The TV Player Report A beta report into online TV viewing

Week ending 26th February 2017

Table of contents

Page

3 Introduction

4 Frequently asked questions

5 Aggregate on-demand and live viewing by TV player

6 Aggregate on-demand and live viewing by broadcaster group

7 Live streaming channels

9 Top 50 on-demand programmes – last week

10 Top 50 live programmes – last week

11 Top 50 on-demand programmes – last 4 weeks

12 Top 10 on-demand programmes by TV player – last week and 4 weeks

16 Top 10 live programmes by TV player – last week

19 Top 50 on-demand programmes by operating system – last week

22 Top 50 live programmes by operating system – last week

25 Top 50 on-demand programmes by operating system – last 4 weeks

28 Reference section

Introduction

In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

BARB’s TV Player Report - Page 3

Frequently asked questions

Click on any of the questions below to get an explanation.

What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?

BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 26th February 2017

Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,196,777,422 167,521,529 544,528,653 484,727,240 All TV players Live streaming 345,604,781 42,199,542 145,068,508 158,336,731 On-demand 851,172,641 125,321,987 399,460,145 326,390,509 All 4 Live streaming 16,806,510 1,347,454 6,319,869 9,139,187 On-demand 119,497,399 11,141,971 55,169,719 53,185,709 BBC iPlayer Live streaming 138,072,468 11,302,736 42,407,662 84,362,070 (incl iPlayer Kids) On-demand 523,266,563 81,806,328 226,363,673 215,096,562 ITV Hub Live streaming 61,415,894 9,214,810 24,684,500 27,516,584 and STV Player On-demand 96,946,830 17,778,440 41,616,128 37,552,262 My5 On-demand 5,910,647 - 5,910,647 -

S4C Live Streaming 92,230 - - 92,230 Sky Go* Live Streaming 129,217,679 20,334,542 71,656,477 37,226,660 On-demand 100,347,347 13,530,982 67,713,579 19,102,786

UKTV Play On-demand 5,203,855 1,064,266 2,686,399 1,453,190

* The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 26th February 2017

LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,196,777,423 851,172,644 345,604,779 227,558,733 78,314,633 100,347,348 129,217,678 523,266,563 138,072,467 BBC 661,734,333 523,754,154 137,980,180 - A, I, W - A, I, W 487,590 - 523,266,563 137,980,180 ITV 183,480,431 104,989,858 78,490,573 96,946,831 A, I, W 61,415,894 A, I, W 8,043,027 17,074,679 - - Channel 4 149,152,397 124,479,296 24,673,101 119,497,399 A, I, W 16,806,509 A, I, W 4,981,897 7,866,592 - - Sky 122,744,831 53,294,097 69,450,735 - A, I, W - A, I, W 53,294,097 69,450,735 - - Viacom 18,007,240 11,648,499 6,358,741 - - 11,648,499 6,358,741 - - UKTV 13,573,139 6,943,805 6,629,334 5,203,855 A, I, W - 1,739,950 6,629,334 - - Fox 12,514,703 7,721,451 4,793,252 - - 7,721,451 4,793,252 - - Channel 5 11,006,271 7,283,461 3,722,810 5,910,647 I - 1,372,814 3,722,810 - - Disney 7,265,563 6,714,106 551,457 - - 6,714,106 551,457 - - Discovery 5,267,176 1,439,956 3,827,221 - - 1,439,956 3,827,221 - - AETN 4,776,819 903,287 3,873,532 - - 903,287 3,873,532 - - NBC Universal 4,234,856 512,571 3,722,285 - - 512,571 3,722,285 - - Turner 1,868,221 1,338,307 529,914 - - 1,338,307 529,914 - - Star India 817,127 - 817,127 - - - 817,127 - - S4C 184,518 - 184,518 - 92,230 W - - - 92,288 Vice UK TV Ltd 112,499 112,499 - - - 112,499 - - - Not Attributable 37,297 37,297 - - - 37,297 - - -

Note: All totals are rounded to the nearest whole minute.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 26th February 2017

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go BBC1 94,607,803 - 94,607,803 - ITV 57,317,101 46,244,918 - 11,072,183 Sky Sports 1 35,943,154 - - 35,943,154 BBC News 24 18,231,108 - 18,231,108 - BBC2 16,043,934 - 16,043,934 - E4 9,710,118 7,174,083 - 2,536,035 Channel 4 9,043,134 5,660,943 - 3,382,191 ITV2 8,112,449 5,201,989 - 2,910,460 Sky Sports 2 7,171,907 - - 7,171,907 Sky Sports News HQ 6,376,707 - - 6,376,707 ITV3 4,444,483 3,660,519 - 783,964 ITVbe 4,042,393 3,506,568 - 535,825 ITV4 3,983,858 2,645,656 - 1,338,202 Sky Sports 4 3,690,505 - - 3,690,505 Comedy Central 3,628,943 - - 3,628,943 FOX 3,567,347 - - 3,567,347 Sky News 3,432,292 - - 3,432,292 Cbeebies 3,250,108 - 3,250,108 - BBC4 3,011,617 - 3,011,617 - Film4 2,601,573 1,730,748 - 870,825 More4 2,357,550 1,280,009 - 1,077,540 Sky 1 2,315,713 - - 2,315,713 Channel 5 2,147,864 - - 2,147,864 CI 2,090,920 - - 2,090,920 Universal 2,014,118 - - 2,014,118 Gold 1,930,250 - - 1,930,250 MTV 1,924,415 - - 1,924,415 Dave 1,641,420 - - 1,641,420 CBBC 1,443,007 - 1,443,007 - Sky Sports 3 1,301,745 - - 1,301,745 TLC 1,197,444 - - 1,197,444 Discovery 1,183,178 - - 1,183,178 Sky Living 1,157,948 - - 1,157,948 E! Entertainment 1,024,464 - - 1,024,464 BBC Parliament 994,415 - 994,415 - Watch 969,319 - - 969,319 4 Seven 960,727 960,727 - - Sky Sports 5 960,269 - - 960,269 History 928,893 - - 928,893 Sky Cinema Action 898,934 - - 898,934 5 USA 854,256 - - 854,256 Star Plus 817,127 - - 817,127 National Geographic 811,707 - - 811,707 Sky Atlantic 754,020 - - 754,020 Good Food 730,474 - - 730,474 5* 720,690 - - 720,690 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 26th February 2017

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go Lifetime 691,889 - - 691,889 Syfy 683,703 - - 683,703 Alibi 657,555 - - 657,555 Sky Cinema Crime 623,759 - - 623,759 Sky Cinema Showcase 618,225 - - 618,225 Sky Cinema Greats 576,656 - - 576,656 Sky Cinema Comedy 552,167 - - 552,167 Discovery Turbo 547,507 - - 547,507 Sky Sports Mix 468,886 - - 468,886 Sky Cinema Disney 432,710 - - 432,710 Home 428,085 - - 428,085 Sky Cinema Sci-Fi/Horror 414,966 - - 414,966 National Geographic Wild 414,198 - - 414,198 Nick Jr. 393,243 - - 393,243 Animal Planet 391,404 - - 391,404 ITV Encore 383,524 - - 383,524 Eurosport UK 373,088 - - 373,088 Sky Cinema Drama & Romance 369,784 - - 369,784 Sky Cinema Family 323,429 - - 323,429 Sky Cinema Select 297,587 - - 297,587 Disney Channel 289,399 - - 289,399 Sky Cinema Premier 286,675 - - 286,675 Eden 272,231 - - 272,231 Nickelodeon 268,789 - - 268,789 Disney Junior 262,058 - - 262,058 Cartoon Network 259,271 - - 259,271 CITV 206,763 156,243 - 50,520 Sky Arts 1 196,434 - - 196,434 Sky Sports Formula 1 194,897 - - 194,897 S4C 184,518 92,230 92,288 - Boomerang 181,814 - - 181,814 Viceland 161,830 - - 161,830 Nicktoons 143,350 - - 143,350 Quest 134,599 - - 134,599 Cartoonito 88,828 - - 88,828 Real Lives 88,276 - - 88,276 BBC Webcast 50,746 - 50,746 -

