HAWTHORN FOOTBALL CLUB FOUNDATION 2 018 Year in Review One for All, today, tomorrow, always. Produced by the Foundation The Hawthorn Football Club Foundation takes great pride in acknowledging our generous supporters and makes best efforts in ensuring that all information contained within this publication is up to date and accurate. We would like to apologise if there are any errors or omissions. Should you discover an error or would like your contribution recognised under a different name, please don’t hesitate to contact the Foundation so that we can update your details.

Contact Details Hawthorn Football Club Foundation PO Box 829 Mount Waverley VIC 3149 P: 03 9535 3000 E: [email protected] W: foundation.hawthornfc.com.au ABN: 25 846 648 328

Content, Design and Editing Hawthorn Football Club Foundation Hawthorn Football Club

Photography Hawthorn Football Club AFL Media Greg Ford Photography Solstice Digital Hawthorn Auskick

Printing Pinnacle Print Group Directors, Ambassadors and Staff 4 Foundation Overview 5 Chairman’s Report 6 Achievements 8

COMMUNITY Hawthorn Indigenous Program 10 Mental Health 16 Schools and Education 20 22 Inclusion 24 Community Partners 26

PAST Museum 28

PRESENT Women 30

FUTURE Always Hawthorn Bequest Club 32 2050 ______34 Kennedy Community Centre 36

Donor Acknowledgement 37 Events 38 How to Support the Foundation 42 4 2018 Year in Review

DIRECTORS Hawthorn Football Club Foundation 2018

Board Members

Tim Shearer Douglas Battersby Geraldine Farrell Ian Fullagar Brad Harris Maria Lui Chariman Board Member Board Member Board Member Board Member Board Member

Scott Patterson Geoff Sammons Chris Voigt Board Member Board Member Board Member

Ambassadors

Ian Dicker Graham Arthur OAM Patron Ambassador Ambassador Ambassador Ambassador Ambassador

Ex-Efficio Staff

Tim Silvers Kerrie Brewer Shaun Spence Steven Johnston Mike Warren Chief Operating General Manager Foundation Manager Foundation Bequest Officer Officer Foundation & Coordinator Community

Peter Haby Rachel Bradshaw Club Historian and Assistant Historian Museum Curator and Museum Curator Hawthorn Football Club Foundation 5

FOUNDATION OVERVIEW

WHY WE EXIST The Hawthorn Football Club Foundation plays a key role in supporting whilst it builds towards a prosperous future. Dedicated to ensuring it has every opportunity to perform at its peak and become a benchmark for excellence, unity and success.

The Foundation is also committed to supporting the club’s community engagement programs to inspire and educate; integrate and engage; mentor, lead and support the community to ensure a better outcome not just for Hawthorn supporters, but for everyone.

We strive to be the leading Australian sporting club in the philanthropic space by developing a sustainable culture of philanthropy across the Hawthorn family.

One for All, today, tomorrow, always.

2018 saw the Hawthorn Football Club Foundation work towards outcomes across four main pillars.

COMMUNITY With a community minded ethos driving the club to inspire and educate; integrate and engage; mentor lead and support, the Hawthorn Football Club, through the Foundation has delivered a number of community engagement programs throughout , Tasmania and the Northern Territory.

PAST Hawthorn Football Club has a proud and rich history which the Foundation strives to preserve and honour through supporting the Hawks Museum.

PRESENT Hawthorn Football Club and the Foundation drive innovation and progress within the football department, ensuring that the club not only remains competitive today, but has strong elite pathways.

FUTURE With a bold vision laid out, the Foundation plays a vital role in preparing the club for a successful and prosperous future. The Foundation and its supporters play a crucial role in the development of the club’s future home, the Kennedy Community Centre, and the Always Hawthorn Bequest Club provides the long-term financial stability that is required for Hawthorn to remain successful and financially independent. 6 2018 Year in Review

CHAIRMAN’S REPORT

Engaging meaningfully with the Bequests from members of the Hawthorn Family will continue Hawthorn Family will be central to play a critical role in shaping our club’s future. This year to achieving our vision to be the we were fortunate to receive a bequest totalling $135,000. leading Australian sporting club in the These members of our community had both the foresight and philanthropic space. Six fundraising the generosity of spirit to invest in the future of their club. pillars will underpin the work of the Hawthorn Football Club Foundation; Foundation supporters and their families enjoyed an array facilities, community, innovation, of functions throughout the year. These functions allowed heritage, future fund and bequests. Foundation members to get to know each other, and provided an avenue for the club to thank them for their The Foundation will play a significant role in bringing the support. We love these opportunities to get Hawthorn Kennedy Community Centre to life. The centre will provide people and their families together to celebrate all that we the club and the community with state of the art facilities love about the club. to educate, plan, prepare and execute an integrated grass roots through to elite performance program with a ‘one People are the most important ingredient of the Foundation. club’ approach. I have always said that fundraising is the The Foundation is built upon the work ethic and values of ultimate team sport, and this transformational project will great people who add significant credibility and respect to require the support of our entire community as we look to our vision and our objectives. The ongoing involvement of bring it to life. our Foundation Patron and Ambassadors is fundamental to our success. Ian Dicker, Graham Arthur, David Parkin, The Foundation also enables the club to reach out and Peter Hudson, Peter Knights and Liam Shiels all give their engage with the community. Sport is a powerful facilitator time and support without question. We acknowledge their and conduit to unifying people and to building strong, ongoing commitment and thank them for their passion, healthy and safe communities. loyalty and support.

As a club, we want to provide community programs On behalf of the club I take this opportunity to thank my which lead to meaningful outcomes that promote social fellow Foundation Directors for their contribution over the change and inclusion. Partnerships with key philanthropic, year; Doug Battersby, Chris Voigt, Scott Patterson, Geoff community, government and commercial organisations Sammons, Geraldine Farrell, Maria Lui, Brad Harris and Ian enable the club to reach deeply into community, particularly Fullagar have all welcomed me to the team and played their in the areas of health, education, social disengagement and part in leading the way. I also would like to acknowledge inclusion. The club’s strategic priority is to deliver significant the commitment made by Kerrie Brewer and her office team programs which achieve positive outcomes in the areas of who ‘ride the bumps with a grin’ and understand better than Mental Health and Social Inclusion, and our commitment to most that ‘teamwork is the thing that counts.’ the welfare of Indigenous communities is another focus. I have saved the most important thank you for last. Thank I’d like to thank the Epic Good Foundation for its ongoing you for investing so generously in your club. Thank you for support of our Indigenous program. We are extremely your ongoing generosity, and thank you for your loyalty. grateful for the contribution the Foundation continues Together I believe we can achieve an even brighter future to make in helping close the gap by driving ongoing for the Hawthorn Football Club. opportunities to create sustainable social change in Indigenous communities nationally. Your club. One for All. Always.

