Post Show Report

POST SHOW REPORT

29 NOVEMBER - 1 DECEMBER 2016 KIEV, UKRAINE (IEC)

www.freshbusiness-expo.com POST SHOW REPORT POST SHOW REPORT FRESH BUSINESS EXPO 2016 FRESH BUSINESS EXPO 2016

EVENT OVERVIEW:

International Exhibition for Fruit and Vegetable Production, Processing, Storage & Handling Technologies and Fresh Produce Supply and Trade in Ukraine and CIS ______

City of Dreams Ltd. Fruit Inform Nova Exhibitions B.V. App.3, 13 Gmyri Street Chicherina Street 21 P.O. Box 257 02140 Kiev Ukraine 49006 Dnipropetrovsk, Ukraine 3740 AG Baarn, The Netherlands Tel: +380 44 577 04 25 Tel: +380 562 320795 Tel: +31 85 401 73 97 Fax: +380 44 577 04 26 Fax: +380 562 320795 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] URL: www.nova-exhibitions.com URL: www.cityofdreams.com.ua URL: www.fruit-inform.com

______Supported by:

The Ukrainian League of Industrialists and The office of Agricultural Entrepreneurs Counsellor of the Embassy Ukrainian Agrarian of the Kingdom of The Confederation Netherlands

Italian Trade Agency

The American Chamber of «UKRSADPROM» Commerce in Ukraine Association Greek Embassy in Ukraine

Conference Partner and Main International Co-organiser: Media Partner:

General Media Partner:

Media Partners:

We would like to thank our sponsors for their generous support and commitment

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EVENT OVERVIEW:

______

Fresh Business Expo Ukraine, which took place from 29 November – 1 December 2016, welcomed 3.623 trade visitors and 125 companies from 10 countries worldwide participated in the event occupying some 2.500 m2. ______Once again the exhibition has proven to be a great additional marketing tool for companies to establish and strengthen the necessary business in Ukraine and other CIS Countries.

This year the exhibition welcomed official country participations from The Netherlands (FoodTechLink Pavilion and the AGF Promotion Business Lounge), Greece (Union of Greek Kiwi Producers) and Italy (Italian Trade Agency). Furthermore the exhibition welcomed a collective pavilion from UkrSadProm, which hosted more than 20 Ukrainian growers of fruit & berries.

Fresh Business Expo is the largest Ukrainian fresh produce industry event where leading growers, traders, supermarket chains, exporters, processors as well as input and equipment suppliers meet and do business.

One of the key success factors of the exhibition was once again the conference “Fruits & Vegetables of Ukraine”, which was successfully organized by Fruit Inform within the framework of the exhibition.

The conference and exhibition attracted high quality visitors such as; leading growers, traders, key supermarket buyers, importers, exporters, processors as well as input and equipment suppliers.

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SUMMARY INFORMATION: • EXHIBITOR SURVEY RESULTS • Fresh Business Expo 2016: • Sorting, packing and other post-harvest • International Exhibition for the Fresh Produce handling equipment and technologies. Industry in Ukraine and other CIS Countries • Fruit & vegetable processing machinery and MAIN REASONS FOR EXHIBITING: equipment. Date: • Fresh produce marketing. • 29 November - 1 December 2016. • Services.

Venue: Visitors Profile: • International Exhibition Centre (IEC) • (Large) professional growers of fruits, berries, vegetables, greenhouse produce and potatoes. Exhibitors Profile: • Owners and top-managers of largest import • Producers, importers / exporters, traders, and export firms, wholesale markets, as well wholesalers, distributors and manufacturers. as local wholesalers, packers and distributors. • Processors of fruits and vegetables. Key Product area’s: • (Key) Supermarket buyers responsible for fresh • (Fresh) produce and supply. produce. • Growing technologies for fresh produce. • Suppliers of seeds, nursery plants, inputs, • Greenhouse technology, machinery and machinery and equipment for production, equipment. processing and storage. • Storage, cooling and handling technologies.

STATISTICS:

3.62 3 V IS IT 10 C O OU R N S TR 12 I 5 E EX S H I B 2.5 I 0 T 0 O R s q S

. • ABOUT THE EXHIBITION •

HOW HAS FRESH BUSINESS EXPO 2016 BEEN FOR MEETING YOUR OVERALL SALES & MARKETING OBJECTIVES?

