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Politico's Future of Finance Summit WHY POLITICO Since our launch in 2007, POLITICO has maintained a singular focus: to cover politics, policy and power for the most influential readers in the world. With our headquarters in Washington and Brussels, and major offices in London, Paris and Berlin POLITICO is considered the most influential political media company on two continents. Executives, world leaders, regulators, policymakers, newsmakers, civil society organizations — and those professionals looking to influence them — read POLITICO every day to ensure they know the latest on politics, policy and regulation, and their effects on business. We create custom solutions to amplify your story: • Thought leadership • Brand awareness • Issue advocacy • CSR AUDIENCE Our audience drives global decisions. Through first-party subscriber data, our exclusive audience includes: POLICYMAKERS BUSINESS LEADERS OUR AUDIENCE IS: 90% President Juncker’s 400+ CEOs subscribe to 2,5x more likely to be a Office our newsletters government employee 96% Commissioners 90% of European 2x more likely to be leadership from interested in 89% Commission Heads of Global Top 50 Government Cabinet companies 91% MEPs 100% Tusk’s Cabinet FUTURE OF FINANCE SUMMIT EVENT FORMATS & CONCEPTS FUTURE OF FINANCE SUMMIT: WHY BECOMING A PARTNER FOUNDING PARTNER BENEFITS PROGRAMMING THOUGHT LEADERSHIP BRANDING & VISIBILITY • Participate in pre-event • Deliver opening remarks • Feature as ‘Founding Summit brainstorm with • Recognition during opening Partner’ in all print and programming team and closing remarks digital promotion • Ongoing program and • Submission of up to two (2) • 4 marketing messages in speaker review sessions Sli.do polls for the audience POLITICO Playbook • Distribute white paper at the • Premium branding event throughout event space and on all marketing materials HIGH LEVEL NETWORKING DEDICATED MEDIA CAMPAIGN and POLITICO.eu • 10 delegate passes for • Up to 4 POLITICO policy executives, clients, prospects newsletter sponsorships- for the Summit pending availability • Green room access at the • 3 full page print ads in Summit POLITICO weekly • 1 sponsored content article published and promoted online and in print FUTURE OF FINANCE SUMMIT: WHY BECOMING A PARTNER PRESENTING PARTNER BENEFITS – PANEL DISCUSSION THOUGHT LEADERSHIP BRANDING & VISIBILITY • Deliver opening remarks at • Feature as ‘Presenting the start of a session, setting Partner’ in print and digital up the framework for promotion discussion • 2 marketing messages in • Recognition during opening POLITICO Playbook and closing remarks • Premium branding • Submission of up to one (1) throughout event space and Sli.do poll for the audience on all marketing materials and POLITICO.eu DEDICATED MEDIA CAMPAIGN HIGH LEVEL NETWORKING • Up to 2 POLITICO policy • 7 guest passes for executives, newsletter sponsorships- clients, prospects for the pending availability summit • 1 full page print ads in • Green room access at the POLITICO weekly event FUTURE OF SUMMIT: WHY BECOMING A PARTNER PRESENTING PARTNER BENEFITS – BREAKOUT SESSION blockchain – cybersecurity – green finance THOUGHT LEADERSHIP BRANDING & VISIBILITY • Co-chair one of breakout • Feature as ‘Presenting sessions setting up the Partner’ in print and digital framework for discussion promotion • Recognition during opening • 2 marketing messages in and closing remarks POLITICO Playbook • Premium branding throughout event space and on all marketing materials and POLITICO.eu DEDICATED MEDIA CAMPAIGN HIGH LEVEL NETWORKING • Up to 1 POLITICO policy • 4 guest passes for executives, newsletter sponsorships- clients, prospects for the pending availability summit • 1 full page print ads in • Green room access at the POLITICO weekly event FUTURE OF FINANCE SUMMIT: WHY BECOMING A PARTNER SUPPORTING PARTNER BENEFITS THOUGHT LEADERSHIP BRANDING & VISIBILITY • Recognition during opening • Feature as ‘Supported by’ in and closing remarks print and digital promotion • Submission of up to one (1) • 1 marketing message in Sli.do poll for the audience POLITICO Playbook • Premium branding throughout event space, on all marketing materials, and POLITICO.eu DEDICATED MEDIA CAMPAIGN HIGH LEVEL NETWORKING • 1 half page print ad in • 4 delegate passes for POLITICO weekly