In the competitive AFL landscape we need to ensure we are committed to leading through innovation, both on and off the field. The Foundation will play a key role in identifying programs and opportunities within our VFLW program and the Next Generation Academy. T Shearer Importantly, the Foundation will ensure we preserve and Director – Hawthorn Football Club honour the past so all Hawthorn supporters and the wider Chairman – Hawthorn Football Club Foundation community have the opportunity to understand the role Hawthorn has played in shaping the Australian sporting landscape. We are also committed to providing the club with a reliable and growing income stream through our Endowment Fund. Hawthorn Football Club Foundation 7 8 2018 Year in Review

2018Thanks to YEAR IN REVIEW HAWTHORN FOOTBALL CLUB

The Hawthorn Football Club Foundation would like to acknowledge the ongoing financial and administrative support provided by Hawthorn Football Club. Since the Foundation’s inception, the club has provided resources and support to cover the entire operational expenses and has continued to underwrite the cost of the club’s community programs whilst the Foundation builds a sustainable community fundraising model of philanthropic support.

COMMUNITY

HFC Community Programs Investment TAS VIC $1,125, 6 43

Primary Schools involved

Hawthorn Indigenous Program

Schools engaged in the School children prticipated in Katherine region Hawthorn programs across the NT

Mental Health

Investment in beyondblue Member survey distributed following the beyondblue Cup to determine change in attitudes and behaviours Cup and associated positive $ 14 4 .1k towards mental health after engaging with mental health messaging Hawthorn’s beyondblue messaging:

51% 68.1% 46.3% prompted to think intended to talk more talked more about about their own about mental health mental health mental health with others

663 PAST Museum Patrons FRIENDS OF THE MUSEUM

New Glenferrie Gold Lifetime Patrons Hawthorn Football Club Foundation 9

PRESENT

VFLW Memberships

317 $11,850 RAISED Women’s coaching forum 15 EFL women’s coaches provided delivered to 50 EFL coaches Foundation Level Coaching Accreditation

DONATIONS RECEIVED

$2,727,470 $705,000

ONLINE GUERNSEY AUCTIONS $13.2K BUY A BALE $7.4K $3.9K PINK RIBBON Museum Patrons PAST INDIGENOUS 10 2018 Year in Review

INDIGENOUS PROGRAM

Hawthorn Football Club’s Indigenous Program is made possible by the club’s partnership with the Epic Good Foundation which entails a five-year commitment of $1 million.

With thanks to the Epic Good Foundation, the Hawthorn Indigenous Program has provided opportunities for Indigenous communities across Victoria, Tasmania and the Northern Territory to engage with AFL as a means of increasing involvement in physical, mental and nutritional health initiatives, education, employment and leadership initiatives and cultural appreciation, championing the long-term reconciliation between Indigenous and non-.

CULTURAL AWARENESS

Hawthorn Football Club ensures that all staff, coaches and players undertake cultural awareness training as part of the club’s formal induction process. These sessions provide a basic understanding of the cultural sensitivities affecting Aboriginal and Torres Strait Islander peoples and act as a platform to celebrate the history and culture of Australia’s Indigenous people.

Hawthorn Football Club supported National Reconciliation Week by championing the work of a number of wonderful charitable Indigenous organisations, including a club-wide presentation from Zibeon Fielding who detailed his experience as a member of the Indigenous Marathon Foundation.

This year during NAIDOC Week, Indigenous artist Robert Young, from Warrandyte, was invited to the club to lead an Indigenous art workshop. All Hawthorn personnel were encouraged to paint a boomerang telling their own specific story, with particular focus on paying tribute to the significant women in each of their lives in line with the theme of NAIDOC Week. Hawthorn Football Club Foundation 11

COMMUNITY CAMP KATHERINE

In February, a group of Hawks players and staff, including Club CEO Justin Reeves, made the trip up to the Northern Territory’s Katherine region for the club’s annual community camp.

With the help of Katherine’s Clontarf Academy, AFL Premiership stars Cyril and Ben McEvoy were joined by second year Hawk Mitchell Lewis, in running clinics for more than 150 of the region’s school kids at Katherine High School. The boys were also joined by VFLW Hawks and Steph Carroll, and Box Hill VFL Hawks Nick Evans and Tristan Tweedie.

The group then spent the weekend supporting the Big River Hawks by running a Q&A at the club’s presentation night before assisting with game day duties for the male and female teams as they played their final match for the season.

Hawthorn Football Club continues to increase our footprint in the Katherine region and hopes to grow our partners and programs in an effort to create significant impact and outcomes. 12 2018 Year in Review

SIR DOUG NICHOLLS local elder Graeme Gardner conducted a Welcome to Country on the ground which was followed by a INDIGENOUS ROUND traditional dance and a musical set from Dewayne Everettsmith and Sheldon Thomas using river stones Sir Doug Nicholls Indigenous Round provides the and river sticks. opportunity for all AFL stakeholders to celebrate Australia’s Indigenous communities, to acknowledge The players ran through a banner proudly displaying their significant contribution to Australian football the Aboriginal and Torres Strait Island flags before and to provide meaningful opportunities for the Indigenous ex-Hawks premiership player Chance entire football community to further develop their Bateman took part in a ball exchange. Hawthorn’s understanding and appreciation of Indigenous cultures. current Indigenous players and took centre stage for the coin toss and Hawthorn played Port Adelaide in Launceston with offered a cultural gift exchange with Port Adelaide’s the game acting as a wonderful finale to a week- Indigenous players. long celebration of Indigenous cultures. Fittingly, the team also wore the club’s newly designed Indigenous Hawthorn once again held an online auction in an guernsey for the first time. effort to raise money for the Indigenous Literacy Foundation. Proceeds from the sale of match worn The Hawks’ open training session on the eve of the guernseys from Sir Doug Nicholls Indigenous Round game included a Welcome to Country delivered by were gifted to support literacy initiatives in Australia’s the Rocherlea Aboriginal Youth Group. On match day, remote Indigenous communities. Hawthorn Football Club Foundation 13

