Annual Report 06.Pdf

VolunteerMatch | 717 California Street, 2nd Floor | San Francisco, CA 94108 | 415-241-6868 | volunteermatch.org

VM_2006AR_LAYOUT.indd 2-3 5/25/07 11:45:07 AM 8 Social Networking Table of Contents Dear Supporters and Friends,

10 Network Map 6 Social Action It may not be easy to change the world, but it has never been easier to try. This past year, a new generation of Internet services recaptured our imagination and reminded many of the extraordinary 2 Social Causes capacity of technology to empower individuals, connect communities and accelerate change. 12 Social Responsibility VolunteerMatch is proud to be putting the power of this technology to good use. In 2006, our social network welcomed 7,191 new nonproﬁ t members and attracted over 4.7 million visitors searching for 16 Social Capital an opportunity to change their world. 1 Dear Supporters We added 25 new network partners including Johnson & Johnson, Morgan Stanley and United Health Group, while improving and expanding our services to support new cause-marketing partnerships with Country Music Television, REI and Seventeen Magazine. 15 Cause Marketing 18 Sources of Support We strengthened our national presence by signing Preferred Partnerships with the American Red Cross, National Multiple Sclerosis Society, MATHCOUNTS, Habitat for Humanity and Senior Corps. Thank You 20 We grew our operating revenue to $1.6 million and our total membership to nearly a million members. Change is hard work, and we’ve still got plenty of it to keep us busy. We need to continue to invest in our 19 Financial Statement team, our technology and our capacity to support our growing community of users. While we have become 21 The VolunteerMatch Team the preferred Internet recruiting service for more than 46,000 nonproﬁ ts across the country, the full potential of the sector is still diluted by fragmentation, isolation and the proliferation of one-off solutions.

Board of Directors Advisory Council Members These dynamics will not change overnight, but we are committed to creating new opportunities to invest in systemic change. We hope that this Annual Report will remind you of the profound impact technology can Nick Allen Paul Hurley Seth Barad John Gage Founder and CEO, Donordigital CEO, Alset, Inc. Nonprofi t Management Consultant Chief Scientist, Sun Microsystems, Inc. have on civil society and encourage you to invest in our effort to see that it does. Andrew Blau Steve Glikbarg Craig Jacoby Jay Backstrand Consultant, Global Business Network Investment Advisor Co-Founder, VolunteerMatch Partner, Cooley Godward LLP Vinton Cerf Andy Goodman Warm regards, Rosie K. Mauk Greg Baldwin Vice President and Chief Internet Communications Consultant President, VolunteerMatch Former Director, AmeriCorps Evangelist, Google Corporation for National William R. Hearst III and Community Service Christine Comaford-Lynch Partner, Kleiner Perkins Caufi eld & Byers Deborah Dinkelacker Founder, Mighty Ventures Former President, VolunteerMatch Peter Hero Vincent Stehle Thomas Dunn President, Community Foundation Greg Baldwin Craig Jacoby Program Offi cer, Surdna Foundation John Gomperts Chief Financial Offi cer, Court Appointed Silicon Valley President Chairman, Board of Directors CEO, Experience Corps Special Advocates Association Marc Freedman CEO and Founder, Civic Ventures 1

VM_2006AR_LAYOUT.indd 4-5 5/25/07 11:45:15 AM 8 Social Networking Table of Contents Dear Supporters and Friends,

VM_2006AR_LAYOUT.indd 4-5 5/25/07 11:45:15 AM Social Causes Registered Nonproﬁ t Members

What began eight years ago as a vision to make it easier for good people and good causes to connect has evolved into the leading online volunteer matching network in the nation. Our purpose is to empower those serving the greater good. Every day, VolunteerMatch helps thousands of nonproﬁ ts ﬁ nd the people they need to educate our children, feed our hungry, respond to crisis, protect our environment, expand our horizons and build stronger communities.

In 2006, we were pleased to welcome 7,191 new nonprofi t organizations to our network, an increase of 20% over 2005. We now support over 44,000 nonprofi t members and remain the preferred online recruiting service in the nonprofi t world. Last year, the VolunteerMatch network averaged more than 38,000 active volunteer opportunities a day.

