Victoria's Secret: Victoria's Microsite By Vasili Vroulis

Victoria’s Secret Stores Victoria's Secret is the leading specialty retailer of women's intimate apparel and other apparel with fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and a world-famous runway show. Leading the brand is president and CEO Sharen Jester Turney.

Basic Store Facts Net sales (millions)...... $1,346.0 Comparable store sales...... (5% of profit) Number of stores (U.S./Canada)...... 1,146 Selling square feet (U.S./Canada)...... 7,040,000

Victoria’s Secret Direct Through Victoria’s Secret Catalog and VictoriasSecret.com, Victoria’s Secret Direct makes it possible for our customers to experience the sexy and sophisti- cated intimate lifestyle of Victoria’s Secret 24 hours a day, 7 days a week. Victoria’s Secret Direct reaches more than 390 million customers each year through Victoria’s Secret Catalog - and our website is one of the fastest growing and profitable e-commerce destinations on the Internet.

Basic Facts Net sales (millions) ...... $338.3 Sales change ...... (6% of profit)

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Comparable store Number sales of Selling stores square (U.S.) feet (U.S.) Direct-­‐Net sales (millions) Challenge Victoria's Secret: Concentric Studio completed its latest assignment for Victoria’s Secret with the launch of a new microsite pro- moting the Body by Victoria line of bras. Concentric Studio worked with the Victoria’s Secret team to craft a user Victoria's Microsite experience that supports the objectives of the new, ‘I Love My Body’ campaign and better informs visitors about each bra in the collection.

Solution The Body by Victoria microsite comprises two main features; a scrolling interface that enables selective focus on the different bras which are introduced by Victoria Secret’s newest models—Rosie Huntington-Whiteley, , Iman and Candice Swanepoel among others as well as a Fit Quiz to help visitors determine their own perfect fitting bra. For the scrolling interface, each model has an accompanying video in which they share personal anecdotes about their lives while also discussing their favorite Body by Victoria bra and fitting.

The Fit Quiz enables visitors the ability to answer a short series of questions in order to determine the perfect fitting bra. Visitors that complete the Fit Quiz can also register for a chance to win a Body by Victoria bra and a $500 gift card. For those that have interest, try the Fit Quiz before the campaign ends.

Result We had a great time working on the Body by Victoria project and are honored to help Victoria’s Secret on such an important campaign. The Body by Victoria microsite is the latest Victoria’s Secret initiative Concentric Studio has been fortunate to work on.

“Victoria’s Secret was founded in 1977 and is inspired by a love for lingerie, and the desire to bring beauty and fantasy into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart. “ - President & CEO: Sharen Jester Turney