BIG RIVER HAWKS Away from the club, the Big River Hawks enjoyed a range of experiences in . The group spent an afternoon at the National Sports Museum, a day at The Katherine based Big River Hawks are a Melbourne Zoo and took in the view from the platform cornerstone of Hawthorn’s Indigenous Program. at Eureka Tower. These experiences culminated in a With youth teams competing in the NTFL under 18 weekend of live football where the Big River Hawks boys and under 18 girls leagues, Hawthorn is a proud attended the Richmond v Adelaide match at the MCG partner of the club. on Friday night, enjoyed the Box Hill and Hawthorn double header at Etihad Stadium on the Saturday, and This program allows young men and women from the spent Sunday cheering on the Hawks VFLW team. entire Big River region to pursue their sporting careers, playing at the highest level available in the Northern Territory, whilst remaining in their communities as role models. All players must be either attending school, in employment or training to be eligible for selection each week.

Hawthorn Football Club provides an annual cultural experience for a select group of players who represent the values and attitudes of the Big River Hawks. This year’s participants spent time at the Ricoh Centre experiencing the demands of a high-performance lifestyle as they engaged with the Hawks’ warm up and training session before sitting down for lunch with players Jarman Impey and .

RECONCILIATION ACTION PLAN

Hawthorn Football Club commenced the development of our Reconciliation Action Plan (RAP) in 2018 which will further cement our commitment to a true cultural shift at the football club and set the Hawks on our journey towards reconciliation, greater inclusion and understanding of Aboriginal and Torres Strait Islander peoples.

Through our RAP, the club aims to ensure that Hawthorn Football Club is a place that embraces and is accessible for Aboriginal and Torres Strait Islander peoples, now and always.

The club is also thrilled to be working alongside a number of Indigenous community members to pave the way for reconciliation and long-term opportunities at Hawthorn Football Club for everyone. 14 2018 Year in Review

AUSKICK EXCHANGE

The Hawthorn Auskick exchange program highlights the opportunities that football can bring and the health, education and social benefits that can be found by being an active member of a football program. Nine boys and girls from Katherine’s remote community of Ngukurr took part in this year’s exchange, visiting Melbourne for a week where they lived with host families from the Hawthorn Auskick program.

The visiting children spent a day at Glenferrie Primary School before undertaking a number of excursions including Scienceworks, Melbourne Zoo and Clip n’ Climb indoor climbing centre. A highlight of the trip was the annual Hawthorn Auskick pie night where Hawthorn stars , and James Cousins joined in the fun.

The following morning saw the club welcome the children to the Ricoh Centre, surprising them with some merchandise form the HawksNest. Covered in Hawks’ gear, the group made their way onto the training track where they ran water for the team’s training session, took photos with players and clamoured for autographs.

After an exciting week in Melbourne, the group joined Hawthorn Auskick for one last session before heading into the MCG to form the Guard of Honour prior to watching the Hawks beat the Cats in an absolute thriller. WORAWA ABORIGINAL COLLEGE WRITING RESIDENCY

Working alongside Indigenous community partners Worawa Aboriginal College and the Indigenous Literacy Foundation, Hawthorn Football Club supported the delivery of a week-long writing residency where students of Worawa Aboriginal College were led through the art of storytelling by ILF ambassadors Dr Anita Heiss and Shelley Ware.

The project aimed to teach the young women the power of literacy and the opportunities that it can create. Ultimately, the workshop culminated in the publication of an anthology titled Deadly Sisters of Worawa, which was officially launched at Federation Square during Indigenous Literacy Day. Hawthorn Football Club Foundation 15

WORAWA LADY EAGLEHAWKS

Worawa Aboriginal College in Healesville is a boarding college for young Indigenous women from different communities across Australia. The girls partake in mainstream education whilst further developing their own cultural education.

A key program of Worawa College is the school’s Sports Academy which is underpinned by their AFL program whereby team selection takes into account the girls’ demonstrated improvement in educational outcomes.

Significantly, 2018 saw the Worawa Lady Eaglehawks AFL program expand beyond the boundaries of Worawa College with two youth teams participating in the local Eastern Region Girls Football League. For the first time, the Worawa girls took part in regular competitive football matches in both the under 14 and under 16 competitions. Hawthorn Football Club play a key role with the Worawa Lady Eaglehawks, providing team uniforms and crucial game day supplies.

This year, Hawthorn Football Club supported the annual Reconciliation Sports Carnival at the school, with AFLW and Hawthorn VFLW star, Sarah Perkins, as well as Hawthorn Netball star, Bessy Murphy in attendance for a day of sport and cultural activities.

The alignment of the club’s NGA program to Wowara not only provides genuine opportunities for students to pursue a career in VFLW and AFLW, but also involved a six-week health, nutrition and fitness program delivered at the college by Hawks player Sarah Perkins.

KICK ON FOR LITERACY

Hawthorn Football Club is proud to have played a role in the Indigenous Literacy Foundation’s annual fundraising event, Kick On For Literacy. The event raises much needed funds to support their work in creating meaningful literacy opportunities for Australia’s remote Indigenous communities.

The evening included a moving performance by iconic Indigenous artist Archie Roach and a light- hearted debate pitting the locker room against the library. 16 2018 Year in Review

MENTAL HEALTH

Hawthorn Football Club is committed to the advocacy and education of mental health issues currently affecting many Australians. The club believes that reducing the stigma surrounding mental health conditions will be the game changer, allowing people nationally to enjoy happier, healthier lives.

Importantly, the first phase of the Hawks’ bold 2050 vision outlines the club’s aim to become a community leader in mental health. BEYONDBLUE

Hawthorn Football Club and beyondblue have a long-standing relationship dating back to 2006. The partnership aims to create an Australian community that understands anxiety and depression, and empowers every person, at any life stage, to seek help for mental health conditions.