Our nonprofi t member base represents communities across the country, with active organizations located in all 50 states. They also represent a remarkably diverse set of cause areas, with Children & Youth, Education & Literacy, Health & Medicine, Seniors, and Advocacy & Human Rights leading the way. We support organizations big and small. 36% of our nonprofi ts have a budget of more than $500,000, while 34% operate on a budget of less than $100,000. “VolunteerMatch, the largest Web service for both on-site This past year, we launched two new technology tools to help our members become and online volunteers...” stronger organizations and advance their missions. We partnered with Network for Good to allow organizations to receive fi nancial donations from volunteers visiting their VolunteerMatch listings. We also launched Site Syndicate, which leverages new technology to give nonprofi ts an easy way to publish their VolunteerMatch listings on their own website.

2 3

VM_2006AR_LAYOUT.indd 6-7 5/25/07 11:45:17 AM Social Causes Registered Nonproﬁ t Members

2 3

VM_2006AR_LAYOUT.indd 6-7 5/25/07 11:45:17 AM Purpose Social Causes Organizations by Cause Area

To continue to improve the service, we conducted a comprehensive user survey in the summer of 2006 to learn more about our nonprofits and their use of the VolunteerMatch service.

Nonprofit organizations continue to say volunteering is a vital ingredient for success, with 92% sharing the view that volunteers are “very important” to their organization. They stated volunteers help them provide services they other- wise could not, increase the quality of services they provide, and allow them to provide more attention to the people they serve.

Our nonprofit members report that the VolunteerMatch network has become a power- ful recruiting tool. It is helping them recruit volunteers they wouldn’t have found (84%); it is making it easier for them to find the right volunteers (82%); and it has helped them to find the volunteers they need (77%). Our member organizations also gave us high marks on satisfaction, with 86% saying they were satisfied with the overall service that VolunteerMatch provided and 81% saying that they were satisfied with the quality of volunteers that they have recruited through VolunteerMatch.

Over the coming year, we plan to apply our survey findings towards improving our service. We believe in the important work that our nonprofits are doing, and remain inspired to help them advance their missions by helping them find the volunteers they need.

4 5

VM_2006AR_LAYOUT.indd 8-9 5/25/07 11:45:21 AM Purpose Social Causes Organizations by Cause Area

To continue to improve the service, we conducted a comprehensive user survey in the summer of 2006 to learn more about our nonprofits and their use of the VolunteerMatch service.

4 5

VM_2006AR_LAYOUT.indd 8-9 5/25/07 11:45:21 AM Social Action

Across the nation, people from all walks of life are reconnecting with causes they truly most important (19%) things in their life. And fully one-third of volunteers say care about, and they are turning to VolunteerMatch to put this passion into action. they volunteer once a week or more, many at multiple organizations. Even more encouraging, over half of our volunteers said they would be volunteering more in Our service has become the popular point of entry for millions of people looking the future. for local volunteer opportunities as our service offers a wide variety of causes, organizations, locations, and types of roles from which to choose. 61% of our users report that they have successfully volunteered with an organization they found on VolunteerMatch and over three-fourths of those who Despite reports that the national volunteering rate dipped in 2006, VolunteerMatch haven’t expect they will over the next 12 months. has continued to grow. We welcomed 4.7 million visitors to our network and delivered 79 million page views. We also grew our total membership to 902,923 and VolunteerMatch is having a deep impact on the way volunteers are getting involved. generated 441,057 volunteer referrals to participating nonprofit organizations. Choice and information are shaping a new generation of volunteers. 76% of our users say they are more likely to volunteer because of VolunteerMatch and 84% say Not surprisingly, volunteering plays a very important role in the lives of our users. VolunteerMatch makes it easier to fi nd volunteer opportunities they are interested in. Nearly 7 in 10 report that their volunteer work is very important (50%) or one of the Overall, users of the VolunteerMatch network, both young and old, report high levels of satisfaction with their use of the system. 80% of respondents agree that the “Choose an area of service made it easier for them to “fi nd a satisfying volunteer relationship” and 85% interest and a skill, and were either “satisfi ed” or “very satisfi ed” with their “experiences volunteering with VolunteerMatch fi nds a an organization they found on VolunteerMatch.” list of organizations that could use your help.” In the coming year, we plan to extend our service to help more volunteers put their passion into action. As long as there are dedicated people eager to make a difference, VolunteerMatch will remain committed to building a world-class network to help them fi nd what they are looking for.

