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„ Wo 2011/072044 A2 (12) INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property Organization International Bureau „ (10) International Publication Number (43) International Publication Date _ . ... , _ 16 June 2011 (16.06.2011) WO 2011/072044 A2 (51) International Patent Classification: (81) Designated States (unless otherwise indicated, for every G06Q 30/00 (2006.01) kind of national protection available): AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, (21) International Application Number: CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, PCT/US2010/0595 1 DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, (22) International Filing Date: HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, 8 December 2010 (08.12.2010) KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, (25) Filing Language: English NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, (26) Publication Language: English SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. (30) Priority Data: 61/285,1 17 9 December 2009 (09.12.2009) US (84) Designated States (unless otherwise indicated, for every kind of regional protection available): ARIPO (BW, GH, (71) Applicant (for all designated States except US): GM, KE, LR, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ICELERO LLC [US/US]; 1190 Saratoga Ave., Suite ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, MD, RU, TJ, 240, San Jose, CA 95 129 (US). TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, ΓΓ, LT, LU, (72) Inventors; and LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, (75) Inventors/ Applicants (for US only): RAMCHAN- SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, DRAN, Amit [IN/US]; 1614 Willowdale Dr., San Jose, GW, ML, MR, NE, SN, TD, TG). CA 951 18 (US). ZARKESH, Amir, Masoud [US/US]; 14575 Horseshoe Dr., Saratoga, CA 95070 (US). Published: (74) Agent: VILLAMAR, Carlos, R.; The Villamar Firm — without international search report and to be republished PLLC, 3424 Washington Drive, Falls Church, VA 22041 upon receipt of that report (Rule 48.2(g)) (US). (54) Title: METHOD, SYSTEM AND APPARATUS FOR ADVERTISEMENT DELIVERY FROM ELECTRONIC DATA STORAGE DEVICES 40 20 16 o (57) Abstract: A system, method and computer program product for delivering advertisements via electronic data storage devices, including an electronic data storage device, including a memory, a controller processor, and a pre-loaded target advertisement; and a host device coupled to the electronic data storage device. The controller processor or an additional processor is configured to de- ¾ liver the target advertisement to the host device by inserting or overlaying the target advertisement in a target file as the host de- vice reads the target file from the electronic data storage device. METHOD, SYSTEM AND APPARATUS FOR ADVERTISEMENT DELIVERY FROM ELECTRONIC DATA STORAGE DEVICES CROSS REFERENCE TO RELATED DOCUMENTS [0001] The present invention claims benefit of priority to U.S. Provisional Patent Application Serial No. 61/285,1 17 of Amit RAMCHANDRAN et al., entitled "METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY FROM ELECTRONIC DATA STORAGE DEVICES," filed on December 9, 2009, the entire disclosure of which is hereby incorporated by reference herein. BACKGROUND OF THE PRESENT DISCLOSURE Field of the present disclosure [0002] The present disclosure generally relates to advertisement systems and methods, and more particularly to systems and methods for delivering advertisements via electronic data storage devices, and the like. Discussion of the Background [0003] In recent years, systems and methods for electronic delivery of advertisements have become widespread. However, even with such advertisement systems and methods, there is still a need for systems and methods for delivering advertisements via electronic data storage devices, and the like. SUMMARY OF THE PRESENT DISCLOSURE [0004] Therefore, there is a need for a method and system that address the above and other problems with advertisements systems and methods. The above and other needs are addressed by the illustrative embodiments of the present disclosure, which provide a novel method, system and apparatus for delivering advertisements via electronic data storage devices, and the like. [0005] Accordingly, in an illustrative aspect, there is provided a system, method and computer program product for delivering advertisements via electronic data storage devices, including an electronic data storage device, including a memory, a controller processor, and a pre-loaded target advertisement; and a host device coupled to the electronic data storage device. The controller processor can be configured to deliver the target advertisement to the host device by inserting or overlaying the target advertisement in a target file as the host device reads the target file from the electronic data storage device. [0006] The target advertisement can be one of a text file, a picture file, an audio file, and a video file, and the target file is one of a document file, a picture