ASMI International Activity Report ASMI Western Europe FY16/17 Q3 REPORT - January to March 2017

Summary: Market and Industry News Increase of the price of the fresh salmon On a year-to-date basis, at the end of November 2016, consumption of fresh salmon fell by 15% in volume, in favor of trout (+ 13%) and all white fish. This is only the beginning, as production recoveries this year are less optimistic than expected. Norwegians also anticipate retail prices for salmon cuts above € 20 / kg, the highest level ever since 2010.

Large-scale distribution gives 68M€ to support France’s fishing industry Created in 2011 with the final goal of promoting France’s fishing industry to consumers and encouraging good fishing practices, France Filière Pêche, the French maritime industry's inter- industry group signed a new financing agreement in March, entirely carried by the retail outlets of France's fishing industry. A financing of 68 million euros for a period of four years until 2021.

Some industry news: Fleury Michon is committed to better nutrition Fleury Michon has decided to fight back against the trend of "food bashing" to restore consumer confidence about manufacturing methods, provenance, and quality of their products. The brand has engaged in a fight to help consumers "eat better every day."

The program is based on certain beliefs: the importance of cooking with good products, the need to reinvent a food model "because the price-cutting race cannot last," and the need for producers and consumers to work together. Fleury Michon created the manifesto “Better Eating,” a collection of twenty testimonies (famous French chefs, industry professionals, food journalists) and ideas, focusing on the theme of tomorrow's diet. This manifesto is presented as a proof of Fleury Michon's commitment to tomorrow's food. In the form of portraits, the video testimonies are aimed at engaging the consumer. The consumer can publish his own idea of eating better, via the hashtag #IdeePourMangerMieux. In 2016, Fleury Michon launched the campaign #VenezVerifier about the sourcing of their products.

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Labeyrie Fine Foods unveils its new roadmap Labeyrie announced the acquisition of Aqualande. Aqualande is a specialist in the selection and breeding of trout and marine fishes from the Coopérative des Acquaculteurs Landais. This allows Labeyrie Fine Foods to create commercial and marketing synergies. "The salmon market is extremely tense, marked by a 60% rise in raw material prices over the past year. In this context, Aqualande's expertise in the upstream sector is a valuable asset” has observed Pierre-Yves Ballif. "Not to mention that the difficulties of the salmon market accelerate the development of trout. The increase of the resource is the priority of Aqualande."

Halieutis targets the generation Y with Vertigu In March Halieutis launched the Vertigu brand, a range of nine recipes including seven recipes based on Alaskan pollock.

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Finger food with Pacific West Pacific West has developed a new recipe with tender potatoes, Alaska pollock, and potato flakes.

Celtigel launches new brand Specialized in frozen entrees and frozen meals, Celtigel launched its own brand, La Tribu Toqué, with three recipes, including a recipe with Alaska pollock.

Delpeyrat expands its offer to organic and wild products Delpeyrat completed its offer of smoked salmon products, in addition to Norwegian, Scottish and Irish salmon, they will now offer wild salmon and organic salmon. To differentiate itself from the existing offer Delpeyrat selected two new references with the Norwegian organic smoked salmon and a fish caught in Alaska - the coho.

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Activity Number: M16GXEUWC1- Consumer Advertising Activity Budget Spent to Date: $ 65 307

Activity Description: For FY1617, ASMI has worked with a limited budget. ASMI has leveraged the work initiated in the previous year around the new campaign: Forever Wild. ASMI is developing a new strategic approach to reach the broad market in France, through advertising in consumer magazines, focusing on both print and online media.

Date of Activity: January to March

Summary of Activity: What was done this quarter? Any ads or no? If nothing, say “N/A”

Current Quarter Results: Total reach: 18,259,000 contacts (14,859,000 readers on printed media and 3,400,000 contacts on online media)

Cumulative Fiscal Year Results: Total reach: 18,259,000 contacts (14,859,000 readers on printed media and 3,400,000 contacts on online media)

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Activity Number: M16GXEUWC2- Consumer Public Relations Activity Budget Spent to Date: $ 16 878

Activity Description:

Press kit: At the end of FY15/16, ASMI set up a partnership with Sophie Fernandez and Jonathan Buirette, both elected France’s Best Craftsman (MOF – Meilleurs Ouvriers de France) – specialized in fish – in order to promote the products from Alaska. For FY16/17, ASMI leveraged this partnership through the creation of unique and trendy recipes. Throughout the year, ASMI will create four press kits with a few recipes in each. ASMI will issue one press kit per season to promote consumption of the products all year long. Each recipe will also be uploaded onto the website and Facebook page in order to engage with the fans. If possible, ASMI will also create videos of the chef (MOF) cooking with the products. Those videos will be used in PR and in social media.

Event at the embassy: Kate Snipes, the new counselor for Agricultural Affairs in the post in Paris, wished to organize an event to promote the US seafood products on March 27 at the Ambassador’s Residence prior to the Seafood Expo Global in Brussels.

The aim of this project was to invite 150-200 guests from restaurants, hotels, foodservice and retail distributors, and trade/consumer media to improve the image and increase sales of US seafood in France. We have also extended an invitation to FoodexportUSA NorthEast Seafood as well.

Date of Activity: January to March Summary of Activity:

PRESS KIT: ASMI has stayed consistent to our strategy of highlighting “fish/products of the season” to appear in the press. This season scallops, halibut, and cod were chosen. We also provided the journalists with information on the partnership with Sophie Fernandez and Jonathan Buirette and on ASMI values.

Additionally, we are launching the “Spring” press kit in April to our list of lifestyle and food media and will follow up with journalists by phone.

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EMBASSY EVENT:

150 guests from restaurants, hotels, foodservice and retail distributors, and trade/consumer media attended the event. ASMI and Foodexport representatives gave a short presentation of their products to the guests and followed with a seafood tasting. Several French chefs participated in this unique event and prepared dishes using US seafood (Alaska salmon and cod). This event allowed ASMI to promote its main seafood products among top chefs, increasing their awareness about the quality and availability of the product. It also allowed ASMI to meet with potential seafood distributors in France before the seafood show in Brussels.

