Socialbakers
Social Media Measurement & Benchmarking Description Social media analytics and performance metrics, allowing users to measure performance on owned and earned media for multiple social networks, learn how audiences engage with content, and understand Social Media Analytics strengths and weaknesses Comparison of up to 10 profiles at once for all public metrics, helping users get a detailed overview of their competitive landscape without having to compare Smart Benchmarks & profiles individually. Objective industry benchmarks Multicompare based on up-to-date data Benchmarking of ad spend and ad performance within an industry, country, or region to add a competitive dimension to ad insights reporting. Percentile rankings on key ads metrics allow marketers to take action based Ads Benchmarks on a more complete picture Industry, country, and regional Facebook video benchmarks for a better understanding of the relative impact, performance, and position of published videos Video Benchmarks by most useful video performance metrics Social media listening across Facebook, Instagram, and Twitter, integrated across Analytics, Content Hub, and Community modules in the platform. Listening insights allow brands to get a 360 view of everything that touches their brand to take meaningful action and drive customer experience objectives. Listening capabilities allowing users to pick up on brand mentions, focus on topics that matter most, quicken response times, and add clarity to Social Media Listening their analyses. Analysis of performance and spend across ad accounts and campaigns, with options for aggregate and comparison analyses. Emphasize the importance of data ownership, transparency, and accuracy of ads reporting Paid Analytics & Reporting in an easy-to-access interface. Fully customizable dashboards with easy-to-use metrics widgets, data visualizations, and preset templates, helping users measure and prove social performance Customized Dashboards with a wider group of stakeholders. Custom analysis in dashboard with flexible widgets, allowing users to slice & dice data how they need to, selecting from a variety of data sources and breakdowns, including profiles, labels, platforms and Flexible Widgets more. Professional, ready-made reports on social media performance, available in PPT, XLS, PDF, or PNG Reporting and Exporting formats. Ability to share one-off reports right away or
Socialbakers
schedule regular deliveries, both sent by email, to share results with key stakeholders.
100+ languages for automated detection of sentiment of comments, viewable in Community, Content Hub, Analytics, and Dashboard on a comment and content level to both understand brand health, improve community management, and drive better content Sentiment Analysis experiences. Automate labeling and grouping of content pieces & profiles by themes based on rule-conditions and keywords. Select the types of content, profiles, and time range for rules and then let them run to scale content analysis across social. Monitor rule activity with an activity log and ensure compliance with management Automated Content Labeling permissions. Web analytics data integration in easy-to-read dashboards allows users to analyze and correlate social activity and attribute social ROI to web traffic, Google Analytics Integration conversions and business goals Content Planning & Research Data insights on top-performing content for both owned and monitored pages all in one unified place. The unified content feed brings together performance analysis across all social networks, filterable by labels, profiles, content grades, content formats, and more. Users can view content elements in the visual content feed or collapse results into a table for a data-forward Content Hub performance overview. The largest content library of social media posts, filterable by keyword, performance grade, persona interests, and more to guide the creative process in real time to save time, focus your efforts, and decrease risk. AI color and object detection allows for deeper analysis Content Inspiration of content elements that are worth noting. AI-powered mapping of audience personas based on connected social and web analytics data for a deeper understanding of active and engaged audiences, their interests, and affinities on an owned profile. Persona views based on Paid/Organic content, labels, and Audience Share and Uniqueness gives understanding Marketing Persona Mapping into all different types of audience segments AI-powered content grading and recommendations indicating which organic posts users are engaging with most, allowing marketers to spot patterns of engagement Performance Prediction and develop the best social media strategy
Socialbakers
Overview of the breakdown of organic and promoted posts and their effectiveness, helping users understand the impact of a page's paid promotion strategy and Promoted Post Detection justify budget requests based on positive results. Collaborative asset management sytem to save, organize, and discuss content assets as a team. The ability to save content assets from Content Hub and Inspiration or upload from preferred cloud storage providers. Users can collaborate and discuss ideas via in-platform chat, thumbs up/thumbs down system, asset- level notes and more. Users can then publish assets straight from Sollections into Publisher, label content, Content Collections and govern the use of Collections with permissions. Social Media Publishing & Scheduling Multiplatform publishing and sheduling available across Facebook, Instagram, Twitter, Pinterest, and LinkedIn in a variety of formats from a user-friendly publishing platform, on desktop or mobile. Ability to tag branded Social Media Publishing content, add labels, target posts, and more. Prep of Instagram Stories and Carousels content ahead of time, followed by native platform publishing with a notification. Scheduled Instagram Stories & Carousels Instagram Stories & Carousels content fully visible alongside all other content in the Scheduling content calendar. An integration with cloud storage applications. Users in Publisher can access, share, and publish cloud-shared assets directly from their cloud storage