More than three million Australians are living with anxiety or depression. Only 46 per cent of people with a mental health condition access treatment. Hawthorn and beyondblue are encouraging people to speak to someone they trust and seek professional help.

AFL CUP

A key event on Hawthorn’s calendar is the annual beyondblue Cup. The hawks dedicate an entire round to the promotion of mental health awareness which culminates in a match day activation and presentation of the beyondblue Cup to the winners.

This year’s beyondblue Cup featured a special pre-game performance from the cast of Priscilla the Musical. Hawthorn Football Club Foundation 17

LOVE ME LOVE YOU

The club also partnered with Love Me Love You in 2018. Founded and run by former Hawthorn player Lance Picioane, Love Me Love You is a charity that focuses on combatting the high suicide rates amongst young Australians by building resilience whilst striving to empower young adults to help overcome the stigma surrounding mental health and other life hardships.

Love Me Love You partnered with Hawthorn in the delivery of the club’s secondary school programs by delivering workshops centred around resilience training and removing the stigma associated with mental health.

SALT

In September, Hawthorn Football Club announced a new community partnership with not-for-profit health organisation, Sport and Life Training (SALT).

Together, SALT and Hawthorn will provide meaningful mental health and well-being programs to over 1,700 young people across Victoria, Tasmania and the Northern Territory, with the vision to transform Australian culture through sport.

SPREADING THE MESSAGE

Hawthorn’s mental health ambassador, , assisted AFL Vic in launching the state-wide beyondblue round, which highlighted a significant step forward in talking about mental health.

Further growth in the area was on display when the Hawthorn Wheelchair Football team also participated in the inaugural beyondblue round of the VWFL. 18 2018 Year in Review

CREATING MENTAL HEALTH ADVOCATES

Further initiatives took place within the walls of Hawthorn to encourage staff to not only feel comfortable discussing mental health but to actively participate in advocating the benefits of a society that talks about mental health concerns.

MARCH WITH ME

In March, a team of Hawthorn staff members took part in March With Me, a fundraising event in support of Love Me Love You. RUN MELBOURNE

In July, a group of Hawthorn staff members took part in Run Melbourne in support of beyondblue. The club gifted funds to cover the entry fees for all participants and runners were encouraged to raise funds for beyondblue.

MENTAL HEALTH MONTH

October was dedicated to mental health awareness at Hawthorn, with the club’s health and well being program focussing on a range of mental health initiatives and support opportunities. This year the club participated in the Heads Up initiative aimed at creating more mentally healthy workplaces and ran a series of workshops with beyondblue, dedicated to educating staff on the importance of mental health and how everyone is able to make a positive difference.

R U OK DAY

R U OK day is a national initiative aimed at creating a world where people are connected and protected from suicide. The Hawks embraced this initiative by encouraging staff to come together on R U OK day to develop skills which would allow them to ask others, “Are you ok”, and how to provide support to those who are struggling. Hawthorn Football Club Foundation 19 20 2018 Year in Review

SCHOOLS AND EDUCATION

The Hawks appreciate the influence that the club and our players have on Australia’s youth and are proud to work with a number of primary and secondary schools across Victoria, Tasmania and the greater Katherine region to deliver a range of programs, focussing on a holistic approach to health and wellbeing.

LOOKING AFTER ME PROGRAM

Hawthorn’s premier schools’ program is Looking After Me. The primary school program, delivered to students across grades three and four, has been developed in conjunction with and involves education around good health and nutrition, wellness habits, positive thoughts and mental health. All content has been prepared in line with relevant state curriculums.

VICTORIA

In Victoria, Looking After Me is delivered by Deakin University students majoring in each of the program’s key focus areas across three weeks. Infographics from page 6 to go here Week one focusses on nutritional health, week two on mental health, and week three on physical activity. VIC All content is supported by teacher and student resources with a strong Hawthorn influence.

Primary Schools involved Hawthorn Football Club Foundation 21

TASMANIA

Looking After ME Tasmania encompasses six topics which can be completed sequentially as a unit of work, or individually to allow teachers to tailor a program to the specific requirements of the school or individual students.

Each topic throughout the program contains an introduction, learning outcomes, required resources, activity suggestions and a curriculum table with links to the current Australian Curriculum for years 3 to 6 (predominantly Health and Physical Education).

In addition, a fun and interactive students section provides participants with facts and videos to promote engagement, in conjunction with the important message about nutrition and physical activity.

TAS

Primary Schools involved

SECONDARY SCHOOL VISITS

Hawthorn Football Club strives to advocate healthy lifestyles for the community in which it operates.

The club’s secondary school program saw a number of schools take part in an excursion to the Ricoh Centre to take part in a series of workshops centred around nutrition and hydration, leadership and goal setting, mental health, physical activity, and, online safety and responsibility.

Each of these sessions were delivered by Hawthorn AFL and VFLW players who were encouraged to share their own experiences and habits (both good and bad) in each of the subject areas.

These sessions were capped off with a tour of the facilities and the chance to have a kick of the footy where the AFL and VFLW stars train each and every day. These experiences encourage the young men and women to embrace healthy life choices and educate participants on the benefits of goal setting and leadership. 22 2018 Year in Review

TASMANIA COMMUNITY CAMP

Hawthorn players visited Launceston, and Devonport over a three-day camp that was centred around the club’s second JLT match vs Carlton.

A key component of the camp was the player visits to 14 primary schools and over 600 students to deliver the new mental health topic as part of the club’s Looking After ME program that focussed on identifying and responding appropriately to the different emotions we experience in our lives.

The club also held the inaugural Tassie Bowling Olympics in Hobart, where players engaged with several charity partners of the club, associated junior football leagues and passionate members.

The camp then concluded with the Hawthorn Tassie Family Day held at University of Tasmania Stadium which the club runs in conjunction with AFL Tasmania. Fans and members had the opportunity to grab a photo and put their skills to the test against their favourite Hawthorn stars in a number of multi-sport stations that were set up around the arena.

PINK RIBBON

During Round 17, the club celebrated its community partnership with Cancer Council Tasmania at the annual ‘Pink Ribbon’ Game at UTAS Stadium. For the third consecutive year, Hawthorn and designed a limited edition pink ribbon guernsey for the occasion.