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Monsieur ABGRALL Vincent 1 Monsieur ABLAOUI Nicolas 1 DYNAMIC SENIORS Madame et Madame Astrid BIBERIAN Alban Gaëlle 2 Nestle Monsieur AZOUZ Laurent 1 Monsieur et Madame BANNEROT Olivier et Isabelle 2 Monsieur et Madame BAYARD Frederic 2 COSTCO Madame BEILLEVERT Jenny 1 Julien Binz* Monsieur et Madame BINZ Julien 2 BOTTEREAU David 1 Les Fables de la Fontaine Monsieur BOTTREAU David 1 Les vergers saint Eustache Monsieur BOUMOULA Sofiane 1 Kura Monsieur BRACCO Jerome 1 GOOD LIFE Monsieur BREHIER Stephane 1 INDUSTRIES ALIMENTAIRES ET Madame Brugière Véronique 1 Sovintex Monsieur CANETTI Thomas 1 Madame CAZALIS Elisabeth 1 chez julien Monsieur CHAPON Alexandre 1 BRP Monsieur Cheneaud Bertrand 1 FRANCE DIMANCHE Madame Chiquet Jalila 1 Les vergers saint Eustache Madame CHOLLET Vanessa 1 GOLIN Madame CLAEYSEN Pauline 1 Monsieur CORTI Fabien 1 HUBCO Monsieur DELAFERRIERE George 1 Chez Julien Monsieur DERBAL Helmi 1 Pomona TerreAzur Monsieur DESANGES Arnaud 1 DELICES Mademoiselle Destombes Maeva 1 Ambassade du Canada Monsieur Dheilly Yannick 1 Monsieur DOUAY Alain 1 Les vergers saint Eustache Monsieur DUGAS Thibaud 1 Madame DUPUIS Sonia 1 Davigel Monsieur DYEVRE Olivier 1 La Réserve Paris Hôtel Spa Madame ESCALANT Rebecca 1 Madame FABIGNON Béatrice 1 HUBCO SAS Monsieur FRANIATTE Matthieu 1 PA Monsieur Frayne Phil 1 GAULT MILLAU Monsieur GALESNE JEAN LOUIS 1 Le Bélisaire Monsieur GARREL Mathieu 1 COSTCO Monsieur GICQUEL Nicolas 1 Elior Monsieur GONDALLIER DE TUGNY Stéphane 1 Messieurs GRASLAND Victor et Eric 2 RITZ HOTEL Monsieur et Madame Berryl ZUEL HOSSEPIED-DELETOILE Julien 2 Promocash Monsieur JUMEL Mathieu 1 KID FRIENDLY Madame Kermagoret Audrey 1 KID FRIENDLY Madame Kermagoret Gwenael 1 MAMAN AU TOP ! Madame et Monsieur Alain Serievic Korchia Nicole 2 LES BONS PLANS DE NAIMA Madame Laïb Naïma 1 Monsieur et Madame LAINE Franck et Florence 2 Michel Rostang ** Monsieur LAINE Yann 1 DIRECT OCEAN Monsieur et Madame Julia LAMBLIN LAMBLIN Benoit 2 Auberge La Pomme d'Api * Monsieur et Madame LE CALVEZ Jérémie 1 Monsieur LE ROUZIC Johann 1 L'HOTELLERIE RESTAURATION Madame Lemoine Nadine 1 REGAL Madame Leprat Gwenaëlle 1 ROYAL MONCEAU Monsieur MANNAI Mauro 1 GOLIN Madame MARIAT Claire 1 Château de Sable Monsieur MARSEAULT Julien 1 Hôtel le Metropolitain Monsieur MARTIN Fabrice 1 Le Relais Louis XIII Monsieur MARTINEZ Manuel 1 Claire au Matcha Madame MARX Claire 1 Monsieur MAUREY Olivier 1 GOLIN Monsieur MEILHAC Pierre-Hubert 1 PROC Madame O'Dwyer Una 1 Les vergers saint Eustache Madame PECLET Laetitia 1 Le Laurent * Monsieur PEGOURET Alain 1 Don Perignon Madame POIRAUD Julien 1 Monsieur et Madame PUDLOWSKI Gilles 2 Les Messugues Monsieur et Madame Majda Himous QUILBEUF Thomas 2 Nestle Monsieur QUINAUT Olivier 1 HANA Monsieur RANGAMA Clément 1 Ambassade du Bresil Monsieur Renault Caio Mario 1 COSTCO Monsieur RICHAUVET Clément 1 PROC Madame Rinner Anne 1 Pomona TerreAzur Madame ROUSSEL Hélène 1 Direct Ocean Monsieur et Madame ROUSSEL Sébastien 2 Le Ritz Monsieur SALE Nicolas 1 Soldat l'an II Monsieur et Madame SCHMITT Paul et Elsa 2 Le Moulin de Rosmadec * Monsieur et Madame SEBILLEAU Frédéric 1 golin Madame SIMIC Alexandra 1 FOODEX Monsieur SUGIYAMA Rémi 1 KURA Monsieur SUZUKI Yoshihiro 1 Chef executif Madame TAIEB Jennifer 1 MY FAMILY CHIC Monsieur Tissot Julien 1 Passions et Gourmandises Monsieur et Madame TOIX Richard 2 L'EPICURIEN Monsieur Van de Kerckhove Bernard 1 Le Collectionneur Monsieur VEYSSIERE Joël 1 Ambassade d'Irlande Monsieur Walsh Karl 1 L'ŒIL DU DECOUVREUR Monsieur BESSON Maxime 1 Madame BATTAGLIA Elizabetta 1 Monsieur et Madame JASO Robert et Sharon 2 Monsieur et Madame GEAAM Alain 2 La Prod par 3 Monsieur PELTIER Adrien 1 La Prod par 3 Monsieur CUSIMBERCHE Olivier 1 RSO Madame COTTER Marian 1 Ambassade de Finlande Madame De Mazieres Jertta 1 Prunier Monsieur COISEL Eric 1 Mazarine Monsieur et Madame DE POND Matthieu 2 Madame HOUSSET PARISSE Fabienne 1 Maison Delmontel Monsieur et Madame DELMONTEL Arnaud 2 Les Fables de la Fontaine Madame SEDEFDJIAN Julia 1 Promocash Monsieur EUDE Yohann 1 Davigel Monsieur Meuric Jean-Louis 1 Loiseau Rive Gauche Monsieur DONZEAU Erick 1 MARION A DECOUVERT... Madame Flipo Marion 1 Le Moulin de Rosmadec * Monsieur et Madame SEBILLEAU Frédéric 2 Les vergers saint Eustache Monsieur FOUCHER-CHARRAIRE Michel 1 Monsieur MOUTON Nicolas 1 Les vergers saint Eustache Madame FOUCHER-CHARRAIRE Alexia 1 Frial Monsieur LEFEBVRE Maxime 1 Monsieur et Madame Evelyne HOUSSET Christian 2 Le Champeaux Monsieur KOWAL Kevin 1 HUBCO SAS Monsieur FRANIATTE Matthieu 1 PA Monsieur Frayne Phil 1 Restaurant Le Burgandy Monsieur GOUPIL Guillaume 1 GAULT MILLAU Monsieur GALESNE JEAN LOUIS 1 Madame GORDON Abby 1 Chez Julien Monsieur DERBAL Helmi 1 Madame SEBAG Arielle 1 List of guest presents (Except guests working at the US Embassy)

