Street 90 | Mivida Business Park | Building B2, 1st Floor New Cairo | Egypt Tel.: +2 01028817060 | +2 01028817070 [email protected] www.heromea.com In May 2005, the Hero group acquired 100% of the Company Overview share capital of Vitrac and the company was We have come a long way consequently renamed into Hero Nutritional Food Industries S.A.E., Hero and was founded. Hero Group We operate the biggest & the most modern fruit Hero MEA is part of the Swiss "Hero group"; an processing factory in Middle East & Africa region, international brand-focused consumer food group specialized in producing our branded and Private founded in 1886 in Lenzburg, Switzerland. Label Jam, Juice and concentrate. Today the Hero group has a global footprint with its Our flagship brand "Vitrac" is the leading Egyptian core product categories of fruit, infant nutrition and brand in jams & liquid concentrates by far. healthy snacks with operations predominantly based in , , Middle East/Africa, We lead the international premium jam segment in Turkey/Central Asia. the Middle East Region with the "Hero" brand, "Frutessa" and "Tova" jam brands are market leaders Hero MEA in the gulf countries. The French rooted brand Vitrac was introduced in Hero Baby brand has a wide range and variety of baby Egypt in 1982 and grew to become synonymous with food products sourced from Spain, Turkey and Italy, jam and concentrates. starting from Infant Formula Milks, Jars, Juices, Cereals and Biscuits, we offer healthy safe nutrition The success of the brand attracted the Swiss Hero for future generations on the basis of three main Group, to acquire 65% of the company principles: in November 2002. The acquisition aimed at Nutrition, Quality and Health. introducing the premium Hero brand to the region while building upon Vitrac's positioning and market share strength. Hero Jam 350g Hero Light Jam 320g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 350 Net Weight / Unit (in g) 320 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 6.58 Gross Weight / Case (in kg) 6.58 20’ Container Capacity 3000 20’ Container Capacity 3000 20’ Container Capacity Palletized 2640 20’ Container Capacity Palletized 2640

Variants Variants Apricot Mixed Fruits Apricot Bitter Orange Orange Bitter Orange Black Cherry Pineapple Black Cherry Blueberry Raspberry Forest Berry Fig Red Cherry Raspberry Forest Berry Strawberry Strawberry Hero Mini Jar 28.3g Hero Portion 20g Format Glass Jar Format Plastic Portion Net Weight / Unit (in g) 28.3 Net Weight / Unit (in g) 20 Unit / Case 144 Unit / Case 224 Gross Weight / Case (in kg) 11.70 Gross Weight / Case (in kg) 5.54 20’ Container Capacity 1600 20’ Container Capacity 1500 20’ Container Capacity Palletized 1386 20’ Container Capacity Palletized 1210

Variants Variants Apricot Red Cherry Apricot Bitter Orange Strawberry Bitter Orange Black Cherry Blueberry Honey Fig Strawberry Honey Raspberry Hero Honey 225g Hero Honey 365g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 225 Net Weight / Unit (in g) 365 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 4.52 Gross Weight / Case (in kg) 6.85 20’ Container Capacity 4350 20’ Container Capacity 3000 20’ Container Capacity Palletized 3927 20’ Container Capacity Palletized 2640

Variants Variants Natural Honey Natural Honey Spring Blossom Honey Spring Blossom Honey Hero Honey 650g Hero Honey Squeeze 500g Format Glass Jar Format Plastic Jar Net Weight / Unit (in g) 650 Net Weight / Unit (in g) 500 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 11.4 Gross Weight / Case (in kg) 6.75 20’ Container Capacity 1750 20’ Container Capacity 3000 20’ Container Capacity Palletized 1452 20’ Container Capacity Palletized 2750

Variants Variants Natural Honey Natural Honey Spring Blossom Honey Spring Blossom Honey Hero Peanut Butter 300g Vitrac Jam 245g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 300 Net Weight / Unit (in g) 245 Unit / Case 6 Unit / Case 12 Gross Weight / Case (in kg) 3.15 Gross Weight / Case (in kg) 4.8 20’ Container Capacity 5000 20’ Container Capacity 4000 20’ Container Capacity Palletized 4312 20’ Container Capacity Palletized 3683

Variants Variants Hero Peanut Butter Apricot Fig Strawberry Vitrac Jam 340g Vitrac Jam 450g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 340 Net Weight / Unit (in g) 450 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 6.24 Gross Weight / Case (in kg) 7.5 20’ Container Capacity 3500 20’ Container Capacity 2800 20’ Container Capacity Palletized 2772 20’ Container Capacity Palletized 2310

Variants Variants Apricot Mango Strawberry Apricot Bitter Orange Mixed Frutis Fig Black cherry Orange Mixed Fruits Blueberry Pineapple Strawberry Date Raspberry Strawberry Raspberry Fig Red Grape Vitrac Jam 900g Vitrac Creamy Jam 380g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 900 Net Weight / Unit (in g) 380 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 14.88 Gross Weight / Case (in kg) 7.50 20’ Container Capacity 1500 20’ Container Capacity 2700 20’ Container Capacity Palletized 1210 20’ Container Capacity Palletized 2080