All players selected in the game donated their match worn guernsey in support of the club’s online auction with proceeds gifted to Cancer Council Tasmania to support services, health and cancer prevention programs and cancer research. Hawthorn Football Club Foundation 23

TASMANIA PREMIER’S Every child at the awards ceremony received a certificate along with a custom-made Hawthorn Football READING CHALLENGE Club reading cushion - specially designed to include a pocket at the front to store whichever book is being Hawthorn Football Club is proud to have partnered read at the time. with the Tasmania Government in supporting this year’s Tasmanian Premier’s Reading Challenge. The support across Tasmania for the challenge was significant, as highlighted by the participation rates Highlighting the important role that reading and below. literacy skills play in forming the basic building blocks of life, the Premier’s Reading Challenge encourages • 166 schools participated; children to read 10 books in 10 weeks. Not only does the challenge encourage children to practice and • 32,546 students registered; improve their reading skills, but it also encourages • 13,131 students completed the Challenge - that families to engage in reading and, importantly, equates to well over 130,000 books read in just promotes the array of free reading material available 10 weeks! through Libraries Tasmania. Hawthorn Football Club were able to further support Hawthorn Football Club has supported the Tasmania the Challenge through the provision of the following Premier’s Reading Challenge since 2017 and is items and experiences. proud to have made an immediate impact helping to contribute to significant growth in the number of young • 300 junior fan packs; participants from 2016. On the back of the Hawks’ first year of partnership, highlighted by a series of • 300 general admission tickets for the Hawks’ Hawthorn player videos encouraging children to take 2018 season (allowing parents to accompany part in writing book reviews, overall registrations children to AFL matches); increased by over 3,000 from 2016, a record number • Official launch of the Challenge during the club’s of completed challenges were achieved, and close to community camp at Launceston’s UTAS Stadium; an additional 1,000 book reviews were written. • Four Reading Lounge family passes for Hawks’ On the back of another successful year, the 2018 games at UTAS Stadium (the Reading Lounge is a Tasmania Premier’s Reading Challenge culminated in living room space built into the CUB Stand). an awards ceremony with the Premier at Parliament House on Wednesday 1 August. 20 children from across the state were invited to the ceremony to be recognised for their outstanding efforts. 24 2018 Year in Review

INCLUSION

Football has the power to break down barriers, bring people together and facilitate genuine social outcomes. Hawthorn Football Club is committed to ensuring that football is a sport for all and a game that can be accessed and enjoyed by the whole community.

WHEELCHAIR FOOTBALL

In conjunction with Disability Sport and Recreation, Hawthorn Football Club successfully obtained a licence as one of the five inaugural teams to compete in the Robert Rose Foundation Victorian Wheelchair Football League. The league was established as an organised regular competition for the sport of AFL Wheelchair in Victoria, demonstrating the possibilities for people with a disability and that AFL can be everyone’s game.

In addition to the significant physical benefits of AFL Wheelchair, the sport also assists participants in maintaining positive mental health by reducing anxiety and stress and providing a purpose. Importantly, this opportunity to represent an AFL club is open to both males and females as they compete on an inclusive and even playing field.

The 10 round season was touted a huge success with all athletes advocating the physical, mental and social benefits that have evolved from the competition, and all are looking forward to the growth of the competition in 2019 and beyond.

Hawthorn would like to congratulate Hawks’ Captain Peter Ogunyemi for being named in the inaugural VWFL team of the year.

UNITY CUP

The Unity Cup is an annual tournament run as part of the AFL Multicultural Program. A number of youth teams from a diverse range of cultural backgrounds come together to take part in the round robin tournament.

This year, Hawthorn supported a team selected from a come and try day held in the club’s talent zone of Gippsland by providing uniforms, coaches and game day support. Hawthorn Football Club Foundation 25

2018 AFL NATIONAL INCLUSION CARNIVAL

Hawthorn Football Club partnered with Launceston City Council and Tourism Northern Tasmania in constructing a successful bid to host the 2018 AFL National Inclusion Carnival.

Taking place in June, the round robin carnival was held for state representative teams comprising of athletes with an intellectual disability.

With a number of venues hosting qualifying matches, Hawthorn Football Club and UTAS Stadium hosted both the carnival’s opening ceremony and Grand Final. The Grand Final was showcased as a curtain raiser to the Hawks Round 14 Match against the and celebrated AFL as a sport for all. 26 2018 Year in Review

PARTNERS Hawthorn Football Club Foundation 27

BUY A BALE

Hawthorn Football Club commissioned a unique guernsey in 2018 to support ‘Footy for Drought Relief’, raising funds to support Rural Aid Australia’s ‘Buy a Bale’ campaign, which was worn during the Round 23 clash with Sydney.

All match-worn guernseys, along with the coach-signed match ball, were auctioned off in an effort to support Australia’s rural communities and Aussie farmers. This means providing tangible resources to drought affected communities including stock feed, money and volunteers.

FREEZE MND

Hawthorn rallied behind the wider AFL community in support of the Neale Daniher inspired Freeze MND campaign. With Hawthorn Coach taking part in the annual Big Freeze, staff and players undertook a day of fundraising through the purchase and promotion of the charity’s Freeze MND beanies. 28 2018 Year in Review

MUSEUM

The Hawks Museum takes pride within the walls of Hawthorn’s home base at the Ricoh Centre.

The club has a long, proud history and the Hawks Museum does a wonderful job of telling the stories that have made Hawthorn Football Club what it is today. The support of the club’s fans and visitors through casual visits, annual Friends of the Museum memberships and lifetime Glenferrie Gold contributions allows our dedicated and passionate curators to research, collate, source and maintain an array of exhibits.

The Hawks Museum is the only museum within the AFL to be formally recognised by Museums Australia, a fitting tribute to the esteem in which the club holds our rich history.

Many of the Museum’s exhibits are kindly donated by Hawthorn fans, eager to preserve their piece of Hawks’ history, whilst sharing a story behind each item with other Hawthorn supporters. The Hawks Museum is a must visit for all Hawthorn fans, young and old, and will feature prominently in the future plans of the Kennedy Community Centre.

