH ¥l yspexnaaas. I TeXHHUHTe na rAPE npe,llOCTaB.SITnonpofina HHCTpyKUH~ sa pafiora C HHCTaJIHpaHaTa CTBOTOnHHn'bnMeTpH'-IHaTeXHHKa cnen BC5I.Kaycneunra HHCTarraUH.SI(xaxna onepnpar GARB AucJiE:nceMeasurement Bulgaria, 49 BUlga.ria blvd., 10fl, 1404 Sofia, Bulgaria I Tel +3:)929862638 fax +359 2 987 73 15: http:// www.garb.bg , Page 34 of8 YCTPOHCTBOTO, KaK H xora na ce perncrpapar, KaK zta perncrpa fOCTH, I OTPerHCTpHpaT H zrp.). )],0 6YTOHHTe c 6YKBU na BC.HKO,[lHCTaHlJ;HOHHOynpaBJICHHece nOCTaB.HT JIeneHKU C HMeHaTa ira IUleHOBCTe B ,[lOMaKHHCTBOTO,sa ,[la e MaKCHMaJlHO YJIeCHCH BceKH I nanenacr npa HaTHCIGUleTOna KOHKPCTHH.H6YTOH sa nepconanna peracrpauas. Ilpn BKJIIOqBaHCna npHCMHMKa ua TCJICBH3HOHHHaexpaa ce nO.HB5IBanposopeu H/HIm YCHJIBaIIJ, I ce 3ByK, npexeur na naHeJIHCTa na 6b,[lC TB 3pHTeJI 6e3 zra ce nexnapnpa KaTO TaKbB, T.C. na nanpasa CB05lTaperHCTpaUH5I. I BC5IKa "HcnOKpHTa rJIC,[laCMOCT" - OT'-leTCHa OT YCTPOHCTBOTOaKTHBHOCT na TCJICBH3UOHHH5I npHeMHHK 6e3 peracrpauas aa 3pv1TCJI,CC OTXBbPJI.HaBTOMaTH'-lHOOT CHCTeMaTa H He Y'-laCTBa I BbB BaJlH,[lH3HpaHeTO H KaJlKYJIMpaHeTO aa peHTHHfOBUTe ,[laHHH. B T03H CMHCbfl HenOKpHTaTa me,[laCMOCTe 06eKT na aBTOMaTH'-IHHCHCTCMHHnpouezrypa, He3aBHCHMOOT KaKbB BH,[lTeXHHKa e I OT'-IeTCHaHeHHaTa npOJlbfl)l(HTeJIHOCT. Jlancara na perncrpauaa npa pa60TeIIJ, TeJIeBH3HOHeH npHeMHHK BO,[lH ,[l0 enaa H ct.iu xpaen I pe3YJITaT - HeBb3MO)l(HOCTsa rnenaae na TejleBH3UOHHaTa nporpaua nopazm aY,[lHO(yaenasaaaui canara CH3BYK) HJIH BH3YaJlHH (nposopeu, KOHTO aaesta TeJIeBH3HOHHH5Iexpaa) fiapuepa. I CflY)l(HTCflHTe na r API> OT exana no nozinptcsxa H ynpanneane aa nHHIIbJIMCTpH'-IHH5I naaen H3BbplllBaT CHCTeMeH eacenaesea MOHHTopHHr BbPXY nOBe,[lCHHCTO H ,[lHCUHIIJIHHaTa aa I naHeJIHCTHTC,OCbIIJ,eCTBaBaTKOHTaKTC ,[lOMaKHHCTBaTaM npoaexnar OnpeCH5IBaIIJ,H06yqCHM5I aa KopeKTHO yqaCTMC npa YCTaHoBeHM HeCbOTBCTCTBHa. I HHCTaJlHpaHHTe KbM BceKH TB npIfcMHHK B JlOMaKHHCTBaTa IIHHnbJIMcrpH'-lHH ycrpoacrsa 3anHCBaT H csxpaassar IfH neparpepna YCTPoHCTBa (BH,[leO, )],B)]" arparma KOH30flH). Ycrpottcraara, H3n0J13BaHHOT rAPE, I ca C,[lHHCTBCHHTena 6·bJIrapCKH.sI nasap, npesomann TeCTOBCTCna repen sa u3MepBaHc ua PaJflH'-IHHTe THnOBe TB 'CHfHaJl H KopeKTHOCT aa OT'-IHTaHeTO6e3 HHTO C,[lHHrpeunro pa3n03HaT I TB xanan. TCXHHKaTa, KoaTO ce HHI;;TlL1Hpa sa aBTOMaTH'-IHOTOH3MepBaHe na TeflCBH3HOHHaTa me,[laCMOCT, I H3IIOJI3Banna OCHOBHHn:XHOflOfM'-IHH npmrnana: 1. 