This is a continuation of the report on page 7.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 8 Top 50 on-demand programmes Week ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5446 BBC A, I, W 333,407 31 The Real Marigold Hotel S2E2 BBC A, I, W 75,002 2 Eastenders S1E5447 BBC A, I, W 290,441 32 Celebs Go Dating S2E10 ALL 4 A, I, W 73,551 3 Eastenders S1E5448 BBC A, I, W 280,571 33 Special Forces - Ultimate Hell Week S2E4 BBC A, I, W 72,923 4 Ss-GB S1E1 BBC A, I, W 200,961 34 Lost & Found Music Studios S1E21 BBC A, I, W 70,851 5 Taboo S1E7 BBC A, I, W 176,267 35 Fa Cup Catch-Up 2016/17 Fifth Round BBC A, I, W 70,295 6 Taboo S1E8 BBC A, I, W 175,567 36 Oj: Made In America Part 1 BBC A, I, W 69,434 7 Call The Midwife S6E5 BBC A, I, W 157,257 37 This Country S1E3 BBC A, I, W 69,425 8 The Dumping Ground S5E7 BBC A, I, W 140,434 38 Not Going Out S8E5 BBC A, I, W 69,373 9 Death In Paradise S6E8 BBC A, I, W 126,070 39 Inside No. 9 S3E2 BBC A, I, W 65,615 10 The Graham Norton Show S20E19 BBC A, I, W 122,171 40 Ibiza Weekender (Series 3) Episode 0003 ITV A, I, W 65,369 11 Millie Inbetween S3E12 BBC A, I, W 120,525 41 Emmerdale (Series 46) 2017 Episode 7754 ITV A, I, W 63,543 12 Not Going Out S8E6 BBC A, I, W 115,846 42 4 O'clock Club Romance And Raucous Behaviour BBC A, I, W 63,303 13 Coronation Street (Series 58) 2017 Episode 9106 ITV A, I, W 112,046 43 Celebs Go Dating S2E5 ALL 4 A, I, W 63,295 14 Coronation Street (Series 58) 2017 Episode 9107 ITV A, I, W 108,946 44 Emmerdale (Series 46) 2017 Episode 7753 ITV A, I, W 62,803 15 Celebs Go Dating S2E6 ALL 4 A, I, W 107,323 45 Peter Kay's Car Share: Episode 2 BBC A, I, W 62,157 16 Casualty S31E24 BBC A, I, W 103,632 46 City Boy Fight Club BBC A, I, W 58,360 17 Celebs Go Dating S2E7 ALL 4 A, I, W 98,637 47 The Good Karma Hospital S1 : Episode 0003 ITV A, I, W 55,962 18 Coronation Street (Series 58) 2017 Episode 9109 ITV A, I, W 96,922 48 The Halcyon S1 : Episode 0008 ITV A, I, W 55,661 19 Eastenders S1E5445 BBC A, I, W 94,594 49 Hollyoaks S26E36 ALL 4 A, I, W 55,255 20 Coronation Street (Series 58) 2017 Episode 9105 ITV A, I, W 93,614 50 Taboo S1E6 BBC A, I, W 54,914 21 Dragons' Den S14E15 BBC A, I, W 90,766 22 Celebs Go Dating S2E8 ALL 4 A, I, W 90,606 23 Peter Kay's Car Share: Episode 1 BBC A, I, W 89,299 24 Coronation Street (Series 58) 2017 Episode 9108 ITV A, I, W 87,327 25 Holby City S19E20 BBC A, I, W 82,372 26 The Drug Trial: Emergency At The Hospital S1E1 BBC A, I, W 80,045 27 The Worst Witch S1E8 BBC A, I, W 79,747 28 Roots S1E3 BBC A, I, W 79,157 29 Celebs Go Dating S2E9 ALL 4 A, I, W 79,044 30 The Moorside S1E2 BBC A, I, W 78,080

Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 9 Top 50 live programmes Week ending 26th February 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 Fa Cup Match Of The Day Live 2017-02-20 19:29:00 BBC1/BBC 89,044 28 Match Of The Day 2017-02-26 07:40:16 BBC1/BBC 18,691 Live Efl Cup: Man Utd V Southampton 2017-02-26 Sky Sports 29 The Graham Norton Show 2017-02-24 22:38:18 BBC1/BBC 17,707 2 86,573 15:45:21 1/Sky 30 BBC News 2017-02-26 22:00:00 BBC1/BBC 17,499 3 Rugby: 6 Nations Live 2017 2017-02-26 14:01:40 ITV/ITV 50,867 31 Coronation Street 2017-02-20 20:30:14 ITV/ITV 16,665 4 Match Of The Day 2017-02-25 22:32:26 BBC1/BBC 48,353 Ant & Dec's Saturday Night Takeaway 2017-02-25 32 ITV/ITV 16,190 Six Nations Rugby: Scotland V Wales 2017-02-25 19:01:00 5 BBC1/BBC 39,899 14:00:05 33 Coronation Street 2017-02-20 19:31:51 ITV/ITV 16,056 6 The Brit Awards 2017-02-22 19:32:43 ITV/ITV 36,780 34 The Voice UK 2017-02-25 20:31:16 ITV/ITV 15,808 7 Rugby: 6 Nations Live 2017 2017-02-25 16:13:40 ITV/ITV 33,939 Sky Sports 35 Live Efl: Newcastle V Aston Villa 2017-02-20 19:30:00 15,471 8 Weather 2017-02-25 22:29:01 BBC1/BBC 32,268 1/Sky 9 Call The Midwife 2017-02-26 19:59:45 BBC1/BBC 30,116 36 BBC London News 2017-02-26 22:22:26 BBC1/BBC 15,422 10 Taboo (Drama) 2017-02-25 21:16:40 BBC1/BBC 29,393 37 BBC London News 2017-02-20 22:31:34 BBC1/BBC 14,887 11 BBC News 2017-02-21 19:58:13 BBC1/BBC 28,725 38 Weather 2017-02-26 22:27:26 BBC1/BBC 14,407 Sky Sports 39 Ex On The Beach 2017-02-21 22:00:05 MTV/Sky 14,154 12 Live Pl: Spurs v Stoke 2017-02-26 13:00:22 28,494 1/Sky 40 Ten O'clock News 2017-02-22 22:00:00 BBC1/BBC 14,003 13 Eastenders 2017-02-21 19:29:09 BBC1/BBC 27,838 41 Final Score 2017-02-25 16:30:19 BBC1/BBC 13,491 14 Eastenders 2017-02-23 19:29:09 BBC1/BBC 26,068 42 Room 101 2017-02-24 20:31:22 BBC1/BBC 13,049 15 BBC News 2017-02-25 22:15:00 BBC1/BBC 26,055 43 Ten O'clock News 2017-02-21 22:00:00 BBC1/BBC 12,997 16 Eastenders 2017-02-24 20:00:31 BBC1/BBC 25,020 44 The Real Marigold Hotel 2017-02-22 21:00:41 BBC1/BBC 12,990 17 Question Time 2017-02-23 22:46:54 BBC1/BBC 24,557 45 Diy Sos: The Big Build 2017-02-21 21:00:49 BBC1/BBC 12,962 18 Ss-GB 2017-02-26 21:00:33 BBC1/BBC 23,739 46 Let It Shine 2017-02-25 18:44:10 BBC1/BBC 12,733 19 Ten O'clock News 2017-02-20 22:00:03 BBC1/BBC 22,855 47 Weather 2017-02-20 22:42:59 BBC1/BBC 12,647 20 Ten O'clock News 2017-02-23 22:00:00 BBC1/BBC 21,074 48 Breakfast 2017-02-23 06:00:00 BBC1/BBC 12,494 21 Death In Paradise 2017-02-23 20:59:48 BBC1/BBC 20,933 49 Weather 2017-02-24 22:34:10 BBC1/BBC 12,399 22 This Country 2017-02-25 23:48:18 BBC1/BBC 20,442 50 Breakfast 2017-02-24 06:00:00 BBC1/BBC 12,314 23 The Andrew Marr Show 2017-02-26 09:00:00 BBC1/BBC 20,071 24 Weather 2017-02-23 22:43:09 BBC1/BBC 19,903 25 Holby City 2017-02-21 20:01:05 BBC1/BBC 19,139 26 Casualty 2017-02-25 20:25:42 BBC1/BBC 18,859 27 BBC London News 2017-02-23 22:32:08 BBC1/BBC 18,801

Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player

BARB’s TV Player Report Page 10 Top 50 on-demand programmes 4 weeks ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Moorside S1E1 BBC A, I, W 615,518 31 Call The Midwife - Series 6 - Episode 2 BBC A, I, W 224,390 2 The Moorside S1E2 BBC A, I, W 513,406 32 The Dumping Ground S5E4 BBC A, I, W 223,709 3 Apple Tree Yard S1E2 BBC A, I, W 469,940 33 Call The Midwife S6E4 BBC A, I, W 218,848 4 Apple Tree Yard S1E4 BBC A, I, W 434,773 34 Death In Paradise S6E6 BBC A, I, W 217,010 5 Apple Tree Yard S1E3 BBC A, I, W 418,220 35 Ss-GB S1E1 BBC A, I, W 210,991 6 Taboo S1E5 BBC A, I, W 417,425 36 Not Going Out S8E4 BBC A, I, W 209,919 7 Taboo S1E6 BBC A, I, W 377,349 37 Roots S1E1 BBC A, I, W 208,773 8 Eastenders S1E5440 BBC A, I, W 375,633 38 Beauty Queen And Single S1E1 BBC A, I, W 207,786 9 Eastenders S1E5435 BBC A, I, W 369,440 39 The Dumping Ground S5E5 BBC A, I, W 204,008 10 Eastenders S1E5434 BBC A, I, W 361,895 40 Call The Midwife S6E5 BBC A, I, W 195,255 11 Eastenders S1E5445 BBC A, I, W 361,632 41 Death In Paradise S6E7 BBC A, I, W 187,488 12 Eastenders S1E5437 BBC A, I, W 356,254 42 The Dumping Ground S5E6 BBC A, I, W 184,655 13 Eastenders S1E5439 BBC A, I, W 354,933 43 Taboo S1E8 BBC A, I, W 175,567 14 Eastenders S1E5442 BBC A, I, W 346,756 44 Not Going Out S8E5 BBC A, I, W 173,455 15 Eastenders S1E5433 BBC A, I, W 341,255 45 The Graham Norton Show S20E17 BBC A, I, W 171,806 16 Taboo S1E7 BBC A, I, W 333,611 46 Casualty S31E21 BBC A, I, W 165,921 17 Eastenders S1E5446 BBC A, I, W 333,407 47 Casualty S31E22 BBC A, I, W 163,284 18 Eastenders S1E5438 BBC A, I, W 329,342 48 Episode 3 - Taboo BBC A, I, W 157,779 19 Eastenders S1E5441 BBC A, I, W 328,392 49 The Graham Norton Show S20E18 BBC A, I, W 156,862 20 Eastenders S1E5436 BBC A, I, W 325,621 50 Uncle S3 ...Is This Just Fantasy? BBC A, I, W 155,822 21 Eastenders S1E5443 BBC A, I, W 319,691 22 Apple Tree Yard S1E1 BBC A, I, W 302,160 23 Taboo S1E4 BBC A, I, W 298,234 24 Eastenders S1E5447 BBC A, I, W 290,441 25 Eastenders S1E5448 BBC A, I, W 280,571 26 Silent Witness S5E1 BBC A, I, W 270,859 27 Silent Witness S5E2 BBC A, I, W 247,947 28 Death In Paradise S6E5 BBC A, I, W 247,224 29 Not Going Out S8E3 BBC A, I, W 230,623 30 Call The Midwife S6E3 BBC A, I, W 229,985 Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player

Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 11 Top 10 on-demand programmes by TV player Week and 4 weeks ending 26th February 2017 All 4 Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programm Streams e Streams 1 Celebs Go Dating S2E6 107,323 Celebs Go Dating S2E1 150,472 2 Celebs Go Dating S2E7 98,637 Celebs Go Dating S2E2 144,950 3 Celebs Go Dating S2E8 90,606 Celebs Go Dating S2E3 136,697 4 Celebs Go Dating S2E9 79,044 Celebs Go Dating S2E5 132,057 5 Celebs Go Dating S2E10 73,551 Celebs Go Dating S2E4 129,795 6 Celebs Go Dating S2E5 63,295 Celebs Go Dating S2E6 107,323 7 Hollyoaks S26E36 55,255 Celebs Go Dating S2E7 98,637 8 Celebs Go Dating S2E4 52,403 First Dates Hotel S1E6 95,171 9 Hollyoaks S26E37 51,562 First Dates Hotel S1E5 93,814 10 Hollyoaks S26E38 50,009 Celebs Go Dating S2E8 90,606

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programm Streams e Streams 1 Eastenders S1E5446 333,407 The Moorside S1E1 615,518 2 Eastenders S1E5447 290,441 The Moorside S1E2 513,406 3 Eastenders S1E5448 280,571 Apple Tree Yard S1E2 469,940 4 Ss-GB S1E1 200,961 Apple Tree Yard S1E4 434,773 5 Taboo S1E7 176,267 Apple Tree Yard S1E3 418,220 6 Taboo S1E8 175,567 Taboo S1E5 417,425 7 Call The Midwife S6E5 157,257 Taboo S1E6 377,349 8 The Dumping Ground S5E7 140,434 Eastenders S1E5440 375,633 9 Death In Paradise S6E8 126,070 Eastenders S1E5435 369,440 10 The Graham Norton Show S20E19 122,171 Eastenders S1E5434 361,895

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 12 Top 10 on-demand programmes by TV player Week and 4 weeks ending 26th February 2017 ITV Hub Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Coronation Street (Series 58) 2017 Episode 9106 112,046 Unforgotten (Series 2) Episode 0005 133,319 2 Coronation Street (Series 58) 2017 Episode 9107 108,946 Unforgotten (Series 2) Episode 0006 118,342 3 Coronation Street (Series 58) 2017 Episode 9109 96,922 Coronation Street (Series 58) 2017 Episode 9093 115,543 4 Coronation Street (Series 58) 2017 Episode 9105 93,614 Coronation Street (Series 58) 2017 Episode 9098 112,727 5 Coronation Street (Series 58) 2017 Episode 9108 87,327 Coronation Street (Series 58) 2017 Episode 9104 112,322 6 Ibiza Weekender (Series 3) Episode 0003 65,369 Coronation Street (Series 58) 2017 Episode 9106 112,047 7 Emmerdale (Series 46) 2017 Episode 7754 63,543 The Good Karma Hospital S1 : Episode 0001 110,769 8 Emmerdale (Series 46) 2017 Episode 7753 62,803 Coronation Street (Series 58) 2017 Episode 9107 108,946 9 The Good Karma Hospital S1 : Episode 0003 55,962 Coronation Street (Series 58) 2017 Episode 9091 105,938 10 The Halcyon S1 : Episode 0008 55,661 Coronation Street (Series 58) 2017 Episode 9096 105,731

My5 Platforms included: iOS app

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Neighbours Episode 7542 7,903 Celebrity Big Brother Episode 31 29,239 2 Neighbours Episode 7541 7,902 Celebrity Big Brother Episode 32 26,625 3 Neighbours Episode 7543 7,702 Celebrity Big Brother Episode 34 24,182 4 Neighbours Episode 7544 7,125 Celebrity Big Brother Episode 33 23,403 5 Home And Away Episode 6566 6,509 Celebrity Big Brother Episode 35 22,089 6 Home And Away Episode 6567 6,315 Celebrity Big Brother Episode 36 12,953 7 Home And Away Episode 6568 6,243 Celebrity Big Brother Episode 30 10,668 8 Neighbours Episode 7545 5,912 The Accused The Accused S1E1 10,384 9 Home And Away Episode 6569 5,735 Neighbours Episode 7529 9,198 10 Home And Away Episode 6570 5,216 Neighbours Episode 7528 9,078

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 13 Top 10 on-demand programmes by TV player Week and 4 weeks ending 26th February 2017 Sky Go Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Ex On The Beach S6E6 (Viacom) 50,962 Ex On The Beach S6E3 (Viacom) 64,900 2 The Walking Dead S7E10 (Fox) 31,801 Ex On The Beach S6E4 (Viacom) 62,334 3 Billions S2E1 (Sky) 22,343 Ex On The Beach S6E5 (Viacom) 61,317 4 Film: Bad Neighbours 2 (Sky) 13,786 Ex On The Beach S6E6 (Viacom) 50,962 5 Film: Teenage Mutant Ninja Turtles:... (Sky) 11,379 The Walking Dead S7E9 (Fox) 36,488 6 Grey's Anatomy S13E11 (Sky) 10,290 Film: Bad Neighbours 2 (Sky) 32,333 7 Ex On The Beach S6E5 (Viacom) 8,826 The Walking Dead S7E10 (Fox) 31,801 8 Stan Lee's Lucky Man S2E1 (Sky) 8,008 Film: The Angry Birds Movie (Sky) 26,159 9 Scandal S6E4 (Sky) 8,007 The Affair S3E10 (Sky) 23,431 10 Room On The Broom S1E1 (Sky) 6,940 Billions S2E1 (Sky) 22,343

STV Player Platforms included: Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Coronation Street (Series 58) 2017 Episode 9107 2,156 Unforgotten (Series 2) Episode 0005 3,214 2 Coronation Street (Series 58) 2017 Episode 9106 2,135 Unforgotten (Series 2) Episode 0006 2,963 3 Coronation Street (Series 58) 2017 Episode 9105 1,831 Programme Name Not Available 2,924 4 Coronation Street (Series 58) 2017 Episode 9107 1,817 Coronation Street (Series 58) 2017 Episode 9093 2,367 5 Coronation Street (Series 58) 2017 Episode 9109 1,791 Coronation Street (Series 58) 2017 Episode 9095 2,300 6 Coronation Street (Series 58) 2017 Episode 9106 1,747 Coronation Street (Series 58) 2017 Episode 9096 2,283 7 Coronation Street (Series 58) 2017 Episode 9108 1,746 Coronation Street (Series 58) 2017 Episode 9091 2,279 8 Coronation Street (Series 58) 2017 Episode 9109 1,556 Coronation Street (Series 58) 2017 Episode 9098 2,278 9 Emmerdale (Series 46) 2017 Episode 7754 1,342 Coronation Street (Series 58) 2017 Episode 9104 2,268 10 Coronation Street (Series 58) 2017 Episode 9108 1,330 Coronation Street (Series 58) 2017 Episode 9092 2,251