If you, or someone you know, would like to support the Hawks Museum please contact the club’s curator on 9535 3075 or [email protected]. Similarly, if you have any memorabilia, photos, or stories that you think could help tell the story of Hawthorn Football Club please do not hesitate to reach out. Hawthorn Football Club Foundation 29

GLENFERRIE GOLD

Glenferrie Gold is the lynchpin of the Hawks Museum fundraising efforts. Aptly named after the club’s original home at , Glenferrie Gold life membership to the Hawks Museum is gifted to anyone who donates $1,000 or more to the Museum.

Hawthorn would like to say thank you to those who joined the Glenferrie Gold ranks during 2018.

• Jillian Bradshaw • Olivea Sutton • Rachel Bradshaw • Stuart Sutton PPOA FUNDRAISER • Brenda Cheers • Lois Read • James Gadsden • Cameron Read 2008 GRAND FINAL REPLAY • Barry Garnham • Jan Wade 2018 marked the 10 year anniversary of the Hawks’ • David Mortimer • Barry Walsh 2008 Premiership which was celebrated on a grand • Denis Mungovan • WA Supporters Club scale alongside the Premierships of 1978 and 1988. • Margaret Pallier* * in memory As a further show of support to our past players, the club hosted a small fundraiser in conjunction FRIENDS OF THE MUSEUM with Village Cinemas. 2008 members were invited to join 2008 Premiership players Campbell Brown, For a simple gold coin donation, the Hawks Museum is , and to open to anyone that would like to learn more about the enjoy a cocktail function, take a photo with the 2008 club’s rich history. Annual membership as a Friend of the Premiership Cup and watch a replay of the match on Museum is gifted to anyone that donates $15 each year the big screen. to the Hawks Museum. All proceeds from the evening were added to the The club would like to thank all of our loyal supporters funds raised from the club’s major auction and who have visited or donated to the Hawks Museum in donated to the Hawthorn Football Club’s Past Player 2018. and Officials Association. 30 2018 Year in Review

WOMEN

Hawthorn is determined to create opportunities for women and girls of all ages to play football. The club is committed to building long-term grassroots opportunities for girls, whilst building an industry leading elite pathway for female athletes.

HAWTHORN VFLW

Hawthorn Football Club welcomed the club’s first women’s team in 2018 as the Hawks competed in the VFLW for the first time under the Hawthorn Football Club banner. With the club’s desire to secure an AFLW licence, the evolution from our inaugural Box Hill VFLW team in 2017 to the Hawthorn team in 2018 highlights the significant investment that Hawthorn is putting into the progression of women’s football.

The Hawthorn Football Club Foundation aligned with the club’s Membership Department to provide tax-deductibility to all Hawthorn VFLW members in 2018. As a result, the club welcomed 317 Members into the Hawthorn VFLW family. Not only does the support of Hawthorn’s fanbase signify that the Hawks are ready for an AFLW licence, but the financial support of our members helps to ensure that the women’s program and elite pathways are competitive and sustainable.

Senior Coach Paddy Hill, his support staff and all players are to be commended on their efforts in season 2018. The foundations and high-performance culture that were built at Box Hill in 2017 have developed into a strong football program this year.

Hawthorn finished the season in second position and progressed through to the Grand Final where they eventually finished the season as Premiers. The result this season further emphasises the club’s readiness to compete in the AFLW and the Foundation would like to thank all Hawthorn fans that made a financial contribution to help ensure that women will be able to follow their footballing dreams with the Hawks, now and long into the future.

HOLISTIC DEVELOPMENT

Despite the recent advancement in women’s football, the club acknowledges that there is still a significant gap between the financial reward offered to the male and female athletes. As such, the club has endeavoured to create a number of employment opportunities for a number of the players.

Interstate marquee players, Sarah Perkins and Rebecca Beeson, were employed by the club during the 2018 season allowing them to financially support their football careers whilst gaining invaluable experience in sports administration. Hawthorn Football Club Foundation 31

SCHOOL SPORTS VICTORIA

Hawthorn Football Club’s commitment to women’s football extends beyond the elite program as the club also delivered a number of programs throughout 2018 focussing on engaging girls to play football and to promote the developmental pathways that now exist in the female game.

In an alignment with School Sport Victoria, the Hawks provided support to the girls’ football tournaments within the club’s AFL zones. VFLW stars Sarah Perkins, , Bec Beeson, Claire Dyett, Sarah McNamara and Steph Carroll were joined by club mascot Hawkette in visiting SSV’s carnivals in Gippsland and Melbourne’s eastern region.

The Hawthorn representatives not only provided encouragement for all girls participating in each of the events, but they also performed a number of skills sessions throughout the day and advocated the opportunity for the young girls to now follow their dreams to an AFLW career. DORSET PS PROGRAM

Through her role with the club’s Next Generation Academy, Hawks marquee player Sarah Perkins delivered an ongoing football program for the girls of Dorset Primary School, spending six weeks with grade five and six girls, which involved running clinics and teaching the young girls basic football skills.

The program ended with the school taking part in the Maroondah region girls football gala, an all-day tournament featuring 200 girls from 12 primary school teams from the outer-east. FEMALE COACHING FORUMS The team’s Assistant Coach Brett Alexander delivered a session on skill development for female athletes providing insight into best practices and the different Further emphasising the club’s position on developing approach to women compared to men. the women’s game, Hawthorn’s investment in grassroots female football extended beyond players. To round out the forum, Hawthorn’s Football Operations and Strategy Manager Rob McCartney During the season an invitation was extended to talked to the value of integrating teaching principals grassroots women’s coaches within Melbourne’s into coaching practices. Sharing his knowledge eastern region to attend the Ricoh Centre for a forum of overseeing sporting programs during his time aimed at providing further education around the teaching in secondary schools through to working best practice of coaching women. The interactive alongside Alastair Clarkson in the Hawks coaches’ forum ensured that each coach in the room engaged box, McCartney’s valuable insight demonstrated how with guest speakers and would return to their local coaching can strongly benefit from applying teaching clubs with new ideas and a greater understanding of techniques. coaching female athletes.