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Current Quarter Results: 1 541 500 people reached Cumulative Fiscal Year Results:

Activity Number: M16GXEUWT1- Trade PR and Advertising Activity Budget Spent to Date: $5,017

Activity Description: Under trade advertising, ASMI now conducts different types of activities: • Trade PR through newsletters to keep in touch with existing contacts year-round. Twice a year ASMI sends a newsletter to 300 members of the trade: buyers, marketing managers, and sustainability managers in France and Belgium. This helps spread ASMI’s key messages and facilitates good relationships with trade partners. • Insertions placed in trade (seafood and retail) publications such as Gondola, Le Monde du Surgelé, LSA, Linéaires and Produits de la Mer. Buyers often find the ASMI phone number from these insertions.

All our actions use the same look and feel (since we have launched an advertising campaign in consumer magazines), while delivering a global message, to support our retail actions.

Date of Activity: January to March Summary of Activity:

1/ Media plan

This project advertises the whole category by presenting the Alaska seafood values and ethics in trade focused media. ASMI decided to advertise in professional media mainly around the Seafood Expo to maximize the visibility of ASMI during this period and to optimize our presence at the show.

- 2 insertions in Le Monde du Surgelé (April) - 1 insertion in LSA (April) - 2 insertions in Produits de la Mer (April and June) - 2 insertions in Linéaires (April) - 2 insertions in Gondola (April and May) – One ad and one advertorial (interview)

Buyers often find the ASMI phone number from these insertions. ASMI also reaches retail and category store managers through trade publications. All our actions will use the same look and feel (since we have launched an advertising campaign in consumer magazines) while delivering a global message in order to support our retail actions between January and May.

Current Quarter Results: April ads placed in five publications.

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Cumulative Fiscal Year Results: 90,000 readers for Linéaires (October)

Activity Number: M16GXEUWT2- Trade Shows Activity Budget Spent to Date: $0

Activity Description:

The Seafood Expo Global (SEG), is a worldwide seafood marketplace where suppliers and buyers meet once a year. Importers and distributors of Alaska seafood also exhibit at the show. Each country or region has its own booth and ASMI has its own umbrella booth to accommodate Alaska companies that want to display their products and meet with their clients. The demand for space is such that ASMI is now selling table booths.

ASMI staff and overseas marketing representatives take advantage of the show to meet with buyers to talk about the program, potential activities, and to connect buyers with Alaska suppliers. ASMI also distributes POS material and brochures to companies marketing Alaska seafood at the show.

At Seafood Expo Global 2017, ASMI will have a pavilion with roughly 22 participating companies and will provide the same services. ASMI will try to use the food truck again as it was a success of the last year’s show.

Date of Activity: January to March

Summary of Activity: ASMI began to organize SEG through the activities below: - GL event to set-up the layout of the booth (add of new visuals) - Catering to ask a quote for the hostesses and for drinks and reception - Ziegler to schedule the transport and deliveries - Supplier to book for the shuttle (Belgium Limousine Services) - Translation and printing of the buyer’s guide + printing of the five species brochures - Book of the cold storage space to store the seafood - Contact Diversified for the reception approval - Book the guard for the reception - Created the invitation and the list of trade and press contacts

ASMI also led the organization of the reception, involving Food Export and American Indian Food. ASMI took charge of the management of the logistics (food & catering, waiters, photographer, etc.) and created the invitation.

ASMI printed out new Buyers’ guide and will bring them to SEG.

Current Quarter Results: SEG planning well underway.

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Cumulative Fiscal Year Results: same as above

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Activity Number: M16GXEUWT3- Retail Merchandising Activity Budget Spent to Date: $ 100,794

Activity Description: Retail merchandising is an excellent incentive for retailers to carry and promote Alaska seafood. Through retail merchandising, ASMI is able to reach the consumer at the point of sale. Despite the high turnover among buyers and marketing managers, the trade counts on ASMI to provide information including buyer’s guides, pictures for catalogs, and educational brochures. Trade servicing is a key element of the program. More than ever, they want to plan joint promotions because the departments are highly compartmentalized and in a company, like Findus or Labeyrie, five people are involved.

In 2016 and 2017, ASMI will keep working with the different departments of retail chains as well as the processors using Alaska seafood, to develop joint promotions. ASMI will also take advantage of the new tools retailers are using to advertise product such as web catalogs and social media.

Date of Activity: January to March

Summary of Activity: ASMI will set up 100 animations in the three French retail chains (Leclerc, Carrefour, Monoprix) in partnership with Delpierre (processor) and other processors in order to promote the products. Animations are being run by demonstrators who are trained by us and deliver the Forever Wild message while organizing a tasting of products (plancha cooking). Elements of visibility are the ones developed around the Forever Wild concept including a leaflet on every species, shelf barkers, mobiles, and a booth.

All the animations will be monitored by our relationship management partner, LA PROD PAR 3, sending kits to retailers, providing deliveries, training demonstrators, and follow-up through a dedicated extranet.

During Q3, 11 weekends of animation were organized. Find below the list of animation and details of results.

ASMI edited all the necessary POS material for those animations and the entire retail merchandising plan.