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 14 Top 10 on-demand programmes by TV player Week and 4 weeks ending 26th February 2017 UKTV Play Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Suits S6E14 4,864 Suits S6E14 4,997 2 Alan Davies: As Yet Untitled S5E1 1,748 Suits S6E13 4,963 3 The Bill S23E65 1,588 Suits S6E11 4,936 4 The Bill S23E63 1,529 Suits S6E12 4,928 5 The Bill S23E64 1,506 Taskmaster S3E5 2,579 6 The Bill S23E66 1,454 Taskmaster S3E1 2,349 7 The Bill S23E67 1,445 Taskmaster S3E2 2,348 8 Brokenwood Mysteries S1E1 1,411 Alan Davies: As Yet Untitled S5E1 2,342 9 Silent Witness S14E4 703 Taskmaster S3E3 2,268 10 Ghost Adventures S12E6 681 Taskmaster S3E4 2,178

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 15 Top 10 live programmes by TV player Week ending 26th February 2017 All 4 Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Celebs Go Dating 2017-02-23 22:01:05 E4/ALL 4 10,171 2 Celebs Go Dating 2017-02-20 22:03:47 E4/ALL 4 9,950 3 Celebs Go Dating 2017-02-21 22:02:57 E4/ALL 4 9,878 4 Celebs Go Dating 2017-02-22 22:00:36 E4/ALL 4 9,328 5 Celebs Go Dating 2017-02-24 22:00:58 E4/ALL 4 7,174 6 Homeland 2017-02-26 21:02:34 Channel 4/ALL 4 4,438 7 Hollyoaks 2017-02-20 18:59:21 E4/ALL 4 4,414 8 Hollyoaks 2017-02-21 18:59:12 E4/ALL 4 4,183 9 Hollyoaks 2017-02-23 18:59:27 E4/ALL 4 4,112 10 Gogglebox 2017-02-24 21:01:20 Channel 4/ALL 4 3,950

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Fa Cup Match Of The Day Live 2017-02-20 19:29:00 BBC1/BBC 89,044 2 Match Of The Day 2017-02-25 22:32:26 BBC1/BBC 48,353 3 Six Nations Rugby: Scotland V Wales 2017-02-25 14:00:05 BBC1/BBC 39,899 4 Weather 2017-02-25 22:29:01 BBC1/BBC 32,268 5 Call The Midwife 2017-02-26 19:59:45 BBC1/BBC 30,116 6 Taboo (Drama) 2017-02-25 21:16:40 BBC1/BBC 29,393 7 BBC News 2017-02-21 19:58:13 BBC1/BBC 28,725 8 Eastenders 2017-02-21 19:29:09 BBC1/BBC 27,838 9 Eastenders 2017-02-23 19:29:09 BBC1/BBC 26,068 10 BBC News 2017-02-25 22:15:00 BBC1/BBC 26,055

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 16 Top 10 live programmes by TV player Week ending 26th February 2017 ITV Hub Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Rugby: 6 Nations Live 2017 2017-02-26 14:01:40 ITV/ITV 50,867 2 The Brit Awards 2017-02-22 19:32:43 ITV/ITV 36,780 3 Rugby: 6 Nations Live 2017 2017-02-25 16:13:40 ITV/ITV 33,939 4 Coronation Street 2017-02-20 20:30:14 ITV/ITV 16,665 5 Ant & Dec's Saturday Night Takeaway 2017-02-25 19:01:00 ITV/ITV 16,190 6 Coronation Street 2017-02-20 19:31:51 ITV/ITV 16,056 7 The Voice UK 2017-02-25 20:31:16 ITV/ITV 15,808 8 Coronation Street 2017-02-24 19:32:11 ITV/ITV 11,994 9 The Voice UK 2017-02-26 18:59:15 ITV/ITV 11,688 10 Ibiza Weekender 2017-02-26 21:00:05 ITV2/ITV 11,519

S4C Platforms included: Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Ward Plant 2017-02-21 20:28:39 S4C/S4C 297 2 Pobol Y Cwm 2017-02-21 20:00:17 S4C/S4C 239 3 Rownd A Rownd 2017-02-21 19:31:49 S4C/S4C 216 4 Clwb Rygbi 2017-02-26 12:45:30 S4C/S4C 139 5 Clwb Rygbi Rhyngwladol 2017-02-25 13:40:02 S4C/S4C 82 6 Sgorio 2017-02-25 17:01:58 S4C/S4C 48 7 Newyddion 9 2017-02-21 21:00:00 S4C/S4C 36 8 Rownd A Rownd 2017-02-23 19:31:33 S4C/S4C 31 9 Byw Celwydd 2017-02-26 21:00:57 S4C/S4C 19 10 Pobol Y Cwm 2017-02-23 19:59:45 S4C/S4C 19

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 17 Top 10 live programmes by TV player Week ending 26th February 2017 Sky Go Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Live Efl Cup: Man Utd V Southampton 2017-02-26 15:45:21 Sky Sports 1/Sky 86,573 2 Live Pl: Spurs v Stoke 2017-02-26 13:00:22 Sky Sports 1/Sky 28,494 3 Live Efl: Newcastle V Aston Villa 2017-02-20 19:30:00 Sky Sports 1/Sky 15,471 4 Ex On The Beach 2017-02-21 22:00:05 MTV/Sky 14,154 5 Live Efl: Leeds V Sheffield Wed 2017-02-25 12:00:10 Sky Sports 1/Sky 12,010 6 Gillette Soccer Saturday 2017-02-25 15:00:03 Sky Sports 1/Sky 11,342 7 The Gloves Are Off 2017-02-26 19:14:30 Sky Sports 1/Sky 11,116 8 Live Sf: Villarreal V Real Madrid 2017-02-26 19:44:00 Sky Sports 1/Sky 10,485 9 Live Efl: Wolves V Birmingham 2017-02-24 19:00:00 Sky Sports 1/Sky 8,347 10 The Walking Dead/#New Best Friends 2017-02-20 21:01:08 FOX/Sky 7,952

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 18 Top 50 on-demand programmes (Android players) Week ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5446 BBC 56,235 31 Emmerdale (Series 46) 2017 Episode 7754 ITV 11,551 2 Eastenders S1E5447 BBC 48,755 32 Emmerdale (Series 46) 2017 Episode 7753 ITV 11,538 3 Eastenders S1E5448 BBC 48,018 33 Roots S1E3 BBC 11,500 4 The Dumping Ground S5E7 BBC 25,348 34 The Real Marigold Hotel S2E2 BBC 10,913 5 Millie Inbetween S3E12 BBC 24,662 35 Bing: Voosh! BBC 10,842 6 Ss-GB S1E1 BBC 22,075 36 Dragons' Den S14E15 BBC 10,794 7 Call The Midwife S6E5 BBC 21,503 37 Bing: Choosing BBC 10,541 8 Taboo S1E8 BBC 20,967 38 Not Going Out S8E5 BBC 10,402 9 Taboo S1E7 BBC 20,197 39 The Drug Trial: Emergency At The Hospital S1E1 BBC 10,347 10 Casualty S31E24 BBC 17,796 40 Bing: Knack BBC 10,216 11 Coronation Street (Series 58) 2017 Episode 9106 ITV 17,229 41 Bing: Dark BBC 10,171 12 Coronation Street (Series 58) 2017 Episode 9107 ITV 16,964 42 The Moorside S1E2 BBC 9,816 13 Not Going Out S8E6 BBC 16,948 43 Peter Kay's Car Share: Episode 2 BBC 9,772 14 Death In Paradise S6E8 BBC 16,932 44 Topsy And Tim Series 1 Baby Jack BBC 9,665 15 The Worst Witch S1E8 BBC 16,826 45 Topsy And Tim Series 1 Chicken Pox BBC 9,596 16 Eastenders S1E5445 BBC 15,392 46 School Of Roars S1E13 BBC 9,503 17 Coronation Street (Series 58) 2017 Episode 9109 ITV 14,929 47 Bing: Storytime BBC 9,269 18 Bing: Something For Sula BBC 14,876 48 School Of Roars S1E12 BBC 9,244 19 4 O'clock Club Romance And Raucous Behaviour BBC 14,530 49 Do You Know? S1E10 BBC 9,130 20 Lost & Found Music Studios S1E21 BBC 13,908 50 Hollyoaks S26E36 ALL 4 9,102 21 Coronation Street (Series 58) 2017 Episode 9105 ITV 13,812 22 Bing: Nature Explorer BBC 13,785 23 Holby City S19E20 BBC 13,736 24 Bing: Hearts BBC 13,617 25 Peter Kay's Car Share: Episode 1 BBC 13,608 26 Coronation Street (Series 58) 2017 Episode 9108 ITV 13,554 27 Bing: Dandelion BBC 13,231 28 Topsy And Tim Series 1 Wide Awake BBC 12,824 29 The Graham Norton Show S20E19 BBC 12,552 30 Bing: Dressing Up BBC 11,920

