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WHAT’S ON WEDNESDAY, NOVEMBER 12, 2014 4th executive ‘Planning for Agility’ makes a splash in Dubai meeting of ASSE indshare, which is part of WPP, is a global media speakers from the fields of tech, brain science, sports, and her successes and lessons in “What’s Hot? Being Agile in Magency network helping clients to make collabora- more. Daniel Sieberg, Author of “The Digital Diet” and Today’s Marketplace,” and brain science expert Olivier Kuwait Chapter tive and adaptive decisions across their paid, Google’s Head of Media Outreach moderated throughout Oullier taught the crowd fascinating “neuro-hacks” in owned, and earned marketing in real-time. Mindshare’s the day, beginning with Dutch football superstar Ruud “Mental Agility: Mastering the Emorational Brain.” merican Society of Safety Engineers (ASSE), Kuwait’s premier most recent media summit, operating under the theme Gullit, who shared his on- and off-field experience in an Three experts from the global Mindshare team also Avoluntary, non-profit making Health, Safety and “Planning for Agility,” brought together the industry’s action-packed panel titled “Planning Ahead to Score Future shared in the day, including Liam MacManus from “Risking Environmental organization, strives to provide professional brightest minds to discuss harmonizing Paid, Owned, and Goals.” Everything in Real-Time,” which examined the Global guidance, training, consultancy and resources to the industrial and Earned channels to maximize brand awareness and market- Renowned ethical hacker and technologist Josh Klein Planning Director’s success in the renowned Nike “Risk social sectors in the region. The fourth Executive Committee Meeting ing effectiveness. provided his insights in “Surviving and Thriving in the Everything” campaign, as well as Global Head of Strategy of American Society of Safety Engineer (ASSE) - Kuwait Chapter was “Planning for Agility” drew in a thrilling array of celebrity Digital Age,” supermodel and CEO Caprice Bourret shared Tim Elton and Managing Partner of Invention Sean held on 28 October 2014 at Kohinoor Banquet Hall in Fahaheel. In Jefferson in “The Media Plan of the Future: How Any Brand the welcome address; Mohammed Riaz Shareef, Chapter President Can be Agile.” appraised that the Chapter activities has gone in his full pace after The one-day summit offered a lineup of industry experts the Summer Vacations and Eid Holidays. He also informed that the from around the world, who gave thought-provoking pre- program organized by WISE Committee; exclusively participated by sentations that advised attendees on how to harness the women; was well appreciated by the community. extreme timeliness of modern-day communications to cre- In his address; Fadhel Al-Ali, Chairman - ASSE Kuwait Chapter, ate agile marketing strategies that identify with customers commended the activities conducted by the chapter during the on a closer level than ever before. Taking place at the month of October. The progress of chapter activities and the finan- Meydan Gallery at The Meydan Hotel, Dubai, the event cial details were presented by the Chapter Treasurer and Actg attracted a vast array of industry professionals seeking Secretary Dinesh Dutta. A delegation of ASSE-Kuwait Chapter visited expertise in creating communications that are relevant, Mohammed Hussain, CEO - Equate to explore the opportunities for engaging, and powerful for consumers. mutual beneficial partnership. The delegation consisted Fadhel Al- “Whether we are talking about large brands or small Ali, Chairman, Golamari Sampath Reddy, Chapter Vice President and brands, maximizing the potential of today’s marketplace Dinesh Dutta, Chapter Treasurer & Actg. Secretary. requires agile planning,” commented Mindshare MENA CEO The progress of Annual Plans of various sub-committees were Samir Ayoub. “Each of our fascinating panelists shared their reviewed during the meeting: Training Committee Head, Sanjay invaluable expertise - whether we’re talking about behav- Jaiswal highlighted that the training programs including NEBOSH ioral science to better understand our consumers, or foot- IGC, SCBA certification training are planned for the members; as per ball strategy to understand our competitors. We’re thrilled the training need assessment survey conducted among the workers. to have completed another action-packed media summit Membership Committee Head, Muvala Ramu updated the member- with tons of unique insights for our attendees.” ship status, membership renewal status. An ID card is being planned to issue to all members who hold a valid ASSE membership. Occupational Health and Environment Committee Head, Jignesh Shah appraised that workshop on “Managing Waste” will be conduct- ing in the month of December 