ULI CASE STUDIES WEMBLEY PARK Project information DEVELOPMENT TIMELINE Quintain site purchase 2002 Masterplan approved 2016 – Current masterplan 2004 – First masterplan Construction started 2004 Project completion 2027 BUILDING AREAS National Stadium 170,000 square feet (90,000 capacity) (not Quintain owned) Residential 8,500 new homes – approx. 10,258,400 square feet Office Approx. 750,000 square feet Retail and leisure 500,000 square feet Parking spaces 3,400 Project Summary LAND USE FEATURES Wembley Park is a large-scale, mixed-use regeneration Site size 85 acres project surrounding the iconic Wembley Stadium in Northwest London and is one of Europe’s largest and Open space 42 acres including 7-acre park most exciting urban transformation sites. Quintain, developer of Wembley Park, owned by Lone Star funds, has been transforming the area since 2002 and INVESTMENT reshaping the neighbourhood into a vibrant 365-day So far £2.5 billion capex invested to date destination now known as Wembley Park. A central focus of the masterplan is Quintain’s commitment to Per month at peak of construction £45 million placemaking through social value and community living. WEMBLEY PARK | 1 Wembley Park in 2002, Quintain. 2 | WEMBLEY PARK WEMBLEY PARK The Vision Quintain makes it a goal to “invest in both their buildings and the surrounding community.” During their 29-year history, they have “transformed assets into places where people want to live, companies want to grow, and neighbourhoods can come alive.” This is Quintain’s overarching mission for Wembley Park. Quintain’s community engagement and placemaking strategy aims to foster a vibrant and happy community by bringing together existing residents, workers, students, and local groups through their robust, balanced, and accessible events and programmes. Community and inclusivity underpin everything Quintain strives for at Wembley Park. They believe that everyone that works, lives, or studies at or visits Wembley Park should feel like they belong and notice the impact they are making. This is achieved in two ways, firstly through corporate social responsibility schemes focused on corporate initiatives for employees such as a volunteering programme and secondly through a hugely popular community centre focused on positive community impact for residents and users of the project, providing stability and helping the development feel community owned. Wembley Park is a £3 billion project and is on track to be delivered by 2027. This new 34 hectare neighbourhood will renew the long-neglected space around Wembley Stadium, regenerating it physically as well as reconnecting with the surrounding communities. This ambition is being realised through 957,000 square metre of mixed-use development, including over 46,000 square metre of retail and leisure space, 17 hectare of a culturally curated open space and other existing assets that strengthen Quintain’s initiative. Quintain has turned Wembley Park into a 365-day destination for residents and visitors while also being the largest single site of Build-to-Rent in the UK, with 6,044 homes managed by Quintain Living. CASE STUDY | 3 “The legacy we are creating is a new piece of [London] Background city,” says Jason Margrave, Executive Director of Quintain identified the opportunity for major residential Development at Quintain. “I think in the last 18 months, mixed use urban regeneration around the proposed we have seen a shift in people’s perceptions of Wembley redevelopment of Wembley Stadium in the late 1990s. Park which is evidenced by the amount of people who Quintain had similar experience with major masterplans visit us annually. We have turned something that people alongside event venues such as the Greenwich were very downbeat about into an amazing place that Peninsula Masterplan. It acquired the lands around the people flock to visit.” stadium which were used for event day parking along with the Wembley Arena, Conference and Exhibition The Site and History Centre. The original overall plan was a multi-storey car Wembley Park is well known on a global scale due park and coach park. Through a constant improvement to it being the home of London’s famous concert and process, five masterplans were created until Quintain events venue, The SSE Arena, Wembley, as well as the arrived at the current plan. These 42 acres formed iconic National Stadium. The area has hosted various the core of the Stage One Masterplan. The total land historic events over the past century – from the 1948 ownership has grown to 34 hectares since. Summer Olympics to the Live Aid