113MepBaHe na secrorara na H3JI'h'-lBaHC na KOHKpeTeH TB KaHM - H3n0J13Ba ce I JlHpeKTHoTo cpasuaaane na peracrpapaaara OT YCTpOHCTBOTOqeCTOTa CbC CIIHCbKa na assenena aa BceKH orzrenea TB npHeMHHK (npa aHMOfOB CHrHaJl) H/unH BceKH OT,[leJICH GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl,' 1202 Sofia, Bulgaria Tel +35929862638: e-mail: [email protected] Page 35 of8 -t--_··· )].OCTaB'IHK ua TB carnan (npn nararanen curuan) 'IeC I Bb3npOJi3Be)].eHH. 2. H3MepBaHe Qpe3 aasyanuo pasnosaaaaae na rnenaans TB xanan - pasnoaaaaarre na nora I HfHJIH cepBH3Ha YCTPOHCTBO HH EcpeKTHBHOCTTana Te3H TeXHOJIOnm e H3KJIl{)'IHTeJIHO rOJI.lIMa (6JIH30 100%), a TOtIHOCTTa - Ha.A I 95%. OCHOBHO npemrymec'ruo e H lie 're tlaBaT Bb3MOjKHOCT na ce H3MepBaT H pa3n03HaBaT I BCHqKH npaesraua n rnenanu B )J.OMaKHIICTBaTa TB xanana. 3a cpaauenae, npu TeXnOJlOrHHTa aynno-aa-mur ne C'hmeCTBYBa Bb3MO*HOCT aa I H3MepBaHe na BCHln:H paanpocrpansaana, npuesraua H r.nenana B llOMaKHHCTBaTa TB KaHaJlH, aKO aa TUX lie ce cuxpaaasar pecIJepeHTHH sanaca. HeBb3Mo*no e H pa3n03HaBaHeTO ua OTtleJlHHTe TB KaHaJlH, aKO no THX ce H3J1bqBa C.IlIIO H ct.mo I Cb.llbpjKaHHe (aanpauep npeCKOHCpepeHUHH, li3nOJI3Ba KaTO e)].HHCTBeHa TeXHOJIOrH.SI,ycneaaejrocrra - T.e . .lJ.OCTOBepHOCTTaHape3YJITaTa, e I non 60%, a npa HlTerJI.lIHe na .uaHHHTe ce .lJ.OnYCKaT ,,3ary6H" OT Ha.D. ezma nera OT I HHCTaJIHpaHaTa H3Ba.D.Kal. I ITHHnbJIMe1pH'lHHTe ycrpoticrsa, HHCTaJIHpaHH KbM TeJIeBH3HOHHHTe npaevaaua B .lJ.OMaKHHCTBaTa,ysacrsaum B naaenaara H3Ba)J.Ka, H3MepBaT Kon HH)].HBH.lJ.B KaKbB 'laCOBH I HHTepBaJI aa KOH TB KaHaJI e 3pHTeJI. Te 3anHCBaT H CbXpaH.lIBaT BbB asrpennra naaer HH , CJIe.lJ.2:00 na CJIe.llBamOTOTB .lleHOHOIUHe spes GSM HJIH GPRS apssxa. ,naHHHTe, KOHTO CHCTeMaTa H3Tem.ll, BaJIH.llH3Hpa H npererna, HOCHT HH ,noMaKHHcTBO-naHeJIHCT-TB/YCTPOHcTBO-HalfaJIeH 'IaC-np0.llbmKHTeJIHOCT- TB KaHaJI. GARB Audience Measurement Bulqarla, 49 Bulgana blvd .. ton, 1404 Sofia, Bulgana Tel + 3:)929862638 fax +359 2 987 73 15; http:// www.garb.bg Page .""~:•.