Social Media: Taming the Dragon. Building a Social

SOCIAL MEDIA: TAMING THE DRAGON . Building a social media strategy and arming your company with the right tools.

• Social/Author Authority Matters - Both Google and Bing care about the quality of the people sharing Quantity Quality links to your site and content. – How many followers do they have? How many people have them in circles? How many people subscribe to their content? – What is the quality of those followers? • Human engagement has basically replaced pagerank – Building consistent engagement signals to your content. – Develop links from pages/domains with consistent engagement signals. • Personalization has been added to search results

• Search engines will Followers, display social media likes, check- profiles for your ins, Google+ brand Engagement Mentions – Google Profile / (Klout) Google+ – Twitter – Facebook Quality – LinkedIn

– YouTube Reputation / Authority / Frequency – and so many more! Influence • Social media impacts

organic search Topic/ visibility Relevance

Social Media American Customer Satisfaction Index (ACSI) - July 2012

Facebook LinkedIn Twitter.com 2012 Pinterest YouTube (Google) Google+

0 20 40 60 80

American Customer Satisfaction Index (ACSI) - July 2012

• Social Networking is requires a Research time investment over the long term. Where are your customers? What do they want? • Reserve your brand's name (or your company name or personal name) on the more popular social networking Web sites. Build

– You don't necessarily have to Facebook Twitter Google + LinkedIn Etc. be active on all of the Web sites; however, it's important to reserve your name and fill out your profile on as many social Web sites as feasible. Promote

Newsletter Word of Mouth Contests

Get your name on the major social networks

Company Key Executives

Choose 3 platforms to focus on

Twitter Facebook Google+ LinkedIn

Build a following

Targeted Forums/Blogs Marketing Materials High Profile Users Request Action

Listen to the conversation and engage daily Requests for Customer Complaints Customer Suggestions Comment on Articles Recommendations

Content

WordPress Tool

Facebook Twitter LinkedIn Google+

http://www.tweetdeck.com/ • Organize and monitor Facebook and Twitter conversations. • Reply to conversations on the Facebook Wall. • Manage multiple users. • Schedule across channels. • Pre-load status updates to post in different time zones or regions.

http://hootsuite.com/ • Works with Facebook, Twitter, LinkedIn, Google+ Pages, Foursquare, Wordpress.com, MySpace, mixi, and others • Reply to conversations on the Facebook Wall • Manage multiple users • Schedule content across multiple channels • Pre-load status updates to post in different time zones or regions • Assign posts to users • Browser widget

http://bufferapp.com/ • Share content at pre-set times • Works with Twitter, Facebook, and LinkedIn • Browser Extensions for Google Chrome, firefox, Safari • Email from Mobile • Use directly with Twitter.com and Google reader • Schedule content across multiple channels

• Write and schedule your Google+ https://chrome.google.com/webstore/detail/o posts • Works for Google+ profiles and glhhmnmdocfhmhlekfdecokagmbchnf Google+ pages • Easily share links to Google+ • Create a post, and schedule it for later • Do Share will automatically send it • Supports sharing to circles, +mentions, notifying circle, link sharing, reshares, and photo uploads • Allows you to share a comment from the Google+ stream • Bring out your inner author with a distraction free rich text editor - Save a draft now, edit it into a post later • Share a post directly from the stream • Share a post directly from the notifications panel • Quickly share to your personal page from your page's stream and notifications

• Twitter • Management – Tweriod: Find the best times to tweet to your – Google Alerts and Google Trends — Great for followers monitoring key words and trends on the Web – Twilert: Receive email updates of tweets that – Social Mention — Monitor key words across the mention your brand, product, service Web, including Facebook, Twitter, YouTube and – Twylah: Create websites and widgets from your Flickr tweets – Topsy – Real-time social search engine with a – SocialBro: Analyze and manage your Twitter trending feature community – ThinkUp: Free, open source web application that – All My Tweets: View all of your tweets on one page captures all your activity on social networks like – Twilk: Put images of all your Twitter followers on Twitter, Facebook and Google+. your background – IFTTT: Connect networks and apps to automatically – ManageFilter: Clean up your followers trigger actions in another one • Facebook • Content Curation – HyperAlerts: Email reports of activity on your page – NewsMix: Find content to share – Tweetmeme: Find the hottest links on Twitter • Google+ – Storify: Curate multiple social networks to build – All My +: Look up a specific profile or login via social stories Google to display your own Google+ statistics – Bagtheweb: Create bags to collect, publish, and – FindPeopleonPlus: Search over 45 million Google+ share any content from the Web users for people and brands – The Archivist: Save and analyze tweets – Google+ Notifications: The extension button will turn red and show you how many updates are waiting for you.