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Current Quarter Results: For animations realized in Q3 - 2 036 ordered units - 1 076 tastings - 1 190 sales - 8 003,18 € of revenue

FOR ANIMATIONS - 2 036 ordered units o Cod with tomato & basilic: 300 o Cod filets:24 o Cod with almond and pistachio: 308 o Milanese Cod: 88 o Salmon: 1011 o Smoked salmon: 141 o Cod (without removing salt): 164

- 1 076 tastings o Cod with tomato & basilic: 151 o Cod filets: 25 o Cod with almond and pistachio: 129 o Milanese Cod: 80 o Salmon: 625 o Smoked salmon: 35 o Cod (without removing salt): 31

- 1 190 sales o Cod with tomato & basilic: 150 o Cod filets: 22 o Cod with almond and pistachio: 157 o Milanese Cod: 35 o Salmon: 608 o Smoked salmon: 54 o Cod (without removing salt): 164

- 8,768.98 € revenue o Cod with tomato & basilic: 1534 o Cod filets: 88 o Cod with almond and pistachio: 1586,87 o Milanese Cod: 223 o Salmon: 4561,93 o Smoked salmon: 139 o Cod (without removing salt): 636,18

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Thanks to a good transmission of the information from ASMI, Picard Surgelés communicated key information about Alaska species sold at Picard (see below for the opening of the harvest of the pollock).

Picard has also launched a recipe video campaign on its social networks (Facebook & Instagram) valuing products sold in their stores: Alaska pollock and salmon.

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Lidle (a supermarket company) launched a mini-series about the daily life of a family featuring parents who love to cook and value good products. The viewers and followers are invited to follow the adventures of this family. The adventures of this family are available on the Lidle website and social networks. This family recently had a crush on Alaska pollock, available from Lidle.

An advertising video was produced and broadcasted on French TV and on the YouTube channel of the brand (see below): https://www.youtube.com/watch?v=nUBRQCHi8A8

The campaign video was on the Lidle website as well as a description of the species and one recipe.

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Cumulative Fiscal Year Results:

- 186 026 sales - 891,841.6€ revenue

Activity Number: M16GXEUWT4- Website Development and Maintenance Activity Budget Spent to Date: $0

Activity Description: ASMI Western Europe’s website is a tool trade members use to order educational materials (skin color guides, buyer’s guides, etc.). Through the website, ASMI makes new contacts with retailers and regional seafood distributors. Consumers are looking for information about the products and recipes. The two questions most often asked are: “I want to get information about Alaska seafood” and “I want to know where to find black cod or fresh salmon.”

In FY16/17, ASMI will allow some of the budget to update the website or create a new website (working with MK2 in Germany to develop a consistent tool). ASMI will also invest in Facebook as more consumers use social media. Consumers now have the reflex to check on Facebook before to visit a website. ASMI needs to have rich content on the Facebook page, regularly updated with specific content such as recipes and articles about the industry.

Date of Activity: January to March

Summary of Activity:

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ASMI posts regularly on the Facebook page to maintain the relationship with the consumers. The objective is to give them information about the industry but also to help them cook the product by presenting new recipes. We also feature the partnership we have developed with the two Meilleurs Ouvriers de France and answer all consumer questions. Between January and March, ASMI has posted ten posts on its Facebook page.

January’s best post:

656 reach 2% engagement rate 3 likes, comments, and shares 18 clicks

February’s best post:

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1,016 reach 3% engagement rate 9 likes, comments, and shares 29 clicks

March’s best post:

4,588 reach 1% engagement rate 14 likes, comments, and shares 35 clicks

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Current Quarter Results:

Facebook Thanks to our partnership with the two Meilleurs Ouvriers de France we were able to push and create strong contents. ASMI now has 7,329 fans on its page.

Website 2,973 visitors (- 1, 517 compared with December); 12,309 pages read (- 7,756 compared with December); News visitors: 86, 1%; returning visitors: 13, 9% (+0, 6% compared with December)

Cumulative Fiscal Year Results: Facebook: 7,329 recruited fans Website: 52, 029 visitors; 118,422 pages read

Activity Number: M16GXEUWH1- Foodservice Promotions/Product Showcases Activity Budget Spent to Date: $ 7,858.11

Activity Description: ASMI has two target markets for foodservice: white-tablecloth restaurants for high-end species and industrial restaurants for higher volume species. For this reason, ASMI will conduct two types of promotions.

For years, ASMI has been cooperating with the major national foodservice distributors Pomona, Metro, Davigel, Brake, and Transgourmet to promote wild Alaska salmon, mainly by advertising

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 29 in their catalogs. ASMI also cooperated with Delpierre to promote salted cod in Metro Cash and Carry.

The cooperation between ASMI and Findus inspired pollock processors to sell into foodservice. ASMI will continue to encourage processors who sell to foodservice suppliers and foodservice distributors to promote Alaska seafood and conduct promotions with the key accounts and catering companies. ASMI will explore how to cooperate with the VIP partners.

Date of Activity: January to March

Summary of Activity: Presence of the kakemono in 95 Metro Cash and Carrys generating great visibility for ASMI.

Current Quarter Results: same as above

Cumulative Fiscal Year Results: same as above

Activity Number: M16GXEUWH2- HRI Trade Show Activity Budget Spent to Date: $7,183.42

Activity Description: A meeting took place on September 21st with Direct Ocean and Sodexo o Sodexo is the worldwide leader in services for the life quality; the company is present in 80 countries and has 420,000 employees in the world. In France, this is about 36,000 employees who work to improve the quality of life of about 2.5 million of people: employee (in staff canteen), patient (in hospital), students, senior, babies (in childcare centers). o In 2017, Sodexo will replace one of its basic product (salmon filet) with Alaska keta filets. ASMI will help SODEXO on their internal communication. o In 2015, Sodexo ordered 470 tons of salmon (all types). In 2017, they will replace all their references of farm fish with wild fish.

Date of Activity: January to March Nothing on this period

Summary of Activity:

Current Quarter Results:

Cumulative Fiscal Year Results:

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Activity Number: M16GXEUWH3- Chef Education Activity Budget Spent to Date: $0

Activity Description: In 2016-2017, ASMI will dedicate some budget educating two MOF (Meilleurs Ouvriers de France) in order to improve their knowledge about Alaska seafood products and have them work as real Ambassadors - During the Embassy event - All year long, through four press kits (recipes for each season) - All year long, through videos of recipes for the Facebook page (1 per month)

Date of Activity: January to March

Summary of Activity: The two MOF will travel to Alaska to discover the region, meet the fisherman, and to work as ambassadors. They will attend the next culinary trip in June. ASMI is organizing their trip with the global team.

