Veronis Suhler Communications Industry Forecast, , UN, 2001, 0971131007, 9780971131002, . .

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Today VSS professionals rely on the VSS Forecast, just as they did when we first released it in 1987, for strategic intelligence and actionable data to capitalize on emerging growth trends in media, communications and entertainment in the world’s #1 media economy. That’s why so much time and effort goes into every VSS Forecast and Mid-Term Update we publish. Subscribers to the VSS Forecast rely on this exclusive insight and data twice a year for more accurate benchmarking, hard-core analytics and better decision-making.

Data First. We will be making this a data-centric product with supporting analysis. Less text, more numbers, and better analytics - with full sourcing and accessibility – means the VSS Forecast will be easier to navigate. You will be able to find the information you need more quickly and with the supporting content right there with it. The history, the assumptions, the definitions, and the trends will be in the same place as the data.

Segment Portals. We are peeling back some of the hierarchy in recent Forecasts to give independent prominence to what are, after all, major industries in their own right: cable and cable networks, broadcast television, videogames, internet, and mobile among them. We are expanding coverage of these and other segments. At the same time, we are recognizing the changing media landscape – for example, by covering radio in tandem with recorded music and by addressing the complex and evolving video landscape.

New Perspectives. We approached the upcoming edition with the thought that the Forecast's quarter century of excellence shouldn't preclude change. So we are preserving the core methodology and data consistency, but we also are looking at additional data inputs. We are bolstering coverage of important sectors such as business information, while reassessing the relevance of some immaterial spending lines.

In unveiling its latest annual forecast, Veronis spoke of a "return to spending levels not seen since before [the] global economic downturn." And the firm said: "While digital has been a growth driver in select pockets of the Industry in the past, the new data show that digital communications and services - encompassing content, technology and user access - has firmly established itself as the driving force of the industry."

Beyond pay TV, digital remains a key growth driver - across various parts of the media and communications industry. In 2006, VSS found that digital-related expenditures represented 16.7 percent of total industry spending. The figure rose to 26.5 percent in 2011 and will expand to 39.3 percent by 2016, it said. The 26th annual edition of the VSS Communications Industry Forecast says that industry spending rose 4.4 percent in 2011 to $1.129 trillion despite a sluggish economy. At the expected growth pace through 2016, the communications industry will remain the fifth-largest industry among 15 economic sectors in 2016, Veronis said.

Entertainment media spending growth is expected to accelerate to 3.4 percent in 2012 to $86.46 billion "driven by TV programming and box office," VSS said. Investments in political and Olympics coverage, the release of new video game consoles and the "revitalized" recorded music market will contribute to an even higher compound annual growth rate of 4.4 percent during the forecast period.

Spending on subscription TV increased 7.4 percent in 2011 to $175.23 billion and is expected to increase 6.5 percent to $186.61 billion in 2012 "as consumers add more programming and services to existing subscriptions and major marketers shift advertising from the broadcast networks to more cost-effective cable networks," VSS said.

Veronis Suhler Stevenson, or VSS is a private equity firm whose investments are exclusively concentrated in the Media industry and related sectors including information, education, marketing services and business services. Founded in 1981, VSS manages a number of private equity funds for strategic buyouts and structured growth or investments, in mid-range companies operating in the information, education, media, marketing services, and business services sectors of North America and Europe.[1]

The company was founded as Veronis, Suhler & Associates (VS&A) in 1981, by John J. Veronis and John S. Suhler.[3] Veronis had been co-founder of Psychology Today magazine and its associated enterprises, and Suhler was a former president of CBS Publishing Group.[4] Jeffrey T. Stevenson joined the company the following year, and became a named partner in 2001. There are five partners altogether in the senior management structure, and the company employs more than 50 staff across its two offices.[5]

As of 2008[update] VSS's portfolio of equity and capital funds have been invested in more than 65 companies, resulting in over 300 mergers, add-ons and acquisitions transactions. Current and former platform company investments for VSS include Infobase Publishing, Kansas Broadcasting System, ITE Group, Granada Learning, CSC Media Group, Cambium Learning Group, and Yellow Book USA. VSS management of equity and mezzanine investment funds commenced from 1987,[6] and in that year completed some 25 media company deals at a value totalling over $1 billion.[7] By 2006 VSS investment funds managed commitments over $2.8 billion.[8]

In 2005, VSS partnered with Mecom Group—an investment company headed by former Mirror Group chief executive David Montgomery—to acquire Berliner Verlag, the publisher of German daily and Berliner Kurier, among other titles. This acquisition, of a company valued at £53m from the former owners Holtzbrinck, represented the first foreign takeover of a German daily .[9]

