North Six Group is a collective of producers, content creators, publicist and strategists who build impactful brand narratives across the beauty, design, and lifestyle industries. 2

We leverage talent, ideas, and resources with the flexibility to answer ABOUT ABOUT briefs that encompass strategy, creative, production, and amplification.

Our capacity for full-service support enables us to execute multi-channel campaigns while creating budget efficiencies and maintaining the utmost creative integrity. N6 is a content production company. 6UP engages audiences by creating 6º develops and amplifies engaging strategically driven and beautifully executed campaigns to build meaningful relationships live experiences. between brands and their audiences.

3 ABOUT

northsix.net sixup.net www.6degrees.group

www.instagram.com/northsixproductions www.instagram.com/6upproductions www.instagram.com/6degrees.group

LOS ANGELES

NEW YORK MADRID

MILAN

With offices in , New York, London, Paris, , and Madrid our reach is both local and global.

4 ABOUT

5 6up

EVENTS + EXPERIENCES

Fashion Shows / Pop-Up Retail / Influencer Events Product Launches / Dinners / Galas / Conferences / Experiential Stunts 6UP is a full-service event production company specializing in strategically driven, creatively executed, fully immersive live experiences. 6

6up Our bespoke, visually dynamic activations include fashion shows, pop-up retail, product launches, influencer events, dinners, galas, conferences and immersive environments. HERMÈS WAIKKI STORE OPENING AFTER PARTY

6up Productions created a dream-like Hawaiian luau for Hermés at the Royal Hawaiian as an after party to the Hermes store opening in Waikiki, Hawaii where guests had to chance to explore and discover a multitude of different environments including an outdoor amphitheater, a fruit and

flower room, a raw seafood room among others - all in which invigorated 7 the five senses.

EXPERIENTIAL EVENT EXPERIENTIAL Surprise pop-up performances happened throughout the evening featuring HIRIE, Playtronica and a trio of breakdancers who performed with smoke grenades on their feet which were flown in from Paris.

Between a mixture of LED and beautiful lighting, combined with a custom culinary experience and fabricated build outs, this event truly provided Hawaiian top-tier Hermès clientele an unforgettable experience.

LOCATION / Waikiki, Hawaii BIRKENSTOCK BIRKENSTOCK SS19

6up Productions designed, produced and fabricated a summer oasis for Birkenstock within Pitti Uomo to showcase its latest collections of footwear, accessories, beds and natural cosmetics.

Architectural spaces and forms were softened by integrating greenery, dappled 8 light and natural materials. Together these intrinsic elements created an

environment where visitors could relax, connect and explore the space. FASHION PRESENTATION PRESENTATION FASHION White cubes were central to the design, offering vignettes for specific products,

while being part of the Birkenstock brand world.

LOCATION / Florence TOMMY HILFIGER TOMMY HILFIGER X LEWIS HAMILTON

For Tommy Hilfiger’s SS19 launch of Lewis Hamilton’s collaborative line, the brand wanted to celebrate the collection’s “Create X Unity” inspiration with an inclusive brand experience.

6up created the TH X LH CoLab in an iconic raw space, where the 9 event brought -centric creatives together in the spirit of creative

collaboration and unity. EXPERIENTIAL EVENT EXPERIENTIAL The overall event brought precise audio, visual and performance as well as a plant based kitchen, each reflecting Lewis’s passion points.

Guests could shop the collection onsite and personalize their purchases, cutting and sewing items to create unique pieces and applying custom embellishments using a printing gun.

LOCATION / Berlin VIKTOR&ROLF FLOWERBOMB MIDNIGHT PRODUCT LAUNCH

To launch the new addition to the Viktor&Rolf flowerbomb family, Flowerbomb Midnight, guests were invited to the historic Welsh Chapel in the heart of London’s Soho for an evening of visual spectacle and unexpected moments. An immersive set built by 6up Productions celebrated the darker identity of this new fragrance and its star ingredient, night blooming

jasmine; a never before seen ingredient that blooms only at midnight. 10

Guests were taken on a journey to discover the new fragrance through a EXPERIENTIAL EVENT EXPERIENTIAL series of sensory installations and digital content culminating in an explosive Midnight moment that cemented the concept of transformation and surrounded guests in the world of V&R Flowerbomb.

DJs played from the Chapels alter and lasers danced above the guests as they moved around the three experiential cubes.

LOCATION / London IRIS VAN HERPEN FW19

Iris van Herpen studied the movement of birds' wings to create her Syntopia collection, which she presented at Le Trianon, for Paris Haute Couture fashion week. She explored the new worlds that arise within synthetic biology and the intertwining relationships between the organic and the inorganic to highlight the convergence of natural biology and manmade technology. 11

6up Productions collaborated with Studio Drift who created an abstract representation of flight through a spatial kinetic installation constructed of 20

FASHION INSTALLATION FASHION delicate pieces of glass wings. The glass bird moved in sync with the models as they walked down the runway. Their delicate interaction emphasized the fragility of new worlds living and soaring together.