applications to Bulk Upload & File Hosting reduce errors, localize content, and work with the correct Integrations and pre-approved versions AI-powered recommendations indicating the optimal time to publish by day of week and time of day, based on a page's actual audience behavior. Analysis of missed impressions based on how far from the recommended PrimeTime time a post was published Dynamic social media publishing calendar, allowing users to collaborate, assign posts, leave notes, and keep track of schedule and published posts and posts waiting Content Calendar for approval Automated and governed approval workflows with definable stages, permissions, and roles for the approval of content to be published. Flexible optional and mandatory stages for all approval scenarios and complex team structures. Rejecting with feedback and notifications systems to reduce bottlenecks, feedback loops, and embarrassing publishing mishaps with an Approval Workflows organized, governed approach
Socialbakers
Ability to review and manage all prepared content, publish new posts, and share reports with team members using the Socialbakers' optimized mobile interface available in web browsers, keeping teamwork Mobile Suite smooth and processes moving Community Engagement & Care Scalable and customizable community management system of feeds to productively engage with all incoming communication on owned & listening content and take care of all customer care queries from a searchable, Community Management filterable, user-friendly interface. Collaboration cues birng focus and clarity to a fast- moving process. This team workflow is supported by real-time internal cues, including assignments, notes, Team Collaboration Cues and notifications, priority markers, answer templates, and Notifications more. Easy-to-use, editable template system, allowing users to simplify the way they answer their social care comments and queries, save time on FAQs, and use pre-approved Answer Templates content for responsible community management Using chatbot technology to resolve the most common questions coming in about your brand – no matter the volume, hour, or language. Bringing automation into your Community workflows significantly cuts down on the volume of requests, while seamlessly escalating more Social AI Chatbot difficult inquiries to a human agent. Configurable business hours and holidays improves measurement of team productivity with more accurate of Business Hours and Holidays community reporting on response times Ability to track and measure community activity, sentiment, and agent performance and response times with seamless integration with dashboard reports. Break reports down by incoming messages, labels, and more Community Performance & to understand how the community is being managed in Agent Reporting real time. Influencer Marketing The ability to measure influencer performance across the platform in Analytics, Dashboard, and Content Hub Influencer Measurement & to help make better partnership decisions and also Benchmarking report on influencer marketing ROI. The ability to request private insights from influencers through the platform for seamless and transparent reporting on a wider range of telling metrics. With full agreement from an influencer on what data they want to share, the whole collaboration process is legitimate and Influencer Shared Insights streamlined.
Socialbakers
Search & discovery of more than 30 million influencer profiles across Instagram and Youtube by performance metrics, content, most used hashtags, mentioned brands, follower count, influencer score, and more. Seamless integration with Audiences module allows teams to create a shortlist of influencer choices based Influencer Search & Discovery on audience characteristics. Ability to save and group influencers into collections for easy benchmarking, vetting, and decision-making. Make use of status markers to track approval stages and breakdowns to understand age, gender, and Influencer Collections performance of influencers who make up the shortlist. Content Governance & Security A single set of credentials used to log into different applications, allowing users to define who has access to Single Sign-on Integration & their Socilabakers account for security and compliance MFA across large global teams. Ability to define roles and permissions across the platform including admin, editing, publishing, replying, viewing rights and more to ensure content governance, secure usage of the platform, tranparent internal Roles & Permissions expectations and positive brand perception. Govern who has access to different modules across the platform for secure access to valuable assets, no matter Permissions & Governance By team structure, size, or partnerships with agencies and Module other stakeholders. Integrations The ability to full Socialbakers data insights into 3rd party applications or internal systems to fulfill specific use cases. Users have complete control over the metrics they are reporting on and can even maintain their elegant labeling structures created in the platform Socialbakers Public API everywhere else. Ability to use Socialbakers API as a data source for Google Data Studio dashboards and reporting. Users can make decisions with a seamless, unified view of Google Data Studio Connector social media and digital data insights. Ability to visualize and report on social media data insights from Socialbakers alongside other critical digital, Tableau Connector web, and business intelligence data, right in Tableau. The integration of Salesforce allows community managers to create and track a support case in the Community Management module and seamlessly handover the customer request to support teams, while maintaining an ID of the ticket connected with incoming Salesforce for Community social communication
Socialbakers
Integrated data insights right in designers’ creative Adobe Creative Cloud workspaces, allowing for empowered design decisions Integration and visibility into the process and results of social posts Ability to use third party link shorteners, right in the Socialbakers platform in order to keep audience focus Bitly Link Shortener on content, while also measuring link clicks.