2.500 sqm. 125 10 3623 FLOOR SIZE EXHIBITORS COUNTRIES REPRESENTED VISITORS IN 3 DAYS

Fresh Business Expo 2016 took Belgium, France, Germany, place from 29 November - 1 December in Greece, Italy, Poland, Serbia the International Exhibition Centre (IEC) The Netherlands, Ukraine, USA. in Kiev.

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SUMMARY INFORMATION: • EXHIBITOR SURVEY RESULTS •

MAIN REASONS OF EXHIBITING AT FRESH BUSINESS EXPO (accordingMAIN REASONS to the PostFOR Show EXHIBITING: Report 2016)

1 ESTABLISH NEW BUSINESS CONTACTS 33%

2 SELL PRODUCTS AND/OR SERVICES $ 27%COMPANY ACTIVITY IN THE UKRAINIAN MARKET 3 OBTAIN MARKET INFORMATION COMPANY ACTIVITY ON (according to the Fresh Business Expo 2016 Post Show Report) 24% THE UKRAINIAN MARKET: 4 MONITOR COMPETITIVE ACTIVITY st 9% 1 time ESTABLISH A PRESENCE IN 1 - 4 years 5 THIS DEVELOPING MARKET 6% 5+ years STATISTICS: 6 OTHER 1% 82%

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B 13% u s i n e s s E 5% x p o 2 0 1 6 • ABOUT THE EXHIBITION •

HOW HAS FRESH BUSINESS EXPO 2016 BEEN FOR MEETING YOUR OVERALL SALES & MARKETING OBJECTIVES? freshbusiness-expo.com

Successful to very successful: 53%

Quite successful: 47%

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• ABOUT THE EXHIBITION • • ABOUT THE EXHIBITION •

HOW SUCCESSFUL HAS FRESH BUSINESS EXPO 2016 BEEN FOR ESTABLISHING NEW BUSINESS CONTACTS?

Successful to very successful: 71%

Quite successful: 29%

HOW WOULD YOU RATE THE AMOUNT • ORGANISATION • OF VISITORS AT FRESH BUSINESS EXPO 2016?

Good to very good: 94%

Quite good: 6%

HOW WOULD YOU RATE THE QUALITY OF VISITORS AT FRESH BUSINESS EXPO 2016?

Good to very good: 97%

Quite good: 3%

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• ABOUT THE EXHIBITION • • ABOUT THE EXHIBITION •

HOW SUCCESSFUL HAS FRESH BUSINESS EXPO 2016 HAS FRESH BUSINESS EXPO 2016 MET YOUR EXPECTATIONS? BEEN FOR ESTABLISHING NEW BUSINESS CONTACTS?

Yes: 98%

No: 2%

HOW WOULD YOU RATE THE AMOUNT • ORGANISATION • OF VISITORS AT FRESH BUSINESS EXPO 2016? HOW WOULD YOU RATE THE ORGANISATION OF THIS EXHIBITION?

Good to very good: 95%

Quite good: 5%

HOW WOULD YOU RATE THE QUALITY OF VISITORS AT FRESH BUSINESS EXPO 2016?

WHAT IS YOUR OPINION ABOUT THE STAND THAT WAS BUILD FOR YOU?

Good to very good: 77%

Quite good: 23%

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• ORGANISATION • • THE FUTURE • • EXHIBITORS FEEDBACK •

WHAT DO YOU THINK ABOUT DOES YOUR COMPANY THE LOCATION OF THE INTEND TO PARTICIPATE INTERNATIONAL EXHIBITION CENTRE (IEC)? AT FRESH BUSINESS EXPO 2017?

Location is very good: 100% Definitely: 51%

Still considering: 49%

• PRODUCT INDEX BY COMPANIES ACTIVITY • 32%

25% 19%

16% 8% SORTING, PACKING AND OTHER POST- HARVEST HANDLING EQUIPMENT AND TECHNOLOGIES GROWING TECHNOLOGIES FOR GROWING TECHNOLOGIES FOR FRUITS, BERRIES, VEGETABLES AND POTATOES FRUITS & FRUITS & VEGETABLE PROCESSING EQUIPMENT STORAGE, COOLING AND QUALITY PRESERVATIONS STORAGE, COOLING AND QUALITY PRESERVATIONS FOR FRESH PRODUCE FRESH FRESH PRODUCE