file, an audio file, a music file, a video file, and a game file. [0007] A processor of the host device need not be used for the inserting or the overlaying of the target advertisement in the target file. [0008] The target advertisement inserted or overlaid in the target file is compliant with a file format of the target file and if the target file is not compatible with the host device, the controller processor is configured to transcode the target file to allow playback on the host device. [0009] The controller processor can be configured to analyze the target file to determine one of metadata, and tags for the target file. [0010] An additional processor instead of the controller processor can be provided and configured to deliver the target advertisement to the host device by inserting or overlaying the target advertisement in a target file as the host device reads the target file from the electronic data storage device. [0011] Still other aspects, features, and advantages of the present disclosure are readily apparent from the following detailed description, simply by illustrating a number of illustrative embodiments and implementations, including the best mode contemplated for carrying out the present disclosure. The present disclosure also is capable of other and different embodiments, and its several details can be modified in various respects, all without departing from the spirit and scope of the present disclosure. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature, and not as restrictive. BRIEF DESCRIPTION OF THE DRAWINGS [0012] The embodiments of the present disclosure are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings, in which like reference numerals refer to similar elements, and in which: [0013] FIG. 1 is an illustrative system, method and apparatus for delivering advertisements via electronic data storage devices, and the like; [0014] FIG. 2 is an illustrative system, method and apparatus for delivering advertisements via electronic data storage devices, and the like, according to a further illustrative embodiment; [0015] FIG. 3 is an illustrative flow chart for a read process for a file on an electronic data storage device of the illustrative systems of FIGs. 1-2; and [0016] FIG. 4 is an illustrative flow chart for a write process for a file on an electronic data storage device of the illustrative systems of FIGs. 1-2. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0017] The present disclosure includes recognition that various electronic data storage devices, and the like, have been developed and which can include basic components, such as (1) one or more memory, disk, and the like, components, such as magnetic tapes, magnetic discs, solid state memories, such as flash memories, and the like, and (2) a controller that translates logical set of read/write commands, addresses, and the like, coming through well known industry standard interfaces, and the like, to analog signals, and the like, that accordingly run the target memory, disk, and the like, component. [0018] The data on the electronic data storage devices are processed for read and write by a host system processor to achieve target functionalities. Example host systems can include servers in data centers, personal computers, laptops, netbooks, personal media players, consumer electronic devices, handsets, and the like. Examples of electronic data storage devices can include Magnetic tape, Disk storage, Floppy disk, ZIP disk, Holographic, Optical discs, such as CD, DVD, Blu-ray Disc, Minidisc, Hard disk drive, Magnetic bubble memory, Flash memory/memory card (e.g., solid state semiconductor memory), xD-Picture Card, MultiMedia Card, USB sticks or flash drives, SmartMedia, CompactFlash I and II, Secure Digital (SD) cards, microSD cards, miniSD cards, SDHC cards, miniSDSC cards, Sony Memory Sticks (e.g., Std/Duo/PRO/MagicGate versions), Solid-state drives, and the like. [0019] In an illustrative embodiment, the host system processor is programmable and accesses the electronic data storage device. In a further illustrative embodiment, the controller of the electronic data storage device is programmable as well. Electronic data storage devices can have further functionalities through their programmability, if their performance allows doing new tasks in addition to the basic memory and/or disk control functionality, and the like. Such additional tasks can be done by adding a field and/or programmable processor to the electronic data storage devices. Examples of some additional tasks that can be performed by such electronic data storage systems can include security, digital rights management, compression and decompression, decoding and encoding, post-processing, and the like [0020] Generally, the present disclosure can include a method, system and apparatus for an electronic data storage device, including a memory, disk, and the like, component and a memory, disk, and the like, controller processor, and an optional additional processor(s), with pre-loaded multimedia advertisements, and the like.
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