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 19 Top 50 on-demand programmes (iOS players) Week ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5446 BBC 157,098 31 The Drug Trial: Emergency At The Hospital S1E1 BBC 34,416 2 Eastenders S1E5447 BBC 137,166 32 The Moorside S1E2 BBC 33,553 3 Eastenders S1E5448 BBC 135,987 33 4 O'clock Club Romance And Raucous Behaviour BBC 33,518 4 The Dumping Ground S5E7 BBC 80,525 34 Ibiza Weekender (Series 3) Episode 0003 ITV 33,312 5 Call The Midwife S6E5 BBC 71,616 35 Ex On The Beach S6E6 (Viacom) Sky 33,219 6 Millie Inbetween S3E12 BBC 67,551 36 Peter Kay's Car Share: Episode 2 BBC 32,638 7 Ss-GB S1E1 BBC 65,986 37 Not Going Out S8E5 BBC 32,542 8 Taboo S1E7 BBC 59,395 38 Emmerdale (Series 46) 2017 Episode 7754 ITV 32,360 9 Taboo S1E8 BBC 56,635 39 Emmerdale (Series 46) 2017 Episode 7753 ITV 31,883 10 Coronation Street (Series 58) 2017 Episode 9106 ITV 55,691 40 Hollyoaks S26E36 ALL 4 31,394 11 Not Going Out S8E6 BBC 55,255 41 Roots S1E3 BBC 31,328 12 Coronation Street (Series 58) 2017 Episode 9107 ITV 54,700 42 Celebs Go Dating S2E5 ALL 4 30,127 13 Casualty S31E24 BBC 53,374 43 The Dumping Ground S5E6 BBC 29,268 14 Death In Paradise S6E8 BBC 53,221 44 Hollyoaks S26E37 ALL 4 29,258 15 Celebs Go Dating S2E6 ALL 4 52,354 45 Special Forces - Ultimate Hell Week S2E4 BBC 28,577 16 Coronation Street (Series 58) 2017 Episode 9109 ITV 50,222 46 Hollyoaks S26E38 ALL 4 28,528 17 Celebs Go Dating S2E7 ALL 4 47,809 47 The Good Karma Hospital S1 : Episode 0003 ITV 28,221 18 The Graham Norton Show S20E19 BBC 46,522 48 Peter Kay's Car Share: Episode 3 BBC 26,995 19 Coronation Street (Series 58) 2017 Episode 9105 ITV 45,526 49 Bing: Hearts BBC 26,924 20 Peter Kay's Car Share: Episode 1 BBC 45,252 50 Oj: Made In America Part 1 BBC 26,903 21 Coronation Street (Series 58) 2017 Episode 9108 ITV 44,291 22 Celebs Go Dating S2E8 ALL 4 43,719 23 Eastenders S1E5445 BBC 42,240 24 The Worst Witch S1E8 BBC 41,639 25 Holby City S19E20 BBC 40,318 26 Celebs Go Dating S2E9 ALL 4 38,531 27 Lost & Found Music Studios S1E21 BBC 37,323 28 Dragons' Den S14E15 BBC 36,999 29 The Real Marigold Hotel S2E2 BBC 36,194 30 Celebs Go Dating S2E10 ALL 4 36,042

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 20 Top 50 on-demand programmes (Website players) Week ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5446 BBC 120,073 31 Celebs Go Dating S2E10 ALL 4 32,460 2 Ss-GB S1E1 BBC 112,899 32 Coronation Street (Series 58) 2017 Episode 9109 ITV 31,770 3 Eastenders S1E5447 BBC 104,520 33 Peter Kay's Car Share: Episode 1 BBC 30,438 4 Taboo S1E8 BBC 97,964 34 Coronation Street (Series 58) 2017 Episode 9108 ITV 29,481 5 Taboo S1E7 BBC 96,674 35 Taboo S1E6 BBC 29,360 6 Eastenders S1E5448 BBC 96,565 36 Celebs Go Dating S2E5 ALL 4 29,136 7 Call The Midwife S6E5 BBC 64,137 37 Live Lounge Ed Sheeran Live Lounge Special BBC 28,558 8 The Graham Norton Show S20E19 BBC 63,097 38 Holby City S19E20 BBC 28,317 9 Fa Cup Catch-Up 2016/17 Fifth Round BBC 56,717 39 Millie Inbetween S3E12 BBC 28,311 10 Death In Paradise S6E8 BBC 55,916 40 The Real Marigold Hotel S2E2 BBC 27,894 11 Celebs Go Dating S2E6 ALL 4 48,092 41 Ibiza Weekender (Series 3) Episode 0003 ITV 26,514 12 Celebs Go Dating S2E7 ALL 4 44,510 42 Not Going Out S8E5 BBC 26,428 13 Not Going Out S8E6 BBC 43,642 43 The Halcyon S1 : Episode 0008 ITV 25,214 14 Dragons' Den S14E15 BBC 42,972 44 Sas: Rogue Warriors S1E3 BBC 25,206 15 Celebs Go Dating S2E8 ALL 4 41,078 45 Celebs Go Dating S2E4 ALL 4 24,032 16 Coronation Street (Series 58) 2017 Episode 9106 ITV 39,126 46 Roots S1E2 BBC 23,583 17 Coronation Street (Series 58) 2017 Episode 9107 ITV 37,280 47 Death In Paradise S6E7 BBC 23,193 18 Eastenders S1E5445 BBC 36,961 48 Further Back In Time For Dinner S1E5 BBC 22,717 19 Roots S1E3 BBC 36,329 49 The Graham Norton Show S20E18 BBC 21,736 20 Special Forces - Ultimate Hell Week S2E4 BBC 35,963 50 The Worst Witch S1E8 BBC 21,281 21 Inside No. 9 S3E2 BBC 35,480 22 Oj: Made In America Part 1 BBC 35,442 23 Celebs Go Dating S2E9 ALL 4 35,287 24 The Drug Trial: Emergency At The Hospital S1E1 BBC 35,281 25 The Moorside S1E2 BBC 34,710 26 The Dumping Ground S5E7 BBC 34,559 27 Coronation Street (Series 58) 2017 Episode 9105 ITV 34,275 28 This Country S1E3 BBC 34,135 29 City Boy Fight Club BBC 32,846 30 Casualty S31E24 BBC 32,461