6 7

VM_2006AR_LAYOUT.indd 10-11 5/25/07 11:45:23 AM Social Action

6 7

VM_2006AR_LAYOUT.indd 10-11 5/25/07 11:45:23 AM Social Networking

After several years of business as usual for the Internet, technology again became very big news in 2006, as the concept of social media and online community helped to redefine the relevance and influence of the Web.

The advent of Web 2.0 helped put technology into a new perspective for many, giving rise to fresh ideas for collaboration, innovation and change. From blogs and MySpace to Flickr and YouTube, social networking websites tap into the collective desire to communicate by sharing information and ideas with anyone, anywhere, anytime.

Since our beginning, the notion of “social networking” has been at the core of everything we do at VolunteerMatch. Today, we continue to thrive in that pursuit. Our MySpace page hosts more than 1,100 individual supporters, thousands of bloggers worldwide are already spreading the positive word about VolunteerMatch, and photos and videos of VolunteerMatch members at Flickr and YouTube help bring our service to the attention of thousands more every day. “VolunteerMatch, a group that links volunteers with local charities, for example, has attracted more than 1,000 people who link to its online proﬁ le since joining MySpace in July.”

8 9

VM_2006AR_LAYOUT.indd 12-13 5/25/07 11:45:26 AM Social Networking

8 9

VM_2006AR_LAYOUT.indd 12-13 5/25/07 11:45:26 AM Nicole McGarvey (Denver, CO) Volunteer - National Multiple Sclerosis Society Natalie Rhymer (Detroit, MI) Cheryl Honey (Bothell, WA) Jasmine Stringer (Minneapolis, MN) “VolunteerMatch is a wonderful link to be able to Volunteer - Goodwill Industries of Founder - Family Support Network General Mills Employee and Volunteer give friends, family, and business associates so Greater Detroit “Thank you VolunteerMatch, and keep up Stringer is a member of the General Mills Volunteer Council helping to they can begin their search for the appropriate “VolunteerMatch just made it really your great work. Your work is changing organize volunteer events. She also serves as a tutor with one of their easy to get involved.” lives and rekindling a spirit of community.” organization that ﬁ ts their skills and passions.” e-mentoring programs organized through ACHIEVE! Minneapolis.

Brittney Hypes (Columbus, OH) Joy Perryman (DeKalb, IL) Volunteer - Cystic Fibrosis Foundation A Network for Social Change Volunteer - Media Volunteer “Volunteering has made me feel better about “It’s an important cause, and I myself. Knowing that I am helping to make a never would have discovered it Nicole Hancock (San Francisco, CA) difference in my community is wonderful.” without VolunteerMatch!” Volunteer - City of Dreams Nicole is part of a two-year mentoring program run by the San Francisco-based organization, which helps Brenda Barbour (Waltham, MA) children in public housing communities expand their Director of Volunteers - perspective in life through “one-on-one” mentorships. National Multiple Sclerosis Society, Central New England Chapter Challenged with ﬁ lling 2,500 volunteer spots each year, Barbour turns to VolunteerMatch for help.

Connie Ly (Philadelphia, PA) Volunteer - MATHCOUNTS “The possibilities are endless for all of our coordinators who start using Amy Shever (Los Gatos, CA) VolunteerMatch.” Volunteer Manager - 2nd Chance 4 Pets “VolunteerMatch has been an Joe Jurczyk (Bethesda, MD) absolute godsend.” Volunteer Manager - Grassroots.org “By using virtual volunteers from VolunteerMatch, we’re able to recruit more people and provide free services to more nonproﬁ t organizations.”

Babak Nahid (Los Angeles, CA) Community Outreach Manager American Red Cross of Greater Los Angeles Chris O’Brien (Arlington, VA) “There is a genuine effort by VolunteerMatch to Volunteer - Arlington County build an intelligent online recruitment system.” Chapter of the American Red Cross “VolunteerMatch was essential in giving me that ﬁ rst connection.”

