MEDIA COMMUNICATION AGENCY
1 СТРАНА-ОНЛАЙН:
offers advertising time and create special projects of any difficulty on TV and on the Internet
suggests excellent mix in one package: targeted placement & effective media solution on 20 Thematic channels and more than 95 Regional channels, 3 Virtual advertising channels, 12 Web sites & Mobile applications takes into account all requirements of each client to offer the most relevant channel package
www.strana-online.pro OUR TV RESOURCES
MOVIES SCIENCE
HOBBIES AND VIRTUAL REGIONAL ENTERTAINMENT
MORE THAN 95 LOCAL CHANNELS TRK MTRK MosR K DIGITAL RESOURCES
INTERNET & MOBILE Thematic TV AVERAGE Regional TV REACH OF ~ 51,4 million ~ 65,8 million people STRANA- people ONLINE PROJECTS
Digital-resources~ 20,5 million people in Sources: Mediascope TV Index+ , TV Index Cities, Russia Mediascope Web Index 2017, TA: all 18+ 58 million people all over the Expert analytics & Research of «МА Praktika» world agency, 2017 STRANA-ONLINE PLATFORM FOR YOUR PRODUCT
Advertising time Special projects Sponsorship Creative projects, developed Commercial placement Sponsor videos before and in cooperation with TV after linear programs channels for clients’ objectives
Video content Video content Digital distribution platforms Video content production Advertising placement on according to client’s brief Developing and shooting of the Internet the long-term programs and shows www.strana-online.pro OUR ADVANTAGES
SCALE CHOICE
QUALITY EFFECTIVENESS
CREATIVITY www.strana-online.pro WHY CHOOSE STRANA- ONLINE
17.09.2017 www.strana-online.pro STRANA-ONLINE ON THEMATIC TV MARKET
45 channels NRA 20 channels STRANA National Advertising Alliance [ЗНАЧЕНИЕ] [ПРОЦЕНТ] ONLINE � � KINOKOMEDIYA ANIMAL PLANET % � CINEMA � � KINOMIX BRIDGE TV � DOCTOR � � KINOSERIYA BRIDGE TV RUSSKIY � DRIVE � KINO TV HIT � JIVAYA PLANETA � � KHL CARTOON NETWORK � JIVI � � KUHNIA TV DISCOVERY CHANNEL � ISTORIYA � � MUZIKA PERVOGO EUROSPORT 1 � MOYA PLANETA � � MUJSKOE KINO EUROSPORT 2 � NASTOIASHEE STRASHNOE � � MATCH! ARENA EUROPA PLUS TV TV � � MATCH! BOETS ID Investigation � NAUKA � MATCH! IGRA Discovery � OHOTA I RYBALKA � � MATCH! NASH SPORT RU.TV � RETRO � � MATCH! FOOTBALL 1 TLC � KOMEDIYA � � MATCH! FOOTBALL 2 TV 1000 � RUSSKI BESTSELLER � � MATCH! FOOTBALL 3 TV 1000 ACTION � RUSSKI DETECTIVE � � MATCH! NASH TV 1000 RUSSKOE � RUSSKI ROMAN FOOTBALL KINO � SARAFAN � � NASHE NOVOE KINO other VIASAT EXPLORE � Т24 � � RODNOE KINO VIASAT HISTORY � USADBA � � RUSSKIY ILLUSION [ПРОЦЕНТ] VIASAT NATURE � FENIX+KINO � � RUSSKI EXTREME AUTO PLUS � ZEE TV � BOBER � RBK TV � VREMIA � TELEKAFE � DETSKIY Total audience ALL 18-59 share of Strana-online channels is 27% Source� DOM: Mediascope KINO TV Index+ ; TA: all 18-59; 2 H 2017 � IZVESTIA TSIFROVOE TV IS THE LEADER OF DISTRIBUTION North West Siberian Central
3,5 3,3 3,6 4 7,4 3,4 4,5 7,1 5,9 8,3 4,4 9,3 Far East 3,9 4,4 Volga 4,2 6,8 4,0 4,6 8,3 4,7 3,4 4,4 Russia Souther 3,8 5,3 1,8 2,3 Urals All 18-59 n 2,1 М 18-59 North Caucasus W 18-59
STRANA-ONLINE and Tsifrovoe TV has the strongest position in domestic penetration and leads the market in every region of Russia. www.strana-online.pro
Sources : Mediascope TV Index+ ; share %; 2 H 2017 *including MULT and MAMA channels STRANA-ONLINE CHANNELS ARE WELL-PLACED WITHIN THE SPECTRUM OF ALL RUSSIAN TV CHANNELS0.00 2.00 4.00 6.00 8.00 10.00 12.00 1.55 PERVIY KANAL 10.92 1.39 ROSSIYA 1 9.76 1.08 NTV 7.59 Рейтинг 1.05 TNT 7.41 Доля, % 1.01 ERK (NRA) 7.11 0.90 STS 6.3 0.88 MRK (NRA) 6.18 0.87 PIATIY KANAL 6.13 0.84 REN TV 5.93 0.80 JRK (NRA) 5.65 0.50 TV-3 3.55 0.49 TRK Audience share of virtual channels: 3.41 0.40 DOMASHNIY 2.83 TRK* – 3,4%, MTRK** – 1,3%. 0.35 ZVEZDA 2.44 0.33 TV TSENTR *TRK includes 15 channels: Russki Roman, Russki Detective, Russki 2.34 0.32 Bestseller, NST, Komediya, Jivaya Planeta. Cinema, Istoriya, Doctor, Moya PIATNITSA 2.26 Planeta, Retro, Usadba, Fenix+kino, Jivi, Zee TV 0.29 KARUSEL 2.05 0.28 DOM KINO 2 **MTRK includes 9 channels: Drive, Istoriya, Moya Planeta, Nauka, Ohota i 0.27 MATCH TV rybalka, T24, Russki Detective, Russki Bestseller, Jivaya Planeta 1.89 0.24 ROSSIYA 24 1.7 0.19 MULT 1.33 0.19 www.strana-online.pro TNT 4 1.3 0.18 MTRK 1.27 Sources : Mediascope TV Index, TV Index+ ; TA: all 18-59; 2 H 2017 STRANA-ONLINE CHANNELS PURCHASING OPPORTUNITIES