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 21 Top 50 live programmes (Android players) Week ending 26th February 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams Live Efl Cup: Man Utd V Southampton 2017-02-26 Ant & Dec's Saturday Night Takeaway 2017-02-25 1 Sky Sports 1/Sky 11,759 28 ITV/ITV 1,970 15:45:21 19:01:00 2 Fa Cup Match Of The Day Live 2017-02-20 19:29:00 BBC1/BBC 11,133 29 Holby City 2017-02-21 20:01:05 BBC1/BBC 1,932 3 Rugby: 6 Nations Live 2017 2017-02-26 14:01:40 ITV/ITV 4,984 30 Gillette Soccer Saturday 2017-02-25 15:00:03 Sky Sports 1/Sky 1,826 4 Match Of The Day 2017-02-25 22:32:26 BBC1/BBC 4,152 31 Live Efl: Leeds V Sheffield Wed 2017-02-25 12:00:10 Sky Sports 1/Sky 1,787 Six Nations Rugby: Scotland V Wales 2017-02-25 32 Death In Paradise 2017-02-23 20:59:48 BBC1/BBC 1,783 5 BBC1/BBC 3,757 14:00:05 33 Casualty 2017-02-25 20:25:42 BBC1/BBC 1,767 6 Live Pl: Spurs v Stoke 2017-02-26 13:00:22 Sky Sports 1/Sky 3,698 34 Emmerdale 2017-02-24 19:00:24 ITV/ITV 1,766 7 The Brit Awards 2017-02-22 19:32:43 ITV/ITV 3,542 35 BBC News 2017-02-25 22:15:00 BBC1/BBC 1,743 8 BBC News 2017-02-21 19:58:13 BBC1/BBC 3,414 36 Ten O'clock News 2017-02-20 22:00:03 BBC1/BBC 1,722 9 Coronation Street 2017-02-20 20:30:14 ITV/ITV 3,378 37 Match Of The Day 2017-02-26 07:40:16 BBC1/BBC 1,690 10 Eastenders 2017-02-21 19:29:09 BBC1/BBC 3,184 38 This Country 2017-02-25 23:48:18 BBC1/BBC 1,675 11 Rugby: 6 Nations Live 2017 2017-02-25 16:13:40 ITV/ITV 3,064 39 The Graham Norton Show 2017-02-24 22:38:18 BBC1/BBC 1,645 12 Eastenders 2017-02-23 19:29:09 BBC1/BBC 3,054 40 Ss-GB 2017-02-26 21:00:33 BBC1/BBC 1,637 13 Coronation Street 2017-02-20 19:31:51 ITV/ITV 3,045 41 The Voice UK 2017-02-26 18:59:15 ITV/ITV 1,623 14 Eastenders 2017-02-24 20:00:31 BBC1/BBC 3,025 42 The Andrew Marr Show 2017-02-26 09:00:00 BBC1/BBC 1,598 Live Efl: Newcastle V Aston Villa 2017-02-20 15 Sky Sports 1/Sky 2,870 43 Weather 2017-02-23 22:43:09 BBC1/BBC 1,555 19:30:00 44 The Good Karma Hospital 2017-02-26 21:02:01 ITV/ITV 1,528 16 Call The Midwife 2017-02-26 19:59:45 BBC1/BBC 2,790 45 Live Sf: Villarreal V Real Madrid 2017-02-26 19:44:00 Sky Sports 1/Sky 1,502 17 Weather 2017-02-25 22:29:01 BBC1/BBC 2,355 46 Live Efl: Wolves V Birmingham 2017-02-24 19:00:00 Sky Sports 1/Sky 1,484 18 Coronation Street 2017-02-24 19:32:11 ITV/ITV 2,353 47 Ten O'clock News 2017-02-23 22:00:00 BBC1/BBC 1,457 19 Coronation Street 2017-02-24 20:29:51 ITV/ITV 2,248 48 Live Premier League Darts 2017-02-23 19:00:00 Sky Sports 1/Sky 1,379 20 Taboo (Drama) 2017-02-25 21:16:40 BBC1/BBC 2,188 49 BBC London News 2017-02-23 22:32:08 BBC1/BBC 1,360 21 Emmerdale 2017-02-23 19:00:24 ITV/ITV 2,187 50 The Real Marigold Hotel 2017-02-22 21:00:41 BBC1/BBC 1,322 22 Question Time 2017-02-23 22:46:54 BBC1/BBC 2,184 23 Emmerdale 2017-02-20 19:00:22 ITV/ITV 2,173 24 The Voice UK 2017-02-25 20:31:16 ITV/ITV 2,141 25 Emmerdale 2017-02-23 19:59:28 ITV/ITV 2,086 26 Coronation Street 2017-02-22 19:00:24 ITV/ITV 2,080 27 Emmerdale 2017-02-21 19:00:54 ITV/ITV 2,031

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 22 Top 50 live programmes (iOS players) Week ending 26th February 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams Live Efl Cup: Man Utd V Southampton 2017-02-26 Sky Sports 28 Casualty 2017-02-25 20:25:42 BBC1/BBC 6,550 1 44,900 15:45:21 1/Sky Sky Sports 29 Gillette Soccer Saturday 2017-02-25 15:00:03 6,513 2 Fa Cup Match Of The Day Live 2017-02-20 19:29:00 BBC1/BBC 36,244 1/Sky Sky Sports 30 Weather 2017-02-23 22:43:09 BBC1/BBC 6,403 3 Live Pl: Spurs v Stoke 2017-02-26 13:00:22 14,483 1/Sky 31 Ibiza Weekender 2017-02-26 21:00:05 ITV2/ITV 6,075 Six Nations Rugby: Scotland V Wales 2017-02-25 Sky Sports 4 BBC1/BBC 14,030 32 Live Efl: Leeds V Sheffield Wed 2017-02-25 12:00:10 6,059 14:00:05 1/Sky 5 Rugby: 6 Nations Live 2017 2017-02-26 14:01:40 ITV/ITV 13,202 33 BBC London News 2017-02-23 22:32:08 BBC1/BBC 5,974 6 The Brit Awards 2017-02-22 19:32:43 ITV/ITV 13,067 34 BBC News 2017-02-25 22:15:00 BBC1/BBC 5,912 7 Match Of The Day 2017-02-25 22:32:26 BBC1/BBC 12,418 Sky Sports 35 Live Sf: Villarreal V Real Madrid 2017-02-26 19:44:00 5,747 8 Call The Midwife 2017-02-26 19:59:45 BBC1/BBC 11,539 1/Sky 9 Eastenders 2017-02-21 19:29:09 BBC1/BBC 11,421 36 Breakfast 2017-02-23 06:00:00 BBC1/BBC 5,726 10 BBC News 2017-02-21 19:58:13 BBC1/BBC 10,934 37 Coronation Street 2017-02-24 19:32:11 ITV/ITV 5,703 11 Eastenders 2017-02-23 19:29:09 BBC1/BBC 10,565 38 Match Of The Day 2017-02-26 07:40:16 BBC1/BBC 5,608 12 Eastenders 2017-02-24 20:00:31 BBC1/BBC 10,232 39 The Voice UK 2017-02-25 20:31:16 ITV/ITV 5,505 13 Ex On The Beach 2017-02-21 22:00:05 MTV/Sky 8,817 40 Breakfast 2017-02-24 06:00:00 BBC1/BBC 5,486 14 Rugby: 6 Nations Live 2017 2017-02-25 16:13:40 ITV/ITV 8,644 41 The Real Marigold Hotel 2017-02-22 21:00:41 BBC1/BBC 5,323 15 Coronation Street 2017-02-20 20:30:14 ITV/ITV 8,592 42 Coronation Street 2017-02-24 20:29:51 ITV/ITV 5,297 16 Question Time 2017-02-23 22:46:54 BBC1/BBC 8,337 Sky Sports 43 The Gloves Are Off 2017-02-26 19:14:30 5,261 Sky Sports 1/Sky 17 Live Efl: Newcastle V Aston Villa 2017-02-20 19:30:00 8,330 1/Sky 44 Breakfast 2017-02-20 06:00:00 BBC1/BBC 5,244 18 Coronation Street 2017-02-20 19:31:51 ITV/ITV 8,029 45 Breakfast 2017-02-22 06:00:00 BBC1/BBC 5,242 19 Weather 2017-02-25 22:29:01 BBC1/BBC 7,698 46 Ten O'clock News 2017-02-22 22:00:00 BBC1/BBC 5,233 20 Taboo (Drama) 2017-02-25 21:16:40 BBC1/BBC 7,585 47 Breakfast 2017-02-21 06:00:00 BBC1/BBC 5,207 21 The Graham Norton Show 2017-02-24 22:38:18 BBC1/BBC 7,456 Ant & Dec's Saturday Night Takeaway 2017-02-25 48 ITV/ITV 5,034 22 Ten O'clock News 2017-02-20 22:00:03 BBC1/BBC 7,337 19:01:00 23 Death In Paradise 2017-02-23 20:59:48 BBC1/BBC 7,170 49 This Country 2017-02-25 23:48:18 BBC1/BBC 4,973 24 Holby City 2017-02-21 20:01:05 BBC1/BBC 7,027 50 Coronation Street 2017-02-22 19:00:24 ITV/ITV 4,951 25 The Andrew Marr Show 2017-02-26 09:00:00 BBC1/BBC 6,861 26 Ss-GB 2017-02-26 21:00:33 BBC1/BBC 6,702 27 Ten O'clock News 2017-02-23 22:00:00 BBC1/BBC 6,651 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 23 Top 50 live programmes (Website players) Week ending 26th February 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 Fa Cup Match Of The Day Live 2017-02-20 19:29:00 BBC1/BBC 41,667 Sky Sports 28 Live Pl: Spurs v Stoke 2017-02-26 13:00:22 10,312 2 Rugby: 6 Nations Live 2017 2017-02-26 14:01:40 ITV/ITV 32,680 1/Sky 3 Match Of The Day 2017-02-25 22:32:26 BBC1/BBC 31,782 29 Holby City 2017-02-21 20:01:05 BBC1/BBC 10,179 Live Efl Cup: Man Utd V Southampton 2017-02-26 Sky Sports 30 BBC London News 2017-02-26 22:22:26 BBC1/BBC 10,179 4 29,913 15:45:21 1/Sky 31 Weather 2017-02-26 22:27:26 BBC1/BBC 9,607 5 Rugby: 6 Nations Live 2017 2017-02-25 16:13:40 ITV/ITV 22,230 32 BBC London News 2017-02-20 22:31:34 BBC1/BBC 9,554 6 Weather 2017-02-25 22:29:01 BBC1/BBC 22,215 Ant & Dec's Saturday Night Takeaway 2017-02-25 33 ITV/ITV 9,185 Six Nations Rugby: Scotland V Wales 2017-02-25 19:01:00 7 BBC1/BBC 22,111 14:00:05 34 Final Score 2017-02-25 16:30:19 BBC1/BBC 8,757 8 The Brit Awards 2017-02-22 19:32:43 ITV/ITV 20,170 35 The Graham Norton Show 2017-02-24 22:38:18 BBC1/BBC 8,605 9 Taboo (Drama) 2017-02-25 21:16:40 BBC1/BBC 19,618 36 Weather 2017-02-20 22:42:59 BBC1/BBC 8,214 10 BBC News 2017-02-25 22:15:00 BBC1/BBC 18,399 37 The Voice UK 2017-02-25 20:31:16 ITV/ITV 8,162 11 Call The Midwife 2017-02-26 19:59:45 BBC1/BBC 15,786 38 Room 101 2017-02-24 20:31:22 BBC1/BBC 7,955 12 Ss-GB 2017-02-26 21:00:33 BBC1/BBC 15,398 39 Ten O'clock News 2017-02-22 22:00:00 BBC1/BBC 7,623 13 BBC News 2017-02-21 19:58:13 BBC1/BBC 14,376 40 Let It Shine 2017-02-25 18:44:10 BBC1/BBC 7,619 14 Question Time 2017-02-23 22:46:54 BBC1/BBC 14,035 41 The One Show 2017-02-20 18:58:10 BBC1/BBC 7,605 15 Ten O'clock News 2017-02-20 22:00:03 BBC1/BBC 13,796 42 Ten O'clock News 2017-02-21 22:00:00 BBC1/BBC 7,478 16 This Country 2017-02-25 23:48:18 BBC1/BBC 13,793 43 Weather 2017-02-24 22:34:10 BBC1/BBC 7,371 17 Eastenders 2017-02-21 19:29:09 BBC1/BBC 13,232 44 BBC London News 2017-02-23 18:28:43 BBC1/BBC 7,256 18 Ten O'clock News 2017-02-23 22:00:00 BBC1/BBC 12,966 45 Shop Well For Less? 2017-02-23 20:00:15 BBC1/BBC 7,072 19 Eastenders 2017-02-23 19:29:09 BBC1/BBC 12,448 46 Six O'clock News 2017-02-23 18:00:00 BBC1/BBC 7,068 20 Death In Paradise 2017-02-23 20:59:48 BBC1/BBC 11,979 47 BBC London News 2017-02-20 18:28:40 BBC1/BBC 6,997 21 Weather 2017-02-23 22:43:09 BBC1/BBC 11,945 48 This Week 2017-02-23 23:47:24 BBC1/BBC 6,920 22 Eastenders 2017-02-24 20:00:31 BBC1/BBC 11,762 49 Diy Sos: The Big Build 2017-02-21 21:00:49 BBC1/BBC 6,836 23 BBC News 2017-02-26 22:00:00 BBC1/BBC 11,737 50 Countryfile 2017-02-26 18:59:50 BBC1/BBC 6,806 24 The Andrew Marr Show 2017-02-26 09:00:00 BBC1/BBC 11,611 25 BBC London News 2017-02-23 22:32:08 BBC1/BBC 11,466 26 Match Of The Day 2017-02-26 07:40:16 BBC1/BBC 11,392 27 Casualty 2017-02-25 20:25:42 BBC1/BBC 10,542