Spike Taylor (Cordes Lakes, AZ) Sarah Knippel (Nashville, TN) Volunteer - icouldbe.org Volunteer Coordinator - Better Tomorrows “VolunteerMatch showed me all of the volunteer Katie Lee (Houston, TX) “I didn’t know where to fi nd volunteers when I fi rst came jobs in my area. It was the only way that I Volunteer - Hope4KidZ, Inc. here, but my postings produce energetic and committed Patsy Wilcher (Swainsboro, GA) could fi nd out what was available to me. It’s a “Foster children are one of the most people who are really interested in my organization’s cause.” Volunteer - The Virginia Home volunteer’s tool - the best there is.” vulnerable groups in society. It’s gratifying “I have always wanted to make a to know our work can potentially help a difference in the world. Volunteering child reclaim his or her rights, strength has helped me fulfi ll that purpose.” and life.” = VolunteerMatch Members as of 12/31/06 10 11

VM_2006AR_LAYOUT.indd 14-15 5/25/07 11:45:28 AM Social Responsibility

VolunteerMatch is not just a website; it is a network of relationships. Our Volunteer- Match Solutions team is committed to extending our mission by providing service and support to a growing base of partners committed to their own volunteering initiatives.

In 2006, VolunteerMatch expanded and improved its suite of tools and services, and added 25 new network partners. We are proud to be working with leaders like:

• The VolunteerMatch Employee Volunteer Tool was deployed by Johnson & Johnson as part of a customized online service to encourage their employees to give back.

• The VolunteerMatch Employee Volunteer Tool was introduced at over 35 LexisNexis corporate locations across the United States, supporting the company’s paid time-off policy for employees to volunteer two days each year. In 2006, LexisNexis employees volunteered more than 32,000 hours “Many ﬁ rms are making in their communities. it easier for employees to offer their time. If your • Over 12 percent of US employees participate in the Firm’s two ofﬁ ce doesn’t sponsor volunteerism programs, What a Difference a Day Makes Program and such a program, visit: Global Vounteer Month. Through these two programs, employees logged www.volunteermatch.org...” nearly 200,000 hours of community service in 2006 via Volunteer- Match tools.

Corporate social responsibility is here to stay, and VolunteerMatch is committed to providing its partners with the tools and services needed to keep pace with the changing social expectations of employees, corporations and stakeholders.

12 13

VM_2006AR_LAYOUT.indd 16-17 5/25/07 11:45:35 AM Social Responsibility

In 2006, VolunteerMatch expanded and improved its suite of tools and services, and added 25 new network partners. We are proud to be working with leaders like:

• The VolunteerMatch Employee Volunteer Tool was deployed by Johnson & Johnson as part of a customized online service to encourage their employees to give back.

12 13

VM_2006AR_LAYOUT.indd 16-17 5/25/07 11:45:35 AM Social Responsibility Cause Marketing

Corporations are not the only ones reacting to new expectations. The nonprofit Eight in ten Americans state that Corporate America can earn their trust – and their landscape is also changing, and VolunteerMatch’s new Preferred Partnership business – by supporting social causes.1 Program is aimed at helping national organizations more effectively manage their institutional capacity to attract and engage volunteer support. As our partners have shown, doing the right thing can be very good for business.

In 2006, VolunteerMatch launched Preferred Partnerships with some of America’s • CMT (Country Music Television) partnered with VolunteerMatch most recognized institutions. to launch their One Country initiative to engage one million viewers in volunteering. • The American Red Cross is now better prepared to help communities respond to disasters with an expanded and diversified • Recreational Equipment Inc. (REI), the outdoor retail cooperative pool of volunteers. VolunteerMatch referred close to 19,000 potential partnered with VolunteerMatch to encourage its 3.1 million active new volunteers to the Red Cross. members to get out and “get dirty” with an environmental nonprofit in their community. • Habitat for Humanity Operation Home Delivery found new support for “Thanks to a new partner- its Gulf Coast recovery and rebuilding efforts by posting a national • Seventeen.com is supporting young adult civic engagement by ship between Recreational listing on the VolunteerMatch network. encouraging teens to volunteer with its Volunteer Finder, powered Equipment, Inc. (REI) and by VolunteerMatch. VolunteerMatch, outdoor • National Multiple Sclerosis Society has leveraged the VolunteerMatch enthusiasts now are just a network to simplify and support the volunteer recruitment efforts of its Cause marketing aligns business and community by strengthening brands, mouse click away from giv- local chapters across the nation. empowering customers and building communities. ing something back to the environment that gives them Taken together, these partnership programs are vital to our success and a so much.” reflection of our commitment to relationship building. In the year ahead, we will continue our investment in the people and technology required to extend and diversify our network of partnerships.

