For the band Jars of Clay

Final Project for LIS 490GIL at the University of Illinois at Urbana-Champaign By Chris Lehman . Create a collection of data and data visualizations to:

. Clarify where Jars of Clay has toured in the past

. Make informed decisions about where Jars of Clay could tour in the near future . Complete Tour Dates from 1993-2013 in Microsoft Excel format . Tables and graphs telling the story of Jars of Clay’s touring history . Maps and videos providing further insight into the story and analysis for the future . Total number of concerts: 1,545 . Roughly 5% outside of the U.S. in 16 countries: . Australia, Bahamas, Brazil, Canada, Great Britain, Hungary, Ireland, Kenya, Netherlands, Norway, New Zealand, Philippines, Singapore, South Africa, Sweden, Switzerland . The band also visited China, France, Rwanda, and Vietnam for non-touring purposes.

. Total number of travel miles (as the crow flies, point-to-point): 1,026,428 . Median of miles between destinations: 329 Complete Tour Dates from 1993-2013 in Microsoft Excel format Concerts by Month and Year, with darker colors representing higher numbers Concerts by Month and Year, with each ring representing a single year, and each colored bar representing the number of concerts in a month in that year

. Videos showing the history of Jars of Clay’s travel: . alltravel_1993-2013.mp4 . This video shows all travel worldwide, including non-tour related travel (such as recording in London, blood:water trips, etc), from 1993-2013. . alltravel_us_focus_1993-2013.mp4 . This video shows all travel from 1993-2013, with the view fixed on the United States. . alltravel_us_1996.mp4 . This video shows all travel in the most intense travel year, 1996, with the view fixed on the United States. . What follows are all of the maps generated using the tour dates spreadsheet, Facebook Insights data (provided by Charlie), and census population data. . Each group of maps is followed by a short analysis. . Note: This presentation contains snapshots of the maps. The map files, in ArcGIS format, are available upon request, and those allow for zooming, identification of features, and other interaction. The maps are also available as high quality static images in PNG format.

. The following Concert Frequency maps show areas with a higher number of concerts in darker colors, and areas with a lower number of concerts in lighter colors, with all values divided by the population of the area to “normalize” the data.

. It was no surprise to find that the band's home base of Nashville, Tennessee was the most frequent concert spot when normalized by population on both the MSA and CSA maps. . One surprise on the CSA map was that Moses Lake-Othello, WA Combined Statistical Area (CSA) followed Nashville as the next most frequent concert spot by population. This is likely because the band has played many shows over the years at the Gorge Amphitheater in that CSA, which is sparsely populated. . The New York City CSA and the neighboring Hartford CSA have low concert to population ratios, mostly due to the very large population of those CSAs, but also because the band has not historically played a large number of shows in that area. . On the MSA map, both Bloomington-Normal, Illinois, and Ames, Iowa stuck out in terms of large concert frequency in terms of population. This is mainly due to their relatively low metro area populations, but Bloomington-Normal in particular seems to have hosted a disproportionately high number of Jars of Clay concerts.

. When looking at concert frequency by state, Tennessee being high on the list is not surprising, but New Hampshire is. That is likely due to frequent concerts at Soul Fest, especially within the 2009-2013 timeframe. . The Concert Frequency by State (2009-2013) map shows a low concert-to- population ratio for two states bordering Tennessee: Kentucky and Alabama. This is somewhat surprising based on the close proximity to Nashville of those two states, and may warrant further investigation for future touring. . The Concert-to-Fan Ratio maps can help determine areas of high interest in proportion to the population of an area. The fan data (taken from Facebook) is fairly incomplete, so it’s only a rough estimate, but it does yield some interesting observations. . The Concert-to-Fan Ratio maps show areas with a higher concert-to-fan ratio in lighter colors, and areas with a lower concert-to-fan ratio in darker colors. More concerts in an area would lead to a higher ratio, making the areas of interest for future concerts those with a lower ratio and a darker color.

. One area that deserves a hard look is the Indianapolis area, as it seems underserved in proportion to the size of the fan base and is close to Nashville. . The Concert Frequency by State (2013 only) map shows that there were no shows in the entire state of Indiana in 2013, and only 1 show in Illinois. In fact, there was only 1 show in Indiana and 1 in Illinois over the last two years. Couple that with the fact that there were no 2013 shows in Iowa, Minnesota, North Dakota, South Dakota, and Nebraska, and it seems like a short Midwest tour starting in Indiana and including Indianapolis, and heading west to hit Chicago, Minneapolis, and Omaha is worth considering. . The city that features most prominently on the 20 year, 5 year, and 1 year concert-to-fan maps is Tucson, Arizona, with lots of fans and very few concerts. . San Antonio doesn’t appear on the CSA maps because it is not part of a CSA, but it does appear on the MSA map with a very low concert-to-fan ratio, although this may be skewed on the “fan” side by a very recent series of concerts in Texas and San Antonio. . Oklahoma City may be worth a look, as it seems underserved on both the 2013 and the 2009-2013 CSA Concert-to-Fan ratio maps.

