CONTACT

CORDOBA MUSIC GROUP Media Contact: Kim White 310.857.1705 [email protected]

RELEASE

GUILD REINTRODUCES BLACK STARFIRE MODELS Iconic Starfire Guitars Available Once Again with Classic Finish Option

SANTA MONICA, CA – Guild continues to build out their Newark St. Collection with new options on popular models. For the first time in decades, guitarists can easily get a hold of a Guild Starfire III, Starfire IV, or Starfire V in a sleek, Black finish. This highly desired option was only available for a short period of time, and continues to be one of the most sought after on the Starfire models. All three of these guitars are built with mahogany tops, backs, and sides, have a comfortable, extra thin body depth, and include a hardshell case. Guild’s “Anti-Hum” dual-coil neck and bridge pickups are replicas of the original 1960s pickups, featured on all three models. The Starfire III is the only fully hollow model of the three, boasting a graceful single Florentine cutaway and a Guild vibrato tailpiece. The Starfire IV is a semi-hollow guitar with a double cutaway, most famously paired with Buddy Guy in the 1960s, and more recently, in the hands of indie artist Feist. The Starfire V is also a semi-hollow guitar with a double cutaway, block inlays, additional master volume knob, and comes equipped with a Guild vibrato tailpiece. The Starfire III, IV, and V remain the heart of the Newark St. Collection, offering Guild’s classic vibe and vintage tone.

Starfire III Black Street: $1099.99

Starfire IV Black Street: $1099.99

Starfire V Black Street: $1199.99

About Guild Guitars Established in 1953, Guild is one of the world’s historic guitar manufacturers with a long- standing reputation for building iconic musical instruments. From the New York jazz scene in the 1950s, Richie Havens’ legendary performance at Woodstock, to ’s of , Guild guitars helped create some of the greatest music in history. With a tradition built on old world craftsmanship, quality, and value, Guild guitars have always been made to be played. For more information, visit www.guildguitars.com.

Visit Guild Guitars’ exhibit at the 2015 Winter NAMM Show, located at Booth 5308.

Enc images: starfire_iii_black_front.jpg; starfire_iv_black_front.jpg; starfire_v_black_front.jpg

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CONTACT

CORDOBA MUSIC GROUP Media Contact: Kim White 310.857.1705 [email protected]

RELEASE

GUILD RE-RELEASES POPULAR COLOR OPTIONS ON S-100 POLARA Versatile Solid-Body Now Available in Black and White

SANTA MONICA, CA – Guild is proud to announce that the flagship solid-body model in the Newark St. Collection, the S-100 Polara, is now available with Black and White finish options. The S-100 Polara holds its own among the competition, with a slightly offset mahogany body that’s extremely comfortable to play. It features dual “Anti-Hum” neck and bridge pickups, which offer a wide range of sound, including the hard-rocking tone most commonly associated with Kim Thayil of Soundgarden, whose S-100 Polaras have accompanied him throughout his career. Standard features include a one-piece mahogany neck, 24.75” scale length, pearloid block inlays, three- way pickup toggle switch, Grover Sta-Tite tuning machines, and Guild’s “stop” tailpiece. One of Guild’s most well-known solid-body guitars, the S-100 Polara evokes the vintage tone and classic vibe of the 1970s.

S-100 Polara Black Street: $799.99

S-100 Polara White Street: $799.99

S-100 Polara Cherry Red Street: $799.99

About Guild Guitars Established in 1953, Guild is one of the world’s historic guitar manufacturers with a long- standing reputation for building iconic musical instruments. From the New York jazz scene in the 1950s, Richie Havens’ legendary performance at Woodstock, to Seattle’s Kim Thayil of Soundgarden, Guild guitars helped create some of the greatest music in history. With a tradition built on old world craftsmanship, quality, and value, Guild guitars have always been made to be played. For more information, visit www.guildguitars.com.

Visit Guild Guitars’ exhibit at the 2015 Winter NAMM Show, located at Booth 5308.

Enc image: s100_polara_white_front.jpg; s100_polara_black_front.jpg

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CONTACT

CORDOBA MUSIC GROUP Media Contact: Kim White 310.857.1705 [email protected]

RELEASE

GUILD GUITARS ADDS ICONIC ARCHTOP MODEL TO NEWARK ST. LINEUP The Reissue of the Guild T-50 Rounds Out Newark St. Collection

SANTA MONICA, CA – Guild Guitars is pleased to announce the T-50 Slim, the latest addition to the Newark St. Collection. The T-50 Slim is the only non-cutaway model within the series, comprised of a variety of reissued classic Guild electric guitars and basses from the 1950s and ‘60s. Based on a mid-1960s T-50 model, the Newark T-50 features an arched spruce top and arched mahogany back, mahogany sides, and a sleek, sunburst finish. The Newark T-50 evokes Guild’s classic vibe with vintage details like Guild’s harp tailpiece, iconic center-raised headstock, and ivory binding. The low output single-coil dog-eared pickup lends a warm, smooth sound suitable for styles ranging from jazz to blues to rock and roll. This thinbody archtop guitar features a 1.9” body depth, which allows for ease of amplification. The T-50 Slim provides today’s guitarists with the distinctive Guild styling and voice that has helped shape popular music since the 1950s.

Street Price: $979.99

About Guild Guitars Established in 1953, Guild is one of the world’s historic guitar manufacturers with a long- standing reputation for building iconic musical instruments. From the New York jazz scene in the 1950s, Richie Havens’ legendary performance at Woodstock, to Seattle’s Kim Thayil of Soundgarden, Guild guitars helped create some of the greatest music in history. With a tradition built on old world craftsmanship, quality, and value, Guild guitars have always been made to be played. For more information, visit www.guildguitars.com.

Visit Guild Guitars’ exhibit at the 2015 Winter NAMM Show, located at Booth 5308.

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