2014. Technical Committee Head, Ritesh Gupta briefed about the Technical meet on the Bow Tie Analysis scheduled for on October 29, 2014. Women in Safety Engineering (WISE) Committee Head, Janet Najare appraised the committee on the First Aid Awareness for Housewives conducted on 16th October. A similar session is planned on How to use Fire Extinguishers exclusively for ladies. Outreach Committee Head, Satya Narayana briefed about the outreach activities including Defensive Driving program conducted for the drivers of M/s HOT Engineering and Contracting Company. Publications Committee Head, Sunil N Sadanadan briefed about the newsletter updates on the social networking websites like Facebook, Twitter, Instagram, LinkedIn etc. Articles on HSE related topics from members are requested for publishing in the newsletter. The Executive Committee informed that ASSE Kuwait Chapter will estab- lishing an Exhibition Booth for the upcoming Technical Conference organized by Tamilnadu Engineers Forum. The Executive Committee also informed that members will be participated in the conference as ASSE-KC representatives. The Executive Committee approved the two new awards one for Environment and the second for Corporate Social Responsibility among the GCC HSSE Excellence Awards-2015. It was approved to conduct a training on CPR and FA in Arabic for the benefit of teach- ers of Jabriya School. The meeting concluded with the Vote of Thanks by Chapter Vice President, Golamari Sampath Reddy; who acclaimed the voluntary efforts of the core committee and the subcommittee members and requested to continue the same efforts for keeping the society activities high. Kuwait Times McDonald’s launches Happy Meal Ambassador in Kuwait Calendar n Friday 7th November, 2014, OMcDonald’s launched HAPPY in Kuwait. HAPPY is the ambassador for of Events the Happy Meal and will take its place in the November McDonald’s family alongside Ronald 13 Dasman Diabetes Institute will celebrate the World McDonald, as an educational character that Diabetes Day 2014 on Thursday Nov 13, 2014. The event will promotes healthy options for kids. To cele- include clinical consultations, activities for kids, first aid tech- niques, complimentary medical testing and screening, healthy cooking sessions nutritional and pharmaceutical counseling. The public is invited to join and be part of promoting aware- ness, education and prevention diabetes from 4 - 9 pm. 14 Arpan Kuwait is presenting Raag ‘n’ Rachna, a combina- tion of musical and artistic program where the audience gets to enjoy a mandolin concert by UP Raju and a cartoon show by Jithesh on November 14 at Indian embassy auditorium at 6pm. 14 - The English School Winter Wonderland Bazaar. Held at the school premises in Salmiya. 14 - Punjab International Cultural Society presents Punjabi Sabhyacharak nite 2014 on November 14, at 4 pm onwards in brate the launch, an event was held at the Indian Model School - Salmiya. McDonald’s branch in Sabah Al Salam from 14 - Kala (Art) Kuwait NIRAM-2014 Children’s Day painting 4pm to 8pm. competition at Indian Community School, Khaitan, on Friday, “The launch of HAPPY in Kuwait intro- 14 November. Clay modeling competition also will be con- duces a fun character that children can ducted for 7 - 11 standard students. Visit www.kalakuwait.net, engage with and learn from. At the same or by e-mail at [email protected] time, HAPPY joins McDonald’s as an ambas- 14 - Punjab International Cultural Society - Kuwait in asso- sador to promote a healthy and active ciate with Fankaar Arts presents Punjabi Cultural Show with lifestyle for children, informing parents of commented Sherif Coutry, Marketing Games included a life-sized board game, a able to redeem for prizes. “Families are very singers from Punjab (India) On 14-11-2014 at Salmiyah Indian the healthy choices available with the Director at McDonald’s Kuwait. HAPPY puzzle, a selfie booth and the HAPPY important to us at McDonald’s and HAPPY, Model School - Salmiya at 5 pm. Happy Meal. We are very pleased to have The event at the Sabah Al Salem branch jump, with McDonald’s long-time brand along with Ronald McDonald, will encourage 15 - Arpan cartoon - caricature competition, workshop HAPPY join the McDonald’s family in Kuwait, was an evening of fun-filled activities for the ambassador, Ronald McDonald, taking part families to spend time together, as well as act with speed cartoonist Jitheshji at Indian Community School, and we are confident that children and children and the whole family, with HAPPY in all the fun. Families received points for par- as a reminder of the wholesome choices we Khaitan on Saturday, 15th November. Caricature competition adults alike will love our newest member,” being featured as the central character. ticipating in the activities,