1 Cone Corporate Citizen Study, 2004. 14 15

VM_2006AR_LAYOUT.indd 18-19 5/25/07 11:45:40 AM Social Responsibility Cause Marketing

1 Cone Corporate Citizen Study, 2004. 14 15

VM_2006AR_LAYOUT.indd 18-19 5/25/07 11:45:40 AM Social Capital Investing in Social Value

Over the last six years, VolunteerMatch has continued to measure its progress and social impact by calculating a “Social Return on Investment” (SROI). This formula divides our yearly estimate of social value by our annual investment in operations.

In 2006, working with Peter D. Hart Research, Inc., we updated the user data on which our social value calculations are based. We were pleased to find that both volunteers and nonprofits are continuing to make good use of VolunteerMatch as a resource to find satisfying volunteer relationships. In fact, the numbers are improving. The percentage of users reporting that they had successfully volunteered with an organization they found on VolunteerMatch increased from 49% in 2003 to 61% in 2006. And 78% of those who had not yet volunteered expected to within the next 12 months.

The average volunteer is contributing 161 hours a year and on average spending more than half of this time serving an organization they found on VolunteerMatch. These encouraging numbers, coupled with our growing community of both volunteer and nonprofit members, pushed our annual estimated social value up to $294,514,084.*

This growth, coupled with a lean operation, reduced the average cost per user in 2006 to a new low of $3.48. Overall, VolunteerMatch was able to leverage each dollar it invested in its 2006 activities into $94 in social value.

* SUM ((Unique Volunteers/Qtr)1 (Avg. VM Hrs/Qtr)2 ) ($/Hr)3 = SROI (16.3MM Hrs) ($18.04/hr) = $294,514,084 = $94 to $1 (Annual Expenses)4 ($3.1MM) $3,139,326

1) VolunteerMatch Data. (Avg. Unique Volunteers/Qtr = 169,390) 3) Independent Sector, 2005. (Value of Volunteer Time = $18.04/Hr) 2) Peter D. Hart Research Associates, 2006. (Avg. VM Hrs/Qtr = 24.1) 4) 2006 Audited Financials, Burr, Pilger & Mayer. 16 17

VM_2006AR_LAYOUT.indd 20-21 5/25/07 11:45:42 AM Social Capital Investing in Social Value

* SUM ((Unique Volunteers/Qtr)1 (Avg. VM Hrs/Qtr)2 ) ($/Hr)3 = SROI (16.3MM Hrs) ($18.04/hr) = $294,514,084 = $94 to $1 (Annual Expenses)4 ($3.1MM) $3,139,326

VM_2006AR_LAYOUT.indd 20-21 5/25/07 11:45:42 AM Sources of Support Financial Statement

Our 2006 earned revenue grew by 27% to $1,523,646 on the strength of new IMPACT ONLINE, INC. leadership, an enhanced and expanded suite of products and services, and dba VolunteerMatch additional revenue from dozens of new partnerships. STATEMENT OF ACTIVITIES For the year ended December 31, 2006

Overall revenue was up 12% to $2,520,583 while total net assets were released as SUPPORT AND REVENUES: planned to cover expenses and ended the year at $1,884,737. Corporate program revenue $1,400,084 In-kind revenue and support 332,554 Our 2006 budget covered 57% of our total expenses with operating revenue, License fees 44,250 excluding major grants. Due to the success of our earned revenue streams and Donations 109,423 unexpected cost savings, we ended the year for the first time in our history covering Nonprofit premium services 79,312 more than half of our annual budget with ongoing operational revenue. Grants 419,505 Investment income 120,620 Advertising and other 14,836 Total support and revenues 2,520,583