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• THE FUTURE • • EXHIBITORS FEEDBACK •

DOES YOUR COMPANY INTEND TO PARTICIPATE THE MOST POSITIVE ASPECT OF EXHIBITING AT FRESH BUSINESS EXPO 2016 - AT FRESH BUSINESS EXPO 2017? EXHIBITORS ANSWERS INCLUDE THE FOLLOWING:

• PRODUCT INDEX BY COMPANIES ACTIVITY •

‘‘The location and organisation was perfect’’, Mr Vincent Reniers, Carolus Trees

“A lot of really good targeted contacts’, Mr Dmytro Dovzhyk, Agrid, LLC

“We saw a potential of the market and competitors, met some of the biggest growers”, Mr Goran Stanarevic , Pollino Plast

‘‘We establish new contantacts and met our partner. Was a good show.’’, Mr Maksym Ergiev, Petruzalek,LLC

‘‘Good organization, quality of visitors. Location is perfect’’, Mr Eric de Beij, Geerlofs Refrigeration BV www.flowerexpo-ukraine.comwww.freshbusiness-expo.com www.flowerexpo-ukraine.comwww.freshbusiness-expo.com POSTPOSTPOST SHOW SHOWSHOW REPORT REPORTREPORT POST SHOW REPORT FRESHFLOWERFLOWER BUSINESS EXPOEXPO UKRAINEUKRAINE EXPO 2016 20162016 FRESH BUSINESS EXPO 2016

SOME QUOTES FROM OUR EXHIBITORS WHAT THEY PARTICULARLY LIKED ABOUT FRESH BUSINESS EXPO 2016:

“Exhibition was organised very professionally, good thing for all was a conference made by Fruit-Inform in the framework of the expo.”, Ms Olena Evtushenko, “UVC”,LLC “Organisation and staff “The location and quality was excellent. Location is of visitors was good. We good.”, will definitely participate Mr Goran Stanarevic, next year!”, “Pollino Plast” Mr Christian Franchi, “General Plastics” “Very high level of exhibition organisation, we got a lot of contacts of potential clients, Ms Yana Kulish, “Insolar-Holod”,LLC “We found a good business contacrs. We “Compact exhibition with like that visitors was very a reasonable number of targeted”, visitors of a good quality”, Mr Olena Mazilenko, “Specialized exhibition Mr Rob Bornstein, “Systemy which attracts a large “Concept Engineers” modernizacii number of people who skladiv”,LLC are our target audience. Organization, venue and schedule of expo good”, Mr Sergey Grygorov, “Novitni Tehnologii”,LLC

“Exhibition was organized very carefully,it “We liked exhibition very had a unique format and was perfectly much. We were the only combined with other measures: conference, one farmers with its own demonstration of manufacturers, trade production who had a stand. forum”, The quantity and quality of Ms Alexandra, visitors and hteir interest Fruit-Inform in our products was quite hight.”, Mr Ivan Klikotskiy, “Soniachna Nasoloda”

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SOME QUOTES FROM OUR EXHIBITORS WHAT THEY PARTICULARLY LIKED ABOUT FRESH BUSINESS EXPO 2016: • SHOW PICTURES •

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INTERNATIONAL EXHIBITION FOR FRUIT AND VEGETABLE PRODUCTION, PROCESSING, STORAGE & HANDLING TECHNOLOGIES AND FRESH PRODUCE SUPPLY AND TRADE IN UKRAINE AND CIS

ORGANISERS:

City of Dreams Ltd. (Ukraine) Nova Exhibitions B.V. (The Netherlands) App.3, 13 Gmyri Street P.O. Box 257 02140 Kiev, Ukraine 3740 AG Baarn, The Netherlands Tel: +31 85 401 73 97 Tel: +380 44 577 04 25 E-mail: [email protected] Fax: +380 44 577 04 26 URL: www.nova-exhibitions.com E-mail: [email protected] URL: www.cityofdreams.com.ua

CONFERENCE PARTNER AND CO-ORGANISER:

Fruit Inform (Ukraine) Chicherina Street 21 49006 Dnipropetrovsk, Ukraine Tel: +380 562 320795 Fax: +380 562 320795 E-mail: [email protected] URL: www.fruit-inform.com

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