Variants Variants Apricot Apricot Fig Fig Orange Strawberry Strawberry Vitrac Diet Jam 290g Vitrac Jam 850g Format Glass Jar Format Tin Net Weight / Unit (in g) 290 Net Weight / Unit (in g) 850 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 5.70 Gross Weight / Case (in kg) 12.07 20’ Container Capacity 3500 20’ Container Capacity Palletized 2772

Variants Variants Apricot Apricot Fig Fig Orange Strawberry Strawberry Vitrac Jam 2.5kg Vitrac Jam 4.7kg Format Tin Format Plastic Tub Net Weight / Unit (in g) 2500 Net Weight / Unit (in g) 4750 Unit / Case 6 Unit / Case 4 Gross Weight / Case (in kg) 17.26 Gross Weight / Case (in kg) 20.00 20’ Container Capacity 700 20’ Container Capacity Palletized 360

Variants Variants Apricot Apricot Fig Strawberry Strawberry Vitrac Portion 20g Vitrac Honey 340g Format Plastic Portion Format Glass Jar Net Weight / Unit (in g) 20 Net Weight / Unit (in g) 340 Unit / Case 224 Unit / Case 12 Gross Weight / Case (in kg) 6 Gross Weight / Case (in kg) 6.30 20’ Container Capacity 1700 20’ Container Capacity 3100 20’ Container Capacity Palletized 1210 20’ Container Capacity Palletized 2640

Variants Variants Apricot Clover Honey Fig Strawberry Vitrac Honey Squeeze 500g Vitrac Honey 880g Format Plastic Jar Format Glass Jar Net Weight / Unit (in g) 500 Net Weight / Unit (in g) 880 Unit / Case 12 Unit / Case 6 Gross Weight / Case (in kg) 6.75 Gross Weight / Case (in kg) 7.58 20’ Container Capacity 3000 20’ Container Capacity 2800 20’ Container Capacity Palletized 2750 20’ Container Capacity Palletized 2200

Variants Variants Clover Honey Clover Honey Vitrac Portion 20g Vitrac Nectar 1 Liter Format Plastic Portion Format Glass Bottle Net Weight / Unit (in g) 20 Net Weight / Unit (in ml) 1000 Unit / Case 224 Unit / Case 6 Gross Weight / Case (in kg) 5.36 Gross Weight / Case (in kg) 9.24 20’ Container Capacity 1500 20’ Container Capacity 2000 20’ Container Capacity Palletized 1210 20’ Container Capacity Palletized 1320

Variants Variants Honey Guava Mango Mango Orange Mixed Fruits Pomegranate Strawberry Guava Vitrac Nectar 250ml Vitrac Nectar 200ml Format Glass Bottle Format Tetra Pak Net Weight / Unit (in ml) 250 Net Weight / Unit (in ml) 200 Unit / Case 12 Unit / Case 27 Gross Weight / Case (in kg) 4.95 Gross Weight / Case (in kg) 5.96 20’ Container Capacity 3700 20’ Container Capacity 3000 20’ Container Capacity Palletized 2420 20’ Container Capacity Palletized 2200

Variants Variants Apple Strawberry Guava Apple Orange Guava Guava Mango Mango Mango Orange Mix Mixed Fruits Pineapple Orange Pomegranate Pineapple Vitrac Nectar 1 Liter Vitrac Syrup 650ml Format Tetra Pak Format Glass Bottle Net Weight / Unit (in ml) 1000 Net Weight / Unit (in ml) 650 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 13.08 Gross Weight / Case (in kg) 15.170 20’ Container Capacity 1600 20’ Container Capacity 1100 20’ Container Capacity Palletized 990 20’ Container Capacity Palletized 770

Variants Variants Apple Pineapple Orange Almond Guava Pineapple Grenadine Mango Orange Mint Mix Red Grape Rose Pear Red Cherry Peach Strawberry Vitrac Juice Concentrate 650ml Frutessa Jam 420g Format Glass Bottle Format Glass Jar Net Weight / Unit (in ml) 650 Net Weight / Unit (in g) 420 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 14.285 Gross Weight / Case (in kg) 7.60 20’ Container Capacity 1100 20’ Container Capacity 2700 20’ Container Capacity Palletized 770 20’ Container Capacity Palletized 2310

Variants Variants Apricot Apricot Raspberry Carob Fig Red Cherry Hibiscus Mango Strawberry Mango Mixed Fruits Tamarind Orange Pineapple Tova Jam 450g Corny Big Cereal Bar 50g Format Glass Jar Format Wrapper Net Weight / Unit (in g) 450 Net Weight / Unit (in g) 50 Unit / Case 12 Unit / Case 24 Gross Weight / Case (in kg) 8.00 Gross Weight / Case (in kg) 1.36 20’ Container Capacity 2700 20’ Container Capacity Palletized 4004 20’ Container Capacity Palletized 2080 40’ Container Capacity Palletized 9100