Current Quarter Results: Nothing so far – work in progress

Cumulative Fiscal Year Results: Same as above

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Free Press Table:

Publication Audience Distribution Circulation Readership # of EAV $ pages Name (Consumer (daily/weekly/ # of copies Circ. X (or word Equivalent trade or monthly etc.) or online hits readers per count, pls Ad value HRI) copy indicate)

Q1 FY16/17 LSA Trade Daily Online 323 852 352 5 300 € words Link: http://www.lsa-conso.fr/petit-navire-arrive-au-rayon-frais,245808 Y/N OK for ASMI to post on website? Gentside.fr Consumer Daily Online 35 232 872 459 - words Link: http://voyage.gentside.com/singapour/a-singapour-ce-restaurant-propose- une-experience-culinaire-a-1-8-millions-d-039-euros_art3211.html Y/N OK for ASMI to post on website? Lanutrition.fr Consumer Daily Online - 869 - words Link: http://www.lanutrition.fr/les-news/ce-qu-il-faut-savoir-sur-les-contaminants- du-thon.html Y/N OK for ASMI to post on website? Les pieds dans Consumer Daily Online 350 000 207 - le plat.fr words Link: http://www.gillespudlowski.com/148534/restaurants/paris-16e-lete-chez- kura Y/N OK for ASMI to post on website? InfOGM.fr Consumer Bimonthly Online - 725 - words Link: http://www.infogm.org/5985-etats-unis-ogm-etiquetage-obligatoire-a- minima Y/N OK for ASMI to post on website? Business Consumer Daily Online 130 000 905 - travel.fr words Link: http://www.businesstravel.fr/vers-la-disparition-des-poissons-dans-les- oceans.html Y/N OK for ASMI to post on website? Lepoint.fr Consumer Daily Online 3 081 000 793 - words Link: http://www.lepoint.fr/voyages/au-coeur-de-l-alaska-conquerant-04-09-2016- 2065749_44.php

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Fairesavoirfaire.c Consumer Daily Online 62 460 622 3 930 € om words Link: http://www.fairesavoirfaire.com/frais-surgeles_1542_iglo-disparait-au- profit-de-findus.html Y/N OK for ASMI to post on website? Ouestfrance.fr Consumer Daily Online 28 108 403 - 492 words Link: http://www.ouest-france.fr/bretagne/lorient-56100/les-metiers-du- poisson-meritent-de-lattention-4416182 Y/N OK for ASMI to post on website? Kidsfriendly.fr Consumer Daily Online 4 500 421 - words Link: http://www.kidfriendly.fr/archives/2016/07/28/34115623.html Y/N OK for ASMI to post on website? Dynamic- Consumer Daily Online 300 905 - seniors.eu 000 words Link: http://dynamic-seniors.eu/poisson-dalaska-sauvage-naturel-et-durable- quel-regal/ Y/N OK for ASMI to post on website? Ladepeche.fr Consumer Daily Online 14 361 474 825 € 407 words Link: http://www.ladepeche.fr/article/2016/07/12/2383461-groupe-world-of- diamonds-lance-experience-culinaire-plus-chere-monde.html

Y/N OK for ASMI to post on website? Dynamic- Consumer Daily Online 300 000 1552 - seniors.fr words Link: http://dynamic-seniors.eu/poisson-dalaska-sauvage-naturel-et-durable- quel-regal/

Y/N OK for ASMI to post on website? Kid Friendly Consumer Daily Online 4 500 494 - words Link: http://kidfriendly.canalblog.com/archives/2016/07/28/34115623.html Q2 FY16/17 Y/N OK for ASMI to post on website? Cuisine Revue Consumer Quate NC NC 1820 - rly words Link -- Y/N OK for ASMI to post on website? Vaucluse matin Consumer Daily 15 000 52 000 169 - words Link -- Y/N OK for ASMI to post on website? Vaucluse matin Consumer Daily 15 000 52 000 169 - words

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Link -- Y/N OK for ASMI to post on website? Les Echos Consumer Weekl 120 466 000 543 - Supplément y 500 words Link -- Y/N OK for ASMI to post on website? Les Foodies.com Consumer Daily Online NC 227 - words Link http://www.lesfoodies.com/ciboulette/recette/blinis-au-potimarron Y/N OK for ASMI to post on website? FemmeActuelle.fr Consumer Daily Online 16 621 850 352 - words Link http://www.femmeactuelle.fr/cuisine/recettes-de-cuisine/tartare-cabillaud- norvege-avocat-mangue-2014633 Y/N OK for ASMI to post on website? Cuisine & des Consumer Daily Online 10 000 275 - tendances words Link http://cuisine-et-des-tendances.com/2016/10/24/fletan-dalaska-et-son- croustillant-chorizo/ Y/N OK for ASMI to post on website? Le Journal des Consumer Daily Online 6 000 000 301 120 € Femmes.fr words Link http://cuisine.journaldesfemmes.com/recette/1014106-salade-de- cranberries-et-de-saumon-grille Y/N OK for ASMI to post on website? Biblio.Gironde.fr Consumer Daily Online NC 149 - words Link http://biblio.gironde.fr/index.php?option=com_content&view=article&id =4945:catherine-poulain-a-la-mediatheque&catid=109&Itemid=229 Y/N OK for ASMI to post on website? Voyager- Consumer Daily Online 80 000 1342 - Magazine.com words Link http://www.voyager-magazine.com/2016/10/des-bar-huitres-paris.html Y/N OK for ASMI to post on website? AVosAssiettes.fr Consumer Daily Online 97 500 426 - words Link http://www.avosassiettes.fr/cocotte-de-cabillaud-dalaska/ Y/N OK for ASMI to post on website? Zepros Metiers Corporate Bimes 45 000 NC 59 475 € Snacks & Food trial words Link - Y/N OK for ASMI to post on website? Esprit d’ici Consumer Bimes 106 NC 946 - trial 844 words