-==--.. :- Ilpaaep: I OTqHTaHe: ETO rasa H3fJIe)l()],aT (t1aHJIOSeTe,KOHTOCHCTeMaTa H3TermI OT YCTpOMCTsaTa: I 12:44:57 TC:O PERSONAH: -BC----- 12:44:57 TC:O CVOSTBDATA: OOOB047E 0000 00C8 ------8000 KINO NOVA I 12:45:37 TC:O CVOSTBDATA: 0002 OODC0000 00C8 ------8000 DIEMA FAMILY 12:46:27 TC:O CVOSTBDA TA: 0001 007D 0000 00C8 ------8000 BNT2 12:46:44 TC:O CVOSTBDA TA: 0002 OOCD0000 00C8 ------8000 BNTI 12:47:57 TC:O CVOSTBDATA: 0001 00730000 00C8 ------8000 BTV I 12:49:58 TC:O CVOSTBDATA: 0001 00780000 00C8 ------8000 NOVA 12:57:28 TC:O CVOSTBDATA: 0001 007D 0000 00C8 ------8000 BNTI I 12:57:59 TC:O CVOSTBDAT A: 0001 0078 0000 00C8 ------8000 NOVA 15:15:17 TC:O TVSBITS: OFF I ITPH 97% OT uncrannpaaare YCTpOHCTBaTOl.J.HOCTTaaapaanosuaaaae aa TB KaHaJI e 1 ceKYHAa. I ITpH TeXHHKaTa, 113MepSama ananoroa no rnrr TB CHfHaJI, npn orrpenenenn ycnoans pa3n03HaSaHeTO ua l.J.eCTOTaTana H3JI'bl.J.SaHe6H Morno rta e B paMKHTe na 1 AO MaKcHMYM 5 I ceKYH,TlH.To sa e npsxo CS'bp3aHO C npenocraasuoro OT .llOCTaBl.J.HUHTena TB CHfHaJl Kal.J.eCTBO na aHaJIOfOBHSI Ka6eJIeH CI1THaJI, KaKTO H C ryaepa na TeJIeBI13HOHHHR npHeMHHK, T.e. C I TeXHHl.J.eCKOTO060PY.llSaHe na .llOMaKHHCTsaTa. I B naueaa na rAPE IUIMa HHTO e,TlHOYCTpoiicTBO,na KoeTO na ca He06xo,TlHMHnoaexe OT 5 I cexyuna sa cTa6HnH3H]paHe na qeCTOTaTana TB xanana cnen BCHKaCMHHa. ,lJ.oKa3aTeJICTBO sa TOsa e H H3KJIlOl.J.HTeJIHOBHCOKaTa oueaxa na OAHTopHTe OT CESP aa I npencraasaero ua nHMUbJIMeTpHl.J.HHTeYCTpOMCTSa,HHCTaJIHpaHH S nanena ua rAPI) (CTp. 69 OT <1>HHaJlHH5IO)J;HTOPCKH.LlOKJIa)J;): I Remarks/recommendations: - The peoplemeter errors observed iare very few and this result corresponds to the lower I usual amount of errors found by the CESP while auditing an identical test protocols. Looking at CESP's TV viewing scenarios complexity (quick zapping chained up), these results can be considered as satisfactory (in real life short TV sessions (under than 30)' represent less than 0.5% of the TV viewing duration). GARB Audience Mea;ur~:"e~t,~,ulgana. ,,11 12dustnalna str., 9th n. 1202 Sofia, Bulgaria ! el. 35J c.; :)8626 ,J8. e-mail: [email protected] Page 37 of86 It has to be noted the peoplemeters tested did not make any channel errors, i.e. when a TV cl1llIl.I:_l~Jjs.se:l~G_t~__ond .the TYseLSCreell-but--the-~metff seoos-baek-thename of --I another channel in the corresponding electronic diary. I j],aHHliTe aa rnenaeuocrra ce ct.xpaassar B 6ytPepa na YCTPOHCTBOTO,a HOLUeMMe)l(,UY02:00 H 06:00 qaca ce H3TermIIT H ofipafioruar aBTOMaTHqHOOT ueHTpaJIHHSlKOMnIOTbp. 