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 24 Top 50 on-demand programmes (Android players) 4 weeks ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Moorside S1E1 BBC 75,817 31 The Dumping Ground S5E6 BBC 32,761 2 The Moorside S1E2 BBC 65,322 32 Death In Paradise S6E5 BBC 31,746 3 Eastenders S1E5440 BBC 64,198 33 Call The Midwife S6E3 BBC 31,708 4 Eastenders S1E5435 BBC 61,255 34 Not Going Out S8E4 BBC 31,200 5 Eastenders S1E5445 BBC 61,140 35 Silent Witness S5E1 BBC 31,156 6 Eastenders S1E5439 BBC 60,138 36 Call The Midwife - Series 6 - Episode 2 BBC 30,443 7 Eastenders S1E5437 BBC 59,533 37 Call The Midwife S6E4 BBC 30,303 8 Eastenders S1E5434 BBC 59,062 38 Millie Inbetween S3E11 BBC 29,467 9 Apple Tree Yard S1E2 BBC 58,744 39 Millie Inbetween S3E9 BBC 29,429 10 Eastenders S1E5442 BBC 57,606 40 Millie Inbetween S3E10 BBC 29,353 11 Eastenders S1E5433 BBC 56,671 41 Silent Witness S5E2 BBC 29,214 12 Eastenders S1E5446 BBC 56,235 42 Roots S1E1 BBC 28,242 13 Eastenders S1E5441 BBC 55,102 43 Death In Paradise S6E6 BBC 28,213 14 Eastenders S1E5438 BBC 54,716 44 Call The Midwife S6E5 BBC 27,460 15 Eastenders S1E5436 BBC 54,416 45 Casualty S31E21 BBC 27,420 16 Apple Tree Yard S1E4 BBC 54,049 46 Casualty S31E22 BBC 26,828 17 Apple Tree Yard S1E3 BBC 52,272 47 Beauty Queen And Single S1E1 BBC 26,076 18 Eastenders S1E5443 BBC 51,798 48 Casualty S31E23 BBC 25,647 19 Eastenders S1E5447 BBC 48,755 49 Not Going Out S8E5 BBC 25,380 20 Eastenders S1E5448 BBC 48,018 50 The Dumping Ground S5E7 BBC 25,348 21 Taboo S1E5 BBC 46,497 22 Taboo S1E6 BBC 42,137 23 The Dumping Ground S5E4 BBC 39,937 24 Taboo S1E7 BBC 38,222 25 Apple Tree Yard S1E1 BBC 38,083 26 Go Jetters S1 Can't Glitch This BBC 37,099 27 The Dumping Ground S5E5 BBC 36,629 28 Not Going Out S8E3 BBC 34,302 29 Taboo S1E4 BBC 33,550 30 Numberblocks S1 : Series 1: Three Little Pigs BBC 33,194

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 25 Top 50 on-demand programmes (iOS players) 4 weeks ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Moorside S1E1 BBC 252,459 31 Death In Paradise S6E5 BBC 103,495 2 The Moorside S1E2 BBC 219,969 32 Silent Witness S5E2 BBC 102,933 3 Apple Tree Yard S1E2 BBC 204,495 33 Call The Midwife S6E4 BBC 101,261 4 Apple Tree Yard S1E4 BBC 190,982 34 Call The Midwife - Series 6 - Episode 2 BBC 101,215 5 Apple Tree Yard S1E3 BBC 184,430 35 Beauty Queen And Single S1E1 BBC 101,201 6 Eastenders S1E5440 BBC 178,614 36 Taboo S1E4 BBC 99,031 7 Eastenders S1E5435 BBC 171,457 37 Not Going Out S8E4 BBC 98,160 8 Eastenders S1E5445 BBC 171,121 38 Death In Paradise S6E6 BBC 91,605 9 Eastenders S1E5434 BBC 167,353 39 Call The Midwife S6E5 BBC 90,122 10 Eastenders S1E5439 BBC 166,283 40 Millie Inbetween S3E9 BBC 86,815 11 Eastenders S1E5437 BBC 165,578 41 Millie Inbetween S3E10 BBC 83,298 12 Eastenders S1E5442 BBC 162,094 42 Millie Inbetween S3E11 BBC 82,743 13 Eastenders S1E5433 BBC 158,366 43 Casualty S31E21 BBC 82,634 14 Eastenders S1E5446 BBC 157,098 44 Casualty S31E22 BBC 81,728 15 Eastenders S1E5441 BBC 154,419 45 Not Going Out S8E5 BBC 81,380 16 Eastenders S1E5438 BBC 153,278 46 The Dumping Ground S5E7 BBC 80,525 17 Eastenders S1E5443 BBC 151,931 47 Death In Paradise S6E7 BBC 79,833 18 Eastenders S1E5436 BBC 151,416 48 Roots S1E1 BBC 79,612 19 Eastenders S1E5447 BBC 137,166 49 Casualty S31E23 BBC 78,605 20 Eastenders S1E5448 BBC 135,987 50 Celebs Go Dating S2E1 ALL 4 73,722 21 Taboo S1E5 BBC 135,547 22 Apple Tree Yard S1E1 BBC 131,132 23 The Dumping Ground S5E4 BBC 124,668 24 Taboo S1E6 BBC 122,925 25 The Dumping Ground S5E5 BBC 112,990 26 Silent Witness S5E1 BBC 112,954 27 Taboo S1E7 BBC 109,112 28 Not Going Out S8E3 BBC 106,233 29 Call The Midwife S6E3 BBC 105,102 30 The Dumping Ground S5E6 BBC 104,748