Hawthorn’s VFLW Senior Coach Paddy Hill shared his thoughts, experience and personal development around coaching female athletes and the distinct differences between coaching women compared to coaching men. 32 2018 Year in Review

ALWAYS HAWTHORN BEQUEST CLUB

The Always Hawthorn Bequest Club is a group of generous Hawthorn supporters who have chosen to contribute a legacy to the Hawthorn Football Club by leaving a gift in their will. As a member of Always Hawthorn, our supporters and their families help to ensure Hawthorn Football Club will remain financially independent well into the future and that the club will be a place for future generations to embrace as their own. The commitment that our Always Hawthorn members have shown is greatly appreciated and one that the club holds in high regard. INFORMATION DAYS

Although Always Hawthorn plays a significant role in the club’s future, many members are unaware that they are able to leave a gift to the club. The Foundation has worked towards changing this by promoting the Always Hawthorn Bequest Club to our members throughout the year.

Regular information sessions were held where members and their families were invited to visit the Ricoh Centre for a tour of the museum, the administration and training facilities and to enjoy a presentation from a number of Hawthorn personalities. Each session ended with a meal together, shared over stories of the wonderful memories that the Hawks have provided to each of our loyal fans. ANNUAL LUNCHEON

The relationships formed amongst members of Always Hawthorn is something truly unique, and something that is celebrated each year at the club’s Always Hawthorn luncheon. This year the luncheon was hosted at where President , Foundation Director Tim Shearer and VFLW star Sarah Perkins shared insight into the club’s plans moving forward.

A key purpose of the annual luncheon is the ability for the club to thank our Always Hawthorn members for their commitment to support the club long into the future.

ENQUIRIES

If you, or anyone you know, is interested in learning more, or in joining the Always Hawthorn Bequest Club please contact the club’s Bequest Officer Mike Warren on 9535 3063, or [email protected] Hawthorn Football Club Foundation 33

Hawthorn Football Club and the Hawthorn Football Club Foundation would like to thank all of our Always Hawthorn Bequest Club members for their unwavering support and generous legacy that will allow Hawthorn to flourish today, tomorrow, always.

Roslyn Adams Lyndie Gale Kay Osborne Kenneth Ayton Tony Gale Yvonne Padfield (in memory of Frederick Padfield) Lorraine & John Barber Dr John & Janice Garland Catherine & Thomas Park Pamela Beech Norbert Graetzer David Parkin David Brook Geoffrey Green Craig Parsons Maree Bunce Greg & Vicki Hales Patricia Parsons Don Burnard Malcolm Hales Martin Ralston Peter Burton Wayne Hankin Nada Skocir Paul Bynion Terry Hennessey Anne Carmichael Lorraine Holden David Terry Keith Carr John Ingram Jackie Tidey Rob Carter Peter John Mike & Gaby Warren Betty Claney Colin King Craig Williamson Eric Darbyshire Peter Krafel Darrell Wise Uwe Dostleben Paul Lynch Carol Wright David & Judith Eldridge David & Farida Mackrell James Wright Mark Embury Bruce Margery Bob Wynd Trish Etcell Robert Mawer Heather ffrench Linda Miller Joseph Foley Malcolm & Pamela Munro 34 2018 Year in Review

19 96 Merger proposal with Melbourne 1902 1973 19 91 defeated by vote Club formed Last home game Last home game of Hawthorn at Glenferrie Oval at members

1974 19 92 1925 Home games played Home games played Club joins VFL at Princes Park at

DARE TO BE DIFFERENT

Two AFL Premierships HFC1 AFLW Licence 2018-2022 Kennedy Community Centre Community leaders in mental health, Indigenous and women’s affairs Maintain financial independence Hawthorn Football Club Foundation 35

2000 2006 2017 Home games played Club’s administrative Club announces at MCG home moves from bold strategic plan Glenferrie to laying foundations First year of Box Hill Waverley of success from affiliation 2018 - 2050

2008 Hawthorn Football Club Foundation established

19 99 2001 Club sets first year of Final game played First home game 11 successive at Waverley Park played in Launceston membership records 2018 Club welcomes first Hawthorn women’s team in the VFLW

20 PREMIERSHIPS BY 36 2018 Year in Review

THE KENNEDY COMMUNITY At Hawthorn’s heart is the Kennedy family’s spirit of inclusion, of giving back and working together as a CENTRE community.

In 2018 the club announced its future home in Dingley The single test of success for everything that the club Village to be named the Kennedy Community Centre will undertake at our new home is very simple: in honour of club Legend, John Kennedy Snr and the wider Kennedy family. • That we are honouring the Kennedy name and reflecting the unwavering values that are the In what is the most significant project in Hawthorn’s embodiment of the Kennedy Spirit. history the club is incredibly proud to have the Kennedy name strongly connected. The Kennedy family is • Through doing this, we will remain faithful to synonymous with Hawthorn and is an integral part of our legacy and mission, while successfully the fabric of our football club. building an inclusive future that the entire community can participate in proudly. By naming our new home the Kennedy Community Centre, our club honours the legacy of the Hawthorn 2018 has been a year of consolidation. New family’s most inspirational leader. leadership brings with it a new vision, and we look forward to bringing the project to life in 2019 for our We are a club founded on the ethos of ‘one for all donors. and all for one’ – the values of equality, teamwork and humility that John Kennedy instilled in our players and is now embedded in our culture.

“All organisations change dramatically in their journey, and you want their values to remain chiselled in granite – literally. Having the Kennedy statue shows we still stand for the same things Kennedy stood for, and that must never change. He created the original mindset of self-belief and bringing people together. That’s part of the reason we wanted to be involved in this future project – we knew it would be a wonderful thing for the community, and also for the Hawks. That sense of team and belonging doesn’t go away. It will be an important messaging point for the new centre.”