3a rapaarnpaae na MaKCHMaJIeH 6pOH ,UOCTHrHaTH,UOMaKHHCTBaasrernaaero na ,UaHHHTe ce peanmapa npea TpH BpeMeBH nposopeua - ezma CJIe,UTpH aeycneunta omrra aa CBbp3BaHe -rpea GSM/GPRS Mo,UeM eLI.HO,UOMaKHHCTBOnonysaaa CTaTYC "He,UocTHrHaTO" H qJIeHOBeTe My He yxacrear npa tPopMHpaHeTO na TeJIeBH3HOHHHSlynasepcya sa nena. OT HHCTaJlHpaHeTOIlia cucressara (2006r.) nocera - aa nepuon OT Ha,ll 4200 ,IlHU, ensa B 5 OT THX nannare aa TeJlel[J.H3HOIIHar.lC,IlaeMOCTaa H3MHHaJlOnenououiae 6Hxa ny6J1HKYBaHH na CJleJ].BamHHxanenaapeu neu. Ilpn BCH'IKH Te3H 5 cnyxaa aafiaeaaero 6e npenmaaxauo OT TeXIIH~leCKH npofi.rema na BhHmHH ,IlOCTaB'IHIJ.Hna ycayrn - Mo6H.fIHH oneparopa U ilOCTaB'IHK na enexrpu-recxa eaeprns. HaH-MaJIKHSlT BpeMeBH HHTepBaJI, aa KOHTOCHCTeMaTana rAPE panoprysa peHTHHroBH ,UaHHH, e 30 ceKYH,UH, a e,UHHsprrren ce OTql1Ta KaTOTaKbB OT TOqHaTa ceKYH,Ua, B KO}lTOce perncrpapa, .LI.O MOMeHTa, B KOHTOce orperacrpnpa. TOBa oaua-raaa, 'Ie aa'rernena're OT 6ytIJepa na BCSlKO enao YCTPOHCTBO3anHCH aa r.nenaesrocr npea TeJ1leBH3HOHHOTO.IleHOHOmHeC TO'lHOCT 1 cexyuaa ce o6pa6oTBaT OT CHCTeMaTaaa 30-ceKYU,IlHa 6a3a. 3a uerrra CHCTeMaTa "pa3.LI.eJISl" aBTOMaTHqHO 24-Te qaca na ,UeHOHOLUHeTOua 2880 paBHI1 I1HTepBaJIa OT no 30 ceKYH,UH (npuuep: 02:00:00 - 02:00:29, 02:00:30 - 02:00:59, 02:01 :00 - 02:01 :29 H T.H ). Tnenaexocrra na sparemrre (HHTepBaJIbT OT spesre, B KoeTO e,UI1HqOBeK e rnezran nanea TB KaHaJI - C ro-mare ceKyH,UH OT-.LI.O)ce "HaHaC}I" B Te3H 2880 HHTepBaJIa. 3a,Ua 6b,Ue panorysaa KaTO 3pHTeJI na KOHKpeTeH TB KaHaJI qOBeKbT TpSl6Ba,Ua I1Ma MI1HHMYM 15 ceKYH,UH OT rnenaesrocrra CH B KOHKpeTHHTe 30 ceKYH.LI.H- sa ,Ua e spnren B 2:00:30-2:00:59 nanpasrep Tp»6Ba zta e ce perncrpapan KaTO TaKbB sa no He 15 ceKyH,UH (none nOJIOBHHaTa OT npO,UbmKHTerrHOCTTa na HHTepBaJIa), a sa na e 3pHTeJI na KOHKpeTeH TB KaHaJI TpSl6Ba na He GARB Audience Measurement Bulgaria, 49 Bulgaria blvd .. 10f!, 1404 Sofia, Bulgaria Tel +35929862638: fax +359 2 987 73 15; http.,? www.garb.bg Page 38 of cssenan xanana aa MHHHMyM15ceKYH)lH,naa-re rnenaexrocrra xareropas "Ilpyrn", AKO113non3BaMenOCO'IeHI1HTnpllMepOTraW-J1I1CTHTenaYCTpOHCTBaTa,H3TemeHI1Te3anl1CI1me 6b)laT o6pa6oTeHI1KaTO: Ilpaxep: I OT'IUTaHe: ETOraxa 113fJ1e)J()laT(r,aHJlOBeTe,KOHTOCI1CTeMaTaH3TerJ1HOTYCTpOHCTBaTa: I 12:44:57 TC:O PERSONAH: -BC----- 12:44:57 TC:O CYOSTBDATA: OOOB047E 0000 00C8 ------8000 KINO NOVA I 12:45:37 TC:O CYOSTBDATA: 0002 OODC0000 00C8 ------8000 DIEMA FAMILY 12:46:27 