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McDonald’s Coverage Makarsankranti (Kite) Release January 2010 TORQUE COMMUNICATIONS PVT. LTD. ♦ Delhi ♦ Mumbai ♦ Bangalore ♦ Ahmedabad
Publication: http://www.indiainfoline.com/Markets/News/Celebrate- Edition: Online festival-of-kites-with-McDonalds/4748457329
Date: 08.01.10 Page:
Celebrate festival of kites with McDonald’s
India Infoline News Service / 18:13 , Jan 08, 2010
“Kite flying is one of the most popular festivals in India and is celebrated with great fun and fervor
Celebrating the colourful festival of kites– Makarsankranti, McDonald’s India, has introduced a special Kite Meal promotion across markets. Diners at McDonald’s restaurant will be given a set of 5 multi-coloured kites with every Happy Meal and Extra Value Meal (EVM).
Kite Meal will come in two options:
Kite EVM Meal = 1 Burger+1 Fries+ 1Coke+ 1 envelope containing 5 multicoloured Kites Or Kite Happy Meal = 1 Burger+1 Toy+ 1Coke+ 1 envelope containing 5 multicoloured Kites
Commenting on the offer, Mr. Arvind Singhal, Director Marketing, McDonald’s India
(West & South) said, “Kite flying is one of the most popular festivals in India and is celebrated with great fun and fervor. At McDonald’s the customer is the central focus of everything we do. By creating the special Kite Meals we at McDonald’s attempt to add to the festive cheer and make this Makarsankranti even more special, thus ensuring the customers say “I‘m lovin it.”
The promotion will last till 21st Jan or till stocks last in Gujarat & MP and till 19th Jan or till stocks last in the rest of the markets. The Kite Happy Meal starts from Rs 105 onwards and Kite Extra Value Meals begins from Rs 85.
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