LOCATION / Paris ACNE STUDIOS RUSSELL WESTBROOK SS19

Creating buzz for the upcoming Acne Studios’ Russell Westbrook collaboration, 6up Productions took over a basketball court in Venice Beach, California and recreated the campaign imagery by hand via a notable LA based graffiti artist. 12 Collaborating with the local LA based street artist, the full size court was painted over six days leading up to a day-long open court activation for

EXPERIENTIAL STUNT EXPERIENTIAL local consumers.

For this campaign, content capture was extremely important so capturing footage of the court being created via overhead shots were key, as all content captured and created was used across Acne Studios various social media platforms.

LOCATION / Venice Beach INTERMIX SPRING ACTIVATION

6up Productions brought Intermix’s Spring campaign to life with a disruptive installation outside their flagship store in Soho. One morning, a retro car bursting with flowers popped up outside of the store in order to create a photographable moment for any guest who walks by. The activation was live for four days, passers-by posted and shared pictures 13 and videos of the installation, helping Intermix spread the word that spring has arrived. The flowers were inspired by their spring campaign

EXPERIENTIAL STUNT EXPERIENTIAL that was featured in the store windows and together they created a vibrant splash of color.

To give more context to the guerrilla style activation, two tablets were displayed in the trunk of the car showing Intermix's Spring campaign video.

LOCATION / New York HERMÈS HERMÈSMATIC

Leveraging consumers’ growing desire for customization, Hermèsmatic was created to breathe new life into the fashion house’s iconic silk scarves.

Modeled after a laundromat and executed in the brand’s signature 14 orange, 6up Productions fabricated an interactive multi-city pop-up that

RETAIL POP-UP RETAIL invited guests to either purchase a one-of-a kind scarf from the vintage dip dye collection, or give their existing Hermès scarf a fresh new look using a dip dye washing technique.

6up executed the activation in New York, Washington DC, Nashville, Los Angeles & Austin. All components of the Hermèsmatic were built once and then traveled.

LOCATION / New York, Washington DC, Nashville, Los Angeles & Austin ADIDAS X ALEXANDER WANG

As part of the adidas Originals x Alexander Wang collaboration, a guerrilla marketing activation was first unleashed in New York directly after the Alexander Wang show, followed by London and simultaneously the following week. 15 Alexander Wang partnered with adidas Originals on a limited-edition range of looks and styles that was sold off the back of a truck in a subversive twist. The activation was seeded on social channels along with fly postings in

EXPERIENTIAL RETAIL POP-UP RETAIL EXPERIENTIAL the various cities, with crowds lining the streets to get their hands on the cult favorite product.

LOCATION / New York, London, Tokyo KVADRAT / RAF SIMONS MILAN DESIGN WEEK

Long-time Kvadrat collaborator Raf Simons, celebrated his sixth fabric, upholstery and accessories collection with the Danish brand by art directing a large-scale installation entitled No Man's Land during the annual Salone del Mobile.

Vintage furniture from Simons' private collection were recovered in Kvadrat x Raf Simons textiles and shown inside three Jean Prouvé wooden houses. One house was

set up as an atelier, where staff in custom made red Raf Simons x Kvadrat jackets were 16 DINNER on hand to shed light on the story behind the current and previous collections.

Running the entire central space of the show was a custom-built 16-metre long garden conceived by renowned landscape designer Mark Colle. The wild, meadow-like garden, was the perfect centre piece for the two exclusive dinners that were hosted in the space.

Chef Margot Henderson and her partner Melanie Arnold of London's revered Rochelle Canteen also set up a week-long restaurant residency in the space, welcoming local and international guests each day for breakfast, lunch and the aperitivo moment.

LOCATION / Milan DELFINA DELETTREZ FLAGSHIP STORE OPENING PRIVATE DINNER

To commemorate the opening of Delfina Delettrez’s flagship store on Mount Street in London, 6UP designed and produced a dinner at Marian Goodman gallery inspired by the interior of her store. The central feature was a painted malachite carpet and tablecloth.

17 DINNER

LOCATION / London RAG & BONE A LAST SUPPER

Rag & Bone invited sixty guests to gather under the domed ceiling of the Weylin in Brooklyn for a candelabra-lit dinner filled with bleeding-edge technology showcasing the bridge between human and machine learning.

While guests enjoyed a custom menu from famed Estela chef, Ignacio 18 Mattos and a surprise performance by a set of contemporary dancers directed by Belgo-French choreographer, Damien Jalet, overhead, a series

EXPERIENTIAL DINNER EXPERIENTIAL of projection displayed a 3-D point cloud of guest’s actions as processed by an artificial intelligence system.

At key points throughout the evening, guests would hear the disembodied voice of Thom Yorke as they saw his words mysteriously appear above them on an oversized custom made projection screen.