Variants Variants Apricot Raspberry Chocolate Cherry Strawberry Coconut Fig Brownie Mixed Fruits Orange Pineapple Corny Milk Sandwich 120g Corny Milk Sandwich 40g Format Box Format Wrapper Net Weight / Unit (in g) 120 Net Weight / Unit (in g) 40 Unit / Case 8 Unit / Case 24 Gross Weight / Case (in kg) 1.12 Gross Weight / Case (in kg) 1.12 20’ Container Capacity Palletized 1980 20’ Container Capacity Palletized 3828 40’ Container Capacity Palletized 4500 40’ Container Capacity Palletized 8700

Variants Variants Milk Classic Milk Classic Milk Dark & White Milk Dark & White Hero Baby Fruits 125g Hero Baby Meals 120g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 125 Net Weight / Unit (in g) 120 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 2.75 Gross Weight / Case (in kg) 2.70 20’ Container Capacity Palletized 2970 20’ Container Capacity Palletized 2970 40’ Container Capacity Palletized 6480 40’ Container Capacity Palletized 6480

Variants Variants 3 Fruits Mixed Fruits with Cereals Rice and Chicken Apple Compote Peach Banana Rice and Zucchini Banana Prunes Mixed Vegetables Banana Mandarin Pear Mango & Banana Mixed Fruits Hero Baby Desserts 125g Hero Baby Meals 190g Format Glass Jar Format Glass Jar Net Weight / Unit (in g) 125 Net Weight / Unit (in g) 190 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 2.75 Gross Weight / Case (in kg) 3.82 20’ Container Capacity Palletized 2970 20’ Container Capacity Palletized 1782 40’ Container Capacity Palletized 6480 40’ Container Capacity Palletized 3888

Variants Variants Fruit Pudding Chicken casserole 12+ Yoghurt Pear (120g) Vegetable Lasange 12+ Rice Chicken 9+ Mixed Fruits 6+ Hero Baby Juice 130g Pouch 100g Format Glass bottle Format Pouch Net Weight / Unit (in ml) 130 Net Weight / Unit (in ml) 100 Unit / Case 12 Unit / Case 18 Gross Weight / Case (in kg) 3.12 Gross Weight / Case (in kg) 2.16 20’ Container Capacity Palletized 2640 20’ Container Capacity Palletized 1320 40’ Container Capacity Palletized 5760 40’ Container Capacity Palletized 2880

Variants Variants Apple 3 Fruits Grape Carrot Apple Banana Grape Orange Banana Mixed Fruits with Biscuits Mixed Fruits Good Morning Cereals 150g Good Night Cereals 150g Format Carton Box Format Carton Box Net Weight / Unit (in g) 150 Net Weight / Unit (in g) 150 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 2.33 Gross Weight / Case (in kg) 2.33 20’ Container Capacity Palletized 2700 20’ Container Capacity Palletized 2700 40’ Container Capacity Palletized 5800 40’ Container Capacity Palletized 5800

Variants Variants 8 Cereals & Fruit with Milk 8 Cereals & Vegetables with Milk 8 Cereals with Milk Wheat & Oat with Milk Wheat & Cheese Rice & Corn Whole Day Cereals 110g Whole Day Cereals 150g Format Carton Box Format Carton Box Net Weight / Unit (in g) 110 Net Weight / Unit (in g) 150 Unit / Case 12 Unit / Case 12 Gross Weight / Case (in kg) 7.55 Gross Weight / Case (in kg) 7.55 20’ Container Capacity Palletized 2700 20’ Container Capacity Palletized 700 40’ Container Capacity Palletized 5800 40’ Container Capacity Palletized 1550

Variants Variants Rice Wheat with Milk Vegetable Soup 100g Hero Baby Biscuits 180g Format Carton Box Format Carton Box Net Weight / Unit (in g) 100 Net Weight / Unit (in g) 180 Unit / Case 12 Unit / Case 6 Gross Weight / Case (in kg) 1.40 Gross Weight / Case (in kg) 1.1 20’ Container Capacity Palletized 2700 20’ Container Capacity 1320 40’ Container Capacity Palletized 5800 40’ Container Capacity 2640

Variants Variants Vegetable Soup Teething Biscuit Jam 340g 450g 900g Juice 1 Liter 250ml Format Glass Jar Format Glass Bottle Net Weight / Unit (in g) 340 450 900 Net Weight / Unit (in ml) 1000 250 Unit / Case 12 12 12 Unit / Case 6 12 Gross Weight / Case (in kg) 6.30 8.00 14.94 Gross Weight / Case (in kg) 9.24 4.95 20’ Container Capacity 3100 2700 1500 20’ Container Capacity Palletized 2640 2080 1210 20’ Container Capacity 2000 3700 M.O.Q / Flavor 1000 1000 1000 20’ Container Capacity Palletized 1320 2640 Variants Variants Apricot Guava Buleberry Mango Fig Mango Orange Orange Mixed Fruits Raspberry Pomegranate Strawberry Strawberry Guava