Major project benefactor, Geoff Harris, provides insight into his family’s decision to invest in the long-term stability of Hawthorn Football Club. Hawthorn Football Club Foundation 37

DONOR ACKNOWLEDGEMENT

Charles Abbott Neil Gibbins Lucinda Nolan

Dr Ian Anderson AM & Family Hector Gordon Rod & Heather Patch

David Baer Peter Gunn OAM & Family Scott Patterson

Doug Battersby Matt Haddon Dr Malcolm Quirey

Ian Battersby Kevin & Rosalie Hames Sam Recht

Antony Blackshaw & Family Ted Harley Jonathan Rosham

Jillian Bradshaw Harris Family Geoff & Glenice Sammons

Shane Bretherton Rebecca Hasler Matthew Scholten

Kerrie Brewer Barrie & Carleen Henman Adam & Trish Scharer

Steven Cook Gary Howard Tim Shearer

Peter Cowen Prof Andrew & Judy Kaye Geoffrey Shepherd

Norman Dawe Kevin Keaney Ed Sill & Family

Jono & Ella Deague The Hon Jeffrey Kennett AC Tim Silvers

Peter William Dehne Dr David King Stoller Family

Ian Dicker & Family James & Cathy King Chris Trussler

Anthony & Sophie Duggan Prof Linda Kristjanson AO Richie Vandenberg

David Edwards James Kydd Chris & Belinda Voigt

Epic Good Foundation John Laurie Garry Voigt

Robert & Meredith Evans Ian Leckie Wade Family

Geraldine Farrell & Family Maria Lui Rohan Whitfield

Michael Fox Daniel Lyddy Ray Wilson OAM

Mark French MacKenzie Family Wilson-Wright-Smith Family

Matt & Feza Gallagher Robyn McKern Nicholas Wright

Les Garrad Mortimer Family Robert & Cheryl Wynd

Richard Garvey Peter & Andrea Nankivell Peter Yates AM 38 2018 Year in Review

EVENTS - A SMALL WAY TO SAY With thanks to student coaches from the club’s community partner SEDA, our young Hawks fans were THANK YOU taken through a number of drills before splitting into two teams for a fun and friendly match. Throughout Our donors are the Foundation’s lifeblood and the the clinic, participants were joined by Hawks players selfless contributions they make to Hawthorn Football Jackson Ross, Changkouth Jiath and Harry Jones, and Club are greatly appreciated. Although our donors by fan favourite Hawka. and their families support the Foundation to ensure the current and future success of the club both on and off-field, the Foundation finds opportunities to extend our sincere thanks for the ongoing support received over the years.

A number of thank you events are run throughout the season, aimed at embracing our donors and their families by bringing them together and celebrating the contributions they have made, and continue to make, to this great club.

FAMILY CLINIC

Every footy fan’s dream is to have a kick on the famous MCG. This season, prior to the Hawks Round 4 clash against the Demons, the Foundation invited the children and grandchildren of our donors to do just that. Hawthorn Football Club Foundation 39

MOVIE NIGHT

Our second family event for the season was the annual Foundation Movie Night at Hawthorn’s historic Rivoli Cinema. Donors and their families were joined by senior Hawthorn staff, coaches and players over food, drink and plenty of entertainment for the kids.

With a strong Hawks theme running throughout the cinema, the event was a nice occasion for our Hawthorn families to socialise and relax before enjoying the Incredibles 2 on the big screen.

SEASON LAUNCH

Our donors were invited to join Club President Jeff Kennett, CEO Justin Reeves, Foundation Director Tim Shearer and Vice-Captain Liam Shiels for breakfast in the lead up to the club’s Round 1 clash. Gaining access to such a group of key Hawthorn personnel during pre- season provided excellent insight into how the club was preparing to 2018 both on and off the field.

Breakfast was enjoyed overlooking the sacred turf of the MCG, eerily quiet in preparation for the huge season ahead, whilst our guest speakers shared their plans to drive future success and build a culture of philanthropy. 40 2018 Year in Review

ETIHAD MATCH DAY

Hawthorn’s Round 22 clash against St Kilda at Etihad Stadium played host to a special Foundation function.

Hawthorn’s Head of Coaching and Development briefed guests on the team’s plans to beat a fast-moving St Kilda outfit before making his way to the coaches’ box to re-join Clarko before the bounce. As Carroll and Clarko prepared for the game ahead, donors were led through the tunnels of Etihad Stadium, up the players’ race and out onto the field where they formed the Guard of Honour, saluting the players as they ran through the banner.

The excitement of the first half continued into the function room during the major break with injured Hawks’ star speaking to Foundation guests about how the game was unfolding from his perspective in the coaches’ box.

The exciting game ebbed and flowed with the Hawks eventually holding on in a nail-biter to secure a Finals birth to the delight of the room. Senior Coach Alastair Clarkson joined the function immediately after the game, providing a glimpse into his take on the game that had just unfolded, his thoughts on the upcoming Finals campaign, and ultimately to thank everyone in the room for their continued support. Hawthorn Football Club Foundation 41

FINALS FUNCTION finals this season. Clarko’s unwillingness to accept a long-term rebuild was likened to President John F Kennedy’s desire to put a man on the moon. Fittingly, A return to September action was a welcomed end to the room left knowing that we choose to be successful the 2018 season for all Hawks fans. None more so now, “Not because it easy, but because it is hard.” than our Foundation supporters who were invited to the MCG in the week leading into our first final. With valuable insight into the upcoming finals series, Foundation supporters then headed upstairs to the Hawthorn’s Football Operations and Strategy Manager Harrison Room to celebrate the season-to-date and Rob McCartney provided an insight into the team’s contemplate our return to September action. The strategy heading into September. Rob delivered a anticipation in the room was undeniable and having a captivating presentation from the rarely accessed group of passionate Hawks fans together on the eve of confines of the game day coach’s room. All guests felt finals is an experience no one should take for granted. the passion in Rob’s portrayal of the team’s journey from heartbreak in 2016 to our resurgence into the 42 2018 Year in Review

HOW TO SUPPORT THE Similarly, if you represent a Foundation that would like to contribute to the Hawthorn Football Club our HAWTHORN FOOTBALL CLUB staff can walk you through the process of making FOUNDATION your contribution via the Australian Sports Foundation who are presently the only recognised DGR1 in the If you have a Foundation or Trust and would like to Australian sport industry. know more about playing a key role in supporting our community pillars, please contact the Foundation on E: [email protected] 03 9535 3000, or via email at W: foundation.hawthornfc.com.au [email protected] One for All, today, tomorrow, always. Should you wish to make a fully tax deductible donation at any level to the Foundation you can do so by reaching out to our staff, or by simply making a secure donation online at foundation.hawthornfc.com.au

COMMUNITY

 INDIGENOUS  MENTAL HEALTH  SOCIAL INCLUSION

HERITAGE

 GLENFERRIE GOLD  FRIENDS OF THE MUSEUM

FACILITIES

 KENNEDY COMMUNITY CENTRE

BEQUEST

 ALWAYS HAWTHORN BEQUEST CLUB Hawthorn Football Club Foundation 43