TRK GRP MTRK
Monthly inventory in case of � Specified set of channels Monthly inventory in case of
maximum load: � Same number of minutes maximum load:
� Opportunity of calculation for any TА TRP 30" TА TRP 30" TA ALL 18-59 2 300 ALL 18-59 370 W 18-59 2 800 � Availability in all types of M 18-59 380 Mediascope TV software
� Opportunity to plan an advertising campaign with Federal channels � Choice of the channels � Number of minutes determination MINUTES � Transparent planning � Sources: Mediascope TV Index+ 2017, 7:00-24:00 PBA on demand STRUCTURE & FUNCTIONALITY OF TSIFROVOY REKLAMNIY KANAL (TRK) 15 ad blocks – 6 min 07:03 each08:39 15 real channels 10:15 19:15; 19:40; 11:21 RUSSKI ROMAN 19:43 12:58 19:15; 19:40; 14:37 RUSSKI BESTSELLER 19:43 16:24 19:08; 19:11; RUSSKI DETECTIVE 19:36 AGREGATION 17:59 19:42; 19:44: OF SPOTS DATA IN NST 19:46 UNIFIED AD BLOCK 19:40 19:35; 19:37; 21:22 KOMEDIYA 19:39 22:57 19:36; 19:38; 0:39 CINEMA 19:40 19:15; 19:30; 2:15 ISTORIYA 19:45 3:39 19:15; 19:30; 5:25 DOCTOR 19:45 19:15; 19:30; BLOCKS OF TRK PlacementJIVAYA on realPLANETA channels is in the19:45 interval 0+25 min. from time of the block of TSIFROVOY - STANDARD SCHEDULE REKLAMNIY KANAL19:15; 19:30; MOYA PLANETA 19:45 STRUCTURE & FUNCTIONALITY OF MUZSHKOY TSIFROVOY REKLAMNIY KANAL (MTRK) 9 ad blocks – 4 min each 07:04 9 real channels 09:12 MOYA PLANETA 12:13 НАУКА Т24 AGREGATION 15:14 RUSSKI BESTSELLER OF SPOTS DATA IN 17:00 UNIFIED AD BLOCK RUSSKI DETECTIVE 20:01 JIVAYA PLANETA 23:02 ISTORIYA 01:10 DRIVE OHOTA I RYBALKA 04:09 Placement on real channels is in the interval 0+25 BLOCKS OF MTRK min. from time of the block of MUZSHKOY TSIFROVOY REKLAMNIY KANAL - STANDARD SCHEDULE STRANA-ONLINE CHANNELS ARE IN TOP-30 OF ALL THEMATIC CHANNELS Average monthly coverage, thousands of persons
- 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000
TV 1000 RUSSKOE KINO TV 1000 DOM KINO MULT DISCOVERY CHANNEL RBK TV MOYA PLANETA 9 418 TV 1000 ACTION ANIMAL PLANET RUSSKI ROMAN 8 138 STRANA-ONLINE channels make a significant TLC KINOKOMEDIYA contribution to all 18-59 target audience coverage. RUSSKIY ILLUSION NASTOIASHEE STRASHNOE TV 5 944 ILLUSION+ ТНТ MUSIC EUROSPORT 1 - 2 000 4 000 RETRO 4 718 VIASAT EXPLORE 3 512 VIASAT HISTORY CINEMA 3 032 MAMA ZEE TV ISTORIYA 4 336 SARAFAN 2 764 OHOTA I RYBALKA 4 242 DRIVE 2 622 USADBA 4 067 DOCTOR 2 541 NAUKA 4 044 KOMEDIYA 2,318 4 040 1,325 FENIX+ KINO JIVI RUSSKI BESTSELLER 3 998 Т24 3 904 www.strana-online.pro RUSSKI DETECTIVE 3 769 JIVAYA PLANETA 3 766 Sources: Mediascope, TV Index + ; TV Index ; TA all 18-59 ; 2H 2017 REGIONAL CHANNELS (STRANA-ONLINE) ARE IN TOP-3 OF ALL INFORMATIONAL CHANNELS IN MOSCOW Average monthly coverage, thousands of persons
Rossiya 24 8 826
MoskvaМОСКВА -24 6 474 24 Telekanal360° 5 987 360° RBK TV 3 967
EURONEWS 3 117
MIR 24 770 STRANA-ONLINE channels are the leaders in audience coverage among other informational & TSARGRAD 304 news channels
CNN INTERNATIONAL 156 www.strana-online.pro
Sources: Mediascope TV Index Moscow, TA all 4+, 4 Q 2017 STRANA-ONLINE KEY FIGURES 8 years on the market 20 thematic channels
professionals in our regional channels 60 team 97
virtual advertising permanent clients 100 3 channels
special projects digital resources 250 12 www.strana-online.pro Contact Us
Tel: +357 7000 0669 email: [email protected] www.rumedia24.com
18 www.strana-online.pro