concert in 1985. It Quintain effectively bought the company, Wembley was demolished in 2002, rebuilt and re-opened in May London Limited, which owned all the assets around the 2007 on the same site. National Stadium. In parallel, the Football Association “Interestingly, if you go anywhere in the world and talk wanted to make sure that the new Wembley was not about Wembley, people know about it,” says Julian just “the same old same old.” Andy Donald, (who at Tollast, Head of Master planning and Design at Quintain. that time was Strategic Director of Regeneration and “It has the sort of global presence that is pretty rare Growth in the London Borough of Brent), wanted to work in any other site. You have this physical structure that together with Quintain to place-make the “new” National can shift 90,000 people in an hour, but [Wembley Park] Stadium as a 18/7 (18 hour-city, 7 days a week) place wasn’t being tapped into the rest of the year.” Wembley to live, work and play and not just an area impacted Park houses the largest stadium in the UK, attracting by the major stadium events. Wembley Park used to 2 million visitors pre-covid and hosting 40 of the biggest be disrupted by the big events at the stadium with the events per year in sport, music, and entertainment. inconvenience of traffic and neglected surroundings. The ambition, for Quintain, was to balance a strong “It wasn’t very pleasant outside and now it is. It is events focus with a vibrant community, a beautiful place a tremendous change,” says Julian Tollast, Head of to live, visit and work, with more urban opportunities Masterplanning and Design at Quintain, but it hasn’t being introduced throughout the masterplan. Quintain taken away the fact it’s a great place to see football was attracted to the Wembley Park location, not only and music concerts and everything else. “ We have not due to its iconic history, but also because of its central taken away from what made it famous. We have just connectivity within London. constantly added to it.” “I think the fact you have an existing stadium and arena mean that this site already has good transport links. It has the Jubilee line and the Metropolitan line – in transport terms it has great connectivity to central London,” says Margrave. “And it has scale. For me as a developer, these are some fundamentals of why Wembley works and why it was an attractive proposition.” 4 | WEMBLEY PARK LEGEND ZX Guardian CRM KN 09/03/2020 ZV Guardian CRM KN 12/12/2020 ZU Guardian CRM KN 02/10/2020 ZT Guardian CRM KN 31/08/2020 ZS Guardian CRM KN 30/05/2020 ZR Guardian CRM KN 31/03/2020 ZQ Guardian CRM KN 04/03/2020 ZP Guardian CRM KN 20/12/2019 ZO Guardian CRM KN 24/10/2019 ZN Guardian CRM KN 24/09/2019 ZM Guardian CRM KN 02/09/2019 ZL Guardian CRM KN 02/08/2019 ZI Guardian CRM KN 01/07/2019 ZH Guardian CRM KN 10/06/2019 ZG Guardian CRM KN 26/03/2019 ZF Guardian CRM KN 27/02/2019 ZE Guardian CRM KN 19/12/2018 ZD Guardian CRM KN 30/11/2018 ZC Guardian CRM KN 29/11/2018 ZB Guardian CRM KN 01/11/2018 ZA Guardian CRM KN 27/09/2018 Z Guardian CRM KN 15/08/2018 Y Guardian CRM KN 13/07/2018 X Guardian CRM KN 07/06/2018 V Guardian CRM KN 05/02/2018 U Guardian CRM KN 12/04/2018 T Guardian CRM KN 27/02/2018 S Guardian CRM KN 18/12/2017 R Guardian CRM KN 23/11/2017 Q Guardian CRM KN 16/10/2017 P For Information KN 13/09/2017 O Guardian CRM KN 07/08/2017 N Guardian CRM KN 18/07/2017 M Guardian CRM KN 13/06/2017 L Infrastructure meeting KN 02/06/2017 K Infrastructure meeting KN 19/05/2017 J Guardian CRM KN 27/04/2017 I Guardian CRM KN 18/04/2017 H Issued for Information KN 07/03/2017 G Infrastructure meeting/ Guardian CRM TPM 21/02/2017 F Guardian CRM TPM 24/01/2017 E Infrastructure meeting TPM 16/12/2016 D Guardian CRM TPM 29/11/2016 C Infrastructure meeting TPM 16/11/2016 B Guardian CRM TPM 15/11/2016 A Issued for Guardian meeting TPM 01/11/2016 REV. DESCRIPTION APP. DATE PROJECT TITLE WEMBLEY PARK - PUBLIC REALM GUARDIAN DRAWING TITLE SITEWIDE ROOF LEVEL WITH NNWL ILLUSTRATIVE PLAN QUINTAIN VIEW ISSUED BY London T: 020 7467 1470 DATE August 2016 DRAWN TPM SCALE@A0 1:1250 CHECKED KN STATUS Final APPROVED KN DWG. NO. 5494-PRG-LDA-312 No dimensions are to be scaled from this drawing. All dimensions are to be checked on site. Area measurements for indicative purposes only. © LDA Design Consulting Ltd. Quality Assured to BS EN ISO 9001 : 2008 0 Scale Bar Position Sources: Ordnance Survey... WembleyThis drawing may contain: Ordnance Survey materialPark by permission of Ordnancemasterplan, Survey on behalf of the Controller of Her Majesty’s StationeryQuintain.