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 26 Top 50 on-demand programmes (Website players) 4 weeks ending 26th February 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Moorside S1E1 BBC 287,241 31 Death In Paradise S6E6 BBC 97,190 2 Taboo S1E5 BBC 235,379 32 Eastenders S1E5448 BBC 96,565 3 The Moorside S1E2 BBC 228,115 33 Call The Midwife S6E3 BBC 93,174 4 Taboo S1E6 BBC 212,286 34 Call The Midwife - Series 6 - Episode 2 BBC 92,731 5 Apple Tree Yard S1E2 BBC 206,699 35 Not Going Out S8E3 BBC 90,087 6 Apple Tree Yard S1E4 BBC 189,742 36 Call The Midwife S6E4 BBC 87,283 7 Taboo S1E7 BBC 186,275 37 Episode 3 - Taboo BBC 86,028 8 Apple Tree Yard S1E3 BBC 181,516 38 The Graham Norton Show S20E17 BBC 85,821 9 Taboo S1E4 BBC 165,653 39 Death In Paradise S6E7 BBC 82,863 10 Eastenders S1E5435 BBC 136,727 40 Not Going Out S8E4 BBC 80,559 11 Eastenders S1E5434 BBC 135,480 41 Beauty Queen And Single S1E1 BBC 80,508 12 Apple Tree Yard S1E1 BBC 132,945 42 The Graham Norton Show S20E18 BBC 79,615 13 Eastenders S1E5440 BBC 132,820 43 Taboo S1E1 BBC 78,812 14 Eastenders S1E5437 BBC 131,142 44 Call The Midwife S6E5 BBC 77,672 15 Eastenders S1E5445 BBC 129,369 45 This Country S1E1 BBC 75,125 16 Eastenders S1E5439 BBC 128,512 46 Taboo S1E2 BBC 72,510 17 Eastenders S1E5442 BBC 127,054 47 Special Forces - Ultimate Hell Week S2E1 BBC 68,049 18 Silent Witness S5E1 BBC 126,748 48 Uncle S3 ...Is This Just Fantasy? BBC 67,016 19 Eastenders S1E5433 BBC 126,217 49 Celebs Go Dating S2E1 ALL 4 66,849 20 Eastenders S1E5438 BBC 121,347 50 Not Going Out S8E5 BBC 66,694 21 Eastenders S1E5446 BBC 120,073 22 Eastenders S1E5436 BBC 119,788 23 Eastenders S1E5441 BBC 118,869 24 Ss-GB S1E1 BBC 117,999 25 Eastenders S1E5443 BBC 115,961 26 Silent Witness S5E2 BBC 115,798 27 Death In Paradise S6E5 BBC 111,983 28 Eastenders S1E5447 BBC 104,520 29 Roots S1E1 BBC 100,919 30 Taboo S1E8 BBC 97,964

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 27 Reference section

Terminology

BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time The total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android Viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS Viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player Viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

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BARB’s TV Player Report Page 28 Reference section

Generating online viewing data

UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytics tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live.

Android app Apple iOS app Website player

All 4 OD & Live OD & Live OD & Live BBC iPlayer OD & Live OD & Live OD & Live ITV Player OD & Live OD & Live OD & Live My5 On-demand only S4C Clic Live only

Sky Go OD & Live OD & Live OD & Live STV Player On-demand only On-demand only

UKTV Play On-demand only On-demand only On-demand only

Measurement live & reporting

Measurement being audited/tested

Software code not yet implemented by broadcaster

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BARB’s TV Player Report Page 29 Reference section

Capturing on-demand viewing and live streaming

The delivery of on-demand content and live streaming are separate technical processes within a TV player. Each of these requires distinct coding and auditing. Some TV players make both types of content available, while others only offer one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

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BARB’s TV Player Report Page 30 Reference section

What is this report telling me? The TV Player Report is the first joint-industry, audited measure of viewing to online TV in the UK. It reports on the consumption of online TV content in TV players controlled by the broadcasters. Data from all users of these players, not just a panel, go into the report. We are also reporting on gross live consumption via online. Which of these numbers are already covered by the BARB panel? Currently BARB only reports online TV viewing when PCs, tablets or smartphones are being cast or projected onto a panel member's TV screen. As such some of the viewing reported in the TV Player Report is currently included in the viewing estimates provided from the BARB panel. Are the data generated only from BARB panel homes? The viewing levels are generated from across the whole population, not just from our nationally representative panel of homes. This census-level approach provides great certainty in overall viewing levels. The viewing data in this report do not represent the number of people that are watching. Instead, the figures are based on device usage. What is "Average Programme Streams"? “Average programme streams” is an industry-agreed metric that indicates the popularity of an online TV programme. It's the total viewing time of a programme on a TV Player by all devices in the reported period, divided by the full length of the programme. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although average programme streams is a measure of device usage rather than a measure of how many people are viewing. The average programme streams metric has been ratified by JICWEBS, the industry body responsible for the development of standards in measuring online media performance. Why is the report being published in beta format? We are continuing to make developments that will turn the TV Player Report into an increasingly comprehensive picture of online TV viewing. BARB, with the research agency Kantar, is working with broadcasters to implement the analytics tag into more and more TV player platforms. This has to be done platform by platform. The report will include each platform as soon as its tagging implementation has been independently audited.

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BARB’s TV Player Report Page 31 Reference section

The second area of ongoing development is identifying which programmes are being watched live. The analytics tag can determine when someone has chosen to use a TV player to watch a channel live, although it can't access content IDs that identify which particular programme was on at the time. We therefore report live programmes by matching the timestamp of the viewing session to the programme logs for the channel being viewed. The next intended development is to report an aggregate figure for a programme whether viewed live or on-demand; this requires live programmes to have the same content identifiers as on-demand ones. Why are some platforms missing from the report? Each broadcaster has to schedule the development work in alongside other software development priorities. This means that they are adding platforms over time, and therefore that the report will provide an increasingly comprehensive picture of online TV viewing as time goes on. A number of implementations are currently being audited, which is the final stage of preparation prior to reporting. The table on page 28 shows current progress. BARB will publish data from TV players that have passed an independent audit by ABC. This gives us added reassurance that the analytics are performing as expected and the numbers make sense. Does the report cover live streaming and on-demand viewing? Yes, it is designed to report online minutes for both types of viewing, although the following needs to be considered when reading the report. Firstly, the specific content watched is already identified for on-demand viewing through a system of content IDs. We are able to report which programmes were viewed live by integrating BARB’s comprehensive, as-run programme data logs. Consequently, we can report average programme streams for both live and on-demand viewing. The next step we are working on is to present unified figures; this will be possible when broadcasters make content IDs available in the as-run programme logs. Secondly, some TV players are still developing the ability to deliver data on live streaming. The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding, implementation and auditing. Are you reporting on consumption of advertising? We are developing this and will report it in due course. Serving and identifying ads on the internet is more complex than programme content, with multiple suppliers and technologies involved. Is viewing to downloads included? Yes, offline viewing of downloaded content can be captured for broadcasters that have enabled this feature in their TV players. When this feature is enabled, the data for offline viewing of downloaded content are retrieved the next time a device goes online.

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BARB’s TV Player Report Page 32 Reference section

What period does the report cover? The report is published on a Wednesday and covers the calendar week that ended ten days previously. It also includes rolling cumulative information for the last four weeks. It is published on the home page of the BARB website (www.barb.co.uk). What are Android, Apple iOS and Website players? These are internet platforms on which broadcasters have developed TV players. The Android figures reflect usage of TV player apps developed for this operating system that is used on a range of tablets and smartphones, while the Apple iOS data cover viewing that takes place on TV player apps developed for use on iPhones, iPads and iPod Touches. Website players are found on broadcaster websites which can be accessed through a variety of browsers on multiple devices and operating systems. What proportion of all online viewing does the report account for? There is no accepted currency that covers all forms of online TV and video. That said, broadcasters' own data suggest that as much as 80% of online TV viewing is covered by Android apps, Apple iOS apps and Website players. Will the report encompass other operating platforms? Yes, we are continuously working to make measurement available for other online distribution platforms, starting with games consoles and Smart TVs. Does the TV Player Report include viewing through internet-only content platforms? The methodology is designed to be inclusive for content distributed through online TV players. BARB has no intention to restrict inclusion in the report to its current channel subscribers. How does the implementation process work? Kantar provides the software code for the analytics tags to broadcasters in an SDK (Software Development Kit). The broadcaster's app development teams implement this code within each of their TV player apps. Having done this, the broadcaster works with Kantar on a series of acceptance tests to ensure that data are being generated in line with BARB's expectations.

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BARB’s TV Player Report Page 33 Reference section

How does the auditing process work? Once the broadcaster and Kantar are satisfied that the software code (SDK) has been implemented properly, the player is ready for audit. During the designated audit period, ABC watches content on appropriate devices and checks that what's reported by the broadcaster aligns with what it expects. It also seeks reassurance that there is no robotic traffic going into the reports, and that the overall numbers claimed for the period can be substantiated by the data supplied. All of this aims to prove that the figures reported make sense and reflect genuine human activity. Once ABC is satisfied with all its tests, the audit is passed and the player goes live for reporting. Once a player is live, random audits are scheduled during the year to ensure that we can still have confidence in the system. A new audit will be commissioned if a broadcaster makes a major update to a player, such that it's effectively a new piece of technology.

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BARB’s TV Player Report Page 34