executives, clients, prospects for the summit POLITICO’S FUTURE OF FINANCE SUMMIT POLITICO’s Future of Finance Summit*, 100% developed and hosted by POLITICO Europe and co- hosted with l’AGEFI, is one of the regular multi-sponsor events that POLITICO Europe hosts every year. In 2018 we mainly focused on Capital Markets, High level speakers included Bruno Le Maire, Minister of Economy and Finance, France , MEPs, Industry representatives, NGOs, innovators, etc. The event was presented by the CFA Institute and Hogan Lovells whose high representatives introduced a session of the program. Here’s what to expect in 2019… *2018 highlights in appendix 1-ON-1 INTERVIEWS WITH THE THOUGHT LEADERS AT FUTURE OF FINANCE SUMMIT 2019 As the gears of European integration slow to a crawl, 2019 marks the last year for the current European Commission, Parliament and the entire United Kingdom. The future of finance is in a state of uncertainty: the fallout from Brexit, looming economic challenges in the Eurozone and the growing digital revolution spell the need for change. • What’s left for Eurozone reform? What will the EU have to do to prevent the next financial crisis? • What’s next for the central bank policy? Can policy makers regulate cryptocurrencies? • Will sustainable finance lead to green washing? What should governments and the next European Commission do to rewire the sector? Those are some of the questions that will be answered during the Summit. KEY FEATURES OF FORMAT ❖ High level speaker, global picture/more political conversation ❖ Moderated by a POLITICO journalist ❖ Content 100% developed by POLITICO’s newsroom ❖ Speaker profile: Commissioner, National Minister, etc. ❖ Live audience + Q&A + networking before/after PANEL DISCUSSIONS: DEEP DIVE INTO POLICY AT FUTURE OF FINANCE SUMMIT IN 2019 3 main panel debates: ▪ Is the EU strong enough to prevent the next financial crisis? ▪ Quantitative Easing in the Eurozone: What comes next? ▪ 2019-2024: What should be the next European Commission’s top policy priorities? KEY FEATURES OF THE FORMAT ❖ One specific topic, deep dive conversation ❖ Moderated by a POLITICO journalist ❖ Content 100% developed by POLITICO’s newsroom ❖ Max 4 panelists, selected by POLITICO’s newsroom ❖ Speakers profile (max 4): 1 Member State; 1 Commission; 1 MEP; 1 Industry; 1 academic/researcher/economist; 1 NGO/Civil society ❖ Live audience + Q&A + networking before/after ROUNDTABLE SESSIONS: EXPERT AUDIENCE 3 roundtable discussion: ▪ BLOCKCHAIN AND THE FUTURE OF CRYPTO CURRENCIES ▪ DATA MANAGEMENT & CYBERSECURITY ▪ SUSTAINABLE AND GREEN FINANCE KEY FEATURES OF THE FORMAT ❖ 3 roundtable discussions ❖ One specific topic, deep dive conversation to promote solution –oriented discussion ❖ Moderated by a POLITICO journalist ❖ Each sessions features one co-chair and around 20 to 25 participants FUTURE OF FINANCE SUMMIT MEDIA COMPONENTS POLITICO FINANCIAL SERVICE NEWSLETTER SPONSORSHIP: MARKETING MESSAGE IN POLITICO PLAYBOOK FULL PAGE PRINT AD*: PUBLISHED IN PRINT IN POLITICO WEEKLY REACHING THE INFLUENTIALS: POLITICO’S PRINT PRINT ADS, INFOGRAPHICS, SPONSORED CONTENTS PUBLISHED EVERY THURSDAY 11,600+ copies in Institutions: 7,300 copies in key places: 20,000+ copies across the EU • EUROPEAN COMMISSIONS: 6,300+ copies • Airports lounges/airlines • EUROPEAN PARLIAMENT: 2,000+ copies • Eurostar • BELGIUM: 66% of distribution • EESC: 270+ copies • Social/Business clubs • FRANCE: 8% of distribution • COUNCIL OF MINISTERS: 400+ copies • Hotels • GERMANY: 6% of distribution • EUROPEAN COURT OF AUDITORS: 220+ • UK: 5% of distribution copies • NATO HEADQUARTERS: 150+ copies • BELGIAN PARLIAMENT: 200+ copies • FRENCH PARLIAMENT: 920+ copies • DEUTSCHE BUNDESTAG: 450+ copies • NL PARLIAMENT: 200+ copies • AUSTRIAN PARLIAMENT: 220+ copies Appendix 2018 SUMMITS HIGHLIGHTS SPEAKERS LIVESTREAM 20 TOTAL SPEAKERS 2.8K+ TOTAL VIEWS ACROSS 6 POLICY MAKERS LIVESTREAM PLATFORMS 10 NATIONALITIES PRE & POST EVENT PROMOTION 38 NEWSLETTERS 4 PRINT ADS LIVE AUDIENCE 19 EMAILS 115 ATTENDEES 100K+ ONLINE IMPRESSIONS MEDIA IMPACT 2 MORNING FINANCIAL SERVICES NEWSLETTER OVERALL RECEPTION 1 MORGEN EUROPA NEWSLETTER LIKELIHOOD TO 1 LONDON PLAYBOOK NEWSLETTER RECOMMEND THE EVENT: 4.1/5 1 BREXIT FILES NEWSLETTER 7 ARTICLES IN POLITICO 8 ARTICLES OTHER MEDIA 2018 SUMMITS HIGHLIGHTS.
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