LOCATION / New York CARTIER CARTIER HIGH JEWELLERY

The Shoreditch Townhall in East London was transformed into an opulent space with multiple rooms for guests to explore and discover hidden gems from Cartier. Iconic Bellboys greeted guests as they arrived, entering the world of Cartier. A Bellboy rang the dinner bell to invite guests upstairs into the main dining room for dinner where tables were adorned with

beautiful wild flowers bathed in light.Dinner was served by the acclaimed 19 Clove Club, presenting British classics with a twist.

EXPERIENTIAL EVENT EXPERIENTIAL

Post dinner, Beth Ditto took to the mirrored stage, shifting the pace of the night. Her performance ended with a playful interaction with Mimi Xu where guests were invited to the after party downstairs.

LOCATION / London WWD WWD BEAUTY CEO SUMMIT

At the 2016 WWD Beauty CEO Summit, Themed See Change, Be Change, 250 global retail and brand executives came together to consider issues and offer answers to benefit the industry as a whole. Selecting The Breakers in Palm Beach as a location, 6up Productions designed, produced and programmed an engaging two days of talks and lunches, culminating in an evening gala 20

with special speeches. CONFERENCE/ GALA CONFERENCE/

LOCATION / Palm Beach MALARIA NO MORE FUNDRAISING GALA

6up Productions designed and produced the annual Fundraising Gala in support of the Malaria No More foundation, followed by a panel discussion. In 2017, Malaria No More tasked 6up to create an event concept that transported the audience in an immersive way. We found a 21

GALA location that we were able to suspend 360 feet of LED screens around the dinner tables. 6up also worked with existing Malaria No More content to create an atmosphere at each moment throughout the dinner.

LOCATION / New York WWD CEO SUMMIT

6up Productions designed and executed the WWD CEO Summit which offered invited guests a new perspective on the issues and trends influencing fashion and retail for two decades. To mark their 20th year, WWD brought the industry together for a landmark Summit in . The program focused on how to 22

reframe fashion and retail for the new consumer. CONFERENCE/ GALA CONFERENCE/

LOCATION / New York BUICK LIFESTYLE INFLUENCER INSTALLATION

Lifestyle influencers were invited to a two-day Installation in the Hamptons to introduce the new Buick SUV. The space was designed to bring to life the Buick design values of calm and comfort, and to appeal to their female target audience. The experience incorporated a media drive, wellness activations inspired by Buick Envision, premieres of content created by key collaborators

and a closing dinner. 23 INFLUENCER EVENT INFLUENCER

LOCATION / New York JEAN PAUL GAULTIER ESSENCE DE PARFUM, MALE & CLASSIQUE

For the launch of two new Jean-Paul Gaultier essences, 6up designed and fabricated a perfumer's laboratory in the brand’s famed headquarters. All guests were given Gaultier laboratory coats to wear and at distinct stations they explored the different steps in the scents' conception, playing with smell, sight and touch. A dynamic menu created by interactive Danish chef

duo I’m A Kombo completed the experimental atmosphere. 24 EXPERIENTIAL EVENT EXPERIENTIAL

LOCATION / Paris ACNE STUDIOS CHLOÉ GIVENCHY LOEWE P&G PRESTIGE TOMMY HILFIGER ADIDAS CHRISTIAN LOUBOUTIN GMC LOUIS VUITTON PAUL SMITH TIFFANY&CO. ALEXANDER WANG COACH GOOGLE LOVE MAGAZINE PIAGET TOM FORD BALMAIN COS GUCCI MAC UNILEVER BANANA REPUBLIC COTY H&M MANGO PUBLICIS GROUPE UNIQLO BARNEYS NEW YORK DENIHAN HBO MARC JACOBS PUMA VALENTINO BARON & BARON, INC. DIESEL HERMES PARIS MICHAEL KORS RAG & BONE VOGUE BBDO ILLY MIU MIU ROLEX W HOTELS WORLDWIDE BEATS BY DRE DKNY INTERVIEW MOËT HENNESSY ROSEWOOD W MAGAZINE JEAN PAUL GAULTIER WALL STREET JOURNAL BELSTAFF ENGLAND DVF MONCLER ROYAL COLLEGE OF ART 25 WWD CLIENTS CLIENTS BIRKENSTOCK EQUINOX KATE SPADE NEW YORK MOTHER SAINT LAURENT BOSS HUGO BOSS ESTEE LAUDER KENZO PARIS MULBERRY SAMSUNG YARD BOTTEGA VENETA FARFETCH KVADRAT NETFLIX SHISEIDO ZARA BUICK FENDI L’ORÉAL PARIS NIKE SWAROVSKI BVLGARI FRIEZE LANVIN PARIS OFF-WHITE T MAGAZINE GAP LAIRD + PARTNERS OGILVY TARGET CARTIER GIORGIO ARMANI LLOYD & CO OLD NAVY THE JAMES HOTELS