Wet Tropics World Heritage Area TOOLKIT Contents
Introduction ...... 3
Wet Tropics World Heritage Area ...... 4
Wet Tropics Management Authority ...... 5
Tourism Experiences in the Wet Tropics ...... 6
Content Bank
Images ...... 9
Video ...... 11
Copy ...... 13
Editorial ...... 15
HOW TO USE THIS RESOURCE
TEQ has created this toolkit to assist the Queensland tourism industry in the positive promotion of the Wet Tropics World Heritage Area.
Content can be included in consumer-facing collateral CURTAIN FIG TREE, YUNGABURRA including brochures, websites and social media channels. WALLAMAN FALLS, GIRRIGUN NATIONAL PARK (COVER)
2 Introduction
With two UNESCO World Heritage areas side by side, North Queensland is a destination that offers visitors an incredible diversity of experiences on the Great Barrier Reef and in the Wet Tropics.
The Wet Tropics World Heritage Area, the oldest tropical rainforest in the world, stretches from west of Townsville to south of Cooktown, and offers visitors the opportunity to take part in adventure activities, engage with Indigenous culture, and enjoy natural surroundings and wildlife.
This resource, produced by Tourism and Events Queensland (TEQ), will help you find inspirational content on TEQ’s channels to showcase the variety of experiences on offer in the Wet Tropics. From images and videos, to copy and editorial, this content can be used online, in marketing collateral and on social media channels to inspire High Value Travellers to stay longer and explore further.
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Wet Tropics World Heritage Area air s Wet Tropics World Heritage Area s ille