EXPENSES: Program services 2,580,676 Supporting services: Development and philanthropy 300,682 Management and general 257,968 Total supporting services 563,169 Total expenses 3,139,326

Change in net assets (618,741) Net assets, beginning of year 2,503,478 Net assets, end of year 1,884,737 18 19

VM_2006AR_LAYOUT.indd 22-23 5/25/07 11:45:43 AM Sources of Support Financial Statement

EXPENSES: Program services 2,580,676 Supporting services: Development and philanthropy 300,682 Management and general 257,968 Total supporting services 563,169 Total expenses 3,139,326

Change in net assets (618,741) Net assets, beginning of year 2,503,478 Net assets, end of year 1,884,737 18 19

VM_2006AR_LAYOUT.indd 22-23 5/25/07 11:45:43 AM Thank You VolunteerMatch Team

VolunteerMatch is grateful to the following foundations and individuals without whose support VolunteerMatch would not be possible. We thank the following major supporters, past and present:

Past and Present Foundation Funders Jake Ryan Michael Grimes The Atlantic Philanthropies Bonnie Williams Nicholas Guccione Carnegie Corporation of New York Austin and Lauren Williams Tracy Hall Ford Foundation Bruce Hart William & Charlene Glikbarg Foundation $250 -$499.99 Dominique Herard William Randolph Hearst Foundation William Badgett Wendy Hiller The James Irvine Foundation Gail & Dennis Baldwin Alex Holderness W.K. Kellogg Foundation BrandWorks Partners LLC Holly Holm John S. & James L. Knight Foundation Diane Hodes Elizabeth James Metlife Foundation Derek Izuel Anita Imondi The Omidyar Network Jayshree Pancholi Arthur Joyner The Peninsula Community Foundation Philip Rafton Mariann Kessenich The David & Lucile Packard Foundation Janet Zanville Lisa Kirschman Surdna Foundation Judy Korstad Yale School of Management, $100-$249.99 Cynthia Koulax The Goldman Sachs Foundation Denise Bankston Lisa Liguori Rebecca Bates Richard Little In-Kind Donors Randall Baumann Michael Liu Cooley Godward LLP Aaron Bawcom Selene McBee Salesforce.com Holly Bellan Kay Menzel Google Doris Boitnott Joyce Mirowski Barry & Joan Boothe Arnaud Paccard VolunteerMatch 2006 Donors Mary Burke Jimmy Perez $1,000 and above Lisa Call Joan Peters Dilworth Martin Babinec Sean Carley Steven Eric Peterson Caldwell-Fisher Contribution Mark Cartwright Andrew Jensen Deborah Dinkelacker Melody Chou Sandra Pulido Rosas Stephen Dow Lloyd Churchill Jason Rauchett The Foundation of the Greater Sheila Clinton-Reed Ron Rosen Miami Jewish Federation Dorothy Cronin Vimi Sandhu William R. Hearst III Mark Darrell Donna Slice Craig Jacoby James De Meules Patrick Thompson Jenny Lefcourt Robert Delapeyrouse John Vanderslice Andrew Smiles Yilun Ding Richard Wall Doris Drewry Lorraine Wallace $500-$999.99 Kristin Cunningham Justen Wattenbarger Kathryn & Gregory Baldwin Richard Espenscheid Terry Whaples Edward Nowak Chris Franklin Jacob Willingham Greg Price Joan Gosliner 20 21

VM_2006AR_LAYOUT.indd 24-25 5/25/07 11:45:45 AM Thank You VolunteerMatch Team

VolunteerMatch is grateful to the following foundations and individuals without whose support VolunteerMatch would not be possible. We thank the following major supporters, past and present:

VM_2006AR_LAYOUT.indd 24-25 5/25/07 11:45:45 AM VolunteerMatch | 717 California Street, 2nd Floor | San Francisco, CA 94108 | 415-241-6868 | volunteermatch.org

VM_2006AR_LAYOUT.indd 2-3 5/25/07 11:45:07 AM