In addition to its investment and recapitalization portfolios, VSS also conducts and publishes research data on financing & statistics, forecasts and industry trends for the media, publishing and communications sector. It produces two widely consulted American media industry periodicals, Communications Industry Forecast (ISSN 1546-0797) and Communications Industry Report (ISSN 1552-7034).[10]

NEW YORK--(BUSINESS WIRE)--Driven by an improving economy and stronger-than-expected results across all digital media, total U.S. Communications Industry spending increased 4.2% in 2011 and is on pace to grow at an accelerated 5.6% in 2012, reaching $1.185 trillion and outpacing GDP growth of 4.4%, according to (VSS), a private equity firm serving the communications, media, information, education, and business services industries in North America and Europe. These findings are included the VSS Forecast Mid-Term Update, a new annual companion publication to the VSS Communications Industry Forecast 2011-15 (www.vssforecast.com), a leading benchmark for spending, usage, growth and trends data since 1987.

The VSS Forecast Mid-Term Update, which provides horizontal perspective and data on the rapidly changing media, entertainment and communications landscape in a challenging economic environment, found that total Communications Industry spending was up from a base of $1.076 trillion in 2010. VSS estimates total spending will reach $1.419 trillion in 2015, representing growth of $343 billion, or 31.8% point to point, and a 5.7% Compound Annual Growth Rate.

“While the VSS Forecast Mid-Term Update clearly shows the strong growth momentum of digital media in such segments as Pure-Play Consumer Internet & Mobile Services, and Branded Entertainment, it also highlights the impact of a strengthening economy,― said John Suhler, Co-Founder and President of VSS. “What’s resulted is an increase in spending within the U.S. Communications Industry as both consumers and businesses begin to expand their use of a variety of communications platforms and tools such as mobile devices and tablets. Bottom line: This is the best news for the industry in several years.―

VSS established the VSS Forecast Mid-Term Update to provide a near final spending estimate for the just-past year, as well as the first year of the most-recent VSS Forecast, and an updated estimate of spending for the current year, which is the second year of the five-year period covered in the latest VSS Forecast. The VSS Forecast Mid-Term Update will be released at the end of the first quarter each calendar year.

The VSS Forecast Mid-Term Update tracks, analyzes and forecasts data by six broad Communications Industry Sectors, four major Industry Revenue Streams and 20 key Industry Segments as defined in the VSS Forecast. Industry Sectors include Targeted Media, Business & Professional Information & Services, Entertainment & Leisure Media, Education & Training Media & Services, Traditional Marketing, and Traditional Consumer Advertising Media. Revenue Stream components include Advertising, Marketing Services, Institutional End-User, and Consumer End-User. Within these broad sectors, VSS tracks 20 key Industry Segments and more than 100 subsegments.

Spending on Targeted Media in 2012, which includes direct marketing, branded entertainment, outsourced custom content, pure-play consumer internet & mobile services, and business-to-business (B-to-B) media, has been revised upward from the original 7.7% growth projection in the annual VSS Forecast to 8.1% in the VSS Forecast Mid-Term Update. The upward revision was driven by strong performances in all segments except branded entertainment and outsourced custom publishing. VSS adjusted the 2010-2015 CAGR from 7.9% to 8.4%, reaching $278.4 billion to reflect expectations of stronger growth for most digital components within the sector, including e-custom publications, e-media in B-to-B media, and the entire pure-play consumer internet & mobile services segment.

Traditional Marketing, which includes consumer promotions, B-to-B promotions, public relations and word-of-mouth marketing, has been revised upward from 3.1% to 3.8% in 2012, as businesses are expected to continue to increase spending for all three segments, especially B-to-B promotions. VSS raised the 2010-2015 CAGR for Traditional Marketing from 3.6% to 4.2% to reflect anticipated acceleration in spending on Traditional Marketing during the latter part of the forecast period, reaching $86.6 billion.

Spending on Business & Professional Information & Services in 2012, which includes business & professional information (BPI) and business & professional services (BPS), will slightly exceed the original VSS Forecast published last September, climbing from 6.3% to 6.4%. VSS believes institutions will continue to increase spending on Business & Professional Information & Services to provide employees with must-have information, data and workflow tools to increase efficiency and profitability. Improving employment trends are expected to spur higher investment in BPI, particularly in the second half of 2012 and 2013, when leading companies will also increase spending on BPS products and services to meet the demands of growing workforces. Due to these key trends, the 2010-2015 CAGR was raised from 6.5% to 6.8%, with spending reaching $247.2 billion.

VSS expects 2012 growth for the Education & Training Media & Services sector to climb from 5.2% to 5.3%. The increase is being driven by increased spending on outsourced corporate training. VSS believes a slight change to state adoption cycles in the K-12 instructional media industry, combined with increasing college enrollment, will help drive the sector during the forecast period. The 2010-2015 CAGR has been revised upward from 5.2% to 5.4% to reflect these factors, reaching $293.0 billion.