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 34

Link - Y/N OK for ASMI to post on website? PDM – Produits Corporate Daily Online - 277 - de la Mer words Link http://pdm-seafoodmag.com/lactualite/detail/items/de-nombreuses- anomalies-dans-letiquetagedu-poisson.html Y/N OK for ASMI to post on website? Linéaires Corporate Mont 12 773 90 000 690 - hly words Link - Y/N OK for ASMI to post on website? Cuisine Actuelle Consumer Mont 285 637 950 hly 748 3 878 000 words Link - Y/N OK for ASMI to post on website? Linéaires Corporate Mont 12 773 90 000 183 - hly words Link - Y/N OK for ASMI to post on website? RIA – Revue de Corporate Mont 7 795 7 624 81 - l’industrie hly words Agroalimentaire Link - Y/N OK for ASMI to post on website? MadameFigaro.fr Consumer Daily Online 2 000 000 1145 85 € words Link http://madame.lefigaro.fr/cuisine/comment-bien-choisir-son-saumon- fume-101116-117724 Y/N OK for ASMI to post on website? Produits de la Corporate Mont 4000 NC 445 - Mer hly words Link - Y/N OK for ASMI to post on website? Nature & Progrès Corporate Bimes 3600 NC 1567 - trial words Link - Y/N OK for ASMI to post on website? Produits de la mer Corporate Mont 4000 NC 168 - hly words Link - Y/N OK for ASMI to post on website? Produits de la mer Corporate Mont 4000 NC 78 - hly words Link -

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 35

Y/N OK for ASMI to post on website? Terre sauvage Consumer Mont 49 430 29 949 542 - hly words Link - Y/N OK for ASMI to post on website? Le Figaroscope Consumer weekl 215 536 000 101 950 € y 000 words Link - Y/N OK for ASMI to post on website? Sud Ouest Consumer Daily 285 1 040 000 595 - 801 words Link - Y/N OK for ASMI to post on website? SudOuest.fr Consumer Daily Online 15 354 868 605 80 € words Link http://www.sudouest.fr/2016/11/16/le-prix-du-saumon-devrait-augmenter- de-15-a-noel-2569717-3517.php Y/N OK for ASMI to post on website? Process Corporate Mont 7 909 38 240 128 - Alimentaire hly words Link - Y/N OK for ASMI to post on website? Le Manager de Corporate Bimo 3 500 18 000 91 - l’Alimentaire nthly words Link - Y/N OK for ASMI to post on website? Les Echos Week Consumer Weekl 120 158 4350 € End y 500 466 000 words

Link - Y/N OK for ASMI to post on website? Var Matin Consumer Daily 84 085 252 000 576 552 € words Link - Y/N OK for ASMI to post on website? Les Marchés Corporate Weekl NC NC 263 - Hebdo y words Link - Y/N OK for ASMI to post on website? Le Monde Consumer Daily 271 772 - Economie et 206 2 174 000 words Entreprise Link - Y/N OK for ASMI to post on website?

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 36

France Net Infos Consumer Daily Online 60 000 919 - words Link http://www.francenetinfos.com/1-cest-decide-prends-soin-de-moi- 153290/ Y/N OK for ASMI to post on website? Famille Mag Consumer Bimes 200 NC 251 - trial 000 words

Link - Y/N OK for ASMI to post on website? Famille Mag Consumer Bimes 200 NC 149 - trial 000 words

Link - Y/N OK for ASMI to post on website? Famille Mag Consumer Bimes 200 NC 160 - trial 000 words

Link - Y/N OK for ASMI to post on website? Famille Mag Consumer Bimes 200 NC 158 - trial 000 words

Link - Y/N OK for ASMI to post on website? MarketingNews.f Corporate Daily Online 5832 290 - r words Link http://marketingnews.fr/marques/12025/dici-conseiletdesign-accompagne- celtigel-dans-le-lancement-de-la-tribu-toquee Y/N OK for ASMI to post on website? LeMonde.fr Consumer Daily Online 90 132 202 817 150 € words Link http://www.lemonde.fr/economie/article/2016/11/22/labeyrie-se-cherche- un-nouveau-patron-sur-fond-de-crise-du-saumon-et-du-foie- gras_5035873_3234.html Y/N OK for ASMI to post on website? Cuisine Consumer Daily Online 135 000 558 - addict.com words Link https://cuisine-addict.com/aperitif-festif-domes-saumon-fume-labeyrie- fromage-frais-fenouil/ Y/N OK for ASMI to post on website? L’ami des jardins Consumer Mont 157 1 062 000 184 25 € et de la maison hly 949 words Link -

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 37

Y/N OK for ASMI to post on website? Le journal de Consumer Daily 55 773 181 159 373 - Saône et Loire words Link - Y/N OK for ASMI to post on website? LSAconso.fr Consumer Daily Online NC 549 - words Link http://www.lsa-conso.fr/celtigel-fabricant-de-mdd-surgele-lance-sa- marque-propre-la-tribu-toquee,249921 Y/N OK for ASMI to post on website? FisheyeMagazine. Consumer Daily Online NC 163 - fr words Link http://www.fisheyemagazine.fr/2016/11/25/au-rythme-des-marees/ Y/N OK for ASMI to post on website? LSA la Consumer Daily NC NC 466 - quotidienne words Link - Y/N OK for ASMI to post on website? Chasse-Marée Consumer Mont NC NC 2084 - hly words Link - Y/N OK for ASMI to post on website? Zeste Hors Série Consumer Irregu NC NC 1 165 - lar words Link - Y/N OK for ASMI to post on website? Faire Savoir Faire Consumer Daily Online NC 187 - words http://www.fairesavoirfaire.com/marche-frais-surgeles/2016/11/30/la- tribu-toquee-un-nouvel-acteur-du-surgele_5898 Y/N OK for ASMI to post on website? Le Reveil Lozere Consumer Mont NC NC 1236 - hly words Link - Y/N OK for ASMI to post on website? Liberation Consumer Daily 116 1 006 000 1685 6950 628 words Link - Y/N OK for ASMI to post on website? Palace Costes Consumer Bimes 29 000 38 867 153 - trial words Link - Y/N OK for ASMI to post on website?

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Gourmets&Co.co Consumer Daily Online 35 000 93 - m words Link http://www.gourmetsandco.com/restaurants/18653-buddha-bar Y/N OK for ASMI to post on website? ParisNormandie.f Consumer Daily Online NC 53 - r words Link http://www.paris-normandie.fr/actualites/economie/sepoa-delgove-a- fecamp--l-art-du-saumon-fume-artisanal-JA7637821 Y/N OK for ASMI to post on website? L’Épicurien Consumer quarte 70 000 NC 175 - rly words Link - Y/N OK for ASMI to post on website? SportetStyle.fr Consumer Daily Online NC 66 - words Link http://www.sportetstyle.fr/agenda/diaporama/le-nouveau-sport-et-style- sort-le-samedi-10-decembre/3335/2 Y/N OK for ASMI to post on website? France 2 Consumer Daily TV NC - - Link - Y/N OK for ASMI to post on website? Le Parisien Eco Consumer weekl NC NC 1186 - y words Link - Y/N OK for ASMI to post on website? Le Monde Consumer Daily 271 2 174 000 421 - 206 words Link - Y/N OK for ASMI to post on website? Maxi-Mag.fr Consumer Daily Online 478 000 143 1000 € words Link http://www.maxi-mag.fr/cuisine/recette/cocotte-de-cabillaud-dalaska.html Y/N OK for ASMI to post on website? Maxi-Mag.fr Consumer Daily Online 478 000 118 1000 € words Link http://www.maxi-mag.fr/cuisine/recette/fletan-dalaska-et-son-croustillant- chorizo.html Y/N OK for ASMI to post on website? Maxi-Mag.fr Consumer Daily Online 478 000 131 1000 € words Link http://www.maxi-mag.fr/cuisine/recette/carpaccio-de-saint-jacques- dalaska.html Y/N OK for ASMI to post on website?