TC:O CVOSTBOATA: 0001 007D 0000 00C8 ------8000 BNT2 I 12:46:44 TC:O CVOSTBOATA: 0002 OOCD0000 00C8 ------8000 BNT1 12:47:57 TC:O CVOSTBOATA: 0001 0073 0000 00C8 ------8000 BTV I 12:49:58 TC:O CVOS',TBOATA: 000 1 0018 0000 00C8 ------8000 NOVA 12:57:28 TC:O CVOSTBOATA: 0001 0070 0000 00C8 ------8000 BNT1 I 12:57:59 TC:O CVOSTBOATA: 0001 0078 0000 00C8 ------8000 NOVA 15:15:17 TC:O TVSBlTS: OFF I Reach JJ:e4>uHHlluSI: I 06pa6oTeHHTe )laHHHute ca: 12:44:30 - 12:45:00 Others (MANY/Zapping) I 12:45:00 - 12:45:30 Others (KONI NOVA) 12:45:30-12:46:00 OlEMA FAMILY I 12:46:00-12:46:30 DIEMA FAMILY 12:46:30 - 12:47:00 BNTI I 12:47:00 - 12:47:30 BNTI 12:47:30 - 12:48:00 SNT1 I 12:48:00 - 12:48:30 BTV , 12:48:30 - 12:49:00 STY 12:49:00 - 12:49:30 BTV 12:49:30 - 12:50:00 STV 12:50:00 - anrepaamrre na no 30 cex. zto 12:57:30 NOY A GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl. 1202 Sofia, Bulgaria Tel +.35929862638: e-mail: [email protected] Page 39 --- "=c,~_,,,,,"'-,",,_~._~~··-'-"~·-· =t~~"""=12:57:30" - 12:58:00 BNTl==-- - "~ I 12:58:00 - HaHHTepBcUlM no 30 cex J],O15:15:30 NOVA BbB apssxa C npOM5IH!a rra narepaana aa OTqHTaHe na TeJIeBH3HOHHaTa meJ],aeMOCT (30 cex.) B I rrspsara nOJIOBHHa I-Ia 2014r. nposenoxae MHoro6poHHH CpeIIJ.M H ,I{HCKYCHHC "'IJIeHOBeTe na TeXHHqeCKaTa KOMHCliHIua KDD,nTA. Be ofict.zteno B J],eTaHmI H uanpasenoro OT UXHa crpana I rrpeJ],JIO)KeHHesa npoxotaa aa 6 cex.- HHTepBarI, xoirro KbM MOMeHTa He ce H3nOJI3Ba B HMTO enna mIHrrbJIMeTpH"'IHa CHCTCMano csera. B xozra na Te3H 06cl.)KJ],aHHSI 6e rrpezrcraaena TeXHH"'IeCKa H CTaTHCTH"'IeCKaHH nposenena ,I{HCKYCH.ll OTHOCHO BJIHSlHHeTO ua eBeHTYarIHa npOMSIHa B MeTO,I{OJIOfHSlTa na I ofipafiorxa H panopryaane na peHTIIHfoBH ,I{aHHH. B3eMaHKH npe,I{BH,I{ m~raTHBHTe OT raxasa npovsna no ornourenae I-IU HeBb3MO)KHOCrra sa I CbnOCTaBHMOCT na J],aHHHTe npenn H CJIe,I{ nposomara (JIHnCa aa cpaBHHMH nHHnbJIMeTpU"'IHH I npOMeHJIHBH no OTHomeHHe ua renepnpaaero H OTQHTaHeTOaa rapaarnpana TRP, pecnexrnano CPP, KoeTO 6H 6HJIO llCTOllHO H HeSb3Mo)KHOCT3a oueaxa na peKJIaMHa KaMnaHH5J.no ornouienne I na nOKpHTHe H 'IeCTOTHO pasnpenenenae). I DpeJ],CTaBHTeJIHTena Me,I{HHHHSIrtasap caMH nOCTaBHxa asnpocare: 1. ,nOKOJIKOe penesaarna npOM5J.HaB MeTO)],OJIOnUlTaua OPIHTaHe aa HHTepBarI, nO-MaJIbK I OT 30 cex., npennun J],SlJIOBOTO pasnpezrenenae aa peKJIaMHH GARB Audience Measurement Bulgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgaria Tel +')59 2 986 26 38: fax +359 2 987 73 15: http:!.! www.qarb bg Page 40 .