Entertainment & Leisure Media, which includes subscription television, entertainment media (TV programming, home video, videogames, recorded music, box office) and consumer book publishing, is the only industry sector to be downgraded in the VSS Forecast Mid-Term Update for 2012. VSS found that while there will be gains in box office and branded digital platforms, such as online and mobile videogames, it will not be enough to help offset prolonged weak results in the printed book market. As a result, the growth rate of 5.8% forecast for the sector in 2012 was trimmed to 5.7%. The 2010-2015 CAGR was also cut from 5.6% to a 5.5%, reaching $353.9 billion, as strong growth in videogames, driven by the release of new console hardware during the forecast period and a faster-than-expected stabilization in the recorded music industry, will help mitigate the projected deeper declines in print consumer books.

VSS did not change the projected 2.6% growth rate for 2012 spending on Traditional Consumer Advertising Media, which includes broadcast television, newspaper publishing, consumer magazine publishing, broadcast & satellite radio, local consumer directories, and out-of-home media. While the ad market in the first half of 2012 is expected to remain sluggish, record-breaking political and Olympics advertising will drive growth for the remainder of the year. The 2010-2015 CAGR was also left untouched at 1.9%, with spending reaching $160.4 billion because although the projected decline in print advertising will be deeper than initially expected, it will be offset by increases in internet and mobile advertising offerings of branded traditional media.

Veronis Suhler Stevenson is a private equity and debt capital fund management company dedicated to investing in the information, education, media, communications and business services industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and debt funds have invested in 68 platform companies, which have in turn completed over 320 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values totaling over $14 billion. The company’s website is www.vss.com.

Available on an individual and site license subscription basis, the VSS Forecast, VSS Forecast Mid-Term Update, and the VSS Historical Spending Database, are the only sources to track, analyze and forecast spending, usage and trends in six Industry Sectors -- Targeted Media, Traditional Marketing, Entertainment and Leisure, Traditional Consumer Advertising Media, Business & Professional Information & Services, and Education & Training Media & Services – and four Revenue Streams – Advertising, Marketing Services, Consumer End-User, and Institutional End-User Spending. With 20 segments and 100 sub-segments of the U.S. Communications Industry covered, these reports provide actionable strategic intelligence to executives and owners with stakes in the media, communications and business services industries since 1987. VSS Forecast research is the essential source of econometric data and operating drivers for understanding the factors that influence the historical and future spending patterns of the Communications Industry.

Available solely in digital format, the VSS Forecast takes a 10-year view of the U.S. media industry and includes a five-year historical record of actual spending patterns and metrics and a five-year forecast of spending. After 25 years, it has emerged as an authoritative source of comprehensive spending, usage and trend data across the Communications Industry. (www.vssforecast.com).

The VSS Forecast Mid-Term Update, a companion digital subscription publication to the VSS Forecast, was first published in 2009. It provides updated projections for the most-recent and current calendar years, as well as the five-year CAGR, for the six Industry Sectors, four Revenue Streams and 20 individual segments, as well as the key economic indicators driving the U.S. economy. It is released after the first quarter of each calendar year.

PQ Media (www.pqmedia.com), a leading provider of media econometrics and pioneer of emerging media research, partners with Veronis Suhler Stevenson on the VSS Forecast. PQ Media has collaborated with VSS since 2003 on the research and development of the VSS Forecast and licenses its Alternative Media Research Series data to VSS for use in the Forecast, including econometrics covering digital out-of-home media, product placement, word-of-mouth marketing and event marketing, among others. PQ Media is a research consultancy that provides actionable strategic intelligence through a variety of consulting services and research reports to leading media companies, financial institutions, management consultants, media agencies and brands. The firm’s experience, knowledge and insights have influenced strategic plans, investment parameters and tactical approaches for clients since 2003. http://edufb.net/377.pdf http://edufb.net/213.pdf http://edufb.net/219.pdf http://edufb.net/746.pdf http://edufb.net/644.pdf http://edufb.net/376.pdf http://edufb.net/746.pdf http://edufb.net/278.pdf http://edufb.net/592.pdf http://edufb.net/973.pdf http://edufb.net/359.pdf http://edufb.net/963.pdf http://edufb.net/715.pdf http://edufb.net/260.pdf http://edufb.net/183.pdf http://edufb.net/991.pdf http://edufb.net/575.pdf http://edufb.net/778.pdf http://edufb.net/556.pdf http://edufb.net/883.pdf http://edufb.net/231.pdf http://edufb.net/981.pdf