Communication & Outreach October – November 2013

Outreach to Community Partners and Organizations 10/4/13 - Served on panel at Representative Diana DeGette’s ACA Town Hall 10/12/13 – 9Health Fair, Barnum Rec Center Staffed table 10/12-13/13 – Springs Women’s Living Expo Staffed Table 10/17/13 – La Puenta Homeless – housing and options for uninsured Presentation by Commissioner Salazar 10/22/13 – Hispanic Chamber of Commerce of Metro , Healthcare Committee Presentation by Vince Plymell 10/23/13 – Colorado PhRMA Task Force Presentation by Commissioner Salazar 10/24/13 – The Women’s Foundation of Colorado Annual Denver Luncheon Staffed Table 10/24/13 – National Association of Professional Employer Organizations (NAPEO) Presentation by Commissioner Salazar 10/24/13 – Denver Medical Society Presentation by Vince Plymell 10/30/13 – Community Resource Network of Adams County Presentation by Jo Donlin 10/31/13 – Kaiser Leadership Forum Presentation by Commissioner Salazar 11/1/13 – Aurora Chamber of Commerce, Healthcare Reform Panel Served on panel 11/2-3/13 – Feria de Salud (9HealthFair), Adams County – Family-focused, Hispanic-focused health fair Staffed table 11/18/13 – League of Women Voters Denver, Healthcare Briefing Information resource 11/19/13 – DOI Community Meeting, Greeley (first in a series), focused on Geographic Rating Areas and other ACA topics.

Many Division personnel also staffed tables at various Disaster Assistance Centers set up in flood-damaged areas in September.

Content Opportunities Through the Division’s relationship with the 9HealthFair, we have opportunities to add content to their website, blogs and newsletters. Our first opportunity was a blog in the November Edition of the 9HealthFair Live Healthy Newsletter. This was an article from the Commissioner on “5 Questions to Ask About Health Insurance.”

As the 9HealthFair gears up for the majority of its fairs in the spring of 2014, the Division will be providing more content.

The Division is also pursuing similar content opportunities with other community and partnership organizations.

Paid Media

Television Comcast - HGTV, Discovery Channel, Food Network, CNN, A&E, ABC Family, Lifetime October 14 – November 10 KMGH – 7News Denver, KRDO Colorado Springs, KJCT Grand Junction, KZCO Spanish Denver & Colorado Springs October 14 – November 5 – included ads, as well as soft news spots like Despierta Colorado October 14 – November 10

Radio October 26 – November 8 KNAB, Burlington Colorado, Agricultural Report October 14 – November 8 Univision (Spanish) – KXPK, KJMN, KMXA, KPVW October 14 – November 10

Online Comcast: October 14 – November 10 KMGH Statewide Digital: October 14 – November 5 Univision, Custom Built Site, in Spanish: Page remains on their site Google Key Words Advertising: October 14 – December 31 (if used in a Google search, DOI at top or near the top in items returned in search results)

News Release & Earned Media

• 10/1/13 – Division of Insurance Ready for October 1 • 10/10/13 – Consumer Alert: Humana Incorrect Cancellation Notices • 10/16/13 – Geographic Rating Areas for Health Insurance in Mountain Resort Communities • 10/29/13 – Medicare Open Enrollment in Full Swing – State Assistance Available • 11/6/13 – Division of Insurance Offers Facts on Health Insurance Cancellations • 11/14/13 – Insurance Commissioner’s Statement on President’s Announcement on Health Insurance Plans • 11/15/13 – Community Meeting on Geography & ACA – Greeley, Nov. 19

Interviews with Commissioner Salazar or Vince Plymell - print, television, radio 9News, 7News, Fox 31, PBS Newshour, Rocky Mountain PBS, KKOA-TV (Colorado Springs), KKCO-TV (Grand Junction), Denver Post, KCFR (Colorado Public Radio), KUNC (Public Radio), Clear Channel 24/7 News, Aspen Public Radio, Denver Business Journal, Al Jazeera America, Colorado Springs Gazette, Pueblo Chieftain, Durango Herald, Cortez Journal, Northern Colorado Business Report, Boulder County Business Report, Boulder Daily Camera, Colorado Independent, CNN, Associated Press, Wall Street Journal, Reuters, New York Times, Washington Post, ABC News, CBS News, Talking Points Memo (TPM.com)