-_.._ .._ .-_.--_.--- .--,---". 1. YCTpoHcTBaTa, lBnOJ13BaHH OT rAPE, H3MepBaT BCHqKH THnOBe paanpocrpaaasaa a npaeaaa B ,UoMaKlIHCTBa TB CHrHaJI 2. Y'bf10J13BaHHTeTeXHOllorHH sa nHHf1bllMerpHqHO H3MepBaHe f103BOmlBaT perncrpapaaero It I pa3n03HaBaHeTO HU BCHqKH H311b4BaHIt ua TepHTOpHSlTa na crpaaara KaHaJIH, Bb3npoH3Be,UeHH B ,UOMaKHHCTBaTa,yvacrsaura B nanermoro H3Clle,UBaHe I 3. DUHf1bllMeTpWlHaTa HIt TeXHUKa U3MepBa BC~Ka aKTHBHOCT6e3 H3n0J13BaHe ua TeJIeBH3HOHHH~ npHeMHHK sa Bb3npOl13Be)l(naHe na TB CHrHaJI (113f10JI3BaHena rteputpepna YCTpOHCTBa- aaneo, I ):(B.D., nrpa H np., H3110mBaHe aa TB npHeMHI1Ka aa cnyurane aa ll.H(PPOBOpaano, OTJIO)l(eHOBbB BpeMeTO TB rneziane nO 7 )],HH cnen ")KHBOTO" H3JIbqBaHe), a )],aHHHTe ce H3KJIl{)'lBaT OT I peHTHHfOBItTe )],aHHH 3a TeJIeBH3HOHHarneziaevocr. 4. HaH-MaJIKH~T mrrepaan, sa KOHTOnHHnbJlMerpHQHHTe ycrpoiicraa pa3n03HaBaT TB KaHaJI, e 1 I cexynna. 5. MaKCHMaJIHH~T I111TepBaJIsa cTa6HJIH3HpaHe ua QeCTOTa aa H3JIbQBaHe (paanoaaasaae ita I aHaJIOrOBa QeCToTa) e 5 ceKYHnH. 6. 30 cex e HaH-MaJIKH»T HHTepBaJI, aa KOHTOCHCTeMaTaofipafiorna )],aHHHTe OT ycrpoticrsara 7. 30 cex e HaH-MaJIKWIT HHTepBaJI, na KOHTOCHCTeMaTa panopryaa )],aHHHTe sa TeJIeBH3HOHHaTa rrrenaevocr no TB KaFlaJIH I 8.,ll,ecpHHHll.H~Ta aa 3pIYITeJIaa TB KaHaJI aa 30 ceKYHnH e rnenaenocr aa 50+% OT HHTepBaJIa (HJIH 15+ ceKYHnH) I 9. ,ll,aHHHTe sa BceKH KOHKpeTeH TB KaHaJI, fJIe,UaH 15+ ceKYHnH B paMKHTe aa CHCTeMHH~ 30- ceKYH,UeH HHTeBaJI OT TeJIeBH3HOHHOTOztenonourae, ce panoprysar HHnHBHnYaJIHO aa 30 ceKYHnH I 10. Fnenaeuocrra aa nanemrcrrrre, sparena na noaese OT enHH TB KaHaJIH B pasnrre na CHCTeMeH 30-ceKYHneH HHTepBaJI OT TeJIeBH3HOHHOTOneaonomae npa YCJIOBHe,se HHTO enHH OT 1 Te3H TB KaHaJIH He e rnenaa cyaapno 15+ ceKYH)]'H, ce panoprysa KaTO samrar B xareropas "Ilpyra TB KaHaJIH" sa 30 cexyuzm 11. B CJIYQaHTe, xoraro zraa Pa3JIHQHH TB xanana ca rnenaaa no paBHO B paMKHTe aa 30- cexynztea CHCTeMeH HliITepBaJI OT TeJleBH3HOHHOTO nenoaomae, )],aHHHTe sa BTOpU~ no pen (cr.orserao C no-xscea -tac) TB xanan ce panoprysar HHnHBHnyanHo sa 30 ceKYH,UH Bsnpexa Qe CHCTeMaTa H3MepBa H csxpanasa ,UaHHH sa BCHllKH rnenaaa B ,UOMaKHHCTBaTaTB KaHaJIH, ,UaHHHTe, KOHTO nyfinaxyaaae sa 