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 39

Produits de la mer Corporate Mont 4000 NC 2423 - hly words Link - Y/N OK for ASMI to post on website? Delitdimages.com Consumer daily online NC 260 - words Link http://www.delitdimages.org/la-cuisine-nikkei/ Y/N OK for ASMI to post on website? L’Express Grand Consumer quarte NC NC 1473 - Format rly words Link - Y/N OK for ASMI to post on website? Le Courrier des Consumer Mont 5 020 114 000 502 - Yvelines hly words Link - Y/N OK for ASMI to post on website? La voix du Nord Consumer Daily 300 478 - 000 NC words

Link - Y/N OK for ASMI to post on website? L’Yonne Consumer Daily 32 482 135 000 1105 - Républicaine words Link - Y/N OK for ASMI to post on website? L’Yonne Consumer Weekl 3 000 NC 1264 - Républicaine y words Link - Y/N OK for ASMI to post on website? Les nouvelles de Consumer Weekl NC NC 496 - Versailles y words Link - Y/N OK for ASMI to post on website? Les nouvelles de Consumer Weekl NC NC 496 - Rambouillet y words Link - Y/N OK for ASMI to post on website? Le Sillon Consumer Mont 11 750 NC 1223 - hly words Q3 FY16/17 Publication Audience Distributio Circulation Readership # of pages EAV $ n Name (Consumer (daily/weekly # of copies or Circ. X (or word Equivalent trade or HRI) / monthly online hits readers per count, pls Ad value etc.) copy indicate)

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 40

Link - Y/N OK for ASMI to post on website? Cuisine Actuelle Consumer Bimont 267 049 3 878 000 329 9 700 € hly Link - Y/N OK for ASMI to post on website? Agence France Consumer Daily NC NC 2843 - Presse Mondiale Link https://www.quotidien-libre.fr/pollution-polaires/ Y/N OK for ASMI to post on website? quotidien-libre.fr Consumer Daily NC NC 2713 NC

Link http://www.europe1.fr/sciences/les-polluants-chimiques-une-autre-menace-pour-les- ours-polaires-2943221 Y/N OK for ASMI to post on website? www.europe1.fr Consumer Daily NC NC 3264 NC

Link http://www.la-croix.com/Sciences-et-ethique/Les-polluants-chimiques-une- autre-menace-pour-les-ours-polaires-2017-01-06-1300815080 Y/N OK for ASMI to post on website? www.la-croix.com Consumer Daily NC 2 565 497 3233 50 €

Link http://www.7sur7.be/7s7/fr/2625/Planete/article/detail/3047714/2017/01/05/Les- polluants-chimiques-une-menace-pour-les-ours-polaires.dhtml Y/N OK for ASMI to post on website? www.7sur7.be Consumer Daily NC NC 2977 NC

Link https://www.bluewin.ch/fr/infos/wissen/2017/1/5/les-polluants-chimiques--une- autre-menace-pour-les.html Y/N OK for ASMI to post on website? www.bluewin.ch Consumer Daily NC NC 3041 NC

Link http://www.marine-oceans.com/actualites-afp/14038-les-polluants-chimiques- une-autre-menace-pour-les-ours-polaires-etude Y/N OK for ASMI to post on website? www.marine- Consumer Daily NC NC 2725 NC oceans.com Link https://www.rtbf.be/info/societe/detail_les-polluants-chimiques-une-autre- menace-pour-les-ours-polaires?id=9495538 Y/N OK for ASMI to post on website? www.rtbf.be Consumer Daily NC NC 3180 NC

Link - Y/N OK for ASMI to post on website? Cuisine Actuelle Consumer Monthly 267 3 878 000 931 7 700 € 049 Link http://lecourrier.vn/les-polluants-chimiques-une-autre-menace-pour-les-ours- polaires/369650.html Y/N OK for ASMI to post on website?

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 41 lecourrier.vn Consumer Daily NC NC 2523 NC

Link https://www.parlervietnam.com/2017/01/les-polluants-chimiques-une-autre- menace-pour-les-ours-polaires/ Y/N OK for ASMI to post on website? parlervietnam.com Consumer Daily NC NC 2371 NC

Link - Y/N OK for ASMI to post on website? Libération Consumer Daily 267 3 878 000 3010 NC 049 Link - Y/N OK for ASMI to post on website? L'ECHO Consumer Daily 46 1 4471 1 346 € 046 34 531 Link http://www.slate.fr/story/134660/pecher-poissons-profondeurs-ocean Y/N OK for ASMI to post on website? www.slate.fr Consumer Daily NC 1 3708 NC 2000000 Link http://www.slate.fr/story/134660/pecher-poissons-profondeurs-ocean Y/N OK for ASMI to post on website? SAVOURS & CO Consumer NC 903 15 000 581 NC HORS SERIE 622 Link - Y/N OK for ASMI to post on website? Le journal de Trade Daily NC NC 1472 NC l’environnement Link Y/N OK for ASMI to post on website? Le Monde Du Trade Bimonthly NC NC 952 NC surgelé Link Y/N OK for ASMI to post on website? Le Manager de Trade Bimonthly 3 500 18 000 1392 1500€ l’alimentaire Link Y/N OK for ASMI to post on website? ZEPROS Trade Monthly 45 NC 468 2 180€ METIERS RESTO 000 Link - Y/N OK for ASMI to post on website? Le Point Consumer Daily 500 1 772 000 6240 27 700€ 575 Link Y/N OK for ASMI to post on website? Cuisine Actuelle Consumer Monthly 267 3 878 000 931 7 700 € 049

