Media Kit Volume 118 2021-22

The GW Hatchet 609 21st St. NW Washington, D.C. 20052 (202) 854-0925 [email protected] Table of Contents

About Us 3 Print Ad Rates 4 Circulation 5 Publication Schedule 6 Special Issues 7 Digital Ad Rates 8 Email Newsletter 9 Creative Services & Packages 10 Contact Information 11 2 About Us

The GW Hatchet is an editorially and financially independent student newspaper serving The 37,000+ George Washington University and Foggy Views per week Bottom communities. First published October 5, 1904, it is the second-oldest continuously 16,300+ published newspaper in the District, after The Twitter followers Washington Post. In 1993, The GW Hatchet was incorporated as an 7,200+ independent 501(c)(3) non-profit organization, and Facebook subscribers the paper has been editorially and financially independent of the University since then. The GW 3,000+ Hatchet publishes 2,000 copies once each week Instagram followers during the academic year on Mondays and a weekly online edition on Thursdays. News stories are also published on The Hatchet’s award-winning website daily. 3 Print Ad Rates

10” x 20”

10” x 10” 5” x 10” 10” x 5” 5” x 5”

FULL PAGE HALF PAGE QUARTER PAGE EIGHTH PAGE Black & White: $1,920 Black & White: $960 Black & White: $60 Black & White: $240 Color: $2,400 Color: $1,200 Color: $800 Color: $300

FRONT-PAGE BANNER CUSTOM SIZES Color: $600 Pricing available upon request

10” x 2” 4 Circulation

Papers delivered 2,000 weekly

Distribution locations 33 across campus

Papers delivered to: • Marvin Center • Law school • Smith Center • Medical school • Gelman Library • Nearly all residence halls • District House • And many more • Phillips Hall buildings 5 Publication Schedule

MAY 2021 JUNE 2021 JULY 2021 AUGUST 2021 S M T W R F S S M T W R F S S M T W R F S S M T W R F S 1 1 2 3 4 5 1 2 3 1 2 3 4 5 6 7 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10 8 9 10 11 12 13 14 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 29 30 31 30 31

SEPTEMBER 2021 OCTOBER 2021 NOVEMBER 2021 DECEMBER 2021 S M T W R F S S M T W R F S S M T W R F S S M T W R F S 1 2 3 4 1 2 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13 5 6 7 8 9 10 11 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 12 13 14 15 16 17 18 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 19 20 21 22 23 24 25 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 26 27 28 29 30 31 31

JANUARY 2022 FEBRUARY 2022 MARCH 2022 APRIL 2022 S M T W R F S S M T W R F S S M T W R F S S M T W R F S 1 1 2 3 4 5 1 2 3 4 5 1 2 2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9 9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 10 11 12 13 14 15 16 16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 27 28 29 30 31 24 25 26 27 28 29 30 30 31 6 Special Issues

WELCOME BACK GUIDE BASKETBALL GUIDE HOLIDAY GUIDE August 23, 2021 December 6, 2021 December 13, 2021

ELECTIONS GUIDE BEST OF NORTHWEST COMMENCEMENT GUIDE March 24, 2022 April 4, 2022 May 9, 2022

7 Digital Ad Rates

Our award-winning website, www.gwhatchet.com, provides all the content published in our weekly paper, as well as breaking news updates, blogs and multimedia content.

With nearly 2,000,000 page views during our last volume, it is a cost- SQUARE effective way to get your message AD (350 x 200 px) out to the greater GW and Foggy Bottom community.

WEBSITE SQUARE AD LOCATED IN AD SPACE ON ALL PAGES $250 per week

BANNER AD (728 x 90 px) WEBSITE BANNER AD LOCATED IN AD SPACE ON ALL PAGES $250 per week 8 Email Newsletter

Every Thursday, The Hatchet releases its email edition to its more than 16,000 subscribers, with new content each week, ranging from breaking news to features.

Amy Liu SUBJECT LINE SPONSORSHIP $400 per week

EMAIL AD $250 per week YOUR AD HERE PACKAGE: SUBJECT LINE + AD (600 x 200 px) $600 per week

9 Creative Services & Packages

CREATIVE SERVICES AD PACKAGES

Don’t have an ad? Ad packages are a great way to save money in the long run. Custom package Stumped on design? estimates are available upon request. The GW Hatchet is here to help. Not only do we deliver your message to one PRINT & ONLINE AD PACKAGE of the most vibrant college communities Select print ad purchases come with one week of online in the country, but we can help design square ad space the ad to convey your message too. Our experienced business team works CONSECUTIVE PURCHASES closely with our award-winning graphic Discounts for purchases consecutive weeks of ad space designers to create a professional and attractive advertisement for our website, SUBJECT LINE SPONSORSHIP & newspaper or physical display. EMAIL AD $600 per week Contact us for rates. 10 Contact Information

THE GW HATCHET 609 21st St. NW Washington, D.C. 20052 (202) 854-0925 [email protected]

BUSINESS MANAGER EDITOR IN CHIEF Andrew Shlosh Lia DeGroot [email protected] [email protected]

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