402-391-9200 [email protected] ©Copyright 2012 QA Technologies, Inc. All rights Reserved. QAT Global is always on the forefront in adapting new and innovative technologies and methodologies to provide quality world class products to clients. EMBRACE THE CUTTING EDGE

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to address user experience • Easy navigation with the richest visual experience • Simplified tasks and results oriented performance • Agile development with Team with the leader in user experience design to create rich Agility RPM internet applications using agile software development techniques and enhance the user experience in a better way.

402-391-9200 [email protected] ©Copyright 2012 QA Technologies, Inc. All rights Reserved. Internet Business Consulting and Training Internet Consulting • Custom training on aspects of online marketing • Developing Internet Business Guidance and advice to CEOs, entrepreneurs, objectives and marketing departments • Inbound marketing strategy • Understanding your competitive landscape • Evaluating your existing Inbound marketing campaigns and ROI Internet Technology Consulting • Determining which technology platform is best suited for your Internet Business needs • Web Site Architecture • SEO Architecture • Redefining /redesigning your online presence • Datafeeds and API setup Start-up Internet Business Consulting With QAT Global as your partner you instantly have • New Internet business concept marketing people who are technical. analysis • Market Analysis • Assessment and testing technology for your start-up Internet business

Advisory Services Repeatable Success for Software Projects Our collective insight and best practices deliver high impact business results when you partner with us.

Have an idea for something new? Ideation Services We help companies apply the creativity Want to create the next social network? process to improve their ideas, including features, user interface design, and For over 17 years, QAT Global has been an innovation partner delivering high quality platform(s) selection. results on time and on budget. QAT Global focuses on all aspects of R&D; we help our clients quickly get to market with new or enhanced products including custom Mobile Applications software solutions, web software, desktop software, line of business applications, QAT Global is a one-stop solution for rapid mobile applications, third-party integrations, ecommerce solutions, content mobile app development across multiple management systems, rich internet applications, and mainframe applications. QAT platforms.

Global has invested in key technical talent, jump start tool kits, development libraries, methodologies, and templates that have been refined over many product User Experience QAT Global delivers exceptional user development efforts and achieve above average, repeatable results for our clients. experiences by seamlessly merging architecture, graphical and technical design, interface design, and marketing. QAT Global has a flexible operating model, we work with each of our clients to determine the right fit and we design an approach that will work the most effectively Internet Consulting for each client. This always begins with helping our clients balance insight and ideals QAT Global is here to work with your with strategic action. Most importantly, throughout our relationship we always place corporate staff to advise, train, and help the interests of our clients first. implement Internet solutions that will help grow your business.

Custom Software Solutions LEARN MORE AT: We create forward-thinking, custom applications that can help you accomplish WWW.QAT.COM your business objectives.

Looking to learn more about what makes QAT Global your top partner for strategic consulting, product engineering, agile cloud development, and innovation? We'd love to connect with you and discuss your company's goals and what makes us the right partner for the future.

For more information please visit our web site: www.qat.com

ADDRESS 222 South 15th Street, Suite 1001 North, Omaha, NE 68102

PHONE Leading Innovation 402-391-9200 Leading Innovation and driving the next generation user experience in product development across your enterprise. EMAIL

[email protected] For more information please visit our web site: www.qat.com

QAT GLOBAL QAT Global is always on the forefront in adapting new and innovative technologies and methodologies to provide quality world class products to clients.

For more information please visit our web site: www.qat.com