6bJIfapCKH~ xezraea nasap, BKJIl{)QBaT HHnHBHny HO) panopryaane caxio na TB KaHaJIH, KOHTOHMaT a60HaMeHT sa YCJIyraTa. GARB Audience Measurement Bulgaria, 11 Industrialna str., 9th fl, 1202 Sofia, Bulgaria Tel +35929862638 e-mail: [email protected] TB KaHaJIM,KOHTOHe ca nama KnMeHTH,He ce M3KnJ04Ba01' ,llaHlIHTC aa neaa, ace KyMynMpa B xareropnx "Ilpyra TB xanana". B Ta3M xareropns nonanar M rnenevocrra ua "MHOfO KamlJIM" (r.nap. sanaar), KaKTO M npevananara BaJIl1}.unaUM.SIr JletIaeMOCT na Hepa3n03HaTHTe TB KaHaJlH. I Hepa3n03HaT TB xanan e T0311,tIM.SITOM3MepeHaOT YCTpOHCTBOTOqeCTOTana H3nb4BaHe He qmrypMpa B cnact.xa C BbBe,lleHMB CMCTeMaTasaBCeKl1ornenea TB npMeMHMK(npn aHaJIOfOB I CHfHaJI)M/MnMBCeKl1orneneu ,llOCTaB4MKnaTB CMfHaJI(npa jl.HrMTaJIeHCMrHaJI)'leCTOTM,KOMTO MoraT na 6b,llaT Bb3fIpOM3Be,lleHl1. I TOBa 6M xrorno na ce cnyxa npn ,ll06aB~lHeTOaa HOBMTB KaHaJIMB pa3npocTpaH.SIBaHM.SIOT ,llOCTaB'lI1KnaTB CIH'HaJInaxer Me He06xo,llMMOBbBe)K,llaHeTOMMB CMCTeMaTa(MMeTOMM),sa na I ce pa31103Haerne)J,aCMOCTTana CbOTBeTHaTaqeCTOTa. Enaa OT excermeanare oneparasna ,lleHHOCTMno nOMp,!:,)KKa H ynpasneaae aa nanena aa rAPE e nOCTO.SlHHH.SITMOHHTopMHrna I pasnpocrpaasaaaare B 4eCTOTHH.SIcnexrsp TB KaHaJIH npa BceKH jl.OCTaB4MK,aa na ce sepatpnunpa CbOTBeTCTBHeTOMe)l(,llyperMCTpaUH.SITaHOT'lHTaHeTO. Karo Hepa3n03HaTTB KaHaJIce OTHaC.SIHrnenaeaocrra B cnyxaare, xoraro npa 4eCTaCM.SIHana I KaHaJI(aananr) U He06xo,llUMOCT01' 5 cexynnn sa cratinaaapaae na aHaJIOrOBa'leCTOTa(6Hno nOpa)lH Ka , "sepen expau". H npn naara cnyxaa CHCTeMaTa na r APIi me H3MepH peaJlHOTO 3pHTeJlCKO noaenenae - peaxunare aa xopara, rnenana KOHKpeTeH TB KaHaJI B MOMeHTa, xoraro nporpaaaoro cszrspxcanse e 3aMeHeHO01' ,,'lepeH expaa". TOBa me ca ,llaHHM, orpaassaura a)leKBaTHOnosezienaero na xopa, aa 'lHI1TOTB expaaa ce nO.SlB.SIBa,,4epHa xapraaa" - xopa, KOHTOH34aKBaTH3BeCTHOapexre,CMeH.SITrJIe)laHH.SIKaHaJI,CMeH.SITMHoroKaHaJIH(npaB.SITr.aap. sanaar), raC.SITHnycxar OTHOBOTeJleBH30puTeCH, sa na nposepar OTHOBOKaKBOce cnyssa U KaKbBe npofinexrs'r, Te3H peaJIHH xopa C HOPMaJIHOrroaeneaae ensa na me "H34e3HaT" B cexyanara, B KO.SlTO rrpeicscne CHfHaJIbTna rnenanara nporpaua. 3aTOBareaepapamrre MHHHMaJIHHpeHTHHfHme xopexrno OTP::;:::c~E~n::~:::~r::::'BUlgaria, 49 Bulgaria blvd., 10fl, 1404 Sofia, Bulgaria J Tel. +3:)929862638 fax +359298773 15; http://www,garb.bg Page 4