. The PTAT (People Talking About This) measure is taken from Facebook, and is of questionable historical value. However, some people feel that PTAT is more useful than Facebook fans as an indicator of active interest, so the PTAT maps are worth a quick look. The data mapped from PTAT is from Nov 15-Dec 15, 2013, which indicates people who personally mentioned Jars of Clay on Facebook within the last month of when this report was generated. . The following Concert-to-PTAT Ratio maps show areas with a higher Concert-to- PTAT ratio in lighter colors, and areas with a lower Concert-to-PTAT ratio in darker colors. More concerts in an area would lead to a higher ratio, making the areas of interest for future concerts those with a lower ratio and a darker color. The numbers are all normalized by population.

. Texas seems to have a lot of people talking about Jars of Clay right now, but this is likely due to recent touring in the area. . Illinois has a surprisingly low Concert to PTAT ratio on the 2013 map, but that may be explained by the fact that there was only one 2013 concert in Illinois and it was fairly recent. . The PTAT by CSA (2009-2013) map again shows Indianapolis as a target area, and Chicago as well due to low concerts and high PTAT. . The Las Vegas area also features prominently on the CSA maps, and it may be worth scheduling a show there, especially if a Tucson/Phoenix visit is planned. . In terms of concerts outside the United States, the Facebook fan data for other countries seems to be much more complete than the city data for fans in the U.S., making it worth looking at for planning future concerts abroad. . The following maps show Facebook data on fans and People Talking About This by country, normalized by 2005 population. Higher numbers of fans and people talking about Jars of Clay are shown in darker colors, lower numbers are shown in lighter colors. The total number of concerts in a particular country are symbolized by a graduated circle, with a larger circle representing more concerts.

. The Fans by Country map shows an amazing number of fans in Columbia, and South America in general seems to be home to many Jars of Clay fans but very few Jars of Clay concerts. . Australia and the Philippines also have a lot of fans, even when normalized by population. . The biggest surprise to me was the large number of fans in Honduras. . The PTAT map of the world confirms strong interest in Columbia and Brazil, and also very high current interest in the Philippines (no surprise due to the “Fall Asleep” video being shot there and Jars’ recent typhoon outreach). Surprisingly, the PTAT map also showed high current interest in the United Arab Emirates. Guatemala and Costa Rica also show somewhat high PTAT in the last month. . The following maps show the percentages of various types of concerts (church, school, etc) by state, with darker colors representing higher percentages and lighter colors representing lower percentages. . Note: The Christian-affiliated concert map uses shades of blue for any states where less than 50% of the Jars of Clay concerts were Christian-affiliated, and darker shades are closer to 0%. For states where more then 50% of the Jars of Clay concerts were Christian-affiliated, shades of orange are used, with darker orange representing a higher percentage.

. The 4 states where the majority of the concerts were Christian-affiliated were somewhat surprising: Wyoming, Nevada, and Oregon in the West, and New Hampshire in the east (probably Soul Fest again). I expected that the “bible belt” and southern states in general would be at the top of the list. The Midwestern states actually tended more towards Christian-affiliated shows than the southern states, with Illinois and Pennsylvania in particular being close to 50/50. . The percentage of Church shows map was similar to the percentage of Christian shows map as expected. However, Wisconsin and Maine stuck out as having a high percentage of church shows with a lower percentage of “Christian-affiliated” shows. . Kentucky had a surprisingly high proportion of festival shows from 1993-2013. New Hampshire (Soul Fest) and Georgia (probably due to Atlanta Fest) had a high proportion as well. Iowa was low in the Festival/Fair/Amusement Park category, which was surprising since they seem to have a lot of fairs. Either Iowa doesn’t have much in the way of festivals or amusement parks, or this represents a possible untapped marked for Jars shows. . Kentucky, Illinois, and Iowa have a historically high proportion of Jars of Clay concerts held in schools, and other states in the area such as Missouri, Arkansas, and Oklahoma do as well. . Utah and Idaho have a very high proportion of school shows, but that is at least partially due to the low number of total concerts played in those states. . Recommendation: Further explore demographic data

. According to the Jars Facebook “likes” data, 61% of their Facebook fans are women, with females aged 25-34 being THE target demographic. Keep in mind that some data shows that there are more women than men on Facebook, so that may skew things. . Males 18-34 is another target demographic group according to the data. It would be interesting to analyze these target groups by geographic location. . The Facebook Insights data is incomplete, and may represent people who actually have very little ongoing interest in Jars of Clay. Two other possibly more promising geographic data sources are: . YouTube Analytics . Whoever posts as "jarstv" on YouTube can get access to Jars' YouTube Analytics. For tour planning purposes, I'd suggest pulling the analytics for the "Fall Asleep" official video. See the attached images for instructions on how to do this. Unfortunately, the analytics seem to only be available at the State level, and not at the city level. You should be able to also pull analytics for only the "likes", but that may not add much value. . iTunes Daily Trend Reports (http://blog.tunecore.com/2013/04/new-daily-itunes-trend- reports-what-they-are-5-ways-to-use-them.html) . This allows you to see where your iTunes album and/or single purchases are occurring each day by city and state. For tour planning purposes, acquiring a data dump of the complete sales data for Inland by city/state would be useful. This all comes from their digital distributor, which I'm guessing is TuneCore. If you use CD Baby instead, CD Baby offers something very similar. . If you have any questions, feel free to contact me at [email protected]. . Please feel free to explore the maps and draw your own conclusions! My analysis is mainly just (somewhat) educated guessing based on data that may or may not be accurate. . Also, feel free to share any of the data, maps, etc. . Thanks to…

. Andy Lowell, Charlie Lowell, Greg Harvey, and Christa622 from Jarchives.