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 42

Link http://www.laradiodugout.fr/dossiers/2017/02/saumon-fume-un-marche-entre- deux-eaux/ Y/N OK for ASMI to post on website? www.laradiodugout Consumer Daily NC NC 4257 NC .fr Link - Y/N OK for ASMI to post on website? Le Mail de Trade Monthly NC NC 445 NC l’agroalimentaire Link Y/N OK for ASMI to post on website? PDM Trade Monthly NC NC 7800 NC

Link Y/N OK for ASMI to post on website? PDM Trade Monthly NC NC 6300 NC

Link Y/N OK for ASMI to post on website? PDM Trade Monthly NC NC 610 NC

Link Y/N OK for ASMI to post on website? Le Manager de Trade Bimonthly 3 500 18 000 283 1500€ l’alimentaire Link http://www.fairesavoirfaire.com/marche-frais-surgeles/2017/02/22/labeyrie- conforte-ses-parts-de-marche-a-noel_6089 Y/N OK for ASMI to post on website? fairesavoirfaire.co Consumer Daily NC NC 3154 NC m Link http://www.lci.fr/societe/sept-a-huit-les-precieux-crabes-geants-d-alaska- 2026579.html Y/N OK for ASMI to post on website? 7 à 8 Consumer Weekly TV NC 8 42 400€ show minutes Link Y/N OK for ASMI to post on website? Linéaires Trade Monthly 13 90 000 7704 7 100€ 036 Link Y/N OK for ASMI to post on website? France Ouest Consumer Daily NC NC 2900 NC

Link Y/N OK for ASMI to post on website? La Revue Culinaire HRI Bimontly 2 000 NC 2500 NC

Link

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 43

Y/N OK for ASMI to post on website? PDM Trade Monthly NC NC 530 NC

Q1 FY16/17 N/A N/A N/A 82 259 083 8 621 We do not have all total: the information Q2 FY16/17 N/A N/A N/A 145 867 091 40 533 We do not have all Total: the information Q3 FY16/17 N/A N/A N/A 2 545 175 19 025 028 101 776 Total: Cumulative total: 230 671 349 19 074 182

FY16/17 Advertisements/Advertorials Publication Target Audience Distribution Circulation Readership # of Pages Cost Date/s

Linéaires Trade Print 12 773 90 000 1 3700,00€ October

November, Maxi cuisine Consumer Print 242 894 1 748 000 1 2900,00€ 10th

November, Cuisine & Vins de France Consumer Print 203 250 1 280 000 1 4940,00€ 10th

November, La Place Media Consumer Online X 3 100 000 X 5000,00€ 28th

November, Version Femina Consumer Print 3 446 124 7 766 000 1 19800,00€ 30th

December, Marmiton.fr Consumer Online X 300 000 X 1900,00€ 1st

December, Maxi Consumer Print 499 904 5 480 000 1 4495,00€ 5th

December, Gourmand Consumer Print 234 797 660 000 1 1900,00€ 7th

December, Gala Consumer Print 455 092 2 501 000 1 5 500,00€ 14th

Total X X 5094 834 22 931 000 7 50135,00€ X

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 45

RETAIL MERCHANDISING ACTIVITIES: Exchange Rate: Contribution Volume Sold Value Sold Promotion Dates During Activity Description Previous Previous Current Trade Partner / Nº of Outlets ASMI Third Party Promotion Period (kg) Period Period and Store Days Species Promoted (kg)

Discount of about 14% for Keta 3.8 tons 15 tons 9470 37962

Discount of about 14% for PICARD July – 960 stores 27650 4.2 tons 14.6 tons 10470 36456 Pollock fish and chips

Discount of about 14% for 12.8 tons 54.4 tons 25720 108880 Pollock filets

Total Q1 20.8 tons 84 tons 45660 183298 Results

November & Cod DELPIERRE December – 21 Smoked Salmon (Keta) WIP WIP WIP WIP stores Salmon

Total Q2

Results

Cum.

Year Results

ASMI International Activity Report WESTERN EUROPE 14/04/2017 p. 46

HRI PROMOTIONAL ACTIVITIES: Exchange Rate: Contribution Volume Sold Value Sold During Restaurant/ Promotion Dates Activity Description Previous Previous Current ASMI Third Party Promotion Partner / Nº of Outlets Period (kg) Period Period Species Promoted (kg)

Total Q1 X XX X X X X X X Results

Sodexo will replace one of its basic product (salmon filet) by Alaska Keta filet. ASMI will help SODEXO on their internal communication through the organization of a workshop SODEXO December, 5th animated by our two chefs 5721,21€ - X X X X (Meilleurs Ouvriers de France). The objective of the workshop is to help the chefs of SODEXO to cook the product in the best way for their clients/customers to be satisfied with the recipes.

Total Q2

Results

Cumulative.

Year Results

Optional Additional Information:

Meetings Attended: - A meeting was held with Delpierre in March (part of the Labeyrie group), who are big Alaska cod buyers and promoters in France. They asked to meet because they say that they are very concerned with the competitiveness of Alaska cod vs. NorthEast Atlantic (NEA) Cod; Alaska prices keep on rising while NEA is stable which is an issue for them; some of their clients from the retail are questioning their relationship because of this. Delpierre is also concerned because they feel that with a growing domestic demand in the US and other priority export markets, Europe might be on the B list ad product availability could become an issue. On top of that, Norway is putting lot of marketing money to promote its skrei at this time of year, as the poster boy for all the NEA cod. They are asking our help in order to leverage the assets of Alaska Cod vs NEA. Basically, we could imagine a leaflet/factsheet (form still TBD) for trade contacts (buyers) and another document for the consumers. Others actions could be developed, but that would need to be in FY18.

- A meeting was held at the Event at the Embassy with: Promocash (Food retail - Yohann Eude) Cotsco (Retailer - Clément Richauvet) Hubco (Import/ Export company - George De la Ferrière) Davigel (Supplier of fresh and frozen products - Olivier Dyevre) Refaly/ Pomona (Supplier of fresh and frozen products - Hélène Roussel) Frial (Supplier of fresh and frozen products - Maxime Lefebvre)

About ASMI’s tool’s for the promotion of fresh Alaska seafood.

- An appointment will be scheduled on April 21st with AB Fish (Sébastien Griffon) about ASMI tools for the promotion of fresh Alaska seafood.